CHINA MARKETING, RESEARCH & DIGITAL Providing tailored research, strategy and digital solutions to over 150 brands. We can help you throughout your China journey. The category-specific marketing dashboards help you optimise your strategy, comms, price and discounting, trend spotting, new product development, benchmarking and planning. CHINESE RESEARCH, MARKETING & DIGITAL SERVICES China Skinny provides a full suite of interrelated marketing, research and digital services across a range of industries. Every project and campaign we do is tailored to our client’s unique needs and objectives, tapping into our vast experience, in-depth market

knowledge and

THE CHINA SKINNY SKINCARE TRACKER A MAJOR BLOW FOR CBD COSMETICS IN CHINA For many years now, anyone searching for hemp or a related term on Baidu (China’s Google) receives a message reminding them to live a healthy life with no drugs, accompanied by a link to the China Anti-Drug network. It is representative of the firm hand that Beijing takes on controlling narcotics – a legacy from Qing Dynasty’s crackdown on British opium smugglers in the mid-19th century. CHINA'S BLIND BOX ECONOMY Usually a POP MART blind box will contain several toys, the price/toy is not high, about ￥59, but if you want the whole set, you will spend thousands on it. According to 2019’s Xianyu blind box economy report, SATYR RORY (the hidden toy on the right is the most rare one) rose by 39 times and one user made ￥100K through selling these toys. THE MOST IMPORTANT CONSUMER GROUP IN THE WORLD: CHINESE Food and Beverage. When it comes to China’s US$662.7 billion catering market, women are feasting on more than their fair share. According to Industrial Securities, female consumers account for 60 percent of the multibillion dollar sector. Chinese women have also developed a thirst for beer, with beer consumption increasing by 27

percent

MARK TANNER, AUTHOR AT CHINA SKINNY Most Chinese movie theatres are currently operating at 75% capacity, and 50% in higher-risk areas, pushing up ticket prices from an average of ¥35 ($5.42) to ¥51 ($7.9). Some ticket prices were higher than �150 ($23). Online, more than 2.3 billion films were watched over the holiday, 20% up on 2020. 案例分析：疫情之下，全新的中国市场营销策略 案例分析：疫情之下，全新的中国市场营销策略. 每一次危机都需要创造性的解决方案来解决新发现的问题。. 突如其来的冠状病毒让许多企业被迫重新考虑其市场战略。. 敏锐的企业会尽最大努力来照顾他们的员工和客户；当疫情结束时，他们将依旧保持其领先 ALIBABA’S LST REACHES FOR ONE MILLION MOM-AND-POP STORES Alibaba’s LST Reaches for One Million Mom-and-Pop Stores in China. Alibaba announced last week that it has recruited one million convenience stores in China, around one-sixth of the total market, to use its LST (Ling Shou Tong) system as their ‘one-stop solution for digital transformation’, embracing New Retail and offering better H&M事件给在华品牌带来哪些启示？ H&M事件给在华品牌带来哪些启示？. 2018年初，一名西方梅赛德斯-奔驰 (Mercedes-Benz)的营销人员在其官方Instagram账户上引用了达赖喇嘛的话。. 这一事件在中国引起了轩然大波，之后奔驰向中国人民道歉，并承诺将加强员工对中国文化和价值观的教育。.

18个月后

CHINA MARKETING, RESEARCH & DIGITAL Providing tailored research, strategy and digital solutions to over 150 brands. We can help you throughout your China journey. The category-specific marketing dashboards help you optimise your strategy, comms, price and discounting, trend spotting, new product development, benchmarking and planning. CHINESE RESEARCH, MARKETING & DIGITAL SERVICES China Skinny provides a full suite of interrelated marketing, research and digital services across a range of industries. Every project and campaign we do is tailored to our client’s unique needs and objectives, tapping into our vast experience, in-depth market

knowledge and

THE CHINA SKINNY SKINCARE TRACKER A MAJOR BLOW FOR CBD COSMETICS IN CHINA For many years now, anyone searching for hemp or a related term on Baidu (China’s Google) receives a message reminding them to live a healthy life with no drugs, accompanied by a link to the China Anti-Drug network. It is representative of the firm hand that Beijing takes on controlling narcotics – a legacy from Qing Dynasty’s crackdown on British opium smugglers in the mid-19th century. CHINA'S BLIND BOX ECONOMY Usually a POP MART blind box will contain several toys, the price/toy is not high, about ￥59, but if you want the whole set, you will spend thousands on it. According to 2019’s Xianyu blind box economy report, SATYR RORY (the hidden toy on the right is the most rare one) rose by 39 times and one user made ￥100K through selling these toys. THE MOST IMPORTANT CONSUMER GROUP IN THE WORLD: CHINESE Food and Beverage. When it comes to China’s US$662.7 billion catering market, women are feasting on more than their fair share. According to Industrial Securities, female consumers account for 60 percent of the multibillion dollar sector. Chinese women have also developed a thirst for beer, with beer consumption increasing by 27

percent

MARK TANNER, AUTHOR AT CHINA SKINNY Most Chinese movie theatres are currently operating at 75% capacity, and 50% in higher-risk areas, pushing up ticket prices from an average of ¥35 ($5.42) to ¥51 ($7.9). Some ticket prices were higher than �150 ($23). Online, more than 2.3 billion films were watched over the holiday, 20% up on 2020. 案例分析：疫情之下，全新的中国市场营销策略 案例分析：疫情之下，全新的中国市场营销策略. 每一次危机都需要创造性的解决方案来解决新发现的问题。. 突如其来的冠状病毒让许多企业被迫重新考虑其市场战略。. 敏锐的企业会尽最大努力来照顾他们的员工和客户；当疫情结束时，他们将依旧保持其领先 ALIBABA’S LST REACHES FOR ONE MILLION MOM-AND-POP STORES Alibaba’s LST Reaches for One Million Mom-and-Pop Stores in China. Alibaba announced last week that it has recruited one million convenience stores in China, around one-sixth of the total market, to use its LST (Ling Shou Tong) system as their ‘one-stop solution for digital transformation’, embracing New Retail and offering better H&M事件给在华品牌带来哪些启示？ H&M事件给在华品牌带来哪些启示？. 2018年初，一名西方梅赛德斯-奔驰 (Mercedes-Benz)的营销人员在其官方Instagram账户上引用了达赖喇嘛的话。. 这一事件在中国引起了轩然大波，之后奔驰向中国人民道歉，并承诺将加强员工对中国文化和价值观的教育。.

18个月后

CHINESE INSIGHTS & RESEARCH FOCUSED MARKETING China Skinny has worked with over 150 multinational organisations in 24 industries giving us a well-rounded perspective on Chinese needs and events. OUR LOCAL EXPERTISE. China Skinny is well-known for our informed, intelligent and fresh views about Chinese consumers. We have been quoted by more than 200 media outlets & provide regular TOOLS - CHINA SKINNY City Tier Calculator. There are 338 cities above the prefecture level in China, to classify them a six tier system is used to study GDP, politics and population. Of China’s top-10 cities by GDP per capita, seven are tier-3 or lower, presenting significant opportunities for well targeted and localised strategies. try me. TRACKERS - CHINA SKINNY The China Skinny Skincare Tracker. Skincare brands now have accurate, real time information distilled from ecommerce and consumer data to make effective strategic and tactical marketing, product and communications decisions thanks to China Skinny’s interactive

dashboard.

CHINA NEWS THIS WEEK: WEDNESDAY 9 JUNE 2021 This week’s news and trends in China: Chinese Consumers. China Likely Reopens to World in First Half of 2022; COVID-19 Jabs May Need to be Given Annually, Just Like Flu: Top Experts: Chinese experts believe that China will be able to reopen to countries with good inoculation and low infection rates in the first half of 2022, but that will still depend on how many people in the country have THE CHINA SKINNY DAIRY TRACKER Real-time dairy data at a glance. Brands can now make timely and qualified decisions based on accurate and up-to- date data and trends from China’s fast-evolving markets, thanks to China Skinny’s interactive dashboards. Our reports are fully interactive and each page is designed around a key visualisation tile containing the core

data

CLIENTS WE'VE WORKED WITH IN CHINA Clients page: China Skinny works with small to large businesses and Government organisations in a large span of industries, such as: ACTIONS FOREIGN SKINCARE BRANDS CAN TAKE TO SELL MORE IN Between Jan-Mar 2020, L’Oreal’s China revenue grew 6.4% year-on-year, with skin and haircare products doing well during the confinement period. – The outlook for the beauty category is strong. Euromonitor forecasts the skincare category will grow 9.8% CAGR from 2019-2024, following 10.1% CAGR between 2014-2019. THE MOST-READ CHINESE MARKETING NEWSLETTER The most read newsletter about marketing in China. China Skinny aims to give busy China-related professionals a concise, relevant and informative view of the latest news and trends in the China market in one short weekly read. PINDUODUO - CHINA'S NEWEST ECOMMERCE GIANT - CHINA SKINNY The supply-chain efficiencies that follow enable PDD to cut costs and pass these savings onto the customer. The pricing advantages are clear. Pinduoduo’s average order price sits at roughly ¥30-50, a fraction of Tmall’s ¥214 (11:11, 2018) and JD’s ¥422. The UI snapshot below highlights just how cheap these listings can be. CHINA'S SOARING LIVESTREAM TREND: THE WHAT, WHO & HOW Livestreaming was already on-trend in China, with Taobao Live revenue for Singles’ Day last year almost clocking ¥20 billion ($2.82b), almost 10% of total revenue. 10 livestream ‘rooms’ sold over ¥100 million ($14m) worth of goods and over 100 rooms topped ¥10 million ($1.4m), with 2018’s Singles’ Day livestream revenue surpassed

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UNIQUE LOCALISED RESEARCH China is one of a kind and our methodologies reflect that, with global research models and concepts supporting tools tailor-made for China.

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