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ABOUT US | SMARTERHQ SmarterHQ is changing the way brands connect with their customers. SmarterHQ launched in 2010, after our co-founders (a marketer and a data scientist) met by chance at a web analytics conference. A few hours later, they wrote down their idea on the back of a napkin: to apply machine learning to marketing decisions in ways no one had donebefore.
CUSTOMERS | SMARTERHQ These customers have a 97.5% form abandonment rate, and that continues to increase. Behavioral marketing allows marketers to automate responsive emails and website triggers that are based on real-time activity. "Beware of flashy sales pitches from their competitors, I went through four different options before deciding on SmarterHQ. RETAIL MARKETING STRATEGIES TO PRIORITIZE DURING COVID-19 Here are a few of our top recommendations to combat some of the changes—to your site traffic, customer buying behavior and engagement, inventory stock levels—happening right now. Many of the core strategies and further campaign details can be found in our Retail Playbook. 1. Leverage in-store data to move customers online. WEBSITE PERSONALIZATION PLAYBOOK 90% of consumers are willing to share behavioral data for a cheaper and easier brand experience, and they prefer brands to provide personalization on their website and emails over anywhere else. Unfortunately, expanding these strategies to your site and executing dynamic web content is 26 ESSENTIAL PERSONALIZATION STATS FOR 2020 The top five benefits of personalization include increased visitor engagement (55%), improved customer experience (55%), improved brand perception (39%), increased conversion rates (51%) and increased lead generation and customer acquisition (46%) ( source ). 26. Brand loyalty among millennials increases by 28% on average if they receive HOW TO CREATE SUCCESSFUL ARTIFICIAL INTELLIGENCE (AI) MODELS For the self-starters and companies that want to build models themselves, coding the machine learning approaches, including data preparation and model building, can be done in programming languages. The most popular are general purpose languages such as Python and R, database languages like SQL, and for some, analytics languages likeSAS and
LEADING CROSS-CHANNEL PERSONALIZATION PLATFORM Wunderkind, the leader in delivering one-to-one messages at unmatched scale, is acquiring SmarterHQ so marketers can unlock more revenue than ever before across SMS and email. LEADING CROSS-CHANNEL PERSONALIZATION PLATFORM Unify engagement across devices & channels. Our platform is built on a CDP infrastructure with customer identity resolution at its core, allowing us to collect and connect key online and offline data into a single unified view of a customer regardless of where they interact. Segment based on real-time & PLATFORM FEATURES AND CAPABILITIES By partnering with the best of breed in marketing technology, you’ll be able to access all of the existing data sources at your fingertips and easily create personalized B2C experiences through your current marketing channels—without having to bug your IT team or other departments. SmarterHQ is CCPA + GDPR + SOC 2 Type II compliant. LEADING CROSS-CHANNEL PERSONALIZATION PLATFORM Leading Cross-Channel Personalization Platform | SmarterHQ. 2020 Retail + Travel Predictions: Where to Go From Here. Predictive Marketing Playbook. Pivoting to eCommerce-Only Marketing During COVID-19. Website Personalization Playbook. WEBINAR: CCPA Compliance for Marketers. GUIDE: A Marketer’s Guide to CCPA Compliance. 6Personalized
ABOUT US | SMARTERHQ SmarterHQ is changing the way brands connect with their customers. SmarterHQ launched in 2010, after our co-founders (a marketer and a data scientist) met by chance at a web analytics conference. A few hours later, they wrote down their idea on the back of a napkin: to apply machine learning to marketing decisions in ways no one had donebefore.
CUSTOMERS | SMARTERHQ These customers have a 97.5% form abandonment rate, and that continues to increase. Behavioral marketing allows marketers to automate responsive emails and website triggers that are based on real-time activity. "Beware of flashy sales pitches from their competitors, I went through four different options before deciding on SmarterHQ. RETAIL MARKETING STRATEGIES TO PRIORITIZE DURING COVID-19 Here are a few of our top recommendations to combat some of the changes—to your site traffic, customer buying behavior and engagement, inventory stock levels—happening right now. Many of the core strategies and further campaign details can be found in our Retail Playbook. 1. Leverage in-store data to move customers online. WEBSITE PERSONALIZATION PLAYBOOK 90% of consumers are willing to share behavioral data for a cheaper and easier brand experience, and they prefer brands to provide personalization on their website and emails over anywhere else. Unfortunately, expanding these strategies to your site and executing dynamic web content is 26 ESSENTIAL PERSONALIZATION STATS FOR 2020 The top five benefits of personalization include increased visitor engagement (55%), improved customer experience (55%), improved brand perception (39%), increased conversion rates (51%) and increased lead generation and customer acquisition (46%) ( source ). 26. Brand loyalty among millennials increases by 28% on average if they receive HOW TO CREATE SUCCESSFUL ARTIFICIAL INTELLIGENCE (AI) MODELS For the self-starters and companies that want to build models themselves, coding the machine learning approaches, including data preparation and model building, can be done in programming languages. The most popular are general purpose languages such as Python and R, database languages like SQL, and for some, analytics languages likeSAS and
LEADING CROSS-CHANNEL PERSONALIZATION PLATFORM Wunderkind, the leader in delivering one-to-one messages at unmatched scale, is acquiring SmarterHQ so marketers can unlock more revenue than ever before across SMS and email. LEADING CROSS-CHANNEL PERSONALIZATION PLATFORM Leading Cross-Channel Personalization Platform | SmarterHQ. 2020 Retail + Travel Predictions: Where to Go From Here. Predictive Marketing Playbook. Pivoting to eCommerce-Only Marketing During COVID-19. Website Personalization Playbook. WEBINAR: CCPA Compliance for Marketers. GUIDE: A Marketer’s Guide to CCPA Compliance. 6Personalized
CUSTOMERS | SMARTERHQ Customers looking to book a vacation are not immune to distractions: they abandon bookings 82% of the time. Frequently, travel and hospitality brands target customers in the very last stage of the booking process but that makes it difficult to uniquely interact with customers to educate and inform prior to LEADING CROSS-CHANNEL PERSONALIZATION PLATFORM The Final Showdown: December 2020 Holiday Marketing Analysis. Ah, the post-holiday relief. The calm after the storm. The stiff drink after a long day. The busiest time of year has come to a close for shoppers and retailers alike, and now that we have some distance, let’s recap what went down in the final month of the holiday season. SMARTERHQ ANNOUNCES THE LAUNCH OF SMARTER PREDICTIONS INDIANAPOLIS, IN – May 20, 2020 – Today SmarterHQ announced the launch of Smarter Predictions, allowing marketers to execute machine learning and modeled campaigns across all of their data and communication channels. Smarter Predictions give brands the insights and ability to accurately anticipate a customer’s next move and power the most relevant, high-conversion messages directly in COVID-19: HOW TOP TRAVEL BRANDS ARE STAYING TOP OF MIND Travel & Hospitality + COVID-19: How Top Brands Are Staying Top of Mind. It could be argued that no industry has been hit as hard by the COVID-19 pandemic as the travel and hospitality industry. With travel strongly discouraged and in many cases even banned, airlines, hotels, cruise lines, and tourism have had to adjust their operations, staff PRIVACY AND PERSONALIZATION REPORT Consumers across every industry have started sending mixed signals to brands about privacy and personalization. For example, 79% of consumers surveyed in this report believe companies know too much about them, yet 90% are willing to share behavioral data for a cheaper and easier brand experience. MARKETERS ARE ON A MISSION: THE STATE OF B2C MARKETING 95% of consumers admit to doing other things while shopping. Hyperconnectivity and hyper distraction are at an all-time high, making it even harder for brands to compete. So how do today’s marketers plan to cut through the noise, effectively connect with consumers, and ultimately increase TOP 5 MILLENNIAL FRUSTRATIONS & HOW TO COMBAT THEM 1. 74% say “Brands send me too many emails”. The number one reason millennials are frustrated with their brand experiences: too many marketing emails. That’s no surprise considering a record 281 billion brand emails were sent per day in 2018. Instead, millennials would rather receive one to three emails per month that are tailoredto
MILLENNIALS: WHERE THEY SHOP, HOW THEY SHOP, WHY IT The largest living generation, a body of digital natives, a population associated with communications, media and technology: millennials are reshaping the economy and how companies conduct business with consumers. For retailers, this means an entirely different landscape between marketers and THE AMAZON REPORT: CONSUMERS SHARE HOW BRANDS CAN WIN Marketers are constantly looking for new ways to mimic Amazon’s approach, so SmarterHQ took it to the streets and asked shoppers what they think the brand does so well. In The Amazon Report: Consumers Share how Brands Can Win Them Back, we found critical trends that should give your brand the armor to increase customer loyalty andrevenue
LEADING CROSS-CHANNEL PERSONALIZATION PLATFORM Unify engagement across devices & channels. Our platform is built on a CDP infrastructure with customer identity resolution at its core, allowing us to collect and connect key online and offline data into a single unified view of a customer regardless of where they interact. Segment based on real-time & PLATFORM FEATURES AND CAPABILITIES By partnering with the best of breed in marketing technology, you’ll be able to access all of the existing data sources at your fingertips and easily create personalized B2C experiences through your current marketing channels—without having to bug your IT team or other departments. SmarterHQ is CCPA + GDPR + SOC 2 Type II compliant. LEADING CROSS-CHANNEL PERSONALIZATION PLATFORM Leading Cross-Channel Personalization Platform | SmarterHQ. 2020 Retail + Travel Predictions: Where to Go From Here. Predictive Marketing Playbook. Pivoting to eCommerce-Only Marketing During COVID-19. Website Personalization Playbook. WEBINAR: CCPA Compliance for Marketers. GUIDE: A Marketer’s Guide to CCPA Compliance. 6Personalized
ABOUT US | SMARTERHQ SmarterHQ is changing the way brands connect with their customers. SmarterHQ launched in 2010, after our co-founders (a marketer and a data scientist) met by chance at a web analytics conference. A few hours later, they wrote down their idea on the back of a napkin: to apply machine learning to marketing decisions in ways no one had donebefore.
WEBSITE PERSONALIZATION PLAYBOOK 90% of consumers are willing to share behavioral data for a cheaper and easier brand experience, and they prefer brands to provide personalization on their website and emails over anywhere else. Unfortunately, expanding these strategies to your site and executing dynamic web content is 26 ESSENTIAL PERSONALIZATION STATS FOR 2020 The top five benefits of personalization include increased visitor engagement (55%), improved customer experience (55%), improved brand perception (39%), increased conversion rates (51%) and increased lead generation and customer acquisition (46%) ( source ). 26. Brand loyalty among millennials increases by 28% on average if they receive HOW TO CREATE SUCCESSFUL ARTIFICIAL INTELLIGENCE (AI) MODELS For the self-starters and companies that want to build models themselves, coding the machine learning approaches, including data preparation and model building, can be done in programming languages. The most popular are general purpose languages such as Python and R, database languages like SQL, and for some, analytics languages likeSAS and
LEADING CROSS-CHANNEL PERSONALIZATION PLATFORM Wunderkind, the leader in delivering one-to-one messages at unmatched scale, is acquiring SmarterHQ so marketers can unlock more revenue than ever before across SMS and email. TOP 4 RETAIL PRIORITIES OF 2019 1. Omnichannel. Omnichannel initiatives are highest on retailers’ to-do lists as shoppers continue to blur the lines between channels, touchpoints, and devices. Today’s consumers favor both in-store and digital experiences: 72% say they still frequent brick and mortar more than other channels, yet online shopping sales were reported in TOP 5 MILLENNIAL FRUSTRATIONS & HOW TO COMBAT THEM 1. 74% say “Brands send me too many emails”. The number one reason millennials are frustrated with their brand experiences: too many marketing emails. That’s no surprise considering a record 281 billion brand emails were sent per day in 2018. Instead, millennials would rather receive one to three emails per month that are tailoredto
LEADING CROSS-CHANNEL PERSONALIZATION PLATFORM Unify engagement across devices & channels. Our platform is built on a CDP infrastructure with customer identity resolution at its core, allowing us to collect and connect key online and offline data into a single unified view of a customer regardless of where they interact. Segment based on real-time & PLATFORM FEATURES AND CAPABILITIES By partnering with the best of breed in marketing technology, you’ll be able to access all of the existing data sources at your fingertips and easily create personalized B2C experiences through your current marketing channels—without having to bug your IT team or other departments. SmarterHQ is CCPA + GDPR + SOC 2 Type II compliant. LEADING CROSS-CHANNEL PERSONALIZATION PLATFORM Leading Cross-Channel Personalization Platform | SmarterHQ. 2020 Retail + Travel Predictions: Where to Go From Here. Predictive Marketing Playbook. Pivoting to eCommerce-Only Marketing During COVID-19. Website Personalization Playbook. WEBINAR: CCPA Compliance for Marketers. GUIDE: A Marketer’s Guide to CCPA Compliance. 6Personalized
ABOUT US | SMARTERHQ SmarterHQ is changing the way brands connect with their customers. SmarterHQ launched in 2010, after our co-founders (a marketer and a data scientist) met by chance at a web analytics conference. A few hours later, they wrote down their idea on the back of a napkin: to apply machine learning to marketing decisions in ways no one had donebefore.
WEBSITE PERSONALIZATION PLAYBOOK 90% of consumers are willing to share behavioral data for a cheaper and easier brand experience, and they prefer brands to provide personalization on their website and emails over anywhere else. Unfortunately, expanding these strategies to your site and executing dynamic web content is 26 ESSENTIAL PERSONALIZATION STATS FOR 2020 The top five benefits of personalization include increased visitor engagement (55%), improved customer experience (55%), improved brand perception (39%), increased conversion rates (51%) and increased lead generation and customer acquisition (46%) ( source ). 26. Brand loyalty among millennials increases by 28% on average if they receive HOW TO CREATE SUCCESSFUL ARTIFICIAL INTELLIGENCE (AI) MODELS For the self-starters and companies that want to build models themselves, coding the machine learning approaches, including data preparation and model building, can be done in programming languages. The most popular are general purpose languages such as Python and R, database languages like SQL, and for some, analytics languages likeSAS and
LEADING CROSS-CHANNEL PERSONALIZATION PLATFORM Wunderkind, the leader in delivering one-to-one messages at unmatched scale, is acquiring SmarterHQ so marketers can unlock more revenue than ever before across SMS and email. TOP 4 RETAIL PRIORITIES OF 2019 1. Omnichannel. Omnichannel initiatives are highest on retailers’ to-do lists as shoppers continue to blur the lines between channels, touchpoints, and devices. Today’s consumers favor both in-store and digital experiences: 72% say they still frequent brick and mortar more than other channels, yet online shopping sales were reported in TOP 5 MILLENNIAL FRUSTRATIONS & HOW TO COMBAT THEM 1. 74% say “Brands send me too many emails”. The number one reason millennials are frustrated with their brand experiences: too many marketing emails. That’s no surprise considering a record 281 billion brand emails were sent per day in 2018. Instead, millennials would rather receive one to three emails per month that are tailoredto
ABOUT US | SMARTERHQ SmarterHQ is changing the way brands connect with their customers. SmarterHQ launched in 2010, after our co-founders (a marketer and a data scientist) met by chance at a web analytics conference. A few hours later, they wrote down their idea on the back of a napkin: to apply machine learning to marketing decisions in ways no one had donebefore.
CUSTOMERS | SMARTERHQ Customers looking to book a vacation are not immune to distractions: they abandon bookings 82% of the time. Frequently, travel and hospitality brands target customers in the very last stage of the booking process but that makes it difficult to uniquely interact with customers to educate and inform prior to LEADING CROSS-CHANNEL PERSONALIZATION PLATFORM The Final Showdown: December 2020 Holiday Marketing Analysis. Ah, the post-holiday relief. The calm after the storm. The stiff drink after a long day. The busiest time of year has come to a close for shoppers and retailers alike, and now that we have some distance, let’s recap what went down in the final month of the holiday season. RETAIL MARKETING STRATEGIES TO PRIORITIZE DURING COVID-19 Here are a few of our top recommendations to combat some of the changes—to your site traffic, customer buying behavior and engagement, inventory stock levels—happening right now. Many of the core strategies and further campaign details can be found in our Retail Playbook. 1. Leverage in-store data to move customers online. COVID-19: HOW TOP TRAVEL BRANDS ARE STAYING TOP OF MIND Travel & Hospitality + COVID-19: How Top Brands Are Staying Top of Mind. It could be argued that no industry has been hit as hard by the COVID-19 pandemic as the travel and hospitality industry. With travel strongly discouraged and in many cases even banned, airlines, hotels, cruise lines, and tourism have had to adjust their operations, staff POLL: RETAILERS SHARE MARKETING STRATEGIES DURING COVID-19 Last week, our VP of Client Services Kara Holthaus hosted a webinar to help retailers think through their digital campaigns and messaging during COVID-19. Some of the largest brands that have had to close their physical stores and rely on eCommerce-only marketing joined us and shared their own strategies and concerns via a live audience poll. PRIVACY AND PERSONALIZATION REPORT Consumers across every industry have started sending mixed signals to brands about privacy and personalization. For example, 79% of consumers surveyed in this report believe companies know too much about them, yet 90% are willing to share behavioral data for a cheaper and easier brand experience. SAM'S CLUB SUCCESS STORY Sam’s Club provides the most relevant recommendations and up-to-date product information to each member at time of open. Sam’s Club ditched their manual campaign process and reduced email production time from 14 hours to under 4 hours. Movable Ink and SmarterHQ’s combined capabilities help Sam’s Club achieve their personalizationgoals.
LEISURE TRAVEL: PERSONALIZING TO GEN X AND BABY BOOMERS 2. Send messaging upfunnel, as booking consideration periods are low. Another recommendation for targeting personalization to Baby Boomers and Gen X: send them messages earlier in the booking funnel. Older generations spend less time exploring different options when making their travel plans, so being proactive with in-the-moment messaging iskey.
HOW DSW CREATES COMPELLING OMNICHANNEL EXPERIENCES How DSW Creates Compelling Omnichannel Experiences. Since opening their first store in the early ‘90s, DSW has become a leading footwear and accessories retailer with over 550 stores in the U.S. and Canada and a strong digital presence. Over the years, retail’s constant innovation and competition has left other discount shoebrands (ie.
LEADING CROSS-CHANNEL PERSONALIZATION PLATFORM Unify engagement across devices & channels. Our platform is built on a CDP infrastructure with customer identity resolution at its core, allowing us to collect and connect key online and offline data into a single unified view of a customer regardless of where they interact. Segment based on real-time & PLATFORM FEATURES AND CAPABILITIES By partnering with the best of breed in marketing technology, you’ll be able to access all of the existing data sources at your fingertips and easily create personalized B2C experiences through your current marketing channels—without having to bug your IT team or other departments. SmarterHQ is CCPA + GDPR + SOC 2 Type II compliant. LEADING CROSS-CHANNEL PERSONALIZATION PLATFORM Leading Cross-Channel Personalization Platform | SmarterHQ. 2020 Retail + Travel Predictions: Where to Go From Here. Predictive Marketing Playbook. Pivoting to eCommerce-Only Marketing During COVID-19. Website Personalization Playbook. WEBINAR: CCPA Compliance for Marketers. GUIDE: A Marketer’s Guide to CCPA Compliance. 6Personalized
ABOUT US | SMARTERHQ SmarterHQ is changing the way brands connect with their customers. SmarterHQ launched in 2010, after our co-founders (a marketer and a data scientist) met by chance at a web analytics conference. A few hours later, they wrote down their idea on the back of a napkin: to apply machine learning to marketing decisions in ways no one had donebefore.
WEBSITE PERSONALIZATION PLAYBOOK 90% of consumers are willing to share behavioral data for a cheaper and easier brand experience, and they prefer brands to provide personalization on their website and emails over anywhere else. Unfortunately, expanding these strategies to your site and executing dynamic web content is 26 ESSENTIAL PERSONALIZATION STATS FOR 2020 The top five benefits of personalization include increased visitor engagement (55%), improved customer experience (55%), improved brand perception (39%), increased conversion rates (51%) and increased lead generation and customer acquisition (46%) ( source ). 26. Brand loyalty among millennials increases by 28% on average if they receive LEADING CROSS-CHANNEL PERSONALIZATION PLATFORM Wunderkind, the leader in delivering one-to-one messages at unmatched scale, is acquiring SmarterHQ so marketers can unlock more revenue than ever before across SMS and email. HOW TO CREATE SUCCESSFUL ARTIFICIAL INTELLIGENCE (AI) MODELS For the self-starters and companies that want to build models themselves, coding the machine learning approaches, including data preparation and model building, can be done in programming languages. The most popular are general purpose languages such as Python and R, database languages like SQL, and for some, analytics languages likeSAS and
TOP 4 RETAIL PRIORITIES OF 2019 1. Omnichannel. Omnichannel initiatives are highest on retailers’ to-do lists as shoppers continue to blur the lines between channels, touchpoints, and devices. Today’s consumers favor both in-store and digital experiences: 72% say they still frequent brick and mortar more than other channels, yet online shopping sales were reported in TOP 5 MILLENNIAL FRUSTRATIONS & HOW TO COMBAT THEM 1. 74% say “Brands send me too many emails”. The number one reason millennials are frustrated with their brand experiences: too many marketing emails. That’s no surprise considering a record 281 billion brand emails were sent per day in 2018. Instead, millennials would rather receive one to three emails per month that are tailoredto
LEADING CROSS-CHANNEL PERSONALIZATION PLATFORM Unify engagement across devices & channels. Our platform is built on a CDP infrastructure with customer identity resolution at its core, allowing us to collect and connect key online and offline data into a single unified view of a customer regardless of where they interact. Segment based on real-time & PLATFORM FEATURES AND CAPABILITIES By partnering with the best of breed in marketing technology, you’ll be able to access all of the existing data sources at your fingertips and easily create personalized B2C experiences through your current marketing channels—without having to bug your IT team or other departments. SmarterHQ is CCPA + GDPR + SOC 2 Type II compliant. LEADING CROSS-CHANNEL PERSONALIZATION PLATFORM Leading Cross-Channel Personalization Platform | SmarterHQ. 2020 Retail + Travel Predictions: Where to Go From Here. Predictive Marketing Playbook. Pivoting to eCommerce-Only Marketing During COVID-19. Website Personalization Playbook. WEBINAR: CCPA Compliance for Marketers. GUIDE: A Marketer’s Guide to CCPA Compliance. 6Personalized
ABOUT US | SMARTERHQ SmarterHQ is changing the way brands connect with their customers. SmarterHQ launched in 2010, after our co-founders (a marketer and a data scientist) met by chance at a web analytics conference. A few hours later, they wrote down their idea on the back of a napkin: to apply machine learning to marketing decisions in ways no one had donebefore.
WEBSITE PERSONALIZATION PLAYBOOK 90% of consumers are willing to share behavioral data for a cheaper and easier brand experience, and they prefer brands to provide personalization on their website and emails over anywhere else. Unfortunately, expanding these strategies to your site and executing dynamic web content is 26 ESSENTIAL PERSONALIZATION STATS FOR 2020 The top five benefits of personalization include increased visitor engagement (55%), improved customer experience (55%), improved brand perception (39%), increased conversion rates (51%) and increased lead generation and customer acquisition (46%) ( source ). 26. Brand loyalty among millennials increases by 28% on average if they receive LEADING CROSS-CHANNEL PERSONALIZATION PLATFORM Wunderkind, the leader in delivering one-to-one messages at unmatched scale, is acquiring SmarterHQ so marketers can unlock more revenue than ever before across SMS and email. HOW TO CREATE SUCCESSFUL ARTIFICIAL INTELLIGENCE (AI) MODELS For the self-starters and companies that want to build models themselves, coding the machine learning approaches, including data preparation and model building, can be done in programming languages. The most popular are general purpose languages such as Python and R, database languages like SQL, and for some, analytics languages likeSAS and
TOP 4 RETAIL PRIORITIES OF 2019 1. Omnichannel. Omnichannel initiatives are highest on retailers’ to-do lists as shoppers continue to blur the lines between channels, touchpoints, and devices. Today’s consumers favor both in-store and digital experiences: 72% say they still frequent brick and mortar more than other channels, yet online shopping sales were reported in TOP 5 MILLENNIAL FRUSTRATIONS & HOW TO COMBAT THEM 1. 74% say “Brands send me too many emails”. The number one reason millennials are frustrated with their brand experiences: too many marketing emails. That’s no surprise considering a record 281 billion brand emails were sent per day in 2018. Instead, millennials would rather receive one to three emails per month that are tailoredto
ABOUT US | SMARTERHQ SmarterHQ is changing the way brands connect with their customers. SmarterHQ launched in 2010, after our co-founders (a marketer and a data scientist) met by chance at a web analytics conference. A few hours later, they wrote down their idea on the back of a napkin: to apply machine learning to marketing decisions in ways no one had donebefore.
LEADING CROSS-CHANNEL PERSONALIZATION PLATFORM The Final Showdown: December 2020 Holiday Marketing Analysis. Ah, the post-holiday relief. The calm after the storm. The stiff drink after a long day. The busiest time of year has come to a close for shoppers and retailers alike, and now that we have some distance, let’s recap what went down in the final month of the holiday season. CUSTOMERS | SMARTERHQ Customers looking to book a vacation are not immune to distractions: they abandon bookings 82% of the time. Frequently, travel and hospitality brands target customers in the very last stage of the booking process but that makes it difficult to uniquely interact with customers to educate and inform prior to RETAIL MARKETING STRATEGIES TO PRIORITIZE DURING COVID-19 Here are a few of our top recommendations to combat some of the changes—to your site traffic, customer buying behavior and engagement, inventory stock levels—happening right now. Many of the core strategies and further campaign details can be found in our Retail Playbook. 1. Leverage in-store data to move customers online. COVID-19: HOW TOP TRAVEL BRANDS ARE STAYING TOP OF MIND Travel & Hospitality + COVID-19: How Top Brands Are Staying Top of Mind. It could be argued that no industry has been hit as hard by the COVID-19 pandemic as the travel and hospitality industry. With travel strongly discouraged and in many cases even banned, airlines, hotels, cruise lines, and tourism have had to adjust their operations, staff POLL: RETAILERS SHARE MARKETING STRATEGIES DURING COVID-19 Last week, our VP of Client Services Kara Holthaus hosted a webinar to help retailers think through their digital campaigns and messaging during COVID-19. Some of the largest brands that have had to close their physical stores and rely on eCommerce-only marketing joined us and shared their own strategies and concerns via a live audience poll. PRIVACY AND PERSONALIZATION REPORT Consumers across every industry have started sending mixed signals to brands about privacy and personalization. For example, 79% of consumers surveyed in this report believe companies know too much about them, yet 90% are willing to share behavioral data for a cheaper and easier brand experience. SAM'S CLUB SUCCESS STORY Sam’s Club provides the most relevant recommendations and up-to-date product information to each member at time of open. Sam’s Club ditched their manual campaign process and reduced email production time from 14 hours to under 4 hours. Movable Ink and SmarterHQ’s combined capabilities help Sam’s Club achieve their personalizationgoals.
LEISURE TRAVEL: PERSONALIZING TO GEN X AND BABY BOOMERS 2. Send messaging upfunnel, as booking consideration periods are low. Another recommendation for targeting personalization to Baby Boomers and Gen X: send them messages earlier in the booking funnel. Older generations spend less time exploring different options when making their travel plans, so being proactive with in-the-moment messaging iskey.
HOW DSW CREATES COMPELLING OMNICHANNEL EXPERIENCES How DSW Creates Compelling Omnichannel Experiences. Since opening their first store in the early ‘90s, DSW has become a leading footwear and accessories retailer with over 550 stores in the U.S. and Canada and a strong digital presence. Over the years, retail’s constant innovation and competition has left other discount shoebrands (ie.
LEADING CROSS-CHANNEL PERSONALIZATION PLATFORM Unify engagement across devices & channels. Our platform is built on a CDP infrastructure with customer identity resolution at its core, allowing us to collect and connect key online and offline data into a single unified view of a customer regardless of where they interact. Segment based on real-time & PLATFORM FEATURES AND CAPABILITIES By partnering with the best of breed in marketing technology, you’ll be able to access all of the existing data sources at your fingertips and easily create personalized B2C experiences through your current marketing channels—without having to bug your IT team or other departments. SmarterHQ is CCPA + GDPR + SOC 2 Type II compliant. LEADING CROSS-CHANNEL PERSONALIZATION PLATFORM Leading Cross-Channel Personalization Platform | SmarterHQ. 2020 Retail + Travel Predictions: Where to Go From Here. Predictive Marketing Playbook. Pivoting to eCommerce-Only Marketing During COVID-19. Website Personalization Playbook. WEBINAR: CCPA Compliance for Marketers. GUIDE: A Marketer’s Guide to CCPA Compliance. 6Personalized
LEADING CROSS-CHANNEL PERSONALIZATION PLATFORM The Final Showdown: December 2020 Holiday Marketing Analysis. Ah, the post-holiday relief. The calm after the storm. The stiff drink after a long day. The busiest time of year has come to a close for shoppers and retailers alike, and now that we have some distance, let’s recap what went down in the final month of the holiday season. WEBSITE PERSONALIZATION PLAYBOOK 90% of consumers are willing to share behavioral data for a cheaper and easier brand experience, and they prefer brands to provide personalization on their website and emails over anywhere else. Unfortunately, expanding these strategies to your site and executing dynamic web content is 26 ESSENTIAL PERSONALIZATION STATS FOR 2020 The top five benefits of personalization include increased visitor engagement (55%), improved customer experience (55%), improved brand perception (39%), increased conversion rates (51%) and increased lead generation and customer acquisition (46%) ( source ). 26. Brand loyalty among millennials increases by 28% on average if they receive LEADING CROSS-CHANNEL PERSONALIZATION PLATFORM Wunderkind, the leader in delivering one-to-one messages at unmatched scale, is acquiring SmarterHQ so marketers can unlock more revenue than ever before across SMS and email. HOW TO CREATE SUCCESSFUL ARTIFICIAL INTELLIGENCE (AI) MODELSAI INTELLIGENCE 2019AI INTELLIGENCE STOCKTRAINING AI MODELS For the self-starters and companies that want to build models themselves, coding the machine learning approaches, including data preparation and model building, can be done in programming languages. The most popular are general purpose languages such as Python and R, database languages like SQL, and for some, analytics languages likeSAS and
TOP 4 RETAIL PRIORITIES OF 2019 1. Omnichannel. Omnichannel initiatives are highest on retailers’ to-do lists as shoppers continue to blur the lines between channels, touchpoints, and devices. Today’s consumers favor both in-store and digital experiences: 72% say they still frequent brick and mortar more than other channels, yet online shopping sales were reported in TOP 5 MILLENNIAL FRUSTRATIONS & HOW TO COMBAT THEM 1. 74% say “Brands send me too many emails”. The number one reason millennials are frustrated with their brand experiences: too many marketing emails. That’s no surprise considering a record 281 billion brand emails were sent per day in 2018. Instead, millennials would rather receive one to three emails per month that are tailoredto
LEADING CROSS-CHANNEL PERSONALIZATION PLATFORM Unify engagement across devices & channels. Our platform is built on a CDP infrastructure with customer identity resolution at its core, allowing us to collect and connect key online and offline data into a single unified view of a customer regardless of where they interact. Segment based on real-time & PLATFORM FEATURES AND CAPABILITIES By partnering with the best of breed in marketing technology, you’ll be able to access all of the existing data sources at your fingertips and easily create personalized B2C experiences through your current marketing channels—without having to bug your IT team or other departments. SmarterHQ is CCPA + GDPR + SOC 2 Type II compliant. LEADING CROSS-CHANNEL PERSONALIZATION PLATFORM Leading Cross-Channel Personalization Platform | SmarterHQ. 2020 Retail + Travel Predictions: Where to Go From Here. Predictive Marketing Playbook. Pivoting to eCommerce-Only Marketing During COVID-19. Website Personalization Playbook. WEBINAR: CCPA Compliance for Marketers. GUIDE: A Marketer’s Guide to CCPA Compliance. 6Personalized
LEADING CROSS-CHANNEL PERSONALIZATION PLATFORM The Final Showdown: December 2020 Holiday Marketing Analysis. Ah, the post-holiday relief. The calm after the storm. The stiff drink after a long day. The busiest time of year has come to a close for shoppers and retailers alike, and now that we have some distance, let’s recap what went down in the final month of the holiday season. WEBSITE PERSONALIZATION PLAYBOOK 90% of consumers are willing to share behavioral data for a cheaper and easier brand experience, and they prefer brands to provide personalization on their website and emails over anywhere else. Unfortunately, expanding these strategies to your site and executing dynamic web content is 26 ESSENTIAL PERSONALIZATION STATS FOR 2020 The top five benefits of personalization include increased visitor engagement (55%), improved customer experience (55%), improved brand perception (39%), increased conversion rates (51%) and increased lead generation and customer acquisition (46%) ( source ). 26. Brand loyalty among millennials increases by 28% on average if they receive LEADING CROSS-CHANNEL PERSONALIZATION PLATFORM Wunderkind, the leader in delivering one-to-one messages at unmatched scale, is acquiring SmarterHQ so marketers can unlock more revenue than ever before across SMS and email. HOW TO CREATE SUCCESSFUL ARTIFICIAL INTELLIGENCE (AI) MODELSAI INTELLIGENCE 2019AI INTELLIGENCE STOCKTRAINING AI MODELS For the self-starters and companies that want to build models themselves, coding the machine learning approaches, including data preparation and model building, can be done in programming languages. The most popular are general purpose languages such as Python and R, database languages like SQL, and for some, analytics languages likeSAS and
TOP 4 RETAIL PRIORITIES OF 2019 1. Omnichannel. Omnichannel initiatives are highest on retailers’ to-do lists as shoppers continue to blur the lines between channels, touchpoints, and devices. Today’s consumers favor both in-store and digital experiences: 72% say they still frequent brick and mortar more than other channels, yet online shopping sales were reported in TOP 5 MILLENNIAL FRUSTRATIONS & HOW TO COMBAT THEM 1. 74% say “Brands send me too many emails”. The number one reason millennials are frustrated with their brand experiences: too many marketing emails. That’s no surprise considering a record 281 billion brand emails were sent per day in 2018. Instead, millennials would rather receive one to three emails per month that are tailoredto
ABOUT US | SMARTERHQ SmarterHQ is changing the way brands connect with their customers. SmarterHQ launched in 2010, after our co-founders (a marketer and a data scientist) met by chance at a web analytics conference. A few hours later, they wrote down their idea on the back of a napkin: to apply machine learning to marketing decisions in ways no one had donebefore.
LEADING CROSS-CHANNEL PERSONALIZATION PLATFORM The Final Showdown: December 2020 Holiday Marketing Analysis. Ah, the post-holiday relief. The calm after the storm. The stiff drink after a long day. The busiest time of year has come to a close for shoppers and retailers alike, and now that we have some distance, let’s recap what went down in the final month of the holiday season. CUSTOMERS | SMARTERHQ Customers looking to book a vacation are not immune to distractions: they abandon bookings 82% of the time. Frequently, travel and hospitality brands target customers in the very last stage of the booking process but that makes it difficult to uniquely interact with customers to educate and inform prior to PREDICTIVE MARKETING PLAYBOOK Brands with an eye for the future are taking personalization to the next level by predicting customer behavior—what a customer wants to achieve and plans to do next, while uncovering and pushing the products, content, and offers driving the most value. We’ve compiled the most RETAIL PERSONALIZATION PLAYBOOK The most effective campaigns to automate for email, push, web, ads, and direct mail. Creative examples, inspiration, and campaign details from top retail brands. Solutions to the top personalization challenges many retailers face today. Tips for getting started with LEISURE TRAVEL REPORT According to the 700+ leisure travelers surveyed in this report, loyalty isn’t really one of them. SmarterHQ asked consumers ages 18-75+ about their leisure travel habits and decision drivers to help marketers better understand their customers and execute the most impactful strategies. IS IN-STORE SHOPPING DEAD? WHAT TODAY'S CONSUMERS WANT We surveyed 1000+ consumers ages 18-65 about their shopping habits and preferences: 72% said they still frequent brick and mortar more than any other channel. Here's what consumers want you to know and how to cater to their channel-shifting ways. In this report, you’ll find: New research about the ways in which consumers are regularly making MILLENNIALS: WHERE THEY SHOP, HOW THEY SHOP, WHY IT The largest living generation, a body of digital natives, a population associated with communications, media and technology: millennials are reshaping the economy and how companies conduct business with consumers. For retailers, this means an entirely different landscape between marketers and LEISURE TRAVEL: PERSONALIZING TO GEN X AND BABY BOOMERS 2. Send messaging upfunnel, as booking consideration periods are low. Another recommendation for targeting personalization to Baby Boomers and Gen X: send them messages earlier in the booking funnel. Older generations spend less time exploring different options when making their travel plans, so being proactive with in-the-moment messaging iskey.
HOW OMNI HOTELS INCREASES BOOKINGS WITH NEXT-LEVEL 61% of travelers begin researching their next trip between one and three months before departure. That leaves a lot of time for heavy browsing, brand comparison, and other distractions—and makes it that much more challenging to keep customers focused and booking with you over anyone else. Omni LEADING CROSS-CHANNEL PERSONALIZATION PLATFORM Unify engagement across devices & channels. Our platform is built on a CDP infrastructure with customer identity resolution at its core, allowing us to collect and connect key online and offline data into a single unified view of a customer regardless of where they interact. Segment based on real-time & PLATFORM FEATURES AND CAPABILITIES By partnering with the best of breed in marketing technology, you’ll be able to access all of the existing data sources at your fingertips and easily create personalized B2C experiences through your current marketing channels—without having to bug your IT team or other departments. SmarterHQ is CCPA + GDPR + SOC 2 Type II compliant. LEADING CROSS-CHANNEL PERSONALIZATION PLATFORM Leading Cross-Channel Personalization Platform | SmarterHQ. 2020 Retail + Travel Predictions: Where to Go From Here. Predictive Marketing Playbook. Pivoting to eCommerce-Only Marketing During COVID-19. Website Personalization Playbook. WEBINAR: CCPA Compliance for Marketers. GUIDE: A Marketer’s Guide to CCPA Compliance. 6Personalized
LEADING CROSS-CHANNEL PERSONALIZATION PLATFORM The Final Showdown: December 2020 Holiday Marketing Analysis. Ah, the post-holiday relief. The calm after the storm. The stiff drink after a long day. The busiest time of year has come to a close for shoppers and retailers alike, and now that we have some distance, let’s recap what went down in the final month of the holiday season. WEBSITE PERSONALIZATION PLAYBOOK 90% of consumers are willing to share behavioral data for a cheaper and easier brand experience, and they prefer brands to provide personalization on their website and emails over anywhere else. Unfortunately, expanding these strategies to your site and executing dynamic web content is 26 ESSENTIAL PERSONALIZATION STATS FOR 2020 The top five benefits of personalization include increased visitor engagement (55%), improved customer experience (55%), improved brand perception (39%), increased conversion rates (51%) and increased lead generation and customer acquisition (46%) ( source ). 26. Brand loyalty among millennials increases by 28% on average if they receive LEADING CROSS-CHANNEL PERSONALIZATION PLATFORM Wunderkind, the leader in delivering one-to-one messages at unmatched scale, is acquiring SmarterHQ so marketers can unlock more revenue than ever before across SMS and email. HOW TO CREATE SUCCESSFUL ARTIFICIAL INTELLIGENCE (AI) MODELSAI INTELLIGENCE 2019AI INTELLIGENCE STOCKTRAINING AI MODELS For the self-starters and companies that want to build models themselves, coding the machine learning approaches, including data preparation and model building, can be done in programming languages. The most popular are general purpose languages such as Python and R, database languages like SQL, and for some, analytics languages likeSAS and
TOP 4 RETAIL PRIORITIES OF 2019 1. Omnichannel. Omnichannel initiatives are highest on retailers’ to-do lists as shoppers continue to blur the lines between channels, touchpoints, and devices. Today’s consumers favor both in-store and digital experiences: 72% say they still frequent brick and mortar more than other channels, yet online shopping sales were reported in TOP 5 MILLENNIAL FRUSTRATIONS & HOW TO COMBAT THEM 1. 74% say “Brands send me too many emails”. The number one reason millennials are frustrated with their brand experiences: too many marketing emails. That’s no surprise considering a record 281 billion brand emails were sent per day in 2018. Instead, millennials would rather receive one to three emails per month that are tailoredto
LEADING CROSS-CHANNEL PERSONALIZATION PLATFORM Unify engagement across devices & channels. Our platform is built on a CDP infrastructure with customer identity resolution at its core, allowing us to collect and connect key online and offline data into a single unified view of a customer regardless of where they interact. Segment based on real-time & PLATFORM FEATURES AND CAPABILITIES By partnering with the best of breed in marketing technology, you’ll be able to access all of the existing data sources at your fingertips and easily create personalized B2C experiences through your current marketing channels—without having to bug your IT team or other departments. SmarterHQ is CCPA + GDPR + SOC 2 Type II compliant. LEADING CROSS-CHANNEL PERSONALIZATION PLATFORM Leading Cross-Channel Personalization Platform | SmarterHQ. 2020 Retail + Travel Predictions: Where to Go From Here. Predictive Marketing Playbook. Pivoting to eCommerce-Only Marketing During COVID-19. Website Personalization Playbook. WEBINAR: CCPA Compliance for Marketers. GUIDE: A Marketer’s Guide to CCPA Compliance. 6Personalized
LEADING CROSS-CHANNEL PERSONALIZATION PLATFORM The Final Showdown: December 2020 Holiday Marketing Analysis. Ah, the post-holiday relief. The calm after the storm. The stiff drink after a long day. The busiest time of year has come to a close for shoppers and retailers alike, and now that we have some distance, let’s recap what went down in the final month of the holiday season. WEBSITE PERSONALIZATION PLAYBOOK 90% of consumers are willing to share behavioral data for a cheaper and easier brand experience, and they prefer brands to provide personalization on their website and emails over anywhere else. Unfortunately, expanding these strategies to your site and executing dynamic web content is 26 ESSENTIAL PERSONALIZATION STATS FOR 2020 The top five benefits of personalization include increased visitor engagement (55%), improved customer experience (55%), improved brand perception (39%), increased conversion rates (51%) and increased lead generation and customer acquisition (46%) ( source ). 26. Brand loyalty among millennials increases by 28% on average if they receive LEADING CROSS-CHANNEL PERSONALIZATION PLATFORM Wunderkind, the leader in delivering one-to-one messages at unmatched scale, is acquiring SmarterHQ so marketers can unlock more revenue than ever before across SMS and email. HOW TO CREATE SUCCESSFUL ARTIFICIAL INTELLIGENCE (AI) MODELSAI INTELLIGENCE 2019AI INTELLIGENCE STOCKTRAINING AI MODELS For the self-starters and companies that want to build models themselves, coding the machine learning approaches, including data preparation and model building, can be done in programming languages. The most popular are general purpose languages such as Python and R, database languages like SQL, and for some, analytics languages likeSAS and
TOP 4 RETAIL PRIORITIES OF 2019 1. Omnichannel. Omnichannel initiatives are highest on retailers’ to-do lists as shoppers continue to blur the lines between channels, touchpoints, and devices. Today’s consumers favor both in-store and digital experiences: 72% say they still frequent brick and mortar more than other channels, yet online shopping sales were reported in TOP 5 MILLENNIAL FRUSTRATIONS & HOW TO COMBAT THEM 1. 74% say “Brands send me too many emails”. The number one reason millennials are frustrated with their brand experiences: too many marketing emails. That’s no surprise considering a record 281 billion brand emails were sent per day in 2018. Instead, millennials would rather receive one to three emails per month that are tailoredto
ABOUT US | SMARTERHQ SmarterHQ is changing the way brands connect with their customers. SmarterHQ launched in 2010, after our co-founders (a marketer and a data scientist) met by chance at a web analytics conference. A few hours later, they wrote down their idea on the back of a napkin: to apply machine learning to marketing decisions in ways no one had donebefore.
LEADING CROSS-CHANNEL PERSONALIZATION PLATFORM The Final Showdown: December 2020 Holiday Marketing Analysis. Ah, the post-holiday relief. The calm after the storm. The stiff drink after a long day. The busiest time of year has come to a close for shoppers and retailers alike, and now that we have some distance, let’s recap what went down in the final month of the holiday season. CUSTOMERS | SMARTERHQ Customers looking to book a vacation are not immune to distractions: they abandon bookings 82% of the time. Frequently, travel and hospitality brands target customers in the very last stage of the booking process but that makes it difficult to uniquely interact with customers to educate and inform prior to PREDICTIVE MARKETING PLAYBOOK Brands with an eye for the future are taking personalization to the next level by predicting customer behavior—what a customer wants to achieve and plans to do next, while uncovering and pushing the products, content, and offers driving the most value. We’ve compiled the most RETAIL PERSONALIZATION PLAYBOOK The most effective campaigns to automate for email, push, web, ads, and direct mail. Creative examples, inspiration, and campaign details from top retail brands. Solutions to the top personalization challenges many retailers face today. Tips for getting started with LEISURE TRAVEL REPORT According to the 700+ leisure travelers surveyed in this report, loyalty isn’t really one of them. SmarterHQ asked consumers ages 18-75+ about their leisure travel habits and decision drivers to help marketers better understand their customers and execute the most impactful strategies. IS IN-STORE SHOPPING DEAD? WHAT TODAY'S CONSUMERS WANT We surveyed 1000+ consumers ages 18-65 about their shopping habits and preferences: 72% said they still frequent brick and mortar more than any other channel. Here's what consumers want you to know and how to cater to their channel-shifting ways. In this report, you’ll find: New research about the ways in which consumers are regularly making MILLENNIALS: WHERE THEY SHOP, HOW THEY SHOP, WHY IT The largest living generation, a body of digital natives, a population associated with communications, media and technology: millennials are reshaping the economy and how companies conduct business with consumers. For retailers, this means an entirely different landscape between marketers and LEISURE TRAVEL: PERSONALIZING TO GEN X AND BABY BOOMERS 2. Send messaging upfunnel, as booking consideration periods are low. Another recommendation for targeting personalization to Baby Boomers and Gen X: send them messages earlier in the booking funnel. Older generations spend less time exploring different options when making their travel plans, so being proactive with in-the-moment messaging iskey.
HOW OMNI HOTELS INCREASES BOOKINGS WITH NEXT-LEVEL 61% of travelers begin researching their next trip between one and three months before departure. That leaves a lot of time for heavy browsing, brand comparison, and other distractions—and makes it that much more challenging to keep customers focused and booking with you over anyone else. Omni* Platform
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Aaron Dempsey
Loyalty Member
Frequently purchases Nike shoes Send "Nike Special Event" emailMatt Tyner
New Visitor
Began Home Mortgage application Send "Form Abandonment" emailRobyn Tyner
High Value Customer
Repeat Gucci Bag Purchaser Show "Gucci Promotions" on WebsiteMichael Osborne
Returning Customer
Purchased Weber Grill In-Store Send "Weber Registration" emailKara Holthaus
Loyalty Member
Left online shopping cart Send "Loyalty Abandonment" emailKatie Mueller
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Browsed Kate Spade totes Send "Low Inventory" emailSteven Tracy
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In-store Purchase
Send "Post Purchase" emailBarry Clark
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Booked vacation to Naples, FL Show "Top Naples Destinations" website contentDean Abbott
Disengaged Customer
Visiting website for first time in 9 months Show "Welcome Back" website contentTom Ellis
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Browsed Men's Atheltics Send "Browse Abandonment" emailSteve Mezzacapo
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In-store Purchase
Send "Post Purchase Welcome" email Wunderkind Acquires SmarterHQ Together We Are Supercharging Growth for Enterprise eCommerce › POWER HIGHLY PERSONALIZED, CROSS-CHANNEL CUSTOMER EXPERIENCES. 72% of consumers now only engage with personalized marketing messages. It’s not enough to say the same thing to everyone. SmarterHQ makes it easier to cater to each of your customers at scale. NEXT-LEVEL PERSONALIZATION FOR TOP BRANDS. 395% increase in revenue > "Getting started was easy. We didn’t have to spend time getting > our data usable for SmarterHQ - they collected it on their own. > Within no time, we saw an increase in conversions... They’re the > last thing that we’d consider cutting from our bottom line."Sean Duffy
VP, Contact Strategy, Loyalty & International Marketing,BLOOMINGDALE'S
SEE HOW BLOOMINGDALE’S INCREASED PERSONALIZATION REVENUE BY 395%→
PERSONALIZATION WITHOUT ALL THE HEADACHES. Automating accurate personalization at scale can be really hard to do across internal teams, data streams, and interaction channels. THAT’S WHERE WE COME IN. What high value customers recently browsed running shoes online butpurchased in-store?
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Completed purchase in-store1,072
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THE FINAL SHOWDOWN: DECEMBER 2020 HOLIDAY MARKETING ANALYSIS Ah, the post-holiday relief. The calm after the storm. The stiff drink after a long day. The busiest time of year has come to a close for shoppers and retailers alike, and now that we have some distance, let’s recap what went down in the final month of the holiday season. “Be loud or be forgotten,”... NOVEMBER 2020 HOLIDAY MARKETING ANALYSIS: A NEW WORLD FOR HOLIDAYSHOPPING
The long-anticipated holiday season is here and so far, it has not disappointed. With all of the changes that COVID-19 has brought to consumers this year, extended holiday sales is one we can’t be mad about. Bigger promotions. More personalization. Fast Delivery. Let’s take a look at how this... WUNDERKIND ACQUIRES SMARTERHQ TO SUPERCHARGE GROWTH FOR ENTERPRISEECOMMERCE
Wunderkind, the leader in delivering one-to-one messages at unmatched scale, is acquiring SmarterHQ so marketers can unlock more revenue than ever before across SMS and email.Wunderkind currently drives up to 25% of total digital revenue for eCommerce retailers. The combination will further propel...IN THE NEWS
RIDING OUT COVID-19: RETAILERS CHANGE EMAIL TACTICS TO ENGAGECUSTOMERS
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STATS: LOYALTY PROGRAMS HAVE LITTLE IMPACT ON NEXT BOOKING Travel Agent Central WHAT FINANCIAL MARKETERS CAN LEARN FROM AMAZON ABOUT PERSONALIZATIONThe Financial Brand
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