CALLPOINTE | NUANCED MEDIA Client Profile Strategy Design Process Marketing Features Results Client Profile Callpointe offers a full range of services like appointment reminders, recalls, physician appointment cancellations, and no-show and collection messages. Founded in 1999 with the mission to create easy-to-use web-based services for medical professionals. Callpointe came to Nuanced Media looking for a total website AMAZON CONSULTING SERVICES Nuanced Media can provide you with answers, guidance, and support as you work to build your business on the site. As an Amazon consulting service, we want to help you identify opportunities, create strategies for successfully building your business, and educating you on the steps you need to take right now to see results.

WEBSITE OBJECTIVES

Your website should be one of the top reasons people want to buy from you and your company; if done correctly, it will draw people in and keep them there, plus creating new leads. A beautiful website in most people’s eyes means a beautiful product. A credible website means a credible service. All these aspects go into a high sales revenue and 10 MEDICAL PRACTICE WEBSITE CONTENT IDEAS I n today’s world, medical websites are becoming more than just a place to introduce your staff and show your phone number and location. Medical website content is a way to connect with your current patients and speak to potential patients. Medical websites with more content also have a better chance to rank higher in search engine results against their competitors. RANGEME 101: TUTORIALS, RANGE REVIEWS, AND FAQS| NUANCED One of the key differentiating reasons why some find success with RangeMe and others do not is the brand profile you create. RangeMe gets a lot of attention from buyers. The company reports having over 7,500 retail buyers on the platform. There are over 175,000 suppliers

using the

5 WAYS TO AVOID A MARKETING AGENCY SCAM This might seem negative or pessimistic, but when you’re investing a lot of money, it’s something to consider. To avoid a marketing agency scam, choose an agency that has at least five full-time employees on staff. Ask the owner of the agency this question during

your interview.

B2B MARKETING HISTORY By 1900, print media marketing was firmly established. Starting in the 1920s, radio hit the scene. It was joined by television in 1942, when Bulova Watch Co. sponsored the first TV commercial. It took just three years after that first commercial for TV to surpass print as the premier advertising medium. THE COST TO REACH 1,000 PEOPLE With the minimum daily ad spend on Facebook being only $1 at an average of $0.25 cents per 1,000 impressions, you can reach upwards of 120,000 potential new customers every month for only $30. That’s insane! And that, ladies and gentlemen, is why Nuanced Media loves to advertise on Facebook. Embed this infographic on your site. AMAZON VENDOR VS SELLER: UNDERSTAND THE DIFFERENCE, PROS Working through Amazon is considered a much simpler process with Vendor Central compared to Seller Central. For vendors, the main objective is to fill out orders on Amazon, billing, and circumventing chargebacks. In the case of a seller, especially those who use FBA, they are responsible for things such as sales reconciliation, tax

liabilities

3 REASONS YOUR BUSINESS WILL BENEFIT FROM LINKEDIN 2. Increase Exposure with a LinkedIn Company Page for Product (s), Service (s) and to Attract Quality Employees. Companies can create a LinkedIn company page which features their company’s products or services. This will increase exposure for your company because there is one more location on the web where potential suppliers, employees,

and

CALLPOINTE | NUANCED MEDIA Client Profile Strategy Design Process Marketing Features Results Client Profile Callpointe offers a full range of services like appointment reminders, recalls, physician appointment cancellations, and no-show and collection messages. Founded in 1999 with the mission to create easy-to-use web-based services for medical professionals. Callpointe came to Nuanced Media looking for a total website AMAZON CONSULTING SERVICES Nuanced Media can provide you with answers, guidance, and support as you work to build your business on the site. As an Amazon consulting service, we want to help you identify opportunities, create strategies for successfully building your business, and educating you on the steps you need to take right now to see results.

WEBSITE OBJECTIVES

Your website should be one of the top reasons people want to buy from you and your company; if done correctly, it will draw people in and keep them there, plus creating new leads. A beautiful website in most people’s eyes means a beautiful product. A credible website means a credible service. All these aspects go into a high sales revenue and 10 MEDICAL PRACTICE WEBSITE CONTENT IDEAS I n today’s world, medical websites are becoming more than just a place to introduce your staff and show your phone number and location. Medical website content is a way to connect with your current patients and speak to potential patients. Medical websites with more content also have a better chance to rank higher in search engine results against their competitors. RANGEME 101: TUTORIALS, RANGE REVIEWS, AND FAQS| NUANCED One of the key differentiating reasons why some find success with RangeMe and others do not is the brand profile you create. RangeMe gets a lot of attention from buyers. The company reports having over 7,500 retail buyers on the platform. There are over 175,000 suppliers

using the

5 WAYS TO AVOID A MARKETING AGENCY SCAM This might seem negative or pessimistic, but when you’re investing a lot of money, it’s something to consider. To avoid a marketing agency scam, choose an agency that has at least five full-time employees on staff. Ask the owner of the agency this question during

your interview.

B2B MARKETING HISTORY By 1900, print media marketing was firmly established. Starting in the 1920s, radio hit the scene. It was joined by television in 1942, when Bulova Watch Co. sponsored the first TV commercial. It took just three years after that first commercial for TV to surpass print as the premier advertising medium. THE COST TO REACH 1,000 PEOPLE With the minimum daily ad spend on Facebook being only $1 at an average of $0.25 cents per 1,000 impressions, you can reach upwards of 120,000 potential new customers every month for only $30. That’s insane! And that, ladies and gentlemen, is why Nuanced Media loves to advertise on Facebook. Embed this infographic on your site. AMAZON VENDOR VS SELLER: UNDERSTAND THE DIFFERENCE, PROS Working through Amazon is considered a much simpler process with Vendor Central compared to Seller Central. For vendors, the main objective is to fill out orders on Amazon, billing, and circumventing chargebacks. In the case of a seller, especially those who use FBA, they are responsible for things such as sales reconciliation, tax

liabilities

3 REASONS YOUR BUSINESS WILL BENEFIT FROM LINKEDIN 2. Increase Exposure with a LinkedIn Company Page for Product (s), Service (s) and to Attract Quality Employees. Companies can create a LinkedIn company page which features their company’s products or services. This will increase exposure for your company because there is one more location on the web where potential suppliers, employees,

and

DIGITAL AGENCY CAREERS E-Commerce Coordinator. E-Commerce Coordinator. Nuanced Media is currently looking for driven and proactive individuals to join our team of marketers, designers, and developers to create comprehensive digital marketing solutions for our e-commerce clients. This is a hands-on position in which one will participate in actual problem

solving and

E-COMMERCE WEBSITE DESIGN An eCommerce website is built around stylistic, eye catching elements that are appealing to your target demographic and beyond. The idea behind a Nuanced Media design is to intrigue the viewer and effectively communicate how they can benefit from a specific business’s products or services. Although a Nuanced Media eCcommerce

website is

ABOUT OUR DIGITAL MARKETING TEAM About Our Team. Nuanced Media’s team focuses on creating continued business growth for clients. Our marketers and strategists determine which market segments are most likely to seek the client’s products and services, while blending extensive knowledge of internet resources

with

WEBSITE OBJECTIVES

Your website should be one of the top reasons people want to buy from you and your company; if done correctly, it will draw people in and keep them there, plus creating new leads. A beautiful website in most people’s eyes means a beautiful product. A credible website means a credible service. All these aspects go into a high sales revenue and

MEDICAL WEB DESIGN

Due to new HIPAA regulations, Medical websites are subject to strict privacy laws which can result in fines up to $50,000 per citation. Being HIPAA compliant is just one piece of the puzzle; preventing security breaches, maintaining security and superior hosting is the other piece. Nuanced Media’s web design covers all the bases and is TUCSON WEB DESIGN & MARKETING Nuanced Media is a local web design agency with locations in downtown Tucson as well as Phoenix , Arizona. We are our your neighbors, active in our community, and believe growing local businesses helps Tucson become a better place. We are here to make you successful. Candor and transparency is what we were founded on. RFP WEBSITE DESIGN TOOLKIT: TIPS, CHECK LIST, GLOSSARY & MORE Crafting an RFP website design plan correctly is about getting back to basics. 1. Know Your Budget. Money is a finite resource. That’s why it’s money. Your project has a budget, and understanding how and where that money will be spent is integral to success. When writing your RFP, you should know where every dollar is headed. BRAND IDENTITY IMPORTANCE IN BUSINESS A successful brand identity is one which transcends the simple representation of your business, transforming your company image from pen and ink into powerful thoughts, emotions, and personal associations. A successful brand identity breathes life into your company, luring customers to discover exactly what they’ve been missing and inviting LOGIN TO GOOGLE+ BUSINESS PAGES: HOW TO RE-LOGIN Open the Google+ App. Touch Get Started. Enter username and password associated with your page > Click Sign In. Select the page you’d like to manage. For additional help managing your Google account, check out Google Support. Check out our short video regarding logging into your Google+ Business Page here! YouTube. Ryan Flannagan. IMPROVE YOUR AMAZON SELLER REPUTATION G rowing up, you might have been told not to worry about what others think of you, but the complete opposite is true if you’re a business owner. In fact, you should be very interested in learning what customers are saying about you because it can make or break your brand. Word-of-mouth is a powerful way to build a following, but if the chatter is negative, you won’t last long on the Amazon CALLPOINTE | NUANCED MEDIA Client Profile Strategy Design Process Marketing Features Results Client Profile Callpointe offers a full range of services like appointment reminders, recalls, physician appointment cancellations, and no-show and collection messages. Founded in 1999 with the mission to create easy-to-use web-based services for medical professionals. Callpointe came to Nuanced Media looking for a total website DIGITAL AGENCY CAREERS E-Commerce Coordinator. E-Commerce Coordinator. Nuanced Media is currently looking for driven and proactive individuals to join our team of marketers, designers, and developers to create comprehensive digital marketing solutions for our e-commerce clients. This is a hands-on position in which one will participate in actual problem

solving and

ABOUT OUR DIGITAL MARKETING TEAM About Our Team. Nuanced Media’s team focuses on creating continued business growth for clients. Our marketers and strategists determine which market segments are most likely to seek the client’s products and services, while blending extensive knowledge of internet resources

with

10 MEDICAL PRACTICE WEBSITE CONTENT IDEAS I n today’s world, medical websites are becoming more than just a place to introduce your staff and show your phone number and location. Medical website content is a way to connect with your current patients and speak to potential patients. Medical websites with more content also have a better chance to rank higher in search engine results against their competitors. RANGEME 101: TUTORIALS, RANGE REVIEWS, AND FAQS| NUANCED One of the key differentiating reasons why some find success with RangeMe and others do not is the brand profile you create. RangeMe gets a lot of attention from buyers. The company reports having over 7,500 retail buyers on the platform. There are over 175,000 suppliers

using the

WEBSITE OBJECTIVES

Your website should be one of the top reasons people want to buy from you and your company; if done correctly, it will draw people in and keep them there, plus creating new leads. A beautiful website in most people’s eyes means a beautiful product. A credible website means a credible service. All these aspects go into a high sales revenue and B2B MARKETING HISTORY By 1900, print media marketing was firmly established. Starting in the 1920s, radio hit the scene. It was joined by television in 1942, when Bulova Watch Co. sponsored the first TV commercial. It took just three years after that first commercial for TV to surpass print as the premier advertising medium. 5 WAYS TO AVOID A MARKETING AGENCY SCAM This might seem negative or pessimistic, but when you’re investing a lot of money, it’s something to consider. To avoid a marketing agency scam, choose an agency that has at least five full-time employees on staff. Ask the owner of the agency this question during

your interview.

THE COST TO REACH 1,000 PEOPLE With the minimum daily ad spend on Facebook being only $1 at an average of $0.25 cents per 1,000 impressions, you can reach upwards of 120,000 potential new customers every month for only $30. That’s insane! And that, ladies and gentlemen, is why Nuanced Media loves to advertise on Facebook. Embed this infographic on your site. 3 REASONS YOUR BUSINESS WILL BENEFIT FROM LINKEDIN 2. Increase Exposure with a LinkedIn Company Page for Product (s), Service (s) and to Attract Quality Employees. Companies can create a LinkedIn company page which features their company’s products or services. This will increase exposure for your company because there is one more location on the web where potential suppliers, employees,

and

CALLPOINTE | NUANCED MEDIA Client Profile Strategy Design Process Marketing Features Results Client Profile Callpointe offers a full range of services like appointment reminders, recalls, physician appointment cancellations, and no-show and collection messages. Founded in 1999 with the mission to create easy-to-use web-based services for medical professionals. Callpointe came to Nuanced Media looking for a total website DIGITAL AGENCY CAREERS E-Commerce Coordinator. E-Commerce Coordinator. Nuanced Media is currently looking for driven and proactive individuals to join our team of marketers, designers, and developers to create comprehensive digital marketing solutions for our e-commerce clients. This is a hands-on position in which one will participate in actual problem

solving and

ABOUT OUR DIGITAL MARKETING TEAM About Our Team. Nuanced Media’s team focuses on creating continued business growth for clients. Our marketers and strategists determine which market segments are most likely to seek the client’s products and services, while blending extensive knowledge of internet resources

with

10 MEDICAL PRACTICE WEBSITE CONTENT IDEAS I n today’s world, medical websites are becoming more than just a place to introduce your staff and show your phone number and location. Medical website content is a way to connect with your current patients and speak to potential patients. Medical websites with more content also have a better chance to rank higher in search engine results against their competitors. RANGEME 101: TUTORIALS, RANGE REVIEWS, AND FAQS| NUANCED One of the key differentiating reasons why some find success with RangeMe and others do not is the brand profile you create. RangeMe gets a lot of attention from buyers. The company reports having over 7,500 retail buyers on the platform. There are over 175,000 suppliers

using the

WEBSITE OBJECTIVES

Your website should be one of the top reasons people want to buy from you and your company; if done correctly, it will draw people in and keep them there, plus creating new leads. A beautiful website in most people’s eyes means a beautiful product. A credible website means a credible service. All these aspects go into a high sales revenue and B2B MARKETING HISTORY By 1900, print media marketing was firmly established. Starting in the 1920s, radio hit the scene. It was joined by television in 1942, when Bulova Watch Co. sponsored the first TV commercial. It took just three years after that first commercial for TV to surpass print as the premier advertising medium. 5 WAYS TO AVOID A MARKETING AGENCY SCAM This might seem negative or pessimistic, but when you’re investing a lot of money, it’s something to consider. To avoid a marketing agency scam, choose an agency that has at least five full-time employees on staff. Ask the owner of the agency this question during

your interview.

THE COST TO REACH 1,000 PEOPLE With the minimum daily ad spend on Facebook being only $1 at an average of $0.25 cents per 1,000 impressions, you can reach upwards of 120,000 potential new customers every month for only $30. That’s insane! And that, ladies and gentlemen, is why Nuanced Media loves to advertise on Facebook. Embed this infographic on your site. 3 REASONS YOUR BUSINESS WILL BENEFIT FROM LINKEDIN 2. Increase Exposure with a LinkedIn Company Page for Product (s), Service (s) and to Attract Quality Employees. Companies can create a LinkedIn company page which features their company’s products or services. This will increase exposure for your company because there is one more location on the web where potential suppliers, employees,

and

ECOMMERCE & AMAZON MARKETING SERVICES AGENCY An Amazon agency offers Amazon marketing services and consulting to businesses that are already selling or looking to sell their products on Amazon. Nuanced Media is an industry leader that uses best practices to optimize your business’s potential to thrive on Amazon and other eCommerce platforms. We are looking to hire an agency for

our

DIGITAL MARKETING SERVICE A Nuanced Media marketing campaign analyzes the subtle indicators of your campaign’s performance and improves upon it. By looking at click-thru rate, a number of conversions, user behavior, split testing results, and many other factors, a Nuanced Media campaign will make sure your campaigns are getting the most return on investment

possible.

CONTACT | NUANCED MEDIA Much like our client portfolio, our team members are based out of many different locations across the U.S and internationally. Our global partnerships whether it be with our team members or our partners, are built to create win-win scenarios for all parties involved. ABOUT DIGITAL MARKETING AGENCY Our Philosophy. We excel based on research, due diligence, client collaboration and most importantly, innovative thinking. Our team of designers, writers, strategists, and developers follow various market trends and technological advancements to learn how to subtly differentiate our clients from the rest.

MEDICAL WEB DESIGN

Due to new HIPAA regulations, Medical websites are subject to strict privacy laws which can result in fines up to $50,000 per citation. Being HIPAA compliant is just one piece of the puzzle; preventing security breaches, maintaining security and superior hosting is the other piece. Nuanced Media’s web design covers all the bases and is

WEBSITE OBJECTIVES

Your website should be one of the top reasons people want to buy from you and your company; if done correctly, it will draw people in and keep them there, plus creating new leads. A beautiful website in most people’s eyes means a beautiful product. A credible website means a credible service. All these aspects go into a high sales revenue and THE BUYERS JOURNEY STAGES Easy as One, Two, Three. Buyers like to think of their situations as unique, but nearly all buying processes go through the same three steps: Decision — when they buyer has clearly defined his or her preferred method to solve the problem or leverage the opportunity. BRAND IDENTITY IMPORTANCE IN BUSINESS A successful brand identity is one which transcends the simple representation of your business, transforming your company image from pen and ink into powerful thoughts, emotions, and personal associations. A successful brand identity breathes life into your company, luring customers to discover exactly what they’ve been missing and inviting LOGIN TO GOOGLE+ BUSINESS PAGES: HOW TO RE-LOGIN Open the Google+ App. Touch Get Started. Enter username and password associated with your page > Click Sign In. Select the page you’d like to manage. For additional help managing your Google account, check out Google Support. Check out our short video regarding logging into your Google+ Business Page here! YouTube. Ryan Flannagan. IMPROVE YOUR AMAZON SELLER REPUTATION G rowing up, you might have been told not to worry about what others think of you, but the complete opposite is true if you’re a business owner. In fact, you should be very interested in learning what customers are saying about you because it can make or break your brand. Word-of-mouth is a powerful way to build a following, but if the chatter is negative, you won’t last long on the Amazon

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Use Up/Down Arrow keys to increase or decrease volume. A FULL SERVICE ECOMMERCE & AMAZON MARKETING SERVICES AGENCY WE BUILD PATHWAYS THAT BRING CUSTOMERS TO YOU RETAIL IS CHANGING. ARE YOU READY? You deserve a partner that understands the multiple facets of Amazon & Multi-Channel eCommerce Marketing  in this day and age. As a full service eCommerce and Amazon Agency, we will educate, collaborate, strategize, and grow with you.

AS FEATURED IN

RETAIL IS CHANGING. ARE YOU READY? You deserve a partner that understands the multiple facets of Amazon & Multi-Channel eCommerce Marketing  in this day and age. As a full service eCommerce and Amazon Agency, we will educate, collaborate, strategize, and grow with you.

SAVE TIME

Skip the Learning Curve. Nuanced Media has the established best practices to help you quickly achieve your eCommerce and Amazon goals.

SAVE MONEY

No need to create a new department or hire additional staff. When you work with us, you get a new E‑Commerce division of your company at a fraction of the price.

MAKE MONEY

We have worked with 100s of partners. We know what to do, what to analyze & how to focus on getting you a Return on Investment as quickly as possible.

BE SECURE

We value the security of our partners & take your confidentiality very seriously.  We are insured for any breaches of data, so you can rest

at ease.

NUANCED FORMULA

We are here to make you successful. No bull and no hedging the numbers. Candor and transparency are what we are founded on. We will tell you what works with your products, digital campaigns, margins, brand position and what doesn’t. We will educate, collaborate, strategize, and grow with you. MULTI-CHANNEL ECOMMERCE MARKETING AGENCY

AMAZON

Amazon represents 48% of e‑commerce sales and 46% of product search in the United States and a growing percentage worldwide. We can help you become more successful on the largest e‑commerce market place on

Earth.

E-COMMERCE

We can help you fuel your growth via latest e‑commerce marketing strategies including influencer outreach, affiliate and social media marketing or focus on more traditional e‑commerce strategies such as website design, SEO, email marketing and PPC.

WHOLESALE

Focusing on traditional distribution channels is still a core component to the retail business. We can help you establish additional distribution networks  or leverage existing channels for maximum

brand impact.

MARKETPLACES

Are you interested in the viability of alternative marketplaces such as Etsy, E‑Bay, Walmart or Target? We can help you get setup and grow in these market places while protecting your MSRP and MAP

pricing.

OUR SERVICES

At Nuanced Media, we think of our selves as your Brand Champions. We will help your brand be successful via a strong eCommerce principles and Amazon best practices. When you work with us, it is like getting a division of your company that exclusively focuses on eCommerce and Amazon Marketing.  As a full service eCommerce and Amazon Agency, we will _educate, collaborate, strategize,_ and _grow_ with you.  AMAZON MARKETING SERVICES Accelerate your sales on Amazon by working with an Amazon Agency who’s specialists know the ins and outs of the Amazon Vendor and Seller marketplaces, how it relates to the rest of your brand, and the best way to grow on Amazon. KEYWORD RESEARCH & LISTING COPYWRITING Find the right keywords and create benefit driven content based on research to effectively communicate with your customers. AMAZON VENDOR TO SELLER MANAGEMENT OR TRANSFERS Fine tune your Amazon Vendor or Seller account or transfer from Vendor to Seller to recapture your revenue and go beyond. GRAPHIC/IMAGE DEVELOPMENT Take your existing product photography to the next level with benefit driven annotations and concepts proven to increase conversion. BRAND REGISTRY SUPPORT Gain control of your Brand Registry and leverage it to maximize your brand’s impact on Amazon. A+ CONTENT DEVELOPMENT Create strong visually stunning and value driven A+ content that not only will increase conversion, but will help you cross sell your

product catalog.

ANALYSIS AND STRATEGY Understand what numbers matter and the next steps to take in order to get the most out of your Amazon Seller marketplace. AMAZON STOREFRONT DESIGN AND DEVELOPMENT Showcase your brand, tell your story, cross sell your products & drive

more sales.

PPC MANAGEMENT AND OPTIMIZATION Increase total sales while decreasing your total advertising cost per

sale (TACoS).

PRODUCT LAUNCH

Focus on the core components to a successful product launch on Amazon whether you are just staring out or already have 100 products on

Amazon.

WHAT DO YOU GAIN WHEN WORKING WITH NUANCED MEDIA? Diversify and increase your revenue streams with an effective Multi-Channel brand strategy that encompasses a strong eCommerce website, compelling influencer, affiliate and social media marketing, wholesale optimization & multiple online marketplaces such as Walmart,

Target, Ebay, etc.

INFLUENCER MARKETING Collaborate with the right influencers who’s audience would love your brand and wants to hear about it.  WHOLESALE AND RETAIL CONSULTING Find the right retailers and/or distributors to take your brand to the next level via good old fashion shopping.

AFFILIATE MARKETING

Drive sales without spending a dime. Leverage existing publishers to establish brand awareness and make sales. You only pay when someone

purchases.

SOCIAL MEDIA PROMOTIONS Amplify your brand via social media channels such as Instagram, Pinterest, Twitter Facebook and more. WEBSITE DESIGN AND OPTIMIZATION Increase your customers’ lifetime value by building a website that converts and automates cross sell and up sell offers.

MEDIA BUYING

Gain an unfair advantage over your competition by getting access to exclusive media buying exchanges such as Amazon DSP.    PRODUCT SYNDICATION AND REVIEW AGREGATION Broad cast your products & customer reviews to the world via syndication which enables you to  take sales & inventory per

marketplace.

MARKET PLACE SETUP AND OPTIMIZATION Increase your sales by listing your products in more marketplaces to take advantage of their loyal customer base. FORECASTING AND PROJECTIONS Discover the what the revenue possibilities and costs are based on real eCommerce assumptions and projections. FULFILLMENT AND INVENTORY MANAGEMENT Automate your inventory management from multiple market places to make order management a breeze. MSRP AND MAP ENFORCEMENT CRO Optimization, Cart Abandonment Recovery, Affiliate Networks,

Retargeting

ADVANCED ANALYTICS AND REPORTING Discover the 5,000 foot view of how your company is really doing base on your net profit, most profitable sales channels, & more. 100S OF MILLIONS IN ONLINE SALES Delivering _stunning brands_, _relatable_ products, & _results oriented_ marketing strategy & execution

View Case Studies

U.S. BASED, REPRESENTING PARTNERS GLOBALLY MEET YOUR TEAM OF ECOMMERCE SPECIALISTS Leverage a plugin and play framework  that acts as a division of your company. Your full service eCommerce and Amazon Agency is ready to encompass every unique aspect of your organization. By partnering with Nuanced Media, you are gaining the services of not just Marketers, but Consultants, Designers, Photographers, Strategists, Web Developers, Educators, and more.



STRATEGISTS

Your Strategists focuses exclusively on eCommerce marketing and has seen it all before. They are an integral part of your team focusing on making your short and long term goals are reality.



MARKETERS

Your marketers live in the world of eCommerce. They understand what to do and more importantly what not to do. By working with a number of partners in a varity of industries they can take your brand to the

next level.



DESIGNERS

Your team of designers are passionate about how to visually convey the value of your products and Brand. They specialize in the ins and out of making your Brand stand out in a competitive marketplace.

f

DEVELOPERS

Your team of developers can take your brand to the next level when it comes to your website or setting up automation to protect you from MSRP/MAP violations, control inventory sales and much, much, more.



CONSULTANTS AND EDUCATORS Your team of consultants will help educate your internal team on all of the best practices that they have learned while selling 100s of millions of dollars online.



INNOVATORS

You team of innovators knows what is happening now but what is coming down the road. By leveraging this team, you will always be ahead of the next trend gaining a strong competitive advantage. BUILD YOUR BUSINESS FOR THE 21ST CENTURY CUSTOMER

Learn More

AMAZON & ECOMMERCE FAQ OUR BUSINESS IS LOOKING FOR AN AGENCY THAT CAN HELP WITH A MULTI-CHANNEL MARKETING APPROACH. WHAT DOES A MARKETING AGENCY DO? A marketing agency helps businesses grow and achieve overall brand goals through a wide range of services, such as SEO, E-Commerce Website Design, Social Media Marketing Email Marketing, and more. Nuanced Media focuses on multichannel digital strategies for both ecommerce and Amazon clients. We customize our strategy for each client in order to drive sales and increase overall brand awareness. THE DIGITAL AGENCY OUR ECOMMERCE BUSINESS CURRENTLY WORKS WITH LACKS AMAZON EXPERTISE. WHAT IS AN AMAZON AGENCY? An Amazon agency offers Amazon marketing services

and consulting to

businesses that are already selling or looking to sell their products on Amazon. Nuanced Media is an industry leader that uses best practices to optimize your business’s potential to thrive on Amazon and other eCommerce platforms. WE ARE LOOKING TO HIRE AN AGENCY FOR OUR ECOMMERCE BUSINESS, WE WANT TO KNOW HOW TO PICK THE BEST ECOMMERCE MARKETING AGENCY. WHAT IS A WAY TO VERIFY AN ECOMMERCE MARKETING AGENCY? When you are searching for an eCommerce marketing agency

, it is

important to verify their credibility. By checking an agency’s

domain authority

, you can see

how much trust an agency has with Google. You can spot the reality at Domain Authority Assessor. To find out more, check out our blog: 5 Ways to Avoid Being Scammed by a Marketing Agency

. Additionally, you

should examine their track record with past clients. WHAT KINDS OF INDUSTRIES AND BUSINESSES DOES NUANCED MEDIA WORK WITH? As an Amazon agency, we select businesses that have promising growth opportunities, strong leadership, and communication. Those are the factors we evaluate when deciding who to work with rather than select industries or businesses. Each industry comes with its own unique sets of challenges and we will gladly take on all of them. I HAVE BEEN TRADITIONALLY B2B, CAN NUANCED MEDIA HELP ME GO B2C? Amazon is a great place for businesses to sell directly to their end customers. If you were traditionally B2B you can now cut the middle man and sell directly to those who value your products most. A reputable Amazon marketing agency can help you establish your online presence and take your business to the next level. IMPORTANT THINGS TO KNOW FOR AN ECOMMERCE OR AMAZON BUSINESS. Any Amazon consultant will tell you, compared to a storefront – brick and mortar type business, ecommerce (including Amazon) requires a significant amount of digital marketing. This would include content creation, customer targeting, digital advertisement, and much more. These elements are critical for the customer to be able to find the product they are searching for (or not searching for) and to make the product as intractable as possible for the potential customer. WHAT TYPES OF BUSINESSES DO WELL ON AMAZON? Businesses of all types have the potential to do well in ecommerce. How “good” a type of business performs on Amazon is relative from one industry to another. With ecommerce, the differentiating factors usually boil down to the business’ marketing. If your product is good and you know how to target and persuade your customer then your business will do well on Amazon. For more information about your product, please speak with an Amazon seller consultant for more accurate forecasting information. SHOULD I EXPECT MY MARGINS TO INCREASE OR DECREASE IF I SELL EXCLUSIVELY ON AMAZON? This question is a little complicated to answer without context but when considering the fluctuations in margin when transitioning to e-commerce, the most important factor to consider is “time”. Initially, margins could decrease as products might be sold at a loss in order to drive up visibility and awareness of your product or brand. An e-commerce marketing agency can help you set a thorough strategy in place and your business could easily see sales, and ultimately profit margins, increase over time. WHICH IS BETTER, ECOMMERCE ON AMAZON OR HAVING AN ECOMMERCE WEBSITE? The answer is BOTH. Multi-channel ecommerce is a powerful strategy that allows businesses to capture customers no matter where they are. Leveraging already existing infrastructure, such as Amazon, allows businesses to target potential customers where they already are, on the world’s largest ecommerce platform. Coupling Amazon with a business’s own ecommerce platform means that either return customers or potential customers can cut out the middleman and buy directly from

you.

OUR CURRENT AMAZON PPC CAMPAIGNS ARE HAVING UNSATISFACTORY RESULTS. WE WANT TO KNOW HOW TO ADVERTISE ON AMAZON EFFECTIVELY. WHAT ARE SOME TIPS ON HOW TO ADVERTISE ON AMAZON? Amazon PPC campaigns should be set up strategically and tailored to your brand goals. Each campaign should focus on a specific product family and keyword match type. It is important to constantly optimize your campaigns by adding irrelevant search terms as negative keywords, adjusting target bids and budgets, and carefully monitoring metrics like ACOS (Advertising Cost of Sale) and CPC (Cost-Per-Click). MY AMAZON BUSINESS WANTS TO KNOW HOW TO MARKET PRODUCTS OFF OF AMAZON. WHAT ARE SOME WAYS TO MARKET AMAZON PRODUCTS OUTSIDE OF THE AMAZON

PLATFORM?

Aside from advertising your Amazon products directly on the platform, there are opportunities like affiliate partnerships, email marketing, social media marketing, SEM, and more. Nuanced Media believes in taking a multichannel, full-funnel approach tailored to your brand. MY BUSINESS IS FAIRLY NEW TO AMAZON AND IS LOOKING TO INCREASE SALES THROUGH ADVERTISING. HOW DOES AMAZON ADVERTISING WORK? You can advertise on Amazon in multiple ways, including PPC (Pay-Per-Click). Examples of PPC campaign types include Sponsored Products – Auto, Sponsored Products – Manual – (Phrase, Exact, or Broad) and Sponsored Brands. These campaigns allow you to target specific keywords and products to display ads to your target audience on Amazon. Through ongoing PPC optimization, you can continually improve the performance of your ads. We are here to _educate, collaborate, strategize,_ and _grow_ with

you.

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