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PUREB2B
The team over at PureB2B is phenomenal and proved themselves program after program as a strategic demand gen partner. They deliver qualified, cost efficient leads at scale, are super easy to integrate with, and extremely proactive in making suggestions andrecommendations to
THE LATEST NEWS & ARTICLES ABOUT B2B MARKETING ABM Is Essential to Today’s Trust Economy. There is an emerging trend in today’s economy that is changing who, what, and how we trust. Trust is now the new capital and engine of progress especially with the advent of COVID-19 forcing us to try to work together apart. The trust economy didn’t emerge overnight when COVID hit. MARKETING SMARTER WITH PUREB2B LEAD GENERATION PureABM takes an identity approach to account-based marketing. Mixing both a push and a pull method to contact targeting, we match outbound lead generation with high volume targeted advertisements, working to drive optimal growth. Display ads are hosted across strategic spaces designed to enable maximum buyer engagement. THE TOP 3 CONTENT SYNDICATION PLATFORMS TO CONSIDER IN As a B2B marketer, you most likely understand the impact that effective content marketing strategies can bring to your business. Of course, it doesn’t come without challenges. TERMS AND CONDITIONS OF PURCHASES Terms and Conditions of Purchases from PureB2B Payment Instructions Customers may send payment via ACH to: ABA # 021000021 Acct # 697839055 Bank: JPMorgan Chase 390 Madison Avenue, New York, NY 10017 Company Name: PureB2B, LLC 222 Rosewood Drive, 8th Floor, Danvers, MA 01923 Contact: Rachel Gordon Contact Email: rachel.gordon@pureb2b.com The following terms and 3 TRENDS FOR MARKETING CAMPAIGNS IN THE POST-PANDEMIC ERA 3 Trends for Marketing Campaigns in the Post-Pandemic Era. The current health pandemic has disrupted B2B marketing campaigns in staggering ways; it has further amplified the move to the digital, interrupted supply chains, and impacted customer demand and priorities. But at the end of the day, business continues as usual. A BREAKDOWN OF SDR BEST PRACTICES SDRs should be trained to be perceptive when it comes to determining if it’s the right time to do a follow-up. In an industry largely dependent on communication, timing can make or break a deal. 6. Being resilient. Working in sales is hard, and that’s the truth. HOW WELL IS YOUR B2B CONTENT PERFORMING? Dating and personal services have the highest percentage at 3.40%, with legal services garnering the least amount at 1.35%. Keep in mind that the average for all industries is 1.91%. CPC data shows that dating websites have a low CPC of $0.19, which justifies its 17 EFFECTIVE WAYS TO REDUCE COST PER ACQUISITION Whereas, “Test B” can use a more targeted approach. Run both landing pages by splitting the amount of traffic 50/50 between the two, and then analyze the results. Doing so will give you a better picture of which landing page can boost conversion rates and WHAT CONTENT SYNDICATION NETWORK IS RIGHT FOR YOU? B2B INBOUND & OUTBOUND LEAD GENERATION COMPANY IN THE USALEAD GENERATIONCONTENT CREATIONLEAD DEVELOPMENTAUDIENCESRESOURCESABOUTPUREB2B
The team over at PureB2B is phenomenal and proved themselves program after program as a strategic demand gen partner. They deliver qualified, cost efficient leads at scale, are super easy to integrate with, and extremely proactive in making suggestions andrecommendations to
THE LATEST NEWS & ARTICLES ABOUT B2B MARKETING ABM Is Essential to Today’s Trust Economy. There is an emerging trend in today’s economy that is changing who, what, and how we trust. Trust is now the new capital and engine of progress especially with the advent of COVID-19 forcing us to try to work together apart. The trust economy didn’t emerge overnight when COVID hit. MARKETING SMARTER WITH PUREB2B LEAD GENERATION PureABM takes an identity approach to account-based marketing. Mixing both a push and a pull method to contact targeting, we match outbound lead generation with high volume targeted advertisements, working to drive optimal growth. Display ads are hosted across strategic spaces designed to enable maximum buyer engagement. THE TOP 3 CONTENT SYNDICATION PLATFORMS TO CONSIDER IN As a B2B marketer, you most likely understand the impact that effective content marketing strategies can bring to your business. Of course, it doesn’t come without challenges. TERMS AND CONDITIONS OF PURCHASES Terms and Conditions of Purchases from PureB2B Payment Instructions Customers may send payment via ACH to: ABA # 021000021 Acct # 697839055 Bank: JPMorgan Chase 390 Madison Avenue, New York, NY 10017 Company Name: PureB2B, LLC 222 Rosewood Drive, 8th Floor, Danvers, MA 01923 Contact: Rachel Gordon Contact Email: rachel.gordon@pureb2b.com The following terms and 3 TRENDS FOR MARKETING CAMPAIGNS IN THE POST-PANDEMIC ERA 3 Trends for Marketing Campaigns in the Post-Pandemic Era. The current health pandemic has disrupted B2B marketing campaigns in staggering ways; it has further amplified the move to the digital, interrupted supply chains, and impacted customer demand and priorities. But at the end of the day, business continues as usual. A BREAKDOWN OF SDR BEST PRACTICES SDRs should be trained to be perceptive when it comes to determining if it’s the right time to do a follow-up. In an industry largely dependent on communication, timing can make or break a deal. 6. Being resilient. Working in sales is hard, and that’s the truth. HOW WELL IS YOUR B2B CONTENT PERFORMING? Dating and personal services have the highest percentage at 3.40%, with legal services garnering the least amount at 1.35%. Keep in mind that the average for all industries is 1.91%. CPC data shows that dating websites have a low CPC of $0.19, which justifies its 17 EFFECTIVE WAYS TO REDUCE COST PER ACQUISITION Whereas, “Test B” can use a more targeted approach. Run both landing pages by splitting the amount of traffic 50/50 between the two, and then analyze the results. Doing so will give you a better picture of which landing page can boost conversion rates and WHAT CONTENT SYNDICATION NETWORK IS RIGHT FOR YOU? ABOUT | B2B INBOUND & OUTBOUND LEAD GENERATION COMPANY Pioneers in B2B Technology. PureB2B has spent years optimizing our approaches to discovering and engaging with business professionals, resulting in a global audience of more than 125 million technology buyers. The combination of these audiences, PureB2B's comprehensive suite of demand generation solutions, and innovative PurePredict MARKETING SMARTER WITH PUREB2B LEAD GENERATION PureABM takes an identity approach to account-based marketing. Mixing both a push and a pull method to contact targeting, we match outbound lead generation with high volume targeted advertisements, working to drive optimal growth. Display ads are hosted across strategic spaces designed to enable maximum buyer engagement. PUREB2B NEWS ARCHIVES Danvers, MA, August 18, 2020 — Demand Science Group, the parent company of PureB2B, a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced that Peter Cannone has been named Chief Executive . by Corey Cantrell. August 13, 2020. Pure Incubation Places on the 2020 Inc. 5000. 10 TYPES OF ONLINE FORMS (AND HOW TO USE THEM) 10. Free Assessment/Audit. Offering free assessments is an effective way to generate leads for businesses, especially for B2B SaaS companies. And it takes a certain type of form to entice users to sign up. Free assessment forms are brief, only containing a minimal numberof
BASICS OF LEVERAGING SEO IN CONTENT MARKETING There was a time when keywords and link building were the name of the game in getting your content at the top of search results. It reached the point where some have attempted to rig the system by creating tools that can spin content and stuff them with relevant keywords. 10 QUESTIONS TO ASK ABOUT B2B LEAD GENERATION The good news is that plotting your strategy for lead generation is as easy as asking the what, who, where, when, and why of the Sales and Marketing processes. Here are some of the essential questions you need to answer to before you start investing in lead generation: 1. What Do Your Potential Customers Want? WHAT CONTENT SYNDICATION NETWORK IS RIGHT FOR YOU? SlideShare is a LinkedIn affiliate network and free platform that allows anybody to upload their content in a slideshow format, which visitors can then view at their own convenience. Often, these visitors come from targeted search, so you can be more confident that your content is engaging the right kind of audience. USING BUYER INTENT TO DRIVE YOUR MARKETING EFFORTS Buyer intent and keyword metrics can help you map keywords to specific B2B buyer behavior. This makes your SEO efforts more effective in reaching the right buyers who are closer to a purchase decision. Define your keyword opportunities and prioritize them using buyer intent. These keywords are essential in determining the best pieces ofcontent
PERMISSION MARKETING: LOVE IT OR HATE IT? Permission marketing shifts the power to the consumer. It relies on their decision as to whether they’ll allow the information to reach them. This activity alone makes it different than traditional interruption marketing. Your consumers can only focus on so much. If you bombard them with too much marketing material, it can result in adfatigue.
7 BENEFITS OF CLOSED-LOOP REPORTING Focus on Your Best Channels and Prospects. Closed-loop reporting allows you to gain insights into how your audience interacts with your brand and its content. When you know what works and what doesn’t, you can narrow your focus to the best performing pieces of content, sales tactics, and landing pages. This makes it possible to focus onthe
B2B INBOUND & OUTBOUND LEAD GENERATION COMPANY IN THE USALEAD GENERATIONCONTENT CREATIONLEAD DEVELOPMENTAUDIENCESRESOURCESABOUTPUREB2B
The team over at PureB2B is phenomenal and proved themselves program after program as a strategic demand gen partner. They deliver qualified, cost efficient leads at scale, are super easy to integrate with, and extremely proactive in making suggestions andrecommendations to
THE LATEST NEWS & ARTICLES ABOUT B2B MARKETING ABM Is Essential to Today’s Trust Economy. There is an emerging trend in today’s economy that is changing who, what, and how we trust. Trust is now the new capital and engine of progress especially with the advent of COVID-19 forcing us to try to work together apart. The trust economy didn’t emerge overnight when COVID hit. A BREAKDOWN OF SDR BEST PRACTICES SDRs should be trained to be perceptive when it comes to determining if it’s the right time to do a follow-up. In an industry largely dependent on communication, timing can make or break a deal. 6. Being resilient. Working in sales is hard, and that’s the truth. TERMS AND CONDITIONS OF PURCHASES Terms and Conditions of Purchases from PureB2B Payment Instructions Customers may send payment via ACH to: ABA # 021000021 Acct # 697839055 Bank: JPMorgan Chase 390 Madison Avenue, New York, NY 10017 Company Name: PureB2B, LLC 222 Rosewood Drive, 8th Floor, Danvers, MA 01923 Contact: Rachel Gordon Contact Email: rachel.gordon@pureb2b.com The following terms and PERSONALIZATION IN SALES AND MARKETING OUTREACH Unlocking Pure Revenue: A Sales and Marketing Leadership Series. Personalization in Sales and Marketing. Mar 17, 2021 Season 1 Episode 3. PureB2B. This episode we talk all about how to personalize your sales and marketing activities to get the most ROI. Ever felt like the messages and outreach you're creating isn't converting to realconversations?
17 EFFECTIVE WAYS TO REDUCE COST PER ACQUISITION Whereas, “Test B” can use a more targeted approach. Run both landing pages by splitting the amount of traffic 50/50 between the two, and then analyze the results. Doing so will give you a better picture of which landing page can boost conversion rates and 2021 INTENT DATA CHALLENGES BENCHMARK STUDY 48% of Marketers affirmed that intent data is a critical part of their 2021 sales and marketing strategy. This research study explores the common challenges of implementing current intent data solutions. We surveyed over 250 demand generation and B2B marketing professionals to find out how intent data is being used today and what is potentially HOW TO PRIORITIZE YOUR BEST B2B LEADS There are several ways to help you determine the best leads for your marketing team such as the so-called the BANT (budget, authority, need, and timing) and CHAMP (challenges, authority, money, and prioritization) frameworks. BANT and CHAMP are traditional lead qualification methods that form a systematic criteria, which you canuse to
WHAT CONTENT SYNDICATION NETWORK IS RIGHT FOR YOU? A GUIDE TO RESEARCHING LEADS BEFORE A SALES CALL When researching leads before a sales call, it’s important to get as much information as you can. Don’t stop until you get all the details you need to build a complete contextual situation. No matter how highly qualified your lead is, you should never fail to do your research and prepare for your sales call. The extra 10 or 15 minutesyou
B2B INBOUND & OUTBOUND LEAD GENERATION COMPANY IN THE USALEAD GENERATIONCONTENT CREATIONLEAD DEVELOPMENTAUDIENCESRESOURCESABOUTPUREB2B
The team over at PureB2B is phenomenal and proved themselves program after program as a strategic demand gen partner. They deliver qualified, cost efficient leads at scale, are super easy to integrate with, and extremely proactive in making suggestions andrecommendations to
THE LATEST NEWS & ARTICLES ABOUT B2B MARKETING ABM Is Essential to Today’s Trust Economy. There is an emerging trend in today’s economy that is changing who, what, and how we trust. Trust is now the new capital and engine of progress especially with the advent of COVID-19 forcing us to try to work together apart. The trust economy didn’t emerge overnight when COVID hit. A BREAKDOWN OF SDR BEST PRACTICES SDRs should be trained to be perceptive when it comes to determining if it’s the right time to do a follow-up. In an industry largely dependent on communication, timing can make or break a deal. 6. Being resilient. Working in sales is hard, and that’s the truth. TERMS AND CONDITIONS OF PURCHASES Terms and Conditions of Purchases from PureB2B Payment Instructions Customers may send payment via ACH to: ABA # 021000021 Acct # 697839055 Bank: JPMorgan Chase 390 Madison Avenue, New York, NY 10017 Company Name: PureB2B, LLC 222 Rosewood Drive, 8th Floor, Danvers, MA 01923 Contact: Rachel Gordon Contact Email: rachel.gordon@pureb2b.com The following terms and PERSONALIZATION IN SALES AND MARKETING OUTREACH Unlocking Pure Revenue: A Sales and Marketing Leadership Series. Personalization in Sales and Marketing. Mar 17, 2021 Season 1 Episode 3. PureB2B. This episode we talk all about how to personalize your sales and marketing activities to get the most ROI. Ever felt like the messages and outreach you're creating isn't converting to realconversations?
17 EFFECTIVE WAYS TO REDUCE COST PER ACQUISITION Whereas, “Test B” can use a more targeted approach. Run both landing pages by splitting the amount of traffic 50/50 between the two, and then analyze the results. Doing so will give you a better picture of which landing page can boost conversion rates and 2021 INTENT DATA CHALLENGES BENCHMARK STUDY 48% of Marketers affirmed that intent data is a critical part of their 2021 sales and marketing strategy. This research study explores the common challenges of implementing current intent data solutions. We surveyed over 250 demand generation and B2B marketing professionals to find out how intent data is being used today and what is potentially HOW TO PRIORITIZE YOUR BEST B2B LEADS There are several ways to help you determine the best leads for your marketing team such as the so-called the BANT (budget, authority, need, and timing) and CHAMP (challenges, authority, money, and prioritization) frameworks. BANT and CHAMP are traditional lead qualification methods that form a systematic criteria, which you canuse to
WHAT CONTENT SYNDICATION NETWORK IS RIGHT FOR YOU? A GUIDE TO RESEARCHING LEADS BEFORE A SALES CALL When researching leads before a sales call, it’s important to get as much information as you can. Don’t stop until you get all the details you need to build a complete contextual situation. No matter how highly qualified your lead is, you should never fail to do your research and prepare for your sales call. The extra 10 or 15 minutesyou
THE LATEST NEWS & ARTICLES ABOUT B2B MARKETING ABM Is Essential to Today’s Trust Economy. There is an emerging trend in today’s economy that is changing who, what, and how we trust. Trust is now the new capital and engine of progress especially with the advent of COVID-19 forcing us to try to work together apart. The trust economy didn’t emerge overnight when COVID hit. PUREB2B NEWS ARCHIVES Danvers, MA, August 18, 2020 — Demand Science Group, the parent company of PureB2B, a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced that Peter Cannone has been named Chief Executive . by Corey Cantrell. August 13, 2020. Pure Incubation Places on the 2020 Inc. 5000. MARKETING SMARTER WITH PUREB2B LEAD GENERATION PureABM takes an identity approach to account-based marketing. Mixing both a push and a pull method to contact targeting, we match outbound lead generation with high volume targeted advertisements, working to drive optimal growth. Display ads are hosted across strategic spaces designed to enable maximum buyer engagement. 2021 SALES & MARKETING ALIGNMENT BENCHMARK REPORT The Breakdown of Respondents are as follows: 100% of respondents work in B2B industries. 43% are Director level or above. 51% are leaders in marketing. 49% are leaders in sales. 59% work at companies with over $50M in revenue. Start aligning and communicating with your marketing and sales leaders. Complete the form to download the report. CONTACT US | B2B LEAD GENERATION COMPANY IN THE USA | PUREB2B We'd Love to Hear From You! Market Smarter with PureB2B. For more info, please contact sales@pureb2b.com. 10 TYPES OF ONLINE FORMS (AND HOW TO USE THEM) 10. Free Assessment/Audit. Offering free assessments is an effective way to generate leads for businesses, especially for B2B SaaS companies. And it takes a certain type of form to entice users to sign up. Free assessment forms are brief, only containing a minimal numberof
2021 INTENT DATA CHALLENGES BENCHMARK STUDY 48% of Marketers affirmed that intent data is a critical part of their 2021 sales and marketing strategy. This research study explores the common challenges of implementing current intent data solutions. We surveyed over 250 demand generation and B2B marketing professionals to find out how intent data is being used today and what is potentially HOW WELL IS YOUR B2B CONTENT PERFORMING? Dating and personal services have the highest percentage at 3.40%, with legal services garnering the least amount at 1.35%. Keep in mind that the average for all industries is 1.91%. CPC data shows that dating websites have a low CPC of $0.19, which justifies its BASICS OF LEVERAGING SEO IN CONTENT MARKETING There was a time when keywords and link building were the name of the game in getting your content at the top of search results. It reached the point where some have attempted to rig the system by creating tools that can spin content and stuff them with relevant keywords. USING BUYER INTENT TO DRIVE YOUR MARKETING EFFORTS Buyer intent and keyword metrics can help you map keywords to specific B2B buyer behavior. This makes your SEO efforts more effective in reaching the right buyers who are closer to a purchase decision. Define your keyword opportunities and prioritize them using buyer intent. These keywords are essential in determining the best pieces ofcontent
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This field is for validation purposes and should be left unchanged. What I like best about PureB2B is their targeting capabilities. I am able to target priority accounts with a specific set of roles/titles. The leads that are returned are high quality -- I immediately place them into a marketing nurture campaign and have our SDR pursue simultaneously. While we are new to PureB2B, we have already closed an opportunity tied to PureB2B.Jordan V
Director, Demand Generation I valued the fact that our partner, Cody, took the time to listen to my objectives and goals for the department and came back with relevant options. He wasn't simply trying to sell packages and disappear, he worked as an extension of my department to find a solution and follow it through. As a result, we were able to build and expand programs that drove pipeline in a short period.Renee J
Head of Demand Generation The team over at PureB2B is phenomenal and proved themselves program after program as a strategic demand gen partner. They deliver qualified, cost efficient leads at scale, are super easy to integrate with, and extremely proactive in making suggestions and recommendations to improve current programs and future initiatives. On top of that, PureB2B was flexible in their process and very willing to hear feedback and suggestions from their partners.Steve A
Growth Marketing Lead The team is extremely responsive and agile. They are quick to respond to pivots and changes in our campaigns and are very responsive to any and all questions I have, either about titles, trends, etc. The readout they provide about the different campaigns is comprehensive and allows for quick proof of concept and ROI.Brianne K
Demand Generation
What I like best about PureB2B is their targeting capabilities. I am able to target priority accounts with a specific set of roles/titles. The leads that are returned are high quality -- I immediately place them into a marketing nurture campaign and have our SDR pursue simultaneously. While we are new to PureB2B, we have already closed an opportunity tied to PureB2B.Jordan V
Director, Demand Generation I valued the fact that our partner, Cody, took the time to listen to my objectives and goals for the department and came back with relevant options. He wasn't simply trying to sell packages and disappear, he worked as an extension of my department to find a solution and follow it through. As a result, we were able to build and expand programs that drove pipeline in a short period.Renee J
Head of Demand Generation The team over at PureB2B is phenomenal and proved themselves program after program as a strategic demand gen partner. They deliver qualified, cost efficient leads at scale, are super easy to integrate with, and extremely proactive in making suggestions and recommendations to improve current programs and future initiatives. On top of that, PureB2B was flexible in their process and very willing to hear feedback and suggestions from their partners.Steve A
Growth Marketing Lead The team is extremely responsive and agile. They are quick to respond to pivots and changes in our campaigns and are very responsive to any and all questions I have, either about titles, trends, etc. The readout they provide about the different campaigns is comprehensive and allows for quick proof of concept and ROI.Brianne K
Demand Generation
What I like best about PureB2B is their targeting capabilities. I am able to target priority accounts with a specific set of roles/titles. The leads that are returned are high quality -- I immediately place them into a marketing nurture campaign and have our SDR pursue simultaneously. While we are new to PureB2B, we have already closed an opportunity tied to PureB2B.Jordan V
Director, Demand Generation I valued the fact that our partner, Cody, took the time to listen to my objectives and goals for the department and came back with relevant options. He wasn't simply trying to sell packages and disappear, he worked as an extension of my department to find a solution and follow it through. As a result, we were able to build and expand programs that drove pipeline in a short period.Renee J
Head of Demand Generation The team over at PureB2B is phenomenal and proved themselves program after program as a strategic demand gen partner. They deliver qualified, cost efficient leads at scale, are super easy to integrate with, and extremely proactive in making suggestions and recommendations to improve current programs and future initiatives. On top of that, PureB2B was flexible in their process and very willing to hear feedback and suggestions from their partners.Steve A
Growth Marketing Lead The team is extremely responsive and agile. They are quick to respond to pivots and changes in our campaigns and are very responsive to any and all questions I have, either about titles, trends, etc. The readout they provide about the different campaigns is comprehensive and allows for quick proof of concept and ROI.Brianne K
Demand Generation
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Topical and Industry-specific content creation machine powered by our intent data ensures that every piece created fulfills your needs while being relevant and actionable. Our production team works to personalize your content to speak directly to your ideal buyer. * Multiple content formats to fit any initiative or campaign * Access to our CreatorHub of designers and writers to ensure each content piece fits your specific brand voice and message. * Extensive industry insights applied to each projectLEAD DEVELOPMENT
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