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A news story from Garland, Texas, got me thinking about what you can do with a roofless building.We came up with a lot of ideas for empty buildings, so I knew we could do something with roofless buildings, too.. You probably have one in your downtown. Maybe WHAT MAKES A GOOD SMALL TOWN WEBSITE? A couple of readers replied by email: From Oklahoma: I use the Google calendar imbedded on our website. I set up a specific Google email account not linked to anything else and have distributed that and the password to some of the people in town that are in charge of lots ofactivities.
HUGE VACANT BUILDINGS: GRANTS TO RENOVATE? Hold a picnic with friends and fellow dreamers (and maybe the more open-minded officials) somewhere near the building and dream big! But start really small. Start by talking about the potential and find the other people who are interested. Maybe pass around some of those articles about converting empty buildings that helped inspire you. BUSINESS INCUBATOR IDEAS FOR SMALL TOWNS Guest Post by Ron Hirst, Director Quest Center for Entrepreneurs, Inc. Hutchinson, Kansas. Becky, I really appreciate your newsletter and I have passed items of interest that could be utilized in the rural communities that I assist to those who can put them into practice. FINDING THE MONEY TO RENOVATE AN OLD BUILDING IN A SMALLSEE MORE ON SMALLBIZSURVIVAL.COM DEVELOPING SMALL TOWN TOURISM Yesterday, I walked the small town of Okeene, Oklahoma, through a process to help them expand their tourism potential.We used the 8 Rural Culture Elements from Kansas Sampler Foundation.I wanted to share some of the discussion with you, in hopes it will encourage youto
RECRUITING BUSINESS TO YOUR SMALL TOWN Our friend Michael Stumpf of Place Dynamics sent this comment via email: “Your post this morning was timely. I just published a white paper on retail, which I chose to write because I continually get contacts from communities wanting to attract chain retail. WEAKNESS 4. HIGH PRICES Weakness 4. High Prices Solution: Learn how you compare to other retailers. It’s a bit of a stereotype that everything costs more in small town stores and less at those big boxes. SHOULD SMALL TOWNS ALLOW OUTSIDE FOOD TRUCKS? Can they park in a place that actually benefits someone, like near a local store that could use a boost? Can other local businesses or vendors or crafters or artists or budding entrepreneurs open little pop-up store booths next to the trucks, like an instant mini-downtown? Can the trucks support local aspiring chefs or food entrepreneurs or students by giving them training and experience so TRENDS IN SMALL TOWN RETAIL Modern small town retail hacks: Technology is the tool to level the playing field for small town retailers. Here are ways smart small retailers are getting ahead. 19 THINGS YOU CAN DO WITH AN EMPTY LOT OR A BUILDING THATAUTHOR: BECKYMCCRAY
A news story from Garland, Texas, got me thinking about what you can do with a roofless building.We came up with a lot of ideas for empty buildings, so I knew we could do something with roofless buildings, too.. You probably have one in your downtown. Maybe WHAT MAKES A GOOD SMALL TOWN WEBSITE? A couple of readers replied by email: From Oklahoma: I use the Google calendar imbedded on our website. I set up a specific Google email account not linked to anything else and have distributed that and the password to some of the people in town that are in charge of lots ofactivities.
HUGE VACANT BUILDINGS: GRANTS TO RENOVATE? Hold a picnic with friends and fellow dreamers (and maybe the more open-minded officials) somewhere near the building and dream big! But start really small. Start by talking about the potential and find the other people who are interested. Maybe pass around some of those articles about converting empty buildings that helped inspire you. BUSINESS INCUBATOR IDEAS FOR SMALL TOWNS Guest Post by Ron Hirst, Director Quest Center for Entrepreneurs, Inc. Hutchinson, Kansas. Becky, I really appreciate your newsletter and I have passed items of interest that could be utilized in the rural communities that I assist to those who can put them into practice. FINDING THE MONEY TO RENOVATE AN OLD BUILDING IN A SMALLSEE MORE ON SMALLBIZSURVIVAL.COM DEVELOPING SMALL TOWN TOURISM Yesterday, I walked the small town of Okeene, Oklahoma, through a process to help them expand their tourism potential.We used the 8 Rural Culture Elements from Kansas Sampler Foundation.I wanted to share some of the discussion with you, in hopes it will encourage youto
RECRUITING BUSINESS TO YOUR SMALL TOWN Our friend Michael Stumpf of Place Dynamics sent this comment via email: “Your post this morning was timely. I just published a white paper on retail, which I chose to write because I continually get contacts from communities wanting to attract chain retail. WEAKNESS 4. HIGH PRICES Weakness 4. High Prices Solution: Learn how you compare to other retailers. It’s a bit of a stereotype that everything costs more in small town stores and less at those big boxes. SHOULD SMALL TOWNS ALLOW OUTSIDE FOOD TRUCKS? Can they park in a place that actually benefits someone, like near a local store that could use a boost? Can other local businesses or vendors or crafters or artists or budding entrepreneurs open little pop-up store booths next to the trucks, like an instant mini-downtown? Can the trucks support local aspiring chefs or food entrepreneurs or students by giving them training and experience so HUGE VACANT BUILDINGS: GRANTS TO RENOVATE? Hold a picnic with friends and fellow dreamers (and maybe the more open-minded officials) somewhere near the building and dream big! But start really small. Start by talking about the potential and find the other people who are interested. Maybe pass around some of those articles about converting empty buildings that helped inspire you. DEVELOPING SMALL TOWN TOURISM Yesterday, I walked the small town of Okeene, Oklahoma, through a process to help them expand their tourism potential.We used the 8 Rural Culture Elements from Kansas Sampler Foundation.I wanted to share some of the discussion with you, in hopes it will encourage youto
DRESS UP EMPTY BUILDINGS WITH THESE CREATIVE WINDOW IDEAS Every small town has empty buildings downtown. Whether they are completely empty or just used for storage, they can make your downtownlook vacant.
CAN YOU REVIVE A SMALL TOWN? You remember your small town back when there was a drugstore downtown, and lots of shops, and the theater was a happening place. You remember SMALL TOWN FOOD TRUCK IDEAS Today, food isn’t limited to restaurants. Food trucks, pop up cafes, and other mobile food options are taking hold. But what works for big cities doesn’t necessarily work for small towns. HOW TO ACCOUNT FOR A LAND PURCHASE Survey of Rural Challenges 2021 results, analysis of themes from 2015 through today - June 7, 2021; What makes a small town a micropolitan or nanopolitan? - May 22, 2021 HOW TO MARKET A SMALL TOWN Recently, I listened to a session on How to Market a Community with Roger Brooks of Destination Development International.I wanted to share my notes with you. The first fact he mentioned is about how we search when we’re looking for somewhere to go. 9 TIPS FOR A SMALL TOWN TO ATTRACT “SNOWBIRD” TRAVELERS Guest Post by Leslie McLellan. I’m building a destination marketing program for an area in Southern California – www.visitsanjacintovalley.com – and one of our niches is the snowbird market. The San Jacinto Valley is home to the largest RV park along the west coast –www.goldenvillagepalms.com – and they are the poster child for snowbird attraction. HOW TO OVERCOME THE SMALL TOWN POLITICS An anonymous reader left this plaintive cry on an old post here: My Arizona small town is a mess. We are going to become a ghost townand/or absorbed
BAD LOCATION IS A FATAL SMALL BIZ MISTAKE Survey of Rural Challenges 2021 results, analysis of themes from 2015 through today - June 7, 2021; What makes a small town a micropolitan or nanopolitan? - May 22, 2021SMALL BIZ SURVIVAL
Improving Rural Housing: turning blighted dilapidated houses into new homes. By Becky McCray Small towns need good housing to retain population and to attract new residents, new industries and new entrepreneurs. There’s growing interest in TRENDS IN SMALL TOWN RETAIL What I see as the top 7 most common weaknesses of small town shops. The more we (local businesses) work to improve in these areas, the more we can make local shopping better and earn the new-found local loyalty of our shoppers. Weakness 1: Limited Business Hours. Weakness2.
WHAT MAKES A GOOD SMALL TOWN WEBSITE? That’s what your fellow reader Sean wants to know: I am looking into creating a web site for our small town. My goal is to have a central place to highlight the local business, have a central calendar of events and other related news and information. I was wondering if you could recommend an existing platform or examples of other successful 19 THINGS YOU CAN DO WITH AN EMPTY LOT OR A BUILDING THAT A news story from Garland, Texas, got me thinking about what you can do with a roofless building.We came up with a lot of ideas for empty buildings, so I knew we could do something with roofless buildings, too.. You probably have one in your downtown. Maybe RECRUITING BUSINESS TO YOUR SMALL TOWN 2. Locally-grown businesses return more money to your community. Here are 10 studies on that from the AMIBA. They do new ones each year and all the time on different industries. Keep up with them at the AMIBA site. 3. More small firms means more jobs. HOW TO MARKET A SMALL TOWN 1. Don’t get hung up on logos and slogans. They are not brands. They are just marketing messages that support your brand. Logos and slogans are 2% of marketing, but 98% of local attention goes to them, Brooks said. You don’t choose Ford over Chevy because of their logo orslogan. 2. A
BUSINESS INCUBATOR IDEAS FOR SMALL TOWNS This is where the Quest Center travels the county and meets with individuals, businesses, city councils and others in the 15 smaller rural communities, both incorporated and non-incorporated, in our county. In addition we work with local Chambers of Commerce, community associations, banks and other groups throughout the county. EXACT YETI BLUE MIC VOLUME AND WINDOWS SETTINGS TO REDUCE I opened the Windows Sound Settings by typing “sound settings” into the Windows search box. In the Sound Settings, I scrolled down to the Input devices. I made sure the Yeti mic was selected, then clicked Device Properties. I adjusted the volume down to around 50. Muchbetter!
CAN YOU REVIVE A SMALL TOWN? Plant closures and company failures and disasters are irrevocable changes. No matter what you do, you can’t revoke the change. The town will never be the same. It’s not just small towns; big cities can’t go back either. Detroit is rebuilding, but it won’t be thesame as
FINDING THE MONEY TO RENOVATE AN OLD BUILDING IN A SMALLSEE MORE ON SMALLBIZSURVIVAL.COMSMALL BIZ SURVIVAL
Improving Rural Housing: turning blighted dilapidated houses into new homes. By Becky McCray Small towns need good housing to retain population and to attract new residents, new industries and new entrepreneurs. There’s growing interest in TRENDS IN SMALL TOWN RETAIL What I see as the top 7 most common weaknesses of small town shops. The more we (local businesses) work to improve in these areas, the more we can make local shopping better and earn the new-found local loyalty of our shoppers. Weakness 1: Limited Business Hours. Weakness2.
WHAT MAKES A GOOD SMALL TOWN WEBSITE? That’s what your fellow reader Sean wants to know: I am looking into creating a web site for our small town. My goal is to have a central place to highlight the local business, have a central calendar of events and other related news and information. I was wondering if you could recommend an existing platform or examples of other successful 19 THINGS YOU CAN DO WITH AN EMPTY LOT OR A BUILDING THAT A news story from Garland, Texas, got me thinking about what you can do with a roofless building.We came up with a lot of ideas for empty buildings, so I knew we could do something with roofless buildings, too.. You probably have one in your downtown. Maybe RECRUITING BUSINESS TO YOUR SMALL TOWN 2. Locally-grown businesses return more money to your community. Here are 10 studies on that from the AMIBA. They do new ones each year and all the time on different industries. Keep up with them at the AMIBA site. 3. More small firms means more jobs. HOW TO MARKET A SMALL TOWN 1. Don’t get hung up on logos and slogans. They are not brands. They are just marketing messages that support your brand. Logos and slogans are 2% of marketing, but 98% of local attention goes to them, Brooks said. You don’t choose Ford over Chevy because of their logo orslogan. 2. A
BUSINESS INCUBATOR IDEAS FOR SMALL TOWNS This is where the Quest Center travels the county and meets with individuals, businesses, city councils and others in the 15 smaller rural communities, both incorporated and non-incorporated, in our county. In addition we work with local Chambers of Commerce, community associations, banks and other groups throughout the county. EXACT YETI BLUE MIC VOLUME AND WINDOWS SETTINGS TO REDUCE I opened the Windows Sound Settings by typing “sound settings” into the Windows search box. In the Sound Settings, I scrolled down to the Input devices. I made sure the Yeti mic was selected, then clicked Device Properties. I adjusted the volume down to around 50. Muchbetter!
CAN YOU REVIVE A SMALL TOWN? Plant closures and company failures and disasters are irrevocable changes. No matter what you do, you can’t revoke the change. The town will never be the same. It’s not just small towns; big cities can’t go back either. Detroit is rebuilding, but it won’t be thesame as
FINDING THE MONEY TO RENOVATE AN OLD BUILDING IN A SMALLSEE MORE ON SMALLBIZSURVIVAL.COMSMALL BIZ SURVIVAL
Improving Rural Housing: turning blighted dilapidated houses into new homes. By Becky McCray Small towns need good housing to retain population and to attract new residents, new industries and new entrepreneurs. There’s growing interest in SURVEY OF RURAL CHALLENGES 2021 RESULTS, ANALYSIS OF Rural communities were not immune to the chaos of 2020, but remained more concerned with ongoing challenges. To find out what rural people felt were their biggest challenges, SaveYour.Town and SmallBizSurvival.com surveyed over 280 rural people in the fourthquarter of 2020.
WHAT MAKES A GOOD SMALL TOWN WEBSITE? That’s what your fellow reader Sean wants to know: I am looking into creating a web site for our small town. My goal is to have a central place to highlight the local business, have a central calendar of events and other related news and information. I was wondering if you could recommend an existing platform or examples of other successful WEAKNESS 4. HIGH PRICES Weakness 4. High Prices Solution: Learn how you compare to other retailers. It’s a bit of a stereotype that everything costs more in small town stores and less at those big boxes. SMALL TOWN FOOD TRUCK IDEAS The urban food truck trend is more about better-quality food, more specialties and creative cuisine in this stripped-down format. Most focus on a single specialty. There are trucks for grilled cheese, noodles, fusion cuisine, even cupcakes. You’ll see them brightly painted and decorated to draw you in. Most use social networks toshare their
20 SMALL BUSINESS IDEAS FOR SMALL TOWNS Page 2 20 small business ideas for small towns This work is licensed under the Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License. To HOW TO SET RETAIL PRICES AND MARKUPS How to figure a retail price from a markup percentage: Convert the markup percent into a decimal: 91.9% = .919. Add one: .919 + 1 = 1.919. Multiply 1.919 times the wholesale price. The answer is your retail price. If this were my store, I’d round off to 92%, 95%, or RURAL ECONOMIC DEVELOPMENT IDEA: TINY BUSINESS VILLAGES Rural economic development idea: tiny business villages. An empty lot, plus some garden sheds, plus some hard work, plus people equals the Tionesta Market Village. Photo courtesy of Tionesta Market Village, by Rowan Rose. When you bring together the idea of pop up (temporary) businesses with the tiny house movement, you get tiny businessvillages.
DRESS UP EMPTY BUILDINGS WITH THESE CREATIVE WINDOW IDEAS They found images online to use. This one is an empty building with an old-fashioned barber shop theme. It’s all an illusion. There is no barbershop, no barber pole. That’s all on banners hung inside the windows. Photo via Betty Motley. They even painted the SHOULD SMALL TOWNS ALLOW OUTSIDE FOOD TRUCKS? Should small towns allow outside food trucks? A reader asked me about outside food trucks invading a town of about 2,500 people. It’s a good question, and I’m glad to have a chance to share it with you. I am having a hard time in our small town with food trucks wanting to set up for a couple days of the week? I believe that we should be* Survey
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LATEST RURAL ENTREPRENEURSHIP ARTICLES HOW TO REMEMBER CUSTOMER NAMES: WRITE THEM DOWN Guest post by Rob Hatch Chris Brogan recently shared a story of a local bookstore in his hometown. He asked them to order a specific WHAT MAKES A SMALL TOWN A MICROPOLITAN OR NANOPOLITAN? Quick Summary: A “micropolitan area” is US term for smaller metropolitan areas between 10,000 and 50,000 people. Micropolitans provide shopping and services to their core IMPROVING RURAL HOUSING: TURNING BLIGHTED DILAPIDATED HOUSES INTO NEWHOMES
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