HOW WILL MARKETING CHANGE IN THE FUTURE? 10 DEADLY SINS OF MARKETING AND HOW TO AVOID THEM Solutions: The company should move from zero-sum thinking to positive-sum thinking; and do better in managing employees, supplier relations, distributors, dealers, and investors. Deadly Sin 5: The company is poor at finding new opportunities. Signs: The firm’s success relies on a product that was developed long ago and there is

little

SUSTAINABLE MARKETING STRATEGIES 3. Tell a Story About Your Brand. One of the most effective sustainable marketing strategies you can implement is telling a story. Many green brands are using their websites to tell elaborate stories, publishing interesting videos on YouTube, becoming active on social media, and sponsoring related events to get their brand story heard. NEW PRODUCT DEVELOPMENT CHALLENGES CULTURAL DIFFERENCES IN MARKETING VALUE-BASED MARKET SEGMENTATION Market segmentation is one of the most important tasks in marketing. Particular attention should be paid to value-based market segmentation. Identifying subgroups in a market guides marketing and sales decision-making and thereby makes the marketing and pricing process much more effective. FACTORS INFLUENCING THE ADOPTION PROCESS Personal influence is the effect one person has on another person’s attitude or purchase probability. Although personal influence is an important factor, its significance is greater in some situations and for some individuals than for others. Personal influence is most important in the evaluation stage of the adoption process. In

addition, it

CULTURAL BLUNDERS IN MARKETING Examples of cultural blunders in marketing. Mistakes can happen with translations. Schweppes Tonic Water became Schweppes Toilet Water in Italy. Ikea, the Swedish furniture giant, almost named a desk “Fartfull” before someone realized that probably wasn’t a good

name for it.

WHY MOST MARKETING STRATEGIES FAIL THE COFFEE ORDER – Why most Marketing Strategies fail. This happens far too often. Instead of fully committing to the decision to ‘do inbound’ or ‘do social media,’ executives tend to dip their toe in the water and start small. Their buying decision is typically based solely on price, and they want as little investment (time, energy DIFFERENCES BETWEEN NON-PROFIT MARKETING AND FOR-PROFIT The key differences between non-profit marketing and for-profit marketing include the aspects discussed below. With non-profit ‘products’, there is typically a weaker unique selling proposition (USP), involving weaker direct benefits, which makes it more difficult to direct target audience behavior in HOW WILL MARKETING CHANGE IN THE FUTURE? 10 DEADLY SINS OF MARKETING AND HOW TO AVOID THEM Solutions: The company should move from zero-sum thinking to positive-sum thinking; and do better in managing employees, supplier relations, distributors, dealers, and investors. Deadly Sin 5: The company is poor at finding new opportunities. Signs: The firm’s success relies on a product that was developed long ago and there is

little

SUSTAINABLE MARKETING STRATEGIES 3. Tell a Story About Your Brand. One of the most effective sustainable marketing strategies you can implement is telling a story. Many green brands are using their websites to tell elaborate stories, publishing interesting videos on YouTube, becoming active on social media, and sponsoring related events to get their brand story heard. NEW PRODUCT DEVELOPMENT CHALLENGES CULTURAL DIFFERENCES IN MARKETING VALUE-BASED MARKET SEGMENTATION Market segmentation is one of the most important tasks in marketing. Particular attention should be paid to value-based market segmentation. Identifying subgroups in a market guides marketing and sales decision-making and thereby makes the marketing and pricing process much more effective. FACTORS INFLUENCING THE ADOPTION PROCESS Personal influence is the effect one person has on another person’s attitude or purchase probability. Although personal influence is an important factor, its significance is greater in some situations and for some individuals than for others. Personal influence is most important in the evaluation stage of the adoption process. In

addition, it

CULTURAL BLUNDERS IN MARKETING Examples of cultural blunders in marketing. Mistakes can happen with translations. Schweppes Tonic Water became Schweppes Toilet Water in Italy. Ikea, the Swedish furniture giant, almost named a desk “Fartfull” before someone realized that probably wasn’t a good

name for it.

WHY MOST MARKETING STRATEGIES FAIL THE COFFEE ORDER – Why most Marketing Strategies fail. This happens far too often. Instead of fully committing to the decision to ‘do inbound’ or ‘do social media,’ executives tend to dip their toe in the water and start small. Their buying decision is typically based solely on price, and they want as little investment (time, energy DIFFERENCES BETWEEN NON-PROFIT MARKETING AND FOR-PROFIT The key differences between non-profit marketing and for-profit marketing include the aspects discussed below. With non-profit ‘products’, there is typically a weaker unique selling proposition (USP), involving weaker direct benefits, which makes it more difficult to direct target audience behavior in 7PS OF THE MARKETING MIX Promotion is one of the 7Ps of the marketing mix techniques used by companies to communicate their customer offerings. It is a combination of advertising, exhibitions, digital marketing, and other elements to pave the way for dialogue with clients. Promotion ought to communicate not only the perks obtained from a product but also its features. MARKETING CONSIDERATIONS FOR DEVELOPING MARKETS 4. The Capability Of Your Company. Your target market can be very attractive, but one of the most important marketing considerations for developing markets should be whether your company is actually able to serve it effectively. You must ensure that you have enough resources

to

HOW TO WRITE A MARKETING PLAN Business Mission ; The business mission is a statement encompassing the whole operation, often following a general goal, for instance to be ‘market leader’ or ‘the most innovative supplier of goods and services’ within a selected industry.. Corporate Objective ; The corporate objective covers the specifics of the business mission statement. Usually objectives are given in quantifiable WHY MOST MARKETING STRATEGIES FAIL THE COFFEE ORDER – Why most Marketing Strategies fail. This happens far too often. Instead of fully committing to the decision to ‘do inbound’ or ‘do social media,’ executives tend to dip their toe in the water and start small. Their buying decision is typically based solely on price, and they want as little investment (time, energy INDIVIDUAL PRODUCT DECISIONS Individual product decisions required can be sorted into five categories or stages. Firstly, we look at product attributes. Branding and packaging follow. The individual product decisions are completed by labelling and product support services. Individual Product Decisions – Decisions in the development and marketing of individual

products.

FUNCTIONS OF DISTRIBUTORS Firstly, distributors fulfil a role that may be quite obvious: they buy and hold stocks for the manufacturer. In most cases, distributors actually buy the goods from the manufacturer, which frees up working capital for the manufacturer. Secondly, the functions of distributors involve that of combining manufacturers’ outputs. CULTURAL BLUNDERS IN MARKETING Examples of cultural blunders in marketing. Mistakes can happen with translations. Schweppes Tonic Water became Schweppes Toilet Water in Italy. Ikea, the Swedish furniture giant, almost named a desk “Fartfull” before someone realized that probably wasn’t a good

name for it.

B2B MARKET CHARACTERISTICS The B2B Market Characteristics – Larger, more extensive, more complex. You go into a shop and buy your groceries. That is the B2C market, Business to Consumer. But before the products you buy arrive at the B2C market, they pass many stages of the B2B Market, the Business to Business Market. Before products can be sold to consumers,

the

ONLINE MARKETING VS OFFLINE MARKETING Online marketing, also called online advertising, is a form of advertising which uses the internet to deliver marketing messages to consumers or companies. There are several main strategies for online marketing, starting off with Search Engine Optimization (SEO). SEO is an organic way of climbing to the top of search pages. EVALUATING MARKET SEGMENTS ARCHIVES by Maximilian Claessens 6th April 2015. written by Maximilian Claessens. We have learnt in the section Market Segmentation that a company cannot serve all consumers in the total market. Their variety and that of their needs is simply too large. Therefore, we have segmented the market, by dividing it up into small segments. Now, we

should target

10 DEADLY SINS OF MARKETING AND HOW TO AVOID THEM Solutions: The company should move from zero-sum thinking to positive-sum thinking; and do better in managing employees, supplier relations, distributors, dealers, and investors. Deadly Sin 5: The company is poor at finding new opportunities. Signs: The firm’s success relies on a product that was developed long ago and there is

little

HOW WILL MARKETING CHANGE IN THE FUTURE? SUSTAINABLE MARKETING STRATEGIES 3. Tell a Story About Your Brand. One of the most effective sustainable marketing strategies you can implement is telling a story. Many green brands are using their websites to tell elaborate stories, publishing interesting videos on YouTube, becoming active on social media, and sponsoring related events to get their brand story heard. NEW PRODUCT DEVELOPMENT CHALLENGES CULTURAL DIFFERENCES IN MARKETING UNDERSTANDING YOUR CUSTOMERS’ NEEDS: HOW TO USE THE Use Social Media To Your Advantage. As well as SEO information, you should also use social media platforms, such as Facebook, Twitter and Instagram to understand the latest trends in your industry and what your target consumers are looking for from companies like yours. Social media is a great place to start, as many users are unguarded

and use

VALUE-BASED MARKET SEGMENTATION Market segmentation is one of the most important tasks in marketing. Particular attention should be paid to value-based market segmentation. Identifying subgroups in a market guides marketing and sales decision-making and thereby makes the marketing and pricing process much more effective. DIFFERENCES BETWEEN NON-PROFIT MARKETING AND FOR-PROFIT The key differences between non-profit marketing and for-profit marketing include the aspects discussed below. With non-profit ‘products’, there is typically a weaker unique selling proposition (USP), involving weaker direct benefits, which makes it more difficult to direct target audience behavior in HOW SOCIAL MEDIA HAS CHANGED THE WAY OF DIGITAL MARKETINGSEE MORE ON MARKETING-INSIDER.EU FACTORS INFLUENCING THE ADOPTION PROCESS Personal influence is the effect one person has on another person’s attitude or purchase probability. Although personal influence is an important factor, its significance is greater in some situations and for some individuals than for others. Personal influence is most important in the evaluation stage of the adoption process. In

addition, it

10 DEADLY SINS OF MARKETING AND HOW TO AVOID THEM Solutions: The company should move from zero-sum thinking to positive-sum thinking; and do better in managing employees, supplier relations, distributors, dealers, and investors. Deadly Sin 5: The company is poor at finding new opportunities. Signs: The firm’s success relies on a product that was developed long ago and there is

little

HOW WILL MARKETING CHANGE IN THE FUTURE? SUSTAINABLE MARKETING STRATEGIES 3. Tell a Story About Your Brand. One of the most effective sustainable marketing strategies you can implement is telling a story. Many green brands are using their websites to tell elaborate stories, publishing interesting videos on YouTube, becoming active on social media, and sponsoring related events to get their brand story heard. NEW PRODUCT DEVELOPMENT CHALLENGES CULTURAL DIFFERENCES IN MARKETING UNDERSTANDING YOUR CUSTOMERS’ NEEDS: HOW TO USE THE Use Social Media To Your Advantage. As well as SEO information, you should also use social media platforms, such as Facebook, Twitter and Instagram to understand the latest trends in your industry and what your target consumers are looking for from companies like yours. Social media is a great place to start, as many users are unguarded

and use

VALUE-BASED MARKET SEGMENTATION Market segmentation is one of the most important tasks in marketing. Particular attention should be paid to value-based market segmentation. Identifying subgroups in a market guides marketing and sales decision-making and thereby makes the marketing and pricing process much more effective. DIFFERENCES BETWEEN NON-PROFIT MARKETING AND FOR-PROFIT The key differences between non-profit marketing and for-profit marketing include the aspects discussed below. With non-profit ‘products’, there is typically a weaker unique selling proposition (USP), involving weaker direct benefits, which makes it more difficult to direct target audience behavior in HOW SOCIAL MEDIA HAS CHANGED THE WAY OF DIGITAL MARKETINGSEE MORE ON MARKETING-INSIDER.EU FACTORS INFLUENCING THE ADOPTION PROCESS Personal influence is the effect one person has on another person’s attitude or purchase probability. Although personal influence is an important factor, its significance is greater in some situations and for some individuals than for others. Personal influence is most important in the evaluation stage of the adoption process. In

addition, it

INDIVIDUAL PRODUCT DECISIONS Individual product decisions required can be sorted into five categories or stages. Firstly, we look at product attributes. Branding and packaging follow. The individual product decisions are completed by labelling and product support services. Individual Product Decisions – Decisions in the development and marketing of individual

products.

CULTURAL DIFFERENCES IN MARKETING Here are some significant cultural factors that businesses intending to move to the international stage should consider. 1. Language. Languages are some of the major cultural differences in marketing that companies ought to understand before they market their products and services in a foreign country. Previously, grave mistakes have

occurred

MARKETING CONSIDERATIONS FOR DEVELOPING MARKETS 4. The Capability Of Your Company. Your target market can be very attractive, but one of the most important marketing considerations for developing markets should be whether your company is actually able to serve it effectively. You must ensure that you have enough resources

to

MARKET SEGMENTATION CRITERIA In order to segment markets appropriately, you must combine the most relevant segmentation criteria for your company and product. The combination of market segmentation criteria should lead to market segments that are measurable, accessible, substantial and actionable. The result should be precise, better-defined target groups. UNDERSTANDING YOUR CUSTOMERS’ NEEDS: HOW TO USE THE Use Social Media To Your Advantage. As well as SEO information, you should also use social media platforms, such as Facebook, Twitter and Instagram to understand the latest trends in your industry and what your target consumers are looking for from companies like yours. Social media is a great place to start, as many users are unguarded

and use

CULTURAL BLUNDERS IN MARKETING Examples of cultural blunders in marketing. Mistakes can happen with translations. Schweppes Tonic Water became Schweppes Toilet Water in Italy. Ikea, the Swedish furniture giant, almost named a desk “Fartfull” before someone realized that probably wasn’t a good

name for it.

PRICE ADJUSTMENT STRATEGIES Price Adjustment Strategies – Adjusting prices for different markets. Companies must adjust their basic prices to account for differences in customers and situations. There are seven price adjustment strategies: Discount and allowance pricing, segmented pricing, psychological pricing, promotional pricing, geographical pricing, dynamic pricing WHY MOST MARKETING STRATEGIES FAIL THE COFFEE ORDER – Why most Marketing Strategies fail. This happens far too often. Instead of fully committing to the decision to ‘do inbound’ or ‘do social media,’ executives tend to dip their toe in the water and start small. Their buying decision is typically based solely on price, and they want as little investment (time, energy CUSTOMER VALUE-BASED PRICING Customer value-based pricing uses buyers’ perceptions of value (not the seller’s cost!) as the key to pricing. Customer value-based pricing is setting price based on buyers’ perceptions of value. Therefore, the marketer cannot design a product and marketing programme and afterwards set the price. Instead, price is an integral

part of the

EVALUATING MARKET SEGMENTS ARCHIVES by Maximilian Claessens 6th April 2015. written by Maximilian Claessens. We have learnt in the section Market Segmentation that a company cannot serve all consumers in the total market. Their variety and that of their needs is simply too large. Therefore, we have segmented the market, by dividing it up into small segments. Now, we

should target

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The Macro Environment – Six Forces in the Environment of a Business The New Product Development Process (NPD) – Obtain new Products 4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products Three Levels of Product – Core Value, Actual Product, Augmented

Product

Characteristics of Services: What is a Service – And what makes it

so special?

Branding Decisions – 4 Brand Strategy Decisions to Build strong

Brands

Product Mix decisions – Width, length, depth and consistency Product Life Cycle Stages (PLC) – Managing the Product Life Cycle Characteristics of the Product Life Cycle Stages and their Marketing

Implications

Cost-based Pricing – Pricing based on Costs Categories of New Products – What is a New Product? Product Mix Pricing Strategies – Pricing the Product Mix

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* New View on Marketing * Next-Gen Marketing Tool: Virtual Reality * Advertising Evolution * The 5 Don’ts of Presentations * Successful Mobile Marketing * Why Most Marketing Strategies Fail * How to create a Marketing Plan – 8 Steps * How to write a good Marketing Plan * 5 Don’ts of LinkedIn * Using Social Media in Marketing

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by Maximilian Claessens HOW TO MAKE INSTAGRAM WORK FOR YOUR BUSINESS – USING INSTAGRAM IN... by Maximilian Claessens 6 EFFECTIVE MARKETING STRATEGIES TO REACH COLLEGE STUDENTS by Maximilian Claessens TOP 7 ESSENTIAL DIGITAL MARKETING CONSIDERATIONS TO GROW YOUR BUSINESS by Maximilian Claessens HOW TO UNDERSTAND YOUR PRODUCT USERS PROBLEMS AND NEEDS by Maximilian Claessens TIKTOK MARKETING – 3 TIPS FOR USING TIKTOK TO BUILD A BRAND by Maximilian Claessens by Maximilian Claessens

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* Home

* Updates

* Marketing Explained * I: Marketing and the marketing process * Definition: What is Marketing? * The Marketing Process * The 5 Marketing Concepts * The Marketing Strategy * Market Segmentation

* Market Targeting

* Differentiation and Positioning

* Differentiation

* Positioning

* The Marketing Mix – The 4 Ps * Marketing Instruments * Portfolio Analysis: Boston Matrix * Portfolio Planning: Growth and Downsizing

* SWOT Analysis

* Definition of Product and Service * II: Understanding the marketplace * The Macro Environment * The Buyer Black Box – Buyer’s Characteristics * The Buyer Decision Process * B2B Market Characteristics * Customer Lifetime Value * Customer Relationship Groups * III: Designing a marketing strategy * How to create a Marketing Plan – 8 Steps * The Consumer Product * Three Levels of Product * 4 Types of Consumer Products * Different Types of Consumer Products * Product Line and Product Mix Decisions * Individual Product Decisions * Product Line Decisions * Product Mix Decisions * New Product Development (NPD) * The New Product Development Process * New Product Development Strategies * Pricing Strategies

* What is a Price?

* 3 Major Pricing Strategies * Customer Value-based Pricing * Cost-based Pricing * Additional Pricing Considerations * New Product Pricing * Product Mix Pricing Strategies * Price Adjustment Strategies * Initiating price changes * Product Life Cycle (PLC) * Product Life Cycle Stages (PLC) * Product Life Cycle Strategies * Branding Decisions * Characteristics of Services

* Interesting

* New View on Marketing * Next-Gen Marketing Tool: Virtual Reality * Advertising Evolution * The 5 Don’ts of Presentations * Successful Mobile Marketing * Why Most Marketing Strategies Fail * How to create a Marketing Plan – 8 Steps * How to write a good Marketing Plan * 5 Don’ts of LinkedIn * Using Social Media in Marketing

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* What is SEO?

* How Search Engines work

* How to do SEO?

* About Marketing-Insider

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