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TURN CUSTOMER FEEDBACK INTO BUSINESS OPPORTUNITIESFEATURESRESOURCESSUCCESS STORIESPRICINGBLOGINTEGRATIONS MyFeelBack offers the possibility to make clients commit at the end of the survey and to turn client data collection into a business opportunity, in addition to have become our unique solution for measuring satisfaction. As a retailer, our greatest priority is to comply with the expectations of our customers. HOW CUSTOMER KNOWLEDGE GOT TIMBERLAND BACK ON TRACK The company’s ability to “ connect deeply ” with customers was the catalyst needed to drive growth and profitability. The underlying premise of Timberland’s strategy was to build the business around customers, seeking out, obtaining, and acting on customer intelligence via feedback surveys. And zeroing in on the customer has paid off 5 PIECES OF DATA YOU MUST COLLECT ON YOUR CLIENTS For a B2C company, collecting basic information would be even more straightforward. Make sure you get their name, gender, age, profession, location, email address, phone number, and household income. This should be enough to develop a basic profile on your customer and get in touch with them when you need to . 4 STRATEGIES FOR ELIMINATING BARRIERS TO SURVEY COMPLETION Bain Insights suggests that business-to-consumer surveys should aim for, at least, a 60% completion rate; business-to-business surveys should yield, at the minimum, a 40% completion rate. Anything less should be seen as a red flag, providing untrustworthy and/or incomplete data. To improve completion rates consider the following

strategies:

7 THINGS THAT MAKE YOUR MARKETING TERRIBLE AND LESS EFFECTIVE The better you segment your audience, the better your CTR and conversion rates will be. 7. You don’t measure your customer satisfaction. The fact that we left this one for last doesn't make it any less important. On the contrary, customer satisfaction metric is essential for every business and should never be taken for granted. 5 TIPS FOR ANALYZING CUSTOMER SURVEY RESULTS Here are 5 tips to help you analyze your survey results effectively. 1. Use the right tools to analyze your survey. To accurately analyze the results of a customer satisfaction survey, it’s essential to use effective survey tools. The software that you use must allow you to organize the data you have collected and display the results in a HOW TO MANAGE DISSATISFIED CUSTOMERS In these cases, to prevent the conversation from moving to social media or the comments section and taking a turn for the worse, it's important to listen attentively to the customer. Don't fall into the clutches of the aggressive dissatisfied customer. Above all, 9 POWER QUESTIONS FOR A BETTER CUSTOMER EXPERIENCE Customer experience involves knowing exactly what your customers are looking for, and then working hard to provide it. The fact is if you aren’t providing at every step in the customer journey what customers want, they will leave you for competitors who HOW TO OPTIMIZE THE VALUE OF NEGATIVE CUSTOMER FEEDBACKSEE MORE ON

MYFEELBACK.COM

HOW CUSTOMER SATISFACTION RANKS NORDSTROM AT THE TOP American retailer Nordstrom is known for its legendary customer service. With over 280 stores across the United States – and 3 in Canada by the end of 2015 – the 114 year old business might be the rare example of a major department store chain doing everything right. TURN CUSTOMER FEEDBACK INTO BUSINESS OPPORTUNITIESFEATURESRESOURCESSUCCESS STORIESPRICINGBLOGINTEGRATIONS MyFeelBack offers the possibility to make clients commit at the end of the survey and to turn client data collection into a business opportunity, in addition to have become our unique solution for measuring satisfaction. As a retailer, our greatest priority is to comply with the expectations of our customers. HOW CUSTOMER KNOWLEDGE GOT TIMBERLAND BACK ON TRACK The company’s ability to “ connect deeply ” with customers was the catalyst needed to drive growth and profitability. The underlying premise of Timberland’s strategy was to build the business around customers, seeking out, obtaining, and acting on customer intelligence via feedback surveys. And zeroing in on the customer has paid off 5 PIECES OF DATA YOU MUST COLLECT ON YOUR CLIENTS For a B2C company, collecting basic information would be even more straightforward. Make sure you get their name, gender, age, profession, location, email address, phone number, and household income. This should be enough to develop a basic profile on your customer and get in touch with them when you need to . 4 STRATEGIES FOR ELIMINATING BARRIERS TO SURVEY COMPLETION Bain Insights suggests that business-to-consumer surveys should aim for, at least, a 60% completion rate; business-to-business surveys should yield, at the minimum, a 40% completion rate. Anything less should be seen as a red flag, providing untrustworthy and/or incomplete data. To improve completion rates consider the following

strategies:

7 THINGS THAT MAKE YOUR MARKETING TERRIBLE AND LESS EFFECTIVE The better you segment your audience, the better your CTR and conversion rates will be. 7. You don’t measure your customer satisfaction. The fact that we left this one for last doesn't make it any less important. On the contrary, customer satisfaction metric is essential for every business and should never be taken for granted. 5 TIPS FOR ANALYZING CUSTOMER SURVEY RESULTS Here are 5 tips to help you analyze your survey results effectively. 1. Use the right tools to analyze your survey. To accurately analyze the results of a customer satisfaction survey, it’s essential to use effective survey tools. The software that you use must allow you to organize the data you have collected and display the results in a HOW TO MANAGE DISSATISFIED CUSTOMERS In these cases, to prevent the conversation from moving to social media or the comments section and taking a turn for the worse, it's important to listen attentively to the customer. Don't fall into the clutches of the aggressive dissatisfied customer. Above all, 9 POWER QUESTIONS FOR A BETTER CUSTOMER EXPERIENCE Customer experience involves knowing exactly what your customers are looking for, and then working hard to provide it. The fact is if you aren’t providing at every step in the customer journey what customers want, they will leave you for competitors who HOW TO OPTIMIZE THE VALUE OF NEGATIVE CUSTOMER FEEDBACKSEE MORE ON

MYFEELBACK.COM

HOW CUSTOMER SATISFACTION RANKS NORDSTROM AT THE TOP American retailer Nordstrom is known for its legendary customer service. With over 280 stores across the United States – and 3 in Canada by the end of 2015 – the 114 year old business might be the rare example of a major department store chain doing everything right. FREE QR CODE GENERATOR Please fill out the form below to receive your free QR code. Your email address*: Type of QR code use : Private. Professional. Your age*: Under 20 years old Between 20 and 29 years old Between 30 and 39 years old Between 40 and 49 years old Between 50 and 59 years old Over

60. Your sex*: M.

5 PIECES OF DATA YOU MUST COLLECT ON YOUR CLIENTS For a B2C company, collecting basic information would be even more straightforward. Make sure you get their name, gender, age, profession, location, email address, phone number, and household income. This should be enough to develop a basic profile on your customer and get in touch with them when you need to . THE ULTIMATE GUIDE TO CREATING A CUSTOMER SURVEY (WITH By asking the right visitor the right set of questions, and doing it at the best possible time, you are engaging your customers in the most critical point of their customer experience, giving you a chance to increase the reliability and accuracy of their feedback, as well as showing them that you really care about their opinion. With MyFeelBack, you can create custom scenarios to trigger a THE 7 KEYS TO OFFER THE BEST CUSTOMER SERVICE Focus on such characteristics as adaptability, empathy, clear communication, patience. While some traits come naturally, others can be taught and perfected. In addition, think of the "symmetry of attentions": your customer service agent will be more attentive if they feel they are being listened to. Setting up an Enterprise

feedback management

THE BEST AND WORST TIMES TO SURVEY YOUR CUSTOMERS At the time of inbound marketing, we're all a little data crazy.There appears to be a KPI metric for every situation, so we do our best to collect and make sense out of them all. Data is great and necessary for your business, but it's also important to spend time collecting the right data.This will prevent you from wasting precious time and energy with useless information that's just going to HOW TO WIN BACK DORMANT CUSTOMERS Sometimes all dormant customer's need is a push or an incentive to purchase. Offering a simple 25% off the product or a special gift included in a purchase could help you to bring these customers back. Coupons are extremely effective ways to win over customers, as almost half of consumers will switch brands happily in order to use a coupon. 7 REASONS TO BUILD CUSTOMER LOYALTY Creating a lasting relationship with your customers has a lot of benefits for your business. In a context marked by fierce competition and consumer volatility, customer loyalty is an essential strategy to consolidate your market share and develop your business. 5 REASONS WHY CUSTOMER FEEDBACK IS MARKETING GOLD Every successful business today already knows that customer feedback is the key to a successful marketing initiative. They understand that customer knowledge will provide everything they need to know in order to deliver a competitive experience which appeals to CUSTOMER RELATIONS: 7 STEPS FOR QUALITY CUSTOMER FOLLOW-UP 3- Ask for customer feedback to improve your relationship. Consumers always remember a company with high-quality customer service, so make sure that yours is top-level. Implement follow-up processes with the help of smart surveys. This will allow you to instantly know if your customers are happy with your products and trigger automatic actions HOW CUSTOMER FEEDBACK HELPED CHICK-FIL-A GOBBLE UP THE Surveys: In addition to holding traditional focus groups and providing customers with general feedback forms, the company also conducts focused online surveys. Questions focus on four factors that typically affect fast-food loyalty: taste, speed, service, and cleanliness. Each restaurant, then, receives a two-page report detailing how it's TURN CUSTOMER FEEDBACK INTO BUSINESS OPPORTUNITIESFEATURESRESOURCESSUCCESS STORIESPRICINGBLOGINTEGRATIONS MyFeelBack offers the possibility to make clients commit at the end of the survey and to turn client data collection into a business opportunity, in addition to have become our unique solution for measuring satisfaction. As a retailer, our greatest priority is to comply with the expectations of our customers. FREE QR CODE GENERATOR Please fill out the form below to receive your free QR code. Your email address*: Type of QR code use : Private. Professional. Your age*: Under 20 years old Between 20 and 29 years old Between 30 and 39 years old Between 40 and 49 years old Between 50 and 59 years old Over

60. Your sex*: M.

5 PIECES OF DATA YOU MUST COLLECT ON YOUR CLIENTS For a B2C company, collecting basic information would be even more straightforward. Make sure you get their name, gender, age, profession, location, email address, phone number, and household income. This should be enough to develop a basic profile on your customer and get in touch with them when you need to . 9 POWER QUESTIONS FOR A BETTER CUSTOMER EXPERIENCE Customer experience involves knowing exactly what your customers are looking for, and then working hard to provide it. The fact is if you aren’t providing at every step in the customer journey what customers want, they will leave you for competitors who 4 STRATEGIES FOR ELIMINATING BARRIERS TO SURVEY COMPLETION Bain Insights suggests that business-to-consumer surveys should aim for, at least, a 60% completion rate; business-to-business surveys should yield, at the minimum, a 40% completion rate. Anything less should be seen as a red flag, providing untrustworthy and/or incomplete data. To improve completion rates consider the following

strategies:

HOW TO MANAGE DISSATISFIED CUSTOMERS In these cases, to prevent the conversation from moving to social media or the comments section and taking a turn for the worse, it's important to listen attentively to the customer. Don't fall into the clutches of the aggressive dissatisfied customer. Above all, HOW TO OPTIMIZE THE VALUE OF NEGATIVE CUSTOMER FEEDBACKSEE MORE ON

MYFEELBACK.COM

7 THINGS THAT MAKE YOUR MARKETING TERRIBLE AND LESS EFFECTIVE The better you segment your audience, the better your CTR and conversion rates will be. 7. You don’t measure your customer satisfaction. The fact that we left this one for last doesn't make it any less important. On the contrary, customer satisfaction metric is essential for every business and should never be taken for granted. HOW CUSTOMER KNOWLEDGE GOT TIMBERLAND BACK ON TRACK The company’s ability to “ connect deeply ” with customers was the catalyst needed to drive growth and profitability. The underlying premise of Timberland’s strategy was to build the business around customers, seeking out, obtaining, and acting on customer intelligence via feedback surveys. And zeroing in on the customer has paid off HOW CUSTOMER SATISFACTION RANKS NORDSTROM AT THE TOP American retailer Nordstrom is known for its legendary customer service. With over 280 stores across the United States – and 3 in Canada by the end of 2015 – the 114 year old business might be the rare example of a major department store chain doing everything right. TURN CUSTOMER FEEDBACK INTO BUSINESS OPPORTUNITIESFEATURESRESOURCESSUCCESS STORIESPRICINGBLOGINTEGRATIONS MyFeelBack offers the possibility to make clients commit at the end of the survey and to turn client data collection into a business opportunity, in addition to have become our unique solution for measuring satisfaction. As a retailer, our greatest priority is to comply with the expectations of our customers. FREE QR CODE GENERATOR Please fill out the form below to receive your free QR code. Your email address*: Type of QR code use : Private. Professional. Your age*: Under 20 years old Between 20 and 29 years old Between 30 and 39 years old Between 40 and 49 years old Between 50 and 59 years old Over

60. Your sex*: M.

5 PIECES OF DATA YOU MUST COLLECT ON YOUR CLIENTS For a B2C company, collecting basic information would be even more straightforward. Make sure you get their name, gender, age, profession, location, email address, phone number, and household income. This should be enough to develop a basic profile on your customer and get in touch with them when you need to . 9 POWER QUESTIONS FOR A BETTER CUSTOMER EXPERIENCE Customer experience involves knowing exactly what your customers are looking for, and then working hard to provide it. The fact is if you aren’t providing at every step in the customer journey what customers want, they will leave you for competitors who 4 STRATEGIES FOR ELIMINATING BARRIERS TO SURVEY COMPLETION Bain Insights suggests that business-to-consumer surveys should aim for, at least, a 60% completion rate; business-to-business surveys should yield, at the minimum, a 40% completion rate. Anything less should be seen as a red flag, providing untrustworthy and/or incomplete data. To improve completion rates consider the following

strategies:

HOW TO MANAGE DISSATISFIED CUSTOMERS In these cases, to prevent the conversation from moving to social media or the comments section and taking a turn for the worse, it's important to listen attentively to the customer. Don't fall into the clutches of the aggressive dissatisfied customer. Above all, HOW TO OPTIMIZE THE VALUE OF NEGATIVE CUSTOMER FEEDBACKSEE MORE ON

MYFEELBACK.COM

7 THINGS THAT MAKE YOUR MARKETING TERRIBLE AND LESS EFFECTIVE The better you segment your audience, the better your CTR and conversion rates will be. 7. You don’t measure your customer satisfaction. The fact that we left this one for last doesn't make it any less important. On the contrary, customer satisfaction metric is essential for every business and should never be taken for granted. HOW CUSTOMER KNOWLEDGE GOT TIMBERLAND BACK ON TRACK The company’s ability to “ connect deeply ” with customers was the catalyst needed to drive growth and profitability. The underlying premise of Timberland’s strategy was to build the business around customers, seeking out, obtaining, and acting on customer intelligence via feedback surveys. And zeroing in on the customer has paid off HOW CUSTOMER SATISFACTION RANKS NORDSTROM AT THE TOP American retailer Nordstrom is known for its legendary customer service. With over 280 stores across the United States – and 3 in Canada by the end of 2015 – the 114 year old business might be the rare example of a major department store chain doing everything right. MEET OUR TEAM AND HOW WE WORK David Arpin Lead Developer. Camille Sanson Customer Success Manager. Line Mpe A Guilikeng Customer Success Manager. Oana Lungu Customer Success Manager. Emma Combes Customer Success Manager. Emmanuelle Maux Customer Success Manager. Ola Baher Anis Key Accounts Manager. Dino Taljic Insights Specialist. Jordan Nectoux Insights Specialist. FREE QR CODE GENERATOR Please fill out the form below to receive your free QR code. Your email address*: Type of QR code use : Private. Professional. Your age*: Under 20 years old Between 20 and 29 years old Between 30 and 39 years old Between 40 and 49 years old Between 50 and 59 years old Over

60. Your sex*: M.

THE ULTIMATE GUIDE TO CREATING A CUSTOMER SURVEY (WITH Or you can set up automatic CRM enrichment for the collected leads, like BMW does with MyFeelBack's trigger mechanisms and CRM enrichment feature. Here is a short summary of the 5 steps to create your survey. You will be impressed by the results you will get by following them: 1. Define your survey's purpose. HOW TO WIN BACK DORMANT CUSTOMERS Sometimes all dormant customer's need is a push or an incentive to purchase. Offering a simple 25% off the product or a special gift included in a purchase could help you to bring these customers back. Coupons are extremely effective ways to win over customers, as almost half of consumers will switch brands happily in order to use a coupon. 5 TIPS FOR ANALYZING CUSTOMER SURVEY RESULTS Here are 5 tips to help you analyze your survey results effectively. 1. Use the right tools to analyze your survey. To accurately analyze the results of a customer satisfaction survey, it’s essential to use effective survey tools. The software that you use must allow you to organize the data you have collected and display the results in a 5 REASONS WHY CUSTOMER FEEDBACK IS MARKETING GOLD Every successful business today already knows that customer feedback is the key to a successful marketing initiative. They understand that customer knowledge will provide everything they need to know in order to deliver a competitive experience which appeals to THE BEST AND WORST TIMES TO SURVEY YOUR CUSTOMERS At the time of inbound marketing, we're all a little data crazy.There appears to be a KPI metric for every situation, so we do our best to collect and make sense out of them all. Data is great and necessary for your business, but it's also important to spend time collecting the right data.This will prevent you from wasting precious time and energy with useless information that's just going to 7 REASONS TO BUILD CUSTOMER LOYALTY Creating a lasting relationship with your customers has a lot of benefits for your business. In a context marked by fierce competition and consumer volatility, customer loyalty is an essential strategy to consolidate your market share and develop your business. CUSTOMER RELATIONS: 7 STEPS FOR QUALITY CUSTOMER FOLLOW-UP 3- Ask for customer feedback to improve your relationship. Consumers always remember a company with high-quality customer service, so make sure that yours is top-level. Implement follow-up processes with the help of smart surveys. This will allow you to instantly know if your customers are happy with your products and trigger automatic actions WHO BENEFITS FROM CUSTOMER KNOWLEDGE? (HINT: EVERYONE!) The HR department can benefit from acquiring customer knowledge because having information on customers is good for the company morale and helps empower and direct the employees in a company. Collecting customer knowledge takes the mystery out of the job: employees can understand what their customers expect from them, and this can help

them

TURN CUSTOMER FEEDBACK INTO BUSINESS OPPORTUNITIESFEATURESRESOURCESSUCCESS STORIESPRICINGBLOGINTEGRATIONS MyFeelBack offers the possibility to make clients commit at the end of the survey and to turn client data collection into a business opportunity, in addition to have become our unique solution for measuring satisfaction. As a retailer, our greatest priority is to comply with the expectations of our customers. FREE QR CODE GENERATOR Please fill out the form below to receive your free QR code. Your email address*: Type of QR code use : Private. Professional. Your age*: Under 20 years old Between 20 and 29 years old Between 30 and 39 years old Between 40 and 49 years old Between 50 and 59 years old Over

60. Your sex*: M.

5 PIECES OF DATA YOU MUST COLLECT ON YOUR CLIENTS For a B2C company, collecting basic information would be even more straightforward. Make sure you get their name, gender, age, profession, location, email address, phone number, and household income. This should be enough to develop a basic profile on your customer and get in touch with them when you need to . 9 POWER QUESTIONS FOR A BETTER CUSTOMER EXPERIENCE Customer experience involves knowing exactly what your customers are looking for, and then working hard to provide it. The fact is if you aren’t providing at every step in the customer journey what customers want, they will leave you for competitors who 4 STRATEGIES FOR ELIMINATING BARRIERS TO SURVEY COMPLETION Bain Insights suggests that business-to-consumer surveys should aim for, at least, a 60% completion rate; business-to-business surveys should yield, at the minimum, a 40% completion rate. Anything less should be seen as a red flag, providing untrustworthy and/or incomplete data. To improve completion rates consider the following

strategies:

HOW TO MANAGE DISSATISFIED CUSTOMERS In these cases, to prevent the conversation from moving to social media or the comments section and taking a turn for the worse, it's important to listen attentively to the customer. Don't fall into the clutches of the aggressive dissatisfied customer. Above all, HOW TO OPTIMIZE THE VALUE OF NEGATIVE CUSTOMER FEEDBACKSEE MORE ON

MYFEELBACK.COM

7 THINGS THAT MAKE YOUR MARKETING TERRIBLE AND LESS EFFECTIVE The better you segment your audience, the better your CTR and conversion rates will be. 7. You don’t measure your customer satisfaction. The fact that we left this one for last doesn't make it any less important. On the contrary, customer satisfaction metric is essential for every business and should never be taken for granted. HOW CUSTOMER KNOWLEDGE GOT TIMBERLAND BACK ON TRACK The company’s ability to “ connect deeply ” with customers was the catalyst needed to drive growth and profitability. The underlying premise of Timberland’s strategy was to build the business around customers, seeking out, obtaining, and acting on customer intelligence via feedback surveys. And zeroing in on the customer has paid off HOW CUSTOMER SATISFACTION RANKS NORDSTROM AT THE TOP American retailer Nordstrom is known for its legendary customer service. With over 280 stores across the United States – and 3 in Canada by the end of 2015 – the 114 year old business might be the rare example of a major department store chain doing everything right. TURN CUSTOMER FEEDBACK INTO BUSINESS OPPORTUNITIESFEATURESRESOURCESSUCCESS STORIESPRICINGBLOGINTEGRATIONS MyFeelBack offers the possibility to make clients commit at the end of the survey and to turn client data collection into a business opportunity, in addition to have become our unique solution for measuring satisfaction. As a retailer, our greatest priority is to comply with the expectations of our customers. FREE QR CODE GENERATOR Please fill out the form below to receive your free QR code. Your email address*: Type of QR code use : Private. Professional. Your age*: Under 20 years old Between 20 and 29 years old Between 30 and 39 years old Between 40 and 49 years old Between 50 and 59 years old Over

60. Your sex*: M.

5 PIECES OF DATA YOU MUST COLLECT ON YOUR CLIENTS For a B2C company, collecting basic information would be even more straightforward. Make sure you get their name, gender, age, profession, location, email address, phone number, and household income. This should be enough to develop a basic profile on your customer and get in touch with them when you need to . 9 POWER QUESTIONS FOR A BETTER CUSTOMER EXPERIENCE Customer experience involves knowing exactly what your customers are looking for, and then working hard to provide it. The fact is if you aren’t providing at every step in the customer journey what customers want, they will leave you for competitors who 4 STRATEGIES FOR ELIMINATING BARRIERS TO SURVEY COMPLETION Bain Insights suggests that business-to-consumer surveys should aim for, at least, a 60% completion rate; business-to-business surveys should yield, at the minimum, a 40% completion rate. Anything less should be seen as a red flag, providing untrustworthy and/or incomplete data. To improve completion rates consider the following

strategies:

HOW TO MANAGE DISSATISFIED CUSTOMERS In these cases, to prevent the conversation from moving to social media or the comments section and taking a turn for the worse, it's important to listen attentively to the customer. Don't fall into the clutches of the aggressive dissatisfied customer. Above all, HOW TO OPTIMIZE THE VALUE OF NEGATIVE CUSTOMER FEEDBACKSEE MORE ON

MYFEELBACK.COM

7 THINGS THAT MAKE YOUR MARKETING TERRIBLE AND LESS EFFECTIVE The better you segment your audience, the better your CTR and conversion rates will be. 7. You don’t measure your customer satisfaction. The fact that we left this one for last doesn't make it any less important. On the contrary, customer satisfaction metric is essential for every business and should never be taken for granted. HOW CUSTOMER KNOWLEDGE GOT TIMBERLAND BACK ON TRACK The company’s ability to “ connect deeply ” with customers was the catalyst needed to drive growth and profitability. The underlying premise of Timberland’s strategy was to build the business around customers, seeking out, obtaining, and acting on customer intelligence via feedback surveys. And zeroing in on the customer has paid off HOW CUSTOMER SATISFACTION RANKS NORDSTROM AT THE TOP American retailer Nordstrom is known for its legendary customer service. With over 280 stores across the United States – and 3 in Canada by the end of 2015 – the 114 year old business might be the rare example of a major department store chain doing everything right. MEET OUR TEAM AND HOW WE WORK David Arpin Lead Developer. Camille Sanson Customer Success Manager. Line Mpe A Guilikeng Customer Success Manager. Oana Lungu Customer Success Manager. Emma Combes Customer Success Manager. Emmanuelle Maux Customer Success Manager. Ola Baher Anis Key Accounts Manager. Dino Taljic Insights Specialist. Jordan Nectoux Insights Specialist. FREE QR CODE GENERATOR Please fill out the form below to receive your free QR code. Your email address*: Type of QR code use : Private. Professional. Your age*: Under 20 years old Between 20 and 29 years old Between 30 and 39 years old Between 40 and 49 years old Between 50 and 59 years old Over

60. Your sex*: M.

THE ULTIMATE GUIDE TO CREATING A CUSTOMER SURVEY (WITH Or you can set up automatic CRM enrichment for the collected leads, like BMW does with MyFeelBack's trigger mechanisms and CRM enrichment feature. Here is a short summary of the 5 steps to create your survey. You will be impressed by the results you will get by following them: 1. Define your survey's purpose. HOW TO WIN BACK DORMANT CUSTOMERS Sometimes all dormant customer's need is a push or an incentive to purchase. Offering a simple 25% off the product or a special gift included in a purchase could help you to bring these customers back. Coupons are extremely effective ways to win over customers, as almost half of consumers will switch brands happily in order to use a coupon. 5 TIPS FOR ANALYZING CUSTOMER SURVEY RESULTS Here are 5 tips to help you analyze your survey results effectively. 1. Use the right tools to analyze your survey. To accurately analyze the results of a customer satisfaction survey, it’s essential to use effective survey tools. The software that you use must allow you to organize the data you have collected and display the results in a 5 REASONS WHY CUSTOMER FEEDBACK IS MARKETING GOLD Every successful business today already knows that customer feedback is the key to a successful marketing initiative. They understand that customer knowledge will provide everything they need to know in order to deliver a competitive experience which appeals to THE BEST AND WORST TIMES TO SURVEY YOUR CUSTOMERS At the time of inbound marketing, we're all a little data crazy.There appears to be a KPI metric for every situation, so we do our best to collect and make sense out of them all. Data is great and necessary for your business, but it's also important to spend time collecting the right data.This will prevent you from wasting precious time and energy with useless information that's just going to 7 REASONS TO BUILD CUSTOMER LOYALTY Creating a lasting relationship with your customers has a lot of benefits for your business. In a context marked by fierce competition and consumer volatility, customer loyalty is an essential strategy to consolidate your market share and develop your business. CUSTOMER RELATIONS: 7 STEPS FOR QUALITY CUSTOMER FOLLOW-UP 3- Ask for customer feedback to improve your relationship. Consumers always remember a company with high-quality customer service, so make sure that yours is top-level. Implement follow-up processes with the help of smart surveys. This will allow you to instantly know if your customers are happy with your products and trigger automatic actions WHO BENEFITS FROM CUSTOMER KNOWLEDGE? (HINT: EVERYONE!) The HR department can benefit from acquiring customer knowledge because having information on customers is good for the company morale and helps empower and direct the employees in a company. Collecting customer knowledge takes the mystery out of the job: employees can understand what their customers expect from them, and this can help

them

TURN CUSTOMER FEEDBACK INTO BUSINESS OPPORTUNITIESFEATURESRESOURCESSUCCESS STORIESPRICINGBLOGINTEGRATIONS MyFeelBack offers the possibility to make clients commit at the end of the survey and to turn client data collection into a business opportunity, in addition to have become our unique solution for measuring satisfaction. As a retailer, our greatest priority is to comply with the expectations of our customers. FREE QR CODE GENERATOR Please fill out the form below to receive your free QR code. Your email address*: Type of QR code use : Private. Professional. Your age*: Under 20 years old Between 20 and 29 years old Between 30 and 39 years old Between 40 and 49 years old Between 50 and 59 years old Over

60. Your sex*: M.

THE 7 KEYS TO OFFER THE BEST CUSTOMER SERVICE Focus on such characteristics as adaptability, empathy, clear communication, patience. While some traits come naturally, others can be taught and perfected. In addition, think of the "symmetry of attentions": your customer service agent will be more attentive if they feel they are being listened to. Setting up an Enterprise

feedback management

5 PIECES OF DATA YOU MUST COLLECT ON YOUR CLIENTS For a B2C company, collecting basic information would be even more straightforward. Make sure you get their name, gender, age, profession, location, email address, phone number, and household income. This should be enough to develop a basic profile on your customer and get in touch with them when you need to . 7 THINGS THAT MAKE YOUR MARKETING TERRIBLE AND LESS EFFECTIVE The better you segment your audience, the better your CTR and conversion rates will be. 7. You don’t measure your customer satisfaction. The fact that we left this one for last doesn't make it any less important. On the contrary, customer satisfaction metric is essential for every business and should never be taken for granted. 4 STRATEGIES FOR ELIMINATING BARRIERS TO SURVEY COMPLETION Bain Insights suggests that business-to-consumer surveys should aim for, at least, a 60% completion rate; business-to-business surveys should yield, at the minimum, a 40% completion rate. Anything less should be seen as a red flag, providing untrustworthy and/or incomplete data. To improve completion rates consider the following

strategies:

9 POWER QUESTIONS FOR A BETTER CUSTOMER EXPERIENCE Customer experience involves knowing exactly what your customers are looking for, and then working hard to provide it. The fact is if you aren’t providing at every step in the customer journey what customers want, they will leave you for competitors who HOW TO MANAGE DISSATISFIED CUSTOMERS In these cases, to prevent the conversation from moving to social media or the comments section and taking a turn for the worse, it's important to listen attentively to the customer. Don't fall into the clutches of the aggressive dissatisfied customer. Above all, HOW TO OPTIMIZE THE VALUE OF NEGATIVE CUSTOMER FEEDBACKSEE MORE ON

MYFEELBACK.COM

HOW CUSTOMER KNOWLEDGE GOT TIMBERLAND BACK ON TRACK The company’s ability to “ connect deeply ” with customers was the catalyst needed to drive growth and profitability. The underlying premise of Timberland’s strategy was to build the business around customers, seeking out, obtaining, and acting on customer intelligence via feedback surveys. And zeroing in on the customer has paid off TURN CUSTOMER FEEDBACK INTO BUSINESS OPPORTUNITIESFEATURESRESOURCESSUCCESS STORIESPRICINGBLOGINTEGRATIONS MyFeelBack offers the possibility to make clients commit at the end of the survey and to turn client data collection into a business opportunity, in addition to have become our unique solution for measuring satisfaction. As a retailer, our greatest priority is to comply with the expectations of our customers. FREE QR CODE GENERATOR Please fill out the form below to receive your free QR code. Your email address*: Type of QR code use : Private. Professional. Your age*: Under 20 years old Between 20 and 29 years old Between 30 and 39 years old Between 40 and 49 years old Between 50 and 59 years old Over

60. Your sex*: M.

THE 7 KEYS TO OFFER THE BEST CUSTOMER SERVICE Focus on such characteristics as adaptability, empathy, clear communication, patience. While some traits come naturally, others can be taught and perfected. In addition, think of the "symmetry of attentions": your customer service agent will be more attentive if they feel they are being listened to. Setting up an Enterprise

feedback management

5 PIECES OF DATA YOU MUST COLLECT ON YOUR CLIENTS For a B2C company, collecting basic information would be even more straightforward. Make sure you get their name, gender, age, profession, location, email address, phone number, and household income. This should be enough to develop a basic profile on your customer and get in touch with them when you need to . 7 THINGS THAT MAKE YOUR MARKETING TERRIBLE AND LESS EFFECTIVE The better you segment your audience, the better your CTR and conversion rates will be. 7. You don’t measure your customer satisfaction. The fact that we left this one for last doesn't make it any less important. On the contrary, customer satisfaction metric is essential for every business and should never be taken for granted. 4 STRATEGIES FOR ELIMINATING BARRIERS TO SURVEY COMPLETION Bain Insights suggests that business-to-consumer surveys should aim for, at least, a 60% completion rate; business-to-business surveys should yield, at the minimum, a 40% completion rate. Anything less should be seen as a red flag, providing untrustworthy and/or incomplete data. To improve completion rates consider the following

strategies:

9 POWER QUESTIONS FOR A BETTER CUSTOMER EXPERIENCE Customer experience involves knowing exactly what your customers are looking for, and then working hard to provide it. The fact is if you aren’t providing at every step in the customer journey what customers want, they will leave you for competitors who HOW TO MANAGE DISSATISFIED CUSTOMERS In these cases, to prevent the conversation from moving to social media or the comments section and taking a turn for the worse, it's important to listen attentively to the customer. Don't fall into the clutches of the aggressive dissatisfied customer. Above all, HOW TO OPTIMIZE THE VALUE OF NEGATIVE CUSTOMER FEEDBACKSEE MORE ON

MYFEELBACK.COM

HOW CUSTOMER KNOWLEDGE GOT TIMBERLAND BACK ON TRACK The company’s ability to “ connect deeply ” with customers was the catalyst needed to drive growth and profitability. The underlying premise of Timberland’s strategy was to build the business around customers, seeking out, obtaining, and acting on customer intelligence via feedback surveys. And zeroing in on the customer has paid off MEET OUR TEAM AND HOW WE WORK David Arpin Lead Developer. Camille Sanson Customer Success Manager. Line Mpe A Guilikeng Customer Success Manager. Oana Lungu Customer Success Manager. Emma Combes Customer Success Manager. Emmanuelle Maux Customer Success Manager. Ola Baher Anis Key Accounts Manager. Dino Taljic Insights Specialist. Jordan Nectoux Insights Specialist. 6 EFFECTIVE CHANNELS TO DEPLOY YOUR SURVEYS Surveys help you get to know your customers better and measure their satisfaction levels. When designing a survey, you can choose between one or several deployment channels/media: website, email, SMS, social media, QR-code, etc. Read on for our tips on how to deploy your surveys via the best-suited channels for your business.

CUSTOMER CENTRIC

The customer knowledge blog Read our latest tips and advices on customer experience and improve your business! FREE QR CODE GENERATOR Please fill out the form below to receive your free QR code. Your email address*: Type of QR code use : Private. Professional. Your age*: Under 20 years old Between 20 and 29 years old Between 30 and 39 years old Between 40 and 49 years old Between 50 and 59 years old Over

60. Your sex*: M.

THE ULTIMATE GUIDE TO CREATING A CUSTOMER SURVEY (WITH Or you can set up automatic CRM enrichment for the collected leads, like BMW does with MyFeelBack's trigger mechanisms and CRM enrichment feature. Here is a short summary of the 5 steps to create your survey. You will be impressed by the results you will get by following them: 1. Define your survey's purpose. WHY AND HOW TO USE OPEN-ENDED QUESTIONS? Use verbatims analysis tools. This has been mentioned previously in the article. Software of this kind allows to detect the terms most frequently mentioned by respondents, or to identify the negative or positive polarities in the verbatim responses.This allows you to gain a deeper understanding of answers to open-ended questions and to save a lot of time that would otherwise be spent on analysis. 5 TIPS FOR ANALYZING CUSTOMER SURVEY RESULTS Here are 5 tips to help you analyze your survey results effectively. 1. Use the right tools to analyze your survey. To accurately analyze the results of a customer satisfaction survey, it’s essential to use effective survey tools. The software that you use must allow you to organize the data you have collected and display the results in a TRANSFORMEZ LE FEEDBACK CLIENT EN OPPORTUNITÉS …TRANSLATE THIS PAGE Transformez le feedback client en opportunités business Sur tous vos points de contact, collectez et activez les retours de vos clients pour alimenter vos prises de décisions et enrichir vos outils

métiers.

7 REASONS TO BUILD CUSTOMER LOYALTY Creating a lasting relationship with your customers has a lot of benefits for your business. In a context marked by fierce competition and consumer volatility, customer loyalty is an essential strategy to consolidate your market share and develop your business. 3 CRUCIAL STEPS TO CREATING A CUSTOMER CENTRIC BUSINESS 2- Encourage your colleagues to adopt a customer-centric strategy. As this approach is integrated into your company culture, you’ll notice the increase in employee engagement that follows. 3- Take an agile approach to optimizing your processes by TURN CUSTOMER FEEDBACK INTO BUSINESS OPPORTUNITIESFEATURESRESOURCESSUCCESS STORIESPRICINGBLOGINTEGRATIONS MyFeelBack offers the possibility to make clients commit at the end of the survey and to turn client data collection into a business opportunity, in addition to have become our unique solution for measuring satisfaction. As a retailer, our greatest priority is to comply with the expectations of our customers. FREE QR CODE GENERATOR Please fill out the form below to receive your free QR code. Your email address*: Type of QR code use : Private. Professional. Your age*: Under 20 years old Between 20 and 29 years old Between 30 and 39 years old Between 40 and 49 years old Between 50 and 59 years old Over

60. Your sex*: M.

THE 7 KEYS TO OFFER THE BEST CUSTOMER SERVICE Focus on such characteristics as adaptability, empathy, clear communication, patience. While some traits come naturally, others can be taught and perfected. In addition, think of the "symmetry of attentions": your customer service agent will be more attentive if they feel they are being listened to. Setting up an Enterprise

feedback management

5 PIECES OF DATA YOU MUST COLLECT ON YOUR CLIENTS For a B2C company, collecting basic information would be even more straightforward. Make sure you get their name, gender, age, profession, location, email address, phone number, and household income. This should be enough to develop a basic profile on your customer and get in touch with them when you need to . 7 THINGS THAT MAKE YOUR MARKETING TERRIBLE AND LESS EFFECTIVE The better you segment your audience, the better your CTR and conversion rates will be. 7. You don’t measure your customer satisfaction. The fact that we left this one for last doesn't make it any less important. On the contrary, customer satisfaction metric is essential for every business and should never be taken for granted. 4 STRATEGIES FOR ELIMINATING BARRIERS TO SURVEY COMPLETION Bain Insights suggests that business-to-consumer surveys should aim for, at least, a 60% completion rate; business-to-business surveys should yield, at the minimum, a 40% completion rate. Anything less should be seen as a red flag, providing untrustworthy and/or incomplete data. To improve completion rates consider the following

strategies:

9 POWER QUESTIONS FOR A BETTER CUSTOMER EXPERIENCE Customer experience involves knowing exactly what your customers are looking for, and then working hard to provide it. The fact is if you aren’t providing at every step in the customer journey what customers want, they will leave you for competitors who HOW TO MANAGE DISSATISFIED CUSTOMERS In these cases, to prevent the conversation from moving to social media or the comments section and taking a turn for the worse, it's important to listen attentively to the customer. Don't fall into the clutches of the aggressive dissatisfied customer. Above all, HOW TO OPTIMIZE THE VALUE OF NEGATIVE CUSTOMER FEEDBACKSEE MORE ON

MYFEELBACK.COM

HOW CUSTOMER KNOWLEDGE GOT TIMBERLAND BACK ON TRACK The company’s ability to “ connect deeply ” with customers was the catalyst needed to drive growth and profitability. The underlying premise of Timberland’s strategy was to build the business around customers, seeking out, obtaining, and acting on customer intelligence via feedback surveys. And zeroing in on the customer has paid off TURN CUSTOMER FEEDBACK INTO BUSINESS OPPORTUNITIESFEATURESRESOURCESSUCCESS STORIESPRICINGBLOGINTEGRATIONS MyFeelBack offers the possibility to make clients commit at the end of the survey and to turn client data collection into a business opportunity, in addition to have become our unique solution for measuring satisfaction. As a retailer, our greatest priority is to comply with the expectations of our customers. FREE QR CODE GENERATOR Please fill out the form below to receive your free QR code. Your email address*: Type of QR code use : Private. Professional. Your age*: Under 20 years old Between 20 and 29 years old Between 30 and 39 years old Between 40 and 49 years old Between 50 and 59 years old Over

60. Your sex*: M.

THE 7 KEYS TO OFFER THE BEST CUSTOMER SERVICE Focus on such characteristics as adaptability, empathy, clear communication, patience. While some traits come naturally, others can be taught and perfected. In addition, think of the "symmetry of attentions": your customer service agent will be more attentive if they feel they are being listened to. Setting up an Enterprise

feedback management

5 PIECES OF DATA YOU MUST COLLECT ON YOUR CLIENTS For a B2C company, collecting basic information would be even more straightforward. Make sure you get their name, gender, age, profession, location, email address, phone number, and household income. This should be enough to develop a basic profile on your customer and get in touch with them when you need to . 7 THINGS THAT MAKE YOUR MARKETING TERRIBLE AND LESS EFFECTIVE The better you segment your audience, the better your CTR and conversion rates will be. 7. You don’t measure your customer satisfaction. The fact that we left this one for last doesn't make it any less important. On the contrary, customer satisfaction metric is essential for every business and should never be taken for granted. 4 STRATEGIES FOR ELIMINATING BARRIERS TO SURVEY COMPLETION Bain Insights suggests that business-to-consumer surveys should aim for, at least, a 60% completion rate; business-to-business surveys should yield, at the minimum, a 40% completion rate. Anything less should be seen as a red flag, providing untrustworthy and/or incomplete data. To improve completion rates consider the following

strategies:

9 POWER QUESTIONS FOR A BETTER CUSTOMER EXPERIENCE Customer experience involves knowing exactly what your customers are looking for, and then working hard to provide it. The fact is if you aren’t providing at every step in the customer journey what customers want, they will leave you for competitors who HOW TO MANAGE DISSATISFIED CUSTOMERS In these cases, to prevent the conversation from moving to social media or the comments section and taking a turn for the worse, it's important to listen attentively to the customer. Don't fall into the clutches of the aggressive dissatisfied customer. Above all, HOW TO OPTIMIZE THE VALUE OF NEGATIVE CUSTOMER FEEDBACKSEE MORE ON

MYFEELBACK.COM

HOW CUSTOMER KNOWLEDGE GOT TIMBERLAND BACK ON TRACK The company’s ability to “ connect deeply ” with customers was the catalyst needed to drive growth and profitability. The underlying premise of Timberland’s strategy was to build the business around customers, seeking out, obtaining, and acting on customer intelligence via feedback surveys. And zeroing in on the customer has paid off MEET OUR TEAM AND HOW WE WORK David Arpin Lead Developer. Camille Sanson Customer Success Manager. Line Mpe A Guilikeng Customer Success Manager. Oana Lungu Customer Success Manager. Emma Combes Customer Success Manager. Emmanuelle Maux Customer Success Manager. Ola Baher Anis Key Accounts Manager. Dino Taljic Insights Specialist. Jordan Nectoux Insights Specialist. 6 EFFECTIVE CHANNELS TO DEPLOY YOUR SURVEYS Surveys help you get to know your customers better and measure their satisfaction levels. When designing a survey, you can choose between one or several deployment channels/media: website, email, SMS, social media, QR-code, etc. Read on for our tips on how to deploy your surveys via the best-suited channels for your business.

CUSTOMER CENTRIC

The customer knowledge blog Read our latest tips and advices on customer experience and improve your business! FREE QR CODE GENERATOR Please fill out the form below to receive your free QR code. Your email address*: Type of QR code use : Private. Professional. Your age*: Under 20 years old Between 20 and 29 years old Between 30 and 39 years old Between 40 and 49 years old Between 50 and 59 years old Over

60. Your sex*: M.

THE ULTIMATE GUIDE TO CREATING A CUSTOMER SURVEY (WITH Or you can set up automatic CRM enrichment for the collected leads, like BMW does with MyFeelBack's trigger mechanisms and CRM enrichment feature. Here is a short summary of the 5 steps to create your survey. You will be impressed by the results you will get by following them: 1. Define your survey's purpose. WHY AND HOW TO USE OPEN-ENDED QUESTIONS? Use verbatims analysis tools. This has been mentioned previously in the article. Software of this kind allows to detect the terms most frequently mentioned by respondents, or to identify the negative or positive polarities in the verbatim responses.This allows you to gain a deeper understanding of answers to open-ended questions and to save a lot of time that would otherwise be spent on analysis. TRANSFORMEZ LE FEEDBACK CLIENT EN OPPORTUNITÉS …TRANSLATE THIS PAGE Transformez le feedback client en opportunités business Sur tous vos points de contact, collectez et activez les retours de vos clients pour alimenter vos prises de décisions et enrichir vos outils

métiers.

5 TIPS FOR ANALYZING CUSTOMER SURVEY RESULTS Here are 5 tips to help you analyze your survey results effectively. 1. Use the right tools to analyze your survey. To accurately analyze the results of a customer satisfaction survey, it’s essential to use effective survey tools. The software that you use must allow you to organize the data you have collected and display the results in a 7 REASONS TO BUILD CUSTOMER LOYALTY Creating a lasting relationship with your customers has a lot of benefits for your business. In a context marked by fierce competition and consumer volatility, customer loyalty is an essential strategy to consolidate your market share and develop your business. 3 CRUCIAL STEPS TO CREATING A CUSTOMER CENTRIC BUSINESS 2- Encourage your colleagues to adopt a customer-centric strategy. As this approach is integrated into your company culture, you’ll notice the increase in employee engagement that follows. 3- Take an agile approach to optimizing your processes by TURN CUSTOMER FEEDBACK INTO BUSINESS OPPORTUNITIESFEATURESRESOURCESSUCCESS STORIESPRICINGBLOGINTEGRATIONS MyFeelBack offers the possibility to make clients commit at the end of the survey and to turn client data collection into a business opportunity, in addition to have become our unique solution for measuring satisfaction. As a retailer, our greatest priority is to comply with the expectations of our customers. MEET OUR TEAM AND HOW WE WORK David Arpin Lead Developer. Camille Sanson Customer Success Manager. Line Mpe A Guilikeng Customer Success Manager. Oana Lungu Customer Success Manager. Emma Combes Customer Success Manager. Emmanuelle Maux Customer Success Manager. Ola Baher Anis Key Accounts Manager. Dino Taljic Insights Specialist. Jordan Nectoux Insights Specialist. THE 7 KEYS TO OFFER THE BEST CUSTOMER SERVICE Focus on such characteristics as adaptability, empathy, clear communication, patience. While some traits come naturally, others can be taught and perfected. In addition, think of the "symmetry of attentions": your customer service agent will be more attentive if they feel they are being listened to. Setting up an Enterprise

feedback management

THE ULTIMATE GUIDE TO CREATING A CUSTOMER SURVEY (WITH Or you can set up automatic CRM enrichment for the collected leads, like BMW does with MyFeelBack's trigger mechanisms and CRM enrichment feature. Here is a short summary of the 5 steps to create your survey. You will be impressed by the results you will get by following them: 1. Define your survey's purpose. 7 REASONS TO BUILD CUSTOMER LOYALTY Creating a lasting relationship with your customers has a lot of benefits for your business. In a context marked by fierce competition and consumer volatility, customer loyalty is an essential strategy to consolidate your market share and develop your business. WHY AND HOW TO USE OPEN-ENDED QUESTIONS? Use verbatims analysis tools. This has been mentioned previously in the article. Software of this kind allows to detect the terms most frequently mentioned by respondents, or to identify the negative or positive polarities in the verbatim responses.This allows you to gain a deeper understanding of answers to open-ended questions and to save a lot of time that would otherwise be spent on analysis. 5 PIECES OF DATA YOU MUST COLLECT ON YOUR CLIENTS For a B2C company, collecting basic information would be even more straightforward. Make sure you get their name, gender, age, profession, location, email address, phone number, and household income. This should be enough to develop a basic profile on your customer and get in touch with them when you need to . 4 STRATEGIES FOR ELIMINATING BARRIERS TO SURVEY COMPLETION Bain Insights suggests that business-to-consumer surveys should aim for, at least, a 60% completion rate; business-to-business surveys should yield, at the minimum, a 40% completion rate. Anything less should be seen as a red flag, providing untrustworthy and/or incomplete data. To improve completion rates consider the following

strategies:

9 POWER QUESTIONS FOR A BETTER CUSTOMER EXPERIENCE Customer experience involves knowing exactly what your customers are looking for, and then working hard to provide it. The fact is if you aren’t providing at every step in the customer journey what customers want, they will leave you for competitors who HOW CUSTOMER KNOWLEDGE GOT TIMBERLAND BACK ON TRACK The company’s ability to “ connect deeply ” with customers was the catalyst needed to drive growth and profitability. The underlying premise of Timberland’s strategy was to build the business around customers, seeking out, obtaining, and acting on customer intelligence via feedback surveys. And zeroing in on the customer has paid off TURN CUSTOMER FEEDBACK INTO BUSINESS OPPORTUNITIESFEATURESRESOURCESSUCCESS STORIESPRICINGBLOGINTEGRATIONS MyFeelBack offers the possibility to make clients commit at the end of the survey and to turn client data collection into a business opportunity, in addition to have become our unique solution for measuring satisfaction. As a retailer, our greatest priority is to comply with the expectations of our customers. MEET OUR TEAM AND HOW WE WORK David Arpin Lead Developer. Camille Sanson Customer Success Manager. Line Mpe A Guilikeng Customer Success Manager. Oana Lungu Customer Success Manager. Emma Combes Customer Success Manager. Emmanuelle Maux Customer Success Manager. Ola Baher Anis Key Accounts Manager. Dino Taljic Insights Specialist. Jordan Nectoux Insights Specialist. THE 7 KEYS TO OFFER THE BEST CUSTOMER SERVICE Focus on such characteristics as adaptability, empathy, clear communication, patience. While some traits come naturally, others can be taught and perfected. In addition, think of the "symmetry of attentions": your customer service agent will be more attentive if they feel they are being listened to. Setting up an Enterprise

feedback management

THE ULTIMATE GUIDE TO CREATING A CUSTOMER SURVEY (WITH Or you can set up automatic CRM enrichment for the collected leads, like BMW does with MyFeelBack's trigger mechanisms and CRM enrichment feature. Here is a short summary of the 5 steps to create your survey. You will be impressed by the results you will get by following them: 1. Define your survey's purpose. 7 REASONS TO BUILD CUSTOMER LOYALTY Creating a lasting relationship with your customers has a lot of benefits for your business. In a context marked by fierce competition and consumer volatility, customer loyalty is an essential strategy to consolidate your market share and develop your business. WHY AND HOW TO USE OPEN-ENDED QUESTIONS? Use verbatims analysis tools. This has been mentioned previously in the article. Software of this kind allows to detect the terms most frequently mentioned by respondents, or to identify the negative or positive polarities in the verbatim responses.This allows you to gain a deeper understanding of answers to open-ended questions and to save a lot of time that would otherwise be spent on analysis. 5 PIECES OF DATA YOU MUST COLLECT ON YOUR CLIENTS For a B2C company, collecting basic information would be even more straightforward. Make sure you get their name, gender, age, profession, location, email address, phone number, and household income. This should be enough to develop a basic profile on your customer and get in touch with them when you need to . 4 STRATEGIES FOR ELIMINATING BARRIERS TO SURVEY COMPLETION Bain Insights suggests that business-to-consumer surveys should aim for, at least, a 60% completion rate; business-to-business surveys should yield, at the minimum, a 40% completion rate. Anything less should be seen as a red flag, providing untrustworthy and/or incomplete data. To improve completion rates consider the following

strategies:

9 POWER QUESTIONS FOR A BETTER CUSTOMER EXPERIENCE Customer experience involves knowing exactly what your customers are looking for, and then working hard to provide it. The fact is if you aren’t providing at every step in the customer journey what customers want, they will leave you for competitors who HOW CUSTOMER KNOWLEDGE GOT TIMBERLAND BACK ON TRACK The company’s ability to “ connect deeply ” with customers was the catalyst needed to drive growth and profitability. The underlying premise of Timberland’s strategy was to build the business around customers, seeking out, obtaining, and acting on customer intelligence via feedback surveys. And zeroing in on the customer has paid off 6 EFFECTIVE CHANNELS TO DEPLOY YOUR SURVEYS Surveys help you get to know your customers better and measure their satisfaction levels. When designing a survey, you can choose between one or several deployment channels/media: website, email, SMS, social media, QR-code, etc. Read on for our tips on how to deploy your surveys via the best-suited channels for your business.

CUSTOMER CENTRIC

The customer knowledge blog Read our latest tips and advices on customer experience and improve your business! THE ULTIMATE GUIDE TO CREATING A CUSTOMER SURVEY (WITH Or you can set up automatic CRM enrichment for the collected leads, like BMW does with MyFeelBack's trigger mechanisms and CRM enrichment feature. Here is a short summary of the 5 steps to create your survey. You will be impressed by the results you will get by following them: 1. Define your survey's purpose. 5 PIECES OF DATA YOU MUST COLLECT ON YOUR CLIENTS For a B2C company, collecting basic information would be even more straightforward. Make sure you get their name, gender, age, profession, location, email address, phone number, and household income. This should be enough to develop a basic profile on your customer and get in touch with them when you need to . A COMPLETE GUIDE TO THE NET PROMOTER SCORE (NPS) The Net Promoter Score, developed by Fred Reichheld, is a way of measuring customer loyalty. This strategy was initially designed to show how customers would portray a company to their friends, families and colleagues. Reichheld maintains that a company’s results are strongly linked to their future growth. Research by Bain Company shows

that

5 TIPS FOR ANALYZING CUSTOMER SURVEY RESULTS Here are 5 tips to help you analyze your survey results effectively. 1. Use the right tools to analyze your survey. To accurately analyze the results of a customer satisfaction survey, it’s essential to use effective survey tools. The software that you use must allow you to organize the data you have collected and display the results in a 9 POWER QUESTIONS FOR A BETTER CUSTOMER EXPERIENCE Customer experience involves knowing exactly what your customers are looking for, and then working hard to provide it. The fact is if you aren’t providing at every step in the customer journey what customers want, they will leave you for competitors who HOW EMPLOYEE SATISFACTION DRIVES CUSTOMER SATISFACTION Measuring the satisfaction of both a company’s employees and its customers reveals a direct correlation between the two and should therefore be managed carefully.. Forbes has referred to employee engagement as “the wonder drug for customer satisfaction.. Foresee, a customer-service analytics firm, echoed this sentiment with findings from its study to see how employee satisfaction HOW TO MANAGE DISSATISFIED CUSTOMERS In these cases, to prevent the conversation from moving to social media or the comments section and taking a turn for the worse, it's important to listen attentively to the customer. Don't fall into the clutches of the aggressive dissatisfied customer. Above all, HOW TO OPTIMIZE THE VALUE OF NEGATIVE CUSTOMER FEEDBACK Legitimate negative feedback provides opportunities to improve operations. It allows businesses to take a step back and honestly assess if they’re consistently delivering the best possible customer service and providing optimal value to customers. A business can refine its goods and services based on feedback, adding more features

that

TURN CUSTOMER FEEDBACK INTO BUSINESS OPPORTUNITIESFEATURESRESOURCESSUCCESS STORIESPRICINGBLOGINTEGRATIONSKAISER PERMANENTE FEEDBACKYOUR KP

FEEDBACK

MyFeelBack offers the possibility to make clients commit at the end of the survey and to turn client data collection into a business opportunity, in addition to have become our unique solution for measuring satisfaction. As a retailer, our greatest priority is to comply with the expectations of our customers. MEET OUR TEAM AND HOW WE WORK David Arpin Lead Developer. Camille Sanson Customer Success Manager. Line Mpe A Guilikeng Customer Success Manager. Oana Lungu Customer Success Manager. Emma Combes Customer Success Manager. Emmanuelle Maux Customer Success Manager. Ola Baher Anis Key Accounts Manager. Dino Taljic Insights Specialist. Jordan Nectoux Insights Specialist. THE 7 KEYS TO OFFER THE BEST CUSTOMER SERVICE Focus on such characteristics as adaptability, empathy, clear communication, patience. While some traits come naturally, others can be taught and perfected. In addition, think of the "symmetry of attentions": your customer service agent will be more attentive if they feel they are being listened to. Setting up an Enterprise

feedback management

THE ULTIMATE GUIDE TO CREATING A CUSTOMER SURVEY (WITH Or you can set up automatic CRM enrichment for the collected leads, like BMW does with MyFeelBack's trigger mechanisms and CRM enrichment feature. Here is a short summary of the 5 steps to create your survey. You will be impressed by the results you will get by following them: 1. Define your survey's purpose. 7 REASONS TO BUILD CUSTOMER LOYALTY Creating a lasting relationship with your customers has a lot of benefits for your business. In a context marked by fierce competition and consumer volatility, customer loyalty is an essential strategy to consolidate your market share and develop your business. WHY AND HOW TO USE OPEN-ENDED QUESTIONS? Use verbatims analysis tools. This has been mentioned previously in the article. Software of this kind allows to detect the terms most frequently mentioned by respondents, or to identify the negative or positive polarities in the verbatim responses.This allows you to gain a deeper understanding of answers to open-ended questions and to save a lot of time that would otherwise be spent on analysis. 5 PIECES OF DATA YOU MUST COLLECT ON YOUR CLIENTS For a B2C company, collecting basic information would be even more straightforward. Make sure you get their name, gender, age, profession, location, email address, phone number, and household income. This should be enough to develop a basic profile on your customer and get in touch with them when you need to . 4 STRATEGIES FOR ELIMINATING BARRIERS TO SURVEY COMPLETION Bain Insights suggests that business-to-consumer surveys should aim for, at least, a 60% completion rate; business-to-business surveys should yield, at the minimum, a 40% completion rate. Anything less should be seen as a red flag, providing untrustworthy and/or incomplete data. To improve completion rates consider the following

strategies:

9 POWER QUESTIONS FOR A BETTER CUSTOMER EXPERIENCE Customer experience involves knowing exactly what your customers are looking for, and then working hard to provide it. The fact is if you aren’t providing at every step in the customer journey what customers want, they will leave you for competitors who HOW CUSTOMER KNOWLEDGE GOT TIMBERLAND BACK ON TRACK The company’s ability to “ connect deeply ” with customers was the catalyst needed to drive growth and profitability. The underlying premise of Timberland’s strategy was to build the business around customers, seeking out, obtaining, and acting on customer intelligence via feedback surveys. And zeroing in on the customer has paid off TURN CUSTOMER FEEDBACK INTO BUSINESS OPPORTUNITIESFEATURESRESOURCESSUCCESS STORIESPRICINGBLOGINTEGRATIONSKAISER PERMANENTE FEEDBACKYOUR KP

FEEDBACK

MyFeelBack offers the possibility to make clients commit at the end of the survey and to turn client data collection into a business opportunity, in addition to have become our unique solution for measuring satisfaction. As a retailer, our greatest priority is to comply with the expectations of our customers. MEET OUR TEAM AND HOW WE WORK David Arpin Lead Developer. Camille Sanson Customer Success Manager. Line Mpe A Guilikeng Customer Success Manager. Oana Lungu Customer Success Manager. Emma Combes Customer Success Manager. Emmanuelle Maux Customer Success Manager. Ola Baher Anis Key Accounts Manager. Dino Taljic Insights Specialist. Jordan Nectoux Insights Specialist. THE 7 KEYS TO OFFER THE BEST CUSTOMER SERVICE Focus on such characteristics as adaptability, empathy, clear communication, patience. While some traits come naturally, others can be taught and perfected. In addition, think of the "symmetry of attentions": your customer service agent will be more attentive if they feel they are being listened to. Setting up an Enterprise

feedback management

THE ULTIMATE GUIDE TO CREATING A CUSTOMER SURVEY (WITH Or you can set up automatic CRM enrichment for the collected leads, like BMW does with MyFeelBack's trigger mechanisms and CRM enrichment feature. Here is a short summary of the 5 steps to create your survey. You will be impressed by the results you will get by following them: 1. Define your survey's purpose. 7 REASONS TO BUILD CUSTOMER LOYALTY Creating a lasting relationship with your customers has a lot of benefits for your business. In a context marked by fierce competition and consumer volatility, customer loyalty is an essential strategy to consolidate your market share and develop your business. WHY AND HOW TO USE OPEN-ENDED QUESTIONS? Use verbatims analysis tools. This has been mentioned previously in the article. Software of this kind allows to detect the terms most frequently mentioned by respondents, or to identify the negative or positive polarities in the verbatim responses.This allows you to gain a deeper understanding of answers to open-ended questions and to save a lot of time that would otherwise be spent on analysis. 5 PIECES OF DATA YOU MUST COLLECT ON YOUR CLIENTS For a B2C company, collecting basic information would be even more straightforward. Make sure you get their name, gender, age, profession, location, email address, phone number, and household income. This should be enough to develop a basic profile on your customer and get in touch with them when you need to . 4 STRATEGIES FOR ELIMINATING BARRIERS TO SURVEY COMPLETION Bain Insights suggests that business-to-consumer surveys should aim for, at least, a 60% completion rate; business-to-business surveys should yield, at the minimum, a 40% completion rate. Anything less should be seen as a red flag, providing untrustworthy and/or incomplete data. To improve completion rates consider the following

strategies:

9 POWER QUESTIONS FOR A BETTER CUSTOMER EXPERIENCE Customer experience involves knowing exactly what your customers are looking for, and then working hard to provide it. The fact is if you aren’t providing at every step in the customer journey what customers want, they will leave you for competitors who HOW CUSTOMER KNOWLEDGE GOT TIMBERLAND BACK ON TRACK The company’s ability to “ connect deeply ” with customers was the catalyst needed to drive growth and profitability. The underlying premise of Timberland’s strategy was to build the business around customers, seeking out, obtaining, and acting on customer intelligence via feedback surveys. And zeroing in on the customer has paid off 6 EFFECTIVE CHANNELS TO DEPLOY YOUR SURVEYS Surveys help you get to know your customers better and measure their satisfaction levels. When designing a survey, you can choose between one or several deployment channels/media: website, email, SMS, social media, QR-code, etc. Read on for our tips on how to deploy your surveys via the best-suited channels for your business.

CUSTOMER CENTRIC

The customer knowledge blog Read our latest tips and advices on customer experience and improve your business! THE ULTIMATE GUIDE TO CREATING A CUSTOMER SURVEY (WITH Or you can set up automatic CRM enrichment for the collected leads, like BMW does with MyFeelBack's trigger mechanisms and CRM enrichment feature. Here is a short summary of the 5 steps to create your survey. You will be impressed by the results you will get by following them: 1. Define your survey's purpose. 5 PIECES OF DATA YOU MUST COLLECT ON YOUR CLIENTS For a B2C company, collecting basic information would be even more straightforward. Make sure you get their name, gender, age, profession, location, email address, phone number, and household income. This should be enough to develop a basic profile on your customer and get in touch with them when you need to . A COMPLETE GUIDE TO THE NET PROMOTER SCORE (NPS) The Net Promoter Score, developed by Fred Reichheld, is a way of measuring customer loyalty. This strategy was initially designed to show how customers would portray a company to their friends, families and colleagues. Reichheld maintains that a company’s results are strongly linked to their future growth. Research by Bain Company shows

that

5 TIPS FOR ANALYZING CUSTOMER SURVEY RESULTS Here are 5 tips to help you analyze your survey results effectively. 1. Use the right tools to analyze your survey. To accurately analyze the results of a customer satisfaction survey, it’s essential to use effective survey tools. The software that you use must allow you to organize the data you have collected and display the results in a 9 POWER QUESTIONS FOR A BETTER CUSTOMER EXPERIENCE Customer experience involves knowing exactly what your customers are looking for, and then working hard to provide it. The fact is if you aren’t providing at every step in the customer journey what customers want, they will leave you for competitors who HOW EMPLOYEE SATISFACTION DRIVES CUSTOMER SATISFACTION Measuring the satisfaction of both a company’s employees and its customers reveals a direct correlation between the two and should therefore be managed carefully.. Forbes has referred to employee engagement as “the wonder drug for customer satisfaction.. Foresee, a customer-service analytics firm, echoed this sentiment with findings from its study to see how employee satisfaction HOW TO MANAGE DISSATISFIED CUSTOMERS In these cases, to prevent the conversation from moving to social media or the comments section and taking a turn for the worse, it's important to listen attentively to the customer. Don't fall into the clutches of the aggressive dissatisfied customer. Above all, HOW TO OPTIMIZE THE VALUE OF NEGATIVE CUSTOMER FEEDBACK Legitimate negative feedback provides opportunities to improve operations. It allows businesses to take a step back and honestly assess if they’re consistently delivering the best possible customer service and providing optimal value to customers. A business can refine its goods and services based on feedback, adding more features

that

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TURN CUSTOMER FEEDBACK INTO BUSINESS OPPORTUNITIES MYFEELBACK HELPS COMPANIES CAPTURE THE CUSTOMER INSIGHTS THEY NEED TO MAKE DATA-DRIVEN DECISIONS AND IMPROVE THEIR BUSINESSES.

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TURN CUSTOMER FEEDBACK INTO BUSINESS OPPORTUNITIES Created with Sketch. ASK THE RIGHT QUESTION TO THE RIGHT PERSON AT THE RIGHT TIME IN THE

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Collect high-value customer feedback by asking ultra-targeted questions to users and visitors, based on context and behavior. Significantly improve response rate and data quality. MAKE BETTER DECISIONS QUICKLY BASED ON CONCRETE INDICATORS Increase insights into why a customer did or did not purchase, spot trends that directly impact revenue and identify areas of improvement to encourage decision making based on real-time data. ENRICH YOUR CRM CONTINUOUSLY WITH UP-TO-DATE CUSTOMER DATA Feed your CRM and marketing softwares with the data collected from all touchpoints throughout the customer journey, and keep an up-to-date 360° view of your customers.

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We didn’t know about that loss of revenue prior to using MyFeelBack and collecting the reasons for non-purchase. Only a few weeks were enough to open our eyes on the need to reorganize our marketing strategy around MyFeelBack. It’s a huge win!

Louis Brunet

Founder, Ode a la Rose As a retailer, our greatest priority is to comply with the expectations of our customers. In this internet era, we are having success with MyFeelBack in the digitalization of our stores by improving our offerings and our customers’ experiences in real-time.

Céline Malgras

E-commerce Director, Degrenne Integrated at every step of the customer's journey, MyFeelBack allows our teams to react in real time and to enrich our CRM tools, in order to offer an ever more pleasant and efficient shopping experience!

Bertrand Desage

Head of Innovation & Digital, Wereldhave We didn’t know about that loss of revenue prior to using MyFeelBack and collecting the reasons for non-purchase. Only a few weeks were enough to open our eyes on the need to reorganize our marketing strategy around MyFeelBack. It’s a huge win!

Louis Brunet

Founder, Ode a la Rose MyFeelBack offers the possibility to make clients commit at the end of the survey and to turn client data collection into a business opportunity, in addition to have become our unique solution for measuring satisfaction.

Romain Villain

Digital Transformation and Partnerships, Amaguiz As a retailer, our greatest priority is to comply with the expectations of our customers. In this internet era, we are having success with MyFeelBack in the digitalization of our stores by improving our offerings and our customers’ experiences in real-time.

Céline Malgras

E-commerce Director, Degrenne Integrated at every step of the customer's journey, MyFeelBack allows our teams to react in real time and to enrich our CRM tools, in order to offer an ever more pleasant and efficient shopping experience!

Bertrand Desage

Head of Innovation & Digital, Wereldhave We didn’t know about that loss of revenue prior to using MyFeelBack and collecting the reasons for non-purchase. Only a few weeks were enough to open our eyes on the need to reorganize our marketing strategy around MyFeelBack. It’s a huge win!

Louis Brunet

Founder, Ode a la Rose MyFeelBack offers the possibility to make clients commit at the end of the survey and to turn client data collection into a business opportunity, in addition to have become our unique solution for measuring satisfaction.

Romain Villain

Digital Transformation and Partnerships, Amaguiz

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