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Innovation. 2015.
FROM BRAND CONTENTS TO BRAND COMMERCE Brand Manager. TOMY. We use Swaven’s technology in all our digital marketing contents to offer consumers a fast track to purchase from any of our available distributors. The solution helps us optimize our digital marketing performance all year round and it is especially helpful in our peak seasons. SOCIAL COMMERCE: HOW MULTI-DISTRIBUTED BRANDS BOOST Social commerce: How multi-distributed brands boost conversion by 7X. Social networks are undoubtedly becoming a prime target for brands to influence sales today. Global social media ad spend jumped 50.3% in Q4 (1), and it’s projected to reach US$110,628m this year ( 2 ). It’s no wonder, if you think about how much time we spend on social THE SHORTEST PATH FROM DESIRE TO PURCHASE The shortest path from desire to purchase. Article originally written and published in French by Laurence Faguer on Customer Insight Consulting, a strategy consulting firm with a focus on digital businesses. 75% of Instagram users have visited a company site or made a purchase after seeing an Instagram post. While social networks areessential
POP PRIVACY POLICY
Swaven utilisera deux types de cookies pour la collecte de ses données : un Cookie de sécurité (CloudFlare, voir la liste des sous-processeurs) et un Cookie de performance et d’analyse. Il s’agit d’un cookie strictement nécessaire qui protège Swaven des pratiques malveillantes. Ce cookie ne permet pas d’effectuer unsuivi inter-site.
HOW AQUADOODLE BRAND MULTIPLIED BY 6X THEIR LEAD GENERATION Between excitement and stress, every year toy brands need to prepare their marketing campaigns for their N°1 pea k season - Christmas and end of year festivities.. When the demand is at its highest for toys, so a re the advertising expenses for toy brands and marketers have to face growing pressure for performance and ROI. MOTHER’S DAY GIFT SPENDING IS ON PAR WITH EASTER Dedicating a specific day once a year to honour mothers and motherhood is not a Continue reading "Mother’s Day gift spending is on par withEaster –
L'ORÉAL DEPLOYS SWAVEN’S MULTI-TOUCHPOINT SOLUTION FOR 17 L’Oréal deployed Swaven’s POP in display and video campaigns to promote a mascara during the summer period and later on to boost the Christmas sales of its fragrance brands such as Diesel, Cacharel and Giorgio Armani. Swaven’s unique in-banner and in-video technology allows a seamleass viewing experience. MAKE YOUR DIGITAL BRAND CONTENTS SHOPPABLE We transform brand content into intelligent brand commerce on all digital touchpoints.. Our unique digital POP (Point Of Purchase) solutions make brands’ website contents and advertisements instantly shoppable allowing consumers to pass from desire to purchase in one click, from any channel.. Swaven geolocates consumers and tracks product availability to drive more qualified traffic to their MAKE ALL DIGITAL BRAND CONTENTS SHOPPABLE WITH POP Swaven was founded by Laurent Quatrefages, CEO, and Sébastien Thiberge, COO and director of Swaven’s North American office. 2014. Launch of POP On Site solution with multi-distributor display. Its first integration was realised with L’Oréal for the Mixa brand. Swaven raised Series A funding from Amaury Group and BPI FranceInnovation. 2015.
FROM BRAND CONTENTS TO BRAND COMMERCE Brand Manager. TOMY. We use Swaven’s technology in all our digital marketing contents to offer consumers a fast track to purchase from any of our available distributors. The solution helps us optimize our digital marketing performance all year round and it is especially helpful in our peak seasons. SOCIAL COMMERCE: HOW MULTI-DISTRIBUTED BRANDS BOOST Social commerce: How multi-distributed brands boost conversion by 7X. Social networks are undoubtedly becoming a prime target for brands to influence sales today. Global social media ad spend jumped 50.3% in Q4 (1), and it’s projected to reach US$110,628m this year ( 2 ). It’s no wonder, if you think about how much time we spend on social THE SHORTEST PATH FROM DESIRE TO PURCHASE The shortest path from desire to purchase. Article originally written and published in French by Laurence Faguer on Customer Insight Consulting, a strategy consulting firm with a focus on digital businesses. 75% of Instagram users have visited a company site or made a purchase after seeing an Instagram post. While social networks areessential
POP PRIVACY POLICY
Swaven utilisera deux types de cookies pour la collecte de ses données : un Cookie de sécurité (CloudFlare, voir la liste des sous-processeurs) et un Cookie de performance et d’analyse. Il s’agit d’un cookie strictement nécessaire qui protège Swaven des pratiques malveillantes. Ce cookie ne permet pas d’effectuer unsuivi inter-site.
HOW AQUADOODLE BRAND MULTIPLIED BY 6X THEIR LEAD GENERATION Between excitement and stress, every year toy brands need to prepare their marketing campaigns for their N°1 pea k season - Christmas and end of year festivities.. When the demand is at its highest for toys, so a re the advertising expenses for toy brands and marketers have to face growing pressure for performance and ROI. MOTHER’S DAY GIFT SPENDING IS ON PAR WITH EASTER Dedicating a specific day once a year to honour mothers and motherhood is not a Continue reading "Mother’s Day gift spending is on par withEaster –
L'ORÉAL DEPLOYS SWAVEN’S MULTI-TOUCHPOINT SOLUTION FOR 17 L’Oréal deployed Swaven’s POP in display and video campaigns to promote a mascara during the summer period and later on to boost the Christmas sales of its fragrance brands such as Diesel, Cacharel and Giorgio Armani. Swaven’s unique in-banner and in-video technology allows a seamleass viewing experience. BIODERMA IMPROVES THEIR CONSUMERS' PURCHASE PATHS WITH Bioderma has enhanced their on-site user experience with Swaven’s POP (Point of Purchase) solution and Where-To-Buy technology.. The technology provides Bioderma’s site visitors with a streamlined purchase path.In other words, consumers have quick and easy access to purchase their favorite products via the brand’s on- and offlineretailers.
SWAVEN WINS OMNICHANNEL TECHNOLOGY VENDOR OF THE YEAR AWARD We are thrilled to announce that Swaven has won the Omnichannel Technology Vendor of the Year Award at the Retail Systems Awards 2020! The awards jury awarded Swaven’s solution for its proven value in this year’s challenging conditions and increased digital demand. DANONE BRAND BLÉDINA DRIVES DIGITAL MARKETING PERFORMANCE Danone has collaborated with Swaven since 2015. Implementing Swaven’s advanced where-to-buy technology on Blédina’s site was part of Danone’s continued strategy to boost their digital performance. The solution allows their brands to accelerate and streamline the purchase path whilst improving customer experience ontheir sites.
HOW DERMOCOSMETIC BRANDS CAN DRIVE OMNICHANNEL Due to the growing healthy living trend, consumer demand for benefit-driven and health-positioned beauty and cosmetics products has grown. Dermocosmetic brands draw from their pharmaceutical background and technological advances in skin care, their effective formulas match each skin type and issue. LÉA NATURE STREAMLINES THEIR PURCHASE PATH WITH SWAVEN'S POP Léa Nature streamlines their purchase path with Swaven's POP. The Léa Nature Group has chosen Swaven’s POP solution to make their brands’ websites and social media content shoppable. So far, seven of the group’s brands have implemented the advanced ‘where to buy’ technology. These recent deployments continue to strengthenSwaven’s
L'ORÉAL DRIVES ORGANIC AND NATURAL BEAUTY SALES WITH SWAVEN Future Market Insights released a report in 2019 which predicts the organic and natural beauty industry will grow to $54 billion by 2027. To meet the growing consumer demand, international beauty giant L’Oréal has launched a new organic and natural product line. And to make it easy for their customers to find products, they have madetheir
L'ORÉAL DEPLOYS SWAVEN’S MULTI-TOUCHPOINT SOLUTION FOR 17 L’Oréal deployed Swaven’s POP in display and video campaigns to promote a mascara during the summer period and later on to boost the Christmas sales of its fragrance brands such as Diesel, Cacharel and Giorgio Armani. Swaven’s unique in-banner and in-video technology allows a seamleass viewing experience. TOY BRANDS BET ON DIGITAL MARKETING AND ACCELERATE Toy brands bet on digital marketing and accelerate purchase path. Digital channels play an increasingly important role for the toy sector. Last year, the e-commerce market share reached 26% in France and 24% in the United States. In the UK, 43.4% of toy sales are expected to be made online by 2022. Even though most people stillprefer to
HOW AQUADOODLE BRAND MULTIPLIED BY 6X THEIR LEAD GENERATION Between excitement and stress, every year toy brands need to prepare their marketing campaigns for their N°1 pea k season - Christmas and end of year festivities.. When the demand is at its highest for toys, so a re the advertising expenses for toy brands and marketers have to face growing pressure for performance and ROI. COCA-COLA AND L’ORÉAL PULL AHEAD ON THE E-COMMERCE PLAYING We have entered a new era of consumer goods – a new era in which Continue reading "Coca-Cola and L’Oréal pull ahead on the e-commerce playing field" MAKE YOUR DIGITAL BRAND CONTENTS SHOPPABLE We transform brand content into intelligent brand commerce on all digital touchpoints.. Our unique digital POP (Point Of Purchase) solutions make brands’ website contents and advertisements instantly shoppable allowing consumers to pass from desire to purchase in one click, from any channel.. Swaven geolocates consumers and tracks product availability to drive more qualified traffic to their MAKE ALL DIGITAL BRAND CONTENTS SHOPPABLE WITH POP Swaven was founded by Laurent Quatrefages, CEO, and Sébastien Thiberge, COO and director of Swaven’s North American office. 2014. Launch of POP On Site solution with multi-distributor display. Its first integration was realised with L’Oréal for the Mixa brand. Swaven raised Series A funding from Amaury Group and BPI FranceInnovation. 2015.
FROM BRAND CONTENTS TO BRAND COMMERCE Brand Manager. TOMY. We use Swaven’s technology in all our digital marketing contents to offer consumers a fast track to purchase from any of our available distributors. The solution helps us optimize our digital marketing performance all year round and it is especially helpful in our peak seasons. SWAVEN BLOG: BRAND COMMERCE, POP AND WHERE TO BUY NEWS Toys. Shiseido goes one step further with Swaven’s shoppable technology. Johanna Toiviainen / 1 April 2021. Shiseido, one of the world's leading cosmetics companies, has deployed Swaven’s technology for Laura Mercier and Iss Read more. Social commerce: How multi-distributed brands boost conversion by 7X. Johanna Toiviainen /11 February
SOCIAL COMMERCE: HOW MULTI-DISTRIBUTED BRANDS BOOST Social commerce: How multi-distributed brands boost conversion by 7X. Social networks are undoubtedly becoming a prime target for brands to influence sales today. Global social media ad spend jumped 50.3% in Q4 (1), and it’s projected to reach US$110,628m this year ( 2 ). It’s no wonder, if you think about how much time we spend on social THE SHORTEST PATH FROM DESIRE TO PURCHASE The shortest path from desire to purchase. Article originally written and published in French by Laurence Faguer on Customer Insight Consulting, a strategy consulting firm with a focus on digital businesses. 75% of Instagram users have visited a company site or made a purchase after seeing an Instagram post. While social networks areessential
POP PRIVACY POLICY
Swaven utilisera deux types de cookies pour la collecte de ses données : un Cookie de sécurité (CloudFlare, voir la liste des sous-processeurs) et un Cookie de performance et d’analyse. Il s’agit d’un cookie strictement nécessaire qui protège Swaven des pratiques malveillantes. Ce cookie ne permet pas d’effectuer unsuivi inter-site.
L'ORÉAL DEPLOYS SWAVEN’S MULTI-TOUCHPOINT SOLUTION FOR 17 L’Oréal deployed Swaven’s POP in display and video campaigns to promote a mascara during the summer period and later on to boost the Christmas sales of its fragrance brands such as Diesel, Cacharel and Giorgio Armani. Swaven’s unique in-banner and in-video technology allows a seamleass viewing experience. BIODERMA IMPROVES THEIR CONSUMERS' PURCHASE PATHS WITH Bioderma has enhanced their on-site user experience with Swaven’s POP (Point of Purchase) solution and Where-To-Buy technology.. The technology provides Bioderma’s site visitors with a streamlined purchase path.In other words, consumers have quick and easy access to purchase their favorite products via the brand’s on- and offlineretailers.
MAKE YOUR DIGITAL BRAND CONTENTS SHOPPABLE We transform brand content into intelligent brand commerce on all digital touchpoints.. Our unique digital POP (Point Of Purchase) solutions make brands’ website contents and advertisements instantly shoppable allowing consumers to pass from desire to purchase in one click, from any channel.. Swaven geolocates consumers and tracks product availability to drive more qualified traffic to their MAKE ALL DIGITAL BRAND CONTENTS SHOPPABLE WITH POP Swaven was founded by Laurent Quatrefages, CEO, and Sébastien Thiberge, COO and director of Swaven’s North American office. 2014. Launch of POP On Site solution with multi-distributor display. Its first integration was realised with L’Oréal for the Mixa brand. Swaven raised Series A funding from Amaury Group and BPI FranceInnovation. 2015.
FROM BRAND CONTENTS TO BRAND COMMERCE Brand Manager. TOMY. We use Swaven’s technology in all our digital marketing contents to offer consumers a fast track to purchase from any of our available distributors. The solution helps us optimize our digital marketing performance all year round and it is especially helpful in our peak seasons. SWAVEN BLOG: BRAND COMMERCE, POP AND WHERE TO BUY NEWS Toys. Shiseido goes one step further with Swaven’s shoppable technology. Johanna Toiviainen / 1 April 2021. Shiseido, one of the world's leading cosmetics companies, has deployed Swaven’s technology for Laura Mercier and Iss Read more. Social commerce: How multi-distributed brands boost conversion by 7X. Johanna Toiviainen /11 February
SOCIAL COMMERCE: HOW MULTI-DISTRIBUTED BRANDS BOOST Social commerce: How multi-distributed brands boost conversion by 7X. Social networks are undoubtedly becoming a prime target for brands to influence sales today. Global social media ad spend jumped 50.3% in Q4 (1), and it’s projected to reach US$110,628m this year ( 2 ). It’s no wonder, if you think about how much time we spend on social THE SHORTEST PATH FROM DESIRE TO PURCHASE The shortest path from desire to purchase. Article originally written and published in French by Laurence Faguer on Customer Insight Consulting, a strategy consulting firm with a focus on digital businesses. 75% of Instagram users have visited a company site or made a purchase after seeing an Instagram post. While social networks areessential
POP PRIVACY POLICY
Swaven utilisera deux types de cookies pour la collecte de ses données : un Cookie de sécurité (CloudFlare, voir la liste des sous-processeurs) et un Cookie de performance et d’analyse. Il s’agit d’un cookie strictement nécessaire qui protège Swaven des pratiques malveillantes. Ce cookie ne permet pas d’effectuer unsuivi inter-site.
L'ORÉAL DEPLOYS SWAVEN’S MULTI-TOUCHPOINT SOLUTION FOR 17 L’Oréal deployed Swaven’s POP in display and video campaigns to promote a mascara during the summer period and later on to boost the Christmas sales of its fragrance brands such as Diesel, Cacharel and Giorgio Armani. Swaven’s unique in-banner and in-video technology allows a seamleass viewing experience. BIODERMA IMPROVES THEIR CONSUMERS' PURCHASE PATHS WITH Bioderma has enhanced their on-site user experience with Swaven’s POP (Point of Purchase) solution and Where-To-Buy technology.. The technology provides Bioderma’s site visitors with a streamlined purchase path.In other words, consumers have quick and easy access to purchase their favorite products via the brand’s on- and offlineretailers.
FROM BRAND CONTENTS TO BRAND COMMERCE Brand Manager. TOMY. We use Swaven’s technology in all our digital marketing contents to offer consumers a fast track to purchase from any of our available distributors. The solution helps us optimize our digital marketing performance all year round and it is especially helpful in our peak seasons. MAKE ALL DIGITAL BRAND CONTENTS SHOPPABLE WITH POP Swaven provides Brand Commerce technology dedicated to consumer goods brands. With its unique POP (Point of Purchase) solutions, Swaven makes brands’ website contents and digital advertising campaigns shoppable, and helps brands increase sales by directing geolocated consumers to their stores and retailers online and offline. SWAVEN BLOG: BRAND COMMERCE, POP AND WHERE TO BUY NEWS Toys. Shiseido goes one step further with Swaven’s shoppable technology. Johanna Toiviainen / 1 April 2021. Shiseido, one of the world's leading cosmetics companies, has deployed Swaven’s technology for Laura Mercier and Iss Read more. Social commerce: How multi-distributed brands boost conversion by 7X. Johanna Toiviainen /11 February
BIODERMA IMPROVES THEIR CONSUMERS' PURCHASE PATHS WITH Bioderma has enhanced their on-site user experience with Swaven’s POP (Point of Purchase) solution and Where-To-Buy technology.. The technology provides Bioderma’s site visitors with a streamlined purchase path.In other words, consumers have quick and easy access to purchase their favorite products via the brand’s on- and offlineretailers.
DANONE BRAND BLÉDINA DRIVES DIGITAL MARKETING PERFORMANCE Danone has collaborated with Swaven since 2015. Implementing Swaven’s advanced where-to-buy technology on Blédina’s site was part of Danone’s continued strategy to boost their digital performance. The solution allows their brands to accelerate and streamline the purchase path whilst improving customer experience ontheir sites.
THE SHORTEST PATH FROM DESIRE TO PURCHASE The shortest path from desire to purchase. Article originally written and published in French by Laurence Faguer on Customer Insight Consulting, a strategy consulting firm with a focus on digital businesses. 75% of Instagram users have visited a company site or made a purchase after seeing an Instagram post. While social networks areessential
LÉA NATURE STREAMLINES THEIR PURCHASE PATH WITH SWAVEN'S POP Léa Nature streamlines their purchase path with Swaven's POP. The Léa Nature Group has chosen Swaven’s POP solution to make their brands’ websites and social media content shoppable. So far, seven of the group’s brands have implemented the advanced ‘where to buy’ technology. These recent deployments continue to strengthenSwaven’s
HOW DERMOCOSMETIC BRANDS CAN DRIVE OMNICHANNEL Due to the growing healthy living trend, consumer demand for benefit-driven and health-positioned beauty and cosmetics products has grown. Dermocosmetic brands draw from their pharmaceutical background and technological advances in skin care, their effective formulas match each skin type and issue. L'ORÉAL DRIVES ORGANIC AND NATURAL BEAUTY SALES WITH SWAVEN Future Market Insights released a report in 2019 which predicts the organic and natural beauty industry will grow to $54 billion by 2027. To meet the growing consumer demand, international beauty giant L’Oréal has launched a new organic and natural product line. And to make it easy for their customers to find products, they have madetheir
TOY BRANDS BET ON DIGITAL MARKETING AND ACCELERATE Toy brands bet on digital marketing and accelerate purchase path. Digital channels play an increasingly important role for the toy sector. Last year, the e-commerce market share reached 26% in France and 24% in the United States. In the UK, 43.4% of toy sales are expected to be made online by 2022. Even though most people stillprefer to
MAKE YOUR DIGITAL BRAND CONTENTS SHOPPABLE We transform brand content into intelligent brand commerce on all digital touchpoints.. Our unique digital POP (Point Of Purchase) solutions make brands’ website contents and advertisements instantly shoppable allowing consumers to pass from desire to purchase in one click, from any channel.. Swaven geolocates consumers and tracks product availability to drive more qualified traffic to their MAKE ALL DIGITAL BRAND CONTENTS SHOPPABLE WITH POP Swaven was founded by Laurent Quatrefages, CEO, and Sébastien Thiberge, COO and director of Swaven’s North American office. 2014. Launch of POP On Site solution with multi-distributor display. Its first integration was realised with L’Oréal for the Mixa brand. Swaven raised Series A funding from Amaury Group and BPI FranceInnovation. 2015.
FROM BRAND CONTENTS TO BRAND COMMERCE Brand Manager. TOMY. We use Swaven’s technology in all our digital marketing contents to offer consumers a fast track to purchase from any of our available distributors. The solution helps us optimize our digital marketing performance all year round and it is especially helpful in our peak seasons. SWAVEN BLOG: BRAND COMMERCE, POP AND WHERE TO BUY NEWS Swaven advances 80 places higher in FW500 digital tech ranking. Johanna Toiviainen / 17 November 2020. SHARK Helmets puts safety and performance first for the customer journey with Swaven. Johanna Toiviainen / 9 November 2020. Swaven wins Omnichannel Technology Vendor of the Year Award. Johanna Toiviainen / 30 October 2020. BIODERMA IMPROVES THEIR CONSUMERS' PURCHASE PATHS WITH Bioderma has enhanced their on-site user experience with Swaven’s POP (Point of Purchase) solution and Where-To-Buy technology.. The technology provides Bioderma’s site visitors with a streamlined purchase path.In other words, consumers have quick and easy access to purchase their favorite products via the brand’s on- and offlineretailers.
L'ORÉAL DEPLOYS SWAVEN’S MULTI-TOUCHPOINT SOLUTION FOR 17 L’Oréal deployed Swaven’s POP in display and video campaigns to promote a mascara during the summer period and later on to boost the Christmas sales of its fragrance brands such as Diesel, Cacharel and Giorgio Armani. Swaven’s unique in-banner and in-video technology allows a seamleass viewing experience. THE SHORTEST PATH FROM DESIRE TO PURCHASE The shortest path from desire to purchase. Article originally written and published in French by Laurence Faguer on Customer Insight Consulting, a strategy consulting firm with a focus on digital businesses. 75% of Instagram users have visited a company site or made a purchase after seeing an Instagram post. While social networks areessential
TOY BRANDS BET ON DIGITAL MARKETING AND ACCELERATE Toy brands bet on digital marketing and accelerate purchase path. Digital channels play an increasingly important role for the toy sector. Last year, the e-commerce market share reached 26% in France and 24% in the United States. In the UK, 43.4% of toy sales are expected to be made online by 2022. Even though most people stillprefer to
MAKE YOUR DIGITAL BRAND CONTENTS SHOPPABLE We transform brand content into intelligent brand commerce on all digital touchpoints.. Our unique digital POP (Point Of Purchase) solutions make brands’ website contents and advertisements instantly shoppable allowing consumers to pass from desire to purchase in one click, from any channel.. Swaven geolocates consumers and tracks product availability to drive more qualified traffic to their MAKE ALL DIGITAL BRAND CONTENTS SHOPPABLE WITH POP Swaven was founded by Laurent Quatrefages, CEO, and Sébastien Thiberge, COO and director of Swaven’s North American office. 2014. Launch of POP On Site solution with multi-distributor display. Its first integration was realised with L’Oréal for the Mixa brand. Swaven raised Series A funding from Amaury Group and BPI FranceInnovation. 2015.
FROM BRAND CONTENTS TO BRAND COMMERCE Brand Manager. TOMY. We use Swaven’s technology in all our digital marketing contents to offer consumers a fast track to purchase from any of our available distributors. The solution helps us optimize our digital marketing performance all year round and it is especially helpful in our peak seasons. SWAVEN BLOG: BRAND COMMERCE, POP AND WHERE TO BUY NEWS Swaven advances 80 places higher in FW500 digital tech ranking. Johanna Toiviainen / 17 November 2020. SHARK Helmets puts safety and performance first for the customer journey with Swaven. Johanna Toiviainen / 9 November 2020. Swaven wins Omnichannel Technology Vendor of the Year Award. Johanna Toiviainen / 30 October 2020. BIODERMA IMPROVES THEIR CONSUMERS' PURCHASE PATHS WITH Bioderma has enhanced their on-site user experience with Swaven’s POP (Point of Purchase) solution and Where-To-Buy technology.. The technology provides Bioderma’s site visitors with a streamlined purchase path.In other words, consumers have quick and easy access to purchase their favorite products via the brand’s on- and offlineretailers.
L'ORÉAL DEPLOYS SWAVEN’S MULTI-TOUCHPOINT SOLUTION FOR 17 L’Oréal deployed Swaven’s POP in display and video campaigns to promote a mascara during the summer period and later on to boost the Christmas sales of its fragrance brands such as Diesel, Cacharel and Giorgio Armani. Swaven’s unique in-banner and in-video technology allows a seamleass viewing experience. THE SHORTEST PATH FROM DESIRE TO PURCHASE The shortest path from desire to purchase. Article originally written and published in French by Laurence Faguer on Customer Insight Consulting, a strategy consulting firm with a focus on digital businesses. 75% of Instagram users have visited a company site or made a purchase after seeing an Instagram post. While social networks areessential
TOY BRANDS BET ON DIGITAL MARKETING AND ACCELERATE Toy brands bet on digital marketing and accelerate purchase path. Digital channels play an increasingly important role for the toy sector. Last year, the e-commerce market share reached 26% in France and 24% in the United States. In the UK, 43.4% of toy sales are expected to be made online by 2022. Even though most people stillprefer to
SWAVEN BLOG: BRAND COMMERCE, POP AND WHERE TO BUY NEWS Swaven advances 80 places higher in FW500 digital tech ranking. Johanna Toiviainen / 17 November 2020. SHARK Helmets puts safety and performance first for the customer journey with Swaven. Johanna Toiviainen / 9 November 2020. Swaven wins Omnichannel Technology Vendor of the Year Award. Johanna Toiviainen / 30 October 2020. BIODERMA IMPROVES THEIR CONSUMERS' PURCHASE PATHS WITH Bioderma has enhanced their on-site user experience with Swaven’s POP (Point of Purchase) solution and Where-To-Buy technology.. The technology provides Bioderma’s site visitors with a streamlined purchase path.In other words, consumers have quick and easy access to purchase their favorite products via the brand’s on- and offlineretailers.
SWAVEN WINS OMNICHANNEL TECHNOLOGY VENDOR OF THE YEAR AWARD We are thrilled to announce that Swaven has won the Omnichannel Technology Vendor of the Year Award at the Retail Systems Awards 2020! The awards jury awarded Swaven’s solution for its proven value in this year’s challenging conditions and increased digital demand. DANONE BRAND BLÉDINA DRIVES DIGITAL MARKETING PERFORMANCE Danone has collaborated with Swaven since 2015. Implementing Swaven’s advanced where-to-buy technology on Blédina’s site was part of Danone’s continued strategy to boost their digital performance. The solution allows their brands to accelerate and streamline the purchase path whilst improving customer experience ontheir sites.
THE SHORTEST PATH FROM DESIRE TO PURCHASE The shortest path from desire to purchase. Article originally written and published in French by Laurence Faguer on Customer Insight Consulting, a strategy consulting firm with a focus on digital businesses. 75% of Instagram users have visited a company site or made a purchase after seeing an Instagram post. While social networks areessential
HOW DERMOCOSMETIC BRANDS CAN DRIVE OMNICHANNEL Due to the growing healthy living trend, consumer demand for benefit-driven and health-positioned beauty and cosmetics products has grown. Dermocosmetic brands draw from their pharmaceutical background and technological advances in skin care, their effective formulas match each skin type and issue. L'ORÉAL DEPLOYS SWAVEN’S MULTI-TOUCHPOINT SOLUTION FOR 17 L’Oréal deployed Swaven’s POP in display and video campaigns to promote a mascara during the summer period and later on to boost the Christmas sales of its fragrance brands such as Diesel, Cacharel and Giorgio Armani. Swaven’s unique in-banner and in-video technology allows a seamleass viewing experience. L'ORÉAL DRIVES ORGANIC AND NATURAL BEAUTY SALES WITH SWAVEN Future Market Insights released a report in 2019 which predicts the organic and natural beauty industry will grow to $54 billion by 2027. To meet the growing consumer demand, international beauty giant L’Oréal has launched a new organic and natural product line. And to make it easy for their customers to find products, they have madetheir
TOY BRANDS BET ON DIGITAL MARKETING AND ACCELERATE Toy brands bet on digital marketing and accelerate purchase path. Digital channels play an increasingly important role for the toy sector. Last year, the e-commerce market share reached 26% in France and 24% in the United States. In the UK, 43.4% of toy sales are expected to be made online by 2022. Even though most people stillprefer to
HOW AQUADOODLE BRAND MULTIPLIED BY 6X THEIR LEAD GENERATION Between excitement and stress, every year toy brands need to prepare their marketing campaigns for their N°1 pea k season - Christmas and end of year festivities.. When the demand is at its highest for toys, so a re the advertising expenses for toy brands and marketers have to face growing pressure for performance and ROI. MAKE YOUR DIGITAL BRAND CONTENTS SHOPPABLE We transform brand content into intelligent brand commerce on all digital touchpoints.. Our unique digital POP (Point Of Purchase) solutions make brands’ website contents and advertisements instantly shoppable allowing consumers to pass from desire to purchase in one click, from any channel.. Swaven geolocates consumers and tracks product availability to drive more qualified traffic to their MAKE ALL DIGITAL BRAND CONTENTS SHOPPABLE WITH POP Swaven was founded by Laurent Quatrefages, CEO, and Sébastien Thiberge, COO and director of Swaven’s North American office. 2014. Launch of POP On Site solution with multi-distributor display. Its first integration was realised with L’Oréal for the Mixa brand. Swaven raised Series A funding from Amaury Group and BPI FranceInnovation. 2015.
FROM BRAND CONTENTS TO BRAND COMMERCE Brand Manager. TOMY. We use Swaven’s technology in all our digital marketing contents to offer consumers a fast track to purchase from any of our available distributors. The solution helps us optimize our digital marketing performance all year round and it is especially helpful in our peak seasons. SWAVEN BLOG: BRAND COMMERCE, POP AND WHERE TO BUY NEWS Swaven advances 80 places higher in FW500 digital tech ranking. Johanna Toiviainen / 17 November 2020. SHARK Helmets puts safety and performance first for the customer journey with Swaven. Johanna Toiviainen / 9 November 2020. Swaven wins Omnichannel Technology Vendor of the Year Award. Johanna Toiviainen / 30 October 2020. BIODERMA IMPROVES THEIR CONSUMERS' PURCHASE PATHS WITH Bioderma has enhanced their on-site user experience with Swaven’s POP (Point of Purchase) solution and Where-To-Buy technology.. The technology provides Bioderma’s site visitors with a streamlined purchase path.In other words, consumers have quick and easy access to purchase their favorite products via the brand’s on- and offlineretailers.
L'ORÉAL DEPLOYS SWAVEN’S MULTI-TOUCHPOINT SOLUTION FOR 17 L’Oréal deployed Swaven’s POP in display and video campaigns to promote a mascara during the summer period and later on to boost the Christmas sales of its fragrance brands such as Diesel, Cacharel and Giorgio Armani. Swaven’s unique in-banner and in-video technology allows a seamleass viewing experience. THE SHORTEST PATH FROM DESIRE TO PURCHASE The shortest path from desire to purchase. Article originally written and published in French by Laurence Faguer on Customer Insight Consulting, a strategy consulting firm with a focus on digital businesses. 75% of Instagram users have visited a company site or made a purchase after seeing an Instagram post. While social networks areessential
TOY BRANDS BET ON DIGITAL MARKETING AND ACCELERATE Toy brands bet on digital marketing and accelerate purchase path. Digital channels play an increasingly important role for the toy sector. Last year, the e-commerce market share reached 26% in France and 24% in the United States. In the UK, 43.4% of toy sales are expected to be made online by 2022. Even though most people stillprefer to
MAKE YOUR DIGITAL BRAND CONTENTS SHOPPABLE We transform brand content into intelligent brand commerce on all digital touchpoints.. Our unique digital POP (Point Of Purchase) solutions make brands’ website contents and advertisements instantly shoppable allowing consumers to pass from desire to purchase in one click, from any channel.. Swaven geolocates consumers and tracks product availability to drive more qualified traffic to their MAKE ALL DIGITAL BRAND CONTENTS SHOPPABLE WITH POP Swaven was founded by Laurent Quatrefages, CEO, and Sébastien Thiberge, COO and director of Swaven’s North American office. 2014. Launch of POP On Site solution with multi-distributor display. Its first integration was realised with L’Oréal for the Mixa brand. Swaven raised Series A funding from Amaury Group and BPI FranceInnovation. 2015.
FROM BRAND CONTENTS TO BRAND COMMERCE Brand Manager. TOMY. We use Swaven’s technology in all our digital marketing contents to offer consumers a fast track to purchase from any of our available distributors. The solution helps us optimize our digital marketing performance all year round and it is especially helpful in our peak seasons. SWAVEN BLOG: BRAND COMMERCE, POP AND WHERE TO BUY NEWS Swaven advances 80 places higher in FW500 digital tech ranking. Johanna Toiviainen / 17 November 2020. SHARK Helmets puts safety and performance first for the customer journey with Swaven. Johanna Toiviainen / 9 November 2020. Swaven wins Omnichannel Technology Vendor of the Year Award. Johanna Toiviainen / 30 October 2020. BIODERMA IMPROVES THEIR CONSUMERS' PURCHASE PATHS WITH Bioderma has enhanced their on-site user experience with Swaven’s POP (Point of Purchase) solution and Where-To-Buy technology.. The technology provides Bioderma’s site visitors with a streamlined purchase path.In other words, consumers have quick and easy access to purchase their favorite products via the brand’s on- and offlineretailers.
L'ORÉAL DEPLOYS SWAVEN’S MULTI-TOUCHPOINT SOLUTION FOR 17 L’Oréal deployed Swaven’s POP in display and video campaigns to promote a mascara during the summer period and later on to boost the Christmas sales of its fragrance brands such as Diesel, Cacharel and Giorgio Armani. Swaven’s unique in-banner and in-video technology allows a seamleass viewing experience. THE SHORTEST PATH FROM DESIRE TO PURCHASE The shortest path from desire to purchase. Article originally written and published in French by Laurence Faguer on Customer Insight Consulting, a strategy consulting firm with a focus on digital businesses. 75% of Instagram users have visited a company site or made a purchase after seeing an Instagram post. While social networks areessential
TOY BRANDS BET ON DIGITAL MARKETING AND ACCELERATE Toy brands bet on digital marketing and accelerate purchase path. Digital channels play an increasingly important role for the toy sector. Last year, the e-commerce market share reached 26% in France and 24% in the United States. In the UK, 43.4% of toy sales are expected to be made online by 2022. Even though most people stillprefer to
SWAVEN BLOG: BRAND COMMERCE, POP AND WHERE TO BUY NEWS Swaven advances 80 places higher in FW500 digital tech ranking. Johanna Toiviainen / 17 November 2020. SHARK Helmets puts safety and performance first for the customer journey with Swaven. Johanna Toiviainen / 9 November 2020. Swaven wins Omnichannel Technology Vendor of the Year Award. Johanna Toiviainen / 30 October 2020. BIODERMA IMPROVES THEIR CONSUMERS' PURCHASE PATHS WITH Bioderma has enhanced their on-site user experience with Swaven’s POP (Point of Purchase) solution and Where-To-Buy technology.. The technology provides Bioderma’s site visitors with a streamlined purchase path.In other words, consumers have quick and easy access to purchase their favorite products via the brand’s on- and offlineretailers.
SWAVEN WINS OMNICHANNEL TECHNOLOGY VENDOR OF THE YEAR AWARD We are thrilled to announce that Swaven has won the Omnichannel Technology Vendor of the Year Award at the Retail Systems Awards 2020! The awards jury awarded Swaven’s solution for its proven value in this year’s challenging conditions and increased digital demand. DANONE BRAND BLÉDINA DRIVES DIGITAL MARKETING PERFORMANCE Danone has collaborated with Swaven since 2015. Implementing Swaven’s advanced where-to-buy technology on Blédina’s site was part of Danone’s continued strategy to boost their digital performance. The solution allows their brands to accelerate and streamline the purchase path whilst improving customer experience ontheir sites.
THE SHORTEST PATH FROM DESIRE TO PURCHASE The shortest path from desire to purchase. Article originally written and published in French by Laurence Faguer on Customer Insight Consulting, a strategy consulting firm with a focus on digital businesses. 75% of Instagram users have visited a company site or made a purchase after seeing an Instagram post. While social networks areessential
HOW DERMOCOSMETIC BRANDS CAN DRIVE OMNICHANNEL Due to the growing healthy living trend, consumer demand for benefit-driven and health-positioned beauty and cosmetics products has grown. Dermocosmetic brands draw from their pharmaceutical background and technological advances in skin care, their effective formulas match each skin type and issue. L'ORÉAL DEPLOYS SWAVEN’S MULTI-TOUCHPOINT SOLUTION FOR 17 L’Oréal deployed Swaven’s POP in display and video campaigns to promote a mascara during the summer period and later on to boost the Christmas sales of its fragrance brands such as Diesel, Cacharel and Giorgio Armani. Swaven’s unique in-banner and in-video technology allows a seamleass viewing experience. L'ORÉAL DRIVES ORGANIC AND NATURAL BEAUTY SALES WITH SWAVEN Future Market Insights released a report in 2019 which predicts the organic and natural beauty industry will grow to $54 billion by 2027. To meet the growing consumer demand, international beauty giant L’Oréal has launched a new organic and natural product line. And to make it easy for their customers to find products, they have madetheir
TOY BRANDS BET ON DIGITAL MARKETING AND ACCELERATE Toy brands bet on digital marketing and accelerate purchase path. Digital channels play an increasingly important role for the toy sector. Last year, the e-commerce market share reached 26% in France and 24% in the United States. In the UK, 43.4% of toy sales are expected to be made online by 2022. Even though most people stillprefer to
HOW AQUADOODLE BRAND MULTIPLIED BY 6X THEIR LEAD GENERATION Between excitement and stress, every year toy brands need to prepare their marketing campaigns for their N°1 pea k season - Christmas and end of year festivities.. When the demand is at its highest for toys, so a re the advertising expenses for toy brands and marketers have to face growing pressure for performance and ROI. MAKE YOUR DIGITAL BRAND CONTENTS SHOPPABLE We transform brand content into intelligent brand commerce on all digital touchpoints.. Our unique digital POP (Point Of Purchase) solutions make brands’ website contents and advertisements instantly shoppable allowing consumers to pass from desire to purchase in one click, from any channel.. Swaven geolocates consumers and tracks product availability to drive more qualified traffic to their FROM BRAND CONTENTS TO BRAND COMMERCE How many clicks are needed today for your consumers to get from your brand content and advertisements to the shopping basket? Did you know that with each click you lose 30% of audience on average? If you wish to improve user experience, shorten the purchase path and get detailed shopper and product insights to evaluate the concrete performance of your digital marketing campaigns, get in MAKE ALL DIGITAL BRAND CONTENTS SHOPPABLE WITH POP Swaven provides Brand Commerce technology dedicated to consumer goods brands. With its unique POP (Point of Purchase) solutions, Swaven makes brands’ website contents and digital advertising campaigns shoppable, and helps brands increase sales by directing geolocated consumers to their stores and retailers online and offline. SWAVEN BLOG: BRAND COMMERCE, POP AND WHERE TO BUY NEWS Customer cases, news and industry trends on brand commerce, shoppable content, Swaven's Point Of Purchase Solutions and Where To Buytechnology.
TOY BRANDS BET ON DIGITAL MARKETING AND ACCELERATE Digital channels play an increasingly important role for the toy sector. Last year, the e-commerce market share reached 26% in France and 24% in the United States. THE SHORTEST PATH FROM DESIRE TO PURCHASE Article originally written and published in French by Laurence Faguer on Customer Insight Consulting, a strategy consulting firm with a focus on digital businesses. 75% of Instagram users have visited a company site or made a purchase after seeing an Instagram post. BIODERMA IMPROVES THEIR CONSUMERS' PURCHASE PATHS WITH Bioderma has enhanced their on-site user experience with Swaven’s POP (Point of Purchase) solution and Where-To-Buy technology.. The technology provides Bioderma’s site visitors with a streamlined purchase path.In other words, consumers have quick and easy access to purchase their favorite products via the brand’s on- and offlineretailers.
HOW DERMOCOSMETIC BRANDS CAN DRIVE OMNICHANNEL Due to the growing healthy living trend, consumer demand for benefit-driven and health-positioned beauty and cosmetics products has grown. Dermocosmetic brands draw from their pharmaceutical background and technological advances in skin care, their effective formulas match each skin type and issue. L'ORÉAL DEPLOYS SWAVEN’S MULTI-TOUCHPOINT SOLUTION FOR 17 L’Oréal is using Swaven’s Point Of Purchase solution since 2014 for several brands and touchpoints; Continue reading "L’Oréaldeploys Swaven’s
MAKE YOUR DIGITAL BRAND CONTENTS SHOPPABLE We transform brand content into intelligent brand commerce on all digital touchpoints.. Our unique digital POP (Point Of Purchase) solutions make brands’ website contents and advertisements instantly shoppable allowing consumers to pass from desire to purchase in one click, from any channel.. Swaven geolocates consumers and tracks product availability to drive more qualified traffic to their FROM BRAND CONTENTS TO BRAND COMMERCE How many clicks are needed today for your consumers to get from your brand content and advertisements to the shopping basket? Did you know that with each click you lose 30% of audience on average? If you wish to improve user experience, shorten the purchase path and get detailed shopper and product insights to evaluate the concrete performance of your digital marketing campaigns, get in MAKE ALL DIGITAL BRAND CONTENTS SHOPPABLE WITH POP Swaven provides Brand Commerce technology dedicated to consumer goods brands. With its unique POP (Point of Purchase) solutions, Swaven makes brands’ website contents and digital advertising campaigns shoppable, and helps brands increase sales by directing geolocated consumers to their stores and retailers online and offline. SWAVEN BLOG: BRAND COMMERCE, POP AND WHERE TO BUY NEWS Customer cases, news and industry trends on brand commerce, shoppable content, Swaven's Point Of Purchase Solutions and Where To Buytechnology.
TOY BRANDS BET ON DIGITAL MARKETING AND ACCELERATE Digital channels play an increasingly important role for the toy sector. Last year, the e-commerce market share reached 26% in France and 24% in the United States. THE SHORTEST PATH FROM DESIRE TO PURCHASE Article originally written and published in French by Laurence Faguer on Customer Insight Consulting, a strategy consulting firm with a focus on digital businesses. 75% of Instagram users have visited a company site or made a purchase after seeing an Instagram post. BIODERMA IMPROVES THEIR CONSUMERS' PURCHASE PATHS WITH Bioderma has enhanced their on-site user experience with Swaven’s POP (Point of Purchase) solution and Where-To-Buy technology.. The technology provides Bioderma’s site visitors with a streamlined purchase path.In other words, consumers have quick and easy access to purchase their favorite products via the brand’s on- and offlineretailers.
HOW DERMOCOSMETIC BRANDS CAN DRIVE OMNICHANNEL Due to the growing healthy living trend, consumer demand for benefit-driven and health-positioned beauty and cosmetics products has grown. Dermocosmetic brands draw from their pharmaceutical background and technological advances in skin care, their effective formulas match each skin type and issue. L'ORÉAL DEPLOYS SWAVEN’S MULTI-TOUCHPOINT SOLUTION FOR 17 L’Oréal is using Swaven’s Point Of Purchase solution since 2014 for several brands and touchpoints; Continue reading "L’Oréaldeploys Swaven’s
BIODERMA IMPROVES THEIR CONSUMERS' PURCHASE PATHS WITH Bioderma has enhanced their on-site user experience with Swaven’s POP (Point of Purchase) solution and Where-To-Buy technology.. The technology provides Bioderma’s site visitors with a streamlined purchase path.In other words, consumers have quick and easy access to purchase their favorite products via the brand’s on- and offlineretailers.
DANONE BRAND BLÉDINA DRIVES DIGITAL MARKETING PERFORMANCE Blédina, the leading French infant nutrition brand, complements their ecommerce strategy with Swaven’s where-to-buy technology.. On Blédina’s site, consumers can purchase their favourite products in just a few clicks.With Swaven’s POP – Point Of Purchase – solution, Blédina covers all consumer buying preferences to provide a better customer experience and to boost sales on all of HOW DERMOCOSMETIC BRANDS CAN DRIVE OMNICHANNEL Due to the growing healthy living trend, consumer demand for benefit-driven and health-positioned beauty and cosmetics products has grown. Dermocosmetic brands draw from their pharmaceutical background and technological advances in skin care, their effective formulas match each skin type and issue. SOCIAL MEDIA ARCHIVES Henkel’s Swedish cosmetics brand Barnängen uses Swaven’s POP on site, on social and in banners to serve its different audiences with pertinent shoppable content THE SHORTEST PATH FROM DESIRE TO PURCHASE Article originally written and published in French by Laurence Faguer on Customer Insight Consulting, a strategy consulting firm with a focus on digital businesses. 75% of Instagram users have visited a company site or made a purchase after seeing an Instagram post. JOHANNA TOIVIAINEN, AUTHOR AT SWAVEN What 9 weeks of brand funnel monitoring told us about changing demand patterns during and post confinement LÉA NATURE STREAMLINES THEIR PURCHASE PATH WITH SWAVEN'S POP The Léa Nature Group has chosen Swaven’s POP solution to make their brands’ websites and social media content shoppable. So far, seven of the group’s brands have implemented the advanced ‘where tobuy’ technology.
TOY BRANDS BET ON DIGITAL MARKETING AND ACCELERATE Digital channels play an increasingly important role for the toy sector. Last year, the e-commerce market share reached 26% in France and 24% in the United States. HOW AQUADOODLE BRAND MULTIPLIED BY 6X THEIR LEAD GENERATION Between excitement and stress, every year toy brands need to prepare their marketing campaigns for their N°1 pea k season - Christmas and end of year festivities.. When the demand is at its highest for toys, so a re the advertising expenses for toy brands and marketers have to face growing pressure for performance and ROI. L'ORÉAL DEPLOYS SWAVEN’S MULTI-TOUCHPOINT SOLUTION FOR 17 L’Oréal is using Swaven’s Point Of Purchase solution since 2014 for several brands and touchpoints; Continue reading "L’Oréal deploys Swaven’s multi-touchpoint solution__
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