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FIRST-LINE INDENTS
first-line indents Between one and four times the point size. A first-line indent is the most common way to signal the start of a new paragraph. The other common way is with space between paragraphs.. First-line indents and space between paragraphs have the same relationship as belts and suspenders. VALKYRIE | BUTTERICK’S PRACTICAL TYPOGRAPHY Valkyrie is a contemporary, calligraphic serif partly inspired by Palatino. Valkyrie has been designed to perform well on both high-end output devices and office printers. Each style in the family comes in two weight grades so you can pick the grade that looks just right on your printer.APOSTROPHES
apostrophes Make sure they’re curly and point downward. The apostrophe has two functions we all remember from sixth-grade English class.. An apostrophe indicates the possessive case (Jessica’s bagel).. In contractions, an apostrophe takes the place of letters or numbers that have been removed (is not becomes isn’t, Patent No. 5,269,211becomes
KEEP WITH NEXT PARAGRAPH keep with next paragraph Always use with headings. Keep with next paragraph binds the last line of a paragraph to the first line of the next. It ensures no page break happens between the two paragraphs. It’s like keep lines together, except it works between paragraphs instead of within a paragraph.. Always use this option with headings. COMMON ACCENTED CHARACTERS Windows Mac OS HTML; á: alt 0225: option + e, a á Á: alt 0193: option + e, A Á à: alt 0224: option + `, a à À: alt 0192: option +`, A À
LINE SPACING
line spacing 120–145% of the point size. Line spacing is the vertical distance between lines of text. Most writers use either double-spaced lines or single-spaced lines—nothing in between—because those are the options presented by word processors.. These habits are obsolete typewriter habits.Originally, a typewriter’s platen could only move the COURIER ALTERNATIVES Courier alternatives When you must use a monospaced font. courier new. triplicate. pitch. input. fira mono. I’m in an awkward position. As your typography advisor, I’ve counseled you not to use monospaced fonts. But the truth is—I really likethem.
WIDOW AND ORPHAN CONTROL widow and orphan control Your call. Picture a paragraph that starts at the bottom of one page and continues at the top of the next. When only the last line of the paragraph appears at the top of the second page, that line is called a widow.When only the first line of the paragraph appears at the bottom of the first page, that line is called an orphan. BUTTERICK’S PRACTICAL TYPOGRAPHYFOOT AND INCH MARKSFIRST-LINE INDENTSTYPOGRAPHY IN TEN MINUTESWHY TYPOGRAPHY MATTERS Type composition. straight and curly quotes. one space between sentences. question marks and exclamation points. emoticons & emoji. semicolons and colons. paragraph and section marks. parentheses, brackets, and braces. hyphens and dashes. STRAIGHT AND CURLY QUOTES straight and curly quotes Always use curly quotes. Straight quotes are the two generic vertical quotation marks located near the return key: the straight single quote (') and the straight double quote (").. Curly quotes are the quotation marks used in good typography. There are four curly quote characters: the opening single quote (‘), the closing singleFIRST-LINE INDENTS
first-line indents Between one and four times the point size. A first-line indent is the most common way to signal the start of a new paragraph. The other common way is with space between paragraphs.. First-line indents and space between paragraphs have the same relationship as belts and suspenders. VALKYRIE | BUTTERICK’S PRACTICAL TYPOGRAPHY Valkyrie is a contemporary, calligraphic serif partly inspired by Palatino. Valkyrie has been designed to perform well on both high-end output devices and office printers. Each style in the family comes in two weight grades so you can pick the grade that looks just right on your printer.APOSTROPHES
apostrophes Make sure they’re curly and point downward. The apostrophe has two functions we all remember from sixth-grade English class.. An apostrophe indicates the possessive case (Jessica’s bagel).. In contractions, an apostrophe takes the place of letters or numbers that have been removed (is not becomes isn’t, Patent No. 5,269,211becomes
KEEP WITH NEXT PARAGRAPH keep with next paragraph Always use with headings. Keep with next paragraph binds the last line of a paragraph to the first line of the next. It ensures no page break happens between the two paragraphs. It’s like keep lines together, except it works between paragraphs instead of within a paragraph.. Always use this option with headings. COMMON ACCENTED CHARACTERS Windows Mac OS HTML; á: alt 0225: option + e, a á Á: alt 0193: option + e, A Á à: alt 0224: option + `, a à À: alt 0192: option +`, A À
LINE SPACING
line spacing 120–145% of the point size. Line spacing is the vertical distance between lines of text. Most writers use either double-spaced lines or single-spaced lines—nothing in between—because those are the options presented by word processors.. These habits are obsolete typewriter habits.Originally, a typewriter’s platen could only move the COURIER ALTERNATIVES Courier alternatives When you must use a monospaced font. courier new. triplicate. pitch. input. fira mono. I’m in an awkward position. As your typography advisor, I’ve counseled you not to use monospaced fonts. But the truth is—I really likethem.
WIDOW AND ORPHAN CONTROL widow and orphan control Your call. Picture a paragraph that starts at the bottom of one page and continues at the top of the next. When only the last line of the paragraph appears at the top of the second page, that line is called a widow.When only the first line of the paragraph appears at the bottom of the first page, that line is called an orphan. WHAT IS GOOD TYPOGRAPHY? what is good typography? Reinforces the meaning of the text. Good typography reinforces the meaning of the text.. Almost all texts communicate a set of points (The petition should be denied for three reasons).Sometimes a text also needs to instruct the reader (Add lines 7 through 21 and enter the total here).Other texts offer warnings or admoni RÉSUMÉS | BUTTERICK’S PRACTICAL TYPOGRAPHY Print a two-page résumé with two sheets of paper, even if you have a duplex printer. You don’t want a potential employer to overlook the second page because it’s printed on the back of the first.. Page margins too small; line length too big.. Body text set in a system font (Calibri).. Headings and gray boxes are too large relative to body text. COURIER ALTERNATIVES Courier alternatives When you must use a monospaced font. courier new. triplicate. pitch. input. fira mono. I’m in an awkward position. As your typography advisor, I’ve counseled you not to use monospaced fonts. But the truth is—I really likethem.
APOSTROPHES
apostrophes Make sure they’re curly and point downward. The apostrophe has two functions we all remember from sixth-grade English class.. An apostrophe indicates the possessive case (Jessica’s bagel).. In contractions, an apostrophe takes the place of letters or numbers that have been removed (is not becomes isn’t, Patent No. 5,269,211becomes
HEADINGS | BUTTERICK’S PRACTICAL TYPOGRAPHY Headings | Butterick’s Practical Typography. headings Fewer levels, subtler emphasis. Headings present two problems: structural and typographic. Cure the structural problem and the typographic problem becomes simpler. The structural problem is that writers often use too many levels ofheadings.
CALIBRI ALTERNATIVES Seravek and Fort are both sharper than Calibri—Seravek is similarly narrow, while Fort is wider and more open. FF Unit is the “grown-up sister” of one of the world’s most popular sans serif fonts, FF Meta, and the work of foreword author Erik Spiekermann. Erik also designed Fira Sans, also a descendantof
CENTURY SCHOOLBOOK ALTERNATIVES Century Schoolbook alternatives Why use a children’s font? century schoolbook. century supra. miller. harriet. ingeborg. The “Scotch Roman” style of text face has been consistently popular since the mid-1800s, and traces its roots to the Edinburgh foundry of William Miller. The original font namedCentury, de
MB FONTS | BUTTERICK’S PRACTICAL TYPOGRAPHY Live a little. For text & display, I offer three serif families ( Valkyrie, Century Supra, and Equity ), two sans serif families ( Concourse and Hermes Maia ), and Triplicate, a monospaced family. You can try them any time by using the font picker at the bottom of the page.BOLD OR ITALIC
bold or italic One or the other, as little as possible. Bold or italic—think of them as mutually exclusive. That is the rule #1. Rule #2: use bold and italic as little as possible. They are tools for emphasis. But if everything is emphasized, then nothing is emphasized.HYPHENS AND DASHES
The hyphen (-) is the smallest of these marks.It has three uses. A hyphen appears at the end of a line when a word breaks onto the next line. These hyphens are added and removed automatically by the automatic hyphenation in your word processor or web browser.. Some multipart words are spelled with a hyphen (topsy-turvy, cost-effective, bric-a-brac). BUTTERICK’S PRACTICAL TYPOGRAPHYFOOT AND INCH MARKSFIRST-LINE INDENTSTYPOGRAPHY IN TEN MINUTESWHY TYPOGRAPHY MATTERS Type composition. straight and curly quotes. one space between sentences. question marks and exclamation points. emoticons & emoji. semicolons and colons. paragraph and section marks. parentheses, brackets, and braces. hyphens and dashes.FIRST-LINE INDENTS
first-line indents Between one and four times the point size. A first-line indent is the most common way to signal the start of a new paragraph. The other common way is with space between paragraphs.. First-line indents and space between paragraphs have the same relationship as belts and suspenders. FONT RECOMMENDATIONS Font recommendations | Butterick’s Practical Typography. Font recommendations. Chromatic wood type specimen, early 1900s. This page would’ve needed eight passes through the press. Fonts are only one ingredient of typography. And messing around withthe font menu on
STRAIGHT AND CURLY QUOTES straight and curly quotes Always use curly quotes. Straight quotes are the two generic vertical quotation marks located near the return key: the straight single quote (') and the straight double quote (").. Curly quotes are the quotation marks used in good typography. There are four curly quote characters: the opening single quote (‘), the closing single VALKYRIE | BUTTERICK’S PRACTICAL TYPOGRAPHY Valkyrie is a contemporary, calligraphic serif partly inspired by Palatino. Valkyrie has been designed to perform well on both high-end output devices and office printers. Each style in the family comes in two weight grades so you can pick the grade that looks just right on your printer. COMMON ACCENTED CHARACTERS Windows Mac OS HTML; á: alt 0225: option + e, a á Á: alt 0193: option + e, A Á à: alt 0224: option + `, a à À: alt 0192: option +`, A À
COURIER ALTERNATIVES Courier alternatives When you must use a monospaced font. courier new. triplicate. pitch. input. fira mono. I’m in an awkward position. As your typography advisor, I’ve counseled you not to use monospaced fonts. But the truth is—I really likethem.
LINE SPACING
line spacing 120–145% of the point size. Line spacing is the vertical distance between lines of text. Most writers use either double-spaced lines or single-spaced lines—nothing in between—because those are the options presented by word processors.. These habits are obsolete typewriter habits.Originally, a typewriter’s platen could only move the KEEP WITH NEXT PARAGRAPH keep with next paragraph Always use with headings. Keep with next paragraph binds the last line of a paragraph to the first line of the next. It ensures no page break happens between the two paragraphs. It’s like keep lines together, except it works between paragraphs instead of within a paragraph.. Always use this option with headings. WIDOW AND ORPHAN CONTROL widow and orphan control Your call. Picture a paragraph that starts at the bottom of one page and continues at the top of the next. When only the last line of the paragraph appears at the top of the second page, that line is called a widow.When only the first line of the paragraph appears at the bottom of the first page, that line is called an orphan. BUTTERICK’S PRACTICAL TYPOGRAPHYFOOT AND INCH MARKSFIRST-LINE INDENTSTYPOGRAPHY IN TEN MINUTESWHY TYPOGRAPHY MATTERS Type composition. straight and curly quotes. one space between sentences. question marks and exclamation points. emoticons & emoji. semicolons and colons. paragraph and section marks. parentheses, brackets, and braces. hyphens and dashes.FIRST-LINE INDENTS
first-line indents Between one and four times the point size. A first-line indent is the most common way to signal the start of a new paragraph. The other common way is with space between paragraphs.. First-line indents and space between paragraphs have the same relationship as belts and suspenders. FONT RECOMMENDATIONS Font recommendations | Butterick’s Practical Typography. Font recommendations. Chromatic wood type specimen, early 1900s. This page would’ve needed eight passes through the press. Fonts are only one ingredient of typography. And messing around withthe font menu on
STRAIGHT AND CURLY QUOTES straight and curly quotes Always use curly quotes. Straight quotes are the two generic vertical quotation marks located near the return key: the straight single quote (') and the straight double quote (").. Curly quotes are the quotation marks used in good typography. There are four curly quote characters: the opening single quote (‘), the closing single VALKYRIE | BUTTERICK’S PRACTICAL TYPOGRAPHY Valkyrie is a contemporary, calligraphic serif partly inspired by Palatino. Valkyrie has been designed to perform well on both high-end output devices and office printers. Each style in the family comes in two weight grades so you can pick the grade that looks just right on your printer. COMMON ACCENTED CHARACTERS Windows Mac OS HTML; á: alt 0225: option + e, a á Á: alt 0193: option + e, A Á à: alt 0224: option + `, a à À: alt 0192: option +`, A À
COURIER ALTERNATIVES Courier alternatives When you must use a monospaced font. courier new. triplicate. pitch. input. fira mono. I’m in an awkward position. As your typography advisor, I’ve counseled you not to use monospaced fonts. But the truth is—I really likethem.
LINE SPACING
line spacing 120–145% of the point size. Line spacing is the vertical distance between lines of text. Most writers use either double-spaced lines or single-spaced lines—nothing in between—because those are the options presented by word processors.. These habits are obsolete typewriter habits.Originally, a typewriter’s platen could only move the KEEP WITH NEXT PARAGRAPH keep with next paragraph Always use with headings. Keep with next paragraph binds the last line of a paragraph to the first line of the next. It ensures no page break happens between the two paragraphs. It’s like keep lines together, except it works between paragraphs instead of within a paragraph.. Always use this option with headings. WIDOW AND ORPHAN CONTROL widow and orphan control Your call. Picture a paragraph that starts at the bottom of one page and continues at the top of the next. When only the last line of the paragraph appears at the top of the second page, that line is called a widow.When only the first line of the paragraph appears at the bottom of the first page, that line is called an orphan. COMMON ACCENTED CHARACTERS Windows Mac OS HTML; á: alt 0225: option + e, a á Á: alt 0193: option + e, A Á à: alt 0224: option + `, a à À: alt 0192: option +`, A À
CALIBRI ALTERNATIVES Seravek and Fort are both sharper than Calibri—Seravek is similarly narrow, while Fort is wider and more open. FF Unit is the “grown-up sister” of one of the world’s most popular sans serif fonts, FF Meta, and the work of foreword author Erik Spiekermann. Erik also designed Fira Sans, also a descendantof
LINE SPACING
line spacing 120–145% of the point size. Line spacing is the vertical distance between lines of text. Most writers use either double-spaced lines or single-spaced lines—nothing in between—because those are the options presented by word processors.. These habits are obsolete typewriter habits.Originally, a typewriter’s platen could only move the MB FONTS | BUTTERICK’S PRACTICAL TYPOGRAPHY Live a little. For text & display, I offer three serif families ( Valkyrie, Century Supra, and Equity ), two sans serif families ( Concourse and Hermes Maia ), and Triplicate, a monospaced family. You can try them any time by using the font picker at the bottom of the page. POINT SIZE | BUTTERICK’S PRACTICAL TYPOGRAPHY In hyphens and dashes, I mentioned that em refers to a typographer’s measurement, not the letter M. The em size of a font is the same as its point size. Fonts are no longer made of metal, but the em concept persists. Digital fonts are drawn inside a rectangle called the em. CENTURY SCHOOLBOOK ALTERNATIVES Century Schoolbook alternatives Why use a children’s font? century schoolbook. century supra. miller. harriet. ingeborg. The “Scotch Roman” style of text face has been consistently popular since the mid-1800s, and traces its roots to the Edinburgh foundry of William Miller. The original font namedCentury, de
VERDANA ALTERNATIVES Alright Sans is known as a humanist sans because it relies on the proportions of traditional serif fonts. Sweet Sans, on the other hand, shares Verdana’s pleasing width, and would be a good choice for business cards or letterhead. Likewise Breuer, which is slightly condensed, and has more of a geometric feel.HYPHENS AND DASHES
The hyphen (-) is the smallest of these marks.It has three uses. A hyphen appears at the end of a line when a word breaks onto the next line. These hyphens are added and removed automatically by the automatic hyphenation in your word processor or web browser.. Some multipart words are spelled with a hyphen (topsy-turvy, cost-effective, bric-a-brac). TRADEMARK & COPYRIGHT SYMBOLS Trademark symbols are set as superscripts—smaller characters positioned above the baseline of the text (Roxy’s Tacos™, Caring Is Our Business®).If you use properBOLD OR ITALIC
bold or italic One or the other, as little as possible. Bold or italic—think of them as mutually exclusive. That is the rule #1. Rule #2: use bold and italic as little as possible. They are tools for emphasis. But if everything is emphasized, then nothing is emphasized. BUTTERICK’S PRACTICAL TYPOGRAPHYFOOT AND INCH MARKSFIRST-LINE INDENTSTYPOGRAPHY IN TEN MINUTESWHY TYPOGRAPHY MATTERS Type composition. straight and curly quotes. one space between sentences. question marks and exclamation points. emoticons & emoji. semicolons and colons. paragraph and section marks. parentheses, brackets, and braces. hyphens and dashes. VALKYRIE | BUTTERICK’S PRACTICAL TYPOGRAPHY Valkyrie is a contemporary, calligraphic serif partly inspired by Palatino. Valkyrie has been designed to perform well on both high-end output devices and office printers. Each style in the family comes in two weight grades so you can pick the grade that looks just right on your printer. FONT RECOMMENDATIONS Font recommendations | Butterick’s Practical Typography. Font recommendations. Chromatic wood type specimen, early 1900s. This page would’ve needed eight passes through the press. Fonts are only one ingredient of typography. And messing around withthe font menu on
PALATINO ALTERNATIVES Palatino alternatives Get closer to the source. palatino. valkyrie. palatino nova. iowan old style. verdigris. Palatino is the work of Hermann Zapf, a calligrapher by training. Many of his fonts reflect this influence. But the Palatino system font is a harsh representation of Zapf’s original design. COURIER ALTERNATIVES Courier alternatives When you must use a monospaced font. courier new. triplicate. pitch. input. fira mono. I’m in an awkward position. As your typography advisor, I’ve counseled you not to use monospaced fonts. But the truth is—I really likethem.
COMMON ACCENTED CHARACTERS Windows Mac OS HTML; á: alt 0225: option + e, a á Á: alt 0193: option + e, A Á à: alt 0224: option + `, a à À: alt 0192: option +`, A À
MB FONTS | BUTTERICK’S PRACTICAL TYPOGRAPHY Live a little. For text & display, I offer three serif families ( Valkyrie, Century Supra, and Equity ), two sans serif families ( Concourse and Hermes Maia ), and Triplicate, a monospaced family. You can try them any time by using the font picker at the bottom of the page. GEORGIA ALTERNATIVES Georgia alternatives Don’t use a screen font for print. georgia. miller. century supra. harriet. chronicle. One of the most popular foundations for recent text families has been the historical model known as Scotch, from the mid-19th century. One example is Georgia, which was designedprimarily to
WIDOW AND ORPHAN CONTROL widow and orphan control Your call. Picture a paragraph that starts at the bottom of one page and continues at the top of the next. When only the last line of the paragraph appears at the top of the second page, that line is called a widow.When only the first line of the paragraph appears at the bottom of the first page, that line is called an orphan. VERDANA ALTERNATIVES Alright Sans is known as a humanist sans because it relies on the proportions of traditional serif fonts. Sweet Sans, on the other hand, shares Verdana’s pleasing width, and would be a good choice for business cards or letterhead. Likewise Breuer, which is slightly condensed, and has more of a geometric feel. BUTTERICK’S PRACTICAL TYPOGRAPHYFOOT AND INCH MARKSFIRST-LINE INDENTSTYPOGRAPHY IN TEN MINUTESWHY TYPOGRAPHY MATTERS Type composition. straight and curly quotes. one space between sentences. question marks and exclamation points. emoticons & emoji. semicolons and colons. paragraph and section marks. parentheses, brackets, and braces. hyphens and dashes. VALKYRIE | BUTTERICK’S PRACTICAL TYPOGRAPHY Valkyrie is a contemporary, calligraphic serif partly inspired by Palatino. Valkyrie has been designed to perform well on both high-end output devices and office printers. Each style in the family comes in two weight grades so you can pick the grade that looks just right on your printer. FONT RECOMMENDATIONS Font recommendations | Butterick’s Practical Typography. Font recommendations. Chromatic wood type specimen, early 1900s. This page would’ve needed eight passes through the press. Fonts are only one ingredient of typography. And messing around withthe font menu on
PALATINO ALTERNATIVES Palatino alternatives Get closer to the source. palatino. valkyrie. palatino nova. iowan old style. verdigris. Palatino is the work of Hermann Zapf, a calligrapher by training. Many of his fonts reflect this influence. But the Palatino system font is a harsh representation of Zapf’s original design. COURIER ALTERNATIVES Courier alternatives When you must use a monospaced font. courier new. triplicate. pitch. input. fira mono. I’m in an awkward position. As your typography advisor, I’ve counseled you not to use monospaced fonts. But the truth is—I really likethem.
COMMON ACCENTED CHARACTERS Windows Mac OS HTML; á: alt 0225: option + e, a á Á: alt 0193: option + e, A Á à: alt 0224: option + `, a à À: alt 0192: option +`, A À
MB FONTS | BUTTERICK’S PRACTICAL TYPOGRAPHY Live a little. For text & display, I offer three serif families ( Valkyrie, Century Supra, and Equity ), two sans serif families ( Concourse and Hermes Maia ), and Triplicate, a monospaced family. You can try them any time by using the font picker at the bottom of the page. GEORGIA ALTERNATIVES Georgia alternatives Don’t use a screen font for print. georgia. miller. century supra. harriet. chronicle. One of the most popular foundations for recent text families has been the historical model known as Scotch, from the mid-19th century. One example is Georgia, which was designedprimarily to
WIDOW AND ORPHAN CONTROL widow and orphan control Your call. Picture a paragraph that starts at the bottom of one page and continues at the top of the next. When only the last line of the paragraph appears at the top of the second page, that line is called a widow.When only the first line of the paragraph appears at the bottom of the first page, that line is called an orphan. VERDANA ALTERNATIVES Alright Sans is known as a humanist sans because it relies on the proportions of traditional serif fonts. Sweet Sans, on the other hand, shares Verdana’s pleasing width, and would be a good choice for business cards or letterhead. Likewise Breuer, which is slightly condensed, and has more of a geometric feel. HELIOTROPE | BUTTERICK’S PRACTICAL TYPOGRAPHY Heliotrope includes 96 font files: = 4 weights (book, medium, bold, black) × 3 series (roman, italic, and caps) × 2 variants (regular and Tab, with tabular figures as the defaults) + 8 OT variants (for professional page layout & web design) × 3 file formats (OTF for Mac OS, TTF for Windows, WOFF2 for websites) Read the font license (it’s short) or theLINE SPACING
line spacing 120–145% of the point size. Line spacing is the vertical distance between lines of text. Most writers use either double-spaced lines or single-spaced lines—nothing in between—because those are the options presented by word processors.. These habits are obsolete typewriter habits.Originally, a typewriter’s platen could only move theCENTURY SUPRA
Century Supra is one of the fonts available for body text in this book. (Click on the font-selection toolbar at the bottom of the page to try it.) Century Supra is a traditional serif in the style of Century Schoolbook, though darker and narrower—it fits more text on the page.. Century Supra has been designed to perform well on both high-end output devices STRAIGHT AND CURLY QUOTES straight and curly quotes Always use curly quotes. Straight quotes are the two generic vertical quotation marks located near the return key: the straight single quote (') and the straight double quote (").. Curly quotes are the quotation marks used in good typography. There are four curly quote characters: the opening single quote (‘), the closing single HEADINGS | BUTTERICK’S PRACTICAL TYPOGRAPHY Headings | Butterick’s Practical Typography. headings Fewer levels, subtler emphasis. Headings present two problems: structural and typographic. Cure the structural problem and the typographic problem becomes simpler. The structural problem is that writers often use too many levels ofheadings.
EQUITY | BUTTERICK’S PRACTICAL TYPOGRAPHY Equity is one of the fonts available for body text in this book. (Click on the font-selection toolbar at the bottom of the page to try it.) Equity was originally designed for legal writers, but any professional writer can benefit from its many conveniences:. Equity fits as much text on the page as Times New Roman, and stays legible down to small point sizes.FIRST-LINE INDENTS
first-line indents Between one and four times the point size. A first-line indent is the most common way to signal the start of a new paragraph. The other common way is with space between paragraphs.. First-line indents and space between paragraphs have the same relationship as belts and suspenders. CALIBRI ALTERNATIVES Seravek and Fort are both sharper than Calibri—Seravek is similarly narrow, while Fort is wider and more open. FF Unit is the “grown-up sister” of one of the world’s most popular sans serif fonts, FF Meta, and the work of foreword author Erik Spiekermann. Erik also designed Fira Sans, also a descendantof
MINION ALTERNATIVES
Minion alternatives Enough already, Adobe customers. minion. equity. valkyrie. century supra. lyon. Dear Pro Designers Who Use Adobe Software: You need to stop using Minion. Not becauseit’s a bad font.
WHY GOOGLE FONTS AREN’T REALLY OPEN SOURCE Why Google Fonts aren’t really open source. One of my major prompts for thinking about the essential qualities of open source has been the Google Fonts project, which claims to be a library of open-source fonts. I design type. I’m involved with open-source projects. BUTTERICK’S PRACTICAL TYPOGRAPHYFOOT AND INCH MARKSFIRST-LINE INDENTSTYPOGRAPHY IN TEN MINUTESWHY TYPOGRAPHY MATTERS Type composition. straight and curly quotes. one space between sentences. question marks and exclamation points. emoticons & emoji. semicolons and colons. paragraph and section marks. parentheses, brackets, and braces. hyphens and dashes. VALKYRIE | BUTTERICK’S PRACTICAL TYPOGRAPHY Valkyrie is a contemporary, calligraphic serif partly inspired by Palatino. Valkyrie has been designed to perform well on both high-end output devices and office printers. Each style in the family comes in two weight grades so you can pick the grade that looks just right on your printer. EQUITY | BUTTERICK’S PRACTICAL TYPOGRAPHY Each style in the family comes in two weight grades so you can pick the grade that looks just right on your printer—a feature found in very few fonts. Equity comes with a separate set of caps fonts, which contain real small caps and already include my recommended letterspacing. Equity has aAPOSTROPHES
apostrophes Make sure they’re curly and point downward. The apostrophe has two functions we all remember from sixth-grade English class.. An apostrophe indicates the possessive case (Jessica’s bagel).. In contractions, an apostrophe takes the place of letters or numbers that have been removed (is not becomes isn’t, Patent No. 5,269,211becomes
MB FONTS | BUTTERICK’S PRACTICAL TYPOGRAPHY Live a little. For text & display, I offer three serif families ( Valkyrie, Century Supra, and Equity ), two sans serif families ( Concourse and Hermes Maia ), and Triplicate, a monospaced family. You can try them any time by using the font picker at the bottom of the page.LINE SPACING
line spacing 120–145% of the point size. Line spacing is the vertical distance between lines of text. Most writers use either double-spaced lines or single-spaced lines—nothing in between—because those are the options presented by word processors.. These habits are obsolete typewriter habits.Originally, a typewriter’s platen could only move the WIDOW AND ORPHAN CONTROL widow and orphan control Your call. Picture a paragraph that starts at the bottom of one page and continues at the top of the next. When only the last line of the paragraph appears at the top of the second page, that line is called a widow.When only the first line of the paragraph appears at the bottom of the first page, that line is called an orphan.FIRST-LINE INDENTS
first-line indents Between one and four times the point size. A first-line indent is the most common way to signal the start of a new paragraph. The other common way is with space between paragraphs.. First-line indents and space between paragraphs have the same relationship as belts and suspenders. PALATINO ALTERNATIVES Palatino alternatives Get closer to the source. palatino. valkyrie. palatino nova. iowan old style. verdigris. Palatino is the work of Hermann Zapf, a calligrapher by training. Many of his fonts reflect this influence. But the Palatino system font is a harsh representation of Zapf’s original design. COURIER ALTERNATIVES Courier alternatives When you must use a monospaced font. courier new. triplicate. pitch. input. fira mono. I’m in an awkward position. As your typography advisor, I’ve counseled you not to use monospaced fonts. But the truth is—I really likethem.
BUTTERICK’S PRACTICAL TYPOGRAPHYFOOT AND INCH MARKSFIRST-LINE INDENTSTYPOGRAPHY IN TEN MINUTESWHY TYPOGRAPHY MATTERS Type composition. straight and curly quotes. one space between sentences. question marks and exclamation points. emoticons & emoji. semicolons and colons. paragraph and section marks. parentheses, brackets, and braces. hyphens and dashes. VALKYRIE | BUTTERICK’S PRACTICAL TYPOGRAPHY Valkyrie is a contemporary, calligraphic serif partly inspired by Palatino. Valkyrie has been designed to perform well on both high-end output devices and office printers. Each style in the family comes in two weight grades so you can pick the grade that looks just right on your printer. EQUITY | BUTTERICK’S PRACTICAL TYPOGRAPHY Each style in the family comes in two weight grades so you can pick the grade that looks just right on your printer—a feature found in very few fonts. Equity comes with a separate set of caps fonts, which contain real small caps and already include my recommended letterspacing. Equity has aAPOSTROPHES
apostrophes Make sure they’re curly and point downward. The apostrophe has two functions we all remember from sixth-grade English class.. An apostrophe indicates the possessive case (Jessica’s bagel).. In contractions, an apostrophe takes the place of letters or numbers that have been removed (is not becomes isn’t, Patent No. 5,269,211becomes
MB FONTS | BUTTERICK’S PRACTICAL TYPOGRAPHY Live a little. For text & display, I offer three serif families ( Valkyrie, Century Supra, and Equity ), two sans serif families ( Concourse and Hermes Maia ), and Triplicate, a monospaced family. You can try them any time by using the font picker at the bottom of the page.LINE SPACING
line spacing 120–145% of the point size. Line spacing is the vertical distance between lines of text. Most writers use either double-spaced lines or single-spaced lines—nothing in between—because those are the options presented by word processors.. These habits are obsolete typewriter habits.Originally, a typewriter’s platen could only move the WIDOW AND ORPHAN CONTROL widow and orphan control Your call. Picture a paragraph that starts at the bottom of one page and continues at the top of the next. When only the last line of the paragraph appears at the top of the second page, that line is called a widow.When only the first line of the paragraph appears at the bottom of the first page, that line is called an orphan.FIRST-LINE INDENTS
first-line indents Between one and four times the point size. A first-line indent is the most common way to signal the start of a new paragraph. The other common way is with space between paragraphs.. First-line indents and space between paragraphs have the same relationship as belts and suspenders. PALATINO ALTERNATIVES Palatino alternatives Get closer to the source. palatino. valkyrie. palatino nova. iowan old style. verdigris. Palatino is the work of Hermann Zapf, a calligrapher by training. Many of his fonts reflect this influence. But the Palatino system font is a harsh representation of Zapf’s original design. COURIER ALTERNATIVES Courier alternatives When you must use a monospaced font. courier new. triplicate. pitch. input. fira mono. I’m in an awkward position. As your typography advisor, I’ve counseled you not to use monospaced fonts. But the truth is—I really likethem.
HELIOTROPE | BUTTERICK’S PRACTICAL TYPOGRAPHY Heliotrope includes 96 font files: = 4 weights (book, medium, bold, black) × 3 series (roman, italic, and caps) × 2 variants (regular and Tab, with tabular figures as the defaults) + 8 OT variants (for professional page layout & web design) × 3 file formats (OTF for Mac OS, TTF for Windows, WOFF2 for websites) Read the font license (it’s short) or the RÉSUMÉS | BUTTERICK’S PRACTICAL TYPOGRAPHY Print a two-page résumé with two sheets of paper, even if you have a duplex printer. You don’t want a potential employer to overlook the second page because it’s printed on the back of the first.. Page margins too small; line length too big.. Body text set in a system font (Calibri).. Headings and gray boxes are too large relative to body text. TYPOGRAPHY IN TEN MINUTES Typography in ten minutes. This is a bold claim, but I stand behind it: if you learn and follow these five typography rules, you will be a better typographer than nearly every writer—and even most graphic designers.. All it takes is ten minutes: five minutes to read these rules once. ELLIPSES | BUTTERICK’S PRACTICAL TYPOGRAPHY The ellipsis is frequently approximated by typing three periods in a row, which puts the dots too close together, or three periods with spaces in between, which puts the dots too far apart.. So use the ellipsis character, not theapproximations.
JUSTIFIED TEXT
justified text Your choice, but hyphenation is required. Justified text is spaced so the left and right sides of the text block both have a clean edge. The usual alternative to justified text is left-aligned text, which has a straight left edge and an uneven right edge.Compared to left-aligned text, justification gives text a cleaner, more formal look.APOSTROPHES
apostrophes Make sure they’re curly and point downward. The apostrophe has two functions we all remember from sixth-grade English class.. An apostrophe indicates the possessive case (Jessica’s bagel).. In contractions, an apostrophe takes the place of letters or numbers that have been removed (is not becomes isn’t, Patent No. 5,269,211becomes
FIRST-LINE INDENTS
first-line indents Between one and four times the point size. A first-line indent is the most common way to signal the start of a new paragraph. The other common way is with space between paragraphs.. First-line indents and space between paragraphs have the same relationship as belts and suspenders. COMMON ACCENTED CHARACTERS Windows Mac OS HTML; á: alt 0225: option + e, a á Á: alt 0193: option + e, A Á à: alt 0224: option + `, a à À: alt 0192: option +`, A À
CALIBRI ALTERNATIVES Seravek and Fort are both sharper than Calibri—Seravek is similarly narrow, while Fort is wider and more open. FF Unit is the “grown-up sister” of one of the world’s most popular sans serif fonts, FF Meta, and the work of foreword author Erik Spiekermann. Erik also designed Fira Sans, also a descendantof
GEORGIA ALTERNATIVES Georgia alternatives Don’t use a screen font for print. georgia. miller. century supra. harriet. chronicle. One of the most popular foundations for recent text families has been the historical model known as Scotch, from the mid-19th century. One example is Georgia, which was designedprimarily to
BUTTERICK’S PRACTICAL TYPOGRAPHYFOOT AND INCH MARKSFIRST-LINE INDENTSTYPOGRAPHY IN TEN MINUTESWHY TYPOGRAPHY MATTERS Type composition. straight and curly quotes. one space between sentences. question marks and exclamation points. emoticons & emoji. semicolons and colons. paragraph and section marks. parentheses, brackets, and braces. hyphens and dashes. VALKYRIE | BUTTERICK’S PRACTICAL TYPOGRAPHY Valkyrie is a contemporary, calligraphic serif partly inspired by Palatino. Valkyrie has been designed to perform well on both high-end output devices and office printers. Each style in the family comes in two weight grades so you can pick the grade that looks just right on your printer. EQUITY | BUTTERICK’S PRACTICAL TYPOGRAPHY Each style in the family comes in two weight grades so you can pick the grade that looks just right on your printer—a feature found in very few fonts. Equity comes with a separate set of caps fonts, which contain real small caps and already include my recommended letterspacing. Equity has aAPOSTROPHES
apostrophes Make sure they’re curly and point downward. The apostrophe has two functions we all remember from sixth-grade English class.. An apostrophe indicates the possessive case (Jessica’s bagel).. In contractions, an apostrophe takes the place of letters or numbers that have been removed (is not becomes isn’t, Patent No. 5,269,211becomes
MB FONTS | BUTTERICK’S PRACTICAL TYPOGRAPHY Live a little. For text & display, I offer three serif families ( Valkyrie, Century Supra, and Equity ), two sans serif families ( Concourse and Hermes Maia ), and Triplicate, a monospaced family. You can try them any time by using the font picker at the bottom of the page.LINE SPACING
line spacing 120–145% of the point size. Line spacing is the vertical distance between lines of text. Most writers use either double-spaced lines or single-spaced lines—nothing in between—because those are the options presented by word processors.. These habits are obsolete typewriter habits.Originally, a typewriter’s platen could only move the WIDOW AND ORPHAN CONTROL widow and orphan control Your call. Picture a paragraph that starts at the bottom of one page and continues at the top of the next. When only the last line of the paragraph appears at the top of the second page, that line is called a widow.When only the first line of the paragraph appears at the bottom of the first page, that line is called an orphan.FIRST-LINE INDENTS
first-line indents Between one and four times the point size. A first-line indent is the most common way to signal the start of a new paragraph. The other common way is with space between paragraphs.. First-line indents and space between paragraphs have the same relationship as belts and suspenders. PALATINO ALTERNATIVES Palatino alternatives Get closer to the source. palatino. valkyrie. palatino nova. iowan old style. verdigris. Palatino is the work of Hermann Zapf, a calligrapher by training. Many of his fonts reflect this influence. But the Palatino system font is a harsh representation of Zapf’s original design. COURIER ALTERNATIVES Courier alternatives When you must use a monospaced font. courier new. triplicate. pitch. input. fira mono. I’m in an awkward position. As your typography advisor, I’ve counseled you not to use monospaced fonts. But the truth is—I really likethem.
BUTTERICK’S PRACTICAL TYPOGRAPHYFOOT AND INCH MARKSFIRST-LINE INDENTSTYPOGRAPHY IN TEN MINUTESWHY TYPOGRAPHY MATTERS Type composition. straight and curly quotes. one space between sentences. question marks and exclamation points. emoticons & emoji. semicolons and colons. paragraph and section marks. parentheses, brackets, and braces. hyphens and dashes. VALKYRIE | BUTTERICK’S PRACTICAL TYPOGRAPHY Valkyrie is a contemporary, calligraphic serif partly inspired by Palatino. Valkyrie has been designed to perform well on both high-end output devices and office printers. Each style in the family comes in two weight grades so you can pick the grade that looks just right on your printer. EQUITY | BUTTERICK’S PRACTICAL TYPOGRAPHY Each style in the family comes in two weight grades so you can pick the grade that looks just right on your printer—a feature found in very few fonts. Equity comes with a separate set of caps fonts, which contain real small caps and already include my recommended letterspacing. Equity has aAPOSTROPHES
apostrophes Make sure they’re curly and point downward. The apostrophe has two functions we all remember from sixth-grade English class.. An apostrophe indicates the possessive case (Jessica’s bagel).. In contractions, an apostrophe takes the place of letters or numbers that have been removed (is not becomes isn’t, Patent No. 5,269,211becomes
MB FONTS | BUTTERICK’S PRACTICAL TYPOGRAPHY Live a little. For text & display, I offer three serif families ( Valkyrie, Century Supra, and Equity ), two sans serif families ( Concourse and Hermes Maia ), and Triplicate, a monospaced family. You can try them any time by using the font picker at the bottom of the page.LINE SPACING
line spacing 120–145% of the point size. Line spacing is the vertical distance between lines of text. Most writers use either double-spaced lines or single-spaced lines—nothing in between—because those are the options presented by word processors.. These habits are obsolete typewriter habits.Originally, a typewriter’s platen could only move the WIDOW AND ORPHAN CONTROL widow and orphan control Your call. Picture a paragraph that starts at the bottom of one page and continues at the top of the next. When only the last line of the paragraph appears at the top of the second page, that line is called a widow.When only the first line of the paragraph appears at the bottom of the first page, that line is called an orphan.FIRST-LINE INDENTS
first-line indents Between one and four times the point size. A first-line indent is the most common way to signal the start of a new paragraph. The other common way is with space between paragraphs.. First-line indents and space between paragraphs have the same relationship as belts and suspenders. PALATINO ALTERNATIVES Palatino alternatives Get closer to the source. palatino. valkyrie. palatino nova. iowan old style. verdigris. Palatino is the work of Hermann Zapf, a calligrapher by training. Many of his fonts reflect this influence. But the Palatino system font is a harsh representation of Zapf’s original design. COURIER ALTERNATIVES Courier alternatives When you must use a monospaced font. courier new. triplicate. pitch. input. fira mono. I’m in an awkward position. As your typography advisor, I’ve counseled you not to use monospaced fonts. But the truth is—I really likethem.
HELIOTROPE | BUTTERICK’S PRACTICAL TYPOGRAPHY Heliotrope includes 96 font files: = 4 weights (book, medium, bold, black) × 3 series (roman, italic, and caps) × 2 variants (regular and Tab, with tabular figures as the defaults) + 8 OT variants (for professional page layout & web design) × 3 file formats (OTF for Mac OS, TTF for Windows, WOFF2 for websites) Read the font license (it’s short) or the RÉSUMÉS | BUTTERICK’S PRACTICAL TYPOGRAPHY Print a two-page résumé with two sheets of paper, even if you have a duplex printer. You don’t want a potential employer to overlook the second page because it’s printed on the back of the first.. Page margins too small; line length too big.. Body text set in a system font (Calibri).. Headings and gray boxes are too large relative to body text. TYPOGRAPHY IN TEN MINUTES Typography in ten minutes. This is a bold claim, but I stand behind it: if you learn and follow these five typography rules, you will be a better typographer than nearly every writer—and even most graphic designers.. All it takes is ten minutes: five minutes to read these rules once. ELLIPSES | BUTTERICK’S PRACTICAL TYPOGRAPHY The ellipsis is frequently approximated by typing three periods in a row, which puts the dots too close together, or three periods with spaces in between, which puts the dots too far apart.. So use the ellipsis character, not theapproximations.
JUSTIFIED TEXT
justified text Your choice, but hyphenation is required. Justified text is spaced so the left and right sides of the text block both have a clean edge. The usual alternative to justified text is left-aligned text, which has a straight left edge and an uneven right edge.Compared to left-aligned text, justification gives text a cleaner, more formal look.APOSTROPHES
apostrophes Make sure they’re curly and point downward. The apostrophe has two functions we all remember from sixth-grade English class.. An apostrophe indicates the possessive case (Jessica’s bagel).. In contractions, an apostrophe takes the place of letters or numbers that have been removed (is not becomes isn’t, Patent No. 5,269,211becomes
FIRST-LINE INDENTS
first-line indents Between one and four times the point size. A first-line indent is the most common way to signal the start of a new paragraph. The other common way is with space between paragraphs.. First-line indents and space between paragraphs have the same relationship as belts and suspenders. COMMON ACCENTED CHARACTERS Windows Mac OS HTML; á: alt 0225: option + e, a á Á: alt 0193: option + e, A Á à: alt 0224: option + `, a à À: alt 0192: option +`, A À
CALIBRI ALTERNATIVES Seravek and Fort are both sharper than Calibri—Seravek is similarly narrow, while Fort is wider and more open. FF Unit is the “grown-up sister” of one of the world’s most popular sans serif fonts, FF Meta, and the work of foreword author Erik Spiekermann. Erik also designed Fira Sans, also a descendantof
GEORGIA ALTERNATIVES Georgia alternatives Don’t use a screen font for print. georgia. miller. century supra. harriet. chronicle. One of the most popular foundations for recent text families has been the historical model known as Scotch, from the mid-19th century. One example is Georgia, which was designedprimarily to
BUTTERICK’S PRACTICAL TYPOGRAPHYFOOT AND INCH MARKSFIRST-LINE INDENTSTYPOGRAPHY IN TEN MINUTESWHY TYPOGRAPHY MATTERS Type composition. straight and curly quotes. one space between sentences. question marks and exclamation points. emoticons & emoji. semicolons and colons. paragraph and section marks. parentheses, brackets, and braces. hyphens and dashes. VALKYRIE | BUTTERICK’S PRACTICAL TYPOGRAPHY Valkyrie is a contemporary, calligraphic serif partly inspired by Palatino. Valkyrie has been designed to perform well on both high-end output devices and office printers. Each style in the family comes in two weight grades so you can pick the grade that looks just right on your printer. EQUITY | BUTTERICK’S PRACTICAL TYPOGRAPHY Each style in the family comes in two weight grades so you can pick the grade that looks just right on your printer—a feature found in very few fonts. Equity comes with a separate set of caps fonts, which contain real small caps and already include my recommended letterspacing. Equity has aAPOSTROPHES
apostrophes Make sure they’re curly and point downward. The apostrophe has two functions we all remember from sixth-grade English class.. An apostrophe indicates the possessive case (Jessica’s bagel).. In contractions, an apostrophe takes the place of letters or numbers that have been removed (is not becomes isn’t, Patent No. 5,269,211becomes
MB FONTS | BUTTERICK’S PRACTICAL TYPOGRAPHY Live a little. For text & display, I offer three serif families ( Valkyrie, Century Supra, and Equity ), two sans serif families ( Concourse and Hermes Maia ), and Triplicate, a monospaced family. You can try them any time by using the font picker at the bottom of the page.LINE SPACING
line spacing 120–145% of the point size. Line spacing is the vertical distance between lines of text. Most writers use either double-spaced lines or single-spaced lines—nothing in between—because those are the options presented by word processors.. These habits are obsolete typewriter habits.Originally, a typewriter’s platen could only move the WIDOW AND ORPHAN CONTROL widow and orphan control Your call. Picture a paragraph that starts at the bottom of one page and continues at the top of the next. When only the last line of the paragraph appears at the top of the second page, that line is called a widow.When only the first line of the paragraph appears at the bottom of the first page, that line is called an orphan.FIRST-LINE INDENTS
first-line indents Between one and four times the point size. A first-line indent is the most common way to signal the start of a new paragraph. The other common way is with space between paragraphs.. First-line indents and space between paragraphs have the same relationship as belts and suspenders. PALATINO ALTERNATIVES Palatino alternatives Get closer to the source. palatino. valkyrie. palatino nova. iowan old style. verdigris. Palatino is the work of Hermann Zapf, a calligrapher by training. Many of his fonts reflect this influence. But the Palatino system font is a harsh representation of Zapf’s original design. COURIER ALTERNATIVES Courier alternatives When you must use a monospaced font. courier new. triplicate. pitch. input. fira mono. I’m in an awkward position. As your typography advisor, I’ve counseled you not to use monospaced fonts. But the truth is—I really likethem.
BUTTERICK’S PRACTICAL TYPOGRAPHYFOOT AND INCH MARKSFIRST-LINE INDENTSTYPOGRAPHY IN TEN MINUTESWHY TYPOGRAPHY MATTERS Type composition. straight and curly quotes. one space between sentences. question marks and exclamation points. emoticons & emoji. semicolons and colons. paragraph and section marks. parentheses, brackets, and braces. hyphens and dashes. VALKYRIE | BUTTERICK’S PRACTICAL TYPOGRAPHY Valkyrie is a contemporary, calligraphic serif partly inspired by Palatino. Valkyrie has been designed to perform well on both high-end output devices and office printers. Each style in the family comes in two weight grades so you can pick the grade that looks just right on your printer. EQUITY | BUTTERICK’S PRACTICAL TYPOGRAPHY Each style in the family comes in two weight grades so you can pick the grade that looks just right on your printer—a feature found in very few fonts. Equity comes with a separate set of caps fonts, which contain real small caps and already include my recommended letterspacing. Equity has aAPOSTROPHES
apostrophes Make sure they’re curly and point downward. The apostrophe has two functions we all remember from sixth-grade English class.. An apostrophe indicates the possessive case (Jessica’s bagel).. In contractions, an apostrophe takes the place of letters or numbers that have been removed (is not becomes isn’t, Patent No. 5,269,211becomes
MB FONTS | BUTTERICK’S PRACTICAL TYPOGRAPHY Live a little. For text & display, I offer three serif families ( Valkyrie, Century Supra, and Equity ), two sans serif families ( Concourse and Hermes Maia ), and Triplicate, a monospaced family. You can try them any time by using the font picker at the bottom of the page.LINE SPACING
line spacing 120–145% of the point size. Line spacing is the vertical distance between lines of text. Most writers use either double-spaced lines or single-spaced lines—nothing in between—because those are the options presented by word processors.. These habits are obsolete typewriter habits.Originally, a typewriter’s platen could only move the WIDOW AND ORPHAN CONTROL widow and orphan control Your call. Picture a paragraph that starts at the bottom of one page and continues at the top of the next. When only the last line of the paragraph appears at the top of the second page, that line is called a widow.When only the first line of the paragraph appears at the bottom of the first page, that line is called an orphan.FIRST-LINE INDENTS
first-line indents Between one and four times the point size. A first-line indent is the most common way to signal the start of a new paragraph. The other common way is with space between paragraphs.. First-line indents and space between paragraphs have the same relationship as belts and suspenders. PALATINO ALTERNATIVES Palatino alternatives Get closer to the source. palatino. valkyrie. palatino nova. iowan old style. verdigris. Palatino is the work of Hermann Zapf, a calligrapher by training. Many of his fonts reflect this influence. But the Palatino system font is a harsh representation of Zapf’s original design. COURIER ALTERNATIVES Courier alternatives When you must use a monospaced font. courier new. triplicate. pitch. input. fira mono. I’m in an awkward position. As your typography advisor, I’ve counseled you not to use monospaced fonts. But the truth is—I really likethem.
HELIOTROPE | BUTTERICK’S PRACTICAL TYPOGRAPHY Heliotrope includes 96 font files: = 4 weights (book, medium, bold, black) × 3 series (roman, italic, and caps) × 2 variants (regular and Tab, with tabular figures as the defaults) + 8 OT variants (for professional page layout & web design) × 3 file formats (OTF for Mac OS, TTF for Windows, WOFF2 for websites) Read the font license (it’s short) or the RÉSUMÉS | BUTTERICK’S PRACTICAL TYPOGRAPHY Print a two-page résumé with two sheets of paper, even if you have a duplex printer. You don’t want a potential employer to overlook the second page because it’s printed on the back of the first.. Page margins too small; line length too big.. Body text set in a system font (Calibri).. Headings and gray boxes are too large relative to body text. TYPOGRAPHY IN TEN MINUTES Typography in ten minutes. This is a bold claim, but I stand behind it: if you learn and follow these five typography rules, you will be a better typographer than nearly every writer—and even most graphic designers.. All it takes is ten minutes: five minutes to read these rules once. ELLIPSES | BUTTERICK’S PRACTICAL TYPOGRAPHY The ellipsis is frequently approximated by typing three periods in a row, which puts the dots too close together, or three periods with spaces in between, which puts the dots too far apart.. So use the ellipsis character, not theapproximations.
JUSTIFIED TEXT
justified text Your choice, but hyphenation is required. Justified text is spaced so the left and right sides of the text block both have a clean edge. The usual alternative to justified text is left-aligned text, which has a straight left edge and an uneven right edge.Compared to left-aligned text, justification gives text a cleaner, more formal look.APOSTROPHES
apostrophes Make sure they’re curly and point downward. The apostrophe has two functions we all remember from sixth-grade English class.. An apostrophe indicates the possessive case (Jessica’s bagel).. In contractions, an apostrophe takes the place of letters or numbers that have been removed (is not becomes isn’t, Patent No. 5,269,211becomes
FIRST-LINE INDENTS
first-line indents Between one and four times the point size. A first-line indent is the most common way to signal the start of a new paragraph. The other common way is with space between paragraphs.. First-line indents and space between paragraphs have the same relationship as belts and suspenders. COMMON ACCENTED CHARACTERS Windows Mac OS HTML; á: alt 0225: option + e, a á Á: alt 0193: option + e, A Á à: alt 0224: option + `, a à À: alt 0192: option +`, A À
CALIBRI ALTERNATIVES Seravek and Fort are both sharper than Calibri—Seravek is similarly narrow, while Fort is wider and more open. FF Unit is the “grown-up sister” of one of the world’s most popular sans serif fonts, FF Meta, and the work of foreword author Erik Spiekermann. Erik also designed Fira Sans, also a descendantof
GEORGIA ALTERNATIVES Georgia alternatives Don’t use a screen font for print. georgia. miller. century supra. harriet. chronicle. One of the most popular foundations for recent text families has been the historical model known as Scotch, from the mid-19th century. One example is Georgia, which was designedprimarily to
BUTTERICK’S PRACTICAL TYPOGRAPHYFOOT AND INCH MARKSFIRST-LINE INDENTSTYPOGRAPHY IN TEN MINUTESWHY TYPOGRAPHY MATTERS Type composition. straight and curly quotes. one space between sentences. question marks and exclamation points. emoticons & emoji. semicolons and colons. paragraph and section marks. parentheses, brackets, and braces. hyphens and dashes. VALKYRIE | BUTTERICK’S PRACTICAL TYPOGRAPHY Valkyrie is a contemporary, calligraphic serif partly inspired by Palatino. Valkyrie has been designed to perform well on both high-end output devices and office printers. Each style in the family comes in two weight grades so you can pick the grade that looks just right on your printer. EQUITY | BUTTERICK’S PRACTICAL TYPOGRAPHY Each style in the family comes in two weight grades so you can pick the grade that looks just right on your printer—a feature found in very few fonts. Equity comes with a separate set of caps fonts, which contain real small caps and already include my recommended letterspacing. Equity has a WIDOW AND ORPHAN CONTROL widow and orphan control Your call. Picture a paragraph that starts at the bottom of one page and continues at the top of the next. When only the last line of the paragraph appears at the top of the second page, that line is called a widow.When only the first line of the paragraph appears at the bottom of the first page, that line is called an orphan.LINE SPACING
line spacing 120–145% of the point size. Line spacing is the vertical distance between lines of text. Most writers use either double-spaced lines or single-spaced lines—nothing in between—because those are the options presented by word processors.. These habits are obsolete typewriter habits.Originally, a typewriter’s platen could only move theFIRST-LINE INDENTS
first-line indents Between one and four times the point size. A first-line indent is the most common way to signal the start of a new paragraph. The other common way is with space between paragraphs.. First-line indents and space between paragraphs have the same relationship as belts and suspenders. MB FONTS | BUTTERICK’S PRACTICAL TYPOGRAPHY Live a little. For text & display, I offer three serif families ( Valkyrie, Century Supra, and Equity ), two sans serif families ( Concourse and Hermes Maia ), and Triplicate, a monospaced family. You can try them any time by using the font picker at the bottom of the page. PALATINO ALTERNATIVES Palatino alternatives Get closer to the source. palatino. valkyrie. palatino nova. iowan old style. verdigris. Palatino is the work of Hermann Zapf, a calligrapher by training. Many of his fonts reflect this influence. But the Palatino system font is a harsh representation of Zapf’s original design. COURIER ALTERNATIVES Courier alternatives When you must use a monospaced font. courier new. triplicate. pitch. input. fira mono. I’m in an awkward position. As your typography advisor, I’ve counseled you not to use monospaced fonts. But the truth is—I really likethem.
GEORGIA ALTERNATIVES Georgia alternatives Don’t use a screen font for print. georgia. miller. century supra. harriet. chronicle. One of the most popular foundations for recent text families has been the historical model known as Scotch, from the mid-19th century. One example is Georgia, which was designedprimarily to
BUTTERICK’S PRACTICAL TYPOGRAPHYFOOT AND INCH MARKSFIRST-LINE INDENTSTYPOGRAPHY IN TEN MINUTESWHY TYPOGRAPHY MATTERS Type composition. straight and curly quotes. one space between sentences. question marks and exclamation points. emoticons & emoji. semicolons and colons. paragraph and section marks. parentheses, brackets, and braces. hyphens and dashes. VALKYRIE | BUTTERICK’S PRACTICAL TYPOGRAPHY Valkyrie is a contemporary, calligraphic serif partly inspired by Palatino. Valkyrie has been designed to perform well on both high-end output devices and office printers. Each style in the family comes in two weight grades so you can pick the grade that looks just right on your printer. EQUITY | BUTTERICK’S PRACTICAL TYPOGRAPHY Each style in the family comes in two weight grades so you can pick the grade that looks just right on your printer—a feature found in very few fonts. Equity comes with a separate set of caps fonts, which contain real small caps and already include my recommended letterspacing. Equity has a WIDOW AND ORPHAN CONTROL widow and orphan control Your call. Picture a paragraph that starts at the bottom of one page and continues at the top of the next. When only the last line of the paragraph appears at the top of the second page, that line is called a widow.When only the first line of the paragraph appears at the bottom of the first page, that line is called an orphan.LINE SPACING
line spacing 120–145% of the point size. Line spacing is the vertical distance between lines of text. Most writers use either double-spaced lines or single-spaced lines—nothing in between—because those are the options presented by word processors.. These habits are obsolete typewriter habits.Originally, a typewriter’s platen could only move theFIRST-LINE INDENTS
first-line indents Between one and four times the point size. A first-line indent is the most common way to signal the start of a new paragraph. The other common way is with space between paragraphs.. First-line indents and space between paragraphs have the same relationship as belts and suspenders. MB FONTS | BUTTERICK’S PRACTICAL TYPOGRAPHY Live a little. For text & display, I offer three serif families ( Valkyrie, Century Supra, and Equity ), two sans serif families ( Concourse and Hermes Maia ), and Triplicate, a monospaced family. You can try them any time by using the font picker at the bottom of the page. PALATINO ALTERNATIVES Palatino alternatives Get closer to the source. palatino. valkyrie. palatino nova. iowan old style. verdigris. Palatino is the work of Hermann Zapf, a calligrapher by training. Many of his fonts reflect this influence. But the Palatino system font is a harsh representation of Zapf’s original design. COURIER ALTERNATIVES Courier alternatives When you must use a monospaced font. courier new. triplicate. pitch. input. fira mono. I’m in an awkward position. As your typography advisor, I’ve counseled you not to use monospaced fonts. But the truth is—I really likethem.
GEORGIA ALTERNATIVES Georgia alternatives Don’t use a screen font for print. georgia. miller. century supra. harriet. chronicle. One of the most popular foundations for recent text families has been the historical model known as Scotch, from the mid-19th century. One example is Georgia, which was designedprimarily to
TYPOGRAPHY IN TEN MINUTES Typography in ten minutes. This is a bold claim, but I stand behind it: if you learn and follow these five typography rules, you will be a better typographer than nearly every writer—and even most graphic designers.. All it takes is ten minutes: five minutes to read these rules once. RÉSUMÉS | BUTTERICK’S PRACTICAL TYPOGRAPHY Print a two-page résumé with two sheets of paper, even if you have a duplex printer. You don’t want a potential employer to overlook the second page because it’s printed on the back of the first.. Page margins too small; line length too big.. Body text set in a system font (Calibri).. Headings and gray boxes are too large relative to body text. ELLIPSES | BUTTERICK’S PRACTICAL TYPOGRAPHY The ellipsis is frequently approximated by typing three periods in a row, which puts the dots too close together, or three periods with spaces in between, which puts the dots too far apart.. So use the ellipsis character, not theapproximations.
JUSTIFIED TEXT
justified text Your choice, but hyphenation is required. Justified text is spaced so the left and right sides of the text block both have a clean edge. The usual alternative to justified text is left-aligned text, which has a straight left edge and an uneven right edge.Compared to left-aligned text, justification gives text a cleaner, more formal look.FIRST-LINE INDENTS
first-line indents Between one and four times the point size. A first-line indent is the most common way to signal the start of a new paragraph. The other common way is with space between paragraphs.. First-line indents and space between paragraphs have the same relationship as belts and suspenders.APOSTROPHES
apostrophes Make sure they’re curly and point downward. The apostrophe has two functions we all remember from sixth-grade English class.. An apostrophe indicates the possessive case (Jessica’s bagel).. In contractions, an apostrophe takes the place of letters or numbers that have been removed (is not becomes isn’t, Patent No. 5,269,211becomes
STRAIGHT AND CURLY QUOTES straight and curly quotes Always use curly quotes. Straight quotes are the two generic vertical quotation marks located near the return key: the straight single quote (') and the straight double quote (").. Curly quotes are the quotation marks used in good typography. There are four curly quote characters: the opening single quote (‘), the closing single COMMON ACCENTED CHARACTERS Windows Mac OS HTML; á: alt 0225: option + e, a á Á: alt 0193: option + e, A Á à: alt 0224: option + `, a à À: alt 0192: option +`, A À
CALIBRI ALTERNATIVES Seravek and Fort are both sharper than Calibri—Seravek is similarly narrow, while Fort is wider and more open. FF Unit is the “grown-up sister” of one of the world’s most popular sans serif fonts, FF Meta, and the work of foreword author Erik Spiekermann. Erik also designed Fira Sans, also a descendantof
GEORGIA ALTERNATIVES Georgia alternatives Don’t use a screen font for print. georgia. miller. century supra. harriet. chronicle. One of the most popular foundations for recent text families has been the historical model known as Scotch, from the mid-19th century. One example is Georgia, which was designedprimarily to
Butterick’s
Practical
Typography
2nd edition
Butterick’s Practical Typography TYPOGRAPHY IN TEN MINUTES SUMMARY OF KEY RULESSTART
* foreword by Erik Spiekermann* introduction
* how to use this book* acknowledgments
* about Matthew Butterick* legal
PLEASE PAY FOR THIS BOOK * how to pay for this book * why you should pay* MB fonts
WHY TYPOGRAPHY MATTERS * what is typography? * who is typography for? * why does typography matter? * what is good typography? * where do the rules come from?TYPE COMPOSITION
* straight and curly quotes * one space between sentences * question marks and exclamation points* emoticons & emoji
* semicolons and colons * paragraph and section marks * parentheses, brackets, and braces * hyphens and dashes* ampersands
* signature lines
* trademark & copyright symbols* ellipses
* apostrophes
* accented characters * foot and inch marks * white-space characters* word spaces
* nonbreaking spaces * tabs and tab stops* hard line breaks
* carriage returns
* hard page breaks
* optional hyphens
* math symbols
* ligatures
TEXT FORMATTING
* underlining
* goofy fonts
* monospaced fonts
* bold or italic
* all caps
* point size
* headings
* letterspacing
* kerning
* color
* alternate figures
* ordinals
* web & email addresses* emails
* small caps
* hierarchical headings* OpenType features
* mixing fonts
* metrics vs. optical spacing FONT RECOMMENDATIONS* font basics
* Equity
* Valkyrie
* Century Supra
* Concourse
* Hermes Maia
* Triplicate
* Advocate
* system fonts
* free fonts
* Charter
* Helvetica & Arial alternatives * Times New Roman alternatives * Courier alternatives * Palatino alternatives * Baskerville alternatives * Century Schoolbook alternatives * Georgia alternatives * Verdana alternatives * Gill Sans alternatives * Cambria alternatives * Calibri alternatives * Minion alternatives* bad fonts
PAGE LAYOUT
* centered text
* justified text
* first-line indents * space between paragraphs* line spacing
* line length
* page margins
* body text
* hyphenation
* block quotations
* bulleted and numbered lists* tables
* rules & borders
* widow and orphan control * space above & below* page break before
* keep lines together * keep with next paragraph* columns
* grids
* paragraph & character styles * maxims of page layoutSAMPLE DOCUMENTS
* research papers
* letterhead
* business cards
* résumés
* grids of numbers
* presentations
* websites
AFTERWORD
APPENDIX
* typewriter habits
* printers and paper* how to make a PDF
* identifying fonts
* em sizing
* bibliography
* screen-reading considerations * responsive web design * how to work with a designer * the copyright status of fonts * how this book was made* typographic humor
* common accented characters* Concourse Index
* contact
COMMENTARY
* Why there’s no e-book or PDF * The economics of a web-based book: year one * Why Racket? Why Lisp? * The billionaire’s typewriter * The infinite-pixel screen * Effluents influence affluence * Vote with your wallet, not your ad blocker * Drowning the “Crystal Goblet” * To pay or not to pay * The scorpion express: thoughts on variable fonts * Are two spaces better than one? * Ligatures in programming fonts: hell no * Typography 2020: a special listicle for America * The cowardice of Brave * Oscars 2020: best-picture typography * MB lectures & articles ALSO BY MATTHEW BUTTERICK * MB Type (fonts used in this book) * Typography for Lawyers (paperback) * Pollen (software used to make this book) * Beautiful Racket (book about programming) * MB XS (mailing list) Reader-supported & ad-free since 2013 undock move Equity Valkyrie Century Supra Concourse Hermes Maia Triplicate buy font closetop
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