ACCEPTABLE ADSABOUTTHE COMMITTEETHE STANDARDSOLUTIONSBLOGIMPRINT Building bridges Great things happen when people come together. Acceptable Ads allows publishers, advertisers and ad-blocking users to take part in a strong, sustainable online future. Together we are making online advertising better, while always promoting a superior user experience. Read more As Mentioned By: The Acceptable Ads advantage Acceptable Ads allows you to reach ABOUT | ACCEPTABLE ADS What ads are acceptable? Ads that have been identified as acceptable are those that abide by criteria specially developed for and by ad-blocking users. They are respectful, nonintrusive and relevant. Nearly 200 million ad-blocking users have consented to seeing Acceptable Ads. Read more Without using Acceptable Ads It’s clear that overwhelming amounts of poor-quality online advertising exist JOIN | ACCEPTABLE ADS Apply and Join Acceptable Ads Reach ad-blocking users with your demand Increase the reach of your demand to a willing and substantially more engaged audience with the use of Acceptable Ads. Monetize ad-blocking traffic Increase your revenue by offering a positive user experience to ad-blocking users who are more likely to click on noninvasive,
high-quality
STANDARD | ACCEPTABLE ADS The Acceptable Ads Standard Every ad has to comply with the Acceptable Ads Standard, and participants cannot pay to avoid the criteria. eyeo acts on behalf of the Acceptable Ads Committee to enable publishers, ad networks, and ad-tech providers to participate with Acceptable Ads, and to enforce compliance with the criteria. For transparency, all Acceptable
BLOG | ACCEPTABLE ADS The effect of Acceptable Ads on the internet. By supporting a nonintrusive, fair and sustainable online exchange between all players in the ad ecosystem, Acceptable Ads represents a sea change in the way the ad industry views the subject of cooperation and compromise. 22. ADVERTISING, AD BLOCKING AND COVID-19 IN 2021 Which advertising and ad-blocking trends, such as media spending and ad-blocking user adoption, have changed in 2021 as a result of the COVID-19 pandemic?
COMMITTEE | ACCEPTABLE ADS The Acceptable Ads Committee The independent Acceptable Ads Committee (AAC) determines the criteria that define which ads are acceptable. It also governs the Acceptable Ads Standard. Established in 2017, the AAC creates nonintrusive, exceptionally-researched ad standards that respect user experience while delivering real value to content publishers and online advertisers. WHAT DO USERS THINK ABOUT ADS IN 2021? Advertisers are beginning to realize that users play a big role in the success of advertising. Find out what users think about social, TV, email and online ads. ACCEPTABLE ADS SOLUTION PROVIDERS: INFORMATION FOR PUBLISHERS Acceptable Ads enables websites to monetize those users, by whitelisting specific ad formats that meet the criteria of the Acceptable Ads Standard. USERS KNOW THAT PUBLISHERS NEED TO MONETIZE The above title might sound a bit off, or confusing, especially to advertisers and publishers who have had to fight against lost CPMs due to ad-blocking users. Some companies merely write them off. Well, ok, so there’s that segment, goodbye. But, of course, the question is why? Does having an ad blocker mean you are Users know that publishers need to monetize Read More » ACCEPTABLE ADSABOUTTHE COMMITTEETHE STANDARDSOLUTIONSBLOGIMPRINT Building bridges Great things happen when people come together. Acceptable Ads allows publishers, advertisers and ad-blocking users to take part in a strong, sustainable online future. Together we are making online advertising better, while always promoting a superior user experience. Read more As Mentioned By: The Acceptable Ads advantage Acceptable Ads allows you to reach ABOUT | ACCEPTABLE ADS What ads are acceptable? Ads that have been identified as acceptable are those that abide by criteria specially developed for and by ad-blocking users. They are respectful, nonintrusive and relevant. Nearly 200 million ad-blocking users have consented to seeing Acceptable Ads. Read more Without using Acceptable Ads It’s clear that overwhelming amounts of poor-quality online advertising exist JOIN | ACCEPTABLE ADS Apply and Join Acceptable Ads Reach ad-blocking users with your demand Increase the reach of your demand to a willing and substantially more engaged audience with the use of Acceptable Ads. Monetize ad-blocking traffic Increase your revenue by offering a positive user experience to ad-blocking users who are more likely to click on noninvasive, high-quality
STANDARD | ACCEPTABLE ADS The Acceptable Ads Standard Every ad has to comply with the Acceptable Ads Standard, and participants cannot pay to avoid the criteria. eyeo acts on behalf of the Acceptable Ads Committee to enable publishers, ad networks, and ad-tech providers to participate with Acceptable Ads, and to enforce compliance with the criteria. For transparency, all Acceptable
BLOG | ACCEPTABLE ADS The effect of Acceptable Ads on the internet. By supporting a nonintrusive, fair and sustainable online exchange between all players in the ad ecosystem, Acceptable Ads represents a sea change in the way the ad industry views the subject of cooperation and compromise. 22. ADVERTISING, AD BLOCKING AND COVID-19 IN 2021 Which advertising and ad-blocking trends, such as media spending and ad-blocking user adoption, have changed in 2021 as a result of the COVID-19 pandemic?
COMMITTEE | ACCEPTABLE ADS The Acceptable Ads Committee The independent Acceptable Ads Committee (AAC) determines the criteria that define which ads are acceptable. It also governs the Acceptable Ads Standard. Established in 2017, the AAC creates nonintrusive, exceptionally-researched ad standards that respect user experience while delivering real value to content publishers and online advertisers. WHAT DO USERS THINK ABOUT ADS IN 2021? Advertisers are beginning to realize that users play a big role in the success of advertising. Find out what users think about social, TV, email and online ads. ACCEPTABLE ADS SOLUTION PROVIDERS: INFORMATION FOR PUBLISHERS Acceptable Ads enables websites to monetize those users, by whitelisting specific ad formats that meet the criteria of the Acceptable Ads Standard. USERS KNOW THAT PUBLISHERS NEED TO MONETIZE The above title might sound a bit off, or confusing, especially to advertisers and publishers who have had to fight against lost CPMs due to ad-blocking users. Some companies merely write them off. Well, ok, so there’s that segment, goodbye. But, of course, the question is why? Does having an ad blocker mean you are Users know that publishers need to monetize Read More » THE ACCEPTABLE ADS CRITERIA: AN EXPLAINER The Acceptable Ads criteria: an explainer. by Susie Concannon. on April 1, 2021. // Acceptable Ads. The ad formats approved by Acceptable Ads are designed to be nonintrusive and respectful—the opposite of the glittery, neon banner ads and pop-ups whose proliferation prompted an earlier generation to adopt a scorched-earth approach to ad blocking. WHO’S WHO ON THE ACCEPTABLE ADS COMMITTEE? WE EXPLAIN. Who’s who on the Acceptable Ads Committee? We explain. The independent Acceptable Ads Committee (AAC) was created in 2017 to establish the criteria that determines just what makes an Acceptable Ad, i.e. an advertisement that has been deemed acceptable to users. Because users, tired from a constant onslaught of invasive pop-ups and glittery
LOOKING BACK ON ADVERTISING, AD BLOCKING AND COVID-19 In the first half of 2020, there was a 36 percent reduction in media budgets in global markets due to COVID-19. That percentage ranged between 24 to 31 percent by year-end. And with more people forced to stay indoors, there was a natural surge in digital consumption. SECURING WEB BROWSERS AND DEFENDING AGAINST MALVERTISING Securing web browsers and defending against malvertising. 2021 has already witnessed an alarming number of cyber attacks, with tech giant Microsoft being the latest organization to fall victim. The fallout has led to cyber analytics expert CyberCube warning the insurance industry to prepare for a large volume of claims related to cyber attacks
IMPRINT | ACCEPTABLE ADS Imprint Headquarters eyeo GmbHLichtstrasse 2550825 CologneGermany Branch Office eyeo GmbHZimmerstr. 6910117 BerlinGermany Contact info@acceptableads.comcommittee@acceptableads.comPhone: +49 (0) 221 / 65028 598Fax: +49 (0) 221 / 65028 599 Legal Info VAT-ID: DE279292414District Court Cologne: HRB 73508Managing THE TWO TYPES OF AD-BLOCKING USERS The two types of ad-blocking users. Like all groups of people, even ad-blocking users have differences among them. Generally speaking, they can be divided into two groups: scorched earthers and selective ad-blocking users. Let’s find out more about who these users are and how Acceptable Ads fits into the equation. WHO ARE AD-BLOCKING USERS ANYWAY? Well, we have those too. For example, according to GWI data, almost 70% of ad-blocking users describe their households’ location as urban. Also, ad-blocking users are pet lovers: more than 75% of them share their home with an animal. They’re predominantly dog people, although the cat people are not too far behind. USERS KNOW THAT PUBLISHERS NEED TO MONETIZE The above title might sound a bit off, or confusing, especially to advertisers and publishers who have had to fight against lost CPMs due to ad-blocking users. Some companies merely write them off. Well, ok, so there’s that segment, goodbye. But, of course, the question is why? Does having an ad blocker mean you are Users know that publishers need to monetize Read More » IMPROVING DATA PRIVACY EXCHANGE THROUGH BLOCKCHAIN TECHNOLOGY Improving data privacy exchange through blockchain technology. Back in January, Crumbs responded to one of the largest needs and user requested functionalities in our present online reality. This new approach to privacy innovation allows users to take control of their data while respecting the approved Acceptable Ads Standard. HOW TO BOOST AD VIEWABILITY BY TARGETING ‘AD AWARE’ USERS In the past, advertisers looking to maximize ad viewability mainly just pumped millions of dollars into ads that are above-the-fold (a print term, which refers to the point on a website where the user needs to start scrolling) and into A/B testing, to gauge how an online ad’s position, size and layout impacts its overall viewability. ACCEPTABLE ADSABOUTTHE COMMITTEETHE STANDARDSOLUTIONSBLOGIMPRINT Building bridges Great things happen when people come together. Acceptable Ads allows publishers, advertisers and ad-blocking users to take part in a strong, sustainable online future. Together we are making online advertising better, while always promoting a superior user experience. Read more As Mentioned By: The Acceptable Ads advantage Acceptable Ads allows you to reach ABOUT | ACCEPTABLE ADS What ads are acceptable? Ads that have been identified as acceptable are those that abide by criteria specially developed for and by ad-blocking users. They are respectful, nonintrusive and relevant. Nearly 200 million ad-blocking users have consented to seeing Acceptable Ads. Read more Without using Acceptable Ads It’s clear that overwhelming amounts of poor-quality online advertising exist STANDARD | ACCEPTABLE ADS The Acceptable Ads Standard Every ad has to comply with the Acceptable Ads Standard, and participants cannot pay to avoid the criteria. eyeo acts on behalf of the Acceptable Ads Committee to enable publishers, ad networks, and ad-tech providers to participate with Acceptable Ads, and to enforce compliance with the criteria. For transparency, all Acceptable
JOIN | ACCEPTABLE ADS Apply and Join Acceptable Ads Reach ad-blocking users with your demand Increase the reach of your demand to a willing and substantially more engaged audience with the use of Acceptable Ads. Monetize ad-blocking traffic Increase your revenue by offering a positive user experience to ad-blocking users who are more likely to click on noninvasive, high-quality
BLOG | ACCEPTABLE ADS The effect of Acceptable Ads on the internet. By supporting a nonintrusive, fair and sustainable online exchange between all players in the ad ecosystem, Acceptable Ads represents a sea change in the way the ad industry views the subject of cooperation and compromise. 22. COMMITTEE | ACCEPTABLE ADS The Acceptable Ads Committee The independent Acceptable Ads Committee (AAC) determines the criteria that define which ads are acceptable. It also governs the Acceptable Ads Standard. Established in 2017, the AAC creates nonintrusive, exceptionally-researched ad standards that respect user experience while delivering real value to content publishers and online advertisers. WHAT DO USERS THINK ABOUT ADS IN 2021? Advertisers are beginning to realize that users play a big role in the success of advertising. Find out what users think about social, TV, email and online ads. ADVERTISING, AD BLOCKING AND COVID-19 IN 2021 Which advertising and ad-blocking trends, such as media spending and ad-blocking user adoption, have changed in 2021 as a result of the COVID-19 pandemic?
ACCEPTABLE ADS SOLUTION PROVIDERS: INFORMATION FOR PUBLISHERS Acceptable Ads enables websites to monetize those users, by whitelisting specific ad formats that meet the criteria of the Acceptable Ads Standard. USERS KNOW THAT PUBLISHERS NEED TO MONETIZE The above title might sound a bit off, or confusing, especially to advertisers and publishers who have had to fight against lost CPMs due to ad-blocking users. Some companies merely write them off. Well, ok, so there’s that segment, goodbye. But, of course, the question is why? Does having an ad blocker mean you are Users know that publishers need to monetize Read More » ACCEPTABLE ADSABOUTTHE COMMITTEETHE STANDARDSOLUTIONSBLOGIMPRINT Building bridges Great things happen when people come together. Acceptable Ads allows publishers, advertisers and ad-blocking users to take part in a strong, sustainable online future. Together we are making online advertising better, while always promoting a superior user experience. Read more As Mentioned By: The Acceptable Ads advantage Acceptable Ads allows you to reach ABOUT | ACCEPTABLE ADS What ads are acceptable? Ads that have been identified as acceptable are those that abide by criteria specially developed for and by ad-blocking users. They are respectful, nonintrusive and relevant. Nearly 200 million ad-blocking users have consented to seeing Acceptable Ads. Read more Without using Acceptable Ads It’s clear that overwhelming amounts of poor-quality online advertising exist STANDARD | ACCEPTABLE ADS The Acceptable Ads Standard Every ad has to comply with the Acceptable Ads Standard, and participants cannot pay to avoid the criteria. eyeo acts on behalf of the Acceptable Ads Committee to enable publishers, ad networks, and ad-tech providers to participate with Acceptable Ads, and to enforce compliance with the criteria. For transparency, all Acceptable
JOIN | ACCEPTABLE ADS Apply and Join Acceptable Ads Reach ad-blocking users with your demand Increase the reach of your demand to a willing and substantially more engaged audience with the use of Acceptable Ads. Monetize ad-blocking traffic Increase your revenue by offering a positive user experience to ad-blocking users who are more likely to click on noninvasive, high-quality
BLOG | ACCEPTABLE ADS The effect of Acceptable Ads on the internet. By supporting a nonintrusive, fair and sustainable online exchange between all players in the ad ecosystem, Acceptable Ads represents a sea change in the way the ad industry views the subject of cooperation and compromise. 22. COMMITTEE | ACCEPTABLE ADS The Acceptable Ads Committee The independent Acceptable Ads Committee (AAC) determines the criteria that define which ads are acceptable. It also governs the Acceptable Ads Standard. Established in 2017, the AAC creates nonintrusive, exceptionally-researched ad standards that respect user experience while delivering real value to content publishers and online advertisers. WHAT DO USERS THINK ABOUT ADS IN 2021? Advertisers are beginning to realize that users play a big role in the success of advertising. Find out what users think about social, TV, email and online ads. ADVERTISING, AD BLOCKING AND COVID-19 IN 2021 Which advertising and ad-blocking trends, such as media spending and ad-blocking user adoption, have changed in 2021 as a result of the COVID-19 pandemic?
ACCEPTABLE ADS SOLUTION PROVIDERS: INFORMATION FOR PUBLISHERS Acceptable Ads enables websites to monetize those users, by whitelisting specific ad formats that meet the criteria of the Acceptable Ads Standard. USERS KNOW THAT PUBLISHERS NEED TO MONETIZE The above title might sound a bit off, or confusing, especially to advertisers and publishers who have had to fight against lost CPMs due to ad-blocking users. Some companies merely write them off. Well, ok, so there’s that segment, goodbye. But, of course, the question is why? Does having an ad blocker mean you are Users know that publishers need to monetize Read More » THE ACCEPTABLE ADS CRITERIA: AN EXPLAINER The Acceptable Ads criteria: an explainer. by Susie Concannon. on April 1, 2021. // Acceptable Ads. The ad formats approved by Acceptable Ads are designed to be nonintrusive and respectful—the opposite of the glittery, neon banner ads and pop-ups whose proliferation prompted an earlier generation to adopt a scorched-earth approach to ad blocking. WHAT DO USERS THINK ABOUT ADS IN 2021? Advertisers are beginning to realize that users play a big role in the success of advertising. Find out what users think about social, TV, email and online ads. WHO’S WHO ON THE ACCEPTABLE ADS COMMITTEE? WE EXPLAIN. Who’s who on the Acceptable Ads Committee? We explain. The independent Acceptable Ads Committee (AAC) was created in 2017 to establish the criteria that determines just what makes an Acceptable Ad, i.e. an advertisement that has been deemed acceptable to users. Because users, tired from a constant onslaught of invasive pop-ups and glittery
SECURING WEB BROWSERS AND DEFENDING AGAINST MALVERTISING Securing web browsers and defending against malvertising. 2021 has already witnessed an alarming number of cyber attacks, with tech giant Microsoft being the latest organization to fall victim. The fallout has led to cyber analytics expert CyberCube warning the insurance industry to prepare for a large volume of claims related to cyber attacks
IMPRINT | ACCEPTABLE ADS Imprint Headquarters eyeo GmbHLichtstrasse 2550825 CologneGermany Branch Office eyeo GmbHZimmerstr. 6910117 BerlinGermany Contact info@acceptableads.comcommittee@acceptableads.comPhone: +49 (0) 221 / 65028 598Fax: +49 (0) 221 / 65028 599 Legal Info VAT-ID: DE279292414District Court Cologne: HRB 73508Managing THE TWO TYPES OF AD-BLOCKING USERS The two types of ad-blocking users. Like all groups of people, even ad-blocking users have differences among them. Generally speaking, they can be divided into two groups: scorched earthers and selective ad-blocking users. Let’s find out more about who these users are and how Acceptable Ads fits into the equation. WHO ARE AD-BLOCKING USERS ANYWAY? Well, we have those too. For example, according to GWI data, almost 70% of ad-blocking users describe their households’ location as urban. Also, ad-blocking users are pet lovers: more than 75% of them share their home with an animal. They’re predominantly dog people, although the cat people are not too far behind. USERS KNOW THAT PUBLISHERS NEED TO MONETIZE The above title might sound a bit off, or confusing, especially to advertisers and publishers who have had to fight against lost CPMs due to ad-blocking users. Some companies merely write them off. Well, ok, so there’s that segment, goodbye. But, of course, the question is why? Does having an ad blocker mean you are Users know that publishers need to monetize Read More » IMPROVING DATA PRIVACY EXCHANGE THROUGH BLOCKCHAIN TECHNOLOGY Improving data privacy exchange through blockchain technology. Back in January, Crumbs responded to one of the largest needs and user requested functionalities in our present online reality. This new approach to privacy innovation allows users to take control of their data while respecting the approved Acceptable Ads Standard. HOW TO BOOST AD VIEWABILITY BY TARGETING ‘AD AWARE’ USERS In the past, advertisers looking to maximize ad viewability mainly just pumped millions of dollars into ads that are above-the-fold (a print term, which refers to the point on a website where the user needs to start scrolling) and into A/B testing, to gauge how an online ad’s position, size and layout impacts its overall viewability. ACCEPTABLE ADSABOUTTHE COMMITTEETHE STANDARDSOLUTIONSBLOGIMPRINT Building bridges Great things happen when people come together. Acceptable Ads allows publishers, advertisers and ad-blocking users to take part in a strong, sustainable online future. Together we are making online advertising better, while always promoting a superior user experience. Read more As Mentioned By: The Acceptable Ads advantage Acceptable Ads allows you to reach ABOUT | ACCEPTABLE ADS What ads are acceptable? Ads that have been identified as acceptable are those that abide by criteria specially developed for and by ad-blocking users. They are respectful, nonintrusive and relevant. Nearly 200 million ad-blocking users have consented to seeing Acceptable Ads. Read more Without using Acceptable Ads It’s clear that overwhelming amounts of poor-quality online advertising exist JOIN | ACCEPTABLE ADS Apply and Join Acceptable Ads Reach ad-blocking users with your demand Increase the reach of your demand to a willing and substantially more engaged audience with the use of Acceptable Ads. Monetize ad-blocking traffic Increase your revenue by offering a positive user experience to ad-blocking users who are more likely to click on noninvasive, high-quality
STANDARD | ACCEPTABLE ADS The Acceptable Ads Standard Every ad has to comply with the Acceptable Ads Standard, and participants cannot pay to avoid the criteria. eyeo acts on behalf of the Acceptable Ads Committee to enable publishers, ad networks, and ad-tech providers to participate with Acceptable Ads, and to enforce compliance with the criteria. For transparency, all Acceptable
BLOG | ACCEPTABLE ADS As the story of a video game retailer’s soaring stock price sparked the attention of the American financial market, many from the ad tech community drew parallels between the two. ADVERTISING, AD BLOCKING AND COVID-19 IN 2021 Which advertising and ad-blocking trends, such as media spending and ad-blocking user adoption, have changed in 2021 as a result of the COVID-19 pandemic?
COMMITTEE | ACCEPTABLE ADS The Acceptable Ads Committee The independent Acceptable Ads Committee (AAC) determines the criteria that define which ads are acceptable. It also governs the Acceptable Ads Standard. Established in 2017, the AAC creates nonintrusive, exceptionally-researched ad standards that respect user experience while delivering real value to content publishers and online advertisers. WHO’S WHO ON THE ACCEPTABLE ADS COMMITTEE? WE EXPLAIN. The independent Acceptable Ads Committee (AAC) was created in 2017 to establish the criteria that determines just what makes an Acceptable Ad, i.e. an advertisement that has been deemed acceptable to users. SECURING WEB BROWSERS AND DEFENDING AGAINST MALVERTISING 2021 has already witnessed an alarming number of cyber attacks, with tech giant Microsoft being the latest organization to fall victim. The fallout has led to cyber analytics expert CyberCube warning the insurance industry to prepare for a large volume of claims related to cyber attacks on the servers running Microsoft’s email services. USERS KNOW THAT PUBLISHERS NEED TO MONETIZE The above title might sound a bit off, or confusing, especially to advertisers and publishers who have had to fight against lost CPMs due to ad-blocking users. Some companies merely write them off. Well, ok, so there’s that segment, goodbye. But, of course, the question is why? Does having an ad blocker mean you are Users know that publishers need to monetize Read More » ACCEPTABLE ADSABOUTTHE COMMITTEETHE STANDARDSOLUTIONSBLOGIMPRINT Building bridges Great things happen when people come together. Acceptable Ads allows publishers, advertisers and ad-blocking users to take part in a strong, sustainable online future. Together we are making online advertising better, while always promoting a superior user experience. Read more As Mentioned By: The Acceptable Ads advantage Acceptable Ads allows you to reach ABOUT | ACCEPTABLE ADS What ads are acceptable? Ads that have been identified as acceptable are those that abide by criteria specially developed for and by ad-blocking users. They are respectful, nonintrusive and relevant. Nearly 200 million ad-blocking users have consented to seeing Acceptable Ads. Read more Without using Acceptable Ads It’s clear that overwhelming amounts of poor-quality online advertising exist STANDARD | ACCEPTABLE ADS The Acceptable Ads Standard Every ad has to comply with the Acceptable Ads Standard, and participants cannot pay to avoid the criteria. eyeo acts on behalf of the Acceptable Ads Committee to enable publishers, ad networks, and ad-tech providers to participate with Acceptable Ads, and to enforce compliance with the criteria. For transparency, all Acceptable
JOIN | ACCEPTABLE ADS Apply and Join Acceptable Ads Reach ad-blocking users with your demand Increase the reach of your demand to a willing and substantially more engaged audience with the use of Acceptable Ads. Monetize ad-blocking traffic Increase your revenue by offering a positive user experience to ad-blocking users who are more likely to click on noninvasive, high-quality
BLOG | ACCEPTABLE ADS As the story of a video game retailer’s soaring stock price sparked the attention of the American financial market, many from the ad tech community drew parallels between the two. LOOKING BACK ON ADVERTISING, AD BLOCKING AND COVID-19 In the first half of 2020, there was a 36 percent reduction in media budgets in global markets due to COVID-19. That percentage ranged between 24 to 31 percent by year-end. And with more people forced to stay indoors, there was a natural surge in digital consumption. ADVERTISING, AD BLOCKING AND COVID-19 IN 2021 Which advertising and ad-blocking trends, such as media spending and ad-blocking user adoption, have changed in 2021 as a result of the COVID-19 pandemic?
COMMITTEE | ACCEPTABLE ADS The Acceptable Ads Committee The independent Acceptable Ads Committee (AAC) determines the criteria that define which ads are acceptable. It also governs the Acceptable Ads Standard. Established in 2017, the AAC creates nonintrusive, exceptionally-researched ad standards that respect user experience while delivering real value to content publishers and online advertisers. WHO’S WHO ON THE ACCEPTABLE ADS COMMITTEE? WE EXPLAIN. The independent Acceptable Ads Committee (AAC) was created in 2017 to establish the criteria that determines just what makes an Acceptable Ad, i.e. an advertisement that has been deemed acceptable to users. USERS KNOW THAT PUBLISHERS NEED TO MONETIZE The above title might sound a bit off, or confusing, especially to advertisers and publishers who have had to fight against lost CPMs due to ad-blocking users. Some companies merely write them off. Well, ok, so there’s that segment, goodbye. But, of course, the question is why? Does having an ad blocker mean you are Users know that publishers need to monetize Read More » 10 THINGS YOU NEED TO KNOW ABOUT ACCEPTABLE ADS The ad-blocking community is huge and continues to grow year to year. Many European and English-speaking markets exceed 40%, and countries in the Asia-Pacific region are leading the trend, with some countries registering rates of up to 50% and higher. THE EFFECT OF ACCEPTABLE ADS ON THE INTERNET With over 200 million users, the online impact of Acceptable Ads is unparalleled. By supporting a nonintrusive, fair and sustainable online exchange between all players in the ad ecosystem, Acceptable Ads represents a sea change in the way the ad industry views the subject of
LOOKING BACK ON ADVERTISING, AD BLOCKING AND COVID-19 In the first half of 2020, there was a 36 percent reduction in media budgets in global markets due to COVID-19. That percentage ranged between 24 to 31 percent by year-end. And with more people forced to stay indoors, there was a natural surge in digital consumption. SECURING WEB BROWSERS AND DEFENDING AGAINST MALVERTISING 2021 has already witnessed an alarming number of cyber attacks, with tech giant Microsoft being the latest organization to fall victim. The fallout has led to cyber analytics expert CyberCube warning the insurance industry to prepare for a large volume of claims related to cyber attacks on the servers running Microsoft’s email services. WHO ARE AD-BLOCKING USERS ANYWAY? Well, we can’t tell you everything about every ad-blocking user out there, but what we can do is share our research, which gives some great insights into a variety of consistent characteristics of users who have ad blockers installed on their devices. Now, that’s pretty cool, seeing that these users are a huge chunk of Who are ad-blocking users anyway?
THE TWO TYPES OF AD-BLOCKING USERS Like all groups of people, even ad-blocking users have differences among them. Generally speaking, they can be divided into two groups: scorched earthers and selective ad-blocking users. KEEPING CONTENT FREE FOR EVERYONE TO ENJOY There’s an interesting elephant in the room that a lot of people seem to enjoy not talking about. At least, a lot of people in online advertising, publishing, IMPROVING DATA PRIVACY EXCHANGE THROUGH BLOCKCHAIN TECHNOLOGY Back in January, Crumbs responded to one of the largest needs and user requested functionalities in our present online reality. This new approach to privacy innovation allows users to take control of their data while respecting the approved Acceptable Ads Standard. But it doesn’t stop there. While we believe Crumbs is paving the way for ground-shifting changes in the online advertising space HOW TO BOOST AD VIEWABILITY BY TARGETING ‘AD AWARE’ USERS In the past, advertisers looking to maximize ad viewability mainly just pumped millions of dollars into ads that are above-the-fold (a print term, which refers to the point on a website where the user needs to start scrolling) and into A/B testing, to gauge how an online ad’s position, size and layout impacts its overall viewability. CAPTURING THE ATTENTION OF OVER 200 MILLION “AD AWARE” USERS When you’re starting out at a new job, there’s always an adjustment as you get used to the many sounds of the new office. There’s the loud talker, the computer reactor (laughs at every gif, gasps at every Tweet), the person who snacks every hour of every dayand that’s not including the noise of the air conditioner and the photocopiers and phones going off all day. ACCEPTABLE ADSABOUTTHE COMMITTEETHE STANDARDSOLUTIONSBLOGIMPRINT Building bridges Great things happen when people come together. Acceptable Ads allows publishers, advertisers and ad-blocking users to take part in a strong, sustainable online future. Together we are making online advertising better, while always promoting a superior user experience. Read more As Mentioned By: The Acceptable Ads advantage Acceptable Ads allows you to reach ABOUT | ACCEPTABLE ADSADBLOCK ACCEPTABLE ADSADBLOCK PLUS ACCEPTABLE ADSACCEPTABLE ADS EXCHANGEHOW DO I ALLOW ADS What ads are acceptable? Ads that have been identified as acceptable are those that abide by criteria specially developed for and by ad-blocking users. They are respectful, nonintrusive and relevant. Nearly 200 million ad-blocking users have consented to seeing Acceptable Ads. Read more Without using Acceptable Ads It’s clear that overwhelming amounts of poor-quality online advertising exist STANDARD | ACCEPTABLE ADS The Acceptable Ads Standard Every ad has to comply with the Acceptable Ads Standard, and participants cannot pay to avoid the criteria. eyeo acts on behalf of the Acceptable Ads Committee to enable publishers, ad networks, and ad-tech providers to participate with Acceptable Ads, and to enforce compliance with the criteria. For transparency, all Acceptable
JOIN | ACCEPTABLE ADS Apply and Join Acceptable Ads Reach ad-blocking users with your demand Increase the reach of your demand to a willing and substantially more engaged audience with the use of Acceptable Ads. Monetize ad-blocking traffic Increase your revenue by offering a positive user experience to ad-blocking users who are more likely to click on noninvasive, high-quality
BLOG | ACCEPTABLE ADS The effect of Acceptable Ads on the internet. By supporting a nonintrusive, fair and sustainable online exchange between all players in the ad ecosystem, Acceptable Ads represents a sea change in the way the ad industry views the subject of cooperation and compromise. 22. April 2021. Acceptable Ads. COMMITTEE | ACCEPTABLE ADSADBLOCK ACCEPTABLE ADSADBLOCK PLUS ACCEPTABLE ADSACCEPTABLE ADS EXCHANGEHOW DO I ALLOW ADS The Acceptable Ads Committee The independent Acceptable Ads Committee (AAC) determines the criteria that define which ads are acceptable. It also governs the Acceptable Ads Standard. Established in 2017, the AAC creates nonintrusive, exceptionally-researched ad standards that respect user experience while delivering real value to content publishers and online advertisers. ADVERTISING, AD BLOCKING AND COVID-19 IN 2021 Which advertising and ad-blocking trends, such as media spending and ad-blocking user adoption, have changed in 2021 as a result of the COVID-19 pandemic?
WHO’S WHO ON THE ACCEPTABLE ADS COMMITTEE? WE EXPLAIN. Who’s who on the Acceptable Ads Committee? We explain. The independent Acceptable Ads Committee (AAC) was created in 2017 to establish the criteria that determines just what makes an Acceptable Ad, i.e. an advertisement that has been deemed acceptable to users. Because users, tired from a constant onslaught of invasive pop-ups and glittery
SECURING WEB BROWSERS AND DEFENDING AGAINST MALVERTISING Securing web browsers and defending against malvertising. 2021 has already witnessed an alarming number of cyber attacks, with tech giant Microsoft being the latest organization to fall victim. The fallout has led to cyber analytics expert CyberCube warning the insurance industry to prepare for a large volume of claims related to cyber attacks
USERS KNOW THAT PUBLISHERS NEED TO MONETIZE The above title might sound a bit off, or confusing, especially to advertisers and publishers who have had to fight against lost CPMs due to ad-blocking users. Some companies merely write them off. Well, ok, so there’s that segment, goodbye. But, of course, the question is why? Does having an ad blocker mean you are Users know that publishers need to monetize Read More » ACCEPTABLE ADSABOUTTHE COMMITTEETHE STANDARDSOLUTIONSBLOGIMPRINT Building bridges Great things happen when people come together. Acceptable Ads allows publishers, advertisers and ad-blocking users to take part in a strong, sustainable online future. Together we are making online advertising better, while always promoting a superior user experience. Read more As Mentioned By: The Acceptable Ads advantage Acceptable Ads allows you to reach ABOUT | ACCEPTABLE ADSADBLOCK ACCEPTABLE ADSADBLOCK PLUS ACCEPTABLE ADSACCEPTABLE ADS EXCHANGEHOW DO I ALLOW ADS What ads are acceptable? Ads that have been identified as acceptable are those that abide by criteria specially developed for and by ad-blocking users. They are respectful, nonintrusive and relevant. Nearly 200 million ad-blocking users have consented to seeing Acceptable Ads. Read more Without using Acceptable Ads It’s clear that overwhelming amounts of poor-quality online advertising exist STANDARD | ACCEPTABLE ADS The Acceptable Ads Standard Every ad has to comply with the Acceptable Ads Standard, and participants cannot pay to avoid the criteria. eyeo acts on behalf of the Acceptable Ads Committee to enable publishers, ad networks, and ad-tech providers to participate with Acceptable Ads, and to enforce compliance with the criteria. For transparency, all Acceptable
JOIN | ACCEPTABLE ADS Apply and Join Acceptable Ads Reach ad-blocking users with your demand Increase the reach of your demand to a willing and substantially more engaged audience with the use of Acceptable Ads. Monetize ad-blocking traffic Increase your revenue by offering a positive user experience to ad-blocking users who are more likely to click on noninvasive, high-quality
BLOG | ACCEPTABLE ADS The effect of Acceptable Ads on the internet. By supporting a nonintrusive, fair and sustainable online exchange between all players in the ad ecosystem, Acceptable Ads represents a sea change in the way the ad industry views the subject of cooperation and compromise. 22. April 2021. Acceptable Ads. COMMITTEE | ACCEPTABLE ADSADBLOCK ACCEPTABLE ADSADBLOCK PLUS ACCEPTABLE ADSACCEPTABLE ADS EXCHANGEHOW DO I ALLOW ADS The Acceptable Ads Committee The independent Acceptable Ads Committee (AAC) determines the criteria that define which ads are acceptable. It also governs the Acceptable Ads Standard. Established in 2017, the AAC creates nonintrusive, exceptionally-researched ad standards that respect user experience while delivering real value to content publishers and online advertisers. ADVERTISING, AD BLOCKING AND COVID-19 IN 2021 Which advertising and ad-blocking trends, such as media spending and ad-blocking user adoption, have changed in 2021 as a result of the COVID-19 pandemic?
WHO’S WHO ON THE ACCEPTABLE ADS COMMITTEE? WE EXPLAIN. Who’s who on the Acceptable Ads Committee? We explain. The independent Acceptable Ads Committee (AAC) was created in 2017 to establish the criteria that determines just what makes an Acceptable Ad, i.e. an advertisement that has been deemed acceptable to users. Because users, tired from a constant onslaught of invasive pop-ups and glittery
SECURING WEB BROWSERS AND DEFENDING AGAINST MALVERTISING Securing web browsers and defending against malvertising. 2021 has already witnessed an alarming number of cyber attacks, with tech giant Microsoft being the latest organization to fall victim. The fallout has led to cyber analytics expert CyberCube warning the insurance industry to prepare for a large volume of claims related to cyber attacks
USERS KNOW THAT PUBLISHERS NEED TO MONETIZE The above title might sound a bit off, or confusing, especially to advertisers and publishers who have had to fight against lost CPMs due to ad-blocking users. Some companies merely write them off. Well, ok, so there’s that segment, goodbye. But, of course, the question is why? Does having an ad blocker mean you are Users know that publishers need to monetize Read More » THE ACCEPTABLE ADS CRITERIA: AN EXPLAINER The Acceptable Ads criteria: an explainer. by Susie Concannon. on April 1, 2021. // Acceptable Ads. The ad formats approved by Acceptable Ads are designed to be nonintrusive and respectful—the opposite of the glittery, neon banner ads and pop-ups whose proliferation prompted an earlier generation to adopt a scorched-earth approach to ad blocking. 10 THINGS YOU NEED TO KNOW ABOUT ACCEPTABLE ADS 1. 40% of the online population are blocking ads. The ad-blocking community is huge and continues to grow year to year. Many European and English-speaking markets exceed 40%, and countries in the Asia-Pacific region are leading the trend, with some countries registering rates of up to 50% and higher. 2. There are two types of ad-blocking users.
THE EFFECT OF ACCEPTABLE ADS ON THE INTERNET With over 200 million users, the online impact of Acceptable Ads is unparalleled. By supporting a nonintrusive, fair and sustainable online exchange between all players in the ad ecosystem, Acceptable Ads represents a sea change in the way the ad industry views the subject of
LOOKING BACK ON ADVERTISING, AD BLOCKING AND COVID-19 In the first half of 2020, there was a 36 percent reduction in media budgets in global markets due to COVID-19. That percentage ranged between 24 to 31 percent by year-end. And with more people forced to stay indoors, there was a natural surge in digital consumption. SECURING WEB BROWSERS AND DEFENDING AGAINST MALVERTISING Securing web browsers and defending against malvertising. 2021 has already witnessed an alarming number of cyber attacks, with tech giant Microsoft being the latest organization to fall victim. The fallout has led to cyber analytics expert CyberCube warning the insurance industry to prepare for a large volume of claims related to cyber attacks
KEEPING CONTENT FREE FOR EVERYONE TO ENJOY A middle way, a ‘have your cake and eat it too’. That’s the point of Acceptable Ads, a standard that allows advertisers to reach users via appropriate, nonintrustive advertising, and users to have a fair and enjoyable experience. No blasting ads, but the understanding that some ads should be there. According to a recent study by YouGov THE TWO TYPES OF AD-BLOCKING USERS The two types of ad-blocking users. Like all groups of people, even ad-blocking users have differences among them. Generally speaking, they can be divided into two groups: scorched earthers and selective ad-blocking users. Let’s find out more about who these users are and how Acceptable Ads fits into the equation. WHO ARE AD-BLOCKING USERS ANYWAY? Well, we have those too. For example, according to GWI data, almost 70% of ad-blocking users describe their households’ location as urban. Also, ad-blocking users are pet lovers: more than 75% of them share their home with an animal. They’re predominantly dog people, although the cat people are not too far behind. A SUSTAINABLE WEB: WHAT DOES THAT ACTUALLY MEAN? It’s something that lies near and dear to us. Our raison d’etre, if you will. Because everything we do is based on the concept that the web should be sustainable, and that it functions like an environment or ecosystem. It’s where various interests come into play, but where solutions exist that actually help everyone. CAPTURING THE ATTENTION OF OVER 200 MILLION “AD AWARE” USERS Critically, communities across the globe are using the Acceptable Ads standard to deliver their messages to over 200 million users worldwide. Acceptable Ads helps create a fairer and more profitable web for all parties in the value exchange– advertisers, publishers and online users alike. And, maybe most significantly, this also tells us that
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