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RICKWHITTINGTON.COM
HOW TO WRITE PREMIUM CONTENT YOUR PROSPECTS WILL SALIVATE OVER Premium content on your website will generate new leads 24/7. Here’s what you need to know to write premium content your prospects willsalivate over.
HAS DIGITAL CHANGED B2B COLD CALLING, AND DOES IT STILL Is B2B cold calling still effective, and has digital technologies changed cold calling? We interviewed an expert and have these answersand more.
HOW MUCH TIME DOES IT TAKE TO IMPLEMENT A CONTENTSEE MORE ONRICKWHITTINGTON.COM
FREE TEMPLATE: THE MARKETING ACTIVITY PLANNER Our customizable Marketing Activity Planner template will allow you to organize your goals, specific measures and provide a platform that your CEO or Marketing VP will love. This easy-to-use Word template helps you plan your next marketing activity, breaking down how you plan to achieve results and giving you a way to document success soyou
WEB DESIGN QUESTIONNAIRE FOR A WEBSITE REDESIGN Companies often redesign their websites for the wrong reasons, like to make them look better. If you redesign with only intentions of improving aesthetics, the “newness” wears off and business won’t pick up, leaving you frustrated and on average about $15,000 poorer. INBOUND MARKETING CONSULTANT Inbound Marketing Consultant - Whittington Consulting. We are the digital marketing agency that helps your business align its website, marketing and sales efforts. Want to hit goals and produce measurable results? View Our Work About Us. BLOG: DIGITAL MARKETING TRENDS Digital marketing trends from our staff's point of view. Read about content marketing, web design, social, and more HOW TO BE AMAZING AT MARKETING: THE MARKETING ACTIVITY PLANNERSEE MORE ON RICKWHITTINGTON.COM SHOULD YOU BE USING PDFS OR WEB PAGES? The simple answer: anything that you intend a user to read on their screen should be turned into a web page, and anything meant for printing would be a PDF. Before going further it’s important to understand that PDF formats were intended for a standard sheet of paper and to be printed, not to be read in a browser window. 4 QUALIFICATIONS YOUR INBOUND MARKETING FIRM MUST HAVESEE MORE ONRICKWHITTINGTON.COM
HOW TO WRITE PREMIUM CONTENT YOUR PROSPECTS WILL SALIVATE OVER Premium content on your website will generate new leads 24/7. Here’s what you need to know to write premium content your prospects willsalivate over.
HAS DIGITAL CHANGED B2B COLD CALLING, AND DOES IT STILL Is B2B cold calling still effective, and has digital technologies changed cold calling? We interviewed an expert and have these answersand more.
HOW MUCH TIME DOES IT TAKE TO IMPLEMENT A CONTENTSEE MORE ONRICKWHITTINGTON.COM
FREE TEMPLATE: THE MARKETING ACTIVITY PLANNER Our customizable Marketing Activity Planner template will allow you to organize your goals, specific measures and provide a platform that your CEO or Marketing VP will love. This easy-to-use Word template helps you plan your next marketing activity, breaking down how you plan to achieve results and giving you a way to document success soyou
WEB DESIGN QUESTIONNAIRE FOR A WEBSITE REDESIGN Companies often redesign their websites for the wrong reasons, like to make them look better. If you redesign with only intentions of improving aesthetics, the “newness” wears off and business won’t pick up, leaving you frustrated and on average about $15,000 poorer. WEBSITE REDESIGNS: THE PROS AND CONS OF CHEAP WEBSITE Pros. 1. Lower costs upfront. An obvious plus for a cheaper website is that you'll spend less money upfront. Businesses can spend anywhere from $10,000 to $50,000 on a website. If you're worried about "sticker shock," a web design proposal with a smaller price tag can be prettyappealing. 2.
BLOG: DIGITAL MARKETING TRENDS Digital marketing trends from our staff's point of view. Read about content marketing, web design, social, and more MEET OUR DIGITAL MARKETING EXPERTS Whether we're redesigning your website or marketing your company online, we function like an extension of your company. Consider us your digital marketing department. Our team is small and nimble, and we've got mighty ideas and the experience to execute them. We're wildly passionate about seeing you succeed, too. WEBSITE REDESIGN TIPS: 10 DO'S AND DON'TS TO GUARANTEE SUCCESS Don't: let too many cooks in the kitchen. Getting too many people involved can delay or derail a website redesign significantly. Don't let your website turn into a "design by committee" project. If a large number of people will be involved, make sure a main project manager/point of contact is defined. DIGITAL MARKETING CASE STUDIES AND WEB DESIGN Read our digital marketing case studies, see recent website design work and see the results that we were able to achieve with ourclients.
4 QUALIFICATIONS YOUR INBOUND MARKETING FIRM MUST HAVE The culture and communication style of your company and the firm needs to fit. Honest communication -- whether you take it with a side of "fun" or "just the facts" -- leads to appropriate expectations and progress. Miscommunication leads directly to business disasters. 3. A clearly effective, efficient, and measurable solution. HOW TO PRUNE YOUR E-MAIL LIST AND REDUCE ABUSE COMPLAINTS Prune the list with confidence. Download a backup copy of your complete list, then delete all subscribers with 1-star and 2-star ratings. Note that if you don't have a separate list set up for new subscribers, be careful to only delete subscribers that have a long history of not opening your e-mails. This will reduce your list sizedramatically
B2B HEALTHCARE MARKETING BY THE NUMBERS B2B Healthcare Marketing by the Numbers. Healthcare marketing is as different from general marketing as the healthcare industry is from the general “business world.”. The customers you’re courting are completely unique, with specialized educations, needs, and problems that you need to understand if you are to market to them successfully. 7 OF THE BEST SLIDESHARES ON B2B MARKETING 7 of the Best SlideShares on B2B Marketing. Slideshare is a great way to share visual content, presentations, or even videos. By condensing your other content like ebooks or blog posts into slides, you can create a more visual piece of content to promote. The presentation sharing site has been around since 2006 and was acquired by LinkedInin 2012.
BE MAGNETIC: HOW TO ATTRACT CUSTOMERS WITH YOUR WEBSITE Gain Awareness, Get More Leads And Grow Your Business. Today's connected buyer has changed the buying and selling dynamic: Your potential customers want to be educated, not sold to or pitched. INBOUND MARKETING CONSULTANT Inbound Marketing Consultant - Whittington Consulting. We are the digital marketing agency that helps your business align its website, marketing and sales efforts. Want to hit goals and produce measurable results? View Our Work About Us. WEBSITE REDESIGNS: THE PROS AND CONS OF CHEAP WEBSITESEE MORE ONRICKWHITTINGTON.COM
BLOG: DIGITAL MARKETING TRENDS Digital marketing trends from our staff's point of view. Read about content marketing, web design, social, and more SHOULD YOU BE USING PDFS OR WEB PAGES? The simple answer: anything that you intend a user to read on their screen should be turned into a web page, and anything meant for printing would be a PDF. Before going further it’s important to understand that PDF formats were intended for a standard sheet of paper and to be printed, not to be read in a browser window. HOW TO BE AMAZING AT MARKETING: THE MARKETING ACTIVITY PLANNERSEE MORE ON RICKWHITTINGTON.COM WEBSITE REDESIGN TIPS: 10 DO'S AND DON'TS TO GUARANTEE SUCCESS Don't: let too many cooks in the kitchen. Getting too many people involved can delay or derail a website redesign significantly. Don't let your website turn into a "design by committee" project. If a large number of people will be involved, make sure a main project manager/point of contact is defined. CONVERSION RATE BENCHMARKS (AND OTHER KEY STATISTICS) Featured Insights. 6 minute read 6 Marketing Activities for Small Business and Mid-Market Companies 4 minute read Why Technology in Your B2B Sales Process is a Must For Revenue Growth 4 QUALIFICATIONS YOUR INBOUND MARKETING FIRM MUST HAVESEE MORE ONRICKWHITTINGTON.COM
HOW TO WRITE PREMIUM CONTENT YOUR PROSPECTS WILL SALIVATE OVER Premium content on your website will generate new leads 24/7. Here’s what you need to know to write premium content your prospects willsalivate over.
7 OF THE BEST SLIDESHARES ON B2B MARKETING 7 of the Best SlideShares on B2B Marketing. Slideshare is a great way to share visual content, presentations, or even videos. By condensing your other content like ebooks or blog posts into slides, you can create a more visual piece of content to promote. The presentation sharing site has been around since 2006 and was acquired by LinkedInin 2012.
INBOUND MARKETING CONSULTANT Inbound Marketing Consultant - Whittington Consulting. We are the digital marketing agency that helps your business align its website, marketing and sales efforts. Want to hit goals and produce measurable results? View Our Work About Us. WEBSITE REDESIGNS: THE PROS AND CONS OF CHEAP WEBSITESEE MORE ONRICKWHITTINGTON.COM
BLOG: DIGITAL MARKETING TRENDS Digital marketing trends from our staff's point of view. Read about content marketing, web design, social, and more SHOULD YOU BE USING PDFS OR WEB PAGES? The simple answer: anything that you intend a user to read on their screen should be turned into a web page, and anything meant for printing would be a PDF. Before going further it’s important to understand that PDF formats were intended for a standard sheet of paper and to be printed, not to be read in a browser window. HOW TO BE AMAZING AT MARKETING: THE MARKETING ACTIVITY PLANNERSEE MORE ON RICKWHITTINGTON.COM WEBSITE REDESIGN TIPS: 10 DO'S AND DON'TS TO GUARANTEE SUCCESS Don't: let too many cooks in the kitchen. Getting too many people involved can delay or derail a website redesign significantly. Don't let your website turn into a "design by committee" project. If a large number of people will be involved, make sure a main project manager/point of contact is defined. CONVERSION RATE BENCHMARKS (AND OTHER KEY STATISTICS) Featured Insights. 6 minute read 6 Marketing Activities for Small Business and Mid-Market Companies 4 minute read Why Technology in Your B2B Sales Process is a Must For Revenue Growth 4 QUALIFICATIONS YOUR INBOUND MARKETING FIRM MUST HAVESEE MORE ONRICKWHITTINGTON.COM
HOW TO WRITE PREMIUM CONTENT YOUR PROSPECTS WILL SALIVATE OVER Premium content on your website will generate new leads 24/7. Here’s what you need to know to write premium content your prospects willsalivate over.
7 OF THE BEST SLIDESHARES ON B2B MARKETING 7 of the Best SlideShares on B2B Marketing. Slideshare is a great way to share visual content, presentations, or even videos. By condensing your other content like ebooks or blog posts into slides, you can create a more visual piece of content to promote. The presentation sharing site has been around since 2006 and was acquired by LinkedInin 2012.
INBOUND MARKETING CONSULTANT Inbound Marketing Consultant - Whittington Consulting. We are the digital marketing agency that helps your business align its website, marketing and sales efforts. Want to hit goals and produce measurable results? View Our Work About Us. INBOUND MARKETING STRATEGIES Advantages of Our Strategic Inbound Marketing: Get your marketing message in front of more good-fit buyers. Give your prospects the helpful information they’re seeking -- and generate warm leads from it. Streamline your efforts based on our recommendations from a channel-by-channel assessment. Tie marketing to sales results withthoughtful
BLOG: DIGITAL MARKETING TRENDS Digital marketing trends from our staff's point of view. Read about content marketing, web design, social, and more MEET OUR DIGITAL MARKETING EXPERTS Whether we're redesigning your website or marketing your company online, we function like an extension of your company. Consider us your digital marketing department. Our team is small and nimble, and we've got mighty ideas and the experience to execute them. We're wildly passionate about seeing you succeed, too. EMBRACE ITERATIVE DESIGN TO IMPROVE YOUR WEBSITE EFFECTIVENESS Iterative design is the ongoing process of refining and improving a website. Rather than scrapping everything on your website all at once, you make small changes on a regular basis. For example, you might change the wording in your site navigation. You might position a callto
THE IMPORTANCE OF BROWSER TESTING: VERIZON WIRELESS As you can see, 20% of web site users are likely to fail at logging into their Verizon Wireless account when using the form on the "My Account" page. Fact: Not testing your web site on Safari and Firefox may cause failure for 20% of your customers. According to Compete.com, VerizonWirless.com receives about 10.9 million visitors per month. SIMPLE HUBSPOT SALES AUTOMATIONS YOUR COMPANY NEEDS Simple HubSpot Sales Automations Your Company Needs. Meeting quarterly goals each sales cycle is a cornerstone of many companies’ success, but it’s often easier said than done. Salespeople can spend over half of their day on administrative tasks, wasting time and resources on manual tasks like data entry that could be put to better use. HOW MUCH TIME DOES IT TAKE TO IMPLEMENT A CONTENT If you’re among the 16% of B2B marketers who don’t have a content marketing strategy in place, it might be because you think it takes a lot of time or resources. And that makes sense -- it’s one thing to hear about what content marketing can do for you, but it’s another thing to invest time, budget and resources into it.. If you’re weighing the pros and cons of implementing a content STATE OF SENIOR CARE SALES AND MARKETING 2 INTRODUCTION The world of senior care and senior living marketing & sales is changing at a rapid pace—a trend that will continue the next several years as WEB DESIGN QUESTIONNAIRE FOR A WEBSITE REDESIGN Companies often redesign their websites for the wrong reasons, like to make them look better. If you redesign with only intentions of improving aesthetics, the “newness” wears off and business won’t pick up, leaving you frustrated and on average about $15,000 poorer. INBOUND MARKETING CONSULTANT Want to grow your business and earn more customers? We help mid-market businesses accomplish growth goals with digital marketing. HubSpotPlatinum Partner.
BLOG: DIGITAL MARKETING TRENDS Digital marketing trends from our staff's point of view. Read about content marketing, web design, social, and more WEBSITE REDESIGNS: THE PROS AND CONS OF CHEAP WEBSITESEE MORE ONRICKWHITTINGTON.COM
INBOUND MARKETING STRATEGIES Cost. What Does Inbound Marketing Cost? Inbound marketing with Whittington Consulting is a comprehensive approach that aligns your marketing strategy with your business and sales goals, and gives you a way to tie your marketing to actual sales outcomes. WEBSITE REDESIGN TIPS: 10 DO'S AND DON'TS TO GUARANTEE SUCCESS Your budget is helpful, too, when it comes to prioritizing online marketing tasks. Your long-range goal may be to launch a full inbound marketing strategy, but you don't have the funds to do everything you want up front.Your first step may be creating a new website. SHOULD YOU BE USING PDFS OR WEB PAGES?DOWNLOAD WEB PAGE AS PDFHOW TO DO A WEB PAGEHOW TO GET A WEB PAGEWHERE IS MY WEB PAGE Recently in a client meeting I was asked my thoughts about having PDFs on a website. Admittedly the client's website was laden with PDFs, so the question was a valid one. HOW TO WRITE PREMIUM CONTENT YOUR PROSPECTS WILL SALIVATE OVER Premium content on your website will generate new leads 24/7. Here’s what you need to know to write premium content your prospects willsalivate over.
HOW TO BE AMAZING AT MARKETING: THE MARKETING ACTIVITY PLANNERSEE MORE ON RICKWHITTINGTON.COM FREE TEMPLATE: THE MARKETING ACTIVITY PLANNER Free Template: The Marketing Activity Planner. Before you spend your marketing budget on any marketing activity, you need to properly plan it. Don't you wish there was an easy way to plan and track success of your marketing activities? WEB DESIGN QUESTIONNAIRE FOR A WEBSITE REDESIGN Download our web design questionnaire for a website redesign that will get your company the results it needs. INBOUND MARKETING CONSULTANT Want to grow your business and earn more customers? We help mid-market businesses accomplish growth goals with digital marketing. HubSpotPlatinum Partner.
BLOG: DIGITAL MARKETING TRENDS Digital marketing trends from our staff's point of view. Read about content marketing, web design, social, and more WEBSITE REDESIGNS: THE PROS AND CONS OF CHEAP WEBSITESEE MORE ONRICKWHITTINGTON.COM
INBOUND MARKETING STRATEGIES Cost. What Does Inbound Marketing Cost? Inbound marketing with Whittington Consulting is a comprehensive approach that aligns your marketing strategy with your business and sales goals, and gives you a way to tie your marketing to actual sales outcomes. WEBSITE REDESIGN TIPS: 10 DO'S AND DON'TS TO GUARANTEE SUCCESS Your budget is helpful, too, when it comes to prioritizing online marketing tasks. Your long-range goal may be to launch a full inbound marketing strategy, but you don't have the funds to do everything you want up front.Your first step may be creating a new website. SHOULD YOU BE USING PDFS OR WEB PAGES?DOWNLOAD WEB PAGE AS PDFHOW TO DO A WEB PAGEHOW TO GET A WEB PAGEWHERE IS MY WEB PAGE Recently in a client meeting I was asked my thoughts about having PDFs on a website. Admittedly the client's website was laden with PDFs, so the question was a valid one. HOW TO WRITE PREMIUM CONTENT YOUR PROSPECTS WILL SALIVATE OVER Premium content on your website will generate new leads 24/7. Here’s what you need to know to write premium content your prospects willsalivate over.
HOW TO BE AMAZING AT MARKETING: THE MARKETING ACTIVITY PLANNERSEE MORE ON RICKWHITTINGTON.COM FREE TEMPLATE: THE MARKETING ACTIVITY PLANNER Free Template: The Marketing Activity Planner. Before you spend your marketing budget on any marketing activity, you need to properly plan it. Don't you wish there was an easy way to plan and track success of your marketing activities? WEB DESIGN QUESTIONNAIRE FOR A WEBSITE REDESIGN Download our web design questionnaire for a website redesign that will get your company the results it needs. WEBSITE REDESIGN TIPS: 10 DO'S AND DON'TS TO GUARANTEE SUCCESS Your budget is helpful, too, when it comes to prioritizing online marketing tasks. Your long-range goal may be to launch a full inbound marketing strategy, but you don't have the funds to do everything you want up front.Your first step may be creating a new website. WEB CONSULTING FIRM RICHMOND, VIRGINIA Web Consulting in Richmond, Virginia. Whittington Consulting works with CEOs, CMOs and VPs of Sales of leading companies who are looking to grow at least 25% in the next 18-24 months. WEBSITE REDESIGNS: THE PROS AND CONS OF CHEAP WEBSITE When planning a website redesign, budget is top-of-mind for many companies.Resources are limited, and you want to launch a new website without completely exhausting your marketing dollars. As you evaluate proposals, it can be tempting to pick the cheapest online marketingfirm in the bunch.
OUR APPROACH TO WEBSITE DESIGN AND INTERNET MARKETING Your , and must align to attain business growth. However, most companies silo these three efforts (or worse, neglect one), missing out on the opportunities that these three, when working together, can create for revenue and business growth. WEBSITE REDESIGN SERVICES RICHMOND VA Your website is the most powerful lead generator you have. It’s your best opportunity to attract, engage and convert new customers as well as learn about prospects. EMERGING ALTERNATIVES TO E-MAIL MARKETING With tools like Facebook Messenger, text messaging, etc., e-mail marketers face increasing challenges in trying to reach younger audiences. It seems hard to believe, but younger web users such as Gen Y'ers view e-mail as a pass?© communications tool. HOW TO PRUNE YOUR E-MAIL LIST AND REDUCE ABUSE COMPLAINTS Growing your email list is critical. But removing unengaged contacts can improve performance. Here's how to reduce abuse complaints inMailChimp.
THE IMPORTANCE OF BROWSER TESTING: VERIZON WIRELESS Browser/Version/Platform Result; IE 6, Windows (~46% of people online) Success after about a 7 second wait. IE 7, Windows (~20% of people online) Success after about a 2 second wait. DOWNLOAD THE COMPLETE GUIDE TO WEBSITE REDESIGN COST Download This Cost Guide To Learn More. Your business' credibility depends on a great website. 75% of someone's impression of your business is based on overall aesthetics of your website. REQUEST A FREE MARKETING CHECKUP If you could find new company growth, would you? Get a free marketing checkup and reach your business goals.Skip to Content
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