THE GYMS ACT

2020 was a challenging year for the fitness industry. In March the COVID pandemic descended on the U.S. with its Draconian mask mandates and over-reaching social distancing and shutdowns. This was extremely hard on the industry, especially since one of the best ways to maintain a strong, healthy immune system, the key to fighting off any virus, is a regular program of exercise. SEVEN VERY IMPORTANT FITNESS TRENDS FOR 2021 Seven Very Important Fitness Trends for 2021. 2020 has definitely been a rocky road for the fitness industry. At least two major franchises ducked under Chapter 11 protection between March and December. Many more small independent studios and gyms folded, especially in states where stringent lockdowns were imposed. IFCN | THE ASSOCIATION OF FITNESS STUDIOS Founded in 1991, the International Fitness Club Network (IFCN) is the first national fitness network of its kind. With 13,000+ health clubs and fitness studios currently in our program we offer a variety of options for our client’s employees to get fit.

CALL FOR SPEAKERS

Sessions are meant to educate attendees on all aspects of business start-up, operations, and ownership. Contact info for the primary speaker of the submission is included. We require direct contact with presenters to expedite questions during the submission review process and will not consider submissions where we are unable to do this.

STENSON TAMADDON

Stenson Tamaddon is a tax credit and incentive consulting accounting firm. Stenson Tamaddon specializes in maximizing federal and state tax credit programs, specifically around COVID-19 relief under the CARES Act. For gyms and fitness studios, our professional team is able to secure incentives up to $33,000 per employee. FITNESS STUDIO FACT SHEET Fitness Studio Industry Fact Sheet The following is a compilation of data gathered by the Association of Fitness Studios (AFS) from U.S. government statistics, surveys of consumers, fitness studio owners, and fitness professionals, and other fitness industry studies. This data provides an overview of the current state of the fitness studio profession, public and medical HERE ARE THE BENEFITS OF TRAINING AT VARIOUS HEART RATE First, a definition of the five zones: Zone 3: 70-79%MHR – A moderate to vigorous intensity zone (75%MHR and above is considered vigorous intensity) Zone 4: 80-89%MHR – A vigorous or high intensity zone. Zone 5: 90%+MHR – A vigorous or high intensity zone. Because it can be challenging for clients to resonate with numbers and %MHR,

we

UNDERSTANDING SALES TAX FOR FITNESS STUDIOS COMPETITOR DATA COLLECTION PLAN Seems like there’s a competitor on every corner, right? Worry not – as a savvy fitness business owner you can make it in a crowded field if you properly define your brand. It often helps by understanding the competition, learning from him, and creating your niche. This Competitor Data Collection plan will help ensure your business obtains the necessary data to beat the other INDEPENDENT CONTRACTOR OR EMPLOYEE One of the most confusing and overlooked topics in payroll, is whether your trainers are independent contractors or employees. As the owner of a fitness studio/gym this is an important topic to learn about to make sure you are classifying your trainers correctly, and in a way that does not put your business at risk and squarely in the cross

hairs of the IRS.

THE GYMS ACT

2020 was a challenging year for the fitness industry. In March the COVID pandemic descended on the U.S. with its Draconian mask mandates and over-reaching social distancing and shutdowns. This was extremely hard on the industry, especially since one of the best ways to maintain a strong, healthy immune system, the key to fighting off any virus, is a regular program of exercise. SEVEN VERY IMPORTANT FITNESS TRENDS FOR 2021 Seven Very Important Fitness Trends for 2021. 2020 has definitely been a rocky road for the fitness industry. At least two major franchises ducked under Chapter 11 protection between March and December. Many more small independent studios and gyms folded, especially in states where stringent lockdowns were imposed. IFCN | THE ASSOCIATION OF FITNESS STUDIOS Founded in 1991, the International Fitness Club Network (IFCN) is the first national fitness network of its kind. With 13,000+ health clubs and fitness studios currently in our program we offer a variety of options for our client’s employees to get fit.

CALL FOR SPEAKERS

Sessions are meant to educate attendees on all aspects of business start-up, operations, and ownership. Contact info for the primary speaker of the submission is included. We require direct contact with presenters to expedite questions during the submission review process and will not consider submissions where we are unable to do this.

STENSON TAMADDON

Stenson Tamaddon is a tax credit and incentive consulting accounting firm. Stenson Tamaddon specializes in maximizing federal and state tax credit programs, specifically around COVID-19 relief under the CARES Act. For gyms and fitness studios, our professional team is able to secure incentives up to $33,000 per employee. FITNESS STUDIO FACT SHEET Fitness Studio Industry Fact Sheet The following is a compilation of data gathered by the Association of Fitness Studios (AFS) from U.S. government statistics, surveys of consumers, fitness studio owners, and fitness professionals, and other fitness industry studies. This data provides an overview of the current state of the fitness studio profession, public and medical HERE ARE THE BENEFITS OF TRAINING AT VARIOUS HEART RATE First, a definition of the five zones: Zone 3: 70-79%MHR – A moderate to vigorous intensity zone (75%MHR and above is considered vigorous intensity) Zone 4: 80-89%MHR – A vigorous or high intensity zone. Zone 5: 90%+MHR – A vigorous or high intensity zone. Because it can be challenging for clients to resonate with numbers and %MHR,

we

UNDERSTANDING SALES TAX FOR FITNESS STUDIOS COMPETITOR DATA COLLECTION PLAN Seems like there’s a competitor on every corner, right? Worry not – as a savvy fitness business owner you can make it in a crowded field if you properly define your brand. It often helps by understanding the competition, learning from him, and creating your niche. This Competitor Data Collection plan will help ensure your business obtains the necessary data to beat the other INDEPENDENT CONTRACTOR OR EMPLOYEE One of the most confusing and overlooked topics in payroll, is whether your trainers are independent contractors or employees. As the owner of a fitness studio/gym this is an important topic to learn about to make sure you are classifying your trainers correctly, and in a way that does not put your business at risk and squarely in the cross

hairs of the IRS.

BEST LIVE STREAMING PLATFORMS FOR ONLINE FITNESS CLASSES PJ is the founder and president of Uscreen, an all-in-one video monetization and live streaming platform that helps fitness experts and businesses build their own Netflix-style streaming service. Today, Uscreen is home to more than 10,000 businesses globally, including fitness brands, such as Chuze Fitness, GYMBOX, NBC Sports, Vida fitness, and 1,500 others. 3 CRITICAL STEPS EVERY FITNESS ENTREPRENEUR SHOULD KNOW TO As I’ve mentioned in previous blog posts, 2020 was a tough year for all fitness businesses and the latest numbers show about 30% of gyms have permanently shut down. The good news is, I’ve personally seen a big bounce back in in-person training at the gyms I own. And our numbers have started to return to normal since the beginning of 2021. Today, I want to share three ways you can grow your AFS REOPENING GUIDELINES AFS Reopening Guidelines. Keeping your clients safe is as important. as welcoming them back to your facility. Follow key safety principles, and build a culture of awareness to. keep your clients and staff fit and healthy. Before Opening: Listen to your local health authorities and government, and communicate closely with your clients to SEVEN VERY IMPORTANT FITNESS TRENDS FOR 2021 Seven Very Important Fitness Trends for 2021. 2020 has definitely been a rocky road for the fitness industry. At least two major franchises ducked under Chapter 11 protection between March and December. Many more small independent studios and gyms folded, especially in states where stringent lockdowns were imposed. CRISIS MANAGEMENT RESOURCES FINANCIAL RESOURCES. In the US, the SBA is offering Disaster Assistance loans to provide working capital for affected small businesses. Direct contact: 1-800-659-2955, disastercustomerservice@sba.gov. The SBA also offer local assistance in the form of counseling ABOUT AFS | THE ASSOCIATION OF FITNESS STUDIOS The AFS Advisory Council is made up of a panel of influential industry leaders. This team of experts was compiled to bring AFS members and the fitness studio community the education and knowledge necessary to thrive in a competitive market. Annbeth Eschbach is the founder & Chief Executive Officer of Exhale Enterprises, Inc. INSURANCE | THE ASSOCIATION OF FITNESS STUDIOS Insurance for Fitness Studios & Gyms. Customized General Liability Insurance designed for businesses of all disciplines and all sizes. Underlying General Liability policies offer up to $2,000,000 per occurrence, $4,000,000 annual aggregate limits and include Commercial General Liability, Professional Liability, Personal Injury,

Advertising

INDEPENDENT CONTRACTOR OR EMPLOYEE One of the most confusing and overlooked topics in payroll, is whether your trainers are independent contractors or employees. As the owner of a fitness studio/gym this is an important topic to learn about to make sure you are classifying your trainers correctly, and in a way that does not put your business at risk and squarely in the cross

hairs of the IRS.

WHY YOU NEED A PERSONAL WORKOUT MISSION STATEMENT A mission statement is designed to identify core values and offer purpose and direction. You have probably been part of writing a mission statement at some point, whether a personal or business mission statement. But have you ever written a mission statement to guide your workout routine? This blog post is designed to offer you a step-by-step process of identifying your core PROFIT AND LOSS STATEMENT The profit-and-loss statement is a financial instrument that reflects a studio’s operating performance over a given period of time. The standard practice in the health/fitness club industry, as well as for most boutique businesses is to produce monthly, quarterly and year-end profit-and-loss statements. Use this helpful template and included notes on preparation to provide you

THE GYMS ACT

2020 was a challenging year for the fitness industry. In March the COVID pandemic descended on the U.S. with its Draconian mask mandates and over-reaching social distancing and shutdowns. This was extremely hard on the industry, especially since one of the best ways to maintain a strong, healthy immune system, the key to fighting off any virus, is a regular program of exercise. SEVEN VERY IMPORTANT FITNESS TRENDS FOR 2021 Seven Very Important Fitness Trends for 2021. 2020 has definitely been a rocky road for the fitness industry. At least two major franchises ducked under Chapter 11 protection between March and December. Many more small independent studios and gyms folded, especially in states where stringent lockdowns were imposed.

CALL FOR SPEAKERS

Sessions are meant to educate attendees on all aspects of business start-up, operations, and ownership. Contact info for the primary speaker of the submission is included. We require direct contact with presenters to expedite questions during the submission review process and will not consider submissions where we are unable to do this. IFCN | THE ASSOCIATION OF FITNESS STUDIOS Founded in 1991, the International Fitness Club Network (IFCN) is the first national fitness network of its kind. With 13,000+ health clubs and fitness studios currently in our program we offer a variety of options for our client’s employees to get fit. HERE ARE THE BENEFITS OF TRAINING AT VARIOUS HEART RATE First, a definition of the five zones: Zone 3: 70-79%MHR – A moderate to vigorous intensity zone (75%MHR and above is considered vigorous intensity) Zone 4: 80-89%MHR – A vigorous or high intensity zone. Zone 5: 90%+MHR – A vigorous or high intensity zone. Because it can be challenging for clients to resonate with numbers and %MHR,

we

UNDERSTANDING SALES TAX FOR FITNESS STUDIOS COMPETITOR DATA COLLECTION PLAN Seems like there’s a competitor on every corner, right? Worry not – as a savvy fitness business owner you can make it in a crowded field if you properly define your brand. It often helps by understanding the competition, learning from him, and creating your niche. This Competitor Data Collection plan will help ensure your business obtains the necessary data to beat the other INDEPENDENT CONTRACTOR OR EMPLOYEE One of the most confusing and overlooked topics in payroll, is whether your trainers are independent contractors or employees. As the owner of a fitness studio/gym this is an important topic to learn about to make sure you are classifying your trainers correctly, and in a way that does not put your business at risk and squarely in the cross

hairs of the IRS.

WHY RETENTION IS THE KEY TO A SUCCESSFUL FITNESS STUDIO For starters, retaining pre-existing clients at your fitness studio costs significantly less money and resources than the marketing resources needed to attract new clients. Between the costs of advertising and marketing campaigns, free trials and discounts for new members, acquiring new leads can be expensive! Balance those costs by

focusing on

5 BOOKKEEPING TIPS FOR NEW FITNESS STUDIO OWNERS You’ve finally made the decision to open your own fitness studio. Congratulations! By now you have probably spent a bunch of time looking into locations, studio build out, equipment, staff, and so much more. Now is such a busy and exciting time for you. But if you are like many new fitness studio owners, you likely haven’t given much thought to bookkeeping.

THE GYMS ACT

2020 was a challenging year for the fitness industry. In March the COVID pandemic descended on the U.S. with its Draconian mask mandates and over-reaching social distancing and shutdowns. This was extremely hard on the industry, especially since one of the best ways to maintain a strong, healthy immune system, the key to fighting off any virus, is a regular program of exercise. SEVEN VERY IMPORTANT FITNESS TRENDS FOR 2021 Seven Very Important Fitness Trends for 2021. 2020 has definitely been a rocky road for the fitness industry. At least two major franchises ducked under Chapter 11 protection between March and December. Many more small independent studios and gyms folded, especially in states where stringent lockdowns were imposed.

CALL FOR SPEAKERS

Sessions are meant to educate attendees on all aspects of business start-up, operations, and ownership. Contact info for the primary speaker of the submission is included. We require direct contact with presenters to expedite questions during the submission review process and will not consider submissions where we are unable to do this. IFCN | THE ASSOCIATION OF FITNESS STUDIOS Founded in 1991, the International Fitness Club Network (IFCN) is the first national fitness network of its kind. With 13,000+ health clubs and fitness studios currently in our program we offer a variety of options for our client’s employees to get fit. HERE ARE THE BENEFITS OF TRAINING AT VARIOUS HEART RATE First, a definition of the five zones: Zone 3: 70-79%MHR – A moderate to vigorous intensity zone (75%MHR and above is considered vigorous intensity) Zone 4: 80-89%MHR – A vigorous or high intensity zone. Zone 5: 90%+MHR – A vigorous or high intensity zone. Because it can be challenging for clients to resonate with numbers and %MHR,

we

UNDERSTANDING SALES TAX FOR FITNESS STUDIOS COMPETITOR DATA COLLECTION PLAN Seems like there’s a competitor on every corner, right? Worry not – as a savvy fitness business owner you can make it in a crowded field if you properly define your brand. It often helps by understanding the competition, learning from him, and creating your niche. This Competitor Data Collection plan will help ensure your business obtains the necessary data to beat the other INDEPENDENT CONTRACTOR OR EMPLOYEE One of the most confusing and overlooked topics in payroll, is whether your trainers are independent contractors or employees. As the owner of a fitness studio/gym this is an important topic to learn about to make sure you are classifying your trainers correctly, and in a way that does not put your business at risk and squarely in the cross

hairs of the IRS.

WHY RETENTION IS THE KEY TO A SUCCESSFUL FITNESS STUDIO For starters, retaining pre-existing clients at your fitness studio costs significantly less money and resources than the marketing resources needed to attract new clients. Between the costs of advertising and marketing campaigns, free trials and discounts for new members, acquiring new leads can be expensive! Balance those costs by

focusing on

5 BOOKKEEPING TIPS FOR NEW FITNESS STUDIO OWNERS You’ve finally made the decision to open your own fitness studio. Congratulations! By now you have probably spent a bunch of time looking into locations, studio build out, equipment, staff, and so much more. Now is such a busy and exciting time for you. But if you are like many new fitness studio owners, you likely haven’t given much thought to bookkeeping. BEST LIVE STREAMING PLATFORMS FOR ONLINE FITNESS CLASSES PJ is the founder and president of Uscreen, an all-in-one video monetization and live streaming platform that helps fitness experts and businesses build their own Netflix-style streaming service. Today, Uscreen is home to more than 10,000 businesses globally, including fitness brands, such as Chuze Fitness, GYMBOX, NBC Sports, Vida fitness, and 1,500 others. 3 CRITICAL STEPS EVERY FITNESS ENTREPRENEUR SHOULD KNOW TO As I’ve mentioned in previous blog posts, 2020 was a tough year for all fitness businesses and the latest numbers show about 30% of gyms have permanently shut down. The good news is, I’ve personally seen a big bounce back in in-person training at the gyms I own. And our numbers have started to return to normal since the beginning of 2021. Today, I want to share three ways you can grow your SEVEN VERY IMPORTANT FITNESS TRENDS FOR 2021 Seven Very Important Fitness Trends for 2021. 2020 has definitely been a rocky road for the fitness industry. At least two major franchises ducked under Chapter 11 protection between March and December. Many more small independent studios and gyms folded, especially in states where stringent lockdowns were imposed. AMERICAN SPECIALTY HEALTH FITNESS American Specialty Health Fitness (ASH Fitness) offers fitness programs that improve the fitness and exercise levels of participating members. Services include fitness club networks, exercise center networks, home fitness programs, special programming at fitness clubs, reward programs, Internet tools, and performance/data management. HERE ARE THE BENEFITS OF TRAINING AT VARIOUS HEART RATE First, a definition of the five zones: Zone 3: 70-79%MHR – A moderate to vigorous intensity zone (75%MHR and above is considered vigorous intensity) Zone 4: 80-89%MHR – A vigorous or high intensity zone. Zone 5: 90%+MHR – A vigorous or high intensity zone. Because it can be challenging for clients to resonate with numbers and %MHR,

we

FITNESS STUDIO FACT SHEET Fitness Studio Industry Fact Sheet The following is a compilation of data gathered by the Association of Fitness Studios (AFS) from U.S. government statistics, surveys of consumers, fitness studio owners, and fitness professionals, and other fitness industry studies. This data provides an overview of the current state of the fitness studio profession, public and medical UNDERSTANDING SALES TAX FOR FITNESS STUDIOS If you’re like most fitness studio owners, just the thought of managing any type of tax makes your stomach churn. Sales tax, along with other taxes, involves thousands of pages of tax law that can be worded in confusing ways. Our goal is to try to help you understand

the basics to

STARTING A KIDS PROGRAM AT YOUR FITNESS STUDIO The point of a kid's fitness class is to get the kids moving while having fun and teaching them the foundations of exercising safely. It’s not about creating an army of tiny bodybuilders. So when marketing your kids programs, make sure the class titles and descriptions will sound like fun to a kid. The goal is to have the

kids want to take

INDEPENDENT CONTRACTOR OR EMPLOYEE One of the most confusing and overlooked topics in payroll, is whether your trainers are independent contractors or employees. As the owner of a fitness studio/gym this is an important topic to learn about to make sure you are classifying your trainers correctly, and in a way that does not put your business at risk and squarely in the cross

hairs of the IRS.

COMPETITOR DATA COLLECTION PLAN Seems like there’s a competitor on every corner, right? Worry not – as a savvy fitness business owner you can make it in a crowded field if you properly define your brand. It often helps by understanding the competition, learning from him, and creating your niche. This Competitor Data Collection plan will help ensure your business obtains the necessary data to beat the other

THE GYMS ACT

2020 was a challenging year for the fitness industry. In March the COVID pandemic descended on the U.S. with its Draconian mask mandates and over-reaching social distancing and shutdowns. This was extremely hard on the industry, especially since one of the best ways to maintain a strong, healthy immune system, the key to fighting off any virus, is a regular program of exercise. IFCN | THE ASSOCIATION OF FITNESS STUDIOS Founded in 1991, the International Fitness Club Network (IFCN) is the first national fitness network of its kind. With 13,000+ health clubs and fitness studios currently in our program we offer a variety of options for our client’s employees to get fit.

STENSON TAMADDON

Stenson Tamaddon is a tax credit and incentive consulting accounting firm. Stenson Tamaddon specializes in maximizing federal and state tax credit programs, specifically around COVID-19 relief under the CARES Act. For gyms and fitness studios, our professional team is able to secure incentives up to $33,000 per employee. HERE ARE THE BENEFITS OF TRAINING AT VARIOUS HEART RATE First, a definition of the five zones: Zone 3: 70-79%MHR – A moderate to vigorous intensity zone (75%MHR and above is considered vigorous intensity) Zone 4: 80-89%MHR – A vigorous or high intensity zone. Zone 5: 90%+MHR – A vigorous or high intensity zone. Because it can be challenging for clients to resonate with numbers and %MHR,

we

FITNESS STUDIO FACT SHEET Fitness Studio Industry Fact Sheet The following is a compilation of data gathered by the Association of Fitness Studios (AFS) from U.S. government statistics, surveys of consumers, fitness studio owners, and fitness professionals, and other fitness industry studies. This data provides an overview of the current state of the fitness studio profession, public and medical

CALL FOR SPEAKERS

Sessions are meant to educate attendees on all aspects of business start-up, operations, and ownership. Contact info for the primary speaker of the submission is included. We require direct contact with presenters to expedite questions during the submission review process and will not consider submissions where we are unable to do this. UNDERSTANDING SALES TAX FOR FITNESS STUDIOS COMPETITOR DATA COLLECTION PLAN Seems like there’s a competitor on every corner, right? Worry not – as a savvy fitness business owner you can make it in a crowded field if you properly define your brand. It often helps by understanding the competition, learning from him, and creating your niche. This Competitor Data Collection plan will help ensure your business obtains the necessary data to beat the other PREPARING FOR YOUR FIRST CORPORATE WELLNESS MEETING You did it, you have scored your first corporate wellness meeting! You are pumped, Job Well Done! Now you have nervous jitters about what you should do to prepare, what you should present, and how you will “win the contract”. Allow me to offer a few important tips that will get you off to a great start! It is important that you know and practice the "3 P's" to effectively LATEST RESEARCH: CYCLING STUDIOS GENERATE 55% MORE REVENUE If anybody is wondering why the indoor cycling phenomenon continues to grow at a seemingly non-stop pace, they need look no farther than the numbers. Based on research from the Association of Fitness Studios (AFS) 2016 Marketing Best Practices Research Report, indoor cycling studios generate 55% more revenue than other types of fitness studios.

THE GYMS ACT

2020 was a challenging year for the fitness industry. In March the COVID pandemic descended on the U.S. with its Draconian mask mandates and over-reaching social distancing and shutdowns. This was extremely hard on the industry, especially since one of the best ways to maintain a strong, healthy immune system, the key to fighting off any virus, is a regular program of exercise. IFCN | THE ASSOCIATION OF FITNESS STUDIOS Founded in 1991, the International Fitness Club Network (IFCN) is the first national fitness network of its kind. With 13,000+ health clubs and fitness studios currently in our program we offer a variety of options for our client’s employees to get fit.

STENSON TAMADDON

Stenson Tamaddon is a tax credit and incentive consulting accounting firm. Stenson Tamaddon specializes in maximizing federal and state tax credit programs, specifically around COVID-19 relief under the CARES Act. For gyms and fitness studios, our professional team is able to secure incentives up to $33,000 per employee. HERE ARE THE BENEFITS OF TRAINING AT VARIOUS HEART RATE First, a definition of the five zones: Zone 3: 70-79%MHR – A moderate to vigorous intensity zone (75%MHR and above is considered vigorous intensity) Zone 4: 80-89%MHR – A vigorous or high intensity zone. Zone 5: 90%+MHR – A vigorous or high intensity zone. Because it can be challenging for clients to resonate with numbers and %MHR,

we

FITNESS STUDIO FACT SHEET Fitness Studio Industry Fact Sheet The following is a compilation of data gathered by the Association of Fitness Studios (AFS) from U.S. government statistics, surveys of consumers, fitness studio owners, and fitness professionals, and other fitness industry studies. This data provides an overview of the current state of the fitness studio profession, public and medical

CALL FOR SPEAKERS

Sessions are meant to educate attendees on all aspects of business start-up, operations, and ownership. Contact info for the primary speaker of the submission is included. We require direct contact with presenters to expedite questions during the submission review process and will not consider submissions where we are unable to do this. UNDERSTANDING SALES TAX FOR FITNESS STUDIOS COMPETITOR DATA COLLECTION PLAN Seems like there’s a competitor on every corner, right? Worry not – as a savvy fitness business owner you can make it in a crowded field if you properly define your brand. It often helps by understanding the competition, learning from him, and creating your niche. This Competitor Data Collection plan will help ensure your business obtains the necessary data to beat the other PREPARING FOR YOUR FIRST CORPORATE WELLNESS MEETING You did it, you have scored your first corporate wellness meeting! You are pumped, Job Well Done! Now you have nervous jitters about what you should do to prepare, what you should present, and how you will “win the contract”. Allow me to offer a few important tips that will get you off to a great start! It is important that you know and practice the "3 P's" to effectively LATEST RESEARCH: CYCLING STUDIOS GENERATE 55% MORE REVENUE If anybody is wondering why the indoor cycling phenomenon continues to grow at a seemingly non-stop pace, they need look no farther than the numbers. Based on research from the Association of Fitness Studios (AFS) 2016 Marketing Best Practices Research Report, indoor cycling studios generate 55% more revenue than other types of fitness studios.

STENSON TAMADDON

Stenson Tamaddon is a tax credit and incentive consulting accounting firm. Stenson Tamaddon specializes in maximizing federal and state tax credit programs, specifically around COVID-19 relief under the CARES Act. For gyms and fitness studios, our professional team is able to secure incentives up to $33,000 per employee. SEVEN VERY IMPORTANT FITNESS TRENDS FOR 2021 Seven Very Important Fitness Trends for 2021. 2020 has definitely been a rocky road for the fitness industry. At least two major franchises ducked under Chapter 11 protection between March and December. Many more small independent studios and gyms folded, especially in states where stringent lockdowns were imposed. GRIPBELL | THE ASSOCIATION OF FITNESS STUDIOS GRIPBELL is a revolutionary fitness tool that replaces all other handheld, weighted gym equipment. With various grip positions, GRIPBELL can be used for hundreds of movements to safely and effectively challenge your body. Its patent-pending design is the same no matter which weight is used in each set, resulting in saved space

and a tool that

7 GREAT FITNESS EVENT IDEAS FOR SUMMER As a fitness business, strategically incorporating multiple revenue streams is the best way to create a solid foundation for financial success. Hosting member and community events are often overlooked as an income source despite having multiple retention, lead gen, and

marketing benefits.

HOW TO TRULY THRIVE IN A COMPETITIVE MARKET Think Inside the Box: How to Truly Thrive in a Competitive Market AFS and MATRIX are excited to bring you this very important webinar focused on maximizing your internal resources to drive success and growth. Every leader and business owner is looking for a competitive edge. The best way to get ahead is to focus on what we already have within our current business. WHY YOU NEED A PERSONAL WORKOUT MISSION STATEMENT A mission statement is designed to identify core values and offer purpose and direction. You have probably been part of writing a mission statement at some point, whether a personal or business mission statement. But have you ever written a mission statement to guide your workout routine? This blog post is designed to offer you a step-by-step process of identifying your core THE 5 HEART RATE TERMS YOU NEED TO KNOW It can be challenging to keep heart rate training terms straight - from resting heart rate to recovery heart rate, from submaximal heart rate to maximal heart rate. This blog post will provide a brief explanation of some of the most common heart rate training terms and will explain how to use a heart rate monitor to measure each aspect. In addition, this blog will share some INDEPENDENT CONTRACTOR OR EMPLOYEE One of the most confusing and overlooked topics in payroll, is whether your trainers are independent contractors or employees. As the owner of a fitness studio/gym this is an important topic to learn about to make sure you are classifying your trainers correctly, and in a way that does not put your business at risk and squarely in the cross

hairs of the IRS.

EXCESS POST-EXERCISE OXYGEN CONSUMPTION (EPOC) EXPLAINED Ever heard a fitness pro say, “This 30-minute workout will leave you burning more calories for the rest of the day!?” Does this sound too good to be true? The concept this fitness professional is getting at is excess post-exercise oxygen consumption (EPOC), also sometimes referred to as the exercise “afterburn.” It has been described as a major player in weight management and WHY RETENTION IS THE KEY TO A SUCCESSFUL FITNESS STUDIO For starters, retaining pre-existing clients at your fitness studio costs significantly less money and resources than the marketing resources needed to attract new clients. Between the costs of advertising and marketing campaigns, free trials and discounts for new members, acquiring new leads can be expensive! Balance those costs by

focusing on

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FREE FITNESS MARKETING MASTERCLASS INCLUDED! Win 2021 and beyond: 3x your leads, clients, and revenue and never worry about how to grow your fitness business again. DISCOVER A COMMUNITY OF ENDLESS MOTIVATION The industry has changed forever. Don't face uncertainty alone. VIRTUAL MEETUPS & SOCIAL HOURS Connect directly with our CEO, learn from members within our community, share your stories…all in a relaxed and friendly

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At the FBA, we believe high-quality education from great presenters should be accessible to everyone. No matter what stage you're in, join our exciting community to develop clarity in your business and keep discovering great ideas that enable you to get to success faster. _- Josh Leve, FBA Founder & CEO_

BUSINESS RESOURCES

Available at THE FBA STORE: tools to achieve success faster! HEAR IT FROM OUR MEMBERS The courses and classes offered by the FBA have helped improve both our bottom line and the quality of our services. I highly recommend them to all fitness professionals seeking to grow their business.

_Forrest Michals_

I attended the SUCCEED Virtual Conference and it was an amazing event. The presenters were awesome and the amount of knowledge presented was gold. I’ve learned so much valuable information to apply to my life and my business. It was a pleasure to interact live with the presenters and get all my questions answered. Thanks for putting on an

awesome event!

_Paula Thompson_

I am alarmed at the CONNECTION I made with each presenter and the VALUE they added to my business as an online trainer. I’m not done. I’m ready to binge on all access to listen to other speakers and repeat my favorites.

_Naledi Sesinyi_

I have confirmed I am in the right direction, what my strengths are but where my opportunities of improvement lie. It provided the inspiration to implement some strategies immediately while making plans to implement others. The expertise of the presenters has been

incredible.

_Traci Melgar_

FBA: World-class Fitness Business Education Enjoy a 30-day FREE trial! (limited time offer)

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