ACCOUNT BASED MARKETING For enterprise organizations that serve multiple geographies, partners, lines of business, or industries, MRP Prelytix is the only Account Based Marketing platform designed to give you control of your data, visibility into your target market, and scale in the delivery of the highest impact engagement strategy. PRODUCTS | WWW.MRPFD.COM Actions – MRP Prelytix is the only platform capable of connecting insights to omnichannel orchestrated actions, using the client or built-in delivery infrastructure. From one interface, clients can create automated triggers and orchestration responses that can deliver in as many as eight delivery channels. ENTERPRISE-CLASS SALES & MARKETING SOLUTIONS Enterprise-Class Solutions Designed For Your Organization. Moving beyond multi-channel to more mature, omnichannel marketing demands advanced ABM controls and real-time triggered connections that read the needs of a target account and deliver the next best action. To break through the noise, MRP permits marketers to control message

consistency

MRP PRELYTIX

In your environment, ABM programs need to coordinate across teams and create consistent customer experience across channels. MRP Prelytix is purpose-built to simplify the complexity of your operating environment, enabling account-based programs that are coordinated with your existing marketing programs, across all your global marketing

initiatives.

MRP EXECUTIVE LEADERSHIP TEAM He is known for collaboration, innovation and results. Garry brings 20+ years of technology marketing and sales experience to MRP. Prior to joining, Garry held executive, managerial and lead roles at HPE, HP and IBM. Garry has a bachelor’s degree in marketing from Drexel University in Philadelphia. CHANNEL SALES & MARKETING Channel sales and marketing executives are tasked with the unenviable responsibility of juggling multiple priorities including partner recruitment, managing channel sales performance and ensuring market development funds are used wisely. MRP’s combination of channel software and services are designed to help drive channel engagement,

support

LEADING ACCOUNT-BASED MARKETING PLATFORM ABM Advertising requires the help of a trusted account-based marketing company like MRP. You not only gain the ability to understand your target customers through our Prelytix software, but you gain insights into the accounts that you may not have even considered before now. Your team gets to spend less time advertising to the void, and more EMEA SALES & MARKETING CAREERS At MRP we know it’s crucial that our people reflect the diversity of our customers from around the world. And we know that having people from all walks of life makes us a more creative and innovative company. That variety of experience, culture and background allows our teams to truly drive innovation and create a great experience for both THE ABC’S OF ACCOUNT BASED MARKETING TACTICS: WHAT YOU ITSMA’s definition of account-based marketing (ABM) is: “Treating individual accounts as a market in their own right”. The core idea is to create a completely aligned sales and marketing process that targets a very specific set of accounts – accounts that have the highest propensity to B2B LEAD GENERATION AGENCY B2B Lead Gen. As one of the top B2B lead gen agencies, MRP’s focus is always on building new ways for you to set goals and understand how we help you achieve them. Our work focuses on improving the tools we have and finding new ways of B2B lead generation and account based marketing. The longer you work with one of the top B2B lead generation ACCOUNT BASED MARKETING For enterprise organizations that serve multiple geographies, partners, lines of business, or industries, MRP Prelytix is the only Account Based Marketing platform designed to give you control of your data, visibility into your target market, and scale in the delivery of the highest impact engagement strategy. PRODUCTS | WWW.MRPFD.COM Actions – MRP Prelytix is the only platform capable of connecting insights to omnichannel orchestrated actions, using the client or built-in delivery infrastructure. From one interface, clients can create automated triggers and orchestration responses that can deliver in as many as eight delivery channels. ENTERPRISE-CLASS SALES & MARKETING SOLUTIONS Enterprise-Class Solutions Designed For Your Organization. Moving beyond multi-channel to more mature, omnichannel marketing demands advanced ABM controls and real-time triggered connections that read the needs of a target account and deliver the next best action. To break through the noise, MRP permits marketers to control message

consistency

MRP PRELYTIX

In your environment, ABM programs need to coordinate across teams and create consistent customer experience across channels. MRP Prelytix is purpose-built to simplify the complexity of your operating environment, enabling account-based programs that are coordinated with your existing marketing programs, across all your global marketing

initiatives.

MRP EXECUTIVE LEADERSHIP TEAM He is known for collaboration, innovation and results. Garry brings 20+ years of technology marketing and sales experience to MRP. Prior to joining, Garry held executive, managerial and lead roles at HPE, HP and IBM. Garry has a bachelor’s degree in marketing from Drexel University in Philadelphia. CHANNEL SALES & MARKETING Channel sales and marketing executives are tasked with the unenviable responsibility of juggling multiple priorities including partner recruitment, managing channel sales performance and ensuring market development funds are used wisely. MRP’s combination of channel software and services are designed to help drive channel engagement,

support

LEADING ACCOUNT-BASED MARKETING PLATFORM ABM Advertising requires the help of a trusted account-based marketing company like MRP. You not only gain the ability to understand your target customers through our Prelytix software, but you gain insights into the accounts that you may not have even considered before now. Your team gets to spend less time advertising to the void, and more EMEA SALES & MARKETING CAREERS At MRP we know it’s crucial that our people reflect the diversity of our customers from around the world. And we know that having people from all walks of life makes us a more creative and innovative company. That variety of experience, culture and background allows our teams to truly drive innovation and create a great experience for both THE ABC’S OF ACCOUNT BASED MARKETING TACTICS: WHAT YOU ITSMA’s definition of account-based marketing (ABM) is: “Treating individual accounts as a market in their own right”. The core idea is to create a completely aligned sales and marketing process that targets a very specific set of accounts – accounts that have the highest propensity to B2B LEAD GENERATION AGENCY B2B Lead Gen. As one of the top B2B lead gen agencies, MRP’s focus is always on building new ways for you to set goals and understand how we help you achieve them. Our work focuses on improving the tools we have and finding new ways of B2B lead generation and account based marketing. The longer you work with one of the top B2B lead generation PRODUCTS | WWW.MRPFD.COM Actions – MRP Prelytix is the only platform capable of connecting insights to omnichannel orchestrated actions, using the client or built-in delivery infrastructure. From one interface, clients can create automated triggers and orchestration responses that can deliver in as many as eight delivery channels. THE ONLY ENTERPRISE PREDICTIVE ABM PLAFORM Diversity, Equity, Inclusion. MRP acknowledges that our diverse workforce is key to our success and is committed to continued improvement, education, and action in order to create an environment where customers, employees, and partners feel respected, encouraged,

and valued.

AN OPEN LETTER FROM OUR NEW CEO In the coming months, we’re announcing revolutionary innovation in our platform technologies. While I can’t say more now, not without a spoiler alert, you should know that ABM’s future will change, and our clients will lead the way.

MRP PRELYTIX

MRP Prelytix For Sales. Only 36% of companies executing ABM programs consider their sales and marketing teams to be tightly aligned. Because of this, too many ABM programs serve to separate the desired sales and marketing collaboration further and fragment their approach to every target account.

MRP PRELYTIX

SAP. Marketing complex solutions for multiple lines of businesses (LOBs) to customers worldwide is an ongoing challenge for SAP, an enterprise application software provider that has customers in more than 180 countries and over 21,000 partner companies globally. LEARN

MORE.

MRP CHANNEL ENABLEMENT MRP operates as an account/partner-based marketing engine for clients, enabling them to identify new partners, and then engage, recruit, onboard, and educate them. Using our proprietary database with more than 117,000 reseller organizations around the globe, we help channel marketing teams benchmark the completeness of their current partner LEADING IN-MEMORY OPERATIONAL INTELLIGENCE The basis for Kx Technology is a unique integrated platform which includes a high-performance historical time-series columnar database called kdb+, an in-memory compute engine, and a real-time streaming processor all unified with an expressive query and programming

language called q.

ACTIVATING ENTERPRISE ABM TO REACH PEAK PERFORMANCE Enterprise organizations are inherently global; they tend to have multiple product lines, serve multiple geographics and languages. That means multiple teams and stakeholders but also multiple CRMs, systems of record and marketing automation platforms, tools and systems to MARKETING OPERATIONS FOR THE ENTERPRISE Leading The Transformation Of Account Based Marketing Operations -- FORRESTER ABM LEADER -- 19 of Top 20 Tech Companies Partner With Us!

MRP PRELYTIX

MRP Prelytix

ACCOUNT BASED MARKETING For enterprise organizations that serve multiple geographies, partners, lines of business, or industries, MRP Prelytix is the only Account Based Marketing platform designed to give you control of your data, visibility into your target market, and scale in the delivery of the highest impact engagement strategy. ENTERPRISE-CLASS SALES & MARKETING SOLUTIONS Enterprise-Class Solutions Designed For Your Organization. Moving beyond multi-channel to more mature, omnichannel marketing demands advanced ABM controls and real-time triggered connections that read the needs of a target account and deliver the next best action. To break through the noise, MRP permits marketers to control message

consistency

THE ONLY ENTERPRISE PREDICTIVE ABM PLAFORM Diversity, Equity, Inclusion. MRP acknowledges that our diverse workforce is key to our success and is committed to continued improvement, education, and action in order to create an environment where customers, employees, and partners feel respected, encouraged,

and valued.

ACCOUNT BASED MARKETING FOR REVENUE IMPACT More than just a fad or new source for hype and hyperbole, MRP has been target account-focused for 19 years. Over this time we’ve honed winning technology and strategies, proven on a global scale. We serve more than a thousand marketing teams across five continents, delivering sales and marketing success into more than 100 countries,

in 20

MRP EXECUTIVE LEADERSHIP TEAM He is known for collaboration, innovation and results. Garry brings 20+ years of technology marketing and sales experience to MRP. Prior to joining, Garry held executive, managerial and lead roles at HPE, HP and IBM. Garry has a bachelor’s degree in marketing from Drexel University in Philadelphia. LEADING ACCOUNT-BASED MARKETING PLATFORM ABM Advertising requires the help of a trusted account-based marketing company like MRP. You not only gain the ability to understand your target customers through our Prelytix software, but you gain insights into the accounts that you may not have even considered before now. Your team gets to spend less time advertising to the void, and more B2B LEAD GENERATION AGENCY B2B Lead Gen. As one of the top B2B lead gen agencies, MRP’s focus is always on building new ways for you to set goals and understand how we help you achieve them. Our work focuses on improving the tools we have and finding new ways of B2B lead generation and account based marketing. The longer you work with one of the top B2B lead generation THE ABC’S OF ACCOUNT BASED MARKETING TACTICS: WHAT YOU ITSMA’s definition of account-based marketing (ABM) is: “Treating individual accounts as a market in their own right”. The core idea is to create a completely aligned sales and marketing process that targets a very specific set of accounts – accounts that have the highest propensity to MARKETING OPERATIONS FOR THE ENTERPRISE Leading The Transformation Of Account Based Marketing Operations -- FORRESTER ABM LEADER -- 19 of Top 20 Tech Companies Partner With Us!

MRP PRELYTIX

MRP Prelytix

ACCOUNT BASED MARKETING For enterprise organizations that serve multiple geographies, partners, lines of business, or industries, MRP Prelytix is the only Account Based Marketing platform designed to give you control of your data, visibility into your target market, and scale in the delivery of the highest impact engagement strategy. ENTERPRISE-CLASS SALES & MARKETING SOLUTIONS Enterprise-Class Solutions Designed For Your Organization. Moving beyond multi-channel to more mature, omnichannel marketing demands advanced ABM controls and real-time triggered connections that read the needs of a target account and deliver the next best action. To break through the noise, MRP permits marketers to control message

consistency

THE ONLY ENTERPRISE PREDICTIVE ABM PLAFORM Diversity, Equity, Inclusion. MRP acknowledges that our diverse workforce is key to our success and is committed to continued improvement, education, and action in order to create an environment where customers, employees, and partners feel respected, encouraged,

and valued.

ACCOUNT BASED MARKETING FOR REVENUE IMPACT More than just a fad or new source for hype and hyperbole, MRP has been target account-focused for 19 years. Over this time we’ve honed winning technology and strategies, proven on a global scale. We serve more than a thousand marketing teams across five continents, delivering sales and marketing success into more than 100 countries,

in 20

MRP EXECUTIVE LEADERSHIP TEAM He is known for collaboration, innovation and results. Garry brings 20+ years of technology marketing and sales experience to MRP. Prior to joining, Garry held executive, managerial and lead roles at HPE, HP and IBM. Garry has a bachelor’s degree in marketing from Drexel University in Philadelphia. LEADING ACCOUNT-BASED MARKETING PLATFORM ABM Advertising requires the help of a trusted account-based marketing company like MRP. You not only gain the ability to understand your target customers through our Prelytix software, but you gain insights into the accounts that you may not have even considered before now. Your team gets to spend less time advertising to the void, and more B2B LEAD GENERATION AGENCY B2B Lead Gen. As one of the top B2B lead gen agencies, MRP’s focus is always on building new ways for you to set goals and understand how we help you achieve them. Our work focuses on improving the tools we have and finding new ways of B2B lead generation and account based marketing. The longer you work with one of the top B2B lead generation THE ABC’S OF ACCOUNT BASED MARKETING TACTICS: WHAT YOU ITSMA’s definition of account-based marketing (ABM) is: “Treating individual accounts as a market in their own right”. The core idea is to create a completely aligned sales and marketing process that targets a very specific set of accounts – accounts that have the highest propensity to MARKETING OPERATIONS FOR THE ENTERPRISE Leading The Transformation Of Account Based Marketing Operations -- FORRESTER ABM LEADER -- 19 of Top 20 Tech Companies Partner With Us!

MRP PRELYTIX

MRP Prelytix

ENTERPRISE-CLASS SALES & MARKETING SOLUTIONS Enterprise-Class Solutions Designed For Your Organization. Moving beyond multi-channel to more mature, omnichannel marketing demands advanced ABM controls and real-time triggered connections that read the needs of a target account and deliver the next best action. To break through the noise, MRP permits marketers to control message

consistency

ACCOUNT BASED MARKETING FOR REVENUE IMPACT More than just a fad or new source for hype and hyperbole, MRP has been target account-focused for 19 years. Over this time we’ve honed winning technology and strategies, proven on a global scale. We serve more than a thousand marketing teams across five continents, delivering sales and marketing success into more than 100 countries,

in 20

MRP PRELYTIX

In your environment, ABM programs need to coordinate across teams and create consistent customer experience across channels. MRP Prelytix is purpose-built to simplify the complexity of your operating environment, enabling account-based programs that are coordinated with your existing marketing programs, across all your global marketing

initiatives.

CONTACT MRP

Contact Us. We’d love to hear your questions, comments, and feedback or to schedule a demo. A member of our team will get back to you within one business day. Please complete all fields. WHAT CAN WE HELP YOU WITH? WHAT CAN WE HELP YOU WITH? * Products Services HR & Careers

Accounting Support.

MRP PRELYTIX

SAP. Marketing complex solutions for multiple lines of businesses (LOBs) to customers worldwide is an ongoing challenge for SAP, an enterprise application software provider that has customers in more than 180 countries and over 21,000 partner companies globally. LEARN

MORE.

ACCOUNT BASED SALES SOLUTIONS: COORDINATION AND REVENUE The Next Generation of Inside Sales . MRP’s next gen inside sales is a global lead generation service built on an advanced platform that optimizes contactability for target account buyers using predictive analytics, machine learning and a proprietary data source MRP NORTH AMERICA CAREERS Strength In Numbers: Military Recruitment. We at MRP believe veterans to be dynamic, tactful, and reliable individuals. Those individuals who have served in the military embody some of our most important core values such as respect, honesty, and accountability. Moving forward, we are concentrating our recruiting efforts on hiring and retaining MRP CHANNEL ENABLEMENT MRP operates as an account/partner-based marketing engine for clients, enabling them to identify new partners, and then engage, recruit, onboard, and educate them. Using our proprietary database with more than 117,000 reseller organizations around the globe, we help channel marketing teams benchmark the completeness of their current partner MARKETING OPERATIONS FOR THE ENTERPRISE Leading The Transformation Of Account Based Marketing Operations -- FORRESTER ABM LEADER -- 19 of Top 20 Tech Companies Partner With Us! LEADING IN-MEMORY OPERATIONAL INTELLIGENCE The basis for Kx Technology is a unique integrated platform which includes a high-performance historical time-series columnar database called kdb+, an in-memory compute engine, and a real-time streaming processor all unified with an expressive query and programming

language called q.

ACCOUNT BASED MARKETING For enterprise organizations that serve multiple geographies, partners, lines of business, or industries, MRP Prelytix is the only Account Based Marketing platform designed to give you control of your data, visibility into your target market, and scale in the delivery of the highest impact engagement strategy. ENTERPRISE-CLASS SALES & MARKETING SOLUTIONS Enterprise-Class Solutions Designed For Your Organization. Moving beyond multi-channel to more mature, omnichannel marketing demands advanced ABM controls and real-time triggered connections that read the needs of a target account and deliver the next best action. To break through the noise, MRP permits marketers to control message

consistency

THE ONLY ENTERPRISE PREDICTIVE ABM PLAFORM Diversity, Equity, Inclusion. MRP acknowledges that our diverse workforce is key to our success and is committed to continued improvement, education, and action in order to create an environment where customers, employees, and partners feel respected, encouraged,

and valued.

ACCOUNT BASED MARKETING FOR REVENUE IMPACT More than just a fad or new source for hype and hyperbole, MRP has been target account-focused for 19 years. Over this time we’ve honed winning technology and strategies, proven on a global scale. We serve more than a thousand marketing teams across five continents, delivering sales and marketing success into more than 100 countries,

in 20

MRP EXECUTIVE LEADERSHIP TEAM He is known for collaboration, innovation and results. Garry brings 20+ years of technology marketing and sales experience to MRP. Prior to joining, Garry held executive, managerial and lead roles at HPE, HP and IBM. Garry has a bachelor’s degree in marketing from Drexel University in Philadelphia. LEADING ACCOUNT-BASED MARKETING PLATFORM ABM Advertising requires the help of a trusted account-based marketing company like MRP. You not only gain the ability to understand your target customers through our Prelytix software, but you gain insights into the accounts that you may not have even considered before now. Your team gets to spend less time advertising to the void, and more B2B LEAD GENERATION AGENCY B2B Lead Gen. As one of the top B2B lead gen agencies, MRP’s focus is always on building new ways for you to set goals and understand how we help you achieve them. Our work focuses on improving the tools we have and finding new ways of B2B lead generation and account based marketing. The longer you work with one of the top B2B lead generation THE ABC’S OF ACCOUNT BASED MARKETING TACTICS: WHAT YOU ITSMA’s definition of account-based marketing (ABM) is: “Treating individual accounts as a market in their own right”. The core idea is to create a completely aligned sales and marketing process that targets a very specific set of accounts – accounts that have the highest propensity to MARKETING OPERATIONS FOR THE ENTERPRISE Leading The Transformation Of Account Based Marketing Operations -- FORRESTER ABM LEADER -- 19 of Top 20 Tech Companies Partner With Us!

MRP PRELYTIX

MRP Prelytix

ACCOUNT BASED MARKETING For enterprise organizations that serve multiple geographies, partners, lines of business, or industries, MRP Prelytix is the only Account Based Marketing platform designed to give you control of your data, visibility into your target market, and scale in the delivery of the highest impact engagement strategy. ENTERPRISE-CLASS SALES & MARKETING SOLUTIONS Enterprise-Class Solutions Designed For Your Organization. Moving beyond multi-channel to more mature, omnichannel marketing demands advanced ABM controls and real-time triggered connections that read the needs of a target account and deliver the next best action. To break through the noise, MRP permits marketers to control message

consistency

THE ONLY ENTERPRISE PREDICTIVE ABM PLAFORM Diversity, Equity, Inclusion. MRP acknowledges that our diverse workforce is key to our success and is committed to continued improvement, education, and action in order to create an environment where customers, employees, and partners feel respected, encouraged,

and valued.

ACCOUNT BASED MARKETING FOR REVENUE IMPACT More than just a fad or new source for hype and hyperbole, MRP has been target account-focused for 19 years. Over this time we’ve honed winning technology and strategies, proven on a global scale. We serve more than a thousand marketing teams across five continents, delivering sales and marketing success into more than 100 countries,

in 20

MRP EXECUTIVE LEADERSHIP TEAM He is known for collaboration, innovation and results. Garry brings 20+ years of technology marketing and sales experience to MRP. Prior to joining, Garry held executive, managerial and lead roles at HPE, HP and IBM. Garry has a bachelor’s degree in marketing from Drexel University in Philadelphia. LEADING ACCOUNT-BASED MARKETING PLATFORM ABM Advertising requires the help of a trusted account-based marketing company like MRP. You not only gain the ability to understand your target customers through our Prelytix software, but you gain insights into the accounts that you may not have even considered before now. Your team gets to spend less time advertising to the void, and more B2B LEAD GENERATION AGENCY B2B Lead Gen. As one of the top B2B lead gen agencies, MRP’s focus is always on building new ways for you to set goals and understand how we help you achieve them. Our work focuses on improving the tools we have and finding new ways of B2B lead generation and account based marketing. The longer you work with one of the top B2B lead generation THE ABC’S OF ACCOUNT BASED MARKETING TACTICS: WHAT YOU ITSMA’s definition of account-based marketing (ABM) is: “Treating individual accounts as a market in their own right”. The core idea is to create a completely aligned sales and marketing process that targets a very specific set of accounts – accounts that have the highest propensity to MARKETING OPERATIONS FOR THE ENTERPRISE Leading The Transformation Of Account Based Marketing Operations -- FORRESTER ABM LEADER -- 19 of Top 20 Tech Companies Partner With Us!

MRP PRELYTIX

MRP Prelytix

ENTERPRISE-CLASS SALES & MARKETING SOLUTIONS Enterprise-Class Solutions Designed For Your Organization. Moving beyond multi-channel to more mature, omnichannel marketing demands advanced ABM controls and real-time triggered connections that read the needs of a target account and deliver the next best action. To break through the noise, MRP permits marketers to control message

consistency

ACCOUNT BASED MARKETING FOR REVENUE IMPACT More than just a fad or new source for hype and hyperbole, MRP has been target account-focused for 19 years. Over this time we’ve honed winning technology and strategies, proven on a global scale. We serve more than a thousand marketing teams across five continents, delivering sales and marketing success into more than 100 countries,

in 20

MRP PRELYTIX

In your environment, ABM programs need to coordinate across teams and create consistent customer experience across channels. MRP Prelytix is purpose-built to simplify the complexity of your operating environment, enabling account-based programs that are coordinated with your existing marketing programs, across all your global marketing

initiatives.

CONTACT MRP

Contact Us. We’d love to hear your questions, comments, and feedback or to schedule a demo. A member of our team will get back to you within one business day. Please complete all fields. WHAT CAN WE HELP YOU WITH? WHAT CAN WE HELP YOU WITH? * Products Services HR & Careers

Accounting Support.

MRP PRELYTIX

SAP. Marketing complex solutions for multiple lines of businesses (LOBs) to customers worldwide is an ongoing challenge for SAP, an enterprise application software provider that has customers in more than 180 countries and over 21,000 partner companies globally. LEARN

MORE.

ACCOUNT BASED SALES SOLUTIONS: COORDINATION AND REVENUE The Next Generation of Inside Sales . MRP’s next gen inside sales is a global lead generation service built on an advanced platform that optimizes contactability for target account buyers using predictive analytics, machine learning and a proprietary data source MRP NORTH AMERICA CAREERS Strength In Numbers: Military Recruitment. We at MRP believe veterans to be dynamic, tactful, and reliable individuals. Those individuals who have served in the military embody some of our most important core values such as respect, honesty, and accountability. Moving forward, we are concentrating our recruiting efforts on hiring and retaining MRP CHANNEL ENABLEMENT MRP operates as an account/partner-based marketing engine for clients, enabling them to identify new partners, and then engage, recruit, onboard, and educate them. Using our proprietary database with more than 117,000 reseller organizations around the globe, we help channel marketing teams benchmark the completeness of their current partner MARKETING OPERATIONS FOR THE ENTERPRISE Leading The Transformation Of Account Based Marketing Operations -- FORRESTER ABM LEADER -- 19 of Top 20 Tech Companies Partner With Us! LEADING IN-MEMORY OPERATIONAL INTELLIGENCE The basis for Kx Technology is a unique integrated platform which includes a high-performance historical time-series columnar database called kdb+, an in-memory compute engine, and a real-time streaming processor all unified with an expressive query and programming

language called q.

ACCOUNT BASED MARKETING For enterprise organizations that serve multiple geographies, partners, lines of business, or industries, MRP Prelytix is the only Account Based Marketing platform designed to give you control of your data, visibility into your target market, and scale in the delivery of the highest impact engagement strategy.

MRP PRELYTIX

Enterprise ABM Requirements: Enterprise Administration – Support and coordinate account-based programs across multiple partners, business units, industries, and geographies. Integrated Data Intelligence – Advanced data management capable of integrating, maintaining, and operationalizing account structured data from CRM and Marketing Automation, as well as external data sources. MRP EXECUTIVE LEADERSHIP TEAM Jack, overseeing EMEA-R, joined MRP in 2003. As chief financial officer, he is responsible for providing strategic leadership to the Finance Department while also working closely with MRP’s parent company, First Derivatives, on corporate-level priorities. CHANNEL SALES & MARKETING Channel sales and marketing executives are tasked with the unenviable responsibility of juggling multiple priorities including partner recruitment, managing channel sales performance and ensuring market development funds are used wisely. EMEA SALES & MARKETING CAREERS Sales & Marketing Careers -- INDUSTRY LEADER -- 19 of Top 20 UK Tech Companies Partner With Us. Find Out Why! Join MRP today! LEADING ACCOUNT-BASED MARKETING PLATFORM ABM advertising from an account based marketing company is a game-changer in many situations. It takes a level of commitment to the process and strategization to THE ABC’S OF ACCOUNT BASED MARKETING TACTICS: WHAT YOU ITSMA’s definition of account-based marketing (ABM) is: “Treating individual accounts as a market in their own right”. The core idea is to create a completely aligned sales and marketing process that targets a very specific set of accounts – accounts that have the highest propensity to

MRP PRELYTIX

MRP Prelytix For Sales. Only 36% of companies executing ABM programs consider their sales and marketing teams to be tightly aligned. Because of this, too many ABM programs serve to separate the desired sales and marketing collaboration further and fragment their approach to every target account. VISION FOR THE FUTURE OF DATA STORAGE TECHNOLOGY Discussing the evolution of computer memory and data storage technology, we take an in-depth look into Kx’s unique role in the

landscape of AI.

B2B LEAD GENERATION AGENCY A B2B lead generation agency helps with the speed of your lead generation as well as the quality of the leads generated. To take it even further, our B2B lead generation agency can also help you to act on those leads, telling you the best ways to reach out to and sell to

those companies.

ACCOUNT BASED MARKETING For enterprise organizations that serve multiple geographies, partners, lines of business, or industries, MRP Prelytix is the only Account Based Marketing platform designed to give you control of your data, visibility into your target market, and scale in the delivery of the highest impact engagement strategy.

MRP PRELYTIX

Enterprise ABM Requirements: Enterprise Administration – Support and coordinate account-based programs across multiple partners, business units, industries, and geographies. Integrated Data Intelligence – Advanced data management capable of integrating, maintaining, and operationalizing account structured data from CRM and Marketing Automation, as well as external data sources. MRP EXECUTIVE LEADERSHIP TEAM Jack, overseeing EMEA-R, joined MRP in 2003. As chief financial officer, he is responsible for providing strategic leadership to the Finance Department while also working closely with MRP’s parent company, First Derivatives, on corporate-level priorities. CHANNEL SALES & MARKETING Channel sales and marketing executives are tasked with the unenviable responsibility of juggling multiple priorities including partner recruitment, managing channel sales performance and ensuring market development funds are used wisely. EMEA SALES & MARKETING CAREERS Sales & Marketing Careers -- INDUSTRY LEADER -- 19 of Top 20 UK Tech Companies Partner With Us. Find Out Why! Join MRP today! LEADING ACCOUNT-BASED MARKETING PLATFORM ABM advertising from an account based marketing company is a game-changer in many situations. It takes a level of commitment to the process and strategization to THE ABC’S OF ACCOUNT BASED MARKETING TACTICS: WHAT YOU ITSMA’s definition of account-based marketing (ABM) is: “Treating individual accounts as a market in their own right”. The core idea is to create a completely aligned sales and marketing process that targets a very specific set of accounts – accounts that have the highest propensity to

MRP PRELYTIX

MRP Prelytix For Sales. Only 36% of companies executing ABM programs consider their sales and marketing teams to be tightly aligned. Because of this, too many ABM programs serve to separate the desired sales and marketing collaboration further and fragment their approach to every target account. VISION FOR THE FUTURE OF DATA STORAGE TECHNOLOGY Discussing the evolution of computer memory and data storage technology, we take an in-depth look into Kx’s unique role in the

landscape of AI.

B2B LEAD GENERATION AGENCY A B2B lead generation agency helps with the speed of your lead generation as well as the quality of the leads generated. To take it even further, our B2B lead generation agency can also help you to act on those leads, telling you the best ways to reach out to and sell to

those companies.

PRODUCTS | WWW.MRPFD.COM Insights – These data signals are honed into actionable insights using the most advanced and fastest streaming analytics technology on the planet, Kx.Our AI and Machine Learning capabilities are so advanced, even clients can use our platform to create and test their own predictive analytic algorithms and deploy them within our

platform.

ENTERPRISE-CLASS SALES & MARKETING SOLUTIONS Learn More About MRP Marketing Solutions » Moving beyond multi-channel to more mature, omnichannel marketing demands advanced ABM controls and real-time triggered connections that read the needs of a target account and deliver the next best action. THE ONLY ENTERPRISE PREDICTIVE ABM PLAFORM Diversity, Equity, Inclusion. MRP acknowledges that our diverse workforce is key to our success and is committed to continued improvement, education, and action in order to create an environment where customers, employees, and partners feel respected, encouraged,

and valued.

MRP PRELYTIX

Enterprise ABM Requirements: Enterprise Administration – Support and coordinate account-based programs across multiple partners, business units, industries, and geographies. Integrated Data Intelligence – Advanced data management capable of integrating, maintaining, and operationalizing account structured data from CRM and Marketing Automation, as well as external data sources.

MRP PRELYTIX

MRP Prelytix For Sales. Only 36% of companies executing ABM programs consider their sales and marketing teams to be tightly aligned. Because of this, too many ABM programs serve to separate the desired sales and marketing collaboration further and fragment their approach to every target account.

MRP PRELYTIX

Marketing complex solutions for multiple lines of businesses (LOBs) to customers worldwide is an ongoing challenge for SAP, an enterprise application software provider that has customers in more than 180 countries and over 21,000 partner companies globally. MORE THAN A NEW SOURCE OF DATA For nearly 20 years, we’ve focused on the needs and challenges of enterprise sales and marketing teams. Your go-to-market strategy is sophisticated, encompassing multiple channels, geographies, partners, business units, and languages. THE ABC’S OF ACCOUNT BASED MARKETING TACTICS: WHAT YOU ITSMA’s definition of account-based marketing (ABM) is: “Treating individual accounts as a market in their own right”. The core idea is to create a completely aligned sales and marketing process that targets a very specific set of accounts – accounts that have the highest propensity to LEADING IN-MEMORY OPERATIONAL INTELLIGENCE The basis for Kx Technology is a unique integrated platform which includes a high-performance historical time-series columnar database called kdb+, an in-memory compute engine, and a real-time streaming processor all unified with an expressive query and programming

language called q.

MRP PRELYTIX

MRP Prelytix

ACCOUNT BASED MARKETING For enterprise organizations that serve multiple geographies, partners, lines of business, or industries, MRP Prelytix is the only Account Based Marketing platform designed to give you control of your data, visibility into your target market, and scale in the delivery of the highest impact engagement strategy.

MRP PRELYTIX

In your environment, ABM programs need to coordinate across teams and create consistent customer experience across channels. MRP Prelytix is purpose-built to simplify the complexity of your operating environment, enabling account-based programs that are coordinated with your existing marketing programs, across all your global marketing

initiatives.

MRP EXECUTIVE LEADERSHIP TEAM He is known for collaboration, innovation and results. Garry brings 20+ years of technology marketing and sales experience to MRP. Prior to joining, Garry held executive, managerial and lead roles at HPE, HP and IBM. Garry has a bachelor’s degree in marketing from Drexel University in Philadelphia. LEADING ACCOUNT-BASED MARKETING PLATFORM ABM Advertising requires the help of a trusted account-based marketing company like MRP. You not only gain the ability to understand your target customers through our Prelytix software, but you gain insights into the accounts that you may not have even considered before now. Your team gets to spend less time advertising to the void, and more EMEA SALES & MARKETING CAREERS At MRP we know it’s crucial that our people reflect the diversity of our customers from around the world. And we know that having people from all walks of life makes us a more creative and innovative company. That variety of experience, culture and background allows our teams to truly drive innovation and create a great experience for both CHANNEL SALES & MARKETING Channel sales and marketing executives are tasked with the unenviable responsibility of juggling multiple priorities including partner recruitment, managing channel sales performance and ensuring market development funds are used wisely. MRP’s combination of channel software and services are designed to help drive channel engagement,

support

THE ABC’S OF ACCOUNT BASED MARKETING TACTICS: WHAT YOU ITSMA’s definition of account-based marketing (ABM) is: “Treating individual accounts as a market in their own right”. The core idea is to create a completely aligned sales and marketing process that targets a very specific set of accounts – accounts that have the highest propensity to

MRP PRELYTIX

MRP Prelytix For Sales. Only 36% of companies executing ABM programs consider their sales and marketing teams to be tightly aligned. Because of this, too many ABM programs serve to separate the desired sales and marketing collaboration further and fragment their approach to every target account. B2B LEAD GENERATION AGENCY B2B Lead Gen. As one of the top B2B lead gen agencies, MRP’s focus is always on building new ways for you to set goals and understand how we help you achieve them. Our work focuses on improving the tools we have and finding new ways of B2B lead generation and account based marketing. The longer you work with one of the top B2B lead generation 5 STEPS TO DEFINING AND CATEGORIZING LEADS Step 5: Reflect, Review, and Revise. At a preset time (we suggest every quarter) your sales and marketing functions should meet to determine whether your qualifications and categorizations for leads should be modified in any way. You can change them based on performance, new products, new goals, hiring and firing, new technologies, or any other ACCOUNT BASED MARKETING For enterprise organizations that serve multiple geographies, partners, lines of business, or industries, MRP Prelytix is the only Account Based Marketing platform designed to give you control of your data, visibility into your target market, and scale in the delivery of the highest impact engagement strategy.

MRP PRELYTIX

In your environment, ABM programs need to coordinate across teams and create consistent customer experience across channels. MRP Prelytix is purpose-built to simplify the complexity of your operating environment, enabling account-based programs that are coordinated with your existing marketing programs, across all your global marketing

initiatives.

MRP EXECUTIVE LEADERSHIP TEAM He is known for collaboration, innovation and results. Garry brings 20+ years of technology marketing and sales experience to MRP. Prior to joining, Garry held executive, managerial and lead roles at HPE, HP and IBM. Garry has a bachelor’s degree in marketing from Drexel University in Philadelphia. LEADING ACCOUNT-BASED MARKETING PLATFORM ABM Advertising requires the help of a trusted account-based marketing company like MRP. You not only gain the ability to understand your target customers through our Prelytix software, but you gain insights into the accounts that you may not have even considered before now. Your team gets to spend less time advertising to the void, and more EMEA SALES & MARKETING CAREERS At MRP we know it’s crucial that our people reflect the diversity of our customers from around the world. And we know that having people from all walks of life makes us a more creative and innovative company. That variety of experience, culture and background allows our teams to truly drive innovation and create a great experience for both CHANNEL SALES & MARKETING Channel sales and marketing executives are tasked with the unenviable responsibility of juggling multiple priorities including partner recruitment, managing channel sales performance and ensuring market development funds are used wisely. MRP’s combination of channel software and services are designed to help drive channel engagement,

support

THE ABC’S OF ACCOUNT BASED MARKETING TACTICS: WHAT YOU ITSMA’s definition of account-based marketing (ABM) is: “Treating individual accounts as a market in their own right”. The core idea is to create a completely aligned sales and marketing process that targets a very specific set of accounts – accounts that have the highest propensity to

MRP PRELYTIX

MRP Prelytix For Sales. Only 36% of companies executing ABM programs consider their sales and marketing teams to be tightly aligned. Because of this, too many ABM programs serve to separate the desired sales and marketing collaboration further and fragment their approach to every target account. B2B LEAD GENERATION AGENCY B2B Lead Gen. As one of the top B2B lead gen agencies, MRP’s focus is always on building new ways for you to set goals and understand how we help you achieve them. Our work focuses on improving the tools we have and finding new ways of B2B lead generation and account based marketing. The longer you work with one of the top B2B lead generation 5 STEPS TO DEFINING AND CATEGORIZING LEADS Step 5: Reflect, Review, and Revise. At a preset time (we suggest every quarter) your sales and marketing functions should meet to determine whether your qualifications and categorizations for leads should be modified in any way. You can change them based on performance, new products, new goals, hiring and firing, new technologies, or any other PRODUCTS | WWW.MRPFD.COM Actions – MRP Prelytix is the only platform capable of connecting insights to omnichannel orchestrated actions, using the client or built-in delivery infrastructure. From one interface, clients can create automated triggers and orchestration responses that can deliver in as many as eight delivery channels. ENTERPRISE-CLASS SALES & MARKETING SOLUTIONS Enterprise-Class Solutions Designed For Your Organization. Moving beyond multi-channel to more mature, omnichannel marketing demands advanced ABM controls and real-time triggered connections that read the needs of a target account and deliver the next best action. To break through the noise, MRP permits marketers to control message

consistency

THE ONLY ENTERPRISE PREDICTIVE ABM PLAFORM Diversity, Equity, Inclusion. MRP acknowledges that our diverse workforce is key to our success and is committed to continued improvement, education, and action in order to create an environment where customers, employees, and partners feel respected, encouraged,

and valued.

MRP PRELYTIX

In your environment, ABM programs need to coordinate across teams and create consistent customer experience across channels. MRP Prelytix is purpose-built to simplify the complexity of your operating environment, enabling account-based programs that are coordinated with your existing marketing programs, across all your global marketing

initiatives.

MORE THAN A NEW SOURCE OF DATA More Than A Different Version Of Yet Another ABM Platform. For nearly 20 years, we’ve focused on the needs and challenges of enterprise sales and marketing teams. Your go-to-market strategy is sophisticated, encompassing multiple channels, geographies, partners, business units, and languages. MRP Prelytix is purpose-built to

simplify the

MRP PRELYTIX

MRP Prelytix For Sales. Only 36% of companies executing ABM programs consider their sales and marketing teams to be tightly aligned. Because of this, too many ABM programs serve to separate the desired sales and marketing collaboration further and fragment their approach to every target account.

MRP PRELYTIX

SAP. Marketing complex solutions for multiple lines of businesses (LOBs) to customers worldwide is an ongoing challenge for SAP, an enterprise application software provider that has customers in more than 180 countries and over 21,000 partner companies globally. LEARN

MORE.

THE ABC’S OF ACCOUNT BASED MARKETING TACTICS: WHAT YOU ITSMA’s definition of account-based marketing (ABM) is: “Treating individual accounts as a market in their own right”. The core idea is to create a completely aligned sales and marketing process that targets a very specific set of accounts – accounts that have the highest propensity to LEADING IN-MEMORY OPERATIONAL INTELLIGENCE The basis for Kx Technology is a unique integrated platform which includes a high-performance historical time-series columnar database called kdb+, an in-memory compute engine, and a real-time streaming processor all unified with an expressive query and programming

language called q.

MRP PRELYTIX

MRP Prelytix

ACCOUNT BASED MARKETING For enterprise organizations that serve multiple geographies, partners, lines of business, or industries, MRP Prelytix is the only Account Based Marketing platform designed to give you control of your data, visibility into your target market, and scale in the delivery of the highest impact engagement strategy. THE ONLY ENTERPRISE PREDICTIVE ABM PLAFORM Diversity, Equity, Inclusion. MRP acknowledges that our diverse workforce is key to our success and is committed to continued improvement, education, and action in order to create an environment where customers, employees, and partners feel respected, encouraged,

and valued.

MRP PRELYTIX

In your environment, ABM programs need to coordinate across teams and create consistent customer experience across channels. MRP Prelytix is purpose-built to simplify the complexity of your operating environment, enabling account-based programs that are coordinated with your existing marketing programs, across all your global marketing

initiatives.

MRP EXECUTIVE LEADERSHIP TEAM He is known for collaboration, innovation and results. Garry brings 20+ years of technology marketing and sales experience to MRP. Prior to joining, Garry held executive, managerial and lead roles at HPE, HP and IBM. Garry has a bachelor’s degree in marketing from Drexel University in Philadelphia. LEADING ACCOUNT-BASED MARKETING PLATFORM ABM Advertising requires the help of a trusted account-based marketing company like MRP. You not only gain the ability to understand your target customers through our Prelytix software, but you gain insights into the accounts that you may not have even considered before now. Your team gets to spend less time advertising to the void, and more THE NEXT GENERATION OF INSIDE SALES MRP Next Generation Inside Sales is your always on, evergreen engine for target account buyer engagement. In this environment, we assign dedicated reps who act as an outsourced component to your ABM program or business development representatives. This is the perfect result amplifier for marketers who operate in highly competitive markets. CHANNEL SALES & MARKETING Channel sales and marketing executives are tasked with the unenviable responsibility of juggling multiple priorities including partner recruitment, managing channel sales performance and ensuring market development funds are used wisely. MRP’s combination of channel software and services are designed to help drive channel engagement,

support

THE ABC’S OF ACCOUNT BASED MARKETING TACTICS: WHAT YOU ITSMA’s definition of account-based marketing (ABM) is: “Treating individual accounts as a market in their own right”. The core idea is to create a completely aligned sales and marketing process that targets a very specific set of accounts – accounts that have the highest propensity to VISION FOR THE FUTURE OF DATA STORAGE TECHNOLOGY MRP Prelytix is powered by Kx technology, the leading in-memory, time-series operational intelligence platform. Since the company’s inception, Kx’s singular goal has been to provide its customers with the fastest, most efficient, and most flexible tools for processing real-time and historical data. As a global technology provider with

over

MRP PRELYTIX

MRP Prelytix

ACCOUNT BASED MARKETING For enterprise organizations that serve multiple geographies, partners, lines of business, or industries, MRP Prelytix is the only Account Based Marketing platform designed to give you control of your data, visibility into your target market, and scale in the delivery of the highest impact engagement strategy. THE ONLY ENTERPRISE PREDICTIVE ABM PLAFORM Diversity, Equity, Inclusion. MRP acknowledges that our diverse workforce is key to our success and is committed to continued improvement, education, and action in order to create an environment where customers, employees, and partners feel respected, encouraged,

and valued.

MRP PRELYTIX

In your environment, ABM programs need to coordinate across teams and create consistent customer experience across channels. MRP Prelytix is purpose-built to simplify the complexity of your operating environment, enabling account-based programs that are coordinated with your existing marketing programs, across all your global marketing

initiatives.

MRP EXECUTIVE LEADERSHIP TEAM He is known for collaboration, innovation and results. Garry brings 20+ years of technology marketing and sales experience to MRP. Prior to joining, Garry held executive, managerial and lead roles at HPE, HP and IBM. Garry has a bachelor’s degree in marketing from Drexel University in Philadelphia. LEADING ACCOUNT-BASED MARKETING PLATFORM ABM Advertising requires the help of a trusted account-based marketing company like MRP. You not only gain the ability to understand your target customers through our Prelytix software, but you gain insights into the accounts that you may not have even considered before now. Your team gets to spend less time advertising to the void, and more THE NEXT GENERATION OF INSIDE SALES MRP Next Generation Inside Sales is your always on, evergreen engine for target account buyer engagement. In this environment, we assign dedicated reps who act as an outsourced component to your ABM program or business development representatives. This is the perfect result amplifier for marketers who operate in highly competitive markets. CHANNEL SALES & MARKETING Channel sales and marketing executives are tasked with the unenviable responsibility of juggling multiple priorities including partner recruitment, managing channel sales performance and ensuring market development funds are used wisely. MRP’s combination of channel software and services are designed to help drive channel engagement,

support

THE ABC’S OF ACCOUNT BASED MARKETING TACTICS: WHAT YOU ITSMA’s definition of account-based marketing (ABM) is: “Treating individual accounts as a market in their own right”. The core idea is to create a completely aligned sales and marketing process that targets a very specific set of accounts – accounts that have the highest propensity to VISION FOR THE FUTURE OF DATA STORAGE TECHNOLOGY MRP Prelytix is powered by Kx technology, the leading in-memory, time-series operational intelligence platform. Since the company’s inception, Kx’s singular goal has been to provide its customers with the fastest, most efficient, and most flexible tools for processing real-time and historical data. As a global technology provider with

over

MRP PRELYTIX

MRP Prelytix

PRODUCTS | WWW.MRPFD.COM Actions – MRP Prelytix is the only platform capable of connecting insights to omnichannel orchestrated actions, using the client or built-in delivery infrastructure. From one interface, clients can create automated triggers and orchestration responses that can deliver in as many as eight delivery channels. THE ONLY ENTERPRISE PREDICTIVE ABM PLAFORM Diversity, Equity, Inclusion. MRP acknowledges that our diverse workforce is key to our success and is committed to continued improvement, education, and action in order to create an environment where customers, employees, and partners feel respected, encouraged,

and valued.

THE NEXT GENERATION OF INSIDE SALES MRP Next Generation Inside Sales is your always on, evergreen engine for target account buyer engagement. In this environment, we assign dedicated reps who act as an outsourced component to your ABM program or business development representatives. This is the perfect result amplifier for marketers who operate in highly competitive markets. MRP NORTH AMERICA CAREERS Strength In Numbers: Military Recruitment. We at MRP believe veterans to be dynamic, tactful, and reliable individuals. Those individuals who have served in the military embody some of our most important core values such as respect, honesty, and accountability. Moving forward, we are concentrating our recruiting efforts on hiring and retaining

MRP PRELYTIX

SAP. Marketing complex solutions for multiple lines of businesses (LOBs) to customers worldwide is an ongoing challenge for SAP, an enterprise application software provider that has customers in more than 180 countries and over 21,000 partner companies globally. LEARN

MORE.

SALES & MARKETING CAREERS Joining MRP is about joining a culture of openness, collaboration, trust, and the invitation and expectation to have a voice. Big or small, each one of our offices is designed to spark innovation, inspiration and big ideas. Search below to view our latest job openings across the globe. MORE THAN A NEW SOURCE OF DATA More Than A Different Version Of Yet Another ABM Platform. For nearly 20 years, we’ve focused on the needs and challenges of enterprise sales and marketing teams. Your go-to-market strategy is sophisticated, encompassing multiple channels, geographies, partners, business units, and languages. MRP Prelytix is purpose-built to

simplify the

LEADING IN-MEMORY OPERATIONAL INTELLIGENCE The basis for Kx Technology is a unique integrated platform which includes a high-performance historical time-series columnar database called kdb+, an in-memory compute engine, and a real-time streaming processor all unified with an expressive query and programming

language called q.

WHAT IS ABM?

MRP, An Account Based Marketing Company. ABM services from an account based marketing company are a game-changer in many situations. It takes a level of commitment to the process and strategization to produce results, but they are always worthwhile. With MRP’s ABM tools, you cut out the ‘what ifs’, allowing you to focus solely on

the

MRP SOFTWARE AND SERVICES TERMS AND CONDITIONS MRP Prelytix Software and Services - Terms and Conditions ACCOUNT BASED MARKETING For enterprise organizations that serve multiple geographies, partners, lines of business, or industries, MRP Prelytix is the only Account Based Marketing platform designed to give you control of your data, visibility into your target market, and scale in the delivery of the highest impact engagement strategy. THE ONLY ENTERPRISE PREDICTIVE ABM PLAFORM Diversity, Equity, Inclusion. MRP acknowledges that our diverse workforce is key to our success and is committed to continued improvement, education, and action in order to create an environment where customers, employees, and partners feel respected, encouraged,

and valued.

MRP PRELYTIX

In your environment, ABM programs need to coordinate across teams and create consistent customer experience across channels. MRP Prelytix is purpose-built to simplify the complexity of your operating environment, enabling account-based programs that are coordinated with your existing marketing programs, across all your global marketing

initiatives.

MRP EXECUTIVE LEADERSHIP TEAM He is known for collaboration, innovation and results. Garry brings 20+ years of technology marketing and sales experience to MRP. Prior to joining, Garry held executive, managerial and lead roles at HPE, HP and IBM. Garry has a bachelor’s degree in marketing from Drexel University in Philadelphia. LEADING ACCOUNT-BASED MARKETING PLATFORM ABM Advertising requires the help of a trusted account-based marketing company like MRP. You not only gain the ability to understand your target customers through our Prelytix software, but you gain insights into the accounts that you may not have even considered before now. Your team gets to spend less time advertising to the void, and more THE NEXT GENERATION OF INSIDE SALES MRP Next Generation Inside Sales is your always on, evergreen engine for target account buyer engagement. In this environment, we assign dedicated reps who act as an outsourced component to your ABM program or business development representatives. This is the perfect result amplifier for marketers who operate in highly competitive markets. CHANNEL SALES & MARKETING Channel sales and marketing executives are tasked with the unenviable responsibility of juggling multiple priorities including partner recruitment, managing channel sales performance and ensuring market development funds are used wisely. MRP’s combination of channel software and services are designed to help drive channel engagement,

support

THE ABC’S OF ACCOUNT BASED MARKETING TACTICS: WHAT YOU ITSMA’s definition of account-based marketing (ABM) is: “Treating individual accounts as a market in their own right”. The core idea is to create a completely aligned sales and marketing process that targets a very specific set of accounts – accounts that have the highest propensity to VISION FOR THE FUTURE OF DATA STORAGE TECHNOLOGY MRP Prelytix is powered by Kx technology, the leading in-memory, time-series operational intelligence platform. Since the company’s inception, Kx’s singular goal has been to provide its customers with the fastest, most efficient, and most flexible tools for processing real-time and historical data. As a global technology provider with

over

MRP PRELYTIXMRP MARKET RESOURCE PARTNERS

MRP Prelytix

ACCOUNT BASED MARKETING For enterprise organizations that serve multiple geographies, partners, lines of business, or industries, MRP Prelytix is the only Account Based Marketing platform designed to give you control of your data, visibility into your target market, and scale in the delivery of the highest impact engagement strategy. THE ONLY ENTERPRISE PREDICTIVE ABM PLAFORM Diversity, Equity, Inclusion. MRP acknowledges that our diverse workforce is key to our success and is committed to continued improvement, education, and action in order to create an environment where customers, employees, and partners feel respected, encouraged,

and valued.

MRP PRELYTIX

In your environment, ABM programs need to coordinate across teams and create consistent customer experience across channels. MRP Prelytix is purpose-built to simplify the complexity of your operating environment, enabling account-based programs that are coordinated with your existing marketing programs, across all your global marketing

initiatives.

MRP EXECUTIVE LEADERSHIP TEAM He is known for collaboration, innovation and results. Garry brings 20+ years of technology marketing and sales experience to MRP. Prior to joining, Garry held executive, managerial and lead roles at HPE, HP and IBM. Garry has a bachelor’s degree in marketing from Drexel University in Philadelphia. LEADING ACCOUNT-BASED MARKETING PLATFORM ABM Advertising requires the help of a trusted account-based marketing company like MRP. You not only gain the ability to understand your target customers through our Prelytix software, but you gain insights into the accounts that you may not have even considered before now. Your team gets to spend less time advertising to the void, and more THE NEXT GENERATION OF INSIDE SALES MRP Next Generation Inside Sales is your always on, evergreen engine for target account buyer engagement. In this environment, we assign dedicated reps who act as an outsourced component to your ABM program or business development representatives. This is the perfect result amplifier for marketers who operate in highly competitive markets. CHANNEL SALES & MARKETING Channel sales and marketing executives are tasked with the unenviable responsibility of juggling multiple priorities including partner recruitment, managing channel sales performance and ensuring market development funds are used wisely. MRP’s combination of channel software and services are designed to help drive channel engagement,

support

THE ABC’S OF ACCOUNT BASED MARKETING TACTICS: WHAT YOU ITSMA’s definition of account-based marketing (ABM) is: “Treating individual accounts as a market in their own right”. The core idea is to create a completely aligned sales and marketing process that targets a very specific set of accounts – accounts that have the highest propensity to VISION FOR THE FUTURE OF DATA STORAGE TECHNOLOGY MRP Prelytix is powered by Kx technology, the leading in-memory, time-series operational intelligence platform. Since the company’s inception, Kx’s singular goal has been to provide its customers with the fastest, most efficient, and most flexible tools for processing real-time and historical data. As a global technology provider with

over

MRP PRELYTIXMRP MARKET RESOURCE PARTNERS

MRP Prelytix

PRODUCTS | WWW.MRPFD.COM Actions – MRP Prelytix is the only platform capable of connecting insights to omnichannel orchestrated actions, using the client or built-in delivery infrastructure. From one interface, clients can create automated triggers and orchestration responses that can deliver in as many as eight delivery channels. THE ONLY ENTERPRISE PREDICTIVE ABM PLAFORM Diversity, Equity, Inclusion. MRP acknowledges that our diverse workforce is key to our success and is committed to continued improvement, education, and action in order to create an environment where customers, employees, and partners feel respected, encouraged,

and valued.

THE NEXT GENERATION OF INSIDE SALES MRP Next Generation Inside Sales is your always on, evergreen engine for target account buyer engagement. In this environment, we assign dedicated reps who act as an outsourced component to your ABM program or business development representatives. This is the perfect result amplifier for marketers who operate in highly competitive markets. MRP NORTH AMERICA CAREERS Strength In Numbers: Military Recruitment. We at MRP believe veterans to be dynamic, tactful, and reliable individuals. Those individuals who have served in the military embody some of our most important core values such as respect, honesty, and accountability. Moving forward, we are concentrating our recruiting efforts on hiring and retaining

MRP PRELYTIX

SAP. Marketing complex solutions for multiple lines of businesses (LOBs) to customers worldwide is an ongoing challenge for SAP, an enterprise application software provider that has customers in more than 180 countries and over 21,000 partner companies globally. LEARN

MORE.

SALES & MARKETING CAREERS Joining MRP is about joining a culture of openness, collaboration, trust, and the invitation and expectation to have a voice. Big or small, each one of our offices is designed to spark innovation, inspiration and big ideas. Search below to view our latest job openings across the globe. MORE THAN A NEW SOURCE OF DATA More Than A Different Version Of Yet Another ABM Platform. For nearly 20 years, we’ve focused on the needs and challenges of enterprise sales and marketing teams. Your go-to-market strategy is sophisticated, encompassing multiple channels, geographies, partners, business units, and languages. MRP Prelytix is purpose-built to

simplify the

LEADING IN-MEMORY OPERATIONAL INTELLIGENCE The basis for Kx Technology is a unique integrated platform which includes a high-performance historical time-series columnar database called kdb+, an in-memory compute engine, and a real-time streaming processor all unified with an expressive query and programming

language called q.

WHAT IS ABM?

MRP, An Account Based Marketing Company. ABM services from an account based marketing company are a game-changer in many situations. It takes a level of commitment to the process and strategization to produce results, but they are always worthwhile. With MRP’s ABM tools, you cut out the ‘what ifs’, allowing you to focus solely on

the

MRP SOFTWARE AND SERVICES TERMS AND CONDITIONS MRP Prelytix Software and Services - Terms and Conditions ACCOUNT BASED MARKETING For enterprise organizations that serve multiple geographies, partners, lines of business, or industries, MRP Prelytix is the only Account Based Marketing platform designed to give you control of your data, visibility into your target market, and scale in the delivery of the highest impact engagement strategy. THE ONLY ENTERPRISE PREDICTIVE ABM PLAFORM Diversity, Equity, Inclusion. MRP acknowledges that our diverse workforce is key to our success and is committed to continued improvement, education, and action in order to create an environment where customers, employees, and partners feel respected, encouraged,

and valued.

MRP PRELYTIX

In your environment, ABM programs need to coordinate across teams and create consistent customer experience across channels. MRP Prelytix is purpose-built to simplify the complexity of your operating environment, enabling account-based programs that are coordinated with your existing marketing programs, across all your global marketing

initiatives.

MRP EXECUTIVE LEADERSHIP TEAM He is known for collaboration, innovation and results. Garry brings 20+ years of technology marketing and sales experience to MRP. Prior to joining, Garry held executive, managerial and lead roles at HPE, HP and IBM. Garry has a bachelor’s degree in marketing from Drexel University in Philadelphia. LEADING ACCOUNT-BASED MARKETING PLATFORM ABM Advertising requires the help of a trusted account-based marketing company like MRP. You not only gain the ability to understand your target customers through our Prelytix software, but you gain insights into the accounts that you may not have even considered before now. Your team gets to spend less time advertising to the void, and more THE NEXT GENERATION OF INSIDE SALES MRP Next Generation Inside Sales is your always on, evergreen engine for target account buyer engagement. In this environment, we assign dedicated reps who act as an outsourced component to your ABM program or business development representatives. This is the perfect result amplifier for marketers who operate in highly competitive markets. CHANNEL SALES & MARKETING Channel sales and marketing executives are tasked with the unenviable responsibility of juggling multiple priorities including partner recruitment, managing channel sales performance and ensuring market development funds are used wisely. MRP’s combination of channel software and services are designed to help drive channel engagement,

support

THE ABC’S OF ACCOUNT BASED MARKETING TACTICS: WHAT YOU ITSMA’s definition of account-based marketing (ABM) is: “Treating individual accounts as a market in their own right”. The core idea is to create a completely aligned sales and marketing process that targets a very specific set of accounts – accounts that have the highest propensity to VISION FOR THE FUTURE OF DATA STORAGE TECHNOLOGY MRP Prelytix is powered by Kx technology, the leading in-memory, time-series operational intelligence platform. Since the company’s inception, Kx’s singular goal has been to provide its customers with the fastest, most efficient, and most flexible tools for processing real-time and historical data. As a global technology provider with

over

MRP PRELYTIXMRP MARKET RESOURCE PARTNERS

MRP Prelytix

ACCOUNT BASED MARKETING For enterprise organizations that serve multiple geographies, partners, lines of business, or industries, MRP Prelytix is the only Account Based Marketing platform designed to give you control of your data, visibility into your target market, and scale in the delivery of the highest impact engagement strategy. THE ONLY ENTERPRISE PREDICTIVE ABM PLAFORM Diversity, Equity, Inclusion. MRP acknowledges that our diverse workforce is key to our success and is committed to continued improvement, education, and action in order to create an environment where customers, employees, and partners feel respected, encouraged,

and valued.

MRP PRELYTIX

In your environment, ABM programs need to coordinate across teams and create consistent customer experience across channels. MRP Prelytix is purpose-built to simplify the complexity of your operating environment, enabling account-based programs that are coordinated with your existing marketing programs, across all your global marketing

initiatives.

MRP EXECUTIVE LEADERSHIP TEAM He is known for collaboration, innovation and results. Garry brings 20+ years of technology marketing and sales experience to MRP. Prior to joining, Garry held executive, managerial and lead roles at HPE, HP and IBM. Garry has a bachelor’s degree in marketing from Drexel University in Philadelphia. LEADING ACCOUNT-BASED MARKETING PLATFORM ABM Advertising requires the help of a trusted account-based marketing company like MRP. You not only gain the ability to understand your target customers through our Prelytix software, but you gain insights into the accounts that you may not have even considered before now. Your team gets to spend less time advertising to the void, and more THE NEXT GENERATION OF INSIDE SALES MRP Next Generation Inside Sales is your always on, evergreen engine for target account buyer engagement. In this environment, we assign dedicated reps who act as an outsourced component to your ABM program or business development representatives. This is the perfect result amplifier for marketers who operate in highly competitive markets. CHANNEL SALES & MARKETING Channel sales and marketing executives are tasked with the unenviable responsibility of juggling multiple priorities including partner recruitment, managing channel sales performance and ensuring market development funds are used wisely. MRP’s combination of channel software and services are designed to help drive channel engagement,

support

THE ABC’S OF ACCOUNT BASED MARKETING TACTICS: WHAT YOU ITSMA’s definition of account-based marketing (ABM) is: “Treating individual accounts as a market in their own right”. The core idea is to create a completely aligned sales and marketing process that targets a very specific set of accounts – accounts that have the highest propensity to VISION FOR THE FUTURE OF DATA STORAGE TECHNOLOGY MRP Prelytix is powered by Kx technology, the leading in-memory, time-series operational intelligence platform. Since the company’s inception, Kx’s singular goal has been to provide its customers with the fastest, most efficient, and most flexible tools for processing real-time and historical data. As a global technology provider with

over

MRP PRELYTIXMRP MARKET RESOURCE PARTNERS

MRP Prelytix

PRODUCTS | WWW.MRPFD.COM Actions – MRP Prelytix is the only platform capable of connecting insights to omnichannel orchestrated actions, using the client or built-in delivery infrastructure. From one interface, clients can create automated triggers and orchestration responses that can deliver in as many as eight delivery channels. THE ONLY ENTERPRISE PREDICTIVE ABM PLAFORM Diversity, Equity, Inclusion. MRP acknowledges that our diverse workforce is key to our success and is committed to continued improvement, education, and action in order to create an environment where customers, employees, and partners feel respected, encouraged,

and valued.

THE NEXT GENERATION OF INSIDE SALES MRP Next Generation Inside Sales is your always on, evergreen engine for target account buyer engagement. In this environment, we assign dedicated reps who act as an outsourced component to your ABM program or business development representatives. This is the perfect result amplifier for marketers who operate in highly competitive markets. MRP NORTH AMERICA CAREERS Strength In Numbers: Military Recruitment. We at MRP believe veterans to be dynamic, tactful, and reliable individuals. Those individuals who have served in the military embody some of our most important core values such as respect, honesty, and accountability. Moving forward, we are concentrating our recruiting efforts on hiring and retaining

MRP PRELYTIX

SAP. Marketing complex solutions for multiple lines of businesses (LOBs) to customers worldwide is an ongoing challenge for SAP, an enterprise application software provider that has customers in more than 180 countries and over 21,000 partner companies globally. LEARN

MORE.

SALES & MARKETING CAREERS Joining MRP is about joining a culture of openness, collaboration, trust, and the invitation and expectation to have a voice. Big or small, each one of our offices is designed to spark innovation, inspiration and big ideas. Search below to view our latest job openings across the globe. MORE THAN A NEW SOURCE OF DATA More Than A Different Version Of Yet Another ABM Platform. For nearly 20 years, we’ve focused on the needs and challenges of enterprise sales and marketing teams. Your go-to-market strategy is sophisticated, encompassing multiple channels, geographies, partners, business units, and languages. MRP Prelytix is purpose-built to

simplify the

LEADING IN-MEMORY OPERATIONAL INTELLIGENCE The basis for Kx Technology is a unique integrated platform which includes a high-performance historical time-series columnar database called kdb+, an in-memory compute engine, and a real-time streaming processor all unified with an expressive query and programming

language called q.

WHAT IS ABM?

MRP, An Account Based Marketing Company. ABM services from an account based marketing company are a game-changer in many situations. It takes a level of commitment to the process and strategization to produce results, but they are always worthwhile. With MRP’s ABM tools, you cut out the ‘what ifs’, allowing you to focus solely on

the

MRP SOFTWARE AND SERVICES TERMS AND CONDITIONS MRP Prelytix Software and Services - Terms and Conditions ACCOUNT BASED MARKETING For enterprise organizations that serve multiple geographies, partners, lines of business, or industries, MRP Prelytix is the only Account Based Marketing platform designed to give you control of your data, visibility into your target market, and scale in the delivery of the highest impact engagement strategy. THE ONLY ENTERPRISE PREDICTIVE ABM PLAFORM Diversity, Equity, Inclusion. MRP acknowledges that our diverse workforce is key to our success and is committed to continued improvement, education, and action in order to create an environment where customers, employees, and partners feel respected, encouraged,

and valued.

MRP PRELYTIX

Enterprise ABM Requirements: Enterprise Administration – Support and coordinate account-based programs across multiple partners, business units, industries, and geographies. Integrated Data Intelligence – Advanced data management capable of integrating, maintaining, and operationalizing account structured data from CRM and Marketing Automation, as well as external data sources. MRP EXECUTIVE LEADERSHIP TEAM Jack, overseeing EMEA-R, joined MRP in 2003. As chief financial officer, he is responsible for providing strategic leadership to the Finance Department while also working closely with MRP’s parent company, First Derivatives, on corporate-level priorities. LEADING ACCOUNT-BASED MARKETING PLATFORM ABM advertising from an account based marketing company is a game-changer in many situations. It takes a level of commitment to the process and strategization to CHANNEL SALES & MARKETING Channel sales and marketing executives are tasked with the unenviable responsibility of juggling multiple priorities including partner recruitment, managing channel sales performance and ensuring market development funds are used wisely. THE NEXT GENERATION OF INSIDE SALES Improving the conversion of leads from marketing qualified to sales qualified is an issue we have solved for clients for nearly 20 years. Our global team of inside sales executives partner with your team to gain a deep understanding of your products and solutions, in order to THE ABC’S OF ACCOUNT BASED MARKETING TACTICS: WHAT YOU ITSMA’s definition of account-based marketing (ABM) is: “Treating individual accounts as a market in their own right”. The core idea is to create a completely aligned sales and marketing process that targets a very specific set of accounts – accounts that have the highest propensity to VISION FOR THE FUTURE OF DATA STORAGE TECHNOLOGY Discussing the evolution of computer memory and data storage technology, we take an in-depth look into Kx’s unique role in the

landscape of AI.

MRP PRELYTIXMRP MARKET RESOURCE PARTNERS

MRP Prelytix

ACCOUNT BASED MARKETING For enterprise organizations that serve multiple geographies, partners, lines of business, or industries, MRP Prelytix is the only Account Based Marketing platform designed to give you control of your data, visibility into your target market, and scale in the delivery of the highest impact engagement strategy. THE ONLY ENTERPRISE PREDICTIVE ABM PLAFORM Diversity, Equity, Inclusion. MRP acknowledges that our diverse workforce is key to our success and is committed to continued improvement, education, and action in order to create an environment where customers, employees, and partners feel respected, encouraged,

and valued.

MRP PRELYTIX

Enterprise ABM Requirements: Enterprise Administration – Support and coordinate account-based programs across multiple partners, business units, industries, and geographies. Integrated Data Intelligence – Advanced data management capable of integrating, maintaining, and operationalizing account structured data from CRM and Marketing Automation, as well as external data sources. MRP EXECUTIVE LEADERSHIP TEAM Jack, overseeing EMEA-R, joined MRP in 2003. As chief financial officer, he is responsible for providing strategic leadership to the Finance Department while also working closely with MRP’s parent company, First Derivatives, on corporate-level priorities. LEADING ACCOUNT-BASED MARKETING PLATFORM ABM advertising from an account based marketing company is a game-changer in many situations. It takes a level of commitment to the process and strategization to CHANNEL SALES & MARKETING Channel sales and marketing executives are tasked with the unenviable responsibility of juggling multiple priorities including partner recruitment, managing channel sales performance and ensuring market development funds are used wisely. THE NEXT GENERATION OF INSIDE SALES Improving the conversion of leads from marketing qualified to sales qualified is an issue we have solved for clients for nearly 20 years. Our global team of inside sales executives partner with your team to gain a deep understanding of your products and solutions, in order to THE ABC’S OF ACCOUNT BASED MARKETING TACTICS: WHAT YOU ITSMA’s definition of account-based marketing (ABM) is: “Treating individual accounts as a market in their own right”. The core idea is to create a completely aligned sales and marketing process that targets a very specific set of accounts – accounts that have the highest propensity to VISION FOR THE FUTURE OF DATA STORAGE TECHNOLOGY Discussing the evolution of computer memory and data storage technology, we take an in-depth look into Kx’s unique role in the

landscape of AI.

MRP PRELYTIXMRP MARKET RESOURCE PARTNERS

MRP Prelytix

PRODUCTS | WWW.MRPFD.COM Insights – These data signals are honed into actionable insights using the most advanced and fastest streaming analytics technology on the planet, Kx.Our AI and Machine Learning capabilities are so advanced, even clients can use our platform to create and test their own predictive analytic algorithms and deploy them within our

platform.

THE ONLY ENTERPRISE PREDICTIVE ABM PLAFORM Diversity, Equity, Inclusion. MRP acknowledges that our diverse workforce is key to our success and is committed to continued improvement, education, and action in order to create an environment where customers, employees, and partners feel respected, encouraged,

and valued.

THE NEXT GENERATION OF INSIDE SALES Improving the conversion of leads from marketing qualified to sales qualified is an issue we have solved for clients for nearly 20 years. Our global team of inside sales executives partner with your team to gain a deep understanding of your products and solutions, in order to MRP NORTH AMERICA CAREERS ABM presents a new set of challenges to marketers. Join the North America MRP team and help reshape the face of sales & marketing.

MRP PRELYTIX

Marketing complex solutions for multiple lines of businesses (LOBs) to customers worldwide is an ongoing challenge for SAP, an enterprise application software provider that has customers in more than 180 countries and over 21,000 partner companies globally. SALES & MARKETING CAREERS Sales & Marketing Careers -- INDUSTRY LEADER -- 19 of Top 20 Tech Companies Partner With Us. Find Out Why! Join MRP today! MORE THAN A NEW SOURCE OF DATA For nearly 20 years, we’ve focused on the needs and challenges of enterprise sales and marketing teams. Your go-to-market strategy is sophisticated, encompassing multiple channels, geographies, partners, business units, and languages. LEADING IN-MEMORY OPERATIONAL INTELLIGENCE The basis for Kx Technology is a unique integrated platform which includes a high-performance historical time-series columnar database called kdb+, an in-memory compute engine, and a real-time streaming processor all unified with an expressive query and programming

language called q.

WHAT IS ABM?

What does ABM stand for? This is a question that many people ask themselves when they hear it – this is because so many companies claim to deploys ABM strategies without going into what the meaning actually is – ABM stands for account based marketing. MRP SOFTWARE AND SERVICES TERMS AND CONDITIONS MRP Prelytix Software and Services - Terms and Conditions

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MRP PRELYTIX™: THE LEADER IN ENTERPRISE-CLASS ABM™ Independent Research Firm Finds MRP Prelytix BEST SUITED FOR LARGE ENTERPRISES

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REPORT: STATE OF ACCOUNT-BASED MARKETING 2021 Despite visible success, research shows that many companies are still hindered by poor sales/marketing alignment, difficulty developing target account personas and identifying the accounts that are likely

to purchase.

READ THE REPORT

NEW RESEARCH BENCHMARKS COVID’S IMPACT ON ABM New research across marketing leaders shows major differences between enterprises and SMBs when it comes to business disruption, velocity of change, and future ABM investment.

LEARN MORE

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THE ONLY ENTERPRISE-CLASS PREDICTIVE ACCOUNT BASED MARKETING

PLATFORM™

FOR ENTERPRISE ORGANIZATIONS THAT SERVE MULTIPLE GEOGRAPHIES, PARTNERS, LINES OF BUSINESS, OR INDUSTRIES, MRP PRELYTIX IS THE ONLY ACCOUNT BASED MARKETING PLATFORM DESIGNED TO GIVE YOU CONTROL OF YOUR DATA, VISIBILITY INTO YOUR TARGET MARKET, AND SCALE IN THE DELIVERY OF THE HIGHEST IMPACT ENGAGEMENT STRATEGY. LEARN MORE ABOUT ENTERPRISE-CLASS ABM MRP PRELYTIX™ AT A GLANCE In its simplest form, enterprise B2B marketers are trying to break down data silos, extract insights from customer data, deliver consistent multichannel marketing messages and monitor meaningful metrics. Only by simplifying the complexity of the enterprise operating environment, can the optimization of actions and delivery of measurable revenue returns be achieved. THAT’S WHAT WE DO. ENTERPRISE ADMINISTRATION Multi-tenant, coordinated, independent execution. MRP Prelytix permits each team to execute on their own but also collaborate in sharing insights, targeting approaches, and a common methodology for measurement. ACTIONABLE TARGET ACCOUNT INSIGHTS Real-time, AI driven recommendations. Combining intent signals with predictive models MRP Prelytix gives marketers a fuller picture of target accounts, one that becomes actionable at scale, enabling marketers to create ABM programs that adapt to audience needs and produce substantially more significant

results.

REAL-TIME SALES INTELLIGENCE Alerts, collaboration, account level insights. Proactively sharing such insights, MRP Prelytix forges a partnership with sales teams that goes beyond just ‘tossing leads over the fence’, providing them with a roadmap for actionable follow-up. INTEGRATED DATA INTELLIGENCE Platform integrations, data management. MRP Prelytix provides these enabling criteria to help you to re-assemble a precise picture of each target account, cultivate powerful insights, deliver personalization across channels, and achieve accurate program measurement. OMNICHANNEL ORCHESTRATION Dynamic & always on, personalize across 8 channels. MRP Prelytix provides the enterprise marketer with the control that allows them to coordinate activity priority between marketing teams when gaining attention from the same audiences and achieve message consistency for their orchestration across channels. REVENUE DRIVING ANALYTICS Account based, across platforms and channels Creating a single source of truth, MRP Prelytix sources data from surrounding sales and marketing systems, and results in reporting of these target account activities, enabling you to drill down from global results to individual programs, to a specific target account.

MARKETING

SALES

CHANNEL

MRP PRELYTIX FOR MARKETING MRP Prelytix is designed to shorten the time from the identification of a piece of relevant data, to the execution of the highest value marketing response, and to do this at scale, globally.

*

Data – Our platform consumes 1.5 trillion data signals per month. We ingest a wide variety of data, from client sales and marketing technology integrations to global newsfeeds and billions of pages on the open web, so our clients can have the most accurate and far-reaching knowledge of each target account.

*

Insights – These data signals are honed into actionable insights using the most advanced and fastest streaming analytics technology on the planet, Kx. Our AI and Machine Learning capabilities are so advanced, even clients can use our platform to create and test their own predictive analytic algorithms and deploy them within our

platform.

*

Actions – MRP Prelytix is the only platform capable of connecting insights to omnichannel orchestrated actions, using the client or built-in delivery infrastructure. From one interface, clients can create automated triggers and orchestration responses that can deliver in as many as eight delivery channels.

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MRP PRELYTIX FOR SALES Only 36% of companies executing ABM programs consider their sales and marketing teams to be tightly aligned. Because of this, too many ABM programs serve to separate the desired sales and marketing collaboration further and fragment their approach to every target

account.

The greatest misconception of account-based marketing is believing that any single function is responsible for the account-based strategy. Indeed, all departments on the revenue-generating side of your business are your partners in converting your marketing investments into attributable revenue. The objective here is to provide transparency in your ABM program and create a partnership with your sales peers, rather than merely “tossing leads over the fence.” Delivering account-focused engagement reports and making them viewable in the tools your sales team uses each day, MRP Prelytix proactively notifies specific account owners when their account moves in positive or negative manners, giving them a roadmap for actionable follow-up.

Learn More

MRP PRELYTIX FOR CHANNEL In a fragmented and disconnected operating environment, MRP clients can optimize MDF investments, track conversion by partner and tactic, and have consistent and measurable pipeline revenue reporting. To achieve this, we are the only ABM vendor to deliver our offering

across 3 groups:

*

‘To’ Partner Channel Programs – Using our proprietary database with more than 117,000 reseller organizations around the globe, we help channel marketing teams benchmark the completeness of their current partner selection and manage this ecosystem with the highest level of intelligence.

*

‘With’ Partner Channel Programs – MRP drives thousands of 1:1 partner marketing consultations each year. Our goal is to provide a white-glove marketing experience focused on understanding the partner’s target market, priority accounts, and annual business

goals.

*

‘Through’ Partner Channel Programs – MRP is the only provider of true multi-partner ABM programs available today. Built into our platform, we execute across eight channels and track performance directly into your CRM. We put you in control of your MDF, conversion, and pipeline objectives.

Learn More

ACHIEVING ENTERPRISE ABM SUCCESS We understand ABM. We’ve innovated and deployed account-based strategies for almost 20 years, nearly twice as long as the next

oldest vendor.

We understand the enterprise environment. Today, we power more than 1,000 ABM engines into 110 countries, across 6 continents, using 8 channels and 20 languages. Discover how our technology and services empower client sales and marketing teams to simplify the complexity of their environment using real-time predictive analytics and insights to direct, coordinate, and execute the world’s most powerful ABM programs. EXPLORE SUCCESS STORIES

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