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WORK | STERLING BRANDS New York City. 195 Broadway, 18th Fl. New York NY 10007. Get in touch +1 212 329 4620 . Cincinnati. 700 W Pete Rose Way, 5th Fl. Cincinnati CAREERS - JOIN OUR TEAM Careers - Join Our Team | Sterling Brands. Looking to find your tribe of strategic thinkers and courageous creatives? We’re an eclectic and energetic group united by our desire to create beautiful, inclusive and effective solutions that make brands come alive andthrive.
LIMELIGHT | STERLING BRANDS Within 10 weeks from launch, Limelight secured a range of significant contracts with major employers across the United States. With 25madison, we built a living brand that is designed to evolve over time in order to stay relevant and deeply engage employers and candidates. Slide 1 Slide 1 (current slide) 5 SUSTAINABILITY PRACTICES BRANDS SHOULD CONSIDER 1: Sustainable Transparency. 81% of companies are more focused on sustainable business practices than they were 3 years ago; not simply because this is an existential necessity, but because it makes goodbusiness sense.
CORONA SUMMER LIMITED EDITION PACKAGING DESIGN CASE STUDY Slide 1 Slide 1 (current slide) The Corona Summer campaign has sizzled every Summer – their key selling season. To continue the momentum, Corona challenged us to push their “beach in a can” concept for their latest summer packaging across the full line of Corona Extra and Corona Light. The result is a collectible limited-edition series HARMLESS HARVEST BRANDING CASE STUDY Harmless Harvest has built a loyal following, thanks to their ridiculously delicious coconut water and ethical coconut sourcing practices. While the brand was well-loved, it was in need of an evolution to improve recognition as the portfolio began to expand beyond its core product. We honored existing equities while evolvingthe visual identity
KRISPY KREME CASE STUDY With a packaging system that spans a variety of retail outlets, and with 70% of its stores outside the U.S., the challenge required global collaboration, comprehensive consumer insights, and a visual identity that would work around the world. Slide 1 Slide 1 (current slide) STERLING · BRANDING AGENCYWORKABOUTNEWSCAREERSKRISPY KREME GLAZED AND ENTHUSEDSTOLI FROM RUSSIA WITH LOVE 5 Sustainability Practices Brands Should Consider. Feb 11, 2021. As we see climate change prioritized at the government level, here are 5 sustainability “practices” we believe brands should consider to help contribute to the effort at the commercial and human level. Feb 11, 2021. Sep 24, 2020. ABOUT US | STERLING BRANDS Brands that inspire people to think, feel and act. Our obsessively human-centric approach links every inspiration back to the consumer. Their lives and passions, their habits and habitats. The result — beautiful, inclusive and effective solutions that make brands come alive and thrive. 2b from Sterling Brands on Vimeo. NEWS & THOUGHT PIECES This year marks the 30th anniversary of BEES®, which has helped hundreds of brands identify their visual equities and create a vision for leveraging these assets in the future. Read More. Jordan Deters 6/10/20 Jordan Deters 6/10/20. Providing Meaningful Messaging During a Pandemic. Now is the time to find new opportunities to connect andevolve.
WORK | STERLING BRANDS New York City. 195 Broadway, 18th Fl. New York NY 10007. Get in touch +1 212 329 4620 . Cincinnati. 700 W Pete Rose Way, 5th Fl. Cincinnati CAREERS - JOIN OUR TEAM Careers - Join Our Team | Sterling Brands. Looking to find your tribe of strategic thinkers and courageous creatives? We’re an eclectic and energetic group united by our desire to create beautiful, inclusive and effective solutions that make brands come alive andthrive.
LIMELIGHT | STERLING BRANDS Within 10 weeks from launch, Limelight secured a range of significant contracts with major employers across the United States. With 25madison, we built a living brand that is designed to evolve over time in order to stay relevant and deeply engage employers and candidates. Slide 1 Slide 1 (current slide) 5 SUSTAINABILITY PRACTICES BRANDS SHOULD CONSIDER 1: Sustainable Transparency. 81% of companies are more focused on sustainable business practices than they were 3 years ago; not simply because this is an existential necessity, but because it makes goodbusiness sense.
CORONA SUMMER LIMITED EDITION PACKAGING DESIGN CASE STUDY Slide 1 Slide 1 (current slide) The Corona Summer campaign has sizzled every Summer – their key selling season. To continue the momentum, Corona challenged us to push their “beach in a can” concept for their latest summer packaging across the full line of Corona Extra and Corona Light. The result is a collectible limited-edition series HARMLESS HARVEST BRANDING CASE STUDY Harmless Harvest has built a loyal following, thanks to their ridiculously delicious coconut water and ethical coconut sourcing practices. While the brand was well-loved, it was in need of an evolution to improve recognition as the portfolio began to expand beyond its core product. We honored existing equities while evolvingthe visual identity
KRISPY KREME CASE STUDY With a packaging system that spans a variety of retail outlets, and with 70% of its stores outside the U.S., the challenge required global collaboration, comprehensive consumer insights, and a visual identity that would work around the world. Slide 1 Slide 1 (current slide) PLANT FUSION CASE STUDY PlantFusion is 100% plant-based and made from identifiable real food ingredients. In a saturated market that closely mimics a clinical pharmaceutical look and feel, the brand was looking to stand out and speak to its positioning – Complete Nourishment from Real Plants. PlantFusion from Sterling Brands on WORK | STERLING BRANDS New York City. 195 Broadway, 18th Fl. New York NY 10007. Get in touch +1 212 329 4620 . Cincinnati. 700 W Pete Rose Way, 5th Fl. Cincinnati PROVIDING MEANINGFUL MESSAGING DURING A PANDEMIC Yes, we know. COVID19 advertising is all the same. Now is the time to find new opportunities to connect and evolve. We outlined some ways to HOW COVID-19 MAKES BRANDS MORE IMPORTANT THAN THEY WERE The great disruption of COVID-19 has made brands more important than they were before. Consumers are paying close attention to how brands are reacting to the crisis and relying on those that live their values, exude confidence in the face of tragedy and provide solace in CWEA | STERLING BRANDS CWEA (California Water Environmental Association) is a non-profit membership organization that serves wastewater professionals. They were in need of a refresh to convey their deep industry expertise, promote their thought leadership, and unite their organization. A NEW HEALTH AND WELLNESS A New Health and Wellness. Apr 16. Written By Jessica Hoffman. Prior to this chaotic time, we were all reading about how the health and wellness industry was redefining itself. Stigmas around periods, erectile dysfunction, hair loss and more were being challenged. Mental health and holistic wellbeing were rightfully given more prominenceand care.
HARMLESS HARVEST BRANDING CASE STUDY Harmless Harvest has built a loyal following, thanks to their ridiculously delicious coconut water and ethical coconut sourcing practices. While the brand was well-loved, it was in need of an evolution to improve recognition as the portfolio began to expand beyond its core product. EMPATHY IN AN ISOLATED WORLD Last year, I wrote about the importance of face-to-face time as a critical component of consumer understanding in the world of branding. I was advocating that face-to-face research is still the most effective way to build empathy, and that without empathy, we can never really understand people’s relationships to brands. 5 LESSONS IN FAST TRACKING CREATIVE Things are moving fast these days—just ask anyone who fights traffic to the office, jumps relentlessly from one meeting to the next, manages a side-hustle and a social life, makes time to whip up the occasional meal kit, and stays on top of the latest breaking news via an ever-shifting array of social channels.With information, ideas, and trends moving around the world at an unprecedented LOUSIVILLE SLUGGER CASE STUDY Louisville Slugger. After 130 years, Slugger still reigns supreme as the preferred bat for MLB players. But with competition from startups intensifying and consumer demand for a ‘badge brand’, the company found itself in a branding and design crisis. It was time to bridge the gap between the past and future of Louisville Slugger. STERLING · BRANDING AGENCYWORKABOUTNEWSCAREERSKRISPY KREME GLAZED AND ENTHUSEDSTOLI FROM RUSSIA WITH LOVE 5 Sustainability Practices Brands Should Consider. Feb 11, 2021. As we see climate change prioritized at the government level, here are 5 sustainability “practices” we believe brands should consider to help contribute to the effort at the commercial and human level. Feb 11, 2021. Sep 24, 2020. ABOUT US | STERLING BRANDS Brands that inspire people to think, feel and act. Our obsessively human-centric approach links every inspiration back to the consumer. Their lives and passions, their habits and habitats. The result — beautiful, inclusive and effective solutions that make brands come alive and thrive. 2b from Sterling Brands on Vimeo. NEWS & THOUGHT PIECES This year marks the 30th anniversary of BEES®, which has helped hundreds of brands identify their visual equities and create a vision for leveraging these assets in the future. Read More. Jordan Deters 6/10/20 Jordan Deters 6/10/20. Providing Meaningful Messaging During a Pandemic. Now is the time to find new opportunities to connect andevolve.
WORK | STERLING BRANDS New York City. 195 Broadway, 18th Fl. New York NY 10007. Get in touch +1 212 329 4620 . Cincinnati. 700 W Pete Rose Way, 5th Fl. Cincinnati CAREERS - JOIN OUR TEAM Careers - Join Our Team | Sterling Brands. Looking to find your tribe of strategic thinkers and courageous creatives? We’re an eclectic and energetic group united by our desire to create beautiful, inclusive and effective solutions that make brands come alive andthrive.
CORONA SUMMER LIMITED EDITION PACKAGING DESIGN CASE STUDY Slide 1 Slide 1 (current slide) The Corona Summer campaign has sizzled every Summer – their key selling season. To continue the momentum, Corona challenged us to push their “beach in a can” concept for their latest summer packaging across the full line of Corona Extra and Corona Light. The result is a collectible limited-edition series CWEA | STERLING BRANDS CWEA (California Water Environmental Association) is a non-profit membership organization that serves wastewater professionals. They were in need of a refresh to convey their deep industry expertise, promote their thought leadership, and unite their organization. HARMLESS HARVEST BRANDING CASE STUDY Harmless Harvest has built a loyal following, thanks to their ridiculously delicious coconut water and ethical coconut sourcing practices. While the brand was well-loved, it was in need of an evolution to improve recognition as the portfolio began to expand beyond its core product. We honored existing equities while evolvingthe visual identity
5 SUSTAINABILITY PRACTICES BRANDS SHOULD CONSIDER 1: Sustainable Transparency. 81% of companies are more focused on sustainable business practices than they were 3 years ago; not simply because this is an existential necessity, but because it makes goodbusiness sense.
KRISPY KREME CASE STUDY With a packaging system that spans a variety of retail outlets, and with 70% of its stores outside the U.S., the challenge required global collaboration, comprehensive consumer insights, and a visual identity that would work around the world. Slide 1 Slide 1 (current slide) STERLING · BRANDING AGENCYWORKABOUTNEWSCAREERSKRISPY KREME GLAZED AND ENTHUSEDSTOLI FROM RUSSIA WITH LOVE 5 Sustainability Practices Brands Should Consider. Feb 11, 2021. As we see climate change prioritized at the government level, here are 5 sustainability “practices” we believe brands should consider to help contribute to the effort at the commercial and human level. Feb 11, 2021. Sep 24, 2020. ABOUT US | STERLING BRANDS Brands that inspire people to think, feel and act. Our obsessively human-centric approach links every inspiration back to the consumer. Their lives and passions, their habits and habitats. The result — beautiful, inclusive and effective solutions that make brands come alive and thrive. 2b from Sterling Brands on Vimeo. NEWS & THOUGHT PIECES This year marks the 30th anniversary of BEES®, which has helped hundreds of brands identify their visual equities and create a vision for leveraging these assets in the future. Read More. Jordan Deters 6/10/20 Jordan Deters 6/10/20. Providing Meaningful Messaging During a Pandemic. Now is the time to find new opportunities to connect andevolve.
WORK | STERLING BRANDS New York City. 195 Broadway, 18th Fl. New York NY 10007. Get in touch +1 212 329 4620 . Cincinnati. 700 W Pete Rose Way, 5th Fl. Cincinnati CAREERS - JOIN OUR TEAM Careers - Join Our Team | Sterling Brands. Looking to find your tribe of strategic thinkers and courageous creatives? We’re an eclectic and energetic group united by our desire to create beautiful, inclusive and effective solutions that make brands come alive andthrive.
CORONA SUMMER LIMITED EDITION PACKAGING DESIGN CASE STUDY Slide 1 Slide 1 (current slide) The Corona Summer campaign has sizzled every Summer – their key selling season. To continue the momentum, Corona challenged us to push their “beach in a can” concept for their latest summer packaging across the full line of Corona Extra and Corona Light. The result is a collectible limited-edition series CWEA | STERLING BRANDS CWEA (California Water Environmental Association) is a non-profit membership organization that serves wastewater professionals. They were in need of a refresh to convey their deep industry expertise, promote their thought leadership, and unite their organization. HARMLESS HARVEST BRANDING CASE STUDY Harmless Harvest has built a loyal following, thanks to their ridiculously delicious coconut water and ethical coconut sourcing practices. While the brand was well-loved, it was in need of an evolution to improve recognition as the portfolio began to expand beyond its core product. We honored existing equities while evolvingthe visual identity
5 SUSTAINABILITY PRACTICES BRANDS SHOULD CONSIDER 1: Sustainable Transparency. 81% of companies are more focused on sustainable business practices than they were 3 years ago; not simply because this is an existential necessity, but because it makes goodbusiness sense.
KRISPY KREME CASE STUDY With a packaging system that spans a variety of retail outlets, and with 70% of its stores outside the U.S., the challenge required global collaboration, comprehensive consumer insights, and a visual identity that would work around the world. Slide 1 Slide 1 (current slide) LIMELIGHT | STERLING BRANDS Within 10 weeks from launch, Limelight secured a range of significant contracts with major employers across the United States. With 25madison, we built a living brand that is designed to evolve over time in order to stay relevant and deeply engage employers and candidates. Slide 1 Slide 1 (current slide) PROVIDING MEANINGFUL MESSAGING DURING A PANDEMIC Yes, we know. COVID19 advertising is all the same. Now is the time to find new opportunities to connect and evolve. We outlined some ways to HARMLESS HARVEST BRANDING CASE STUDY Harmless Harvest has built a loyal following, thanks to their ridiculously delicious coconut water and ethical coconut sourcing practices. While the brand was well-loved, it was in need of an evolution to improve recognition as the portfolio began to expand beyond its core product. HOW COVID-19 MAKES BRANDS MORE IMPORTANT THAN THEY WERE The great disruption of COVID-19 has made brands more important than they were before. Consumers are paying close attention to how brands are reacting to the crisis and relying on those that live their values, exude confidence in the face of tragedy and provide solace in TWIZZERLS CASE STUDY Photography. Illustration. Retouching. Adaptation. Mechanicals. Slide 1 Slide 1 (current slide) The sweets category was rapidly growing and evolving while the brand was stagnant. It was time to reinvigorate the iconic candy with a fresh, new look and bold personality. VOORTMAN BAKERY DESIGN CASE STUDY Voortman Bakery. Founded by Dutch immigrant brothers, and family-owned ever since, Voortman was a brand with a story to tell. We helped them make it relevant, repositioning the brand to leverage their real baking credibility while effectively competing with the big guys in A NEW HEALTH AND WELLNESS A New Health and Wellness. Apr 16. Written By Jessica Hoffman. Prior to this chaotic time, we were all reading about how the health and wellness industry was redefining itself. Stigmas around periods, erectile dysfunction, hair loss and more were being challenged. Mental health and holistic wellbeing were rightfully given more prominenceand care.
EMPATHY IN AN ISOLATED WORLD Last year, I wrote about the importance of face-to-face time as a critical component of consumer understanding in the world of branding. I was advocating that face-to-face research is still the most effective way to build empathy, and that without empathy, we can never really understand people’s relationships to brands. 5 LESSONS IN FAST TRACKING CREATIVE Things are moving fast these days—just ask anyone who fights traffic to the office, jumps relentlessly from one meeting to the next, manages a side-hustle and a social life, makes time to whip up the occasional meal kit, and stays on top of the latest breaking news via an ever-shifting array of social channels.With information, ideas, and trends moving around the world at an unprecedented LOUSIVILLE SLUGGER CASE STUDY Louisville Slugger. After 130 years, Slugger still reigns supreme as the preferred bat for MLB players. But with competition from startups intensifying and consumer demand for a ‘badge brand’, the company found itself in a branding and design crisis. It was time to bridge the gap between the past and future of Louisville Slugger. STERLING · BRANDING AGENCYWORKABOUTNEWSCAREERSKRISPY KREME GLAZED AND ENTHUSEDSTOLI FROM RUSSIA WITH LOVE 5 Sustainability Practices Brands Should Consider. Feb 11, 2021. As we see climate change prioritized at the government level, here are 5 sustainability “practices” we believe brands should consider to help contribute to the effort at the commercial and human level. Feb 11, 2021. Sep 24, 2020. ABOUT US | STERLING BRANDS Brands that inspire people to think, feel and act. Our obsessively human-centric approach links every inspiration back to the consumer. Their lives and passions, their habits and habitats. The result — beautiful, inclusive and effective solutions that make brands come alive and thrive. 2b from Sterling Brands on Vimeo. NEWS & THOUGHT PIECES This year marks the 30th anniversary of BEES®, which has helped hundreds of brands identify their visual equities and create a vision for leveraging these assets in the future. Read More. Jordan Deters 6/10/20 Jordan Deters 6/10/20. Providing Meaningful Messaging During a Pandemic. Now is the time to find new opportunities to connect andevolve.
WORK | STERLING BRANDS New York City. 195 Broadway, 18th Fl. New York NY 10007. Get in touch +1 212 329 4620 . Cincinnati. 700 W Pete Rose Way, 5th Fl. Cincinnati CAREERS - JOIN OUR TEAM Careers - Join Our Team | Sterling Brands. Looking to find your tribe of strategic thinkers and courageous creatives? We’re an eclectic and energetic group united by our desire to create beautiful, inclusive and effective solutions that make brands come alive andthrive.
CORONA SUMMER LIMITED EDITION PACKAGING DESIGN CASE STUDY Slide 1 Slide 1 (current slide) The Corona Summer campaign has sizzled every Summer – their key selling season. To continue the momentum, Corona challenged us to push their “beach in a can” concept for their latest summer packaging across the full line of Corona Extra and Corona Light. The result is a collectible limited-edition series 5 SUSTAINABILITY PRACTICES BRANDS SHOULD CONSIDER 1: Sustainable Transparency. 81% of companies are more focused on sustainable business practices than they were 3 years ago; not simply because this is an existential necessity, but because it makes goodbusiness sense.
HARMLESS HARVEST BRANDING CASE STUDY Harmless Harvest has built a loyal following, thanks to their ridiculously delicious coconut water and ethical coconut sourcing practices. While the brand was well-loved, it was in need of an evolution to improve recognition as the portfolio began to expand beyond its core product. We honored existing equities while evolvingthe visual identity
KRISPY KREME CASE STUDY With a packaging system that spans a variety of retail outlets, and with 70% of its stores outside the U.S., the challenge required global collaboration, comprehensive consumer insights, and a visual identity that would work around the world. Slide 1 Slide 1 (current slide) EMPATHY IN AN ISOLATED WORLD Last year, I wrote about the importance of face-to-face time as a critical component of consumer understanding in the world of branding. I was advocating that face-to-face research is still the most effective way to build empathy, and that without empathy, we can never really understand people’s relationships to brands. STERLING · BRANDING AGENCYWORKABOUTNEWSCAREERSKRISPY KREME GLAZED AND ENTHUSEDSTOLI FROM RUSSIA WITH LOVE 5 Sustainability Practices Brands Should Consider. Feb 11, 2021. As we see climate change prioritized at the government level, here are 5 sustainability “practices” we believe brands should consider to help contribute to the effort at the commercial and human level. Feb 11, 2021. Sep 24, 2020. ABOUT US | STERLING BRANDS Brands that inspire people to think, feel and act. Our obsessively human-centric approach links every inspiration back to the consumer. Their lives and passions, their habits and habitats. The result — beautiful, inclusive and effective solutions that make brands come alive and thrive. 2b from Sterling Brands on Vimeo. NEWS & THOUGHT PIECES This year marks the 30th anniversary of BEES®, which has helped hundreds of brands identify their visual equities and create a vision for leveraging these assets in the future. Read More. Jordan Deters 6/10/20 Jordan Deters 6/10/20. Providing Meaningful Messaging During a Pandemic. Now is the time to find new opportunities to connect andevolve.
WORK | STERLING BRANDS New York City. 195 Broadway, 18th Fl. New York NY 10007. Get in touch +1 212 329 4620 . Cincinnati. 700 W Pete Rose Way, 5th Fl. Cincinnati CAREERS - JOIN OUR TEAM Careers - Join Our Team | Sterling Brands. Looking to find your tribe of strategic thinkers and courageous creatives? We’re an eclectic and energetic group united by our desire to create beautiful, inclusive and effective solutions that make brands come alive andthrive.
CORONA SUMMER LIMITED EDITION PACKAGING DESIGN CASE STUDY Slide 1 Slide 1 (current slide) The Corona Summer campaign has sizzled every Summer – their key selling season. To continue the momentum, Corona challenged us to push their “beach in a can” concept for their latest summer packaging across the full line of Corona Extra and Corona Light. The result is a collectible limited-edition series 5 SUSTAINABILITY PRACTICES BRANDS SHOULD CONSIDER 1: Sustainable Transparency. 81% of companies are more focused on sustainable business practices than they were 3 years ago; not simply because this is an existential necessity, but because it makes goodbusiness sense.
HARMLESS HARVEST BRANDING CASE STUDY Harmless Harvest has built a loyal following, thanks to their ridiculously delicious coconut water and ethical coconut sourcing practices. While the brand was well-loved, it was in need of an evolution to improve recognition as the portfolio began to expand beyond its core product. We honored existing equities while evolvingthe visual identity
KRISPY KREME CASE STUDY With a packaging system that spans a variety of retail outlets, and with 70% of its stores outside the U.S., the challenge required global collaboration, comprehensive consumer insights, and a visual identity that would work around the world. Slide 1 Slide 1 (current slide) EMPATHY IN AN ISOLATED WORLD Last year, I wrote about the importance of face-to-face time as a critical component of consumer understanding in the world of branding. I was advocating that face-to-face research is still the most effective way to build empathy, and that without empathy, we can never really understand people’s relationships to brands. HOW COVID-19 MAKES BRANDS MORE IMPORTANT THAN THEY WERE The great disruption of COVID-19 has made brands more important than they were before. Consumers are paying close attention to how brands are reacting to the crisis and relying on those that live their values, exude confidence in the face of tragedy and provide solace in TWIZZERLS CASE STUDY Photography. Illustration. Retouching. Adaptation. Mechanicals. Slide 1 Slide 1 (current slide) The sweets category was rapidly growing and evolving while the brand was stagnant. It was time to reinvigorate the iconic candy with a fresh, new look and bold personality. CWEA | STERLING BRANDS CWEA (California Water Environmental Association) is a non-profit membership organization that serves wastewater professionals. They were in need of a refresh to convey their deep industry expertise, promote their thought leadership, and unite their organization. 5 SUSTAINABILITY PRACTICES BRANDS SHOULD CONSIDER 3: The Democratization of Sustainability. Historically, the sustainability space has also been quite exclusive. While trendy water bottles, recyclable shoes and eco-friendly chocolates may be what many see on their Instagram pages, high prices and inaccessibility has made it difficult for most consumers to be able to live more sustainablelives.
HARMLESS HARVEST BRANDING CASE STUDY Harmless Harvest has built a loyal following, thanks to their ridiculously delicious coconut water and ethical coconut sourcing practices. While the brand was well-loved, it was in need of an evolution to improve recognition as the portfolio began to expand beyond its core product. PLANT FUSION CASE STUDY PlantFusion is 100% plant-based and made from identifiable real food ingredients. In a saturated market that closely mimics a clinical pharmaceutical look and feel, the brand was looking to stand out and speak to its positioning – Complete Nourishment from Real Plants. PlantFusion from Sterling Brands on A NEW HEALTH AND WELLNESS A New Health and Wellness. Apr 16. Written By Jessica Hoffman. Prior to this chaotic time, we were all reading about how the health and wellness industry was redefining itself. Stigmas around periods, erectile dysfunction, hair loss and more were being challenged. Mental health and holistic wellbeing were rightfully given more prominenceand care.
30 YEARS OF BUILDING EQUITY This year marks the 30th anniversary of the birth of BEES® — Sterling’s Brand Equity Evaluation System — which has helped hundreds of brands identify their visual equities and create a vision for leveraging these assets in the future.. We’ve shopped with consumers for everything from diapers to donuts, trash cans to tissues, sandwiches to shoes and we’ve experienced firsthand the 5 LESSONS IN FAST TRACKING CREATIVE Things are moving fast these days—just ask anyone who fights traffic to the office, jumps relentlessly from one meeting to the next, manages a side-hustle and a social life, makes time to whip up the occasional meal kit, and stays on top of the latest breaking news via an ever-shifting array of social channels.With information, ideas, and trends moving around the world at an unprecedented LOUSIVILLE SLUGGER CASE STUDY Louisville Slugger. After 130 years, Slugger still reigns supreme as the preferred bat for MLB players. But with competition from startups intensifying and consumer demand for a ‘badge brand’, the company found itself in a branding and design crisis. It was time to bridge the gap between the past and future of Louisville Slugger.0
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Apr 21, 2021
Why Do Some Brands Flounder when it Comes to Social Causes?Apr 21, 2021
Engaging in social causes can be perilous for brands – but it is both essential and possible by following some simple principles.Apr 21, 2021
Feb 11, 2021
5 Sustainability Practices Brands Should ConsiderFeb 11, 2021
As we see climate change prioritized at the government level, here are 5 sustainability “practices” we believe brands should consider to help contribute to the effort at the commercial and human level.Feb 11, 2021
Sep 24, 2020
30 Years of Building EquitySep 24, 2020
This year marks the 30th anniversary of BEES®, which has helped hundreds of brands identify their visual equities and create a vision for leveraging these assets in the future.Sep 24, 2020
Jun 10, 2020
Providing Meaningful Messaging During a PandemicJun 10, 2020
Now is the time to find new opportunities to connect and evolve.Jun 10, 2020
May 12, 2020
Empathy in an Isolated WorldMay 12, 2020
Without empathy, we can never really understand people’s relationships to brands.May 12, 2020
May 6, 2020
How COVID-19 Makes Brands More Important Than They Were BeforeMay 6, 2020
With increased importance of brands in their lives, consumers are extending the trust they place in them.May 6, 2020
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As the entire world is experiencing a global pandemic, health and wellness is evolving once again.Apr 16, 2020
Feb 4, 2020
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Three days, 1,400+ vendors, and samples galore.Feb 4, 2020
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Why I Love Bringing My Work Home With Me And Bringing My Life To WorkJan 8, 2020
Work. Life. Balance.Jan 8, 2020
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