LUS BRANDS - LOVE UR SELF - LOVE UR CURLSWHAT'S YOUR CURL TYPEWHICH FORMULA SHOULD I USEOUR PRODUCTSHOMEABOUT LUSREWARDS Each product in the 'Love Ur Curls' line is hypoallergenic, non-irritant, and safe for sensitive skin! All of our products have been dermatologist tested & approved. Each product in the 'Love Ur Curls' line is hypoallergenic, non-irritant, and safe for sensitive

skin!

ALL PRODUCTS

ALL PRODUCTS BEST SELLERLUS 3-STEP SYSTEMLUS Signature Scent Sold out SHOP NOW —— LUS Signature —— SULFATE-FREE SHAMPOO Sold out SILICONE-FREE CONDITIONER Sold out ALL-IN-ONE Sold out 3-STEP SYSTEM Sold out Sold out Sold out Sold out Sold out Sold out BRAND-NEW!—— Fragrance-Free —— Same formula, same results, no added

SHOP ALL-IN-ONES

Repair, hydrate, and style your hair all in one easy step! Shop All-in-Ones for Wavy, Curly, and Kinky-Coily. Dermatologist-approved. Cruelty-free. Vegan.

OUR KEY INGREDIENTS

After months of research and development in the lab (and several failed attempts at creating the perfect curl formulas) we selected the following key ingredients because they simply worked and delivered on the promised effects. MORINGA OIL. Nicknamed the “miracle tree” for its many healing properties, moringa is full of vitamins, minerals REAL PEOPLE, REAL RESULTS Love Ur Curls is a line made for curly-haired women by curly-haired women. We feature real people with real results. See what people are

saying about LUS!

7 TIPS FOR NAILING UR LUS You can see our founder demo this here. Add a bit of water (try sticking your whole head under the running water for 1–2 secs) and then slowly detangle using your fingers or curl-appropriate comb, a bit more water, a bit more detangling, until ahhh—you’ve got a silky smooth, tangle-free mane. 4. LUS BRANDS - LOVE UR SELF - LOVE UR CURLSWHAT'S YOUR CURL TYPEWHICH FORMULA SHOULD I USEOUR PRODUCTSHOMEABOUT LUSREWARDS Each product in the 'Love Ur Curls' line is hypoallergenic, non-irritant, and safe for sensitive skin! All of our products have been dermatologist tested & approved. Each product in the 'Love Ur Curls' line is hypoallergenic, non-irritant, and safe for sensitive

skin!

ALL PRODUCTS

ALL PRODUCTS BEST SELLERLUS 3-STEP SYSTEMLUS Signature Scent Sold out SHOP NOW —— LUS Signature —— SULFATE-FREE SHAMPOO Sold out SILICONE-FREE CONDITIONER Sold out ALL-IN-ONE Sold out 3-STEP SYSTEM Sold out Sold out Sold out Sold out Sold out Sold out BRAND-NEW!—— Fragrance-Free —— Same formula, same results, no added

SHOP ALL-IN-ONES

Repair, hydrate, and style your hair all in one easy step! Shop All-in-Ones for Wavy, Curly, and Kinky-Coily. Dermatologist-approved. Cruelty-free. Vegan.

OUR KEY INGREDIENTS

After months of research and development in the lab (and several failed attempts at creating the perfect curl formulas) we selected the following key ingredients because they simply worked and delivered on the promised effects. MORINGA OIL. Nicknamed the “miracle tree” for its many healing properties, moringa is full of vitamins, minerals 7 TIPS FOR NAILING UR LUS You can see our founder demo this here. Add a bit of water (try sticking your whole head under the running water for 1–2 secs) and then slowly detangle using your fingers or curl-appropriate comb, a bit more water, a bit more detangling, until ahhh—you’ve got a silky smooth, tangle-free mane. 4. SHOP NOW - WHAT'S UR CURL TYPE? Curly hair simplified. Shop LUS products in Wavy, Curly, and Kinky-Coily. Dermatologist-approved. Cruelty-free. Vegan.

SHOP 3-STEP SYSTEMS

Skip the layering and simplify your curly hair routine. Shop LUS 3-Step Systems for all curl types. Dermatologist-approved. Cruelty-free. Vegan. LUS DETANGLE & STYLE BRUSH Bye bye, tangles. Hello, curls! This baby works through the toughest knots, leaving curls tangle-free and ultra-defined. Patented Technology With over 400 uniquely positioned round-tip bristles, the patented technology in the LUS Detangle & Style Brush makes detangling and styling simple and pain-free! Specifications: 8.66” L x 4.0 W” Caution: Should not be used with heat Directions LUS INFINITY SPRAY BOTTLE These beautiful continuous mist spray water bottles are a perfect companion to our all-in-ones! Use to add water easily to your sectioned hair, while working in your formula. You can also use these to refresh "next day" curls. Available in white, 200mL. Sold empty. CURL TRAINING 101: THE KEY TO CLUMPING YOUR CURLS Clumping is when your curls gather together and form bunches or clumps. The more strands you have per clump the easier it is to see your curl definition and the bigger your curl becomes. Not to mention, clumped curls tend to look shinier and healthier than frizzy thin curls. So, before you give up on your quest for the clump, try out our

curl

DO YOUR CURLS NEED CLARIFYING? What is Clarifying? Clarifying is a deep cleaning of both your hair and scalp that's meant to give your curls a fresh start. The result? Curls that feel weightless, look shiny and are easier to style. More importantly, clarifying improves the overall health of your hair because a healthy scalp = healthy hair follicles! And healthy hair follicles means faster growth and more luscious curls THE CURLY HAIR DEBATE: AIR DRYING VS. DIFFUSING The Cons. Wet hair: Even if you are multi-tasking, air drying can take a while (for some curlies it takes up to 8hrs to fully dry their hair using this method). 😱 If you've got a short curly style going on, then you may not mind leaving the house with wet hair. However, the longer and thicker your curls are, the longer it will take for them to

air dry.

WORKING WITH UR POROSITY All you need to do is grab a clear glass, fill it with water, and place it on your bathroom counter. Then, pluck a strand of hair, drop it in the glass, and watch what happens. If it sinks all the way to the bottom, you’ve got high-porosity hair! If the strand only drops to the middle of the glass, then you’ve got medium-porosity WHY DID MY CURL TYPE CHANGE? The Root Cause. Now that we know what a big role our follicles play in shaping our curls, it is likely that major changes in textures start at the root of your hair. That being said, it is possible for the shape of your follicles to change. Bodily changes like age, health, hormones, stress and diet are all factors that can impact the

landscape

LUS BRANDS - LOVE UR SELF - LOVE UR CURLSWHAT'S YOUR CURL TYPEWHICH FORMULA SHOULD I USEOUR PRODUCTSHOMEABOUT LUSREWARDS Each product in the 'Love Ur Curls' line is hypoallergenic, non-irritant, and safe for sensitive skin! All of our products have been dermatologist tested & approved. Each product in the 'Love Ur Curls' line is hypoallergenic, non-irritant, and safe for sensitive

skin!

ALL PRODUCTS

ALL PRODUCTS BEST SELLERLUS 3-STEP SYSTEMLUS Signature Scent Sold out SHOP NOW —— LUS Signature —— SULFATE-FREE SHAMPOO Sold out SILICONE-FREE CONDITIONER Sold out ALL-IN-ONE Sold out 3-STEP SYSTEM Sold out Sold out Sold out Sold out Sold out Sold out BRAND-NEW!—— Fragrance-Free —— Same formula, same results, no added 7 TIPS FOR NAILING UR LUS You can see our founder demo this here. Add a bit of water (try sticking your whole head under the running water for 1–2 secs) and then slowly detangle using your fingers or curl-appropriate comb, a bit more water, a bit more detangling, until ahhh—you’ve got a silky smooth, tangle-free mane. 4.

OUR KEY INGREDIENTS

After months of research and development in the lab (and several failed attempts at creating the perfect curl formulas) we selected the following key ingredients because they simply worked and delivered on the promised effects. MORINGA OIL. Nicknamed the “miracle tree” for its many healing properties, moringa is full of vitamins, minerals SHOP NOW - WHAT'S UR CURL TYPE? Curly hair simplified. Shop LUS products in Wavy, Curly, and Kinky-Coily. Dermatologist-approved. Cruelty-free. Vegan. TAKE OUR CURL TYPE QUIZ Type 3 hair forms ringlets that range from loose and bouncy to tight and springy. You fall in the curly range if most of your strands form a clearly defined corkscrew spiral. Type 4 hair forms small, very tight ringlets that may form a cylinder or zig-zag shape. Kinky-Coily

hair

HOW-TO TAKE CARE OF NATURALLY GRAY CURLY HAIR However, we know that many people look at gray hair as an indicator of stress (think Obama’s hair before and after his presidency). Most studies show that stress doesn’t directly cause hair to turn gray, but it can cause hair to shed much faster than normal. If your hair has already started graying, high stress levels could cause more strands to shed, leaving room for new gray hairs to 9 ESSENTIAL TIPS FOR WHY YOUR CURLS ARE FRIZZY Instead, hold your diffuser nice and steady for 5-15 seconds per section. Learn more about how to properly diffuse here. Now, let’s tackle air drying. Rule one: don’t touch your hair while it air-dries. Rule two: avoid using a terry cloth towel (the longer fibres will catch the curls and make them frizzy). DO YOUR CURLS NEED CLARIFYING? What is Clarifying? Clarifying is a deep cleaning of both your hair and scalp that's meant to give your curls a fresh start. The result? Curls that feel weightless, look shiny and are easier to style. More importantly, clarifying improves the overall health of your hair because a healthy scalp = healthy hair follicles! And healthy hair follicles means faster growth and more luscious curls HOW TO TREAT EXTREMELY DRY AND DAMAGED CURLY HAIR Start by incorporating a 5-minute scalp massage into your nightly routine. Add a tiny amount of oil to the tips of your fingertips and use little circles to gently massage it into your scalp. It’ll help you wind down after a long day while also stimulating blood flow circulation and maintaining a healthy head of hair. LUS BRANDS - LOVE UR SELF - LOVE UR CURLSWHAT'S YOUR CURL TYPEWHICH FORMULA SHOULD I USEOUR PRODUCTSHOMEABOUT LUSREWARDS Each product in the 'Love Ur Curls' line is hypoallergenic, non-irritant, and safe for sensitive skin! All of our products have been dermatologist tested & approved. Each product in the 'Love Ur Curls' line is hypoallergenic, non-irritant, and safe for sensitive

skin!

ALL PRODUCTS

ALL PRODUCTS BEST SELLERLUS 3-STEP SYSTEMLUS Signature Scent Sold out SHOP NOW —— LUS Signature —— SULFATE-FREE SHAMPOO Sold out SILICONE-FREE CONDITIONER Sold out ALL-IN-ONE Sold out 3-STEP SYSTEM Sold out Sold out Sold out Sold out Sold out Sold out BRAND-NEW!—— Fragrance-Free —— Same formula, same results, no added 7 TIPS FOR NAILING UR LUS You can see our founder demo this here. Add a bit of water (try sticking your whole head under the running water for 1–2 secs) and then slowly detangle using your fingers or curl-appropriate comb, a bit more water, a bit more detangling, until ahhh—you’ve got a silky smooth, tangle-free mane. 4.

OUR KEY INGREDIENTS

After months of research and development in the lab (and several failed attempts at creating the perfect curl formulas) we selected the following key ingredients because they simply worked and delivered on the promised effects. MORINGA OIL. Nicknamed the “miracle tree” for its many healing properties, moringa is full of vitamins, minerals SHOP NOW - WHAT'S UR CURL TYPE? Curly hair simplified. Shop LUS products in Wavy, Curly, and Kinky-Coily. Dermatologist-approved. Cruelty-free. Vegan. TAKE OUR CURL TYPE QUIZ Type 3 hair forms ringlets that range from loose and bouncy to tight and springy. You fall in the curly range if most of your strands form a clearly defined corkscrew spiral. Type 4 hair forms small, very tight ringlets that may form a cylinder or zig-zag shape. Kinky-Coily

hair

HOW-TO TAKE CARE OF NATURALLY GRAY CURLY HAIR However, we know that many people look at gray hair as an indicator of stress (think Obama’s hair before and after his presidency). Most studies show that stress doesn’t directly cause hair to turn gray, but it can cause hair to shed much faster than normal. If your hair has already started graying, high stress levels could cause more strands to shed, leaving room for new gray hairs to 9 ESSENTIAL TIPS FOR WHY YOUR CURLS ARE FRIZZY Instead, hold your diffuser nice and steady for 5-15 seconds per section. Learn more about how to properly diffuse here. Now, let’s tackle air drying. Rule one: don’t touch your hair while it air-dries. Rule two: avoid using a terry cloth towel (the longer fibres will catch the curls and make them frizzy). DO YOUR CURLS NEED CLARIFYING? What is Clarifying? Clarifying is a deep cleaning of both your hair and scalp that's meant to give your curls a fresh start. The result? Curls that feel weightless, look shiny and are easier to style. More importantly, clarifying improves the overall health of your hair because a healthy scalp = healthy hair follicles! And healthy hair follicles means faster growth and more luscious curls HOW TO TREAT EXTREMELY DRY AND DAMAGED CURLY HAIR Start by incorporating a 5-minute scalp massage into your nightly routine. Add a tiny amount of oil to the tips of your fingertips and use little circles to gently massage it into your scalp. It’ll help you wind down after a long day while also stimulating blood flow circulation and maintaining a healthy head of hair.

SHOP ALL-IN-ONES

Repair, hydrate, and style your hair all in one easy step! Shop All-in-Ones for Wavy, Curly, and Kinky-Coily. Dermatologist-approved. Cruelty-free. Vegan. SHOP NOW - WHAT'S UR CURL TYPE? Curly hair simplified. Shop LUS products in Wavy, Curly, and Kinky-Coily. Dermatologist-approved. Cruelty-free. Vegan. REAL PEOPLE, REAL RESULTS Love Ur Curls is a line made for curly-haired women by curly-haired women. We feature real people with real results. See what people are

saying about LUS!

SHOP 3-STEP SYSTEMS

Skip the layering and simplify your curly hair routine. Shop LUS 3-Step Systems for all curl types. Dermatologist-approved. Cruelty-free. Vegan.

BLACK LABEL LINE

Looks like you're outside the U.S & Canada! Check out our international store for: Faster shipping times; Zero duties and

clearance fees

COMPLETE CURL CARE FOR ULTRA SOFT & LUXURIOUS CURLS The LOVE UR CURLS Complete Curl Care includes our Gentle & Moisturizing Shampoo, Ultra Hydrating & Detangling Conditioner, PLUS an All-in-One customized specifically for Curly hair! Step 1: Gentle & Moisturizing (Sulfate-free) Shampoo This sulfate-free, light lather formula will gently yet effectively cleanse your scalp & hair. Infused with the right amount of shea butter and CARING FOR FINE WAVY HAIR This is true for every step of caring for fine wavy hair. Use less shampoo to ensure you’re not drying out your hair. Use less conditioner to avoid your hair becoming too greasy in-between wash days, and finally, use less product to avoid buildup and weighing down your hair. When using our Wavy All-In-One formula to style their hair,

most

CURL TRAINING 101: THE KEY TO CLUMPING YOUR CURLS Clumping is when your curls gather together and form bunches or clumps. The more strands you have per clump the easier it is to see your curl definition and the bigger your curl becomes. Not to mention, clumped curls tend to look shinier and healthier than frizzy thin curls. So, before you give up on your quest for the clump, try out our

curl

WHY DID MY CURL TYPE CHANGE? The Root Cause. Now that we know what a big role our follicles play in shaping our curls, it is likely that major changes in textures start at the root of your hair. That being said, it is possible for the shape of your follicles to change. Bodily changes like age, health, hormones, stress and diet are all factors that can impact the

landscape

WORKING WITH UR POROSITY All you need to do is grab a clear glass, fill it with water, and place it on your bathroom counter. Then, pluck a strand of hair, drop it in the glass, and watch what happens. If it sinks all the way to the bottom, you’ve got high-porosity hair! If the strand only drops to the middle of the glass, then you’ve got medium-porosity LUS BRANDS - LOVE UR SELF - LOVE UR CURLSWHAT'S YOUR CURL TYPEWHICH FORMULA SHOULD I USEOUR PRODUCTSHOMEABOUT LUSREWARDS Each product in the 'Love Ur Curls' line is hypoallergenic, non-irritant, and safe for sensitive skin! All of our products have been dermatologist tested & approved. Each product in the 'Love Ur Curls' line is hypoallergenic, non-irritant, and safe for sensitive

skin!

ALL PRODUCTS

ALL PRODUCTS BEST SELLERLUS 3-STEP SYSTEMLUS Signature Scent Sold out SHOP NOW —— LUS Signature —— SULFATE-FREE SHAMPOO Sold out SILICONE-FREE CONDITIONER Sold out ALL-IN-ONE Sold out 3-STEP SYSTEM Sold out Sold out Sold out Sold out Sold out Sold out BRAND-NEW!—— Fragrance-Free —— Same formula, same results, no added

OUR KEY INGREDIENTS

After months of research and development in the lab (and several failed attempts at creating the perfect curl formulas) we selected the following key ingredients because they simply worked and delivered on the promised effects. MORINGA OIL. Nicknamed the “miracle tree” for its many healing properties, moringa is full of vitamins, minerals

SHOP ALL-IN-ONES

Repair, hydrate, and style your hair all in one easy step! Shop All-in-Ones for Wavy, Curly, and Kinky-Coily. Dermatologist-approved. Cruelty-free. Vegan. REAL PEOPLE, REAL RESULTS Love Ur Curls is a line made for curly-haired women by curly-haired women. We feature real people with real results. See what people are

saying about LUS!

TAKE OUR CURL TYPE QUIZ Type 3 hair forms ringlets that range from loose and bouncy to tight and springy. You fall in the curly range if most of your strands form a clearly defined corkscrew spiral. Type 4 hair forms small, very tight ringlets that may form a cylinder or zig-zag shape. Kinky-Coily

hair

LOVE UR CURLS SCARF

The Love Ur Curls Satin Scarf wraps your curls in rich, ultra-soft satin that protects against unwanted friction and frizz—preserving your beautiful kinks, curls or waves, day or night. Dress it up in the daytime with an endless number of styling options, or add some bliss to your bedtime routine by wrapping your tresses before bed. Extra large size makes it perfect for any curl length or COMPLETE CURL CARE FOR ULTRA SOFT & LUXURIOUS CURLS The LOVE UR CURLS Complete Curl Care includes our Gentle & Moisturizing Shampoo, Ultra Hydrating & Detangling Conditioner, PLUS an All-in-One customized specifically for Curly hair! Step 1: Gentle & Moisturizing (Sulfate-free) Shampoo This sulfate-free, light lather formula will gently yet effectively cleanse your scalp & hair. Infused with the right amount of shea butter and HOW TO TREAT EXTREMELY DRY AND DAMAGED CURLY HAIR Start by incorporating a 5-minute scalp massage into your nightly routine. Add a tiny amount of oil to the tips of your fingertips and use little circles to gently massage it into your scalp. It’ll help you wind down after a long day while also stimulating blood flow circulation and maintaining a healthy head of hair. THE CURLY HAIR DEBATE: AIR DRYING VS. DIFFUSING The Drying Debate. Air Drying and Diffusing are two of the main ways curly girls will dry their hair once they’ve finished their styling application. Air drying is pretty self-explanatory. After completing your entire wash, condition, and styling process, you essentially leave your curls alone and allow them to gradually dry on their own LUS BRANDS - LOVE UR SELF - LOVE UR CURLSWHAT'S YOUR CURL TYPEWHICH FORMULA SHOULD I USEOUR PRODUCTSHOMEABOUT LUSREWARDS Each product in the 'Love Ur Curls' line is hypoallergenic, non-irritant, and safe for sensitive skin! All of our products have been dermatologist tested & approved. Each product in the 'Love Ur Curls' line is hypoallergenic, non-irritant, and safe for sensitive

skin!

ALL PRODUCTS

ALL PRODUCTS BEST SELLERLUS 3-STEP SYSTEMLUS Signature Scent Sold out SHOP NOW —— LUS Signature —— SULFATE-FREE SHAMPOO Sold out SILICONE-FREE CONDITIONER Sold out ALL-IN-ONE Sold out 3-STEP SYSTEM Sold out Sold out Sold out Sold out Sold out Sold out BRAND-NEW!—— Fragrance-Free —— Same formula, same results, no added

OUR KEY INGREDIENTS

After months of research and development in the lab (and several failed attempts at creating the perfect curl formulas) we selected the following key ingredients because they simply worked and delivered on the promised effects. MORINGA OIL. Nicknamed the “miracle tree” for its many healing properties, moringa is full of vitamins, minerals

SHOP ALL-IN-ONES

Repair, hydrate, and style your hair all in one easy step! Shop All-in-Ones for Wavy, Curly, and Kinky-Coily. Dermatologist-approved. Cruelty-free. Vegan. REAL PEOPLE, REAL RESULTS Love Ur Curls is a line made for curly-haired women by curly-haired women. We feature real people with real results. See what people are

saying about LUS!

TAKE OUR CURL TYPE QUIZ Type 3 hair forms ringlets that range from loose and bouncy to tight and springy. You fall in the curly range if most of your strands form a clearly defined corkscrew spiral. Type 4 hair forms small, very tight ringlets that may form a cylinder or zig-zag shape. Kinky-Coily

hair

LOVE UR CURLS SCARF

The Love Ur Curls Satin Scarf wraps your curls in rich, ultra-soft satin that protects against unwanted friction and frizz—preserving your beautiful kinks, curls or waves, day or night. Dress it up in the daytime with an endless number of styling options, or add some bliss to your bedtime routine by wrapping your tresses before bed. Extra large size makes it perfect for any curl length or COMPLETE CURL CARE FOR ULTRA SOFT & LUXURIOUS CURLS The LOVE UR CURLS Complete Curl Care includes our Gentle & Moisturizing Shampoo, Ultra Hydrating & Detangling Conditioner, PLUS an All-in-One customized specifically for Curly hair! Step 1: Gentle & Moisturizing (Sulfate-free) Shampoo This sulfate-free, light lather formula will gently yet effectively cleanse your scalp & hair. Infused with the right amount of shea butter and HOW TO TREAT EXTREMELY DRY AND DAMAGED CURLY HAIR Start by incorporating a 5-minute scalp massage into your nightly routine. Add a tiny amount of oil to the tips of your fingertips and use little circles to gently massage it into your scalp. It’ll help you wind down after a long day while also stimulating blood flow circulation and maintaining a healthy head of hair. THE CURLY HAIR DEBATE: AIR DRYING VS. DIFFUSING The Drying Debate. Air Drying and Diffusing are two of the main ways curly girls will dry their hair once they’ve finished their styling application. Air drying is pretty self-explanatory. After completing your entire wash, condition, and styling process, you essentially leave your curls alone and allow them to gradually dry on their own

SHOP 3-STEP SYSTEMS

Skip the layering and simplify your curly hair routine. Shop LUS 3-Step Systems for all curl types. Dermatologist-approved. Cruelty-free. Vegan. SHOP NOW - WHAT'S UR CURL TYPE? Curly hair simplified. Shop LUS products in Wavy, Curly, and Kinky-Coily. Dermatologist-approved. Cruelty-free. Vegan. 7 TIPS FOR NAILING UR LUS You can see our founder demo this here. Add a bit of water (try sticking your whole head under the running water for 1–2 secs) and then slowly detangle using your fingers or curl-appropriate comb, a bit more water, a bit more detangling, until ahhh—you’ve got a silky smooth, tangle-free mane. 4. GENTLE & MOISTURIZING SHAMPOO Gentle & Moisturizing Shampoo Step 1 This sulfate-free, light lather formula will gently yet effectively cleanse your scalp & hair. Infused with the right amount of shea butter & moringa oil to leave your hair feeling clean and moisturized with every wash. Colour safe and great for all curl types! FREE OF: Sulfates, Silicones, Parabens, Paraffin, Phthalates, Propylene Glycol, DEA COMPLETE CURL CARE FOR ULTRA SOFT & LUXURIOUS CURLS The LOVE UR CURLS Complete Curl Care includes our Gentle & Moisturizing Shampoo, Ultra Hydrating & Detangling Conditioner, PLUS an All-in-One customized specifically for Curly hair! Step 1: Gentle & Moisturizing (Sulfate-free) Shampoo This sulfate-free, light lather formula will gently yet effectively cleanse your scalp & hair. Infused with the right amount of shea butter and HOW-TO VIDEOS FOR EVERY CURL ROUTINE Kinky-Coily How-To Videos. In Shower Wash and Go! Super Quick Wash Day with only 1 Styler. I Styled my Hair Really Quick With One Product. One Product Wash-n-Go! Wash and Go With One Product! 3 Step Wash and Go. LUS Wash N Go. 3 Step Routine for 4a/4b Natural Hair. COMPLETE CURL CARE FOR SOFT & WEIGHTLESS WAVES The LOVE UR CURLS Complete Curl Care includes our Gentle & Moisturizing Shampoo, Ultra Hydrating & Detangling Conditioner, PLUS an All-in-One customized specifically for Wavy hair! Step 1: Gentle & Moisturizing Shampoo This sulfate-free, light lather formula will gently yet effectively cleanse your scalp & hair. Infused with the right amount of shea butter and moringa oil to HOW-TO TAKE CARE OF NATURALLY GRAY CURLY HAIR However, we know that many people look at gray hair as an indicator of stress (think Obama’s hair before and after his presidency). Most studies show that stress doesn’t directly cause hair to turn gray, but it can cause hair to shed much faster than normal. If your hair has already started graying, high stress levels could cause more strands to shed, leaving room for new gray hairs to CURL TRAINING 101: THE KEY TO CLUMPING YOUR CURLS Clumping is when your curls gather together and form bunches or clumps. The more strands you have per clump the easier it is to see your curl definition and the bigger your curl becomes. Not to mention, clumped curls tend to look shinier and healthier than frizzy thin curls. So, before you give up on your quest for the clump, try out our

curl

HOW-TO DIFFUSE CURLY HAIR Without using your fingers, gently gather a small section of curls by cupping it into the diffuser. To enhance definition, lift it up towards your scalp in a motion similar to how you would scrunch your curls with your hands. 3. Stay Still. Do not shake, rotate, or bob

your diffuser up

LUS BRANDS - LOVE UR SELF - LOVE UR CURLSWHAT'S YOUR CURL TYPEWHICH FORMULA SHOULD I USEOUR PRODUCTSHOMEABOUT LUSREWARDS Each product in the 'Love Ur Curls' line is hypoallergenic, non-irritant, and safe for sensitive skin! All of our products have been dermatologist tested & approved. Each product in the 'Love Ur Curls' line is hypoallergenic, non-irritant, and safe for sensitive

skin!

ALL PRODUCTS

ALL PRODUCTS BEST SELLERLUS 3-STEP SYSTEMLUS Signature Scent Sold out SHOP NOW —— LUS Signature —— SULFATE-FREE SHAMPOO Sold out SILICONE-FREE CONDITIONER Sold out ALL-IN-ONE Sold out 3-STEP SYSTEM Sold out Sold out Sold out Sold out Sold out Sold out BRAND-NEW!—— Fragrance-Free —— Same formula, same results, no added

SHOP ALL-IN-ONES

Repair, hydrate, and style your hair all in one easy step! Shop All-in-Ones for Wavy, Curly, and Kinky-Coily. Dermatologist-approved. Cruelty-free. Vegan.

OUR KEY INGREDIENTS

After months of research and development in the lab (and several failed attempts at creating the perfect curl formulas) we selected the following key ingredients because they simply worked and delivered on the promised effects. MORINGA OIL. Nicknamed the “miracle tree” for its many healing properties, moringa is full of vitamins, minerals REAL PEOPLE, REAL RESULTS Love Ur Curls is a line made for curly-haired women by curly-haired women. We feature real people with real results. See what people are

saying about LUS!

TAKE OUR CURL TYPE QUIZ Type 3 hair forms ringlets that range from loose and bouncy to tight and springy. You fall in the curly range if most of your strands form a clearly defined corkscrew spiral. Type 4 hair forms small, very tight ringlets that may form a cylinder or zig-zag shape. Kinky-Coily

hair

LOVE UR CURLS SCARF

The Love Ur Curls Satin Scarf wraps your curls in rich, ultra-soft satin that protects against unwanted friction and frizz—preserving your beautiful kinks, curls or waves, day or night. Dress it up in the daytime with an endless number of styling options, or add some bliss to your bedtime routine by wrapping your tresses before bed. Extra large size makes it perfect for any curl length or HOW-TO TAKE CARE OF NATURALLY GRAY CURLY HAIR However, we know that many people look at gray hair as an indicator of stress (think Obama’s hair before and after his presidency). Most studies show that stress doesn’t directly cause hair to turn gray, but it can cause hair to shed much faster than normal. If your hair has already started graying, high stress levels could cause more strands to shed, leaving room for new gray hairs to HOW TO TREAT EXTREMELY DRY AND DAMAGED CURLY HAIR Start by incorporating a 5-minute scalp massage into your nightly routine. Add a tiny amount of oil to the tips of your fingertips and use little circles to gently massage it into your scalp. It’ll help you wind down after a long day while also stimulating blood flow circulation and maintaining a healthy head of hair. THE CURLY HAIR DEBATE: AIR DRYING VS. DIFFUSING The Drying Debate. Air Drying and Diffusing are two of the main ways curly girls will dry their hair once they’ve finished their styling application. Air drying is pretty self-explanatory. After completing your entire wash, condition, and styling process, you essentially leave your curls alone and allow them to gradually dry on their own LUS BRANDS - LOVE UR SELF - LOVE UR CURLSWHAT'S YOUR CURL TYPEWHICH FORMULA SHOULD I USEOUR PRODUCTSHOMEABOUT LUSREWARDS Each product in the 'Love Ur Curls' line is hypoallergenic, non-irritant, and safe for sensitive skin! All of our products have been dermatologist tested & approved. Each product in the 'Love Ur Curls' line is hypoallergenic, non-irritant, and safe for sensitive

skin!

ALL PRODUCTS

ALL PRODUCTS BEST SELLERLUS 3-STEP SYSTEMLUS Signature Scent Sold out SHOP NOW —— LUS Signature —— SULFATE-FREE SHAMPOO Sold out SILICONE-FREE CONDITIONER Sold out ALL-IN-ONE Sold out 3-STEP SYSTEM Sold out Sold out Sold out Sold out Sold out Sold out BRAND-NEW!—— Fragrance-Free —— Same formula, same results, no added

SHOP ALL-IN-ONES

Repair, hydrate, and style your hair all in one easy step! Shop All-in-Ones for Wavy, Curly, and Kinky-Coily. Dermatologist-approved. Cruelty-free. Vegan.

OUR KEY INGREDIENTS

After months of research and development in the lab (and several failed attempts at creating the perfect curl formulas) we selected the following key ingredients because they simply worked and delivered on the promised effects. MORINGA OIL. Nicknamed the “miracle tree” for its many healing properties, moringa is full of vitamins, minerals REAL PEOPLE, REAL RESULTS Love Ur Curls is a line made for curly-haired women by curly-haired women. We feature real people with real results. See what people are

saying about LUS!

TAKE OUR CURL TYPE QUIZ Type 3 hair forms ringlets that range from loose and bouncy to tight and springy. You fall in the curly range if most of your strands form a clearly defined corkscrew spiral. Type 4 hair forms small, very tight ringlets that may form a cylinder or zig-zag shape. Kinky-Coily

hair

LOVE UR CURLS SCARF

The Love Ur Curls Satin Scarf wraps your curls in rich, ultra-soft satin that protects against unwanted friction and frizz—preserving your beautiful kinks, curls or waves, day or night. Dress it up in the daytime with an endless number of styling options, or add some bliss to your bedtime routine by wrapping your tresses before bed. Extra large size makes it perfect for any curl length or HOW-TO TAKE CARE OF NATURALLY GRAY CURLY HAIR However, we know that many people look at gray hair as an indicator of stress (think Obama’s hair before and after his presidency). Most studies show that stress doesn’t directly cause hair to turn gray, but it can cause hair to shed much faster than normal. If your hair has already started graying, high stress levels could cause more strands to shed, leaving room for new gray hairs to HOW TO TREAT EXTREMELY DRY AND DAMAGED CURLY HAIR Start by incorporating a 5-minute scalp massage into your nightly routine. Add a tiny amount of oil to the tips of your fingertips and use little circles to gently massage it into your scalp. It’ll help you wind down after a long day while also stimulating blood flow circulation and maintaining a healthy head of hair. THE CURLY HAIR DEBATE: AIR DRYING VS. DIFFUSING The Drying Debate. Air Drying and Diffusing are two of the main ways curly girls will dry their hair once they’ve finished their styling application. Air drying is pretty self-explanatory. After completing your entire wash, condition, and styling process, you essentially leave your curls alone and allow them to gradually dry on their own SHOP NOW - WHAT'S UR CURL TYPE? Curly hair simplified. Shop LUS products in Wavy, Curly, and Kinky-Coily. Dermatologist-approved. Cruelty-free. Vegan.

SHOP 3-STEP SYSTEMS

Skip the layering and simplify your curly hair routine. Shop LUS 3-Step Systems for all curl types. Dermatologist-approved. Cruelty-free. Vegan. 7 TIPS FOR NAILING UR LUS You can see our founder demo this here. Add a bit of water (try sticking your whole head under the running water for 1–2 secs) and then slowly detangle using your fingers or curl-appropriate comb, a bit more water, a bit more detangling, until ahhh—you’ve got a silky smooth, tangle-free mane. 4. GENTLE & MOISTURIZING SHAMPOO Gentle & Moisturizing Shampoo Step 1 This sulfate-free, light lather formula will gently yet effectively cleanse your scalp & hair. Infused with the right amount of shea butter & moringa oil to leave your hair feeling clean and moisturized with every wash. Colour safe and great for all curl types! FREE OF: Sulfates, Silicones, Parabens, Paraffin, Phthalates, Propylene Glycol, DEA HOW-TO TAKE CARE OF NATURALLY GRAY CURLY HAIR However, we know that many people look at gray hair as an indicator of stress (think Obama’s hair before and after his presidency). Most studies show that stress doesn’t directly cause hair to turn gray, but it can cause hair to shed much faster than normal. If your hair has already started graying, high stress levels could cause more strands to shed, leaving room for new gray hairs to HOW-TO VIDEOS FOR EVERY CURL ROUTINE Kinky-Coily How-To Videos. In Shower Wash and Go! Super Quick Wash Day with only 1 Styler. I Styled my Hair Really Quick With One Product. One Product Wash-n-Go! Wash and Go With One Product! 3 Step Wash and Go. LUS Wash N Go. 3 Step Routine for 4a/4b Natural Hair. LOVE UR CURLS T-SHIRT TOWEL With an easy ‘wrap & tuck’ design, this super-soft, 100% cotton, embroidered Love Ur Curls T-shirt Towel absorbs excess water without causing frizz! Originally created as part of a limited-edition gift box, we’re finally releasing this item on its own—now with thicker, more absorbent material. Available in black or white. Specifications: 13” H x 34” L Material: 100% Cotton COMPLETE CURL CARE FOR SOFT & WEIGHTLESS WAVES The LOVE UR CURLS Complete Curl Care includes our Gentle & Moisturizing Shampoo, Ultra Hydrating & Detangling Conditioner, PLUS an All-in-One customized specifically for Wavy hair! Step 1: Gentle & Moisturizing Shampoo This sulfate-free, light lather formula will gently yet effectively cleanse your scalp & hair. Infused with the right amount of shea butter and moringa oil to COMPLETE CURL CARE FOR ULTRA SOFT & LUXURIOUS CURLS The LOVE UR CURLS Complete Curl Care includes our Gentle & Moisturizing Shampoo, Ultra Hydrating & Detangling Conditioner, PLUS an All-in-One customized specifically for Curly hair! Step 1: Gentle & Moisturizing (Sulfate-free) Shampoo This sulfate-free, light lather formula will gently yet effectively cleanse your scalp & hair. Infused with the right amount of shea butter and CURL TRAINING 101: THE KEY TO CLUMPING YOUR CURLS Clumping is when your curls gather together and form bunches or clumps. The more strands you have per clump the easier it is to see your curl definition and the bigger your curl becomes. Not to mention, clumped curls tend to look shinier and healthier than frizzy thin curls. So, before you give up on your quest for the clump, try out our

curl

LUS BRANDS - LOVE UR SELF - LOVE UR CURLSWHAT'S YOUR CURL TYPEWHICH FORMULA SHOULD I USEOUR PRODUCTSHOMEABOUT LUSREWARDS Simple 3-step system to complete curl care. Customized for different curl types: Wavy, Curly, Kinky-Coily. 7 TIPS FOR NAILING UR LUS 1. Take Ur Time With Step One . If you’re giving your head a super quick lather and moving onto the next step, you’re not doing your new products any justice.To ensure that our shampoo was super gentle we kept those harsh, stripping agents known as sulfates and SHOP NOW - WHAT'S UR CURL TYPE? Curly hair simplified. Shop LUS products in Wavy, Curly, and Kinky-Coily. Dermatologist-approved. Cruelty-free. Vegan.

ALL PRODUCTS

ALL PRODUCTS BEST SELLERLUS 3-STEP SYSTEMLUS Signature Scent Sold out SHOP NOW —— LUS Signature —— SULFATE-FREE SHAMPOO Sold out SILICONE-FREE CONDITIONER Sold out ALL-IN-ONE Sold out 3-STEP SYSTEM Sold out Sold out Sold out Sold out Sold out Sold out BRAND-NEW!—— Fragrance-Free —— Same formula, same results, no added CARING FOR FINE WAVY HAIR Less is more. This is true for every step of caring for fine wavy hair. Use less shampoo to ensure you’re not drying out your hair. Use less conditioner to avoid your hair becoming too greasy in-between wash days, and finally, use less product to avoid buildup and weighing

down your hair.

TAKE OUR CURL TYPE QUIZ Type 2 hair has an 'S' pattern that can be very loose or tight and springy. Even if you have a few curly ringlets in your hair, you'll fall in the "wavy" category if the majority of your hair forms an 'S'

shape.

HOW TO TREAT EXTREMELY DRY AND DAMAGED CURLY HAIR Mechanical damage: Our curls are fragile! Rough styling, detangling, heat tools and pillow friction can all suck moisture out of your hair.. Using the wrong hair products: Not everything on the shelf is good for your curls. The best way to go is to avoid products that are sticky, drying or create build-up and block moisture from penetrating your hair (we’re looking at you, gel and hairspray!).

LOVE UR CURLS SCARF

The Love Ur Curls Satin Scarf wraps your curls in rich, ultra-soft satin that protects against unwanted friction and frizz—preserving your beautiful kinks, curls or waves, day or night. Dress it up in the daytime with an endless number of styling options, or add some bliss to your bedtime routine by wrapping your tresses before bed. Extra large size makes it perfect for any curl length or 9 ESSENTIAL TIPS FOR WHY YOUR CURLS ARE FRIZZY Pro tip: If you want to switch it up and lighten your locks a bit, make sure to do so under the guidance of a trained professional.Talk to your hairdresser about safely lightening your hair over a few sessions until you get the look you desire. This allows your hair to recoup and stay healthy between sessions!

OUR KEY INGREDIENTS

SHEA BUTTER. When it comes to natural conditioning and moisturizing benefits for curly hair, very few ingredients can rival Shea. Full of natural antioxidant and anti-inflammatory properties, we knew we couldn’t create a hair care line for curly hair without including this in our formulations. LUS BRANDS - LOVE UR SELF - LOVE UR CURLSWHAT'S YOUR CURL TYPEWHICH FORMULA SHOULD I USEOUR PRODUCTSHOMEABOUT LUSREWARDS Simple 3-step system to complete curl care. Customized for different curl types: Wavy, Curly, Kinky-Coily. 7 TIPS FOR NAILING UR LUS 1. Take Ur Time With Step One . If you’re giving your head a super quick lather and moving onto the next step, you’re not doing your new products any justice.To ensure that our shampoo was super gentle we kept those harsh, stripping agents known as sulfates and SHOP NOW - WHAT'S UR CURL TYPE? Curly hair simplified. Shop LUS products in Wavy, Curly, and Kinky-Coily. Dermatologist-approved. Cruelty-free. Vegan.

ALL PRODUCTS

ALL PRODUCTS BEST SELLERLUS 3-STEP SYSTEMLUS Signature Scent Sold out SHOP NOW —— LUS Signature —— SULFATE-FREE SHAMPOO Sold out SILICONE-FREE CONDITIONER Sold out ALL-IN-ONE Sold out 3-STEP SYSTEM Sold out Sold out Sold out Sold out Sold out Sold out BRAND-NEW!—— Fragrance-Free —— Same formula, same results, no added CARING FOR FINE WAVY HAIR Less is more. This is true for every step of caring for fine wavy hair. Use less shampoo to ensure you’re not drying out your hair. Use less conditioner to avoid your hair becoming too greasy in-between wash days, and finally, use less product to avoid buildup and weighing

down your hair.

TAKE OUR CURL TYPE QUIZ Type 2 hair has an 'S' pattern that can be very loose or tight and springy. Even if you have a few curly ringlets in your hair, you'll fall in the "wavy" category if the majority of your hair forms an 'S'

shape.

HOW TO TREAT EXTREMELY DRY AND DAMAGED CURLY HAIR Mechanical damage: Our curls are fragile! Rough styling, detangling, heat tools and pillow friction can all suck moisture out of your hair.. Using the wrong hair products: Not everything on the shelf is good for your curls. The best way to go is to avoid products that are sticky, drying or create build-up and block moisture from penetrating your hair (we’re looking at you, gel and hairspray!).

LOVE UR CURLS SCARF

The Love Ur Curls Satin Scarf wraps your curls in rich, ultra-soft satin that protects against unwanted friction and frizz—preserving your beautiful kinks, curls or waves, day or night. Dress it up in the daytime with an endless number of styling options, or add some bliss to your bedtime routine by wrapping your tresses before bed. Extra large size makes it perfect for any curl length or 9 ESSENTIAL TIPS FOR WHY YOUR CURLS ARE FRIZZY Pro tip: If you want to switch it up and lighten your locks a bit, make sure to do so under the guidance of a trained professional.Talk to your hairdresser about safely lightening your hair over a few sessions until you get the look you desire. This allows your hair to recoup and stay healthy between sessions!

OUR KEY INGREDIENTS

SHEA BUTTER. When it comes to natural conditioning and moisturizing benefits for curly hair, very few ingredients can rival Shea. Full of natural antioxidant and anti-inflammatory properties, we knew we couldn’t create a hair care line for curly hair without including this in our formulations.

SHOP ALL-IN-ONES

Repair, hydrate, and style your hair all in one easy step! Shop All-in-Ones for Wavy, Curly, and Kinky-Coily. Dermatologist-approved. Cruelty-free. Vegan. SHOP NOW - WHAT'S UR CURL TYPE? Curly hair simplified. Shop LUS products in Wavy, Curly, and Kinky-Coily. Dermatologist-approved. Cruelty-free. Vegan.

SHOP 3-STEP SYSTEMS

Skip the layering and simplify your curly hair routine. Shop LUS 3-Step Systems for all curl types. Dermatologist-approved. Cruelty-free. Vegan.

BLACK LABEL LINE

Looks like you're outside the U.S & Canada! Check out our international store for: Faster shipping times; Zero duties and

clearance fees

CARING FOR FINE WAVY HAIR Less is more. This is true for every step of caring for fine wavy hair. Use less shampoo to ensure you’re not drying out your hair. Use less conditioner to avoid your hair becoming too greasy in-between wash days, and finally, use less product to avoid buildup and weighing

down your hair.

LUS INFINITY SPRAY BOTTLE These beautiful continuous mist spray water bottles are a perfect companion to our all-in-ones! Use to add water easily to your sectioned hair, while working in your formula. You can also use these to refresh "next day" curls. Available in white, 200mL. Sold empty. COMPLETE CURL CARE FOR SOFT & WEIGHTLESS WAVES The LOVE UR CURLS Complete Curl Care includes our Gentle & Moisturizing Shampoo, Ultra Hydrating & Detangling Conditioner, PLUS an All-in-One customized specifically for Wavy hair! Step 1: Gentle & Moisturizing Shampoo This sulfate-free, light lather formula will gently yet effectively cleanse your scalp & hair. Infused with the right amount of shea butter and moringa oil to HOW-TO TAKE CARE OF NATURALLY GRAY CURLY HAIR However, we know that many people look at gray hair as an indicator of stress (think Obama’s hair before and after his presidency). Most studies show that stress doesn’t directly cause hair to turn gray, but it can cause hair to shed much faster than normal. If your hair has already started graying, high stress levels could cause more strands to shed, leaving room for new gray hairs to WHY DID MY CURL TYPE CHANGE? The truth is that the shape of your hair follicles are the biggest factor in determining your hair texture. Your hair follicles are the part of your scalp that guide and grow hair fibres, so it makes sense that they could shape the way your strands look. CURL TRAINING 101: THE KEY TO CLUMPING YOUR CURLS What is Clumping? Let’s say you have over 100,000 curly strands. Clumping is when your curls gather together and form bunches or clumps. The more strands you have per clump the easier it is to see your curl definition and the bigger your curl becomes. LUS BRANDS - LOVE UR SELF - LOVE UR CURLSWHAT'S YOUR CURL TYPEWHICH FORMULA SHOULD I USEOUR PRODUCTSHOMEABOUT LUSREWARDS Each product in the 'Love Ur Curls' line is hypoallergenic, non-irritant, and safe for sensitive skin! All of our products have been dermatologist tested & approved. Each product in the 'Love Ur Curls' line is hypoallergenic, non-irritant, and safe for sensitive

skin!

ALL PRODUCTS

ALL PRODUCTS BEST SELLERLUS 3-STEP SYSTEMLUS Signature Scent Sold out SHOP NOW —— LUS Signature —— SULFATE-FREE SHAMPOO Sold out SILICONE-FREE CONDITIONER Sold out ALL-IN-ONE Sold out 3-STEP SYSTEM Sold out Sold out Sold out Sold out Sold out Sold out BRAND-NEW!—— Fragrance-Free —— Same formula, same results, no added

OUR PRODUCTS

OUR KEY INGREDIENTS

After months of research and development in the lab (and several failed attempts at creating the perfect curl formulas) we selected the following key ingredients because they simply worked and delivered on the promised effects. MORINGA OIL. Nicknamed the “miracle tree” for its many healing properties, moringa is full of vitamins, minerals SHOP NOW - WHAT'S UR CURL TYPE? Curly hair simplified. Shop LUS products in Wavy, Curly, and Kinky-Coily. Dermatologist-approved. Cruelty-free. Vegan. 7 TIPS FOR NAILING UR LUS You can see our founder demo this here. Add a bit of water (try sticking your whole head under the running water for 1–2 secs) and then slowly detangle using your fingers or curl-appropriate comb, a bit more water, a bit more detangling, until ahhh—you’ve got a silky smooth, tangle-free mane. 4. HOW-TO VIDEOS FOR EVERY CURL ROUTINE Kinky-Coily How-To Videos. In Shower Wash and Go! Super Quick Wash Day with only 1 Styler. I Styled my Hair Really Quick With One Product. One Product Wash-n-Go! Wash and Go With One Product! 3 Step Wash and Go. LUS Wash N Go. 3 Step Routine for 4a/4b Natural Hair. LUS INFINITY SPRAY BOTTLE These beautiful continuous mist spray water bottles are a perfect companion to our all-in-ones! Use to add water easily to your sectioned hair, while working in your formula. You can also use these to refresh "next day" curls. Available in white, 200mL. Sold empty. HOW TO TREAT EXTREMELY DRY AND DAMAGED CURLY HAIR Start by incorporating a 5-minute scalp massage into your nightly routine. Add a tiny amount of oil to the tips of your fingertips and use little circles to gently massage it into your scalp. It’ll help you wind down after a long day while also stimulating blood flow circulation and maintaining a healthy head of hair. THE CURLY HAIR DEBATE: AIR DRYING VS. DIFFUSING The Drying Debate. Air Drying and Diffusing are two of the main ways curly girls will dry their hair once they’ve finished their styling application. Air drying is pretty self-explanatory. After completing your entire wash, condition, and styling process, you essentially leave your curls alone and allow them to gradually dry on their own LUS BRANDS - LOVE UR SELF - LOVE UR CURLSWHAT'S YOUR CURL TYPEWHICH FORMULA SHOULD I USEOUR PRODUCTSHOMEABOUT LUSREWARDS Each product in the 'Love Ur Curls' line is hypoallergenic, non-irritant, and safe for sensitive skin! All of our products have been dermatologist tested & approved. Each product in the 'Love Ur Curls' line is hypoallergenic, non-irritant, and safe for sensitive

skin!

ALL PRODUCTS

ALL PRODUCTS BEST SELLERLUS 3-STEP SYSTEMLUS Signature Scent Sold out SHOP NOW —— LUS Signature —— SULFATE-FREE SHAMPOO Sold out SILICONE-FREE CONDITIONER Sold out ALL-IN-ONE Sold out 3-STEP SYSTEM Sold out Sold out Sold out Sold out Sold out Sold out BRAND-NEW!—— Fragrance-Free —— Same formula, same results, no added

OUR PRODUCTS

OUR KEY INGREDIENTS

After months of research and development in the lab (and several failed attempts at creating the perfect curl formulas) we selected the following key ingredients because they simply worked and delivered on the promised effects. MORINGA OIL. Nicknamed the “miracle tree” for its many healing properties, moringa is full of vitamins, minerals SHOP NOW - WHAT'S UR CURL TYPE? Curly hair simplified. Shop LUS products in Wavy, Curly, and Kinky-Coily. Dermatologist-approved. Cruelty-free. Vegan. 7 TIPS FOR NAILING UR LUS You can see our founder demo this here. Add a bit of water (try sticking your whole head under the running water for 1–2 secs) and then slowly detangle using your fingers or curl-appropriate comb, a bit more water, a bit more detangling, until ahhh—you’ve got a silky smooth, tangle-free mane. 4. HOW-TO VIDEOS FOR EVERY CURL ROUTINE Kinky-Coily How-To Videos. In Shower Wash and Go! Super Quick Wash Day with only 1 Styler. I Styled my Hair Really Quick With One Product. One Product Wash-n-Go! Wash and Go With One Product! 3 Step Wash and Go. LUS Wash N Go. 3 Step Routine for 4a/4b Natural Hair. LUS INFINITY SPRAY BOTTLE These beautiful continuous mist spray water bottles are a perfect companion to our all-in-ones! Use to add water easily to your sectioned hair, while working in your formula. You can also use these to refresh "next day" curls. Available in white, 200mL. Sold empty. HOW TO TREAT EXTREMELY DRY AND DAMAGED CURLY HAIR Start by incorporating a 5-minute scalp massage into your nightly routine. Add a tiny amount of oil to the tips of your fingertips and use little circles to gently massage it into your scalp. It’ll help you wind down after a long day while also stimulating blood flow circulation and maintaining a healthy head of hair. THE CURLY HAIR DEBATE: AIR DRYING VS. DIFFUSING The Drying Debate. Air Drying and Diffusing are two of the main ways curly girls will dry their hair once they’ve finished their styling application. Air drying is pretty self-explanatory. After completing your entire wash, condition, and styling process, you essentially leave your curls alone and allow them to gradually dry on their own HOW-TO VIDEOS FOR EVERY CURL ROUTINE Kinky-Coily How-To Videos. In Shower Wash and Go! Super Quick Wash Day with only 1 Styler. I Styled my Hair Really Quick With One Product. One Product Wash-n-Go! Wash and Go With One Product! 3 Step Wash and Go. LUS Wash N Go. 3 Step Routine for 4a/4b Natural Hair.

SHOP 3-STEP SYSTEMS

Skip the layering and simplify your curly hair routine. Shop LUS 3-Step Systems for all curl types. Dermatologist-approved. Cruelty-free. Vegan. COMPLETE CURL CARE FOR SOFT & WEIGHTLESS WAVES The LOVE UR CURLS Complete Curl Care includes our Gentle & Moisturizing Shampoo, Ultra Hydrating & Detangling Conditioner, PLUS an All-in-One customized specifically for Wavy hair! Step 1: Gentle & Moisturizing Shampoo This sulfate-free, light lather formula will gently yet effectively cleanse your scalp & hair. Infused with the right amount of shea butter and moringa oil to LUS INFINITY SPRAY BOTTLE These beautiful continuous mist spray water bottles are a perfect companion to our all-in-ones! Use to add water easily to your sectioned hair, while working in your formula. You can also use these to refresh "next day" curls. Available in white, 200mL. Sold empty. COMPLETE CURL CARE FOR ULTRA SOFT & LUXURIOUS CURLS The LOVE UR CURLS Complete Curl Care includes our Gentle & Moisturizing Shampoo, Ultra Hydrating & Detangling Conditioner, PLUS an All-in-One customized specifically for Curly hair! Step 1: Gentle & Moisturizing (Sulfate-free) Shampoo This sulfate-free, light lather formula will gently yet effectively cleanse your scalp & hair. Infused with the right amount of shea butter and REAL PEOPLE, REAL RESULTS Love Ur Curls is a line made for curly-haired women by curly-haired women. We feature real people with real results. See what people are

saying about LUS!

LOVE UR CURLS SCARF

The Love Ur Curls Satin Scarf wraps your curls in rich, ultra-soft satin that protects against unwanted friction and frizz—preserving your beautiful kinks, curls or waves, day or night. Dress it up in the daytime with an endless number of styling options, or add some bliss to your bedtime routine by wrapping your tresses before bed. Extra large size makes it perfect for any curl length or DEEP CONDITION & REPAIR Directions: For best results, wash and detangle hair first with the Love Ur Curls steps 1&2 products. Apply generously to wet clean hair from root to tip. Leave on for 5-15 minutes, depending on dryness or damage of your hair. For extremely damaged hair, can be left on for up to 30 minutes under a plastic cap. Rinse thoroughly with cool water. HOW-TO TAKE CARE OF NATURALLY GRAY CURLY HAIR However, we know that many people look at gray hair as an indicator of stress (think Obama’s hair before and after his presidency). Most studies show that stress doesn’t directly cause hair to turn gray, but it can cause hair to shed much faster than normal. If your hair has already started graying, high stress levels could cause more strands to shed, leaving room for new gray hairs to CURL TRAINING 101: THE KEY TO CLUMPING YOUR CURLS Clumping is when your curls gather together and form bunches or clumps. The more strands you have per clump the easier it is to see your curl definition and the bigger your curl becomes. Not to mention, clumped curls tend to look shinier and healthier than frizzy thin curls. So, before you give up on your quest for the clump, try out our

curl

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★★★★★

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liters"_

@GINGECURLS

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_"I'm almost done with my first bottle and I'm ready to upgrade to

liters"

_@GINGECURLS

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_"My hair is so soft and the curls hold all day._ 🙌🏻_ The search is over, and I'll never go back!"_

-ASHLEY S.

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_"My hair is so soft and the curls hold all day. 🙌🏻 The search is over, and I'll never go back!"

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_"Transformed my hair from dry, dull and frizzy to lush, defined, and

dreamy curls."

_@ERNIE0218

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_"Transformed my hair from dry, dull and frizzy to lush, defined, and

dreamy curls."

_ @ERNIE0218

★★★★★

_"This is a game changer."

_ @LUV.LIFTEDME

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_"This is a game changer."

_@LUV.LIFTEDME

★★★★★

_"I love how light and defined my curls are, and the bounce and definition lasts for days!"

_@ITSYULENKA

★★★★★

_"I love how light and defined my curls are, and the bounce and definition lasts for days!"

_@ITSYULENKA

★★★★★

_"Leaves my hair soft and defined, and still gives me the volume I

love!!"

_@LIZ_MARIAV

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_"Leaves my hair soft and defined, and still gives me the volume I

love!!"

_@LIZ_MARIAV

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_"The Simplicity of LUS works with my lifestyle!"_ @PEG_OF_MANY_ALIASES

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_"The Simplicity of LUS works with my lifestyle!"_ @PEG_OF_MANY_ALIASES

★★★★★

_"I’ve always had long hair and the weight of it pretty much eliminated the curls that I once had. Now I can use LUS and either air dry my curls or diffuse without losing definition."

-JUSTINE B._

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_"I’ve always had long hair and the weight of it pretty much eliminated the curls that I once had. Now I can use LUS and either air dry my curls or diffuse without losing definition."

_-JUSTINE B.

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_"My hair is always bouncy, shiny, and smells amazing!"_

@JEANI_CORD

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_"My hair is always bouncy, shiny, and smells amazing!"

_@JEANI_CORD

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_"The first time I used LUS Brands I was shook! I normally style using the LCG method (leave in, cream, & gel)...but I can use only the styler and I'm good!"_

@HISPANEEK

★★★★★

_"The first time I used LUS Brands I was shook! I normally style using the LCG method (leave in, cream, & gel)...but I can use only the styler and I'm good!"_

@HISPANEEK

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_"I love LUS - one product and *done!* And did I mention it's great for the kiddos too because it's so simple??"_

@WILSONGIFTED18

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_"I love LUS - one product and *done!* And did I mention it's great for the kiddos too because it's so simple??"_

@WILSONGIFTED18

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_"LUS Brands is magic!"_

@CONARTISAN

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_"LUS Brands is magic!"_

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_"I'm so happy everyday with how easy this is...thank you LUS for the most fabulous line of products."_

@SNDPYR8

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_"I'm so happy everyday with how easy this is...thank you LUS for the most fabulous line of products."_

@SNDPYR8

★★★★★

_"I was hooked after the first wash...the curl definition was unreal! I’m especially impressed with the conditioner which made detangling

a breeze."_

-DESTINE L.

★★★★★

_"I was hooked after the first wash...the curl definition was unreal! I’m especially impressed with the conditioner which made detangling

a breeze."_

-DESTINE L.

OUR PRODUCTS ARE

FREE OF:

OUR PRODUCTS ARE FREE OF:

×  Sulfates

× Silicones

× Parabens

× Propylene Glycol

× Phthalates

×  Paraffin

×  DEA

×  Mineral Oil

×  Gluten

× Synthetic Dyes

×  Sulfates

× Silicones

× Parabens

× Propylene Glycol

× Phthalates

×  Paraffin

×  DEA

×  Mineral Oil

×  Gluten

× Synthetic Dyes

SHOP ALL PRODUCTS

All of our products have been dermatologist tested & approved. Each product in the 'Love Ur Curls' line is hypoallergenic, non-irritant, and safe for sensitive skin! All of our products have been dermatologist tested & approved. Each product in the 'Love Ur Curls' line is hypoallergenic, non-irritant, and safe for sensitive skin! CURLY HAIR SIMPLIFIED. After spending 20+ years layering product after product on her hair in an endless chase for 'perfect curls,' our founder decided there had to

be an easier way!

_AS SEEN IN..._

CUSTOMIZED FOR ALL CURL TYPES Learn to love the beautiful and unique waves, curls, spirals, kinks and coils that grow naturally out of your own scalp!

4.8 4.8 star rating

DEEP CONDITION & REPAIR

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4.7 4.7 star rating

COMPLETE CURL CARE FOR MOISTURIZED & HEALTHY KINKS & COILS

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leslie.joanny

02/18/20

And of course, leave it to lusbrands to deliver bomb results every single time! Shampoo✔ Deep Conditioner✔ Conditioner✔ (I like to finish off with this mid length down to my ends for a soft, silky smooth feel NO JOKE 🤯) . Styled with the All in One Kinky Coily Styler. I prefer this one to the Curly one for my hair because it provides me with more hold while still allowing me to use less product. I can easily get day 3-4 without refreshing with the kinky

coily one. 🙌

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4.7 4.7 star rating

COMPLETE CURL CARE FOR MOISTURIZED & HEALTHY KINKS & COILS

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healingcirclepod

10/19/19

This is a semi-dry twist out. I only sprayed the bottom quarter of my hair detangled and twisted it.

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5

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4.6 4.6 star rating

COMPLETE CURL CARE FOR SOFT & WEIGHTLESS WAVES

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lusbrands

05/09/20

"This is the refresh that keeps on giving... ⁠ ⁠ It is definitely one of my 'go-to' stylers for predictable results.... and the best part is that it gets better for me as the day goes on, making the curls more defined. ⁠ ⁠ So refresh details are:⁠ ⁠ 🔸Sprayed hair with warm water from a mister spray until wet but not dripping. ⁠ ⁠ 🔸Smoothed in 2 pumps of LUS Brands All-in-One Wavy styler with praying hands. ⁠ ⁠ 🔸Re-sprayed with warm water and scrunched, hearing it 'squelch' and seeing the water drip through my fingers but not on to the floor. ⁠ ⁠ 🔸Pixi diffused dry to 100%. ⁠ ⁠ 🔸Fluffed roots. Done."⁠ ⁠ ⁠ – ⁠@ashleys_curlygirl_journey �

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4.7 4.7 star rating

COMPLETE CURL CARE FOR ULTRA SOFT & LUXURIOUS CURLS

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J

jet__wave

07/17/20

This exceeded my every expectation y’all🙌🏽 #lusbrandsislife

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4.7 4.7 star rating

COMPLETE CURL CARE FOR MOISTURIZED & HEALTHY KINKS & COILS

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D

dafnespencer

06/05/20

Oh these curls, this smile, this beautiful heart ♥️

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5

0

4.7 4.7 star rating

COMPLETE CURL CARE FOR ULTRA SOFT & LUXURIOUS CURLS

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C

curly_candace

05/04/20

My hair is super light and bouncy and I’m loving this volume!

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4

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4.7 4.7 star rating

COMPLETE CURL CARE FOR ULTRA SOFT & LUXURIOUS CURLS

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T

theresa.p.abraham

03/08/20

Curly hair is often seen as unprofessional or unkept. I tried for years to get my hair to behave- it was fruitless. I didn’t even realize my hair was curly- thought it was just frizzy. I love my curls. I love my silver. Even more- I love the woman I am at age 54...she’s awesome.

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4.7 4.7 star rating

COMPLETE CURL CARE FOR MOISTURIZED & HEALTHY KINKS & COILS

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C

curlygirlpri

10/08/19

@lusbrands LOVE UR CURLS is LIFE!!! I absolutely love this!! Def one of my faves right now!! ✨Shampoo had amazing lather and didn't strip my hair of moisture! My scalp feels super clean! ✨Conditioner has amazing slip which is awesome for detangling and I left it in for a few minutes with some heat which acted as a deep conditioner ✨Styler is super creamy and also had great slip (a little bit went a long way with this one!)... Overall I'm so glad I got to try this system it really works for all hair types!

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4.7 4.7 star rating

COMPLETE CURL CARE FOR MOISTURIZED & HEALTHY KINKS & COILS

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J

jessi.curls

07/14/20

I had SUCH a good wash day after trying a brand new line up. I am seriously kicking myself for not trying them sooner! I used only the lusbrands 3 step routine (with the Kinky-Coily styling product)... All of their products from this line up are very rich, and a little goes a long way. But it’s been a long time since my curls have felt so soft and moisturized, and still so defined! 💫 Step 1 is the shampoo, which has a light perfumey smell, and lathers surprisingly well. My hair felt really clean after but not dry at all, and was already less tangled. 💫 Step 2 is conditioner. Usually I end up using palmfuls of product to detangle and can never get enough slip. This conditioner is SO rich, the slip was amazing and it detangled my hair sooo well. I used it again this morning, after 4 days of hiking, sweating, and rain - my hair was SO frizzy and tangled all the way to the roots - and this conditioner basically just made all the knots fall out. I seriously don’t even know how. 🤯 💫 Step 3 is the styling product. If you’ve followed me for awhile, you know I live and die by #moussegelmousse and almost NEVER style without a gel. This product is a cream, so I was skeptical and immediately wanted to pair it with a gel, but I resisted. And it ended up giving me really similar results to a gel! It’s lightweight, moisturizing, and gave my curls amazing definition without weighing them down (which is always a problem when using cremes with fine hair!) So, I’m case you couldn’t tell, I’m lovvvving this line up and it’s 1000% going to be a staple in my routine from now on ✨

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4.7 4.7 star rating

COMPLETE CURL CARE FOR ULTRA SOFT & LUXURIOUS CURLS

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D

das__k

05/18/20

I love that every time I post a vid I still get comments asking if I curled or permed my hair 🙈 I actually threw out my curling iron few months ago and this is just my hair doing it’s own thang 😎 I know, I can’t even believe this is my natural hair.

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1

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4.6 4.6 star rating

COMPLETE CURL CARE FOR SOFT & WEIGHTLESS WAVES

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S

senseofbeautybystephanie

04/05/20

I'm still blown by the ease and simplicity of LUS!!!💗💗💗🤯 I was honestly doubtful and had low expectations before trying it. I just didn't think a single styling product alone could give me definition + volume, without falling flat by the end of the day. But I was pleasantly surprised... well shocked really! I used the wavy, which I was also unsure of. I thought, hmm, is this gonna make my hair less curly?? It didn't effect my curl pattern negatively at all.☺ It's like a magical cream and gel mixed into one!!🌟 My hair feels light and moisturized too, not dry at all. After speaking with some of my curlfriends, the general consensus was that the wavy line is more lightweight. This is perfect for me because my fine hair is weighed

down easily.

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4

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4.7 4.7 star rating

COMPLETE CURL CARE FOR MOISTURIZED & HEALTHY KINKS & COILS

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T

taylorjademarie

08/11/19

Sunday funday and I’m on day 5 hair! Refreshed with lots of water and lusbrands ♥️

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3

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4.6 4.6 star rating

COMPLETE CURL CARE FOR SOFT & WEIGHTLESS WAVES

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W

wavesbyjess

06/24/20

This routine was so easy and low maintenance yet the results look as good as some of my multiple step routines. The shampoo smells really nice and lathers so I felt like my scalp was really cleansed. The conditioner builds really well and was super moisturizing. I was a little bit nervous about using just one styler but the all in on styler has a creamy consistency and it held up pretty well. I literally just got out of the shower, air dried a little and raked the styler in and then my hair was ready to go! The styler gave me decent volume and held up very well. Perfect for a wash n go for summer! I would really recommend this to anyone trying to stick to a simple routine that still gives you really good results! 🖤💗

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1

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4.7 4.7 star rating

COMPLETE CURL CARE FOR ULTRA SOFT & LUXURIOUS CURLS

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C

curlysilverfox

06/08/20

I'm so thankful I found LUS. Their 3 in 1 for curl has quickly become one of my holy grails!

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11

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4.7 4.7 star rating

COMPLETE CURL CARE FOR MOISTURIZED & HEALTHY KINKS & COILS

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C

chill__pill

03/24/20

Your products always get my curls to pop!

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2

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4.6 4.6 star rating

COMPLETE CURL CARE FOR SOFT & WEIGHTLESS WAVES

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N

notareal_mua

05/27/20

For years growing up I was in a constant battle with my hair, I HATED my curls to the point I would spend hours with heat tools trying to achieve what I thought was “ideal” hair. Fast forward to January 2019 ⏭ I decided I needed to make a change, after years of being blonde I decided to go back to my natural color and try to embrace my natural curls💁🏼‍♀️ After putting out a call for recommendations I was pointed in the direction of lusbrands and it has truly been a saving grace. I could not be more proud of my results! Not only have I finally found a way to manage my curls but I have found SO much more confidence in just letting it be 💕

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4

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4.7 4.7 star rating

COMPLETE CURL CARE FOR MOISTURIZED & HEALTHY KINKS & COILS

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D

dsfavors

06/27/19

I tried some new products and I’m pretty impressed...I took the twists down earlier today and BAM👊🏾💥Soft✔️ Shiny✔️ Defined✔️ Mama is happy with the results!

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2

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4.8 4.8 star rating

DEEP CONDITION & REPAIR

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4.7 4.7 star rating

COMPLETE CURL CARE FOR ULTRA SOFT & LUXURIOUS CURLS

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kierrasmith

05/07/20

⁣I’ve been using LUS Brands for just over 1 year and I’m still SO excited to have found a product that defines my curls. My hair feels hydrated, touchable, and healthy. These curls really go from 0️⃣ to 💯 with one bottle 🥰🥰🥰

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3

1

4.6 4.6 star rating

COMPLETE CURL CARE FOR SOFT & WEIGHTLESS WAVES

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W

wavycurly

10/03/19

I had to see if the hype was real. I’ll save you some reading if you don’t want to go any further...it’s real!! And it smells hella good.⁣ ⁣ Like any product, it takes some trial and error before you get the proper application method and amount correct for your hair. I played with the line over several washes, so here is the low down:⁣ ⁣ SHAMPOO - Applied quarter size to scalp⁣ ⁣ 〰️ Excellent lather⁣ 〰️ Scalp feels clean and refreshed⁣ ⁣ CONDITIONER - Applied palm full⁣ ⁣ 〰️ One of my favorite conditioners I’ve tried!⁣ 〰️ Thick and saturated the hair very well⁣ 〰️ Ultra hydrating⁣ 〰️ Incredible slip. Even after its completely washed out, my Denman brush glided through my soaking wet hair without any product in it.⁣ ⁣ ALL IN ONE - Sectioned soaking wet hair into 4, applied 5 pumps to each section (shout out to Lisa aka Curly_n_fab for helping me with this!) and used the Denman brush to distribute product and help clumping.⁣ ⁣ 〰️ Smooth/Silky consistency⁣ 〰️ Feels light, like a cross between leave-in and a light gel⁣ 〰️ Great slip⁣ ⁣ I’m incredibly pleased with my results. This gave me some of the best volume I’ve seen to-date and It’s light weight so it doesn’t weigh my waves down. I’m hooked ❤️⁣

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5

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4.7 4.7 star rating

COMPLETE CURL CARE FOR ULTRA SOFT & LUXURIOUS CURLS

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S

sugarcurly

05/31/20

All I want to say is YESS!!! As you can see from my results, these products gave my hair hold without weighing down my curls, which is perfect considering I have dense, fine hair and am always trying to achieve both definition and volume. - Here’s what I think about each step: Shampoo- It cleansed my hair well without stripping it and making my scalp feel dry. Conditioner- THIS. HAD. AMAZING. SLIP!! I can’t even explain how well this deranged my hair. This one really surprised me, but I am sooo happy I found this!! All in One Styler- I was skeptical about using one product to do all of my styling, but this surprised me too. It managed to provide good slip as I raked it through my hair, and then it left my curls feeling soft without weighing them down. I absolutely loved this line and I will definitely

be using it more.

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1

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4.7 4.7 star rating

COMPLETE CURL CARE FOR MOISTURIZED & HEALTHY KINKS & COILS

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L

lusbrands

04/17/20

"People were shocked I just used 3 products" -- @glowithcocoa

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2

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4.8 4.8 star rating

DEEP CONDITION & REPAIR

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4.7 4.7 star rating

COMPLETE CURL CARE FOR ULTRA SOFT & LUXURIOUS CURLS

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krissy2295

08/23/19

lusbrands curl line step 1 & 2 followed with their mask and of course step 3 for the styler. I chose the curl line for the definition.

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4

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4.7 4.7 star rating

COMPLETE CURL CARE FOR MOISTURIZED & HEALTHY KINKS & COILS

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luv.liftedme

07/21/20

My results with lusbrands all in one styler. I’ve never been fond of wash-n-go styles, but this one right here??? This is a game changer. ❤️❤️

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4.7 4.7 star rating

COMPLETE CURL CARE FOR MOISTURIZED & HEALTHY KINKS & COILS

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Kayleigh G.

Verified Buyer

5.0 star rating

08/04/20

I love LUS !

Review by Kayleigh G. on 4 Aug 2020 review stating I love LUS ! I absolutely love my LUS products. I have been using the shampoo and conditioner along with the all-in-one kinky coily. These products are activated with water and I find that using a denman brush really helps clump my curls together. My curls are left soft and bouncy after they dry. No crunch here! On Complete Curl Care for Moisturized & Healthy KINKS & COILS share ' Share Review by Kayleigh G. on 4 Aug 2020 _facebook_ facebook Share Review by Kayleigh G. on 4 Aug 2020 _twitter_ twitter Share Review by Kayleigh G. on 4 Aug 2020 _LinkedIn_ linkedin Share Review by Kayleigh G. on 4 Aug 2020

08/04/20

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1

4.9 4.9 star rating

1L ALL-IN-ONE: KINKY-COILY

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Ayanna B.

Verified Buyer

5.0 star rating

08/03/20

Ahhhh...maZing!!

Review by Ayanna B. on 3 Aug 2020 review stating Ahhhh...maZing!! I love my super plump, soft curls after using LUS Curls Kinky-Coily 3-in-1! This pic is the first time using it! And if you can believe it, the second time was even better! 💕 On 1L All-in-One: KINKY-COILY share ' Share Review by Ayanna B. on 3 Aug 2020 _facebook_ facebook Share Review by Ayanna B. on 3 Aug 2020 _twitter_ twitter Share Review by Ayanna B. on 3 Aug 2020 _LinkedIn_ linkedin Share Review by Ayanna B. on 3 Aug 2020

08/03/20

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FEATURED ARTICLES

CURL TRAINING 101: THE KEY TO CLUMPING What’s the secret to capturing beautifully defined ringlets? You need to make your curls

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AIR DRYING VS DIFFUSING Is it better to air dry or diffuse curly hair? We break down the pros and cons of each...

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