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THINK BEFORE YOU PINK » WHAT THE CLUCK?! 2010 Think Before You Pink ® campaign. We started Think Before You Pink to pull back the curtain on the surge in pink cause marketing. We were deeply concerned about the implications of KFC’s and Komen for the Cure’s 2010 “Buckets for the Cure” campaign. THINK BEFORE YOU PINK » KNOT OUR PINK RIBBON Knot Our Pink Ribbon. 2017 Think Before You Pink ® campaign. On the 25th anniversary of the pink ribbon, we’re not celebrating. We’re angry. Angry that a quarter of a million women are diagnosed with breast cancer each year. Angry that more than 40,000 women die each and every year. And angry that women of color and underservedcommunities
THINK BEFORE YOU PINK » WHAT’S WRONG WITH THE PINK RIBBON 3. However, pink ribbons can be and often are misleading. Sometimes the sale of a product with a pink ribbon on it results in not one dollar or even one penny going to breast cancer anything. Or sometimes there is a “cap” on how much will be donated no matter how many dollars get raked in. 4. THINK BEFORE YOU PINK » POISON ISN’T PRETTY Poison Isn’t Pretty. 2015 Think Before You Pink ® campaign. For over a decade, Breast Cancer Action has been taking on pinkwashers: corporations and organizations that peddle products linked to breast cancer while claiming to care about women with the disease. We always think it can’t get worse—until it does. THINK BEFORE YOU PINKABOUT USCAMPAIGNSRESOURCESBLOGWE CAN’T BE PINK’D: SAY NO TO PINK POLICIES Think Before You Pink ®, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the overwhelming number of pink ribbon products and promotions on the market.The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions. THINK BEFORE YOU PINK » RESOURCES With Breast Cancer Action’s Think Before You Pink Toolkit, you’ll get the resources, information, and tools you need to understand the truth behind pink ribbon marketing, the conflicts of interest in the cancer industry, and why so many women are still being diagnosed—and help others learn about it, too. Click here to get your free THINK BEFORE YOU PINK » ABOUT US Think Before You Pink®, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the number of pink ribbon products on the market.The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions. THINK BEFORE YOU PINK » CAMPAIGNS Toxic Time Is Up. For 12 years, Breast Cancer Action’s Think Before You Pink® campaign has held corporations accountable for their toxic pink ribbon products. In 2013, instead of targeting pinkwashers one at a time, we went straight to the source—the chemicals in THINK BEFORE YOU PINK » HISTORY OF THE PINK RIBBON The activist art group Visual AIDS turned the ribbon bright red—“because it’s the color of passion”—looped it, spruced it up and sent it onto the national stage during the Tony awards, photogenically pinned to the chest of actor Jeremy Irons. Ribbons had arrived. Overnight, every charitable cause had to have one. THINK BEFORE YOU PINK » YOPLAIT: PUT A LID ON IT In 2008, Think Before You Pink™ took on the dairy industry. We focused on Yoplait’s pink-lidded yogurt, which was sold to raise money for breast cancer, but was made with dairy stimulated with the hormone rBGH. Our online campaign called on General Mills, the manufacturer of Yoplait to “put a lid” on rBGH, and gave activiststhe tools
THINK BEFORE YOU PINK » WHAT THE CLUCK?! 2010 Think Before You Pink ® campaign. We started Think Before You Pink to pull back the curtain on the surge in pink cause marketing. We were deeply concerned about the implications of KFC’s and Komen for the Cure’s 2010 “Buckets for the Cure” campaign. THINK BEFORE YOU PINK » KNOT OUR PINK RIBBON Knot Our Pink Ribbon. 2017 Think Before You Pink ® campaign. On the 25th anniversary of the pink ribbon, we’re not celebrating. We’re angry. Angry that a quarter of a million women are diagnosed with breast cancer each year. Angry that more than 40,000 women die each and every year. And angry that women of color and underservedcommunities
THINK BEFORE YOU PINK » WHAT’S WRONG WITH THE PINK RIBBON 3. However, pink ribbons can be and often are misleading. Sometimes the sale of a product with a pink ribbon on it results in not one dollar or even one penny going to breast cancer anything. Or sometimes there is a “cap” on how much will be donated no matter how many dollars get raked in. 4. THINK BEFORE YOU PINK » POISON ISN’T PRETTY Poison Isn’t Pretty. 2015 Think Before You Pink ® campaign. For over a decade, Breast Cancer Action has been taking on pinkwashers: corporations and organizations that peddle products linked to breast cancer while claiming to care about women with the disease. We always think it can’t get worse—until it does. THINK BEFORE YOU PINK » RESOURCES With Breast Cancer Action’s Think Before You Pink Toolkit, you’ll get the resources, information, and tools you need to understand the truth behind pink ribbon marketing, the conflicts of interest in the cancer industry, and why so many women are still being diagnosed—and help others learn about it, too. Click here to get your free THINK BEFORE YOU PINK » BLOG Breast Cancer Action’s 2020 Think Before You Pink ® Campaign will launch Thursday, October 1st! Posted by Karuna Jaggar on September 18, 2020 – 6:37 am. Filed under blog Tags: think before you pink We Can't Be Pink'd. Let the countdown to Pinktober begin! For us, October is breast cancer industry month. Corporate giants and mega-nonprofits THINK BEFORE YOU PINK » MILKING CANCER Milking Cancer. 2010 Think Before You Pink ® campaign. Reducing the risk of breast cancer requires understanding and eliminating its causes. Pinkwashers are companies that claim to care about breast cancer but make or sell products that are linked to the disease. rBGH (recombinant bovine growth hormone) is one of those products. THINK BEFORE YOU PINK » POISON ISN’T PRETTY Poison Isn’t Pretty. 2015 Think Before You Pink ® campaign. For over a decade, Breast Cancer Action has been taking on pinkwashers: corporations and organizations that peddle products linked to breast cancer while claiming to care about women with the disease. We alwaysthink it
THINK BEFORE YOU PINK » STOP THE DISTRACTION 2014 Think Before You Pink ® campaign. Breast Cancer Action’s 2014 Think Before You Pink® campaign is a direct call to STOP THE DISTRACTION of pink ribbon marketing and culture. We are calling attention to the countless ways the breast cancer industry, and the culture of pink it has spawned, distract attention away from the bold action we need to successfully address and end the breast THINK BEFORE YOU PINK » TOXIC ISN’T TASTY 2016 Think Before You Pink ® campaign Bee Sweet Citrus and Wonderful Citrus, the U.S.’s largest citrus grower and the company behind Halos® mandarins, are using leftover wastewater from oil corporations to irrigate their citrus—while also using pink ribbons to sell them.. The use of oil wastewater for food irrigation is expanding rapidly in California, which is the U.S.’s third largest WE CAN’T BE PINK’D: SAY NO TO Pink Policies, are political pinkwashing in action. They are policies, or a lack of policies, that fail to protect people living with breast cancer and increase breast cancer risk for all people, especially for women, people of color, and low-income people. These types of “pinkpolicies” are
4 QUESTIONS TO ASK BEFORE YOU WALK FOR BREAST CANCER 1. Contact organizations and corporations that put on breast cancer walks to get answers to the questions above and then demand changes you want to see. 2. Volunteer for or give directly to a breast cancer organization that is doing work you think is important and that doesn’t take money from pinkwashing companies that profit from thedisease
THINK BEFORE YOU PINK » PUT THE BRAKES ON BREAST CANCER Put the Brakes on Breast Cancer. THINK BEFORE YOU PINK® – 2018 CAMPAIGN. Ford Motor Company runs Warriors in Pink, a program they say is “dedicated to helping those touched by breast cancer.”. But the exhaust from Ford’s vehicles increases breast cancer risk. This hypocrisy is called pinkwashing. 4 QUESTIONS TO ASK BEFORE Each year, hundreds of thousands of people come together to participate in breast cancer walks and runs in cities across the U.S. Since the first breast cancer walks began in THINK BEFORE YOU PINKABOUT USCAMPAIGNSRESOURCESBLOGWE CAN’T BE PINK’D: SAY NO TO PINK POLICIES Think Before You Pink ®, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the overwhelming number of pink ribbon products and promotions on the market.The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions. THINK BEFORE YOU PINK » RESOURCES With Breast Cancer Action’s Think Before You Pink Toolkit, you’ll get the resources, information, and tools you need to understand the truth behind pink ribbon marketing, the conflicts of interest in the cancer industry, and why so many women are still being diagnosed—and help others learn about it, too. Click here to get your free THINK BEFORE YOU PINK » CAMPAIGNS Toxic Time Is Up. For 12 years, Breast Cancer Action’s Think Before You Pink® campaign has held corporations accountable for their toxic pink ribbon products. In 2013, instead of targeting pinkwashers one at a time, we went straight to the source—the chemicals in THINK BEFORE YOU PINK » HISTORY OF THE PINK RIBBON The activist art group Visual AIDS turned the ribbon bright red—“because it’s the color of passion”—looped it, spruced it up and sent it onto the national stage during the Tony awards, photogenically pinned to the chest of actor Jeremy Irons. Ribbons had arrived. Overnight, every charitable cause had to have one. THINK BEFORE YOU PINK » 4 QUESTIONS BEFORE YOU BUY PINK Pinkwashing Breast Cancer Action coined the term pinkwashing as part of our Think Before You Pink® campaign. Pinkwasher: (pink’-wah-sher) noun. A company or organization that claims to care about breast cancer by promoting a pink ribbon product, but at the same time produces, manufactures and/or sells products that are linkedto the disease.
THINK BEFORE YOU PINK » YOPLAIT: PUT A LID ON IT In 2008, Think Before You Pink™ took on the dairy industry. We focused on Yoplait’s pink-lidded yogurt, which was sold to raise money for breast cancer, but was made with dairy stimulated with the hormone rBGH. Our online campaign called on General Mills, the manufacturer of Yoplait to “put a lid” on rBGH, and gave activiststhe tools
THINK BEFORE YOU PINK » STOP THE DISTRACTION 2014 Think Before You Pink ® campaign. Breast Cancer Action’s 2014 Think Before You Pink® campaign is a direct call to STOP THE DISTRACTION of pink ribbon marketing and culture. We are calling attention to the countless ways the breast cancer industry, and the culture of pink it has spawned, distract attention away from the bold action we need to successfully address and end the breast THINK BEFORE YOU PINK » WHAT THE CLUCK?! 2010 Think Before You Pink ® campaign. We started Think Before You Pink to pull back the curtain on the surge in pink cause marketing. We were deeply concerned about the implications of KFC’s and Komen for the Cure’s 2010 “Buckets for the Cure” campaign. THINK BEFORE YOU PINK » POISON ISN’T PRETTY Poison Isn’t Pretty. 2015 Think Before You Pink ® campaign. For over a decade, Breast Cancer Action has been taking on pinkwashers: corporations and organizations that peddle products linked to breast cancer while claiming to care about women with the disease. We always think it can’t get worse—until it does. 4 QUESTIONS TO ASK BEFORE YOU WALK FOR BREAST CANCER 1. Contact organizations and corporations that put on breast cancer walks to get answers to the questions above and then demand changes you want to see. 2. Volunteer for or give directly to a breast cancer organization that is doing work you think is important and that doesn’t take money from pinkwashing companies that profit from thedisease
THINK BEFORE YOU PINKABOUT USCAMPAIGNSRESOURCESBLOGWE CAN’T BE PINK’D: SAY NO TO PINK POLICIES Think Before You Pink ®, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the overwhelming number of pink ribbon products and promotions on the market.The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions. THINK BEFORE YOU PINK » RESOURCES With Breast Cancer Action’s Think Before You Pink Toolkit, you’ll get the resources, information, and tools you need to understand the truth behind pink ribbon marketing, the conflicts of interest in the cancer industry, and why so many women are still being diagnosed—and help others learn about it, too. Click here to get your free THINK BEFORE YOU PINK » CAMPAIGNS Toxic Time Is Up. For 12 years, Breast Cancer Action’s Think Before You Pink® campaign has held corporations accountable for their toxic pink ribbon products. In 2013, instead of targeting pinkwashers one at a time, we went straight to the source—the chemicals in THINK BEFORE YOU PINK » HISTORY OF THE PINK RIBBON The activist art group Visual AIDS turned the ribbon bright red—“because it’s the color of passion”—looped it, spruced it up and sent it onto the national stage during the Tony awards, photogenically pinned to the chest of actor Jeremy Irons. Ribbons had arrived. Overnight, every charitable cause had to have one. THINK BEFORE YOU PINK » 4 QUESTIONS BEFORE YOU BUY PINK Pinkwashing Breast Cancer Action coined the term pinkwashing as part of our Think Before You Pink® campaign. Pinkwasher: (pink’-wah-sher) noun. A company or organization that claims to care about breast cancer by promoting a pink ribbon product, but at the same time produces, manufactures and/or sells products that are linkedto the disease.
THINK BEFORE YOU PINK » YOPLAIT: PUT A LID ON IT In 2008, Think Before You Pink™ took on the dairy industry. We focused on Yoplait’s pink-lidded yogurt, which was sold to raise money for breast cancer, but was made with dairy stimulated with the hormone rBGH. Our online campaign called on General Mills, the manufacturer of Yoplait to “put a lid” on rBGH, and gave activiststhe tools
THINK BEFORE YOU PINK » STOP THE DISTRACTION 2014 Think Before You Pink ® campaign. Breast Cancer Action’s 2014 Think Before You Pink® campaign is a direct call to STOP THE DISTRACTION of pink ribbon marketing and culture. We are calling attention to the countless ways the breast cancer industry, and the culture of pink it has spawned, distract attention away from the bold action we need to successfully address and end the breast THINK BEFORE YOU PINK » WHAT THE CLUCK?! 2010 Think Before You Pink ® campaign. We started Think Before You Pink to pull back the curtain on the surge in pink cause marketing. We were deeply concerned about the implications of KFC’s and Komen for the Cure’s 2010 “Buckets for the Cure” campaign. THINK BEFORE YOU PINK » POISON ISN’T PRETTY Poison Isn’t Pretty. 2015 Think Before You Pink ® campaign. For over a decade, Breast Cancer Action has been taking on pinkwashers: corporations and organizations that peddle products linked to breast cancer while claiming to care about women with the disease. We always think it can’t get worse—until it does. 4 QUESTIONS TO ASK BEFORE YOU WALK FOR BREAST CANCER 1. Contact organizations and corporations that put on breast cancer walks to get answers to the questions above and then demand changes you want to see. 2. Volunteer for or give directly to a breast cancer organization that is doing work you think is important and that doesn’t take money from pinkwashing companies that profit from thedisease
THINK BEFORE YOU PINK » RESOURCES With Breast Cancer Action’s Think Before You Pink Toolkit, you’ll get the resources, information, and tools you need to understand the truth behind pink ribbon marketing, the conflicts of interest in the cancer industry, and why so many women are still being diagnosed—and help others learn about it, too. Click here to get your free THINK BEFORE YOU PINK » ABOUT US Think Before You Pink®, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the number of pink ribbon products on the market.The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions. THINK BEFORE YOU PINK » BLOG Breast Cancer Action’s 2020 Think Before You Pink ® Campaign will launch Thursday, October 1st! Posted by Karuna Jaggar on September 18, 2020 – 6:37 am. Filed under blog Tags: think before you pink We Can't Be Pink'd. Let the countdown to Pinktober begin! For us, October is breast cancer industry month. Corporate giants and mega-nonprofits THINK BEFORE YOU PINK » BEFORE YOU BUY Major beneficiaries of breast cancer cause marketing- Komen Foundation and the Breast Cancer Research Foundation- adopted some of BCA’s questions and encouraged consumers to ask them. Thousands of people sent e-mails to companies to ask them the critical Think Before You Pink™ questions. Campaign featured by Fenton Communications in their THINK BEFORE YOU PINK » POISON ISN’T PRETTY Poison Isn’t Pretty. 2015 Think Before You Pink ® campaign. For over a decade, Breast Cancer Action has been taking on pinkwashers: corporations and organizations that peddle products linked to breast cancer while claiming to care about women with the disease. We alwaysthink it
THINK BEFORE YOU PINK » TOXIC ISN’T TASTY Toxic Isn’t Tasty. 2016 Think Before You Pink ® campaign Bee Sweet Citrus and Wonderful Citrus, the U.S.’s largest citrus grower and the company behind Halos® mandarins, are using leftover wastewater from oil corporations to irrigate their citrus—while also using pink ribbons to sell them. The use of oil wastewater for food irrigation THINK BEFORE YOU PINK » TOXIC TIME IS UP Download the campaign brief by clicking here.; Share the online petition with your friends by clicking here.; Download a hard copy of the petition here and ask your community, friends, and family to sign it. (Instructions for mailing it back to us are included.) Get your THINK BEFORE YOU PINK » CLEAN CARS Clean Cars. 2007 Think Before You Pink ® campaign. In 2007, we focused on car manufacturers who sell cars to raise money for breast cancer, while the cars themselves produce air pollutants linked to breast cancer. Ford, Mercedes and BMW urge consumers to buy and drive cars in the name of breast cancer, yet internal combustion engine car THINK BEFORE YOU PINK » PUT THE BRAKES ON BREAST CANCER Put the Brakes on Breast Cancer. THINK BEFORE YOU PINK® – 2018 CAMPAIGN. Ford Motor Company runs Warriors in Pink, a program they say is “dedicated to helping those touched by breast cancer.”. But the exhaust from Ford’s vehicles increases breast cancer risk. This hypocrisy is called pinkwashing. THINK BEFORE YOU PINK » RBGH & BREAST CANCER The Connection Between rBGH and Breast Cancer. Recombinant Bovine Growth Hormone (rBGH), also known as Recombinant Bovine Somatotropin (rBST), is injected into cows so they will produce more milk. Research suggests that a number of health concerns, including breast cancer, are associated with the consumption of dairy products from cowstreated
THINK BEFORE YOU PINKABOUT USCAMPAIGNSRESOURCESBLOGWE CAN’T BE PINK’D: SAY NO TO PINK POLICIES Think Before You Pink ®, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the overwhelming number of pink ribbon products and promotions on the market.The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions. THINK BEFORE YOU PINK » ABOUT US Think Before You Pink®, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the number of pink ribbon products on the market.The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions. THINK BEFORE YOU PINK » RESOURCES With Breast Cancer Action’s Think Before You Pink Toolkit, you’ll get the resources, information, and tools you need to understand the truth behind pink ribbon marketing, the conflicts of interest in the cancer industry, and why so many women are still being diagnosed—and help others learn about it, too. Click here to get your free THINK BEFORE YOU PINK » CAMPAIGNS Toxic Time Is Up. For 12 years, Breast Cancer Action’s Think Before You Pink® campaign has held corporations accountable for their toxic pink ribbon products. In 2013, instead of targeting pinkwashers one at a time, we went straight to the source—the chemicals in THINK BEFORE YOU PINK » HISTORY OF THE PINK RIBBON The activist art group Visual AIDS turned the ribbon bright red—“because it’s the color of passion”—looped it, spruced it up and sent it onto the national stage during the Tony awards, photogenically pinned to the chest of actor Jeremy Irons. Ribbons had arrived. Overnight, every charitable cause had to have one. THINK BEFORE YOU PINK » 4 QUESTIONS BEFORE YOU BUY PINK Pinkwashing Breast Cancer Action coined the term pinkwashing as part of our Think Before You Pink® campaign. Pinkwasher: (pink’-wah-sher) noun. A company or organization that claims to care about breast cancer by promoting a pink ribbon product, but at the same time produces, manufactures and/or sells products that are linkedto the disease.
THINK BEFORE YOU PINK » YOPLAIT: PUT A LID ON IT In 2008, Think Before You Pink™ took on the dairy industry. We focused on Yoplait’s pink-lidded yogurt, which was sold to raise money for breast cancer, but was made with dairy stimulated with the hormone rBGH. Our online campaign called on General Mills, the manufacturer of Yoplait to “put a lid” on rBGH, and gave activiststhe tools
THINK BEFORE YOU PINK » WHAT THE CLUCK?! 2010 Think Before You Pink ® campaign. We started Think Before You Pink to pull back the curtain on the surge in pink cause marketing. We were deeply concerned about the implications of KFC’s and Komen for the Cure’s 2010 “Buckets for the Cure” campaign. THINK BEFORE YOU PINK » STOP THE DISTRACTION 2014 Think Before You Pink ® campaign. Breast Cancer Action’s 2014 Think Before You Pink® campaign is a direct call to STOP THE DISTRACTION of pink ribbon marketing and culture. We are calling attention to the countless ways the breast cancer industry, and the culture of pink it has spawned, distract attention away from the bold action we need to successfully address and end the breast 4 QUESTIONS TO ASK BEFORE YOU WALK FOR BREAST CANCER 1. Contact organizations and corporations that put on breast cancer walks to get answers to the questions above and then demand changes you want to see. 2. Volunteer for or give directly to a breast cancer organization that is doing work you think is important and that doesn’t take money from pinkwashing companies that profit from thedisease
THINK BEFORE YOU PINKABOUT USCAMPAIGNSRESOURCESBLOGWE CAN’T BE PINK’D: SAY NO TO PINK POLICIES Think Before You Pink ®, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the overwhelming number of pink ribbon products and promotions on the market.The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions. THINK BEFORE YOU PINK » ABOUT US Think Before You Pink®, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the number of pink ribbon products on the market.The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions. THINK BEFORE YOU PINK » RESOURCES With Breast Cancer Action’s Think Before You Pink Toolkit, you’ll get the resources, information, and tools you need to understand the truth behind pink ribbon marketing, the conflicts of interest in the cancer industry, and why so many women are still being diagnosed—and help others learn about it, too. Click here to get your free THINK BEFORE YOU PINK » CAMPAIGNS Toxic Time Is Up. For 12 years, Breast Cancer Action’s Think Before You Pink® campaign has held corporations accountable for their toxic pink ribbon products. In 2013, instead of targeting pinkwashers one at a time, we went straight to the source—the chemicals in THINK BEFORE YOU PINK » HISTORY OF THE PINK RIBBON The activist art group Visual AIDS turned the ribbon bright red—“because it’s the color of passion”—looped it, spruced it up and sent it onto the national stage during the Tony awards, photogenically pinned to the chest of actor Jeremy Irons. Ribbons had arrived. Overnight, every charitable cause had to have one. THINK BEFORE YOU PINK » 4 QUESTIONS BEFORE YOU BUY PINK Pinkwashing Breast Cancer Action coined the term pinkwashing as part of our Think Before You Pink® campaign. Pinkwasher: (pink’-wah-sher) noun. A company or organization that claims to care about breast cancer by promoting a pink ribbon product, but at the same time produces, manufactures and/or sells products that are linkedto the disease.
THINK BEFORE YOU PINK » YOPLAIT: PUT A LID ON IT In 2008, Think Before You Pink™ took on the dairy industry. We focused on Yoplait’s pink-lidded yogurt, which was sold to raise money for breast cancer, but was made with dairy stimulated with the hormone rBGH. Our online campaign called on General Mills, the manufacturer of Yoplait to “put a lid” on rBGH, and gave activiststhe tools
THINK BEFORE YOU PINK » WHAT THE CLUCK?! 2010 Think Before You Pink ® campaign. We started Think Before You Pink to pull back the curtain on the surge in pink cause marketing. We were deeply concerned about the implications of KFC’s and Komen for the Cure’s 2010 “Buckets for the Cure” campaign. THINK BEFORE YOU PINK » STOP THE DISTRACTION 2014 Think Before You Pink ® campaign. Breast Cancer Action’s 2014 Think Before You Pink® campaign is a direct call to STOP THE DISTRACTION of pink ribbon marketing and culture. We are calling attention to the countless ways the breast cancer industry, and the culture of pink it has spawned, distract attention away from the bold action we need to successfully address and end the breast 4 QUESTIONS TO ASK BEFORE YOU WALK FOR BREAST CANCER 1. Contact organizations and corporations that put on breast cancer walks to get answers to the questions above and then demand changes you want to see. 2. Volunteer for or give directly to a breast cancer organization that is doing work you think is important and that doesn’t take money from pinkwashing companies that profit from thedisease
THINK BEFORE YOU PINK » RESOURCES With Breast Cancer Action’s Think Before You Pink Toolkit, you’ll get the resources, information, and tools you need to understand the truth behind pink ribbon marketing, the conflicts of interest in the cancer industry, and why so many women are still being diagnosed—and help others learn about it, too. Click here to get your free THINK BEFORE YOU PINK » BLOG Breast Cancer Action’s 2020 Think Before You Pink ® Campaign will launch Thursday, October 1st! Posted by Karuna Jaggar on September 18, 2020 – 6:37 am. Filed under blog Tags: think before you pink We Can't Be Pink'd. Let the countdown to Pinktober begin! For us, October is breast cancer industry month. Corporate giants and mega-nonprofits THINK BEFORE YOU PINK » 4 QUESTIONS BEFORE YOU BUY PINK Pinkwashing Breast Cancer Action coined the term pinkwashing as part of our Think Before You Pink® campaign. Pinkwasher: (pink’-wah-sher) noun. A company or organization that claims to care about breast cancer by promoting a pink ribbon product, but at the same time produces, manufactures and/or sells products that are linkedto the disease.
THINK BEFORE YOU PINK » BEFORE YOU BUY Major beneficiaries of breast cancer cause marketing- Komen Foundation and the Breast Cancer Research Foundation- adopted some of BCA’s questions and encouraged consumers to ask them. Thousands of people sent e-mails to companies to ask them the critical Think Before You Pink™ questions. Campaign featured by Fenton Communications in their THINK BEFORE YOU PINK » POISON ISN’T PRETTY Poison Isn’t Pretty. 2015 Think Before You Pink ® campaign. For over a decade, Breast Cancer Action has been taking on pinkwashers: corporations and organizations that peddle products linked to breast cancer while claiming to care about women with the disease. We alwaysthink it
THINK BEFORE YOU PINK » TOXIC ISN’T TASTY Toxic Isn’t Tasty. 2016 Think Before You Pink ® campaign Bee Sweet Citrus and Wonderful Citrus, the U.S.’s largest citrus grower and the company behind Halos® mandarins, are using leftover wastewater from oil corporations to irrigate their citrus—while also using pink ribbons to sell them. The use of oil wastewater for food irrigation THINK BEFORE YOU PINK » TOXIC TIME IS UP Download the campaign brief by clicking here.; Share the online petition with your friends by clicking here.; Download a hard copy of the petition here and ask your community, friends, and family to sign it. (Instructions for mailing it back to us are included.) Get your THINK BEFORE YOU PINK » CLEAN CARS Clean Cars. 2007 Think Before You Pink ® campaign. In 2007, we focused on car manufacturers who sell cars to raise money for breast cancer, while the cars themselves produce air pollutants linked to breast cancer. Ford, Mercedes and BMW urge consumers to buy and drive cars in the name of breast cancer, yet internal combustion engine car 4 QUESTIONS TO ASK BEFORE YOU WALK FOR BREAST CANCER 1. Contact organizations and corporations that put on breast cancer walks to get answers to the questions above and then demand changes you want to see. 2. Volunteer for or give directly to a breast cancer organization that is doing work you think is important and that doesn’t take money from pinkwashing companies that profit from thedisease
THINK BEFORE YOU PINK » PUT THE BRAKES ON BREAST CANCER Put the Brakes on Breast Cancer. THINK BEFORE YOU PINK® – 2018 CAMPAIGN. Ford Motor Company runs Warriors in Pink, a program they say is “dedicated to helping those touched by breast cancer.”. But the exhaust from Ford’s vehicles increases breast cancer risk. This hypocrisy is called pinkwashing. THINK BEFORE YOU PINKABOUT USCAMPAIGNSRESOURCESBLOGWE CAN’T BE PINK’D: SAY NO TO PINK POLICIES Think Before You Pink ®, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the overwhelming number of pink ribbon products and promotions on the market.The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions. THINK BEFORE YOU PINK » RESOURCES With Breast Cancer Action’s Think Before You Pink Toolkit, you’ll get the resources, information, and tools you need to understand the truth behind pink ribbon marketing, the conflicts of interest in the cancer industry, and why so many women are still being diagnosed—and help others learn about it, too. Click here to get your free THINK BEFORE YOU PINK » ABOUT USPINK YOU AND YOUR HANDPINK YOU GET MY LOVEPINK YOU MAKE SICKPINK YOUTUBEYOUTUBE PINK BOBBY MCGEE Think Before You Pink®, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the number of pink ribbon products on the market.The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions. THINK BEFORE YOU PINK » CAMPAIGNS Toxic Time Is Up. For 12 years, Breast Cancer Action’s Think Before You Pink® campaign has held corporations accountable for their toxic pink ribbon products. In 2013, instead of targeting pinkwashers one at a time, we went straight to the source—the chemicals in THINK BEFORE YOU PINK » MILKING CANCER Milking Cancer. 2010 Think Before You Pink ® campaign. Reducing the risk of breast cancer requires understanding and eliminating its causes. Pinkwashers are companies that claim to care about breast cancer but make or sell products that are linked to the disease. rBGH (recombinant bovine growth hormone) is one of those products. THINK BEFORE YOU PINK » YOPLAIT: PUT A LID ON IT In 2008, Think Before You Pink™ took on the dairy industry. We focused on Yoplait’s pink-lidded yogurt, which was sold to raise money for breast cancer, but was made with dairy stimulated with the hormone rBGH. Our online campaign called on General Mills, the manufacturer of Yoplait to “put a lid” on rBGH, and gave activiststhe tools
THINK BEFORE YOU PINK » WHAT THE CLUCK?!THINK BEFORE YOU PINK CAMPAIGNTHINK PINK BREAST CANCERTHINK PINK DAY REDDING CATHINK PINK IMAGESTHINK PINK SAYINGS 2010 Think Before You Pink ® campaign. We started Think Before You Pink to pull back the curtain on the surge in pink cause marketing. We were deeply concerned about the implications of KFC’s and Komen for the Cure’s 2010 “Buckets for the Cure” campaign. THINK BEFORE YOU PINK » RBGH & BREAST CANCER The Connection Between rBGH and Breast Cancer. Recombinant Bovine Growth Hormone (rBGH), also known as Recombinant Bovine Somatotropin (rBST), is injected into cows so they will produce more milk. Research suggests that a number of health concerns, including breast cancer, are associated with the consumption of dairy products from cowstreated
THINK BEFORE YOU PINK » POISON ISN’T PRETTY Poison Isn’t Pretty. 2015 Think Before You Pink ® campaign. For over a decade, Breast Cancer Action has been taking on pinkwashers: corporations and organizations that peddle products linked to breast cancer while claiming to care about women with the disease. We always think it can’t get worse—until it does. THINK BEFORE YOU PINK » WHAT’S WRONG WITH THE PINK RIBBON 3. However, pink ribbons can be and often are misleading. Sometimes the sale of a product with a pink ribbon on it results in not one dollar or even one penny going to breast cancer anything. Or sometimes there is a “cap” on how much will be donated no matter how many dollars get raked in. 4. THINK BEFORE YOU PINKABOUT USCAMPAIGNSRESOURCESBLOGWE CAN’T BE PINK’D: SAY NO TO PINK POLICIES Think Before You Pink ®, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the overwhelming number of pink ribbon products and promotions on the market.The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions. THINK BEFORE YOU PINK » RESOURCES With Breast Cancer Action’s Think Before You Pink Toolkit, you’ll get the resources, information, and tools you need to understand the truth behind pink ribbon marketing, the conflicts of interest in the cancer industry, and why so many women are still being diagnosed—and help others learn about it, too. Click here to get your free THINK BEFORE YOU PINK » ABOUT USPINK YOU AND YOUR HANDPINK YOU GET MY LOVEPINK YOU MAKE SICKPINK YOUTUBEYOUTUBE PINK BOBBY MCGEE Think Before You Pink®, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the number of pink ribbon products on the market.The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions. THINK BEFORE YOU PINK » CAMPAIGNS Toxic Time Is Up. For 12 years, Breast Cancer Action’s Think Before You Pink® campaign has held corporations accountable for their toxic pink ribbon products. In 2013, instead of targeting pinkwashers one at a time, we went straight to the source—the chemicals in THINK BEFORE YOU PINK » MILKING CANCER Milking Cancer. 2010 Think Before You Pink ® campaign. Reducing the risk of breast cancer requires understanding and eliminating its causes. Pinkwashers are companies that claim to care about breast cancer but make or sell products that are linked to the disease. rBGH (recombinant bovine growth hormone) is one of those products. THINK BEFORE YOU PINK » YOPLAIT: PUT A LID ON IT In 2008, Think Before You Pink™ took on the dairy industry. We focused on Yoplait’s pink-lidded yogurt, which was sold to raise money for breast cancer, but was made with dairy stimulated with the hormone rBGH. Our online campaign called on General Mills, the manufacturer of Yoplait to “put a lid” on rBGH, and gave activiststhe tools
THINK BEFORE YOU PINK » WHAT THE CLUCK?!THINK BEFORE YOU PINK CAMPAIGNTHINK PINK BREAST CANCERTHINK PINK DAY REDDING CATHINK PINK IMAGESTHINK PINK SAYINGS 2010 Think Before You Pink ® campaign. We started Think Before You Pink to pull back the curtain on the surge in pink cause marketing. We were deeply concerned about the implications of KFC’s and Komen for the Cure’s 2010 “Buckets for the Cure” campaign. THINK BEFORE YOU PINK » RBGH & BREAST CANCER The Connection Between rBGH and Breast Cancer. Recombinant Bovine Growth Hormone (rBGH), also known as Recombinant Bovine Somatotropin (rBST), is injected into cows so they will produce more milk. Research suggests that a number of health concerns, including breast cancer, are associated with the consumption of dairy products from cowstreated
THINK BEFORE YOU PINK » POISON ISN’T PRETTY Poison Isn’t Pretty. 2015 Think Before You Pink ® campaign. For over a decade, Breast Cancer Action has been taking on pinkwashers: corporations and organizations that peddle products linked to breast cancer while claiming to care about women with the disease. We always think it can’t get worse—until it does. THINK BEFORE YOU PINK » WHAT’S WRONG WITH THE PINK RIBBON 3. However, pink ribbons can be and often are misleading. Sometimes the sale of a product with a pink ribbon on it results in not one dollar or even one penny going to breast cancer anything. Or sometimes there is a “cap” on how much will be donated no matter how many dollars get raked in. 4. THINK BEFORE YOU PINK » BLOG Breast Cancer Action’s 2020 Think Before You Pink ® Campaign will launch Thursday, October 1st! Posted by Karuna Jaggar on September 18, 2020 – 6:37 am. Filed under blog Tags: think before you pink We Can't Be Pink'd. Let the countdown to Pinktober begin! For us, October is breast cancer industry month. Corporate giants and mega-nonprofits THINK BEFORE YOU PINK » POISON ISN’T PRETTY Poison Isn’t Pretty. 2015 Think Before You Pink ® campaign. For over a decade, Breast Cancer Action has been taking on pinkwashers: corporations and organizations that peddle products linked to breast cancer while claiming to care about women with the disease. We alwaysthink it
THINK BEFORE YOU PINK » TOXIC ISN’T TASTY Toxic Isn’t Tasty. 2016 Think Before You Pink ® campaign Bee Sweet Citrus and Wonderful Citrus, the U.S.’s largest citrus grower and the company behind Halos® mandarins, are using leftover wastewater from oil corporations to irrigate their citrus—while also using pink ribbons to sell them. The use of oil wastewater for food irrigation THINK BEFORE YOU PINK » 4 QUESTIONS BEFORE YOU BUY PINK Pinkwashing Breast Cancer Action coined the term pinkwashing as part of our Think Before You Pink® campaign. Pinkwasher: (pink’-wah-sher) noun. A company or organization that claims to care about breast cancer by promoting a pink ribbon product, but at the same time produces, manufactures and/or sells products that are linkedto the disease.
THINK BEFORE YOU PINK » HISTORY OF THE PINK RIBBON The activist art group Visual AIDS turned the ribbon bright red—“because it’s the color of passion”—looped it, spruced it up and sent it onto the national stage during the Tony awards, photogenically pinned to the chest of actor Jeremy Irons. Ribbons had arrived. Overnight, every charitable cause had to have one. THINK BEFORE YOU PINK » CLEAN CARS Clean Cars. 2007 Think Before You Pink ® campaign. In 2007, we focused on car manufacturers who sell cars to raise money for breast cancer, while the cars themselves produce air pollutants linked to breast cancer. Ford, Mercedes and BMW urge consumers to buy and drive cars in the name of breast cancer, yet internal combustion engine car THINK BEFORE YOU PINK » PUT THE BRAKES ON BREAST CANCER Put the Brakes on Breast Cancer. THINK BEFORE YOU PINK® – 2018 CAMPAIGN. Ford Motor Company runs Warriors in Pink, a program they say is “dedicated to helping those touched by breast cancer.”. But the exhaust from Ford’s vehicles increases breast cancer risk. This hypocrisy is called pinkwashing. THINK BEFORE YOU PINK » KNOT OUR PINK RIBBON Knot Our Pink Ribbon. 2017 Think Before You Pink ® campaign. On the 25th anniversary of the pink ribbon, we’re not celebrating. We’re angry. Angry that a quarter of a million women are diagnosed with breast cancer each year. Angry that more than 40,000 women die each and every year. And angry that women of color and underservedcommunities
THINK BEFORE YOU PINK » WHO’S REALLY CLEANING UP? 2002 Think Before You Pink ® campaign. In 2002, we formally launched the Think Before You Pink™ campaign. We ran a 3/4 page ad in New York times calling out companies whose pink ribbon promotions did more for company profits than for the breast cancer cause. We also developed thinkbeforeyoupink.org, highlighting critical questions that consumers should ask about pink ribbon 4 QUESTIONS TO ASK BEFORE YOU WALK FOR BREAST CANCER 1. Contact organizations and corporations that put on breast cancer walks to get answers to the questions above and then demand changes you want to see. 2. Volunteer for or give directly to a breast cancer organization that is doing work you think is important and that doesn’t take money from pinkwashing companies that profit from thedisease
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* Don’t Pink for Me BREAST CANCER ACTION’S THINK BEFORE YOU PINK® CAMPAIGN CONTINUES TO HOLD THE BREAST CANCER INDUSTRY ACCOUNTABLE THINK BEFORE YOU PINK®, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the OVERWHELMING NUMBER OF PINK RIBBON PRODUCTS AND PROMOTIONS ON THE MARKET. The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions. See our latest campaign from 2020 See the very first Think Before You Pink CampaignDonate Now
------------------------- Remember these highlights? Our campaigns have been featured on the Colbert Report and The Daily Show. ------------------------- What is Pinkwashing? Breast Cancer Action coined the term _PINKWASHING_ as part of our Think Before You Pink® campaign. Pinkwasher: (pink’-wah-sher) noun. A company or organization that claims to care about breast cancer by promoting a pink ribbon product, but at the same time produces, manufactures and/or sells products that are linked to the disease. The History of the Pink Ribbon To much of the media and the world at large, the pink ribbon IS the breast cancer movement. Where did the ribbon come from, where is it going, and what has it meant along the way?SIGN UP WITH US
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