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HOW TO SET UP CONVERSION TRACKING FOR FORM 1. Identify the Form ID. To set up form submission tracking, first identify the ID of the form you’d like to track. You can do this by right-clicking on the form and selecting “inspect.”. This will bring up a window of code, where you can find the form ID. In the following example, you’ll see that “gform_7” is the ID of thecontact
HOW TO BENCHMARK YOUR DIGITAL MARKETING How do you know if you're getting a return on investment for your digital marketing efforts? Benchmarking! Leveraging this tool allows you to identify new opportunities, understand customer needs, and accurately monitor the efficacy of your strategy. Click to learn how to benchmark your digital marketing strategy. DOES MY WEBSITE NEED AN SSL CERTIFICATE? A secure sockets layer (SSL) certificate creates a secure, encrypted connection between your web server and your site visitors. SSL certificates have been around for years as integral components of ecommerce operations and any website that involves usernames and passwords. SSL certificates are strongly recommended for all sites,regardless of
UNDERSTANDING GOOGLE ANALYTICS ACQUISITION As important as it is to know who comprises your audience, it’s equally important to know how your audience finds your website. To do this, we’ll take a look at Google Analytics Acquisition information, showing how visitors arrived on your website. Acquisition is broken down into 10 sub-categories: Social and Search Engine Optimization. HOW TO RESPOND TO POSITIVE & NEGATIVE ONLINE REVIEWS Don’t respond immediately. If a review is particularly harsh (or unfair!), there may be an urge to clap back immediately, but this is almost always a terrible idea. Instead, take a deep breath and stay calm. Depending on the severity or tone of the review, you may want to step away from your computer and go for a walk. HOW TO FIND FREE STOCK PHOTOGRAPHY FOR YOUR WEBSITE Photography is powerful, but it can get pricey. Luckily, there is a growing number of free image options that will allow you to have gorgeous imagery without blowing your budget. In this blog, we share a few of our favorite free stock photography sites, and explain how Creative Commons works. HOW MUCH DOES A WEBSITE LIKE FACEBOOK COST? Website development costs are just one of the expenses in your website success plan. Great websites have fantastic marketing plans behind it. Expedia spends $800,000,000.00 on advertising their site each year and Amazon spends nearly twice that amount. 5 TIPS FOR PASSING THE 2017 GOOGLE ANALYTICS IQ EXAM I know there are plenty of other people out there who are stressing out about the certification process, so in the spirit of digital camaraderie, I’d like to share five tips for preparing for the Google Analytics Individual Qualification Exam: 1. Take advantage of the exam study guides. The single most valuable resource for anyonelooking to
HOW TO TRACK USER MOVEMENTS ON YOUR SITE Ralph Waldo Emerson once said, “life is a journey, not a destination,” and the same applies to conversion rate optimization (CRO). No matter how many goals you set up in Google Analytics, it won’t mean much if you have zero insight into how your visitors are reaching those goals.As part of your overarching benchmarking process, you need to be able to track user movements across your site THE IMPORTANCE OF RESPONSIVE WEB DESIGN There are several tactics for increasing load times, and implementing a responsive site design is one of them. Responsive sites are much faster than non-responsive sites, which means your visitors are less likely to give up on you. 3. It’s great for search engine optimization (SEO). Google rewards responsive sites with better searchengine
HOW TO SET UP CONVERSION TRACKING FOR FORM 1. Identify the Form ID. To set up form submission tracking, first identify the ID of the form you’d like to track. You can do this by right-clicking on the form and selecting “inspect.”. This will bring up a window of code, where you can find the form ID. In the following example, you’ll see that “gform_7” is the ID of thecontact
HOW TO BENCHMARK YOUR DIGITAL MARKETING How do you know if you're getting a return on investment for your digital marketing efforts? Benchmarking! Leveraging this tool allows you to identify new opportunities, understand customer needs, and accurately monitor the efficacy of your strategy. Click to learn how to benchmark your digital marketing strategy. DOES MY WEBSITE NEED AN SSL CERTIFICATE? A secure sockets layer (SSL) certificate creates a secure, encrypted connection between your web server and your site visitors. SSL certificates have been around for years as integral components of ecommerce operations and any website that involves usernames and passwords. SSL certificates are strongly recommended for all sites,regardless of
UNDERSTANDING GOOGLE ANALYTICS ACQUISITION As important as it is to know who comprises your audience, it’s equally important to know how your audience finds your website. To do this, we’ll take a look at Google Analytics Acquisition information, showing how visitors arrived on your website. Acquisition is broken down into 10 sub-categories: Social and Search Engine Optimization. HOW TO RESPOND TO POSITIVE & NEGATIVE ONLINE REVIEWS Don’t respond immediately. If a review is particularly harsh (or unfair!), there may be an urge to clap back immediately, but this is almost always a terrible idea. Instead, take a deep breath and stay calm. Depending on the severity or tone of the review, you may want to step away from your computer and go for a walk. HOW TO FIND FREE STOCK PHOTOGRAPHY FOR YOUR WEBSITE Photography is powerful, but it can get pricey. Luckily, there is a growing number of free image options that will allow you to have gorgeous imagery without blowing your budget. In this blog, we share a few of our favorite free stock photography sites, and explain how Creative Commons works. HOW MUCH DOES A WEBSITE LIKE FACEBOOK COST? Website development costs are just one of the expenses in your website success plan. Great websites have fantastic marketing plans behind it. Expedia spends $800,000,000.00 on advertising their site each year and Amazon spends nearly twice that amount. 5 TIPS FOR PASSING THE 2017 GOOGLE ANALYTICS IQ EXAM I know there are plenty of other people out there who are stressing out about the certification process, so in the spirit of digital camaraderie, I’d like to share five tips for preparing for the Google Analytics Individual Qualification Exam: 1. Take advantage of the exam study guides. The single most valuable resource for anyonelooking to
DOES MY WEBSITE NEED AN SSL CERTIFICATE? A secure sockets layer (SSL) certificate creates a secure, encrypted connection between your web server and your site visitors. SSL certificates have been around for years as integral components of ecommerce operations and any website that involves usernames and passwords. SSL certificates are strongly recommended for all sites,regardless of
HOW OFTEN SHOULD I REDESIGN MY SITE? In the decades since I began working in the web development and digital marketing industry, I’ve received many inquiries from people who are considering hiring a web design agency.One of the most common questions I’m asked is: SOUTHERN WEB KNOWLEDGE BASE Common questions and support documentation. Search HOW TO GET STARTED WITH GOOGLE TAG MANAGER Google Tag Manager is a powerful tracking platform that is remarkably easy to use without help from a developer. Ready to get started? Here is a step-by-step process for (a) creating your Google Tag Manager account, and (b) linking your Google Tag Manager and Google Analytics accounts together with an 'All Pages' tag. REQUEST-FOR-PROPOSAL-RFP Let's do something amazing. Southern Web specializes in competitive, data-driven digital marketing and innovative WordPress developmentsolutions.
SEO ISN'T ENOUGH—YOU ALSO NEED A CRO STRATEGY “SEO is merely the tip of the digital marketing iceberg.” Search engine optimization (SEO) is the bread and butter of any smart digital marketing plan, but it shouldn’t be the only thing you’re doing. GOOGLE BEACONS & LOCAL SEO: WHAT BUSINESSES NEED TO KNOW If your business has ever used Google’s advertising services or location extensions for local SEO, you might have recently received a strange package from Google containing an unusual, suspicious-looking device.Relax — Google isn’t trying to spy on you or track you. 30 THINGS TO OPTIMIZE YOUR WEBSITE SOUTHERNWEB.COM @southernweb!8 Perform Keyword Research Tip #4 Uncover the phrases that searchers are using to get answers to the problem that they are having. HOW TO SET UP CONVERSION TRACKING FOR DIGITAL DOWNLOADS If you regularly produce high-value assets such as white papers or infographics, it’s critical to track your return on investment. To find out how and when your users are downloading your files, you can set up conversion tracking for these downloadable items in Google TagManager.
ARE YOU OPTIMIZING YOUR BUSINESS FOR VOICE SEARCH More than half of all searches come from mobile devices, and at least 20 percent of those queries are voice-initiated. As more people adopt this technology, it’s safe to say that we’re only seeing the tip of the voice-activated iceberg. Here are a few tips for HOW TO TRACK USER MOVEMENTS ON YOUR SITE Ralph Waldo Emerson once said, “life is a journey, not a destination,” and the same applies to conversion rate optimization (CRO). No matter how many goals you set up in Google Analytics, it won’t mean much if you have zero insight into how your visitors are reaching those goals.As part of your overarching benchmarking process, you need to be able to track user movements across your site THE IMPORTANCE OF RESPONSIVE WEB DESIGN There are several tactics for increasing load times, and implementing a responsive site design is one of them. Responsive sites are much faster than non-responsive sites, which means your visitors are less likely to give up on you. 3. It’s great for search engine optimization (SEO). Google rewards responsive sites with better searchengine
HOW TO SET UP CONVERSION TRACKING FOR FORM 1. Identify the Form ID. To set up form submission tracking, first identify the ID of the form you’d like to track. You can do this by right-clicking on the form and selecting “inspect.”. This will bring up a window of code, where you can find the form ID. In the following example, you’ll see that “gform_7” is the ID of thecontact
HOW TO BENCHMARK YOUR DIGITAL MARKETING How do you know if you're getting a return on investment for your digital marketing efforts? Benchmarking! Leveraging this tool allows you to identify new opportunities, understand customer needs, and accurately monitor the efficacy of your strategy. Click to learn how to benchmark your digital marketing strategy. DOES MY WEBSITE NEED AN SSL CERTIFICATE? A secure sockets layer (SSL) certificate creates a secure, encrypted connection between your web server and your site visitors. SSL certificates have been around for years as integral components of ecommerce operations and any website that involves usernames and passwords. SSL certificates are strongly recommended for all sites,regardless of
UNDERSTANDING GOOGLE ANALYTICS ACQUISITION As important as it is to know who comprises your audience, it’s equally important to know how your audience finds your website. To do this, we’ll take a look at Google Analytics Acquisition information, showing how visitors arrived on your website. Acquisition is broken down into 10 sub-categories: Social and Search Engine Optimization. HOW TO RESPOND TO POSITIVE & NEGATIVE ONLINE REVIEWS Don’t respond immediately. If a review is particularly harsh (or unfair!), there may be an urge to clap back immediately, but this is almost always a terrible idea. Instead, take a deep breath and stay calm. Depending on the severity or tone of the review, you may want to step away from your computer and go for a walk. HOW TO FIND FREE STOCK PHOTOGRAPHY FOR YOUR WEBSITE Photography is powerful, but it can get pricey. Luckily, there is a growing number of free image options that will allow you to have gorgeous imagery without blowing your budget. In this blog, we share a few of our favorite free stock photography sites, and explain how Creative Commons works. HOW MUCH DOES A WEBSITE LIKE FACEBOOK COST? Website development costs are just one of the expenses in your website success plan. Great websites have fantastic marketing plans behind it. Expedia spends $800,000,000.00 on advertising their site each year and Amazon spends nearly twice that amount. 5 TIPS FOR PASSING THE 2017 GOOGLE ANALYTICS IQ EXAM I know there are plenty of other people out there who are stressing out about the certification process, so in the spirit of digital camaraderie, I’d like to share five tips for preparing for the Google Analytics Individual Qualification Exam: 1. Take advantage of the exam study guides. The single most valuable resource for anyonelooking to
HOW TO TRACK USER MOVEMENTS ON YOUR SITE Ralph Waldo Emerson once said, “life is a journey, not a destination,” and the same applies to conversion rate optimization (CRO). No matter how many goals you set up in Google Analytics, it won’t mean much if you have zero insight into how your visitors are reaching those goals.As part of your overarching benchmarking process, you need to be able to track user movements across your site THE IMPORTANCE OF RESPONSIVE WEB DESIGN There are several tactics for increasing load times, and implementing a responsive site design is one of them. Responsive sites are much faster than non-responsive sites, which means your visitors are less likely to give up on you. 3. It’s great for search engine optimization (SEO). Google rewards responsive sites with better searchengine
HOW TO SET UP CONVERSION TRACKING FOR FORM 1. Identify the Form ID. To set up form submission tracking, first identify the ID of the form you’d like to track. You can do this by right-clicking on the form and selecting “inspect.”. This will bring up a window of code, where you can find the form ID. In the following example, you’ll see that “gform_7” is the ID of thecontact
HOW TO BENCHMARK YOUR DIGITAL MARKETING How do you know if you're getting a return on investment for your digital marketing efforts? Benchmarking! Leveraging this tool allows you to identify new opportunities, understand customer needs, and accurately monitor the efficacy of your strategy. Click to learn how to benchmark your digital marketing strategy. DOES MY WEBSITE NEED AN SSL CERTIFICATE? A secure sockets layer (SSL) certificate creates a secure, encrypted connection between your web server and your site visitors. SSL certificates have been around for years as integral components of ecommerce operations and any website that involves usernames and passwords. SSL certificates are strongly recommended for all sites,regardless of
UNDERSTANDING GOOGLE ANALYTICS ACQUISITION As important as it is to know who comprises your audience, it’s equally important to know how your audience finds your website. To do this, we’ll take a look at Google Analytics Acquisition information, showing how visitors arrived on your website. Acquisition is broken down into 10 sub-categories: Social and Search Engine Optimization. HOW TO RESPOND TO POSITIVE & NEGATIVE ONLINE REVIEWS Don’t respond immediately. If a review is particularly harsh (or unfair!), there may be an urge to clap back immediately, but this is almost always a terrible idea. Instead, take a deep breath and stay calm. Depending on the severity or tone of the review, you may want to step away from your computer and go for a walk. HOW TO FIND FREE STOCK PHOTOGRAPHY FOR YOUR WEBSITE Photography is powerful, but it can get pricey. Luckily, there is a growing number of free image options that will allow you to have gorgeous imagery without blowing your budget. In this blog, we share a few of our favorite free stock photography sites, and explain how Creative Commons works. HOW MUCH DOES A WEBSITE LIKE FACEBOOK COST? Website development costs are just one of the expenses in your website success plan. Great websites have fantastic marketing plans behind it. Expedia spends $800,000,000.00 on advertising their site each year and Amazon spends nearly twice that amount. 5 TIPS FOR PASSING THE 2017 GOOGLE ANALYTICS IQ EXAM I know there are plenty of other people out there who are stressing out about the certification process, so in the spirit of digital camaraderie, I’d like to share five tips for preparing for the Google Analytics Individual Qualification Exam: 1. Take advantage of the exam study guides. The single most valuable resource for anyonelooking to
DOES MY WEBSITE NEED AN SSL CERTIFICATE? A secure sockets layer (SSL) certificate creates a secure, encrypted connection between your web server and your site visitors. SSL certificates have been around for years as integral components of ecommerce operations and any website that involves usernames and passwords. SSL certificates are strongly recommended for all sites,regardless of
HOW OFTEN SHOULD I REDESIGN MY SITE? In the decades since I began working in the web development and digital marketing industry, I’ve received many inquiries from people who are considering hiring a web design agency.One of the most common questions I’m asked is: SOUTHERN WEB KNOWLEDGE BASE Common questions and support documentation. Search HOW TO GET STARTED WITH GOOGLE TAG MANAGER Google Tag Manager is a powerful tracking platform that is remarkably easy to use without help from a developer. Ready to get started? Here is a step-by-step process for (a) creating your Google Tag Manager account, and (b) linking your Google Tag Manager and Google Analytics accounts together with an 'All Pages' tag. REQUEST-FOR-PROPOSAL-RFP Let's do something amazing. Southern Web specializes in competitive, data-driven digital marketing and innovative WordPress developmentsolutions.
SEO ISN'T ENOUGH—YOU ALSO NEED A CRO STRATEGY “SEO is merely the tip of the digital marketing iceberg.” Search engine optimization (SEO) is the bread and butter of any smart digital marketing plan, but it shouldn’t be the only thing you’re doing. GOOGLE BEACONS & LOCAL SEO: WHAT BUSINESSES NEED TO KNOW If your business has ever used Google’s advertising services or location extensions for local SEO, you might have recently received a strange package from Google containing an unusual, suspicious-looking device.Relax — Google isn’t trying to spy on you or track you. 30 THINGS TO OPTIMIZE YOUR WEBSITE SOUTHERNWEB.COM @southernweb!8 Perform Keyword Research Tip #4 Uncover the phrases that searchers are using to get answers to the problem that they are having. HOW TO SET UP CONVERSION TRACKING FOR DIGITAL DOWNLOADS If you regularly produce high-value assets such as white papers or infographics, it’s critical to track your return on investment. To find out how and when your users are downloading your files, you can set up conversion tracking for these downloadable items in Google TagManager.
ARE YOU OPTIMIZING YOUR BUSINESS FOR VOICE SEARCH More than half of all searches come from mobile devices, and at least 20 percent of those queries are voice-initiated. As more people adopt this technology, it’s safe to say that we’re only seeing the tip of the voice-activated iceberg. Here are a few tips for HOW TO TRACK USER MOVEMENTS ON YOUR SITE Ralph Waldo Emerson once said, “life is a journey, not a destination,” and the same applies to conversion rate optimization (CRO). No matter how many goals you set up in Google Analytics, it won’t mean much if you have zero insight into how your visitors are reaching those goals.As part of your overarching benchmarking process, you need to be able to track user movements across your site THE IMPORTANCE OF RESPONSIVE WEB DESIGN There are several tactics for increasing load times, and implementing a responsive site design is one of them. Responsive sites are much faster than non-responsive sites, which means your visitors are less likely to give up on you. 3. It’s great for search engine optimization (SEO). Google rewards responsive sites with better searchengine
HOW TO BENCHMARK YOUR DIGITAL MARKETING How do you know if you're getting a return on investment for your digital marketing efforts? Benchmarking! Leveraging this tool allows you to identify new opportunities, understand customer needs, and accurately monitor the efficacy of your strategy. Click to learn how to benchmark your digital marketing strategy. HOW TO SET UP CONVERSION TRACKING FOR FORM 1. Identify the Form ID. To set up form submission tracking, first identify the ID of the form you’d like to track. You can do this by right-clicking on the form and selecting “inspect.”. This will bring up a window of code, where you can find the form ID. In the following example, you’ll see that “gform_7” is the ID of thecontact
HOW OFTEN SHOULD I REDESIGN MY SITE? In the decades since I began working in the web development and digital marketing industry, I’ve received many inquiries from people who are considering hiring a web design agency.One of the most common questions I’m asked is: DOES MY WEBSITE NEED AN SSL CERTIFICATE? A secure sockets layer (SSL) certificate creates a secure, encrypted connection between your web server and your site visitors. SSL certificates have been around for years as integral components of ecommerce operations and any website that involves usernames and passwords. SSL certificates are strongly recommended for all sites,regardless of
UNDERSTANDING GOOGLE ANALYTICS ACQUISITION As important as it is to know who comprises your audience, it’s equally important to know how your audience finds your website. To do this, we’ll take a look at Google Analytics Acquisition information, showing how visitors arrived on your website. Acquisition is broken down into 10 sub-categories: Social and Search Engine Optimization. HOW TO FIND FREE STOCK PHOTOGRAPHY FOR YOUR WEBSITE Photography is powerful, but it can get pricey. Luckily, there is a growing number of free image options that will allow you to have gorgeous imagery without blowing your budget. In this blog, we share a few of our favorite free stock photography sites, and explain how Creative Commons works. HOW TO RESPOND TO POSITIVE & NEGATIVE ONLINE REVIEWS Don’t respond immediately. If a review is particularly harsh (or unfair!), there may be an urge to clap back immediately, but this is almost always a terrible idea. Instead, take a deep breath and stay calm. Depending on the severity or tone of the review, you may want to step away from your computer and go for a walk. HOW MUCH DOES A WEBSITE LIKE FACEBOOK COST? Website development costs are just one of the expenses in your website success plan. Great websites have fantastic marketing plans behind it. Expedia spends $800,000,000.00 on advertising their site each year and Amazon spends nearly twice that amount. HOW TO TRACK USER MOVEMENTS ON YOUR SITE Ralph Waldo Emerson once said, “life is a journey, not a destination,” and the same applies to conversion rate optimization (CRO). No matter how many goals you set up in Google Analytics, it won’t mean much if you have zero insight into how your visitors are reaching those goals.As part of your overarching benchmarking process, you need to be able to track user movements across your site THE IMPORTANCE OF RESPONSIVE WEB DESIGN There are several tactics for increasing load times, and implementing a responsive site design is one of them. Responsive sites are much faster than non-responsive sites, which means your visitors are less likely to give up on you. 3. It’s great for search engine optimization (SEO). Google rewards responsive sites with better searchengine
HOW TO BENCHMARK YOUR DIGITAL MARKETING How do you know if you're getting a return on investment for your digital marketing efforts? Benchmarking! Leveraging this tool allows you to identify new opportunities, understand customer needs, and accurately monitor the efficacy of your strategy. Click to learn how to benchmark your digital marketing strategy. HOW TO SET UP CONVERSION TRACKING FOR FORM 1. Identify the Form ID. To set up form submission tracking, first identify the ID of the form you’d like to track. You can do this by right-clicking on the form and selecting “inspect.”. This will bring up a window of code, where you can find the form ID. In the following example, you’ll see that “gform_7” is the ID of thecontact
HOW OFTEN SHOULD I REDESIGN MY SITE? In the decades since I began working in the web development and digital marketing industry, I’ve received many inquiries from people who are considering hiring a web design agency.One of the most common questions I’m asked is: DOES MY WEBSITE NEED AN SSL CERTIFICATE? A secure sockets layer (SSL) certificate creates a secure, encrypted connection between your web server and your site visitors. SSL certificates have been around for years as integral components of ecommerce operations and any website that involves usernames and passwords. SSL certificates are strongly recommended for all sites,regardless of
UNDERSTANDING GOOGLE ANALYTICS ACQUISITION As important as it is to know who comprises your audience, it’s equally important to know how your audience finds your website. To do this, we’ll take a look at Google Analytics Acquisition information, showing how visitors arrived on your website. Acquisition is broken down into 10 sub-categories: Social and Search Engine Optimization. HOW TO FIND FREE STOCK PHOTOGRAPHY FOR YOUR WEBSITE Photography is powerful, but it can get pricey. Luckily, there is a growing number of free image options that will allow you to have gorgeous imagery without blowing your budget. In this blog, we share a few of our favorite free stock photography sites, and explain how Creative Commons works. HOW TO RESPOND TO POSITIVE & NEGATIVE ONLINE REVIEWS Don’t respond immediately. If a review is particularly harsh (or unfair!), there may be an urge to clap back immediately, but this is almost always a terrible idea. Instead, take a deep breath and stay calm. Depending on the severity or tone of the review, you may want to step away from your computer and go for a walk. HOW MUCH DOES A WEBSITE LIKE FACEBOOK COST? Website development costs are just one of the expenses in your website success plan. Great websites have fantastic marketing plans behind it. Expedia spends $800,000,000.00 on advertising their site each year and Amazon spends nearly twice that amount. HOW OFTEN SHOULD I REDESIGN MY SITE? In the decades since I began working in the web development and digital marketing industry, I’ve received many inquiries from people who are considering hiring a web design agency.One of the most common questions I’m asked is: DOES MY WEBSITE NEED AN SSL CERTIFICATE? A secure sockets layer (SSL) certificate creates a secure, encrypted connection between your web server and your site visitors. SSL certificates have been around for years as integral components of ecommerce operations and any website that involves usernames and passwords. SSL certificates are strongly recommended for all sites,regardless of
SOUTHERN WEB KNOWLEDGE BASE Common questions and support documentation. Search HOW MUCH DOES A WEBSITE LIKE FACEBOOK COST? Website development costs are just one of the expenses in your website success plan. Great websites have fantastic marketing plans behind it. Expedia spends $800,000,000.00 on advertising their site each year and Amazon spends nearly twice that amount. SOUTHERN WEB KNOWLEDGE BASE Upload file. Toggle Search. Categories. WordPress HOW TO GET STARTED WITH GOOGLE TAG MANAGER Google Tag Manager is a powerful tracking platform that is remarkably easy to use without help from a developer. Ready to get started? Here is a step-by-step process for (a) creating your Google Tag Manager account, and (b) linking your Google Tag Manager and Google Analytics accounts together with an 'All Pages' tag. SEO ISN'T ENOUGH—YOU ALSO NEED A CRO STRATEGY “SEO is merely the tip of the digital marketing iceberg.” Search engine optimization (SEO) is the bread and butter of any smart digital marketing plan, but it shouldn’t be the only thing you’re doing. 5 TIPS FOR PASSING THE 2017 GOOGLE ANALYTICS IQ EXAM I know there are plenty of other people out there who are stressing out about the certification process, so in the spirit of digital camaraderie, I’d like to share five tips for preparing for the Google Analytics Individual Qualification Exam: 1. Take advantage of the exam study guides. The single most valuable resource for anyonelooking to
HOW TO SET UP CONVERSION TRACKING FOR DIGITAL DOWNLOADS If you regularly produce high-value assets such as white papers or infographics, it’s critical to track your return on investment. To find out how and when your users are downloading your files, you can set up conversion tracking for these downloadable items in Google TagManager.
WHERE DOES MY PROFILE LISTING SHOW UP? 2FindLocal: 2FindLocal is a local search directory that connects searchers with relevant deals in their area. By allowing local businesses to upload product lists and special 2FindLocal is a great destination for discount products and services. HOW TO TRACK USER MOVEMENTS ON YOUR SITE Ralph Waldo Emerson once said, “life is a journey, not a destination,” and the same applies to conversion rate optimization (CRO). No matter how many goals you set up in Google Analytics, it won’t mean much if you have zero insight into how your visitors are reaching those goals.As part of your overarching benchmarking process, you need to be able to track user movements across your site THE IMPORTANCE OF RESPONSIVE WEB DESIGN There are several tactics for increasing load times, and implementing a responsive site design is one of them. Responsive sites are much faster than non-responsive sites, which means your visitors are less likely to give up on you. 3. It’s great for search engine optimization (SEO). Google rewards responsive sites with better searchengine
HOW TO BENCHMARK YOUR DIGITAL MARKETING How do you know if you're getting a return on investment for your digital marketing efforts? Benchmarking! Leveraging this tool allows you to identify new opportunities, understand customer needs, and accurately monitor the efficacy of your strategy. Click to learn how to benchmark your digital marketing strategy. HOW TO SET UP CONVERSION TRACKING FOR FORM 1. Identify the Form ID. To set up form submission tracking, first identify the ID of the form you’d like to track. You can do this by right-clicking on the form and selecting “inspect.”. This will bring up a window of code, where you can find the form ID. In the following example, you’ll see that “gform_7” is the ID of thecontact
HOW OFTEN SHOULD I REDESIGN MY SITE? In the decades since I began working in the web development and digital marketing industry, I’ve received many inquiries from people who are considering hiring a web design agency.One of the most common questions I’m asked is: DOES MY WEBSITE NEED AN SSL CERTIFICATE? A secure sockets layer (SSL) certificate creates a secure, encrypted connection between your web server and your site visitors. SSL certificates have been around for years as integral components of ecommerce operations and any website that involves usernames and passwords. SSL certificates are strongly recommended for all sites,regardless of
UNDERSTANDING GOOGLE ANALYTICS ACQUISITION As important as it is to know who comprises your audience, it’s equally important to know how your audience finds your website. To do this, we’ll take a look at Google Analytics Acquisition information, showing how visitors arrived on your website. Acquisition is broken down into 10 sub-categories: Social and Search Engine Optimization. HOW TO FIND FREE STOCK PHOTOGRAPHY FOR YOUR WEBSITE Photography is powerful, but it can get pricey. Luckily, there is a growing number of free image options that will allow you to have gorgeous imagery without blowing your budget. In this blog, we share a few of our favorite free stock photography sites, and explain how Creative Commons works. HOW TO RESPOND TO POSITIVE & NEGATIVE ONLINE REVIEWS Don’t respond immediately. If a review is particularly harsh (or unfair!), there may be an urge to clap back immediately, but this is almost always a terrible idea. Instead, take a deep breath and stay calm. Depending on the severity or tone of the review, you may want to step away from your computer and go for a walk. HOW MUCH DOES A WEBSITE LIKE FACEBOOK COST? Website development costs are just one of the expenses in your website success plan. Great websites have fantastic marketing plans behind it. Expedia spends $800,000,000.00 on advertising their site each year and Amazon spends nearly twice that amount. HOW TO TRACK USER MOVEMENTS ON YOUR SITE Ralph Waldo Emerson once said, “life is a journey, not a destination,” and the same applies to conversion rate optimization (CRO). No matter how many goals you set up in Google Analytics, it won’t mean much if you have zero insight into how your visitors are reaching those goals.As part of your overarching benchmarking process, you need to be able to track user movements across your site THE IMPORTANCE OF RESPONSIVE WEB DESIGN There are several tactics for increasing load times, and implementing a responsive site design is one of them. Responsive sites are much faster than non-responsive sites, which means your visitors are less likely to give up on you. 3. It’s great for search engine optimization (SEO). Google rewards responsive sites with better searchengine
HOW TO BENCHMARK YOUR DIGITAL MARKETING How do you know if you're getting a return on investment for your digital marketing efforts? Benchmarking! Leveraging this tool allows you to identify new opportunities, understand customer needs, and accurately monitor the efficacy of your strategy. Click to learn how to benchmark your digital marketing strategy. HOW TO SET UP CONVERSION TRACKING FOR FORM 1. Identify the Form ID. To set up form submission tracking, first identify the ID of the form you’d like to track. You can do this by right-clicking on the form and selecting “inspect.”. This will bring up a window of code, where you can find the form ID. In the following example, you’ll see that “gform_7” is the ID of thecontact
HOW OFTEN SHOULD I REDESIGN MY SITE? In the decades since I began working in the web development and digital marketing industry, I’ve received many inquiries from people who are considering hiring a web design agency.One of the most common questions I’m asked is: DOES MY WEBSITE NEED AN SSL CERTIFICATE? A secure sockets layer (SSL) certificate creates a secure, encrypted connection between your web server and your site visitors. SSL certificates have been around for years as integral components of ecommerce operations and any website that involves usernames and passwords. SSL certificates are strongly recommended for all sites,regardless of
UNDERSTANDING GOOGLE ANALYTICS ACQUISITION As important as it is to know who comprises your audience, it’s equally important to know how your audience finds your website. To do this, we’ll take a look at Google Analytics Acquisition information, showing how visitors arrived on your website. Acquisition is broken down into 10 sub-categories: Social and Search Engine Optimization. HOW TO FIND FREE STOCK PHOTOGRAPHY FOR YOUR WEBSITE Photography is powerful, but it can get pricey. Luckily, there is a growing number of free image options that will allow you to have gorgeous imagery without blowing your budget. In this blog, we share a few of our favorite free stock photography sites, and explain how Creative Commons works. HOW TO RESPOND TO POSITIVE & NEGATIVE ONLINE REVIEWS Don’t respond immediately. If a review is particularly harsh (or unfair!), there may be an urge to clap back immediately, but this is almost always a terrible idea. Instead, take a deep breath and stay calm. Depending on the severity or tone of the review, you may want to step away from your computer and go for a walk. HOW MUCH DOES A WEBSITE LIKE FACEBOOK COST? Website development costs are just one of the expenses in your website success plan. Great websites have fantastic marketing plans behind it. Expedia spends $800,000,000.00 on advertising their site each year and Amazon spends nearly twice that amount. HOW OFTEN SHOULD I REDESIGN MY SITE? In the decades since I began working in the web development and digital marketing industry, I’ve received many inquiries from people who are considering hiring a web design agency.One of the most common questions I’m asked is: DOES MY WEBSITE NEED AN SSL CERTIFICATE? A secure sockets layer (SSL) certificate creates a secure, encrypted connection between your web server and your site visitors. SSL certificates have been around for years as integral components of ecommerce operations and any website that involves usernames and passwords. SSL certificates are strongly recommended for all sites,regardless of
SOUTHERN WEB KNOWLEDGE BASE Common questions and support documentation. Search HOW MUCH DOES A WEBSITE LIKE FACEBOOK COST? Website development costs are just one of the expenses in your website success plan. Great websites have fantastic marketing plans behind it. Expedia spends $800,000,000.00 on advertising their site each year and Amazon spends nearly twice that amount. SOUTHERN WEB KNOWLEDGE BASE Upload file. Toggle Search. Categories. WordPress HOW TO GET STARTED WITH GOOGLE TAG MANAGER Google Tag Manager is a powerful tracking platform that is remarkably easy to use without help from a developer. Ready to get started? Here is a step-by-step process for (a) creating your Google Tag Manager account, and (b) linking your Google Tag Manager and Google Analytics accounts together with an 'All Pages' tag. SEO ISN'T ENOUGH—YOU ALSO NEED A CRO STRATEGY “SEO is merely the tip of the digital marketing iceberg.” Search engine optimization (SEO) is the bread and butter of any smart digital marketing plan, but it shouldn’t be the only thing you’re doing. 5 TIPS FOR PASSING THE 2017 GOOGLE ANALYTICS IQ EXAM I know there are plenty of other people out there who are stressing out about the certification process, so in the spirit of digital camaraderie, I’d like to share five tips for preparing for the Google Analytics Individual Qualification Exam: 1. Take advantage of the exam study guides. The single most valuable resource for anyonelooking to
HOW TO SET UP CONVERSION TRACKING FOR DIGITAL DOWNLOADS If you regularly produce high-value assets such as white papers or infographics, it’s critical to track your return on investment. To find out how and when your users are downloading your files, you can set up conversion tracking for these downloadable items in Google TagManager.
WHERE DOES MY PROFILE LISTING SHOW UP? 2FindLocal: 2FindLocal is a local search directory that connects searchers with relevant deals in their area. By allowing local businesses to upload product lists and special 2FindLocal is a great destination for discount products and services. HOW TO TRACK USER MOVEMENTS ON YOUR SITE Ralph Waldo Emerson once said, “life is a journey, not a destination,” and the same applies to conversion rate optimization (CRO). No matter how many goals you set up in Google Analytics, it won’t mean much if you have zero insight into how your visitors are reaching those goals.As part of your overarching benchmarking process, you need to be able to track user movements across your site THE IMPORTANCE OF RESPONSIVE WEB DESIGN There are several tactics for increasing load times, and implementing a responsive site design is one of them. Responsive sites are much faster than non-responsive sites, which means your visitors are less likely to give up on you. 3. It’s great for search engine optimization (SEO). Google rewards responsive sites with better searchengine
HOW TO BENCHMARK YOUR DIGITAL MARKETING How do you know if you're getting a return on investment for your digital marketing efforts? Benchmarking! Leveraging this tool allows you to identify new opportunities, understand customer needs, and accurately monitor the efficacy of your strategy. Click to learn how to benchmark your digital marketing strategy. HOW TO SET UP CONVERSION TRACKING FOR FORM 1. Identify the Form ID. To set up form submission tracking, first identify the ID of the form you’d like to track. You can do this by right-clicking on the form and selecting “inspect.”. This will bring up a window of code, where you can find the form ID. In the following example, you’ll see that “gform_7” is the ID of thecontact
DOES MY WEBSITE NEED AN SSL CERTIFICATE? A secure sockets layer (SSL) certificate creates a secure, encrypted connection between your web server and your site visitors. SSL certificates have been around for years as integral components of ecommerce operations and any website that involves usernames and passwords. SSL certificates are strongly recommended for all sites,regardless of
SOUTHERN WEB KNOWLEDGE BASESOUTHERN WEB DEVELOPERSOUTHERN WEB LLCSOUTHERN ADVENTIST UNIVERSITY WEBMAILSOUTHERN MY ACCESSTEXASSOUTHERN WEB PORTAL
Common questions and support documentation. Search UNDERSTANDING GOOGLE ANALYTICS ACQUISITION As important as it is to know who comprises your audience, it’s equally important to know how your audience finds your website. To do this, we’ll take a look at Google Analytics Acquisition information, showing how visitors arrived on your website. Acquisition is broken down into 10 sub-categories: Social and Search Engine Optimization. HOW TO FIND FREE STOCK PHOTOGRAPHY FOR YOUR WEBSITE Photography is powerful, but it can get pricey. Luckily, there is a growing number of free image options that will allow you to have gorgeous imagery without blowing your budget. In this blog, we share a few of our favorite free stock photography sites, and explain how Creative Commons works. HOW TO RESPOND TO POSITIVE & NEGATIVE ONLINE REVIEWS Don’t respond immediately. If a review is particularly harsh (or unfair!), there may be an urge to clap back immediately, but this is almost always a terrible idea. Instead, take a deep breath and stay calm. Depending on the severity or tone of the review, you may want to step away from your computer and go for a walk. HOW MUCH DOES A WEBSITE LIKE FACEBOOK COST? Website development costs are just one of the expenses in your website success plan. Great websites have fantastic marketing plans behind it. Expedia spends $800,000,000.00 on advertising their site each year and Amazon spends nearly twice that amount. HOW TO TRACK USER MOVEMENTS ON YOUR SITE Ralph Waldo Emerson once said, “life is a journey, not a destination,” and the same applies to conversion rate optimization (CRO). No matter how many goals you set up in Google Analytics, it won’t mean much if you have zero insight into how your visitors are reaching those goals.As part of your overarching benchmarking process, you need to be able to track user movements across your site THE IMPORTANCE OF RESPONSIVE WEB DESIGN There are several tactics for increasing load times, and implementing a responsive site design is one of them. Responsive sites are much faster than non-responsive sites, which means your visitors are less likely to give up on you. 3. It’s great for search engine optimization (SEO). Google rewards responsive sites with better searchengine
HOW TO BENCHMARK YOUR DIGITAL MARKETING How do you know if you're getting a return on investment for your digital marketing efforts? Benchmarking! Leveraging this tool allows you to identify new opportunities, understand customer needs, and accurately monitor the efficacy of your strategy. Click to learn how to benchmark your digital marketing strategy. HOW TO SET UP CONVERSION TRACKING FOR FORM 1. Identify the Form ID. To set up form submission tracking, first identify the ID of the form you’d like to track. You can do this by right-clicking on the form and selecting “inspect.”. This will bring up a window of code, where you can find the form ID. In the following example, you’ll see that “gform_7” is the ID of thecontact
DOES MY WEBSITE NEED AN SSL CERTIFICATE? A secure sockets layer (SSL) certificate creates a secure, encrypted connection between your web server and your site visitors. SSL certificates have been around for years as integral components of ecommerce operations and any website that involves usernames and passwords. SSL certificates are strongly recommended for all sites,regardless of
SOUTHERN WEB KNOWLEDGE BASESOUTHERN WEB DEVELOPERSOUTHERN WEB LLCSOUTHERN ADVENTIST UNIVERSITY WEBMAILSOUTHERN MY ACCESSTEXASSOUTHERN WEB PORTAL
Common questions and support documentation. Search UNDERSTANDING GOOGLE ANALYTICS ACQUISITION As important as it is to know who comprises your audience, it’s equally important to know how your audience finds your website. To do this, we’ll take a look at Google Analytics Acquisition information, showing how visitors arrived on your website. Acquisition is broken down into 10 sub-categories: Social and Search Engine Optimization. HOW TO FIND FREE STOCK PHOTOGRAPHY FOR YOUR WEBSITE Photography is powerful, but it can get pricey. Luckily, there is a growing number of free image options that will allow you to have gorgeous imagery without blowing your budget. In this blog, we share a few of our favorite free stock photography sites, and explain how Creative Commons works. HOW TO RESPOND TO POSITIVE & NEGATIVE ONLINE REVIEWS Don’t respond immediately. If a review is particularly harsh (or unfair!), there may be an urge to clap back immediately, but this is almost always a terrible idea. Instead, take a deep breath and stay calm. Depending on the severity or tone of the review, you may want to step away from your computer and go for a walk. HOW MUCH DOES A WEBSITE LIKE FACEBOOK COST? Website development costs are just one of the expenses in your website success plan. Great websites have fantastic marketing plans behind it. Expedia spends $800,000,000.00 on advertising their site each year and Amazon spends nearly twice that amount. HOW OFTEN SHOULD I REDESIGN MY SITE? In the decades since I began working in the web development and digital marketing industry, I’ve received many inquiries from people who are considering hiring a web design agency.One of the most common questions I’m asked is: DOES MY WEBSITE NEED AN SSL CERTIFICATE? A secure sockets layer (SSL) certificate creates a secure, encrypted connection between your web server and your site visitors. SSL certificates have been around for years as integral components of ecommerce operations and any website that involves usernames and passwords. SSL certificates are strongly recommended for all sites,regardless of
HOW TO FIND FREE STOCK PHOTOGRAPHY FOR YOUR WEBSITE Photography is powerful, but it can get pricey. Luckily, there is a growing number of free image options that will allow you to have gorgeous imagery without blowing your budget. In this blog, we share a few of our favorite free stock photography sites, and explain how Creative Commons works. HOW TO GET STARTED WITH GOOGLE TAG MANAGER Google Tag Manager is a powerful tracking platform that is remarkably easy to use without help from a developer. Ready to get started? Here is a step-by-step process for (a) creating your Google Tag Manager account, and (b) linking your Google Tag Manager and Google Analytics accounts together with an 'All Pages' tag. SEO ISN'T ENOUGH—YOU ALSO NEED A CRO STRATEGY “SEO is merely the tip of the digital marketing iceberg.” Search engine optimization (SEO) is the bread and butter of any smart digital marketing plan, but it shouldn’t be the only thing you’re doing. GOOGLE BEACONS & LOCAL SEO: WHAT BUSINESSES NEED TO KNOW If your business has ever used Google’s advertising services or location extensions for local SEO, you might have recently received a strange package from Google containing an unusual, suspicious-looking device.Relax — Google isn’t trying to spy on you or track you.DIGITAL PRODUCTS
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ARE YOU OPTIMIZING YOUR BUSINESS FOR VOICE SEARCH More than half of all searches come from mobile devices, and at least 20 percent of those queries are voice-initiated. As more people adopt this technology, it’s safe to say that we’re only seeing the tip of the voice-activated iceberg. Here are a few tips for 5 TIPS FOR PASSING THE 2017 GOOGLE ANALYTICS IQ EXAM I know there are plenty of other people out there who are stressing out about the certification process, so in the spirit of digital camaraderie, I’d like to share five tips for preparing for the Google Analytics Individual Qualification Exam: 1. Take advantage of the exam study guides. The single most valuable resource for anyonelooking to
HOW TO SET UP CONVERSION TRACKING FOR DIGITAL DOWNLOADS If you regularly produce high-value assets such as white papers or infographics, it’s critical to track your return on investment. To find out how and when your users are downloading your files, you can set up conversion tracking for these downloadable items in Google TagManager.
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