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Expert guidance and best practices. We literally wrote the book on Advocate marketing. “ Wow! “Zuberanceone of top 10 tech startups that wowed us.”. Learn from the Advocate marketing experts. Get "Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force" by Zuberance Founder/CEO Rob Fuggetta. ADVOCATE MARKETING SERVICES Services . Zuberance is a full-service advocate marketing company, not a self-service tool or app. Our advocacy experts manage your advocate marketing programs for you, saving you significant labor costs, time, and effort, while ensuring you get the best results.ABOUT — ZUBERANCE
Profile. Zuberance is the leading full-service Advocate marketing company. We provide hosted Advocate marketing software plus services that enable companies to turn customers and others into Brand Advocates and Brand Ambassadors. Founded in 2008, Zuberance was first to market with a comprehensive Advocate marketing solution. ADVOCATE MARKETING PLATFORM The Zuberance Advocate Marketing Platform enables you to systematically identify/engage, mobilize, amplify, and re-engage Advocates. The platform's integrated analytics track Advocate actions and results. ID/Engage Advocates: Connect with current and/or potential Advocates via email, social, web, online communities, account portals, in-product ADVOCATE MARKETING RESOURCES The average LinkedIn user has 400 connections (source: DMR.) An army of 1,000 Advocates can reach one million people with trusted recommendations. (1,000 x 1,000 = 1,000,000.) (source: Zuberance estimate based on Advocate social data above.) In addition, Advocates also reach large audiences on eCommerce sites. HOW TO TURN PASSIVES INTO PROMOTERS The 4-Step Process. Here’s a step-by-step approach for transforming Passives into Promoters: Ask Passives for their feedback. Ask Passives how you can earn their recommendations. For example, a full-service hotel might find that a common complaint among Passives is that its fitness center needs improvement. A consumer electronics company may WHAT'S THE DIFFERENCE BETWEEN "FANS" AND "ADVOCATES Marketers often use the terms "fans" and "Advocates" inter-changeably. Fans and Advocates are more loyal and engaged than other customers. But there are three important differences between the two groups. 1. Advocates go out of their way to recommend your brand and products.&a THE BUSINESS CASE FOR REFERRAL MARKETING Considering referral marketing for your business? Smart move. Referral marketing is a proven, highly cost-effective tactic to generate highly qualified leads, get customers, and boost awareness. Plus, referred-in customers are proven to be 37%OOMA NATION CONTACT
Ooma Nation Contact — Zuberance. Community Contact Forms. Quicken Qlub Contact. Griddy Griddsters Contact. Good2Go Pro Contact. Jenzabar VIP Circle Contact. Ooma Nation Contact. Ooma Leaders Contact. TeamRecovery Contact.
ENGAGEMENT VS. ADVOCACY But, as the chart below shows, advocacy is different and more valuable than engagement. So to sum it up: 1. Be clear on your program or campaign objectives: advocacy or engagement. 2. If advocacy is what you're seeking, provide ways that people can recommend your brand or product. 3. Segment your customers. ZUBERANCE - ADVOCATE MARKETING EXPERTSPLATFORMSERVICESABOUTBLOGSCHEDULE A DEMOLIFELOCK COMMUNITYCONTACT
Expert guidance and best practices. We literally wrote the book on Advocate marketing. “ Wow! “Zuberanceone of top 10 tech startups that wowed us.”. Learn from the Advocate marketing experts. Get "Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force" by Zuberance Founder/CEO Rob Fuggetta. ADVOCATE MARKETING SERVICES Services . Zuberance is a full-service advocate marketing company, not a self-service tool or app. Our advocacy experts manage your advocate marketing programs for you, saving you significant labor costs, time, and effort, while ensuring you get the best results.ABOUT — ZUBERANCE
Profile. Zuberance is the leading full-service Advocate marketing company. We provide hosted Advocate marketing software plus services that enable companies to turn customers and others into Brand Advocates and Brand Ambassadors. Founded in 2008, Zuberance was first to market with a comprehensive Advocate marketing solution. ADVOCATE MARKETING PLATFORM The Zuberance Advocate Marketing Platform enables you to systematically identify/engage, mobilize, amplify, and re-engage Advocates. The platform's integrated analytics track Advocate actions and results. ID/Engage Advocates: Connect with current and/or potential Advocates via email, social, web, online communities, account portals, in-product ADVOCATE MARKETING RESOURCES The average LinkedIn user has 400 connections (source: DMR.) An army of 1,000 Advocates can reach one million people with trusted recommendations. (1,000 x 1,000 = 1,000,000.) (source: Zuberance estimate based on Advocate social data above.) In addition, Advocates also reach large audiences on eCommerce sites. HOW TO TURN PASSIVES INTO PROMOTERS The 4-Step Process. Here’s a step-by-step approach for transforming Passives into Promoters: Ask Passives for their feedback. Ask Passives how you can earn their recommendations. For example, a full-service hotel might find that a common complaint among Passives is that its fitness center needs improvement. A consumer electronics company may WHAT'S THE DIFFERENCE BETWEEN "FANS" AND "ADVOCATES Marketers often use the terms "fans" and "Advocates" inter-changeably. Fans and Advocates are more loyal and engaged than other customers. But there are three important differences between the two groups. 1. Advocates go out of their way to recommend your brand and products.&a THE BUSINESS CASE FOR REFERRAL MARKETING Considering referral marketing for your business? Smart move. Referral marketing is a proven, highly cost-effective tactic to generate highly qualified leads, get customers, and boost awareness. Plus, referred-in customers are proven to be 37%OOMA NATION CONTACT
Ooma Nation Contact — Zuberance. Community Contact Forms. Quicken Qlub Contact. Griddy Griddsters Contact. Good2Go Pro Contact. Jenzabar VIP Circle Contact. Ooma Nation Contact. Ooma Leaders Contact. TeamRecovery Contact.
ENGAGEMENT VS. ADVOCACY But, as the chart below shows, advocacy is different and more valuable than engagement. So to sum it up: 1. Be clear on your program or campaign objectives: advocacy or engagement. 2. If advocacy is what you're seeking, provide ways that people can recommend your brand or product. 3. Segment your customers. ADVOCATE MARKETING PLATFORM The Zuberance Advocate Marketing Platform enables you to systematically identify/engage, mobilize, amplify, and re-engage Advocates. The platform's integrated analytics track Advocate actions and results. ID/Engage Advocates: Connect with current and/or potential Advocates via email, social, web, online communities, account portals, in-product ADVOCATE MARKETING SERVICES Services . Zuberance is a full-service advocate marketing company, not a self-service tool or app. Our advocacy experts manage your advocate marketing programs for you, saving you significant labor costs, time, and effort, while ensuring you get the best results.ABOUT — ZUBERANCE
Profile. Zuberance is the leading full-service Advocate marketing company. We provide hosted Advocate marketing software plus services that enable companies to turn customers and others into Brand Advocates and Brand Ambassadors. Founded in 2008, Zuberance was first to market with a comprehensive Advocate marketing solution. MALWAREBYTES VIP CIRCLE CONTACT Community Contact Forms. Quicken Qlub Contact. Griddy Griddsters Contact. Good2Go Pro Contact. Jenzabar VIP Circle Contact. Ooma Nation Contact. Ooma Leaders Contact. Team Recovery Contact. Malwarebytes VIPCircle Contact.
TOP 5 MARKETING BENEFITS OF ADVOCATE COMMUNITIES Online Advocate communities are hot. Thousands of B2C and B2B brands are creating and launching customer communities, with many of these focused on brand's most passionate customers -- Advocates. Here are the top five marketing benefits your brand can 4 TOP BENEFITS YOU CAN GET FROM AN ADVOCACY Here are five key benefits you can get immediately from a Brand Advocate program (AKA “Brand Ambassador” or “Super Fan” program): 1. Increase awareness and positive WOM. Advocates help you increase awareness and positive Word of Mouth by doing things like posting five-star reviews, stories, photos, videos, shout-outs, andmore on their
HOW TO MEASURE THE VALUE OF ADVOCACY The direct sales value of advocacy can be measured by tracking the number and value of the following items: Sales leads including referral leads generated by Advocates. In-bound traffic from Advocates' friends (clicks and traffic to landing pages, websites, etc.) Conversions that occur from Advocates recommending brands andproducts (customers
WHAT'S A BRAND ADVOCATE WORTH? In the "Answering the Ultimate Question," Satmetrix CEO Richard Owen states that a single Advocate of an enterprise software company is worth $565,000, based primarily on the Advocate's ability to influence the purchase of the average contract value for the company's software solution, which costs well over $1 million. ONE NEGATIVE REVIEW CAN COST YOU 30 CUSTOMERS The following is an excerpt from Rob Fuggetta's forthcoming book about Brand Advocates. One negative review can cost you 30 customers, a study by Convergys found. Using the Convergys research as the baseline, you can see how much one negative review costs a MARCH 21 WEBINAR: THREE SURPRISING FACTS ABOUT BRAND March 21 WEBINAR: Three Surprising Facts About Brand Advocates. Cara Fuggetta. March 15, 2012. REGISTER NOW Date: Wednesday, March 21, 2012. Time: 11:00 AM PST/ 2:00 PM EST. Twitter hashtag: #zuberance. In the social media era, power has shifted from advertising’s Mad Men to millions of trusted Brand Advocates. Zuberance, a social media ZUBERANCE - ADVOCATE MARKETING EXPERTSPLATFORMSERVICESABOUTBLOGSCHEDULE A DEMOLIFELOCK COMMUNITYCONTACT
Expert guidance and best practices. We literally wrote the book on Advocate marketing. “ Wow! “Zuberanceone of top 10 tech startups that wowed us.”. Learn from the Advocate marketing experts. Get "Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force" by Zuberance Founder/CEO Rob Fuggetta. ADVOCATE MARKETING SERVICES Services . Zuberance is a full-service advocate marketing company, not a self-service tool or app. Our advocacy experts manage your advocate marketing programs for you, saving you significant labor costs, time, and effort, while ensuring you get the best results.ABOUT — ZUBERANCE
Profile. Zuberance is the leading full-service Advocate marketing company. We provide hosted Advocate marketing software plus services that enable companies to turn customers and others into Brand Advocates and Brand Ambassadors. Founded in 2008, Zuberance was first to market with a comprehensive Advocate marketing solution. ADVOCATE MARKETING PLATFORM The Zuberance Advocate Marketing Platform enables you to systematically identify/engage, mobilize, amplify, and re-engage Advocates. The platform's integrated analytics track Advocate actions and results. ID/Engage Advocates: Connect with current and/or potential Advocates via email, social, web, online communities, account portals, in-product ADVOCATE MARKETING RESOURCES The average LinkedIn user has 400 connections (source: DMR.) An army of 1,000 Advocates can reach one million people with trusted recommendations. (1,000 x 1,000 = 1,000,000.) (source: Zuberance estimate based on Advocate social data above.) In addition, Advocates also reach large audiences on eCommerce sites. CONTACT US — ZUBERANCE Yes. Maybe. No. Zuberance Services. Select the products & services you are interested in. Advocate Reviews. Advocate Stories. Advocate Referrals. Advocate Answers (lead generation) HOW TO TURN PASSIVES INTO PROMOTERS The 4-Step Process. Here’s a step-by-step approach for transforming Passives into Promoters: Ask Passives for their feedback. Ask Passives how you can earn their recommendations. For example, a full-service hotel might find that a common complaint among Passives is that its fitness center needs improvement. A consumer electronics company may WHAT'S THE DIFFERENCE BETWEEN "FANS" AND "ADVOCATES Marketers often use the terms "fans" and "Advocates" inter-changeably. Fans and Advocates are more loyal and engaged than other customers. But there are three important differences between the two groups. 1. Advocates go out of their way to recommend your brand and products.&a THE BUSINESS CASE FOR REFERRAL MARKETING Considering referral marketing for your business? Smart move. Referral marketing is a proven, highly cost-effective tactic to generate highly qualified leads, get customers, and boost awareness. Plus, referred-in customers are proven to be 37% ENGAGEMENT VS. ADVOCACY But, as the chart below shows, advocacy is different and more valuable than engagement. So to sum it up: 1. Be clear on your program or campaign objectives: advocacy or engagement. 2. If advocacy is what you're seeking, provide ways that people can recommend your brand or product. 3. Segment your customers. ZUBERANCE - ADVOCATE MARKETING EXPERTSPLATFORMSERVICESABOUTBLOGSCHEDULE A DEMOLIFELOCK COMMUNITYCONTACT
Expert guidance and best practices. We literally wrote the book on Advocate marketing. “ Wow! “Zuberanceone of top 10 tech startups that wowed us.”. Learn from the Advocate marketing experts. Get "Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force" by Zuberance Founder/CEO Rob Fuggetta. ADVOCATE MARKETING SERVICES Services . Zuberance is a full-service advocate marketing company, not a self-service tool or app. Our advocacy experts manage your advocate marketing programs for you, saving you significant labor costs, time, and effort, while ensuring you get the best results.ABOUT — ZUBERANCE
Profile. Zuberance is the leading full-service Advocate marketing company. We provide hosted Advocate marketing software plus services that enable companies to turn customers and others into Brand Advocates and Brand Ambassadors. Founded in 2008, Zuberance was first to market with a comprehensive Advocate marketing solution. ADVOCATE MARKETING PLATFORM The Zuberance Advocate Marketing Platform enables you to systematically identify/engage, mobilize, amplify, and re-engage Advocates. The platform's integrated analytics track Advocate actions and results. ID/Engage Advocates: Connect with current and/or potential Advocates via email, social, web, online communities, account portals, in-product ADVOCATE MARKETING RESOURCES The average LinkedIn user has 400 connections (source: DMR.) An army of 1,000 Advocates can reach one million people with trusted recommendations. (1,000 x 1,000 = 1,000,000.) (source: Zuberance estimate based on Advocate social data above.) In addition, Advocates also reach large audiences on eCommerce sites. CONTACT US — ZUBERANCE Yes. Maybe. No. Zuberance Services. Select the products & services you are interested in. Advocate Reviews. Advocate Stories. Advocate Referrals. Advocate Answers (lead generation) HOW TO TURN PASSIVES INTO PROMOTERS The 4-Step Process. Here’s a step-by-step approach for transforming Passives into Promoters: Ask Passives for their feedback. Ask Passives how you can earn their recommendations. For example, a full-service hotel might find that a common complaint among Passives is that its fitness center needs improvement. A consumer electronics company may WHAT'S THE DIFFERENCE BETWEEN "FANS" AND "ADVOCATES Marketers often use the terms "fans" and "Advocates" inter-changeably. Fans and Advocates are more loyal and engaged than other customers. But there are three important differences between the two groups. 1. Advocates go out of their way to recommend your brand and products.&a THE BUSINESS CASE FOR REFERRAL MARKETING Considering referral marketing for your business? Smart move. Referral marketing is a proven, highly cost-effective tactic to generate highly qualified leads, get customers, and boost awareness. Plus, referred-in customers are proven to be 37% ENGAGEMENT VS. ADVOCACY But, as the chart below shows, advocacy is different and more valuable than engagement. So to sum it up: 1. Be clear on your program or campaign objectives: advocacy or engagement. 2. If advocacy is what you're seeking, provide ways that people can recommend your brand or product. 3. Segment your customers.ABOUT — ZUBERANCE
Profile. Zuberance is the leading full-service Advocate marketing company. We provide hosted Advocate marketing software plus services that enable companies to turn customers and others into Brand Advocates and Brand Ambassadors. Founded in 2008, Zuberance was first to market with a comprehensive Advocate marketing solution. ADVOCATE MARKETING RESOURCES The average LinkedIn user has 400 connections (source: DMR.) An army of 1,000 Advocates can reach one million people with trusted recommendations. (1,000 x 1,000 = 1,000,000.) (source: Zuberance estimate based on Advocate social data above.) In addition, Advocates also reach large audiences on eCommerce sites.OOMA NATION CONTACT
Ooma Nation Contact — Zuberance. Community Contact Forms. Quicken Qlub Contact. Griddy Griddsters Contact. Good2Go Pro Contact. Jenzabar VIP Circle Contact. Ooma Nation Contact. Ooma Leaders Contact. TeamRecovery Contact.
4 TOP BENEFITS YOU CAN GET FROM AN ADVOCACY Here are five key benefits you can get immediately from a Brand Advocate program (AKA “Brand Ambassador” or “Super Fan” program): 1. Increase awareness and positive WOM. Advocates help you increase awareness and positive Word of Mouth by doing things like posting five-star reviews, stories, photos, videos, shout-outs, andmore on their
WHAT’S A CUSTOMER ADVOCACY PROGRAM, AND WHY DO YOU NEED A customer advocacy program (AKA “Advocate marketing program”) is a marketing program that encourages and enables your highly-satisfied customers to pro-actively recommend your company and its products/services to friends, peers, and others. 2. TOP 5 MARKETING BENEFITS OF ADVOCATE COMMUNITIES Online Advocate communities are hot. Thousands of B2C and B2B brands are creating and launching customer communities, with many of these focused on brand's most passionate customers -- Advocates. Here are the top five marketing benefits your brand can WHY DO PEOPLE SHARE? A whopping 94% of participants said they share because they think the information is useful to the recipient – they want to help. Sharing has made us hyper-aware of the things that we do. We want to tell people about them because we want to enrich the lives of others. This was the number one reason for sharing, behind “nourishing HOW TO MEASURE THE VALUE OF ADVOCACY The direct sales value of advocacy can be measured by tracking the number and value of the following items: Sales leads including referral leads generated by Advocates. In-bound traffic from Advocates' friends (clicks and traffic to landing pages, websites, etc.) Conversions that occur from Advocates recommending brands andproducts (customers
ONE NEGATIVE REVIEW CAN COST YOU 30 CUSTOMERS The following is an excerpt from Rob Fuggetta's forthcoming book about Brand Advocates. One negative review can cost you 30 customers, a study by Convergys found. Using the Convergys research as the baseline, you can see how much one negative review costs a TOP 5 REASONS BRANDS SHOULD NOT INCENTIVIZE ADVOCATES TO (This post was originally published on WOMMA's "All Things WOM" blog.). A key takeaway from this year’s WOMM-U is that brand advocacy is hot! Not only was it a topic of many of the panel discussions, but also a recent IBM study stated that advocacy is the #1 priority for CMO’s worldwide. Let’s take a look at a key principle of brand advocacy: Don’t incentivize Advocates.Home
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TURN YOUR CUSTOMERS INTO BRAND ADVOCATES & BRAND AMBASSADORS _Drive Positive Word of Mouth & Sales_Get a Demo
WHO IS ZUBERANCE?
Zuberance is a full-service Word of Mouth marketing company. We create, manage, and power Brand Advocate & Brand Ambassador programs that drive positive Word ofMouth and sales.
1,000+
CAMPAIGNS DELIVERED
10M+
ADVOCATES MOBILIZED
$10B+
SALES IMPACTED
------------------------- > ““Zuberance is addictive.”” — Senior marketer for leading software companyPOWERING ADVOCACY
ALL-IN-ONE ADVOCATE MARKETING PLATFORM GET THE HIGHEST ADVOCATE MARKETING ROI.ADVOCATE REVIEWS
Boost your ratings on third-party sites with SEO-friendly reviews.ADVOCATE STORIES
Get valuable Advocate testimonials, case studies, videos, and more.ADVOCATE REFERRALS
Generate thousands of referral leads that turn into sales.ADVOCATE ANSWERS®
Get Advocates to answer prospects’ questions, driving leads andsales.
ADVOCATE HUB
Create an online hub for your Advocates, and reward them.ADVOCATE ANALYTICS
Track and optimize campaign results in real time. ------------------------- > “I love Zuberance as an effective, turn-key solution.” — Jay Baer, Social Media GuruHOW WE DO IT
IDENTIFY
We identify Advocates via brief online surveys, social listening, and direct Advocate engagement. In short, we build your database ofAdvocates.
MOBILIZE
We make it easy for Advocates to recommend your brand and products via positive reviews, stories, referrals, communities, and more.TRACK
We measure and optimize Advocate marketing results. Plus, we give you custom reports and actionable Advocate insights. ------------------------- FULL-SERVICE ADVOCATE MARKETING Zuberance isn't a self-service advocacy tool or widget. We're a complete, full-service Advocate marketing solution. We make Advocate marketing easy for you, saving you time and money plus maximizing results.ADVOCACY PLATFORM
Complete platform with Advocate applications, publishing, and integrated analytics.ADVOCACY SERVICES
We design, develop, and manage Advocate marketing programs and campaigns for you, from end-to-end.ADVOCACY EXPERTISE
Expert guidance and best practices. We literally wrote the book onAdvocate marketing.
------------------------- > “Wow! “Zuberance…one of top 10 tech startups that wowed> us.””
— iMedia Connection _Learn from the Advocate marketing experts. Get "Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force" by Zuberance Founder/CEO Rob Fuggetta._Back to Top
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