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PRAGMATICLIVE
Welcome to Pragmatic Live Radio where you’ll gain practical tips and actionable advice designed to overcome the real-world challenges faced by product management and marketing professionals. Make sure to check out our sister podcast DS30, where we cover emerging data science topics every other week! https://ds30.podbean.com PRAGMATIC MARKETING FRAMEWORK 1. If product management doesn't do its job, the other departments will fill the void. 2. An outside-in approach increases the likelihoodof product success.
PRODUCT LAUNCH ESSENTIALS Plan and execute a successful product launch Launching a product is more than following a launch checklist. A successful product launch is the culmination of many, carefully THE STRATEGIC ROLE OF PRODUCT MANAGEMENT The Strategic Role of Product Management How a market-driven focus leads companies to build products people want to buy 5 Product management is a well-understood UPDATING THE TO MEASURE USER EXPERIENCE PRAGMATIC 14 • •The Pragmatic Marketer Volume 7, Issue 5, 2009 By Steve Johnson Some product managers have a natural affinity for working with Development, others for Sales and Marketing Communications, and othersprefer to work on
PRODUCT LAUNCH ESSENTIALS Product Launch Essentials ™ Visit PragmaticMarketing.com or (800) 816-7861 to conduct this seminar at your office Plan and execute a successful product launch I. Organize Learn how to establish success TM - MEDIAFILES.PRAGMATICMARKETING.COM Product Marketing Manager 2% 7% Director 10% 14% Vice President 27% 37% CEO/CFO 39% 11% Product Manager 18% 23% Product Manager 21% Product Marketing Manager 5% Direct or REQUIREMENTS THAT WORK I. Effective Product Teams In most industries and occupations, roles are clearly defined. How ever, technology product teams are frequently in conflict because roles PRAGMATIC INSTITUTEWEB VIEW Marketecture Worksheet. Use this to list all the problems and features, and connect with a Marketecture. PROBLEMSMARKETECTUREFEATURES PRODUCT LAUNCH PLAN TEMPLATE Product Launch Plan Document History. This section is for tracking purposes. It is included to avoid confusion between different revisions of the document as it goes through the development and review process.PRAGMATICLIVE
Welcome to Pragmatic Live Radio where you’ll gain practical tips and actionable advice designed to overcome the real-world challenges faced by product management and marketing professionals. Make sure to check out our sister podcast DS30, where we cover emerging data science topics every other week! https://ds30.podbean.com PRAGMATIC MARKETING FRAMEWORK 1. If product management doesn't do its job, the other departments will fill the void. 2. An outside-in approach increases the likelihoodof product success.
PRODUCT LAUNCH ESSENTIALS Plan and execute a successful product launch Launching a product is more than following a launch checklist. A successful product launch is the culmination of many, carefully THE STRATEGIC ROLE OF PRODUCT MANAGEMENT The Strategic Role of Product Management How a market-driven focus leads companies to build products people want to buy 5 Product management is a well-understood UPDATING THE TO MEASURE USER EXPERIENCE PRAGMATIC 14 • •The Pragmatic Marketer Volume 7, Issue 5, 2009 By Steve Johnson Some product managers have a natural affinity for working with Development, others for Sales and Marketing Communications, and othersprefer to work on
PRODUCT LAUNCH ESSENTIALS Product Launch Essentials ™ Visit PragmaticMarketing.com or (800) 816-7861 to conduct this seminar at your office Plan and execute a successful product launch I. Organize Learn how to establish success TM - MEDIAFILES.PRAGMATICMARKETING.COM Product Marketing Manager 2% 7% Director 10% 14% Vice President 27% 37% CEO/CFO 39% 11% Product Manager 18% 23% Product Manager 21% Product Marketing Manager 5% Direct or REQUIREMENTS THAT WORK I. Effective Product Teams In most industries and occupations, roles are clearly defined. How ever, technology product teams are frequently in conflict because roles PRAGMATIC INSTITUTEWEB VIEW Marketecture Worksheet. Use this to list all the problems and features, and connect with a Marketecture. PROBLEMSMARKETECTUREFEATURES PRODUCT LAUNCH PLAN TEMPLATE Product Launch Plan Document History. This section is for tracking purposes. It is included to avoid confusion between different revisions of the document as it goes through the development and review process. LOGIN - PRAGMATIC INSTITUTE Password should be minimum 8 characters without any space. Pragmatic Institute Event Management PortalPRAGMATIC MARKETING
Pragmatic Marketing’s Portfolio Executive Briefings Designed specifically for senior management, Executive Briefings discuss how to organize Product Management and Marketing departments for optimaleffectiveness
BY PRAGMATIC MARKETING Sales enablement training is based on product features Sales enablement training is one of the most critical components of a successful launch. Unfortunately most training is packed with information about the product emphasizing the newest features, theschedule of the
I HEARD WHAT YOU SAID. NOW WHAT DID YOU MEAN? ALIGNMENT— A The Pragmatic Marketer • •Volume 7, Issue 3, 2009 7 Wikipedia defines “industry” as the aggregate of manufacturing or technically productive enterprises in a particular field, often namedafter its
PRACTICAL PRODUCT MANAGEMENT Who in your organization is focused on next year, the next product, the next market? Practical Product Management fully explores the role of technology product management with tools and processes designed to bring products to market more THE JOURNAL FOR TECHNOLOGY PRODUCT MANAGEMENT AND The Pragmatic Marketer • •Volume 8, Issue 4, 2010 3 About Pragmatic Marketing® Since 1993, Pragmatic Marketing has conducted product management and marketing training for 5,000 companies PRICING FOR OFTWARE PRODUCT productmarketing.com •November/December 2005 25 Tips for Setting Prices The company’s perspective • Before making pricing decisions, you must thoroughly understand your target market’s decision-making and buying processes. PRICING SOFTWARE PRODUCTS Pricing Software Products Delight Your Customers While You Turn a Profit Jim Semick, ProductPlan PRAGMATIC INSTITUTEWEB VIEW Marketecture Worksheet. Use this to list all the problems and features, and connect with a Marketecture. PROBLEMSMARKETECTUREFEATURES 15TH ANNUAL PRODUCT MANAGEMENT AND MARKETING SURVEY 2015 StAte of Product MAnAgeMent And MArketing 3 ve a or higher 44 % al 93 % 35 to 44 37 % s old versatile players more than 20% of respondents have also held the position of productPRAGMATICLIVE
Welcome to Pragmatic Live Radio where you’ll gain practical tips and actionable advice designed to overcome the real-world challenges faced by product management and marketing professionals. Make sure to check out our sister podcast DS30, where we cover emerging data science topics every other week! https://ds30.podbean.com PRAGMATIC MARKETING FRAMEWORK 1. If product management doesn't do its job, the other departments will fill the void. 2. An outside-in approach increases the likelihoodof product success.
EFFECTIVE PRODUCT MARKETING DEVELOP SUCCESSFUL GO-TO II. Segmenting and Targeting Audiences Understanding the buying criteria associated with the economic, technical and user buyers who are part of a complex THE STRATEGIC ROLE OF PRODUCT MANAGEMENT The Strategic Role of Product Management How a market-driven focus leads companies to build products people want to buy 5 Product management is a well-understood PRODUCT LAUNCH ESSENTIALS Plan and execute a successful product launch Launching a product is more than following a launch checklist. A successful product launch is the culmination of many, carefully PRICING FOR OFTWARE PRODUCT productmarketing.com •November/December 2005 25 Tips for Setting Prices The company’s perspective • Before making pricing decisions, you must thoroughly understand your target market’s decision-making and buying processes. REQUIREMENTS THAT WORK I. Effective Product Teams In most industries and occupations, roles are clearly defined. How ever, technology product teams are frequently in conflict because roles PRAGMATIC INSTITUTEWEB VIEW Marketecture Worksheet. Use this to list all the problems and features, and connect with a Marketecture. PROBLEMSMARKETECTUREFEATURES PRODUCT LAUNCH PLAN TEMPLATE Product Launch Plan Document History. This section is for tracking purposes. It is included to avoid confusion between different revisions of the document as it goes through the development and review process. MARKET REQUIREMENTS DOCUMENT Market Requirements Template This document is confidential and subject to change. For internal use only. No external commitments can bePRAGMATICLIVE
Welcome to Pragmatic Live Radio where you’ll gain practical tips and actionable advice designed to overcome the real-world challenges faced by product management and marketing professionals. Make sure to check out our sister podcast DS30, where we cover emerging data science topics every other week! https://ds30.podbean.com PRAGMATIC MARKETING FRAMEWORK 1. If product management doesn't do its job, the other departments will fill the void. 2. An outside-in approach increases the likelihoodof product success.
EFFECTIVE PRODUCT MARKETING DEVELOP SUCCESSFUL GO-TO II. Segmenting and Targeting Audiences Understanding the buying criteria associated with the economic, technical and user buyers who are part of a complex THE STRATEGIC ROLE OF PRODUCT MANAGEMENT The Strategic Role of Product Management How a market-driven focus leads companies to build products people want to buy 5 Product management is a well-understood PRODUCT LAUNCH ESSENTIALS Plan and execute a successful product launch Launching a product is more than following a launch checklist. A successful product launch is the culmination of many, carefully PRICING FOR OFTWARE PRODUCT productmarketing.com •November/December 2005 25 Tips for Setting Prices The company’s perspective • Before making pricing decisions, you must thoroughly understand your target market’s decision-making and buying processes. REQUIREMENTS THAT WORK I. Effective Product Teams In most industries and occupations, roles are clearly defined. How ever, technology product teams are frequently in conflict because roles PRAGMATIC INSTITUTEWEB VIEW Marketecture Worksheet. Use this to list all the problems and features, and connect with a Marketecture. PROBLEMSMARKETECTUREFEATURES PRODUCT LAUNCH PLAN TEMPLATE Product Launch Plan Document History. This section is for tracking purposes. It is included to avoid confusion between different revisions of the document as it goes through the development and review process. MARKET REQUIREMENTS DOCUMENT Market Requirements Template This document is confidential and subject to change. For internal use only. No external commitments can be LOGIN - PRAGMATIC INSTITUTE Password should be minimum 8 characters without any space. Pragmatic Institute Event Management PortalPRAGMATIC MARKETING
Pragmatic Marketing’s Portfolio Executive Briefings Designed specifically for senior management, Executive Briefings discuss how to organize Product Management and Marketing departments for optimaleffectiveness
UPDATING THE TO MEASURE USER EXPERIENCE PRAGMATIC 14 • •The Pragmatic Marketer Volume 7, Issue 5, 2009 By Steve Johnson Some product managers have a natural affinity for working with Development, others for Sales and Marketing Communications, and othersprefer to work on
BY PRAGMATIC MARKETING Sales enablement training is based on product features Sales enablement training is one of the most critical components of a successful launch. Unfortunately most training is packed with information about the product emphasizing the newest features, theschedule of the
PRODUCT LAUNCH ESSENTIALS Product Launch Essentials ™ Visit PragmaticMarketing.com or (800) 816-7861 to conduct this seminar at your office Plan and execute a successful product launch I. Organize Learn how to establish success PRICING FOR OFTWARE PRODUCT productmarketing.com •November/December 2005 25 Tips for Setting Prices The company’s perspective • Before making pricing decisions, you must thoroughly understand your target market’s decision-making and buying processes. PRACTICAL PRODUCT MANAGEMENT Tune into the market. Turn up your profits. Practical Product Management. provides a common foundation, proven. methodology and actionable toolset that will enable you to build products FOCUS - MEDIAFILES.PRAGMATICMARKETING.COM Focus Who should attend? Anyone responsible for product direction and strategy Included templates and checklists: g Strategy Matrix g Competitive Analysis g Key Performance Indicators g Business Proposal g Buy, Build, Partner Worksheet g Project Evaluator g Business Plans g Roadmaps g Plus many more Attendees have the opportunity MARKET REQUIREMENTS DOCUMENT Market Requirements Template This document is confidential and subject to change. For internal use only. No external commitments can be POWERPOINT PRESENTATIONWEB VIEW Title: PowerPoint Presentation Author: Steve Johnson Last modified by: Steve Johnson Created Date: 6/29/2006 12:14:34 PM Documentpresentation format
PRAGMATICLIVE
Welcome to Pragmatic Live Radio where you’ll gain practical tips and actionable advice designed to overcome the real-world challenges faced by product management and marketing professionals. Make sure to check out our sister podcast DS30, where we cover emerging data science topics every other week! https://ds30.podbean.com PRAGMATIC MARKETING FRAMEWORK 1. If product management doesn't do its job, the other departments will fill the void. 2. An outside-in approach increases the likelihoodof product success.
THE STRATEGIC ROLE OF PRODUCT MANAGEMENT The Strategic Role of Product Management How a market-driven focus leads companies to build products people want to buy 5 Product management is a well-understood EFFECTIVE PRODUCT MARKETING DEVELOP SUCCESSFUL GO-TO II. Segmenting and Targeting Audiences Understanding the buying criteria associated with the economic, technical and user buyers who are part of a complex BY PRAGMATIC MARKETING Products don’t sell themselves The process of introducing a product to market is a serious undertaking. Unfortunately for many companies it’s merely an afterthought; a set of PRACTICAL PRODUCT MANAGEMENT Tune into the market. Turn up your profits. Practical Product Management. provides a common foundation, proven. methodology and actionable toolset that will enable you to build products REQUIREMENTS THAT WORK I. Effective Product Teams In most industries and occupations, roles are clearly defined. How ever, technology product teams are frequently in conflict because roles BUSINESS PLAN SLIDE TEMPLATE Presented by Market ProblemsOur Solution [How
PRAGMATIC INSTITUTEWEB VIEW Marketecture Worksheet. Use this to list all the problems and features, and connect with a Marketecture. PROBLEMSMARKETECTUREFEATURES PRODUCT LAUNCH PLAN TEMPLATE Product Launch Plan Document History. This section is for tracking purposes. It is included to avoid confusion between different revisions of the document as it goes through the development and review process.PRAGMATICLIVE
Welcome to Pragmatic Live Radio where you’ll gain practical tips and actionable advice designed to overcome the real-world challenges faced by product management and marketing professionals. Make sure to check out our sister podcast DS30, where we cover emerging data science topics every other week! https://ds30.podbean.com PRAGMATIC MARKETING FRAMEWORK 1. If product management doesn't do its job, the other departments will fill the void. 2. An outside-in approach increases the likelihoodof product success.
THE STRATEGIC ROLE OF PRODUCT MANAGEMENT The Strategic Role of Product Management How a market-driven focus leads companies to build products people want to buy 5 Product management is a well-understood EFFECTIVE PRODUCT MARKETING DEVELOP SUCCESSFUL GO-TO II. Segmenting and Targeting Audiences Understanding the buying criteria associated with the economic, technical and user buyers who are part of a complex BY PRAGMATIC MARKETING Products don’t sell themselves The process of introducing a product to market is a serious undertaking. Unfortunately for many companies it’s merely an afterthought; a set of PRACTICAL PRODUCT MANAGEMENT Tune into the market. Turn up your profits. Practical Product Management. provides a common foundation, proven. methodology and actionable toolset that will enable you to build products REQUIREMENTS THAT WORK I. Effective Product Teams In most industries and occupations, roles are clearly defined. How ever, technology product teams are frequently in conflict because roles BUSINESS PLAN SLIDE TEMPLATE Presented by Market ProblemsOur Solution [How
PRAGMATIC INSTITUTEWEB VIEW Marketecture Worksheet. Use this to list all the problems and features, and connect with a Marketecture. PROBLEMSMARKETECTUREFEATURES PRODUCT LAUNCH PLAN TEMPLATE Product Launch Plan Document History. This section is for tracking purposes. It is included to avoid confusion between different revisions of the document as it goes through the development and review process. LOGIN - PRAGMATIC INSTITUTE Password should be minimum 8 characters without any space. Pragmatic Institute Event Management Portal PRACTICAL PRODUCT MANAGEMENT Tune into the market. Turn up your profits. Practical Product Management. provides a common foundation, proven. methodology and actionable toolset that will enable you to build products THE OF TUNED IN LEADERS The Serets of Tuned In Leaders: How technolog compan CEO create ucces and wh most fail Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs “ When was the last time you bought a product and said, ‘I have to tell my friends’? PRODUCT LAUNCH ESSENTIALS Plan and execute a successful product launch Launching a product is more than following a launch checklist. A successful product launch is the culmination of many, carefully TM - MEDIAFILES.PRAGMATICMARKETING.COM Director 41% 18% Vice President 35% 44% CEO/COO 5% 24% Product Management 8% 22% Marketing 20%20% Development/ Engineering 10% 11% Sales 10% 6% Director Vice President UPDATING THE TO MEASURE USER EXPERIENCE PRAGMATIC The Pragmatic Marketer • •Volume 7, Issue 5, 2009 7 Updating the Pragmatic Marketing Framework Market column In the Market column we’ve always had an activity called Market Problems, and as you know if you’ve been to our seminars, that FINDING GREAT IDEAS: HOW TO CAPTURE INNOVATION FROM Finding Great Ideas: How to Capture Innovation from Existing Intelligence Presenter: Steve Rivkin #pragmaticlive Presenter : Steve Rivkin www.Rivkin.netPRAGMATIC INSTITUTE
Pragmatic Institute
BUSINESS PLAN SLIDE TEMPLATE Presented by Market ProblemsOur Solution [How
FOCUS - MEDIAFILES.PRAGMATICMARKETING.COM Focus Who should attend? Anyone responsible for product direction and strategy Included templates and checklists: g Strategy Matrix g Competitive Analysis g Key Performance Indicators g Business Proposal g Buy, Build, Partner Worksheet g Project Evaluator g Business Plans g Roadmaps g Plus many more Attendees have the opportunityPRAGMATICLIVE
Welcome to Pragmatic Live Radio where you’ll gain practical tips and actionable advice designed to overcome the real-world challenges faced by product management and marketing professionals. Make sure to check out our sister podcast DS30, where we cover emerging data science topics every other week! https://ds30.podbean.com PRAGMATIC MARKETING FRAMEWORK 1. If product management doesn't do its job, the other departments will fill the void. 2. An outside-in approach increases the likelihoodof product success.
THE STRATEGIC ROLE OF PRODUCT MANAGEMENT The Strategic Role of Product Management How a market-driven focus leads companies to build products people want to buy 5 Product management is a well-understood EFFECTIVE PRODUCT MARKETING DEVELOP SUCCESSFUL GO-TOPRAGMATIC MARKETING INSTITUTEPRAGMATIC MARKETING COURSESPRAGMATIC MARKETING FRAMEWORK DEFINITIONSPRAGMATIC MARKETING FRAMEWORK PDFPRAGMATIC MARKETING METHODOLOGYPRAGMATIC MARKETING TECHNICAL PRODUCT MA… II. Segmenting and Targeting Audiences Understanding the buying criteria associated with the economic, technical and user buyers who are part of a complex BY PRAGMATIC MARKETING Products don’t sell themselves The process of introducing a product to market is a serious undertaking. Unfortunately for many companies it’s merely an afterthought; a set of PRACTICAL PRODUCT MANAGEMENT Tune into the market. Turn up your profits. Practical Product Management. provides a common foundation, proven. methodology and actionable toolset that will enable you to build products REQUIREMENTS THAT WORK I. Effective Product Teams In most industries and occupations, roles are clearly defined. How ever, technology product teams are frequently in conflict because roles BUSINESS PLAN SLIDE TEMPLATE Presented by Market ProblemsOur Solution [How
PRAGMATIC INSTITUTEWEB VIEWPRAGMATIC MARKETING ALUMNIPRAGMATIC MARKETING METHODOLOGYPRAGMATIC MARKETING TEMPLATESPRAGMATIC PRODUCT MANAGEMENTPRAGMATIC MARKETING FRAMEWORK DEFINITIONSPRAGMATIC PRODUCT MANAGEMENT FRAMEWORK Marketecture Worksheet. Use this to list all the problems and features, and connect with a Marketecture. PROBLEMSMARKETECTUREFEATURES PRODUCT LAUNCH PLAN TEMPLATE Product Launch Plan Document History. This section is for tracking purposes. It is included to avoid confusion between different revisions of the document as it goes through the development and review process.PRAGMATICLIVE
Welcome to Pragmatic Live Radio where you’ll gain practical tips and actionable advice designed to overcome the real-world challenges faced by product management and marketing professionals. Make sure to check out our sister podcast DS30, where we cover emerging data science topics every other week! https://ds30.podbean.com PRAGMATIC MARKETING FRAMEWORK 1. If product management doesn't do its job, the other departments will fill the void. 2. An outside-in approach increases the likelihoodof product success.
THE STRATEGIC ROLE OF PRODUCT MANAGEMENT The Strategic Role of Product Management How a market-driven focus leads companies to build products people want to buy 5 Product management is a well-understood EFFECTIVE PRODUCT MARKETING DEVELOP SUCCESSFUL GO-TOPRAGMATIC MARKETING INSTITUTEPRAGMATIC MARKETING COURSESPRAGMATIC MARKETING FRAMEWORK DEFINITIONSPRAGMATIC MARKETING FRAMEWORK PDFPRAGMATIC MARKETING METHODOLOGYPRAGMATIC MARKETING TECHNICAL PRODUCT MA… II. Segmenting and Targeting Audiences Understanding the buying criteria associated with the economic, technical and user buyers who are part of a complex BY PRAGMATIC MARKETING Products don’t sell themselves The process of introducing a product to market is a serious undertaking. Unfortunately for many companies it’s merely an afterthought; a set of PRACTICAL PRODUCT MANAGEMENT Tune into the market. Turn up your profits. Practical Product Management. provides a common foundation, proven. methodology and actionable toolset that will enable you to build products REQUIREMENTS THAT WORK I. Effective Product Teams In most industries and occupations, roles are clearly defined. How ever, technology product teams are frequently in conflict because roles BUSINESS PLAN SLIDE TEMPLATE Presented by Market ProblemsOur Solution [How
PRAGMATIC INSTITUTEWEB VIEWPRAGMATIC MARKETING ALUMNIPRAGMATIC MARKETING METHODOLOGYPRAGMATIC MARKETING TEMPLATESPRAGMATIC PRODUCT MANAGEMENTPRAGMATIC MARKETING FRAMEWORK DEFINITIONSPRAGMATIC PRODUCT MANAGEMENT FRAMEWORK Marketecture Worksheet. Use this to list all the problems and features, and connect with a Marketecture. PROBLEMSMARKETECTUREFEATURES PRODUCT LAUNCH PLAN TEMPLATE Product Launch Plan Document History. This section is for tracking purposes. It is included to avoid confusion between different revisions of the document as it goes through the development and review process. LOGIN - PRAGMATIC INSTITUTE Password should be minimum 8 characters without any space. Pragmatic Institute Event Management Portal PRACTICAL PRODUCT MANAGEMENT Tune into the market. Turn up your profits. Practical Product Management. provides a common foundation, proven. methodology and actionable toolset that will enable you to build products THE OF TUNED IN LEADERS The Serets of Tuned In Leaders: How technolog compan CEO create ucces and wh most fail Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs “ When was the last time you bought a product and said, ‘I have to tell my friends’? PRODUCT LAUNCH ESSENTIALS Plan and execute a successful product launch Launching a product is more than following a launch checklist. A successful product launch is the culmination of many, carefully TM - MEDIAFILES.PRAGMATICMARKETING.COM Director 41% 18% Vice President 35% 44% CEO/COO 5% 24% Product Management 8% 22% Marketing 20%20% Development/ Engineering 10% 11% Sales 10% 6% Director Vice President UPDATING THE TO MEASURE USER EXPERIENCE PRAGMATIC The Pragmatic Marketer • •Volume 7, Issue 5, 2009 7 Updating the Pragmatic Marketing Framework Market column In the Market column we’ve always had an activity called Market Problems, and as you know if you’ve been to our seminars, that FINDING GREAT IDEAS: HOW TO CAPTURE INNOVATION FROM Finding Great Ideas: How to Capture Innovation from Existing Intelligence Presenter: Steve Rivkin #pragmaticlive Presenter : Steve Rivkin www.Rivkin.netPRAGMATIC INSTITUTE
Pragmatic Institute
BUSINESS PLAN SLIDE TEMPLATE Presented by Market ProblemsOur Solution [How
FOCUS - MEDIAFILES.PRAGMATICMARKETING.COM Focus Who should attend? Anyone responsible for product direction and strategy Included templates and checklists: g Strategy Matrix g Competitive Analysis g Key Performance Indicators g Business Proposal g Buy, Build, Partner Worksheet g Project Evaluator g Business Plans g Roadmaps g Plus many more Attendees have the opportunitySkip to content
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Picture Perfect: Real Tech, Fake PeoplePRODUCT
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