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industry.
HOTEL BOOKING ENGINE To say that Windsurfer has been instrumental in our confidence level is an understatement. We’ve seen bookings grow 23% YOY, and revenue grow 28% YOY. Windsurfer’s booking engine gives us a great opportunity to increase revenue and please our guests by puttingeverything out
HOTEL CRS SYSTEM
Windsurfer® CRS Enterprise. A newer version of our original Windsurfer, Enterprise brings a fresh look and feel geared towards hotel groups and chains that require a full-service CRS experience, and includes a choice of a standard or fully-customized bookingengines.
HOW THE COVID PANDEMIC WILL IMPACT REVENUE STRATEGY How the COVID Pandemic Will Impact Revenue Strategy. The COVID-19 travel lockdown will accelerate a stronger partnership between revenue and marketing teams across hospitality, according to Linda Gulrajani, who has served as VP of revenue strategy and distribution for Marcus Hotels & Resorts since 2014. Marcus Hotels & Resorts is a leading WOMEN IN REVENUE: 6 LEADERS SHARE THEIR NEW NORMAL Women in Revenue: 6 Leaders Share Their New Normal. 2020 was a transformational year for revenue leaders across the globe. Old strategies to measure supply and demand became obsolete almost overnight and, throughout the year, teams were focused on finding new ways to price rooms and capture business. As the year progressed andhoteliers put new
PUTTING GDS TO WORK FOR YOUR HOTEL GDS (Global Distribution Systems) are used by travel management companies and online travel agencies (OTAs) to book hotels (along with airline tickets and vehicles), and offer real-time availability of rooms, rates, and dates. The four major GDS channels are Amadeus, Sabre, Travelport-Galieo, and WorldSpan. GDS can help your hotel reachover
GDS SERIES: 3 BEST PRACTICES TO INCREASE GDS REVENUE GDS Series: 3 Best Practices to Increase GDS Revenue Starting Today. Global Distribution Systems (GDS) are used by Travel Agents (TAs) and Online Travel Agencies (OTAs) to book hotels, offering real-time availability of rooms, rates, and dates. But getting the most out of your GDS can often be more difficult than it should be. OVERBOOKING YOUR HOTEL? HOW TO DO IT THE RIGHT WAY Overbooking, a revenue management strategy practiced by the hotel industry, carries both risks and rewards. It can be a strategic way to maximize occupancy and per-room revenue, but if executed without proper care, it can backfire and cause financial loss and damage toyour brand.
HOSPITALITY TECHNOLOGY SOLUTION COMPANY Our Mission. To simplify the complex world of hoteliers with innovation and superior service. Headquartered in Houston, Texas, with offices in Europe and Asia-Pacific, SHR, Sceptre Hospitality Resources, is a leading provider of meaningful technology that helps hotels execute their best revenue generation strategies. With a history of innovation starting with Windsurfer® CRS, SHR serves SHR INTRODUCES MAVERICK™ CRM February 4, 2020. HOUSTON, TX, February 5, 2020—SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel revenue generation technologies, has rolled out its new Guest Management System, Maverick™ CRM, for hoteliers that want to leverage valuable guest data from their sales channels as well as their property management system.. Maverick is part of SHR’s larger vision of the HOTEL CONSORTIA & TMC Consortia and TMC. Consortia and TMCs (Travel Management Companies) are large groups of Travel Agencies (TAs) often driven by multi-national companies that have joined together to form a Consortia. Originally started to assist smaller TAs, Consortia have grown dramatically and have become major players in the travelindustry.
HOTEL BOOKING ENGINE To say that Windsurfer has been instrumental in our confidence level is an understatement. We’ve seen bookings grow 23% YOY, and revenue grow 28% YOY. Windsurfer’s booking engine gives us a great opportunity to increase revenue and please our guests by puttingeverything out
HOTEL CRS SYSTEM
Windsurfer® CRS Enterprise. A newer version of our original Windsurfer, Enterprise brings a fresh look and feel geared towards hotel groups and chains that require a full-service CRS experience, and includes a choice of a standard or fully-customized bookingengines.
HOW THE COVID PANDEMIC WILL IMPACT REVENUE STRATEGY How the COVID Pandemic Will Impact Revenue Strategy. The COVID-19 travel lockdown will accelerate a stronger partnership between revenue and marketing teams across hospitality, according to Linda Gulrajani, who has served as VP of revenue strategy and distribution for Marcus Hotels & Resorts since 2014. Marcus Hotels & Resorts is a leading WOMEN IN REVENUE: 6 LEADERS SHARE THEIR NEW NORMAL Women in Revenue: 6 Leaders Share Their New Normal. 2020 was a transformational year for revenue leaders across the globe. Old strategies to measure supply and demand became obsolete almost overnight and, throughout the year, teams were focused on finding new ways to price rooms and capture business. As the year progressed andhoteliers put new
PUTTING GDS TO WORK FOR YOUR HOTEL GDS (Global Distribution Systems) are used by travel management companies and online travel agencies (OTAs) to book hotels (along with airline tickets and vehicles), and offer real-time availability of rooms, rates, and dates. The four major GDS channels are Amadeus, Sabre, Travelport-Galieo, and WorldSpan. GDS can help your hotel reachover
GDS SERIES: 3 BEST PRACTICES TO INCREASE GDS REVENUE GDS Series: 3 Best Practices to Increase GDS Revenue Starting Today. Global Distribution Systems (GDS) are used by Travel Agents (TAs) and Online Travel Agencies (OTAs) to book hotels, offering real-time availability of rooms, rates, and dates. But getting the most out of your GDS can often be more difficult than it should be. OVERBOOKING YOUR HOTEL? HOW TO DO IT THE RIGHT WAY Overbooking, a revenue management strategy practiced by the hotel industry, carries both risks and rewards. It can be a strategic way to maximize occupancy and per-room revenue, but if executed without proper care, it can backfire and cause financial loss and damage toyour brand.
CONTACT SHR GLOBAL FOR HOTELS Contact SHR Global Today To Get Started With Our Online Hotel Reservations System & Grow Your Independent Hotel Revenue - 800 252 0522 - support@shr.global HOSPITALITY TECHNOLOGY SOLUTION COMPANY Our Mission. To simplify the complex world of hoteliers with innovation and superior service. Headquartered in Houston, Texas, with offices in Europe and Asia-Pacific, SHR, Sceptre Hospitality Resources, is a leading provider of meaningful technology that helps hotels execute their best revenue generation strategies. With a history of innovation starting with Windsurfer® CRS, SHR serves REVENUE MANAGEMENT FOR HIRE SERVICES FOR HOTELS SHR's Revenue Management for Hire Services pair your hotel with a dedicated hotel industry expert who will help you create and maintain a winning revenue strategy. Our Revenue Management team has worked with almost every major brand, as well as independent hotels andresorts.
HOTEL CONSORTIA & TMC Consortia and TMC. Consortia and TMCs (Travel Management Companies) are large groups of Travel Agencies (TAs) often driven by multi-national companies that have joined together to form a Consortia. Originally started to assist smaller TAs, Consortia have grown dramatically and have become major players in the travelindustry.
HOTEL BOOKING ENGINE To say that Windsurfer has been instrumental in our confidence level is an understatement. We’ve seen bookings grow 23% YOY, and revenue grow 28% YOY. Windsurfer’s booking engine gives us a great opportunity to increase revenue and please our guests by puttingeverything out
HOSPITALITY DISTRIBUTION MANAGMENT STRATEGY Windsurfer integrates with the following PMS Connectivity Hubs, bringing the concept of channel management to the world of the PMS for more flexibility. SmartHOTEL – This flexible PMS hub offers a management system to reach and support hotels using more niche or region-specific PMSs, such as Suite8, MEWS, Hoist and Comanche, amongothers.
HOW THE COVID PANDEMIC WILL IMPACT REVENUE STRATEGY How the COVID Pandemic Will Impact Revenue Strategy. The COVID-19 travel lockdown will accelerate a stronger partnership between revenue and marketing teams across hospitality, according to Linda Gulrajani, who has served as VP of revenue strategy and distribution for Marcus Hotels & Resorts since 2014. Marcus Hotels & Resorts is a leading 7 WAYS HOTELIERS CAN MITIGATE DAMAGE FROM COVID-19 SHR has been in constant contact with partner hoteliers and recently held a companywide town hall to brainstorm how we can help hotels ensure their guests are safe, mitigate the immediate damage and prepare a long-term strategy: 1. Avoid knee-jerk reactions: We know from past events that the first thought is to drop rate. WHY POST-PANDEMIC MARKET SEGMENTATION IS MORE IMPORTANT Market segmentation, or dividing your hotel’s business into categories, often focuses on product, pricing, and distribution. “Each segment tends to have a different booking behavior. It's important to be able to segment out your business, so you know who books when, what kind of rates they book, and just what their bookingbehavior is
GDS SERIES: FAST FIXES FOR TODAY'S TOP 4 GDS CHALLENGES GDS Series: Fast Fixes for Today's Top 4 GDS Challenges. Contributed by Paula Perrin, Sr. Market Analyst, SHR. Global Distribution Systems (GDS) are used by Travel Agents (TAs) and Online Travel Agencies (OTAs) to book hotels, offering real-time availability of rooms, rates, and dates. Even though GDS can help your hotel reach over700,000
HOSPITALITY TECHNOLOGY SOLUTION COMPANY Our Mission. To simplify the complex world of hoteliers with innovation and superior service. Headquartered in Houston, Texas, with offices in Europe and Asia-Pacific, SHR, Sceptre Hospitality Resources, is a leading provider of meaningful technology that helps hotels execute their best revenue generation strategies. With a history of innovation starting with Windsurfer® CRS, SHR serves SHR INTRODUCES MAVERICK™ CRM February 4, 2020. HOUSTON, TX, February 5, 2020—SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel revenue generation technologies, has rolled out its new Guest Management System, Maverick™ CRM, for hoteliers that want to leverage valuable guest data from their sales channels as well as their property management system.. Maverick is part of SHR’s larger vision of the HOTEL CONSORTIA & TMC Consortia and TMC. Consortia and TMCs (Travel Management Companies) are large groups of Travel Agencies (TAs) often driven by multi-national companies that have joined together to form a Consortia. Originally started to assist smaller TAs, Consortia have grown dramatically and have become major players in the travelindustry.
HOTEL BOOKING ENGINE To say that Windsurfer has been instrumental in our confidence level is an understatement. We’ve seen bookings grow 23% YOY, and revenue grow 28% YOY. Windsurfer’s booking engine gives us a great opportunity to increase revenue and please our guests by puttingeverything out
HOTEL CRS SYSTEM
Windsurfer® CRS Enterprise. A newer version of our original Windsurfer, Enterprise brings a fresh look and feel geared towards hotel groups and chains that require a full-service CRS experience, and includes a choice of a standard or fully-customized bookingengines.
HOW THE COVID PANDEMIC WILL IMPACT REVENUE STRATEGY How the COVID Pandemic Will Impact Revenue Strategy. The COVID-19 travel lockdown will accelerate a stronger partnership between revenue and marketing teams across hospitality, according to Linda Gulrajani, who has served as VP of revenue strategy and distribution for Marcus Hotels & Resorts since 2014. Marcus Hotels & Resorts is a leading WOMEN IN REVENUE: 6 LEADERS SHARE THEIR NEW NORMAL Women in Revenue: 6 Leaders Share Their New Normal. 2020 was a transformational year for revenue leaders across the globe. Old strategies to measure supply and demand became obsolete almost overnight and, throughout the year, teams were focused on finding new ways to price rooms and capture business. As the year progressed andhoteliers put new
PUTTING GDS TO WORK FOR YOUR HOTEL GDS (Global Distribution Systems) are used by travel management companies and online travel agencies (OTAs) to book hotels (along with airline tickets and vehicles), and offer real-time availability of rooms, rates, and dates. The four major GDS channels are Amadeus, Sabre, Travelport-Galieo, and WorldSpan. GDS can help your hotel reachover
GDS SERIES: 3 BEST PRACTICES TO INCREASE GDS REVENUE GDS Series: 3 Best Practices to Increase GDS Revenue Starting Today. Global Distribution Systems (GDS) are used by Travel Agents (TAs) and Online Travel Agencies (OTAs) to book hotels, offering real-time availability of rooms, rates, and dates. But getting the most out of your GDS can often be more difficult than it should be. OVERBOOKING YOUR HOTEL? HOW TO DO IT THE RIGHT WAY Overbooking, a revenue management strategy practiced by the hotel industry, carries both risks and rewards. It can be a strategic way to maximize occupancy and per-room revenue, but if executed without proper care, it can backfire and cause financial loss and damage toyour brand.
HOSPITALITY TECHNOLOGY SOLUTION COMPANY Our Mission. To simplify the complex world of hoteliers with innovation and superior service. Headquartered in Houston, Texas, with offices in Europe and Asia-Pacific, SHR, Sceptre Hospitality Resources, is a leading provider of meaningful technology that helps hotels execute their best revenue generation strategies. With a history of innovation starting with Windsurfer® CRS, SHR serves SHR INTRODUCES MAVERICK™ CRM February 4, 2020. HOUSTON, TX, February 5, 2020—SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel revenue generation technologies, has rolled out its new Guest Management System, Maverick™ CRM, for hoteliers that want to leverage valuable guest data from their sales channels as well as their property management system.. Maverick is part of SHR’s larger vision of the HOTEL CONSORTIA & TMC Consortia and TMC. Consortia and TMCs (Travel Management Companies) are large groups of Travel Agencies (TAs) often driven by multi-national companies that have joined together to form a Consortia. Originally started to assist smaller TAs, Consortia have grown dramatically and have become major players in the travelindustry.
HOTEL BOOKING ENGINE To say that Windsurfer has been instrumental in our confidence level is an understatement. We’ve seen bookings grow 23% YOY, and revenue grow 28% YOY. Windsurfer’s booking engine gives us a great opportunity to increase revenue and please our guests by puttingeverything out
HOTEL CRS SYSTEM
Windsurfer® CRS Enterprise. A newer version of our original Windsurfer, Enterprise brings a fresh look and feel geared towards hotel groups and chains that require a full-service CRS experience, and includes a choice of a standard or fully-customized bookingengines.
HOW THE COVID PANDEMIC WILL IMPACT REVENUE STRATEGY How the COVID Pandemic Will Impact Revenue Strategy. The COVID-19 travel lockdown will accelerate a stronger partnership between revenue and marketing teams across hospitality, according to Linda Gulrajani, who has served as VP of revenue strategy and distribution for Marcus Hotels & Resorts since 2014. Marcus Hotels & Resorts is a leading WOMEN IN REVENUE: 6 LEADERS SHARE THEIR NEW NORMAL Women in Revenue: 6 Leaders Share Their New Normal. 2020 was a transformational year for revenue leaders across the globe. Old strategies to measure supply and demand became obsolete almost overnight and, throughout the year, teams were focused on finding new ways to price rooms and capture business. As the year progressed andhoteliers put new
PUTTING GDS TO WORK FOR YOUR HOTEL GDS (Global Distribution Systems) are used by travel management companies and online travel agencies (OTAs) to book hotels (along with airline tickets and vehicles), and offer real-time availability of rooms, rates, and dates. The four major GDS channels are Amadeus, Sabre, Travelport-Galieo, and WorldSpan. GDS can help your hotel reachover
GDS SERIES: 3 BEST PRACTICES TO INCREASE GDS REVENUE GDS Series: 3 Best Practices to Increase GDS Revenue Starting Today. Global Distribution Systems (GDS) are used by Travel Agents (TAs) and Online Travel Agencies (OTAs) to book hotels, offering real-time availability of rooms, rates, and dates. But getting the most out of your GDS can often be more difficult than it should be. OVERBOOKING YOUR HOTEL? HOW TO DO IT THE RIGHT WAY Overbooking, a revenue management strategy practiced by the hotel industry, carries both risks and rewards. It can be a strategic way to maximize occupancy and per-room revenue, but if executed without proper care, it can backfire and cause financial loss and damage toyour brand.
CONTACT SHR GLOBAL FOR HOTELS Contact SHR Global Today To Get Started With Our Online Hotel Reservations System & Grow Your Independent Hotel Revenue - 800 252 0522 - support@shr.global HOSPITALITY TECHNOLOGY SOLUTION COMPANY Our Mission. To simplify the complex world of hoteliers with innovation and superior service. Headquartered in Houston, Texas, with offices in Europe and Asia-Pacific, SHR, Sceptre Hospitality Resources, is a leading provider of meaningful technology that helps hotels execute their best revenue generation strategies. With a history of innovation starting with Windsurfer® CRS, SHR serves REVENUE MANAGEMENT FOR HIRE SERVICES FOR HOTELS SHR's Revenue Management for Hire Services pair your hotel with a dedicated hotel industry expert who will help you create and maintain a winning revenue strategy. Our Revenue Management team has worked with almost every major brand, as well as independent hotels andresorts.
HOTEL CONSORTIA & TMC Consortia and TMC. Consortia and TMCs (Travel Management Companies) are large groups of Travel Agencies (TAs) often driven by multi-national companies that have joined together to form a Consortia. Originally started to assist smaller TAs, Consortia have grown dramatically and have become major players in the travelindustry.
HOTEL BOOKING ENGINE To say that Windsurfer has been instrumental in our confidence level is an understatement. We’ve seen bookings grow 23% YOY, and revenue grow 28% YOY. Windsurfer’s booking engine gives us a great opportunity to increase revenue and please our guests by puttingeverything out
HOSPITALITY DISTRIBUTION MANAGMENT STRATEGY Windsurfer integrates with the following PMS Connectivity Hubs, bringing the concept of channel management to the world of the PMS for more flexibility. SmartHOTEL – This flexible PMS hub offers a management system to reach and support hotels using more niche or region-specific PMSs, such as Suite8, MEWS, Hoist and Comanche, amongothers.
HOW THE COVID PANDEMIC WILL IMPACT REVENUE STRATEGY How the COVID Pandemic Will Impact Revenue Strategy. The COVID-19 travel lockdown will accelerate a stronger partnership between revenue and marketing teams across hospitality, according to Linda Gulrajani, who has served as VP of revenue strategy and distribution for Marcus Hotels & Resorts since 2014. Marcus Hotels & Resorts is a leading 7 WAYS HOTELIERS CAN MITIGATE DAMAGE FROM COVID-19 SHR has been in constant contact with partner hoteliers and recently held a companywide town hall to brainstorm how we can help hotels ensure their guests are safe, mitigate the immediate damage and prepare a long-term strategy: 1. Avoid knee-jerk reactions: We know from past events that the first thought is to drop rate. WHY POST-PANDEMIC MARKET SEGMENTATION IS MORE IMPORTANT Market segmentation, or dividing your hotel’s business into categories, often focuses on product, pricing, and distribution. “Each segment tends to have a different booking behavior. It's important to be able to segment out your business, so you know who books when, what kind of rates they book, and just what their bookingbehavior is
GDS SERIES: FAST FIXES FOR TODAY'S TOP 4 GDS CHALLENGES GDS Series: Fast Fixes for Today's Top 4 GDS Challenges. Contributed by Paula Perrin, Sr. Market Analyst, SHR. Global Distribution Systems (GDS) are used by Travel Agents (TAs) and Online Travel Agencies (OTAs) to book hotels, offering real-time availability of rooms, rates, and dates. Even though GDS can help your hotel reach over700,000
HOSPITALITY TECHNOLOGY SOLUTION COMPANY Our Mission. To simplify the complex world of hoteliers with innovation and superior service. Headquartered in Houston, Texas, with offices in Europe and Asia-Pacific, SHR, Sceptre Hospitality Resources, is a leading provider of meaningful technology that helps hotels execute their best revenue generation strategies. With a history of innovation starting with Windsurfer® CRS, SHR serves REVENUE MANAGEMENT FOR HIRE SERVICES FOR HOTELS SHR's Revenue Management for Hire Services pair your hotel with a dedicated hotel industry expert who will help you create and maintain a winning revenue strategy. Our Revenue Management team has worked with almost every major brand, as well as independent hotels andresorts.
SHR INTRODUCES MAVERICK™ CRM February 4, 2020. HOUSTON, TX, February 5, 2020—SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel revenue generation technologies, has rolled out its new Guest Management System, Maverick™ CRM, for hoteliers that want to leverage valuable guest data from their sales channels as well as their property management system.. Maverick is part of SHR’s larger vision of the HOTEL CONSORTIA & TMC Consortia and TMC. Consortia and TMCs (Travel Management Companies) are large groups of Travel Agencies (TAs) often driven by multi-national companies that have joined together to form a Consortia. Originally started to assist smaller TAs, Consortia have grown dramatically and have become major players in the travelindustry.
HOTEL BOOKING ENGINE To say that Windsurfer has been instrumental in our confidence level is an understatement. We’ve seen bookings grow 23% YOY, and revenue grow 28% YOY. Windsurfer’s booking engine gives us a great opportunity to increase revenue and please our guests by puttingeverything out
HOW THE COVID PANDEMIC WILL IMPACT REVENUE STRATEGY How the COVID Pandemic Will Impact Revenue Strategy. The COVID-19 travel lockdown will accelerate a stronger partnership between revenue and marketing teams across hospitality, according to Linda Gulrajani, who has served as VP of revenue strategy and distribution for Marcus Hotels & Resorts since 2014. Marcus Hotels & Resorts is a leading WHY POST-PANDEMIC MARKET SEGMENTATION IS MORE IMPORTANT Market segmentation for your hotel is critical given the effects of COVID-19. Data from your hotel booking software, hotel CRS, and RMScan help.
PUTTING GDS TO WORK FOR YOUR HOTEL GDS (Global Distribution Systems) are used by travel management companies and online travel agencies (OTAs) to book hotels (along with airline tickets and vehicles), and offer real-time availability of rooms, rates, and dates. The four major GDS channels are Amadeus, Sabre, Travelport-Galieo, and WorldSpan. GDS can help your hotel reachover
GDS SERIES: 3 BEST PRACTICES TO INCREASE GDS REVENUE GDS Series: 3 Best Practices to Increase GDS Revenue Starting Today. Global Distribution Systems (GDS) are used by Travel Agents (TAs) and Online Travel Agencies (OTAs) to book hotels, offering real-time availability of rooms, rates, and dates. But getting the most out of your GDS can often be more difficult than it should be. OVERBOOKING YOUR HOTEL? HOW TO DO IT THE RIGHT WAY Overbooking, a revenue management strategy practiced by the hotel industry, carries both risks and rewards. It can be a strategic way to maximize occupancy and per-room revenue, but if executed without proper care, it can backfire and cause financial loss and damage toyour brand.
HOSPITALITY TECHNOLOGY SOLUTION COMPANY Our Mission. To simplify the complex world of hoteliers with innovation and superior service. Headquartered in Houston, Texas, with offices in Europe and Asia-Pacific, SHR, Sceptre Hospitality Resources, is a leading provider of meaningful technology that helps hotels execute their best revenue generation strategies. With a history of innovation starting with Windsurfer® CRS, SHR serves REVENUE MANAGEMENT FOR HIRE SERVICES FOR HOTELS SHR's Revenue Management for Hire Services pair your hotel with a dedicated hotel industry expert who will help you create and maintain a winning revenue strategy. Our Revenue Management team has worked with almost every major brand, as well as independent hotels andresorts.
SHR INTRODUCES MAVERICK™ CRM February 4, 2020. HOUSTON, TX, February 5, 2020—SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel revenue generation technologies, has rolled out its new Guest Management System, Maverick™ CRM, for hoteliers that want to leverage valuable guest data from their sales channels as well as their property management system.. Maverick is part of SHR’s larger vision of the HOTEL CONSORTIA & TMC Consortia and TMC. Consortia and TMCs (Travel Management Companies) are large groups of Travel Agencies (TAs) often driven by multi-national companies that have joined together to form a Consortia. Originally started to assist smaller TAs, Consortia have grown dramatically and have become major players in the travelindustry.
HOTEL BOOKING ENGINE To say that Windsurfer has been instrumental in our confidence level is an understatement. We’ve seen bookings grow 23% YOY, and revenue grow 28% YOY. Windsurfer’s booking engine gives us a great opportunity to increase revenue and please our guests by puttingeverything out
HOW THE COVID PANDEMIC WILL IMPACT REVENUE STRATEGY How the COVID Pandemic Will Impact Revenue Strategy. The COVID-19 travel lockdown will accelerate a stronger partnership between revenue and marketing teams across hospitality, according to Linda Gulrajani, who has served as VP of revenue strategy and distribution for Marcus Hotels & Resorts since 2014. Marcus Hotels & Resorts is a leading WHY POST-PANDEMIC MARKET SEGMENTATION IS MORE IMPORTANT Market segmentation for your hotel is critical given the effects of COVID-19. Data from your hotel booking software, hotel CRS, and RMScan help.
PUTTING GDS TO WORK FOR YOUR HOTEL GDS (Global Distribution Systems) are used by travel management companies and online travel agencies (OTAs) to book hotels (along with airline tickets and vehicles), and offer real-time availability of rooms, rates, and dates. The four major GDS channels are Amadeus, Sabre, Travelport-Galieo, and WorldSpan. GDS can help your hotel reachover
GDS SERIES: 3 BEST PRACTICES TO INCREASE GDS REVENUE GDS Series: 3 Best Practices to Increase GDS Revenue Starting Today. Global Distribution Systems (GDS) are used by Travel Agents (TAs) and Online Travel Agencies (OTAs) to book hotels, offering real-time availability of rooms, rates, and dates. But getting the most out of your GDS can often be more difficult than it should be. OVERBOOKING YOUR HOTEL? HOW TO DO IT THE RIGHT WAY Overbooking, a revenue management strategy practiced by the hotel industry, carries both risks and rewards. It can be a strategic way to maximize occupancy and per-room revenue, but if executed without proper care, it can backfire and cause financial loss and damage toyour brand.
CONTACT SHR GLOBAL FOR HOTELS Houston - Headquarters. 1900 W Loop South Suite 700 Houston, TX 77027 Toll Free: +1 800 252 0522 Local: +713 333 9944 HOSPITALITY TECHNOLOGY SOLUTION COMPANY Our Mission. To simplify the complex world of hoteliers with innovation and superior service. Headquartered in Houston, Texas, with offices in Europe and Asia-Pacific, SHR, Sceptre Hospitality Resources, is a leading provider of meaningful technology that helps hotels execute their best revenue generation strategies. With a history of innovation starting with Windsurfer® CRS, SHR serves REVENUE MANAGEMENT FOR HIRE SERVICES FOR HOTELS SHR's Revenue Management for Hire Services pair your hotel with a dedicated hotel industry expert who will help you create and maintain a winning revenue strategy. Our Revenue Management team has worked with almost every major brand, as well as independent hotels andresorts.
HOTEL BOOKING ENGINE To say that Windsurfer has been instrumental in our confidence level is an understatement. We’ve seen bookings grow 23% YOY, and revenue grow 28% YOY. Windsurfer’s booking engine gives us a great opportunity to increase revenue and please our guests by puttingeverything out
HOTEL CONSORTIA & TMC Consortia and TMC. Consortia and TMCs (Travel Management Companies) are large groups of Travel Agencies (TAs) often driven by multi-national companies that have joined together to form a Consortia. Originally started to assist smaller TAs, Consortia have grown dramatically and have become major players in the travelindustry.
HOTEL CRS SYSTEM
Windsurfer® CRS Enterprise. A newer version of our original Windsurfer, Enterprise brings a fresh look and feel geared towards hotel groups and chains that require a full-service CRS experience, and includes a choice of a standard or fully-customized bookingengines.
HOW THE COVID PANDEMIC WILL IMPACT REVENUE STRATEGY How the COVID Pandemic Will Impact Revenue Strategy. The COVID-19 travel lockdown will accelerate a stronger partnership between revenue and marketing teams across hospitality, according to Linda Gulrajani, who has served as VP of revenue strategy and distribution for Marcus Hotels & Resorts since 2014. Marcus Hotels & Resorts is a leading 7 WAYS HOTELIERS CAN MITIGATE DAMAGE FROM COVID-19 SHR has been in constant contact with partner hoteliers and recently held a companywide town hall to brainstorm how we can help hotels ensure their guests are safe, mitigate the immediate damage and prepare a long-term strategy: 1. Avoid knee-jerk reactions: We know from past events that the first thought is to drop rate.THE LEARNING CENTER
Integrations are Key to Unlocking Innovation in Our ‘New Normal’. Relying on well-integrated technology will be critical for hotels to operate more efficiently and GDS SERIES: FAST FIXES FOR TODAY'S TOP 4 GDS CHALLENGES GDS Series: Fast Fixes for Today's Top 4 GDS Challenges. Contributed by Paula Perrin, Sr. Market Analyst, SHR. Global Distribution Systems (GDS) are used by Travel Agents (TAs) and Online Travel Agencies (OTAs) to book hotels, offering real-time availability of rooms, rates, and dates. Even though GDS can help your hotel reach over700,000
REVENUE MANAGEMENT AND CENTRAL RESERVATION SYSTEM FORCRO VOICECASE STUDIESTESTIMONIALSCASINO HOTELSGLOBAL CHAIN HOTELSINDEPENDENT HOTELS Contact our sales reps, and they’ll walk you through a personalized demo of solutions, tailored to help you grow your hotel business. Learn how to maximize your distribution channels and optimize your revenue management by taking full advantage of our decades ofexperience in the
CONTACT SHR GLOBAL FOR HOTELS Houston - Headquarters. 1900 W Loop South Suite 700 Houston, TX 77027 Toll Free: +1 800 252 0522 Local: +713 333 9944 HOSPITALITY TECHNOLOGY SOLUTION COMPANY Our Mission. To simplify the complex world of hoteliers with innovation and superior service. Headquartered in Houston, Texas, with offices in Europe and Asia-Pacific, SHR, Sceptre Hospitality Resources, is a leading provider of meaningful technology that helps hotels execute their best revenue generation strategies. With a history of innovation starting with Windsurfer® CRS, SHR serves REVENUE MANAGEMENT FOR HIRE SERVICES FOR HOTELS SHR's Revenue Management for Hire Services pair your hotel with a dedicated hotel industry expert who will help you create and maintain a winning revenue strategy. Our Revenue Management team has worked with almost every major brand, as well as independent hotels andresorts.
HOTEL CONSORTIA & TMC Consortia and TMC. Consortia and TMCs (Travel Management Companies) are large groups of Travel Agencies (TAs) often driven by multi-national companies that have joined together to form a Consortia. Originally started to assist smaller TAs, Consortia have grown dramatically and have become major players in the travelindustry.
HOSPITALITY TECH SOFTWARE 7 WAYS HOTELIERS CAN MITIGATE DAMAGE FROM COVID-19 SHR has been in constant contact with partner hoteliers and recently held a companywide town hall to brainstorm how we can help hotels ensure their guests are safe, mitigate the immediate damage and prepare a long-term strategy: 1. Avoid knee-jerk reactions: We know from past events that the first thought is to drop rate. PUTTING GDS TO WORK FOR YOUR HOTEL GDS (Global Distribution Systems) are used by travel management companies and online travel agencies (OTAs) to book hotels (along with airline tickets and vehicles), and offer real-time availability of rooms, rates, and dates. The four major GDS channels are Amadeus, Sabre, Travelport-Galieo, and WorldSpan. GDS can help your hotel reachover
OVERBOOKING YOUR HOTEL? HOW TO DO IT THE RIGHT WAY Overbooking, a revenue management strategy practiced by the hotel industry, carries both risks and rewards. It can be a strategic way to maximize occupancy and per-room revenue, but if executed without proper care, it can backfire and cause financial loss and damage toyour brand.
WHAT THE CHANGING DISTRIBUTION LANDSCAPE MEANS FOR HOTELS An important development for hotels to consider with regard to search, is the increased use of video to generate bookings. Hospitality has historically been a great vertical for visual content, and by 2021, 80 percent of all Internet traffic is projected to be video. 14 Travel content is extremely popular on YouTube and 67 percent of hotel REVENUE MANAGEMENT AND CENTRAL RESERVATION SYSTEM FORCRO VOICECASE STUDIESTESTIMONIALSCASINO HOTELSGLOBAL CHAIN HOTELSINDEPENDENT HOTELS Contact our sales reps, and they’ll walk you through a personalized demo of solutions, tailored to help you grow your hotel business. Learn how to maximize your distribution channels and optimize your revenue management by taking full advantage of our decades ofexperience in the
CONTACT SHR GLOBAL FOR HOTELS Houston - Headquarters. 1900 W Loop South Suite 700 Houston, TX 77027 Toll Free: +1 800 252 0522 Local: +713 333 9944 HOSPITALITY TECHNOLOGY SOLUTION COMPANY Our Mission. To simplify the complex world of hoteliers with innovation and superior service. Headquartered in Houston, Texas, with offices in Europe and Asia-Pacific, SHR, Sceptre Hospitality Resources, is a leading provider of meaningful technology that helps hotels execute their best revenue generation strategies. With a history of innovation starting with Windsurfer® CRS, SHR serves REVENUE MANAGEMENT FOR HIRE SERVICES FOR HOTELS SHR's Revenue Management for Hire Services pair your hotel with a dedicated hotel industry expert who will help you create and maintain a winning revenue strategy. Our Revenue Management team has worked with almost every major brand, as well as independent hotels andresorts.
HOTEL CONSORTIA & TMC Consortia and TMC. Consortia and TMCs (Travel Management Companies) are large groups of Travel Agencies (TAs) often driven by multi-national companies that have joined together to form a Consortia. Originally started to assist smaller TAs, Consortia have grown dramatically and have become major players in the travelindustry.
HOSPITALITY TECH SOFTWARE 7 WAYS HOTELIERS CAN MITIGATE DAMAGE FROM COVID-19 SHR has been in constant contact with partner hoteliers and recently held a companywide town hall to brainstorm how we can help hotels ensure their guests are safe, mitigate the immediate damage and prepare a long-term strategy: 1. Avoid knee-jerk reactions: We know from past events that the first thought is to drop rate. PUTTING GDS TO WORK FOR YOUR HOTEL GDS (Global Distribution Systems) are used by travel management companies and online travel agencies (OTAs) to book hotels (along with airline tickets and vehicles), and offer real-time availability of rooms, rates, and dates. The four major GDS channels are Amadeus, Sabre, Travelport-Galieo, and WorldSpan. GDS can help your hotel reachover
OVERBOOKING YOUR HOTEL? HOW TO DO IT THE RIGHT WAY Overbooking, a revenue management strategy practiced by the hotel industry, carries both risks and rewards. It can be a strategic way to maximize occupancy and per-room revenue, but if executed without proper care, it can backfire and cause financial loss and damage toyour brand.
WHAT THE CHANGING DISTRIBUTION LANDSCAPE MEANS FOR HOTELS An important development for hotels to consider with regard to search, is the increased use of video to generate bookings. Hospitality has historically been a great vertical for visual content, and by 2021, 80 percent of all Internet traffic is projected to be video. 14 Travel content is extremely popular on YouTube and 67 percent of hotel REVENUE MANAGEMENT AND CENTRAL RESERVATION SYSTEM FOR Contact our sales reps, and they’ll walk you through a personalized demo of solutions, tailored to help you grow your hotel business. Learn how to maximize your distribution channels and optimize your revenue management by taking full advantage of our decades ofexperience in the
REVENUE MANAGEMENT FOR HIRE SERVICES FOR HOTELS SHR's Revenue Management for Hire Services pair your hotel with a dedicated hotel industry expert who will help you create and maintain a winning revenue strategy. Our Revenue Management team has worked with almost every major brand, as well as independent hotels andresorts.
SHR INTRODUCES MAVERICK™ CRM February 4, 2020. HOUSTON, TX, February 5, 2020—SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel revenue generation technologies, has rolled out its new Guest Management System, Maverick™ CRM, for hoteliers that want to leverage valuable guest data from their sales channels as well as their property management system.. Maverick is part of SHR’s larger vision of theHOTEL CRS SYSTEM
Windsurfer® CRS Enterprise. A newer version of our original Windsurfer, Enterprise brings a fresh look and feel geared towards hotel groups and chains that require a full-service CRS experience, and includes a choice of a standard or fully-customized bookingengines.
7 WAYS HOTELIERS CAN MITIGATE DAMAGE FROM COVID-19 SHR has been in constant contact with partner hoteliers and recently held a companywide town hall to brainstorm how we can help hotels ensure their guests are safe, mitigate the immediate damage and prepare a long-term strategy: 1. Avoid knee-jerk reactions: We know from past events that the first thought is to drop rate. GUEST MANAGEMENT SYSTEM The robust, powerful guest management software gathers all guests’ profile data from the Windsurfer® CRS and aggregates it. It matches and cleanses profiles and creates microsegments that optimize recommendations for guest communication. Maverick also provides a built-in, easy-to-use, integrated marketing program for email and textmessage
CENTRAL RESERVATION SYSTEM A central reservations system should be a complete hotel distribution platform. From the leading online travel agencies and the top meta-search sites to global distribution systems and internet distribution systems, plus one of the most responsive internet booking engines on the market, Windsurfer Essentials and Enterprise have you covered wherever and however you sell your rooms.VALENCIA-GROUP-LOGO
Contact our sales reps, and they’ll walk you through a personalized demo of solutions, tailored to help you grow your hotel business. Learn how to maximize your distribution channels and optimize your revenue management by taking full advantage of our decades ofexperience in the
GDS SERIES: 3 BEST PRACTICES TO INCREASE GDS REVENUE GDS Series: 3 Best Practices to Increase GDS Revenue Starting Today. Global Distribution Systems (GDS) are used by Travel Agents (TAs) and Online Travel Agencies (OTAs) to book hotels, offering real-time availability of rooms, rates, and dates. But getting the most out of your GDS can often be more difficult than it should be. HOW INSTAGRAM IS CHANGING THE HOTEL BOOKING PROCESS Instagram -- the social media platform with one billion monthly active users that is especially popular with millennials—is rolling out a new program where users can click on a hotel’s profile to book reservations without leaving the app.. It’s an interesting new booking opportunity for hoteliers, both because the platform is known for its envy-inducing travel photos and also because of__ Menu __
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What are you looking for?Search for:
* Solutions
* CRS and Booking Engine * Windsurfer® CRS Essentials * Windsurfer® CRS Enterprise * Windsurfer® Booking Engine IBE * Revenue Management* Wave RMS
* Revenue Management for Hire* Guest Management
* Maverick CRM
* CRO Voice
* Analytics
* Windsurfer Analytics * Global Distribution * Global Distribution Systems* Consortia and TMC
* Clients
* Case Studies
* Testimonials
* Casino Hotels
* Global Chain Hotels * Independent Hotels* Management Groups
* Partners
* Channel Management* Integrations
* Resources
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DISTRIBUTION, GUEST & REVENUE MANAGEMENT SOFTWARE FOR HOTELS.Contact us
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CENTRAL RESERVATION SYSTEM Independent, group, or chain, Windsurfer® CRS manages your distribution and IBE with ease.Learn More
CRM
GUEST MANAGEMENT SYSTEM Maverick CRM leverages valuable guest data from sales channels as well as property management system.Learn More
RMS
REVENUE MANAGEMENT SYSTEM Wave RMS brings you the best of AI-driven revenue management with thecontrol you need.
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SEE WHY HOTELS AROUND THE WORLD ARE DRIVING REVENUE WITH SHRSEE CLIENT STORIES
OPTIMIZE CHANNEL CONNECTIVITY AND WIN MARKET SHARE.LEARN MORE
with Amanda Milam,
our integrations expert PERSONALIZE THE GUEST JOURNEY SO YOUR HOTEL STANDS OUT.LEARN MORE
with Allegra Medina,our CRM expert.
WELCOME TRAVELERS BACK WITH AN IMPROVED DIGITAL LOBBY.LEARN MORE
with Estella Hale,
our booking engine expert WITH REDUCED STAFF, REVENUE LEADERS FOCUS ON AUTOMATION.LEARN MORE
with Nicole Adair,
our revenue management expert THE SHR DIFFERENCE FOR HOTELS MORE CLIENT SUCCESS STORIES VALENCIA HOTEL GROUP “If we’re sold out for a certain rate code, we must be able to get in there and manage it. With Windsurfer, we can do this not only quickly, which helps our ADR.”View the Case Study
VAGABOND INN
“With Windsurfer’s more varied reporting, we can do things across the entire chain now very quickly, and still see each individualhotel.”
View the Case Study
APARIUM HOTEL GROUP
“The way we can slice and dice the data is impressive. Now, once a week, the revenue team talks about what we’re seeing, what thetrends are.”
View the Case Study
CONTACT SALES
READY TO FIND YOUR BEST DISTRIBUTION STRATEGY? Contact our sales reps, and they’ll walk you through a personalized demo of solutions, tailored to help you grow your hotel business. Learn how to maximize your distribution channels and optimize your revenue management by taking full advantage of our decades of experience in the hospitality industry.Contact Sales
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