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WHAT MAKES A BRAND ICONIC? First and foremost, a brand needs what Yu calls “noticing power.”. A product should have an element that differentiates it from the competition and grabs people’s attention. For example, Nike’s point of difference was superior performance during physical activities. The company developed the Nike Air Max in 1987 with a

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FORD MADE THE PERFECT AD IN RESPONSE TO SAUDI ARABIA ‘Welcome to the driver’s seat’ Saudi Arabia’s King Salman this week issued a decree allowing women to drivefor the first time—effectively ending the Gulf kingdom’s ignominious status as the only country in the world to ban women from driving. A number of auto advertisers quickly jumped on the news (politics aside, they were surely happy to see an immediate spike in potential users LUXURY BRANDS HAVE A COMPELLING VALUE PROPOSITION Luxury brands are also adept in customer experience and making the consumer feel special. The LBSI results showed that a mix of well-established and newer brands are well-versed in this area, with Hermès, Temperley London, Chanel, Brunello Cucinelli and Proenza Schouler as the top five.. Despite an increase in digital communications, the luxury space still relies heavily on word of mouth 47 BEST NEW RETAIL CONCEPT STORES IN THE WORLD The concept store has changed. Once it was about selling a certain lifestyle.The new retail concept store is a space where a brand is exploring a new direction, idea, initiative or concept – if you will. These concept stores are a departure from the norm for the brands. They stand apart from the rest of the store portfolio. GUESS WHO'S DOMINATING ONLINE SHOPPING? Nonetheless, marketers continue to be surprised every time it turns out they’re stupid. In a piece headlined “Baby Boomers, To Retailers’ Surprise, Are Dominating Online Shopping,” The Washington Post reported this week “Older Americans are increasingly buying groceries — and just about everything else — on the Internet, and those over 65 are now the fastest-growing category of e WRITING: SIX TYPES OF HOOKS TO REEL IN READERS Gary Vaynerchuk is notorious for calling out his audience as a means of motivating them to work harder and try new tactics. Take this sobering hook he uses in an article about personal branding: “If you want people to start listening to you, you have to show up.What I mean by this is there are a lot of you out there who aren’t producing enough articles or videos or pieces of content that HOW LUSH COSMETICS HAS BUILT ITS BRAND ON SOCIAL MEDIA Lush Cosmetics has grown significantly from its days of crowdsourcing product feedback from chatroom forums in the late 1990s. While the U.K.-based beauty brand has since shifted to platforms like Instagram and Facebook to glean consumer insight, it’s managed to find success largely by word-of-mouth and a rabid cult following, much like its beauty peers including Glossier. WHAT MAKES A BRAND ICONIC? First and foremost, a brand needs what Yu calls “noticing power.”. A product should have an element that differentiates it from the competition and grabs people’s attention. For example, Nike’s point of difference was superior performance during physical activities. The company developed the Nike Air Max in 1987 with a

visible air

BRANDKNEWMAG.COM

FORD MADE THE PERFECT AD IN RESPONSE TO SAUDI ARABIA ‘Welcome to the driver’s seat’ Saudi Arabia’s King Salman this week issued a decree allowing women to drivefor the first time—effectively ending the Gulf kingdom’s ignominious status as the only country in the world to ban women from driving. A number of auto advertisers quickly jumped on the news (politics aside, they were surely happy to see an immediate spike in potential users LUXURY BRANDS HAVE A COMPELLING VALUE PROPOSITION Luxury brands are also adept in customer experience and making the consumer feel special. The LBSI results showed that a mix of well-established and newer brands are well-versed in this area, with Hermès, Temperley London, Chanel, Brunello Cucinelli and Proenza Schouler as the top five.. Despite an increase in digital communications, the luxury space still relies heavily on word of mouth 47 BEST NEW RETAIL CONCEPT STORES IN THE WORLD The concept store has changed. Once it was about selling a certain lifestyle.The new retail concept store is a space where a brand is exploring a new direction, idea, initiative or concept – if you will. These concept stores are a departure from the norm for the brands. They stand apart from the rest of the store portfolio. GUESS WHO'S DOMINATING ONLINE SHOPPING? Nonetheless, marketers continue to be surprised every time it turns out they’re stupid. In a piece headlined “Baby Boomers, To Retailers’ Surprise, Are Dominating Online Shopping,” The Washington Post reported this week “Older Americans are increasingly buying groceries — and just about everything else — on the Internet, and those over 65 are now the fastest-growing category of e WRITING: SIX TYPES OF HOOKS TO REEL IN READERS Gary Vaynerchuk is notorious for calling out his audience as a means of motivating them to work harder and try new tactics. Take this sobering hook he uses in an article about personal branding: “If you want people to start listening to you, you have to show up.What I mean by this is there are a lot of you out there who aren’t producing enough articles or videos or pieces of content that HOW LUSH COSMETICS HAS BUILT ITS BRAND ON SOCIAL MEDIA Lush Cosmetics has grown significantly from its days of crowdsourcing product feedback from chatroom forums in the late 1990s. While the U.K.-based beauty brand has since shifted to platforms like Instagram and Facebook to glean consumer insight, it’s managed to find success largely by word-of-mouth and a rabid cult following, much like its beauty peers including Glossier. “THE HOME OF THE FUTURE IS LOOKING A LOT LIKE THE HOME OF The coronavirus pandemic has forced many to rethink how they use their homes.Director of London’s Museum of the Home Sonia Solicari outlines six ways that future homes could be informed by the past. Lockdowns have challenged how we think and feel about our homes.At the heart of many conversations about the future is the issue of increased

home working.

NOT DOING DIFFERENT THINGS, DOING THINGS DIFFERENTLY Marketing budgets are under pressure. Multiple conflicting forces are keeping budget pressure high. However, this pressure extends beyond cost-cutting – to optimize the performance of remaining programs and directing investments to strategic initiatives that support growth and PANDEMIC PIVOT: HOW WARBY PARKER STAYED FOCUSED Warby Parker co-founder and co-CEO David Gilboa described the onslaught of the COVID-19 pandemic as “a decade of learning in a period of a few months.” DO CUSTOMERS TRUST YOU? SIX TIPS FOR EARNING BRAND TRUST TIP: Your internal experts are short on time and may not be the best writers.That’s OK. You can effectively extract SME knowledge and inject it into your content. 3. Show up even when you’re not selling. Teach your target audience what they need to know, even if it doesn’t end in a direct sales pitch. 10 CORE VALUES THAT MAKE A BRAND LUXURY Montblanc: A Montblanc writing instrument is a work of art with every feature carefully designed to enhance the customer’s writing experience. Shinola: From its watches to its bicycles, leather goods, writing journals and other products, Shinola prides itself on a distinctive and unique design aesthetic that is both classic and contemporary. Its flagship stores also showcase the brand’s IS THERE A CASE TO REVISIT THE CASE STUDY METHOD Central to the case method is the idea that students are not provided the “answer” or resolution to the problem at hand. Instead, just like a board member, CEO, or manager, the student is forced to analyze a situation and find solutions without full knowledge of all methods

and facts.

GUESS WHO'S DOMINATING ONLINE SHOPPING? Nonetheless, marketers continue to be surprised every time it turns out they’re stupid. In a piece headlined “Baby Boomers, To Retailers’ Surprise, Are Dominating Online Shopping,” The Washington Post reported this week “Older Americans are increasingly buying groceries — and just about everything else — on the Internet, and those over 65 are now the fastest-growing category of e DESIGN TOOLS HAVE IMPROVED DRAMATICALLY. BUT THEY’RE STILL It’s not enough to observe how people with disabilities use tech. They need to be in the design process. Unless you’re blind or know someone who is, you might not know that blind people use the same smartphones as sighted people. THE HISTORY BEHIND ADIDAS’S SUCCESS The trefoil logo was created in August 1971, and first used on Adidas apparel in 1972 for the Olympic Games in Munich. However, the late 1970s and early 1980s were difficult years for Adidas.Employees were confused about the company’s direction, innovation had no focus, design and product quality deteriorated, margins suffered, and opportunities were missed. THE ENGINEERING LEADER’S GUIDE TO CRAFTING A PERSONAL To plot the course of Anjuan Simmons’ engineering career, you need to go back to an unlikely source — “Star Trek: The Next Generation.” “Geordi La Forge, played by the incomparable LeVar Burton, was the Chief Engineer of the Starship Enterprise.Even though it’s science fiction, seeing a Black man responsible for the technology on that ship inspired me. BRANDKNEWMAG:ACTIONABLE INTELLIGENCE ON ADVERTISING Technology firms are the drivers of disruption across industries, but things will play out differently for automobiles, according to John Paul. April 27, 2021. Innovation at the Intersection of Art, Technology, and Product Strategy: Adobe VP Loni Stark on Marketing Smarts April 25, 2021. This tech makes perishable food last

months

visible air

BRANDKNEWMAG.COM

47 BEST NEW RETAIL CONCEPT STORES IN THE WORLD The concept store has changed. Once it was about selling a certain lifestyle.The new retail concept store is a space where a brand is exploring a new direction, idea, initiative or concept – if you will. These concept stores are a departure from the norm for the brands. They stand apart from the rest of the store portfolio. THE HISTORY BEHIND ADIDAS’S SUCCESS The trefoil logo was created in August 1971, and first used on Adidas apparel in 1972 for the Olympic Games in Munich. However, the late 1970s and early 1980s were difficult years for Adidas.Employees were confused about the company’s direction, innovation had no focus, design and product quality deteriorated, margins suffered, and opportunities were missed. HOW LUSH COSMETICS HAS BUILT ITS BRAND ON SOCIAL MEDIA Lush Cosmetics has grown significantly from its days of crowdsourcing product feedback from chatroom forums in the late 1990s. While the U.K.-based beauty brand has since shifted to platforms like Instagram and Facebook to glean consumer insight, it’s managed to find success largely by word-of-mouth and a rabid cult following, much like its beauty peers including Glossier. BRANDKNEWMAG:ACTIONABLE INTELLIGENCE ON ADVERTISING Technology firms are the drivers of disruption across industries, but things will play out differently for automobiles, according to John Paul. April 27, 2021. Innovation at the Intersection of Art, Technology, and Product Strategy: Adobe VP Loni Stark on Marketing Smarts April 25, 2021. This tech makes perishable food last

months

visible air

BRANDKNEWMAG.COM

months

ASYNCHRONOUS-WORKING TREND PROMPTS REDEFINITION OF ‘NORMAL One marketing boss describes himself as a workaholic who never sleeps much and does his best work at 2 a.m. Before COVID-19 this global head of marketing and business development would travel to meetings around the world, and jet lag was never a problem. 10 CORE VALUES THAT MAKE A BRAND LUXURY Montblanc: A Montblanc writing instrument is a work of art with every feature carefully designed to enhance the customer’s writing experience. Shinola: From its watches to its bicycles, leather goods, writing journals and other products, Shinola prides itself on a distinctive and unique design aesthetic that is both classic and contemporary. Its flagship stores also showcase the brand’s NOT DOING DIFFERENT THINGS, DOING THINGS DIFFERENTLY Marketing budgets are under pressure. Multiple conflicting forces are keeping budget pressure high. However, this pressure extends beyond cost-cutting – to optimize the performance of remaining programs and directing investments to strategic initiatives that support growth and THE THREE-HOUR BRAND SPRINT Set the Stage. I t’s time to assemble a team, find a three-hour block on the calendar, set the ground rules, and assign some optional homework (which is the best kind of homework). But first, should you even run a Brand Sprint at all? Start with a trigger. A word of caution: Don’t run a Brand Sprint unless you really have to.If you won’t use the results right away, wait for a trigger event. DESIGN TOOLS HAVE IMPROVED DRAMATICALLY. BUT THEY’RE STILL It’s not enough to observe how people with disabilities use tech. They need to be in the design process. Unless you’re blind or know someone who is, you might not know that blind people use the same smartphones as sighted people. DO CUSTOMERS TRUST YOU? SIX TIPS FOR EARNING BRAND TRUST TIP: Your internal experts are short on time and may not be the best writers.That’s OK. You can effectively extract SME knowledge and inject it into your content. 3. Show up even when you’re not selling. Teach your target audience what they need to know, even if it doesn’t end in a direct sales pitch. HOW TO BRAND FINTECH IN THE VOLATILE GAMESTOP ERA There’s a new acronym being used in investing circles: BANG. It stands for Blackberry, AMC, Nokia, and Gamestop, four companies that have come to embody the phenomenon of meme stocks, or stocks that gain traction and investors largely through social media hype. GUESS WHO'S DOMINATING ONLINE SHOPPING? Nonetheless, marketers continue to be surprised every time it turns out they’re stupid. In a piece headlined “Baby Boomers, To Retailers’ Surprise, Are Dominating Online Shopping,” The Washington Post reported this week “Older Americans are increasingly buying groceries — and just about everything else — on the Internet, and those over 65 are now the fastest-growing category of e HOW JEFF BEZOS TURNED NARRATIVE INTO AMAZON'S COMPETITIVE For the first piece in our series How CEOs Write, we talked about how Tesla’s missteps and failures can be traced back to three critical mistakes that Elon Musk makes in his writing, tweeting, and emails. Check it out here. There’s probably no technology company that values the written word and produces written output quite as much as

Amazon.

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NESTLE | BRANDKNEWMAG:ACTIONABLE INTELLIGENCE ON Nestlé is the world’s largest food and beverage company with locations in 187 countries. Over 2,000 brands now belong to the group, including products from the areas of culinary art, coffee, cocoa, tea, baby food, chocolate, confectionery, and pet food. Marcel Heitmeier has been working at Nestlé as a social media intelligence specialist THE THREE-HOUR BRAND SPRINT Set the Stage. I t’s time to assemble a team, find a three-hour block on the calendar, set the ground rules, and assign some optional homework (which is the best kind of homework). But first, should you even run a Brand Sprint at all? Start with a trigger. A word of caution: Don’t run a Brand Sprint unless you really have to.If you won’t use the results right away, wait for a trigger event. WHAT MAKES AN AD MEMORABLE? Here are the results of the research. According to the study, the most effective “brand assets” in making the spots more memorable are audio cues (“sonic brand cues”) and characters. In both cases, these elements are utilized by a tiny minority of advertisers. Before we put too much credence in this study and start producing spots with DO CUSTOMERS TRUST YOU? SIX TIPS FOR EARNING BRAND TRUST TIP: Your internal experts are short on time and may not be the best writers.That’s OK. You can effectively extract SME knowledge and inject it into your content. 3. Show up even when you’re not selling. Teach your target audience what they need to know, even if it doesn’t end in a direct sales pitch. 47 BEST NEW RETAIL CONCEPT STORES IN THE WORLD The concept store has changed. Once it was about selling a certain lifestyle.The new retail concept store is a space where a brand is exploring a new direction, idea, initiative or concept – if you will. These concept stores are a departure from the norm for the brands. They stand apart from the rest of the store portfolio. LUXURY BRANDS HAVE A COMPELLING VALUE PROPOSITION Luxury brands are also adept in customer experience and making the consumer feel special. The LBSI results showed that a mix of well-established and newer brands are well-versed in this area, with Hermès, Temperley London, Chanel, Brunello Cucinelli and Proenza Schouler as the top five.. Despite an increase in digital communications, the luxury space still relies heavily on word of mouth THE SIX STAGES OF THE CONSUMER BUYING PROCESS AND HOW TOSEE MORE ON

BRANDKNEWMAG.COM

FACEBOOK | BRANDKNEWMAG:ACTIONABLE INTELLIGENCE ON The Real Benefit of Branding and How to Achieve It Without Breaking the Bank. Early on, LinkedSelling co-founder, Ben Kniffen sat in an office with a potential client. As. Digital & HOW LUSH COSMETICS HAS BUILT ITS BRAND ON SOCIAL MEDIA Lush Cosmetics has grown significantly from its days of crowdsourcing product feedback from chatroom forums in the late 1990s. While the U.K.-based beauty brand has since shifted to platforms like Instagram and Facebook to glean consumer insight, it’s managed to find success largely by word-of-mouth and a rabid cult following, much like its beauty peers including Glossier. WHAT MAKES A BRAND ICONIC? First and foremost, a brand needs what Yu calls “noticing power.”. A product should have an element that differentiates it from the competition and grabs people’s attention. For example, Nike’s point of difference was superior performance during physical activities. The company developed the Nike Air Max in 1987 with a

visible air

BRANDKNEWMAG.COM

FACEBOOK | BRANDKNEWMAG:ACTIONABLE INTELLIGENCE ON The Real Benefit of Branding and How to Achieve It Without Breaking the Bank. Early on, LinkedSelling co-founder, Ben Kniffen sat in an office with a potential client. As. Digital & HOW LUSH COSMETICS HAS BUILT ITS BRAND ON SOCIAL MEDIA Lush Cosmetics has grown significantly from its days of crowdsourcing product feedback from chatroom forums in the late 1990s. While the U.K.-based beauty brand has since shifted to platforms like Instagram and Facebook to glean consumer insight, it’s managed to find success largely by word-of-mouth and a rabid cult following, much like its beauty peers including Glossier. BRANDKNEWMAG:ACTIONABLE INTELLIGENCE ON ADVERTISING Technology firms are the drivers of disruption across industries, but things will play out differently for automobiles, according to John Paul. April 27, 2021. Innovation at the Intersection of Art, Technology, and Product Strategy: Adobe VP Loni Stark on Marketing Smarts April 25, 2021. This tech makes perishable food last

months

ASYNCHRONOUS-WORKING TREND PROMPTS REDEFINITION OF ‘NORMAL One marketing boss describes himself as a workaholic who never sleeps much and does his best work at 2 a.m. Before COVID-19 this global head of marketing and business development would travel to meetings around the world, and jet lag was never a problem. 10 CORE VALUES THAT MAKE A BRAND LUXURY Montblanc: A Montblanc writing instrument is a work of art with every feature carefully designed to enhance the customer’s writing experience. Shinola: From its watches to its bicycles, leather goods, writing journals and other products, Shinola prides itself on a distinctive and unique design aesthetic that is both classic and contemporary. Its flagship stores also showcase the brand’s GOOGLE AND MIT PROVE SOCIAL MEDIA CAN SLOW THE SPREAD OF Jigsaw and MIT have published a new study that proves sharing misinformation can be thwarted with a simple UX fix. During the COVID-19 pandemic, the public has been battling a whole other threat: what U.N. Secretary-General António Guterres has called a “pandemic of misinformation.” Misleading propaganda and other fake news is easily shareable on social networks, which is DESIGN TOOLS HAVE IMPROVED DRAMATICALLY. BUT THEY’RE STILL It’s not enough to observe how people with disabilities use tech. They need to be in the design process. Unless you’re blind or know someone who is, you might not know that blind people use the same smartphones as sighted people. THE SIX STAGES OF THE CONSUMER BUYING PROCESS AND HOW TO The good news? It does exist. The actual purchase is just one step. In fact, there are six stages to the consumer buying process, and as a marketer, you can market to them effectively. HOW TO BRAND FINTECH IN THE VOLATILE GAMESTOP ERA There’s a new acronym being used in investing circles: BANG. It stands for Blackberry, AMC, Nokia, and Gamestop, four companies that have come to embody the phenomenon of meme stocks, or stocks that gain traction and investors largely through social media hype. 47 BEST NEW RETAIL CONCEPT STORES IN THE WORLD The concept store has changed. Once it was about selling a certain lifestyle.The new retail concept store is a space where a brand is exploring a new direction, idea, initiative or concept – if you will. These concept stores are a departure from the norm for the brands. They stand apart from the rest of the store portfolio. THE HISTORY BEHIND ADIDAS’S SUCCESS The trefoil logo was created in August 1971, and first used on Adidas apparel in 1972 for the Olympic Games in Munich. However, the late 1970s and early 1980s were difficult years for Adidas.Employees were confused about the company’s direction, innovation had no focus, design and product quality deteriorated, margins suffered, and opportunities were missed. WRITING: SIX TYPES OF HOOKS TO REEL IN READERS Gary Vaynerchuk is notorious for calling out his audience as a means of motivating them to work harder and try new tactics. Take this sobering hook he uses in an article about personal branding: “If you want people to start listening to you, you have to show up.What I mean by this is there are a lot of you out there who aren’t producing enough articles or videos or pieces of content that BRANDKNEWMAG:ACTIONABLE INTELLIGENCE ON ADVERTISING Technology firms are the drivers of disruption across industries, but things will play out differently for automobiles, according to John Paul. April 27, 2021. Innovation at the Intersection of Art, Technology, and Product Strategy: Adobe VP Loni Stark on Marketing Smarts April 25, 2021. This tech makes perishable food last

months

visible air

NESTLE | BRANDKNEWMAG:ACTIONABLE INTELLIGENCE ON Nestlé is the world’s largest food and beverage company with locations in 187 countries. Over 2,000 brands now belong to the group, including products from the areas of culinary art, coffee, cocoa, tea, baby food, chocolate, confectionery, and pet food. Marcel Heitmeier has been working at Nestlé as a social media intelligence specialist WHAT MAKES AN AD MEMORABLE? Here are the results of the research. According to the study, the most effective “brand assets” in making the spots more memorable are audio cues (“sonic brand cues”) and characters. In both cases, these elements are utilized by a tiny minority of advertisers. Before we put too much credence in this study and start producing spots with 10 CORE VALUES THAT MAKE A BRAND LUXURY Montblanc: A Montblanc writing instrument is a work of art with every feature carefully designed to enhance the customer’s writing experience. Shinola: From its watches to its bicycles, leather goods, writing journals and other products, Shinola prides itself on a distinctive and unique design aesthetic that is both classic and contemporary. Its flagship stores also showcase the brand’s 47 BEST NEW RETAIL CONCEPT STORES IN THE WORLDRETAIL CONCEPT DESIGNLEKKA RETAIL CONCEPTSRETAIL CONCEPTS FUNDRAISINGRETAIL CONCEPTS INCRETAIL CONCEPTS SUN AND SKIRETAIL CONCEPTS TX The concept store has changed. Once it was about selling a certain lifestyle.The new retail concept store is a space where a brand is exploring a new direction, idea, initiative or concept – if you will. These concept stores are a departure from the norm for the brands. They stand apart from the rest of the store portfolio. GUESS WHO'S DOMINATING ONLINE SHOPPING? Nonetheless, marketers continue to be surprised every time it turns out they’re stupid. In a piece headlined “Baby Boomers, To Retailers’ Surprise, Are Dominating Online Shopping,” The Washington Post reported this week “Older Americans are increasingly buying groceries — and just about everything else — on the Internet, and those over 65 are now the fastest-growing category of e LUXURY BRANDS HAVE A COMPELLING VALUE PROPOSITION Luxury brands are also adept in customer experience and making the consumer feel special. The LBSI results showed that a mix of well-established and newer brands are well-versed in this area, with Hermès, Temperley London, Chanel, Brunello Cucinelli and Proenza Schouler as the top five.. Despite an increase in digital communications, the luxury space still relies heavily on word of mouth THE SIX STAGES OF THE CONSUMER BUYING PROCESS AND HOW TOSEE MORE ON

BRANDKNEWMAG.COM

HOW LUSH COSMETICS HAS BUILT ITS BRAND ON SOCIAL MEDIA Lush Cosmetics has grown significantly from its days of crowdsourcing product feedback from chatroom forums in the late 1990s. While the U.K.-based beauty brand has since shifted to platforms like Instagram and Facebook to glean consumer insight, it’s managed to find success largely by word-of-mouth and a rabid cult following, much like its beauty peers including Glossier. BRANDKNEWMAG:ACTIONABLE INTELLIGENCE ON ADVERTISING Technology firms are the drivers of disruption across industries, but things will play out differently for automobiles, according to John Paul. April 27, 2021. Innovation at the Intersection of Art, Technology, and Product Strategy: Adobe VP Loni Stark on Marketing Smarts April 25, 2021. This tech makes perishable food last

months

visible air

NESTLE | BRANDKNEWMAG:ACTIONABLE INTELLIGENCE ON Nestlé is the world’s largest food and beverage company with locations in 187 countries. Over 2,000 brands now belong to the group, including products from the areas of culinary art, coffee, cocoa, tea, baby food, chocolate, confectionery, and pet food. Marcel Heitmeier has been working at Nestlé as a social media intelligence specialist WHAT MAKES AN AD MEMORABLE? Here are the results of the research. According to the study, the most effective “brand assets” in making the spots more memorable are audio cues (“sonic brand cues”) and characters. In both cases, these elements are utilized by a tiny minority of advertisers. Before we put too much credence in this study and start producing spots with 10 CORE VALUES THAT MAKE A BRAND LUXURY Montblanc: A Montblanc writing instrument is a work of art with every feature carefully designed to enhance the customer’s writing experience. Shinola: From its watches to its bicycles, leather goods, writing journals and other products, Shinola prides itself on a distinctive and unique design aesthetic that is both classic and contemporary. Its flagship stores also showcase the brand’s 47 BEST NEW RETAIL CONCEPT STORES IN THE WORLDRETAIL CONCEPT DESIGNLEKKA RETAIL CONCEPTSRETAIL CONCEPTS FUNDRAISINGRETAIL CONCEPTS INCRETAIL CONCEPTS SUN AND SKIRETAIL CONCEPTS TX The concept store has changed. Once it was about selling a certain lifestyle.The new retail concept store is a space where a brand is exploring a new direction, idea, initiative or concept – if you will. These concept stores are a departure from the norm for the brands. They stand apart from the rest of the store portfolio. GUESS WHO'S DOMINATING ONLINE SHOPPING? Nonetheless, marketers continue to be surprised every time it turns out they’re stupid. In a piece headlined “Baby Boomers, To Retailers’ Surprise, Are Dominating Online Shopping,” The Washington Post reported this week “Older Americans are increasingly buying groceries — and just about everything else — on the Internet, and those over 65 are now the fastest-growing category of e LUXURY BRANDS HAVE A COMPELLING VALUE PROPOSITION Luxury brands are also adept in customer experience and making the consumer feel special. The LBSI results showed that a mix of well-established and newer brands are well-versed in this area, with Hermès, Temperley London, Chanel, Brunello Cucinelli and Proenza Schouler as the top five.. Despite an increase in digital communications, the luxury space still relies heavily on word of mouth THE SIX STAGES OF THE CONSUMER BUYING PROCESS AND HOW TOSEE MORE ON

BRANDKNEWMAG.COM

HOW LUSH COSMETICS HAS BUILT ITS BRAND ON SOCIAL MEDIA Lush Cosmetics has grown significantly from its days of crowdsourcing product feedback from chatroom forums in the late 1990s. While the U.K.-based beauty brand has since shifted to platforms like Instagram and Facebook to glean consumer insight, it’s managed to find success largely by word-of-mouth and a rabid cult following, much like its beauty peers including Glossier. ASYNCHRONOUS-WORKING TREND PROMPTS REDEFINITION OF ‘NORMAL One marketing boss describes himself as a workaholic who never sleeps much and does his best work at 2 a.m. Before COVID-19 this global head of marketing and business development would travel to meetings around the world, and jet lag was never a problem. 11 BRAND CAMPAIGNS THAT BLEND PRIDE WITH PURPOSE How Reebok, Ugg and other marketers incorporate inclusivity and COVID relief. Pride Month has arrived, and brands are showing their support

in full force.

GOOGLE AND MIT PROVE SOCIAL MEDIA CAN SLOW THE SPREAD OF Jigsaw and MIT have published a new study that proves sharing misinformation can be thwarted with a simple UX fix. During the COVID-19 pandemic, the public has been battling a whole other threat: what U.N. Secretary-General António Guterres has called a “pandemic of misinformation.” Misleading propaganda and other fake news is easily shareable on social networks, which is PANDEMIC PIVOT: HOW WARBY PARKER STAYED FOCUSED Warby Parker co-founder and co-CEO David Gilboa described the onslaught of the COVID-19 pandemic as “a decade of learning in a period of a few months.” THE SIX STAGES OF THE CONSUMER BUYING PROCESS AND HOW TO The good news? It does exist. The actual purchase is just one step. In fact, there are six stages to the consumer buying process, and as a marketer, you can market to them effectively. THE THREE-HOUR BRAND SPRINT Set the Stage. I t’s time to assemble a team, find a three-hour block on the calendar, set the ground rules, and assign some optional homework (which is the best kind of homework). But first, should you even run a Brand Sprint at all? Start with a trigger. A word of caution: Don’t run a Brand Sprint unless you really have to.If you won’t use the results right away, wait for a trigger event. IF MARKETING IS AS CRITICAL AS SALES IS TO THE B2B In the not-too-distant past, B2B marketers were responsible for branding and communications. They created ads, brochures, and publications, and they set up UNDERSTANDING BOREDOM Boredom is an unpleasant state that nearly everyone experiences. According to Merriam-Webster, boredom is “the state of being weary and restless through lack of interest.”. By definition, it’s a negative, taxing experience. Søren Kierkegaard described it as the condition of paralyzing blankness: “The only thing I live on is

emptiness

THE ECONOMICS OF MOVIE PRODUCT PLACEMENTS When the film or TV show can’t get clearance, it often has to resort to less authentic workarounds like: Greeking, or obscuring logos: You’ll sometimes see an Apple laptop with a strategically placed sticker, or a car emblem that’s blocked by a tree.; Generic props: Some prop companies specialize in making fictional products (like Heisler, the “Bud Light of fake beers”) that can be PROS & CONS: CONVERSATIONAL AI AND CHATBOTS Most of us have used conversational AI – even if we did not realise it at the time. Conversational AI is a set of technologies that enable computers to understand, process and respond to voice or text inputs

in natural ways.

* 11 BRAND CAMPAIGNS THAT BLEND PRIDE WITH PURPOSE * If Marketing Is As Critical As Sales Is to the B2B Pipeline, Why Don’t We Formalize Training for Marketing Teams? * From Facts to Fake News: How Information Gets Distorted * How Common Ownership of Startups Improves Innovation Efficiency * Want to Become a Better Leader? Question Your Assumptions * How Smart Is Your Marketing Machine? * Interview with Saul Betmead de Chasteigner * Student powered world changing hacks: Pioneered by Toshiba & Kioxia, enhanced by Middlesex University.

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Branding

June 5, 2021

11 BRAND CAMPAIGNS THAT BLEND PRIDE WITH PURPOSE

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Marketing

June 5, 2021

IF MARKETING IS AS CRITICAL AS SALES IS TO THE B2B PIPELINE, WHY DON’T WE FORMALIZE TRAINING FOR MARKETING TEAMS?

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Digital & Social

June 3, 2021

FROM FACTS TO FAKE NEWS: HOW INFORMATION GETS DISTORTED

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Innovation

June 3, 2021

HOW COMMON OWNERSHIP OF STARTUPS IMPROVES INNOVATION EFFICIENCY

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Design

June 2, 2021

WANT TO BECOME A BETTER LEADER? QUESTION YOUR ASSUMPTIONS

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Digital & Social

June 2, 2021

HOW SMART IS YOUR MARKETING MACHINE?

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Conversations

June 1, 2021

INTERVIEW WITH SAUL BETMEAD DE CHASTEIGNER

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Innovation

STUDENT POWERED WORLD CHANGING HACKS: PIONEERED BY TOSHIBA & KIOXIA, ENHANCED BY MIDDLESEX UNIVERSITY. INTEGRATING NOT INTERRUPTING: CAN VIRTUAL OUT-OF-HOME ADS ENTICE

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AD OF THE DAY: PEPSI’S HIDDEN LOGOS ‘PROOF’ IT GOES BETTER WITH

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February 5, 2020__ 0 THE 2 MYTHS OF INTERNET

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February 5, 2020__ 0 THE SECRETS OF ADVERTISING AGENCY

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February 5, 2020 This is why you should have your own personal

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February 2, 2020 Why innovation doesn’t need to go hand in hand

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February 2, 2020 Why your next brainstorm should begin with an

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January 27, 2020 How the concept of experience debt leads to more

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January 27, 2020 AR puts person in personalized advertising

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January 27, 2020 5 ways brands are changing -------------------------

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May 27, 2021 How to Project Confidence as an Entrepreneur

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May 26, 2021 Balancing branding with lead generation

Design

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May 17, 2021 “The home of the future is looking a lot like the home

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May 9, 2021 Oakley’s Kato are sunglasses like you’ve never seen

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May 24, 2021 The rush to digital services is crushing online customer experience. We need to act NOW.

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May 23, 2021 Is there a case to revisit the Case Study Method?

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May 22, 2021 The future is an asset, not a guess!

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May 20, 2021 Do You Prefer Cats or Dogs? Why Self-expression

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April 27, 2021 Innovation at the Intersection of Art, Technology, and Product Strategy: Adobe VP Loni Stark on Marketing Smarts

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April 25, 2021 This tech makes perishable food last months without a

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April 8, 2021 Philips & The Future of Healthcare: A Conversation with

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March 22, 2021 Microsoft’s Peter DeBenedictis: “tech is an enabler, but don’t lose sight of the human element”

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