PR FIRM - PUBLIC RELATIONS AGENCY OF THE YEAR: 5WPRABOUT 5WPRACTICE AREASSERVICESCAREERSBLOGCONTACT About 5W Public Relations Agency 5W GETS PR. OUR CLIENTS GET RESULTS. 5W Is The Real Deal. 5W Public Relations (5W) is a full-service PR Agency that partners with brands-both established and emerging, corporations, global interests, national corporations and consumer companies, brands, start-up technology companies, high-profile individuals, regional businesses, and others to help MEDIA TRAINING IN 2020: TIPS AND TRENDS Media Training in 2020: Tips and Trends Anyone who has to represent an organization or a business or anyone that needs to reach the public has to successfully deal with the media. Being confident when stepping in front of the microphone and cameras with all the lights shining is something that can be achieved with decent media

training.

THE BIGGEST CONSUMER TRENDS FOR 2020 The Biggest Consumer Trends for 2020. For many, 2019 was a year of change, growth, and looking forward to what’s still to come. As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and

purchase from.

CRISIS COMMUNICATIONS FOR CORONAVIRUS / COVID-19 Crisis Communications for Coronavirus / COVID-19. For almost every organization dealing with a pandemic such as coronavirus its uncharted territory. Many of our clients have already reached out for assistance in navigating internal and external communication strategies both in preparation for potential COVID impact, or in response to an incident. PERSUASION IN PR: WHY IS PERSUASION IMPORTANT? 5 REASONS TO INTEGRATE YOUR MARKETING AND PR STRATEGIESSEE MORE ON

5WPR.COM

WHAT IS PUBLIC RELATIONS AND WHY IS PR IMPORTANT Public relations is about sending the right messages to the right place and the right people, creating a stronger brand reputation. PR agencies work alongside their clients to help them achieve this and promote them within their clients industries. PR is an area LEGAL PR: BASICS OF LITIGATION PUBLIC RELATIONS Litigation PR is a specialist section of legal PR. This is the segment of public relations that deals with everything before any claim has been issued, and before anything even reaches the court, as well as dealing with any events throughout the timeline of the court processes. Litigation PR also deals with the public relations aspects

of a

INEFFECTIVE PR: PUBLIC RELATIONS CAMPAIGNS THAT DO NOT Ineffective PR: Public Relations Campaigns that DO NOT Work. As a polymath, or someone who knows a lot about a number of different things, one of Ahmed Mostafa’s most notable quotes goes, “It’s not the s we face that defines us, it’s how we deal with it.” BEVERAGE PR: MESSAGING STRATEGY FOR LEADING SPIRITS BRANDS Wine and spirits are best described by Limited Edition and Small Batch. 25-30% agree – Around a third of 21+ Americans feel “limited edition” and “small batch” are descriptive of wine and spirits. Beer best tapped into the Craft description. 52% agree – Over half of all drinking-age Americans feel beer is an

appropriate fit for

PR FIRM - PUBLIC RELATIONS AGENCY OF THE YEAR: 5WPRABOUT 5WPRACTICE AREASSERVICESCAREERSBLOGCONTACT About 5W Public Relations Agency 5W GETS PR. OUR CLIENTS GET RESULTS. 5W Is The Real Deal. 5W Public Relations (5W) is a full-service PR Agency that partners with brands-both established and emerging, corporations, global interests, national corporations and consumer companies, brands, start-up technology companies, high-profile individuals, regional businesses, and others to help MEDIA TRAINING IN 2020: TIPS AND TRENDS Media Training in 2020: Tips and Trends Anyone who has to represent an organization or a business or anyone that needs to reach the public has to successfully deal with the media. Being confident when stepping in front of the microphone and cameras with all the lights shining is something that can be achieved with decent media

training.

THE BIGGEST CONSUMER TRENDS FOR 2020 The Biggest Consumer Trends for 2020. For many, 2019 was a year of change, growth, and looking forward to what’s still to come. As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and

purchase from.

CRISIS COMMUNICATIONS FOR CORONAVIRUS / COVID-19 Crisis Communications for Coronavirus / COVID-19. For almost every organization dealing with a pandemic such as coronavirus its uncharted territory. Many of our clients have already reached out for assistance in navigating internal and external communication strategies both in preparation for potential COVID impact, or in response to an incident. PERSUASION IN PR: WHY IS PERSUASION IMPORTANT? 5 REASONS TO INTEGRATE YOUR MARKETING AND PR STRATEGIESSEE MORE ON

5WPR.COM

WHAT IS PUBLIC RELATIONS AND WHY IS PR IMPORTANT Public relations is about sending the right messages to the right place and the right people, creating a stronger brand reputation. PR agencies work alongside their clients to help them achieve this and promote them within their clients industries. PR is an area LEGAL PR: BASICS OF LITIGATION PUBLIC RELATIONS Litigation PR is a specialist section of legal PR. This is the segment of public relations that deals with everything before any claim has been issued, and before anything even reaches the court, as well as dealing with any events throughout the timeline of the court processes. Litigation PR also deals with the public relations aspects

of a

INEFFECTIVE PR: PUBLIC RELATIONS CAMPAIGNS THAT DO NOT Ineffective PR: Public Relations Campaigns that DO NOT Work. As a polymath, or someone who knows a lot about a number of different things, one of Ahmed Mostafa’s most notable quotes goes, “It’s not the s we face that defines us, it’s how we deal with it.” BEVERAGE PR: MESSAGING STRATEGY FOR LEADING SPIRITS BRANDS Wine and spirits are best described by Limited Edition and Small Batch. 25-30% agree – Around a third of 21+ Americans feel “limited edition” and “small batch” are descriptive of wine and spirits. Beer best tapped into the Craft description. 52% agree – Over half of all drinking-age Americans feel beer is an

appropriate fit for

PR FIRM - PUBLIC RELATIONS AGENCY OF THE YEAR: 5WPR 5W Is The Real Deal. 5W Public Relations (5W) is a full-service PR Agency that partners with brands-both established and emerging, corporations, global interests, national corporations and consumer companies, brands, start-up technology companies, high-profile individuals, regional businesses, and others to help them define and

achieve their

5WPR 2020 CONSUMER CULTURE REPORT 5WPR 2020 Consumer Culture Report 2 There are many theories and models for predicting consumer behavior. One thing they all have in common is the need for some level of PERSUASION IN PR: WHY IS PERSUASION IMPORTANT? This principle also applies to PR if an item is scarce and people want it, then it is easier to market to that select group with access. Persuasive PR presents these same principals in written and oral form to the public, but it doesn’t end there. Persuasive PR works best REACHING CONSUMERS THROUGH THE RIGHT CHANNELS ABOUT 5W. ABOUT US; Senior Leadership; Culture; CAREERS; IN THE NEWS; Awards; History; PRACTICE AREAS. Consumer Products; Corporate Communications; Technology Marketing PERSONAL PR STRATEGY: GET THE MOST OF YOUR BRAND In order to identify this, it’s essential to know your target audience very well. You want to be able to connect with the kind of people who will be most interested in what you’re offering. Your marketing and PR tactics will differ depending on the age, gender,

interests, income

INTERNATIONAL PR STRATEGY: GROW BUSINESS AROUND THE WORLD International PR Strategies to Grow Your Business Around the World. Public relations is a massive industry, and your business must invest in public relations at home and abroad. QUICK TIPS FOR HANDLING THE PRESS Quick Tips for Handling the Press: Media Tips. Whether or not you have a PR firm, there may come a time when you need to deal with the media. We have all seen the extremes: the clip or quote that draws admiration and is shared around the web, and the one that requires emergency PR

tactics to

WHAT ARE MEDIA IMPRESSIONS AND ENGAGEMENT A media impression is a comprehensive calculation of the number of people who have heard about your company within a given time period. For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions. However, media impressions are not limited to television BABY PRODUCT MARKETING: HOW TO MARKET TO NEW PARENTS Butterflies and sports themes sell the best. Selling products in a bundle will also increase your sales. For example, if you sell baby bed sheets, sell bundles with the same theme. Marketing baby products can be a very profitable business. Marketing the right way can mean the difference in gains or losses. 5 WAYS SOCIAL MEDIA HAS CHANGED PUBLIC RELATIONS 5 Ways Social Media has Changed Public Relations. Over the past decade, the field of public relations has undergone a lot of changes. Many different aspects of technology and communication advancements led to this, but perhaps none more than the growth and popularity of

social media.

PR FIRM - PUBLIC RELATIONS AGENCY OF THE YEAR: 5WPRABOUT 5WPRACTICE AREASSERVICESCAREERSBLOGCONTACT About 5W Public Relations Agency 5W GETS PR. OUR CLIENTS GET RESULTS. 5W Is The Real Deal. 5W Public Relations (5W) is a full-service PR Agency that partners with brands-both established and emerging, corporations, global interests, national corporations and consumer companies, brands, start-up technology companies, high-profile individuals, regional businesses, and others to help MEDIA TRAINING IN 2020: TIPS AND TRENDS Media Training in 2020: Tips and Trends Anyone who has to represent an organization or a business or anyone that needs to reach the public has to successfully deal with the media. Being confident when stepping in front of the microphone and cameras with all the lights shining is something that can be achieved with decent media

training.

THE BIGGEST CONSUMER TRENDS FOR 2020 The Biggest Consumer Trends for 2020. For many, 2019 was a year of change, growth, and looking forward to what’s still to come. As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and

purchase from.

CRISIS COMMUNICATIONS FOR CORONAVIRUS / COVID-19 Crisis Communications for Coronavirus / COVID-19. For almost every organization dealing with a pandemic such as coronavirus its uncharted territory. Many of our clients have already reached out for assistance in navigating internal and external communication strategies both in preparation for potential COVID impact, or in response to an incident. PERSUASION IN PR: WHY IS PERSUASION IMPORTANT? 5 REASONS TO INTEGRATE YOUR MARKETING AND PR STRATEGIESSEE MORE ON

5WPR.COM

WHAT IS PUBLIC RELATIONS AND WHY IS PR IMPORTANT Public relations is about sending the right messages to the right place and the right people, creating a stronger brand reputation. PR agencies work alongside their clients to help them achieve this and promote them within their clients industries. PR is an area LEGAL PR: BASICS OF LITIGATION PUBLIC RELATIONS Litigation PR is a specialist section of legal PR. This is the segment of public relations that deals with everything before any claim has been issued, and before anything even reaches the court, as well as dealing with any events throughout the timeline of the court processes. Litigation PR also deals with the public relations aspects

of a

INEFFECTIVE PR: PUBLIC RELATIONS CAMPAIGNS THAT DO NOT Ineffective PR: Public Relations Campaigns that DO NOT Work. As a polymath, or someone who knows a lot about a number of different things, one of Ahmed Mostafa’s most notable quotes goes, “It’s not the s we face that defines us, it’s how we deal with it.” BEVERAGE PR: MESSAGING STRATEGY FOR LEADING SPIRITS BRANDS Wine and spirits are best described by Limited Edition and Small Batch. 25-30% agree – Around a third of 21+ Americans feel “limited edition” and “small batch” are descriptive of wine and spirits. Beer best tapped into the Craft description. 52% agree – Over half of all drinking-age Americans feel beer is an

appropriate fit for

PR FIRM - PUBLIC RELATIONS AGENCY OF THE YEAR: 5WPRABOUT 5WPRACTICE AREASSERVICESCAREERSBLOGCONTACT About 5W Public Relations Agency 5W GETS PR. OUR CLIENTS GET RESULTS. 5W Is The Real Deal. 5W Public Relations (5W) is a full-service PR Agency that partners with brands-both established and emerging, corporations, global interests, national corporations and consumer companies, brands, start-up technology companies, high-profile individuals, regional businesses, and others to help MEDIA TRAINING IN 2020: TIPS AND TRENDS Media Training in 2020: Tips and Trends Anyone who has to represent an organization or a business or anyone that needs to reach the public has to successfully deal with the media. Being confident when stepping in front of the microphone and cameras with all the lights shining is something that can be achieved with decent media

training.

THE BIGGEST CONSUMER TRENDS FOR 2020 The Biggest Consumer Trends for 2020. For many, 2019 was a year of change, growth, and looking forward to what’s still to come. As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and

purchase from.

CRISIS COMMUNICATIONS FOR CORONAVIRUS / COVID-19 Crisis Communications for Coronavirus / COVID-19. For almost every organization dealing with a pandemic such as coronavirus its uncharted territory. Many of our clients have already reached out for assistance in navigating internal and external communication strategies both in preparation for potential COVID impact, or in response to an incident. PERSUASION IN PR: WHY IS PERSUASION IMPORTANT? 5 REASONS TO INTEGRATE YOUR MARKETING AND PR STRATEGIESSEE MORE ON

5WPR.COM

WHAT IS PUBLIC RELATIONS AND WHY IS PR IMPORTANT Public relations is about sending the right messages to the right place and the right people, creating a stronger brand reputation. PR agencies work alongside their clients to help them achieve this and promote them within their clients industries. PR is an area LEGAL PR: BASICS OF LITIGATION PUBLIC RELATIONS Litigation PR is a specialist section of legal PR. This is the segment of public relations that deals with everything before any claim has been issued, and before anything even reaches the court, as well as dealing with any events throughout the timeline of the court processes. Litigation PR also deals with the public relations aspects

of a

INEFFECTIVE PR: PUBLIC RELATIONS CAMPAIGNS THAT DO NOT Ineffective PR: Public Relations Campaigns that DO NOT Work. As a polymath, or someone who knows a lot about a number of different things, one of Ahmed Mostafa’s most notable quotes goes, “It’s not the s we face that defines us, it’s how we deal with it.” BEVERAGE PR: MESSAGING STRATEGY FOR LEADING SPIRITS BRANDS Wine and spirits are best described by Limited Edition and Small Batch. 25-30% agree – Around a third of 21+ Americans feel “limited edition” and “small batch” are descriptive of wine and spirits. Beer best tapped into the Craft description. 52% agree – Over half of all drinking-age Americans feel beer is an

appropriate fit for

PR FIRM - PUBLIC RELATIONS AGENCY OF THE YEAR: 5WPR About 5W Public Relations Agency 5W GETS PR. OUR CLIENTS GET RESULTS. 5W Is The Real Deal. 5W Public Relations (5W) is a full-service PR Agency that partners with brands-both established and emerging, corporations, global interests, national corporations and consumer companies, brands, start-up technology companies, high-profile individuals, regional businesses, and others to help INTERNATIONAL PR STRATEGY: GROW BUSINESS AROUND THE WORLD International PR Strategies to Grow Your Business Around the World. Public relations is a massive industry, and your business must invest in public relations at home and abroad. 5WPR 2020 CONSUMER CULTURE REPORT 5WPR 2020 Consumer Culture Report 2 There are many theories and models for predicting consumer behavior. One thing they all have in common is the need for some level of REACHING CONSUMERS THROUGH THE RIGHT CHANNELS ABOUT 5W. ABOUT US; Senior Leadership; Culture; CAREERS; IN THE NEWS; Awards; History; PRACTICE AREAS. Consumer Products; Corporate Communications; Technology Marketing BRANDING & PUBLIC RELATIONS GO HAND-IN-HAND Branding and Public Relations: Strategy and Top Brand Campaigns While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. In fact, the internationally known “Coca-Cola” brand owes part of its QUICK TIPS FOR HANDLING THE PRESS Quick Tips for Handling the Press: Media Tips. Whether or not you have a PR firm, there may come a time when you need to deal with the media. We have all seen the extremes: the clip or quote that draws admiration and is shared around the web, and the one that requires emergency PR

tactics to

WHAT ARE MEDIA IMPRESSIONS AND ENGAGEMENT A media impression is a comprehensive calculation of the number of people who have heard about your company within a given time period. For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions. However, media impressions are not limited to television BABY PRODUCT MARKETING: HOW TO MARKET TO NEW PARENTS Butterflies and sports themes sell the best. Selling products in a bundle will also increase your sales. For example, if you sell baby bed sheets, sell bundles with the same theme. Marketing baby products can be a very profitable business. Marketing the right way can mean the difference in gains or losses. 5 WAYS SOCIAL MEDIA HAS CHANGED PUBLIC RELATIONS 5 Ways Social Media has Changed Public Relations. Over the past decade, the field of public relations has undergone a lot of changes. Many different aspects of technology and communication advancements led to this, but perhaps none more than the growth and popularity of

social media.

USING PR TO INCREASE AWARENESS OF TRAVEL DESTINATIONS Using PR to Increase Awareness of Travel and Hospitality Destinations. Keeping tourist destinations hot and relevant is the where tourism and hospitality meet public relations. PR can raise the profile of emerging destinations and enhance the prestige of established ones. In either case, having a PR professional position a destination will make PR FIRM - PUBLIC RELATIONS AGENCY OF THE YEAR: 5WPRABOUT 5WPRACTICE AREASSERVICESCAREERSBLOGCONTACT About 5W Public Relations Agency 5W GETS PR. OUR CLIENTS GET RESULTS. 5W Is The Real Deal. 5W Public Relations (5W) is a full-service PR Agency that partners with brands-both established and emerging, corporations, global interests, national corporations and consumer companies, brands, start-up technology companies, high-profile individuals, regional businesses, and others to help MEDIA TRAINING IN 2020: TIPS AND TRENDS Media Training in 2020: Tips and Trends Anyone who has to represent an organization or a business or anyone that needs to reach the public has to successfully deal with the media. Being confident when stepping in front of the microphone and cameras with all the lights shining is something that can be achieved with decent media

training.

THE BIGGEST CONSUMER TRENDS FOR 2020 The Biggest Consumer Trends for 2020. For many, 2019 was a year of change, growth, and looking forward to what’s still to come. As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and

purchase from.

CRISIS COMMUNICATIONS FOR CORONAVIRUS / COVID-19 Crisis Communications for Coronavirus / COVID-19. For almost every organization dealing with a pandemic such as coronavirus its uncharted territory. Many of our clients have already reached out for assistance in navigating internal and external communication strategies both in preparation for potential COVID impact, or in response to an incident. PERSUASION IN PR: WHY IS PERSUASION IMPORTANT? 5 REASONS TO INTEGRATE YOUR MARKETING AND PR STRATEGIESSEE MORE ON

5WPR.COM

WHAT IS PUBLIC RELATIONS AND WHY IS PR IMPORTANT Public relations is about sending the right messages to the right place and the right people, creating a stronger brand reputation. PR agencies work alongside their clients to help them achieve this and promote them within their clients industries. PR is an area LEGAL PR: BASICS OF LITIGATION PUBLIC RELATIONS Litigation PR is a specialist section of legal PR. This is the segment of public relations that deals with everything before any claim has been issued, and before anything even reaches the court, as well as dealing with any events throughout the timeline of the court processes. Litigation PR also deals with the public relations aspects

of a

INEFFECTIVE PR: PUBLIC RELATIONS CAMPAIGNS THAT DO NOT Ineffective PR: Public Relations Campaigns that DO NOT Work. As a polymath, or someone who knows a lot about a number of different things, one of Ahmed Mostafa’s most notable quotes goes, “It’s not the s we face that defines us, it’s how we deal with it.” BEVERAGE PR: MESSAGING STRATEGY FOR LEADING SPIRITS BRANDS Wine and spirits are best described by Limited Edition and Small Batch. 25-30% agree – Around a third of 21+ Americans feel “limited edition” and “small batch” are descriptive of wine and spirits. Beer best tapped into the Craft description. 52% agree – Over half of all drinking-age Americans feel beer is an

appropriate fit for

PR FIRM - PUBLIC RELATIONS AGENCY OF THE YEAR: 5WPRABOUT 5WPRACTICE AREASSERVICESCAREERSBLOGCONTACT About 5W Public Relations Agency 5W GETS PR. OUR CLIENTS GET RESULTS. 5W Is The Real Deal. 5W Public Relations (5W) is a full-service PR Agency that partners with brands-both established and emerging, corporations, global interests, national corporations and consumer companies, brands, start-up technology companies, high-profile individuals, regional businesses, and others to help MEDIA TRAINING IN 2020: TIPS AND TRENDS Media Training in 2020: Tips and Trends Anyone who has to represent an organization or a business or anyone that needs to reach the public has to successfully deal with the media. Being confident when stepping in front of the microphone and cameras with all the lights shining is something that can be achieved with decent media

training.

THE BIGGEST CONSUMER TRENDS FOR 2020 The Biggest Consumer Trends for 2020. For many, 2019 was a year of change, growth, and looking forward to what’s still to come. As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and

purchase from.

CRISIS COMMUNICATIONS FOR CORONAVIRUS / COVID-19 Crisis Communications for Coronavirus / COVID-19. For almost every organization dealing with a pandemic such as coronavirus its uncharted territory. Many of our clients have already reached out for assistance in navigating internal and external communication strategies both in preparation for potential COVID impact, or in response to an incident. PERSUASION IN PR: WHY IS PERSUASION IMPORTANT? 5 REASONS TO INTEGRATE YOUR MARKETING AND PR STRATEGIESSEE MORE ON

5WPR.COM

WHAT IS PUBLIC RELATIONS AND WHY IS PR IMPORTANT Public relations is about sending the right messages to the right place and the right people, creating a stronger brand reputation. PR agencies work alongside their clients to help them achieve this and promote them within their clients industries. PR is an area LEGAL PR: BASICS OF LITIGATION PUBLIC RELATIONS Litigation PR is a specialist section of legal PR. This is the segment of public relations that deals with everything before any claim has been issued, and before anything even reaches the court, as well as dealing with any events throughout the timeline of the court processes. Litigation PR also deals with the public relations aspects

of a

INEFFECTIVE PR: PUBLIC RELATIONS CAMPAIGNS THAT DO NOT Ineffective PR: Public Relations Campaigns that DO NOT Work. As a polymath, or someone who knows a lot about a number of different things, one of Ahmed Mostafa’s most notable quotes goes, “It’s not the s we face that defines us, it’s how we deal with it.” BEVERAGE PR: MESSAGING STRATEGY FOR LEADING SPIRITS BRANDS Wine and spirits are best described by Limited Edition and Small Batch. 25-30% agree – Around a third of 21+ Americans feel “limited edition” and “small batch” are descriptive of wine and spirits. Beer best tapped into the Craft description. 52% agree – Over half of all drinking-age Americans feel beer is an

appropriate fit for

PR FIRM - PUBLIC RELATIONS AGENCY OF THE YEAR: 5WPR About 5W Public Relations Agency 5W GETS PR. OUR CLIENTS GET RESULTS. 5W Is The Real Deal. 5W Public Relations (5W) is a full-service PR Agency that partners with brands-both established and emerging, corporations, global interests, national corporations and consumer companies, brands, start-up technology companies, high-profile individuals, regional businesses, and others to help INTERNATIONAL PR STRATEGY: GROW BUSINESS AROUND THE WORLD International PR Strategies to Grow Your Business Around the World. Public relations is a massive industry, and your business must invest in public relations at home and abroad. 5WPR 2020 CONSUMER CULTURE REPORT 5WPR 2020 Consumer Culture Report 2 There are many theories and models for predicting consumer behavior. One thing they all have in common is the need for some level of REACHING CONSUMERS THROUGH THE RIGHT CHANNELS ABOUT 5W. ABOUT US; Senior Leadership; Culture; CAREERS; IN THE NEWS; Awards; History; PRACTICE AREAS. Consumer Products; Corporate Communications; Technology Marketing BRANDING & PUBLIC RELATIONS GO HAND-IN-HAND Branding and Public Relations: Strategy and Top Brand Campaigns While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. In fact, the internationally known “Coca-Cola” brand owes part of its QUICK TIPS FOR HANDLING THE PRESS Quick Tips for Handling the Press: Media Tips. Whether or not you have a PR firm, there may come a time when you need to deal with the media. We have all seen the extremes: the clip or quote that draws admiration and is shared around the web, and the one that requires emergency PR

tactics to

WHAT ARE MEDIA IMPRESSIONS AND ENGAGEMENT A media impression is a comprehensive calculation of the number of people who have heard about your company within a given time period. For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions. However, media impressions are not limited to television BABY PRODUCT MARKETING: HOW TO MARKET TO NEW PARENTS Butterflies and sports themes sell the best. Selling products in a bundle will also increase your sales. For example, if you sell baby bed sheets, sell bundles with the same theme. Marketing baby products can be a very profitable business. Marketing the right way can mean the difference in gains or losses. 5 WAYS SOCIAL MEDIA HAS CHANGED PUBLIC RELATIONS 5 Ways Social Media has Changed Public Relations. Over the past decade, the field of public relations has undergone a lot of changes. Many different aspects of technology and communication advancements led to this, but perhaps none more than the growth and popularity of

social media.

USING PR TO INCREASE AWARENESS OF TRAVEL DESTINATIONS Using PR to Increase Awareness of Travel and Hospitality Destinations. Keeping tourist destinations hot and relevant is the where tourism and hospitality meet public relations. PR can raise the profile of emerging destinations and enhance the prestige of established ones. In either case, having a PR professional position a destination will make PR FIRM - PUBLIC RELATIONS AGENCY OF THE YEAR: 5WPRABOUT 5WPRACTICE AREASSERVICESCAREERSBLOGCONTACT About 5W Public Relations Agency 5W GETS PR. OUR CLIENTS GET RESULTS. 5W Is The Real Deal. 5W Public Relations (5W) is a full-service PR Agency that partners with brands-both established and emerging, corporations, global interests, national corporations and consumer companies, brands, start-up technology companies, high-profile individuals, regional businesses, and others to help MEDIA TRAINING IN 2020: TIPS AND TRENDS Media Training in 2020: Tips and Trends Anyone who has to represent an organization or a business or anyone that needs to reach the public has to successfully deal with the media. Being confident when stepping in front of the microphone and cameras with all the lights shining is something that can be achieved with decent media

training.

CRISIS COMMUNICATIONS FOR CORONAVIRUS / COVID-19 Crisis Communications for Coronavirus / COVID-19. For almost every organization dealing with a pandemic such as coronavirus its uncharted territory. Many of our clients have already reached out for assistance in navigating internal and external communication strategies both in preparation for potential COVID impact, or in response to an incident. 5 REASONS TO INTEGRATE YOUR MARKETING AND PR STRATEGIESSEE MORE ON

5WPR.COM

WHAT IS PUBLIC RELATIONS AND WHY IS PR IMPORTANT Public relations is about sending the right messages to the right place and the right people, creating a stronger brand reputation. PR agencies work alongside their clients to help them achieve this and promote them within their clients industries. PR is an area PERSUASION IN PR: WHY IS PERSUASION IMPORTANT? BRANDING & PUBLIC RELATIONS GO HAND-IN-HAND INEFFECTIVE PR: PUBLIC RELATIONS CAMPAIGNS THAT DO NOT Ineffective PR: Public Relations Campaigns that DO NOT Work. As a polymath, or someone who knows a lot about a number of different things, one of Ahmed Mostafa’s most notable quotes goes, “It’s not the s we face that defines us, it’s how we deal with it.” LEGAL PR: BASICS OF LITIGATION PUBLIC RELATIONS Litigation PR is a specialist section of legal PR. This is the segment of public relations that deals with everything before any claim has been issued, and before anything even reaches the court, as well as dealing with any events throughout the timeline of the court processes. Litigation PR also deals with the public relations aspects

of a

BEVERAGE PR: MESSAGING STRATEGY FOR LEADING SPIRITS BRANDS Wine and spirits are best described by Limited Edition and Small Batch. 25-30% agree – Around a third of 21+ Americans feel “limited edition” and “small batch” are descriptive of wine and spirits. Beer best tapped into the Craft description. 52% agree – Over half of all drinking-age Americans feel beer is an

appropriate fit for

PR FIRM - PUBLIC RELATIONS AGENCY OF THE YEAR: 5WPRABOUT 5WPRACTICE AREASSERVICESCAREERSBLOGCONTACT About 5W Public Relations Agency 5W GETS PR. OUR CLIENTS GET RESULTS. 5W Is The Real Deal. 5W Public Relations (5W) is a full-service PR Agency that partners with brands-both established and emerging, corporations, global interests, national corporations and consumer companies, brands, start-up technology companies, high-profile individuals, regional businesses, and others to help MEDIA TRAINING IN 2020: TIPS AND TRENDS Media Training in 2020: Tips and Trends Anyone who has to represent an organization or a business or anyone that needs to reach the public has to successfully deal with the media. Being confident when stepping in front of the microphone and cameras with all the lights shining is something that can be achieved with decent media

training.

CRISIS COMMUNICATIONS FOR CORONAVIRUS / COVID-19 Crisis Communications for Coronavirus / COVID-19. For almost every organization dealing with a pandemic such as coronavirus its uncharted territory. Many of our clients have already reached out for assistance in navigating internal and external communication strategies both in preparation for potential COVID impact, or in response to an incident. 5 REASONS TO INTEGRATE YOUR MARKETING AND PR STRATEGIESSEE MORE ON

5WPR.COM

WHAT IS PUBLIC RELATIONS AND WHY IS PR IMPORTANT Public relations is about sending the right messages to the right place and the right people, creating a stronger brand reputation. PR agencies work alongside their clients to help them achieve this and promote them within their clients industries. PR is an area PERSUASION IN PR: WHY IS PERSUASION IMPORTANT? BRANDING & PUBLIC RELATIONS GO HAND-IN-HAND INEFFECTIVE PR: PUBLIC RELATIONS CAMPAIGNS THAT DO NOT Ineffective PR: Public Relations Campaigns that DO NOT Work. As a polymath, or someone who knows a lot about a number of different things, one of Ahmed Mostafa’s most notable quotes goes, “It’s not the s we face that defines us, it’s how we deal with it.” LEGAL PR: BASICS OF LITIGATION PUBLIC RELATIONS Litigation PR is a specialist section of legal PR. This is the segment of public relations that deals with everything before any claim has been issued, and before anything even reaches the court, as well as dealing with any events throughout the timeline of the court processes. Litigation PR also deals with the public relations aspects

of a

BEVERAGE PR: MESSAGING STRATEGY FOR LEADING SPIRITS BRANDS Wine and spirits are best described by Limited Edition and Small Batch. 25-30% agree – Around a third of 21+ Americans feel “limited edition” and “small batch” are descriptive of wine and spirits. Beer best tapped into the Craft description. 52% agree – Over half of all drinking-age Americans feel beer is an

appropriate fit for

PR FIRM - PUBLIC RELATIONS AGENCY OF THE YEAR: 5WPR About 5W Public Relations Agency 5W GETS PR. OUR CLIENTS GET RESULTS. 5W Is The Real Deal. 5W Public Relations (5W) is a full-service PR Agency that partners with brands-both established and emerging, corporations, global interests, national corporations and consumer companies, brands, start-up technology companies, high-profile individuals, regional businesses, and others to help THE BIGGEST CONSUMER TRENDS FOR 2020 The Biggest Consumer Trends for 2020. For many, 2019 was a year of change, growth, and looking forward to what’s still to come. As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and

purchase from.

REACHING CONSUMERS THROUGH THE RIGHT CHANNELS ABOUT 5W. ABOUT US; Senior Leadership; Culture; CAREERS; IN THE NEWS; Awards; History; PRACTICE AREAS. Consumer Products; Corporate Communications; Technology Marketing PERSUASION IN PR: WHY IS PERSUASION IMPORTANT? This principle also applies to PR if an item is scarce and people want it, then it is easier to market to that select group with access. Persuasive PR presents these same principals in written and oral form to the public, but it doesn’t end there. Persuasive PR works best MARKETING WITH MESSAGING APPS Instant messaging is inextricably entwined with our daily routine. As a communication tool, instant messaging can achieve goals in an

effective way. In

QUICK TIPS FOR HANDLING THE PRESS Quick Tips for Handling the Press: Media Tips. Whether or not you have a PR firm, there may come a time when you need to deal with the media. We have all seen the extremes: the clip or quote that draws admiration and is shared around the web, and the one that requires emergency PR

tactics to

INTERNATIONAL PR STRATEGY: GROW BUSINESS AROUND THE WORLD International PR Strategies to Grow Your Business Around the World. Public relations is a massive industry, and your business must invest in public relations at home and abroad. WHAT ARE MEDIA IMPRESSIONS AND ENGAGEMENT A media impression is a comprehensive calculation of the number of people who have heard about your company within a given time period. For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions. However, media impressions are not limited to television MEDIA KPIS PR PROFESSIONALS SHOULD KNOW Media KPIs PR professionals should know. Social Media has become a staple for PR professionals. Through social media, PR teams can engage with audiences and respond to crisis in real time, drive consumer spending, and build a loyal follower base. 5 WAYS SOCIAL MEDIA HAS CHANGED PUBLIC RELATIONS 5 Ways Social Media has Changed Public Relations. Over the past decade, the field of public relations has undergone a lot of changes. Many different aspects of technology and communication advancements led to this, but perhaps none more than the growth and popularity of

social media.

MEDIA TRAINING IN 2020: TIPS AND TRENDS Media Training in 2020: Tips and Trends Anyone who has to represent an organization or a business or anyone that needs to reach the public has to successfully deal with the media. Being confident when stepping in front of the microphone and cameras with all the lights shining is something that can be achieved with decent media

training.

THE BIGGEST CONSUMER TRENDS FOR 2020 The Biggest Consumer Trends for 2020. For many, 2019 was a year of change, growth, and looking forward to what’s still to come. As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and

purchase from.

PERSUASION IN PR: WHY IS PERSUASION IMPORTANT? 5 REASONS TO INTEGRATE YOUR MARKETING AND PR STRATEGIESSEE MORE ON

5WPR.COM

QUICK TIPS FOR HANDLING THE PRESS Quick Tips for Handling the Press: Media Tips. Whether or not you have a PR firm, there may come a time when you need to deal with the media. We have all seen the extremes: the clip or quote that draws admiration and is shared around the web, and the one that requires emergency PR

tactics to

CRISIS COMMUNICATIONS FOR CORONAVIRUS / COVID-19 Crisis Communications for Coronavirus / COVID-19. For almost every organization dealing with a pandemic such as coronavirus its uncharted territory. Many of our clients have already reached out for assistance in navigating internal and external communication strategies both in preparation for potential COVID impact, or in response to an incident. LEGAL PR: BASICS OF LITIGATION PUBLIC RELATIONS Litigation PR is a specialist section of legal PR. This is the segment of public relations that deals with everything before any claim has been issued, and before anything even reaches the court, as well as dealing with any events throughout the timeline of the court processes. Litigation PR also deals with the public relations aspects

of a

INEFFECTIVE PR: PUBLIC RELATIONS CAMPAIGNS THAT DO NOT Ineffective PR: Public Relations Campaigns that DO NOT Work. As a polymath, or someone who knows a lot about a number of different things, one of Ahmed Mostafa’s most notable quotes goes, “It’s not the s we face that defines us, it’s how we deal with it.” MEDIA KPIS PR PROFESSIONALS SHOULD KNOW Media KPIs PR professionals should know. Social Media has become a staple for PR professionals. Through social media, PR teams can engage with audiences and respond to crisis in real time, drive consumer spending, and build a loyal follower base. While social media has changed the landscape of PR with its impressive capabilities, the

question

BEVERAGE PR: MESSAGING STRATEGY FOR LEADING SPIRITS BRANDS Wine and spirits are best described by Limited Edition and Small Batch. 25-30% agree – Around a third of 21+ Americans feel “limited edition” and “small batch” are descriptive of wine and spirits. Beer best tapped into the Craft description. 52% agree – Over half of all drinking-age Americans feel beer is an

appropriate fit for

MEDIA TRAINING IN 2020: TIPS AND TRENDS Media Training in 2020: Tips and Trends Anyone who has to represent an organization or a business or anyone that needs to reach the public has to successfully deal with the media. Being confident when stepping in front of the microphone and cameras with all the lights shining is something that can be achieved with decent media

training.

THE BIGGEST CONSUMER TRENDS FOR 2020 The Biggest Consumer Trends for 2020. For many, 2019 was a year of change, growth, and looking forward to what’s still to come. As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and

purchase from.

PERSUASION IN PR: WHY IS PERSUASION IMPORTANT? 5 REASONS TO INTEGRATE YOUR MARKETING AND PR STRATEGIESSEE MORE ON

5WPR.COM

QUICK TIPS FOR HANDLING THE PRESS Quick Tips for Handling the Press: Media Tips. Whether or not you have a PR firm, there may come a time when you need to deal with the media. We have all seen the extremes: the clip or quote that draws admiration and is shared around the web, and the one that requires emergency PR

tactics to

CRISIS COMMUNICATIONS FOR CORONAVIRUS / COVID-19 Crisis Communications for Coronavirus / COVID-19. For almost every organization dealing with a pandemic such as coronavirus its uncharted territory. Many of our clients have already reached out for assistance in navigating internal and external communication strategies both in preparation for potential COVID impact, or in response to an incident. LEGAL PR: BASICS OF LITIGATION PUBLIC RELATIONS Litigation PR is a specialist section of legal PR. This is the segment of public relations that deals with everything before any claim has been issued, and before anything even reaches the court, as well as dealing with any events throughout the timeline of the court processes. Litigation PR also deals with the public relations aspects

of a

INEFFECTIVE PR: PUBLIC RELATIONS CAMPAIGNS THAT DO NOT Ineffective PR: Public Relations Campaigns that DO NOT Work. As a polymath, or someone who knows a lot about a number of different things, one of Ahmed Mostafa’s most notable quotes goes, “It’s not the s we face that defines us, it’s how we deal with it.” MEDIA KPIS PR PROFESSIONALS SHOULD KNOW Media KPIs PR professionals should know. Social Media has become a staple for PR professionals. Through social media, PR teams can engage with audiences and respond to crisis in real time, drive consumer spending, and build a loyal follower base. While social media has changed the landscape of PR with its impressive capabilities, the

question

BEVERAGE PR: MESSAGING STRATEGY FOR LEADING SPIRITS BRANDS Wine and spirits are best described by Limited Edition and Small Batch. 25-30% agree – Around a third of 21+ Americans feel “limited edition” and “small batch” are descriptive of wine and spirits. Beer best tapped into the Craft description. 52% agree – Over half of all drinking-age Americans feel beer is an

appropriate fit for

THE BIGGEST CONSUMER TRENDS FOR 2020 The Biggest Consumer Trends for 2020. For many, 2019 was a year of change, growth, and looking forward to what’s still to come. As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and

purchase from.

REACHING CONSUMERS THROUGH THE RIGHT CHANNELS ABOUT 5W. ABOUT US; Senior Leadership; Culture; CAREERS; IN THE NEWS; Awards; History; PRACTICE AREAS. Consumer Products; Corporate Communications; Technology Marketing MARKETING WITH MESSAGING APPS Instant messaging is inextricably entwined with our daily routine. As a communication tool, instant messaging can achieve goals in an

effective way. In

PERSUASION IN PR: WHY IS PERSUASION IMPORTANT? This principle also applies to PR if an item is scarce and people want it, then it is easier to market to that select group with access. Persuasive PR presents these same principals in written and oral form to the public, but it doesn’t end there. Persuasive PR works best TOP PUBLIC RELATIONS PODCASTS FOR PR PROFESSIONALS Top Public Relations Podcasts for a PR Pro. Professionals striving for relevance in the world of public relations constantly need to stay up to date with all industry trends as well as current events – it’s practically in the job description. WHAT IS PUBLIC RELATIONS AND WHY IS PR IMPORTANT Public relations is about sending the right messages to the right place and the right people, creating a stronger brand reputation. PR agencies work alongside their clients to help them achieve this and promote them within their clients industries. PR is an area BRANDING & PUBLIC RELATIONS GO HAND-IN-HAND Branding and Public Relations: Strategy and Top Brand Campaigns While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. In fact, the internationally known “Coca-Cola” brand owes part of its HOW PR CAN HELP REALLY LAUNCH YOUR PRODUCT OR IDEA Public relations can help you successfully launch a new product or business. You have to find the approach that’s best for your particular project. When thinking about how to approach PR, it’s best to include as many diverse techniques as possible. Rather than thinking about doing A, B or C – think of doing A, B and C. INTERNATIONAL PR STRATEGY: GROW BUSINESS AROUND THE WORLD International PR Strategies to Grow Your Business Around the World. Public relations is a massive industry, and your business must invest in public relations at home and abroad. HEALTHCARE COMMUNICATION STRATEGIES DURING PANDEMIC 4 internal communications strategies for healthcare PR. #1. Keep healthcare staff informed about COVID-19 policies. With the frequent policy changes accompanying developments in the management of COVID-19, healthcare facilities need to update and distribute new internal communication strategies on PR FIRM - PUBLIC RELATIONS AGENCY OF THE YEAR: 5WPRABOUT 5WPRACTICE AREASSERVICESCAREERSBLOGCONTACT About 5W Public Relations Agency 5W GETS PR. OUR CLIENTS GET RESULTS. 5W Is The Real Deal. 5W Public Relations (5W) is a full-service PR Agency that partners with brands-both established and emerging, corporations, global interests, national corporations and consumer companies, brands, start-up technology companies, high-profile individuals, regional businesses, and others to help PERSUASION IN PR: WHY IS PERSUASION IMPORTANT? MEDIA TRAINING IN 2020: TIPS AND TRENDS Media Training in 2020: Tips and Trends Anyone who has to represent an organization or a business or anyone that needs to reach the public has to successfully deal with the media. Being confident when stepping in front of the microphone and cameras with all the lights shining is something that can be achieved with decent media

training.

5 REASONS TO INTEGRATE YOUR MARKETING AND PR STRATEGIESSEE MORE ON

5WPR.COM

CRISIS COMMUNICATIONS FOR CORONAVIRUS / COVID-19 Crisis Communications for Coronavirus / COVID-19. For almost every organization dealing with a pandemic such as coronavirus its uncharted territory. Many of our clients have already reached out for assistance in navigating internal and external communication strategies both in preparation for potential COVID impact, or in response to an incident. BRANDING & PUBLIC RELATIONS GO HAND-IN-HAND LEGAL PR: BASICS OF LITIGATION PUBLIC RELATIONS Litigation PR is a specialist section of legal PR. This is the segment of public relations that deals with everything before any claim has been issued, and before anything even reaches the court, as well as dealing with any events throughout the timeline of the court processes. Litigation PR also deals with the public relations aspects

of a

INEFFECTIVE PR: PUBLIC RELATIONS CAMPAIGNS THAT DO NOT Ineffective PR: Public Relations Campaigns that DO NOT Work. As a polymath, or someone who knows a lot about a number of different things, one of Ahmed Mostafa’s most notable quotes goes, “It’s not the s we face that defines us, it’s how we deal with it.” PR’S ROLE IN THE PUBLIC APOLOGY Make a Quick Response. If a situation has gone awry, the first and best thing to be doing is acting quickly to make the proper response. Because the faster that the right message gets out there, the easier it will be to take control of the narrative. BEVERAGE PR: MESSAGING STRATEGY FOR LEADING SPIRITS BRANDSPR COMPANIES

CHICAGO

Wine and spirits are best described by Limited Edition and Small Batch. 25-30% agree – Around a third of 21+ Americans feel “limited edition” and “small batch” are descriptive of wine and spirits. Beer best tapped into the Craft description. 52% agree – Over half of all drinking-age Americans feel beer is an

appropriate fit for

PR FIRM - PUBLIC RELATIONS AGENCY OF THE YEAR: 5WPRABOUT 5WPRACTICE AREASSERVICESCAREERSBLOGCONTACT About 5W Public Relations Agency 5W GETS PR. OUR CLIENTS GET RESULTS. 5W Is The Real Deal. 5W Public Relations (5W) is a full-service PR Agency that partners with brands-both established and emerging, corporations, global interests, national corporations and consumer companies, brands, start-up technology companies, high-profile individuals, regional businesses, and others to help PERSUASION IN PR: WHY IS PERSUASION IMPORTANT? MEDIA TRAINING IN 2020: TIPS AND TRENDS Media Training in 2020: Tips and Trends Anyone who has to represent an organization or a business or anyone that needs to reach the public has to successfully deal with the media. Being confident when stepping in front of the microphone and cameras with all the lights shining is something that can be achieved with decent media

training.

5 REASONS TO INTEGRATE YOUR MARKETING AND PR STRATEGIESSEE MORE ON

5WPR.COM

CRISIS COMMUNICATIONS FOR CORONAVIRUS / COVID-19 Crisis Communications for Coronavirus / COVID-19. For almost every organization dealing with a pandemic such as coronavirus its uncharted territory. Many of our clients have already reached out for assistance in navigating internal and external communication strategies both in preparation for potential COVID impact, or in response to an incident. BRANDING & PUBLIC RELATIONS GO HAND-IN-HAND LEGAL PR: BASICS OF LITIGATION PUBLIC RELATIONS Litigation PR is a specialist section of legal PR. This is the segment of public relations that deals with everything before any claim has been issued, and before anything even reaches the court, as well as dealing with any events throughout the timeline of the court processes. Litigation PR also deals with the public relations aspects

of a

INEFFECTIVE PR: PUBLIC RELATIONS CAMPAIGNS THAT DO NOT Ineffective PR: Public Relations Campaigns that DO NOT Work. As a polymath, or someone who knows a lot about a number of different things, one of Ahmed Mostafa’s most notable quotes goes, “It’s not the s we face that defines us, it’s how we deal with it.” PR’S ROLE IN THE PUBLIC APOLOGY Make a Quick Response. If a situation has gone awry, the first and best thing to be doing is acting quickly to make the proper response. Because the faster that the right message gets out there, the easier it will be to take control of the narrative. BEVERAGE PR: MESSAGING STRATEGY FOR LEADING SPIRITS BRANDSPR COMPANIES

CHICAGO

Wine and spirits are best described by Limited Edition and Small Batch. 25-30% agree – Around a third of 21+ Americans feel “limited edition” and “small batch” are descriptive of wine and spirits. Beer best tapped into the Craft description. 52% agree – Over half of all drinking-age Americans feel beer is an

appropriate fit for

BRANDING & PUBLIC RELATIONS GO HAND-IN-HAND Branding and Public Relations: Strategy and Top Brand Campaigns While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. In fact, the internationally known “Coca-Cola” brand owes part of its MARKETING WITH MESSAGING APPS Instant messaging is inextricably entwined with our daily routine. As a communication tool, instant messaging can achieve goals in an

effective way. In

THE BIGGEST CONSUMER TRENDS FOR 2020 The Biggest Consumer Trends for 2020. For many, 2019 was a year of change, growth, and looking forward to what’s still to come. As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and

purchase from.

WHAT IS PUBLIC RELATIONS AND WHY IS PR IMPORTANT Public relations is about sending the right messages to the right place and the right people, creating a stronger brand reputation. PR agencies work alongside their clients to help them achieve this and promote them within their clients industries. PR is an area CRISIS COMMUNICATIONS FOR CORONAVIRUS / COVID-19 Crisis Communications for Coronavirus / COVID-19. For almost every organization dealing with a pandemic such as coronavirus its uncharted territory. Many of our clients have already reached out for assistance in navigating internal and external communication strategies both in preparation for potential COVID impact, or in response to an incident. QUICK TIPS FOR HANDLING THE PRESS Quick Tips for Handling the Press: Media Tips. Whether or not you have a PR firm, there may come a time when you need to deal with the media. We have all seen the extremes: the clip or quote that draws admiration and is shared around the web, and the one that requires emergency PR

tactics to

BEVERAGE PR: MESSAGING STRATEGY FOR LEADING SPIRITS BRANDS Wine and spirits are best described by Limited Edition and Small Batch. 25-30% agree – Around a third of 21+ Americans feel “limited edition” and “small batch” are descriptive of wine and spirits. Beer best tapped into the Craft description. 52% agree – Over half of all drinking-age Americans feel beer is an

appropriate fit for

INTERNATIONAL PR STRATEGY: GROW BUSINESS AROUND THE WORLD International PR Strategies to Grow Your Business Around the World. Public relations is a massive industry, and your business must invest in public relations at home and abroad. HOW TO MEASURE YOUR DIGITAL PR CAMPAIGN How to Measure your Digital PR Campaign. As consumer trends continue to shift away from traditional brick-and-mortar shopping to online shopping and social media activity, a strong, targeted, and effective digital marketing plan is becoming more important than ever. REGAINING PUBLIC TRUST AFTER A CRISIS Regaining Public Trust After a Crisis. Before talking about building trust after a crisis, let’s at least mention the need to build trust with your clients and customers on an ongoing basis. Part of that will be in friendly and helpful service and part will be in integrity and

honesty. If

* ABOUT 5W

* ABOUT US

* Senior Leadership

* Culture

* CAREERS

* IN THE NEWS

* Awards

* History

* Research

* PRACTICE AREAS

* Consumer Products

* Corporate Communications * Technology Marketing

* Beauty

* Travel and Hospitality

* Food and Beverage

* Home and Housewares * Lifestyle: Apparel and Accessories

* Health & Wellness

* Crisis Communications * Entertainment and Sports Marketing * Public Affairs and Government Relations

* Not For Profit

* Event Marketing

* Digital PR

* Social Media PR

* SEO / ONLINE REPUTATION MANAGEMENT

* CLIENTS

* CASE STUDIES

* SERVICES

* Integrated Marketing

* Public Relations

* Strategic Planning * Reputation Management

* Event Management

* Celebrity & Influencer Relationships * Product Integration * Social Media & Digital Marketing

* CAREERS

* BLOG

* CONTACT

* ABOUT 5W

* ABOUT US

* Senior Leadership

* Culture

* CAREERS

* IN THE NEWS

* Awards

* History

* Research

* PRACTICE AREAS

* Consumer Products

* Corporate Communications * Technology Marketing

* Beauty

* Travel and Hospitality

* Food and Beverage

* Home and Housewares * Lifestyle: Apparel and Accessories

* Health & Wellness

* Crisis Communications * Entertainment and Sports Marketing * Public Affairs and Government Relations

* Not For Profit

* Event Marketing

* Digital PR

* Social Media PR

* SEO / ONLINE REPUTATION MANAGEMENT

* CLIENTS

* CASE STUDIES

* SERVICES

* Integrated Marketing

* Public Relations

* Strategic Planning * Reputation Management

* Event Management

* Celebrity & Influencer Relationships * Product Integration * Social Media & Digital Marketing

* CAREERS

* BLOG

* CONTACT

Contact Us | 212.999.5585 | Info@5wpr.com ABOUT 5W PUBLIC RELATIONS AGENCY 5W GETS PR. OUR CLIENTS GET RESULTS.

5W IS THE REAL DEAL

5W Public Relations (5W) is a full-service PR Agency that partners with brands-both established and emerging, corporations, global interests, national corporations and consumer companies, brands, start-up technology companies, high-profile individuals, regional businesses, and others to help them define and achieve their strategic PR goals.

5W IS RESOURCEFUL

Resourceful, innovative, and nimble, 5W works hard, thinks big, and delivers successful results. We are known for needle-moving public relations programs, a novel approach, and innovative people who deliver measurable, game-changing results. At 5W, we believe there is no one-size-fits-all approach. Each client's needs are assessed individually and then team members devise smart, proactive public relations, digital media and influencer campaigns that exceed expectations. In a constantly shifting digital world, where people are bombarded with information and news travels in seconds, 5W helps clients navigate ever-changing media, business, and consumer

landscapes.

5W IS ALL ABOUT RESULTS Our dedication to our clients and leadership in the industry has been recognized; 5W is proud to win numerous awards including winning 4 American Business Awards and being named Agency of the Year by the American Business Awards three years in a row. Our full service marketing & PR firm specializes in a number of practice areas including B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Technology, Travel & Hospitality); B2B (Corporate Communications, Reputation Management, CSR, Sustainability Communications); Digital Media (Social Media, Influencer Marketing, SEO and Graphic Design), Public Affairs; Government Relations; and Crisis Communications.

WHO

Smart and resourceful, our 175-person PR agency is passionate, creative and dedicated to success.

WHAT

We weave engaging narratives, tell powerful stories and work tirelessly to shape them into perception.

WHEN

Founded in 2003, we have grown to become a top 10 independent PR firm and continue to expand.

WHERE

Headquartered in New York City, media capital of the world, we work with clients worldwide and on our doorstep.

WHY

We create big ideas with strategic implementation to deliver game-changing communications results.

CASE STUDIES

SAP NS2

Corporate Communications SAP National Security Services Inc. (SAP NS2), a subsidiary of the Fortune 500 software company SAP, is an enterprise

SEZZLE

Technology Communications Sezzle, the fastest growing, buy now, pay later platform, tasked 5W with publicizing their initial

SODASTREAM

Digital and Social Media SodaStream, the makers of in-home sparkling water machines, tasked 5W to promote their limited-edition

GENERATION NEXT

Corporate Communications Generation NEXT Franchise Brands, Inc., based in San Diego, California, is a publicly traded company on

INDIE BEAUTY EXPO

Corporate Communications Indie Beauty Expo (IBE) is the largest professionally-curated exposition of independent beauty, lifestyle

SPARKLING ICE

Food & Beverage

Sparkling ICE, one of the fastest growing non-alcoholic beverage brands in the country, is a client 5W

ZETA GLOBAL

Technology Communications Zeta Global, a leading big data and customer lifecycle marketing company founded by serial tech entrepreneur

JANE IREDALE

Beauty

Known for its natural, distinctly feminine mineral makeup, jane iredale - The Skin Care Makeup maintains a personalized

CHEAPOAIR

Travel & Hospitality CheapOair is the first flights-focused hybrid travel agency that enables consumers to book their accommodations

CAREERBUILDER

Technology Communications CareerBuilder, a global technology company providing end-to-end HR solutions assisting both employers and job seekers SMEG DOLCE & GABBANA

Home & Housewares

SMEG is an Italian domestic appliances brand, producing beautiful electrics that combine technology and style

ALL-CLAD

Consumer Products & Brands All-Clad Metalcrafters LLC, is a traditional, well-respected brand, which manufactures and

PRACTICE AREAS

Consumer Products and Brands Corporate Communications Technology Communications

Beauty

Travel & Hospitality

Food & Beverage

Home & Housewares

Lifestyle: Apparel & Accessories

Health & Wellness

Crisis Communications Lifestyle: Entertainment & Sports Public Affairs / Government Relations

Not for Profit

Event Marketing

Digital and Social Media SEO / Online Reputation Management

WHO WE ARE

Named after the fundamentals of communication, we are a top 10 PR agency headquartered in NYC. Take a look inside the agency to find out how we do things differently at 5W.

NEWS

*

April 7, 2021

5W Public Relations Announces Plans to Open Miami Office

*

April 7, 2021

5WPR Names to List of Top U.S. PR Firms 2021

*

April 6, 2021

For Immediate Release: Shape Minds, Build Brands, And Deliver Results with Game-Changing Public Relations Written By Ronn Torossian

*

March 15, 2021

5w Public Relations Welcomes Leading Global Health and Wellness Brand, GNC, to Roster of Clients

*

March 5, 2021

5WPR CEO Ronn Torossian Announces Virtual College Speaking Tour

*

January 22, 2021

5WPR Announces Creation of Special Purpose Acquisition Company (SPAC) Communications Practice

*

January 12, 2021

5WPR Releases 2021 Consumer Culture Report

*

November 02, 2020

5WPR Technology Team Wins PRNEWS Diversity & Inclusion Campaign Award

*

October 29, 2020

5WPR Named to Forbes List of America�s Best PR Agencies 2021 Ready to work with us? _mail_outline_ Email Us _phone_Call Us

ABOUT 5W

PRACTICE AREAS

* Consumer Products and Brands * Corporate Communications * Technology Communications

* Beauty

* Travel & Hospitality

* Food & Beverage

* Home & Housewares

* Lifestyle: Apparel & Accessories

* Health & Wellness

* Crisis Communications * Entertainment & Sports * Public Affairs / Government Relations

* Not for Profit

* Event Marketing

* Digital and Social Media * SEO / Online Reputation Management

CLIENTS

CASE STUDIES

SERVICES

* Integrated Marketing

* Public Relations

* Strategic Planning * Reputation Management

* Event Management

* Celebrity & Influencer Relationships * Product Integration * Social Media & Digital Marketing

CAREERS

BLOG

CONTACT

*

*

*

CONTACT

Email: info@5wpr.com Phone: 212.999.5585 299 Park

Avenue, Floor 10

New York, NY 10171

------------------------- � 2021 5W Public Relations LLC. All rights reserved. | PRIVACY

POLICY