OVERTHINK GROUP: B2B SEO AND CONTENT MARKETING AGENCY Overthink Group: B2B SEO and Content Marketing Agency. Growth via content. We’re a team of strategists and content producers who help growing brands engage new markets with best-in-class content. WHAT WE DO: CONTENT MARKETING AND SEO BY OVERTHINK GROUP This includes a mix of the following services: Content calendars. Content briefs: thorough outlines, wireframes, and technical recommendations for writers, designers, and promoters. Play-by-play coaching: giving action items to your team to improve content performance. Market intelligence: ongoing insights on competitor activity, content trends B2B SEO: THE 3-PRONGED STRATEGY FRAMEWORK THAT WORKS [2021 The Beginner’s Guide to B2B SEO Strategy in 2021. This is the comprehensive introduction to B2B SEO—so you might want to read this one over lunch. Here’s the executive summary: Businesses don’t Google things, people do. Whether it’s B2B or B2C, your SEO strategy needs to be about the people you’re trying to reach. 10 CASE STUDIES ON CHATBOTS 10 Case Studies on Chatbots. No customer service rep wants to answer the same question a hundred times a day. No sales rep wants to talk to people who aren’t going to buy. And if you’re leading an organization, you can’t afford to let either of those scenarios be

the norm.

THE OVERTHINK NEWSLETTER: STUFF CONTENT MARKETERS SHOULD KNOW That’s a true story.) Don’t be the person pushing content marketing strategies from 2014. Be the one that brings up current trends. Be the one bringing in real data. Be the one who can use content to meet goals—not just look cool. This newsletter helps you do that. We tear down content strategies from the fastest-growing

startups.

INSIDE STASH INVEST'S MILLION-USER CONTENT MARKETING STRATEGY Inside Stash Invest’s high-growth content marketing strategy. The fintech industry is growing fast. And Stash Invest is one of the fastest-growing players in this industry—reaching a million users, or “Stashers,” in their first three years. Like Wealthfront (which we tore down recently), Stash is a robo-advisor: an online automated 7 CASE STUDIES ON RETARGETING ADS It’s also worth noting that Myfix Cycles’ main products (bikes) cost over $300. The case study doesn’t show how large the retargeted audience was, but it’s possible that they had less than 10 transactions, which makes it hard to say if these results are

scaleable. 2.

10 CASE STUDIES ON INCREASING FREE TRIALS There’s more than one way to increase free trials, and in this roundup we discuss the strategies 10 companies used successfully. These are all real case studies about free trials, with real companies

and real data.

INSIDE PURPLE'S DIRECT-TO-CONSUMER SEO STRATEGY: 5 TRICKS 5 Direct-to-consumer SEO lessons to learn from Purple. 1. In the long run, branding and demand generation support SEO. Every month, there are about a quarter million Google searches for the word “purple.”. There are marginally more searches for “mattress.”. But get this: people Google “purple mattress” nearly 400,000 times

a month.

INSIDE CHARLES SCHWAB'S CONTENT MARKETING STRATEGY Peek inside Charles Schwab’s content marketing strategy. Financial tech startups are shaking up the way consumers think about money, and the titans of finance are taking notice. Ellevest helps professional women invest in ways that account for (and fight back against) financial inequality. Stash helps low-income millennials understand

how

OVERTHINK GROUP: B2B SEO AND CONTENT MARKETING AGENCY Overthink Group: B2B SEO and Content Marketing Agency. Growth via content. We’re a team of strategists and content producers who help growing brands engage new markets with best-in-class content. WHAT WE DO: CONTENT MARKETING AND SEO BY OVERTHINK GROUP This includes a mix of the following services: Content calendars. Content briefs: thorough outlines, wireframes, and technical recommendations for writers, designers, and promoters. Play-by-play coaching: giving action items to your team to improve content performance. Market intelligence: ongoing insights on competitor activity, content trends B2B SEO: THE 3-PRONGED STRATEGY FRAMEWORK THAT WORKS [2021 The Beginner’s Guide to B2B SEO Strategy in 2021. This is the comprehensive introduction to B2B SEO—so you might want to read this one over lunch. Here’s the executive summary: Businesses don’t Google things, people do. Whether it’s B2B or B2C, your SEO strategy needs to be about the people you’re trying to reach. 10 CASE STUDIES ON CHATBOTS 10 Case Studies on Chatbots. No customer service rep wants to answer the same question a hundred times a day. No sales rep wants to talk to people who aren’t going to buy. And if you’re leading an organization, you can’t afford to let either of those scenarios be

the norm.

THE OVERTHINK NEWSLETTER: STUFF CONTENT MARKETERS SHOULD KNOW That’s a true story.) Don’t be the person pushing content marketing strategies from 2014. Be the one that brings up current trends. Be the one bringing in real data. Be the one who can use content to meet goals—not just look cool. This newsletter helps you do that. We tear down content strategies from the fastest-growing

startups.

INSIDE STASH INVEST'S MILLION-USER CONTENT MARKETING STRATEGY Inside Stash Invest’s high-growth content marketing strategy. The fintech industry is growing fast. And Stash Invest is one of the fastest-growing players in this industry—reaching a million users, or “Stashers,” in their first three years. Like Wealthfront (which we tore down recently), Stash is a robo-advisor: an online automated 7 CASE STUDIES ON RETARGETING ADS It’s also worth noting that Myfix Cycles’ main products (bikes) cost over $300. The case study doesn’t show how large the retargeted audience was, but it’s possible that they had less than 10 transactions, which makes it hard to say if these results are

scaleable. 2.

10 CASE STUDIES ON INCREASING FREE TRIALS There’s more than one way to increase free trials, and in this roundup we discuss the strategies 10 companies used successfully. These are all real case studies about free trials, with real companies

and real data.

INSIDE PURPLE'S DIRECT-TO-CONSUMER SEO STRATEGY: 5 TRICKS 5 Direct-to-consumer SEO lessons to learn from Purple. 1. In the long run, branding and demand generation support SEO. Every month, there are about a quarter million Google searches for the word “purple.”. There are marginally more searches for “mattress.”. But get this: people Google “purple mattress” nearly 400,000 times

a month.

INSIDE CHARLES SCHWAB'S CONTENT MARKETING STRATEGY Peek inside Charles Schwab’s content marketing strategy. Financial tech startups are shaking up the way consumers think about money, and the titans of finance are taking notice. Ellevest helps professional women invest in ways that account for (and fight back against) financial inequality. Stash helps low-income millennials understand

how

WHAT WE DO: CONTENT MARKETING AND SEO BY OVERTHINK GROUP This includes a mix of the following services: Content calendars. Content briefs: thorough outlines, wireframes, and technical recommendations for writers, designers, and promoters. Play-by-play coaching: giving action items to your team to improve content performance. Market intelligence: ongoing insights on competitor activity, content trends CONTACT OVERTHINK GROUP Here's where you can get in touch with us. You'll find Jeffrey Kranz's business email, and our mailing address. Or you can reach us the old-fashioned way with a Web form, if you're into that. BLOG - OVERTHINK GROUP Peek Inside Fundera’s High-Growth FinTech SEO Strategy. Fundera has a killer B2B SEO strategy. They're one of New York's fastest-growing startups, and they get more than 800,000 visits a month from organic search traffic. In case you're not familiar with Fundera, they're a website that refers businesses to lenders, banks, THE OVERTHINK NEWSLETTER: STUFF CONTENT MARKETERS SHOULD KNOW That’s a true story.) Don’t be the person pushing content marketing strategies from 2014. Be the one that brings up current trends. Be the one bringing in real data. Be the one who can use content to meet goals—not just look cool. This newsletter helps you do that. We tear down content strategies from the fastest-growing

startups.

REDUNDANT CONTENT HURTS YOUR SEO. HERE'S HOW TO FIX IT Redundant content is one of the most common issues content managers run into. It’s a seemingly harmless mistake to make, but over time, it saps your site’s SEO potential and gives your readers a poorer experience. If you’re going to run a well-organized blog, you need to deal with redundant content.Here’s how you can do that. HOW (AND WHY) PILLAR PAGES GET YOU MORE SEO TRAFFIC For example, some of you might be wondering how pillar pages are different from cornerstone content. That’s pretty specific. So I’m going to defer to this post that compares and contrasts pillar pages to other types of long-form content. Spoiler: they have a lot in common, but cornerstone content focuses on explaining things that are core to your business, so that people can do business PILLAR PAGES VS. SKYSCRAPERS VS. 10X CONTENT VS If you’ve worked in content marketing for a while, then you’ve probably heard terms like “cornerstone content”, “skyscrapers”, “10x content”, and “pillar pages” used interchangeably. But there are some important, albeit subtle, differences between these four terms. I’m Jeffrey with Overthink Group, and right now we’re EVERY GOOGLE SERP FEATURE EXPLAINED Every Google SERP Feature Explained. Search Engine Results Pages (SERPs) are constantly evolving. Google is getting better at understanding what people are searching for and determining what content satisfies that search. But that isn’t the only way Google is changing the landscape of SERPs. PEEK INSIDE WEALTHFRONT'S CONTENT MARKETING STRATEGY People Google their name close to 60,000 times a month, and they get about 88,000 monthly visits to their website from organic search. They’re well-funded, too. Wealthfront already raised $130 million, and they’re raising another $75 million as of January 2018. And they’re planning to further invest in content. HOW GUSTO GETS $620K WORTH OF ORGANIC TRAFFIC EVERY MONTH Gusto gets about 148,000 organic visits per month from search engines. Ahrefs gives them a domain rating of 75—meaning a lot of reputable sites link to them. And they rank for more than 127,000 keywords. Like I mentioned in the title of this post, you’d have to pay about $6200,000 for this kind of traffic using AdWords. OVERTHINK GROUP: B2B SEO AND CONTENT MARKETING AGENCY Overthink Group: B2B SEO and Content Marketing Agency. Growth via content. We’re a team of strategists and content producers who help growing brands engage new markets with best-in-class content. WHAT WE DO: CONTENT MARKETING AND SEO BY OVERTHINK GROUP This includes a mix of the following services: Content calendars. Content briefs: thorough outlines, wireframes, and technical recommendations for writers, designers, and promoters. Play-by-play coaching: giving action items to your team to improve content performance. Market intelligence: ongoing insights on competitor activity, content trends B2B SEO: THE 3-PRONGED STRATEGY FRAMEWORK THAT WORKS [2021 The Beginner’s Guide to B2B SEO Strategy in 2021. This is the comprehensive introduction to B2B SEO—so you might want to read this one over lunch. Here’s the executive summary: Businesses don’t Google things, people do. Whether it’s B2B or B2C, your SEO strategy needs to be about the people you’re trying to reach. BLOG - OVERTHINK GROUP Peek Inside Fundera’s High-Growth FinTech SEO Strategy. Fundera has a killer B2B SEO strategy. They're one of New York's fastest-growing startups, and they get more than 800,000 visits a month from organic search traffic. In case you're not familiar with Fundera, they're a website that refers businesses to lenders, banks, THE OVERTHINK NEWSLETTER: STUFF CONTENT MARKETERS SHOULD KNOW That’s a true story.) Don’t be the person pushing content marketing strategies from 2014. Be the one that brings up current trends. Be the one bringing in real data. Be the one who can use content to meet goals—not just look cool. This newsletter helps you do that. We tear down content strategies from the fastest-growing

startups.

10 CASE STUDIES ON CHATBOTS 10 Case Studies on Chatbots. No customer service rep wants to answer the same question a hundred times a day. No sales rep wants to talk to people who aren’t going to buy. And if you’re leading an organization, you can’t afford to let either of those scenarios be

the norm.

7 CASE STUDIES ON RETARGETING ADS It’s also worth noting that Myfix Cycles’ main products (bikes) cost over $300. The case study doesn’t show how large the retargeted audience was, but it’s possible that they had less than 10 transactions, which makes it hard to say if these results are

scaleable. 2.

INSIDE PURPLE'S DIRECT-TO-CONSUMER SEO STRATEGY: 5 TRICKS 5 Direct-to-consumer SEO lessons to learn from Purple. 1. In the long run, branding and demand generation support SEO. Every month, there are about a quarter million Google searches for the word “purple.”. There are marginally more searches for “mattress.”. But get this: people Google “purple mattress” nearly 400,000 times

a month.

INSIDE STASH INVEST'S MILLION-USER CONTENT MARKETING STRATEGY Inside Stash Invest’s high-growth content marketing strategy. The fintech industry is growing fast. And Stash Invest is one of the fastest-growing players in this industry—reaching a million users, or “Stashers,” in their first three years. Like Wealthfront (which we tore down recently), Stash is a robo-advisor: an online automated PEEK INSIDE CASPER’S $300 MILLION CONTENT MARKETING UNIVERSE In their first three years, they made more than $300 million in revenue. (Some of which came from me.) They finished 2018 with about $370 million in revenue, and they’re valued at $1.1 billion. Sheeesh. And their content plays a fascinating role in that growth. OVERTHINK GROUP: B2B SEO AND CONTENT MARKETING AGENCY Overthink Group: B2B SEO and Content Marketing Agency. Growth via content. We’re a team of strategists and content producers who help growing brands engage new markets with best-in-class content. WHAT WE DO: CONTENT MARKETING AND SEO BY OVERTHINK GROUP This includes a mix of the following services: Content calendars. Content briefs: thorough outlines, wireframes, and technical recommendations for writers, designers, and promoters. Play-by-play coaching: giving action items to your team to improve content performance. Market intelligence: ongoing insights on competitor activity, content trends B2B SEO: THE 3-PRONGED STRATEGY FRAMEWORK THAT WORKS [2021 The Beginner’s Guide to B2B SEO Strategy in 2021. This is the comprehensive introduction to B2B SEO—so you might want to read this one over lunch. Here’s the executive summary: Businesses don’t Google things, people do. Whether it’s B2B or B2C, your SEO strategy needs to be about the people you’re trying to reach. BLOG - OVERTHINK GROUP Peek Inside Fundera’s High-Growth FinTech SEO Strategy. Fundera has a killer B2B SEO strategy. They're one of New York's fastest-growing startups, and they get more than 800,000 visits a month from organic search traffic. In case you're not familiar with Fundera, they're a website that refers businesses to lenders, banks, THE OVERTHINK NEWSLETTER: STUFF CONTENT MARKETERS SHOULD KNOW That’s a true story.) Don’t be the person pushing content marketing strategies from 2014. Be the one that brings up current trends. Be the one bringing in real data. Be the one who can use content to meet goals—not just look cool. This newsletter helps you do that. We tear down content strategies from the fastest-growing

startups.

10 CASE STUDIES ON CHATBOTS 10 Case Studies on Chatbots. No customer service rep wants to answer the same question a hundred times a day. No sales rep wants to talk to people who aren’t going to buy. And if you’re leading an organization, you can’t afford to let either of those scenarios be

the norm.

7 CASE STUDIES ON RETARGETING ADS It’s also worth noting that Myfix Cycles’ main products (bikes) cost over $300. The case study doesn’t show how large the retargeted audience was, but it’s possible that they had less than 10 transactions, which makes it hard to say if these results are

scaleable. 2.

INSIDE PURPLE'S DIRECT-TO-CONSUMER SEO STRATEGY: 5 TRICKS 5 Direct-to-consumer SEO lessons to learn from Purple. 1. In the long run, branding and demand generation support SEO. Every month, there are about a quarter million Google searches for the word “purple.”. There are marginally more searches for “mattress.”. But get this: people Google “purple mattress” nearly 400,000 times

a month.

INSIDE STASH INVEST'S MILLION-USER CONTENT MARKETING STRATEGY Inside Stash Invest’s high-growth content marketing strategy. The fintech industry is growing fast. And Stash Invest is one of the fastest-growing players in this industry—reaching a million users, or “Stashers,” in their first three years. Like Wealthfront (which we tore down recently), Stash is a robo-advisor: an online automated PEEK INSIDE CASPER’S $300 MILLION CONTENT MARKETING UNIVERSE In their first three years, they made more than $300 million in revenue. (Some of which came from me.) They finished 2018 with about $370 million in revenue, and they’re valued at $1.1 billion. Sheeesh. And their content plays a fascinating role in that growth. BLOG - OVERTHINK GROUP Peek Inside Fundera’s High-Growth FinTech SEO Strategy. Fundera has a killer B2B SEO strategy. They're one of New York's fastest-growing startups, and they get more than 800,000 visits a month from organic search traffic. In case you're not familiar with Fundera, they're a website that refers businesses to lenders, banks, THE OVERTHINK NEWSLETTER: STUFF CONTENT MARKETERS SHOULD KNOW That’s a true story.) Don’t be the person pushing content marketing strategies from 2014. Be the one that brings up current trends. Be the one bringing in real data. Be the one who can use content to meet goals—not just look cool. This newsletter helps you do that. We tear down content strategies from the fastest-growing

startups.

CONTACT OVERTHINK GROUP Here's where you can get in touch with us. You'll find Jeffrey Kranz's business email, and our mailing address. Or you can reach us the old-fashioned way with a Web form, if you're into that. HOW (AND WHY) PILLAR PAGES GET YOU MORE SEO TRAFFIC Pillar pages are comprehensive posts that position your organization as a thought leader on a given topic. The term was coined by Hubspot in 2017, when they completely reorganized their blog and unveiled their new content marketing strategy.. Over the years, several terms have emerged to describe long-form blog content, including cornerstone pieces, skyscrapers, and 10X content. PEEK INSIDE CASPER’S $300 MILLION CONTENT MARKETING UNIVERSE In their first three years, they made more than $300 million in revenue. (Some of which came from me.) They finished 2018 with about $370 million in revenue, and they’re valued at $1.1 billion. Sheeesh. And their content plays a fascinating role in that growth. 10 CASE STUDIES ON INCREASING FREE TRIALS There’s more than one way to increase free trials, and in this roundup we discuss the strategies 10 companies used successfully. These are all real case studies about free trials, with real companies

and real data.

REDUNDANT CONTENT HURTS YOUR SEO. HERE'S HOW TO FIX IT Redundant content is one of the most common issues content managers run into. It’s a seemingly harmless mistake to make, but over time, it saps your site’s SEO potential and gives your readers a poorer experience. If you’re going to run a well-organized blog, you need to deal with redundant content.Here’s how you can do that. INSIDE CHARLES SCHWAB'S CONTENT MARKETING STRATEGY Peek inside Charles Schwab’s content marketing strategy. Financial tech startups are shaking up the way consumers think about money, and the titans of finance are taking notice. Ellevest helps professional women invest in ways that account for (and fight back against) financial inequality. Stash helps low-income millennials understand

how

HOW GUSTO GETS $620K WORTH OF ORGANIC TRAFFIC EVERY MONTH Gusto gets about 148,000 organic visits per month from search engines. Ahrefs gives them a domain rating of 75—meaning a lot of reputable sites link to them. And they rank for more than 127,000 keywords. Like I mentioned in the title of this post, you’d have to pay about $6200,000 for this kind of traffic using AdWords. 301 REDIRECTS, NOINDEX, AND REL="CANONICAL"—WHAT'S THE Recent posts. The Beginner’s Guide to B2B SEO Strategy in 2021; 12 SEO Tips for B2B SaaS Industry Pages; 9 SEO Tips for B2B SaaS

Solutions Pages;

OVERTHINK GROUP: B2B SEO AND CONTENT MARKETING AGENCY Own your product category. Own your audience. We find out exactly what content your brand should publish in order to get the SEO traction you

need.

B2B SEO: THE 3-PRONGED STRATEGY FRAMEWORK THAT WORKS [2021 Specific advice for B2B SEO in 2021. This is an evergreen pillar page, which means I keep it up to date, but the principles of B2B SEO don’t change enough for BLOG - OVERTHINK GROUP This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. 10 CASE STUDIES ON CHATBOTS For CMO Tom Wentworth, the change was about understanding why people came to RapidMiner’s site: “People who come to our website aren’t coming there because they want to surf our site, they’re coming there because they have a specific problem, whether it’s a question about our product or what it does, whether it’s some technical support they need, or whether it’s they want to talk 7 CASE STUDIES ON RETARGETING ADS It’s also worth noting that Myfix Cycles’ main products (bikes) cost over $300. The case study doesn’t show how large the retargeted audience was, but it’s possible that they had less than 10 transactions, which makes it hard to say if these results are

scaleable.

INSIDE PURPLE'S DIRECT-TO-CONSUMER SEO STRATEGY: 5 TRICKS Turns out one of Purple’s most valuable SEO pages is a simple signup form telling people how to hear about coupons and discounts. When people are going through checkout, they’re prompted to enter a coupon code, discount code, promo code—you get the idea. INSIDE STASH INVEST'S MILLION-USER CONTENT MARKETING STRATEGY The fintech industry is growing fast. And Stash Invest is one of the fastest-growing players in this industry—reaching a million users, or “Stashers,” in their first three years. Like Wealthfront (which we tore down recently), Stash is a robo-advisor: an online automated portfolio management service.. Stash targets low-income millennials new to the world of investing, allowing users to 10 CASE STUDIES ON INCREASING FREE TRIALS There’s more than one way to increase free trials, and in this roundup we discuss the strategies 10 companies used successfully. These are all real case studies about free trials, with real companies

and real data.

PEEK INSIDE WEALTHFRONT'S CONTENT MARKETING STRATEGY *Numbers in the “%” column represent the estimated percentage of the site’s overall organic traffic a specific page generates. Wealthfront could pretty handsomely increase their organic traffic by taking advantage of a few key opportunities—more on that later. INSIDE CHARLES SCHWAB'S CONTENT MARKETING STRATEGY Charles Schwab has made enormous investments in content marketing over the past several years. We dug through the data to see what they're doing, where their traffic comes from, and what you can learn from

them.

OVERTHINK GROUP: B2B SEO AND CONTENT MARKETING AGENCY Own your product category. Own your audience. We find out exactly what content your brand should publish in order to get the SEO traction you

need.

B2B SEO: THE 3-PRONGED STRATEGY FRAMEWORK THAT WORKS [2021 Specific advice for B2B SEO in 2021. This is an evergreen pillar page, which means I keep it up to date, but the principles of B2B SEO don’t change enough for BLOG - OVERTHINK GROUP This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. 10 CASE STUDIES ON CHATBOTS For CMO Tom Wentworth, the change was about understanding why people came to RapidMiner’s site: “People who come to our website aren’t coming there because they want to surf our site, they’re coming there because they have a specific problem, whether it’s a question about our product or what it does, whether it’s some technical support they need, or whether it’s they want to talk 7 CASE STUDIES ON RETARGETING ADS It’s also worth noting that Myfix Cycles’ main products (bikes) cost over $300. The case study doesn’t show how large the retargeted audience was, but it’s possible that they had less than 10 transactions, which makes it hard to say if these results are

scaleable.

INSIDE PURPLE'S DIRECT-TO-CONSUMER SEO STRATEGY: 5 TRICKS Turns out one of Purple’s most valuable SEO pages is a simple signup form telling people how to hear about coupons and discounts. When people are going through checkout, they’re prompted to enter a coupon code, discount code, promo code—you get the idea. INSIDE STASH INVEST'S MILLION-USER CONTENT MARKETING STRATEGY The fintech industry is growing fast. And Stash Invest is one of the fastest-growing players in this industry—reaching a million users, or “Stashers,” in their first three years. Like Wealthfront (which we tore down recently), Stash is a robo-advisor: an online automated portfolio management service.. Stash targets low-income millennials new to the world of investing, allowing users to 10 CASE STUDIES ON INCREASING FREE TRIALS There’s more than one way to increase free trials, and in this roundup we discuss the strategies 10 companies used successfully. These are all real case studies about free trials, with real companies

and real data.

PEEK INSIDE WEALTHFRONT'S CONTENT MARKETING STRATEGY *Numbers in the “%” column represent the estimated percentage of the site’s overall organic traffic a specific page generates. Wealthfront could pretty handsomely increase their organic traffic by taking advantage of a few key opportunities—more on that later. INSIDE CHARLES SCHWAB'S CONTENT MARKETING STRATEGY Charles Schwab has made enormous investments in content marketing over the past several years. We dug through the data to see what they're doing, where their traffic comes from, and what you can learn from

them.

WHAT WE DO: CONTENT MARKETING AND SEO BY OVERTHINK GROUP Start-up project Content & SEO strategy $10,000–30,000 depending on project scope. We do a deep dive into your offerings and competitors’ content to provide you with: THE OVERTHINK NEWSLETTER: STUFF CONTENT MARKETERS SHOULD KNOW Be the smartest marketer in the room with all the good anecdotes, case studies, and explainers you need to know this week. Your boss will thank you. Your customers will love you. 10 CASE STUDIES ON INCREASING FREE TRIALS There’s more than one way to increase free trials, and in this roundup we discuss the strategies 10 companies used successfully. These are all real case studies about free trials, with real companies

and real data.

REDUNDANT CONTENT HURTS YOUR SEO. HERE'S HOW TO FIX IT Redundant content is one of the most common issues content managers run into. It’s a seemingly harmless mistake to make, but over time, it saps your site’s SEO potential and gives your readers a poorer experience. If you’re going to run a well-organized blog, you need to deal with redundant content.Here’s how you can do that. EVERY GOOGLE SERP FEATURE EXPLAINED Search Engine Results Pages (SERPs) are constantly evolving. Google is getting better at understanding what we're looking for, and finding the best way to present that information. Here's what every search result feature looks like, when it appears, and some tips about how to get Google to show your content like this. HOW (AND WHY) PILLAR PAGES GET YOU MORE SEO TRAFFIC For example, some of you might be wondering how pillar pages are different from cornerstone content. That’s pretty specific. So I’m going to defer to this post that compares and contrasts pillar pages to other types of long-form content. Spoiler: they have a lot in common, but cornerstone content focuses on explaining things that are core to your business, so that people can do business THE FACEBOOK/CAMBRIDGE ANALYTICA DATA SCANDAL, VISUALLY It’s not a good time for Facebook. In March of 2018, whistleblower Christopher Wylie told The Guardian that a data company had used 50 million Facebook user’s data to influence the 2016 US presidential election. A #DeleteFacebook movement ensued. Facebook’s stock plunged 18%, a drop of about $80 billion in market value.. People are not happy with the social giant. PEEK INSIDE CASPER’S $300 MILLION CONTENT MARKETING UNIVERSE This article was originally published in 2017, and is periodically updated. If you’re reading up on Casper’s content marketing, you should also check out our 2019 teardown of Purple’s SEO strategy.. Ten years ago, you bought mattresses at the mattress store. INSIDE CHARLES SCHWAB'S CONTENT MARKETING STRATEGY Charles Schwab has made enormous investments in content marketing over the past several years. We dug through the data to see what they're doing, where their traffic comes from, and what you can learn from

them.

301 REDIRECTS, NOINDEX, AND REL="CANONICAL"—WHAT'S THE Recent posts. The Beginner’s Guide to B2B SEO Strategy in 2021; 12 SEO Tips for B2B SaaS Industry Pages; 9 SEO Tips for B2B SaaS

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Necessary Always Enabled Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

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