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https://www.matelso.com/hubfs/matelso-com_3-1.mp4 THE CALL TRACKING SOLUTION Leading marketing tool for evaluating telephone calls (call tracking) for companies, agencies, marketplaces & portals.

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CALL TRACKING FOR AGENCIES Agencies are always looking for innovative solutions for their clients. Call Tracking is an easy way for customers to document their own output, while also improving performance. We offer solutions specifically designed for agencies.

AGENCIES

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CALL TRACKING FOR PORTALS Portals and marketplaces face the challenge of providing the best possible services to sellers and buyers, finding a suitable pricing model, and asserting themselves against competitors. Call Tracking has solutions specially designed for use on portals and marketplaces.

PORTALS

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CALL TRACKING FOR MARKETING In marketing, you can only optimize what you know. Call Tracking provides decisive insights into call leads as a basis for improved marketing performance. Which advertising measure, campaign, or keyword performs best? Call Tracking provides the answers.

MARKETING

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CALL TRACKING FOR SALES Telephony still plays an enormously important role in a customer’s decision-making process. In the world of sales, it is extremely important not to miss any calls, i.e. sales opportunities. Knowing information about the caller and their customer journey before the start of the call provides crucial advantages.

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CALLS AN IMPORTANT FACTOR IN ONLINE MARKETING According to current statistics and surveys, and contrary to popular belief, the telephone is enjoying increasing popularity. Particularly when it comes to consultations and sales, users are increasingly turning to the telephone rather than filling out complicated forms or searching for answers to their questions on complicated websites or in

chat functions.

So, don’t forget that these calls are an important part of your successful marketing strategy – use key call tracking insights to optimize all aspects of your marketing campaign.

KEY FEATURES

Call tracking supplies valuable information about inbound calls and shows how marketing campaigns are actually performing. Quantitative insights such as the number of calls generated by a marketing campaign or which calls were accepted and which were not. Qualitative insights such as when a call was made, how long a conversation lasted or the value of an inbound call.

TESTIMONIALS

THE MARKETING QUESTIONS THAT CALL TRACKING ANSWERS Which campaign generated the call? How much revenue did the call generate? Which advertising channels generate more calls? To which category should the call be assigned? What website was the caller visiting? Was the call accepted?

WHY CHOOSE MATELSO?

matelso has been an active player on the market for over 10 years and is a renowned pioneer and thinkleader in the sector. By using servers based in Germany, matelso is able to offer call tracking technology that complies fully with GDPR requirements. In addition to offering telephone numbers in over 70 countries, matelso is also a provider/carrier in Germany, Italy, Austria, France and Belgium as well as in the Netherlands and Switzerland. matelso serves customers in various different sectors, using its broad spectrum of expertise in all kinds of call tracking applications. Testimonials from matelso’s customer base speak for

themselves:

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“I was surprised at how fast and easy it is to set up matelso call tracking. I’m impressed by the result! The many features offered by the matelso control panel are ideally tailored to the dynamic business environment in which we operate. Working with you is a lot of fun”.

Finn Hassold

Product Management, Search & Display Team Leader

Heise RegioConcept

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“With matelso as an innovation-driven and competent call tracking partner, we have already been able to implement numerous projects. We were impressed by the product itself thanks to its ease of implementation, as well as its seamless integration into third-party tools such as Google Analytics”. SEBASTIAN POSPISCHIL Director of Digital Analytics, United Digital Group

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“Thanks to the use of matelso numbers, we can now measure our most important contact channel telephone calls. This gives us an accurate insight into the success of the various channels. And, thanks to the differentiating of phone numbers, even at location level”.

FABIAN LEHMANN

Online Marketing Team Leader, ComCave College

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“I was surprised at how fast and easy it is to set up matelso call tracking. I’m impressed by the result! The many features offered by the matelso control panel are ideally tailored to the dynamic business environment in which we operate. Working with you is a lot of fun”.

Finn Hassold

Product Management, Search & Display Team Leader

Heise RegioConcept

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“With matelso as an innovation-driven and competent call tracking partner, we have already been able to implement numerous projects. We were impressed by the product itself thanks to its ease of implementation, as well as its seamless integration into third-party tools such as Google Analytics”. SEBASTIAN POSPISCHIL Director of Digital Analytics, United Digital Group

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FULLY CUSTOMIZED CALL TRACKING There are countless scenarios in which call tracking technology can be used to good effect. The strength of matelso technology lies in its ability to adapt to the most diverse requirements of the market and industry. However, we usually distinguish between just two call

tracking variants.

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STATIC CALL TRACKING Static call tracking is the static linking of a telephone number with a marketing campaign, i.e. one number per channel, advert or campaign. Each call is counted and attributed to the relevant marketing

campaign.

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DYNAMIC CALL TRACKING Dynamic call tracking produces more detailed results than static call tracking. Here, a link between a website visitor and a telephone number is used to later break the source down to ad, medium or keyword level. Each call is tracked and valuable data pushed to your marketing tool for detailed evaluations and matching.

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Frank G. Froux

Founder & CEO

“Only by including calls as part of the customer journey in your evaluations can you successfully optimize advertising efficiency and conversions.”

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10 years

Call Tracking Know How

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Copyright © 2019 matelso GmbH. Some things just go faster by using the phone.. ANY QUESTIONS ABOUT PRICING OR OUR CALL TRACKING TECHNOLOGY? Do not hesitate and get yout individual callback by one of our call

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