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APR: ACCREDITATION IN PUBLIC RELATIONS APR: Accreditation in Public Relations - Universal Accreditation Board. Experienced. Educated. Ethical. Distinguish yourself from your peers and fine-tune your proficiency with the Certificate in Principles of Public Relations, the APR and the APR+M. You’ve comethis far.
PUBLIC RELATIONS WEBINARS: PUBLIC RELATIONS TRAINING: PRSA Included with PRSA Membership. In this one-hour webinar, public relations pro Stephen Dupont, APR, vice president of public relations and branded content, Pocket Hercules, shares his insights about what’s around the corner for PR and communications professionals in 2022 as well as the years ahead. Stephen Dupont, APR; Live Online.UPCOMING EVENTS
2020 The Public Relations Society of America, Inc., 120 Wall Street, 21st Fl., New York, NY 10005-4024 DIVERSITY AND INCLUSION TOOL KIT 7 Help to diversify the industry by supporting minority candidates who aspire to a career in public relations by helping them develop industry familiarity and knowledge, relevant skills and a network of professional contacts. Bring multicultural understanding and expertise to public relations professionals in order to address the diverse audiences in the nation. HOW COLLABORATION ENRICHES COMMUNICATION Tia Over is partner at The Mathews Group, where she advises Fortune 50, higher education and nonprofit clients on communications strategy.She lives in Portland, Ore., with her husband, two children and a teething puppy named Penny. Find Tia on Twitter and LinkedIn. IN MEMORIAM: JUDY VANSLYKE TURK, PH.D., APR, FELLOW PRSA Judy VanSlyke Turk, Ph.D., APR, Fellow PRSA, a longtime PRSA member and champion of PR education and research, died on May 2 in Richmond, Va., after a lengthy illness. She was 73. Turk worked professionally in Chicago as a reporter for the Associated Press and in university and corporate public relations before beginning her academic career. WHY EDUCATING EMPLOYEES ON INCLUSIVE LANGUAGE MATTERS Identifying and adopting inclusive language is a critical step in an organization’s DE&I journey. Formally outlining, providing training and sharing your organization’s work on inclusive language will demonstrate to staff — and external audiences — that your organization is committed to understanding the power of words and howto use
HEIDE HARRELL, APR
Harrell has the designation of APR and is a past president of the PRSA Arkansas Chapter, past chair of the Southwest District and a member of the 2018 PRSA National Nominating Committee. Harrell is a graduate of the Little Rock Regional Chamber of Commerce Leadership Greater Little Rock program (Class XXIX) and serves as an executive board PRSA INTERNATIONAL CONFERENCE ICON 2021 will deliver the thought leadership, education, information and connections you need to accelerate your professional career opportunities by: Showcasing the resilience, agility and responsiveness of professional communicators, educators and students in challenging times. Preparing professional communicators and students to thrive and EDUCATORS ACADEMY SECTION Educators Academy Section. The Educators Academy Section is comprised of 400 college and university public relations educators and practitioners. The members of this Section play a vital role in educating the next generation of public relations and communication practitioners, in additional to conducting important industryresearch.
APR: ACCREDITATION IN PUBLIC RELATIONS APR: Accreditation in Public Relations - Universal Accreditation Board. Experienced. Educated. Ethical. Distinguish yourself from your peers and fine-tune your proficiency with the Certificate in Principles of Public Relations, the APR and the APR+M. You’ve comethis far.
PUBLIC RELATIONS WEBINARS: PUBLIC RELATIONS TRAINING: PRSA Included with PRSA Membership. In this one-hour webinar, public relations pro Stephen Dupont, APR, vice president of public relations and branded content, Pocket Hercules, shares his insights about what’s around the corner for PR and communications professionals in 2022 as well as the years ahead. Stephen Dupont, APR; Live Online.UPCOMING EVENTS
2020 The Public Relations Society of America, Inc., 120 Wall Street, 21st Fl., New York, NY 10005-4024 DIVERSITY AND INCLUSION TOOL KIT 7 Help to diversify the industry by supporting minority candidates who aspire to a career in public relations by helping them develop industry familiarity and knowledge, relevant skills and a network of professional contacts. Bring multicultural understanding and expertise to public relations professionals in order to address the diverse audiences in the nation. HOW COLLABORATION ENRICHES COMMUNICATION Tia Over is partner at The Mathews Group, where she advises Fortune 50, higher education and nonprofit clients on communications strategy.She lives in Portland, Ore., with her husband, two children and a teething puppy named Penny. Find Tia on Twitter and LinkedIn. IN MEMORIAM: JUDY VANSLYKE TURK, PH.D., APR, FELLOW PRSA Judy VanSlyke Turk, Ph.D., APR, Fellow PRSA, a longtime PRSA member and champion of PR education and research, died on May 2 in Richmond, Va., after a lengthy illness. She was 73. Turk worked professionally in Chicago as a reporter for the Associated Press and in university and corporate public relations before beginning her academic career. WHY EDUCATING EMPLOYEES ON INCLUSIVE LANGUAGE MATTERS Identifying and adopting inclusive language is a critical step in an organization’s DE&I journey. Formally outlining, providing training and sharing your organization’s work on inclusive language will demonstrate to staff — and external audiences — that your organization is committed to understanding the power of words and howto use
HEIDE HARRELL, APR
Harrell has the designation of APR and is a past president of the PRSA Arkansas Chapter, past chair of the Southwest District and a member of the 2018 PRSA National Nominating Committee. Harrell is a graduate of the Little Rock Regional Chamber of Commerce Leadership Greater Little Rock program (Class XXIX) and serves as an executive board PUBLIC AFFAIRS AND GOVERNMENT SECTION The Public Affairs and Government (PAG) Section is made up of more than 1,000 communication and public relations practitioners who serve all levels of government and branches of the military, as well as those at counseling firms, corporations and associations who are responsible for communicating with various audiences on public policy or public safety issues. PRSA PR PROS OF THE YEAR HELPED ELEVATE THE COVID-19 WORK PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important PRSA NAMES THE JOHNS HOPKINS BLOOMBERG SCHOOL OF PUBLIC Award Presented at Silver Anvil Awards Ceremony Which Also Recognized More Than 140 Campaigns for their Creativity and Effectiveness. NEW YORK, June 10, 2020 – PRSA, the nation’s leading professional organization serving the communications community, today presented its 2021 Public Relations Professional of the Year Award to The Johns Hopkins Bloomberg School of Public Health’s APR: ACCREDITATION IN PUBLIC RELATIONS APR: Accreditation in Public Relations - Universal Accreditation Board. Experienced. Educated. Ethical. Distinguish yourself from your peers and fine-tune your proficiency with the Certificate in Principles of Public Relations, the APR and the APR+M. You’ve comethis far.
PRSA CODE OF ETHICS
PRSA Code of Ethics. The PRSA Code of Ethics applies to PRSA members. The Code is designed to be a useful guide for PRSA members as they carry out their ethical responsibilities. This document is designed to anticipate and accommodate, by precedent, ethical challenges that may arise. The scenarios outlined in the Code provision are actual PRSA RESPONDS TO WASHINGTON POST STORY ON THE BLURRED LINE Dear Editor: On behalf of the Public Relations Society of America (PRSA) and its 19,000-plus members I’d like to thank reporter Elahe Izadi for her June 4 article, The New Journalism—and the PR Firms Behind It.It is vital to the public interest to call out misrepresentations perpetrated by ersatz “news” sites and the so-called “PR” organizations behind them.STUDY GUIDE
APR STUDY GUIDE © 2018 UNIVERSAL ACCREDITATION BOARD PAGE 3 Contents Acknowledgements.. 2 IS LAWSUIT AGAINST MARKETING FIRM’S ROLE IN OPIOID CRISIS In early May, the state of Massachusetts filed a lawsuit against Publicis Health for its work with Purdue Pharma, claiming its “unfair and deceptive” marketing practices helped fuel the national opioid crisis. According to the National Institute on Drug Abuse, in 2019 alone nearly 50,000 people in the United States died from overdoses of opioid drugs that included prescription painrelievers.
BE A FAN OF WHAT YOU DO Caitlin McGeehan is a senior public relations major at Temple University. She is Temple PRSSA’s digital publications editor and serves as an account executive in Temple’s Student-run Firm, PRowlPublic Relations.
CRISIS COMMUNICATION CERTIFICATE PROGRAM: PUBLIC RELATIONS Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. Recent poorly handled crises in business, government and nonprofits show how ineffective crisis communication can set an organization back significantly. Designed as an on-demand, certificate of completion program, the Crisis Communication Certificate Program will PRSA | PUBLIC RELATIONS SOCIETY OF AMERICA | PRSAMEMBERSHIPPROFESSIONAL DEVELOPMENTCAREERCONFERENCES & AWARDSGETINVOLVED
PRSA provides the opportunity to network with professionals who can share their experiences and complimentary resources to help toward this goal. The Professional Interest Sections offer an industry-specific focus that allows members to maximize their membership. Shawn Warmstein — Vice President, Partner, rbbCommunications.
PUBLIC AFFAIRS AND GOVERNMENT SECTION The Public Affairs and Government (PAG) Section is made up of more than 1,000 communication and public relations practitioners who serve all levels of government and branches of the military, as well as those at counseling firms, corporations and associations who are responsible for communicating with various audiences on public policy or public safety issues.MEMBERSHIP TYPES
Membership Types. PRSA has a place for you. Membership options are based on your career experience. When you join PRSA you become part of a community of communications professionals nationwide spanning every industry sector. We offer lifelong learning, professional networking and skills development at every stage of your career. PRSA INTERNATIONAL CONFERENCE ICON 2021 will deliver the thought leadership, education, information and connections you need to accelerate your professional career opportunities by: Showcasing the resilience, agility and responsiveness of professional communicators, educators and students in challenging times. Preparing professional communicators and students to thrive and APR: ACCREDITATION IN PUBLIC RELATIONS APR: Accreditation in Public Relations - Universal Accreditation Board. Experienced. Educated. Ethical. Distinguish yourself from your peers and fine-tune your proficiency with the Certificate in Principles of Public Relations, the APR and the APR+M. You’ve comethis far.
HOW COLLABORATION ENRICHES COMMUNICATION Tia Over is partner at The Mathews Group, where she advises Fortune 50, higher education and nonprofit clients on communications strategy.She lives in Portland, Ore., with her husband, two children and a teething puppy named Penny. Find Tia on Twitter and LinkedIn. DIVERSITY AND INCLUSION TOOL KIT 7 Help to diversify the industry by supporting minority candidates who aspire to a career in public relations by helping them develop industry familiarity and knowledge, relevant skills and a network of professional contacts. Bring multicultural understanding and expertise to public relations professionals in order to address the diverse audiences in the nation. IN MEMORIAM: JUDY VANSLYKE TURK, PH.D., APR, FELLOW PRSA Judy VanSlyke Turk, Ph.D., APR, Fellow PRSA, a longtime PRSA member and champion of PR education and research, died on May 2 in Richmond, Va., after a lengthy illness. She was 73. Turk worked professionally in Chicago as a reporter for the Associated Press and in university and corporate public relations before beginning her academic career. THE 12 ESSENTIAL TALENTS OF LEADERSHIP PR agencies that understand what it takes to lead inspire their employees to be willing participants — partners in making the agency thrive. PR leaders have to develop their skills at the highest level to compete in today’s environment. Adopting these 12 leadership qualities will help build a company that will not only survive, butwill also thrive.
WHY DE&I NEEDS TO BE MORE THAN AN HR INITIATIVE Why DE&I Needs to Be More Than an HR Initiative. We are living in an interesting point in history, a turning point really, where you would be hard-pressed to find an organization that isn’t focusing efforts and resources, at least to some degree, on diversity, equity and inclusion (DE&I). Research proves that DE&I is critical to the success PRSA | PUBLIC RELATIONS SOCIETY OF AMERICA | PRSAMEMBERSHIPPROFESSIONAL DEVELOPMENTCAREERCONFERENCES & AWARDSGETINVOLVED
PRSA provides the opportunity to network with professionals who can share their experiences and complimentary resources to help toward this goal. The Professional Interest Sections offer an industry-specific focus that allows members to maximize their membership. Shawn Warmstein — Vice President, Partner, rbbCommunications.
PUBLIC AFFAIRS AND GOVERNMENT SECTION The Public Affairs and Government (PAG) Section is made up of more than 1,000 communication and public relations practitioners who serve all levels of government and branches of the military, as well as those at counseling firms, corporations and associations who are responsible for communicating with various audiences on public policy or public safety issues.MEMBERSHIP TYPES
Membership Types. PRSA has a place for you. Membership options are based on your career experience. When you join PRSA you become part of a community of communications professionals nationwide spanning every industry sector. We offer lifelong learning, professional networking and skills development at every stage of your career. PRSA INTERNATIONAL CONFERENCE ICON 2021 will deliver the thought leadership, education, information and connections you need to accelerate your professional career opportunities by: Showcasing the resilience, agility and responsiveness of professional communicators, educators and students in challenging times. Preparing professional communicators and students to thrive and APR: ACCREDITATION IN PUBLIC RELATIONS APR: Accreditation in Public Relations - Universal Accreditation Board. Experienced. Educated. Ethical. Distinguish yourself from your peers and fine-tune your proficiency with the Certificate in Principles of Public Relations, the APR and the APR+M. You’ve comethis far.
HOW COLLABORATION ENRICHES COMMUNICATION Tia Over is partner at The Mathews Group, where she advises Fortune 50, higher education and nonprofit clients on communications strategy.She lives in Portland, Ore., with her husband, two children and a teething puppy named Penny. Find Tia on Twitter and LinkedIn. DIVERSITY AND INCLUSION TOOL KIT 7 Help to diversify the industry by supporting minority candidates who aspire to a career in public relations by helping them develop industry familiarity and knowledge, relevant skills and a network of professional contacts. Bring multicultural understanding and expertise to public relations professionals in order to address the diverse audiences in the nation. IN MEMORIAM: JUDY VANSLYKE TURK, PH.D., APR, FELLOW PRSA Judy VanSlyke Turk, Ph.D., APR, Fellow PRSA, a longtime PRSA member and champion of PR education and research, died on May 2 in Richmond, Va., after a lengthy illness. She was 73. Turk worked professionally in Chicago as a reporter for the Associated Press and in university and corporate public relations before beginning her academic career. THE 12 ESSENTIAL TALENTS OF LEADERSHIP PR agencies that understand what it takes to lead inspire their employees to be willing participants — partners in making the agency thrive. PR leaders have to develop their skills at the highest level to compete in today’s environment. Adopting these 12 leadership qualities will help build a company that will not only survive, butwill also thrive.
WHY DE&I NEEDS TO BE MORE THAN AN HR INITIATIVE Why DE&I Needs to Be More Than an HR Initiative. We are living in an interesting point in history, a turning point really, where you would be hard-pressed to find an organization that isn’t focusing efforts and resources, at least to some degree, on diversity, equity and inclusion (DE&I). Research proves that DE&I is critical to the success PUBLIC AFFAIRS AND GOVERNMENT SECTION The Public Affairs and Government (PAG) Section is made up of more than 1,000 communication and public relations practitioners who serve all levels of government and branches of the military, as well as those at counseling firms, corporations and associations who are responsible for communicating with various audiences on public policy or public safety issues.MEMBERSHIP | PRSA
Membership. PRSA connects you to a network of over 21,000 professionals through local and regional communities, high-quality events and industry-specific groups. Members receive access to a suite of tools that foster professional development and enhance careergrowth. Join Today.
PRSA RESPONDS TO WASHINGTON POST STORY ON THE BLURRED LINE Dear Editor: On behalf of the Public Relations Society of America (PRSA) and its 19,000-plus members I’d like to thank reporter Elahe Izadi for her June 4 article, The New Journalism—and the PR Firms Behind It.It is vital to the public interest to call out misrepresentations perpetrated by ersatz “news” sites and the so-called “PR” organizations behind them. EDUCATORS ACADEMY SECTION Educators Academy Section. The Educators Academy Section is comprised of 400 college and university public relations educators and practitioners. The members of this Section play a vital role in educating the next generation of public relations and communication practitioners, in additional to conducting important industryresearch.
PRSA CODE OF ETHICS
PRSA Code of Ethics. The PRSA Code of Ethics applies to PRSA members. The Code is designed to be a useful guide for PRSA members as they carry out their ethical responsibilities. This document is designed to anticipate and accommodate, by precedent, ethical challenges that may arise. The scenarios outlined in the Code provision are actualSILVER ANVIL AWARDS
Spotlight Your Organization in the Silver Anvils! Since 1944, the Silver Anvil Awards — which symbolize the forging of public opinion — have been awarded each year to organizations that have successfully addressed challenging issues with exemplary professional skill, creativity and resourcefulness.COMMUNITIES
2020 The Public Relations Society of America, Inc., 120 Wall Street, 21st Fl., New York, NY 10005-4024 DIVERSITY AND INCLUSION TOOL KIT 7 Help to diversify the industry by supporting minority candidates who aspire to a career in public relations by helping them develop industry familiarity and knowledge, relevant skills and a network of professional contacts. Bring multicultural understanding and expertise to public relations professionals in order to address the diverse audiences in the nation. TO IMPROVE CRISIS-RESPONSE PLANS, BRING IN A RED TEAM Adnan Bashir is a communications executive, C-Suite adviser, strategist and former journalist, who has advised CEOs, government officials and nonprofits alike on IS LAWSUIT AGAINST MARKETING FIRM’S ROLE IN OPIOID CRISIS In early May, the state of Massachusetts filed a lawsuit against Publicis Health for its work with Purdue Pharma, claiming its “unfair and deceptive” marketing practices helped fuel the national opioid crisis. According to the National Institute on Drug Abuse, in 2019 alone nearly 50,000 people in the United States died from overdoses of opioid drugs that included prescription painrelievers.
PRSA | PUBLIC RELATIONS SOCIETY OF AMERICA | PRSAMEMBERSHIPPROFESSIONAL DEVELOPMENTCAREERCONFERENCES & AWARDSGETINVOLVED
PRSA provides the opportunity to network with professionals who can share their experiences and complimentary resources to help toward this goal. The Professional Interest Sections offer an industry-specific focus that allows members to maximize their membership. Shawn Warmstein — Vice President, Partner, rbbCommunications.
MEMBERSHIP TYPES
Membership Types. PRSA has a place for you. Membership options are based on your career experience. When you join PRSA you become part of a community of communications professionals nationwide spanning every industry sector. We offer lifelong learning, professional networking and skills development at every stage of your career. ACCREDITATION IN PUBLIC RELATIONS (APR) As a skilled public relations professional, you know that your success is dependent on staying relevant, resourceful, and inspired. The Accreditation in Public Relations (APR) credential certifies your drive, professionalism, and principles, setting you apart from your peers and positioning you as a leader and mentor in the competitive public relations field. APR: ACCREDITATION IN PUBLIC RELATIONS APR: Accreditation in Public Relations - Universal Accreditation Board. Experienced. Educated. Ethical. Distinguish yourself from your peers and fine-tune your proficiency with the Certificate in Principles of Public Relations, the APR and the APR+M. You’ve comethis far.
PRSA CODE OF ETHICS
EDUCATORS ACADEMY SECTION Educators Academy Section. The Educators Academy Section is comprised of 400 college and university public relations educators and practitioners. The members of this Section play a vital role in educating the next generation of public relations and communication practitioners, in additional to conducting important industryresearch.
VOICES4EVERYONE
Leveraging expertise, creativity, and the collective voice of the profession, Voices4Everyone is a forum for improving the abilities of our public relations community and those we serve through: Strategic plan alignment. Ongoing professional development. Curated content on critical matters. Data-driven information. Essential tools andresources.
COMMUNITIES
2020 The Public Relations Society of America, Inc., 120 Wall Street, 21st Fl., New York, NY 10005-4024 IN MEMORIAM: JUDY VANSLYKE TURK, PH.D., APR, FELLOW PRSA Judy VanSlyke Turk, Ph.D., APR, Fellow PRSA, a longtime PRSA member and champion of PR education and research, died on May 2 in Richmond, Va., after a lengthy illness. She was 73. Turk worked professionally in Chicago as a reporter for the Associated Press and in university and corporate public relations before beginning her academic career. CORPORATE SOCIAL RESPONSIBILITY: WHO'S RESPONSIBLE? 2 Abstract Corporate social responsibility (CSR) is still a relatively new corporate function that continues to change and evolve. Research has not yet fully explored how CSR-related decisions are made withinlarge companies and
PRSA | PUBLIC RELATIONS SOCIETY OF AMERICA | PRSAMEMBERSHIPPROFESSIONAL DEVELOPMENTCAREERCONFERENCES & AWARDSGETINVOLVED
PRSA provides the opportunity to network with professionals who can share their experiences and complimentary resources to help toward this goal. The Professional Interest Sections offer an industry-specific focus that allows members to maximize their membership. Shawn Warmstein — Vice President, Partner, rbbCommunications.
MEMBERSHIP TYPES
Membership Types. PRSA has a place for you. Membership options are based on your career experience. When you join PRSA you become part of a community of communications professionals nationwide spanning every industry sector. We offer lifelong learning, professional networking and skills development at every stage of your career. ACCREDITATION IN PUBLIC RELATIONS (APR) As a skilled public relations professional, you know that your success is dependent on staying relevant, resourceful, and inspired. The Accreditation in Public Relations (APR) credential certifies your drive, professionalism, and principles, setting you apart from your peers and positioning you as a leader and mentor in the competitive public relations field. APR: ACCREDITATION IN PUBLIC RELATIONS APR: Accreditation in Public Relations - Universal Accreditation Board. Experienced. Educated. Ethical. Distinguish yourself from your peers and fine-tune your proficiency with the Certificate in Principles of Public Relations, the APR and the APR+M. You’ve comethis far.
PRSA CODE OF ETHICS
EDUCATORS ACADEMY SECTION Educators Academy Section. The Educators Academy Section is comprised of 400 college and university public relations educators and practitioners. The members of this Section play a vital role in educating the next generation of public relations and communication practitioners, in additional to conducting important industryresearch.
VOICES4EVERYONE
Leveraging expertise, creativity, and the collective voice of the profession, Voices4Everyone is a forum for improving the abilities of our public relations community and those we serve through: Strategic plan alignment. Ongoing professional development. Curated content on critical matters. Data-driven information. Essential tools andresources.
COMMUNITIES
2020 The Public Relations Society of America, Inc., 120 Wall Street, 21st Fl., New York, NY 10005-4024 IN MEMORIAM: JUDY VANSLYKE TURK, PH.D., APR, FELLOW PRSA Judy VanSlyke Turk, Ph.D., APR, Fellow PRSA, a longtime PRSA member and champion of PR education and research, died on May 2 in Richmond, Va., after a lengthy illness. She was 73. Turk worked professionally in Chicago as a reporter for the Associated Press and in university and corporate public relations before beginning her academic career. CORPORATE SOCIAL RESPONSIBILITY: WHO'S RESPONSIBLE? 2 Abstract Corporate social responsibility (CSR) is still a relatively new corporate function that continues to change and evolve. Research has not yet fully explored how CSR-related decisions are made withinlarge companies and
PROFESSIONAL DEVELOPMENT Professional Development. PRSA's extensive professional development programs offer communications professionals a wide variety of learning opportunities. Regardless of your career stage or whether you prefer to learn through in-person sessions or online courses at your office, PRSA solutions to meet your needs. Search All ProfessionalDevelopment.
ACCREDITATION IN PUBLIC RELATIONS (APR) As a skilled public relations professional, you know that your success is dependent on staying relevant, resourceful, and inspired. The Accreditation in Public Relations (APR) credential certifies your drive, professionalism, and principles, setting you apart from your peers and positioning you as a leader and mentor in the competitive public relations field.JOIN OR RENEW
The month in which PRSA will charge your card is based upon your membership expiration/paid through date. For example, if your PRSA membership expires Jan. 31, your membership will be renewed in February. PRSA will then charge your card on Feb. 10 or Feb. 25. Note: This option is not available for Associate members. FIND A PRSSA CHAPTER Find a PRSSA Chapter A PRSSA Chapter gives you access to a network of friends, mentoring from professionals, additional learning experiences and resources to help launch your career. Use the interactive map below to find out if your school has a Chapter, or to network with other Chapters near or far. Don’t see your school? LearnHOME | PRSSA
PRSSA aspires to advance the public relations profession by developing ethically responsible pre-professionals who champion diversity, strive for an outstanding education and JOB SEEKER LOGIN: PRSA JOBCENTER Get a Job Seeker Account. Sign up for a free PRSA Jobcenter account for job seekers, and also get access to exclusive PRSA resources.. Learn more about PRSA membership and join a professional network youcan count on.
TO IMPROVE CRISIS-RESPONSE PLANS, BRING IN A RED TEAM Adnan Bashir is a communications executive, C-Suite adviser, strategist and former journalist, who has advised CEOs, government officials and nonprofits alike on SIGN IN - RISE.PRSA.ORG Public Relations Society of America, Inc. 120 Wall Street, 21st Fl. New York, NY 10005-4024SIGN IN
Public Relations Society of America, Inc. 120 Wall Street, 21st Fl. New York, NY 10005-4024 CRISIS COMMUNICATION CERTIFICATE PROGRAM: PUBLIC RELATIONS Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. Recent poorly handled crises in business, government and nonprofits show how ineffective crisis communication can set an organization back significantly. Designed as an on-demand, certificate of completion program, the Crisis Communication Certificate Program will PRSA | PUBLIC RELATIONS SOCIETY OF AMERICA | PRSAMEMBERSHIPPROFESSIONAL DEVELOPMENTCAREERCONFERENCES & AWARDSGETINVOLVED
PRSA provides the opportunity to network with professionals who can share their experiences and complimentary resources to help toward this goal. The Professional Interest Sections offer an industry-specific focus that allows members to maximize their membership. Shawn Warmstein — Vice President, Partner, rbbCommunications.
MEMBERSHIP TYPES
Membership Types. PRSA has a place for you. Membership options are based on your career experience. When you join PRSA you become part of a community of communications professionals nationwide spanning every industry sector. We offer lifelong learning, professional networking and skills development at every stage of your career. ACCREDITATION IN PUBLIC RELATIONS (APR) As a skilled public relations professional, you know that your success is dependent on staying relevant, resourceful, and inspired. The Accreditation in Public Relations (APR) credential certifies your drive, professionalism, and principles, setting you apart from your peers and positioning you as a leader and mentor in the competitive public relations field. APR: ACCREDITATION IN PUBLIC RELATIONS APR: Accreditation in Public Relations - Universal Accreditation Board. Experienced. Educated. Ethical. Distinguish yourself from your peers and fine-tune your proficiency with the Certificate in Principles of Public Relations, the APR and the APR+M. You’ve comethis far.
PRSA CODE OF ETHICS
EDUCATORS ACADEMY SECTION Educators Academy Section. The Educators Academy Section is comprised of 400 college and university public relations educators and practitioners. The members of this Section play a vital role in educating the next generation of public relations and communication practitioners, in additional to conducting important industryresearch.
VOICES4EVERYONE
Leveraging expertise, creativity, and the collective voice of the profession, Voices4Everyone is a forum for improving the abilities of our public relations community and those we serve through: Strategic plan alignment. Ongoing professional development. Curated content on critical matters. Data-driven information. Essential tools andresources.
COMMUNITIES
2020 The Public Relations Society of America, Inc., 120 Wall Street, 21st Fl., New York, NY 10005-4024 IN MEMORIAM: JUDY VANSLYKE TURK, PH.D., APR, FELLOW PRSA Judy VanSlyke Turk, Ph.D., APR, Fellow PRSA, a longtime PRSA member and champion of PR education and research, died on May 2 in Richmond, Va., after a lengthy illness. She was 73. Turk worked professionally in Chicago as a reporter for the Associated Press and in university and corporate public relations before beginning her academic career. CORPORATE SOCIAL RESPONSIBILITY: WHO'S RESPONSIBLE? 2 Abstract Corporate social responsibility (CSR) is still a relatively new corporate function that continues to change and evolve. Research has not yet fully explored how CSR-related decisions are made withinlarge companies and
PRSA | PUBLIC RELATIONS SOCIETY OF AMERICA | PRSAMEMBERSHIPPROFESSIONAL DEVELOPMENTCAREERCONFERENCES & AWARDSGETINVOLVED
PRSA provides the opportunity to network with professionals who can share their experiences and complimentary resources to help toward this goal. The Professional Interest Sections offer an industry-specific focus that allows members to maximize their membership. Shawn Warmstein — Vice President, Partner, rbbCommunications.
MEMBERSHIP TYPES
Membership Types. PRSA has a place for you. Membership options are based on your career experience. When you join PRSA you become part of a community of communications professionals nationwide spanning every industry sector. We offer lifelong learning, professional networking and skills development at every stage of your career. ACCREDITATION IN PUBLIC RELATIONS (APR) As a skilled public relations professional, you know that your success is dependent on staying relevant, resourceful, and inspired. The Accreditation in Public Relations (APR) credential certifies your drive, professionalism, and principles, setting you apart from your peers and positioning you as a leader and mentor in the competitive public relations field. APR: ACCREDITATION IN PUBLIC RELATIONS APR: Accreditation in Public Relations - Universal Accreditation Board. Experienced. Educated. Ethical. Distinguish yourself from your peers and fine-tune your proficiency with the Certificate in Principles of Public Relations, the APR and the APR+M. You’ve comethis far.
PRSA CODE OF ETHICS
EDUCATORS ACADEMY SECTION Educators Academy Section. The Educators Academy Section is comprised of 400 college and university public relations educators and practitioners. The members of this Section play a vital role in educating the next generation of public relations and communication practitioners, in additional to conducting important industryresearch.
VOICES4EVERYONE
Leveraging expertise, creativity, and the collective voice of the profession, Voices4Everyone is a forum for improving the abilities of our public relations community and those we serve through: Strategic plan alignment. Ongoing professional development. Curated content on critical matters. Data-driven information. Essential tools andresources.
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2020 The Public Relations Society of America, Inc., 120 Wall Street, 21st Fl., New York, NY 10005-4024 IN MEMORIAM: JUDY VANSLYKE TURK, PH.D., APR, FELLOW PRSA Judy VanSlyke Turk, Ph.D., APR, Fellow PRSA, a longtime PRSA member and champion of PR education and research, died on May 2 in Richmond, Va., after a lengthy illness. She was 73. Turk worked professionally in Chicago as a reporter for the Associated Press and in university and corporate public relations before beginning her academic career. CORPORATE SOCIAL RESPONSIBILITY: WHO'S RESPONSIBLE? 2 Abstract Corporate social responsibility (CSR) is still a relatively new corporate function that continues to change and evolve. Research has not yet fully explored how CSR-related decisions are made withinlarge companies and
PROFESSIONAL DEVELOPMENT Professional Development. PRSA's extensive professional development programs offer communications professionals a wide variety of learning opportunities. Regardless of your career stage or whether you prefer to learn through in-person sessions or online courses at your office, PRSA solutions to meet your needs. Search All ProfessionalDevelopment.
ACCREDITATION IN PUBLIC RELATIONS (APR) As a skilled public relations professional, you know that your success is dependent on staying relevant, resourceful, and inspired. The Accreditation in Public Relations (APR) credential certifies your drive, professionalism, and principles, setting you apart from your peers and positioning you as a leader and mentor in the competitive public relations field.JOIN OR RENEW
The month in which PRSA will charge your card is based upon your membership expiration/paid through date. For example, if your PRSA membership expires Jan. 31, your membership will be renewed in February. PRSA will then charge your card on Feb. 10 or Feb. 25. Note: This option is not available for Associate members. FIND A PRSSA CHAPTER Find a PRSSA Chapter A PRSSA Chapter gives you access to a network of friends, mentoring from professionals, additional learning experiences and resources to help launch your career. Use the interactive map below to find out if your school has a Chapter, or to network with other Chapters near or far. Don’t see your school? LearnHOME | PRSSA
PRSSA aspires to advance the public relations profession by developing ethically responsible pre-professionals who champion diversity, strive for an outstanding education and USING PREFERRED PRONOUNS: A SIMPLE CHANGE FOR INCREASED PRSA member Crystal Borde is a vice president and the diversity, equity and inclusion practice lead at Vanguard Communications in Washington, D.C. She is a member of PRSA’s National Capital Chapter’s DEI Committee. TO IMPROVE CRISIS-RESPONSE PLANS, BRING IN A RED TEAM Adnan Bashir is a communications executive, C-Suite adviser, strategist and former journalist, who has advised CEOs, government officials and nonprofits alike onSIGN IN
Public Relations Society of America, Inc. 120 Wall Street, 21st Fl. New York, NY 10005-4024 THE PRINCIPLES OF PRONOUNS Rayna van Beuzekom is a third-year public relations student at the University of Florida with a minor in women’s studies. She will serve as the vice president of diversity and inclusion for 2021-2022 PRSSA National Committee. CRISIS COMMUNICATION CERTIFICATE PROGRAM: PUBLIC RELATIONS Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. Recent poorly handled crises in business, government and nonprofits show how ineffective crisis communication can set an organization back significantly. Designed as an on-demand, certificate of completion program, the Crisis Communication Certificate Program willMenu
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AS A PR PROFESSIONAL, I BELIEVE IT IS MY DUTY, MY PURPOSE, TO LEAVE PUBLIC RELATIONS IN A BETTER STATE THAN I FOUND IT. PRSA HAS ALLOWED ME TO TAKE ON VARIOUS LEADERSHIP POSITIONS THAT HAVE HELPED ME BECOME A BETTER PROFESSIONAL AND LEAD BY EXAMPLE THROUGH HONEST, TRANSPARENT AND ETHICAL PRACTICE. WITHIN PRSA, THERE ARE AMPLE OPPORTUNITIES FOR THOSE LOOKING TO ADVANCE THE PROFESSION THROUGH LEADERSHIP — IT JUST TAKES A WILLING AND DEDICATED PERSON TO HEED THE CALL. Jared Meade, MPS, APR — Founder and Principal, Rayne Strategy Group WHEN I WENT FOR MY APR, I WASN’T EXACTLY SURE WHAT I WOULD GET OUT OF IT. GOING THROUGH THE EXAM PREPARATION AND LEARNING THAT I HAD EARNED THE ACCREDITATION REINFORCED A SENSE OF PRIDE IN, AND COMMITMENT TO, MY PROFESSION — AND TO MY OWN GROWTH AND DEVELOPMENT. Rosanna M. Fiske, APR, Fellow PRSA — Wells Fargo & Company, Vice President, Corporate Communications Leader Florida & Southeast Regions GETTING MY APR AFTER WORKING IN THE PR PROFESSION FOR CLOSE TO 20 YEARS MADE ME EXCITED ABOUT MY CAREER ALL OVER AGAIN. ALTHOUGH I OBTAINED MY APR FOR MY OWN PROFESSIONAL GROWTH, I HOPE THAT MY CLIENTS AND PARTNERS RECOGNIZE THAT THE CERTIFICATION BRINGS VALUE TO THE WORK THAT I DO ON THEIR BEHALF. Annabel Beyra, APR — Partner/Co-founder, Fusion Communications TODAY’S EVER-CHANGING COMMUNICATIONS LANDSCAPE MEANS THAT PR PROS MUST EVOLVE THEIR SKILLS TO STAY SHARP AND DELIVER AGILE SOLUTIONS. PRSA PROVIDES THE OPPORTUNITY TO NETWORK WITH PROFESSIONALS WHO CAN SHARE THEIR EXPERIENCES AND COMPLIMENTARY RESOURCES TO HELP TOWARD THIS GOAL. THE PROFESSIONAL INTEREST SECTIONS OFFER AN INDUSTRY-SPECIFIC FOCUS THAT ALLOWS MEMBERS TO MAXIMIZE THEIRMEMBERSHIP.
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