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ABOUT - FUTERRA
Futerra is built on friendship. When our co-founders, Ed and Solitaire, met in 1997, they would plot ways to make sustainability more positive late into the night. They shared a deep frustration that their friends and family heard ‘sacrifice’ or ‘worthiness’ as the subtext of sustainability rather than ‘exciting’ and‘creative’.
WORK - FUTERRA
Futerra. Formula 1. Imagine racing into the post-carbon era. Kao. Imagine a billion people living the Kirei Lifestyle. Rainforest Alliance. Imagine people and nature thriving in harmony. Women's Equality Centre. Imagine women keeping access to birth control. APPROACH ⋆ FUTERRA Set best practice policies and the governance systems to support them. Power your people with the skills to deliver your plan. Build your creative approach on solid sustainability and audience insights. Launch multi-channel campaigns that activate audiences. Createcommunications that
IDEAS - FUTERRA
Role: Planning Director Department: Planning Reports into: Chief Planning Officer Responsible for managing: Senior Planner/ Planner MORE ABOUT US Futerra is a change agency – a hybrid strategy consultancy and creative agency. Our mission to make sustainable development so desirable it becomes normal. We believe sustainability is both a billion-dollar opportunity forCONTACTS - FUTERRA
Solitaire’s passion for making sustainability desirable unleashes Futerra’s clients to boldly go where no business has been before. Celebrated green entrepreneur, advisory board member for Danone and O2 Telefonica and self-confessed sci-fi geek, Solitaire is dedicated to imagining how exciting the future can be and trying to make it so. TIME FOR THE CARBON HALF-LIFE? ⋆ FUTERRA In 2012 Futerra worked with Kingfisher – owners of B&Q, Castorama and others – to build their sustainability strategy around the concept of net positive. At the time, the idea to do more good than harm across your major, material impacts, was world leading. Central to this landmark strategy was a fundamental mindset shift; a ANNA_HOGBERG ⋆ FUTERRA Let’s imagine better. This is our treasury of everything we love. Our best ideas and our own campaigns, the most visionary stories we can find, and tantalizing hints about the future.IMAGINE BETTER
Please rank products based on how honest they they are about social, environmental, health and safety issues 25% 27% 13% 12% 10% 12% 0% 5% 10% 15% 20% 25% 30% 35% THE HONEST PRODUCT: ARE YOU READY FOR THE NEW FRONTIER OF Transparency is a hot topic for business. Most large companies now disclose their sustainability impacts, goals and progress through CSR reports, and many brands are being honest and open about their values and beliefs. So why aren’t these efforts cutting through to consumers and building trust? Last week, at the Sustainable RetailSummit in Lisbon,
HOME ⋆ FUTERRAABOUTAPPROACHWORKCONTACTSIDEASSWIRE ⋆ FUTERRA Futerra is on a mission: to change the world for the better. Futerra is a change agency. We join the magic of creative and the logic of strategy to make sustainability happen. Explore this approach.ABOUT - FUTERRA
Futerra is built on friendship. When our co-founders, Ed and Solitaire, met in 1997, they would plot ways to make sustainability more positive late into the night. They shared a deep frustration that their friends and family heard ‘sacrifice’ or ‘worthiness’ as the subtext of sustainability rather than ‘exciting’ and‘creative’.
WORK - FUTERRA
Futerra. Formula 1. Imagine racing into the post-carbon era. Kao. Imagine a billion people living the Kirei Lifestyle. Rainforest Alliance. Imagine people and nature thriving in harmony. Women's Equality Centre. Imagine women keeping access to birth control. APPROACH ⋆ FUTERRA Set best practice policies and the governance systems to support them. Power your people with the skills to deliver your plan. Build your creative approach on solid sustainability and audience insights. Launch multi-channel campaigns that activate audiences. Createcommunications that
IDEAS - FUTERRA
Role: Planning Director Department: Planning Reports into: Chief Planning Officer Responsible for managing: Senior Planner/ Planner MORE ABOUT US Futerra is a change agency – a hybrid strategy consultancy and creative agency. Our mission to make sustainable development so desirable it becomes normal. We believe sustainability is both a billion-dollar opportunity forCONTACTS - FUTERRA
Solitaire’s passion for making sustainability desirable unleashes Futerra’s clients to boldly go where no business has been before. Celebrated green entrepreneur, advisory board member for Danone and O2 Telefonica and self-confessed sci-fi geek, Solitaire is dedicated to imagining how exciting the future can be and trying to make it so. TIME FOR THE CARBON HALF-LIFE? ⋆ FUTERRA In 2012 Futerra worked with Kingfisher – owners of B&Q, Castorama and others – to build their sustainability strategy around the concept of net positive. At the time, the idea to do more good than harm across your major, material impacts, was world leading. Central to this landmark strategy was a fundamental mindset shift; a ANNA_HOGBERG ⋆ FUTERRA Let’s imagine better. This is our treasury of everything we love. Our best ideas and our own campaigns, the most visionary stories we can find, and tantalizing hints about the future.IMAGINE BETTER
Please rank products based on how honest they they are about social, environmental, health and safety issues 25% 27% 13% 12% 10% 12% 0% 5% 10% 15% 20% 25% 30% 35% THE HONEST PRODUCT: ARE YOU READY FOR THE NEW FRONTIER OF Transparency is a hot topic for business. Most large companies now disclose their sustainability impacts, goals and progress through CSR reports, and many brands are being honest and open about their values and beliefs. So why aren’t these efforts cutting through to consumers and building trust? Last week, at the Sustainable RetailSummit in Lisbon,
IDEAS - FUTERRA
Role: Planning Director Department: Planning Reports into: Chief Planning Officer Responsible for managing: Senior Planner/ Planner MORE ABOUT US Futerra is a change agency – a hybrid strategy consultancy and creative agency. Our mission to make sustainable development so desirable it becomes normal. We believe sustainability is both a billion-dollar opportunity for WE'RE HIRING! JOIN OUR US OFFICE AS SUSTAINABILITY Role: Sustainability Strategy Director Department: Futerra Strategy Location: USA Reports into: Chief Strategy Officer MORE ABOUT US Futerra is a change agency – a hybrid strategy consultancy and creative agency. Our mission is to make sustainable development so desirable it becomes normal. We believe sustainability is both a billion-dollar opportunity for business and a WE’RE HIRING! JOIN OUR US OFFICE AS SOCIAL IMPACT DIRECTOR Role: Social Impact Director Department: Futerra Strategy Location: USA Reports into: Chief Strategy Officer MORE ABOUT US Futerra is a change agency – a hybrid strategy consultancy and creative agency. Our mission is to make sustainable development so desirable it becomes normal. We believe sustainability is both a billion-dollar opportunityfor business and a
CREATIVITY ISN'T NEUTRAL ⋆ FUTERRA Creativity Isn’t Neutral. Becca Wells. 15.01.2021. As we all step into the unknown of 2021, Futerra and Clean Creatives put their heads together to think about how we can make it a historic year for transparency and clean communications in the PR and advertising industry. To open up this conversation, Futerra’s Head of Marketingand
FORMULA 1 ⋆ FUTERRA The coverage of Formula 1’s net zero carbon commitment reached over 2 billion people and was a huge hit with fans. A survey revealed that 82% of fans appreciated the lengths Formula 1 is going to, and 60% said that they were willing to change their behaviour as a fan to contribute to a more sustainable sport. C&A FOUNDATION ⋆ FUTERRA Making fashion a force for good. We helped make the C&A Foundation’s 2014 Annual report its most successful one yet. Through personal stories, contributions from thought leaders and data design, we helped the C&A Foundation capture the complex challenges facing the apparel industry. We created a limited edition print report, designed andIMAGINE BETTER
Please rank products based on how honest they they are about social, environmental, health and safety issues 25% 27% 13% 12% 10% 12% 0% 5% 10% 15% 20% 25% 30% 35%ED - FUTERRA
This is our treasury of everything we love. Our best ideas and our own campaigns, the most visionary stories we can find, and tantalizing hints about the future. Please comment, share, argue and suggest. SELLING SUSTAINABILITY SEllIng SuSTAInAbIlITy — 02 Sustainable products, services and behaviors are the future. They are better for business, consumers and the planet, and increasingly THE NEW CLIMATE MESSAGE 4 cynics versus activists If you think the climate argument is won, then think again. Myriad climate battles continue to rage. On the science, or the policy response to the science, HOME ⋆ FUTERRAABOUTAPPROACHWORKCONTACTSIDEASSWIRE ⋆ FUTERRA Futerra is on a mission: to change the world for the better. Futerra is a change agency. We join the magic of creative and the logic of strategy to make sustainability happen. Explore this approach.ABOUT - FUTERRA
Futerra is built on friendship. When our co-founders, Ed and Solitaire, met in 1997, they would plot ways to make sustainability more positive late into the night. They shared a deep frustration that their friends and family heard ‘sacrifice’ or ‘worthiness’ as the subtext of sustainability rather than ‘exciting’ and‘creative’.
WORK - FUTERRA
Futerra. Formula 1. Imagine racing into the post-carbon era. Kao. Imagine a billion people living the Kirei Lifestyle. Rainforest Alliance. Imagine people and nature thriving in harmony. Women's Equality Centre. Imagine women keeping access to birth control. APPROACH ⋆ FUTERRA Set best practice policies and the governance systems to support them. Power your people with the skills to deliver your plan. Build your creative approach on solid sustainability and audience insights. Launch multi-channel campaigns that activate audiences. Createcommunications that
CONTACTS - FUTERRARSC FUTERRA HF 32 Solitaire’s passion for making sustainability desirable unleashes Futerra’s clients to boldly go where no business has been before. Celebrated green entrepreneur, advisory board member for Danone and O2 Telefonica and self-confessed sci-fi geek, Solitaire is dedicated to imagining how exciting the future can be and trying to make it so. IDEAS - FUTERRABIG IDEAS WEBSITEBIG IDEAS FROM NATURE COMPREHENSION Role: Planning Director Department: Planning Reports into: Chief Planning Officer Responsible for managing: Senior Planner/ Planner MORE ABOUT US Futerra is a change agency – a hybrid strategy consultancy and creative agency. Our mission to make sustainable development so desirable it becomes normal. We believe sustainability is both a billion-dollar opportunity forIMAGINE BETTER
Please rank products based on how honest they they are about social, environmental, health and safety issues 25% 27% 13% 12% 10% 12% 0% 5% 10% 15% 20% 25% 30% 35% ANNA_HOGBERG ⋆ FUTERRA Let’s imagine better. This is our treasury of everything we love. Our best ideas and our own campaigns, the most visionary stories we can find, and tantalizing hints about the future. BRANDING BIODIVERSITY 12 13 Without the Loss message, what are we left with? The answer is the most powerful message of all for the general public: the Love message. Powerful Love messages trade on empathy. THE NEW CLIMATE MESSAGE 4 cynics versus activists If you think the climate argument is won, then think again. Myriad climate battles continue to rage. On the science, or the policy response to the science, HOME ⋆ FUTERRAABOUTAPPROACHWORKCONTACTSIDEASSWIRE ⋆ FUTERRA Futerra is on a mission: to change the world for the better. Futerra is a change agency. We join the magic of creative and the logic of strategy to make sustainability happen. Explore this approach.ABOUT - FUTERRA
Futerra is built on friendship. When our co-founders, Ed and Solitaire, met in 1997, they would plot ways to make sustainability more positive late into the night. They shared a deep frustration that their friends and family heard ‘sacrifice’ or ‘worthiness’ as the subtext of sustainability rather than ‘exciting’ and‘creative’.
WORK - FUTERRA
Futerra. Formula 1. Imagine racing into the post-carbon era. Kao. Imagine a billion people living the Kirei Lifestyle. Rainforest Alliance. Imagine people and nature thriving in harmony. Women's Equality Centre. Imagine women keeping access to birth control. APPROACH ⋆ FUTERRA Set best practice policies and the governance systems to support them. Power your people with the skills to deliver your plan. Build your creative approach on solid sustainability and audience insights. Launch multi-channel campaigns that activate audiences. Createcommunications that
CONTACTS - FUTERRARSC FUTERRA HF 32 Solitaire’s passion for making sustainability desirable unleashes Futerra’s clients to boldly go where no business has been before. Celebrated green entrepreneur, advisory board member for Danone and O2 Telefonica and self-confessed sci-fi geek, Solitaire is dedicated to imagining how exciting the future can be and trying to make it so. IDEAS - FUTERRABIG IDEAS WEBSITEBIG IDEAS FROM NATURE COMPREHENSION Role: Planning Director Department: Planning Reports into: Chief Planning Officer Responsible for managing: Senior Planner/ Planner MORE ABOUT US Futerra is a change agency – a hybrid strategy consultancy and creative agency. Our mission to make sustainable development so desirable it becomes normal. We believe sustainability is both a billion-dollar opportunity forIMAGINE BETTER
Please rank products based on how honest they they are about social, environmental, health and safety issues 25% 27% 13% 12% 10% 12% 0% 5% 10% 15% 20% 25% 30% 35% ANNA_HOGBERG ⋆ FUTERRA Let’s imagine better. This is our treasury of everything we love. Our best ideas and our own campaigns, the most visionary stories we can find, and tantalizing hints about the future. BRANDING BIODIVERSITY 12 13 Without the Loss message, what are we left with? The answer is the most powerful message of all for the general public: the Love message. Powerful Love messages trade on empathy. THE NEW CLIMATE MESSAGE 4 cynics versus activists If you think the climate argument is won, then think again. Myriad climate battles continue to rage. On the science, or the policy response to the science,IDEAS - FUTERRA
Role: Planning Director Department: Planning Reports into: Chief Planning Officer Responsible for managing: Senior Planner/ Planner MORE ABOUT US Futerra is a change agency – a hybrid strategy consultancy and creative agency. Our mission to make sustainable development so desirable it becomes normal. We believe sustainability is both a billion-dollar opportunity forCONTACTS - FUTERRA
Solitaire’s passion for making sustainability desirable unleashes Futerra’s clients to boldly go where no business has been before. Celebrated green entrepreneur, advisory board member for Danone and O2 Telefonica and self-confessed sci-fi geek, Solitaire is dedicated to imagining how exciting the future can be and trying to make it so.INTERFACE - FUTERRA
When the sustainability icon Interface called, we were intrigued. When they turned up with ‘Fuck Climate Change’ badges we were hooked! Our challenge: how to articulate a new mission, so bold that most people don’t know it’s possible. FOREST STEWARDSHIP COUNCIL ⋆ FUTERRA Growing trust. A 2018 survey in 13 countries by FSC and Globescan found that consumer recognition of the new brand was at 50% across all markets. More consumers rated FSC as the most trusted to protect forests (36%) compared to every other group. RAINFOREST ALLIANCE ⋆ FUTERRA The refreshed brand means Rainforest Alliance are now better able to help the world understand what they do, and why that matters. And it’s a call to action to inspire more people to join the new, more powerful Rainforest Alliance in creating a world where people and nature thrive in harmony. C&A FOUNDATION ⋆ FUTERRA Making fashion a force for good. We helped make the C&A Foundation’s 2014 Annual report its most successful one yet. Through personal stories, contributions from thought leaders and data design, we helped the C&A Foundation capture the complex challenges facing the apparel industry. We created a limited edition print report, designed andH&M - FUTERRA
Back then, we were given a three-folded challenge. First of all, to find a tone of voice in the copy that better reflected H&M’s personality. Secondly, to support H&M on GRI-related issues, for example in terms of stakeholder process and transferring from GRI G3 to G4. Lastly, to advice H&M on everything from measurements to their THE WILDLIFE TRUSTS ⋆ FUTERRA The Wildlife Trusts, which has over 800,000 members in 47 local Trusts, exist to safeguard local nature in the UK. With the first national campaign in its 100-year history, the charity wanted to express the value of wildlife and wild places to everyone in thenation.
HOME ⋆ FUTERRA
Home ⋆ Futerra
ED - FUTERRA
This is our treasury of everything we love. Our best ideas and our own campaigns, the most visionary stories we can find, and tantalizing hints about the future. Please comment, share, argue and suggest.* About
* Approach
* Work
* Contacts
* Ideas
•
FUTERRA
IMAGINE
BETTER
To change the world, first imagine a better one. Futerra is on a mission: to change the world for the better.VISION
Have big ideas
SYMBOLS
Brand the change
MAPS
Make strong plans
STORIES
Connect with people
Futerra is a change agency. We join the magic of creative and the logic of strategy to make sustainability happen. Explore this approach.WORK
INTERFACE
Imagine solving climate changeWILD FOR LIFE
Imagine ending wildlife crimeOUMPH!
Imagine veggie food for free-range humansLANCOME
Imagine literacy for every young womanECONYL
Imagine making circularity mainstreamVF CORP
Imagine using scale for goodSWIRE
Imagine a world that thrives FOREST STEWARDSHIP COUNCIL Imagine a new future for forestsLIVE
Blog
WE'RE HIRING! PLANNING DIRECTOR FOR FUTERRA UK 26 May 2021 • Hannah PhangOFFICES
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