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WHAT'S MOST IMPORTANT FOR SEO? During the SMX Advanced conference, Search Engine Land released the 2019 Periodic Table of SEO Success Factors. The report breaks down what’s currently important to SEO rankings (for instance, keywords and content “freshness,”) what hurts positions (ad-heavy content and keyword stuffing,) and emerging verticals, (such as voice search.) DID YOUR CLIENT GHOST YOU? HERE'S WHAT TO DO This is normal — especially if your client is a small business owner or works in an agency. If a week (or two) goes by without a response, it’s still probably nothing to worry about. You can certainly check in and see what’s up — but know that you may not hear back until your client’s life slows down. But. Although a client’s 52 QUESTIONS TO ASK YOUR NEW COPYWRITING CLIENT [UPDATED Here are 52 of my favorite questions to ask a new copywriting client – enjoy! Important: Ask these questions after your client has signed on the bottom line. Although you may touch on some of these topics during the sales phase, it’s best to save the “meat” of MEET THE PIONEER OF SEO COPYWRITING, HEATHER LLOYD-MARTIN Meet the pioneer of SEO copywriting, Heather Lloyd-Martin. I’m known as a fast-talking, high energy, and tell-it-like-it-is redhead. When I first started my SEO copywriting career, Google didn’t exist, PPC wasn’t around, and we were all on dial-up modems. I’ve been doing this for a long time. HEATHER - SUCCESSWORKS - SEO COPYWRITING She developed the SEO Copywriting Certification training program, was profiled in the book Online Marketing Heroes, and is the immediate past-chair of the DMA’s Search Engine Marketing Council. Just this year, she was voted as one of Level 343’s Top Women of SEO, 2012. Heather is President and CEO of SuccessWorks, and can be found online WILL GOOGLE PENALIZE YOUR SITE FOR DUPLICATE CONTENT In fact, Google states, “Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results.”. It all boils down to intent. So yes, it’s safe to have CLIENTS IGNORE YOUR ADVICE? HERE'S WHAT TO DO A lot. – Ask yourself if this is an ongoing pattern, or a one-off. If it’s a one-off, it’s typically no big deal and you can go back to business as usual. If your client always ignores your advice, ask yourself how you feel about that. Some people are able to shrug it off and merrily go on with life. WHAT IS AN SEO COPYWRITER? 23 QUESTIONS, ANSWERED What is an SEO copywriter? An SEO copywriter writes content with two end-goals in mind: The content is strategically written to position well in organic search. The content must “click” with the target reader and help her accomplish her micro-moment search goal. 6 WAYS TO HANDLE IT WHEN A CLIENT CHANGES YOUR COPYWRITING 6 Ways to Handle It When A Client Changes Your Copywriting. Talk about frustrating. You thought what you wrote showcased your best work ever. You expertly followed your client’s content marketing strategy. You chose good keyphrases. LEADING THE SEO COPYWRITING INDUSTRY FOR OVER 20 YEARS Yup, we were the first SEO writing company. In operation for over 20 years, SuccessWorks was the first agency to focus on SEO content marketing and development. When we opened our doors in the late ’90’s, the AltaVista search engine was hot, Google didn’t exist, and we were paying for Yahoo! directory listings. Yes, we’ve beenaround
WHAT'S MOST IMPORTANT FOR SEO? During the SMX Advanced conference, Search Engine Land released the 2019 Periodic Table of SEO Success Factors. The report breaks down what’s currently important to SEO rankings (for instance, keywords and content “freshness,”) what hurts positions (ad-heavy content and keyword stuffing,) and emerging verticals, (such as voice search.) DID YOUR CLIENT GHOST YOU? HERE'S WHAT TO DO This is normal — especially if your client is a small business owner or works in an agency. If a week (or two) goes by without a response, it’s still probably nothing to worry about. You can certainly check in and see what’s up — but know that you may not hear back until your client’s life slows down. But. Although a client’s 52 QUESTIONS TO ASK YOUR NEW COPYWRITING CLIENT [UPDATED Here are 52 of my favorite questions to ask a new copywriting client – enjoy! Important: Ask these questions after your client has signed on the bottom line. Although you may touch on some of these topics during the sales phase, it’s best to save the “meat” of MEET THE PIONEER OF SEO COPYWRITING, HEATHER LLOYD-MARTIN Meet the pioneer of SEO copywriting, Heather Lloyd-Martin. I’m known as a fast-talking, high energy, and tell-it-like-it-is redhead. When I first started my SEO copywriting career, Google didn’t exist, PPC wasn’t around, and we were all on dial-up modems. I’ve been doing this for a long time. HEATHER - SUCCESSWORKS - SEO COPYWRITING She developed the SEO Copywriting Certification training program, was profiled in the book Online Marketing Heroes, and is the immediate past-chair of the DMA’s Search Engine Marketing Council. Just this year, she was voted as one of Level 343’s Top Women of SEO, 2012. Heather is President and CEO of SuccessWorks, and can be found online WILL GOOGLE PENALIZE YOUR SITE FOR DUPLICATE CONTENT In fact, Google states, “Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results.”. It all boils down to intent. So yes, it’s safe to have CLIENTS IGNORE YOUR ADVICE? HERE'S WHAT TO DO A lot. – Ask yourself if this is an ongoing pattern, or a one-off. If it’s a one-off, it’s typically no big deal and you can go back to business as usual. If your client always ignores your advice, ask yourself how you feel about that. Some people are able to shrug it off and merrily go on with life. WHAT IS SEO COPYWRITING AND WHY IS IT IMPORTANT? Wondering what SEO copywriting is — and if it’s important for your site? SEO copywriting is a specialized form of online writing that: Contains keyphrases — words your target reader types into a search box to find the information she wants. Helps online content rank higher in search results (such as Google.) Drives qualified traffic. LEADING THE SEO COPYWRITING INDUSTRY FOR OVER 20 YEARS Yup, we were the first SEO writing company. In operation for over 20 years, SuccessWorks was the first agency to focus on SEO content marketing and development. When we opened our doors in the late ’90’s, the AltaVista search engine was hot, Google didn’t exist, and we were paying for Yahoo! directory listings. Yes, we’ve beenaround
52 QUESTIONS TO ASK YOUR NEW COPYWRITING CLIENT [UPDATED This is a really great breakdown of every vital base that should be covered when beginning to tackle any kind of SEO-centered project. I don’t think that many people stop to realize that SEO strategies encompass so much more than merely copying and pasting keywords into a document; really, there’s a method to the madness, and asking the right questions of your client can absolutely help DO YOU REALLY NEED A COPYWRITING CONTRACT? A good contract clearly defines what you’re going to be writing, when you’re going to turn it in, when you’re going to get paid, and what your policy is for revisions. All of that needs to be spelled out in a contract – and I’ll discuss more details on what needs to be included in a contract in a future video. Sometimes a client doesn HEATHER - SUCCESSWORKS - SEO COPYWRITING She developed the SEO Copywriting Certification training program, was profiled in the book Online Marketing Heroes, and is the immediate past-chair of the DMA’s Search Engine Marketing Council. Just this year, she was voted as one of Level 343’s Top Women of SEO, 2012. Heather is President and CEO of SuccessWorks, and can be found online WILL GOOGLE PENALIZE YOUR SITE FOR DUPLICATE CONTENT In fact, Google states, “Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results.”. It all boils down to intent. So yes, it’s safe to have 7 CALL-TO-ACTION TECHNIQUES AND EXAMPLES THAT WORK To boost the power of your advertising and click-throughs, try these techniques! 1. Offer Something of Value. Whether you offer a “Free Download,” a “20% Off Discount,” or something else, giving your audience something of value is a perfect way to get them to respond to your call to action. HOW MANY WORDS SHOULD BE ON YOUR HOME PAGE? A CLOSER LOOK As usual, there is no definitive “right” answer. The “correct word count” for your home page depends on a number of factors. Yes, you do want a respectable word count, but you don’t want to bloat your home page with fluff just to make it with the search engines. So let’s look at this more closely. HOW TO WRITE A TITLE THAT GETS CLICKS I feel a rant coming on. Recently, I stumbled across an old “how to write Titles” post. In it, the author discussed how her preferred method of Title creation was HOW TO MASTER META DESCRIPTIONS WITH THE GOOGLE SNIPPET How to Master Meta Descriptions With the Google Snippet Trick. The more things change, the more they stay the same. Last week, I came across a Yoast article discussing Google’s longer meta descriptions (Google doubled the room we have for meta descriptions last year — from 160 characters with spaces to 320.) “It appears that Googlevery
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WANT TO KNOW HOW TO BLEND SEO WITH SILKY-SMOOTH, PERSUASIVE WRITING? YOU’RE IN THE RIGHT PLACE.AS SEEN IN…
GET CERTIFIED IN SEO WRITING Are you frustrated with out-of-date SEO writing classes — and you need a reliable source to help you navigate Google’s latest changes? Is your company searching for a cost-effective SEO writing course that doesn’t require a yearly subscription fee? The SEO Copywriting Certification training is industry-endorsed, interactive, and continuously updated. Work in-house? Learn about the training benefits for in-house writers.
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make you a more confident SEO writer and land more clients. SEO Copywriting Certification ProgramAshley Kosciolek
EDITOR, CRUISECRITIC.COM _Thanks to her full-day onsite training, we’ve got several new tools that will allow us to better preserve our current legacy rankings and create new content that’s more thoughtful and more relevant to ourreaders._
MASTER SEO WRITING IN-HOUSE Imagine doubling your search volume, gaining hundreds of top-10 positions, and boosting your qualified leads — even if your writers come from a print writing background! These are just some of the results past clients have shared with me after their customized SEOwriting training.
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CEO, CASCADE INSIGHTS _ Heather is simply a stellar consultant. Her insights across a number of different SEO and Content Marketing areas have been invaluable. _ SQUEEZE MORE ROI OUT OF YOUR EXISTING CONTENT. Quit settling for so-so SEO content and learn how to boost its ROI. I can dig into your existing strategy, help you choose the best pages to “fix,” create template pages for your team, and review yourwriters’ work.
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_She took time to understand our unique context and tailored the training specifically to our needs. She backed up all her advice with insights gained from her experience and connections with thought leaders in SEO and keyword research. She also paired the SEO information with up-to-date research on how people interact with websites and online content._ _ It was one of the best training sessions I’ve taken across a 15+ year career in communications._ WRITE BETTER CONTENT. MAKE MORE MONEY. SEO COPYWRITING TRAINING, TIPS AND WRITING FOR SMART ONLINE MARKETERS I’m Heather Lloyd-Martin. Since 1998, I’ve helped companies like yours master the latest SEO content strategies and make more money. Wondering if I’m a good fit for your company? Learn more about mehere…
About Heather Lloyd-MartinJulie Oblander
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