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ABOUT PRIMIS
Primis is a Video Discovery technology used. by 100s of. digital publishers across the world, empowering 300M. monthly uniques with an. engagement-based video. experience that. recommends video content users love. Part of IPG and Universal McCann, we hold. DIGITAL VIDEO TRENDS & INSIGHTS BLOG Jukin Media Partners with Primis for Content. Primis, the video discovery platform, has reached. primis. Events. Past Event: IAB Annual Leadership Meeting (ALM). Meet the Primis team at the 2020. Blog. Video Strategy for Food & Recipe Websites. Being a digital publisher of a recipe. VIDEO SYNDICATION SOLUTIONS FOR CONTENT CREATORS Max Rybakov VP of Product, Investing Channel We are dedicated to creating engaging and compelling video content about the stock market and Primis has been an effective and lucrative channel for us to share that content with new audiences. Lianne Ryan Head of Licensing at Caters News Agency Primis Video Discovery technology was a logical VIDEO ADVERTISING FOR BRANDS AND PLATFORMS Primis excels at helping users discovery video content, creating new preroll inventory for brands who wish to be discovered alongside highquality content.
CAREERS – WORK AT PRIMIS An individual who is self-driven, analytical, and most importantly, a people person. The Publisher Success Manager will be in charge of managing accounts, strengthening relationships with our partners, and handling day-to-day optimizations in order to maximize each partner’s potential. Come join a leading ad-tech company and play anessential
NBA PLAYOFFS & CELEB BIRTHDAYS BOOSTING VIDEO VIEWERSHIP There's a lot going on right now, with Memorial Day, the NBA playoffs and celebrity birthdays fueling video viewership. VIDEO DISCOVERY: HOW TO DISTRIBUTE AND MONETIZE VIDEO An important factor in Video Discovery is that it is a native offering also in appearance, which means it’s non-disruptive to the viewer. Native advertising techniques work because they give users a feeling that they’re not watching an ad – the video unit is an integral part of the site. Eyal Bezalel. Primis, Co-CEO. HOW ADS.TXT WORKS AND BEST PRACTICES How ads.txt works. The ads.txt mechanism represents a text (.txt) file that companies host on their web servers, listing the companies authorized to sell their ad inventory. This text file is publicly accessible, allowing programmatic buyers to index and reference it by crawling the web for ads.txt files before purchasing inventory on theopen
THE 5 ELEMENTS OF VIDEO DISCOVERY: A PUBLISHER'S GUIDE Simplicity is paramount to Video Discovery. The old ways of manually choosing and distributing videos are inefficient and deliver a bad user experience. If it's taking too much time and resources, you're doing it wrong. “Doing video better by getting users to consume more video is the ultimate goal. Using Video Discovery like the big THE VIDEO DISCOVERY PLATFORM Primis is the global Video Discovery platform which increases revenue for publishers by helping their users discover high quality videocontent.
ABOUT PRIMIS
Primis is a Video Discovery technology used. by 100s of. digital publishers across the world, empowering 300M. monthly uniques with an. engagement-based video. experience that. recommends video content users love. Part of IPG and Universal McCann, we hold. DIGITAL VIDEO TRENDS & INSIGHTS BLOG Jukin Media Partners with Primis for Content. Primis, the video discovery platform, has reached. primis. Events. Past Event: IAB Annual Leadership Meeting (ALM). Meet the Primis team at the 2020. Blog. Video Strategy for Food & Recipe Websites. Being a digital publisher of a recipe. VIDEO SYNDICATION SOLUTIONS FOR CONTENT CREATORS Max Rybakov VP of Product, Investing Channel We are dedicated to creating engaging and compelling video content about the stock market and Primis has been an effective and lucrative channel for us to share that content with new audiences. Lianne Ryan Head of Licensing at Caters News Agency Primis Video Discovery technology was a logical VIDEO ADVERTISING FOR BRANDS AND PLATFORMS Primis excels at helping users discovery video content, creating new preroll inventory for brands who wish to be discovered alongside highquality content.
CAREERS – WORK AT PRIMIS An individual who is self-driven, analytical, and most importantly, a people person. The Publisher Success Manager will be in charge of managing accounts, strengthening relationships with our partners, and handling day-to-day optimizations in order to maximize each partner’s potential. Come join a leading ad-tech company and play anessential
NBA PLAYOFFS & CELEB BIRTHDAYS BOOSTING VIDEO VIEWERSHIP There's a lot going on right now, with Memorial Day, the NBA playoffs and celebrity birthdays fueling video viewership. VIDEO DISCOVERY: HOW TO DISTRIBUTE AND MONETIZE VIDEO An important factor in Video Discovery is that it is a native offering also in appearance, which means it’s non-disruptive to the viewer. Native advertising techniques work because they give users a feeling that they’re not watching an ad – the video unit is an integral part of the site. Eyal Bezalel. Primis, Co-CEO. HOW ADS.TXT WORKS AND BEST PRACTICES How ads.txt works. The ads.txt mechanism represents a text (.txt) file that companies host on their web servers, listing the companies authorized to sell their ad inventory. This text file is publicly accessible, allowing programmatic buyers to index and reference it by crawling the web for ads.txt files before purchasing inventory on theopen
THE 5 ELEMENTS OF VIDEO DISCOVERY: A PUBLISHER'S GUIDE Simplicity is paramount to Video Discovery. The old ways of manually choosing and distributing videos are inefficient and deliver a bad user experience. If it's taking too much time and resources, you're doing it wrong. “Doing video better by getting users to consume more video is the ultimate goal. Using Video Discovery like the big PRODUCT, PARTNERSHIPS & FEATURES UPDATES Jukin Media Partners with Primis for Content. Primis, the video discovery platform, has reached. We are excited to announce the launch. Primis, The Video Discovery Platform has upgraded. Primis, The Video Discovery Platform have joined. Product Updates: Closed Captionsand Two New.
THE DEFINITIVE GUIDE TO CONTENT DISCOVERY Content discovery is a specific type of native advertising that prompts the site visitor to discover a new piece of editorial content, branded (or sponsored) content, or video.. It’s an effective way to distribute content because of the highly engaging user experience. The environment in which content is shown is familiar, and therefore, not disruptive like other forms of advertising. HOW ADS.TXT WORKS AND BEST PRACTICES How ads.txt works. The ads.txt mechanism represents a text (.txt) file that companies host on their web servers, listing the companies authorized to sell their ad inventory. This text file is publicly accessible, allowing programmatic buyers to index and reference it by crawling the web for ads.txt files before purchasing inventory on theopen
USE THESE LOCKDOWN TRENDS TO INCREASE VIDEO Primis saw video consumption of cooking and food-related videos jump by 50% in April 2020. The steep increase was followed by fluctuations throughout 2020, then rose by the end of the year, most likely connected to the holiday season as we tried to enjoy the festive period. Typical video content can last anywhere from 3 to a whopping12 minutes
THE 5 MOST ENGAGING VIDEOS FROM 2020 The 5 Most Engaging Videos From 2020. Aaron is a Senior Content Manager at Primis. Orchestrating content creation and curation when at work, while also being the in house rapper for the whole of McCANN TLV (1st place in 2019 talent contest!). Nobody needs to be reminded that 2020 was a year unlike any other, and not in a good way. PRIMIS ANNOUNCES EXPANSION OF ITS NET15 PAYMENT INITIATIVE Email: jacobs@primis.tech. We are pleased to announce our commitment to extending our Net15 payment initiative through the end of 2021. The program was designed to provide digital publishers, vendors, and business partners additional liquidity through faster USA TODAY PARTNERS WITH PRIMIS FOR CONTENT SYNDICATION We’re proud to announce our new partnership with USA Today. Our Video Discovery platform, part of Universal McCann and Interpublic Group, joined with USA Today (flagship publication of Gannett) to distribute its content across the Primis network.. This partnership allows us to add another high-quality content provider to our extensive video content library. HOW TO MONETIZE A WEBSITE: 8 MONETIZATION STRATEGIES FOR The process is similar to display ad units where you offer a specific space of inventory. Premiums are put on things like location, video player size, and whether the advertisement plays before, during or after the actual video.. Video ad units are an ideal monetization model for publishers who use advertising as a main method of websitemonetization.
WHY PUBLISHERS SHOULD THINK LIKE AN ADVERTISER WHEN Video advertising is booming, as is the amount of video shared online. Facebook and YouTube alone accounted for 49% of online video ad revenue in 2020, while YouTube recorded 1 billion hours of videos watched every day. What’s more, global revenue for online video advertising is predicted to grow from $70bn in 2020 to $120bn by theend of 2024.
PRIMIS PLATFORM API
3 Version History Date Platform Version Document Version Changes 01.03.17 1.00 1.0 Initial release 23.01.18 1.00 1.1 Documentation minor edits 31.05.18 1.00 1.2 New placement type 08.11.18 2.00 2.0 Several major changes 08.01.19 2.10 2.1 New metrics and naming changes 05.05.19 2.11 2.2 New metrics for Media and Ad Server reports THE VIDEO DISCOVERY PLATFORM Primis is the global Video Discovery platform which increases revenue for publishers by helping their users discover high quality videocontent.
DIGITAL VIDEO TRENDS & INSIGHTS BLOG Jukin Media Partners with Primis for Content. Primis, the video discovery platform, has reached. primis. Events. Past Event: IAB Annual Leadership Meeting (ALM). Meet the Primis team at the 2020. Blog. Video Strategy for Food & Recipe Websites. Being a digital publisher of a recipe. VIDEO MONETIZATION SOLUTIONS FOR PUBLISHERS This popular skin makes the most of your inventory space, so it can generate maximum revenue as efficiently as possible. Have your video unit blend into your articles to match the look and feel of your website. more video content. native and user-friendly design. native and user-friendly design. VIDEO ADVERTISING FOR BRANDS AND PLATFORMS Primis excels at helping users discovery video content, creating new preroll inventory for brands who wish to be discovered alongside highquality content.
JOIN US AT ADTECH INDUSTRY EVENTS Find out what conferences, meetups and other events Primis will be attending to schedule a meeting with a Video Discovery representative. VIDEO DISCOVERY: HOW TO DISTRIBUTE AND MONETIZE VIDEO An important factor in Video Discovery is that it is a native offering also in appearance, which means it’s non-disruptive to the viewer. Native advertising techniques work because they give users a feeling that they’re not watching an ad – the video unit is an integral part of the site. Eyal Bezalel. Primis, Co-CEO. AARON KIRSCHTEL, AUTHOR AT PRIMIS The 5 Most Engaging Videos From 2020. Nobody needs to be reminded that2020
VIDEO ADVERTISING GLOSSARY It is defined as an impression that is being watched by a user; while in display ads it is defined by being viewed for one second with 50% of pixels displayed. On video it is defined as 2 seconds displayed and 50% of pixels displayed. Understandably, advertisers are only interested in targeting ads that are actually being viewed by users. EVERYTHING YOU NEED TO KNOW ABOUT SELLERS.JSON Focusing on Value. Sellers.JSON gives media buyers the ability to optimize the supply chain and identify the valuable partners of each part of the chain. Who has real value in the path and who is simply another stop along the way that just takes a commission. Buyers can choose the most valuable partners to purchase media from. 8 TACTICS TO INCREASE VIDEO CONSUMPTION ON YOUR SITE Maximize View Time. The longer a video is viewable, the more opportunity you have to engage visitors and fill an ad. A collapsable unit can increase viewability by 51%, and revenue by up to 139%! THE VIDEO DISCOVERY PLATFORM Primis is the global Video Discovery platform which increases revenue for publishers by helping their users discover high quality videocontent.
DIGITAL VIDEO TRENDS & INSIGHTS BLOG Jukin Media Partners with Primis for Content. Primis, the video discovery platform, has reached. primis. Events. Past Event: IAB Annual Leadership Meeting (ALM). Meet the Primis team at the 2020. Blog. Video Strategy for Food & Recipe Websites. Being a digital publisher of a recipe. VIDEO MONETIZATION SOLUTIONS FOR PUBLISHERS This popular skin makes the most of your inventory space, so it can generate maximum revenue as efficiently as possible. Have your video unit blend into your articles to match the look and feel of your website. more video content. native and user-friendly design. native and user-friendly design. VIDEO ADVERTISING FOR BRANDS AND PLATFORMS Primis excels at helping users discovery video content, creating new preroll inventory for brands who wish to be discovered alongside highquality content.
JOIN US AT ADTECH INDUSTRY EVENTS Find out what conferences, meetups and other events Primis will be attending to schedule a meeting with a Video Discovery representative. VIDEO DISCOVERY: HOW TO DISTRIBUTE AND MONETIZE VIDEO An important factor in Video Discovery is that it is a native offering also in appearance, which means it’s non-disruptive to the viewer. Native advertising techniques work because they give users a feeling that they’re not watching an ad – the video unit is an integral part of the site. Eyal Bezalel. Primis, Co-CEO. AARON KIRSCHTEL, AUTHOR AT PRIMIS The 5 Most Engaging Videos From 2020. Nobody needs to be reminded that2020
VIDEO ADVERTISING GLOSSARY It is defined as an impression that is being watched by a user; while in display ads it is defined by being viewed for one second with 50% of pixels displayed. On video it is defined as 2 seconds displayed and 50% of pixels displayed. Understandably, advertisers are only interested in targeting ads that are actually being viewed by users. EVERYTHING YOU NEED TO KNOW ABOUT SELLERS.JSON Focusing on Value. Sellers.JSON gives media buyers the ability to optimize the supply chain and identify the valuable partners of each part of the chain. Who has real value in the path and who is simply another stop along the way that just takes a commission. Buyers can choose the most valuable partners to purchase media from. 8 TACTICS TO INCREASE VIDEO CONSUMPTION ON YOUR SITE Maximize View Time. The longer a video is viewable, the more opportunity you have to engage visitors and fill an ad. A collapsable unit can increase viewability by 51%, and revenue by up to 139%! JOIN US AT ADTECH INDUSTRY EVENTS Find out what conferences, meetups and other events Primis will be attending to schedule a meeting with a Video Discovery representative. PRODUCT, PARTNERSHIPS & FEATURES UPDATES Jukin Media Partners with Primis for Content. Primis, the video discovery platform, has reached. We are excited to announce the launch. Primis, The Video Discovery Platform has upgraded. Primis, The Video Discovery Platform have joined. Product Updates: Closed Captionsand Two New.
CAREERS – WORK AT PRIMIS Demand Operations Manager. Job Description. Primis is expanding! We are looking for a fresh, hungry, and self-driven individual eager to gain experience in a leading and growing industry from the best people out there! Our operation team is responsible for managing the ongoing work with publishers and clients – providing them with different USE THESE LOCKDOWN TRENDS TO INCREASE VIDEO CONSUMPTION Primis saw video consumption of cooking and food-related videos jump by 50% in April 2020. The steep increase was followed by fluctuations throughout 2020, then rose by the end of the year, most likely connected to the holiday season as we tried to enjoy the festive period. Typical video content can last anywhere from 3 to a whopping12 minutes
HOW TO MONETIZE A WEBSITE: 8 MONETIZATION STRATEGIES FOR The process is similar to display ad units where you offer a specific space of inventory. Premiums are put on things like location, video player size, and whether the advertisement plays before, during or after the actual video.. Video ad units are an ideal monetization model for publishers who use advertising as a main method of websitemonetization.
REVENUE STREAM DIVERSIFICATION FOR DIGITAL PUBLISHERS Revenue Stream Diversification for Digital Publishers. Business Development Manager at Primis, enthusiastic about new technology and getting to know new publishers. A social media rock star, whether creating a boomerang on Instagram, or promoting a conference on LinkedIn. Digital publishers who rely solely on advertising revenuehave it rough
VIDEO ADVERTISING GLOSSARY It is defined as an impression that is being watched by a user; while in display ads it is defined by being viewed for one second with 50% of pixels displayed. On video it is defined as 2 seconds displayed and 50% of pixels displayed. Understandably, advertisers are only interested in targeting ads that are actually being viewed by users. PLAYER API UPDATES AND IMPROVEMENTS Primis is incorporating API capabilities into its already innovative Video Discovery Unit. These added features will enable publishers to get to know their users better, thereby creating a more efficient and monetizable processes. It will also improve user experience for visitors who engage with Primis partner sites, articles, and videocontent.
HOW TO INCREASE VIDEO VIEWABILITY… AND WHY IT’S SO For publishers interested in video, ensuring quality placement and content means that advertisers are more likely to reach their KPIs, which ultimately leads to higher revenue. So, the equation is simple. Better viewability equals higher revenue. In fact, according to Primis research, a 20% increase in viewability could increase CPM of the unit RTB IN LIGHT OF GDPR RTB in Light of GDPR. Executive, Publisher Operations at Primis, an ad tech expert who is passionate about keeping one step ahead of industry changes. He is also a keen guitarist and loves to string together some tunes while grabbing a beer with friends. GDPR could make real-time bidding unworkable if arguments made by privacy advocates hold up. This website stores cookies that are used to collect information about how you interact with our website. To find out more, see our CookiePolicy .
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Providing publishers with an engagement-based unit that recommends users video content they love, automatically skipping content they don’t interact with. When a user is shown a video that interests them, they are more likelyto
stay on the page longer, thereby bringing in more revenue.1
IT ALL BEGINS WITH ENGAGEMENTEvery event counts,
optimizing engagementto
reach 3.75% engaged users >" target="">VIEW ALL PRIMIS UNITS >>Click-Through
0.9%
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Timeline
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Fullscreen
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Playlist
1.15%
NEWS
1.2 Min. Viewed | 16.8K Imp Two firsts for the SpaceX rocketship | Reuters×
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1.1 Min. Viewed | 62.1K Imp Former 'Bachelor' Colton Underwood comes out as gay | USA Today×
Gaming
2.4 Min. Viewed | 1.7M Imp Marvel Vs DC Which Games Are Better | WatchMojo×
BUSINESS
1.3 Min. Viewed | 2.3M Imp Apple shakes up industry with privacy changes | Reuters×
2
THAT LEADS TO CONSUMPTIONThese videos kept
people on site and drovethe
most consumption over the past week3
RESULTING IN MONETIZATION Create and fill 4.5B preroll opportunities every month Create and fill 4.5B preroll opportunities every month Percentage increase in preroll opportunities over Q4 2019Blog
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