THE GYMS ACT

2020 was a challenging year for the fitness industry. In March the COVID pandemic descended on the U.S. with its Draconian mask mandates and over-reaching social distancing and shutdowns. This was extremely hard on the industry, especially since one of the best ways to maintain a strong, healthy immune system, the key to fighting off any virus, is a regular program of exercise. SEVEN VERY IMPORTANT FITNESS TRENDS FOR 2021 Seven Very Important Fitness Trends for 2021. 2020 has definitely been a rocky road for the fitness industry. At least two major franchises ducked under Chapter 11 protection between March and December. Many more small independent studios and gyms folded, especially in states where stringent lockdowns were imposed.

STENSON TAMADDON

Stenson Tamaddon is a tax credit and incentive consulting accounting firm. Stenson Tamaddon specializes in maximizing federal and state tax credit programs, specifically around COVID-19 relief under the CARES Act. For gyms and fitness studios, our professional team is able to secure incentives up to $33,000 per employee. IFCN | THE ASSOCIATION OF FITNESS STUDIOS Founded in 1991, the International Fitness Club Network (IFCN) is the first national fitness network of its kind. With 13,000+ health clubs and fitness studios currently in our program we offer a variety of options for our client’s employees to get fit.

CALL FOR SPEAKERS

Sessions are meant to educate attendees on all aspects of business start-up, operations, and ownership. Contact info for the primary speaker of the submission is included. We require direct contact with presenters to expedite questions during the submission review process and will not consider submissions where we are unable to do this. HERE ARE THE BENEFITS OF TRAINING AT VARIOUS HEART RATE First, a definition of the five zones: Zone 3: 70-79%MHR – A moderate to vigorous intensity zone (75%MHR and above is considered vigorous intensity) Zone 4: 80-89%MHR – A vigorous or high intensity zone. Zone 5: 90%+MHR – A vigorous or high intensity zone. Because it can be challenging for clients to resonate with numbers and %MHR,

we

COMPETITOR DATA COLLECTION PLAN Seems like there’s a competitor on every corner, right? Worry not – as a savvy fitness business owner you can make it in a crowded field if you properly define your brand. It often helps by understanding the competition, learning from him, and creating your niche. This Competitor Data Collection plan will help ensure your business obtains the necessary data to beat the other UNDERSTANDING SALES TAX FOR FITNESS STUDIOS INDEPENDENT CONTRACTOR OR EMPLOYEE One of the most confusing and overlooked topics in payroll, is whether your trainers are independent contractors or employees. As the owner of a fitness studio/gym this is an important topic to learn about to make sure you are classifying your trainers correctly, and in a way that does not put your business at risk and squarely in the cross

hairs of the IRS.

WHY RETENTION IS THE KEY TO A SUCCESSFUL FITNESS STUDIO For starters, retaining pre-existing clients at your fitness studio costs significantly less money and resources than the marketing resources needed to attract new clients. Between the costs of advertising and marketing campaigns, free trials and discounts for new members, acquiring new leads can be expensive! Balance those costs by

focusing on

THE GYMS ACT

2020 was a challenging year for the fitness industry. In March the COVID pandemic descended on the U.S. with its Draconian mask mandates and over-reaching social distancing and shutdowns. This was extremely hard on the industry, especially since one of the best ways to maintain a strong, healthy immune system, the key to fighting off any virus, is a regular program of exercise. SEVEN VERY IMPORTANT FITNESS TRENDS FOR 2021 Seven Very Important Fitness Trends for 2021. 2020 has definitely been a rocky road for the fitness industry. At least two major franchises ducked under Chapter 11 protection between March and December. Many more small independent studios and gyms folded, especially in states where stringent lockdowns were imposed.

STENSON TAMADDON

Stenson Tamaddon is a tax credit and incentive consulting accounting firm. Stenson Tamaddon specializes in maximizing federal and state tax credit programs, specifically around COVID-19 relief under the CARES Act. For gyms and fitness studios, our professional team is able to secure incentives up to $33,000 per employee. IFCN | THE ASSOCIATION OF FITNESS STUDIOS Founded in 1991, the International Fitness Club Network (IFCN) is the first national fitness network of its kind. With 13,000+ health clubs and fitness studios currently in our program we offer a variety of options for our client’s employees to get fit.

CALL FOR SPEAKERS

Sessions are meant to educate attendees on all aspects of business start-up, operations, and ownership. Contact info for the primary speaker of the submission is included. We require direct contact with presenters to expedite questions during the submission review process and will not consider submissions where we are unable to do this. HERE ARE THE BENEFITS OF TRAINING AT VARIOUS HEART RATE First, a definition of the five zones: Zone 3: 70-79%MHR – A moderate to vigorous intensity zone (75%MHR and above is considered vigorous intensity) Zone 4: 80-89%MHR – A vigorous or high intensity zone. Zone 5: 90%+MHR – A vigorous or high intensity zone. Because it can be challenging for clients to resonate with numbers and %MHR,

we

COMPETITOR DATA COLLECTION PLAN Seems like there’s a competitor on every corner, right? Worry not – as a savvy fitness business owner you can make it in a crowded field if you properly define your brand. It often helps by understanding the competition, learning from him, and creating your niche. This Competitor Data Collection plan will help ensure your business obtains the necessary data to beat the other UNDERSTANDING SALES TAX FOR FITNESS STUDIOS INDEPENDENT CONTRACTOR OR EMPLOYEE One of the most confusing and overlooked topics in payroll, is whether your trainers are independent contractors or employees. As the owner of a fitness studio/gym this is an important topic to learn about to make sure you are classifying your trainers correctly, and in a way that does not put your business at risk and squarely in the cross

hairs of the IRS.

WHY RETENTION IS THE KEY TO A SUCCESSFUL FITNESS STUDIO For starters, retaining pre-existing clients at your fitness studio costs significantly less money and resources than the marketing resources needed to attract new clients. Between the costs of advertising and marketing campaigns, free trials and discounts for new members, acquiring new leads can be expensive! Balance those costs by

focusing on

INDEPENDENT CONTRACTOR OR EMPLOYEE One of the most confusing and overlooked topics in payroll, is whether your trainers are independent contractors or employees. As the owner of a fitness studio/gym this is an important topic to learn about to make sure you are classifying your trainers correctly, and in a way that does not put your business at risk and squarely in the cross

hairs of the IRS.

STENSON TAMADDON

Stenson Tamaddon is a tax credit and incentive consulting accounting firm. Stenson Tamaddon specializes in maximizing federal and state tax credit programs, specifically around COVID-19 relief under the CARES Act. For gyms and fitness studios, our professional team is able to secure incentives up to $33,000 per employee. AMERICAN SPECIALTY HEALTH FITNESS American Specialty Health Fitness (ASH Fitness) offers fitness programs that improve the fitness and exercise levels of participating members. Services include fitness club networks, exercise center networks, home fitness programs, special programming at fitness clubs, reward programs, Internet tools, and performance/data management. UNDERSTANDING SALES TAX FOR FITNESS STUDIOS If you’re like most fitness studio owners, just the thought of managing any type of tax makes your stomach churn. Sales tax, along with other taxes, involves thousands of pages of tax law that can be worded in confusing ways. Our goal is to try to help you understand

the basics to

IFCN | THE ASSOCIATION OF FITNESS STUDIOS Founded in 1991, the International Fitness Club Network (IFCN) is the first national fitness network of its kind. With 13,000+ health clubs and fitness studios currently in our program we offer a variety of options for our client’s employees to get fit. HERE ARE THE BENEFITS OF TRAINING AT VARIOUS HEART RATE First, a definition of the five zones: Zone 3: 70-79%MHR – A moderate to vigorous intensity zone (75%MHR and above is considered vigorous intensity) Zone 4: 80-89%MHR – A vigorous or high intensity zone. Zone 5: 90%+MHR – A vigorous or high intensity zone. Because it can be challenging for clients to resonate with numbers and %MHR,

we

FITNESS STUDIO FACT SHEET Fitness Studio Industry Fact Sheet The following is a compilation of data gathered by the Association of Fitness Studios (AFS) from U.S. government statistics, surveys of consumers, fitness studio owners, and fitness professionals, and other fitness industry studies. This data provides an overview of the current state of the fitness studio profession, public and medical STARTING A KIDS PROGRAM AT YOUR FITNESS STUDIO The point of a kid's fitness class is to get the kids moving while having fun and teaching them the foundations of exercising safely. It’s not about creating an army of tiny bodybuilders. So when marketing your kids programs, make sure the class titles and descriptions will sound like fun to a kid. The goal is to have the

kids want to take

LATEST RESEARCH: CYCLING STUDIOS GENERATE 55% MORE REVENUE If anybody is wondering why the indoor cycling phenomenon continues to grow at a seemingly non-stop pace, they need look no farther than the numbers. Based on research from the Association of Fitness Studios (AFS) 2016 Marketing Best Practices Research Report, indoor cycling studios generate 55% more revenue than other types of fitness studios. WHY YOU NEED A PERSONAL WORKOUT MISSION STATEMENT A mission statement is designed to identify core values and offer purpose and direction. You have probably been part of writing a mission statement at some point, whether a personal or business mission statement. But have you ever written a mission statement to guide your workout routine? This blog post is designed to offer you a step-by-step process of identifying your core

THE GYMS ACT

2020 was a challenging year for the fitness industry. In March the COVID pandemic descended on the U.S. with its Draconian mask mandates and over-reaching social distancing and shutdowns. This was extremely hard on the industry, especially since one of the best ways to maintain a strong, healthy immune system, the key to fighting off any virus, is a regular program of exercise. SEVEN VERY IMPORTANT FITNESS TRENDS FOR 2021 Seven Very Important Fitness Trends for 2021. 2020 has definitely been a rocky road for the fitness industry. At least two major franchises ducked under Chapter 11 protection between March and December. Many more small independent studios and gyms folded, especially in states where stringent lockdowns were imposed.

STENSON TAMADDON

Stenson Tamaddon is a tax credit and incentive consulting accounting firm. Stenson Tamaddon specializes in maximizing federal and state tax credit programs, specifically around COVID-19 relief under the CARES Act. For gyms and fitness studios, our professional team is able to secure incentives up to $33,000 per employee. IFCN | THE ASSOCIATION OF FITNESS STUDIOS Founded in 1991, the International Fitness Club Network (IFCN) is the first national fitness network of its kind. With 13,000+ health clubs and fitness studios currently in our program we offer a variety of options for our client’s employees to get fit.

CALL FOR SPEAKERS

Sessions are meant to educate attendees on all aspects of business start-up, operations, and ownership. Contact info for the primary speaker of the submission is included. We require direct contact with presenters to expedite questions during the submission review process and will not consider submissions where we are unable to do this. HERE ARE THE BENEFITS OF TRAINING AT VARIOUS HEART RATE First, a definition of the five zones: Zone 3: 70-79%MHR – A moderate to vigorous intensity zone (75%MHR and above is considered vigorous intensity) Zone 4: 80-89%MHR – A vigorous or high intensity zone. Zone 5: 90%+MHR – A vigorous or high intensity zone. Because it can be challenging for clients to resonate with numbers and %MHR,

we

COMPETITOR DATA COLLECTION PLAN Seems like there’s a competitor on every corner, right? Worry not – as a savvy fitness business owner you can make it in a crowded field if you properly define your brand. It often helps by understanding the competition, learning from him, and creating your niche. This Competitor Data Collection plan will help ensure your business obtains the necessary data to beat the other UNDERSTANDING SALES TAX FOR FITNESS STUDIOS INDEPENDENT CONTRACTOR OR EMPLOYEE One of the most confusing and overlooked topics in payroll, is whether your trainers are independent contractors or employees. As the owner of a fitness studio/gym this is an important topic to learn about to make sure you are classifying your trainers correctly, and in a way that does not put your business at risk and squarely in the cross

hairs of the IRS.

WHY RETENTION IS THE KEY TO A SUCCESSFUL FITNESS STUDIO For starters, retaining pre-existing clients at your fitness studio costs significantly less money and resources than the marketing resources needed to attract new clients. Between the costs of advertising and marketing campaigns, free trials and discounts for new members, acquiring new leads can be expensive! Balance those costs by

focusing on

THE GYMS ACT

2020 was a challenging year for the fitness industry. In March the COVID pandemic descended on the U.S. with its Draconian mask mandates and over-reaching social distancing and shutdowns. This was extremely hard on the industry, especially since one of the best ways to maintain a strong, healthy immune system, the key to fighting off any virus, is a regular program of exercise. SEVEN VERY IMPORTANT FITNESS TRENDS FOR 2021 Seven Very Important Fitness Trends for 2021. 2020 has definitely been a rocky road for the fitness industry. At least two major franchises ducked under Chapter 11 protection between March and December. Many more small independent studios and gyms folded, especially in states where stringent lockdowns were imposed.

STENSON TAMADDON

Stenson Tamaddon is a tax credit and incentive consulting accounting firm. Stenson Tamaddon specializes in maximizing federal and state tax credit programs, specifically around COVID-19 relief under the CARES Act. For gyms and fitness studios, our professional team is able to secure incentives up to $33,000 per employee. IFCN | THE ASSOCIATION OF FITNESS STUDIOS Founded in 1991, the International Fitness Club Network (IFCN) is the first national fitness network of its kind. With 13,000+ health clubs and fitness studios currently in our program we offer a variety of options for our client’s employees to get fit.

CALL FOR SPEAKERS

Sessions are meant to educate attendees on all aspects of business start-up, operations, and ownership. Contact info for the primary speaker of the submission is included. We require direct contact with presenters to expedite questions during the submission review process and will not consider submissions where we are unable to do this. HERE ARE THE BENEFITS OF TRAINING AT VARIOUS HEART RATE First, a definition of the five zones: Zone 3: 70-79%MHR – A moderate to vigorous intensity zone (75%MHR and above is considered vigorous intensity) Zone 4: 80-89%MHR – A vigorous or high intensity zone. Zone 5: 90%+MHR – A vigorous or high intensity zone. Because it can be challenging for clients to resonate with numbers and %MHR,

we

COMPETITOR DATA COLLECTION PLAN Seems like there’s a competitor on every corner, right? Worry not – as a savvy fitness business owner you can make it in a crowded field if you properly define your brand. It often helps by understanding the competition, learning from him, and creating your niche. This Competitor Data Collection plan will help ensure your business obtains the necessary data to beat the other UNDERSTANDING SALES TAX FOR FITNESS STUDIOS INDEPENDENT CONTRACTOR OR EMPLOYEE One of the most confusing and overlooked topics in payroll, is whether your trainers are independent contractors or employees. As the owner of a fitness studio/gym this is an important topic to learn about to make sure you are classifying your trainers correctly, and in a way that does not put your business at risk and squarely in the cross

hairs of the IRS.

WHY RETENTION IS THE KEY TO A SUCCESSFUL FITNESS STUDIO For starters, retaining pre-existing clients at your fitness studio costs significantly less money and resources than the marketing resources needed to attract new clients. Between the costs of advertising and marketing campaigns, free trials and discounts for new members, acquiring new leads can be expensive! Balance those costs by

focusing on

INDEPENDENT CONTRACTOR OR EMPLOYEE One of the most confusing and overlooked topics in payroll, is whether your trainers are independent contractors or employees. As the owner of a fitness studio/gym this is an important topic to learn about to make sure you are classifying your trainers correctly, and in a way that does not put your business at risk and squarely in the cross

hairs of the IRS.

STENSON TAMADDON

Stenson Tamaddon is a tax credit and incentive consulting accounting firm. Stenson Tamaddon specializes in maximizing federal and state tax credit programs, specifically around COVID-19 relief under the CARES Act. For gyms and fitness studios, our professional team is able to secure incentives up to $33,000 per employee. AMERICAN SPECIALTY HEALTH FITNESS American Specialty Health Fitness (ASH Fitness) offers fitness programs that improve the fitness and exercise levels of participating members. Services include fitness club networks, exercise center networks, home fitness programs, special programming at fitness clubs, reward programs, Internet tools, and performance/data management. UNDERSTANDING SALES TAX FOR FITNESS STUDIOS If you’re like most fitness studio owners, just the thought of managing any type of tax makes your stomach churn. Sales tax, along with other taxes, involves thousands of pages of tax law that can be worded in confusing ways. Our goal is to try to help you understand

the basics to

IFCN | THE ASSOCIATION OF FITNESS STUDIOS Founded in 1991, the International Fitness Club Network (IFCN) is the first national fitness network of its kind. With 13,000+ health clubs and fitness studios currently in our program we offer a variety of options for our client’s employees to get fit. HERE ARE THE BENEFITS OF TRAINING AT VARIOUS HEART RATE First, a definition of the five zones: Zone 3: 70-79%MHR – A moderate to vigorous intensity zone (75%MHR and above is considered vigorous intensity) Zone 4: 80-89%MHR – A vigorous or high intensity zone. Zone 5: 90%+MHR – A vigorous or high intensity zone. Because it can be challenging for clients to resonate with numbers and %MHR,

we

FITNESS STUDIO FACT SHEET Fitness Studio Industry Fact Sheet The following is a compilation of data gathered by the Association of Fitness Studios (AFS) from U.S. government statistics, surveys of consumers, fitness studio owners, and fitness professionals, and other fitness industry studies. This data provides an overview of the current state of the fitness studio profession, public and medical STARTING A KIDS PROGRAM AT YOUR FITNESS STUDIO The point of a kid's fitness class is to get the kids moving while having fun and teaching them the foundations of exercising safely. It’s not about creating an army of tiny bodybuilders. So when marketing your kids programs, make sure the class titles and descriptions will sound like fun to a kid. The goal is to have the

kids want to take

LATEST RESEARCH: CYCLING STUDIOS GENERATE 55% MORE REVENUE If anybody is wondering why the indoor cycling phenomenon continues to grow at a seemingly non-stop pace, they need look no farther than the numbers. Based on research from the Association of Fitness Studios (AFS) 2016 Marketing Best Practices Research Report, indoor cycling studios generate 55% more revenue than other types of fitness studios. WHY YOU NEED A PERSONAL WORKOUT MISSION STATEMENT A mission statement is designed to identify core values and offer purpose and direction. You have probably been part of writing a mission statement at some point, whether a personal or business mission statement. But have you ever written a mission statement to guide your workout routine? This blog post is designed to offer you a step-by-step process of identifying your core

THE GYMS ACT

2020 was a challenging year for the fitness industry. In March the COVID pandemic descended on the U.S. with its Draconian mask mandates and over-reaching social distancing and shutdowns. This was extremely hard on the industry, especially since one of the best ways to maintain a strong, healthy immune system, the key to fighting off any virus, is a regular program of exercise. AMERICAN SPECIALTY HEALTH FITNESS American Specialty Health Fitness (ASH Fitness) offers fitness programs that improve the fitness and exercise levels of participating members. Services include fitness club networks, exercise center networks, home fitness programs, special programming at fitness clubs, reward programs, Internet tools, and performance/data management. IFCN | THE ASSOCIATION OF FITNESS STUDIOSIFCN FITNESS CLUBS Founded in 1991, the International Fitness Club Network (IFCN) is the first national fitness network of its kind. With 13,000+ health clubs and fitness studios currently in our program we offer a variety of options for our client’s employees to get fit.

CALL FOR SPEAKERS

Sessions are meant to educate attendees on all aspects of business start-up, operations, and ownership. Contact info for the primary speaker of the submission is included. We require direct contact with presenters to expedite questions during the submission review process and will not consider submissions where we are unable to do this. HERE ARE THE BENEFITS OF TRAINING AT VARIOUS HEART RATE First, a definition of the five zones: Zone 3: 70-79%MHR – A moderate to vigorous intensity zone (75%MHR and above is considered vigorous intensity) Zone 4: 80-89%MHR – A vigorous or high intensity zone. Zone 5: 90%+MHR – A vigorous or high intensity zone. Because it can be challenging for clients to resonate with numbers and %MHR,

we

COMPETITOR DATA COLLECTION PLAN Seems like there’s a competitor on every corner, right? Worry not – as a savvy fitness business owner you can make it in a crowded field if you properly define your brand. It often helps by understanding the competition, learning from him, and creating your niche. This Competitor Data Collection plan will help ensure your business obtains the necessary data to beat the other UNDERSTANDING SALES TAX FOR FITNESS STUDIOS HOW TO TRULY THRIVE IN A COMPETITIVE MARKET Think Inside the Box: How to Truly Thrive in a Competitive Market AFS and MATRIX are excited to bring you this very important webinar focused on maximizing your internal resources to drive success and growth. Every leader and business owner is looking for a competitive edge. The best way to get ahead is to focus on what we already have within our current business. WHY RETENTION IS THE KEY TO A SUCCESSFUL FITNESS STUDIO For starters, retaining pre-existing clients at your fitness studio costs significantly less money and resources than the marketing resources needed to attract new clients. Between the costs of advertising and marketing campaigns, free trials and discounts for new members, acquiring new leads can be expensive! Balance those costs by

focusing on

LATEST RESEARCH: CYCLING STUDIOS GENERATE 55% MORE REVENUE If anybody is wondering why the indoor cycling phenomenon continues to grow at a seemingly non-stop pace, they need look no farther than the numbers. Based on research from the Association of Fitness Studios (AFS) 2016 Marketing Best Practices Research Report, indoor cycling studios generate 55% more revenue than other types of fitness studios.

THE GYMS ACT

2020 was a challenging year for the fitness industry. In March the COVID pandemic descended on the U.S. with its Draconian mask mandates and over-reaching social distancing and shutdowns. This was extremely hard on the industry, especially since one of the best ways to maintain a strong, healthy immune system, the key to fighting off any virus, is a regular program of exercise. AMERICAN SPECIALTY HEALTH FITNESS American Specialty Health Fitness (ASH Fitness) offers fitness programs that improve the fitness and exercise levels of participating members. Services include fitness club networks, exercise center networks, home fitness programs, special programming at fitness clubs, reward programs, Internet tools, and performance/data management. IFCN | THE ASSOCIATION OF FITNESS STUDIOSIFCN FITNESS CLUBS Founded in 1991, the International Fitness Club Network (IFCN) is the first national fitness network of its kind. With 13,000+ health clubs and fitness studios currently in our program we offer a variety of options for our client’s employees to get fit.

CALL FOR SPEAKERS

Sessions are meant to educate attendees on all aspects of business start-up, operations, and ownership. Contact info for the primary speaker of the submission is included. We require direct contact with presenters to expedite questions during the submission review process and will not consider submissions where we are unable to do this. HERE ARE THE BENEFITS OF TRAINING AT VARIOUS HEART RATE First, a definition of the five zones: Zone 3: 70-79%MHR – A moderate to vigorous intensity zone (75%MHR and above is considered vigorous intensity) Zone 4: 80-89%MHR – A vigorous or high intensity zone. Zone 5: 90%+MHR – A vigorous or high intensity zone. Because it can be challenging for clients to resonate with numbers and %MHR,

we

COMPETITOR DATA COLLECTION PLAN Seems like there’s a competitor on every corner, right? Worry not – as a savvy fitness business owner you can make it in a crowded field if you properly define your brand. It often helps by understanding the competition, learning from him, and creating your niche. This Competitor Data Collection plan will help ensure your business obtains the necessary data to beat the other UNDERSTANDING SALES TAX FOR FITNESS STUDIOS HOW TO TRULY THRIVE IN A COMPETITIVE MARKET Think Inside the Box: How to Truly Thrive in a Competitive Market AFS and MATRIX are excited to bring you this very important webinar focused on maximizing your internal resources to drive success and growth. Every leader and business owner is looking for a competitive edge. The best way to get ahead is to focus on what we already have within our current business. WHY RETENTION IS THE KEY TO A SUCCESSFUL FITNESS STUDIO For starters, retaining pre-existing clients at your fitness studio costs significantly less money and resources than the marketing resources needed to attract new clients. Between the costs of advertising and marketing campaigns, free trials and discounts for new members, acquiring new leads can be expensive! Balance those costs by

focusing on

LATEST RESEARCH: CYCLING STUDIOS GENERATE 55% MORE REVENUE If anybody is wondering why the indoor cycling phenomenon continues to grow at a seemingly non-stop pace, they need look no farther than the numbers. Based on research from the Association of Fitness Studios (AFS) 2016 Marketing Best Practices Research Report, indoor cycling studios generate 55% more revenue than other types of fitness studios. AMERICAN SPECIALTY HEALTH FITNESS American Specialty Health Fitness (ASH Fitness) offers fitness programs that improve the fitness and exercise levels of participating members. Services include fitness club networks, exercise center networks, home fitness programs, special programming at fitness clubs, reward programs, Internet tools, and performance/data management. DON’T TAKE A REVENUE HIT IN THE SUMMER SLOW-DOWN Summer is here, and that means our clients are away on vacation--rather than going into the gym or keeping those personal training appointments. Unfortunately, that also means paused memberships and trainers who we’re payingbut who aren’t actually bringing in revenue. This on top of things just starting to get back to some sort of normal after COVID. START A FITNESS BUSINESS AFS gives you the tools, education and community support necessary every step of the way. AFS is a crucial association that provides studio owners and professionals with the needed foundation for longevity and success. Don't wait!" Mike Z. Robinson. 2015 IDEA FITNESS STUDIO FACT SHEET Fitness Studio Industry Fact Sheet The following is a compilation of data gathered by the Association of Fitness Studios (AFS) from U.S. government statistics, surveys of consumers, fitness studio owners, and fitness professionals, and other fitness industry studies. This data provides an overview of the current state of the fitness studio profession, public and medical GRIPBELL | THE ASSOCIATION OF FITNESS STUDIOS GRIPBELL is a revolutionary fitness tool that replaces all other handheld, weighted gym equipment. With various grip positions, GRIPBELL can be used for hundreds of movements to safely and effectively challenge your body. Its patent-pending design is the same no matter which weight is used in each set, resulting in saved space

and a tool that

UNDERSTANDING SALES TAX FOR FITNESS STUDIOS If you’re like most fitness studio owners, just the thought of managing any type of tax makes your stomach churn. Sales tax, along with other taxes, involves thousands of pages of tax law that can be worded in confusing ways. Our goal is to try to help you understand

the basics to

PROFIT AND LOSS STATEMENT The profit-and-loss statement is a financial instrument that reflects a studio’s operating performance over a given period of time. The standard practice in the health/fitness club industry, as well as for most boutique businesses is to produce monthly, quarterly and year-end profit-and-loss statements. Use this helpful template and included notes on preparation to provide you WHY INCLINE BODYWEIGHT TRAINING IS RIGHT FOR YOU Clients come into a fitness studio for diverse reasons. They may want to lose weight, increase strength, train for a specific activity, or simply feel and look better. Clients across age and conditioning levels tend to share certain motivating factors. They are often strong on desire for physical transformation, and short on confidence, patience and time. Resistance incline bodyweight training 5 LEAD MAGNET IDEAS FOR FITNESS BUSINESSES (WITH EXAMPLES Chelsea is the Marketing Executive at 97 Display, a lead-generation website solution designed specifically for fitness businesses.Her responsibilities include branding, back-to-base marketing, and outbound advertising. Chelsea continually promotes new features and strategies to 97 Display's existing client base, in addition to sharing the company's proven SEO strategies with fitness business INDEPENDENT CONTRACTOR OR EMPLOYEE One of the most confusing and overlooked topics in payroll, is whether your trainers are independent contractors or employees. As the owner of a fitness studio/gym this is an important topic to learn about to make sure you are classifying your trainers correctly, and in a way that does not put your business at risk and squarely in the cross

hairs of the IRS.

THE GYMS ACT

2020 was a challenging year for the fitness industry. In March the COVID pandemic descended on the U.S. with its Draconian mask mandates and over-reaching social distancing and shutdowns. This was extremely hard on the industry, especially since one of the best ways to maintain a strong, healthy immune system, the key to fighting off any virus, is a regular program of exercise. AMERICAN SPECIALTY HEALTH FITNESS American Specialty Health Fitness (ASH Fitness) offers fitness programs that improve the fitness and exercise levels of participating members. Services include fitness club networks, exercise center networks, home fitness programs, special programming at fitness clubs, reward programs, Internet tools, and performance/data management. IFCN | THE ASSOCIATION OF FITNESS STUDIOSIFCN FITNESS CLUBS Founded in 1991, the International Fitness Club Network (IFCN) is the first national fitness network of its kind. With 13,000+ health clubs and fitness studios currently in our program we offer a variety of options for our client’s employees to get fit.

CALL FOR SPEAKERS

Sessions are meant to educate attendees on all aspects of business start-up, operations, and ownership. Contact info for the primary speaker of the submission is included. We require direct contact with presenters to expedite questions during the submission review process and will not consider submissions where we are unable to do this. HERE ARE THE BENEFITS OF TRAINING AT VARIOUS HEART RATE First, a definition of the five zones: Zone 3: 70-79%MHR – A moderate to vigorous intensity zone (75%MHR and above is considered vigorous intensity) Zone 4: 80-89%MHR – A vigorous or high intensity zone. Zone 5: 90%+MHR – A vigorous or high intensity zone. Because it can be challenging for clients to resonate with numbers and %MHR,

we

COMPETITOR DATA COLLECTION PLAN Seems like there’s a competitor on every corner, right? Worry not – as a savvy fitness business owner you can make it in a crowded field if you properly define your brand. It often helps by understanding the competition, learning from him, and creating your niche. This Competitor Data Collection plan will help ensure your business obtains the necessary data to beat the other UNDERSTANDING SALES TAX FOR FITNESS STUDIOS HOW TO TRULY THRIVE IN A COMPETITIVE MARKET Think Inside the Box: How to Truly Thrive in a Competitive Market AFS and MATRIX are excited to bring you this very important webinar focused on maximizing your internal resources to drive success and growth. Every leader and business owner is looking for a competitive edge. The best way to get ahead is to focus on what we already have within our current business. WHY RETENTION IS THE KEY TO A SUCCESSFUL FITNESS STUDIO For starters, retaining pre-existing clients at your fitness studio costs significantly less money and resources than the marketing resources needed to attract new clients. Between the costs of advertising and marketing campaigns, free trials and discounts for new members, acquiring new leads can be expensive! Balance those costs by

focusing on

LATEST RESEARCH: CYCLING STUDIOS GENERATE 55% MORE REVENUE If anybody is wondering why the indoor cycling phenomenon continues to grow at a seemingly non-stop pace, they need look no farther than the numbers. Based on research from the Association of Fitness Studios (AFS) 2016 Marketing Best Practices Research Report, indoor cycling studios generate 55% more revenue than other types of fitness studios.

THE GYMS ACT

2020 was a challenging year for the fitness industry. In March the COVID pandemic descended on the U.S. with its Draconian mask mandates and over-reaching social distancing and shutdowns. This was extremely hard on the industry, especially since one of the best ways to maintain a strong, healthy immune system, the key to fighting off any virus, is a regular program of exercise. AMERICAN SPECIALTY HEALTH FITNESS Founded in 1987, ASH provides musculoskeletal provider network management, fitness/exercise programs, health management programs, and consumer health services for health plans as part of their plan

sponsor solutions.

CALL FOR SPEAKERS

SUCCEED! The FBA Virtual Conference & Expo Next Event: August 2021 Learn more about SUCCEED! Important Note: Due to limited space and time, we won't be able to accept all applications. When suggesting and submitting a topic, please make sure: IFCN | THE ASSOCIATION OF FITNESS STUDIOSIFCN FITNESS CLUBS Founded in 1991, the International Fitness Club Network (IFCN) is the first national fitness network of its kind. With 13,000+ health clubs and fitness studios currently in our program we offer a variety of options for our client’s employees to get fit. COMPETITOR DATA COLLECTION PLAN Seems like there’s a competitor on every corner, right? Worry not – as a savvy fitness business owner you can make it in a crowded field if you properly define your brand. It often helps by understanding the competition, learning from him, and creating your niche. This Competitor Data Collection plan will help ensure your business obtains the necessary data to beat the other HERE ARE THE BENEFITS OF TRAINING AT VARIOUS HEART RATE Because it can be challenging for clients to resonate with numbers and %MHR, we recommend using colors to represent each zone. MYZONE®, the wearable technology company, color-codes each zone so that clients can easily identify with intensity and feel rewarded for their effort. Below are the colors that MYZONE® uses: UNDERSTANDING SALES TAX FOR FITNESS STUDIOS HOW TO TRULY THRIVE IN A COMPETITIVE MARKET Think Inside the Box: How to Truly Thrive in a Competitive Market AFS and MATRIX are excited to bring you this very important webinar focused on maximizing your internal resources to drive success and growth. Every leader and business owner is looking for a competitive edge. The best way to get ahead is to focus on what we already have within our current business. WHY RETENTION IS THE KEY TO A SUCCESSFUL FITNESS STUDIO Nt Etuk is the Founder of FitGrid, a ground-breaking communication and connectivity platform for fitness communities. Nt also founded DimensionU, creator of the award-winning 3D LATEST RESEARCH: CYCLING STUDIOS GENERATE 55% MORE REVENUE If anybody is wondering why the indoor cycling phenomenon continues to grow at a seemingly non-stop pace, they need look no farther than the numbers. Based on research from the Association of Fitness Studios (AFS) 2016 Marketing Best Practices Research Report, indoor cycling studios generate 55% more revenue than other types of fitness studios. DON’T TAKE A REVENUE HIT IN THE SUMMER SLOW-DOWN Summer is here, and that means our clients are away on vacation--rather than going into the gym or keeping those personal training appointments. Unfortunately, that also means paused memberships and trainers who we’re payingbut who aren’t actually bringing in revenue. This on top of things just starting to get back to some sort of normal after COVID. AMERICAN SPECIALTY HEALTH FITNESS Founded in 1987, ASH provides musculoskeletal provider network management, fitness/exercise programs, health management programs, and consumer health services for health plans as part of their plan

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START A FITNESS BUSINESS AFS is a crucial association that provides studio owners and professionals with the needed foundation for longevity and success. Don't wait!" Mike Z. Robinson FITNESS STUDIO FACT SHEET Fitness Studio Industry Fact Sheet The following is a compilation of data gathered by the Association of Fitness Studios (AFS) from U.S. government statistics, surveys of consumers, fitness studio owners, and fitness professionals, and other fitness industry studies. This data provides an overview of the current state of the fitness studio profession, public and medical GRIPBELL | THE ASSOCIATION OF FITNESS STUDIOS GRIPBELL is a revolutionary fitness tool that replaces all other handheld, weighted gym equipment. With various grip positions, GRIPBELL can be used for hundreds of movements to safely and effectively challenge your body. UNDERSTANDING SALES TAX FOR FITNESS STUDIOS If you’re like most fitness studio owners, just the thought of managing any type of tax makes your stomach churn. Sales tax, along with other taxes, involves thousands of pages of tax law that can be worded in confusing ways. Our goal is to try to help you understand

the basics to

WHY INCLINE BODYWEIGHT TRAINING IS RIGHT FOR YOU Clients come into a fitness studio for diverse reasons. They may want to lose weight, increase strength, train for a specific activity, or simply feel and look better. Clients across age and conditioning levels tend to share certain motivating factors. They are often strong on desire for physical transformation, and short on confidence, patience and time. Resistance incline bodyweight training PROFIT AND LOSS STATEMENT The profit-and-loss statement is a financial instrument that reflects a studio’s operating performance over a given period of time. The standard practice in the health/fitness club industry, as well as for most boutique businesses is to produce monthly, quarterly and year-end profit-and-loss statements. Use this helpful template and included notes on preparation to provide you 5 LEAD MAGNET IDEAS FOR FITNESS BUSINESSES (WITH EXAMPLES Chelsea is the Marketing Executive at 97 Display, a lead-generation website solution designed specifically for fitness businesses.Her responsibilities include branding, back-to-base marketing, and outbound advertising. Chelsea continually promotes new features and strategies to 97 Display's existing client base, in addition to sharing the company's proven SEO strategies with fitness business INDEPENDENT CONTRACTOR OR EMPLOYEE One of the most confusing and overlooked topics in payroll, is whether your trainers are independent contractors or employees. As the owner of a fitness studio/gym this is an important topic to learn about to make sure you are classifying your trainers correctly, and in a way that does not put your business at risk and squarely in the cross

hairs of the IRS.

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