NATION BRANDING

OUT NOW! We’re pleased to announce that the new book “Nation Branding” is now available. “Nation Branding – A handbook on how to use country brands for the good of nations and peoples” is an invaluable book for scholars, marketers and policymakers trying to leverage the power of country brands. ABOUT – NATION BRANDING About. Nation-Branding.info is the place to visit for everyone interested in nation branding, country brands and how countries can and are actually applying branding practices in a holistic strategy to improve their image abroad, to increase their soft power, to attract foreign investment, to boost their exports and to become magnets for

both

NEW NATION BRANDING BOOK! OUT NOW! We’re pleased to announce that the new book “Nation Branding” is now available. “Nation Branding – A handbook on how to use country brands for the good of nations and peoples” is an invaluable book for scholars, marketers and policymakers trying to leverage the power of country brands. Written by Andreas Markessinis, this handbook explores concepts, aspects, best practices CANADA – NATION BRANDING Andrea Mandel-Campbell writes about Canada’s brand image, and how the country can learn off countries such as New Zealand and Australia. With its widely acclaimed performance in the current economic turmoil, Canada can build over this “safe haven” image strategically to attract business and talent into a stable and prosperous economic environment – becoming something WALLY OLINS ON NATION BRANDING Wally Olins on nation branding. Published on July 10, 2010. January 3, 2018. No need to introduce Wally Olins – one of the most-known place branding specialists in the world. He was appointed responsible for positioning London for the 2012 Olympics, and he’s also been to India recently to advise the regional government of Bengal, India. NATION BRANDING AND SUSTAINABLE COMPETITIVENESS OF … 4 contributes to building a body of knowledge concerning the role of nation branding as a strategic management tool for achieving sustainable competitiveness of nations.

BRANDING ICELAND

Branding Iceland. Luckily most nations were named before the existence of nation-branding. If people would have been as business-minded in medieval times as now we would never have heard of Iceland. Our glorious semi-arctic island of midnight sun and hip nightlife would have been named “Cool-land”. Greenland would have been sued for

false

THE BRAND OF ISRAEL

The irony is that Israel’s founding brand story, that of a tiny, plucky new nation emerging from the ashes of the Holocaust, defeating an Arab onslaught, and bringing bloom to the barren desert, was a powerful, resonant image for the first 20 years of the State’s existence. That position has effectively been pre-empted by the

Palestinian

THE COUNTRY OF ORIGIN EFFECT The fact is that ‘country of origin’ has a strong influence on a brand during its birth and childhood. Then, once the image of the country has been embedded into the brand’s personality, fashioning its identity and influencing its consumer’s perceptions, it seems to leave its stamp on the brand for good. At least the numbers available WALLY OLINS ON NATION BRANDING AND BRAND POLAND Wally Olins on nation branding and Brand Poland. Published on June 14, 2006. June 19, 2017. Branding guru Wally Olins has contributed an article to the Said Business School at Oxford. “You only have to look at slogans, straplines and brochures to see that most national tourism programmes are interchangeable”, he says. Here is the

article:

NATION BRANDING

OUT NOW! We’re pleased to announce that the new book “Nation Branding” is now available. “Nation Branding – A handbook on how to use country brands for the good of nations and peoples” is an invaluable book for scholars, marketers and policymakers trying to leverage the power of country brands. ABOUT – NATION BRANDING About. Nation-Branding.info is the place to visit for everyone interested in nation branding, country brands and how countries can and are actually applying branding practices in a holistic strategy to improve their image abroad, to increase their soft power, to attract foreign investment, to boost their exports and to become magnets for

both

NEW NATION BRANDING BOOK! OUT NOW! We’re pleased to announce that the new book “Nation Branding” is now available. “Nation Branding – A handbook on how to use country brands for the good of nations and peoples” is an invaluable book for scholars, marketers and policymakers trying to leverage the power of country brands. Written by Andreas Markessinis, this handbook explores concepts, aspects, best practices CANADA – NATION BRANDING Andrea Mandel-Campbell writes about Canada’s brand image, and how the country can learn off countries such as New Zealand and Australia. With its widely acclaimed performance in the current economic turmoil, Canada can build over this “safe haven” image strategically to attract business and talent into a stable and prosperous economic environment – becoming something WALLY OLINS ON NATION BRANDING Wally Olins on nation branding. Published on July 10, 2010. January 3, 2018. No need to introduce Wally Olins – one of the most-known place branding specialists in the world. He was appointed responsible for positioning London for the 2012 Olympics, and he’s also been to India recently to advise the regional government of Bengal, India. NATION BRANDING AND SUSTAINABLE COMPETITIVENESS OF … 4 contributes to building a body of knowledge concerning the role of nation branding as a strategic management tool for achieving sustainable competitiveness of nations.

BRANDING ICELAND

Branding Iceland. Luckily most nations were named before the existence of nation-branding. If people would have been as business-minded in medieval times as now we would never have heard of Iceland. Our glorious semi-arctic island of midnight sun and hip nightlife would have been named “Cool-land”. Greenland would have been sued for

false

THE BRAND OF ISRAEL

The irony is that Israel’s founding brand story, that of a tiny, plucky new nation emerging from the ashes of the Holocaust, defeating an Arab onslaught, and bringing bloom to the barren desert, was a powerful, resonant image for the first 20 years of the State’s existence. That position has effectively been pre-empted by the

Palestinian

THE COUNTRY OF ORIGIN EFFECT The fact is that ‘country of origin’ has a strong influence on a brand during its birth and childhood. Then, once the image of the country has been embedded into the brand’s personality, fashioning its identity and influencing its consumer’s perceptions, it seems to leave its stamp on the brand for good. At least the numbers available WALLY OLINS ON NATION BRANDING AND BRAND POLAND Wally Olins on nation branding and Brand Poland. Published on June 14, 2006. June 19, 2017. Branding guru Wally Olins has contributed an article to the Said Business School at Oxford. “You only have to look at slogans, straplines and brochures to see that most national tourism programmes are interchangeable”, he says. Here is the

article:

ABOUT – NATION BRANDING About. Nation-Branding.info is the place to visit for everyone interested in nation branding, country brands and how countries can and are actually applying branding practices in a holistic strategy to improve their image abroad, to increase their soft power, to attract foreign investment, to boost their exports and to become magnets for

both

NEW NATION BRANDING BOOK! OUT NOW! We’re pleased to announce that the new book “Nation Branding” is now available. “Nation Branding – A handbook on how to use country brands for the good of nations and peoples” is an invaluable book for scholars, marketers and policymakers trying to leverage the power of country brands. Written by Andreas Markessinis, this handbook explores concepts, aspects, best practices LOGOS – NATION BRANDING February 3, 2018. On Wednesday we informed about the new ‘Brand Australia’ nation branding concept. As part of the initiative, a new logo has been introduced to brand all things the country wants to tag as ‘Australian’ to convey the country’s new image tactics. The logo, as we explained, symbolises the country’s growth and

expansion.

THE BRAND OF ISRAEL

The irony is that Israel’s founding brand story, that of a tiny, plucky new nation emerging from the ashes of the Holocaust, defeating an Arab onslaught, and bringing bloom to the barren desert, was a powerful, resonant image for the first 20 years of the State’s existence. That position has effectively been pre-empted by the

Palestinian

HOW PUBLIC RELATIONS HELP NATION BRANDING: 6 CASE STUDIES A country’s reputation is intrinsically linked to its economic fortunes and international standing. A proper nation brand image can attract people and money through foreign investment, trade, tourism and immigration, as well as provide ‘soft power’ in THE COUNTRY OF ORIGIN EFFECT The fact is that ‘country of origin’ has a strong influence on a brand during its birth and childhood. Then, once the image of the country has been embedded into the brand’s personality, fashioning its identity and influencing its consumer’s perceptions, it seems to leave its stamp on the brand for good. At least the numbers available

COUNTRY BRAND INDEX

January 17, 2017. Today, the Country Brands Index 2008 was revealed, four days before the official announcement, as was reported by Nation Branding on this post (The Country Brands index 2008, next week). This edition of the Country Brands Index, which is the fourth of the series, is a comprehensive study of approximately 2,700 international SOUTH AFRICA’S NATION BRANDING HOPES Doctor Nikolaus Eberl is the author of the bestselling book BrandOvation: How Germany won the World Cup of Nation Branding, and the sequel The Hero’s Journey: Building a Nation of World Champions.Dr Eberl’s research study on Germany’s nation branding success story during the 2006 FIFA World Cup was featured extensively on TV, especially on Carte Blanche TV show, and as consequence BRAND JAMAICA: COPYRIGHTED Brand Jamaica: copyrighted. Jamaica is a brand in itself. Its colors are very distinguishable, and the ideas that come to mind when you hear the world “Jamaica” are very clear, and very widely shared. As a popular brand, officials in the country fear its country image could be in the hands of others, and on the other side think the

country

BRAND KOREA’S 10-POINT ACTION PLAN UNVEILED South Korea is the world’s 13th largest economy. It has emerged as a global leader in information technology, boasting the highest rate of Internet use, has reknown multinational brands and its pop culture has enjoyed a boom abroad, especially in Asia.

NATION BRANDING

OUT NOW! We’re pleased to announce that the new book “Nation Branding” is now available. “Nation Branding – A handbook on how to use country brands for the good of nations and peoples” is an invaluable book for scholars, marketers and policymakers trying to leverage the power of country brands. ABOUT – NATION BRANDING About. Nation-Branding.info is the place to visit for everyone interested in nation branding, country brands and how countries can and are actually applying branding practices in a holistic strategy to improve their image abroad, to increase their soft power, to attract foreign investment, to boost their exports and to become magnets for

both

NEW NATION BRANDING BOOK! OUT NOW! We’re pleased to announce that the new book “Nation Branding” is now available. “Nation Branding – A handbook on how to use country brands for the good of nations and peoples” is an invaluable book for scholars, marketers and policymakers trying to leverage the power of country brands. Written by Andreas Markessinis, this handbook explores concepts, aspects, best practices CANADA – NATION BRANDING Andrea Mandel-Campbell writes about Canada’s brand image, and how the country can learn off countries such as New Zealand and Australia. With its widely acclaimed performance in the current economic turmoil, Canada can build over this “safe haven” image strategically to attract business and talent into a stable and prosperous economic environment – becoming something WALLY OLINS ON NATION BRANDING Wally Olins on nation branding. Published on July 10, 2010. January 3, 2018. No need to introduce Wally Olins – one of the most-known place branding specialists in the world. He was appointed responsible for positioning London for the 2012 Olympics, and he’s also been to India recently to advise the regional government of Bengal, India. NATION BRANDING AND SUSTAINABLE COMPETITIVENESS OF … 4 contributes to building a body of knowledge concerning the role of nation branding as a strategic management tool for achieving sustainable competitiveness of nations.

BRANDING ICELAND

Branding Iceland. Luckily most nations were named before the existence of nation-branding. If people would have been as business-minded in medieval times as now we would never have heard of Iceland. Our glorious semi-arctic island of midnight sun and hip nightlife would have been named “Cool-land”. Greenland would have been sued for

false

THE BRAND OF ISRAEL

The irony is that Israel’s founding brand story, that of a tiny, plucky new nation emerging from the ashes of the Holocaust, defeating an Arab onslaught, and bringing bloom to the barren desert, was a powerful, resonant image for the first 20 years of the State’s existence. That position has effectively been pre-empted by the

Palestinian

THE COUNTRY OF ORIGIN EFFECT The fact is that ‘country of origin’ has a strong influence on a brand during its birth and childhood. Then, once the image of the country has been embedded into the brand’s personality, fashioning its identity and influencing its consumer’s perceptions, it seems to leave its stamp on the brand for good. At least the numbers available WALLY OLINS ON NATION BRANDING AND BRAND POLAND Wally Olins on nation branding and Brand Poland. Published on June 14, 2006. June 19, 2017. Branding guru Wally Olins has contributed an article to the Said Business School at Oxford. “You only have to look at slogans, straplines and brochures to see that most national tourism programmes are interchangeable”, he says. Here is the

article:

NATION BRANDING

OUT NOW! We’re pleased to announce that the new book “Nation Branding” is now available. “Nation Branding – A handbook on how to use country brands for the good of nations and peoples” is an invaluable book for scholars, marketers and policymakers trying to leverage the power of country brands. ABOUT – NATION BRANDING About. Nation-Branding.info is the place to visit for everyone interested in nation branding, country brands and how countries can and are actually applying branding practices in a holistic strategy to improve their image abroad, to increase their soft power, to attract foreign investment, to boost their exports and to become magnets for

both

NEW NATION BRANDING BOOK! OUT NOW! We’re pleased to announce that the new book “Nation Branding” is now available. “Nation Branding – A handbook on how to use country brands for the good of nations and peoples” is an invaluable book for scholars, marketers and policymakers trying to leverage the power of country brands. Written by Andreas Markessinis, this handbook explores concepts, aspects, best practices CANADA – NATION BRANDING Andrea Mandel-Campbell writes about Canada’s brand image, and how the country can learn off countries such as New Zealand and Australia. With its widely acclaimed performance in the current economic turmoil, Canada can build over this “safe haven” image strategically to attract business and talent into a stable and prosperous economic environment – becoming something WALLY OLINS ON NATION BRANDING Wally Olins on nation branding. Published on July 10, 2010. January 3, 2018. No need to introduce Wally Olins – one of the most-known place branding specialists in the world. He was appointed responsible for positioning London for the 2012 Olympics, and he’s also been to India recently to advise the regional government of Bengal, India. NATION BRANDING AND SUSTAINABLE COMPETITIVENESS OF … 4 contributes to building a body of knowledge concerning the role of nation branding as a strategic management tool for achieving sustainable competitiveness of nations.

BRANDING ICELAND

Branding Iceland. Luckily most nations were named before the existence of nation-branding. If people would have been as business-minded in medieval times as now we would never have heard of Iceland. Our glorious semi-arctic island of midnight sun and hip nightlife would have been named “Cool-land”. Greenland would have been sued for

false

THE BRAND OF ISRAEL

The irony is that Israel’s founding brand story, that of a tiny, plucky new nation emerging from the ashes of the Holocaust, defeating an Arab onslaught, and bringing bloom to the barren desert, was a powerful, resonant image for the first 20 years of the State’s existence. That position has effectively been pre-empted by the

Palestinian

THE COUNTRY OF ORIGIN EFFECT The fact is that ‘country of origin’ has a strong influence on a brand during its birth and childhood. Then, once the image of the country has been embedded into the brand’s personality, fashioning its identity and influencing its consumer’s perceptions, it seems to leave its stamp on the brand for good. At least the numbers available WALLY OLINS ON NATION BRANDING AND BRAND POLAND Wally Olins on nation branding and Brand Poland. Published on June 14, 2006. June 19, 2017. Branding guru Wally Olins has contributed an article to the Said Business School at Oxford. “You only have to look at slogans, straplines and brochures to see that most national tourism programmes are interchangeable”, he says. Here is the

article:

ABOUT – NATION BRANDING About. Nation-Branding.info is the place to visit for everyone interested in nation branding, country brands and how countries can and are actually applying branding practices in a holistic strategy to improve their image abroad, to increase their soft power, to attract foreign investment, to boost their exports and to become magnets for

both

NEW NATION BRANDING BOOK! OUT NOW! We’re pleased to announce that the new book “Nation Branding” is now available. “Nation Branding – A handbook on how to use country brands for the good of nations and peoples” is an invaluable book for scholars, marketers and policymakers trying to leverage the power of country brands. Written by Andreas Markessinis, this handbook explores concepts, aspects, best practices LOGOS – NATION BRANDING February 3, 2018. On Wednesday we informed about the new ‘Brand Australia’ nation branding concept. As part of the initiative, a new logo has been introduced to brand all things the country wants to tag as ‘Australian’ to convey the country’s new image tactics. The logo, as we explained, symbolises the country’s growth and

expansion.

THE BRAND OF ISRAEL

The irony is that Israel’s founding brand story, that of a tiny, plucky new nation emerging from the ashes of the Holocaust, defeating an Arab onslaught, and bringing bloom to the barren desert, was a powerful, resonant image for the first 20 years of the State’s existence. That position has effectively been pre-empted by the

Palestinian

HOW PUBLIC RELATIONS HELP NATION BRANDING: 6 CASE STUDIES A country’s reputation is intrinsically linked to its economic fortunes and international standing. A proper nation brand image can attract people and money through foreign investment, trade, tourism and immigration, as well as provide ‘soft power’ in THE COUNTRY OF ORIGIN EFFECT The fact is that ‘country of origin’ has a strong influence on a brand during its birth and childhood. Then, once the image of the country has been embedded into the brand’s personality, fashioning its identity and influencing its consumer’s perceptions, it seems to leave its stamp on the brand for good. At least the numbers available

COUNTRY BRAND INDEX

January 17, 2017. Today, the Country Brands Index 2008 was revealed, four days before the official announcement, as was reported by Nation Branding on this post (The Country Brands index 2008, next week). This edition of the Country Brands Index, which is the fourth of the series, is a comprehensive study of approximately 2,700 international SOUTH AFRICA’S NATION BRANDING HOPES Doctor Nikolaus Eberl is the author of the bestselling book BrandOvation: How Germany won the World Cup of Nation Branding, and the sequel The Hero’s Journey: Building a Nation of World Champions.Dr Eberl’s research study on Germany’s nation branding success story during the 2006 FIFA World Cup was featured extensively on TV, especially on Carte Blanche TV show, and as consequence BRAND JAMAICA: COPYRIGHTED Brand Jamaica: copyrighted. Jamaica is a brand in itself. Its colors are very distinguishable, and the ideas that come to mind when you hear the world “Jamaica” are very clear, and very widely shared. As a popular brand, officials in the country fear its country image could be in the hands of others, and on the other side think the

country

BRAND KOREA’S 10-POINT ACTION PLAN UNVEILED South Korea is the world’s 13th largest economy. It has emerged as a global leader in information technology, boasting the highest rate of Internet use, has reknown multinational brands and its pop culture has enjoyed a boom abroad, especially in Asia.

NATION BRANDING

OUT NOW! We’re pleased to announce that the new book “Nation Branding” is now available. “Nation Branding – A handbook on how to use country brands for the good of nations and peoples” is an invaluable book for scholars, marketers and policymakers trying to leverage the power of country brands. ABOUT – NATION BRANDING About. Nation-Branding.info is the place to visit for everyone interested in nation branding, country brands and how countries can and are actually applying branding practices in a holistic strategy to improve their image abroad, to increase their soft power, to attract foreign investment, to boost their exports and to become magnets for

both

NEW NATION BRANDING BOOK! OUT NOW! We’re pleased to announce that the new book “Nation Branding” is now available. “Nation Branding – A handbook on how to use country brands for the good of nations and peoples” is an invaluable book for scholars, marketers and policymakers trying to leverage the power of country brands. Written by Andreas Markessinis, this handbook explores concepts, aspects, best practices CANADA – NATION BRANDING Andrea Mandel-Campbell writes about Canada’s brand image, and how the country can learn off countries such as New Zealand and Australia. With its widely acclaimed performance in the current economic turmoil, Canada can build over this “safe haven” image strategically to attract business and talent into a stable and prosperous economic environment – becoming something WALLY OLINS ON NATION BRANDING Wally Olins on nation branding. Published on July 10, 2010. January 3, 2018. No need to introduce Wally Olins – one of the most-known place branding specialists in the world. He was appointed responsible for positioning London for the 2012 Olympics, and he’s also been to India recently to advise the regional government of Bengal, India. NATION BRANDING AND SUSTAINABLE COMPETITIVENESS OF … 4 contributes to building a body of knowledge concerning the role of nation branding as a strategic management tool for achieving sustainable competitiveness of nations.

BRANDING ICELAND

Branding Iceland. Luckily most nations were named before the existence of nation-branding. If people would have been as business-minded in medieval times as now we would never have heard of Iceland. Our glorious semi-arctic island of midnight sun and hip nightlife would have been named “Cool-land”. Greenland would have been sued for

false

THE BRAND OF ISRAEL

The irony is that Israel’s founding brand story, that of a tiny, plucky new nation emerging from the ashes of the Holocaust, defeating an Arab onslaught, and bringing bloom to the barren desert, was a powerful, resonant image for the first 20 years of the State’s existence. That position has effectively been pre-empted by the

Palestinian

THE COUNTRY OF ORIGIN EFFECT The fact is that ‘country of origin’ has a strong influence on a brand during its birth and childhood. Then, once the image of the country has been embedded into the brand’s personality, fashioning its identity and influencing its consumer’s perceptions, it seems to leave its stamp on the brand for good. At least the numbers available WALLY OLINS ON NATION BRANDING AND BRAND POLAND Wally Olins on nation branding and Brand Poland. Published on June 14, 2006. June 19, 2017. Branding guru Wally Olins has contributed an article to the Said Business School at Oxford. “You only have to look at slogans, straplines and brochures to see that most national tourism programmes are interchangeable”, he says. Here is the

article:

NATION BRANDING

OUT NOW! We’re pleased to announce that the new book “Nation Branding” is now available. “Nation Branding – A handbook on how to use country brands for the good of nations and peoples” is an invaluable book for scholars, marketers and policymakers trying to leverage the power of country brands. ABOUT – NATION BRANDING About. Nation-Branding.info is the place to visit for everyone interested in nation branding, country brands and how countries can and are actually applying branding practices in a holistic strategy to improve their image abroad, to increase their soft power, to attract foreign investment, to boost their exports and to become magnets for

both

NEW NATION BRANDING BOOK! OUT NOW! We’re pleased to announce that the new book “Nation Branding” is now available. “Nation Branding – A handbook on how to use country brands for the good of nations and peoples” is an invaluable book for scholars, marketers and policymakers trying to leverage the power of country brands. Written by Andreas Markessinis, this handbook explores concepts, aspects, best practices CANADA – NATION BRANDING Andrea Mandel-Campbell writes about Canada’s brand image, and how the country can learn off countries such as New Zealand and Australia. With its widely acclaimed performance in the current economic turmoil, Canada can build over this “safe haven” image strategically to attract business and talent into a stable and prosperous economic environment – becoming something WALLY OLINS ON NATION BRANDING Wally Olins on nation branding. Published on July 10, 2010. January 3, 2018. No need to introduce Wally Olins – one of the most-known place branding specialists in the world. He was appointed responsible for positioning London for the 2012 Olympics, and he’s also been to India recently to advise the regional government of Bengal, India. NATION BRANDING AND SUSTAINABLE COMPETITIVENESS OF … 4 contributes to building a body of knowledge concerning the role of nation branding as a strategic management tool for achieving sustainable competitiveness of nations.

BRANDING ICELAND

Branding Iceland. Luckily most nations were named before the existence of nation-branding. If people would have been as business-minded in medieval times as now we would never have heard of Iceland. Our glorious semi-arctic island of midnight sun and hip nightlife would have been named “Cool-land”. Greenland would have been sued for

false

THE BRAND OF ISRAEL

The irony is that Israel’s founding brand story, that of a tiny, plucky new nation emerging from the ashes of the Holocaust, defeating an Arab onslaught, and bringing bloom to the barren desert, was a powerful, resonant image for the first 20 years of the State’s existence. That position has effectively been pre-empted by the

Palestinian

THE COUNTRY OF ORIGIN EFFECT The fact is that ‘country of origin’ has a strong influence on a brand during its birth and childhood. Then, once the image of the country has been embedded into the brand’s personality, fashioning its identity and influencing its consumer’s perceptions, it seems to leave its stamp on the brand for good. At least the numbers available WALLY OLINS ON NATION BRANDING AND BRAND POLAND Wally Olins on nation branding and Brand Poland. Published on June 14, 2006. June 19, 2017. Branding guru Wally Olins has contributed an article to the Said Business School at Oxford. “You only have to look at slogans, straplines and brochures to see that most national tourism programmes are interchangeable”, he says. Here is the

article:

ABOUT – NATION BRANDING About. Nation-Branding.info is the place to visit for everyone interested in nation branding, country brands and how countries can and are actually applying branding practices in a holistic strategy to improve their image abroad, to increase their soft power, to attract foreign investment, to boost their exports and to become magnets for

both

NEW NATION BRANDING BOOK! OUT NOW! We’re pleased to announce that the new book “Nation Branding” is now available. “Nation Branding – A handbook on how to use country brands for the good of nations and peoples” is an invaluable book for scholars, marketers and policymakers trying to leverage the power of country brands. Written by Andreas Markessinis, this handbook explores concepts, aspects, best practices LOGOS – NATION BRANDING February 3, 2018. On Wednesday we informed about the new ‘Brand Australia’ nation branding concept. As part of the initiative, a new logo has been introduced to brand all things the country wants to tag as ‘Australian’ to convey the country’s new image tactics. The logo, as we explained, symbolises the country’s growth and

expansion.

THE BRAND OF ISRAEL

The irony is that Israel’s founding brand story, that of a tiny, plucky new nation emerging from the ashes of the Holocaust, defeating an Arab onslaught, and bringing bloom to the barren desert, was a powerful, resonant image for the first 20 years of the State’s existence. That position has effectively been pre-empted by the

Palestinian

HOW PUBLIC RELATIONS HELP NATION BRANDING: 6 CASE STUDIES A country’s reputation is intrinsically linked to its economic fortunes and international standing. A proper nation brand image can attract people and money through foreign investment, trade, tourism and immigration, as well as provide ‘soft power’ in THE COUNTRY OF ORIGIN EFFECT The fact is that ‘country of origin’ has a strong influence on a brand during its birth and childhood. Then, once the image of the country has been embedded into the brand’s personality, fashioning its identity and influencing its consumer’s perceptions, it seems to leave its stamp on the brand for good. At least the numbers available

COUNTRY BRAND INDEX

January 17, 2017. Today, the Country Brands Index 2008 was revealed, four days before the official announcement, as was reported by Nation Branding on this post (The Country Brands index 2008, next week). This edition of the Country Brands Index, which is the fourth of the series, is a comprehensive study of approximately 2,700 international SOUTH AFRICA’S NATION BRANDING HOPES Doctor Nikolaus Eberl is the author of the bestselling book BrandOvation: How Germany won the World Cup of Nation Branding, and the sequel The Hero’s Journey: Building a Nation of World Champions.Dr Eberl’s research study on Germany’s nation branding success story during the 2006 FIFA World Cup was featured extensively on TV, especially on Carte Blanche TV show, and as consequence BRAND JAMAICA: COPYRIGHTED Brand Jamaica: copyrighted. Jamaica is a brand in itself. Its colors are very distinguishable, and the ideas that come to mind when you hear the world “Jamaica” are very clear, and very widely shared. As a popular brand, officials in the country fear its country image could be in the hands of others, and on the other side think the

country

BRAND KOREA’S 10-POINT ACTION PLAN UNVEILED South Korea is the world’s 13th largest economy. It has emerged as a global leader in information technology, boasting the highest rate of Internet use, has reknown multinational brands and its pop culture has enjoyed a boom abroad, especially in Asia.

NATION BRANDING

OUT NOW! We’re pleased to announce that the new book “Nation Branding” is now available. “Nation Branding – A handbook on how to use country brands for the good of nations and peoples” is an invaluable book for scholars, marketers and policymakers trying to leverage the power of country brands. ABOUT – NATION BRANDING About. Nation-Branding.info is the place to visit for everyone interested in nation branding, country brands and how countries can and are actually applying branding practices in a holistic strategy to improve their image abroad, to increase their soft power, to attract foreign investment, to boost their exports and to become magnets for

both

NEW NATION BRANDING BOOK! OUT NOW! We’re pleased to announce that the new book “Nation Branding” is now available. “Nation Branding – A handbook on how to use country brands for the good of nations and peoples” is an invaluable book for scholars, marketers and policymakers trying to leverage the power of country brands. Written by Andreas Markessinis, this handbook explores concepts, aspects, best practices CANADA – NATION BRANDING Andrea Mandel-Campbell writes about Canada’s brand image, and how the country can learn off countries such as New Zealand and Australia. With its widely acclaimed performance in the current economic turmoil, Canada can build over this “safe haven” image strategically to attract business and talent into a stable and prosperous economic environment – becoming something WALLY OLINS ON NATION BRANDING Wally Olins on nation branding. Published on July 10, 2010. January 3, 2018. No need to introduce Wally Olins – one of the most-known place branding specialists in the world. He was appointed responsible for positioning London for the 2012 Olympics, and he’s also been to India recently to advise the regional government of Bengal, India. NATION BRANDING AND SUSTAINABLE COMPETITIVENESS OF … 4 contributes to building a body of knowledge concerning the role of nation branding as a strategic management tool for achieving sustainable competitiveness of nations.

NATION BRANDING

OUT NOW! We’re pleased to announce that the new book “Nation Branding” is now available. “Nation Branding – A handbook on how to use country brands for the good of nations and peoples” is an invaluable book for scholars, marketers and policymakers trying to leverage the power of country brands. ABOUT – NATION BRANDING About. Nation-Branding.info is the place to visit for everyone interested in nation branding, country brands and how countries can and are actually applying branding practices in a holistic strategy to improve their image abroad, to increase their soft power, to attract foreign investment, to boost their exports and to become magnets for

both

NEW NATION BRANDING BOOK! OUT NOW! We’re pleased to announce that the new book “Nation Branding” is now available. “Nation Branding – A handbook on how to use country brands for the good of nations and peoples” is an invaluable book for scholars, marketers and policymakers trying to leverage the power of country brands. Written by Andreas Markessinis, this handbook explores concepts, aspects, best practices CANADA – NATION BRANDING Andrea Mandel-Campbell writes about Canada’s brand image, and how the country can learn off countries such as New Zealand and Australia. With its widely acclaimed performance in the current economic turmoil, Canada can build over this “safe haven” image strategically to attract business and talent into a stable and prosperous economic environment – becoming something WALLY OLINS ON NATION BRANDING Wally Olins on nation branding. Published on July 10, 2010. January 3, 2018. No need to introduce Wally Olins – one of the most-known place branding specialists in the world. He was appointed responsible for positioning London for the 2012 Olympics, and he’s also been to India recently to advise the regional government of Bengal, India. NATION BRANDING AND SUSTAINABLE COMPETITIVENESS OF … 4 contributes to building a body of knowledge concerning the role of nation branding as a strategic management tool for achieving sustainable competitiveness of nations.

BRANDING ICELAND

Branding Iceland. Luckily most nations were named before the existence of nation-branding. If people would have been as business-minded in medieval times as now we would never have heard of Iceland. Our glorious semi-arctic island of midnight sun and hip nightlife would have been named “Cool-land”. Greenland would have been sued for

false

THE BRAND OF ISRAEL

The irony is that Israel’s founding brand story, that of a tiny, plucky new nation emerging from the ashes of the Holocaust, defeating an Arab onslaught, and bringing bloom to the barren desert, was a powerful, resonant image for the first 20 years of the State’s existence. That position has effectively been pre-empted by the

Palestinian

THE COUNTRY OF ORIGIN EFFECT The fact is that ‘country of origin’ has a strong influence on a brand during its birth and childhood. Then, once the image of the country has been embedded into the brand’s personality, fashioning its identity and influencing its consumer’s perceptions, it seems to leave its stamp on the brand for good. At least the numbers available WALLY OLINS ON NATION BRANDING AND BRAND POLAND Wally Olins on nation branding and Brand Poland. Published on June 14, 2006. June 19, 2017. Branding guru Wally Olins has contributed an article to the Said Business School at Oxford. “You only have to look at slogans, straplines and brochures to see that most national tourism programmes are interchangeable”, he says. Here is the

article:

ABOUT – NATION BRANDING About. Nation-Branding.info is the place to visit for everyone interested in nation branding, country brands and how countries can and are actually applying branding practices in a holistic strategy to improve their image abroad, to increase their soft power, to attract foreign investment, to boost their exports and to become magnets for

both

NEW NATION BRANDING BOOK! OUT NOW! We’re pleased to announce that the new book “Nation Branding” is now available. “Nation Branding – A handbook on how to use country brands for the good of nations and peoples” is an invaluable book for scholars, marketers and policymakers trying to leverage the power of country brands. Written by Andreas Markessinis, this handbook explores concepts, aspects, best practices LOGOS – NATION BRANDING February 3, 2018. On Wednesday we informed about the new ‘Brand Australia’ nation branding concept. As part of the initiative, a new logo has been introduced to brand all things the country wants to tag as ‘Australian’ to convey the country’s new image tactics. The logo, as we explained, symbolises the country’s growth and

expansion.

THE BRAND OF ISRAEL

The irony is that Israel’s founding brand story, that of a tiny, plucky new nation emerging from the ashes of the Holocaust, defeating an Arab onslaught, and bringing bloom to the barren desert, was a powerful, resonant image for the first 20 years of the State’s existence. That position has effectively been pre-empted by the

Palestinian

HOW PUBLIC RELATIONS HELP NATION BRANDING: 6 CASE STUDIES A country’s reputation is intrinsically linked to its economic fortunes and international standing. A proper nation brand image can attract people and money through foreign investment, trade, tourism and immigration, as well as provide ‘soft power’ in THE COUNTRY OF ORIGIN EFFECT The fact is that ‘country of origin’ has a strong influence on a brand during its birth and childhood. Then, once the image of the country has been embedded into the brand’s personality, fashioning its identity and influencing its consumer’s perceptions, it seems to leave its stamp on the brand for good. At least the numbers available

COUNTRY BRAND INDEX

January 17, 2017. Today, the Country Brands Index 2008 was revealed, four days before the official announcement, as was reported by Nation Branding on this post (The Country Brands index 2008, next week). This edition of the Country Brands Index, which is the fourth of the series, is a comprehensive study of approximately 2,700 international SOUTH AFRICA’S NATION BRANDING HOPES Doctor Nikolaus Eberl is the author of the bestselling book BrandOvation: How Germany won the World Cup of Nation Branding, and the sequel The Hero’s Journey: Building a Nation of World Champions.Dr Eberl’s research study on Germany’s nation branding success story during the 2006 FIFA World Cup was featured extensively on TV, especially on Carte Blanche TV show, and as consequence BRAND JAMAICA: COPYRIGHTED Brand Jamaica: copyrighted. Jamaica is a brand in itself. Its colors are very distinguishable, and the ideas that come to mind when you hear the world “Jamaica” are very clear, and very widely shared. As a popular brand, officials in the country fear its country image could be in the hands of others, and on the other side think the

country

BRAND KOREA’S 10-POINT ACTION PLAN UNVEILED South Korea is the world’s 13th largest economy. It has emerged as a global leader in information technology, boasting the highest rate of Internet use, has reknown multinational brands and its pop culture has enjoyed a boom abroad, especially in Asia.

NATION BRANDING

OUT NOW! We’re pleased to announce that the new book “Nation Branding” is now available. “Nation Branding – A handbook on how to use country brands for the good of nations and peoples” is an invaluable book for scholars, marketers and policymakers trying to leverage the power of country brands. ABOUT – NATION BRANDING Nation-Branding.info is the place to visit for everyone interested in nation branding, country brands and how countries can and are actually applying branding practices in a holistic strategy to improve their image abroad, to increase their soft power, to attract foreign investment, to boost their exports and to become magnets for both tourists and skilled migrants. HOW PUBLIC RELATIONS HELP NATION BRANDING: 6 CASE STUDIES A country’s reputation is intrinsically linked to its economic fortunes and international standing. A proper nation brand image can attract people and money through foreign investment, trade, tourism and immigration, as well as provide ‘soft power’ in WALLY OLINS ON NATION BRANDING No need to introduce Wally Olins – one of the most-known place branding specialists in the world. He was appointed responsible for positioning London for the 2012 Olympics, and he’s also been to India recently to advise the regional government of Bengal, India. THE COUNTRY OF ORIGIN EFFECT Once a Danish brand, called Sun Top, was an enormous success in the Middle East. The brand based its entire identity on being Danish. Because of its great success, the company was happily bought by local owners in Saudi Arabia.

THE BRAND OF ISRAEL

. The tools of brand marketing throw useful analytical light on the problems Israel faces in the court of world public opinion. Sophisticated salesmanship cannot solve Israel’s fundamental problems, but the discipline of brand management has some useful lessons nevertheless for a nation that must trade, attract investment and tourists, and participate in world affairs. GERMANY – NATION BRANDING Featured by award winning TV program Carte Blanche, the author of BrandOvation: How Germany won the World Cup of Nation Branding, Dr Nikolaus Eberl unravels Germany’s Success Story of the 2006 FIFA

World Cup:

WALLY OLINS ON NATION BRANDING AND BRAND POLAND Branding guru Wally Olins has contributed an article to the Said Business School at Oxford. “You only have to look at slogans, straplines and brochures to see that most national tourism programmes are interchangeable”, he says.Here is the article: For most of the twentieth century nationalism was the property of extreme right-wing political movements, which emphasized doctrines

BRANDING ICELAND

Luckily most nations were named before the existence of nation-branding. If people would have been as business-minded in medieval times as now we would never have heard of Iceland. BRAND KOREA’S 10-POINT ACTION PLAN UNVEILED South Korea is the world’s 13th largest economy. It has emerged as a global leader in information technology, boasting the highest rate of Internet use, has reknown multinational brands and its pop culture has enjoyed a boom abroad, especially in Asia.

NATION BRANDING

OUT NOW! We’re pleased to announce that the new book “Nation Branding” is now available. “Nation Branding – A handbook on how to use country brands for the good of nations and peoples” is an invaluable book for scholars, marketers and policymakers trying to leverage the power of country brands. ABOUT – NATION BRANDING Nation-Branding.info is the place to visit for everyone interested in nation branding, country brands and how countries can and are actually applying branding practices in a holistic strategy to improve their image abroad, to increase their soft power, to attract foreign investment, to boost their exports and to become magnets for both tourists and skilled migrants. HOW PUBLIC RELATIONS HELP NATION BRANDING: 6 CASE STUDIES A country’s reputation is intrinsically linked to its economic fortunes and international standing. A proper nation brand image can attract people and money through foreign investment, trade, tourism and immigration, as well as provide ‘soft power’ in WALLY OLINS ON NATION BRANDING No need to introduce Wally Olins – one of the most-known place branding specialists in the world. He was appointed responsible for positioning London for the 2012 Olympics, and he’s also been to India recently to advise the regional government of Bengal, India. THE COUNTRY OF ORIGIN EFFECT Once a Danish brand, called Sun Top, was an enormous success in the Middle East. The brand based its entire identity on being Danish. Because of its great success, the company was happily bought by local owners in Saudi Arabia.

THE BRAND OF ISRAEL

. The tools of brand marketing throw useful analytical light on the problems Israel faces in the court of world public opinion. Sophisticated salesmanship cannot solve Israel’s fundamental problems, but the discipline of brand management has some useful lessons nevertheless for a nation that must trade, attract investment and tourists, and participate in world affairs. GERMANY – NATION BRANDING Featured by award winning TV program Carte Blanche, the author of BrandOvation: How Germany won the World Cup of Nation Branding, Dr Nikolaus Eberl unravels Germany’s Success Story of the 2006 FIFA

World Cup:

WALLY OLINS ON NATION BRANDING AND BRAND POLAND Branding guru Wally Olins has contributed an article to the Said Business School at Oxford. “You only have to look at slogans, straplines and brochures to see that most national tourism programmes are interchangeable”, he says.Here is the article: For most of the twentieth century nationalism was the property of extreme right-wing political movements, which emphasized doctrines

BRANDING ICELAND

Luckily most nations were named before the existence of nation-branding. If people would have been as business-minded in medieval times as now we would never have heard of Iceland. BRAND KOREA’S 10-POINT ACTION PLAN UNVEILED South Korea is the world’s 13th largest economy. It has emerged as a global leader in information technology, boasting the highest rate of Internet use, has reknown multinational brands and its pop culture has enjoyed a boom abroad, especially in Asia. ABOUT – NATION BRANDING Nation-Branding.info is the place to visit for everyone interested in nation branding, country brands and how countries can and are actually applying branding practices in a holistic strategy to improve their image abroad, to increase their soft power, to attract foreign investment, to boost their exports and to become magnets for both tourists and skilled migrants. NEW NATION BRANDING BOOK! OUT NOW! We’re pleased to announce that the new book “Nation Branding” is now available. “Nation Branding – A handbook on how to use country brands for the good of nations and peoples” is an invaluable book for scholars, marketers and policymakers trying to leverage the power of country brands. Written by Andreas Markessinis, this handbook explores concepts, aspects, best practices INDEPTH ARTICLES & FEATURES Perhaps no nation has garnered more advances in economy, exports, international standing and culture in the last decade than South Korea. Samsung is now in the same league as Sony, Korean soap operas are very popular across South-East Asia, Hyundai and Kia are now mega-brands, the country has hosted a G20 summit LOGOS – NATION BRANDING A nice collection of country logos. I wonder if there’s really a need to make it clear, but just in case, please notice: this is a collection of country logos, this is NOT nation branding. NBI – NATION BRANDING There are a handful of good nation branding indexes including the Nation Branding Perception Index, the Reputation Institute Soft Power Survey, the Nation Image Index, BrandFinance’s Global Nation Brands league and the always attractive Monocle’s Soft Power Survey, but two indexes usually steal the show: the Nation Brands Index (NBI) and the Country Brand Index (CBI). A GALLERY OF COUNTRY LOGOS Well, I was going to post something like Patricia, about colors and representative elements from the nations on the designs But anyways, Now I just want to say that the Colibrí (the bird) on the peruvian logo is not flying off from a “cave” (), That’s the Colibri from The Nazca Lines in Perú. THE COUNTRY OF ORIGIN EFFECT Once a Danish brand, called Sun Top, was an enormous success in the Middle East. The brand based its entire identity on being Danish. Because of its great success, the company was happily bought by local owners in Saudi Arabia.

BRANDING NIGERIA

Generally speaking, African countries have really, really bad nation brands.Corruption, abuse, tribalism, religious fanaticism and the lack of most of the basics in daily life have rendered these countries mostly unattractive for many of the facets of a nation brand, from exports to culture or diplomacy in the world, let alone quality of

life.

THE BRAND OF ISRAEL

. The tools of brand marketing throw useful analytical light on the problems Israel faces in the court of world public opinion. Sophisticated salesmanship cannot solve Israel’s fundamental problems, but the discipline of brand management has some useful lessons nevertheless for a nation that must trade, attract investment and tourists, and participate in world affairs.

BRANDING ICELAND

Luckily most nations were named before the existence of nation-branding. If people would have been as business-minded in medieval times as now we would never have heard of Iceland.

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NEW NATION BRANDING BOOK! Published on March 7, 2021June 5, 2021 OUT NOW! We’re pleased to announce that the new book “Nation Branding” is now available. “Nation Branding – A handbook on how to use country brands for the good of nations and peoples” is an invaluable book for scholars, marketers and policymakers trying to leverage the power of country brands. Written by Andreas Markessinis, this handbook explores concepts, aspects, best practices

and…

TIME FOR A NEW CAR BRAND LEVERAGING JAPAN’S TRADITION Published on August 13, 2011October 28, 2018 We’ve argued before that commercial brands coming from emerging countries such as Brazil, China and India should use their nationality as a marketing asset more, and that they can do it across many industries. But they are not alone. Even brands coming from a country with a strong nation brand such as Japan could use… ON-BOARD NATION BRANDING: A MISSED OPPORTUNITY FOR CHINA? Published on August 10, 2011October 30, 2018 Julien Lapka of the branding agency Flamingo has written a good post on how China is not using national carriers to do some nation-branding. The article is originall titled “Airline Nation Branding: A Missed Chinese Opportunity?” Airlines have the potential of being the most persuasive cultural ambassadors for any country. The first and last memory… WALLY OLINS ON BRIC COUNTRIES’ BRAND POTENTIAL Published on August 3, 2011June 10, 2020 In January 2011 I wrote a short essay on how Bric countries were not taking full advantage of their country of origin. In there I argued that Brazil, China and India could build larger, more powerful brands by using nationality more, and that the world was ready for that. This is an excerpt from that… AN ISSUE OF NATIONAL IDENTITY Published on July 30, 2011January 4, 2018 Siegel+Gale, the NYC-based branding firm, has issued an interesting, yet short, article on country branding. On “An issue of national identity”, the author tackles how we relate to our country and our neighbours. The issue of national identity cropped up again last week at Siegel+Gale…..which got me thinking about nation brands. Europe is a patchwork quilt of different cultures,… BRANDING KENYA VIDEO Published on July 27, 2011June 10, 2020 Last week we looked at a video about Slovenia’s nation-branding efforts. Now it’s the turn for yet another keynote from the Berlin International Congress held earlier this year. It’s now Mary Kimonye, who some of you will remember from previous news and updates from Kenya’s project to develop a country brand. FINNISH NATION BRANDING WORKGROUP UNVEILS BRAND FINLAND STRATEGY Published on July 23, 2011June 10, 2020 In 2030, Finland will be the world’s problem-solver, the report of the Country Brand Delegation states in its final report. “Our practical and forthright approach to dealing with challenges offers the country an excellent opportunity to earn distinction, for instance, in resolving problems associated with international conflicts, water shortage and education” – so says a press

release…

SIEGEL+GALE ON EGYPT’S NEW TOURISM LOGO Published on July 20, 2011October 30, 2018 Siegel+Gale reflects on Egypt’s recent change of logo in a new article published on their blog. For once,  I don’t agree with them. I loved the old Egypt logo – it was mystical, solar, serene, magic. And it featured colors we associate with Egypt. The new logo looks like a cheap watercolor painting.  And it’s not… VIDEO KEYNOTE – I FEEL SLOVENIA Published on July 16, 2011January 26, 2018 We’ve refered to Slovenia’s nation-branding efforts before – and also to the country’s promotional ‘I feel sLOVEnia” tagline as early as in 2007. In this speech, Valerija Mencej, Head of the Slovenian State Promotion Section explains the strategy behind the

tagline:

SOUTH KOREA ENTERING THE TOP-TEN MOST VALUABLE COUNTRY BRANDS? Published on July 13, 2011January 17, 2017 Perhaps no nation has garnered more advances in economy, exports, international standing and culture in the last decade than South Korea. Samsung is now in the same league as Sony, Korean soap operas are very popular across South-East Asia, Hyundai and Kia are now mega-brands, the country has hosted a G20 summit… But image

always…

BRAND NEW COUNTRY – SOUTH SUDAN Published on July 9, 2011January 21, 2017 It’s official now. Throw your atlases to the bin – they’re useless now. A new country’s born today. It’s provisionally called South Sudan, which will be the baby country’s name while a better, proper name is found (to have a look at the South Sudan’s naming issue, you can read this previous story: Naming a… INDIA’S COUNTRY BRAND VALUES CAN HELP THE WORLD Published on July 6, 2011January 21, 2017 It’s clear that with such a long history, India has an enormous country brand potential – in tourism, culture, diplomacy, international relations, exports, et cetera. What’s less obvious, and yet more important, is how India can play a relevant role in people’s lifes across the globe. And this is entrenched in one of

the main…

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