I-COMDATA MEETUPSMEMBERSEVENTSNEWSOVERVIEWDETAILED PROGRAMME We are delighted to announce the 9th edition of the I-COM Data Creativity Awards - celebrating the most creative people & companies in leveraging value from data. Enter before April 30th to use the Early Bird discount. Enter here. See the exciting programme we have curated for the I-COM vSummit Experience 2021. Check Programme. I-COM VSUMMIT EXPERIENCE 2021 The I-COM vSummit Experience 2021 continues to be an invitation-only gathering of world’s Smart Data Marketing leaders. Focusing as always on facilitating meaningful connections, attendees will enjoy world-class speakers and unparalleled online networking opportunities through social events and int

REGISTRATION 2021

Register your Interest in Attending the I-COM vSummit Experience 2021. The I-COM vSummit Experience is an invitation-only event. If you are interested in attending, kindly submit the form to obtain an invitation code as well as specific pricing. 3 KEYS TO SCALING AI May 6, 2021 / By Marie Merveilleux du Vignaux - Dataiku -- AI can change the way you do business, but the truth is that most companies are still at the very beginning of their AI journey . HACKATHON PROGRAMME 2021 Jury Welcome Wine Tasting & Orientation. Timing: Paris 9:00 - 11:00 PM | New York 3:00 - 5:00 PM Participants: Jury PUBLICIS' EPSILON FIRST TO RECEIVE MRC STAMP FOR MEASURING May 12, 2021 / By Joe Mandese - MediaPost-- In an industry first, Epsilon today announced it is the first company to have a measurement service accredited by the Media Rating Council that measures advertising outcomes.. The service, Epsilon’s “PeopleCloud Digital Media Solutions, or the abbreviated acronym DMS, was formerly known as Conversant, and measures “correlated outcomes,” GEOGRAPHIC REPRESENTATIVE ORGANISATIONS Geographic Representative Organisations. The I-COM is represented around the world by qualified industry bodies called GROs (Geographic Representative Organisations). The following points describe the GRO: An industry owned body involved with Smart Data Marketing in a specific geographic area. A member of an I-COM Patronage Organisation,

one of

VERIZON MEDIA AND CATALINA JOIN FORCES TO LINK CPG Verizon Media and Catalina Join Forces to Link CPG Ads and Sales. April 1, 2021 / By Lisa Lacy - AdWeek -- Media company Verizon Media has partnered with CPG sales data provider Catalina to help brands link in-store and online purchases to digital media placements in real time. According to a blog post, Verizon is the first DSP to be

integrated

FORMER KANTAR MEDIA GLOBAL CEO ANDY BROWN JOINS DYNATA October 1, 2020 / MrWeb--Former Kantar Media Global CEO Andy Brown has joined the Solutions Advisory Board of first-party data and insights platform Dynata, providing counsel to the firm on the building, design and launch of new solutions. Brown (pictured) joins the Advisory Board after holding the Kantar Media Global CEO role since 2013. He began his research career as a trainee at AGB, and CENTURYLINK AND NEUSTAR TEAM UP TO IMPLEMENT STIR/SHAKEN Oct 16, 2019 / By Phil Linse, Public Policy Director - Century Link-- Today, the escalating scourge of spoofed robocalls has almost reached the point where some people have stopped answering their phones. In response to the growing menace of unwanted robocalls, the industry, regulators and lawmakers have recently pledged to create stricter guidelines to help protect consumers and I-COMDATA MEETUPSMEMBERSEVENTSNEWSOVERVIEWDETAILED PROGRAMME We are delighted to announce the 9th edition of the I-COM Data Creativity Awards - celebrating the most creative people & companies in leveraging value from data. Enter before April 30th to use the Early Bird discount. Enter here. See the exciting programme we have curated for the I-COM vSummit Experience 2021. Check Programme. I-COM VSUMMIT EXPERIENCE 2021 The I-COM vSummit Experience 2021 continues to be an invitation-only gathering of world’s Smart Data Marketing leaders. Focusing as always on facilitating meaningful connections, attendees will enjoy world-class speakers and unparalleled online networking opportunities through social events and int

REGISTRATION 2021

Register your Interest in Attending the I-COM vSummit Experience 2021. The I-COM vSummit Experience is an invitation-only event. If you are interested in attending, kindly submit the form to obtain an invitation code as well as specific pricing. 3 KEYS TO SCALING AI May 6, 2021 / By Marie Merveilleux du Vignaux - Dataiku -- AI can change the way you do business, but the truth is that most companies are still at the very beginning of their AI journey . HACKATHON PROGRAMME 2021 Jury Welcome Wine Tasting & Orientation. Timing: Paris 9:00 - 11:00 PM | New York 3:00 - 5:00 PM Participants: Jury PUBLICIS' EPSILON FIRST TO RECEIVE MRC STAMP FOR MEASURING May 12, 2021 / By Joe Mandese - MediaPost-- In an industry first, Epsilon today announced it is the first company to have a measurement service accredited by the Media Rating Council that measures advertising outcomes.. The service, Epsilon’s “PeopleCloud Digital Media Solutions, or the abbreviated acronym DMS, was formerly known as Conversant, and measures “correlated outcomes,” GEOGRAPHIC REPRESENTATIVE ORGANISATIONS Geographic Representative Organisations. The I-COM is represented around the world by qualified industry bodies called GROs (Geographic Representative Organisations). The following points describe the GRO: An industry owned body involved with Smart Data Marketing in a specific geographic area. A member of an I-COM Patronage Organisation,

one of

VERIZON MEDIA AND CATALINA JOIN FORCES TO LINK CPG Verizon Media and Catalina Join Forces to Link CPG Ads and Sales. April 1, 2021 / By Lisa Lacy - AdWeek -- Media company Verizon Media has partnered with CPG sales data provider Catalina to help brands link in-store and online purchases to digital media placements in real time. According to a blog post, Verizon is the first DSP to be

integrated

FORMER KANTAR MEDIA GLOBAL CEO ANDY BROWN JOINS DYNATA October 1, 2020 / MrWeb--Former Kantar Media Global CEO Andy Brown has joined the Solutions Advisory Board of first-party data and insights platform Dynata, providing counsel to the firm on the building, design and launch of new solutions. Brown (pictured) joins the Advisory Board after holding the Kantar Media Global CEO role since 2013. He began his research career as a trainee at AGB, and CENTURYLINK AND NEUSTAR TEAM UP TO IMPLEMENT STIR/SHAKEN Oct 16, 2019 / By Phil Linse, Public Policy Director - Century Link-- Today, the escalating scourge of spoofed robocalls has almost reached the point where some people have stopped answering their phones. In response to the growing menace of unwanted robocalls, the industry, regulators and lawmakers have recently pledged to create stricter guidelines to help protect consumers and

I-COM

We are delighted to announce the 9th edition of the I-COM Data Creativity Awards - celebrating the most creative people & companies in leveraging value from data. Enter before April 30th to use the Early Bird discount. Enter here. See the exciting programme we have curated for the I-COM vSummit Experience 2021. Check Programme.

OUR MEMBERS

I-COM Members. We have the honour of working with the world's leading companies within Smart Data Marketing. If you would like to join us please visit our Membership page. Our Members comprise: Marketers. Advertising Agencies & Consultancies. Media Companies & Broadcast Organisations. Data Providers & Marketing Technology Companies. WHO WE ARE — I-COM Who we are. I-COM Global helps companies with their business transformation to become a fully customer-centric and Smart Data Marketing driven enterprise. Smart Data Marketing is a term that we have created to describe a more holistic approach to marketing which covers not only the area of promotion but also product development and

customer

OVERVIEW WORKING GROUPS The I-COM Working Groups are one of three types of forums that I-COM Global offers (Working Groups, I-COM Global Summit and Data Meetups) and make up the foundation of our organisation. They comprise 450 industry leaders working in 30 groups covering the forefront of Smart Data Marketing. The groups provide valuable interactions and learning I-COM DATA ETHICS COUNCIL Five Areas Marketing Needs to Address for Better Data Storytelling The Business Case for Digital Attribution IPO FOR INTEGRAL AD SCIENCE June 7, 2021 / Mr Web -- Digital ad verification firm Integral Ad Science (IAS) has today announced the filing of a registration statement with the U.S. SEC, for a CONTACT US — I-COM T: +41 (22) 534-9198. E: moreinfo@i-com.org. For general enquiries, kindly fill in this form: Name *. First Name. VSUMMIT ESSENTIAL GUIDELINES You will receive our Daily Advisory email with your personalised Zoom Link that we have created with your Zoom Email ID you sent us. This is the ONLY way to access the I-COM Summit Experience. This link can only be used on one device at a time. GEOGRAPHIC REPRESENTATIVE ORGANISATIONS Geographic Representative Organisations. The I-COM is represented around the world by qualified industry bodies called GROs (Geographic Representative Organisations). The following points describe the GRO: An industry owned body involved with Smart Data Marketing in a specific geographic area. A member of an I-COM Patronage Organisation,

one of

FEED-DATAETHICSCOUNCILCOCHAIRS Five Areas Marketing Needs to Address for Better Data Storytelling The Business Case for Digital Attribution I-COM VSUMMIT EXPERIENCE 2021 The I-COM vSummit Experience 2021 continues to be an invitation-only gathering of world’s Smart Data Marketing leaders. Focusing as always on facilitating meaningful connections, attendees will enjoy world-class speakers and unparalleled online networking opportunities through social events and int

REGISTRATION 2021

Register your Interest in Attending the I-COM vSummit Experience 2021. The I-COM vSummit Experience is an invitation-only event. If you are interested in attending, kindly submit the form to obtain an invitation code as well as specific pricing. 3 KEYS TO SCALING AI May 6, 2021 / By Marie Merveilleux du Vignaux - Dataiku -- AI can change the way you do business, but the truth is that most companies are still at the very beginning of their AI journey .

OVERVIEW 2021

I-COM Data Science vHackathon 2021. With 2020 being an epic year of disruption, the I-COM Data Science vHackathon more than ever before, allow brands to tap into and leverage our diverse creative community with multi-disciplinary talent to deliver completely new ways of thinking to solve business challenges and transform their businesses. HACKATHON PROGRAMME 2021 Jury Welcome Wine Tasting & Orientation. Timing: Paris 9:00 - 11:00 PM | New York 3:00 - 5:00 PM Participants: Jury UNILEVER TRIALLING GEOLOCATION TECHNOLOGY IN SUPPLY CHAIN August 19, 2020 / By Sean Galea-Pace-- Supply Chain-- Unilever has announced it is piloting geolocation technology, in collaboration with Orbital Insight, to monitor its palm oil supply chain more effectively.. The company has highlighted its intention to end deforestation across its supply chain, particularly in the cultivation of crops like palm oil and soy. FORMER KANTAR MEDIA GLOBAL CEO ANDY BROWN JOINS DYNATA October 1, 2020 / MrWeb--Former Kantar Media Global CEO Andy Brown has joined the Solutions Advisory Board of first-party data and insights platform Dynata, providing counsel to the firm on the building, design and launch of new solutions. Brown (pictured) joins the Advisory Board after holding the Kantar Media Global CEO role since 2013. He began his research career as a trainee at AGB, and FLOC IN EUROPE: WHAT THE GDPR CONCERNS AROUND GOOGLE’S NEW March 23, 2021 / Florian Lichtwald - Zeotap -- News broke on March 23rd that Google’s Federated Learning of Cohorts (FLoC) initiative may be running into some roadblocks in Europe. CENTURYLINK AND NEUSTAR TEAM UP TO IMPLEMENT STIR/SHAKEN Oct 16, 2019 / By Phil Linse, Public Policy Director - Century Link-- Today, the escalating scourge of spoofed robocalls has almost reached the point where some people have stopped answering their phones. In response to the growing menace of unwanted robocalls, the industry, regulators and lawmakers have recently pledged to create stricter guidelines to help protect consumers and IN SINGAPORE, SIMON KEMP OF WE ARE SOCIAL JOINS I-COM I-COM is pleased to announce that Simon Kemp , the Founder of Kepios and Regional Managing Partner for We Are Social based in Singapore, is joining the I-COM Singapore Advisory Board. I-COM VSUMMIT EXPERIENCE 2021 The I-COM vSummit Experience 2021 continues to be an invitation-only gathering of world’s Smart Data Marketing leaders. Focusing as always on facilitating meaningful connections, attendees will enjoy world-class speakers and unparalleled online networking opportunities through social events and int

REGISTRATION 2021

Register your Interest in Attending the I-COM vSummit Experience 2021. The I-COM vSummit Experience is an invitation-only event. If you are interested in attending, kindly submit the form to obtain an invitation code as well as specific pricing. 3 KEYS TO SCALING AI May 6, 2021 / By Marie Merveilleux du Vignaux - Dataiku -- AI can change the way you do business, but the truth is that most companies are still at the very beginning of their AI journey .

OVERVIEW 2021

I-COM Data Science vHackathon 2021. With 2020 being an epic year of disruption, the I-COM Data Science vHackathon more than ever before, allow brands to tap into and leverage our diverse creative community with multi-disciplinary talent to deliver completely new ways of thinking to solve business challenges and transform their businesses. HACKATHON PROGRAMME 2021 Jury Welcome Wine Tasting & Orientation. Timing: Paris 9:00 - 11:00 PM | New York 3:00 - 5:00 PM Participants: Jury UNILEVER TRIALLING GEOLOCATION TECHNOLOGY IN SUPPLY CHAIN August 19, 2020 / By Sean Galea-Pace-- Supply Chain-- Unilever has announced it is piloting geolocation technology, in collaboration with Orbital Insight, to monitor its palm oil supply chain more effectively.. The company has highlighted its intention to end deforestation across its supply chain, particularly in the cultivation of crops like palm oil and soy. FORMER KANTAR MEDIA GLOBAL CEO ANDY BROWN JOINS DYNATA October 1, 2020 / MrWeb--Former Kantar Media Global CEO Andy Brown has joined the Solutions Advisory Board of first-party data and insights platform Dynata, providing counsel to the firm on the building, design and launch of new solutions. Brown (pictured) joins the Advisory Board after holding the Kantar Media Global CEO role since 2013. He began his research career as a trainee at AGB, and FLOC IN EUROPE: WHAT THE GDPR CONCERNS AROUND GOOGLE’S NEW March 23, 2021 / Florian Lichtwald - Zeotap -- News broke on March 23rd that Google’s Federated Learning of Cohorts (FLoC) initiative may be running into some roadblocks in Europe. CENTURYLINK AND NEUSTAR TEAM UP TO IMPLEMENT STIR/SHAKEN Oct 16, 2019 / By Phil Linse, Public Policy Director - Century Link-- Today, the escalating scourge of spoofed robocalls has almost reached the point where some people have stopped answering their phones. In response to the growing menace of unwanted robocalls, the industry, regulators and lawmakers have recently pledged to create stricter guidelines to help protect consumers and IN SINGAPORE, SIMON KEMP OF WE ARE SOCIAL JOINS I-COM I-COM is pleased to announce that Simon Kemp , the Founder of Kepios and Regional Managing Partner for We Are Social based in Singapore, is joining the I-COM Singapore Advisory Board.

NEWS — I-COM

Television Measurement, Audience Measurement, Measurement and Data. May 19, 2021 / Mr Web -- Sweden's audience measurement body MMS and GfK have released figures from the first stage of their Audience Ascription Model (AAM), which they describe as a 'major step' toward providing total video rating for Sweden. Sugandha Aggarwal. COMPETING TEAMS 2021 Competing Teams 2021 — I-COM. Data Science Hackathons. Overview 2021. Competing Teams 2021. Hackathon Programme 2021. Hackathon Board 2021. Challenge Leads DETAILED PROGRAMME 2021 5:30 pm. Day Group Meet & Greet. Part of the I-COM vSummit Experience is happening in smaller groups. In this segment you’ll meet and connect with your I-COM group for the day. 5:45 pm. ID Resolution. Glenn White - Technical Product Manager, Epic Games, USA. 6:05 pm. IPO FOR INTEGRAL AD SCIENCE June 7, 2021 / Mr Web -- Digital ad verification firm Integral Ad Science (IAS) has today announced the filing of a registration statement with the U.S. SEC, for a

CONFERENCE TOPICS

Conference Topics. Advanced TV - Challenges and Opportunities for Targeting, Creative and Measurement. Combining Primary (psychographics) and First Party Data (behaviour) for Richer Insights. Building and Enhancing Consumer Relationships in the New D2C Environment. Driving Quality & Comparability in Metrics (Transparency,

Viewability, Ad

DATA MANAGEMENT

Data Management, Technology and Innovation. April 27, 2021 / MrWeb -- Xandr, the advertising analytics division of AT&T, has launched a platform called Curate, allowing data owners to 'layer' their assets with data from other sources and package it for sale via Xandr's marketplace. Sugandha Aggarwal. April 23, 2021. CALL FOR SPEAKERS 2021 The I-COM vSummit Experience Conference 2021 will continue to enable an intimate open atmosphere where attendees can engage in daily 3-hour sessions, consisting of world-class plenary sessions and social events.. Presenting at the I-COM vSummit Experience Conference is a unique opportunity to position your brand as a leader and network with the most influential peers within the Smart Data GEOGRAPHIC REPRESENTATIVE ORGANISATIONS Geographic Representative Organisations. The I-COM is represented around the world by qualified industry bodies called GROs (Geographic Representative Organisations). The following points describe the GRO: An industry owned body involved with Smart Data Marketing in a specific geographic area. A member of an I-COM Patronage Organisation,

one of

VSUMMIT ESSENTIAL GUIDELINES You will receive our Daily Advisory email with your personalised Zoom Link that we have created with your Zoom Email ID you sent us. This is the ONLY way to access the I-COM Summit Experience. This link can only be used on one device at a time. FEED-DATAETHICSCOUNCILCOCHAIRS Five Areas Marketing Needs to Address for Better Data Storytelling The Business Case for Digital Attribution I-COM VSUMMIT EXPERIENCE 2021 The I-COM vSummit Experience 2021 continues to be an invitation-only gathering of world’s Smart Data Marketing leaders. Focusing as always on facilitating meaningful connections, attendees will enjoy world-class speakers and unparalleled online networking opportunities through social events and int

REGISTRATION 2021

Register your Interest in Attending the I-COM vSummit Experience 2021. The I-COM vSummit Experience is an invitation-only event. If you are interested in attending, kindly submit the form to obtain an invitation code as well as specific pricing.

OVERVIEW 2021

I-COM Data Science vHackathon 2021. With 2020 being an epic year of disruption, the I-COM Data Science vHackathon more than ever before, allow brands to tap into and leverage our diverse creative community with multi-disciplinary talent to deliver completely new ways of thinking to solve business challenges and transform their businesses. 3 KEYS TO SCALING AI May 6, 2021 / By Marie Merveilleux du Vignaux - Dataiku -- AI can change the way you do business, but the truth is that most companies are still at the very beginning of their AI journey . OVERVIEW WORKING GROUPS The I-COM Working Groups are one of three types of forums that I-COM Global offers (Working Groups, I-COM Global Summit and Data Meetups) and make up the foundation of our organisation. They comprise 450 industry leaders working in 30 groups covering the forefront of Smart Data Marketing. The groups provide valuable interactions and learning

I-COM EVENTS

I-COM Events. Through I-COM's global network, our members are able to keep right up-to-date and connected to the latest innovations and progress that is happening across the world, throughout the year.

DATA MANAGEMENT

Data Management, Technology and Innovation. April 27, 2021 / MrWeb -- Xandr, the advertising analytics division of AT&T, has launched a platform called Curate, allowing data owners to 'layer' their assets with data from other sources and package it for sale via Xandr's marketplace. Sugandha Aggarwal. April 23, 2021. THE BIG CONSUMER FINANCIAL TRENDS FOR 2021 Consumers talked about everything from budgeting to contactless payment. In this piece we'll draw on recent research on consumer behavior to share the biggest trends in finserv for 2021. Let’s dive in! Trend #1: Online financial experts are focusing on budgeting and loans. Trend #2: Insurance brands and positive public image. CENTURYLINK AND NEUSTAR TEAM UP TO IMPLEMENT STIR/SHAKEN Oct 16, 2019 / By Phil Linse, Public Policy Director - Century Link-- Today, the escalating scourge of spoofed robocalls has almost reached the point where some people have stopped answering their phones. In response to the growing menace of unwanted robocalls, the industry, regulators and lawmakers have recently pledged to create stricter guidelines to help protect consumers and IN THE NETHERLANDS, MENNO VAN DER STEEN OF IPG MEDIABRANDSINITIATIVE IPG MEDIABRANDSIPG MEDIABRANDS CAREERSIPG MEDIABRANDS INTERNSHIPIPG MEDIABRANDS LOCATIONSIPG MEDIABRANDS WIKI I-COM is pleased to announce that Menno van der Steen , Chief Data & Tech Officer of IPG Mediabrands in the Netherlands, is joining the I-COM Data Science & Chief Analytics and Chief Data Officer Councils.. Menno van der Steen has been working in technology and marketing for over 25 years in different roles, including an internship at KPN Multimedia writing on the topic of in-game I-COM VSUMMIT EXPERIENCE 2021 The I-COM vSummit Experience 2021 continues to be an invitation-only gathering of world’s Smart Data Marketing leaders. Focusing as always on facilitating meaningful connections, attendees will enjoy world-class speakers and unparalleled online networking opportunities through social events and int

REGISTRATION 2021

Register your Interest in Attending the I-COM vSummit Experience 2021. The I-COM vSummit Experience is an invitation-only event. If you are interested in attending, kindly submit the form to obtain an invitation code as well as specific pricing.

OVERVIEW 2021

I-COM Data Science vHackathon 2021. With 2020 being an epic year of disruption, the I-COM Data Science vHackathon more than ever before, allow brands to tap into and leverage our diverse creative community with multi-disciplinary talent to deliver completely new ways of thinking to solve business challenges and transform their businesses. 3 KEYS TO SCALING AI May 6, 2021 / By Marie Merveilleux du Vignaux - Dataiku -- AI can change the way you do business, but the truth is that most companies are still at the very beginning of their AI journey . OVERVIEW WORKING GROUPS The I-COM Working Groups are one of three types of forums that I-COM Global offers (Working Groups, I-COM Global Summit and Data Meetups) and make up the foundation of our organisation. They comprise 450 industry leaders working in 30 groups covering the forefront of Smart Data Marketing. The groups provide valuable interactions and learning

I-COM EVENTS

I-COM Events. Through I-COM's global network, our members are able to keep right up-to-date and connected to the latest innovations and progress that is happening across the world, throughout the year.

DATA MANAGEMENT

Data Management, Technology and Innovation. April 27, 2021 / MrWeb -- Xandr, the advertising analytics division of AT&T, has launched a platform called Curate, allowing data owners to 'layer' their assets with data from other sources and package it for sale via Xandr's marketplace. Sugandha Aggarwal. April 23, 2021. THE BIG CONSUMER FINANCIAL TRENDS FOR 2021 Consumers talked about everything from budgeting to contactless payment. In this piece we'll draw on recent research on consumer behavior to share the biggest trends in finserv for 2021. Let’s dive in! Trend #1: Online financial experts are focusing on budgeting and loans. Trend #2: Insurance brands and positive public image. CENTURYLINK AND NEUSTAR TEAM UP TO IMPLEMENT STIR/SHAKEN Oct 16, 2019 / By Phil Linse, Public Policy Director - Century Link-- Today, the escalating scourge of spoofed robocalls has almost reached the point where some people have stopped answering their phones. In response to the growing menace of unwanted robocalls, the industry, regulators and lawmakers have recently pledged to create stricter guidelines to help protect consumers and IN THE NETHERLANDS, MENNO VAN DER STEEN OF IPG MEDIABRANDSINITIATIVE IPG MEDIABRANDSIPG MEDIABRANDS CAREERSIPG MEDIABRANDS INTERNSHIPIPG MEDIABRANDS LOCATIONSIPG MEDIABRANDS WIKI I-COM is pleased to announce that Menno van der Steen , Chief Data & Tech Officer of IPG Mediabrands in the Netherlands, is joining the I-COM Data Science & Chief Analytics and Chief Data Officer Councils.. Menno van der Steen has been working in technology and marketing for over 25 years in different roles, including an internship at KPN Multimedia writing on the topic of in-game

I-COM

We are delighted to announce the 9th edition of the I-COM Data Creativity Awards - celebrating the most creative people & companies in leveraging value from data. Enter before April 30th to use the Early Bird discount. Enter here. See the exciting programme we have curated for the I-COM vSummit Experience 2021. Check Programme.

OUR MEMBERS

I-COM Members. We have the honour of working with the world's leading companies within Smart Data Marketing. If you would like to join us please visit our Membership page. Our Members comprise: Marketers. Advertising Agencies & Consultancies. Media Companies & Broadcast Organisations. Data Providers & Marketing Technology Companies. GLOBAL SUMMIT PROGRAMME BOARD Global Summit Conference Programme Board. Members of the I-COM Programme Board are industry leaders at the forefront of Smart Data Marketing and participate in the creation of the I-COM Global Summit Conference within the Board's geographic remit. They decide in consensus on the Global Summit Conference's theme, goals, structure, content and speakers.

CAREERS — I-COM

I-COM is a fast paced, dynamic global business with a motivated & growing team, based around the world. We are always looking for individuals with experience in Project Management, Event Management and/or Event Production. If you can handle stimulating projects within a truly international business I-COM would like to hear from you. PUBLICIS' EPSILON FIRST TO RECEIVE MRC STAMP FOR MEASURING May 12, 2021 / By Joe Mandese - MediaPost-- In an industry first, Epsilon today announced it is the first company to have a measurement service accredited by the Media Rating Council that measures advertising outcomes.. The service, Epsilon’s “PeopleCloud Digital Media Solutions, or the abbreviated acronym DMS, was formerly known as Conversant, and measures “correlated outcomes,” CALL FOR SPEAKERS 2021 The I-COM vSummit Experience Conference 2021 will continue to enable an intimate open atmosphere where attendees can engage in daily 3-hour sessions, consisting of world-class plenary sessions and social events.. Presenting at the I-COM vSummit Experience Conference is a unique opportunity to position your brand as a leader and network with the most influential peers within the Smart Data GEOGRAPHIC REPRESENTATIVE ORGANISATIONS Geographic Representative Organisations. The I-COM is represented around the world by qualified industry bodies called GROs (Geographic Representative Organisations). The following points describe the GRO: An industry owned body involved with Smart Data Marketing in a specific geographic area. A member of an I-COM Patronage Organisation,

one of

HACKATHON PROGRAMME 2021 Jury Welcome Wine Tasting & Orientation. Timing: Paris 9:00 - 11:00 PM | New York 3:00 - 5:00 PM Participants: Jury VERIZON MEDIA AND CATALINA JOIN FORCES TO LINK CPG Verizon Media and Catalina Join Forces to Link CPG Ads and Sales. April 1, 2021 / By Lisa Lacy - AdWeek -- Media company Verizon Media has partnered with CPG sales data provider Catalina to help brands link in-store and online purchases to digital media placements in real time. According to a blog post, Verizon is the first DSP to be

integrated

AI COUNCIL — I-COM AI Council. The number of Artificial Intelligence (AI) start-ups is growing rapidly, there are more and more conferences dedicated to the topic and we hear a lot about the big tech companies investing huge amounts of money in AI related developments. AI is emerging on many fronts and for the time being, although popular movies feature I-COM VSUMMIT EXPERIENCE 2021 The I-COM vSummit Experience 2021 continues to be an invitation-only gathering of world’s Smart Data Marketing leaders. Focusing as always on facilitating meaningful connections, attendees will enjoy world-class speakers and unparalleled online networking opportunities through social events and int

REGISTRATION 2021

Register your Interest in Attending the I-COM vSummit Experience 2021. The I-COM vSummit Experience is an invitation-only event. If you are interested in attending, kindly submit the form to obtain an invitation code as well as specific pricing. 3 KEYS TO SCALING AI May 6, 2021 / By Marie Merveilleux du Vignaux - Dataiku -- AI can change the way you do business, but the truth is that most companies are still at the very beginning of their AI journey .

OVERVIEW 2021

I-COM Data Science vHackathon 2021. With 2020 being an epic year of disruption, the I-COM Data Science vHackathon more than ever before, allow brands to tap into and leverage our diverse creative community with multi-disciplinary talent to deliver completely new ways of thinking to solve business challenges and transform their businesses.

I-COM EVENTS

I-COM Events. Through I-COM's global network, our members are able to keep right up-to-date and connected to the latest innovations and progress that is happening across the world, throughout the year.

DATA MANAGEMENT

Data Management, Technology and Innovation. April 27, 2021 / MrWeb -- Xandr, the advertising analytics division of AT&T, has launched a platform called Curate, allowing data owners to 'layer' their assets with data from other sources and package it for sale via Xandr's marketplace. Sugandha Aggarwal. April 23, 2021. THE BIG CONSUMER FINANCIAL TRENDS FOR 2021 Consumers talked about everything from budgeting to contactless payment. In this piece we'll draw on recent research on consumer behavior to share the biggest trends in finserv for 2021. Let’s dive in! Trend #1: Online financial experts are focusing on budgeting and loans. Trend #2: Insurance brands and positive public image. CENTURYLINK AND NEUSTAR TEAM UP TO IMPLEMENT STIR/SHAKEN Oct 16, 2019 / By Phil Linse, Public Policy Director - Century Link-- Today, the escalating scourge of spoofed robocalls has almost reached the point where some people have stopped answering their phones. In response to the growing menace of unwanted robocalls, the industry, regulators and lawmakers have recently pledged to create stricter guidelines to help protect consumers and IN THE NETHERLANDS, MENNO VAN DER STEEN OF IPG MEDIABRANDSINITIATIVE IPG MEDIABRANDSIPG MEDIABRANDS CAREERSIPG MEDIABRANDS INTERNSHIPIPG MEDIABRANDS LOCATIONSIPG MEDIABRANDS WIKI I-COM is pleased to announce that Menno van der Steen , Chief Data & Tech Officer of IPG Mediabrands in the Netherlands, is joining the I-COM Data Science & Chief Analytics and Chief Data Officer Councils.. Menno van der Steen has been working in technology and marketing for over 25 years in different roles, including an internship at KPN Multimedia writing on the topic of in-game IN SINGAPORE, SIMON KEMP OF WE ARE SOCIAL JOINS I-COM I-COM is pleased to announce that Simon Kemp , the Founder of Kepios and Regional Managing Partner for We Are Social based in Singapore, is joining the I-COM Singapore Advisory Board. I-COM VSUMMIT EXPERIENCE 2021 The I-COM vSummit Experience 2021 continues to be an invitation-only gathering of world’s Smart Data Marketing leaders. Focusing as always on facilitating meaningful connections, attendees will enjoy world-class speakers and unparalleled online networking opportunities through social events and int

REGISTRATION 2021

Register your Interest in Attending the I-COM vSummit Experience 2021. The I-COM vSummit Experience is an invitation-only event. If you are interested in attending, kindly submit the form to obtain an invitation code as well as specific pricing. 3 KEYS TO SCALING AI May 6, 2021 / By Marie Merveilleux du Vignaux - Dataiku -- AI can change the way you do business, but the truth is that most companies are still at the very beginning of their AI journey .

OVERVIEW 2021

I-COM Data Science vHackathon 2021. With 2020 being an epic year of disruption, the I-COM Data Science vHackathon more than ever before, allow brands to tap into and leverage our diverse creative community with multi-disciplinary talent to deliver completely new ways of thinking to solve business challenges and transform their businesses.

I-COM EVENTS

I-COM Events. Through I-COM's global network, our members are able to keep right up-to-date and connected to the latest innovations and progress that is happening across the world, throughout the year.

DATA MANAGEMENT

Data Management, Technology and Innovation. April 27, 2021 / MrWeb -- Xandr, the advertising analytics division of AT&T, has launched a platform called Curate, allowing data owners to 'layer' their assets with data from other sources and package it for sale via Xandr's marketplace. Sugandha Aggarwal. April 23, 2021. THE BIG CONSUMER FINANCIAL TRENDS FOR 2021 Consumers talked about everything from budgeting to contactless payment. In this piece we'll draw on recent research on consumer behavior to share the biggest trends in finserv for 2021. Let’s dive in! Trend #1: Online financial experts are focusing on budgeting and loans. Trend #2: Insurance brands and positive public image. CENTURYLINK AND NEUSTAR TEAM UP TO IMPLEMENT STIR/SHAKEN Oct 16, 2019 / By Phil Linse, Public Policy Director - Century Link-- Today, the escalating scourge of spoofed robocalls has almost reached the point where some people have stopped answering their phones. In response to the growing menace of unwanted robocalls, the industry, regulators and lawmakers have recently pledged to create stricter guidelines to help protect consumers and IN THE NETHERLANDS, MENNO VAN DER STEEN OF IPG MEDIABRANDSINITIATIVE IPG MEDIABRANDSIPG MEDIABRANDS CAREERSIPG MEDIABRANDS INTERNSHIPIPG MEDIABRANDS LOCATIONSIPG MEDIABRANDS WIKI I-COM is pleased to announce that Menno van der Steen , Chief Data & Tech Officer of IPG Mediabrands in the Netherlands, is joining the I-COM Data Science & Chief Analytics and Chief Data Officer Councils.. Menno van der Steen has been working in technology and marketing for over 25 years in different roles, including an internship at KPN Multimedia writing on the topic of in-game IN SINGAPORE, SIMON KEMP OF WE ARE SOCIAL JOINS I-COM I-COM is pleased to announce that Simon Kemp , the Founder of Kepios and Regional Managing Partner for We Are Social based in Singapore, is joining the I-COM Singapore Advisory Board.

I-COM

We are delighted to announce the 9th edition of the I-COM Data Creativity Awards - celebrating the most creative people & companies in leveraging value from data. Enter before April 30th to use the Early Bird discount. Enter here. See the exciting programme we have curated for the I-COM vSummit Experience 2021. Check Programme.

OUR MEMBERS

I-COM Members. We have the honour of working with the world's leading companies within Smart Data Marketing. If you would like to join us please visit our Membership page. Our Members comprise: Marketers. Advertising Agencies & Consultancies. Media Companies & Broadcast Organisations. Data Providers & Marketing Technology Companies.

CAREERS — I-COM

I-COM is a fast paced, dynamic global business with a motivated & growing team, based around the world. We are always looking for individuals with experience in Project Management, Event Management and/or Event Production. If you can handle stimulating projects within a truly international business I-COM would like to hear from you. GLOBAL SUMMIT PROGRAMME BOARD Global Summit Conference Programme Board. Members of the I-COM Programme Board are industry leaders at the forefront of Smart Data Marketing and participate in the creation of the I-COM Global Summit Conference within the Board's geographic remit. They decide in consensus on the Global Summit Conference's theme, goals, structure, content and speakers. GEOGRAPHIC REPRESENTATIVE ORGANISATIONS Geographic Representative Organisations. The I-COM is represented around the world by qualified industry bodies called GROs (Geographic Representative Organisations). The following points describe the GRO: An industry owned body involved with Smart Data Marketing in a specific geographic area. A member of an I-COM Patronage Organisation,

one of

CALL FOR SPEAKERS 2021 The I-COM vSummit Experience Conference 2021 will continue to enable an intimate open atmosphere where attendees can engage in daily 3-hour sessions, consisting of world-class plenary sessions and social events.. Presenting at the I-COM vSummit Experience Conference is a unique opportunity to position your brand as a leader and network with the most influential peers within the Smart Data KANTAR BUYS CROSS-MEDIA MEASUREMENT SPECIALIST MEMO2 June 2, 2021 / Mr Web -- Kantar has acquired Amsterdam-based cross-media effectiveness tracking specialist MeMo2 for an undisclosed

sum.

CINT TO BUY MAJORITY STAKE IN DACH PANEL FIRM GAPFISH June 2, 2021 / Mr Web -- Insight exchange and sample management platform Cint is to acquire a majority stake in Berlin-based MR company GapFish , which claims to operate the largest ISO-certified online panel community for the DACH (Austria, Germany, and Switzerland) region. AI COUNCIL — I-COM AI Council. The number of Artificial Intelligence (AI) start-ups is growing rapidly, there are more and more conferences dedicated to the topic and we hear a lot about the big tech companies investing huge amounts of money in AI related developments. AI is emerging on many fronts and for the time being, although popular movies feature VERIZON MEDIA AND CATALINA JOIN FORCES TO LINK CPG Verizon Media and Catalina Join Forces to Link CPG Ads and Sales. April 1, 2021 / By Lisa Lacy - AdWeek -- Media company Verizon Media has partnered with CPG sales data provider Catalina to help brands link in-store and online purchases to digital media placements in real time. According to a blog post, Verizon is the first DSP to be

integrated

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Summit 2021

vSummit Overview

Detailed Programme

Speakers

Our Partners

vSummit Experience Sponsors

Programme Board

vSummit Essential Guidelines

VSUMMIT FAQ

Photos & Videos

Past Events

Awards

Data Science Hackathon 2021 Data Creativity Awards Data Startup Challenge

Smart Data Awards

Winners

Working Groups

Overview

Advisory Boards

AI Council

Attribution Council

Behavioural Science Council

Brand Data Council

Chief Analytics and Chief Data Officer Council Data Creativity Awards Board Data Creativity Awards Jury Data Science Council Data Science Hackathons Board Data Science Hackathons Jury Data Startup Challenge Board Data Startup Challenge Jury Data Storytelling Council Digital Measurement Industry Bodies Steering Committee Global Summit Programme Board Incrementality Council Journal Executive Editorial Board Smart Data Awards Jury

Publications

Overview

Current Issues in Attribution & How to Overcome Them Five Areas Marketing Needs to Address for Better Data Storytelling The Business Case for Digital Attribution Frontiers of Marketing Data Science Journal Attribution Council Output Data Scientists Qualifications Data Science Skills Matrix Data Science Career Path Defining the Roles of Data Leadership Positions

Data Meetups

Our Members

Events

News

About

Who we are

Vice Chair Programme Patronage Organisations Geographic Representative Organisations

Careers

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Smart Data Marketing News Where Smart Data Marketers Meet LATEST NEWS FROM I-COM GLOBAL I-COM vSummit Experience 2021

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SEE THE FINALISTS HERE

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We are delighted to announce the 1st round finalists of the I-COM Data Science vHackathon 2021 - Johnson & Johnson Challenge. SEE THE FINALISTS HERE

ENTER HERE

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Enter the I-COM Data Creativity Awards and don't miss the opportunity to get recognition for your work, presenting at the I-COM vSummit Experience 2021, develop business opportunities and increase brand awareness within the I-COM Community! DEADLINE TO SUBMIT YOUR ENTRY: JUNE 30TH, 2021

ENTER HERE

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See the exciting programme we have curated for the I-COM vSummit

Experience 2021.

CHECK PROGRAMME

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