DIGITAL MARKETING AGENCY Lightspan is a digital marketing company offering cutting-edge & data-driven content marketing, social media marketing, search engine optimization, email marketing and marketing automation. Learn what sets us apart and how we help our clients succeed. HOW TO USE EMOJIS EFFECTIVELY IN MARKETING How to use them: There are multiple ways of utilizing emojis. First, tap the smiley face symbol on your keyboard (depending on which application you are using), and it will show you a wide selection of emojis arranged in different categories. Second, insert them manually, and the app will automatically convert them to emojis. HOW TO WATERMARK YOUR IMAGES FREE AND EASY How to Watermark Your Images Faster There’s a way to watermark your numerous images fast. With the help of uMark, you can save time and do it for free.. uMark is Photo Watermark Software for Windows and Mac that lets you apply a watermark to multiple images with a THE MARKETING GENIUS BEHIND DOGECOIN The main way this meme spread around and turned into financial gains is how cool it seemed to invest in it. What started as a fun group of people buying tokens for a laugh, then more, then even more, became a run on the infinite currency supply (unlike Bitcoin, Doge is printed infinitely in intervals) that raised its value. DIGITAL MARKETING ANALYTICS 101: THE DATA THAT MATTERS MOST Finding the Digital Marketing Analytics Data that Matters. Collecting data is easy. Interpreting data is not. It requires knowledge, contextual understanding, rigor and patience. So let’s clear this up right now: it is NOT possible to look at 2-3 digital marketing data points and fully understand what is going on with your marketing. HOW TO RESPOND TO NEGATIVE GLASSDOOR EMPLOYER REVIEWS Online reputation management is not a new concept. Especially for those who’ve grown up on social media, made all too aware of how quickly a Tweet can become the grounds for termination.But it hasn’t been until recent years that public yet anonymous employer reviews, such as those on Glassdoor, have added a new dimension to what reputation management means. THE REAL COST OF GROUPON AND WHAT IT MEANS TO YOUR This may be a stretch, but this whole scenario was built to be a stretch. The higher sales boosted revenue on the first Groupon visit and lowered net campaign cost to $11,600 (to be specific). Since the margin for each $500 sale is $233, John only needs 50 people (50×233=11650) to break even. ASK A STRATEGIST: WHAT DO I DO ON LINKEDIN AFTER A MERGER LinkedIn says that this will show a visible association and link between the acquired and parent companies without negatively impacting its members’ profiles. Spend time posting about the acquisition on both company pages with special instructions on the acquired company’s page to follow your main page. An example would be, “We

are so

I QUIT FACEBOOK

The exact opposite happened. But let me rewind and give you the full experience. The week when Robin Williams passed away, shortly after Facebook launched the feature that notifies us when a friend publishes a “popular photo,” my head was about to explode from too much content I didn’t care much for. HOW TO REGISTER YOUR HANDLE ON MULTIPLE SOCIAL MEDIA SITES The #QCorner: How to Register Your Preferred Handle with Multiple Social Media Sites. January 18, 2011 by Mana 2 Comments. 1. Share. Every week we get many amazing questions from friends and strangers. Sometimes the question is not directed at us but we contribute to the answer. Tamara, the newest member of the Lightspan team has been doing

a

DIGITAL MARKETING AGENCY Lightspan is a digital marketing company offering cutting-edge & data-driven content marketing, social media marketing, search engine optimization, email marketing and marketing automation. Learn what sets us apart and how we help our clients succeed. HOW TO USE EMOJIS EFFECTIVELY IN MARKETING How to use them: There are multiple ways of utilizing emojis. First, tap the smiley face symbol on your keyboard (depending on which application you are using), and it will show you a wide selection of emojis arranged in different categories. Second, insert them manually, and the app will automatically convert them to emojis. HOW TO WATERMARK YOUR IMAGES FREE AND EASY How to Watermark Your Images Faster There’s a way to watermark your numerous images fast. With the help of uMark, you can save time and do it for free.. uMark is Photo Watermark Software for Windows and Mac that lets you apply a watermark to multiple images with a THE MARKETING GENIUS BEHIND DOGECOIN The main way this meme spread around and turned into financial gains is how cool it seemed to invest in it. What started as a fun group of people buying tokens for a laugh, then more, then even more, became a run on the infinite currency supply (unlike Bitcoin, Doge is printed infinitely in intervals) that raised its value. DIGITAL MARKETING ANALYTICS 101: THE DATA THAT MATTERS MOST Finding the Digital Marketing Analytics Data that Matters. Collecting data is easy. Interpreting data is not. It requires knowledge, contextual understanding, rigor and patience. So let’s clear this up right now: it is NOT possible to look at 2-3 digital marketing data points and fully understand what is going on with your marketing. HOW TO RESPOND TO NEGATIVE GLASSDOOR EMPLOYER REVIEWS Online reputation management is not a new concept. Especially for those who’ve grown up on social media, made all too aware of how quickly a Tweet can become the grounds for termination.But it hasn’t been until recent years that public yet anonymous employer reviews, such as those on Glassdoor, have added a new dimension to what reputation management means. THE REAL COST OF GROUPON AND WHAT IT MEANS TO YOUR This may be a stretch, but this whole scenario was built to be a stretch. The higher sales boosted revenue on the first Groupon visit and lowered net campaign cost to $11,600 (to be specific). Since the margin for each $500 sale is $233, John only needs 50 people (50×233=11650) to break even. ASK A STRATEGIST: WHAT DO I DO ON LINKEDIN AFTER A MERGER LinkedIn says that this will show a visible association and link between the acquired and parent companies without negatively impacting its members’ profiles. Spend time posting about the acquisition on both company pages with special instructions on the acquired company’s page to follow your main page. An example would be, “We

are so

I QUIT FACEBOOK

The exact opposite happened. But let me rewind and give you the full experience. The week when Robin Williams passed away, shortly after Facebook launched the feature that notifies us when a friend publishes a “popular photo,” my head was about to explode from too much content I didn’t care much for. HOW TO REGISTER YOUR HANDLE ON MULTIPLE SOCIAL MEDIA SITES The #QCorner: How to Register Your Preferred Handle with Multiple Social Media Sites. January 18, 2011 by Mana 2 Comments. 1. Share. Every week we get many amazing questions from friends and strangers. Sometimes the question is not directed at us but we contribute to the answer. Tamara, the newest member of the Lightspan team has been doing

a

DIGITAL MARKETING AGENCY Lightspan is a digital marketing company offering cutting-edge & data-driven content marketing, social media marketing, search engine optimization, email marketing and marketing automation. Learn what sets us apart and how we help our clients succeed. DIGITAL MARKETING CONSULTING FOR TOUGH DIGITAL MARKETING This involves: Expertise in choosing the right digital marketing channels and tools for your goals, Careful selection and integration of technologies to enable optimization and personalization, and proper tracking of results, plus. Skilled marketing execution. Contact us to talk about your blueprint. Or take a tour of our full stack of digital DIGITAL MARKETING GUIDES, RESOURCES, TIPS AND CHEAT SHEETS A collection of expert, tried and proven digital marketing resources and social media guides, cheat sheets, tips and tricks THE BEGINNER’S GUIDE TO EFFECTIVE LINKEDIN MARKETING In fact, according to Pew Research Center, 44% of LinkedIn users earn more than $75,000 per year. So the tagline is entirely accurate: Professionals use LinkedIn at a higher rate than other social platforms. Therefore, if you’re marketing to professionals, LinkedIn is an essential tool in your arsenal. HOW TO REGISTER YOUR HANDLE ON MULTIPLE SOCIAL MEDIA SITES The #QCorner: How to Register Your Preferred Handle with Multiple Social Media Sites. January 18, 2011 by Mana 2 Comments. 1. Share. Every week we get many amazing questions from friends and strangers. Sometimes the question is not directed at us but we contribute to the answer. Tamara, the newest member of the Lightspan team has been doing

a

THE 8 BEST CONFERENCE SWAG IDEAS FOR YOUR B2B BRAND Final Thoughts: The 8 Best Conference Swag Ideas for Your B2B Brand. Creating positive brand impressions via conference swag involves brainstorming and introspection. It’s important to have alignment between what your brand stands for and the physical items you give out

on behalf of

HOW TO RUN FACEBOOK ADS: A STEP-BY-STEP GUIDE Here’s our brief guide on how to use Facebook ads tools to launch a targeted marketing campaign. 1. Set Up an Ad Account. Facebook allows you to customize the engagements you’d like to focus on, such as page likes or event responses. Your marketing should plan out this focus to better target your audience. HOW TO BE AUTHENTIC ON SOCIAL MEDIA: FOR BUSINESSES AND Do not think things through clearly. Have a hostile sense of humor. Are unable to express their emotions freely and clearly. Are not open to learning from their mistakes. Do not understand their motivations. How to Be Authentic on Social Media: For Businesses and Individuals -

Part 2 -

HOW TO USE FACEBOOK POWER EDITOR'S NEW CALL-TO-ACTION BUTTONS How to Create A Paid Facebook Ad With A Call-To-Action Button. Step 1: If you haven’t yet downloaded your Facebook ad accounts into Power Editor, do so. Go into your Ads Manager and find the account that you’d like to dive into. Click Power Editor in your lefthand menu and you’ll automatically be prompted to download your ad account. SMART MEDIA TECH: WHAT THE TELEGRAPH AND SOCIAL MEDIA HAVE Smart Media Tech: What the Telegraph and Social Media Have in Common. Dot-dot-dash-dot-dash-dot . “What are you wearing?”. The hot chat of the 1800s “heard” over telegraph wires continues in Internet chat rooms and via cell phones “ sexting .”. When the telegraph was born, people could communicate quickly and easily about the DIGITAL MARKETING AGENCY Lightspan is a digital marketing company offering cutting-edge & data-driven content marketing, social media marketing, search engine optimization, email marketing and marketing automation. Learn what sets us apart and how we help our clients succeed. ABOUT - LIGHTSPANDIGITAL.COM Hello! We are the Lightbugs! In 2010, when we were a young social media company, a client affectionately nicknamed us that. And it stuck. Lightspan was born in late 2009. Our founder, Mana Ionescu had been doing pro-bono digital marketing work and started noticing a HOW TO USE EMOJIS EFFECTIVELY IN MARKETING How to use them: There are multiple ways of utilizing emojis. First, tap the smiley face symbol on your keyboard (depending on which application you are using), and it will show you a wide selection of emojis arranged in different categories. Second, insert them manually, and the app will automatically convert them to emojis. THE MARKETING GENIUS BEHIND DOGECOIN The main way this meme spread around and turned into financial gains is how cool it seemed to invest in it. What started as a fun group of people buying tokens for a laugh, then more, then even more, became a run on the infinite currency supply (unlike Bitcoin, Doge is printed infinitely in intervals) that raised its value. THE REAL COST OF GROUPON AND WHAT IT MEANS TO YOUR This may be a stretch, but this whole scenario was built to be a stretch. The higher sales boosted revenue on the first Groupon visit and lowered net campaign cost to $11,600 (to be specific). Since the margin for each $500 sale is $233, John only needs 50 people (50×233=11650) to break even. ASK A STRATEGIST: WHAT DO I DO ON LINKEDIN AFTER A MERGER LinkedIn says that this will show a visible association and link between the acquired and parent companies without negatively impacting its members’ profiles. Spend time posting about the acquisition on both company pages with special instructions on the acquired company’s page to follow your main page. An example would be, “We

are so

HOW TO RESPOND TO NEGATIVE GLASSDOOR EMPLOYER REVIEWS Online reputation management is not a new concept. Especially for those who’ve grown up on social media, made all too aware of how quickly a Tweet can become the grounds for termination.But it hasn’t been until recent years that public yet anonymous employer reviews, such as those on Glassdoor, have added a new dimension to what reputation management means.

I QUIT FACEBOOK

The exact opposite happened. But let me rewind and give you the full experience. The week when Robin Williams passed away, shortly after Facebook launched the feature that notifies us when a friend publishes a “popular photo,” my head was about to explode from too much content I didn’t care much for. HOW TO REGISTER YOUR HANDLE ON MULTIPLE SOCIAL MEDIA SITES The #QCorner: How to Register Your Preferred Handle with Multiple Social Media Sites. January 18, 2011 by Mana 2 Comments. 1. Share. Every week we get many amazing questions from friends and strangers. Sometimes the question is not directed at us but we contribute to the answer. Tamara, the newest member of the Lightspan team has been doing

a

THE 8 BEST CONFERENCE SWAG IDEAS FOR YOUR B2B BRAND Final Thoughts: The 8 Best Conference Swag Ideas for Your B2B Brand. Creating positive brand impressions via conference swag involves brainstorming and introspection. It’s important to have alignment between what your brand stands for and the physical items you give out

on behalf of

DIGITAL MARKETING AGENCY Lightspan is a digital marketing company offering cutting-edge & data-driven content marketing, social media marketing, search engine optimization, email marketing and marketing automation. Learn what sets us apart and how we help our clients succeed. ABOUT - LIGHTSPANDIGITAL.COM Hello! We are the Lightbugs! In 2010, when we were a young social media company, a client affectionately nicknamed us that. And it stuck. Lightspan was born in late 2009. Our founder, Mana Ionescu had been doing pro-bono digital marketing work and started noticing a HOW TO USE EMOJIS EFFECTIVELY IN MARKETING How to use them: There are multiple ways of utilizing emojis. First, tap the smiley face symbol on your keyboard (depending on which application you are using), and it will show you a wide selection of emojis arranged in different categories. Second, insert them manually, and the app will automatically convert them to emojis. THE MARKETING GENIUS BEHIND DOGECOIN The main way this meme spread around and turned into financial gains is how cool it seemed to invest in it. What started as a fun group of people buying tokens for a laugh, then more, then even more, became a run on the infinite currency supply (unlike Bitcoin, Doge is printed infinitely in intervals) that raised its value. THE REAL COST OF GROUPON AND WHAT IT MEANS TO YOUR This may be a stretch, but this whole scenario was built to be a stretch. The higher sales boosted revenue on the first Groupon visit and lowered net campaign cost to $11,600 (to be specific). Since the margin for each $500 sale is $233, John only needs 50 people (50×233=11650) to break even. ASK A STRATEGIST: WHAT DO I DO ON LINKEDIN AFTER A MERGER LinkedIn says that this will show a visible association and link between the acquired and parent companies without negatively impacting its members’ profiles. Spend time posting about the acquisition on both company pages with special instructions on the acquired company’s page to follow your main page. An example would be, “We

are so

HOW TO RESPOND TO NEGATIVE GLASSDOOR EMPLOYER REVIEWS Online reputation management is not a new concept. Especially for those who’ve grown up on social media, made all too aware of how quickly a Tweet can become the grounds for termination.But it hasn’t been until recent years that public yet anonymous employer reviews, such as those on Glassdoor, have added a new dimension to what reputation management means.

I QUIT FACEBOOK

The exact opposite happened. But let me rewind and give you the full experience. The week when Robin Williams passed away, shortly after Facebook launched the feature that notifies us when a friend publishes a “popular photo,” my head was about to explode from too much content I didn’t care much for. HOW TO REGISTER YOUR HANDLE ON MULTIPLE SOCIAL MEDIA SITES The #QCorner: How to Register Your Preferred Handle with Multiple Social Media Sites. January 18, 2011 by Mana 2 Comments. 1. Share. Every week we get many amazing questions from friends and strangers. Sometimes the question is not directed at us but we contribute to the answer. Tamara, the newest member of the Lightspan team has been doing

a

THE 8 BEST CONFERENCE SWAG IDEAS FOR YOUR B2B BRAND Final Thoughts: The 8 Best Conference Swag Ideas for Your B2B Brand. Creating positive brand impressions via conference swag involves brainstorming and introspection. It’s important to have alignment between what your brand stands for and the physical items you give out

on behalf of

DIGITAL MARKETING AGENCY Lightspan is a digital marketing company offering cutting-edge & data-driven content marketing, social media marketing, search engine optimization, email marketing and marketing automation. Learn what sets us apart and how we help our clients succeed. ABOUT - LIGHTSPANDIGITAL.COM Hello! We are the Lightbugs! In 2010, when we were a young social media company, a client affectionately nicknamed us that. And it stuck. Lightspan was born in late 2009. Our founder, Mana Ionescu had been doing pro-bono digital marketing work and started noticing a DIGITAL MARKETING SERVICES, DIGITAL STRATEGY, ORGANIC AND BUDGETS: Our services range in price and start at $2,000 per month. The majority of our clients, particularly those committed to seeing results, invest $3,500 and more per month. There are lower cost options available to you, but we know that to deliver results we need to invest good thinking, expertise, and consistency. DIGITAL MARKETING CONSULTING FOR TOUGH DIGITAL MARKETING This involves: Expertise in choosing the right digital marketing channels and tools for your goals, Careful selection and integration of technologies to enable optimization and personalization, and proper tracking of results, plus. Skilled marketing execution. Contact us to talk about your blueprint. Or take a tour of our full stack of digital DIGITAL MARKETING GUIDES, RESOURCES, TIPS AND CHEAT SHEETS A collection of expert, tried and proven digital marketing resources and social media guides, cheat sheets, tips and tricks HOW TO WATERMARK YOUR IMAGES FREE AND EASY How to Watermark Your Images Faster There’s a way to watermark your numerous images fast. With the help of uMark, you can save time and do it for free.. uMark is Photo Watermark Software for Windows and Mac that lets you apply a watermark to multiple images with a DIGITAL MARKETING ANALYTICS 101: THE DATA THAT MATTERS MOST Finding the Digital Marketing Analytics Data that Matters. Collecting data is easy. Interpreting data is not. It requires knowledge, contextual understanding, rigor and patience. So let’s clear this up right now: it is NOT possible to look at 2-3 digital marketing data points and fully understand what is going on with your marketing. WHAT YOU NEED TO KNOW ABOUT ANTI-SPAM LAWS AROUND THE WORLD Australia’s legislation is very similar to the EU’s, so we won’t go into a ton of detail here. The Spam Act of 2003 made it illegal to send unsolicited electronic messages. However, messages from government, charities, and political parties can be sent without consent. Australia’s anti-spam laws might be laxer, but they are

cracking

8 SEXY B2B MARKETING STRATEGIES FOR "BORING" INDUSTRIES Final Thoughts: 8 Sexy B2B Marketing Strategies for “Boring” Industries. Creating successful B2b marketing strategies for a ‘boring’ industry doesn’t have to involve a big budget or even an exciting product offering. Go back to the simple things: your value, the convenience you provide, your story, and a dash of humor. BRAND PARTNERSHIPS: AN UNDERRATED AUDIENCE BUILDING STRATEGY Brand Partnerships: An Underrated Audience Building Strategy. The concept of collaboration isn’t something new when it comes to the business environment. Brand partnerships involve forming an alliance between two or more brands. The end goal of this type of venture is to co-create a product or service that allows both brands to benefit from

* Digital Marketing

* Consulting

* Speaking and Press

* Resources

* About

* Blog

* Contact

Digital Marketing - Social Media - Email Marketing - Chicago Chicago digital marketing company offering social media marketing and

email marketing

DIGITAL MARKETING AGENCY CHICAGO LIGHTSPAN DIGITAL: CONTENT MARKETING, SOCIAL MEDIA, EMAIL MARKETING, SEARCH MARKETING DIGITAL MARKETING FOR THE BOLD STAND OUT ONLINE, WITH CUTTING-EDGE & DATA-DRIVEN DIGITAL MARKETING, CONTENT MARKETING, ORGANIC AND PAID SOCIAL MEDIA MARKETING, AND SOCIAL

VIDEO MARKETING.

Let us show you how

FULL SERVICE DIGITAL MARKETING Every day, amazing new technologies pop up that excite tech-enthusiasts and even the most casual users. This digital marketing agency has done it all, and we’re ready for more. We combine THE MOST CUTTING-EDGE STRATEGIES AND TACTICS IN CONTENT MARKETING, SEARCH ENGINE MARKETING, EMAIL MARKETING AND SOCIAL MEDIA TO SHOW YOUR BEST SELF ONLINE, ATTRACT NEW AUDIENCES, AND GET SALES. Our strategic approach to digital marketing drives results that you can see in both your analytics and your audience response. WE WORK WITH THOSE WHO ARE DARING – THOSE WHO NOT ONLY SEE THE FUTURE BUT CREATE IT. Our Chicago-based team crafts digital experiences tailored directly to your needs. As a full-service digital marketing company , we’re experts at nailing how to relay your message across existing and emerging technologies and platforms in compelling ways. Because the best digital marketing makes

an impact.

For 15 years and counting, we’ve combined powerful digital marketing

strategies with

detailed analytics to drive results. We’ve reached millions of people, and it’s paid off: We’ve won awards, appeared on popular news broadcasts, spoke at marketing conferences around the country, and volunteered hundreds of hours to organizations in need of digital marketing consulting. Let's Chat About Your Needs Marketing With Purpose We don’t follow trends for the sake of it. Every digital engagement strategy is based on hard data. We have a passion for doing our homework, understanding your audiences, and turning your online presence into results that are impactful, quantifiable, and undeniable. Digital marketing is about people first. It is also a sales discipline. We focus on both. Storytelling: the Secret Sauce How do you make a connection in the blink-and-you’ll-miss-it age of 21st-century attention spans? The secret lies with developing compelling content that pulls at your audiences' heartstrings. We've crafted thousands of dynamic communication strategies for every digital and social media experience you can think of (and possibly a few that you can’t). From social media to blogs, social media videos, mini-documentaries and live video, we know what it takes to

make people act.

Years of Experience & Hunger for the Future In the digital media space, you can't get complacent. We use our bounty of past successes to bolster our capabilities and inform future opportunities in social interaction marketing. We know our stuff, but we’re not weighed down by it. We will stand on what we’ve built so we can better see what’s on the horizon.

SERVICES

At Lightspan Digital we tell stories through the most diverse storytelling mechanism man has ever created – digital media. We create compelling content every day. We place brands, products, and your values in front of your customers across social media channels. That’s Facebook, Instagram, Twitter, Linkedin, YouTube, Pinterest, Snapchat, blogs, live video and the latest social media tools and

channels.

Each day more people join that audience, and each day our driven team reaches out to them, delivering value where others deliver noise.

* Digital Marketing

* Content Marketing

* Social Media Strategy & Execution

* Email Marketing

* Marketing Automation

* Analytics

* Search Engine Marketing * Ambassador & Influencer Programs

* Video Marketing

Learn more about our services

BLOG

We love to write about trending topics and changes in social media and digital marketing. We also share practical tips and tricks, and deliver analysis to help you step up your social media, content marketing and email marketing game. Read more on our blog WE WANT TO HELP. LET’S CHAT! Call 773-442-2448 or send us an email

.

�2021 Digital Marketing – Social Media – Email Marketing –

Chicago

2339 N California Ave., #47590, Chicago, IL. 60647 Privacy Policy | Terms of Use

SAY HELLO:

__ __

__

__

__

773.442.2448 • Contact Us We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are

happy with it.Ok

Hey there

Hey there

×

GET OUR LATEST IDEAS FOR FREE Join the thousands who receive our monthly email newsletter! We promise to not use your email for spam! Yes, I Want Access!No Thanks Powered by OptinMonster