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WHAT WE DO – TRENDLINE INTERACTIVE What We Do. We help great companies build great CRM marketing programs. Our passion is that every message you send, be it Email, SMS, or Push, is meaningful to your audience and valuable to your company. Explore our unique set of skills below.JOIN OUR TEAM
Join Our Team. We hire with an eye toward finding the best fit. We can always teach skills, but we can’t teach someone to be humane, conscientious or a team player. The wisdom of our “fit first” hiring philosophy is borne out by our exceptionally low turnover rate. See Our Open Positions. 4 WAYS TO CLEAN UP YOUR MARTECH MESS In our previous post, “9 signs your martech is a mess,” we helped you determine whether your marketing technology stack works like a dream or is one hot martech mess.If you discovered that your tech is causing you stress, read this post to start identifying the solutions to your tech headaches. TRENDLINE RECOGNIZED AS A LEADER IN COMMUNITY SERVICE Austin, Texas – April 17, 2019. The 2019 Communitas Awards recognized Trendline Interactive for Leadership in Community Service for their support of multiple community programs and local non-profit organizations in 2018. SFMC DEPLOYMENT MANAGER 3. Data Extensions. 4. Journeys. These four categories cover a large portion of the typical assets within SFMC. Now, it’s important to note that while Deployment Manager can help you migrate the shells and configuration of these assets, each asset comes with some limitations. Within the app, you will see a list of assets that are associated TRENDLINE INTERACTIVE ACQUIRES DATA INSIGHT GROUP TO AUSTIN, Texas, Feb. 25, 2021 /PRNewswire/ — Trendline Interactive, a digital messaging consulting and professional services firm headquartered in Austin, Texas, today announced the acquisition of Canadian data and analytics company Data Insight Group (DiG).This further strengthens Trendline’s data science and analytics services in order to better help its customers understand their data WHAT ARE DMARC, DKIM, AND SPF? SPF, or Sender Policy Framework, is an email validation protocol designed to detect and block email spoofing. It allows mail exchangers to verify that incoming mail from a specific domain comes from an IP Address authorized by that domain’s administrators. An SPF record is a TXT record found in the DNS (Domain Name System) record that TRENDLINE INTERACTIVEWHAT WE DOWHO WE ARERESOURCESCONTACTBLOGOPERATIONS Driving Engagement, Message By Message. See How We Do It. Who We Are. Built from email marketing, Trendline Interactive is an agency and consultancy that inspires meaningful engagement through cross-channel communications. We’ve been doing it for over 10 years, and we’d like to do it for you, too. Get to Know Us. Trusted By. TRENDLINE ACCESSIBILITY PLAN Trendline Interactive, inclusive of all subsidiaries, (cumulatively “Trendline”) is committed to ensuring equal access and participation for people with disabilities. AGENCY SERVICES GALLERY Let's Take This to the Inbox. Sign up for our news, resources and updates. The inbox is our favorite place after all. We’ll make sureit’s worth it.
WHAT WE DO – TRENDLINE INTERACTIVE What We Do. We help great companies build great CRM marketing programs. Our passion is that every message you send, be it Email, SMS, or Push, is meaningful to your audience and valuable to your company. Explore our unique set of skills below.JOIN OUR TEAM
Join Our Team. We hire with an eye toward finding the best fit. We can always teach skills, but we can’t teach someone to be humane, conscientious or a team player. The wisdom of our “fit first” hiring philosophy is borne out by our exceptionally low turnover rate. See Our Open Positions. 4 WAYS TO CLEAN UP YOUR MARTECH MESS In our previous post, “9 signs your martech is a mess,” we helped you determine whether your marketing technology stack works like a dream or is one hot martech mess.If you discovered that your tech is causing you stress, read this post to start identifying the solutions to your tech headaches. TRENDLINE RECOGNIZED AS A LEADER IN COMMUNITY SERVICE Austin, Texas – April 17, 2019. The 2019 Communitas Awards recognized Trendline Interactive for Leadership in Community Service for their support of multiple community programs and local non-profit organizations in 2018. SFMC DEPLOYMENT MANAGER 3. Data Extensions. 4. Journeys. These four categories cover a large portion of the typical assets within SFMC. Now, it’s important to note that while Deployment Manager can help you migrate the shells and configuration of these assets, each asset comes with some limitations. Within the app, you will see a list of assets that are associated TRENDLINE INTERACTIVE ACQUIRES DATA INSIGHT GROUP TO AUSTIN, Texas, Feb. 25, 2021 /PRNewswire/ — Trendline Interactive, a digital messaging consulting and professional services firm headquartered in Austin, Texas, today announced the acquisition of Canadian data and analytics company Data Insight Group (DiG).This further strengthens Trendline’s data science and analytics services in order to better help its customers understand their data WHAT ARE DMARC, DKIM, AND SPF? SPF, or Sender Policy Framework, is an email validation protocol designed to detect and block email spoofing. It allows mail exchangers to verify that incoming mail from a specific domain comes from an IP Address authorized by that domain’s administrators. An SPF record is a TXT record found in the DNS (Domain Name System) record that WHAT WE DO – TRENDLINE INTERACTIVE What We Do. We help great companies build great CRM marketing programs. Our passion is that every message you send, be it Email, SMS, or Push, is meaningful to your audience and valuable to your company. Explore our unique set of skills below. AGENCY SERVICES GALLERY Let's Take This to the Inbox. Sign up for our news, resources and updates. The inbox is our favorite place after all. We’ll make sureit’s worth it.
WHO WE ARE – TRENDLINE INTERACTIVE Our culture is defined by our people. At the core of Trendline’s success lies our demonstrated dedication to maintaining a positive and inclusive work environment, encouraging and celebrating professional growth, and promoting the health and well-being of our employees. Culture is also a key factor in how we vet potential clients. TRENDLINE ACCESSIBILITY PLAN Trendline Interactive, inclusive of all subsidiaries, (cumulatively “Trendline”) is committed to ensuring equal access and participation for people with disabilities.TRIGGERED EMAILS
About the Author(s) Trendline Interactive. Built from email marketing, Trendline Interactive is an agency and consultancy that inspires brands to create meaningful engagement through cross-channelcommunications.
HOW TO RUN A SUCCESSFUL EMAIL CONTENT AUDIT About the Author(s) Scott Burdsall. Scott Burdsall is the Practice Lead, Strategy Consulting at Trendline Interactive, where he focuses on creating messaging and segmentation strategies to drive maximum conversions while maintaining a strong focus on the optimal omni channel user experience. TRENDLINE RECOGNIZED AS A LEADER IN COMMUNITY SERVICE Austin, Texas – April 17, 2019. The 2019 Communitas Awards recognized Trendline Interactive for Leadership in Community Service for their support of multiple community programs and local non-profit organizations in 2018. LAUNCHING A PRODUCT AND INSPIRING CUSTOMERS The Story. Wacom’s audience could only be reached by a creative campaign that was engaging and inspiring. Thus, Trendline sought to build an email strategy that clearly communicated the differences between each product while showing the value of each to the audience. UNDERSTANDING SALESFORCE MARKETING CLOUD CONTACTS Salesforce Marketing Cloud Contacts and Your Contract. Trendline’s Solutions Consulting team has been receiving questions about Salesforce Marketing Cloud contacts, and how they relate to your invoice and charges. We are going to help clear up the confusion, and show you how to pare down your contact count to maximize yourmarketing dollars.
DEDICATED VS SHARED IP ADDRESS What is the difference between a dedicated IP and shared IP address in email deliverability?How do I know which one I should be using? There are several factors that come into play when deciding whether to use a dedicated or shared IP with your business. TRENDLINE INTERACTIVEWHAT WE DOWHO WE ARERESOURCESCONTACTBLOGOPERATIONS Driving Engagement, Message By Message. See How We Do It. Who We Are. Built from email marketing, Trendline Interactive is an agency and consultancy that inspires meaningful engagement through cross-channel communications. We’ve been doing it for over 10 years, and we’d like to do it for you, too. Get to Know Us. Trusted By. WHO WE ARE – TRENDLINE INTERACTIVE Our culture is defined by our people. At the core of Trendline’s success lies our demonstrated dedication to maintaining a positive and inclusive work environment, encouraging and celebrating professional growth, and promoting the health and well-being of our employees. Culture is also a key factor in how we vet potential clients.JOIN OUR TEAM
Join Our Team. We hire with an eye toward finding the best fit. We can always teach skills, but we can’t teach someone to be humane, conscientious or a team player. The wisdom of our “fit first” hiring philosophy is borne out by our exceptionally low turnover rate. See Our Open Positions. DARK MODE | TRENDLINE INTERACTIVE “Dark Mode” is gaining momentum in the email space. Android Authority found that 81.9% of tech-savvy users are using Dark Mode some or most of the time they view their devices, and that number will increase as others begin to adopt it. CONSUMER DATA PROTECTION ACT Jan. 1, 2023 – Put this date in your calendar and circle it in red. It's the day the second major state law governing consumer data privacy and security goes into effect, and it will likely affect your company's operations.EMAIL CONTENT AUDIT
When COVID’s first wave initially struck in early 2020, many marketing teams were left without a clear crisis response plan. Many needed to develop new messaging plans overnight and created campaigns that might have sounded good at the time, but it quickly became clear that everyone had similar ideas.EMAIL CASE STUDY
What We Did Strategy Audit Testing Strategy Master Template Design Platform Support and Journey Development SMS & Push Banfield Pet Hospital is the largest general veterinary practice in the United States with more than 1,000 Hospitals and growing. EMAIL SERVICE PROVIDER Choosing the best ESP (Email Service Provider) can feel like shopping for a car; a ton of conflicting recommendations, a thousand different models, and a lot of excessive features that seem neat in the showroom, but won’t ever be used on the road. EMAIL ACQUISITION STRATEGY Your email marketing program relies on many factors for success, but the most important is the quality of your email database. In earlier blog posts we've reviewed strategies for acquiring more of the high-quality email addresses that will grow your email program and help you achieve your business goals, and for measuring the success ofthose strategies.
COMMUNITAS AWARD
Austin, Texas – April 17, 2019 The 2019 Communitas Awards recognized Trendline Interactive for Leadership in Community Service for their support of multiple community programs and local non-profit organizations in 2018. TRENDLINE INTERACTIVEWHAT WE DOWHO WE ARERESOURCESCONTACTBLOGOPERATIONS Driving Engagement, Message By Message. See How We Do It. Who We Are. Built from email marketing, Trendline Interactive is an agency and consultancy that inspires meaningful engagement through cross-channel communications. We’ve been doing it for over 10 years, and we’d like to do it for you, too. Get to Know Us. Trusted By. WHO WE ARE – TRENDLINE INTERACTIVE Our culture is defined by our people. At the core of Trendline’s success lies our demonstrated dedication to maintaining a positive and inclusive work environment, encouraging and celebrating professional growth, and promoting the health and well-being of our employees. Culture is also a key factor in how we vet potential clients.JOIN OUR TEAM
Join Our Team. We hire with an eye toward finding the best fit. We can always teach skills, but we can’t teach someone to be humane, conscientious or a team player. The wisdom of our “fit first” hiring philosophy is borne out by our exceptionally low turnover rate. See Our Open Positions. DARK MODE | TRENDLINE INTERACTIVE “Dark Mode” is gaining momentum in the email space. Android Authority found that 81.9% of tech-savvy users are using Dark Mode some or most of the time they view their devices, and that number will increase as others begin to adopt it. CONSUMER DATA PROTECTION ACT Jan. 1, 2023 – Put this date in your calendar and circle it in red. It's the day the second major state law governing consumer data privacy and security goes into effect, and it will likely affect your company's operations.EMAIL CONTENT AUDIT
When COVID’s first wave initially struck in early 2020, many marketing teams were left without a clear crisis response plan. Many needed to develop new messaging plans overnight and created campaigns that might have sounded good at the time, but it quickly became clear that everyone had similar ideas.EMAIL CASE STUDY
What We Did Strategy Audit Testing Strategy Master Template Design Platform Support and Journey Development SMS & Push Banfield Pet Hospital is the largest general veterinary practice in the United States with more than 1,000 Hospitals and growing. EMAIL SERVICE PROVIDER Choosing the best ESP (Email Service Provider) can feel like shopping for a car; a ton of conflicting recommendations, a thousand different models, and a lot of excessive features that seem neat in the showroom, but won’t ever be used on the road. EMAIL ACQUISITION STRATEGY Your email marketing program relies on many factors for success, but the most important is the quality of your email database. In earlier blog posts we've reviewed strategies for acquiring more of the high-quality email addresses that will grow your email program and help you achieve your business goals, and for measuring the success ofthose strategies.
COMMUNITAS AWARD
Austin, Texas – April 17, 2019 The 2019 Communitas Awards recognized Trendline Interactive for Leadership in Community Service for their support of multiple community programs and local non-profit organizations in 2018. 5G | TRENDLINE INTERACTIVE We live in a world where technology blurs the line between the physical and the digital. This always-on environment gives emerging companies the chance to break long-held monopolies. MARTECH | TRENDLINE INTERACTIVE In our previous post, “9 signs your martech is a mess,” we helped you determine whether your marketing technology stack works like a dream or is one hot martech mess.EMAIL CASE STUDY
What We Did Strategy Audit Testing Strategy Master Template Design Platform Support and Journey Development SMS & Push Banfield Pet Hospital is the largest general veterinary practice in the United States with more than 1,000 Hospitals and growing. CONSUMER DATA PROTECTION ACT Jan. 1, 2023 – Put this date in your calendar and circle it in red. It's the day the second major state law governing consumer data privacy and security goes into effect, and it will likely affect your company's operations.GROWTH STRATEGY
Email lists are the key to creating and maintaining customer relationships post purchase. Converting customers into subscribers is a great way to create brand loyalty and repeat purchasers.EMAIL CONTENT AUDIT
When COVID’s first wave initially struck in early 2020, many marketing teams were left without a clear crisis response plan. Many needed to develop new messaging plans overnight and created campaigns that might have sounded good at the time, but it quickly became clear that everyone had similar ideas. CUSTOMER LIFETIME VALUE Let's Take This to the Inbox. Sign up for our news, resources and updates. The inbox is our favorite place after all. We’ll make sureit’s worth it.
OMNICHANNEL MARKETING Consumers are more connected to data than ever. They have the ability to research any product they want at any time of the day and virtually just about anywhere there is a signal. DESPITE CHALLENGES, THE AMERICAN DIABETES ASSOCIATION HAS The American Diabetes Association® (ADA) is a national non-profit with a mission to prevent and cure diabetes and to improve the lives of all people affected by diabetes. The ADA consists of a network of almost 530,000 volunteers, a professional society of 17,000 health care professionals, and approximately 250 staff members. USER GENERATED CONTENT Email & User Content I have been in email marketing since 1999, so I have built up quite an arsenal of emails in my seed accounts. I have seen content that was creative, wonderfully written, personalized, andeven cutting-edge.
TRENDLINE INTERACTIVEWHAT WE DOWHO WE ARERESOURCESCONTACTBLOGOPERATIONS Driving Engagement, Message By Message. See How We Do It. Who We Are. Built from email marketing, Trendline Interactive is an agency and consultancy that inspires meaningful engagement through cross-channel communications. We’ve been doing it for over 10 years, and we’d like to do it for you, too. Get to Know Us. Trusted By. WHAT WE DO – TRENDLINE INTERACTIVE What We Do. We help great companies build great CRM marketing programs. Our passion is that every message you send, be it Email, SMS, or Push, is meaningful to your audience and valuable to your company. Explore our unique set of skills below.JOIN OUR TEAM
Join Our Team. We hire with an eye toward finding the best fit. We can always teach skills, but we can’t teach someone to be humane, conscientious or a team player. The wisdom of our “fit first” hiring philosophy is borne out by our exceptionally low turnover rate. See Our Open Positions. WHO WE ARE – TRENDLINE INTERACTIVE Our culture is defined by our people. At the core of Trendline’s success lies our demonstrated dedication to maintaining a positive and inclusive work environment, encouraging and celebrating professional growth, and promoting the health and well-being of our employees. Culture is also a key factor in how we vet potential clients. INBOX MARKETER, NOW TRENDLINE INTERACTIVE Founded in 2002, Inbox Marketer established itself as Canada’s premier email marketing agency. In May 2019, the company was acquired by Trendline Interactive, a leading provider of end-to-end email marketing services for enterprise organizations. Today, Inbox Marketer is Trendline Interactive. SFMC DEPLOYMENT MANAGER 3. Data Extensions. 4. Journeys. These four categories cover a large portion of the typical assets within SFMC. Now, it’s important to note that while Deployment Manager can help you migrate the shells and configuration of these assets, each asset comes with some limitations. Within the app, you will see a list of assets that are associated PROS AND CONS OF MICROSOFT POWER BI Microsoft dubs Power BI as a tool that allows you to “Enable everyone at every level of your organization to make confident decisions using up-to-the-minute analytics.”. Released to the public in July of 2015, Power BI is a relative newcomer to the business analytics toolkit and is Microsoft’s answer to other popularvisualization
WHAT ARE DMARC, DKIM, AND SPF? SPF, or Sender Policy Framework, is an email validation protocol designed to detect and block email spoofing. It allows mail exchangers to verify that incoming mail from a specific domain comes from an IP Address authorized by that domain’s administrators. An SPF record is a TXT record found in the DNS (Domain Name System) record that DIGITAL DISRUPTION AND DIGITAL TRANSFORMATION THE IMPORTANCE OF SEPARATING MARKETING AND TRANSACTIONALSEE MORE ON TRENDLINEINTERACTIVE.COM TRENDLINE INTERACTIVEWHAT WE DOWHO WE ARERESOURCESCONTACTBLOGOPERATIONS Driving Engagement, Message By Message. See How We Do It. Who We Are. Built from email marketing, Trendline Interactive is an agency and consultancy that inspires meaningful engagement through cross-channel communications. We’ve been doing it for over 10 years, and we’d like to do it for you, too. Get to Know Us. Trusted By. WHAT WE DO – TRENDLINE INTERACTIVE What We Do. We help great companies build great CRM marketing programs. Our passion is that every message you send, be it Email, SMS, or Push, is meaningful to your audience and valuable to your company. Explore our unique set of skills below.JOIN OUR TEAM
Join Our Team. We hire with an eye toward finding the best fit. We can always teach skills, but we can’t teach someone to be humane, conscientious or a team player. The wisdom of our “fit first” hiring philosophy is borne out by our exceptionally low turnover rate. See Our Open Positions. WHO WE ARE – TRENDLINE INTERACTIVE Our culture is defined by our people. At the core of Trendline’s success lies our demonstrated dedication to maintaining a positive and inclusive work environment, encouraging and celebrating professional growth, and promoting the health and well-being of our employees. Culture is also a key factor in how we vet potential clients. INBOX MARKETER, NOW TRENDLINE INTERACTIVE Founded in 2002, Inbox Marketer established itself as Canada’s premier email marketing agency. In May 2019, the company was acquired by Trendline Interactive, a leading provider of end-to-end email marketing services for enterprise organizations. Today, Inbox Marketer is Trendline Interactive. SFMC DEPLOYMENT MANAGER 3. Data Extensions. 4. Journeys. These four categories cover a large portion of the typical assets within SFMC. Now, it’s important to note that while Deployment Manager can help you migrate the shells and configuration of these assets, each asset comes with some limitations. Within the app, you will see a list of assets that are associated PROS AND CONS OF MICROSOFT POWER BI Microsoft dubs Power BI as a tool that allows you to “Enable everyone at every level of your organization to make confident decisions using up-to-the-minute analytics.”. Released to the public in July of 2015, Power BI is a relative newcomer to the business analytics toolkit and is Microsoft’s answer to other popularvisualization
WHAT ARE DMARC, DKIM, AND SPF? SPF, or Sender Policy Framework, is an email validation protocol designed to detect and block email spoofing. It allows mail exchangers to verify that incoming mail from a specific domain comes from an IP Address authorized by that domain’s administrators. An SPF record is a TXT record found in the DNS (Domain Name System) record that DIGITAL DISRUPTION AND DIGITAL TRANSFORMATION THE IMPORTANCE OF SEPARATING MARKETING AND TRANSACTIONALSEE MORE ON TRENDLINEINTERACTIVE.COM WHAT WE DO – TRENDLINE INTERACTIVE What We Do. We help great companies build great CRM marketing programs. Our passion is that every message you send, be it Email, SMS, or Push, is meaningful to your audience and valuable to your company. Explore our unique set of skills below.DATA LITERACY
Modern marketing is powered by data. Data drives your segmentation strategy and unlocks your personalization project, and these data-enabled outcomes are only a sampling of what are quickly becoming table stakes in today’s competitive environment.MARKETING STRATEGY
Creating Strategies for Growth. Even the most mature marketing programs have valleys and plateaus along the way. Here are a few of the ways we can help your program grow: Acquisition, Messaging, and Onboarding Strategy. Iterative Testing To Guide Optimization. Subscriber Profiles, Data Sources/Flows and List Management. CMAMARTECH – JUNE 2, 2021 CMAmartech – June 2, 2021. Harnessing technology to achieve marketing goals and objectives is more critical now than ever before. Marketing technology increasingly accounts for a significant share of marketing budgets. To do better than simply to survive in the digital age, leadership needs to team up and get in the trenches to drive an FOUR PRINCIPLES OF ETHICAL DATA USE It is the responsibility of the organizations collecting the data to create procedures that ensure their customers are being treated fairly and ethically. This is an evolving area and while there are still many unanswered questions, we encourage you to follow these four basic principles of ethical data use. #1. Basic transparency with customers. TRENDLINE INTERACTIVE ACQUIRES DATA INSIGHT GROUP TO AUSTIN, Texas, Feb. 25, 2021 /PRNewswire/ — Trendline Interactive, a digital messaging consulting and professional services firm headquartered in Austin, Texas, today announced the acquisition of Canadian data and analytics company Data Insight Group (DiG).This further strengthens Trendline’s data science and analytics services in order to better help its customers understand their data EMAIL MARKETING: FROM A TO Z Content Strategy – This cohesive marketing strategy focuses on the planning, creation, and measuring of content delivered to end-users to generate awareness of a particular brand, product, or service. A good content strategy aligns with the customer experience and serves to provide value to the end-user. Dynamic Email – The dynamic feature EMPOWERING YOUR TEAM WITH DATA LITERACY Empowering your team with data literacy. Modern marketing is powered by data. Data drives your segmentation strategy and unlocks your personalization project, and these data-enabled outcomes are only a sampling of what are quickly becoming table stakes in today’s competitive environment. A fundamental step in becoming a data driven UNDERSTANDING SALESFORCE MARKETING CLOUD CONTACTS Salesforce Marketing Cloud contracts used to be based on two things–a software fee and a message fee, or CPM. Now, Salesforce Marketing Cloud users are paying a third fee—for sendable contacts. This is a charge for any contact that you have ever emailed. Even if you only have an active population of 500,000 subscribers, if you haveever
INTRODUCTION TO DARK MODE “Dark Mode” is gaining momentum in the email space. Android Authority found that 81.9% of tech-savvy users are using Dark Mode some or most of the time they view their devices, and that number will increase as others begin to adopt it.. This overview explains what Dark Mode is, why it is trending and how to set up your email so you can give your readers the best possible experience when TRENDLINE INTERACTIVEWHAT WE DOWHO WE ARERESOURCESCONTACTBLOGOPERATIONS Driving Engagement, Message By Message. See How We Do It. Who We Are. Built from email marketing, Trendline Interactive is an agency and consultancy that inspires meaningful engagement through cross-channel communications. We’ve been doing it for over 10 years, and we’d like to do it for you, too. Get to Know Us. Trusted By. WHAT WE DO – TRENDLINE INTERACTIVE What We Do. We help great companies build great CRM marketing programs. Our passion is that every message you send, be it Email, SMS, or Push, is meaningful to your audience and valuable to your company. Explore our unique set of skills below.JOIN OUR TEAM
Join Our Team. We hire with an eye toward finding the best fit. We can always teach skills, but we can’t teach someone to be humane, conscientious or a team player. The wisdom of our “fit first” hiring philosophy is borne out by our exceptionally low turnover rate. See Our Open Positions. WHO WE ARE – TRENDLINE INTERACTIVE Our culture is defined by our people. At the core of Trendline’s success lies our demonstrated dedication to maintaining a positive and inclusive work environment, encouraging and celebrating professional growth, and promoting the health and well-being of our employees. Culture is also a key factor in how we vet potential clients. INBOX MARKETER, NOW TRENDLINE INTERACTIVE Founded in 2002, Inbox Marketer established itself as Canada’s premier email marketing agency. In May 2019, the company was acquired by Trendline Interactive, a leading provider of end-to-end email marketing services for enterprise organizations. Today, Inbox Marketer is Trendline Interactive. SFMC DEPLOYMENT MANAGER 3. Data Extensions. 4. Journeys. These four categories cover a large portion of the typical assets within SFMC. Now, it’s important to note that while Deployment Manager can help you migrate the shells and configuration of these assets, each asset comes with some limitations. Within the app, you will see a list of assets that are associated PROS AND CONS OF MICROSOFT POWER BI Microsoft dubs Power BI as a tool that allows you to “Enable everyone at every level of your organization to make confident decisions using up-to-the-minute analytics.”. Released to the public in July of 2015, Power BI is a relative newcomer to the business analytics toolkit and is Microsoft’s answer to other popularvisualization
WHAT ARE DMARC, DKIM, AND SPF? SPF, or Sender Policy Framework, is an email validation protocol designed to detect and block email spoofing. It allows mail exchangers to verify that incoming mail from a specific domain comes from an IP Address authorized by that domain’s administrators. An SPF record is a TXT record found in the DNS (Domain Name System) record that DIGITAL DISRUPTION AND DIGITAL TRANSFORMATION THE IMPORTANCE OF SEPARATING MARKETING AND TRANSACTIONALSEE MORE ON TRENDLINEINTERACTIVE.COM TRENDLINE INTERACTIVEWHAT WE DOWHO WE ARERESOURCESCONTACTBLOGOPERATIONS Driving Engagement, Message By Message. See How We Do It. Who We Are. Built from email marketing, Trendline Interactive is an agency and consultancy that inspires meaningful engagement through cross-channel communications. We’ve been doing it for over 10 years, and we’d like to do it for you, too. Get to Know Us. Trusted By. WHAT WE DO – TRENDLINE INTERACTIVE What We Do. We help great companies build great CRM marketing programs. Our passion is that every message you send, be it Email, SMS, or Push, is meaningful to your audience and valuable to your company. Explore our unique set of skills below.JOIN OUR TEAM
Join Our Team. We hire with an eye toward finding the best fit. We can always teach skills, but we can’t teach someone to be humane, conscientious or a team player. The wisdom of our “fit first” hiring philosophy is borne out by our exceptionally low turnover rate. See Our Open Positions. WHO WE ARE – TRENDLINE INTERACTIVE Our culture is defined by our people. At the core of Trendline’s success lies our demonstrated dedication to maintaining a positive and inclusive work environment, encouraging and celebrating professional growth, and promoting the health and well-being of our employees. Culture is also a key factor in how we vet potential clients. INBOX MARKETER, NOW TRENDLINE INTERACTIVE Founded in 2002, Inbox Marketer established itself as Canada’s premier email marketing agency. In May 2019, the company was acquired by Trendline Interactive, a leading provider of end-to-end email marketing services for enterprise organizations. Today, Inbox Marketer is Trendline Interactive. SFMC DEPLOYMENT MANAGER 3. Data Extensions. 4. Journeys. These four categories cover a large portion of the typical assets within SFMC. Now, it’s important to note that while Deployment Manager can help you migrate the shells and configuration of these assets, each asset comes with some limitations. Within the app, you will see a list of assets that are associated PROS AND CONS OF MICROSOFT POWER BI Microsoft dubs Power BI as a tool that allows you to “Enable everyone at every level of your organization to make confident decisions using up-to-the-minute analytics.”. Released to the public in July of 2015, Power BI is a relative newcomer to the business analytics toolkit and is Microsoft’s answer to other popularvisualization
WHAT ARE DMARC, DKIM, AND SPF? SPF, or Sender Policy Framework, is an email validation protocol designed to detect and block email spoofing. It allows mail exchangers to verify that incoming mail from a specific domain comes from an IP Address authorized by that domain’s administrators. An SPF record is a TXT record found in the DNS (Domain Name System) record that DIGITAL DISRUPTION AND DIGITAL TRANSFORMATION THE IMPORTANCE OF SEPARATING MARKETING AND TRANSACTIONALSEE MORE ON TRENDLINEINTERACTIVE.COM WHAT WE DO – TRENDLINE INTERACTIVE What We Do. We help great companies build great CRM marketing programs. Our passion is that every message you send, be it Email, SMS, or Push, is meaningful to your audience and valuable to your company. Explore our unique set of skills below.DATA LITERACY
Modern marketing is powered by data. Data drives your segmentation strategy and unlocks your personalization project, and these data-enabled outcomes are only a sampling of what are quickly becoming table stakes in today’s competitive environment.MARKETING STRATEGY
Creating Strategies for Growth. Even the most mature marketing programs have valleys and plateaus along the way. Here are a few of the ways we can help your program grow: Acquisition, Messaging, and Onboarding Strategy. Iterative Testing To Guide Optimization. Subscriber Profiles, Data Sources/Flows and List Management. EMPOWERING YOUR TEAM WITH DATA LITERACY Empowering your team with data literacy. Modern marketing is powered by data. Data drives your segmentation strategy and unlocks your personalization project, and these data-enabled outcomes are only a sampling of what are quickly becoming table stakes in today’s competitive environment. A fundamental step in becoming a data driven CMAMARTECH – JUNE 2, 2021 CMAmartech – June 2, 2021. Harnessing technology to achieve marketing goals and objectives is more critical now than ever before. Marketing technology increasingly accounts for a significant share of marketing budgets. To do better than simply to survive in the digital age, leadership needs to team up and get in the trenches to drive an FOUR PRINCIPLES OF ETHICAL DATA USE It is the responsibility of the organizations collecting the data to create procedures that ensure their customers are being treated fairly and ethically. This is an evolving area and while there are still many unanswered questions, we encourage you to follow these four basic principles of ethical data use. #1. Basic transparency with customers. TRENDLINE INTERACTIVE ACQUIRES DATA INSIGHT GROUP TO AUSTIN, Texas, Feb. 25, 2021 /PRNewswire/ — Trendline Interactive, a digital messaging consulting and professional services firm headquartered in Austin, Texas, today announced the acquisition of Canadian data and analytics company Data Insight Group (DiG).This further strengthens Trendline’s data science and analytics services in order to better help its customers understand their data EMAIL MARKETING: FROM A TO Z Content Strategy – This cohesive marketing strategy focuses on the planning, creation, and measuring of content delivered to end-users to generate awareness of a particular brand, product, or service. A good content strategy aligns with the customer experience and serves to provide value to the end-user. Dynamic Email – The dynamic feature UNDERSTANDING SALESFORCE MARKETING CLOUD CONTACTS Salesforce Marketing Cloud contracts used to be based on two things–a software fee and a message fee, or CPM. Now, Salesforce Marketing Cloud users are paying a third fee—for sendable contacts. This is a charge for any contact that you have ever emailed. Even if you only have an active population of 500,000 subscribers, if you haveever
INTRODUCTION TO DARK MODE “Dark Mode” is gaining momentum in the email space. Android Authority found that 81.9% of tech-savvy users are using Dark Mode some or most of the time they view their devices, and that number will increase as others begin to adopt it.. This overview explains what Dark Mode is, why it is trending and how to set up your email so you can give your readers the best possible experience when TRENDLINE INTERACTIVEWHAT WE DOWHO WE ARERESOURCESCONTACTBLOGOPERATIONS Who We Are. Built from email marketing, Trendline Interactive is an agency and consultancy that inspires meaningful engagement through cross-channel communications. WHAT WE DO – TRENDLINE INTERACTIVE What We Do. We help great companies build great CRM marketing programs. Our passion is that every message you send, be it Email, SMS, or Push, is meaningful to your audience and valuable to RESOURCES – TRENDLINE INTERACTIVE White Paper Solving martech: Finding the right email technology platform in a confusing landscape. White Paper | 20 minute read As an email-centric marketing leader,JOIN OUR TEAM
Trendline understands that our value starts with our people. If you want to check out an open position, apply here. INBOX MARKETER, NOW TRENDLINE INTERACTIVE Inbox Marketer, now Trendline Interactive. Trendline Acquires Canada’s Largest Email Marketing Agency. Founded in 2002, Inbox Marketer established itself as Canada’s premier email marketingagency.
WHAT ARE DMARC, DKIM, AND SPF? Are you an email marketer struggling to understand the purpose and importance of authentication in email deliverability? You’re not alone. Many types of transactions require authentication.Whether you’re a patient needing treatment, a driver needing a license, a customer paying with a credit card, or a passenger boarding an airplane – in order to proceed, you must prove that you are who EMAIL MARKETING: FROM A TO Z As a data-driven email marketing agency, we have lots of tools we use to accomplish different client goals. With so many terms and acronyms being used in our blog posts, our resources, and our day-to-day operations, we decided to define them in this extensive list! PROS AND CONS OF MICROSOFT POWER BI Over the past year, our organization has used Power BI to build several self-serve analytics dashboards for our clients. For those of you who may be unfamiliar, Power BI is a business analytics software for developing interactive reports and sharing them with users in the organization who are looking for data-driven insights. Microsoft dubs Power BI as a tool that allows you to “ Enable THE IMPORTANCE OF SEPARATING MARKETING AND TRANSACTIONALSEE MORE ON TRENDLINEINTERACTIVE.COM SFMC DEPLOYMENT MANAGER As many users of Salesforce Marketing Cloud (SFMC) know, over time your SFMC account can get quite messy and feel overwhelming. This can happen as part of a merger & acquisition, when multiple brands are merged into one SFMC account or a new Business Unit is set up in anexisting account.
TRENDLINE INTERACTIVEWHAT WE DOWHO WE ARERESOURCESCONTACTBLOGOPERATIONS Who We Are. Built from email marketing, Trendline Interactive is an agency and consultancy that inspires meaningful engagement through cross-channel communications. WHAT WE DO – TRENDLINE INTERACTIVE What We Do. We help great companies build great CRM marketing programs. Our passion is that every message you send, be it Email, SMS, or Push, is meaningful to your audience and valuable to RESOURCES – TRENDLINE INTERACTIVE White Paper Solving martech: Finding the right email technology platform in a confusing landscape. White Paper | 20 minute read As an email-centric marketing leader,JOIN OUR TEAM
Trendline understands that our value starts with our people. If you want to check out an open position, apply here. INBOX MARKETER, NOW TRENDLINE INTERACTIVE Inbox Marketer, now Trendline Interactive. Trendline Acquires Canada’s Largest Email Marketing Agency. Founded in 2002, Inbox Marketer established itself as Canada’s premier email marketingagency.
WHAT ARE DMARC, DKIM, AND SPF? Are you an email marketer struggling to understand the purpose and importance of authentication in email deliverability? You’re not alone. Many types of transactions require authentication.Whether you’re a patient needing treatment, a driver needing a license, a customer paying with a credit card, or a passenger boarding an airplane – in order to proceed, you must prove that you are who EMAIL MARKETING: FROM A TO Z As a data-driven email marketing agency, we have lots of tools we use to accomplish different client goals. With so many terms and acronyms being used in our blog posts, our resources, and our day-to-day operations, we decided to define them in this extensive list! PROS AND CONS OF MICROSOFT POWER BI Over the past year, our organization has used Power BI to build several self-serve analytics dashboards for our clients. For those of you who may be unfamiliar, Power BI is a business analytics software for developing interactive reports and sharing them with users in the organization who are looking for data-driven insights. Microsoft dubs Power BI as a tool that allows you to “ Enable THE IMPORTANCE OF SEPARATING MARKETING AND TRANSACTIONALSEE MORE ON TRENDLINEINTERACTIVE.COM SFMC DEPLOYMENT MANAGER As many users of Salesforce Marketing Cloud (SFMC) know, over time your SFMC account can get quite messy and feel overwhelming. This can happen as part of a merger & acquisition, when multiple brands are merged into one SFMC account or a new Business Unit is set up in anexisting account.
RESOURCES – TRENDLINE INTERACTIVE White Paper Solving martech: Finding the right email technology platform in a confusing landscape. White Paper | 20 minute read As an email-centric marketing leader, WHO WE ARE – TRENDLINE INTERACTIVE Our Culture. Our culture is defined by our people. At the core of Trendline’s success lies our demonstrated dedication to maintaining a positive and inclusive work environment, encouraging and celebrating professional growth, and promoting the health and well-being of ouremployees.
CMAMARTECH – JUNE 2, 2021 About the Author(s) Trendline Interactive. Built from email marketing, Trendline Interactive is an agency and consultancy that inspires brands to create meaningful engagement through cross-channelcommunications.
AGENCY SERVICES
Trendline Interactive is a true partner. They understand our vision and values, embrace our success as their own, bring fresh, new ideas to the table, and they’reMARKETING STRATEGY
Marketing Strategy. Growing your business is our business. Our marketing strategy team helps you grow a loyal and engaged audience while building the business case for SFMC DEPLOYMENT MANAGER As many users of Salesforce Marketing Cloud (SFMC) know, over time your SFMC account can get quite messy and feel overwhelming. This can happen as part of a merger & acquisition, when multiple brands are merged into one SFMC account or a new Business Unit is set up in anexisting account.
TRENDLINE AND INBOX PROS With the strategic acquisition of Inbox Pros, Trendline Interactive is now the clear leader in providing enterprise organizations with comprehensive, end-to-end email marketing services. TRENDLINE ACQUIRES CANADA’S LARGEST EMAIL MARKETING AGENCY PRESS RELEASE. This acquisition uniquely positions Trendline to help Fortune 500 companies transform their email marketing programs. AUSTIN, Texas – April 22, 2019 – Email consulting and professional services firm Trendline Interactive today announced the acquisition of Canadian email agency Inbox Marketer, further strengthening Trendline’s strategy, data management and analytics OVERVIEW OF THE ENTERPRISE EMAIL SERVICE PROVIDER The Enterprise Email Service Provider (ESP) landscape continues to evolve, and the competition is as fierce as ever. Instead of going into the strengths and weaknesses of individual providers (there are a number of buyers’ guides that regularly address this in depth), a general overview of the strengths and weaknesses of the different types of ESPs in the Enterprise ESP landscape may better SALESFORCE MARKETING CLOUD FOR DUMMIES Win a signed copy of Salesforce Marketing Cloud for Dummies.. The Salesforce Marketing Cloud platform is ever-evolving. Stay in-the-know and up-to-date on all the improvements with SFMC Smarts.This monthly newsletter delivers platform updates, tips, workarounds, and other resources to help you get the most out of the platform.Skip to content
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