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Slingshot SEO is a professional search engine optimization practice whose full-service strategic consulting and SEO execution services deliver unparalleled results for its enterprise-caliber clients. The Internet is a gathering of people, each with something they offer and each with things they want. It’s a social setting – and like all SOLUTION | SLINGSHOT SEO SEO is the most cost-effective form of marketing available today, driving targeted traffic to your site for pennies per visitor. Slingshot SEO’s natural SEO solution consistently outperforms Pay Per Click (PPC) advertising, often delivering more traffic for as little as 6 percent of a PPC budget. In many industries, thedifference between
SERVICES | SLINGSHOT SEO Slingshot SEO helps clients build communities by planning, managing and executing SEO campaigns that lead to conversation and conversions. Search engines want to rank websites that give visitors a great experience. Our custom SEO services help clients develop great online properties that both users and search engines want. ABOUT | SLINGSHOT SEO Slingshot SEO exists because we love the Internet and are endlessly fascinated by the way it’s changing the world and serving people.. Slingshot SEO is a nationally recognized and recommended natural search engine optimization company. Slingshot SEO has been recognized and recommended by industry leaders such as Andy Beal’s SEMvendor.com, Rand Fishkin’s SEOmoz.org, TopSEOs.com top 5 SEOs 5 TOFU CONTENT MARKETING IDEAS YOU (PROBABLY) HAVEN’T Here are a few top-of-the-funnel (TOFU) content ideas you (probably) haven’t thought of yet: Expert Interviews: It is so easy to let your copywriter take control (since they are indeed talented) and get stuck writing blogs from his corner rut. But receiving no outside input is how ideas become scarce. Let your copywriter refresh byBLOG
December 3rd, 2012 by Steven Shattuck According to data reported in 2011 by W3Techs, WordPress is used by 55.0% of all websites with a known content management system. MASTER THE ART OF CONTENT REPURPOSING December 4th, 2012. by Steven Shattuck. According to the Content Marketing Institute’s annual report, 64 percent of B2B content marketers say they are challenged with producing enough content. MISSION IMPOSSERPBLE: ESTABLISHING RELIABLE CLICK-THROUGH by Casey Szulc. What are the click-through-rates (CTR) for each organic position in a search engine ranking page (SERP)? SEO aficionados have been pondering this question for years, and given the volatile nature of SERPs, it is an incredibly difficult question toanswer.
GOOGLE ANALYTICS COST DATA IMPORT TOOL November 29th, 2012. by Aaron Aders. Google Analytics (GA) recently announced the creation of a new feature called the Cost Data Import Tool. The idea behind this tool is pretty easy to understand: you manually import costs related to the online advertising channels that you track through GA, and then you’ll be able to subtract this cost from the revenue that’s already being tracked to INBOUND MARKETING FROM START TO FINISH October 25th, 2012. by Jackie Newnam. Inbound Marketing is one of those terms that means a lot of different things to a lot of different people. That inevitably gives rise to many competing schools of thought and strategies for executing an inbound marketing campaign.SEO COMPANY
Slingshot SEO is a professional search engine optimization practice whose full-service strategic consulting and SEO execution services deliver unparalleled results for its enterprise-caliber clients. The Internet is a gathering of people, each with something they offer and each with things they want. It’s a social setting – and like all SOLUTION | SLINGSHOT SEO SEO is the most cost-effective form of marketing available today, driving targeted traffic to your site for pennies per visitor. Slingshot SEO’s natural SEO solution consistently outperforms Pay Per Click (PPC) advertising, often delivering more traffic for as little as 6 percent of a PPC budget. In many industries, thedifference between
SERVICES | SLINGSHOT SEO Slingshot SEO helps clients build communities by planning, managing and executing SEO campaigns that lead to conversation and conversions. Search engines want to rank websites that give visitors a great experience. Our custom SEO services help clients develop great online properties that both users and search engines want. ABOUT | SLINGSHOT SEO Slingshot SEO exists because we love the Internet and are endlessly fascinated by the way it’s changing the world and serving people.. Slingshot SEO is a nationally recognized and recommended natural search engine optimization company. Slingshot SEO has been recognized and recommended by industry leaders such as Andy Beal’s SEMvendor.com, Rand Fishkin’s SEOmoz.org, TopSEOs.com top 5 SEOs 5 TOFU CONTENT MARKETING IDEAS YOU (PROBABLY) HAVEN’T Here are a few top-of-the-funnel (TOFU) content ideas you (probably) haven’t thought of yet: Expert Interviews: It is so easy to let your copywriter take control (since they are indeed talented) and get stuck writing blogs from his corner rut. But receiving no outside input is how ideas become scarce. Let your copywriter refresh byBLOG
December 3rd, 2012 by Steven Shattuck According to data reported in 2011 by W3Techs, WordPress is used by 55.0% of all websites with a known content management system. MASTER THE ART OF CONTENT REPURPOSING December 4th, 2012. by Steven Shattuck. According to the Content Marketing Institute’s annual report, 64 percent of B2B content marketers say they are challenged with producing enough content. MISSION IMPOSSERPBLE: ESTABLISHING RELIABLE CLICK-THROUGH by Casey Szulc. What are the click-through-rates (CTR) for each organic position in a search engine ranking page (SERP)? SEO aficionados have been pondering this question for years, and given the volatile nature of SERPs, it is an incredibly difficult question toanswer.
GOOGLE ANALYTICS COST DATA IMPORT TOOL November 29th, 2012. by Aaron Aders. Google Analytics (GA) recently announced the creation of a new feature called the Cost Data Import Tool. The idea behind this tool is pretty easy to understand: you manually import costs related to the online advertising channels that you track through GA, and then you’ll be able to subtract this cost from the revenue that’s already being tracked to INBOUND MARKETING FROM START TO FINISH October 25th, 2012. by Jackie Newnam. Inbound Marketing is one of those terms that means a lot of different things to a lot of different people. That inevitably gives rise to many competing schools of thought and strategies for executing an inbound marketing campaign. CONTACT | SLINGSHOT SEO Let's Connect. Fill out the short form below, and we'll be in touch todiscuss a campaign.
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December 3rd, 2012 by Steven Shattuck According to data reported in 2011 by W3Techs, WordPress is used by 55.0% of all websites with a known content management system. HOW WE DO IT: LINK PROFILE OPTIMIZATION by Phil Golobish. Legend has it John F. Kennedy once came across an especially upbeat janitor while touring NASA. When JFK asked the janitor what he was so happy about, the janitor stopped, looked up with pride, and responded, “I’m happy because I’m sending a manto the moon.”
ENHANCING AN ALREADY SPECIAL CULTURE (PART TWO) by Jay Love. Last week we explored how an increase in communication can enhance any organization’s culture. Our exploration continues this week with me first touting one of the most appreciated perks at Slingshot SEO, something that adds quite a bit to our daily culture–our four-day work week!Yes, an exclamation mark because virtually every employee adds such emphasis anytime we discuss it. HOW DO I VALUE SEO RANKINGS? PT.1 by Kevin Bailey. One of the first important questions to ask yourself before investing in an SEO campaign is, “What’s the value of a first page search engine ranking anyway?” Below I have calculated the annual value of a 1st page Google organic ranking for ‘Health Insurance’ to be $7,471,194.. And yes, I’m talking over 7 million US dollars here, not Kazakhstan Tenge. ENTERPRISE SEO: BE CAREFUL WITH INDUSTRY JARGON by Phil Golobish. Geek Out –verb Slang. To engage in a conversation of a highly technical nature, typically with some other members of the party you are with, completely (and usually inadvertently) alienating others in the process. ~ www.UrbanDictionary.com SEARCHING FOR SUCCESS IN SEO MEASUREMENTS by Guest Blogger. Chris Carrel is a Senior Software Engineer at Angie’s List. With over 15 years of experience, he has spent the last two focused on SEO. A TALE OF TWO STUDIES: GOOGLE VS. BING CTR by Casey Szulc. I like to believe that BING is a recursive acronym meaning “Bing Is Not Google.” Since its inception in 2009, Bing has set out to rival Google as a “results engine,” even going so far as being accused of copying Google’s results. Bing started out as just an annoying Kimmy Gibbler to Google’s Full House, but fast-forward to 2011. CAN WE BE DONE WITH THE OXFORD COMMA NOW? November 1st, 2012. by Rebekah Meyer. Guys, it’s been more than a year. I know it’s hard; I know each person’s grief must follow itsown path.
INTERNET MARKETING JARGON THAT SHOULD DIE IN 2013 November 21st, 2012. by Chad Pollitt. Coming up on a new year inevitably motivates bloggers to write posts reflecting on the past, or pontificating on the future. SOLUTION | SLINGSHOT SEO SEO is the most cost-effective form of marketing available today, driving targeted traffic to your site for pennies per visitor. Slingshot SEO’s natural SEO solution consistently outperforms Pay Per Click (PPC) advertising, often delivering more traffic for as little as 6 percent of a PPC budget. In many industries, thedifference between
SERVICES | SLINGSHOT SEO Slingshot SEO helps clients build communities by planning, managing and executing SEO campaigns that lead to conversation and conversions. Search engines want to rank websites that give visitors a great experience. Our custom SEO services help clients develop great online properties that both users and search engines want. ABOUT | SLINGSHOT SEO Slingshot SEO exists because we love the Internet and are endlessly fascinated by the way it’s changing the world and serving people.. Slingshot SEO is a nationally recognized and recommended natural search engine optimization company. Slingshot SEO has been recognized and recommended by industry leaders such as Andy Beal’s SEMvendor.com, Rand Fishkin’s SEOmoz.org, TopSEOs.com top 5 SEOs CONTACT | SLINGSHOT SEO Let's Connect. Fill out the short form below, and we'll be in touch todiscuss a campaign.
5 TOFU CONTENT MARKETING IDEAS YOU (PROBABLY) HAVEN’T Here are a few top-of-the-funnel (TOFU) content ideas you (probably) haven’t thought of yet: Expert Interviews: It is so easy to let your copywriter take control (since they are indeed talented) and get stuck writing blogs from his corner rut. But receiving no outside input is how ideas become scarce. Let your copywriter refresh byBLOG
December 3rd, 2012 by Steven Shattuck According to data reported in 2011 by W3Techs, WordPress is used by 55.0% of all websites with a known content management system. MASTER THE ART OF CONTENT REPURPOSING December 4th, 2012. by Steven Shattuck. According to the Content Marketing Institute’s annual report, 64 percent of B2B content marketers say they are challenged with producing enough content. MISSION IMPOSSERPBLE: ESTABLISHING RELIABLE CLICK-THROUGH by Casey Szulc. What are the click-through-rates (CTR) for each organic position in a search engine ranking page (SERP)? SEO aficionados have been pondering this question for years, and given the volatile nature of SERPs, it is an incredibly difficult question toanswer.
GOOGLE ANALYTICS COST DATA IMPORT TOOL November 29th, 2012. by Aaron Aders. Google Analytics (GA) recently announced the creation of a new feature called the Cost Data Import Tool. The idea behind this tool is pretty easy to understand: you manually import costs related to the online advertising channels that you track through GA, and then you’ll be able to subtract this cost from the revenue that’s already being tracked to INBOUND MARKETING FROM START TO FINISH October 25th, 2012. by Jackie Newnam. Inbound Marketing is one of those terms that means a lot of different things to a lot of different people. That inevitably gives rise to many competing schools of thought and strategies for executing an inbound marketing campaign. SOLUTION | SLINGSHOT SEO SEO is the most cost-effective form of marketing available today, driving targeted traffic to your site for pennies per visitor. Slingshot SEO’s natural SEO solution consistently outperforms Pay Per Click (PPC) advertising, often delivering more traffic for as little as 6 percent of a PPC budget. In many industries, thedifference between
SERVICES | SLINGSHOT SEO Slingshot SEO helps clients build communities by planning, managing and executing SEO campaigns that lead to conversation and conversions. Search engines want to rank websites that give visitors a great experience. Our custom SEO services help clients develop great online properties that both users and search engines want. ABOUT | SLINGSHOT SEO Slingshot SEO exists because we love the Internet and are endlessly fascinated by the way it’s changing the world and serving people.. Slingshot SEO is a nationally recognized and recommended natural search engine optimization company. Slingshot SEO has been recognized and recommended by industry leaders such as Andy Beal’s SEMvendor.com, Rand Fishkin’s SEOmoz.org, TopSEOs.com top 5 SEOs CONTACT | SLINGSHOT SEO Let's Connect. Fill out the short form below, and we'll be in touch todiscuss a campaign.
5 TOFU CONTENT MARKETING IDEAS YOU (PROBABLY) HAVEN’T Here are a few top-of-the-funnel (TOFU) content ideas you (probably) haven’t thought of yet: Expert Interviews: It is so easy to let your copywriter take control (since they are indeed talented) and get stuck writing blogs from his corner rut. But receiving no outside input is how ideas become scarce. Let your copywriter refresh byBLOG
December 3rd, 2012 by Steven Shattuck According to data reported in 2011 by W3Techs, WordPress is used by 55.0% of all websites with a known content management system. MASTER THE ART OF CONTENT REPURPOSING December 4th, 2012. by Steven Shattuck. According to the Content Marketing Institute’s annual report, 64 percent of B2B content marketers say they are challenged with producing enough content. MISSION IMPOSSERPBLE: ESTABLISHING RELIABLE CLICK-THROUGH by Casey Szulc. What are the click-through-rates (CTR) for each organic position in a search engine ranking page (SERP)? SEO aficionados have been pondering this question for years, and given the volatile nature of SERPs, it is an incredibly difficult question toanswer.
GOOGLE ANALYTICS COST DATA IMPORT TOOL November 29th, 2012. by Aaron Aders. Google Analytics (GA) recently announced the creation of a new feature called the Cost Data Import Tool. The idea behind this tool is pretty easy to understand: you manually import costs related to the online advertising channels that you track through GA, and then you’ll be able to subtract this cost from the revenue that’s already being tracked to INBOUND MARKETING FROM START TO FINISH October 25th, 2012. by Jackie Newnam. Inbound Marketing is one of those terms that means a lot of different things to a lot of different people. That inevitably gives rise to many competing schools of thought and strategies for executing an inbound marketing campaign.SEO COMPANY
Slingshot SEO is a professional search engine optimization practice whose full-service strategic consulting and SEO execution services deliver unparalleled results for its enterprise-caliber clients. The Internet is a gathering of people, each with something they offer and each with things they want. It’s a social setting – and like all ABOUT | SLINGSHOT SEO Slingshot SEO exists because we love the Internet and are endlessly fascinated by the way it’s changing the world and serving people.. Slingshot SEO is a nationally recognized and recommended natural search engine optimization company. Slingshot SEO has been recognized and recommended by industry leaders such as Andy Beal’s SEMvendor.com, Rand Fishkin’s SEOmoz.org, TopSEOs.com top 5 SEOs BEST PRACTICE: SEO QUESTIONNAIRE by Phil Golobish. In SEO, ranking fluctuations are part of the business. Similarly, extreme ranking drops are also part of the business. However, as professional SEO consultants we realize our response to these occasional setbacks is what sets us apart from lesser SEO practitioners. INBOUND MARKETING FROM START TO FINISH October 25th, 2012. by Jackie Newnam. Inbound Marketing is one of those terms that means a lot of different things to a lot of different people. That inevitably gives rise to many competing schools of thought and strategies for executing an inbound marketing campaign. 3 WAYS TO AVOID FEELING SOCIALLY AWKWARD by Steven Shattuck. On the first Friday in May, I had the pleasure of joining Jeff Jordan, the Social Media Product Manager at Adobe, and Beth Perell, VP of Communications & Information Management at Goodwill Industries International for a panel discussion – Feeling Socially Awkward: A Strategy for Measuring this Hip New World – at the inaugural Infinitive Digital BrainFest. ETHICS IN THE HIGH TECH WORLD by Jay Love. During the last 26 years of my business career, I was closely associated with the non-profit world. Within that environment there exists several well-known governing bodies and associations, and I had the privilege to serve on the boards of most of those groups. HOLIDAY SEO CHECKLIST by Casey Szulc. What started as a simple marketing ploy in 2005, the Monday following Thanksgiving, known as “Cyber Monday,” has quickly become the largest online shopping day of the year. INTERNET MARKETING JARGON THAT SHOULD DIE IN 2013 November 21st, 2012. by Chad Pollitt. Coming up on a new year inevitably motivates bloggers to write posts reflecting on the past, or pontificating on the future. DON’T FALL FOR THE WEB ANALYTICS ONE-NIGHT STAND November 28th, 2012. by Aaron Aders. While attending SES San Francisco this year, I was able to watch an incredible keynote by none other than the Google Analytics creator himself, Avinash Kaushik. JASON FALLS, ERIK DECKERS AND SLINGSHOT SEO PRESENT FREE by Courtney Logel. Indianapolis (November 2, 2011) With search and social media at the forefront of online marketing, a free webinar is being hosted by two leading online marketing organizations to teach you how to keep your brand in front in this increasingly competitive environment.. Well-known social media expert Jason Falls and Erik Deckers, co-authors of No Bullshit Social Media, willSEO COMPANY
Slingshot SEO is a professional search engine optimization practice whose full-service strategic consulting and SEO execution services deliver unparalleled results for its enterprise-caliber clients. The Internet is a gathering of people, each with something they offer and each with things they want. It’s a social setting – and like all SOLUTION | SLINGSHOT SEO SEO is the most cost-effective form of marketing available today, driving targeted traffic to your site for pennies per visitor. Slingshot SEO’s natural SEO solution consistently outperforms Pay Per Click (PPC) advertising, often delivering more traffic for as little as 6 percent of a PPC budget. In many industries, thedifference between
SERVICES | SLINGSHOT SEO Slingshot SEO helps clients build communities by planning, managing and executing SEO campaigns that lead to conversation and conversions. Search engines want to rank websites that give visitors a great experience. Our custom SEO services help clients develop great online properties that both users and search engines want. ABOUT | SLINGSHOT SEO Slingshot SEO exists because we love the Internet and are endlessly fascinated by the way it’s changing the world and serving people.. Slingshot SEO is a nationally recognized and recommended natural search engine optimization company. Slingshot SEO has been recognized and recommended by industry leaders such as Andy Beal’s SEMvendor.com, Rand Fishkin’s SEOmoz.org, TopSEOs.com top 5 SEOs CONTACT | SLINGSHOT SEO Let's Connect. Fill out the short form below, and we'll be in touch todiscuss a campaign.
5 TOFU CONTENT MARKETING IDEAS YOU (PROBABLY) HAVEN’T Here are a few top-of-the-funnel (TOFU) content ideas you (probably) haven’t thought of yet: Expert Interviews: It is so easy to let your copywriter take control (since they are indeed talented) and get stuck writing blogs from his corner rut. But receiving no outside input is how ideas become scarce. Let your copywriter refresh byBLOG
December 3rd, 2012 by Steven Shattuck According to data reported in 2011 by W3Techs, WordPress is used by 55.0% of all websites with a known content management system. MASTER THE ART OF CONTENT REPURPOSING December 4th, 2012. by Steven Shattuck. According to the Content Marketing Institute’s annual report, 64 percent of B2B content marketers say they are challenged with producing enough content. INBOUND MARKETING FROM START TO FINISH October 25th, 2012. by Jackie Newnam. Inbound Marketing is one of those terms that means a lot of different things to a lot of different people. That inevitably gives rise to many competing schools of thought and strategies for executing an inbound marketing campaign. GOOGLE ANALYTICS COST DATA IMPORT TOOL November 29th, 2012. by Aaron Aders. Google Analytics (GA) recently announced the creation of a new feature called the Cost Data Import Tool. The idea behind this tool is pretty easy to understand: you manually import costs related to the online advertising channels that you track through GA, and then you’ll be able to subtract this cost from the revenue that’s already being tracked toSEO COMPANY
Slingshot SEO is a professional search engine optimization practice whose full-service strategic consulting and SEO execution services deliver unparalleled results for its enterprise-caliber clients. The Internet is a gathering of people, each with something they offer and each with things they want. It’s a social setting – and like all SOLUTION | SLINGSHOT SEO SEO is the most cost-effective form of marketing available today, driving targeted traffic to your site for pennies per visitor. Slingshot SEO’s natural SEO solution consistently outperforms Pay Per Click (PPC) advertising, often delivering more traffic for as little as 6 percent of a PPC budget. In many industries, thedifference between
SERVICES | SLINGSHOT SEO Slingshot SEO helps clients build communities by planning, managing and executing SEO campaigns that lead to conversation and conversions. Search engines want to rank websites that give visitors a great experience. Our custom SEO services help clients develop great online properties that both users and search engines want. ABOUT | SLINGSHOT SEO Slingshot SEO exists because we love the Internet and are endlessly fascinated by the way it’s changing the world and serving people.. Slingshot SEO is a nationally recognized and recommended natural search engine optimization company. Slingshot SEO has been recognized and recommended by industry leaders such as Andy Beal’s SEMvendor.com, Rand Fishkin’s SEOmoz.org, TopSEOs.com top 5 SEOs CONTACT | SLINGSHOT SEO Let's Connect. Fill out the short form below, and we'll be in touch todiscuss a campaign.
5 TOFU CONTENT MARKETING IDEAS YOU (PROBABLY) HAVEN’T Here are a few top-of-the-funnel (TOFU) content ideas you (probably) haven’t thought of yet: Expert Interviews: It is so easy to let your copywriter take control (since they are indeed talented) and get stuck writing blogs from his corner rut. But receiving no outside input is how ideas become scarce. Let your copywriter refresh byBLOG
December 3rd, 2012 by Steven Shattuck According to data reported in 2011 by W3Techs, WordPress is used by 55.0% of all websites with a known content management system. MASTER THE ART OF CONTENT REPURPOSING December 4th, 2012. by Steven Shattuck. According to the Content Marketing Institute’s annual report, 64 percent of B2B content marketers say they are challenged with producing enough content. INBOUND MARKETING FROM START TO FINISH October 25th, 2012. by Jackie Newnam. Inbound Marketing is one of those terms that means a lot of different things to a lot of different people. That inevitably gives rise to many competing schools of thought and strategies for executing an inbound marketing campaign. GOOGLE ANALYTICS COST DATA IMPORT TOOL November 29th, 2012. by Aaron Aders. Google Analytics (GA) recently announced the creation of a new feature called the Cost Data Import Tool. The idea behind this tool is pretty easy to understand: you manually import costs related to the online advertising channels that you track through GA, and then you’ll be able to subtract this cost from the revenue that’s already being tracked to HOW DO I VALUE SEO RANKINGS? PT.1 by Kevin Bailey. One of the first important questions to ask yourself before investing in an SEO campaign is, “What’s the value of a first page search engine ranking anyway?” Below I have calculated the annual value of a 1st page Google organic ranking for ‘Health Insurance’ to be $7,471,194.. And yes, I’m talking over 7 million US dollars here, not Kazakhstan Tenge. MISSION IMPOSSERPBLE: ESTABLISHING RELIABLE CLICK-THROUGH by Casey Szulc. What are the click-through-rates (CTR) for each organic position in a search engine ranking page (SERP)? SEO aficionados have been pondering this question for years, and given the volatile nature of SERPs, it is an incredibly difficult question toanswer.
CONTENT FARMS, STRATEGIC INVESTMENT OR TIME BOMB by Jeremy Dearringer. I was almost ready to leave the office today when I noticed a tweet on my iPhone by Danny Sullivan of Search Engine Land.He mentioned content farms, tweeting “the more publicity particular content farms get, the more likely they risk being ENHANCING AN ALREADY SPECIAL CULTURE (PART TWO) by Jay Love. Last week we explored how an increase in communication can enhance any organization’s culture. Our exploration continues this week with me first touting one of the most appreciated perks at Slingshot SEO, something that adds quite a bit to our daily culture–our four-day work week!Yes, an exclamation mark because virtually every employee adds such emphasis anytime we discuss it. INBOUND MARKETING FROM START TO FINISH October 25th, 2012. by Jackie Newnam. Inbound Marketing is one of those terms that means a lot of different things to a lot of different people. That inevitably gives rise to many competing schools of thought and strategies for executing an inbound marketing campaign. ENTERPRISE SEO: BE CAREFUL WITH INDUSTRY JARGON by Phil Golobish. Geek Out –verb Slang. To engage in a conversation of a highly technical nature, typically with some other members of the party you are with, completely (and usually inadvertently) alienating others in the process. ~ www.UrbanDictionary.com SEARCHING FOR SUCCESS IN SEO MEASUREMENTS by Guest Blogger. Chris Carrel is a Senior Software Engineer at Angie’s List. With over 15 years of experience, he has spent the last two focused on SEO. A TALE OF TWO STUDIES: GOOGLE VS. BING CTR by Casey Szulc. I like to believe that BING is a recursive acronym meaning “Bing Is Not Google.” Since its inception in 2009, Bing has set out to rival Google as a “results engine,” even going so far as being accused of copying Google’s results. Bing started out as just an annoying Kimmy Gibbler to Google’s Full House, but fast-forward to 2011. K.I.S.S. – THE 4 BUILDING BLOCKS OF A ROCK-SOLID POST November 5th, 2012. by Chad Pollitt. As a prolific blogger, it’s not uncommon to be asked for the secret formula to writing successful blogposts.
INTERNET MARKETING JARGON THAT SHOULD DIE IN 2013 November 21st, 2012. by Chad Pollitt. Coming up on a new year inevitably motivates bloggers to write posts reflecting on the past, or pontificating on the future. SERVICES | SLINGSHOT SEO Slingshot SEO helps clients build communities by planning, managing and executing SEO campaigns that lead to conversation and conversions.. Search engines want to rank websites that give visitorsa
SOLUTION | SLINGSHOT SEO f your website helps your business make money, Slingshot SEO can help you make it more profitable. Our proven method has ranked clients on the first page for 100 percent of completed keyword campaigns. ABOUT | SLINGSHOT SEO Slingshot SEO exists because we love the Internet and are endlessly fascinated by the way it’s changing the world and serving people.. Slingshot SEO is a nationally recognized and recommended natural search engine optimization company. Slingshot SEO has been recognized and recommended by industry leaders such as Andy Beal’s SEMvendor.com, Rand Fishkin’s SEOmoz.org, TopSEOs.com top 5 SEOs CONTACT | SLINGSHOT SEO Let's Connect. Fill out the short form below, and we'll be in touch todiscuss a campaign.
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December 3rd, 2012 by Steven Shattuck According to data reported in 2011 by W3Techs, WordPress is used by 55.0% of all websites with a known content management system. 5 TOFU CONTENT MARKETING IDEAS YOU (PROBABLY) HAVEN’T August 6th, 2012. by Guest Blogger. Producing enough content to satisfy Panda, Penguin and the rest of the zoo animals is difficult enough, but let’s assume you have a firm grip on producing at least one blog post a day and multiple pieces of advanced content a quarter. MASTER THE ART OF CONTENT REPURPOSING December 4th, 2012. by Steven Shattuck. According to the Content Marketing Institute’s annual report, 64 percent of B2B content marketers say they are challenged with producing enough content. MISSION IMPOSSERPBLE: ESTABLISHING RELIABLE CLICK-THROUGH by Casey Szulc. What are the click-through-rates (CTR) for each organic position in a search engine ranking page (SERP)? SEO aficionados have been pondering this question for years, and given the volatile nature of SERPs, it is an incredibly difficult question toanswer.
GOOGLE ANALYTICS COST DATA IMPORT TOOL November 29th, 2012. by Aaron Aders. Google Analytics (GA) recently announced the creation of a new feature called the Cost Data Import Tool. The idea behind this tool is pretty easy to understand: you manually import costs related to the online advertising channels that you track through GA, and then you’ll be able to subtract this cost from the revenue that’s already being tracked to INBOUND MARKETING FROM START TO FINISH October 25th, 2012. by Jackie Newnam. Inbound Marketing is one of those terms that means a lot of different things to a lot of different people. That inevitably gives rise to many competing schools of thought and strategies for executing an inbound marketing campaign. SERVICES | SLINGSHOT SEO Slingshot SEO helps clients build communities by planning, managing and executing SEO campaigns that lead to conversation and conversions.. Search engines want to rank websites that give visitorsa
SOLUTION | SLINGSHOT SEO f your website helps your business make money, Slingshot SEO can help you make it more profitable. Our proven method has ranked clients on the first page for 100 percent of completed keyword campaigns. ABOUT | SLINGSHOT SEO Slingshot SEO exists because we love the Internet and are endlessly fascinated by the way it’s changing the world and serving people.. Slingshot SEO is a nationally recognized and recommended natural search engine optimization company. Slingshot SEO has been recognized and recommended by industry leaders such as Andy Beal’s SEMvendor.com, Rand Fishkin’s SEOmoz.org, TopSEOs.com top 5 SEOs CONTACT | SLINGSHOT SEO Let's Connect. Fill out the short form below, and we'll be in touch todiscuss a campaign.
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December 3rd, 2012 by Steven Shattuck According to data reported in 2011 by W3Techs, WordPress is used by 55.0% of all websites with a known content management system. 5 TOFU CONTENT MARKETING IDEAS YOU (PROBABLY) HAVEN’T August 6th, 2012. by Guest Blogger. Producing enough content to satisfy Panda, Penguin and the rest of the zoo animals is difficult enough, but let’s assume you have a firm grip on producing at least one blog post a day and multiple pieces of advanced content a quarter. MASTER THE ART OF CONTENT REPURPOSING December 4th, 2012. by Steven Shattuck. According to the Content Marketing Institute’s annual report, 64 percent of B2B content marketers say they are challenged with producing enough content. MISSION IMPOSSERPBLE: ESTABLISHING RELIABLE CLICK-THROUGH by Casey Szulc. What are the click-through-rates (CTR) for each organic position in a search engine ranking page (SERP)? SEO aficionados have been pondering this question for years, and given the volatile nature of SERPs, it is an incredibly difficult question toanswer.
GOOGLE ANALYTICS COST DATA IMPORT TOOL November 29th, 2012. by Aaron Aders. Google Analytics (GA) recently announced the creation of a new feature called the Cost Data Import Tool. The idea behind this tool is pretty easy to understand: you manually import costs related to the online advertising channels that you track through GA, and then you’ll be able to subtract this cost from the revenue that’s already being tracked to INBOUND MARKETING FROM START TO FINISH October 25th, 2012. by Jackie Newnam. Inbound Marketing is one of those terms that means a lot of different things to a lot of different people. That inevitably gives rise to many competing schools of thought and strategies for executing an inbound marketing campaign. ABOUT | SLINGSHOT SEO Slingshot SEO exists because we love the Internet and are endlessly fascinated by the way it’s changing the world and serving people.. Slingshot SEO is a nationally recognized and recommended natural search engine optimization company. Slingshot SEO has been recognized and recommended by industry leaders such as Andy Beal’s SEMvendor.com, Rand Fishkin’s SEOmoz.org, TopSEOs.com top 5 SEOs ENHANCING AN ALREADY SPECIAL CULTURE (PART TWO) by Jay Love. Last week we explored how an increase in communication can enhance any organization’s culture. Our exploration continues this week with me first touting one of the most appreciated perks at Slingshot SEO, something that adds quite a bit to our daily culture–our four-day work week!Yes, an exclamation mark because virtually every employee adds such emphasis anytime we discuss it. A 5 STEP SOCIAL STRATEGY THAT CONVERTS October 30th, 2012. by Sharlene Boodram. The Viral Media team at Slingshot SEO coordinates production and promotion of rich media. Because clients have differing social media goals, our team is constantly tweaking strategies to achieve the best results for everycampaign.
BEST PRACTICE: SEO QUESTIONNAIRE by Phil Golobish. In SEO, ranking fluctuations are part of the business. Similarly, extreme ranking drops are also part of the business. However, as professional SEO consultants we realize our response to these occasional setbacks is what sets us apart from lesser SEO practitioners. SEARCHING FOR SUCCESS IN SEO MEASUREMENTS by Guest Blogger. Chris Carrel is a Senior Software Engineer at Angie’s List. With over 15 years of experience, he has spent the last two focused on SEO. ETHICS IN THE HIGH TECH WORLD by Jay Love. During the last 26 years of my business career, I was closely associated with the non-profit world. Within that environment there exists several well-known governing bodies and associations, and I had the privilege to serve on the boards of most of those groups. HOW TO GENERATE SALES LEADS WITH KILLER META DESCRIPTION by Guest Blogger. Meta descriptions are like silly old Uncle Bob who gets ignored at Thanksgiving get-togethers. But did you know that Uncle Bob is actually a multi-millionaire looking for a decent niece or nephew to include in his will? 3 WAYS TO AVOID FEELING SOCIALLY AWKWARD by Steven Shattuck. On the first Friday in May, I had the pleasure of joining Jeff Jordan, the Social Media Product Manager at Adobe, and Beth Perell, VP of Communications & Information Management at Goodwill Industries International for a panel discussion – Feeling Socially Awkward: A Strategy for Measuring this Hip New World – at the inaugural Infinitive Digital BrainFest. HOW BEING HUMAN CAN HELP YOU WIN SEARCH June 13th, 2012. by Allison Carter. Slingshot SEO welcomes Allison Carter to our blog. While we focus on enterprise business, in this guest post from our friends at Roundpeg, Allison offers some great suggestions on content development and outreach for small businesses. JASON FALLS, ERIK DECKERS AND SLINGSHOT SEO PRESENT FREE by Courtney Logel. Indianapolis (November 2, 2011) With search and social media at the forefront of online marketing, a free webinar is being hosted by two leading online marketing organizations to teach you how to keep your brand in front in this increasingly competitive environment.. Well-known social media expert Jason Falls and Erik Deckers, co-authors of No Bullshit Social Media, willSEO COMPANY
Slingshot SEO is a professional search engine optimization practice whose full-service strategic consulting and SEO execution services deliver unparalleled results for its enterprise-caliber clients. The Internet is a gathering of people, each with something they offer and each with things they want. It’s a social setting – and like all SOLUTION | SLINGSHOT SEO SEO is the most cost-effective form of marketing available today, driving targeted traffic to your site for pennies per visitor. Slingshot SEO’s natural SEO solution consistently outperforms Pay Per Click (PPC) advertising, often delivering more traffic for as little as 6 percent of a PPC budget. In many industries, thedifference between
SERVICES | SLINGSHOT SEO Slingshot SEO helps clients build communities by planning, managing and executing SEO campaigns that lead to conversation and conversions. Search engines want to rank websites that give visitors a great experience. Our custom SEO services help clients develop great online properties that both users and search engines want. ABOUT | SLINGSHOT SEO Slingshot SEO exists because we love the Internet and are endlessly fascinated by the way it’s changing the world and serving people.. Slingshot SEO is a nationally recognized and recommended natural search engine optimization company. Slingshot SEO has been recognized and recommended by industry leaders such as Andy Beal’s SEMvendor.com, Rand Fishkin’s SEOmoz.org, TopSEOs.com top 5 SEOs 5 TOFU CONTENT MARKETING IDEAS YOU (PROBABLY) HAVEN’T Here are a few top-of-the-funnel (TOFU) content ideas you (probably) haven’t thought of yet: Expert Interviews: It is so easy to let your copywriter take control (since they are indeed talented) and get stuck writing blogs from his corner rut. But receiving no outside input is how ideas become scarce. Let your copywriter refresh byBLOG
December 3rd, 2012 by Steven Shattuck According to data reported in 2011 by W3Techs, WordPress is used by 55.0% of all websites with a known content management system. MASTER THE ART OF CONTENT REPURPOSING December 4th, 2012. by Steven Shattuck. According to the Content Marketing Institute’s annual report, 64 percent of B2B content marketers say they are challenged with producing enough content. MISSION IMPOSSERPBLE: ESTABLISHING RELIABLE CLICK-THROUGH by Casey Szulc. What are the click-through-rates (CTR) for each organic position in a search engine ranking page (SERP)? SEO aficionados have been pondering this question for years, and given the volatile nature of SERPs, it is an incredibly difficult question toanswer.
GOOGLE ANALYTICS COST DATA IMPORT TOOL November 29th, 2012. by Aaron Aders. Google Analytics (GA) recently announced the creation of a new feature called the Cost Data Import Tool. The idea behind this tool is pretty easy to understand: you manually import costs related to the online advertising channels that you track through GA, and then you’ll be able to subtract this cost from the revenue that’s already being tracked to INBOUND MARKETING FROM START TO FINISH October 25th, 2012. by Jackie Newnam. Inbound Marketing is one of those terms that means a lot of different things to a lot of different people. That inevitably gives rise to many competing schools of thought and strategies for executing an inbound marketing campaign.SEO COMPANY
Slingshot SEO is a professional search engine optimization practice whose full-service strategic consulting and SEO execution services deliver unparalleled results for its enterprise-caliber clients. The Internet is a gathering of people, each with something they offer and each with things they want. It’s a social setting – and like all SOLUTION | SLINGSHOT SEO SEO is the most cost-effective form of marketing available today, driving targeted traffic to your site for pennies per visitor. Slingshot SEO’s natural SEO solution consistently outperforms Pay Per Click (PPC) advertising, often delivering more traffic for as little as 6 percent of a PPC budget. In many industries, thedifference between
SERVICES | SLINGSHOT SEO Slingshot SEO helps clients build communities by planning, managing and executing SEO campaigns that lead to conversation and conversions. Search engines want to rank websites that give visitors a great experience. Our custom SEO services help clients develop great online properties that both users and search engines want. ABOUT | SLINGSHOT SEO Slingshot SEO exists because we love the Internet and are endlessly fascinated by the way it’s changing the world and serving people.. Slingshot SEO is a nationally recognized and recommended natural search engine optimization company. Slingshot SEO has been recognized and recommended by industry leaders such as Andy Beal’s SEMvendor.com, Rand Fishkin’s SEOmoz.org, TopSEOs.com top 5 SEOs 5 TOFU CONTENT MARKETING IDEAS YOU (PROBABLY) HAVEN’T Here are a few top-of-the-funnel (TOFU) content ideas you (probably) haven’t thought of yet: Expert Interviews: It is so easy to let your copywriter take control (since they are indeed talented) and get stuck writing blogs from his corner rut. But receiving no outside input is how ideas become scarce. Let your copywriter refresh byBLOG
December 3rd, 2012 by Steven Shattuck According to data reported in 2011 by W3Techs, WordPress is used by 55.0% of all websites with a known content management system. MASTER THE ART OF CONTENT REPURPOSING December 4th, 2012. by Steven Shattuck. According to the Content Marketing Institute’s annual report, 64 percent of B2B content marketers say they are challenged with producing enough content. MISSION IMPOSSERPBLE: ESTABLISHING RELIABLE CLICK-THROUGH by Casey Szulc. What are the click-through-rates (CTR) for each organic position in a search engine ranking page (SERP)? SEO aficionados have been pondering this question for years, and given the volatile nature of SERPs, it is an incredibly difficult question toanswer.
GOOGLE ANALYTICS COST DATA IMPORT TOOL November 29th, 2012. by Aaron Aders. Google Analytics (GA) recently announced the creation of a new feature called the Cost Data Import Tool. The idea behind this tool is pretty easy to understand: you manually import costs related to the online advertising channels that you track through GA, and then you’ll be able to subtract this cost from the revenue that’s already being tracked to INBOUND MARKETING FROM START TO FINISH October 25th, 2012. by Jackie Newnam. Inbound Marketing is one of those terms that means a lot of different things to a lot of different people. That inevitably gives rise to many competing schools of thought and strategies for executing an inbound marketing campaign.SEO COMPANY
Slingshot SEO is a professional search engine optimization practice whose full-service strategic consulting and SEO execution services deliver unparalleled results for its enterprise-caliber clients. The Internet is a gathering of people, each with something they offer and each with things they want. It’s a social setting – and like all ENHANCING AN ALREADY SPECIAL CULTURE (PART TWO) by Jay Love. Last week we explored how an increase in communication can enhance any organization’s culture. Our exploration continues this week with me first touting one of the most appreciated perks at Slingshot SEO, something that adds quite a bit to our daily culture–our four-day work week!Yes, an exclamation mark because virtually every employee adds such emphasis anytime we discuss it. SEARCHING FOR SUCCESS IN SEO MEASUREMENTS by Guest Blogger. Chris Carrel is a Senior Software Engineer at Angie’s List. With over 15 years of experience, he has spent the last two focused on SEO. HOW DO I VALUE SEO RANKINGS? PT.1 by Kevin Bailey. One of the first important questions to ask yourself before investing in an SEO campaign is, “What’s the value of a first page search engine ranking anyway?” Below I have calculated the annual value of a 1st page Google organic ranking for ‘Health Insurance’ to be $7,471,194.. And yes, I’m talking over 7 million US dollars here, not Kazakhstan Tenge. A TALE OF TWO STUDIES: GOOGLE VS. BING CTR by Casey Szulc. I like to believe that BING is a recursive acronym meaning “Bing Is Not Google.” Since its inception in 2009, Bing has set out to rival Google as a “results engine,” even going so far as being accused of copying Google’s results. Bing started out as just an annoying Kimmy Gibbler to Google’s Full House, but fast-forward to 2011. 3 WAYS TO AVOID FEELING SOCIALLY AWKWARD by Steven Shattuck. On the first Friday in May, I had the pleasure of joining Jeff Jordan, the Social Media Product Manager at Adobe, and Beth Perell, VP of Communications & Information Management at Goodwill Industries International for a panel discussion – Feeling Socially Awkward: A Strategy for Measuring this Hip New World – at the inaugural Infinitive Digital BrainFest. HOLIDAY SEO CHECKLIST by Casey Szulc. What started as a simple marketing ploy in 2005, the Monday following Thanksgiving, known as “Cyber Monday,” has quickly become the largest online shopping day of the year. MOVE YOUR COMPANY MEETINGS TO NEW HEIGHTS by Jay Love. In a few of my previous posts, I described our monthly company gatherings as one of Slingshot SEO’s central communication vehicles.Obviously, it should be since we have everyone gathered to hear about what’s going on in the company. HORSES AND BAYONETS: HAS THE NATURE OF SEO CHANGED? October 23rd, 2012. by Dustin Clark “We also have fewer horses and bayonets, because the nature of the military has changed.” – POTUS. The nature of SEO has changed. DON’T FALL FOR THE WEB ANALYTICS ONE-NIGHT STAND November 28th, 2012. by Aaron Aders. While attending SES San Francisco this year, I was able to watch an incredible keynote by none other than the Google Analytics creator himself, Avinash Kaushik.SEO COMPANY
Slingshot SEO is a professional search engine optimization practice whose full-service strategic consulting and SEO execution services deliver unparalleled results for its enterprise-caliber clients. The Internet is a gathering of people, each with something they offer and each with things they want. It’s a social setting – and like all SOLUTION | SLINGSHOT SEO SEO is the most cost-effective form of marketing available today, driving targeted traffic to your site for pennies per visitor. Slingshot SEO’s natural SEO solution consistently outperforms Pay Per Click (PPC) advertising, often delivering more traffic for as little as 6 percent of a PPC budget. In many industries, thedifference between
SERVICES | SLINGSHOT SEO Slingshot SEO helps clients build communities by planning, managing and executing SEO campaigns that lead to conversation and conversions. Search engines want to rank websites that give visitors a great experience. Our custom SEO services help clients develop great online properties that both users and search engines want. ABOUT | SLINGSHOT SEO Slingshot SEO exists because we love the Internet and are endlessly fascinated by the way it’s changing the world and serving people.. Slingshot SEO is a nationally recognized and recommended natural search engine optimization company. Slingshot SEO has been recognized and recommended by industry leaders such as Andy Beal’s SEMvendor.com, Rand Fishkin’s SEOmoz.org, TopSEOs.com top 5 SEOs 5 TOFU CONTENT MARKETING IDEAS YOU (PROBABLY) HAVEN’T Here are a few top-of-the-funnel (TOFU) content ideas you (probably) haven’t thought of yet: Expert Interviews: It is so easy to let your copywriter take control (since they are indeed talented) and get stuck writing blogs from his corner rut. But receiving no outside input is how ideas become scarce. Let your copywriter refresh byBLOG
December 3rd, 2012 by Steven Shattuck According to data reported in 2011 by W3Techs, WordPress is used by 55.0% of all websites with a known content management system. MASTER THE ART OF CONTENT REPURPOSING December 4th, 2012. by Steven Shattuck. According to the Content Marketing Institute’s annual report, 64 percent of B2B content marketers say they are challenged with producing enough content. A 5 STEP SOCIAL STRATEGY THAT CONVERTS October 30th, 2012. by Sharlene Boodram. The Viral Media team at Slingshot SEO coordinates production and promotion of rich media. Because clients have differing social media goals, our team is constantly tweaking strategies to achieve the best results for everycampaign.
MISSION IMPOSSERPBLE: ESTABLISHING RELIABLE CLICK-THROUGH by Casey Szulc. What are the click-through-rates (CTR) for each organic position in a search engine ranking page (SERP)? SEO aficionados have been pondering this question for years, and given the volatile nature of SERPs, it is an incredibly difficult question toanswer.
GOOGLE ANALYTICS COST DATA IMPORT TOOL November 29th, 2012. by Aaron Aders. Google Analytics (GA) recently announced the creation of a new feature called the Cost Data Import Tool. The idea behind this tool is pretty easy to understand: you manually import costs related to the online advertising channels that you track through GA, and then you’ll be able to subtract this cost from the revenue that’s already being tracked toSEO COMPANY
Slingshot SEO is a professional search engine optimization practice whose full-service strategic consulting and SEO execution services deliver unparalleled results for its enterprise-caliber clients. The Internet is a gathering of people, each with something they offer and each with things they want. It’s a social setting – and like all SOLUTION | SLINGSHOT SEO SEO is the most cost-effective form of marketing available today, driving targeted traffic to your site for pennies per visitor. Slingshot SEO’s natural SEO solution consistently outperforms Pay Per Click (PPC) advertising, often delivering more traffic for as little as 6 percent of a PPC budget. In many industries, thedifference between
SERVICES | SLINGSHOT SEO Slingshot SEO helps clients build communities by planning, managing and executing SEO campaigns that lead to conversation and conversions. Search engines want to rank websites that give visitors a great experience. Our custom SEO services help clients develop great online properties that both users and search engines want. ABOUT | SLINGSHOT SEO Slingshot SEO exists because we love the Internet and are endlessly fascinated by the way it’s changing the world and serving people.. Slingshot SEO is a nationally recognized and recommended natural search engine optimization company. Slingshot SEO has been recognized and recommended by industry leaders such as Andy Beal’s SEMvendor.com, Rand Fishkin’s SEOmoz.org, TopSEOs.com top 5 SEOs 5 TOFU CONTENT MARKETING IDEAS YOU (PROBABLY) HAVEN’T Here are a few top-of-the-funnel (TOFU) content ideas you (probably) haven’t thought of yet: Expert Interviews: It is so easy to let your copywriter take control (since they are indeed talented) and get stuck writing blogs from his corner rut. But receiving no outside input is how ideas become scarce. Let your copywriter refresh byBLOG
December 3rd, 2012 by Steven Shattuck According to data reported in 2011 by W3Techs, WordPress is used by 55.0% of all websites with a known content management system. MASTER THE ART OF CONTENT REPURPOSING December 4th, 2012. by Steven Shattuck. According to the Content Marketing Institute’s annual report, 64 percent of B2B content marketers say they are challenged with producing enough content. A 5 STEP SOCIAL STRATEGY THAT CONVERTS October 30th, 2012. by Sharlene Boodram. The Viral Media team at Slingshot SEO coordinates production and promotion of rich media. Because clients have differing social media goals, our team is constantly tweaking strategies to achieve the best results for everycampaign.
MISSION IMPOSSERPBLE: ESTABLISHING RELIABLE CLICK-THROUGH by Casey Szulc. What are the click-through-rates (CTR) for each organic position in a search engine ranking page (SERP)? SEO aficionados have been pondering this question for years, and given the volatile nature of SERPs, it is an incredibly difficult question toanswer.
GOOGLE ANALYTICS COST DATA IMPORT TOOL November 29th, 2012. by Aaron Aders. Google Analytics (GA) recently announced the creation of a new feature called the Cost Data Import Tool. The idea behind this tool is pretty easy to understand: you manually import costs related to the online advertising channels that you track through GA, and then you’ll be able to subtract this cost from the revenue that’s already being tracked to INBOUND MARKETING FROM START TO FINISH October 25th, 2012. by Jackie Newnam. Inbound Marketing is one of those terms that means a lot of different things to a lot of different people. That inevitably gives rise to many competing schools of thought and strategies for executing an inbound marketing campaign. ENHANCING AN ALREADY SPECIAL CULTURE (PART TWO) by Jay Love. Last week we explored how an increase in communication can enhance any organization’s culture. Our exploration continues this week with me first touting one of the most appreciated perks at Slingshot SEO, something that adds quite a bit to our daily culture–our four-day work week!Yes, an exclamation mark because virtually every employee adds such emphasis anytime we discuss it. SEARCHING FOR SUCCESS IN SEO MEASUREMENTS by Guest Blogger. Chris Carrel is a Senior Software Engineer at Angie’s List. With over 15 years of experience, he has spent the last two focused on SEO. MOVE YOUR COMPANY MEETINGS TO NEW HEIGHTS by Jay Love. In a few of my previous posts, I described our monthly company gatherings as one of Slingshot SEO’s central communication vehicles.Obviously, it should be since we have everyone gathered to hear about what’s going on in the company. A TALE OF TWO STUDIES: GOOGLE VS. BING CTR by Casey Szulc. I like to believe that BING is a recursive acronym meaning “Bing Is Not Google.” Since its inception in 2009, Bing has set out to rival Google as a “results engine,” even going so far as being accused of copying Google’s results. Bing started out as just an annoying Kimmy Gibbler to Google’s Full House, but fast-forward to 2011. HORSES AND BAYONETS: HAS THE NATURE OF SEO CHANGED? October 23rd, 2012. by Dustin Clark “We also have fewer horses and bayonets, because the nature of the military has changed.” – POTUS. The nature of SEO has changed. 6 EASY STEPS TO SET UP AUTHORSHIP THROUGH YOUR GOOGLE+ October 1st, 2012. by Steven Shattuck. If you’ve followed SEO and Internet marketing news over the past year, you’ve no doubt come across the concept of AuthorRank, which AJ Kohn says “could be more disruptive than all of the Panda updates combined.” Google, who actually labels it “Agent Rank,” describes it as “the identity of individual agents responsible for content can be used WHAT IS SOCIAL PROOF AND WHY SHOULD INBOUND MARKETERS CARE? November 26th, 2012. by Aaron Aders. Robert Cialdini’s best selling book Influence outlines seven basic principles behind the psychology of persuasion.One of my favorite heuristics outlined by Cialdini is the principle of “Social Proof.” EVOLVING SALES FROM 'ALWAYS BE CLOSING' TO 'ALWAYS BE December 4th, 2012. by Aaron Aders. The classic Glengarry Glen Ross scene is unforgettable – not only to those who saw the movie, but also to anyone who held a sales position in the 20th century.The ABC (Always Be Closing) sales methodology reigned supreme, and still does in some organizations that have failed to evolve with the times. INTERNET MARKETING JARGON THAT SHOULD DIE IN 2013 November 21st, 2012. by Chad Pollitt. Coming up on a new year inevitably motivates bloggers to write posts reflecting on the past, or pontificating on the future.SEO COMPANY
Slingshot SEO is a professional search engine optimization practice whose full-service strategic consulting and SEO execution services deliver unparalleled results for its enterprise-caliber clients. The Internet is a gathering of people, each with something they offer and each with things they want. It’s a social setting – and like all SOLUTION | SLINGSHOT SEO SEO is the most cost-effective form of marketing available today, driving targeted traffic to your site for pennies per visitor. Slingshot SEO’s natural SEO solution consistently outperforms Pay Per Click (PPC) advertising, often delivering more traffic for as little as 6 percent of a PPC budget. In many industries, thedifference between
SERVICES | SLINGSHOT SEO Slingshot SEO helps clients build communities by planning, managing and executing SEO campaigns that lead to conversation and conversions. Search engines want to rank websites that give visitors a great experience. Our custom SEO services help clients develop great online properties that both users and search engines want. ABOUT | SLINGSHOT SEO Slingshot SEO exists because we love the Internet and are endlessly fascinated by the way it’s changing the world and serving people.. Slingshot SEO is a nationally recognized and recommended natural search engine optimization company. Slingshot SEO has been recognized and recommended by industry leaders such as Andy Beal’s SEMvendor.com, Rand Fishkin’s SEOmoz.org, TopSEOs.com top 5 SEOs 5 TOFU CONTENT MARKETING IDEAS YOU (PROBABLY) HAVEN’T Here are a few top-of-the-funnel (TOFU) content ideas you (probably) haven’t thought of yet: Expert Interviews: It is so easy to let your copywriter take control (since they are indeed talented) and get stuck writing blogs from his corner rut. But receiving no outside input is how ideas become scarce. Let your copywriter refresh byBLOG
December 3rd, 2012 by Steven Shattuck According to data reported in 2011 by W3Techs, WordPress is used by 55.0% of all websites with a known content management system. MASTER THE ART OF CONTENT REPURPOSING December 4th, 2012. by Steven Shattuck. According to the Content Marketing Institute’s annual report, 64 percent of B2B content marketers say they are challenged with producing enough content. A 5 STEP SOCIAL STRATEGY THAT CONVERTS October 30th, 2012. by Sharlene Boodram. The Viral Media team at Slingshot SEO coordinates production and promotion of rich media. Because clients have differing social media goals, our team is constantly tweaking strategies to achieve the best results for everycampaign.
MISSION IMPOSSERPBLE: ESTABLISHING RELIABLE CLICK-THROUGH by Casey Szulc. What are the click-through-rates (CTR) for each organic position in a search engine ranking page (SERP)? SEO aficionados have been pondering this question for years, and given the volatile nature of SERPs, it is an incredibly difficult question toanswer.
GOOGLE ANALYTICS COST DATA IMPORT TOOL November 29th, 2012. by Aaron Aders. Google Analytics (GA) recently announced the creation of a new feature called the Cost Data Import Tool. The idea behind this tool is pretty easy to understand: you manually import costs related to the online advertising channels that you track through GA, and then you’ll be able to subtract this cost from the revenue that’s already being tracked toSEO COMPANY
Slingshot SEO is a professional search engine optimization practice whose full-service strategic consulting and SEO execution services deliver unparalleled results for its enterprise-caliber clients. The Internet is a gathering of people, each with something they offer and each with things they want. It’s a social setting – and like all SOLUTION | SLINGSHOT SEO SEO is the most cost-effective form of marketing available today, driving targeted traffic to your site for pennies per visitor. Slingshot SEO’s natural SEO solution consistently outperforms Pay Per Click (PPC) advertising, often delivering more traffic for as little as 6 percent of a PPC budget. In many industries, thedifference between
SERVICES | SLINGSHOT SEO Slingshot SEO helps clients build communities by planning, managing and executing SEO campaigns that lead to conversation and conversions. Search engines want to rank websites that give visitors a great experience. Our custom SEO services help clients develop great online properties that both users and search engines want. ABOUT | SLINGSHOT SEO Slingshot SEO exists because we love the Internet and are endlessly fascinated by the way it’s changing the world and serving people.. Slingshot SEO is a nationally recognized and recommended natural search engine optimization company. Slingshot SEO has been recognized and recommended by industry leaders such as Andy Beal’s SEMvendor.com, Rand Fishkin’s SEOmoz.org, TopSEOs.com top 5 SEOs 5 TOFU CONTENT MARKETING IDEAS YOU (PROBABLY) HAVEN’T Here are a few top-of-the-funnel (TOFU) content ideas you (probably) haven’t thought of yet: Expert Interviews: It is so easy to let your copywriter take control (since they are indeed talented) and get stuck writing blogs from his corner rut. But receiving no outside input is how ideas become scarce. Let your copywriter refresh byBLOG
December 3rd, 2012 by Steven Shattuck According to data reported in 2011 by W3Techs, WordPress is used by 55.0% of all websites with a known content management system. MASTER THE ART OF CONTENT REPURPOSING December 4th, 2012. by Steven Shattuck. According to the Content Marketing Institute’s annual report, 64 percent of B2B content marketers say they are challenged with producing enough content. A 5 STEP SOCIAL STRATEGY THAT CONVERTS October 30th, 2012. by Sharlene Boodram. The Viral Media team at Slingshot SEO coordinates production and promotion of rich media. Because clients have differing social media goals, our team is constantly tweaking strategies to achieve the best results for everycampaign.
MISSION IMPOSSERPBLE: ESTABLISHING RELIABLE CLICK-THROUGH by Casey Szulc. What are the click-through-rates (CTR) for each organic position in a search engine ranking page (SERP)? SEO aficionados have been pondering this question for years, and given the volatile nature of SERPs, it is an incredibly difficult question toanswer.
GOOGLE ANALYTICS COST DATA IMPORT TOOL November 29th, 2012. by Aaron Aders. Google Analytics (GA) recently announced the creation of a new feature called the Cost Data Import Tool. The idea behind this tool is pretty easy to understand: you manually import costs related to the online advertising channels that you track through GA, and then you’ll be able to subtract this cost from the revenue that’s already being tracked to INBOUND MARKETING FROM START TO FINISH October 25th, 2012. by Jackie Newnam. Inbound Marketing is one of those terms that means a lot of different things to a lot of different people. That inevitably gives rise to many competing schools of thought and strategies for executing an inbound marketing campaign. ENHANCING AN ALREADY SPECIAL CULTURE (PART TWO) by Jay Love. Last week we explored how an increase in communication can enhance any organization’s culture. Our exploration continues this week with me first touting one of the most appreciated perks at Slingshot SEO, something that adds quite a bit to our daily culture–our four-day work week!Yes, an exclamation mark because virtually every employee adds such emphasis anytime we discuss it. SEARCHING FOR SUCCESS IN SEO MEASUREMENTS by Guest Blogger. Chris Carrel is a Senior Software Engineer at Angie’s List. With over 15 years of experience, he has spent the last two focused on SEO. MOVE YOUR COMPANY MEETINGS TO NEW HEIGHTS by Jay Love. In a few of my previous posts, I described our monthly company gatherings as one of Slingshot SEO’s central communication vehicles.Obviously, it should be since we have everyone gathered to hear about what’s going on in the company. A TALE OF TWO STUDIES: GOOGLE VS. BING CTR by Casey Szulc. I like to believe that BING is a recursive acronym meaning “Bing Is Not Google.” Since its inception in 2009, Bing has set out to rival Google as a “results engine,” even going so far as being accused of copying Google’s results. Bing started out as just an annoying Kimmy Gibbler to Google’s Full House, but fast-forward to 2011. HORSES AND BAYONETS: HAS THE NATURE OF SEO CHANGED? October 23rd, 2012. by Dustin Clark “We also have fewer horses and bayonets, because the nature of the military has changed.” – POTUS. The nature of SEO has changed. 6 EASY STEPS TO SET UP AUTHORSHIP THROUGH YOUR GOOGLE+ October 1st, 2012. by Steven Shattuck. If you’ve followed SEO and Internet marketing news over the past year, you’ve no doubt come across the concept of AuthorRank, which AJ Kohn says “could be more disruptive than all of the Panda updates combined.” Google, who actually labels it “Agent Rank,” describes it as “the identity of individual agents responsible for content can be used WHAT IS SOCIAL PROOF AND WHY SHOULD INBOUND MARKETERS CARE? November 26th, 2012. by Aaron Aders. Robert Cialdini’s best selling book Influence outlines seven basic principles behind the psychology of persuasion.One of my favorite heuristics outlined by Cialdini is the principle of “Social Proof.” EVOLVING SALES FROM 'ALWAYS BE CLOSING' TO 'ALWAYS BE December 4th, 2012. by Aaron Aders. The classic Glengarry Glen Ross scene is unforgettable – not only to those who saw the movie, but also to anyone who held a sales position in the 20th century.The ABC (Always Be Closing) sales methodology reigned supreme, and still does in some organizations that have failed to evolve with the times. INTERNET MARKETING JARGON THAT SHOULD DIE IN 2013 November 21st, 2012. by Chad Pollitt. Coming up on a new year inevitably motivates bloggers to write posts reflecting on the past, or pontificating on the future.SEO COMPANY
Slingshot SEO is a professional search engine optimization practice whose full-service strategic consulting and SEO execution services deliver unparalleled results for its enterprise-caliber clients. The Internet is a gathering of people, each with something they offer and each with things they want. It’s a social setting – and like all SOLUTION | SLINGSHOT SEO SEO is the most cost-effective form of marketing available today, driving targeted traffic to your site for pennies per visitor. Slingshot SEO’s natural SEO solution consistently outperforms Pay Per Click (PPC) advertising, often delivering more traffic for as little as 6 percent of a PPC budget. In many industries, thedifference between
SERVICES | SLINGSHOT SEO Slingshot SEO helps clients build communities by planning, managing and executing SEO campaigns that lead to conversation and conversions. Search engines want to rank websites that give visitors a great experience. Our custom SEO services help clients develop great online properties that both users and search engines want. ABOUT | SLINGSHOT SEO Slingshot SEO exists because we love the Internet and are endlessly fascinated by the way it’s changing the world and serving people.. Slingshot SEO is a nationally recognized and recommended natural search engine optimization company. Slingshot SEO has been recognized and recommended by industry leaders such as Andy Beal’s SEMvendor.com, Rand Fishkin’s SEOmoz.org, TopSEOs.com top 5 SEOs 5 TOFU CONTENT MARKETING IDEAS YOU (PROBABLY) HAVEN’T Here are a few top-of-the-funnel (TOFU) content ideas you (probably) haven’t thought of yet: Expert Interviews: It is so easy to let your copywriter take control (since they are indeed talented) and get stuck writing blogs from his corner rut. But receiving no outside input is how ideas become scarce. Let your copywriter refresh byBLOG
December 3rd, 2012 by Steven Shattuck According to data reported in 2011 by W3Techs, WordPress is used by 55.0% of all websites with a known content management system. MASTER THE ART OF CONTENT REPURPOSING December 4th, 2012. by Steven Shattuck. According to the Content Marketing Institute’s annual report, 64 percent of B2B content marketers say they are challenged with producing enough content. A 5 STEP SOCIAL STRATEGY THAT CONVERTS October 30th, 2012. by Sharlene Boodram. The Viral Media team at Slingshot SEO coordinates production and promotion of rich media. Because clients have differing social media goals, our team is constantly tweaking strategies to achieve the best results for everycampaign.
MISSION IMPOSSERPBLE: ESTABLISHING RELIABLE CLICK-THROUGH by Casey Szulc. What are the click-through-rates (CTR) for each organic position in a search engine ranking page (SERP)? SEO aficionados have been pondering this question for years, and given the volatile nature of SERPs, it is an incredibly difficult question toanswer.
GOOGLE ANALYTICS COST DATA IMPORT TOOL November 29th, 2012. by Aaron Aders. Google Analytics (GA) recently announced the creation of a new feature called the Cost Data Import Tool. The idea behind this tool is pretty easy to understand: you manually import costs related to the online advertising channels that you track through GA, and then you’ll be able to subtract this cost from the revenue that’s already being tracked toSEO COMPANY
Slingshot SEO is a professional search engine optimization practice whose full-service strategic consulting and SEO execution services deliver unparalleled results for its enterprise-caliber clients. The Internet is a gathering of people, each with something they offer and each with things they want. It’s a social setting – and like all SOLUTION | SLINGSHOT SEO SEO is the most cost-effective form of marketing available today, driving targeted traffic to your site for pennies per visitor. Slingshot SEO’s natural SEO solution consistently outperforms Pay Per Click (PPC) advertising, often delivering more traffic for as little as 6 percent of a PPC budget. In many industries, thedifference between
SERVICES | SLINGSHOT SEO Slingshot SEO helps clients build communities by planning, managing and executing SEO campaigns that lead to conversation and conversions. Search engines want to rank websites that give visitors a great experience. Our custom SEO services help clients develop great online properties that both users and search engines want. ABOUT | SLINGSHOT SEO Slingshot SEO exists because we love the Internet and are endlessly fascinated by the way it’s changing the world and serving people.. Slingshot SEO is a nationally recognized and recommended natural search engine optimization company. Slingshot SEO has been recognized and recommended by industry leaders such as Andy Beal’s SEMvendor.com, Rand Fishkin’s SEOmoz.org, TopSEOs.com top 5 SEOs 5 TOFU CONTENT MARKETING IDEAS YOU (PROBABLY) HAVEN’T Here are a few top-of-the-funnel (TOFU) content ideas you (probably) haven’t thought of yet: Expert Interviews: It is so easy to let your copywriter take control (since they are indeed talented) and get stuck writing blogs from his corner rut. But receiving no outside input is how ideas become scarce. Let your copywriter refresh byBLOG
December 3rd, 2012 by Steven Shattuck According to data reported in 2011 by W3Techs, WordPress is used by 55.0% of all websites with a known content management system. MASTER THE ART OF CONTENT REPURPOSING December 4th, 2012. by Steven Shattuck. According to the Content Marketing Institute’s annual report, 64 percent of B2B content marketers say they are challenged with producing enough content. A 5 STEP SOCIAL STRATEGY THAT CONVERTS October 30th, 2012. by Sharlene Boodram. The Viral Media team at Slingshot SEO coordinates production and promotion of rich media. Because clients have differing social media goals, our team is constantly tweaking strategies to achieve the best results for everycampaign.
MISSION IMPOSSERPBLE: ESTABLISHING RELIABLE CLICK-THROUGH by Casey Szulc. What are the click-through-rates (CTR) for each organic position in a search engine ranking page (SERP)? SEO aficionados have been pondering this question for years, and given the volatile nature of SERPs, it is an incredibly difficult question toanswer.
GOOGLE ANALYTICS COST DATA IMPORT TOOL November 29th, 2012. by Aaron Aders. Google Analytics (GA) recently announced the creation of a new feature called the Cost Data Import Tool. The idea behind this tool is pretty easy to understand: you manually import costs related to the online advertising channels that you track through GA, and then you’ll be able to subtract this cost from the revenue that’s already being tracked to INBOUND MARKETING FROM START TO FINISH October 25th, 2012. by Jackie Newnam. Inbound Marketing is one of those terms that means a lot of different things to a lot of different people. That inevitably gives rise to many competing schools of thought and strategies for executing an inbound marketing campaign. ENHANCING AN ALREADY SPECIAL CULTURE (PART TWO) by Jay Love. Last week we explored how an increase in communication can enhance any organization’s culture. Our exploration continues this week with me first touting one of the most appreciated perks at Slingshot SEO, something that adds quite a bit to our daily culture–our four-day work week!Yes, an exclamation mark because virtually every employee adds such emphasis anytime we discuss it. SEARCHING FOR SUCCESS IN SEO MEASUREMENTS by Guest Blogger. Chris Carrel is a Senior Software Engineer at Angie’s List. With over 15 years of experience, he has spent the last two focused on SEO. MOVE YOUR COMPANY MEETINGS TO NEW HEIGHTS by Jay Love. In a few of my previous posts, I described our monthly company gatherings as one of Slingshot SEO’s central communication vehicles.Obviously, it should be since we have everyone gathered to hear about what’s going on in the company. A TALE OF TWO STUDIES: GOOGLE VS. BING CTR by Casey Szulc. I like to believe that BING is a recursive acronym meaning “Bing Is Not Google.” Since its inception in 2009, Bing has set out to rival Google as a “results engine,” even going so far as being accused of copying Google’s results. Bing started out as just an annoying Kimmy Gibbler to Google’s Full House, but fast-forward to 2011. HORSES AND BAYONETS: HAS THE NATURE OF SEO CHANGED? October 23rd, 2012. by Dustin Clark “We also have fewer horses and bayonets, because the nature of the military has changed.” – POTUS. The nature of SEO has changed. 6 EASY STEPS TO SET UP AUTHORSHIP THROUGH YOUR GOOGLE+ October 1st, 2012. by Steven Shattuck. If you’ve followed SEO and Internet marketing news over the past year, you’ve no doubt come across the concept of AuthorRank, which AJ Kohn says “could be more disruptive than all of the Panda updates combined.” Google, who actually labels it “Agent Rank,” describes it as “the identity of individual agents responsible for content can be used WHAT IS SOCIAL PROOF AND WHY SHOULD INBOUND MARKETERS CARE? November 26th, 2012. by Aaron Aders. Robert Cialdini’s best selling book Influence outlines seven basic principles behind the psychology of persuasion.One of my favorite heuristics outlined by Cialdini is the principle of “Social Proof.” EVOLVING SALES FROM 'ALWAYS BE CLOSING' TO 'ALWAYS BE December 4th, 2012. by Aaron Aders. The classic Glengarry Glen Ross scene is unforgettable – not only to those who saw the movie, but also to anyone who held a sales position in the 20th century.The ABC (Always Be Closing) sales methodology reigned supreme, and still does in some organizations that have failed to evolve with the times. INTERNET MARKETING JARGON THAT SHOULD DIE IN 2013 November 21st, 2012. by Chad Pollitt. Coming up on a new year inevitably motivates bloggers to write posts reflecting on the past, or pontificating on the future.SEO COMPANY
Slingshot SEO is a professional search engine optimization practice whose full-service strategic consulting and SEO execution services deliver unparalleled results for its enterprise-caliber clients. The Internet is a gathering of people, each with something they offer and each with things they want. It’s a social setting – and like all SOLUTION | SLINGSHOT SEO SEO is the most cost-effective form of marketing available today, driving targeted traffic to your site for pennies per visitor. Slingshot SEO’s natural SEO solution consistently outperforms Pay Per Click (PPC) advertising, often delivering more traffic for as little as 6 percent of a PPC budget. In many industries, thedifference between
SERVICES | SLINGSHOT SEO Slingshot SEO helps clients build communities by planning, managing and executing SEO campaigns that lead to conversation and conversions. Search engines want to rank websites that give visitors a great experience. Our custom SEO services help clients develop great online properties that both users and search engines want. ABOUT | SLINGSHOT SEO Slingshot SEO exists because we love the Internet and are endlessly fascinated by the way it’s changing the world and serving people.. Slingshot SEO is a nationally recognized and recommended natural search engine optimization company. Slingshot SEO has been recognized and recommended by industry leaders such as Andy Beal’s SEMvendor.com, Rand Fishkin’s SEOmoz.org, TopSEOs.com top 5 SEOs 5 TOFU CONTENT MARKETING IDEAS YOU (PROBABLY) HAVEN’T Here are a few top-of-the-funnel (TOFU) content ideas you (probably) haven’t thought of yet: Expert Interviews: It is so easy to let your copywriter take control (since they are indeed talented) and get stuck writing blogs from his corner rut. But receiving no outside input is how ideas become scarce. Let your copywriter refresh byBLOG
December 3rd, 2012 by Steven Shattuck According to data reported in 2011 by W3Techs, WordPress is used by 55.0% of all websites with a known content management system. MASTER THE ART OF CONTENT REPURPOSING December 4th, 2012. by Steven Shattuck. According to the Content Marketing Institute’s annual report, 64 percent of B2B content marketers say they are challenged with producing enough content. A 5 STEP SOCIAL STRATEGY THAT CONVERTS October 30th, 2012. by Sharlene Boodram. The Viral Media team at Slingshot SEO coordinates production and promotion of rich media. Because clients have differing social media goals, our team is constantly tweaking strategies to achieve the best results for everycampaign.
MISSION IMPOSSERPBLE: ESTABLISHING RELIABLE CLICK-THROUGH by Casey Szulc. What are the click-through-rates (CTR) for each organic position in a search engine ranking page (SERP)? SEO aficionados have been pondering this question for years, and given the volatile nature of SERPs, it is an incredibly difficult question toanswer.
GOOGLE ANALYTICS COST DATA IMPORT TOOL November 29th, 2012. by Aaron Aders. Google Analytics (GA) recently announced the creation of a new feature called the Cost Data Import Tool. The idea behind this tool is pretty easy to understand: you manually import costs related to the online advertising channels that you track through GA, and then you’ll be able to subtract this cost from the revenue that’s already being tracked toSEO COMPANY
Slingshot SEO is a professional search engine optimization practice whose full-service strategic consulting and SEO execution services deliver unparalleled results for its enterprise-caliber clients. The Internet is a gathering of people, each with something they offer and each with things they want. It’s a social setting – and like all SOLUTION | SLINGSHOT SEO SEO is the most cost-effective form of marketing available today, driving targeted traffic to your site for pennies per visitor. Slingshot SEO’s natural SEO solution consistently outperforms Pay Per Click (PPC) advertising, often delivering more traffic for as little as 6 percent of a PPC budget. In many industries, thedifference between
SERVICES | SLINGSHOT SEO Slingshot SEO helps clients build communities by planning, managing and executing SEO campaigns that lead to conversation and conversions. Search engines want to rank websites that give visitors a great experience. Our custom SEO services help clients develop great online properties that both users and search engines want. ABOUT | SLINGSHOT SEO Slingshot SEO exists because we love the Internet and are endlessly fascinated by the way it’s changing the world and serving people.. Slingshot SEO is a nationally recognized and recommended natural search engine optimization company. Slingshot SEO has been recognized and recommended by industry leaders such as Andy Beal’s SEMvendor.com, Rand Fishkin’s SEOmoz.org, TopSEOs.com top 5 SEOs 5 TOFU CONTENT MARKETING IDEAS YOU (PROBABLY) HAVEN’T Here are a few top-of-the-funnel (TOFU) content ideas you (probably) haven’t thought of yet: Expert Interviews: It is so easy to let your copywriter take control (since they are indeed talented) and get stuck writing blogs from his corner rut. But receiving no outside input is how ideas become scarce. Let your copywriter refresh byBLOG
December 3rd, 2012 by Steven Shattuck According to data reported in 2011 by W3Techs, WordPress is used by 55.0% of all websites with a known content management system. MASTER THE ART OF CONTENT REPURPOSING December 4th, 2012. by Steven Shattuck. According to the Content Marketing Institute’s annual report, 64 percent of B2B content marketers say they are challenged with producing enough content. A 5 STEP SOCIAL STRATEGY THAT CONVERTS October 30th, 2012. by Sharlene Boodram. The Viral Media team at Slingshot SEO coordinates production and promotion of rich media. Because clients have differing social media goals, our team is constantly tweaking strategies to achieve the best results for everycampaign.
MISSION IMPOSSERPBLE: ESTABLISHING RELIABLE CLICK-THROUGH by Casey Szulc. What are the click-through-rates (CTR) for each organic position in a search engine ranking page (SERP)? SEO aficionados have been pondering this question for years, and given the volatile nature of SERPs, it is an incredibly difficult question toanswer.
GOOGLE ANALYTICS COST DATA IMPORT TOOL November 29th, 2012. by Aaron Aders. Google Analytics (GA) recently announced the creation of a new feature called the Cost Data Import Tool. The idea behind this tool is pretty easy to understand: you manually import costs related to the online advertising channels that you track through GA, and then you’ll be able to subtract this cost from the revenue that’s already being tracked to INBOUND MARKETING FROM START TO FINISH October 25th, 2012. by Jackie Newnam. Inbound Marketing is one of those terms that means a lot of different things to a lot of different people. That inevitably gives rise to many competing schools of thought and strategies for executing an inbound marketing campaign. ENHANCING AN ALREADY SPECIAL CULTURE (PART TWO) by Jay Love. Last week we explored how an increase in communication can enhance any organization’s culture. Our exploration continues this week with me first touting one of the most appreciated perks at Slingshot SEO, something that adds quite a bit to our daily culture–our four-day work week!Yes, an exclamation mark because virtually every employee adds such emphasis anytime we discuss it. SEARCHING FOR SUCCESS IN SEO MEASUREMENTS by Guest Blogger. Chris Carrel is a Senior Software Engineer at Angie’s List. With over 15 years of experience, he has spent the last two focused on SEO. MOVE YOUR COMPANY MEETINGS TO NEW HEIGHTS by Jay Love. In a few of my previous posts, I described our monthly company gatherings as one of Slingshot SEO’s central communication vehicles.Obviously, it should be since we have everyone gathered to hear about what’s going on in the company. A TALE OF TWO STUDIES: GOOGLE VS. BING CTR by Casey Szulc. I like to believe that BING is a recursive acronym meaning “Bing Is Not Google.” Since its inception in 2009, Bing has set out to rival Google as a “results engine,” even going so far as being accused of copying Google’s results. Bing started out as just an annoying Kimmy Gibbler to Google’s Full House, but fast-forward to 2011. HORSES AND BAYONETS: HAS THE NATURE OF SEO CHANGED? October 23rd, 2012. by Dustin Clark “We also have fewer horses and bayonets, because the nature of the military has changed.” – POTUS. The nature of SEO has changed. 6 EASY STEPS TO SET UP AUTHORSHIP THROUGH YOUR GOOGLE+ October 1st, 2012. by Steven Shattuck. If you’ve followed SEO and Internet marketing news over the past year, you’ve no doubt come across the concept of AuthorRank, which AJ Kohn says “could be more disruptive than all of the Panda updates combined.” Google, who actually labels it “Agent Rank,” describes it as “the identity of individual agents responsible for content can be used WHAT IS SOCIAL PROOF AND WHY SHOULD INBOUND MARKETERS CARE? November 26th, 2012. by Aaron Aders. Robert Cialdini’s best selling book Influence outlines seven basic principles behind the psychology of persuasion.One of my favorite heuristics outlined by Cialdini is the principle of “Social Proof.” EVOLVING SALES FROM 'ALWAYS BE CLOSING' TO 'ALWAYS BE December 4th, 2012. by Aaron Aders. The classic Glengarry Glen Ross scene is unforgettable – not only to those who saw the movie, but also to anyone who held a sales position in the 20th century.The ABC (Always Be Closing) sales methodology reigned supreme, and still does in some organizations that have failed to evolve with the times. INTERNET MARKETING JARGON THAT SHOULD DIE IN 2013 November 21st, 2012. by Chad Pollitt. Coming up on a new year inevitably motivates bloggers to write posts reflecting on the past, or pontificating on the future.* About
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