ANCHOR DIGITAL ⚓

Digital MarketingWithout the Jargon. SEO, SEM, CRO. We tone down the acronyms to focus on what's important -. An Effective Digital Marketing Solution. Collaborate with a Brisbane-based agency that partners with you to understand your goals, needs, and expectations. We won't make assumptions, which is why we leave our ego at the door

to work

MEET OUR CREW

“We are an eclectic crew of strategists, creatives, coders, account managers and techs on a mission to help our clients achieve business objectives – not marketing objectives.”. Anchor Digital was born out of a need for more transparency, better accountability and closer client collaboration. CONSUMER BEHAVIOUR TRENDS IN 2021 Online shopping stats from 2020 worth paying attention to: When lockdowns began e-commerce spending saw a 29 per cent month-on-month increase. More than a quarter of Australians said they shopped online more during 2020. 73 per cent of households are now regularly shopping online. 46 per cent of 18-34-year-olds say they plan to continue doing

so.

CONTACT US - ANCHORDIGITAL 2 Warner Street, Fortitude Valley, Qld 4006 t: 07 3036 0994 e: info@anchordigital.com.au GLASSMORPHISM: UI DESIGN TREND FOR 2021? Glassmorphism is a term used to describe UI design that emphasises light or dark objects, placed on top of colourful backgrounds. A background-blur is placed on the objects which allows the background to shine through – giving it the impression of frosted glass. COPYRIGHT INFRINGEMENT IN AUSTRALIA A COMPLETE GUIDE TO SETTING UP YOUR FACEBOOK PIXEL To access this tool: Go to “Events Manager” and select your Pixel. Click on “Settings” and scroll down to locate “Events Setup Tool”. Enter your website URL. Follow the prompts to walk you through the next steps. The tool will now suggest events to track. Click “Next” to open the little box below. IMPORTANCE OF CREATING A STRONG BRAND IDENTITY Creating a brand identity is so much more than slapping together a logo. Competition is fiercer than ever and consumers have been given a lot of power through technology. We can now search for and compare different brands in a matter of seconds. Almost subconsciously we form instant opinions about a company through their visual representation. TRENDING: ETHICAL BRANDS AND SOCIALLY RESPONSIBLE Overall, there has been an increasing shift, in all generations, towards ethical consumption. Getting ahead of the game and developing ethically and socially responsible policies and commitments is crucial for emerging brands as it allows them to have a selling point for

customers.

MARKETING RELATED MOVIES TO KEEP YOU INSPIRED The Founder is based on the origins of everyone’s favourite fast food restaurant, McDonald’s. The film tells the story of Ray Kroc (Michael Keaton) who is an unsuccessful salesman who becomes inspired by McDonald’s, a small walk-up restaurant owned by brothers Maurice (John Carroll Lynch) and Richard (Nick Offerman) McDonald.

ANCHOR DIGITAL ⚓

Digital MarketingWithout the Jargon. SEO, SEM, CRO. We tone down the acronyms to focus on what's important -. An Effective Digital Marketing Solution. Collaborate with a Brisbane-based agency that partners with you to understand your goals, needs, and expectations. We won't make assumptions, which is why we leave our ego at the door

to work

MEET OUR CREW

“We are an eclectic crew of strategists, creatives, coders, account managers and techs on a mission to help our clients achieve business objectives – not marketing objectives.”. Anchor Digital was born out of a need for more transparency, better accountability and closer client collaboration. CONSUMER BEHAVIOUR TRENDS IN 2021 Online shopping stats from 2020 worth paying attention to: When lockdowns began e-commerce spending saw a 29 per cent month-on-month increase. More than a quarter of Australians said they shopped online more during 2020. 73 per cent of households are now regularly shopping online. 46 per cent of 18-34-year-olds say they plan to continue doing

so.

CONTACT US - ANCHORDIGITAL 2 Warner Street, Fortitude Valley, Qld 4006 t: 07 3036 0994 e: info@anchordigital.com.au GLASSMORPHISM: UI DESIGN TREND FOR 2021? Glassmorphism is a term used to describe UI design that emphasises light or dark objects, placed on top of colourful backgrounds. A background-blur is placed on the objects which allows the background to shine through – giving it the impression of frosted glass. COPYRIGHT INFRINGEMENT IN AUSTRALIA A COMPLETE GUIDE TO SETTING UP YOUR FACEBOOK PIXEL To access this tool: Go to “Events Manager” and select your Pixel. Click on “Settings” and scroll down to locate “Events Setup Tool”. Enter your website URL. Follow the prompts to walk you through the next steps. The tool will now suggest events to track. Click “Next” to open the little box below. IMPORTANCE OF CREATING A STRONG BRAND IDENTITY Creating a brand identity is so much more than slapping together a logo. Competition is fiercer than ever and consumers have been given a lot of power through technology. We can now search for and compare different brands in a matter of seconds. Almost subconsciously we form instant opinions about a company through their visual representation. TRENDING: ETHICAL BRANDS AND SOCIALLY RESPONSIBLE Overall, there has been an increasing shift, in all generations, towards ethical consumption. Getting ahead of the game and developing ethically and socially responsible policies and commitments is crucial for emerging brands as it allows them to have a selling point for

customers.

MARKETING RELATED MOVIES TO KEEP YOU INSPIRED The Founder is based on the origins of everyone’s favourite fast food restaurant, McDonald’s. The film tells the story of Ray Kroc (Michael Keaton) who is an unsuccessful salesman who becomes inspired by McDonald’s, a small walk-up restaurant owned by brothers Maurice (John Carroll Lynch) and Richard (Nick Offerman) McDonald.

OUR SOLUTIONS

Our Network of Services. Result-driven strategies are built of many fast-moving parts in digital marketing. Each element must align with the next and work together toward a common goal. SEO, content writing, email marketing, social media, design, developmenteach facet must be CONSUMER BEHAVIOUR TRENDS IN 2021 Online shopping stats from 2020 worth paying attention to: When lockdowns began e-commerce spending saw a 29 per cent month-on-month increase. More than a quarter of Australians said they shopped online more during 2020. 73 per cent of households are now regularly shopping online. 46 per cent of 18-34-year-olds say they plan to continue doing

so.

CONTACT US - ANCHORDIGITAL 2 Warner Street, Fortitude Valley, Qld 4006 t: 07 3036 0994 e: info@anchordigital.com.au GLASSMORPHISM: UI DESIGN TREND FOR 2021? Glassmorphism is a term used to describe UI design that emphasises light or dark objects, placed on top of colourful backgrounds. A background-blur is placed on the objects which allows the background to shine through – giving it the impression of frosted glass. DYNAMIC LANDING PAGES Dynamic, versatile, adaptive. Set sail from the right landing. Landing pages don’t work in conflict with your website. They are simply an add-on marketing tool like a promotional flyer. Think of your website as your digital shopfront. It represents your brand and showcases all the stock on the shelves. UI DESIGN TRENDS TO WATCH OUT FOR IN 2020 4. Futuristic Glow And Luminous Colours. Boldly glowing colour palettes of blacks, purples, blues and pinks. This otherworldly UI design trend brings back glow-in-the-dark neon elements. In 2020, UI designers are mixing bright, saturated colours and contrasting darker tones to create a luminous feeling. GOOGLE ADWORDS MANAGEMENT Phrase 1: Create a GoogleAdwords account. STEP 2. You will be promted to Google Ads Express to. create your first campaign. We suggest to skip. this step by clicking on “Experienced with. Goggle Ads”. CLIENT ACQUISITION STRATEGIES In the service-based business world, we’re all met with intense competition in a noisy marketplace. It can be difficult to acquire clients, and gradually build our portfolio, services and team to meet demand. So what exactly are the best client acquisition strategies to scale and grow your agency? HOW REBRANDING A BUSINESS CAN BE A SUCCESSFUL MARKETING Basic elements like the mission statement and company name resonate with your target audience and should be consistent in order to maximize the chances to successfully rebrand. 4.) Consider the market and your competition. Understanding the market is the SIMPLE STRATEGIES TO DO (AND AVOID) FOR EFFECTIVE USER 5. Content strategy. Everyone who lands on your page found their way there looking for specific information, maybe on a product, service or a topic that is of interest to them. Make sure they’ll find easily understandable, accessible and in-depth content, without having to

hunt it down.

ANCHOR DIGITAL ⚓

Digital MarketingWithout the Jargon. SEO, SEM, CRO. We tone down the acronyms to focus on what's important -. An Effective Digital Marketing Solution. Collaborate with a Brisbane-based agency that partners with you to understand your goals, needs, and expectations. We won't make assumptions, which is why we leave our ego at the door

to work

MEET OUR CREW

“We are an eclectic crew of strategists, creatives, coders, account managers and techs on a mission to help our clients achieve business objectives – not marketing objectives.”. Anchor Digital was born out of a need for more transparency, better accountability and closer client collaboration. CONSUMER BEHAVIOUR TRENDS IN 2021 Online shopping stats from 2020 worth paying attention to: When lockdowns began e-commerce spending saw a 29 per cent month-on-month increase. More than a quarter of Australians said they shopped online more during 2020. 73 per cent of households are now regularly shopping online. 46 per cent of 18-34-year-olds say they plan to continue doing

so.

CONTACT US - ANCHORDIGITAL 2 Warner Street, Fortitude Valley, Qld 4006 t: 07 3036 0994 e: info@anchordigital.com.au GLASSMORPHISM: UI DESIGN TREND FOR 2021? Glassmorphism is a term used to describe UI design that emphasises light or dark objects, placed on top of colourful backgrounds. A background-blur is placed on the objects which allows the background to shine through – giving it the impression of frosted glass. COPYRIGHT INFRINGEMENT IN AUSTRALIA A COMPLETE GUIDE TO SETTING UP YOUR FACEBOOK PIXEL To access this tool: Go to “Events Manager” and select your Pixel. Click on “Settings” and scroll down to locate “Events Setup Tool”. Enter your website URL. Follow the prompts to walk you through the next steps. The tool will now suggest events to track. Click “Next” to open the little box below. IMPORTANCE OF CREATING A STRONG BRAND IDENTITY Creating a brand identity is so much more than slapping together a logo. Competition is fiercer than ever and consumers have been given a lot of power through technology. We can now search for and compare different brands in a matter of seconds. Almost subconsciously we form instant opinions about a company through their visual representation. TRENDING: ETHICAL BRANDS AND SOCIALLY RESPONSIBLE Overall, there has been an increasing shift, in all generations, towards ethical consumption. Getting ahead of the game and developing ethically and socially responsible policies and commitments is crucial for emerging brands as it allows them to have a selling point for

customers.

MARKETING RELATED MOVIES TO KEEP YOU INSPIRED The Founder is based on the origins of everyone’s favourite fast food restaurant, McDonald’s. The film tells the story of Ray Kroc (Michael Keaton) who is an unsuccessful salesman who becomes inspired by McDonald’s, a small walk-up restaurant owned by brothers Maurice (John Carroll Lynch) and Richard (Nick Offerman) McDonald.

ANCHOR DIGITAL ⚓

Digital MarketingWithout the Jargon. SEO, SEM, CRO. We tone down the acronyms to focus on what's important -. An Effective Digital Marketing Solution. Collaborate with a Brisbane-based agency that partners with you to understand your goals, needs, and expectations. We won't make assumptions, which is why we leave our ego at the door

to work

MEET OUR CREW

“We are an eclectic crew of strategists, creatives, coders, account managers and techs on a mission to help our clients achieve business objectives – not marketing objectives.”. Anchor Digital was born out of a need for more transparency, better accountability and closer client collaboration. CONSUMER BEHAVIOUR TRENDS IN 2021 Online shopping stats from 2020 worth paying attention to: When lockdowns began e-commerce spending saw a 29 per cent month-on-month increase. More than a quarter of Australians said they shopped online more during 2020. 73 per cent of households are now regularly shopping online. 46 per cent of 18-34-year-olds say they plan to continue doing

so.

CONTACT US - ANCHORDIGITAL 2 Warner Street, Fortitude Valley, Qld 4006 t: 07 3036 0994 e: info@anchordigital.com.au GLASSMORPHISM: UI DESIGN TREND FOR 2021? Glassmorphism is a term used to describe UI design that emphasises light or dark objects, placed on top of colourful backgrounds. A background-blur is placed on the objects which allows the background to shine through – giving it the impression of frosted glass. COPYRIGHT INFRINGEMENT IN AUSTRALIA A COMPLETE GUIDE TO SETTING UP YOUR FACEBOOK PIXEL To access this tool: Go to “Events Manager” and select your Pixel. Click on “Settings” and scroll down to locate “Events Setup Tool”. Enter your website URL. Follow the prompts to walk you through the next steps. The tool will now suggest events to track. Click “Next” to open the little box below. IMPORTANCE OF CREATING A STRONG BRAND IDENTITY Creating a brand identity is so much more than slapping together a logo. Competition is fiercer than ever and consumers have been given a lot of power through technology. We can now search for and compare different brands in a matter of seconds. Almost subconsciously we form instant opinions about a company through their visual representation. TRENDING: ETHICAL BRANDS AND SOCIALLY RESPONSIBLE Overall, there has been an increasing shift, in all generations, towards ethical consumption. Getting ahead of the game and developing ethically and socially responsible policies and commitments is crucial for emerging brands as it allows them to have a selling point for

customers.

MARKETING RELATED MOVIES TO KEEP YOU INSPIRED The Founder is based on the origins of everyone’s favourite fast food restaurant, McDonald’s. The film tells the story of Ray Kroc (Michael Keaton) who is an unsuccessful salesman who becomes inspired by McDonald’s, a small walk-up restaurant owned by brothers Maurice (John Carroll Lynch) and Richard (Nick Offerman) McDonald.

OUR SOLUTIONS

Our Network of Services. Result-driven strategies are built of many fast-moving parts in digital marketing. Each element must align with the next and work together toward a common goal. SEO, content writing, email marketing, social media, design, developmenteach facet must be CONSUMER BEHAVIOUR TRENDS IN 2021 Online shopping stats from 2020 worth paying attention to: When lockdowns began e-commerce spending saw a 29 per cent month-on-month increase. More than a quarter of Australians said they shopped online more during 2020. 73 per cent of households are now regularly shopping online. 46 per cent of 18-34-year-olds say they plan to continue doing

so.

CONTACT US - ANCHORDIGITAL 2 Warner Street, Fortitude Valley, Qld 4006 t: 07 3036 0994 e: info@anchordigital.com.au GLASSMORPHISM: UI DESIGN TREND FOR 2021? Glassmorphism is a term used to describe UI design that emphasises light or dark objects, placed on top of colourful backgrounds. A background-blur is placed on the objects which allows the background to shine through – giving it the impression of frosted glass. DYNAMIC LANDING PAGES Dynamic, versatile, adaptive. Set sail from the right landing. Landing pages don’t work in conflict with your website. They are simply an add-on marketing tool like a promotional flyer. Think of your website as your digital shopfront. It represents your brand and showcases all the stock on the shelves. UI DESIGN TRENDS TO WATCH OUT FOR IN 2020 4. Futuristic Glow And Luminous Colours. Boldly glowing colour palettes of blacks, purples, blues and pinks. This otherworldly UI design trend brings back glow-in-the-dark neon elements. In 2020, UI designers are mixing bright, saturated colours and contrasting darker tones to create a luminous feeling. GOOGLE ADWORDS MANAGEMENT Phrase 1: Create a GoogleAdwords account. STEP 2. You will be promted to Google Ads Express to. create your first campaign. We suggest to skip. this step by clicking on “Experienced with. Goggle Ads”. CLIENT ACQUISITION STRATEGIES In the service-based business world, we’re all met with intense competition in a noisy marketplace. It can be difficult to acquire clients, and gradually build our portfolio, services and team to meet demand. So what exactly are the best client acquisition strategies to scale and grow your agency? HOW REBRANDING A BUSINESS CAN BE A SUCCESSFUL MARKETING Basic elements like the mission statement and company name resonate with your target audience and should be consistent in order to maximize the chances to successfully rebrand. 4.) Consider the market and your competition. Understanding the market is the SIMPLE STRATEGIES TO DO (AND AVOID) FOR EFFECTIVE USER 5. Content strategy. Everyone who lands on your page found their way there looking for specific information, maybe on a product, service or a topic that is of interest to them. Make sure they’ll find easily understandable, accessible and in-depth content, without having to

hunt it down.

ANCHOR DIGITAL ⚓

Digital MarketingWithout the Jargon. SEO, SEM, CRO. We tone down the acronyms to focus on what's important -. An Effective Digital Marketing Solution. Collaborate with a Brisbane-based agency that partners with you to understand your goals, needs, and expectations. We won't make assumptions, which is why we leave our ego at the door

to work

MEET OUR CREW

“We are an eclectic crew of strategists, creatives, coders, account managers and techs on a mission to help our clients achieve business objectives – not marketing objectives.”. Anchor Digital was born out of a need for more transparency, better accountability and closer client collaboration. CONSUMER BEHAVIOUR TRENDS IN 2021 Online shopping stats from 2020 worth paying attention to: When lockdowns began e-commerce spending saw a 29 per cent month-on-month increase. More than a quarter of Australians said they shopped online more during 2020. 73 per cent of households are now regularly shopping online. 46 per cent of 18-34-year-olds say they plan to continue doing

so.

GLASSMORPHISM: UI DESIGN TREND FOR 2021? Glassmorphism is a term used to describe UI design that emphasises light or dark objects, placed on top of colourful backgrounds. A background-blur is placed on the objects which allows the background to shine through – giving it the impression of frosted glass. COPYRIGHT INFRINGEMENT IN AUSTRALIA A COMPLETE GUIDE TO SETTING UP YOUR FACEBOOK PIXEL To access this tool: Go to “Events Manager” and select your Pixel. Click on “Settings” and scroll down to locate “Events Setup Tool”. Enter your website URL. Follow the prompts to walk you through the next steps. The tool will now suggest events to track. Click “Next” to open the little box below. SUCCESSFULLY MARKETING YOUR RESTAURANT POST COVID-19 Successfully Marketing Your Restaurant Post COVID-19 And Re-opening To The Public. As restrictions are starting to ease across the country, cafes, restaurants and bars are slowly re-opening their doors to the public. But in the aftermath of COVID-19, nothing seems to be quite the same. Businesses that survived the lockdown, now face a new TRENDING: ETHICAL BRANDS AND SOCIALLY RESPONSIBLE Overall, there has been an increasing shift, in all generations, towards ethical consumption. Getting ahead of the game and developing ethically and socially responsible policies and commitments is crucial for emerging brands as it allows them to have a selling point for

customers.

MARKETING RELATED MOVIES TO KEEP YOU INSPIRED The Founder is based on the origins of everyone’s favourite fast food restaurant, McDonald’s. The film tells the story of Ray Kroc (Michael Keaton) who is an unsuccessful salesman who becomes inspired by McDonald’s, a small walk-up restaurant owned by brothers Maurice (John Carroll Lynch) and Richard (Nick Offerman) McDonald. READ BETWEEN THE LINES: WHY LEGIBILITY AND READABILITY ISSEE MORE ON ANCHORDIGITAL.COM.AU

ANCHOR DIGITAL ⚓

Digital MarketingWithout the Jargon. SEO, SEM, CRO. We tone down the acronyms to focus on what's important -. An Effective Digital Marketing Solution. Collaborate with a Brisbane-based agency that partners with you to understand your goals, needs, and expectations. We won't make assumptions, which is why we leave our ego at the door

to work

MEET OUR CREW

“We are an eclectic crew of strategists, creatives, coders, account managers and techs on a mission to help our clients achieve business objectives – not marketing objectives.”. Anchor Digital was born out of a need for more transparency, better accountability and closer client collaboration. CONSUMER BEHAVIOUR TRENDS IN 2021 Online shopping stats from 2020 worth paying attention to: When lockdowns began e-commerce spending saw a 29 per cent month-on-month increase. More than a quarter of Australians said they shopped online more during 2020. 73 per cent of households are now regularly shopping online. 46 per cent of 18-34-year-olds say they plan to continue doing

so.

GLASSMORPHISM: UI DESIGN TREND FOR 2021? Glassmorphism is a term used to describe UI design that emphasises light or dark objects, placed on top of colourful backgrounds. A background-blur is placed on the objects which allows the background to shine through – giving it the impression of frosted glass. COPYRIGHT INFRINGEMENT IN AUSTRALIA A COMPLETE GUIDE TO SETTING UP YOUR FACEBOOK PIXEL To access this tool: Go to “Events Manager” and select your Pixel. Click on “Settings” and scroll down to locate “Events Setup Tool”. Enter your website URL. Follow the prompts to walk you through the next steps. The tool will now suggest events to track. Click “Next” to open the little box below. SUCCESSFULLY MARKETING YOUR RESTAURANT POST COVID-19 Successfully Marketing Your Restaurant Post COVID-19 And Re-opening To The Public. As restrictions are starting to ease across the country, cafes, restaurants and bars are slowly re-opening their doors to the public. But in the aftermath of COVID-19, nothing seems to be quite the same. Businesses that survived the lockdown, now face a new TRENDING: ETHICAL BRANDS AND SOCIALLY RESPONSIBLE Overall, there has been an increasing shift, in all generations, towards ethical consumption. Getting ahead of the game and developing ethically and socially responsible policies and commitments is crucial for emerging brands as it allows them to have a selling point for

customers.

MARKETING RELATED MOVIES TO KEEP YOU INSPIRED The Founder is based on the origins of everyone’s favourite fast food restaurant, McDonald’s. The film tells the story of Ray Kroc (Michael Keaton) who is an unsuccessful salesman who becomes inspired by McDonald’s, a small walk-up restaurant owned by brothers Maurice (John Carroll Lynch) and Richard (Nick Offerman) McDonald. READ BETWEEN THE LINES: WHY LEGIBILITY AND READABILITY ISSEE MORE ON ANCHORDIGITAL.COM.AU

OUR SOLUTIONS

Our Network of Services. Result-driven strategies are built of many fast-moving parts in digital marketing. Each element must align with the next and work together toward a common goal. SEO, content writing, email marketing, social media, design, developmenteach facet must be PORTFOLIO - ANCHORDIGITAL 2 Warner Street, Fortitude Valley, Qld 4006 t: 07 3036 0994 e: info@anchordigital.com.au DYNAMIC LANDING PAGES Dynamic, versatile, adaptive. Set sail from the right landing. Landing pages don’t work in conflict with your website. They are simply an add-on marketing tool like a promotional flyer. Think of your website as your digital shopfront. It represents your brand and showcases all the stock on the shelves. SUCCESSFULLY MARKETING YOUR RESTAURANT POST COVID-19 Successfully Marketing Your Restaurant Post COVID-19 And Re-opening To The Public. As restrictions are starting to ease across the country, cafes, restaurants and bars are slowly re-opening their doors to the public. But in the aftermath of COVID-19, nothing seems to be quite the same. Businesses that survived the lockdown, now face a new

FACEBOOK MARKETING

Even if it’s perfect, perhaps it could be better! Step 1. Visit business.facebook.com and log in to. your account. Step 2. You will be promted to Ads Manager or click on. the - Ads Manager Menu at the top left corner. Then select “Ads Manage” under “Create &.

Manage”.

WHAT MAKES A POWERFUL ADVERTISEMENT? What Makes A Powerful Advertisement? - Anchordigital. A powerful advert is one which leaves an impact on audiences. In order to make an effective ad, there are a number of things to keep in mind. It can be easy to get off-topic or confuse the audience with too much information. Short but impactful content work for various reasons. IMPORTANCE OF CREATING A STRONG BRAND IDENTITY Creating a brand identity is so much more than slapping together a logo. Competition is fiercer than ever and consumers have been given a lot of power through technology. We can now search for and compare different brands in a matter of seconds. Almost subconsciously we form instant opinions about a company through their visual representation. ESSENTIAL QUESTIONS TO ASK EVERY NEW DIGITAL MARKETING Client questions are an essential part of the onboarding process for a variety of reasons. They: Are a professional way to begin a new business relationship. Set expectations on both client and agency side. Provide you with all the information needed to set every project up for success. Keep the onboarding experience new clients have

consistent

WEB ACCESSIBILITY: HAVE YOU TICKED ALL THE BOXES? A short guide on making your website accessible for everyone. Including best practices and free resources curated to help you make a big difference for users of all ages and abilities. AN IN-DEPTH MARKETING GUIDE TO GENERATIONAL TARGETING Generational marketing strategies offer a simple solution to a complex challenge. Here is how to craft effective messages that convert. Generational targeting uses generational segmentation and although generalising at a grand scheme, it is said to be more effective than most other forms of segmentation. When we are talking about

generational

ANCHOR DIGITAL ⚓

Digital MarketingWithout the Jargon. SEO, SEM, CRO. We tone down the acronyms to focus on what's important -. An Effective Digital Marketing Solution. Collaborate with a Brisbane-based agency that partners with you to understand your goals, needs, and expectations. We won't make assumptions, which is why we leave our ego at the door

to work

MEET OUR CREW

“We are an eclectic crew of strategists, creatives, coders, account managers and techs on a mission to help our clients achieve business objectives – not marketing objectives.”. Anchor Digital was born out of a need for more transparency, better accountability and closer client collaboration. DYNAMIC LANDING PAGES Dynamic, versatile, adaptive. Set sail from the right landing. Landing pages don’t work in conflict with your website. They are simply an add-on marketing tool like a promotional flyer. Think of your website as your digital shopfront. It represents your brand and showcases all the stock on the shelves.

FACEBOOK MARKETING

Even if it’s perfect, perhaps it could be better! Step 1. Visit business.facebook.com and log in to. your account. Step 2. You will be promted to Ads Manager or click on. the - Ads Manager Menu at the top left corner. Then select “Ads Manage” under “Create &.

Manage”.

IMPORTANCE OF CREATING A STRONG BRAND IDENTITY Creating a brand identity is so much more than slapping together a logo. Competition is fiercer than ever and consumers have been given a lot of power through technology. We can now search for and compare different brands in a matter of seconds. Almost subconsciously we form instant opinions about a company through their visual representation. A COMPLETE GUIDE TO SETTING UP YOUR FACEBOOK PIXEL To access this tool: Go to “Events Manager” and select your Pixel. Click on “Settings” and scroll down to locate “Events Setup Tool”. Enter your website URL. Follow the prompts to walk you through the next steps. The tool will now suggest events to track. Click “Next” to open the little box below. WHAT MAKES A POWERFUL ADVERTISEMENT? TRENDING: ETHICAL BRANDS AND SOCIALLY RESPONSIBLE Overall, there has been an increasing shift, in all generations, towards ethical consumption. Getting ahead of the game and developing ethically and socially responsible policies and commitments is crucial for emerging brands as it allows them to have a selling point for

customers.

READ BETWEEN THE LINES: WHY LEGIBILITY AND READABILITY ISSEE MORE ON ANCHORDIGITAL.COM.AU MARKETING RELATED MOVIES TO KEEP YOU INSPIRED The Founder is based on the origins of everyone’s favourite fast food restaurant, McDonald’s. The film tells the story of Ray Kroc (Michael Keaton) who is an unsuccessful salesman who becomes inspired by McDonald’s, a small walk-up restaurant owned by brothers Maurice (John Carroll Lynch) and Richard (Nick Offerman) McDonald.

ANCHOR DIGITAL ⚓

Digital MarketingWithout the Jargon. SEO, SEM, CRO. We tone down the acronyms to focus on what's important -. An Effective Digital Marketing Solution. Collaborate with a Brisbane-based agency that partners with you to understand your goals, needs, and expectations. We won't make assumptions, which is why we leave our ego at the door

to work

MEET OUR CREW

“We are an eclectic crew of strategists, creatives, coders, account managers and techs on a mission to help our clients achieve business objectives – not marketing objectives.”. Anchor Digital was born out of a need for more transparency, better accountability and closer client collaboration. DYNAMIC LANDING PAGES Dynamic, versatile, adaptive. Set sail from the right landing. Landing pages don’t work in conflict with your website. They are simply an add-on marketing tool like a promotional flyer. Think of your website as your digital shopfront. It represents your brand and showcases all the stock on the shelves.

FACEBOOK MARKETING

Even if it’s perfect, perhaps it could be better! Step 1. Visit business.facebook.com and log in to. your account. Step 2. You will be promted to Ads Manager or click on. the - Ads Manager Menu at the top left corner. Then select “Ads Manage” under “Create &.

Manage”.

IMPORTANCE OF CREATING A STRONG BRAND IDENTITY Creating a brand identity is so much more than slapping together a logo. Competition is fiercer than ever and consumers have been given a lot of power through technology. We can now search for and compare different brands in a matter of seconds. Almost subconsciously we form instant opinions about a company through their visual representation. A COMPLETE GUIDE TO SETTING UP YOUR FACEBOOK PIXEL To access this tool: Go to “Events Manager” and select your Pixel. Click on “Settings” and scroll down to locate “Events Setup Tool”. Enter your website URL. Follow the prompts to walk you through the next steps. The tool will now suggest events to track. Click “Next” to open the little box below. WHAT MAKES A POWERFUL ADVERTISEMENT? TRENDING: ETHICAL BRANDS AND SOCIALLY RESPONSIBLE Overall, there has been an increasing shift, in all generations, towards ethical consumption. Getting ahead of the game and developing ethically and socially responsible policies and commitments is crucial for emerging brands as it allows them to have a selling point for

customers.

READ BETWEEN THE LINES: WHY LEGIBILITY AND READABILITY ISSEE MORE ON ANCHORDIGITAL.COM.AU MARKETING RELATED MOVIES TO KEEP YOU INSPIRED The Founder is based on the origins of everyone’s favourite fast food restaurant, McDonald’s. The film tells the story of Ray Kroc (Michael Keaton) who is an unsuccessful salesman who becomes inspired by McDonald’s, a small walk-up restaurant owned by brothers Maurice (John Carroll Lynch) and Richard (Nick Offerman) McDonald.

OUR SOLUTIONS

Our Network of Services. Result-driven strategies are built of many fast-moving parts in digital marketing. Each element must align with the next and work together toward a common goal. SEO, content writing, email marketing, social media, design, developmenteach facet must be

GRAPHIC DESIGN

There are three reactions to a piece of design. Yes, No and WOW! Design dictates action. We design for both form and function – UI & UX. The visuals we create are not just pretty, they’re powerful. In our world web design isn’t subjective. Red buttons, green buttons, orange buttons, yellow buttons..the colour does affect the chance of CONTACT US - ANCHORDIGITAL 2 Warner Street, Fortitude Valley, Qld 4006 t: 07 3036 0994 e: info@anchordigital.com.au PORTFOLIO - ANCHORDIGITAL 2 Warner Street, Fortitude Valley, Qld 4006 t: 07 3036 0994 e: info@anchordigital.com.au

WEBSITE DEVELOPMENT

A web development agency that will design your story and develop your business. Not just build a website. Technical web development. Coding is more important than many people realise. The smoother and cleaner the dev work, the better the user experience. In a nutshell, superior technical development means incredible results for you.

CONTENT MARKETING

The Anchor crew like to challenge the status quo. Our writers are across the whole campaign. They research, think and write strategically. To successfully craft great sales copy in this ever-evolving space, you must have the ability to entertain, engage, inform AND sell. Likewise, to produce great content you must have an

end goal in mind.

SEARCH ENGINE MARKETING Search Engine Marketing with Anchor. earn per click. SEM is the sharpest and most precise weapon in your digital marketing toolkit. Unlike SEO, you can target your consumers with pinpoint accuracy. Like any tool, SEM is only as powerful as its handler. Put your budget to

it’s best use.

FACEBOOK MARKETING

Even if it’s perfect, perhaps it could be better! Step 1. Visit business.facebook.com and log in to. your account. Step 2. You will be promted to Ads Manager or click on. the - Ads Manager Menu at the top left corner. Then select “Ads Manage” under “Create &.

Manage”.

GOOGLE ADWORDS MANAGEMENT Phrase 1: Create a GoogleAdwords account. STEP 2. You will be promted to Google Ads Express to. create your first campaign. We suggest to skip. this step by clicking on “Experienced with. Goggle Ads”. CLIENT ACQUISITION STRATEGIES In the service-based business world, we’re all met with intense competition in a noisy marketplace. It can be difficult to acquire clients, and gradually build our portfolio, services and team to meet demand. So what exactly are the best client acquisition strategies to scale and grow your agency?

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Digital Marketing

Without the Jargon

SEO, SEM, CRO. We tone down the acronyms to focus on what's important

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_ An Effective Digital Marketing Solution._ Collaborate with a Brisbane-based agency that partners with you to understand your goals, needs, and expectations. We won't make assumptions, which is why we leave our ego at the door to work with you, not against you.

View our solutions

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Digital Marketing

Without the Jargon

SEO, SEM, CRO. We tone down the acronyms to focus on what's important

-

_ An Effective Digital Marketing Solution._ Collaborate with a Brisbane-based agency that partners with you to understand your goals, needs, and expectations. We won't make assumptions, which is why we leave our ego at the door to work with you, not against you.

View our solutions

OUR HOLISTIC APPROACH It’s much easier to steer a marketing vessel through crystal clear waters. We guide you through every step of our processes and we really enjoy explaining our methods and helping our clients understand where their dollars are going. Digital marketing is an investment after all. Because we gather every amazing iota of data, and each priceless digital consumer footprint from day dot, you’ll always have a clear picture of your campaigns. You’re never kept in the dark, and we are always accountable. The more we help our clients understand the tricks of our trade, the more successful our partnership becomes. Knowledge

is power.

1. Consult

2. Create

3. Convert

THIS IS WHAT WE

LOVE TO DO

Simplified holistic campaigns. No jibberish or unnecessary services. Breathe easy, and expect focused strategies, and clean, clear, plain English results. You are in control. When you partner with Anchor on your digital voyage, you’re not just another client on our books. We become part of your team, and together we’re unstoppable. Onwards and upwards we go.

Find out more

PPC

We have the track record. Our clients prefer to call it “Earn Per

Click.”

CONTENT

The soul of every great campaign. Unique, on-brand and persuasive

content every time.

Design

Design influences decisions. We design Print, digital UX and UI for

humans.

DEVELOPMENT

These innovators never stop. Have you been told it can’t be done?

Try us

SEO

Startup’s, eCommerce giants or passionate SME’s. We rank you where

you need to be.

Social

This scene changes its tune as often as Google. We’re one step

ahead.

WE DON’T RIDE THE WAVES, WE DIRECT THE TIDE.

Get in touch

NEWS & RESOURCES

We’re not short of things to say. Get hooked on Anchor insights.

Read More

March 28 2021

What’s a sitemap? and why are sitemaps importa... Sitemaps are virtual roadmaps that give Search Engines the guidance needed to understand what pages on a website are important. T...

March 14 2021

How google search console differs to google anal... Google’s algorithms change rapidly, and the best way to keep up is by going straight to the source. The Google Search Console, ...

March 8 2021

Is billboard advertising really worth it in 2021... Billboards, somehow it seems as if they’ve always been around. Grazing the sides of highways or facades of inner city buildings,... WITH RESULTS AND EXPERIENCE WITH CLIENTS LIKE THIS:

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OUR SUCCESS

“I started working with Joe and his team this year to help launch Bridj; a new on demand public transport in Sydney. In the first few weeks of the campaigns we achieved downloads equivalent to our first three months of predictions. Since then we have seen exceptional results unlike any we have achieved in any other location. The team at Anchor are easy to deal with and responsive and truly are an extension of our internal marketing team.”

Holly Hooper

Head of Marketing Transit Systems

Succeed with us

OUR SUCCESS

“I have nothing but praise for Colin, Joe and the Anchor digital team for their consistent hard work, passion, dedication and depth of knowledge that they have shared. From assisting in creating our brand, to AdWords, SEO, & social media planning; they are unstoppable.”

Nathan Canilho

General Manager Cryo Australia

Succeed with us

OUR SUCCESS

“I started working with Joe and his team this year to help launch Bridj; a new on demand public transport in Sydney. In the first few weeks of the campaigns we achieved downloads equivalent to our first three months of predictions. Since then we have seen exceptional results unlike any we have achieved in any other location. The team at Anchor are easy to deal with and responsive and truly are an extension of our internal marketing team.”

Holly Hooper

Head of Marketing Transit Systems

Succeed with us

OUR SUCCESS

“I have nothing but praise for Colin, Joe and the Anchor digital team for their consistent hard work, passion, dedication and depth of knowledge that they have shared. From assisting in creating our brand, to AdWords, SEO, & social media planning; they are unstoppable.”

Nathan Canilho

General Manager Cryo Australia

Succeed with us

Our Services

* Website Development

* Design

* Social Media

* Content Marketing

* SEO

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Latest From Our Blog What’s a Sitemap? And Why Are Sitemaps Important For SEO? How Google Search Console Differs to Google Analytics and Why We Love

It.

Australia & New Zealand

Brisbane

2 Warner Street, Fortitude Valley, Qld 4006

t: 07 3036 0994

e: info@anchordigital.com.au

New Zealand

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e: info@anchordigital.co.nz

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