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SPARKTORO PRICING
SparkToro offers a free version and numerous monthly subscription options, as well as one-week, single-payment access to our tool.Details here.
SPARKTORO TRENDING: WHAT'S HOT IN WEB MARKETING SparkToro Trending collects the articles, news stories, and tweets that are most shared by the web marketing community multiple times each day so you can keep up.SPARKTORO BLOG
You’ve created a stellar email newsletter, but few subscribe. You’ve launched an intriguing podcast, but listeners are nonexistent. You’ve published an exceptional blog post, a compelling research report, a remarkable webinar, a top-notch video, a stunning visual but the audience just isn’t showing up. FAKE FOLLOWERS TWITTER In our research, 5-30% of followers are fake -- they're bots, spam accounts, inactive users, propaganda, or other non-engaged/non-real users. If you rely on follower count as a measure of potential influence and reach, you could be vastly overestimating an account. THERE ARE FOUR KINDS OF KEYWORD RESEARCH; MAKE SURE YOU'RE Buzzsumo in Action. Goal: Reach and influence a group of people with your publishing by understanding their interests, what’s worked to reach them previously, what they pay attention-to in the space, and proven formulae. Process: Step 1: Start with a topic, area of interest, existing piece of content, hashtag, website, or social account (often a competitor or a competitive piece of content PRODUCT-MARKET FIT IS A BROKEN CONCEPT. SPARKTORO Graphic from Brian’s post about P/M Fit, which (IMO) biases companies to make some really bad decisions about when or how to go about building and marketing.. To me, it’s a clear no. I cannot see a benefit or value-add to product development, gathering of customer feedback, marketing, or any aspect of the company’s strategy or itstactics.
RAND FISHKIN'S BIO, CONTACT DETAILS, FOOD ALLERGIES, THE Howdy! On this page you’ll find Rand’s: Biography; Booking Rand to Speak; Photos (for event or professional use) Biography: For professional events and republication, please use the following bio: Rand Fishkin is cofounder and CEO of audience research startup SparkToro.He’s dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and THE DIRTY SECRET TO RANKING #1 ON GOOGLE (PART 1 OF 3 Google controls the overwhelming majority of web traffic referrals (70%+ come from Google Search, YouTube, & Gmail, not to mention their other holdings). And when Google’s properties rank atop their search results, it not only limits existing competition, but potential competition, too.No SEO-savvy content creator, few entrepreneurs, and even fewer investors want to go head to head against SPARKTORO | MARKET RESEARCH & AUDIENCE INTELLIGENCE FORHOW IT WORKSPLANSABOUTRESOURCESREGISTERLOG IN "Using SparkToro, we sharply defined a persona for a popular hair care brand, which helped us build an entire user journey and content strategy.Another one of our clients is a sponge manufacturer; we used SparkToro to help inform where to place advertising, how to best update messaging, and gain a better understanding of their reading/listening/browsing habits." FREE TOOLS FROM SPARKTOROFAKE FOLLOWERS AUDITTRENDINGBLOGTHE BEST AUDIENCE INTELLIGENCE TOOL ON THE WEBRESOURCES Free Tools From SparkToro. Connect your Twitter account and check out SparkToro's popular, free tools for analyzing Twitter accounts (your own or others) and keeping upSPARKTORO PRICING
SparkToro offers a free version and numerous monthly subscription options, as well as one-week, single-payment access to our tool.Details here.
SPARKTORO TRENDING: WHAT'S HOT IN WEB MARKETING SparkToro Trending collects the articles, news stories, and tweets that are most shared by the web marketing community multiple times each day so you can keep up.SPARKTORO BLOG
You’ve created a stellar email newsletter, but few subscribe. You’ve launched an intriguing podcast, but listeners are nonexistent. You’ve published an exceptional blog post, a compelling research report, a remarkable webinar, a top-notch video, a stunning visual but the audience just isn’t showing up. FAKE FOLLOWERS TWITTER In our research, 5-30% of followers are fake -- they're bots, spam accounts, inactive users, propaganda, or other non-engaged/non-real users. If you rely on follower count as a measure of potential influence and reach, you could be vastly overestimating an account. THERE ARE FOUR KINDS OF KEYWORD RESEARCH; MAKE SURE YOU'RE Buzzsumo in Action. Goal: Reach and influence a group of people with your publishing by understanding their interests, what’s worked to reach them previously, what they pay attention-to in the space, and proven formulae. Process: Step 1: Start with a topic, area of interest, existing piece of content, hashtag, website, or social account (often a competitor or a competitive piece of content PRODUCT-MARKET FIT IS A BROKEN CONCEPT. SPARKTORO Graphic from Brian’s post about P/M Fit, which (IMO) biases companies to make some really bad decisions about when or how to go about building and marketing.. To me, it’s a clear no. I cannot see a benefit or value-add to product development, gathering of customer feedback, marketing, or any aspect of the company’s strategy or itstactics.
RAND FISHKIN'S BIO, CONTACT DETAILS, FOOD ALLERGIES, THE Howdy! On this page you’ll find Rand’s: Biography; Booking Rand to Speak; Photos (for event or professional use) Biography: For professional events and republication, please use the following bio: Rand Fishkin is cofounder and CEO of audience research startup SparkToro.He’s dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and THE DIRTY SECRET TO RANKING #1 ON GOOGLE (PART 1 OF 3 Google controls the overwhelming majority of web traffic referrals (70%+ come from Google Search, YouTube, & Gmail, not to mention their other holdings). And when Google’s properties rank atop their search results, it not only limits existing competition, but potential competition, too.No SEO-savvy content creator, few entrepreneurs, and even fewer investors want to go head to head against FREE TOOLS FROM SPARKTORO Free Tools From SparkToro. Connect your Twitter account and check out SparkToro's popular, free tools for analyzing Twitter accounts (your own or others) and keeping up SPARKTORO TRENDING: WHAT'S HOT IN WEB MARKETING SparkToro Trending collects the articles, news stories, and tweets that are most shared by the web marketing community multiple times each day so you can keep up. FAKE FOLLOWERS TWITTER In our research, 5-30% of followers are fake -- they're bots, spam accounts, inactive users, propaganda, or other non-engaged/non-real users. If you rely on follower count as a measure of potential influence and reach, you could be vastly overestimating an account. SOMETHING IS ROTTEN IN ONLINE ADVERTISING Via NYTimes, 2017. If your CEO says “we need to grow at all costs,” you’re gonna get a lot of wasted dollars thrown at advertising.Because, as shoddy as ad attribution has gotten, CEOs and investors still trust the numbers from your Google and Facebook Adaccounts.
AN UNPOPULAR LIST OF MARKETING TRENDS FOR 2019 This morning, after celebrating Geraldine’s James Beard Writing Award nomination, I foolishly Google’d “marketing trends 2019“. I’m working on some presentations, and was hoping to OUTREACH TIPS (BETTER THAN ANYTHING YOU'LL FIND SEARCHING It’s 2020, so your inboxes probably look like mine. Bloated with requests from people you don’t know, overrun by low-quality spammers, a bubbling morass of bandwidth-consuming time vampires mixed in with people and sources you actually *want* to hear from, forcing you to pan for gold amidst the sans serif grays and post-modern white of your mail provider’s “productivity-centric” user 10 PROBLEMS PLAGUING INFLUENCER MARKETING Last week, I spoke at SMXL Milano on a panel about where social media and influencer marketing are headed. The moderator, Paolo Zanzottera, did (in my opinion) a superb job, but the questions he posed and those from the audience, reminded me of the big challenges influencer marketing faces in 2018 and beyond. Photo credit: Aleyda Solis onSPARKTORO PRICING
SparkToro offers a free version and numerous monthly subscription options, as well as one-week, single-payment access to our tool.Details here.
SPARKTORO BLOG
SparkToro’s Year One Retrospective. By Rand Fishkin. On April 23rd, 2020, at what felt like the worst time to start a new business in a hundred years, SparkToro launched for the first time. The world’s attention was anywhere but on a new software product, yet Casey and I felt we didn’t have much of a choice. We needed revenue. FAKE FOLLOWERS TWITTER Most Twitter Accounts Have Significant Numbers of Fake Followers. In our research, 5-30% of followers are fake -- they're bots, spam accounts, inactive users, propaganda, or other non-engaged/non-real users. If you rely on follower count as a measure of potential influence and reach, you could be vastly overestimating an account. PRODUCT-MARKET FIT IS A BROKEN CONCEPT. SPARKTORO 4 Dumb Things People Do Because They Believe There’s Such a Thing As “Product-Market Fit”. #1: Product builders take different approaches to what and how they build before vs. after the magical moment of product-market fit. We’re told to believe that pre-fit is a time for discovery and learning while post-fit is a time for scale. THERE ARE FOUR KINDS OF KEYWORD RESEARCH; MAKE SURE YOU'RE Buzzsumo in Action. Goal: Reach and influence a group of people with your publishing by understanding their interests, what’s worked to reach them previously, what they pay attention-to in the space, and proven formulae. Process: Step 1: Start with a topic, area of interest, existing piece of content, hashtag, website, or social account (often a competitor or a competitive piece of content RAND FISHKIN'S BIO, CONTACT DETAILS, FOOD ALLERGIES, THE Howdy! On this page you’ll find Rand’s: Biography; Booking Rand to Speak; Photos (for event or professional use) Biography: For professional events and republication, please use the following bio: Rand Fishkin is cofounder and CEO of audience research startup SparkToro.He’s dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and THE DIRTY SECRET TO RANKING #1 ON GOOGLE (PART 1 OF 3 It holds back content creators and brands from crafting better solutions. Google says it believes in a spirit of innovation, and its search engine has historically created a ton of innovative opportunities for web builders. But, when the search monopoly uses its dirty secret of ranking #1: ownership by Google, innovationsuffocates.
SPARKTORO RAISED A VERY UNUSUAL ROUND OF FUNDING & WE'RE SparkToro raised $1,299,500 from 35 individual, accredited investors (most of whom are listed below). That total was 104% of our $1,250,000 funding goal. The process took just shy of 90 days from first emails and phone calls to the final distributions of shares (for which we used Carta; it’s pricey, but very convenient). SPARKTORO | MARKET RESEARCH & AUDIENCE INTELLIGENCE FORHOW IT WORKSPLANSABOUTRESOURCESREGISTERLOG IN Instantly discover what your audience reads, watches, listens-to, and follows. Forget expensive surveys or time-consuming research. SparkToro identifies your customers' biggest sources of influence, and the hidden gems—so you can reach them where they hang out. Try SparkToro for FREE. Enter a FREE TOOLS FROM SPARKTOROFAKE FOLLOWERS AUDITTRENDINGBLOGTHE BEST AUDIENCE INTELLIGENCE TOOL ON THE WEBRESOURCES Free Tools From SparkToro. Connect your Twitter account and check out SparkToro's popular, free tools for analyzing Twitter accounts (your own or others) and keeping upSPARKTORO PRICING
SparkToro offers a free version and numerous monthly subscription options, as well as one-week, single-payment access to our tool.Details here.
SPARKTORO BLOG
SparkToro’s Year One Retrospective. By Rand Fishkin. On April 23rd, 2020, at what felt like the worst time to start a new business in a hundred years, SparkToro launched for the first time. The world’s attention was anywhere but on a new software product, yet Casey and I felt we didn’t have much of a choice. We needed revenue. FAKE FOLLOWERS TWITTER Most Twitter Accounts Have Significant Numbers of Fake Followers. In our research, 5-30% of followers are fake -- they're bots, spam accounts, inactive users, propaganda, or other non-engaged/non-real users. If you rely on follower count as a measure of potential influence and reach, you could be vastly overestimating an account. PRODUCT-MARKET FIT IS A BROKEN CONCEPT. SPARKTORO 4 Dumb Things People Do Because They Believe There’s Such a Thing As “Product-Market Fit”. #1: Product builders take different approaches to what and how they build before vs. after the magical moment of product-market fit. We’re told to believe that pre-fit is a time for discovery and learning while post-fit is a time for scale. THERE ARE FOUR KINDS OF KEYWORD RESEARCH; MAKE SURE YOU'RE Buzzsumo in Action. Goal: Reach and influence a group of people with your publishing by understanding their interests, what’s worked to reach them previously, what they pay attention-to in the space, and proven formulae. Process: Step 1: Start with a topic, area of interest, existing piece of content, hashtag, website, or social account (often a competitor or a competitive piece of content RAND FISHKIN'S BIO, CONTACT DETAILS, FOOD ALLERGIES, THE Howdy! On this page you’ll find Rand’s: Biography; Booking Rand to Speak; Photos (for event or professional use) Biography: For professional events and republication, please use the following bio: Rand Fishkin is cofounder and CEO of audience research startup SparkToro.He’s dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and THE DIRTY SECRET TO RANKING #1 ON GOOGLE (PART 1 OF 3 It holds back content creators and brands from crafting better solutions. Google says it believes in a spirit of innovation, and its search engine has historically created a ton of innovative opportunities for web builders. But, when the search monopoly uses its dirty secret of ranking #1: ownership by Google, innovationsuffocates.
SPARKTORO RAISED A VERY UNUSUAL ROUND OF FUNDING & WE'RE SparkToro raised $1,299,500 from 35 individual, accredited investors (most of whom are listed below). That total was 104% of our $1,250,000 funding goal. The process took just shy of 90 days from first emails and phone calls to the final distributions of shares (for which we used Carta; it’s pricey, but very convenient). FREE TOOLS FROM SPARKTORO Free Tools From SparkToro. Connect your Twitter account and check out SparkToro's popular, free tools for analyzing Twitter accounts (your own or others) and keeping up FAKE FOLLOWERS TWITTER Most Twitter Accounts Have Significant Numbers of Fake Followers. In our research, 5-30% of followers are fake -- they're bots, spam accounts, inactive users, propaganda, or other non-engaged/non-real users. If you rely on follower count as a measure of potential influence and reach, you could be vastly overestimating an account. SPARKTORO TRENDING: WHAT'S HOT IN WEB MARKETING The Front Page of the Web Marketing World. Trending is a side project from the SparkToro ® team. We wanted a single page that showed which content and topics were earning attention in the web marketing field (and a way to look back at days or weeks when we might have missed something). Trending aggregates tweets from many thousands of web ONE CUSTOMER FEEDBACK EMAIL CHANGED OUR STARTUP'S One Customer Feedback Email Changed Our Startup’s Trajectory. By Rand Fishkin April 6, 2021. Building a new company means constantly managing one’s emotions. The high highs of days when everything’s golden inevitably give way to the low lows when you’re certain it’s all doomed. At the end of February, Casey (my cofounder) and Iwere
SPARKSCORE FROM SPARKTORO SparkScore doesn't hide anything about how we calculate our numbers -- you can see exactly how the scoring is weighted, what numbers go into it, and how to influence your own score or why another account might be higher or lower. This transparency means you can choose how trustworthy and valuable you find the numbers, nudge us to change, use WE'VE GOTTA STOP USING "LIFESTYLE BUSINESS" AS A We’ve Gotta Stop Using “Lifestyle Business” as a Pejorative. By Rand Fishkin September 11, 2020. For a long while, American business culture has worshiped at the altar of big. Entrepreneurs want to build “big” companies, because they believe that’s how they prove their worth. The media tells us that’s true when they report on MARKETING PERSONAS ARE ALMOST ALWAYS A BOONDOGGLE (BUT Personas have a long history, tradition, and all-too-often, a serious lack of usefulness . That’s why lots of people make ’em but very few get value from them. You don’t have to be those people. Instead, you can start with why you/your company/client needs segmented, representational models of OUTREACH TIPS (BETTER THAN ANYTHING YOU'LL FIND SEARCHING It’s 2020, so your inboxes probably look like mine. Bloated with requests from people you don’t know, overrun by low-quality spammers, a bubbling morass of bandwidth-consuming time vampires mixed in with people and sources you actually *want* to hear from, forcing you to pan for gold amidst the sans serif grays and post-modern white of your mail provider’s “productivity-centric” user WE ANALYZED EVERY TWITTER ACCOUNT FOLLOWING DONALD TRUMP Last week, SparkToro launched our third free tool, a service that analyzes Twitter accounts to estimate what percent of their followers are bots, spam, propaganda, or inactive accounts.By far the account that’s been most checked by users of the tool is @realdonaldtrump. Since there’s great interest in that account, we decided to expand our usual sample analysis (which looks at a random WHY ELON MUSK'S "PEOPLE AS VECTORS" ANALOGY RESONATES In his keynote at INBOUND last year, Dharmesh Shah (Hubspot’s cofounder) shared a personal story of meeting Elon Musk and their short but powerful conversation about aligning people on a team as you would vectors in an equation.Unlike many folks in the startup world, I’m not a die-hard Musk fan. I appreciate his creativity and accomplishments, but also find him to be frustratingly quiet SPARKTORO | MARKET RESEARCH & AUDIENCE INTELLIGENCE FORHOW IT WORKSPLANSABOUTRESOURCESREGISTERLOG IN Instantly discover what your audience reads, watches, listens-to, and follows. Forget expensive surveys or time-consuming research. SparkToro identifies your customers' biggest sources of influence, and the hidden gems—so you can reach them where they hang out. Try SparkToro for FREE. Enter a FREE TOOLS FROM SPARKTOROFAKE FOLLOWERS AUDITTRENDINGBLOGTHE BEST AUDIENCE INTELLIGENCE TOOL ON THE WEBRESOURCES Free Tools From SparkToro. Connect your Twitter account and check out SparkToro's popular, free tools for analyzing Twitter accounts (your own or others) and keeping upSPARKTORO PRICING
SparkToro offers a free version and numerous monthly subscription options, as well as one-week, single-payment access to our tool.Details here.
SPARKTORO TRENDING: WHAT'S HOT IN WEB MARKETING The Front Page of the Web Marketing World. Trending is a side project from the SparkToro ® team. We wanted a single page that showed which content and topics were earning attention in the web marketing field (and a way to look back at days or weeks when we might have missed something). Trending aggregates tweets from many thousands of web FAKE FOLLOWERS TWITTER Most Twitter Accounts Have Significant Numbers of Fake Followers. In our research, 5-30% of followers are fake -- they're bots, spam accounts, inactive users, propaganda, or other non-engaged/non-real users. If you rely on follower count as a measure of potential influence and reach, you could be vastly overestimating an account. THERE ARE FOUR KINDS OF KEYWORD RESEARCH; MAKE SURE YOU'RE Buzzsumo in Action. Goal: Reach and influence a group of people with your publishing by understanding their interests, what’s worked to reach them previously, what they pay attention-to in the space, and proven formulae. Process: Step 1: Start with a topic, area of interest, existing piece of content, hashtag, website, or social account (often a competitor or a competitive piece of content IN 2020, TWO THIRDS OF GOOGLE SEARCHES ENDED WITHOUT A In August of 2019, I published research from now-defunct clickstream data provider, Jumpshot, showing that 50.33% of all Google searches ended without a click to any web property in the results.Today, thanks to new data from SimilarWeb, I’ve got a substantive update to that analysis.. From January to December, 2020, 64.82% of searches on Google (desktop and mobile combined) ended in PRODUCT-MARKET FIT IS A BROKEN CONCEPT. SPARKTORO 4 Dumb Things People Do Because They Believe There’s Such a Thing As “Product-Market Fit”. #1: Product builders take different approaches to what and how they build before vs. after the magical moment of product-market fit. We’re told to believe that pre-fit is a time for discovery and learning while post-fit is a time for scale. RAND FISHKIN'S BIO, CONTACT DETAILS, FOOD ALLERGIES, THE Howdy! On this page you’ll find Rand’s: Biography; Booking Rand to Speak; Photos (for event or professional use) Biography: For professional events and republication, please use the following bio: Rand Fishkin is cofounder and CEO of audience research startup SparkToro.He’s dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and MARKETING PERSONAS ARE ALMOST ALWAYS A BOONDOGGLE (BUT Personas have a long history, tradition, and all-too-often, a serious lack of usefulness . That’s why lots of people make ’em but very few get value from them. You don’t have to be those people. Instead, you can start with why you/your company/client needs segmented, representational models of SPARKTORO | MARKET RESEARCH & AUDIENCE INTELLIGENCE FORHOW IT WORKSPLANSABOUTRESOURCESREGISTERLOG IN Instantly discover what your audience reads, watches, listens-to, and follows. Forget expensive surveys or time-consuming research. SparkToro identifies your customers' biggest sources of influence, and the hidden gems—so you can reach them where they hang out. Try SparkToro for FREE. Enter a FREE TOOLS FROM SPARKTOROFAKE FOLLOWERS AUDITTRENDINGBLOGTHE BEST AUDIENCE INTELLIGENCE TOOL ON THE WEBRESOURCES Free Tools From SparkToro. Connect your Twitter account and check out SparkToro's popular, free tools for analyzing Twitter accounts (your own or others) and keeping upSPARKTORO PRICING
SparkToro offers a free version and numerous monthly subscription options, as well as one-week, single-payment access to our tool.Details here.
SPARKTORO TRENDING: WHAT'S HOT IN WEB MARKETING The Front Page of the Web Marketing World. Trending is a side project from the SparkToro ® team. We wanted a single page that showed which content and topics were earning attention in the web marketing field (and a way to look back at days or weeks when we might have missed something). Trending aggregates tweets from many thousands of web FAKE FOLLOWERS TWITTER Most Twitter Accounts Have Significant Numbers of Fake Followers. In our research, 5-30% of followers are fake -- they're bots, spam accounts, inactive users, propaganda, or other non-engaged/non-real users. If you rely on follower count as a measure of potential influence and reach, you could be vastly overestimating an account. THERE ARE FOUR KINDS OF KEYWORD RESEARCH; MAKE SURE YOU'RE Buzzsumo in Action. Goal: Reach and influence a group of people with your publishing by understanding their interests, what’s worked to reach them previously, what they pay attention-to in the space, and proven formulae. Process: Step 1: Start with a topic, area of interest, existing piece of content, hashtag, website, or social account (often a competitor or a competitive piece of content IN 2020, TWO THIRDS OF GOOGLE SEARCHES ENDED WITHOUT A In August of 2019, I published research from now-defunct clickstream data provider, Jumpshot, showing that 50.33% of all Google searches ended without a click to any web property in the results.Today, thanks to new data from SimilarWeb, I’ve got a substantive update to that analysis.. From January to December, 2020, 64.82% of searches on Google (desktop and mobile combined) ended in PRODUCT-MARKET FIT IS A BROKEN CONCEPT. SPARKTORO 4 Dumb Things People Do Because They Believe There’s Such a Thing As “Product-Market Fit”. #1: Product builders take different approaches to what and how they build before vs. after the magical moment of product-market fit. We’re told to believe that pre-fit is a time for discovery and learning while post-fit is a time for scale. RAND FISHKIN'S BIO, CONTACT DETAILS, FOOD ALLERGIES, THE Howdy! On this page you’ll find Rand’s: Biography; Booking Rand to Speak; Photos (for event or professional use) Biography: For professional events and republication, please use the following bio: Rand Fishkin is cofounder and CEO of audience research startup SparkToro.He’s dedicated his professional life to helping people do better marketing through his writing, speaking, startups, andSPARKTORO LOGIN
Login to SparkToro. Welcome back to SparkToro, enter your email and password to get started. Log In With Google.SPARKTORO BLOG
SparkToro’s Year One Retrospective. By Rand Fishkin. On April 23rd, 2020, at what felt like the worst time to start a new business in a hundred years, SparkToro launched for the first time. The world’s attention was anywhere but on a new software product, yet Casey and I felt we didn’t have much of a choice. We needed revenue. ABOUT SPARKTORO'S TEAM, COMPANY, & MISSION About SparkToro. SparkToro ® is a software company founded by Casey Henry & Rand Fishkin. We believe high quality market research and audience intelligence should be available to everyone, not just tech giants and those with huge budgets. FAKE FOLLOWERS TWITTER Most Twitter Accounts Have Significant Numbers of Fake Followers. In our research, 5-30% of followers are fake -- they're bots, spam accounts, inactive users, propaganda, or other non-engaged/non-real users. If you rely on follower count as a measure of potential influence and reach, you could be vastly overestimating an account. IN 2020, TWO THIRDS OF GOOGLE SEARCHES ENDED WITHOUT A In August of 2019, I published research from now-defunct clickstream data provider, Jumpshot, showing that 50.33% of all Google searches ended without a click to any web property in the results.Today, thanks to new data from SimilarWeb, I’ve got a substantive update to that analysis.. From January to December, 2020, 64.82% of searches on Google (desktop and mobile combined) ended in SPARKSCORE FROM SPARKTORO SparkScore doesn't hide anything about how we calculate our numbers -- you can see exactly how the scoring is weighted, what numbers go into it, and how to influence your own score or why another account might be higher or lower. This transparency means you can choose how trustworthy and valuable you find the numbers, nudge us to change, use HOW TO APPLY SPARKTORO'S DATA AND GET BETTER MARKETING Step 2: Discover the social accounts, websites, podcasts, and YouTube channels that reach them. Once you’ve got a few (or few dozen) searches that retrieve the right audiences, dig into the four types of results SparkToro provides: Social Accounts, Websites, Podcasts, and YouTube Channels. In almost every scenario, you’ll find a mix of SPARKTORO RAISED A VERY UNUSUAL ROUND OF FUNDING & WE'RE SparkToro raised $1,299,500 from 35 individual, accredited investors (most of whom are listed below). That total was 104% of our $1,250,000 funding goal. The process took just shy of 90 days from first emails and phone calls to the final distributions of shares (for which we used Carta; it’s pricey, but very convenient). THE DIRTY SECRET TO RANKING #1 ON GOOGLE (PART 1 OF 3 It holds back content creators and brands from crafting better solutions. Google says it believes in a spirit of innovation, and its search engine has historically created a ton of innovative opportunities for web builders. But, when the search monopoly uses its dirty secret of ranking #1: ownership by Google, innovationsuffocates.
WE ANALYZED EVERY TWITTER ACCOUNT FOLLOWING DONALD TRUMP Last week, SparkToro launched our third free tool, a service that analyzes Twitter accounts to estimate what percent of their followers are bots, spam, propaganda, or inactive accounts.By far the account that’s been most checked by users of the tool is @realdonaldtrump. Since there’s great interest in that account, we decided to expand our usual sample analysis (which looks at a random SPARKTORO | MARKET RESEARCH & AUDIENCE INTELLIGENCE FORHOW IT WORKSPLANSABOUTRESOURCESREGISTERLOG IN Instantly discover what your audience reads, watches, listens-to, and follows. Forget expensive surveys or time-consuming research. SparkToro identifies your customers' biggest sources of influence, and the hidden gems—so you can reach them where they hang out. Try SparkToro for FREE. Enter a FREE TOOLS FROM SPARKTOROFAKE FOLLOWERS AUDITTRENDINGBLOGTHE BEST AUDIENCE INTELLIGENCE TOOL ON THE WEBRESOURCES Free Tools From SparkToro. Connect your Twitter account and check out SparkToro's popular, free tools for analyzing Twitter accounts (your own or others) and keeping upSPARKTORO PRICING
SparkToro offers a free version and numerous monthly subscription options, as well as one-week, single-payment access to our tool.Details here.
SPARKTORO TRENDING: WHAT'S HOT IN WEB MARKETING The Front Page of the Web Marketing World. Trending is a side project from the SparkToro ® team. We wanted a single page that showed which content and topics were earning attention in the web marketing field (and a way to look back at days or weeks when we might have missed something). Trending aggregates tweets from many thousands of web FAKE FOLLOWERS TWITTER Most Twitter Accounts Have Significant Numbers of Fake Followers. In our research, 5-30% of followers are fake -- they're bots, spam accounts, inactive users, propaganda, or other non-engaged/non-real users. If you rely on follower count as a measure of potential influence and reach, you could be vastly overestimating an account. THERE ARE FOUR KINDS OF KEYWORD RESEARCH; MAKE SURE YOU'RE Buzzsumo in Action. Goal: Reach and influence a group of people with your publishing by understanding their interests, what’s worked to reach them previously, what they pay attention-to in the space, and proven formulae. Process: Step 1: Start with a topic, area of interest, existing piece of content, hashtag, website, or social account (often a competitor or a competitive piece of content IN 2020, TWO THIRDS OF GOOGLE SEARCHES ENDED WITHOUT A In August of 2019, I published research from now-defunct clickstream data provider, Jumpshot, showing that 50.33% of all Google searches ended without a click to any web property in the results.Today, thanks to new data from SimilarWeb, I’ve got a substantive update to that analysis.. From January to December, 2020, 64.82% of searches on Google (desktop and mobile combined) ended in PRODUCT-MARKET FIT IS A BROKEN CONCEPT. SPARKTORO 4 Dumb Things People Do Because They Believe There’s Such a Thing As “Product-Market Fit”. #1: Product builders take different approaches to what and how they build before vs. after the magical moment of product-market fit. We’re told to believe that pre-fit is a time for discovery and learning while post-fit is a time for scale. RAND FISHKIN'S BIO, CONTACT DETAILS, FOOD ALLERGIES, THE Howdy! On this page you’ll find Rand’s: Biography; Booking Rand to Speak; Photos (for event or professional use) Biography: For professional events and republication, please use the following bio: Rand Fishkin is cofounder and CEO of audience research startup SparkToro.He’s dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and MARKETING PERSONAS ARE ALMOST ALWAYS A BOONDOGGLE (BUT Personas have a long history, tradition, and all-too-often, a serious lack of usefulness . That’s why lots of people make ’em but very few get value from them. You don’t have to be those people. Instead, you can start with why you/your company/client needs segmented, representational models of SPARKTORO | MARKET RESEARCH & AUDIENCE INTELLIGENCE FORHOW IT WORKSPLANSABOUTRESOURCESREGISTERLOG IN Instantly discover what your audience reads, watches, listens-to, and follows. Forget expensive surveys or time-consuming research. SparkToro identifies your customers' biggest sources of influence, and the hidden gems—so you can reach them where they hang out. Try SparkToro for FREE. Enter a FREE TOOLS FROM SPARKTOROFAKE FOLLOWERS AUDITTRENDINGBLOGTHE BEST AUDIENCE INTELLIGENCE TOOL ON THE WEBRESOURCES Free Tools From SparkToro. Connect your Twitter account and check out SparkToro's popular, free tools for analyzing Twitter accounts (your own or others) and keeping upSPARKTORO PRICING
SparkToro offers a free version and numerous monthly subscription options, as well as one-week, single-payment access to our tool.Details here.
SPARKTORO TRENDING: WHAT'S HOT IN WEB MARKETING The Front Page of the Web Marketing World. Trending is a side project from the SparkToro ® team. We wanted a single page that showed which content and topics were earning attention in the web marketing field (and a way to look back at days or weeks when we might have missed something). Trending aggregates tweets from many thousands of web FAKE FOLLOWERS TWITTER Most Twitter Accounts Have Significant Numbers of Fake Followers. In our research, 5-30% of followers are fake -- they're bots, spam accounts, inactive users, propaganda, or other non-engaged/non-real users. If you rely on follower count as a measure of potential influence and reach, you could be vastly overestimating an account. THERE ARE FOUR KINDS OF KEYWORD RESEARCH; MAKE SURE YOU'RE Buzzsumo in Action. Goal: Reach and influence a group of people with your publishing by understanding their interests, what’s worked to reach them previously, what they pay attention-to in the space, and proven formulae. Process: Step 1: Start with a topic, area of interest, existing piece of content, hashtag, website, or social account (often a competitor or a competitive piece of content IN 2020, TWO THIRDS OF GOOGLE SEARCHES ENDED WITHOUT A In August of 2019, I published research from now-defunct clickstream data provider, Jumpshot, showing that 50.33% of all Google searches ended without a click to any web property in the results.Today, thanks to new data from SimilarWeb, I’ve got a substantive update to that analysis.. From January to December, 2020, 64.82% of searches on Google (desktop and mobile combined) ended in PRODUCT-MARKET FIT IS A BROKEN CONCEPT. SPARKTORO 4 Dumb Things People Do Because They Believe There’s Such a Thing As “Product-Market Fit”. #1: Product builders take different approaches to what and how they build before vs. after the magical moment of product-market fit. We’re told to believe that pre-fit is a time for discovery and learning while post-fit is a time for scale. RAND FISHKIN'S BIO, CONTACT DETAILS, FOOD ALLERGIES, THE Howdy! On this page you’ll find Rand’s: Biography; Booking Rand to Speak; Photos (for event or professional use) Biography: For professional events and republication, please use the following bio: Rand Fishkin is cofounder and CEO of audience research startup SparkToro.He’s dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and MARKETING PERSONAS ARE ALMOST ALWAYS A BOONDOGGLE (BUT Personas have a long history, tradition, and all-too-often, a serious lack of usefulness . That’s why lots of people make ’em but very few get value from them. You don’t have to be those people. Instead, you can start with why you/your company/client needs segmented, representational models ofSPARKTORO LOGIN
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SparkToro’s Year One Retrospective. By Rand Fishkin. On April 23rd, 2020, at what felt like the worst time to start a new business in a hundred years, SparkToro launched for the first time. The world’s attention was anywhere but on a new software product, yet Casey and I felt we didn’t have much of a choice. We needed revenue. ABOUT SPARKTORO'S TEAM, COMPANY, & MISSION About SparkToro. SparkToro ® is a software company founded by Casey Henry & Rand Fishkin. We believe high quality market research and audience intelligence should be available to everyone, not just tech giants and those with huge budgets. FAKE FOLLOWERS TWITTER Most Twitter Accounts Have Significant Numbers of Fake Followers. In our research, 5-30% of followers are fake -- they're bots, spam accounts, inactive users, propaganda, or other non-engaged/non-real users. If you rely on follower count as a measure of potential influence and reach, you could be vastly overestimating an account. IN 2020, TWO THIRDS OF GOOGLE SEARCHES ENDED WITHOUT A In August of 2019, I published research from now-defunct clickstream data provider, Jumpshot, showing that 50.33% of all Google searches ended without a click to any web property in the results.Today, thanks to new data from SimilarWeb, I’ve got a substantive update to that analysis.. From January to December, 2020, 64.82% of searches on Google (desktop and mobile combined) ended in SPARKSCORE FROM SPARKTORO SparkScore doesn't hide anything about how we calculate our numbers -- you can see exactly how the scoring is weighted, what numbers go into it, and how to influence your own score or why another account might be higher or lower. This transparency means you can choose how trustworthy and valuable you find the numbers, nudge us to change, use HOW TO APPLY SPARKTORO'S DATA AND GET BETTER MARKETING Step 2: Discover the social accounts, websites, podcasts, and YouTube channels that reach them. Once you’ve got a few (or few dozen) searches that retrieve the right audiences, dig into the four types of results SparkToro provides: Social Accounts, Websites, Podcasts, and YouTube Channels. In almost every scenario, you’ll find a mix of SPARKTORO RAISED A VERY UNUSUAL ROUND OF FUNDING & WE'RE SparkToro raised $1,299,500 from 35 individual, accredited investors (most of whom are listed below). That total was 104% of our $1,250,000 funding goal. The process took just shy of 90 days from first emails and phone calls to the final distributions of shares (for which we used Carta; it’s pricey, but very convenient). THE DIRTY SECRET TO RANKING #1 ON GOOGLE (PART 1 OF 3 It holds back content creators and brands from crafting better solutions. Google says it believes in a spirit of innovation, and its search engine has historically created a ton of innovative opportunities for web builders. But, when the search monopoly uses its dirty secret of ranking #1: ownership by Google, innovationsuffocates.
WE ANALYZED EVERY TWITTER ACCOUNT FOLLOWING DONALD TRUMP Last week, SparkToro launched our third free tool, a service that analyzes Twitter accounts to estimate what percent of their followers are bots, spam, propaganda, or inactive accounts.By far the account that’s been most checked by users of the tool is @realdonaldtrump. Since there’s great interest in that account, we decided to expand our usual sample analysis (which looks at a random SPARKTORO | MARKET RESEARCH & AUDIENCE INTELLIGENCE FORHOW IT WORKSPLANSABOUTRESOURCESREGISTERLOG IN Instantly discover what your audience reads, watches, listens-to, and follows. Forget expensive surveys or time-consuming research. SparkToro identifies your customers' biggest sources of influence, and the hidden gems—so you can reach them where they hang out. Try SparkToro for FREE. Enter a FREE TOOLS FROM SPARKTOROFAKE FOLLOWERS AUDITTRENDINGBLOGTHE BEST AUDIENCE INTELLIGENCE TOOL ON THE WEBRESOURCES Free Tools From SparkToro. Connect your Twitter account and check out SparkToro's popular, free tools for analyzing Twitter accounts (your own or others) and keeping upSPARKTORO PRICING
SparkToro offers a free version and numerous monthly subscription options, as well as one-week, single-payment access to our tool.Details here.
SPARKTORO TRENDING: WHAT'S HOT IN WEB MARKETING The Front Page of the Web Marketing World. Trending is a side project from the SparkToro ® team. We wanted a single page that showed which content and topics were earning attention in the web marketing field (and a way to look back at days or weeks when we might have missed something). Trending aggregates tweets from many thousands of web FAKE FOLLOWERS TWITTER Most Twitter Accounts Have Significant Numbers of Fake Followers. In our research, 5-30% of followers are fake -- they're bots, spam accounts, inactive users, propaganda, or other non-engaged/non-real users. If you rely on follower count as a measure of potential influence and reach, you could be vastly overestimating an account. THERE ARE FOUR KINDS OF KEYWORD RESEARCH; MAKE SURE YOU'RE Buzzsumo in Action. Goal: Reach and influence a group of people with your publishing by understanding their interests, what’s worked to reach them previously, what they pay attention-to in the space, and proven formulae. Process: Step 1: Start with a topic, area of interest, existing piece of content, hashtag, website, or social account (often a competitor or a competitive piece of content IN 2020, TWO THIRDS OF GOOGLE SEARCHES ENDED WITHOUT A In August of 2019, I published research from now-defunct clickstream data provider, Jumpshot, showing that 50.33% of all Google searches ended without a click to any web property in the results.Today, thanks to new data from SimilarWeb, I’ve got a substantive update to that analysis.. From January to December, 2020, 64.82% of searches on Google (desktop and mobile combined) ended in RAND FISHKIN'S BIO, CONTACT DETAILS, FOOD ALLERGIES, THE Howdy! On this page you’ll find Rand’s: Biography; Booking Rand to Speak; Photos (for event or professional use) Biography: For professional events and republication, please use the following bio: Rand Fishkin is cofounder and CEO of audience research startup SparkToro.He’s dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and PRODUCT-MARKET FIT IS A BROKEN CONCEPT. SPARKTORO 4 Dumb Things People Do Because They Believe There’s Such a Thing As “Product-Market Fit”. #1: Product builders take different approaches to what and how they build before vs. after the magical moment of product-market fit. We’re told to believe that pre-fit is a time for discovery and learning while post-fit is a time for scale. MARKETING PERSONAS ARE ALMOST ALWAYS A BOONDOGGLE (BUT Personas have a long history, tradition, and all-too-often, a serious lack of usefulness . That’s why lots of people make ’em but very few get value from them. You don’t have to be those people. Instead, you can start with why you/your company/client needs segmented, representational models of SPARKTORO | MARKET RESEARCH & AUDIENCE INTELLIGENCE FORHOW IT WORKSPLANSABOUTRESOURCESREGISTERLOG IN Instantly discover what your audience reads, watches, listens-to, and follows. Forget expensive surveys or time-consuming research. SparkToro identifies your customers' biggest sources of influence, and the hidden gems—so you can reach them where they hang out. Try SparkToro for FREE. Enter a FREE TOOLS FROM SPARKTOROFAKE FOLLOWERS AUDITTRENDINGBLOGTHE BEST AUDIENCE INTELLIGENCE TOOL ON THE WEBRESOURCES Free Tools From SparkToro. Connect your Twitter account and check out SparkToro's popular, free tools for analyzing Twitter accounts (your own or others) and keeping upSPARKTORO PRICING
SparkToro offers a free version and numerous monthly subscription options, as well as one-week, single-payment access to our tool.Details here.
SPARKTORO TRENDING: WHAT'S HOT IN WEB MARKETING The Front Page of the Web Marketing World. Trending is a side project from the SparkToro ® team. We wanted a single page that showed which content and topics were earning attention in the web marketing field (and a way to look back at days or weeks when we might have missed something). Trending aggregates tweets from many thousands of web FAKE FOLLOWERS TWITTER Most Twitter Accounts Have Significant Numbers of Fake Followers. In our research, 5-30% of followers are fake -- they're bots, spam accounts, inactive users, propaganda, or other non-engaged/non-real users. If you rely on follower count as a measure of potential influence and reach, you could be vastly overestimating an account. THERE ARE FOUR KINDS OF KEYWORD RESEARCH; MAKE SURE YOU'RE Buzzsumo in Action. Goal: Reach and influence a group of people with your publishing by understanding their interests, what’s worked to reach them previously, what they pay attention-to in the space, and proven formulae. Process: Step 1: Start with a topic, area of interest, existing piece of content, hashtag, website, or social account (often a competitor or a competitive piece of content IN 2020, TWO THIRDS OF GOOGLE SEARCHES ENDED WITHOUT A In August of 2019, I published research from now-defunct clickstream data provider, Jumpshot, showing that 50.33% of all Google searches ended without a click to any web property in the results.Today, thanks to new data from SimilarWeb, I’ve got a substantive update to that analysis.. From January to December, 2020, 64.82% of searches on Google (desktop and mobile combined) ended in RAND FISHKIN'S BIO, CONTACT DETAILS, FOOD ALLERGIES, THE Howdy! On this page you’ll find Rand’s: Biography; Booking Rand to Speak; Photos (for event or professional use) Biography: For professional events and republication, please use the following bio: Rand Fishkin is cofounder and CEO of audience research startup SparkToro.He’s dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and PRODUCT-MARKET FIT IS A BROKEN CONCEPT. SPARKTORO 4 Dumb Things People Do Because They Believe There’s Such a Thing As “Product-Market Fit”. #1: Product builders take different approaches to what and how they build before vs. after the magical moment of product-market fit. We’re told to believe that pre-fit is a time for discovery and learning while post-fit is a time for scale. MARKETING PERSONAS ARE ALMOST ALWAYS A BOONDOGGLE (BUT Personas have a long history, tradition, and all-too-often, a serious lack of usefulness . That’s why lots of people make ’em but very few get value from them. You don’t have to be those people. Instead, you can start with why you/your company/client needs segmented, representational models of THE BEST AUDIENCE INTELLIGENCE TOOL ON THE WEB SparkToro In 2 Minutes. SparkToro crawls tens of millions of social and web profiles to find what (and who) your audience reads, listens to, watches, follows, shares, and talks about online. This Audience Intelligence data is invaluable to marketers of all kinds. Acquiring it previously required months of expensive surveys and interviews, butSPARKTORO LOGIN
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SparkToro’s Year One Retrospective. By Rand Fishkin. On April 23rd, 2020, at what felt like the worst time to start a new business in a hundred years, SparkToro launched for the first time. The world’s attention was anywhere but on a new software product, yet Casey and I felt we didn’t have much of a choice. We needed revenue. ABOUT SPARKTORO'S TEAM, COMPANY, & MISSION About SparkToro. SparkToro ® is a software company founded by Casey Henry & Rand Fishkin. We believe high quality market research and audience intelligence should be available to everyone, not just tech giants and those with huge budgets. FAKE FOLLOWERS TWITTER Most Twitter Accounts Have Significant Numbers of Fake Followers. In our research, 5-30% of followers are fake -- they're bots, spam accounts, inactive users, propaganda, or other non-engaged/non-real users. If you rely on follower count as a measure of potential influence and reach, you could be vastly overestimating an account. IN 2020, TWO THIRDS OF GOOGLE SEARCHES ENDED WITHOUT A In August of 2019, I published research from now-defunct clickstream data provider, Jumpshot, showing that 50.33% of all Google searches ended without a click to any web property in the results.Today, thanks to new data from SimilarWeb, I’ve got a substantive update to that analysis.. From January to December, 2020, 64.82% of searches on Google (desktop and mobile combined) ended in SPARKSCORE FROM SPARKTORO SparkScore doesn't hide anything about how we calculate our numbers -- you can see exactly how the scoring is weighted, what numbers go into it, and how to influence your own score or why another account might be higher or lower. This transparency means you can choose how trustworthy and valuable you find the numbers, nudge us to change, use HOW TO APPLY SPARKTORO'S DATA AND GET BETTER MARKETING Step 2: Discover the social accounts, websites, podcasts, and YouTube channels that reach them. Once you’ve got a few (or few dozen) searches that retrieve the right audiences, dig into the four types of results SparkToro provides: Social Accounts, Websites, Podcasts, and YouTube Channels. In almost every scenario, you’ll find a mix of WE ANALYZED EVERY TWITTER ACCOUNT FOLLOWING DONALD TRUMP Last week, SparkToro launched our third free tool, a service that analyzes Twitter accounts to estimate what percent of their followers are bots, spam, propaganda, or inactive accounts.By far the account that’s been most checked by users of the tool is @realdonaldtrump. Since there’s great interest in that account, we decided to expand our usual sample analysis (which looks at a random SPARKTORO RAISED A VERY UNUSUAL ROUND OF FUNDING & WE'RE SparkToro raised $1,299,500 from 35 individual, accredited investors (most of whom are listed below). That total was 104% of our $1,250,000 funding goal. The process took just shy of 90 days from first emails and phone calls to the final distributions of shares (for which we used Carta; it’s pricey, but very convenient). SPARKTORO | MARKET RESEARCH & AUDIENCE INTELLIGENCE FORHOW IT WORKSPLANSABOUTRESOURCESREGISTERLOG IN Instantly discover what your audience reads, watches, listens-to, and follows. Forget expensive surveys or time-consuming research. SparkToro identifies your customers' biggest sources of influence, and the hidden gems—so you can reach them where they hang out. Try SparkToro for FREE. Enter a FREE TOOLS FROM SPARKTOROFAKE FOLLOWERS AUDITTRENDINGBLOGTHE BEST AUDIENCE INTELLIGENCE TOOL ON THE WEBRESOURCES Free Tools From SparkToro. Connect your Twitter account and check out SparkToro's popular, free tools for analyzing Twitter accounts (your own or others) and keeping upSPARKTORO PRICING
SparkToro offers a free version and numerous monthly subscription options, as well as one-week, single-payment access to our tool.Details here.
SPARKTORO BLOG
SparkToro’s Year One Retrospective. By Rand Fishkin. On April 23rd, 2020, at what felt like the worst time to start a new business in a hundred years, SparkToro launched for the first time. The world’s attention was anywhere but on a new software product, yet Casey and I felt we didn’t have much of a choice. We needed revenue. SPARKTORO TRENDING: WHAT'S HOT IN WEB MARKETING The Front Page of the Web Marketing World. Trending is a side project from the SparkToro ® team. We wanted a single page that showed which content and topics were earning attention in the web marketing field (and a way to look back at days or weeks when we might have missed something). Trending aggregates tweets from many thousands of web RAND FISHKIN'S BIO, CONTACT DETAILS, FOOD ALLERGIES, THERAND FISHKIN BLOGRAND FISHKIN NET WORTH Howdy! On this page you’ll find Rand’s: Biography; Booking Rand to Speak; Photos (for event or professional use) Biography: For professional events and republication, please use the following bio: Rand Fishkin is cofounder and CEO of audience research startup SparkToro.He’s dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and ONE CUSTOMER FEEDBACK EMAIL CHANGED OUR STARTUP'S One Customer Feedback Email Changed Our Startup’s Trajectory. By Rand Fishkin April 6, 2021. Building a new company means constantly managing one’s emotions. The high highs of days when everything’s golden inevitably give way to the low lows when you’re certain it’s all doomed. At the end of February, Casey (my cofounder) and Iwere
PRODUCT-MARKET FIT IS A BROKEN CONCEPT. SPARKTOROPRODUCT SOLUTION FITWHAT IS A CPGPROBLEM SOLUTION FITPRODUCT VS SOLUTIONCPG MARKET RESEARCHWHAT IS THE CPG INDUSTRY 4 Dumb Things People Do Because They Believe There’s Such a Thing As “Product-Market Fit”. #1: Product builders take different approaches to what and how they build before vs. after the magical moment of product-market fit. We’re told to believe that pre-fit is a time for discovery and learning while post-fit is a time for scale. SPARKTORO RAISED A VERY UNUSUAL ROUND OF FUNDING & WE'RE SparkToro raised $1,299,500 from 35 individual, accredited investors (most of whom are listed below). That total was 104% of our $1,250,000 funding goal. The process took just shy of 90 days from first emails and phone calls to the final distributions of shares (for which we used Carta; it’s pricey, but very convenient). 10 PROBLEMS PLAGUING INFLUENCER MARKETING Last week, I spoke at SMXL Milano on a panel about where social media and influencer marketing are headed. The moderator, Paolo Zanzottera, did (in my opinion) a superb job, but the questions he posed and those from the audience, reminded me of the big challenges influencer marketing faces in 2018 and beyond. Photo credit: Aleyda Solis onSPARKTORO PRICING
SparkToro offers a free version and numerous monthly subscription options, as well as one-week, single-payment access to our tool.Details here.
SPARKTORO BLOG
SparkToro’s Year One Retrospective. By Rand Fishkin. On April 23rd, 2020, at what felt like the worst time to start a new business in a hundred years, SparkToro launched for the first time. The world’s attention was anywhere but on a new software product, yet Casey and I felt we didn’t have much of a choice. We needed revenue. SPARKTORO TRENDING: WHAT'S HOT IN WEB MARKETING The Front Page of the Web Marketing World. Trending is a side project from the SparkToro ® team. We wanted a single page that showed which content and topics were earning attention in the web marketing field (and a way to look back at days or weeks when we might have missed something). Trending aggregates tweets from many thousands of web RAND FISHKIN'S BIO, CONTACT DETAILS, FOOD ALLERGIES, THE Howdy! On this page you’ll find Rand’s: Biography; Booking Rand to Speak; Photos (for event or professional use) Biography: For professional events and republication, please use the following bio: Rand Fishkin is cofounder and CEO of audience research startup SparkToro.He’s dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and ONE CUSTOMER FEEDBACK EMAIL CHANGED OUR STARTUP'S One Customer Feedback Email Changed Our Startup’s Trajectory. By Rand Fishkin April 6, 2021. Building a new company means constantly managing one’s emotions. The high highs of days when everything’s golden inevitably give way to the low lows when you’re certain it’s all doomed. At the end of February, Casey (my cofounder) and Iwere
PRODUCT-MARKET FIT IS A BROKEN CONCEPT. SPARKTORO 4 Dumb Things People Do Because They Believe There’s Such a Thing As “Product-Market Fit”. #1: Product builders take different approaches to what and how they build before vs. after the magical moment of product-market fit. We’re told to believe that pre-fit is a time for discovery and learning while post-fit is a time for scale. SPARKTORO RAISED A VERY UNUSUAL ROUND OF FUNDING & WE'RE SparkToro raised $1,299,500 from 35 individual, accredited investors (most of whom are listed below). That total was 104% of our $1,250,000 funding goal. The process took just shy of 90 days from first emails and phone calls to the final distributions of shares (for which we used Carta; it’s pricey, but very convenient). 10 PROBLEMS PLAGUING INFLUENCER MARKETING Last week, I spoke at SMXL Milano on a panel about where social media and influencer marketing are headed. The moderator, Paolo Zanzottera, did (in my opinion) a superb job, but the questions he posed and those from the audience, reminded me of the big challenges influencer marketing faces in 2018 and beyond. Photo credit: Aleyda Solis onSPARKTORO LOGIN
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Lost and Founder A Painfully Honest Field Guide to the Startup World. Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has a cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world. IN 2020, TWO THIRDS OF GOOGLE SEARCHES ENDED WITHOUT A In August of 2019, I published research from now-defunct clickstream data provider, Jumpshot, showing that 50.33% of all Google searches ended without a click to any web property in the results.Today, thanks to new data from SimilarWeb, I’ve got a substantive update to that analysis.. From January to December, 2020, 64.82% of searches on Google (desktop and mobile combined) ended in FAKE FOLLOWERS TWITTER Most Twitter Accounts Have Significant Numbers of Fake Followers. In our research, 5-30% of followers are fake -- they're bots, spam accounts, inactive users, propaganda, or other non-engaged/non-real users. If you rely on follower count as a measure of potential influence and reach, you could be vastly overestimating an account. THERE ARE FOUR KINDS OF KEYWORD RESEARCH; MAKE SURE YOU'RE Buzzsumo in Action. Goal: Reach and influence a group of people with your publishing by understanding their interests, what’s worked to reach them previously, what they pay attention-to in the space, and proven formulae. Process: Step 1: Start with a topic, area of interest, existing piece of content, hashtag, website, or social account (often a competitor or a competitive piece of content SPARKSCORE FROM SPARKTORO SparkScore doesn't hide anything about how we calculate our numbers -- you can see exactly how the scoring is weighted, what numbers go into it, and how to influence your own score or why another account might be higher or lower. This transparency means you can choose how trustworthy and valuable you find the numbers, nudge us to change, use LESS THAN HALF OF GOOGLE SEARCHES NOW RESULT IN A CLICK Organic is down a few percent, paid and zero-click are up a bit, but June of 2019 isn’t far off January of 2016. On mobile, where more than half of all searches take place, it’s a different story. Organic has fallen by almost 20%, while paid has nearly tripled and zero-click searches are up significantly. Even way back in January2016, more
SPARKTORO RAISED A VERY UNUSUAL ROUND OF FUNDING & WE'RE SparkToro raised $1,299,500 from 35 individual, accredited investors (most of whom are listed below). That total was 104% of our $1,250,000 funding goal. The process took just shy of 90 days from first emails and phone calls to the final distributions of shares (for which we used Carta; it’s pricey, but very convenient). WE ANALYZED EVERY TWITTER ACCOUNT FOLLOWING DONALD TRUMP Last week, SparkToro launched our third free tool, a service that analyzes Twitter accounts to estimate what percent of their followers are bots, spam, propaganda, or inactive accounts.By far the account that’s been most checked by users of the tool is @realdonaldtrump. Since there’s great interest in that account, we decided to expand our usual sample analysis (which looks at a random SPARKTORO | MARKET RESEARCH & AUDIENCE INTELLIGENCE FORHOW IT WORKSPLANSABOUTRESOURCESREGISTERLOG IN Instantly discover what your audience reads, watches, listens-to, and follows. Forget expensive surveys or time-consuming research. SparkToro identifies your customers' biggest sources of influence, and the hidden gems—so you can reach them where they hang out. Try SparkToro for FREE. Enter a FREE TOOLS FROM SPARKTOROFAKE FOLLOWERS AUDITTRENDINGBLOGTHE BEST AUDIENCE INTELLIGENCE TOOL ON THE WEBRESOURCES Free Tools From SparkToro. Connect your Twitter account and check out SparkToro's popular, free tools for analyzing Twitter accounts (your own or others) and keeping upSPARKTORO PRICING
SparkToro offers a free version and numerous monthly subscription options, as well as one-week, single-payment access to our tool.Details here.
SPARKTORO BLOG
SparkToro’s Year One Retrospective. By Rand Fishkin. On April 23rd, 2020, at what felt like the worst time to start a new business in a hundred years, SparkToro launched for the first time. The world’s attention was anywhere but on a new software product, yet Casey and I felt we didn’t have much of a choice. We needed revenue. SPARKTORO TRENDING: WHAT'S HOT IN WEB MARKETING The Front Page of the Web Marketing World. Trending is a side project from the SparkToro ® team. We wanted a single page that showed which content and topics were earning attention in the web marketing field (and a way to look back at days or weeks when we might have missed something). Trending aggregates tweets from many thousands of web RAND FISHKIN'S BIO, CONTACT DETAILS, FOOD ALLERGIES, THERAND FISHKIN BLOGRAND FISHKIN NET WORTH Howdy! On this page you’ll find Rand’s: Biography; Booking Rand to Speak; Photos (for event or professional use) Biography: For professional events and republication, please use the following bio: Rand Fishkin is cofounder and CEO of audience research startup SparkToro.He’s dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and ONE CUSTOMER FEEDBACK EMAIL CHANGED OUR STARTUP'S One Customer Feedback Email Changed Our Startup’s Trajectory. By Rand Fishkin April 6, 2021. Building a new company means constantly managing one’s emotions. The high highs of days when everything’s golden inevitably give way to the low lows when you’re certain it’s all doomed. At the end of February, Casey (my cofounder) and Iwere
PRODUCT-MARKET FIT IS A BROKEN CONCEPT. SPARKTOROPRODUCT SOLUTION FITWHAT IS A CPGPROBLEM SOLUTION FITPRODUCT VS SOLUTIONCPG MARKET RESEARCHWHAT IS THE CPG INDUSTRY 4 Dumb Things People Do Because They Believe There’s Such a Thing As “Product-Market Fit”. #1: Product builders take different approaches to what and how they build before vs. after the magical moment of product-market fit. We’re told to believe that pre-fit is a time for discovery and learning while post-fit is a time for scale. SPARKTORO RAISED A VERY UNUSUAL ROUND OF FUNDING & WE'RE SparkToro raised $1,299,500 from 35 individual, accredited investors (most of whom are listed below). That total was 104% of our $1,250,000 funding goal. The process took just shy of 90 days from first emails and phone calls to the final distributions of shares (for which we used Carta; it’s pricey, but very convenient). 10 PROBLEMS PLAGUING INFLUENCER MARKETING Last week, I spoke at SMXL Milano on a panel about where social media and influencer marketing are headed. The moderator, Paolo Zanzottera, did (in my opinion) a superb job, but the questions he posed and those from the audience, reminded me of the big challenges influencer marketing faces in 2018 and beyond. Photo credit: Aleyda Solis onSPARKTORO PRICING
SparkToro offers a free version and numerous monthly subscription options, as well as one-week, single-payment access to our tool.Details here.
SPARKTORO BLOG
SparkToro’s Year One Retrospective. By Rand Fishkin. On April 23rd, 2020, at what felt like the worst time to start a new business in a hundred years, SparkToro launched for the first time. The world’s attention was anywhere but on a new software product, yet Casey and I felt we didn’t have much of a choice. We needed revenue. SPARKTORO TRENDING: WHAT'S HOT IN WEB MARKETING The Front Page of the Web Marketing World. Trending is a side project from the SparkToro ® team. We wanted a single page that showed which content and topics were earning attention in the web marketing field (and a way to look back at days or weeks when we might have missed something). Trending aggregates tweets from many thousands of web RAND FISHKIN'S BIO, CONTACT DETAILS, FOOD ALLERGIES, THERAND FISHKIN BLOGRAND FISHKIN NET WORTH Howdy! On this page you’ll find Rand’s: Biography; Booking Rand to Speak; Photos (for event or professional use) Biography: For professional events and republication, please use the following bio: Rand Fishkin is cofounder and CEO of audience research startup SparkToro.He’s dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and ONE CUSTOMER FEEDBACK EMAIL CHANGED OUR STARTUP'S One Customer Feedback Email Changed Our Startup’s Trajectory. By Rand Fishkin April 6, 2021. Building a new company means constantly managing one’s emotions. The high highs of days when everything’s golden inevitably give way to the low lows when you’re certain it’s all doomed. At the end of February, Casey (my cofounder) and Iwere
PRODUCT-MARKET FIT IS A BROKEN CONCEPT. SPARKTOROPRODUCT SOLUTION FITWHAT IS A CPGPROBLEM SOLUTION FITPRODUCT VS SOLUTIONCPG MARKET RESEARCHWHAT IS THE CPG INDUSTRY 4 Dumb Things People Do Because They Believe There’s Such a Thing As “Product-Market Fit”. #1: Product builders take different approaches to what and how they build before vs. after the magical moment of product-market fit. We’re told to believe that pre-fit is a time for discovery and learning while post-fit is a time for scale. SPARKTORO RAISED A VERY UNUSUAL ROUND OF FUNDING & WE'RE SparkToro raised $1,299,500 from 35 individual, accredited investors (most of whom are listed below). That total was 104% of our $1,250,000 funding goal. The process took just shy of 90 days from first emails and phone calls to the final distributions of shares (for which we used Carta; it’s pricey, but very convenient). 10 PROBLEMS PLAGUING INFLUENCER MARKETING Last week, I spoke at SMXL Milano on a panel about where social media and influencer marketing are headed. The moderator, Paolo Zanzottera, did (in my opinion) a superb job, but the questions he posed and those from the audience, reminded me of the big challenges influencer marketing faces in 2018 and beyond. Photo credit: Aleyda Solis onSPARKTORO LOGIN
Login to SparkToro. Welcome back to SparkToro, enter your email and password to get started. Log In With Google.LOST & FOUNDER
Lost and Founder A Painfully Honest Field Guide to the Startup World. Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has a cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world. IN 2020, TWO THIRDS OF GOOGLE SEARCHES ENDED WITHOUT A In August of 2019, I published research from now-defunct clickstream data provider, Jumpshot, showing that 50.33% of all Google searches ended without a click to any web property in the results.Today, thanks to new data from SimilarWeb, I’ve got a substantive update to that analysis.. From January to December, 2020, 64.82% of searches on Google (desktop and mobile combined) ended in FAKE FOLLOWERS TWITTER Most Twitter Accounts Have Significant Numbers of Fake Followers. In our research, 5-30% of followers are fake -- they're bots, spam accounts, inactive users, propaganda, or other non-engaged/non-real users. If you rely on follower count as a measure of potential influence and reach, you could be vastly overestimating an account. THERE ARE FOUR KINDS OF KEYWORD RESEARCH; MAKE SURE YOU'RE Buzzsumo in Action. Goal: Reach and influence a group of people with your publishing by understanding their interests, what’s worked to reach them previously, what they pay attention-to in the space, and proven formulae. Process: Step 1: Start with a topic, area of interest, existing piece of content, hashtag, website, or social account (often a competitor or a competitive piece of content SPARKSCORE FROM SPARKTORO SparkScore doesn't hide anything about how we calculate our numbers -- you can see exactly how the scoring is weighted, what numbers go into it, and how to influence your own score or why another account might be higher or lower. This transparency means you can choose how trustworthy and valuable you find the numbers, nudge us to change, use LESS THAN HALF OF GOOGLE SEARCHES NOW RESULT IN A CLICK Organic is down a few percent, paid and zero-click are up a bit, but June of 2019 isn’t far off January of 2016. On mobile, where more than half of all searches take place, it’s a different story. Organic has fallen by almost 20%, while paid has nearly tripled and zero-click searches are up significantly. Even way back in January2016, more
SPARKTORO RAISED A VERY UNUSUAL ROUND OF FUNDING & WE'RE SparkToro raised $1,299,500 from 35 individual, accredited investors (most of whom are listed below). That total was 104% of our $1,250,000 funding goal. The process took just shy of 90 days from first emails and phone calls to the final distributions of shares (for which we used Carta; it’s pricey, but very convenient). WE ANALYZED EVERY TWITTER ACCOUNT FOLLOWING DONALD TRUMP Last week, SparkToro launched our third free tool, a service that analyzes Twitter accounts to estimate what percent of their followers are bots, spam, propaganda, or inactive accounts.By far the account that’s been most checked by users of the tool is @realdonaldtrump. Since there’s great interest in that account, we decided to expand our usual sample analysis (which looks at a random SPARKTORO | MARKET RESEARCH & AUDIENCE INTELLIGENCE FORHOW IT WORKSPLANSABOUTRESOURCESREGISTERLOG IN Instantly discover what your audience reads, watches, listens-to, and follows. Forget expensive surveys or time-consuming research. SparkToro identifies your customers' biggest sources of influence, and the hidden gems—so you can reach them where they hang out. Try SparkToro for FREE. Enter a FREE TOOLS FROM SPARKTOROFAKE FOLLOWERS AUDITTRENDINGBLOGTHE BEST AUDIENCE INTELLIGENCE TOOL ON THE WEBRESOURCES Free Tools From SparkToro. Connect your Twitter account and check out SparkToro's popular, free tools for analyzing Twitter accounts (your own or others) and keeping upSPARKTORO PRICING
SparkToro offers a free version and numerous monthly subscription options, as well as one-week, single-payment access to our tool.Details here.
SPARKTORO BLOG
SparkToro’s Year One Retrospective. By Rand Fishkin. On April 23rd, 2020, at what felt like the worst time to start a new business in a hundred years, SparkToro launched for the first time. The world’s attention was anywhere but on a new software product, yet Casey and I felt we didn’t have much of a choice. We needed revenue. SPARKTORO TRENDING: WHAT'S HOT IN WEB MARKETING The Front Page of the Web Marketing World. Trending is a side project from the SparkToro ® team. We wanted a single page that showed which content and topics were earning attention in the web marketing field (and a way to look back at days or weeks when we might have missed something). Trending aggregates tweets from many thousands of web RAND FISHKIN'S BIO, CONTACT DETAILS, FOOD ALLERGIES, THERAND FISHKIN BLOGRAND FISHKIN NET WORTH Howdy! On this page you’ll find Rand’s: Biography; Booking Rand to Speak; Photos (for event or professional use) Biography: For professional events and republication, please use the following bio: Rand Fishkin is cofounder and CEO of audience research startup SparkToro.He’s dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and ONE CUSTOMER FEEDBACK EMAIL CHANGED OUR STARTUP'S One Customer Feedback Email Changed Our Startup’s Trajectory. By Rand Fishkin April 6, 2021. Building a new company means constantly managing one’s emotions. The high highs of days when everything’s golden inevitably give way to the low lows when you’re certain it’s all doomed. At the end of February, Casey (my cofounder) and Iwere
PRODUCT-MARKET FIT IS A BROKEN CONCEPT. SPARKTOROPRODUCT SOLUTION FITWHAT IS A CPGPROBLEM SOLUTION FITPRODUCT VS SOLUTIONCPG MARKET RESEARCHWHAT IS THE CPG INDUSTRY 4 Dumb Things People Do Because They Believe There’s Such a Thing As “Product-Market Fit”. #1: Product builders take different approaches to what and how they build before vs. after the magical moment of product-market fit. We’re told to believe that pre-fit is a time for discovery and learning while post-fit is a time for scale. SPARKTORO RAISED A VERY UNUSUAL ROUND OF FUNDING & WE'RE SparkToro raised $1,299,500 from 35 individual, accredited investors (most of whom are listed below). That total was 104% of our $1,250,000 funding goal. The process took just shy of 90 days from first emails and phone calls to the final distributions of shares (for which we used Carta; it’s pricey, but very convenient). 10 PROBLEMS PLAGUING INFLUENCER MARKETING Last week, I spoke at SMXL Milano on a panel about where social media and influencer marketing are headed. The moderator, Paolo Zanzottera, did (in my opinion) a superb job, but the questions he posed and those from the audience, reminded me of the big challenges influencer marketing faces in 2018 and beyond. Photo credit: Aleyda Solis onSPARKTORO PRICING
SparkToro offers a free version and numerous monthly subscription options, as well as one-week, single-payment access to our tool.Details here.
SPARKTORO BLOG
SparkToro’s Year One Retrospective. By Rand Fishkin. On April 23rd, 2020, at what felt like the worst time to start a new business in a hundred years, SparkToro launched for the first time. The world’s attention was anywhere but on a new software product, yet Casey and I felt we didn’t have much of a choice. We needed revenue. SPARKTORO TRENDING: WHAT'S HOT IN WEB MARKETING The Front Page of the Web Marketing World. Trending is a side project from the SparkToro ® team. We wanted a single page that showed which content and topics were earning attention in the web marketing field (and a way to look back at days or weeks when we might have missed something). Trending aggregates tweets from many thousands of web RAND FISHKIN'S BIO, CONTACT DETAILS, FOOD ALLERGIES, THERAND FISHKIN BLOGRAND FISHKIN NET WORTH Howdy! On this page you’ll find Rand’s: Biography; Booking Rand to Speak; Photos (for event or professional use) Biography: For professional events and republication, please use the following bio: Rand Fishkin is cofounder and CEO of audience research startup SparkToro.He’s dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and ONE CUSTOMER FEEDBACK EMAIL CHANGED OUR STARTUP'S One Customer Feedback Email Changed Our Startup’s Trajectory. By Rand Fishkin April 6, 2021. Building a new company means constantly managing one’s emotions. The high highs of days when everything’s golden inevitably give way to the low lows when you’re certain it’s all doomed. At the end of February, Casey (my cofounder) and Iwere
PRODUCT-MARKET FIT IS A BROKEN CONCEPT. SPARKTOROPRODUCT SOLUTION FITWHAT IS A CPGPROBLEM SOLUTION FITPRODUCT VS SOLUTIONCPG MARKET RESEARCHWHAT IS THE CPG INDUSTRY 4 Dumb Things People Do Because They Believe There’s Such a Thing As “Product-Market Fit”. #1: Product builders take different approaches to what and how they build before vs. after the magical moment of product-market fit. We’re told to believe that pre-fit is a time for discovery and learning while post-fit is a time for scale. SPARKTORO RAISED A VERY UNUSUAL ROUND OF FUNDING & WE'RE SparkToro raised $1,299,500 from 35 individual, accredited investors (most of whom are listed below). That total was 104% of our $1,250,000 funding goal. The process took just shy of 90 days from first emails and phone calls to the final distributions of shares (for which we used Carta; it’s pricey, but very convenient). 10 PROBLEMS PLAGUING INFLUENCER MARKETING Last week, I spoke at SMXL Milano on a panel about where social media and influencer marketing are headed. The moderator, Paolo Zanzottera, did (in my opinion) a superb job, but the questions he posed and those from the audience, reminded me of the big challenges influencer marketing faces in 2018 and beyond. Photo credit: Aleyda Solis onSPARKTORO LOGIN
Login to SparkToro. Welcome back to SparkToro, enter your email and password to get started. Log In With Google.LOST & FOUNDER
Lost and Founder A Painfully Honest Field Guide to the Startup World. Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has a cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world. IN 2020, TWO THIRDS OF GOOGLE SEARCHES ENDED WITHOUT A In August of 2019, I published research from now-defunct clickstream data provider, Jumpshot, showing that 50.33% of all Google searches ended without a click to any web property in the results.Today, thanks to new data from SimilarWeb, I’ve got a substantive update to that analysis.. From January to December, 2020, 64.82% of searches on Google (desktop and mobile combined) ended in FAKE FOLLOWERS TWITTER Most Twitter Accounts Have Significant Numbers of Fake Followers. In our research, 5-30% of followers are fake -- they're bots, spam accounts, inactive users, propaganda, or other non-engaged/non-real users. If you rely on follower count as a measure of potential influence and reach, you could be vastly overestimating an account. THERE ARE FOUR KINDS OF KEYWORD RESEARCH; MAKE SURE YOU'RE Buzzsumo in Action. Goal: Reach and influence a group of people with your publishing by understanding their interests, what’s worked to reach them previously, what they pay attention-to in the space, and proven formulae. Process: Step 1: Start with a topic, area of interest, existing piece of content, hashtag, website, or social account (often a competitor or a competitive piece of content SPARKSCORE FROM SPARKTORO SparkScore doesn't hide anything about how we calculate our numbers -- you can see exactly how the scoring is weighted, what numbers go into it, and how to influence your own score or why another account might be higher or lower. This transparency means you can choose how trustworthy and valuable you find the numbers, nudge us to change, use LESS THAN HALF OF GOOGLE SEARCHES NOW RESULT IN A CLICK Organic is down a few percent, paid and zero-click are up a bit, but June of 2019 isn’t far off January of 2016. On mobile, where more than half of all searches take place, it’s a different story. Organic has fallen by almost 20%, while paid has nearly tripled and zero-click searches are up significantly. Even way back in January2016, more
SPARKTORO RAISED A VERY UNUSUAL ROUND OF FUNDING & WE'RE SparkToro raised $1,299,500 from 35 individual, accredited investors (most of whom are listed below). That total was 104% of our $1,250,000 funding goal. The process took just shy of 90 days from first emails and phone calls to the final distributions of shares (for which we used Carta; it’s pricey, but very convenient). WE ANALYZED EVERY TWITTER ACCOUNT FOLLOWING DONALD TRUMP Last week, SparkToro launched our third free tool, a service that analyzes Twitter accounts to estimate what percent of their followers are bots, spam, propaganda, or inactive accounts.By far the account that’s been most checked by users of the tool is @realdonaldtrump. Since there’s great interest in that account, we decided to expand our usual sample analysis (which looks at a random*
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Forget expensive surveys or time-consuming research. SparkToro identifies your customers' biggest sources of influence, and the hidden gems—so you can reach them where they hang out. TRY SPARKTORO FOR FREE. ENTER A SEARCH TERM BELOW:My Audience:
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SEE HOW SPARKTORO WORKS IN 2 MINUTES SparkToro crawls tens of millions of social and web profiles to find what (and who) your audience reads, listens to, watches, follows, shares, and talks about online. WHAT PEOPLE SAY ABOUT SPARKTORO "SparkToro's insights were a huge eye-opener for me and the team at Manual. I love how it turns what was once a tedious and manual approach into a seamless experience. Using SparkToro I can identify key websites we need to appear in, as well as partnership opportunities, not to mention the increased understanding of our audience's needs and habits."Michael Lorenzos
Growth Manager, Manual "We've already been able to secure a number of guest spots on podcasts we've sourced from using SparkToro. We anticipate that number growing as we continue to use the platform more and expand into other areas."Stephanie Cox
VP, Sales and Marketing, Lumavate "SparkToro is an essential audience research tool that does things nothing else does. I've used it to identify audience affinities I can use to build out Facebook Advertising audiences, and Twitter ad targeting (which we've found to be an amazing way to reach people)."Ciaran Rogers
Marketing Director, Target Internet "I use SparkToro to confirm whether a media property is a good fit or not. Publishers will offer their own information; I like having third-party verification. Presenting my boss, an economist, with actual numbers on media choices is better than saying 'that site suitsour audience'."
Alicia Kan
Marketer, Seattle University "Using SparkToro, we sharply defined a persona for a popular hair care brand, which helped us build an entire user journey and content strategy. Another one of our clients is a sponge manufacturer; we used SparkToro to help inform where to place advertising, how to best update messaging, and gain a better understanding of their reading/listening/browsing habits."Rebecca Wynne
Head of Search, Grey Group "SparkToro quickly identifies and synthesizes influencers across platforms for any given topic. We download lists of "hidden gem" influencers, then upload them into social to bolster audience targeting for paid media. We're also sharing these lists with PR teams for product seedings and media outreach during campaign or productlaunches."
Margaret Nicoll
CEO and Founder, Maka Digital LATEST FROM THE SPARKTORO BLOG There Are Four Kinds of Keyword Research; Make Sure You're Doing theRight One(s)
May 18, 2021
Keyword research is broader than you might think, friends. If you're in a rush, just click below to jump to that section: Keyword research for SEO/PPC(to learn which terms have search volume in Google and how much)Keyword research for social medi…Read More
The "Marketing is Evil" Problem.May 17, 2021
"I hate marketing.""Marketing is evil.""Marketing doesn't work.""Marketing doesn't work on me.""I'll never buy from a company that markets to me." My best argument against those kinds of reflexive, anti-marketing takes is this: people create wond…Read More
Who Will Amplify This? And Why?May 03, 2021
You've created a stellar email newsletter, but few subscribe. You've launched an intriguing podcast, but listeners are nonexistent. You've published an exceptional blog post, a compelling research report, a remarkable webinar, a top-notch video, a s…Read More
SparkToro's Year One RetrospectiveApril 23, 2021
On April 23rd, 2020, at what felt like the worst time to start a new business in a hundred years, SparkToro launched for the first time. The world's attention was anywhere but on a new software product, yet Casey and I felt we didn't have much of a…Read More
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