ADIDAS BLOG

Ideas & insights to make creativity and an athlete’s mindset the key elements of personal growth and a happier, more productive and fulfilling career. ‘GamePlan A’ is an adidas blog. HOW A NEW HOME GROUND FOR THE GERMANY NATIONAL FOOTBALL The atmosphere of this ‘secret place’, and the secluded team village that Joern proposed they build in it, convinced the DFB that the Germany national football team should stay with adidas. WORKPLACE CULTURE: ADIDAS ON CREATING YOUR Culture is the unwritten, unspoken social norms and rules; as well as the behaviors and mindsets that you accept, reject, incentivize or celebrate. In times where it’s easy to copy your business products and strategy, your workplace culture will be the differentiator for

success.

THE 3 CS BEHIND GREAT LEADERSHIP The development of leadership skills and leadership qualities should address the 3 Cs: collaboration, confidence, and creativity. Leadership differs from management. By developing these essential skills and capabilities, anyone can become a better leader. ADIDAS STORIES OF CHANGE IN SUSTAINABILITY INNOVATIONAUTHOR: SINA PORT 1. End Plastic Waste: Breaking Point. This episode reveals the scale of the plastic pollution problem and what inspired adidas to team up with partners and launch our Three Loop Strategy and drive sustainability innovation . In the Recycled Loop, products are made with recycled materials and in the Circular Loop, products are Made To

Be Remade.

THE ADIDAS SUSTAINABILITY STORY For over 20 years, adidas has been a change leader in sustainability. We were the first to bring eco-innovations to the mass market, we led the industry with the first sustainability report, and we have been listed in the Dow Jones Sustainability Index (DJSI) every year since its creation in 1999. We’re also a founding member of game-changing initiatives like Better Cotton, Leather Working SHOES MADE FROM MUSHROOMS? DIVE INTO A WORLD OF INNOVATIVE Meet Mylo. Meanwhile, another innovative material from nature was piquing the curiosity of the scientific team at Bolt – Mylo. Mylo is a 100% animal-free material, made from mycelium, the underground roots of mushrooms. It is a nature-based material created using a highly efficient growing process that is intentionally designed to be low

impact.

SPORT, MENTAL HEALTH AND THE WORKPLACE Body and mind go together. When stress affects the brain, the rest of the body feels the pain. The good news is that sport can help: Physical activity has a positive impact on the brain and reduces stress. Exercise has shown to decrease overall levels of tension, elevate and stabilize mood, improve sleep and self-esteem and can even stimulate anti-anxiety effects. WHY YOU NEED SAFE SPACES TO TACKLE RACISM Why You Need Safe Spaces to Tackle Racism. adidas’ Alim Dhanji on championing safe spaces in the workplace environment to create change. T hese past few months have proven to be challenging for everyone. The Black Lives Matter Movement has touched us all, be it in business, sport, education, or any other walk of life. DON’T FOLLOW TRENDS, CREATE THEM Don’t follow trends, create them. Reflect the past to nail the future. Are you struggling with your product range and where your next big success will come from? Every business has these crises of confidence but sometimes the inspiration is in front of you, and a step back to review your successes and your customer needs results in

a new wave

ADIDAS BLOG

Ideas & insights to make creativity and an athlete’s mindset the key elements of personal growth and a happier, more productive and fulfilling career. ‘GamePlan A’ is an adidas blog. HOW A NEW HOME GROUND FOR THE GERMANY NATIONAL FOOTBALL The atmosphere of this ‘secret place’, and the secluded team village that Joern proposed they build in it, convinced the DFB that the Germany national football team should stay with adidas. WORKPLACE CULTURE: ADIDAS ON CREATING YOUR Culture is the unwritten, unspoken social norms and rules; as well as the behaviors and mindsets that you accept, reject, incentivize or celebrate. In times where it’s easy to copy your business products and strategy, your workplace culture will be the differentiator for

success.

THE 3 CS BEHIND GREAT LEADERSHIP The development of leadership skills and leadership qualities should address the 3 Cs: collaboration, confidence, and creativity. Leadership differs from management. By developing these essential skills and capabilities, anyone can become a better leader. ADIDAS STORIES OF CHANGE IN SUSTAINABILITY INNOVATIONAUTHOR: SINA PORT 1. End Plastic Waste: Breaking Point. This episode reveals the scale of the plastic pollution problem and what inspired adidas to team up with partners and launch our Three Loop Strategy and drive sustainability innovation . In the Recycled Loop, products are made with recycled materials and in the Circular Loop, products are Made To

Be Remade.

THE ADIDAS SUSTAINABILITY STORY For over 20 years, adidas has been a change leader in sustainability. We were the first to bring eco-innovations to the mass market, we led the industry with the first sustainability report, and we have been listed in the Dow Jones Sustainability Index (DJSI) every year since its creation in 1999. We’re also a founding member of game-changing initiatives like Better Cotton, Leather Working SHOES MADE FROM MUSHROOMS? DIVE INTO A WORLD OF INNOVATIVE Meet Mylo. Meanwhile, another innovative material from nature was piquing the curiosity of the scientific team at Bolt – Mylo. Mylo is a 100% animal-free material, made from mycelium, the underground roots of mushrooms. It is a nature-based material created using a highly efficient growing process that is intentionally designed to be low

impact.

SPORT, MENTAL HEALTH AND THE WORKPLACE Body and mind go together. When stress affects the brain, the rest of the body feels the pain. The good news is that sport can help: Physical activity has a positive impact on the brain and reduces stress. Exercise has shown to decrease overall levels of tension, elevate and stabilize mood, improve sleep and self-esteem and can even stimulate anti-anxiety effects. WHY YOU NEED SAFE SPACES TO TACKLE RACISM Why You Need Safe Spaces to Tackle Racism. adidas’ Alim Dhanji on championing safe spaces in the workplace environment to create change. T hese past few months have proven to be challenging for everyone. The Black Lives Matter Movement has touched us all, be it in business, sport, education, or any other walk of life. DON’T FOLLOW TRENDS, CREATE THEM Don’t follow trends, create them. Reflect the past to nail the future. Are you struggling with your product range and where your next big success will come from? Every business has these crises of confidence but sometimes the inspiration is in front of you, and a step back to review your successes and your customer needs results in

a new wave

CAREER | ADIDAS GAMEPLAN A Career June 1, 2021. How a New Home Ground for the Germany National Football Team Will Become the Ultimate adidas Workplace. by Matt Walters Editor 01.06.2021. Career May 20, 2021. How a Management Development Program Helped Me Refocus. by Maaike de Jeu Staff 20.05.2021. Career April 29, 2021. THE GROWTH MINDSET CHALLENGE A growth mindset teaches us that with effort, it is possible to increase our abilities, talents, and intelligence. This is the opposite to a fixed mindset, which states that our capacities are static; accepting that success is based on the abilities we currently have and “that’s all we can do”. One of the best ways to shift

our mindset is

PROTECTING LGBTQ+ ATHLETES ON AND OFF THE FIELD OF PLAY T he University of Miami received a perfect score on Athlete Ally’s 2021 Athletic Equality Index (AEI), a data-driven method to measure National Collegiate Athletic Association (NCAA) Division-1 athletic departments’ policies and practices around LGBTQ+ inclusion. These are all geared to protecting LGBTQ+ identifying athletes, coaches, staff, administrators, and fans both on and off the THE 3 CS BEHIND GREAT LEADERSHIP The development of leadership skills and leadership qualities should address the 3 Cs: collaboration, confidence, and creativity. Leadership differs from management. By developing these essential skills and capabilities, anyone can become a better leader. MANUEL NEUER SHARES AN EXCLUSIVE LOOK INSIDE THE ADIDAS T he idea started as a conversation between two friends: What if the Germany national football team came to live on the adidas campus during the 2020 European Football Championship? It might seem like a crazy scheme, but those friends were Kasper Rorsted (adidas CEO) and Oliver Bierhoff (one of the directors of the German Football Federation, the DFB). A NEW WORLD OF POSSIBILITIES IN THE EYES OF MY BLACK For those who are unfamiliar, the adidas Legacy program is designed to impact the lives of Black and Latinx high school basketball players in underrepresented communities, by providing tools, resources, and unique access to the adidas brand. SPORT, MENTAL HEALTH AND THE WORKPLACE Body and mind go together. When stress affects the brain, the rest of the body feels the pain. The good news is that sport can help: Physical activity has a positive impact on the brain and reduces stress. Exercise has shown to decrease overall levels of tension, elevate and stabilize mood, improve sleep and self-esteem and can even stimulate anti-anxiety effects. PLASTIC POLLUTION IS THE PROBLEM, INNOVATION IS OUR The adidas Sustainability Series. I n 2015 at the United Nations, adidas inspired the world with the promise of the first sustainable running shoe made from marine plastic waste. Together with Parley for the Oceans, we committed to creating a new generation of materials to fight climate change and protect our main source of oxygen – the

oceans.

ADIDAS X PARLEY

The adidas x Parley partnership moved our sustainable fashion efforts from 1 shoe in 2015 to 1 million pairs of shoes in 2017, to 11 million by 2019. Between 2015 and the end of 2020, adidas will have made more than 30 million pairs of shoes with Parley ocean plastic. Our vision to innovate sustainable fashion also sparked a running movement CAN YOU BECOME AN ALLY FOR THE LGBTQ+ COMMUNITY? Of course, being an ally to the LGBTQ+ community is not limited to the sporting arena, we can be allies in all walks of life. The charity Stonewall has been campaigning for the LGBTQ+ community since 1989. Maria Munir is the Associate Director of Community Engagement, they encourage everyone to be an ally and support all LGBT+ communities.

ADIDAS BLOG

Ideas & insights to make creativity and an athlete’s mindset the key elements of personal growth and a happier, more productive and fulfilling career. ‘GamePlan A’ is an adidas blog. HOW A NEW HOME GROUND FOR THE GERMANY NATIONAL FOOTBALL The atmosphere of this ‘secret place’, and the secluded team village that Joern proposed they build in it, convinced the DFB that the Germany national football team should stay with adidas. WORKPLACE CULTURE: ADIDAS ON CREATING YOUR Culture is the unwritten, unspoken social norms and rules; as well as the behaviors and mindsets that you accept, reject, incentivize or celebrate. In times where it’s easy to copy your business products and strategy, your workplace culture will be the differentiator for

success.

THE 3 CS BEHIND GREAT LEADERSHIP The development of leadership skills and leadership qualities should address the 3 Cs: collaboration, confidence, and creativity. Leadership differs from management. By developing these essential skills and capabilities, anyone can become a better leader. SHOES MADE FROM MUSHROOMS? DIVE INTO A WORLD OF INNOVATIVE Meet Mylo. Meanwhile, another innovative material from nature was piquing the curiosity of the scientific team at Bolt – Mylo. Mylo is a 100% animal-free material, made from mycelium, the underground roots of mushrooms. It is a nature-based material created using a highly efficient growing process that is intentionally designed to be low

impact.

SPORT, MENTAL HEALTH AND THE WORKPLACE Body and mind go together. When stress affects the brain, the rest of the body feels the pain. The good news is that sport can help: Physical activity has a positive impact on the brain and reduces stress. Exercise has shown to decrease overall levels of tension, elevate and stabilize mood, improve sleep and self-esteem and can even stimulate anti-anxiety effects. WHY YOU NEED SAFE SPACES TO TACKLE RACISM Why You Need Safe Spaces to Tackle Racism. adidas’ Alim Dhanji on championing safe spaces in the workplace environment to create change. T hese past few months have proven to be challenging for everyone. The Black Lives Matter Movement has touched us all, be it in business, sport, education, or any other walk of life. THE ADIDAS SUSTAINABILITY STORY For over 20 years, adidas has been a change leader in sustainability. We were the first to bring eco-innovations to the mass market, we led the industry with the first sustainability report, and we have been listed in the Dow Jones Sustainability Index (DJSI) every year since its creation in 1999. We’re also a founding member of game-changing initiatives like Better Cotton, Leather Working DON’T FOLLOW TRENDS, CREATE THEM Don’t follow trends, create them. Reflect the past to nail the future. Are you struggling with your product range and where your next big success will come from? Every business has these crises of confidence but sometimes the inspiration is in front of you, and a step back to review your successes and your customer needs results in

a new wave

HOW SPORT IMPROVES YOUR COMPLEX PROBLEM-SOLVING Three steps to learn complex problem-solving from your body. 1. Become a mindful observer. Whenever you learn a new movement – whether it is balancing on a slackline, the handstand or a rugby tackle – carefully observe your body’s reaction. Be careful to not overthink, merely observe. You’ll be surprised how fast your body improves

ADIDAS BLOG

Ideas & insights to make creativity and an athlete’s mindset the key elements of personal growth and a happier, more productive and fulfilling career. ‘GamePlan A’ is an adidas blog. HOW A NEW HOME GROUND FOR THE GERMANY NATIONAL FOOTBALL The atmosphere of this ‘secret place’, and the secluded team village that Joern proposed they build in it, convinced the DFB that the Germany national football team should stay with adidas. WORKPLACE CULTURE: ADIDAS ON CREATING YOUR Culture is the unwritten, unspoken social norms and rules; as well as the behaviors and mindsets that you accept, reject, incentivize or celebrate. In times where it’s easy to copy your business products and strategy, your workplace culture will be the differentiator for

success.

THE 3 CS BEHIND GREAT LEADERSHIP The development of leadership skills and leadership qualities should address the 3 Cs: collaboration, confidence, and creativity. Leadership differs from management. By developing these essential skills and capabilities, anyone can become a better leader. SHOES MADE FROM MUSHROOMS? DIVE INTO A WORLD OF INNOVATIVE Meet Mylo. Meanwhile, another innovative material from nature was piquing the curiosity of the scientific team at Bolt – Mylo. Mylo is a 100% animal-free material, made from mycelium, the underground roots of mushrooms. It is a nature-based material created using a highly efficient growing process that is intentionally designed to be low

impact.

SPORT, MENTAL HEALTH AND THE WORKPLACE Body and mind go together. When stress affects the brain, the rest of the body feels the pain. The good news is that sport can help: Physical activity has a positive impact on the brain and reduces stress. Exercise has shown to decrease overall levels of tension, elevate and stabilize mood, improve sleep and self-esteem and can even stimulate anti-anxiety effects. WHY YOU NEED SAFE SPACES TO TACKLE RACISM Why You Need Safe Spaces to Tackle Racism. adidas’ Alim Dhanji on championing safe spaces in the workplace environment to create change. T hese past few months have proven to be challenging for everyone. The Black Lives Matter Movement has touched us all, be it in business, sport, education, or any other walk of life. THE ADIDAS SUSTAINABILITY STORY For over 20 years, adidas has been a change leader in sustainability. We were the first to bring eco-innovations to the mass market, we led the industry with the first sustainability report, and we have been listed in the Dow Jones Sustainability Index (DJSI) every year since its creation in 1999. We’re also a founding member of game-changing initiatives like Better Cotton, Leather Working DON’T FOLLOW TRENDS, CREATE THEM Don’t follow trends, create them. Reflect the past to nail the future. Are you struggling with your product range and where your next big success will come from? Every business has these crises of confidence but sometimes the inspiration is in front of you, and a step back to review your successes and your customer needs results in

a new wave

HOW SPORT IMPROVES YOUR COMPLEX PROBLEM-SOLVING Three steps to learn complex problem-solving from your body. 1. Become a mindful observer. Whenever you learn a new movement – whether it is balancing on a slackline, the handstand or a rugby tackle – carefully observe your body’s reaction. Be careful to not overthink, merely observe. You’ll be surprised how fast your body improves

ABOUT - GAMEPLAN A

Ideas & insights to make creativity and an athlete’s mindset the key elements of personal growth and a happier, more productive and fulfilling career. ‘GamePlan A’ is an adidas blog. CAREER | ADIDAS GAMEPLAN A Career June 1, 2021. How a New Home Ground for the Germany National Football Team Will Become the Ultimate adidas Workplace. by Matt Walters Editor 01.06.2021. Career May 20, 2021. How a Management Development Program Helped Me Refocus. by Maaike de Jeu Staff 20.05.2021. Career April 29, 2021. THE 3 CS BEHIND GREAT LEADERSHIP The development of leadership skills and leadership qualities should address the 3 Cs: collaboration, confidence, and creativity. Leadership differs from management. By developing these essential skills and capabilities, anyone can become a better leader. MANUEL NEUER SHARES AN EXCLUSIVE LOOK INSIDE THE ADIDAS T he idea started as a conversation between two friends: What if the Germany national football team came to live on the adidas campus during the 2020 European Football Championship? It might seem like a crazy scheme, but those friends were Kasper Rorsted (adidas CEO) and Oliver Bierhoff (one of the directors of the German Football Federation, the DFB). THE GROWTH MINDSET CHALLENGE A growth mindset teaches us that with effort, it is possible to increase our abilities, talents, and intelligence. This is the opposite to a fixed mindset, which states that our capacities are static; accepting that success is based on the abilities we currently have and “that’s all we can do”. One of the best ways to shift

our mindset is

A NEW WORLD OF POSSIBILITIES IN THE EYES OF MY BLACK For those who are unfamiliar, the adidas Legacy program is designed to impact the lives of Black and Latinx high school basketball players in underrepresented communities, by providing tools, resources, and unique access to the adidas brand.

ADIDAS BLOG

At adidas, it’s our brand belief that THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES. I’m able to transform this belief into reality through my job in Global Purpose supporting and co-creating programming with our amazing network of nonprofit partners. Outside of work you’ll find me getting messy on adventures with my two young

children.

THE ADIDAS SUSTAINABILITY STORY For over 20 years, adidas has been a change leader in sustainability. We were the first to bring eco-innovations to the mass market, we led the industry with the first sustainability report, and we have been listed in the Dow Jones Sustainability Index (DJSI) every year since its creation in 1999. We’re also a founding member of game-changing initiatives like Better Cotton, Leather Working SPORT, MENTAL HEALTH AND THE WORKPLACE Body and mind go together. When stress affects the brain, the rest of the body feels the pain. The good news is that sport can help: Physical activity has a positive impact on the brain and reduces stress. Exercise has shown to decrease overall levels of tension, elevate and stabilize mood, improve sleep and self-esteem and can even stimulate anti-anxiety effects. DON’T FOLLOW TRENDS, CREATE THEM Don’t follow trends, create them. Reflect the past to nail the future. Are you struggling with your product range and where your next big success will come from? Every business has these crises of confidence but sometimes the inspiration is in front of you, and a step back to review your successes and your customer needs results in

a new wave

ADIDAS BLOG

Ideas & insights to make creativity and an athlete’s mindset the key elements of personal growth and a happier, more productive and fulfilling career. ‘GamePlan A’ is an adidas blog. HOW A NEW HOME GROUND FOR THE GERMANY NATIONAL FOOTBALL The atmosphere of this ‘secret place’, and the secluded team village that Joern proposed they build in it, convinced the DFB that the Germany national football team should stay with adidas. WORKPLACE CULTURE: ADIDAS ON CREATING YOUR Culture is the unwritten, unspoken social norms and rules; as well as the behaviors and mindsets that you accept, reject, incentivize or celebrate. In times where it’s easy to copy your business products and strategy, your workplace culture will be the differentiator for

success.

WHY YOU NEED SAFE SPACES TO TACKLE RACISM Why You Need Safe Spaces to Tackle Racism. adidas’ Alim Dhanji on championing safe spaces in the workplace environment to create change. T hese past few months have proven to be challenging for everyone. The Black Lives Matter Movement has touched us all, be it in business, sport, education, or any other walk of life. SHOES MADE FROM MUSHROOMS? DIVE INTO A WORLD OF INNOVATIVE Meet Mylo. Meanwhile, another innovative material from nature was piquing the curiosity of the scientific team at Bolt – Mylo. Mylo is a 100% animal-free material, made from mycelium, the underground roots of mushrooms. It is a nature-based material created using a highly efficient growing process that is intentionally designed to be low

impact.

THE ADIDAS SUSTAINABILITY STORY For over 20 years, adidas has been a change leader in sustainability. We were the first to bring eco-innovations to the mass market, we led the industry with the first sustainability report, and we have been listed in the Dow Jones Sustainability Index (DJSI) every year since its creation in 1999. We’re also a founding member of game-changing initiatives like Better Cotton, Leather Working HOW SPORT IMPROVES YOUR COMPLEX PROBLEM-SOLVING Three steps to learn complex problem-solving from your body. 1. Become a mindful observer. Whenever you learn a new movement – whether it is balancing on a slackline, the handstand or a rugby tackle – carefully observe your body’s reaction. Be careful to not overthink, merely observe. You’ll be surprised how fast your body improves DON’T FOLLOW TRENDS, CREATE THEM Don’t follow trends, create them. Reflect the past to nail the future. Are you struggling with your product range and where your next big success will come from? Every business has these crises of confidence but sometimes the inspiration is in front of you, and a step back to review your successes and your customer needs results in

a new wave

LESSONS FROM LEGO: CREATING A CONSUMER-CENTRIC COMPANY Here are some of the main learnings: “Moving from a product brand to an experience brand”. As a consumer driven company it’s important to be an experience brand and not just a product brand. Focus on understanding the consumer on a very deep level to serve them in a more personalised way. David Quass, Strategic Planning & Research

Team.

TAPPING INTO FEARLESS CREATIVITY: STORIES FROM THE ADIDAS Tapping into Fearless Creativity: Stories from the adidas MakerLab. From IT to materials and design, a multitude of departments across adidas are challenging themselves in dedicated creative spaces. S tudies show that around 75% of adults think that they’re not living up to their creative potential.

ADIDAS BLOG

Ideas & insights to make creativity and an athlete’s mindset the key elements of personal growth and a happier, more productive and fulfilling career. ‘GamePlan A’ is an adidas blog. HOW A NEW HOME GROUND FOR THE GERMANY NATIONAL FOOTBALL The atmosphere of this ‘secret place’, and the secluded team village that Joern proposed they build in it, convinced the DFB that the Germany national football team should stay with adidas. WORKPLACE CULTURE: ADIDAS ON CREATING YOUR Culture is the unwritten, unspoken social norms and rules; as well as the behaviors and mindsets that you accept, reject, incentivize or celebrate. In times where it’s easy to copy your business products and strategy, your workplace culture will be the differentiator for

success.

WHY YOU NEED SAFE SPACES TO TACKLE RACISM Why You Need Safe Spaces to Tackle Racism. adidas’ Alim Dhanji on championing safe spaces in the workplace environment to create change. T hese past few months have proven to be challenging for everyone. The Black Lives Matter Movement has touched us all, be it in business, sport, education, or any other walk of life. SHOES MADE FROM MUSHROOMS? DIVE INTO A WORLD OF INNOVATIVE Meet Mylo. Meanwhile, another innovative material from nature was piquing the curiosity of the scientific team at Bolt – Mylo. Mylo is a 100% animal-free material, made from mycelium, the underground roots of mushrooms. It is a nature-based material created using a highly efficient growing process that is intentionally designed to be low

impact.

THE ADIDAS SUSTAINABILITY STORY For over 20 years, adidas has been a change leader in sustainability. We were the first to bring eco-innovations to the mass market, we led the industry with the first sustainability report, and we have been listed in the Dow Jones Sustainability Index (DJSI) every year since its creation in 1999. We’re also a founding member of game-changing initiatives like Better Cotton, Leather Working HOW SPORT IMPROVES YOUR COMPLEX PROBLEM-SOLVING Three steps to learn complex problem-solving from your body. 1. Become a mindful observer. Whenever you learn a new movement – whether it is balancing on a slackline, the handstand or a rugby tackle – carefully observe your body’s reaction. Be careful to not overthink, merely observe. You’ll be surprised how fast your body improves DON’T FOLLOW TRENDS, CREATE THEM Don’t follow trends, create them. Reflect the past to nail the future. Are you struggling with your product range and where your next big success will come from? Every business has these crises of confidence but sometimes the inspiration is in front of you, and a step back to review your successes and your customer needs results in

a new wave

LESSONS FROM LEGO: CREATING A CONSUMER-CENTRIC COMPANY Here are some of the main learnings: “Moving from a product brand to an experience brand”. As a consumer driven company it’s important to be an experience brand and not just a product brand. Focus on understanding the consumer on a very deep level to serve them in a more personalised way. David Quass, Strategic Planning & Research

Team.

TAPPING INTO FEARLESS CREATIVITY: STORIES FROM THE ADIDAS Tapping into Fearless Creativity: Stories from the adidas MakerLab. From IT to materials and design, a multitude of departments across adidas are challenging themselves in dedicated creative spaces. S tudies show that around 75% of adults think that they’re not living up to their creative potential.

ADIDAS BLOG

Ideas & insights to make creativity and an athlete’s mindset the key elements of personal growth and a happier, more productive and fulfilling career. ‘GamePlan A’ is an adidas blog.

ADIDAS BLOG

At adidas, it’s our brand belief that THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES. I’m able to transform this belief into reality through my job in Global Purpose supporting and co-creating programming with our amazing network of nonprofit partners. Outside of work you’ll find me getting messy on adventures with my two young

children.

THE 3 CS BEHIND GREAT LEADERSHIP The development of leadership skills and leadership qualities should address the 3 Cs: collaboration, confidence, and creativity. Leadership differs from management. By developing these essential skills and capabilities, anyone can become a better leader. THE ADIDAS SUSTAINABILITY STORY For over 20 years, adidas has been a change leader in sustainability. We were the first to bring eco-innovations to the mass market, we led the industry with the first sustainability report, and we have been listed in the Dow Jones Sustainability Index (DJSI) every year since its creation in 1999. We’re also a founding member of game-changing initiatives like Better Cotton, Leather Working DON’T FOLLOW TRENDS, CREATE THEM Don’t follow trends, create them. Reflect the past to nail the future. Are you struggling with your product range and where your next big success will come from? Every business has these crises of confidence but sometimes the inspiration is in front of you, and a step back to review your successes and your customer needs results in

a new wave

ADIDAS BLOG

I believe that every person has the right to feel accepted in the workplace and able to be their true self. Having worked in the civil service, professional services, the media and now a global sports brand, one thing that I continue to be passionate about is creating a workplace that values unique individual identities. As the Global Head of Diversity and Inclusion here at adidas I focus on UNITE DIVERSE SKILLSETS TO EMPOWER OTHERS: FIND YOUR Ayesha Martin – Director Global Purpose at adidas. In her work and life, Ayesha often saw that the most influential people don’t necessarily have the biggest social media following. For her, it’s about showing up every day in your community and being of service to those you want to impact positively. HUNGRY FOR SUCCESS? TRY A POWER POSE When we enact power poses for even just a couple of minutes, there is a considerable increase in the hormone testosterone which is confidence boosting and makes us feel powerful. The effects of power posing also help to decrease cortisol, which translates into MAKE MENTAL STRENGTH YOUR STRONGEST SKILL M uch like a conditioning coach focuses on muscles to perform, a mental skills coach looks at what can be done with the mind to aid performance. This is the expertise of Gilbert Enoka who just kicked off his 17th year as the mental skills specialist for the New Zealand rugby team, the All Blacks.Known for their world-beating mental strength, the team has set a record with their three World WHY FEMALE MENTORING CIRCLES ARE LEARNING AND GROWING The feedback from these groups was exciting and positive – every participant said the group had a positive effect on their lives and the Women’s Networking Group supported a launch of Mentoring Circles to the entire Portland campus in 2017.. This time a colleague, Amy Wick, offered her experience as a trainer to the mentors.

ADIDAS BLOG

Ideas & insights to make creativity and an athlete’s mindset the key elements of personal growth and a happier, more productive and fulfilling career. ‘GamePlan A’ is an adidas blog. HOW A NEW HOME GROUND FOR THE GERMANY NATIONAL FOOTBALL The atmosphere of this ‘secret place’, and the secluded team village that Joern proposed they build in it, convinced the DFB that the Germany national football team should stay with adidas. WORKPLACE CULTURE: ADIDAS ON CREATING YOUR Culture is the unwritten, unspoken social norms and rules; as well as the behaviors and mindsets that you accept, reject, incentivize or celebrate. In times where it’s easy to copy your business products and strategy, your workplace culture will be the differentiator for

success.

WHY YOU NEED SAFE SPACES TO TACKLE RACISM Why You Need Safe Spaces to Tackle Racism. adidas’ Alim Dhanji on championing safe spaces in the workplace environment to create change. T hese past few months have proven to be challenging for everyone. The Black Lives Matter Movement has touched us all, be it in business, sport, education, or any other walk of life. SHOES MADE FROM MUSHROOMS? DIVE INTO A WORLD OF INNOVATIVE Meet Mylo. Meanwhile, another innovative material from nature was piquing the curiosity of the scientific team at Bolt – Mylo. Mylo is a 100% animal-free material, made from mycelium, the underground roots of mushrooms. It is a nature-based material created using a highly efficient growing process that is intentionally designed to be low

impact.

THE ADIDAS SUSTAINABILITY STORY For over 20 years, adidas has been a change leader in sustainability. We were the first to bring eco-innovations to the mass market, we led the industry with the first sustainability report, and we have been listed in the Dow Jones Sustainability Index (DJSI) every year since its creation in 1999. We’re also a founding member of game-changing initiatives like Better Cotton, Leather Working HOW SPORT IMPROVES YOUR COMPLEX PROBLEM-SOLVING Three steps to learn complex problem-solving from your body. 1. Become a mindful observer. Whenever you learn a new movement – whether it is balancing on a slackline, the handstand or a rugby tackle – carefully observe your body’s reaction. Be careful to not overthink, merely observe. You’ll be surprised how fast your body improves DON’T FOLLOW TRENDS, CREATE THEM Don’t follow trends, create them. Reflect the past to nail the future. Are you struggling with your product range and where your next big success will come from? Every business has these crises of confidence but sometimes the inspiration is in front of you, and a step back to review your successes and your customer needs results in

a new wave

LESSONS FROM LEGO: CREATING A CONSUMER-CENTRIC COMPANY Here are some of the main learnings: “Moving from a product brand to an experience brand”. As a consumer driven company it’s important to be an experience brand and not just a product brand. Focus on understanding the consumer on a very deep level to serve them in a more personalised way. David Quass, Strategic Planning & Research

Team.

TAPPING INTO FEARLESS CREATIVITY: STORIES FROM THE ADIDAS Tapping into Fearless Creativity: Stories from the adidas MakerLab. From IT to materials and design, a multitude of departments across adidas are challenging themselves in dedicated creative spaces. S tudies show that around 75% of adults think that they’re not living up to their creative potential.

ADIDAS BLOG

Ideas & insights to make creativity and an athlete’s mindset the key elements of personal growth and a happier, more productive and fulfilling career. ‘GamePlan A’ is an adidas blog. HOW A NEW HOME GROUND FOR THE GERMANY NATIONAL FOOTBALL The atmosphere of this ‘secret place’, and the secluded team village that Joern proposed they build in it, convinced the DFB that the Germany national football team should stay with adidas. WORKPLACE CULTURE: ADIDAS ON CREATING YOUR Culture is the unwritten, unspoken social norms and rules; as well as the behaviors and mindsets that you accept, reject, incentivize or celebrate. In times where it’s easy to copy your business products and strategy, your workplace culture will be the differentiator for

success.

WHY YOU NEED SAFE SPACES TO TACKLE RACISM Why You Need Safe Spaces to Tackle Racism. adidas’ Alim Dhanji on championing safe spaces in the workplace environment to create change. T hese past few months have proven to be challenging for everyone. The Black Lives Matter Movement has touched us all, be it in business, sport, education, or any other walk of life. SHOES MADE FROM MUSHROOMS? DIVE INTO A WORLD OF INNOVATIVE Meet Mylo. Meanwhile, another innovative material from nature was piquing the curiosity of the scientific team at Bolt – Mylo. Mylo is a 100% animal-free material, made from mycelium, the underground roots of mushrooms. It is a nature-based material created using a highly efficient growing process that is intentionally designed to be low

impact.

THE ADIDAS SUSTAINABILITY STORY For over 20 years, adidas has been a change leader in sustainability. We were the first to bring eco-innovations to the mass market, we led the industry with the first sustainability report, and we have been listed in the Dow Jones Sustainability Index (DJSI) every year since its creation in 1999. We’re also a founding member of game-changing initiatives like Better Cotton, Leather Working HOW SPORT IMPROVES YOUR COMPLEX PROBLEM-SOLVING Three steps to learn complex problem-solving from your body. 1. Become a mindful observer. Whenever you learn a new movement – whether it is balancing on a slackline, the handstand or a rugby tackle – carefully observe your body’s reaction. Be careful to not overthink, merely observe. You’ll be surprised how fast your body improves DON’T FOLLOW TRENDS, CREATE THEM Don’t follow trends, create them. Reflect the past to nail the future. Are you struggling with your product range and where your next big success will come from? Every business has these crises of confidence but sometimes the inspiration is in front of you, and a step back to review your successes and your customer needs results in

a new wave

LESSONS FROM LEGO: CREATING A CONSUMER-CENTRIC COMPANY Here are some of the main learnings: “Moving from a product brand to an experience brand”. As a consumer driven company it’s important to be an experience brand and not just a product brand. Focus on understanding the consumer on a very deep level to serve them in a more personalised way. David Quass, Strategic Planning & Research

Team.

TAPPING INTO FEARLESS CREATIVITY: STORIES FROM THE ADIDAS Tapping into Fearless Creativity: Stories from the adidas MakerLab. From IT to materials and design, a multitude of departments across adidas are challenging themselves in dedicated creative spaces. S tudies show that around 75% of adults think that they’re not living up to their creative potential.

ADIDAS BLOG

Ideas & insights to make creativity and an athlete’s mindset the key elements of personal growth and a happier, more productive and fulfilling career. ‘GamePlan A’ is an adidas blog.

ADIDAS BLOG

At adidas, it’s our brand belief that THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES. I’m able to transform this belief into reality through my job in Global Purpose supporting and co-creating programming with our amazing network of nonprofit partners. Outside of work you’ll find me getting messy on adventures with my two young

children.

THE 3 CS BEHIND GREAT LEADERSHIP The development of leadership skills and leadership qualities should address the 3 Cs: collaboration, confidence, and creativity. Leadership differs from management. By developing these essential skills and capabilities, anyone can become a better leader. THE ADIDAS SUSTAINABILITY STORY For over 20 years, adidas has been a change leader in sustainability. We were the first to bring eco-innovations to the mass market, we led the industry with the first sustainability report, and we have been listed in the Dow Jones Sustainability Index (DJSI) every year since its creation in 1999. We’re also a founding member of game-changing initiatives like Better Cotton, Leather Working DON’T FOLLOW TRENDS, CREATE THEM Don’t follow trends, create them. Reflect the past to nail the future. Are you struggling with your product range and where your next big success will come from? Every business has these crises of confidence but sometimes the inspiration is in front of you, and a step back to review your successes and your customer needs results in

a new wave

ADIDAS BLOG

I believe that every person has the right to feel accepted in the workplace and able to be their true self. Having worked in the civil service, professional services, the media and now a global sports brand, one thing that I continue to be passionate about is creating a workplace that values unique individual identities. As the Global Head of Diversity and Inclusion here at adidas I focus on UNITE DIVERSE SKILLSETS TO EMPOWER OTHERS: FIND YOUR Ayesha Martin – Director Global Purpose at adidas. In her work and life, Ayesha often saw that the most influential people don’t necessarily have the biggest social media following. For her, it’s about showing up every day in your community and being of service to those you want to impact positively. HUNGRY FOR SUCCESS? TRY A POWER POSE When we enact power poses for even just a couple of minutes, there is a considerable increase in the hormone testosterone which is confidence boosting and makes us feel powerful. The effects of power posing also help to decrease cortisol, which translates into MAKE MENTAL STRENGTH YOUR STRONGEST SKILL M uch like a conditioning coach focuses on muscles to perform, a mental skills coach looks at what can be done with the mind to aid performance. This is the expertise of Gilbert Enoka who just kicked off his 17th year as the mental skills specialist for the New Zealand rugby team, the All Blacks.Known for their world-beating mental strength, the team has set a record with their three World WHY FEMALE MENTORING CIRCLES ARE LEARNING AND GROWING The feedback from these groups was exciting and positive – every participant said the group had a positive effect on their lives and the Women’s Networking Group supported a launch of Mentoring Circles to the entire Portland campus in 2017.. This time a colleague, Amy Wick, offered her experience as a trainer to the mentors.

ADIDAS BLOG

Ideas & insights to make creativity and an athlete’s mindset the key elements of personal growth and a happier, more productive and fulfilling career. ‘GamePlan A’ is an adidas blog.

ABOUT - GAMEPLAN A

Ideas & insights to make creativity and an athlete’s mindset the key elements of personal growth and a happier, more productive and fulfilling career. ‘GamePlan A’ is an adidas blog. WORKPLACE CULTURE: ADIDAS ON CREATING YOUR Culture is the unwritten, unspoken social norms and rules; as well as the behaviors and mindsets that you accept, reject, incentivize or celebrate. In times where it’s easy to copy your business products and strategy, your workplace culture will be the differentiator for

success.

SPORT, MENTAL HEALTH AND THE WORKPLACE Body and mind go together. When stress affects the brain, the rest of the body feels the pain. The good news is that sport can help: Physical activity has a positive impact on the brain and reduces stress. Exercise has shown to decrease overall levels of tension, elevate and stabilize mood, improve sleep and self-esteem and can even stimulate anti-anxiety effects. WHY YOU NEED SAFE SPACES TO TACKLE RACISM Why You Need Safe Spaces to Tackle Racism. adidas’ Alim Dhanji on championing safe spaces in the workplace environment to create change. T hese past few months have proven to be challenging for everyone. The Black Lives Matter Movement has touched us all, be it in business, sport, education, or any other walk of life. THE ADIDAS SUSTAINABILITY STORY For over 20 years, adidas has been a change leader in sustainability. We were the first to bring eco-innovations to the mass market, we led the industry with the first sustainability report, and we have been listed in the Dow Jones Sustainability Index (DJSI) every year since its creation in 1999. We’re also a founding member of game-changing initiatives like Better Cotton, Leather Working DON’T FOLLOW TRENDS, CREATE THEM Don’t follow trends, create them. Reflect the past to nail the future. Are you struggling with your product range and where your next big success will come from? Every business has these crises of confidence but sometimes the inspiration is in front of you, and a step back to review your successes and your customer needs results in

a new wave

LESSONS FROM LEGO: CREATING A CONSUMER-CENTRIC COMPANY Here are some of the main learnings: “Moving from a product brand to an experience brand”. As a consumer driven company it’s important to be an experience brand and not just a product brand. Focus on understanding the consumer on a very deep level to serve them in a more personalised way. David Quass, Strategic Planning & Research

Team.

TAPPING INTO FEARLESS CREATIVITY: STORIES FROM THE ADIDAS Tapping into Fearless Creativity: Stories from the adidas MakerLab. From IT to materials and design, a multitude of departments across adidas are challenging themselves in dedicated creative spaces. S tudies show that around 75% of adults think that they’re not living up to their creative potential. MAKE MENTAL STRENGTH YOUR STRONGEST SKILL M uch like a conditioning coach focuses on muscles to perform, a mental skills coach looks at what can be done with the mind to aid performance. This is the expertise of Gilbert Enoka who just kicked off his 17th year as the mental skills specialist for the New Zealand rugby team, the All Blacks.Known for their world-beating mental strength, the team has set a record with their three World

ADIDAS BLOG

Ideas & insights to make creativity and an athlete’s mindset the key elements of personal growth and a happier, more productive and fulfilling career. ‘GamePlan A’ is an adidas blog.

ABOUT - GAMEPLAN A

Ideas & insights to make creativity and an athlete’s mindset the key elements of personal growth and a happier, more productive and fulfilling career. ‘GamePlan A’ is an adidas blog. WORKPLACE CULTURE: ADIDAS ON CREATING YOUR Culture is the unwritten, unspoken social norms and rules; as well as the behaviors and mindsets that you accept, reject, incentivize or celebrate. In times where it’s easy to copy your business products and strategy, your workplace culture will be the differentiator for

success.

SPORT, MENTAL HEALTH AND THE WORKPLACE Body and mind go together. When stress affects the brain, the rest of the body feels the pain. The good news is that sport can help: Physical activity has a positive impact on the brain and reduces stress. Exercise has shown to decrease overall levels of tension, elevate and stabilize mood, improve sleep and self-esteem and can even stimulate anti-anxiety effects. WHY YOU NEED SAFE SPACES TO TACKLE RACISM Why You Need Safe Spaces to Tackle Racism. adidas’ Alim Dhanji on championing safe spaces in the workplace environment to create change. T hese past few months have proven to be challenging for everyone. The Black Lives Matter Movement has touched us all, be it in business, sport, education, or any other walk of life. THE ADIDAS SUSTAINABILITY STORY For over 20 years, adidas has been a change leader in sustainability. We were the first to bring eco-innovations to the mass market, we led the industry with the first sustainability report, and we have been listed in the Dow Jones Sustainability Index (DJSI) every year since its creation in 1999. We’re also a founding member of game-changing initiatives like Better Cotton, Leather Working DON’T FOLLOW TRENDS, CREATE THEM Don’t follow trends, create them. Reflect the past to nail the future. Are you struggling with your product range and where your next big success will come from? Every business has these crises of confidence but sometimes the inspiration is in front of you, and a step back to review your successes and your customer needs results in

a new wave

LESSONS FROM LEGO: CREATING A CONSUMER-CENTRIC COMPANY Here are some of the main learnings: “Moving from a product brand to an experience brand”. As a consumer driven company it’s important to be an experience brand and not just a product brand. Focus on understanding the consumer on a very deep level to serve them in a more personalised way. David Quass, Strategic Planning & Research

Team.

TAPPING INTO FEARLESS CREATIVITY: STORIES FROM THE ADIDAS Tapping into Fearless Creativity: Stories from the adidas MakerLab. From IT to materials and design, a multitude of departments across adidas are challenging themselves in dedicated creative spaces. S tudies show that around 75% of adults think that they’re not living up to their creative potential. MAKE MENTAL STRENGTH YOUR STRONGEST SKILL M uch like a conditioning coach focuses on muscles to perform, a mental skills coach looks at what can be done with the mind to aid performance. This is the expertise of Gilbert Enoka who just kicked off his 17th year as the mental skills specialist for the New Zealand rugby team, the All Blacks.Known for their world-beating mental strength, the team has set a record with their three World

ABOUT - GAMEPLAN A

Ideas & insights to make creativity and an athlete’s mindset the key elements of personal growth and a happier, more productive and fulfilling career. ‘GamePlan A’ is an adidas blog. MINDSET | ADIDAS GAMEPLAN A Mindset May 6, 2021. How Taking Time to Reset Brings Creativity and Positivity. by Tony Hartman Community 06.05.2021. Mindset May 4, 2021. Need Inspiration? Here’s How adidas Employees are ‘Seeing Possibilities’. by Matt Walters Editor 04.05.2021. Mindset April 13,

2021.

SPORT, MENTAL HEALTH AND THE WORKPLACE Body and mind go together. When stress affects the brain, the rest of the body feels the pain. The good news is that sport can help: Physical activity has a positive impact on the brain and reduces stress. Exercise has shown to decrease overall levels of tension, elevate and stabilize mood, improve sleep and self-esteem and can even stimulate anti-anxiety effects. THE ADIDAS SUSTAINABILITY STORY For over 20 years, adidas has been a change leader in sustainability. We were the first to bring eco-innovations to the mass market, we led the industry with the first sustainability report, and we have been listed in the Dow Jones Sustainability Index (DJSI) every year since its creation in 1999. We’re also a founding member of game-changing initiatives like Better Cotton, Leather Working ADIDAS LEGO PARTNERSHIP The adidas LEGO® Partnership: Building the Creative Identity of Future Athletes. October 20, 2020. On the eve of the new adidas LEGO® partnership, adidas’ Aimee Arana talks to creativity expert Ronald A. Beghetto about nurturing a creative identity in both children and adults through sport and play. by Aimee Arana | Staff. 4 WAYS FITNESS COACHES MOTIVATE PEOPLE, AND WHAT YOU CAN Here are our top four ways that can help you motivate people like a fitness coach: 1. Create good relationships. In a gym, a coach’s job goes beyond designing workouts. “Our goal is to connect with the members,” says Jennifer Geddis, Fitness Performance Manager for EXOS

at adidas.

THE ULTIMATE GUIDE TO AVOIDING PLASTIC IN 2020 Dry cleaning duties. Bring your own garment bag to the dry cleaners when picking up your clothes. Plastic garment bags do not allow enough air flow to circulate in and around your garments, which can have damaging effects. Instead, store your clothes in WHY I AM RUNNING FOR THE OCEANS Why I Am Running For The Oceans Matteo Brusa tells his story of being the last man running at the adidas HQ to raise awareness for marine plastic pollution. T he event is over. The music has stopped. The stadium where 2,500 people were running for the oceans is empty as I enter through the tunnel for a final lap. EXERCISE YOUR PASSION TO FIND YOUR BEST SELF AND A 3. Always remember the “why”. This is the most important piece to remember. Remembering the why keeps you grounded and rooted in the cause. There may be days when you don’t feel like exercising. There may be times when life and busy schedules get the best of you. HUNGRY FOR SUCCESS? TRY A POWER POSE When we enact power poses for even just a couple of minutes, there is a considerable increase in the hormone testosterone which is confidence boosting and makes us feel powerful. The effects of power posing also help to decrease cortisol, which translates into

ADIDAS BLOG

Ideas & insights to make creativity and an athlete’s mindset the key elements of personal growth and a happier, more productive and fulfilling career. ‘GamePlan A’ is an adidas blog.

ABOUT - GAMEPLAN A

Ideas & insights to make creativity and an athlete’s mindset the key elements of personal growth and a happier, more productive and fulfilling career. ‘GamePlan A’ is an adidas blog. WORKPLACE CULTURE: ADIDAS ON CREATING YOUR Culture is the unwritten, unspoken social norms and rules; as well as the behaviors and mindsets that you accept, reject, incentivize or celebrate. In times where it’s easy to copy your business products and strategy, your workplace culture will be the differentiator for

success.

SPORT, MENTAL HEALTH AND THE WORKPLACE Body and mind go together. When stress affects the brain, the rest of the body feels the pain. The good news is that sport can help: Physical activity has a positive impact on the brain and reduces stress. Exercise has shown to decrease overall levels of tension, elevate and stabilize mood, improve sleep and self-esteem and can even stimulate anti-anxiety effects. WHY YOU NEED SAFE SPACES TO TACKLE RACISM Why You Need Safe Spaces to Tackle Racism. adidas’ Alim Dhanji on championing safe spaces in the workplace environment to create change. T hese past few months have proven to be challenging for everyone. The Black Lives Matter Movement has touched us all, be it in business, sport, education, or any other walk of life. THE ADIDAS SUSTAINABILITY STORY For over 20 years, adidas has been a change leader in sustainability. We were the first to bring eco-innovations to the mass market, we led the industry with the first sustainability report, and we have been listed in the Dow Jones Sustainability Index (DJSI) every year since its creation in 1999. We’re also a founding member of game-changing initiatives like Better Cotton, Leather Working DON’T FOLLOW TRENDS, CREATE THEM Don’t follow trends, create them. Reflect the past to nail the future. Are you struggling with your product range and where your next big success will come from? Every business has these crises of confidence but sometimes the inspiration is in front of you, and a step back to review your successes and your customer needs results in

a new wave

LESSONS FROM LEGO: CREATING A CONSUMER-CENTRIC COMPANY Here are some of the main learnings: “Moving from a product brand to an experience brand”. As a consumer driven company it’s important to be an experience brand and not just a product brand. Focus on understanding the consumer on a very deep level to serve them in a more personalised way. David Quass, Strategic Planning & Research

Team.

TAPPING INTO FEARLESS CREATIVITY: STORIES FROM THE ADIDAS Tapping into Fearless Creativity: Stories from the adidas MakerLab. From IT to materials and design, a multitude of departments across adidas are challenging themselves in dedicated creative spaces. S tudies show that around 75% of adults think that they’re not living up to their creative potential. MAKE MENTAL STRENGTH YOUR STRONGEST SKILL M uch like a conditioning coach focuses on muscles to perform, a mental skills coach looks at what can be done with the mind to aid performance. This is the expertise of Gilbert Enoka who just kicked off his 17th year as the mental skills specialist for the New Zealand rugby team, the All Blacks.Known for their world-beating mental strength, the team has set a record with their three World

ADIDAS BLOG

Ideas & insights to make creativity and an athlete’s mindset the key elements of personal growth and a happier, more productive and fulfilling career. ‘GamePlan A’ is an adidas blog.

ABOUT - GAMEPLAN A

Ideas & insights to make creativity and an athlete’s mindset the key elements of personal growth and a happier, more productive and fulfilling career. ‘GamePlan A’ is an adidas blog. WORKPLACE CULTURE: ADIDAS ON CREATING YOUR Culture is the unwritten, unspoken social norms and rules; as well as the behaviors and mindsets that you accept, reject, incentivize or celebrate. In times where it’s easy to copy your business products and strategy, your workplace culture will be the differentiator for

success.

SPORT, MENTAL HEALTH AND THE WORKPLACE Body and mind go together. When stress affects the brain, the rest of the body feels the pain. The good news is that sport can help: Physical activity has a positive impact on the brain and reduces stress. Exercise has shown to decrease overall levels of tension, elevate and stabilize mood, improve sleep and self-esteem and can even stimulate anti-anxiety effects. WHY YOU NEED SAFE SPACES TO TACKLE RACISM Why You Need Safe Spaces to Tackle Racism. adidas’ Alim Dhanji on championing safe spaces in the workplace environment to create change. T hese past few months have proven to be challenging for everyone. The Black Lives Matter Movement has touched us all, be it in business, sport, education, or any other walk of life. THE ADIDAS SUSTAINABILITY STORY For over 20 years, adidas has been a change leader in sustainability. We were the first to bring eco-innovations to the mass market, we led the industry with the first sustainability report, and we have been listed in the Dow Jones Sustainability Index (DJSI) every year since its creation in 1999. We’re also a founding member of game-changing initiatives like Better Cotton, Leather Working DON’T FOLLOW TRENDS, CREATE THEM Don’t follow trends, create them. Reflect the past to nail the future. Are you struggling with your product range and where your next big success will come from? Every business has these crises of confidence but sometimes the inspiration is in front of you, and a step back to review your successes and your customer needs results in

a new wave

LESSONS FROM LEGO: CREATING A CONSUMER-CENTRIC COMPANY Here are some of the main learnings: “Moving from a product brand to an experience brand”. As a consumer driven company it’s important to be an experience brand and not just a product brand. Focus on understanding the consumer on a very deep level to serve them in a more personalised way. David Quass, Strategic Planning & Research

Team.

TAPPING INTO FEARLESS CREATIVITY: STORIES FROM THE ADIDAS Tapping into Fearless Creativity: Stories from the adidas MakerLab. From IT to materials and design, a multitude of departments across adidas are challenging themselves in dedicated creative spaces. S tudies show that around 75% of adults think that they’re not living up to their creative potential. MAKE MENTAL STRENGTH YOUR STRONGEST SKILL M uch like a conditioning coach focuses on muscles to perform, a mental skills coach looks at what can be done with the mind to aid performance. This is the expertise of Gilbert Enoka who just kicked off his 17th year as the mental skills specialist for the New Zealand rugby team, the All Blacks.Known for their world-beating mental strength, the team has set a record with their three World

ABOUT - GAMEPLAN A

Ideas & insights to make creativity and an athlete’s mindset the key elements of personal growth and a happier, more productive and fulfilling career. ‘GamePlan A’ is an adidas blog. MINDSET | ADIDAS GAMEPLAN A Mindset May 6, 2021. How Taking Time to Reset Brings Creativity and Positivity. by Tony Hartman Community 06.05.2021. Mindset May 4, 2021. Need Inspiration? Here’s How adidas Employees are ‘Seeing Possibilities’. by Matt Walters Editor 04.05.2021. Mindset April 13,

2021.

SPORT, MENTAL HEALTH AND THE WORKPLACE Body and mind go together. When stress affects the brain, the rest of the body feels the pain. The good news is that sport can help: Physical activity has a positive impact on the brain and reduces stress. Exercise has shown to decrease overall levels of tension, elevate and stabilize mood, improve sleep and self-esteem and can even stimulate anti-anxiety effects. THE ADIDAS SUSTAINABILITY STORY For over 20 years, adidas has been a change leader in sustainability. We were the first to bring eco-innovations to the mass market, we led the industry with the first sustainability report, and we have been listed in the Dow Jones Sustainability Index (DJSI) every year since its creation in 1999. We’re also a founding member of game-changing initiatives like Better Cotton, Leather Working ADIDAS LEGO PARTNERSHIP The adidas LEGO® Partnership: Building the Creative Identity of Future Athletes. October 20, 2020. On the eve of the new adidas LEGO® partnership, adidas’ Aimee Arana talks to creativity expert Ronald A. Beghetto about nurturing a creative identity in both children and adults through sport and play. by Aimee Arana | Staff. 4 WAYS FITNESS COACHES MOTIVATE PEOPLE, AND WHAT YOU CAN Here are our top four ways that can help you motivate people like a fitness coach: 1. Create good relationships. In a gym, a coach’s job goes beyond designing workouts. “Our goal is to connect with the members,” says Jennifer Geddis, Fitness Performance Manager for EXOS

at adidas.

THE ULTIMATE GUIDE TO AVOIDING PLASTIC IN 2020 Dry cleaning duties. Bring your own garment bag to the dry cleaners when picking up your clothes. Plastic garment bags do not allow enough air flow to circulate in and around your garments, which can have damaging effects. Instead, store your clothes in WHY I AM RUNNING FOR THE OCEANS Why I Am Running For The Oceans Matteo Brusa tells his story of being the last man running at the adidas HQ to raise awareness for marine plastic pollution. T he event is over. The music has stopped. The stadium where 2,500 people were running for the oceans is empty as I enter through the tunnel for a final lap. EXERCISE YOUR PASSION TO FIND YOUR BEST SELF AND A 3. Always remember the “why”. This is the most important piece to remember. Remembering the why keeps you grounded and rooted in the cause. There may be days when you don’t feel like exercising. There may be times when life and busy schedules get the best of you. HUNGRY FOR SUCCESS? TRY A POWER POSE When we enact power poses for even just a couple of minutes, there is a considerable increase in the hormone testosterone which is confidence boosting and makes us feel powerful. The effects of power posing also help to decrease cortisol, which translates into

ADIDAS BLOG

Ideas & insights to make creativity and an athlete’s mindset the key elements of personal growth and a happier, more productive and fulfilling career. ‘GamePlan A’ is an adidas blog.

ABOUT - GAMEPLAN A

Ideas & insights to make creativity and an athlete’s mindset the key elements of personal growth and a happier, more productive and fulfilling career. ‘GamePlan A’ is an adidas blog. WORKPLACE CULTURE: ADIDAS ON CREATING YOUR C reators – just like athletes – need an environment that motivates, inspires and empowers them to perform at their best. A workplace that is built upon the company’s culture and enables creativity to thrive. At adidas we’ve been developing our work environment for over 70 years – moving from a family business to a local enterprise and growing into a multinational company with over WHY YOU NEED SAFE SPACES TO TACKLE RACISM One of the ways we are learning at adidas and Reebok is through listening sessions with our employees. These are group discussions where people are encouraged to share their feelings and experiences with racism: in a six-week period, our senior leaders have had more than 200 of these sessions around the world. SPORT, MENTAL HEALTH AND THE WORKPLACE Body and mind go together. When stress affects the brain, the rest of the body feels the pain. The good news is that sport can help: Physical activity has a positive impact on the brain and reduces stress. Exercise has shown to decrease overall levels of tension, elevate and stabilize mood, improve sleep and self-esteem and can even stimulate anti-anxiety effects. THE ADIDAS SUSTAINABILITY STORY For over 20 years, adidas has been a change leader in sustainability. We were the first to bring eco-innovations to the mass market, we led the industry with the first sustainability report, and we have been listed in the Dow Jones Sustainability Index (DJSI) every year since its creation in 1999. We’re also a founding member of game-changing initiatives like Better Cotton, Leather Working DON’T FOLLOW TRENDS, CREATE THEM The Unique – collaborations are key. Don’t be afraid to open your doors and collaborate with like-minded partners and businesses. We know we can’t create in a bubble and here’s where collaboration is key. “Give up control and watch the magic of co-creation unfold.” LESSONS FROM LEGO: CREATING A CONSUMER-CENTRIC COMPANY “Learn to embrace the bad news” Don’t simply hide within the bubble of positive feedback, but listen to the consumer when they are sharing the bad news too. Don’t just listen to them, but actually do something about what they said. Focus on finding and fixing consumer

problems!

MAKE MENTAL STRENGTH YOUR STRONGEST SKILL M uch like a conditioning coach focuses on muscles to perform, a mental skills coach looks at what can be done with the mind to aid performance. This is the expertise of Gilbert Enoka who just kicked off his 17th year as the mental skills specialist for the New Zealand rugby team, the All Blacks.Known for their world-beating mental strength, the team has set a record with their three World TAPPING INTO FEARLESS CREATIVITY: STORIES FROM THE ADIDAS From IT to materials and design, a multitude of departments across adidas are challenging themselves in dedicated creative spaces, the

adidas MakerLabs.

ADIDAS BLOG

Ideas & insights to make creativity and an athlete’s mindset the key elements of personal growth and a happier, more productive and fulfilling career. ‘GamePlan A’ is an adidas blog.

ABOUT - GAMEPLAN A

Ideas & insights to make creativity and an athlete’s mindset the key elements of personal growth and a happier, more productive and fulfilling career. ‘GamePlan A’ is an adidas blog. WORKPLACE CULTURE: ADIDAS ON CREATING YOUR C reators – just like athletes – need an environment that motivates, inspires and empowers them to perform at their best. A workplace that is built upon the company’s culture and enables creativity to thrive. At adidas we’ve been developing our work environment for over 70 years – moving from a family business to a local enterprise and growing into a multinational company with over WHY YOU NEED SAFE SPACES TO TACKLE RACISM One of the ways we are learning at adidas and Reebok is through listening sessions with our employees. These are group discussions where people are encouraged to share their feelings and experiences with racism: in a six-week period, our senior leaders have had more than 200 of these sessions around the world. SPORT, MENTAL HEALTH AND THE WORKPLACE Body and mind go together. When stress affects the brain, the rest of the body feels the pain. The good news is that sport can help: Physical activity has a positive impact on the brain and reduces stress. Exercise has shown to decrease overall levels of tension, elevate and stabilize mood, improve sleep and self-esteem and can even stimulate anti-anxiety effects. THE ADIDAS SUSTAINABILITY STORY For over 20 years, adidas has been a change leader in sustainability. We were the first to bring eco-innovations to the mass market, we led the industry with the first sustainability report, and we have been listed in the Dow Jones Sustainability Index (DJSI) every year since its creation in 1999. We’re also a founding member of game-changing initiatives like Better Cotton, Leather Working DON’T FOLLOW TRENDS, CREATE THEM The Unique – collaborations are key. Don’t be afraid to open your doors and collaborate with like-minded partners and businesses. We know we can’t create in a bubble and here’s where collaboration is key. “Give up control and watch the magic of co-creation unfold.” LESSONS FROM LEGO: CREATING A CONSUMER-CENTRIC COMPANY “Learn to embrace the bad news” Don’t simply hide within the bubble of positive feedback, but listen to the consumer when they are sharing the bad news too. Don’t just listen to them, but actually do something about what they said. Focus on finding and fixing consumer

problems!

MAKE MENTAL STRENGTH YOUR STRONGEST SKILL M uch like a conditioning coach focuses on muscles to perform, a mental skills coach looks at what can be done with the mind to aid performance. This is the expertise of Gilbert Enoka who just kicked off his 17th year as the mental skills specialist for the New Zealand rugby team, the All Blacks.Known for their world-beating mental strength, the team has set a record with their three World TAPPING INTO FEARLESS CREATIVITY: STORIES FROM THE ADIDAS From IT to materials and design, a multitude of departments across adidas are challenging themselves in dedicated creative spaces, the

adidas MakerLabs.

ABOUT - GAMEPLAN A

Ideas & insights to make creativity and an athlete’s mindset the key elements of personal growth and a happier, more productive and fulfilling career. ‘GamePlan A’ is an adidas blog. MINDSET | ADIDAS GAMEPLAN A Think like an athlete. Reach your full potential with a pioneering spirit and winning attitude powered by sport. SPORT, MENTAL HEALTH AND THE WORKPLACE Body and mind go together. When stress affects the brain, the rest of the body feels the pain. The good news is that sport can help: Physical activity has a positive impact on the brain and reduces stress. Exercise has shown to decrease overall levels of tension, elevate and stabilize mood, improve sleep and self-esteem and can even stimulate anti-anxiety effects. THE ADIDAS SUSTAINABILITY STORY For over 20 years, adidas has been a change leader in sustainability. We were the first to bring eco-innovations to the mass market, we led the industry with the first sustainability report, and we have been listed in the Dow Jones Sustainability Index (DJSI) every year since its creation in 1999. We’re also a founding member of game-changing initiatives like Better Cotton, Leather Working DON’T FOLLOW TRENDS, CREATE THEM The Unique – collaborations are key. Don’t be afraid to open your doors and collaborate with like-minded partners and businesses. We know we can’t create in a bubble and here’s where collaboration is key. “Give up control and watch the magic of co-creation unfold.” ADIDAS LEGO PARTNERSHIP B efore Ronald A. Beghetto, creativity researcher, professor at Arizona State University and editor of the Journal of Creative Behavior, opens his mouth, I know our Zoom chat is going to be fun and playful.His choice of a multicolored, three-dimensional, block background to brighten up his office is in stark contrast to my neutral, beige walls. He puts me at ease by not judging my lack of THE ULTIMATE GUIDE TO AVOIDING PLASTIC IN 2020 I t’s 7:00am. You peel away the covers and slide into your polyester slippers. In the bathroom you pull aside the plastic shower curtain

and hop in,

A MARATHON OF HOPE: THE TERRY FOX STORY A t age 18, Terry Fox received news that changed the course of his life and shook the outlook for his future. As an active teenager, he ran cross country and played college basketball, so when he started experiencing knee pain, he thought little of it HUNGRY FOR SUCCESS? TRY A POWER POSE N o, this isn’t the start of some virtual yoga class! The reason I challenge you to do this is because this powerful non-verbal body positioning can literally change the way your mind works, increase your confidence and decrease your stress levels before diving into life’s most intense challenges.. Let me explain further. Think back to that time right before your big interview EXERCISE YOUR PASSION TO FIND YOUR BEST SELF AND A What is the one thing that provides meaning to your life? What would you do for free if you had to? Pay attention to that thing – it will be your north star in guiding you to finding your best self.

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LIFESTYLE

Spotlight on a sport-inspired culture. Updates and trends to ignite your creative spark at work and in life.

ESSENTIAL READING

FIND YOUR PURPOSE

3 TIPS TO SUPERCHARGE YOUR FITNESS MOTIVATION WITH A RUNNING APP SHIFT WORKERS: 5 TIPS TO STAY HEALTHY WHEN WORKING NIGHTS THREE OF THE TOP PODCASTS ON MENTAL HEALTH

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CAREER

Tools and motivation for leaders and experts. Be more productive. Propel your career. Become a business MVP.

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WORKPLACE CULTURE: THE PERFORMANCE BLUEPRINT HOW A NEW HOME GROUND FOR THE GERMANY NATIONAL FOOTBALL TEAM WILL BECOME THE ULTIMATE ADIDAS WORKPLACE HOW A MANAGEMENT DEVELOPMENT PROGRAM HELPED ME REFOCUS A LEADERSHIP STYLE SHAPED BY EMPATHY, TRUST & SHOWING VULNERABILITY

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IN PRACTICE

Looking to raise your game on a daily basis and strive to be the MVP in your team? Sometimes it just takes small changes to meet those

challenges head on.

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MINDSET

Think like an athlete. Reach your full potential with a pioneering spirit and winning attitude powered by sport.

ESSENTIAL READING

THE 3 CS BEHIND GREAT LEADERSHIP A NEW WORLD OF POSSIBILITIES IN THE EYES OF MY BLACK COMMUNITY 3 MUST READ BLOGS FOR WHEN THE CHIPS ARE DOWN BRIAN DUFFY’S THREE LEARNINGS ON THE POWER OF NEURODIVERSITY

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CAREER COACH

Need to figure out your next off-field move? Our experience in talent scouting and getting the best out of our players can help.

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IDEAS

Creativity in action. Unlocking the imagination and cracking the code behind big ideas and innovation.

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THE GAMEPLAN A GUIDE TO CREATIVITY ADIDAS AND ALLBIRDS: FROM COMPETITORS TO CO-CREATORS SHOES MADE FROM MUSHROOMS? DIVE INTO A WORLD OF INNOVATIVE MATERIALS HOW YOU CAN OVERCOME THE DREADED CREATIVE BLOCK

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Career June 1, 2021 HOW A NEW HOME GROUND FOR THE GERMANY NATIONAL FOOTBALL TEAM WILL BECOME THE ULTIMATE ADIDAS WORKPLACE by Matt WaltersEditor 01.06.2021 > HOW GREAT, INSPIRING AND FUN WORK LIFE CAN BE, IF WE BLEND IT WITH

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Career June 1, 2021 HOW A NEW HOME GROUND FOR THE GERMANY NATIONAL FOOTBALL TEAM WILL BECOME THE ULTIMATE ADIDAS WORKPLACE by Matt WaltersEditor 01.06.2021 The adidas Sustainability Series |

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