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ABOUT US | WHATRUNSWHERE About Us. WhatRunsWhere® is a competitive intelligence service for online media buying. We help online and mobile advertisers buy more intelligently, discover new traffic sources, and keep an eye on their competition. We are currently in 5 markets and have been an industry standard since 2011. WRW BLOG - WHATRUNSWHERE © 2020 WhatRunsWhere.com All Rights Reserved. 501 Santa Monica Blvd Suite 301 Santa Monica, CA 90401 3 STEPS TO CREATING AN EFFECTIVE AD Assess the Competition. Conducting a full competitive analysis to get to know your competition a little better is good advice. But let's start smaller. Scope out your competition with clear ad analysis to pinpoint where they receive the best exposure and engagements. WhatRunsWhere provides in-depth insights into your competitor's ads,including
4 WAYS TO OPTIMIZE YOUR LANDING PAGES NOW It’s clear – Download Now. Motivates your audience to take action – Boost Your ROI. Creates a sense of urgency – Claim Your Offer Now. CTA button uses actionable colors – Red, Orange. When a visitor arrives at your landing page, it’s crucial they know exactly what to do and why it’s important they do so RIGHT NOW. TERMS AND CONDITIONS Terms and Conditions. 1. Scope and Application. By registering to use this website (the "Website") located at WhatRunsWhere.com You - the party entering ordering information ("You") - are entering into a legally binding agreement (the "Agreement") with us, WhatRunsWhere, Inc, ("Company"), the owners and operators of the Website effective asof
PROGRAMMATIC MEDIA BUYING 101: WHAT ARE PROGRAMMATIC AD BUYS? In short, programmatic media or ad buying is the use of technology to automate and optimize the ad buying process in real-time. A simplified example of programmatic is the use of ad networks like AdWords, which is powered by algorithms, to serve highly targeted ads at viewers. But programmatic has evolved to be much more complex than this. EYE-CATCHING ADS: 5 RULES FOR DISPLAY & MOBILE MARKETERS Here are 5 rules that every display and mobile marketer needs to create eye-catching display ads. 1. Don’t Bother With Stock Photos. Here is the truth about stock photos: they are dull, boring and definitely do not catch much attention. Never mind they were probably used a few hundred times by other sites. BUILD ADS THAT CONVERT: LEARNING FROM PROGRESSIVE With such great performance online, it is time to take a page or two from their books. 1. Progressive’s Top Desktop Display Ads. Taking a look at all these display ads it is clear to see some of the different elements that they are testing in their ads. Color— For branding purposes, they tend to stick their signature blue and orange RING RING! IT'S PAY PER CALL Image credit Pay Per Call has been around for awhile but it’s only recently catching on as advertisers take the leap to investing more in mobile marketing. If you are wondering how it’s promoted, here is a good overview by Ring Partner of the types of promotions being utilized to drive calls. In AD INTELLIGENCE: NATIVE AD SPY TOOL FOR COMPETITOR DISPLAY ADSFEATURESPRICINGBLOGAFFILIATE PROGRAMHELPNIKE VS. UNDER ARMOUR Easily identify winning campaigns to inform your own strategy. Find new traffic sources and reach larger audiences with ad intelligence. Access best-in-class data across 5 of the largest online markets. Stay up-to-date on the ins and outs of your competitors' display ad strategies. Understand key trends across desktop, mobile and nativechannels.
ABOUT US | WHATRUNSWHERE About Us. WhatRunsWhere® is a competitive intelligence service for online media buying. We help online and mobile advertisers buy more intelligently, discover new traffic sources, and keep an eye on their competition. We are currently in 5 markets and have been an industry standard since 2011. WRW BLOG - WHATRUNSWHERE © 2020 WhatRunsWhere.com All Rights Reserved. 501 Santa Monica Blvd Suite 301 Santa Monica, CA 90401 3 STEPS TO CREATING AN EFFECTIVE AD Assess the Competition. Conducting a full competitive analysis to get to know your competition a little better is good advice. But let's start smaller. Scope out your competition with clear ad analysis to pinpoint where they receive the best exposure and engagements. WhatRunsWhere provides in-depth insights into your competitor's ads,including
4 WAYS TO OPTIMIZE YOUR LANDING PAGES NOW It’s clear – Download Now. Motivates your audience to take action – Boost Your ROI. Creates a sense of urgency – Claim Your Offer Now. CTA button uses actionable colors – Red, Orange. When a visitor arrives at your landing page, it’s crucial they know exactly what to do and why it’s important they do so RIGHT NOW. TERMS AND CONDITIONS Terms and Conditions. 1. Scope and Application. By registering to use this website (the "Website") located at WhatRunsWhere.com You - the party entering ordering information ("You") - are entering into a legally binding agreement (the "Agreement") with us, WhatRunsWhere, Inc, ("Company"), the owners and operators of the Website effective asof
PROGRAMMATIC MEDIA BUYING 101: WHAT ARE PROGRAMMATIC AD BUYS? In short, programmatic media or ad buying is the use of technology to automate and optimize the ad buying process in real-time. A simplified example of programmatic is the use of ad networks like AdWords, which is powered by algorithms, to serve highly targeted ads at viewers. But programmatic has evolved to be much more complex than this. EYE-CATCHING ADS: 5 RULES FOR DISPLAY & MOBILE MARKETERS Here are 5 rules that every display and mobile marketer needs to create eye-catching display ads. 1. Don’t Bother With Stock Photos. Here is the truth about stock photos: they are dull, boring and definitely do not catch much attention. Never mind they were probably used a few hundred times by other sites. BUILD ADS THAT CONVERT: LEARNING FROM PROGRESSIVE With such great performance online, it is time to take a page or two from their books. 1. Progressive’s Top Desktop Display Ads. Taking a look at all these display ads it is clear to see some of the different elements that they are testing in their ads. Color— For branding purposes, they tend to stick their signature blue and orange RING RING! IT'S PAY PER CALL Image credit Pay Per Call has been around for awhile but it’s only recently catching on as advertisers take the leap to investing more in mobile marketing. If you are wondering how it’s promoted, here is a good overview by Ring Partner of the types of promotions being utilized to drive calls. In 3 STEPS TO CREATING AN EFFECTIVE AD Assess the Competition. Conducting a full competitive analysis to get to know your competition a little better is good advice. But let's start smaller. Scope out your competition with clear ad analysis to pinpoint where they receive the best exposure and engagements. WhatRunsWhere provides in-depth insights into your competitor's ads,including
4 WAYS TO OPTIMIZE YOUR LANDING PAGES NOW It’s clear – Download Now. Motivates your audience to take action – Boost Your ROI. Creates a sense of urgency – Claim Your Offer Now. CTA button uses actionable colors – Red, Orange. When a visitor arrives at your landing page, it’s crucial they know exactly what to do and why it’s important they do so RIGHT NOW. TERMS AND CONDITIONS Terms and Conditions. 1. Scope and Application. By registering to use this website (the "Website") located at WhatRunsWhere.com You - the party entering ordering information ("You") - are entering into a legally binding agreement (the "Agreement") with us, WhatRunsWhere, Inc, ("Company"), the owners and operators of the Website effective asof
COMPETITIVE ADVERTISING AND AD SPY TOOLS: WHATRUNSWHERE Competitive Advertising: Promotional technique in which an advertiser claims the superiority of its product over competing product (s) by direct or indirect comparison. If other products are mentioned by their name (and not as ‘brand X,’ ‘brand Y,’ etc.) the owners of those brands may challenge the fairness of the comparison in acourt.
RING RING! IT'S PAY PER CALL Image credit Pay Per Call has been around for awhile but it’s only recently catching on as advertisers take the leap to investing more in mobile marketing. If you are wondering how it’s promoted, here is a good overview by Ring Partner of the types of promotions being utilized to drive calls. In 4 SPLIT TEST STRATEGIES FOR EFFECTIVE ONLINE ADVERTISING While performing split tests helps improve our campaign results and improve ROI, sometimes trying to think up new ideas of what to test can get a little exhausting, especially with the fear of wasting too many dollars testing ads. 5 TOP-PERFORMING EXAMPLES FOR YOUR BLACK FRIDAY STRATEGY Mod Cloth. Most advertisers drop most of their own branding in favour of dark colours for Black Friday. Mod Cloth, however, keeps it original by maintaining their girly and unique look – with only the copy making it evident what the ad is for. MEET THE TEAM: JORDAN MATHESON, CUSTOMER SUCCESS MANAGER Hands down my favorite feature. If you ever have any questions please feel free to email Jordan at jordan@whatrunswhere.com. All of our awesome support staff can be reached by phone at (888) 606-7335, or of course via Live Chat Monday to Friday from 10 AM to 6 PM EST. Tweet. MEET THE TEAM: JONATHAN MARMOR, ACCOUNT EXECUTIVE The life of a WhatRunsWhere sales team member is one of jet setting, spying, and networking – pretty glamorous, right? But in all seriousness, our sales team knows how to stay ahead of the curve with getting our product to the people who need it. WEBINAR RECAP: USING DATA TO DESIGN SMARTER ONLINE AD Yesterday, our COO, Max Teitelbaum and ReTargeter’s Senior Director of Marketing, Hafez Adel hosted a Webinar on how you can use data to lift your advertising ROI, better target your audience and place your campaigns with precision. Here’s a recap of the session and 10 key takeaways: Smart advertising is methodical, data-driven and targeted. AD INTELLIGENCE: NATIVE AD SPY TOOL FOR COMPETITOR DISPLAY ADSFEATURESPRICINGBLOGAFFILIATE PROGRAMHELPNIKE VS. UNDER ARMOUR Easily identify winning campaigns to inform your own strategy. Find new traffic sources and reach larger audiences with ad intelligence. Access best-in-class data across 5 of the largest online markets. Stay up-to-date on the ins and outs of your competitors' display ad strategies. Understand key trends across desktop, mobile and nativechannels.
ABOUT US | WHATRUNSWHERE About Us. WhatRunsWhere® is a competitive intelligence service for online media buying. We help online and mobile advertisers buy more intelligently, discover new traffic sources, and keep an eye on their competition. We are currently in 5 markets and have been an industry standard since 2011. COMPETITIVE MARKET ANALYSIS FOR DIGITAL AD STRATEGIES Whether you're researching the intricate details of a campaign or just looking for a high-level snapshot of the digital ad landscape, WhatRunsWhere has all the competitive market analysis tools you need to eliminate the guesswork and start finding strategies that work. WRW BLOG - WHATRUNSWHERE © 2020 WhatRunsWhere.com All Rights Reserved. 501 Santa Monica Blvd Suite 301 Santa Monica, CA 90401 COMPETITIVE LANDSCAPE ANALYSIS FOR DIGITAL BUSINESS STRATEGY We currently cover the United States, Canada, United Kingdom, Germany and Australia. With over 90k advertisers, 20k sites and 500 ad tech services, our data in these regions is WHATRUNSWHERE KNOWLEDGE BASE About WhatRunsWhere Data. Networks, Countries, Categories, Adult, and FAQ. 15 articles . How To Search, Entity Profiles and Tracker. Advertiser, Site, Network and TERMS AND CONDITIONS Terms and Conditions. 1. Scope and Application. By registering to use this website (the "Website") located at WhatRunsWhere.com You - the party entering ordering information ("You") - are entering into a legally binding agreement (the "Agreement") with us, WhatRunsWhere, Inc, ("Company"), the owners and operators of the Website effective asof
PROGRAMMATIC MEDIA BUYING 101: WHAT ARE PROGRAMMATIC AD BUYS? In short, programmatic media or ad buying is the use of technology to automate and optimize the ad buying process in real-time. A simplified example of programmatic is the use of ad networks like AdWords, which is powered by algorithms, to serve highly targeted ads at viewers. But programmatic has evolved to be much more complex than this. COMPARATIVE ADVERTISING EXAMPLES, COMPETITOR INSIGHTS Understanding who your competition is important, but knowing what they are doing to gain your potential customers is vital for every business.Keeping a pulse on competitive analysis helps to give your brand all kinds of advantages. Information that helps them to improve how they reach more customers will most likely help you as well.You can also use your competition’s shortcomings to your PRIVACY | WHATRUNSWHERE © 2020 WhatRunsWhere.com All Rights Reserved. 501 Santa Monica Blvd Suite 301 Santa Monica, CA 90401 AD INTELLIGENCE: NATIVE AD SPY TOOL FOR COMPETITOR DISPLAY ADSFEATURESPRICINGBLOGAFFILIATE PROGRAMHELPNIKE VS. UNDER ARMOUR Easily identify winning campaigns to inform your own strategy. Find new traffic sources and reach larger audiences with ad intelligence. Access best-in-class data across 5 of the largest online markets. Stay up-to-date on the ins and outs of your competitors' display ad strategies. Understand key trends across desktop, mobile and nativechannels.
ABOUT US | WHATRUNSWHERE About Us. WhatRunsWhere® is a competitive intelligence service for online media buying. We help online and mobile advertisers buy more intelligently, discover new traffic sources, and keep an eye on their competition. We are currently in 5 markets and have been an industry standard since 2011. COMPETITIVE MARKET ANALYSIS FOR DIGITAL AD STRATEGIES Whether you're researching the intricate details of a campaign or just looking for a high-level snapshot of the digital ad landscape, WhatRunsWhere has all the competitive market analysis tools you need to eliminate the guesswork and start finding strategies that work. WRW BLOG - WHATRUNSWHERE © 2020 WhatRunsWhere.com All Rights Reserved. 501 Santa Monica Blvd Suite 301 Santa Monica, CA 90401 COMPETITIVE LANDSCAPE ANALYSIS FOR DIGITAL BUSINESS STRATEGY We currently cover the United States, Canada, United Kingdom, Germany and Australia. With over 90k advertisers, 20k sites and 500 ad tech services, our data in these regions is WHATRUNSWHERE KNOWLEDGE BASE About WhatRunsWhere Data. Networks, Countries, Categories, Adult, and FAQ. 15 articles . How To Search, Entity Profiles and Tracker. Advertiser, Site, Network and TERMS AND CONDITIONS Terms and Conditions. 1. Scope and Application. By registering to use this website (the "Website") located at WhatRunsWhere.com You - the party entering ordering information ("You") - are entering into a legally binding agreement (the "Agreement") with us, WhatRunsWhere, Inc, ("Company"), the owners and operators of the Website effective asof
PROGRAMMATIC MEDIA BUYING 101: WHAT ARE PROGRAMMATIC AD BUYS? In short, programmatic media or ad buying is the use of technology to automate and optimize the ad buying process in real-time. A simplified example of programmatic is the use of ad networks like AdWords, which is powered by algorithms, to serve highly targeted ads at viewers. But programmatic has evolved to be much more complex than this. COMPARATIVE ADVERTISING EXAMPLES, COMPETITOR INSIGHTS Understanding who your competition is important, but knowing what they are doing to gain your potential customers is vital for every business.Keeping a pulse on competitive analysis helps to give your brand all kinds of advantages. Information that helps them to improve how they reach more customers will most likely help you as well.You can also use your competition’s shortcomings to your PRIVACY | WHATRUNSWHERE © 2020 WhatRunsWhere.com All Rights Reserved. 501 Santa Monica Blvd Suite 301 Santa Monica, CA 90401 WRW BLOG - WHATRUNSWHERE © 2020 WhatRunsWhere.com All Rights Reserved. 501 Santa Monica Blvd Suite 301 Santa Monica, CA 90401 WHATRUNSWHERE KNOWLEDGE BASE About WhatRunsWhere Data. Networks, Countries, Categories, Adult, and FAQ. 15 articles . How To Search, Entity Profiles and Tracker. Advertiser, Site, Network and 3 STEPS TO CREATING AN EFFECTIVE AD Assess the Competition. Conducting a full competitive analysis to get to know your competition a little better is good advice. But let's start smaller. Scope out your competition with clear ad analysis to pinpoint where they receive the best exposure and engagements. WhatRunsWhere provides in-depth insights into your competitor's ads,including
4 WAYS TO OPTIMIZE YOUR LANDING PAGES NOW It’s clear – Download Now. Motivates your audience to take action – Boost Your ROI. Creates a sense of urgency – Claim Your Offer Now. CTA button uses actionable colors – Red, Orange. When a visitor arrives at your landing page, it’s crucial they know exactly what to do and why it’s important they do so RIGHT NOW. EYE-CATCHING ADS: 5 RULES FOR DISPLAY & MOBILE MARKETERS Here are 5 rules that every display and mobile marketer needs to create eye-catching display ads. 1. Don’t Bother With Stock Photos. Here is the truth about stock photos: they are dull, boring and definitely do not catch much attention. Never mind TOP AD NETWORKS & PROGRAMMATIC AD EXCHANGES: MEDIA BUYING 101 Ad Exchanges were an innovation in the digital ad landscape to combat some of the complexities and inefficiencies of the ad buying process. An ad exchange, like DoubleClick (Google), Microsoft Media Network, OpenX, and AppNexus, is a marketplace that auctions ad impressions in real-time, among multiple bidding advertisers and/or networks and BATTLE OF THE BRANDS: NIKE VS. UNDER ARMOUR Under Armour - WhatRunsWhere. Battle of the Brands: Nike vs. Under Armour. So last month, the NBA finals went out with a bang as the Golden State Warriors won its first NBA title in 40 years. Cue the fanfare for #dubnation (meanwhile tears stream for Cavs fans). Cue also the insane celebrity brand endorsements. BUILD ADS THAT CONVERT: LEARNING FROM PROGRESSIVE With such great performance online, it is time to take a page or two from their books. 1. Progressive’s Top Desktop Display Ads. Taking a look at all these display ads it is clear to see some of the different elements that they are testing in their ads. Color— For branding purposes, they tend to stick their signature blue and orange 5 LANDING PAGE OPTIMIZATIONS & TEST STRATEGIES FOR RESULTS Only 52% of advertisers test their landing pages for optimization. To help cut down on the guesswork, take a look at what these 5 advertisers are split testing in their landing pages. MEET THE MEDIA BUYER: MIKE WILLIAMS OF RING PARTNER Our next media buying expert is Mike Williams. Having started his online marketing career in 2004, he has a wealth of experience in lead generation, search engine marketing, landing page optimization, web marketing strategy, email marketing and social media marketing. Mike is currently the Network Manager at Ring Partner where he oversees thenetwork advertisers
AD INTELLIGENCE: NATIVE AD SPY TOOL FOR COMPETITOR DISPLAY ADSFEATURESPRICINGBLOGAFFILIATE PROGRAMHELPNIKE VS. UNDER ARMOUR Easily identify winning campaigns to inform your own strategy. Find new traffic sources and reach larger audiences with ad intelligence. Access best-in-class data across 5 of the largest online markets. Stay up-to-date on the ins and outs of your competitors' display ad strategies. Understand key trends across desktop, mobile and nativechannels.
ABOUT US | WHATRUNSWHERE About Us. WhatRunsWhere® is a competitive intelligence service for online media buying. We help online and mobile advertisers buy more intelligently, discover new traffic sources, and keep an eye on their competition. We are currently in 5 markets and have been an industry standard since 2011. COMPETITIVE MARKET ANALYSIS FOR DIGITAL AD STRATEGIES Whether you're researching the intricate details of a campaign or just looking for a high-level snapshot of the digital ad landscape, WhatRunsWhere has all the competitive market analysis tools you need to eliminate the guesswork and start finding strategies that work. WRW BLOG - WHATRUNSWHERE © 2020 WhatRunsWhere.com All Rights Reserved. 501 Santa Monica Blvd Suite 301 Santa Monica, CA 90401 COMPETITIVE LANDSCAPE ANALYSIS FOR DIGITAL BUSINESS STRATEGY We currently cover the United States, Canada, United Kingdom, Germany and Australia. With over 90k advertisers, 20k sites and 500 ad tech services, our data in these regions is WHATRUNSWHERE KNOWLEDGE BASE About WhatRunsWhere Data. Networks, Countries, Categories, Adult, and FAQ. 15 articles . How To Search, Entity Profiles and Tracker. Advertiser, Site, Network and 4 WAYS TO OPTIMIZE YOUR LANDING PAGES NOW It’s clear – Download Now. Motivates your audience to take action – Boost Your ROI. Creates a sense of urgency – Claim Your Offer Now. CTA button uses actionable colors – Red, Orange. When a visitor arrives at your landing page, it’s crucial they know exactly what to do and why it’s important they do so RIGHT NOW. TERMS AND CONDITIONS Terms and Conditions. 1. Scope and Application. By registering to use this website (the "Website") located at WhatRunsWhere.com You - the party entering ordering information ("You") - are entering into a legally binding agreement (the "Agreement") with us, WhatRunsWhere, Inc, ("Company"), the owners and operators of the Website effective asof
COMPARATIVE ADVERTISING EXAMPLES, COMPETITOR INSIGHTS Understanding who your competition is important, but knowing what they are doing to gain your potential customers is vital for every business.Keeping a pulse on competitive analysis helps to give your brand all kinds of advantages. Information that helps them to improve how they reach more customers will most likely help you as well.You can also use your competition’s shortcomings to your PROGRAMMATIC MEDIA BUYING 101: WHAT ARE PROGRAMMATIC AD BUYS? In short, programmatic media or ad buying is the use of technology to automate and optimize the ad buying process in real-time. A simplified example of programmatic is the use of ad networks like AdWords, which is powered by algorithms, to serve highly targeted ads at viewers. But programmatic has evolved to be much more complex than this. AD INTELLIGENCE: NATIVE AD SPY TOOL FOR COMPETITOR DISPLAY ADSFEATURESPRICINGBLOGAFFILIATE PROGRAMHELPNIKE VS. UNDER ARMOUR Easily identify winning campaigns to inform your own strategy. Find new traffic sources and reach larger audiences with ad intelligence. Access best-in-class data across 5 of the largest online markets. Stay up-to-date on the ins and outs of your competitors' display ad strategies. Understand key trends across desktop, mobile and nativechannels.
ABOUT US | WHATRUNSWHERE About Us. WhatRunsWhere® is a competitive intelligence service for online media buying. We help online and mobile advertisers buy more intelligently, discover new traffic sources, and keep an eye on their competition. We are currently in 5 markets and have been an industry standard since 2011. COMPETITIVE MARKET ANALYSIS FOR DIGITAL AD STRATEGIES Whether you're researching the intricate details of a campaign or just looking for a high-level snapshot of the digital ad landscape, WhatRunsWhere has all the competitive market analysis tools you need to eliminate the guesswork and start finding strategies that work. WRW BLOG - WHATRUNSWHERE © 2020 WhatRunsWhere.com All Rights Reserved. 501 Santa Monica Blvd Suite 301 Santa Monica, CA 90401 COMPETITIVE LANDSCAPE ANALYSIS FOR DIGITAL BUSINESS STRATEGY We currently cover the United States, Canada, United Kingdom, Germany and Australia. With over 90k advertisers, 20k sites and 500 ad tech services, our data in these regions is WHATRUNSWHERE KNOWLEDGE BASE About WhatRunsWhere Data. Networks, Countries, Categories, Adult, and FAQ. 15 articles . How To Search, Entity Profiles and Tracker. Advertiser, Site, Network and 4 WAYS TO OPTIMIZE YOUR LANDING PAGES NOW It’s clear – Download Now. Motivates your audience to take action – Boost Your ROI. Creates a sense of urgency – Claim Your Offer Now. CTA button uses actionable colors – Red, Orange. When a visitor arrives at your landing page, it’s crucial they know exactly what to do and why it’s important they do so RIGHT NOW. TERMS AND CONDITIONS Terms and Conditions. 1. Scope and Application. By registering to use this website (the "Website") located at WhatRunsWhere.com You - the party entering ordering information ("You") - are entering into a legally binding agreement (the "Agreement") with us, WhatRunsWhere, Inc, ("Company"), the owners and operators of the Website effective asof
COMPARATIVE ADVERTISING EXAMPLES, COMPETITOR INSIGHTS Understanding who your competition is important, but knowing what they are doing to gain your potential customers is vital for every business.Keeping a pulse on competitive analysis helps to give your brand all kinds of advantages. Information that helps them to improve how they reach more customers will most likely help you as well.You can also use your competition’s shortcomings to your PROGRAMMATIC MEDIA BUYING 101: WHAT ARE PROGRAMMATIC AD BUYS? In short, programmatic media or ad buying is the use of technology to automate and optimize the ad buying process in real-time. A simplified example of programmatic is the use of ad networks like AdWords, which is powered by algorithms, to serve highly targeted ads at viewers. But programmatic has evolved to be much more complex than this. 4 WAYS TO OPTIMIZE YOUR LANDING PAGES NOW It’s clear – Download Now. Motivates your audience to take action – Boost Your ROI. Creates a sense of urgency – Claim Your Offer Now. CTA button uses actionable colors – Red, Orange. When a visitor arrives at your landing page, it’s crucial they know exactly what to do and why it’s important they do so RIGHT NOW. MEDIA BUYING CALCULATOR: HOW PROFITABLE ARE YOUR CAMPAIGNS Are your media buys pulling in a positive ROI, or wasting valuable dollars? With so many factors at play, it can be hard to tell. Introducing our Media Buying Calculator — Now you can easily project the value of a campaign and predict your return on investment.. This tool will prove helpful when both pre-planning a campaign and calculating the outcome of a campaign. 4 TIPS FOR LEAD GENERATION 4) Don’t shy from social. Don’t limit the nurturing potential of social networks by using a one-size-fits-all strategy. Instead, draw on the strengths of each social platform to share stories and gather feedback from interested customers. Sites like Quora and LinkedIn allow you to provide valuable insights and establish yourself as a thought leader, while Facebook and Twitter are great for COMPETITIVE ADVERTISING AND AD SPY TOOLS: WHATRUNSWHERE Competitive Advertising: Promotional technique in which an advertiser claims the superiority of its product over competing product (s) by direct or indirect comparison. If other products are mentioned by their name (and not as ‘brand X,’ ‘brand Y,’ etc.) the owners of those brands may challenge the fairness of the comparison in acourt.
WRW BLOG | GOOGLE DISPLAY NETWORK Google Display Network | BUILD ADS THAT CONVERT: LEARNING FROM PROGRESSIVE With such great performance online, it is time to take a page or two from their books. 1. Progressive’s Top Desktop Display Ads. Taking a look at all these display ads it is clear to see some of the different elements that they are testing in their ads. Color— For branding purposes, they tend to stick their signature blue and orange TOP AD NETWORKS & PROGRAMMATIC AD EXCHANGES: MEDIA BUYING 101 Ad Exchanges were an innovation in the digital ad landscape to combat some of the complexities and inefficiencies of the ad buying process. An ad exchange, like DoubleClick (Google), Microsoft Media Network, OpenX, and AppNexus, is a marketplace that auctions ad impressions in real-time, among multiple bidding advertisers and/or networks and UPDATE! NEW NATIVE ADVERTISING SEARCH RESULT FEATURE 4. Discover ads being served on top publishers: WhatRunsWhere enables users to analyze top native ad campaigns from various perspectives.In addition to looking at specific brands and advertisers, you can also learn how to optimize native ad campaigns by analyzing native ads found on top publishers like BBC, Mashable, and The Atlantic. DEAR ADVERTISERS: IT’S OK TO BE BRILLIANTLY FLAWED It turns out most consumers react the same way when companies respond with good intentions – they are usually forgiving Too often, ego prevents advertisers and consumers from connecting in useful ways. Hoover got it right here and demonstrated that it’s okay to be flawed and when handled properly, winning back business is stillpossible.
THE NATIVE AD OPPORTUNITY: DEFINING NATIVE GROWTH Huffington Post – a pioneer in Native Advertising. Top editorial publisher Huffington Post has been a frontrunner in the move to native ads. It’s provided countless options for novel advertisers in this ad landscape – it’s reported by Huffington that 50%__
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