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YOUR SENSES ARE YOUR RAW INFORMATION LEARNING PORTALS Stefan: Here are two sources for those stats: Telling Ain’t Training, Chapter Three, The Human Learner, pages 19-22 by Dr. Harold D. Stolovitch and Dr. Eric J Keeps and Brain Rules, Chapter 10, Vision Trumps All Other Senses by Dr. Jon Medina, pages 221-231.Dr. Median is a neuroscientists and lists additional sources in his book. There is some additional data on this page of his website http WHY ADULTS WANT TO LEARN The driving intrinsic motivation for adults to learn is a general sense of accomplishment. In order to feed their personal passions about subjects that they have limited knowledge or experience, adults want solutions to their real-world problems and issues. They desire solutions that improve their companies or their professionalcondition.
CONFERENCE SESSION DESCRIPTIONS THAT WHET THE APPETITE This is the first in a series on writing better conference session descriptions. This overview article was written (well, ghostwritten by me in collaboration with Dave Lutz) for Dave’s People & Processes column in PCMA’s March edition of Convene. In subsequent posts, we’ll explore conference sessions titles, descriptions and learner objectives in more detail. Why MEETING PLANNERS CHEAT SHEET: BEVERAGES 1 gallon regular coffee per 30 attendees. 1 gallon decaf coffee per 75 attendees. 1 gallon hot water (for tea) per 100 attendees. Provide soft drinks and bottled water for 25% of the group. CHEAT SHEET FOR HIRING AND PAYING PROFESSIONAL SPEAKERS Sometimes hiring and securing a professional speaker can feel like navigating a maze. New jargon, terms, conditions and clauses can be confusing, especially if you only secure speakers once or twice a year. Dealing with a speakers bureau or agent can feel daunting. Few meeting professionals know that it is perfectly acceptable tonegotiate. Here
NINE GROUND RULES TO ADOPT DURING STRATEGIC PLANNING Plans should not collect dust. The intent of strategic planning is to create a dynamic roadmap to guide the organization in the coming years. It should not be shelved, forgotten and collecting dust after the planning session. 8. Respect is more than a seven letter word. The planning session is different than typical board and committeemeetings.
HOW TO WRITE KILLER CONFERENCE SESSION TITLES THAT ATTRACT This is the second in a series of posts on writing better conference session descriptions. Read the first post Conference Descriptions That Whet The Appetite, an overview of the four elements of a successful conference description. What is the primary purpose of most conference session titles, descriptions and learner objectives? Did you say,“To get
HOME - VELVET CHAINSAWVCC BLOGBRAIN CANDYWHO WE AREWHAT WE DOSPEAKING/FACILITATIONCONTACT US Special Recognition for Sarah Michel, CSP. May 13, 2021 By Dave Lutz. Please join the Velvet Chainsaw team in congratulating our very own Sarah Michel! Last week she was presented with the National Speakers Association – Colorado Chapter Lifetime Achievement Award. Sarah is in an exclusive club: She is only the sixth person to receive this 5 POST-PANDEMIC CONFERENCE PROGRAM DESIGN CHANGES 5 Post-Pandemic Conference Program Design Changes. “Never let a good crisis go to waste” has become a popular adage in the business world over the past year, for good reason. As it becomes more apparent that face-to-face events will return in some form this year, conference organizers have an opportunity to make changes that would have been WHAT RISK FACTORS ARE TOP OF MIND FOR ASSOCIATION EVENTSEE MORE ONVELVETCHAINSAW.COM
YOUR SENSES ARE YOUR RAW INFORMATION LEARNING PORTALS Stefan: Here are two sources for those stats: Telling Ain’t Training, Chapter Three, The Human Learner, pages 19-22 by Dr. Harold D. Stolovitch and Dr. Eric J Keeps and Brain Rules, Chapter 10, Vision Trumps All Other Senses by Dr. Jon Medina, pages 221-231.Dr. Median is a neuroscientists and lists additional sources in his book. There is some additional data on this page of his website http WHY ADULTS WANT TO LEARN The driving intrinsic motivation for adults to learn is a general sense of accomplishment. In order to feed their personal passions about subjects that they have limited knowledge or experience, adults want solutions to their real-world problems and issues. They desire solutions that improve their companies or their professionalcondition.
CONFERENCE SESSION DESCRIPTIONS THAT WHET THE APPETITE This is the first in a series on writing better conference session descriptions. This overview article was written (well, ghostwritten by me in collaboration with Dave Lutz) for Dave’s People & Processes column in PCMA’s March edition of Convene. In subsequent posts, we’ll explore conference sessions titles, descriptions and learner objectives in more detail. Why MEETING PLANNERS CHEAT SHEET: BEVERAGES 1 gallon regular coffee per 30 attendees. 1 gallon decaf coffee per 75 attendees. 1 gallon hot water (for tea) per 100 attendees. Provide soft drinks and bottled water for 25% of the group. CHEAT SHEET FOR HIRING AND PAYING PROFESSIONAL SPEAKERS Sometimes hiring and securing a professional speaker can feel like navigating a maze. New jargon, terms, conditions and clauses can be confusing, especially if you only secure speakers once or twice a year. Dealing with a speakers bureau or agent can feel daunting. Few meeting professionals know that it is perfectly acceptable tonegotiate. Here
NINE GROUND RULES TO ADOPT DURING STRATEGIC PLANNING Plans should not collect dust. The intent of strategic planning is to create a dynamic roadmap to guide the organization in the coming years. It should not be shelved, forgotten and collecting dust after the planning session. 8. Respect is more than a seven letter word. The planning session is different than typical board and committeemeetings.
HOW TO WRITE KILLER CONFERENCE SESSION TITLES THAT ATTRACT This is the second in a series of posts on writing better conference session descriptions. Read the first post Conference Descriptions That Whet The Appetite, an overview of the four elements of a successful conference description. What is the primary purpose of most conference session titles, descriptions and learner objectives? Did you say,“To get
CONTACT - VELVET CHAINSAW VCC Main Office: Velvet Chainsaw Consulting 114 Barrington Town Square #157 Aurora, OH 44202 info@velvetchainsaw.com. VCC Florida Office: Dave Lutz, Managing Director : CRACKING THE CODE ON EVENT NETWORKING Register now for our next VCC webinar, May, 19th, 2021, 12:00-1:00 PM EDT. Space is limited. What is every meeting owner’s quest for the holy grail? Delivering meaningful networking and connecting experiences in a digital or hybrid experience. In February, our two guests founded the 2021 Virtual Networking Incubator. They were determined to bring together THE HIGH COST OF HYBRID The High Cost of Hybrid. Our clients and leading industry associations (for example, PCMA’s latest glimpse or our industry’s future, the business recovery dashboard) are turning their attention to future hybrid and face-to-face (f2f) events. While everyone keeps saying that hybrid is here to stay, most association event pros have limited SPECIAL RECOGNITION FOR SARAH MICHEL, CSP Special Recognition for Sarah Michel, CSP. Please join the Velvet Chainsaw team in congratulating our very own Sarah Michel! Last week she was presented with the National Speakers Association – Colorado Chapter Lifetime Achievement Award. Sarah is in an exclusive club: She is only the sixth person to receive this honor in the past 25 years. DAVE LUTZ - PROFESSIONAL BIO - VELVET CHAINSAW In 2006, Dave founded and began serving as Managing Director of Velvet Chainsaw Consultinga business improvement firm that helps conference and trade show organizers grow or transform their major face-to-face conferences. Prior to going down the consulting road, Dave was with Experient for 22 years where he served as President of both theMeeting Planning
TIME TO RETIRE YOUR PLATINUM, GOLD AND SILVER SPONSORSHIP Time to Retire Your Platinum, Gold and Silver Sponsorship Levels. The most effective sponsorships are all about the attendee — the fan, the sponsor’s target market. If they don’t win over the attendee, the sponsorship may not be sustainable. The same could be said for the naming of your sponsorship levels. It’s time to reimagine the WHAT MAKES A GOOD ENDING? GMIC’s Sustainable Meetings Conference ended well: we broke up into small groups, discussed one goal we’d each set for the future — then the speaker Roger Rickard pressed us all to find a way to define and measure success. And finally the goals were collected and are on their way online. The close combined each level: small group dynamics so everyone could participate, summarizing the AN ORGANIZATION TRANSPARENCY CHECKLIST An authentic, transparent organization intentionally shares information beyond the board room with members and nonmembers alike. Organizational transparency encourages, honors and engages with public input. It doesn’t ignore it. It doesn’t hide behind the membership wall. Wikipedia defines transparency as. WHAT DO WE CALL PEOPLE WHO ATTEND CONFERENCES PART 2 Jeff — So glad you raised this question and shared the various responses to it! Of course, my position is pretty clear on this 🙂. As I read the responses, it occurs to me that we have our individual preferences based on where we’re sitting: “registrants” goes to the financial bottom line; “participants” while “players” goes to a desirable social atmosphere created by those WHAT SHOULD WE CALL PEOPLE WHO ATTEND CONFERENCES? Call someone by the wrong name and they don’t respond. Use the wrong word and people respond according to their interpretation of that word. We can use words to describe what we are living, how we work and how to improve our professional lives. These words need to be received, responded to and acted on by others. A blog needs a reader. HOME - VELVET CHAINSAWVCC BLOGBRAIN CANDYWHO WE AREWHAT WE DOSPEAKING/FACILITATIONCONTACT US Special Recognition for Sarah Michel, CSP. May 13, 2021 By Dave Lutz. Please join the Velvet Chainsaw team in congratulating our very own Sarah Michel! Last week she was presented with the National Speakers Association – Colorado Chapter Lifetime Achievement Award. Sarah is in an exclusive club: She is only the sixth person to receive this 5 POST-PANDEMIC CONFERENCE PROGRAM DESIGN CHANGES 5 Post-Pandemic Conference Program Design Changes. “Never let a good crisis go to waste” has become a popular adage in the business world over the past year, for good reason. As it becomes more apparent that face-to-face events will return in some form this year, conference organizers have an opportunity to make changes that would have been WHAT RISK FACTORS ARE TOP OF MIND FOR ASSOCIATION EVENTSEE MORE ONVELVETCHAINSAW.COM
YOUR SENSES ARE YOUR RAW INFORMATION LEARNING PORTALS Stefan: Here are two sources for those stats: Telling Ain’t Training, Chapter Three, The Human Learner, pages 19-22 by Dr. Harold D. Stolovitch and Dr. Eric J Keeps and Brain Rules, Chapter 10, Vision Trumps All Other Senses by Dr. Jon Medina, pages 221-231.Dr. Median is a neuroscientists and lists additional sources in his book. There is some additional data on this page of his website http WHY ADULTS WANT TO LEARN The driving intrinsic motivation for adults to learn is a general sense of accomplishment. In order to feed their personal passions about subjects that they have limited knowledge or experience, adults want solutions to their real-world problems and issues. They desire solutions that improve their companies or their professionalcondition.
CONFERENCE SESSION DESCRIPTIONS THAT WHET THE APPETITE This is the first in a series on writing better conference session descriptions. This overview article was written (well, ghostwritten by me in collaboration with Dave Lutz) for Dave’s People & Processes column in PCMA’s March edition of Convene. In subsequent posts, we’ll explore conference sessions titles, descriptions and learner objectives in more detail. Why MEETING PLANNERS CHEAT SHEET: BEVERAGES 1 gallon regular coffee per 30 attendees. 1 gallon decaf coffee per 75 attendees. 1 gallon hot water (for tea) per 100 attendees. Provide soft drinks and bottled water for 25% of the group. CHEAT SHEET FOR HIRING AND PAYING PROFESSIONAL SPEAKERS Sometimes hiring and securing a professional speaker can feel like navigating a maze. New jargon, terms, conditions and clauses can be confusing, especially if you only secure speakers once or twice a year. Dealing with a speakers bureau or agent can feel daunting. Few meeting professionals know that it is perfectly acceptable tonegotiate. Here
NINE GROUND RULES TO ADOPT DURING STRATEGIC PLANNING Plans should not collect dust. The intent of strategic planning is to create a dynamic roadmap to guide the organization in the coming years. It should not be shelved, forgotten and collecting dust after the planning session. 8. Respect is more than a seven letter word. The planning session is different than typical board and committeemeetings.
HOW TO WRITE KILLER CONFERENCE SESSION TITLES THAT ATTRACT This is the second in a series of posts on writing better conference session descriptions. Read the first post Conference Descriptions That Whet The Appetite, an overview of the four elements of a successful conference description. What is the primary purpose of most conference session titles, descriptions and learner objectives? Did you say,“To get
HOME - VELVET CHAINSAWVCC BLOGBRAIN CANDYWHO WE AREWHAT WE DOSPEAKING/FACILITATIONCONTACT US Special Recognition for Sarah Michel, CSP. May 13, 2021 By Dave Lutz. Please join the Velvet Chainsaw team in congratulating our very own Sarah Michel! Last week she was presented with the National Speakers Association – Colorado Chapter Lifetime Achievement Award. Sarah is in an exclusive club: She is only the sixth person to receive this 5 POST-PANDEMIC CONFERENCE PROGRAM DESIGN CHANGES 5 Post-Pandemic Conference Program Design Changes. “Never let a good crisis go to waste” has become a popular adage in the business world over the past year, for good reason. As it becomes more apparent that face-to-face events will return in some form this year, conference organizers have an opportunity to make changes that would have been WHAT RISK FACTORS ARE TOP OF MIND FOR ASSOCIATION EVENTSEE MORE ONVELVETCHAINSAW.COM
YOUR SENSES ARE YOUR RAW INFORMATION LEARNING PORTALS Stefan: Here are two sources for those stats: Telling Ain’t Training, Chapter Three, The Human Learner, pages 19-22 by Dr. Harold D. Stolovitch and Dr. Eric J Keeps and Brain Rules, Chapter 10, Vision Trumps All Other Senses by Dr. Jon Medina, pages 221-231.Dr. Median is a neuroscientists and lists additional sources in his book. There is some additional data on this page of his website http WHY ADULTS WANT TO LEARN The driving intrinsic motivation for adults to learn is a general sense of accomplishment. In order to feed their personal passions about subjects that they have limited knowledge or experience, adults want solutions to their real-world problems and issues. They desire solutions that improve their companies or their professionalcondition.
CONFERENCE SESSION DESCRIPTIONS THAT WHET THE APPETITE This is the first in a series on writing better conference session descriptions. This overview article was written (well, ghostwritten by me in collaboration with Dave Lutz) for Dave’s People & Processes column in PCMA’s March edition of Convene. In subsequent posts, we’ll explore conference sessions titles, descriptions and learner objectives in more detail. Why MEETING PLANNERS CHEAT SHEET: BEVERAGES 1 gallon regular coffee per 30 attendees. 1 gallon decaf coffee per 75 attendees. 1 gallon hot water (for tea) per 100 attendees. Provide soft drinks and bottled water for 25% of the group. CHEAT SHEET FOR HIRING AND PAYING PROFESSIONAL SPEAKERS Sometimes hiring and securing a professional speaker can feel like navigating a maze. New jargon, terms, conditions and clauses can be confusing, especially if you only secure speakers once or twice a year. Dealing with a speakers bureau or agent can feel daunting. Few meeting professionals know that it is perfectly acceptable tonegotiate. Here
NINE GROUND RULES TO ADOPT DURING STRATEGIC PLANNING Plans should not collect dust. The intent of strategic planning is to create a dynamic roadmap to guide the organization in the coming years. It should not be shelved, forgotten and collecting dust after the planning session. 8. Respect is more than a seven letter word. The planning session is different than typical board and committeemeetings.
HOW TO WRITE KILLER CONFERENCE SESSION TITLES THAT ATTRACT This is the second in a series of posts on writing better conference session descriptions. Read the first post Conference Descriptions That Whet The Appetite, an overview of the four elements of a successful conference description. What is the primary purpose of most conference session titles, descriptions and learner objectives? Did you say,“To get
CONTACT - VELVET CHAINSAW VCC Main Office: Velvet Chainsaw Consulting 114 Barrington Town Square #157 Aurora, OH 44202 info@velvetchainsaw.com. VCC Florida Office: Dave Lutz, Managing Director : CRACKING THE CODE ON EVENT NETWORKING Register now for our next VCC webinar, May, 19th, 2021, 12:00-1:00 PM EDT. Space is limited. What is every meeting owner’s quest for the holy grail? Delivering meaningful networking and connecting experiences in a digital or hybrid experience. In February, our two guests founded the 2021 Virtual Networking Incubator. They were determined to bring together THE HIGH COST OF HYBRID The High Cost of Hybrid. Our clients and leading industry associations (for example, PCMA’s latest glimpse or our industry’s future, the business recovery dashboard) are turning their attention to future hybrid and face-to-face (f2f) events. While everyone keeps saying that hybrid is here to stay, most association event pros have limited SPECIAL RECOGNITION FOR SARAH MICHEL, CSP Special Recognition for Sarah Michel, CSP. Please join the Velvet Chainsaw team in congratulating our very own Sarah Michel! Last week she was presented with the National Speakers Association – Colorado Chapter Lifetime Achievement Award. Sarah is in an exclusive club: She is only the sixth person to receive this honor in the past 25 years. DAVE LUTZ - PROFESSIONAL BIO - VELVET CHAINSAW In 2006, Dave founded and began serving as Managing Director of Velvet Chainsaw Consultinga business improvement firm that helps conference and trade show organizers grow or transform their major face-to-face conferences. Prior to going down the consulting road, Dave was with Experient for 22 years where he served as President of both theMeeting Planning
TIME TO RETIRE YOUR PLATINUM, GOLD AND SILVER SPONSORSHIP Time to Retire Your Platinum, Gold and Silver Sponsorship Levels. The most effective sponsorships are all about the attendee — the fan, the sponsor’s target market. If they don’t win over the attendee, the sponsorship may not be sustainable. The same could be said for the naming of your sponsorship levels. It’s time to reimagine the WHAT MAKES A GOOD ENDING? GMIC’s Sustainable Meetings Conference ended well: we broke up into small groups, discussed one goal we’d each set for the future — then the speaker Roger Rickard pressed us all to find a way to define and measure success. And finally the goals were collected and are on their way online. The close combined each level: small group dynamics so everyone could participate, summarizing the AN ORGANIZATION TRANSPARENCY CHECKLIST An authentic, transparent organization intentionally shares information beyond the board room with members and nonmembers alike. Organizational transparency encourages, honors and engages with public input. It doesn’t ignore it. It doesn’t hide behind the membership wall. Wikipedia defines transparency as. WHAT DO WE CALL PEOPLE WHO ATTEND CONFERENCES PART 2 Jeff — So glad you raised this question and shared the various responses to it! Of course, my position is pretty clear on this 🙂. As I read the responses, it occurs to me that we have our individual preferences based on where we’re sitting: “registrants” goes to the financial bottom line; “participants” while “players” goes to a desirable social atmosphere created by those WHAT SHOULD WE CALL PEOPLE WHO ATTEND CONFERENCES? Call someone by the wrong name and they don’t respond. Use the wrong word and people respond according to their interpretation of that word. We can use words to describe what we are living, how we work and how to improve our professional lives. These words need to be received, responded to and acted on by others. A blog needs a reader. HOME - VELVET CHAINSAWVCC BLOGBRAIN CANDYWHO WE AREWHAT WE DOSPEAKING/FACILITATIONCONTACT US Special Recognition for Sarah Michel, CSP. May 13, 2021 By Dave Lutz. Please join the Velvet Chainsaw team in congratulating our very own Sarah Michel! Last week she was presented with the National Speakers Association – Colorado Chapter Lifetime Achievement Award. Sarah is in an exclusive club: She is only the sixth person to receive this 5 POST-PANDEMIC CONFERENCE PROGRAM DESIGN CHANGES 5 Post-Pandemic Conference Program Design Changes. “Never let a good crisis go to waste” has become a popular adage in the business world over the past year, for good reason. As it becomes more apparent that face-to-face events will return in some form this year, conference organizers have an opportunity to make changes that would have been CONTACT - VELVET CHAINSAWVELVET CHAINSAW CONSULTING VCC Main Office: Velvet Chainsaw Consulting 114 Barrington Town Square #157 Aurora, OH 44202 info@velvetchainsaw.com. VCC Florida Office: Dave Lutz, Managing Director CHEAT SHEET FOR HIRING AND PAYING PROFESSIONAL SPEAKERS Sometimes hiring and securing a professional speaker can feel like navigating a maze. New jargon, terms, conditions and clauses can be confusing, especially if you only secure speakers once or twice a year. Dealing with a speakers bureau or agent can feel daunting. Few meeting professionals know that it is perfectly acceptable tonegotiate. Here
WHY ADULTS WANT TO LEARN The driving intrinsic motivation for adults to learn is a general sense of accomplishment. In order to feed their personal passions about subjects that they have limited knowledge or experience, adults want solutions to their real-world problems and issues. They desire solutions that improve their companies or their professionalcondition.
MEETING PLANNERS CHEAT SHEET: BEVERAGES 1 gallon regular coffee per 30 attendees. 1 gallon decaf coffee per 75 attendees. 1 gallon hot water (for tea) per 100 attendees. Provide soft drinks and bottled water for 25% of the group. YOUR SENSES ARE YOUR RAW INFORMATION LEARNING PORTALS Stefan: Here are two sources for those stats: Telling Ain’t Training, Chapter Three, The Human Learner, pages 19-22 by Dr. Harold D. Stolovitch and Dr. Eric J Keeps and Brain Rules, Chapter 10, Vision Trumps All Other Senses by Dr. Jon Medina, pages 221-231.Dr. Median is a neuroscientists and lists additional sources in his book. There is some additional data on this page of his website http NINE GROUND RULES TO ADOPT DURING STRATEGIC PLANNING Plans should not collect dust. The intent of strategic planning is to create a dynamic roadmap to guide the organization in the coming years. It should not be shelved, forgotten and collecting dust after the planning session. 8. Respect is more than a seven letter word. The planning session is different than typical board and committeemeetings.
TRANSITIONING FROM THE EXPERIENCE ECONOMY TO THE SOCIAL To paraphrase President Bill Clinton, “It’s the Social Economy, stupid!” The McCann Worldgroup says that we have moved from the Experience Economy to the Social Economy.. Their research indicates that the current economy is moving into a new phase where people seek to define themselves by their ability to connect, share and communicate. Consumers place more emphasis on TIME TO RETIRE YOUR PLATINUM, GOLD AND SILVER SPONSORSHIP Time to Retire Your Platinum, Gold and Silver Sponsorship Levels. The most effective sponsorships are all about the attendee — the fan, the sponsor’s target market. If they don’t win over the attendee, the sponsorship may not be sustainable. The same could be said for the naming of your sponsorship levels. It’s time to reimagine the HOME - VELVET CHAINSAWVCC BLOGBRAIN CANDYWHO WE AREWHAT WE DOSPEAKING/FACILITATIONCONTACT US Special Recognition for Sarah Michel, CSP. May 13, 2021 By Dave Lutz. Please join the Velvet Chainsaw team in congratulating our very own Sarah Michel! Last week she was presented with the National Speakers Association – Colorado Chapter Lifetime Achievement Award. Sarah is in an exclusive club: She is only the sixth person to receive this 5 POST-PANDEMIC CONFERENCE PROGRAM DESIGN CHANGES 5 Post-Pandemic Conference Program Design Changes. “Never let a good crisis go to waste” has become a popular adage in the business world over the past year, for good reason. As it becomes more apparent that face-to-face events will return in some form this year, conference organizers have an opportunity to make changes that would have been CONTACT - VELVET CHAINSAWVELVET CHAINSAW CONSULTING VCC Main Office: Velvet Chainsaw Consulting 114 Barrington Town Square #157 Aurora, OH 44202 info@velvetchainsaw.com. VCC Florida Office: Dave Lutz, Managing Director CHEAT SHEET FOR HIRING AND PAYING PROFESSIONAL SPEAKERS Sometimes hiring and securing a professional speaker can feel like navigating a maze. New jargon, terms, conditions and clauses can be confusing, especially if you only secure speakers once or twice a year. Dealing with a speakers bureau or agent can feel daunting. Few meeting professionals know that it is perfectly acceptable tonegotiate. Here
WHY ADULTS WANT TO LEARN The driving intrinsic motivation for adults to learn is a general sense of accomplishment. In order to feed their personal passions about subjects that they have limited knowledge or experience, adults want solutions to their real-world problems and issues. They desire solutions that improve their companies or their professionalcondition.
MEETING PLANNERS CHEAT SHEET: BEVERAGES 1 gallon regular coffee per 30 attendees. 1 gallon decaf coffee per 75 attendees. 1 gallon hot water (for tea) per 100 attendees. Provide soft drinks and bottled water for 25% of the group. YOUR SENSES ARE YOUR RAW INFORMATION LEARNING PORTALS Stefan: Here are two sources for those stats: Telling Ain’t Training, Chapter Three, The Human Learner, pages 19-22 by Dr. Harold D. Stolovitch and Dr. Eric J Keeps and Brain Rules, Chapter 10, Vision Trumps All Other Senses by Dr. Jon Medina, pages 221-231.Dr. Median is a neuroscientists and lists additional sources in his book. There is some additional data on this page of his website http NINE GROUND RULES TO ADOPT DURING STRATEGIC PLANNING Plans should not collect dust. The intent of strategic planning is to create a dynamic roadmap to guide the organization in the coming years. It should not be shelved, forgotten and collecting dust after the planning session. 8. Respect is more than a seven letter word. The planning session is different than typical board and committeemeetings.
TRANSITIONING FROM THE EXPERIENCE ECONOMY TO THE SOCIAL To paraphrase President Bill Clinton, “It’s the Social Economy, stupid!” The McCann Worldgroup says that we have moved from the Experience Economy to the Social Economy.. Their research indicates that the current economy is moving into a new phase where people seek to define themselves by their ability to connect, share and communicate. Consumers place more emphasis on TIME TO RETIRE YOUR PLATINUM, GOLD AND SILVER SPONSORSHIP Time to Retire Your Platinum, Gold and Silver Sponsorship Levels. The most effective sponsorships are all about the attendee — the fan, the sponsor’s target market. If they don’t win over the attendee, the sponsorship may not be sustainable. The same could be said for the naming of your sponsorship levels. It’s time to reimagine theOUR SERVICES
Velvet Chainsaw Consulting (VCC) is the leading choice for conference and trade show organizers interested in growing or transforming their major face-to-face events. We provide expert advice for designing premium education and networking experiences that result in increased loyalty and revenue. With a laser focus on the attendee experience, the VCC team will study and CONTACT - VELVET CHAINSAW VCC Main Office: Velvet Chainsaw Consulting 114 Barrington Town Square #157 Aurora, OH 44202 info@velvetchainsaw.com. VCC Florida Office: Dave Lutz, Managing Director OUR TEAM - VELVET CHAINSAW The Velvet Chainsaw team has been hand-picked and assembled to raise the bar for face2face meetings. Each employee is an expert, innovator and agent for change in one or more areas of conference success. When combined, these skills (aka – super powers) come together to provide holistic improvement recommendations for our clients.OUR CLIENTS
Our Clients. With each new engagement, we learn new strategies and techniques to enhance conference organizer’s business results and attendee experiences. Here’sBRAIN CANDY!
The items on this page are free resources for you. Just click to view/download — no sign in required. We hope you find them helpful! Sticky Conference Newsletters Subscribe Click to Subscribe to Newsletter 2020 Sticky Archives December – Take More Risks in 2021 April – Conference Decisions in a Time of Uncertainty March-Developing
CONFERENCE SESSION DESCRIPTIONS THAT WHET THE APPETITE This is the first in a series on writing better conference session descriptions. This overview article was written (well, ghostwritten by me in collaboration with Dave Lutz) for Dave’s People & Processes column in PCMA’s March edition of Convene.In subsequent posts, we’ll explore conference sessions titles, descriptions and learner objectives in more detail. CREATING A HOSTING MINDSET IS ACTUALLY EASY 2. Diagram Your Attendee Journey. Map out your conference attendee journey and touch-points. Consider how the principles of hostmanship can be incorporated into the experience design of each. 3. Lead With Your Hosts. Don’t hide your hosts in war WHAT MAKES A GOOD ENDING? GMIC’s Sustainable Meetings Conference ended well: we broke up into small groups, discussed one goal we’d each set for the future — then the speaker Roger Rickard pressed us all to find a way to define and measure success. And finally the goals were collected and are on their way online. The close combined each level: small group dynamics so everyone could participate, summarizing the HOW TO WRITE KILLER CONFERENCE SESSION TITLES THAT ATTRACT This is the second in a series of posts on writing better conference session descriptions. Read the first post Conference Descriptions That Whet The Appetite, an overview of the four elements of a successful conference description. What is the primary purpose of most conference session titles, descriptions and learner objectives? Did you say,“To get
WHAT SHOULD WE CALL PEOPLE WHO ATTEND CONFERENCES? Call someone by the wrong name and they don’t respond. Use the wrong word and people respond according to their interpretation of that word. We can use words to describe what we are living, how we work and how to improve our professional lives. These words need to be received, responded to and acted on by others. A blog needs a reader. HOME - VELVET CHAINSAWVCC BLOGBRAIN CANDYWHO WE AREWHAT WE DOSPEAKING/FACILITATIONCONTACT US If you missed our recent webinar on Cracking the Code on Digital Networking, you can watch it on-demand. It is well worth your time to learn from two masters: Amanda Kaiser (pictured, top right) and Arianna Rehak (pictured, bottom), co-founders of the 2021 Virtual Networking Incubator. CONTACT - VELVET CHAINSAWVELVET CHAINSAW CONSULTING VCC Main Office: Velvet Chainsaw Consulting 114 Barrington Town Square #157 Aurora, OH 44202 info@velvetchainsaw.com. VCC Florida Office: Dave Lutz, Managing Director 5 POST-PANDEMIC CONFERENCE PROGRAM DESIGN CHANGES “Never let a good crisis go to waste” has become a popular adage in the business world over the past year, for good reason. As it becomes more apparent that face-to-face events will return in some form this year, conference organizers have an opportunity to make changes that would have been more difficult to sell WHY ADULTS WANT TO LEARN There is a growing body of research that demonstrates people learn most effectively when solving problems in a hands on fashion. I suspect that the days of education consisting of a talking head trying to beam out information are limited. CHEAT SHEET FOR HIRING AND PAYING PROFESSIONAL SPEAKERS Sometimes hiring and securing a professional speaker can feel like navigating a maze. New jargon, terms, conditions and clauses can be confusing, especially if you only secure speakers once or twice a year. Dealing with a speakers bureau or agent can feel daunting. Few meeting professionals know that it is perfectly acceptable tonegotiate. Here
MEETING PLANNERS CHEAT SHEET: BEVERAGES Something we have found particularly helpful the last 2 years is “all-day” beverage service. It cuts down on guessing, ordering too much or too little, and helps you plan your budget. YOUR SENSES ARE YOUR RAW INFORMATION LEARNING PORTALS Stefan: Here are two sources for those stats: Telling Ain’t Training, Chapter Three, The Human Learner, pages 19-22 by Dr. Harold D. Stolovitch and Dr. Eric J Keeps and Brain Rules, Chapter 10, Vision Trumps All Other Senses by Dr. Jon Medina, pages 221-231.Dr. Median is a neuroscientists and lists additional sources in his book. There is some additional data on this page of his website http TRANSITIONING FROM THE EXPERIENCE ECONOMY TO THE SOCIAL To paraphrase President Bill Clinton, “It’s the Social Economy, stupid!” The McCann Worldgroup says that we have moved from the Experience Economy to the Social Economy.. Their research indicates that the current economy is moving into a new phase where people seek to define themselves by their ability to connect, share and communicate. Consumers place more emphasis on NINE GROUND RULES TO ADOPT DURING STRATEGIC PLANNING Using these nine ground rules will keep your strategic planning session from grinding to a halt. TIME TO RETIRE YOUR PLATINUM, GOLD AND SILVER SPONSORSHIP The most effective sponsorships are all about the attendee — the fan, the sponsor’s target market. If they don’t win over the attendee, the sponsorship may not be sustainable. The same could be said for the naming of your sponsorship levels. It’s time to reimagine the precious metal sponsorship categories — and unlessyou’re the
HOME - VELVET CHAINSAWVCC BLOGBRAIN CANDYWHO WE AREWHAT WE DOSPEAKING/FACILITATIONCONTACT US If you missed our recent webinar on Cracking the Code on Digital Networking, you can watch it on-demand. It is well worth your time to learn from two masters: Amanda Kaiser (pictured, top right) and Arianna Rehak (pictured, bottom), co-founders of the 2021 Virtual Networking Incubator. CONTACT - VELVET CHAINSAWVELVET CHAINSAW CONSULTING VCC Main Office: Velvet Chainsaw Consulting 114 Barrington Town Square #157 Aurora, OH 44202 info@velvetchainsaw.com. VCC Florida Office: Dave Lutz, Managing Director 5 POST-PANDEMIC CONFERENCE PROGRAM DESIGN CHANGES “Never let a good crisis go to waste” has become a popular adage in the business world over the past year, for good reason. As it becomes more apparent that face-to-face events will return in some form this year, conference organizers have an opportunity to make changes that would have been more difficult to sell WHY ADULTS WANT TO LEARN There is a growing body of research that demonstrates people learn most effectively when solving problems in a hands on fashion. I suspect that the days of education consisting of a talking head trying to beam out information are limited. CHEAT SHEET FOR HIRING AND PAYING PROFESSIONAL SPEAKERS Sometimes hiring and securing a professional speaker can feel like navigating a maze. New jargon, terms, conditions and clauses can be confusing, especially if you only secure speakers once or twice a year. Dealing with a speakers bureau or agent can feel daunting. Few meeting professionals know that it is perfectly acceptable tonegotiate. Here
MEETING PLANNERS CHEAT SHEET: BEVERAGES Something we have found particularly helpful the last 2 years is “all-day” beverage service. It cuts down on guessing, ordering too much or too little, and helps you plan your budget. YOUR SENSES ARE YOUR RAW INFORMATION LEARNING PORTALS Stefan: Here are two sources for those stats: Telling Ain’t Training, Chapter Three, The Human Learner, pages 19-22 by Dr. Harold D. Stolovitch and Dr. Eric J Keeps and Brain Rules, Chapter 10, Vision Trumps All Other Senses by Dr. Jon Medina, pages 221-231.Dr. Median is a neuroscientists and lists additional sources in his book. There is some additional data on this page of his website http TRANSITIONING FROM THE EXPERIENCE ECONOMY TO THE SOCIAL To paraphrase President Bill Clinton, “It’s the Social Economy, stupid!” The McCann Worldgroup says that we have moved from the Experience Economy to the Social Economy.. Their research indicates that the current economy is moving into a new phase where people seek to define themselves by their ability to connect, share and communicate. Consumers place more emphasis on NINE GROUND RULES TO ADOPT DURING STRATEGIC PLANNING Using these nine ground rules will keep your strategic planning session from grinding to a halt. TIME TO RETIRE YOUR PLATINUM, GOLD AND SILVER SPONSORSHIP The most effective sponsorships are all about the attendee — the fan, the sponsor’s target market. If they don’t win over the attendee, the sponsorship may not be sustainable. The same could be said for the naming of your sponsorship levels. It’s time to reimagine the precious metal sponsorship categories — and unlessyou’re the
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Velvet Chainsaw Consulting (VCC) is the leading choice for conference and trade show organizers interested in growing or transforming their major face-to-face events. We provide expert advice for designing premium education and networking experiences that result in increased loyalty and revenue. With a laser focus on the attendee experience, the VCC team will study and CONTACT - VELVET CHAINSAW VCC Main Office: Velvet Chainsaw Consulting 114 Barrington Town Square #157 Aurora, OH 44202 info@velvetchainsaw.com. VCC Florida Office: Dave Lutz, Managing Director OUR TEAM - VELVET CHAINSAW I like to refer to our employees as the Justice League for Conferences. The Velvet Chainsaw team has been hand-picked and assembled to raise the bar for face2face meetings. Each employee is an expert, innovator and agent for change in one or more areas of conference success. When combined, these skills (aka – super powers)OUR CLIENTS
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CONFERENCE SESSION DESCRIPTIONS THAT WHET THE APPETITE This is the first in a series on writing better conference session descriptions. This overview article was written (well, ghostwritten by me in collaboration with Dave Lutz) for Dave’s People & Processes column in PCMA’s March edition of Convene.In subsequent posts, we’ll explore conference sessions titles, descriptions and learner objectives in more detail. HOW TO WRITE KILLER CONFERENCE SESSION TITLES THAT ATTRACT This is the second in a series of posts on writing better conference session descriptions. Read the first post Conference Descriptions That Whet The Appetite, an overview of the four elements of a successful conference description. What is the primary purpose of most conference session titles, descriptions and learner objectives? Did you say,“To get
WHAT MAKES A GOOD ENDING? GMIC’s Sustainable Meetings Conference ended well: we broke up into small groups, discussed one goal we’d each set for the future — then the speaker Roger Rickard pressed us all to find a way to define and measure success. And finally the goals were collected and are on their way online. The close combined each level: small group dynamics so everyone could participate, summarizing the CREATING A HOSTING MINDSET IS ACTUALLY EASY On a recent visit to a nice resort in Santa Barbara, I was struck by how friendly and helpful the staff was. It was evident from the moment I stepped out of the car and encountered the first employee in theparking lot.
WHAT SHOULD WE CALL PEOPLE WHO ATTEND CONFERENCES? What should we call people who have registered to attend a conference? What's the right word to use to describe how we want people who attend a conference to act, behave and respond? Registrants? Attendees? Participants? Learners?VELVET CHAINSAW
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I THINK WE CRACKED THE CODE ON DIGITAL NETWORKING! June 1, 2021 By Sarah Michel If you missed our recent webinar on Cracking the Code on Digital Networking, you can watch it on-demand. It is well worth your time to learn from two masters: Amanda Kaiser (pictured, top right) and Arianna Rehak (pictured, bottom), co-founders of the 2021 Virtual Networking Incubator. We had a lot of ground to cover and didn’t getto all of the …
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5 POST-PANDEMIC CONFERENCE PROGRAM DESIGN CHANGES May 20, 2021 By Dave Lutz “Never let a good crisis go to waste” has become a popular adage in the business world over the past year, for good reason. As it becomes more apparent that face-to-face events will return in some form this year, conference organizers have an opportunity to make changes that would have been more … SPECIAL RECOGNITION FOR SARAH MICHEL, CSP May 13, 2021 By Dave Lutz Please join the Velvet Chainsaw team in congratulating our very own Sarah Michel! Last week she was presented with the National Speakers Association – Colorado Chapter Lifetime Achievement Award. Sarah is in an exclusive club: She is only the sixth person to receive this honor in the past 25 … : CRACKING THE CODE ON EVENT NETWORKING May 12, 2021 By Michele Frania Register now for our next VCC webinar, May, 19th, 2021, 12:00-1:00 PM EDT. Space is limited. What is every meeting owner’s quest for the holy grail? Delivering meaningful networking and connecting experiences in a digital or hybrid experience. In February, our two guests founded the 2021 Virtual … MY TURBULENT LOVE AFFAIR WITH DIGITAL-EVENT NETWORKING May 3, 2021 By Sarah Michel I have been a loyal and passionate disciple of networking for all of my adult life. I have spent decades learning, speaking and writing about it. Yet when our world was turned upside down last March, and all meaningful connection with everyone was forced into a digital world, I suddenly felt like I … RISK, REVENUE RECOGNITION AND RECOVERY April 14, 2021 By Dave Lutz For well over a year, we’ve consulted with dozens of associations on their go/no-go event strategies. One of our early — and still applicable — recommendations was for conference organizers to communicate and publish the date when they expect to make the decision for their in-person conference. Over … DOES YOUR CONFERENCE NEED AN EMCEE? March 30, 2021 By Sarah Michel Having an emcee at your event was a nice-to-have prior to 2020. Now it’s a must-have. Talk to any meeting owner who has managed a large virtual event this past year using a skilled emcee and he or she will tell you it made all the difference. An emcee ensures that an event flows seamlessly with … THE HIGH COST OF HYBRID March 15, 2021 By Lisa Block Our clients and leading industry associations (for example, PCMA’s latest glimpse or our industry’s future, the business recovery dashboard) are turning their attention to future hybrid and face-to-face (f2f) events. While everyone keeps saying that hybrid is here to stay, most association event … WHAT RISK FACTORS ARE TOP OF MIND FOR ASSOCIATION EVENT ORGANIZERS? February 25, 2021 By Lisa Block We recently convened a roundtable of senior-level conference organizers to discuss risk tolerance and the forces that are shaping their 2021/22 event strategies and decisions. Three primary risk categories are emerging as organizations weigh their options for major conferences in 2021: … Subscribe to blog via email: Click to Subscribe to NewsletterHOT TOPICS
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