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SEO: HOW TO CREATE A 301 REDIRECT MAP, FOR SITE REDESIGNSSEE MORE ON PRACTICALECOMMERCE.COM 14 TOOLS FOR COLLABORATIVE BRAINSTORMING LucidChart is a collaborative diagramming tool that can function for visual brainstorming. See the edits of others, discuss their work in real-time over group chat, and leave comments directly in the document. Embed the diagram in a wiki, website, or blog and it will automatically update as you make changes in Lucidchart. THE HERO-HUB-HELP CONTENT MARKETING STRATEGY 20 NEW FREE COMMERCIAL FONTS FOR 2021 Adding a new font to your ecommerce site can create a fresh and unique look. Here is a list of fonts released in the last year. All are free for commercial use, though several are from larger premium font families. Before using a font, be sure to verify its terms. 14 NEW BUSINESS BOOKS FOR 2021 Here is a list of new and upcoming business books for entrepreneurs, managers, and creative professionals. Learn how to sell your business, harness the power of your developers, adopt the principles of success at Amazon, alter your thinking to achieve quick mastery, and more. CHARTS: 2020 GLOBAL ECOMMERCE SALES The Asia Pacific region generated roughly 62.6 percent of 2020 global ecommerce sales. North America was second at 19.1 percent, followed by Western Europe (13.0 percent), Central and Eastern Europe (2.4 percent), Latin America (2.1 percent), and the Middle East and Africa(1.1 percent).
SEO: HOW TO CREATE A 301 REDIRECT MAP, FOR SITE REDESIGNSSEE MORE ON PRACTICALECOMMERCE.COM 14 TOOLS FOR COLLABORATIVE BRAINSTORMING LucidChart is a collaborative diagramming tool that can function for visual brainstorming. See the edits of others, discuss their work in real-time over group chat, and leave comments directly in the document. Embed the diagram in a wiki, website, or blog and it will automatically update as you make changes in Lucidchart. THE HERO-HUB-HELP CONTENT MARKETING STRATEGY 9 CLOUD STORAGE SERVICES WITH ENCRYPTION As businesses move their sensitive data to the cloud, security becomes an increasing concern. However, many cloud storage platforms now offer sophisticated encryption features for minimal cost. Here is a list of secure cloud storage platforms. SEO: HOW TO CREATE A 301 REDIRECT MAP, FOR SITE REDESIGNS Editor’s Note: This is part two of a two-part series on creating a 301 redirect strategy as part of the website redesign process. Part one, “For Redesigns, Protect SEO with 301 Redirect Strategy,” we published previously. In a website redesign where URLs change, whether your search-engine-optimization goal is to protect existing natural search performance or boost it to a new level, an COMMERCECO RECAP: SEO LINK BUILDING IS HARD Link building is among the most important search engine optimization techniques. It is foundational and essential. Just about every successful commerce business wants or needs to build links, but it is hard to do well. Moreover, there is no easy way to "hack" linkbuilding.
GET READY FOR A MARKETPLACE BLOODBATH As the retail industry continues its digital transformation, consumer brands and traditional retailers are churning out Amazon-like marketplaces that could lead to new battles over products and customers. Oriental Trading Company, Inc., a discount party-supply chain, recently announced that it would launch an online marketplace. AMAZON RAMPS UP ITS OWN DELIVERY SERVICE The DSP program is how Amazon intends to compete with FedEx, UPS, and USPS without hiring its own employees. This will keep costs down. In its April 2021 first-quarter earnings presentation, Amazon CFO Brian Olsavsky said the company increased the capacity of its in-house logistics operations by 50 percent year-over-year and expects similar investment levels for the remainder of the year. 15 PHOTOSHOP TUTORIALS FOR PRODUCT PHOTOGRAPHY Taking the photographs is just the start of compelling product images. Adobe Photoshop’s image editing suite provides plenty of tools toperfect and
GOOGLE ADS UPDATES PERFORMANCE MAX, CUSTOMER MATCH On May 27, Google held its annual Marketing Livestream event. Google Ads is typically a focus. This year was no different. Google addressed updates to Google Ads as well as its continued push toward user privacy and smarter automation.. Only a handful of the updates could produce noticeable performance changes for advertisers. BERLIN BRANDS' EXEC ON ECOMMERCE ACQUISITIONS, TECHNOLOGY Berlin Brands Group started on eBay 15 years ago. It is now a global ecommerce powerhouse, with over $300 million in annual revenue across a dozen or more brands. Managing Director Christian Salza addresses the company's acquisition process, its focus on technology, and more. NONPROFIT ORGANIZATIONS: EMPLOYEE TRAINING KEY All too often in the nonprofit world, budget constraints force organizations to make hard choices between funding programs and training employees. Important charity rating services like GuideStar.org and CharityNavigator.org weigh their evaluations heavily against high levels of “administrative spending,” and unfortunately employee training falls in this category. HOW TO DEAL WITH NEGATIVE COMMENTS ON FACEBOOK Every small business that participates in social media must be prepared to handle customer service issues from time-to-time. Customers may leave negative comments or reviews about your company, products, or services on occasion, which can be a good thing. It gives you the opportunity to show your followers that you take customer service — and their complaints — seriously.PRACTICAL ECOMMERCE
Practical Ecommerce: Independent analysis and strategy for e-commerce merchants — Amazon, SEO, analytics, marketing, design, payments, social media, cross-border CHARTS: 2020 GLOBAL ECOMMERCE SALES The Asia Pacific region generated roughly 62.6 percent of 2020 global ecommerce sales. North America was second at 19.1 percent, followed by Western Europe (13.0 percent), Central and Eastern Europe (2.4 percent), Latin America (2.1 percent), and the Middle East and Africa(1.1 percent).
20 NEW FREE COMMERCIAL FONTS FOR 2021 20 New Free Commercial Fonts for 2021. January 5, 2021 • Sig Ueland. Adding a new font to your ecommerce site can create a fresh and unique look. Here is a list of fonts released in the last year. All are free for commercial use, though several are from larger premium font families. Before using a font, be sure to verify its terms. 175 FREE RESPONSIVE EMAIL TEMPLATES MailBakery (59 templates) MailBakery. Here is a large collection of free responsive HTML email templates from MailBakery, a template store. There are templates for business, ecommerce, food and restaurant, design and photography, and travel and lifestyle. Use them for email newsletters and marketing campaigns, or adapt for your ownpurposes.
10 ESSENTIAL SHOPPING CART FEATURES 8 OBSTACLES TO DRONE DELIVERY, FOR ECOMMERCE 8 Obstacles to Drone Delivery. 1. Order staging. Before orders are shipped, they are typically assembled in a staging or docking area in a warehouse to be loaded into trucks. With drones, this docking process will need to be redesigned and may require changes to how products are picked for an order. This is not a small change, asexisting
HOW TO WRITE YOUR COMPANY'S BLURB The value statement tells the reader what’s important to your business. It describes what your company is about. Here is an example of a blurb for Chewy.com, a pet supply retailer. This is the first of two paragraphs from the about page of the company’s Facebook profile. “We’re dog and cat lovers who want only the best-qualityproducts
CUSTOMIZE SHOPIFY PRODUCT PAGES WITH METAFIELDSSEE MORE ON PRACTICALECOMMERCE.COM WRITING INSTAGRAM CAPTIONS TO DRIVE SALES EXPLAINING APPLE PAY: PROS, CONS Explaining Apple Pay: Pros, Cons. October 5, 2014 • Gagan Mehra. Apple Pay is a new payment service announced by Apple on Sept. 9, with a launch date of Oct. 20. The service works with Apple iPhone 6 phones, using near field communication (NFC) technology. For users of iPhone 5, 5c, and 5s, the payment service will work if they buy anApple
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Practical Ecommerce: Independent analysis and strategy for e-commerce merchants — Amazon, SEO, analytics, marketing, design, payments, social media, cross-border CHARTS: 2020 GLOBAL ECOMMERCE SALES The Asia Pacific region generated roughly 62.6 percent of 2020 global ecommerce sales. North America was second at 19.1 percent, followed by Western Europe (13.0 percent), Central and Eastern Europe (2.4 percent), Latin America (2.1 percent), and the Middle East and Africa(1.1 percent).
20 NEW FREE COMMERCIAL FONTS FOR 2021 20 New Free Commercial Fonts for 2021. January 5, 2021 • Sig Ueland. Adding a new font to your ecommerce site can create a fresh and unique look. Here is a list of fonts released in the last year. All are free for commercial use, though several are from larger premium font families. Before using a font, be sure to verify its terms. 175 FREE RESPONSIVE EMAIL TEMPLATES MailBakery (59 templates) MailBakery. Here is a large collection of free responsive HTML email templates from MailBakery, a template store. There are templates for business, ecommerce, food and restaurant, design and photography, and travel and lifestyle. Use them for email newsletters and marketing campaigns, or adapt for your ownpurposes.
10 ESSENTIAL SHOPPING CART FEATURES 8 OBSTACLES TO DRONE DELIVERY, FOR ECOMMERCE 8 Obstacles to Drone Delivery. 1. Order staging. Before orders are shipped, they are typically assembled in a staging or docking area in a warehouse to be loaded into trucks. With drones, this docking process will need to be redesigned and may require changes to how products are picked for an order. This is not a small change, asexisting
20 NEW FREE COMMERCIAL FONTS FOR 2021 20 New Free Commercial Fonts for 2021. January 5, 2021 • Sig Ueland. Adding a new font to your ecommerce site can create a fresh and unique look. Here is a list of fonts released in the last year. All are free for commercial use, though several are from larger premium font families. Before using a font, be sure to verify its terms. GET READY FOR A MARKETPLACE BLOODBATH As the retail industry continues its digital transformation, consumer brands and traditional retailers are churning out Amazon-like marketplaces that could lead to new battles over products and customers. Oriental Trading Company, Inc., a discount party-supply chain, recently announced that it would launch an online marketplace. CHARTS: 2020 CROSS-BORDER ECOMMERCE PURCHASES BY COUNTRY Advances in technology and logistics have facilitated the growth of cross-border ecommerce sales. We’ve analyzed data from 2020 for the total retail ecommerce purchases by country versus the amount of cross-border purchases and the percentage of cross-border to the total.. For example, in 2020 U.S. consumers purchased roughly $795 billion in retail goods online. THE 3 COMMON MISTAKES OF ECOMMERCE LAUNCHES The effort required by shoppers to locate and purchase goods on your site directly affects conversions. The longer it takes to find and evaluate products, the lower the chance of closing sales. GOOGLE ADS UPDATES PERFORMANCE MAX, CUSTOMER MATCH On May 27, Google held its annual Marketing Livestream event. Google Ads is typically a focus. This year was no different. Google addressed updates to Google Ads as well as its continued push toward user privacy and smarter automation.. Only a handful of the updates could produce noticeable performance changes for advertisers. 14 NEW BUSINESS BOOKS FOR 2021 Here is a list of new and upcoming business books for entrepreneurs, managers, and creative professionals. Learn how to sell your business, harness the power of your developers, adopt the principles of success at Amazon, alter your thinking to achieve quick mastery, and more. HOW TO WRITE YOUR COMPANY'S BLURB The value statement tells the reader what’s important to your business. It describes what your company is about. Here is an example of a blurb for Chewy.com, a pet supply retailer. This is the first of two paragraphs from the about page of the company’s Facebook profile. “We’re dog and cat lovers who want only the best-qualityproducts
17 TOOLS FOR LIVE-STREAMING VIDEO Crowdcast. Crowdcast. Crowdcast is a video conferencing platform to run live video Q&As, interviews, courses, summits, and webinars. Engage your audience with polls and chats. Use screen share for a presentation or to demo a product. Capture leads with a built-in registration page. Run paid events with Stripe integration, addadditional
13 PROTOTYPING TOOLS TO CREATE WEB AND MOBILE APPS HotGloo. HotGloo is a browser-based user-experience, wireframe, and prototyping tool for web, mobile, and wearables. Create and share interactive prototypes and gather feedback on the process. HotGloo features over 2,000 elements, icons, and user-interface widgets. Collaborate in real-time. HOW TO CALCULATE 'AVAILABLE TO SELL' INVENTORY "Quantity on hand" is physically available inventory. It's a simple number, but it does not include unfulfilled sales and outstanding purchase orders where the inventory has not arrived. All those scenarios can be addressed in an "available to sell" calculation.PRACTICAL ECOMMERCE
Text Messages Are an Ecommerce Opportunity. May 31, 2021 • Armando Roggio. Many ecommerce and omnichannel marketers treat text messaging as pared-down email campaigns. But text alone is a powerful way to drive sales. Nearly everyone, after all, grabs their mobile phone 58 LEADING ONLINE MARKETPLACES WORLDWIDE 14 NEW BUSINESS BOOKS FOR 2021 Here is a list of new and upcoming business books for entrepreneurs, managers, and creative professionals. Learn how to sell your business, harness the power of your developers, adopt the principles of success at Amazon, alter your thinking to achieve quick mastery, and more. 16 FREE ONLINE TOOLS FOR SMALL BUSINESSES Whether you’re starting a small business or you’re just thrifty, you can likely benefit from some free online productivity tools. Here is a list of online productivity tools for small businesses. There are apps for collaboration, accounting, scheduling, development, customermanagement, general
THE FIRST STEPS IN ADDING ECOMMERCE TO A BRICK-AND-MORTARSEE MORE ON PRACTICALECOMMERCE.COM 175 FREE RESPONSIVE EMAIL TEMPLATES MailBakery (59 templates) MailBakery. Here is a large collection of free responsive HTML email templates from MailBakery, a template store. There are templates for business, ecommerce, food and restaurant, design and photography, and travel and lifestyle. Use them for email newsletters and marketing campaigns, or adapt for your ownpurposes.
WHAT'S THE TRUE COST OF INVENTORY? Handling Expense: $.90. Warehouse Overhead: $.45. Inventory Control: $.12. Inventory Shrinkage, Damage, Obsolescence: $.10. True Cost: $12.47. Once you determine the true cost of inventory, you can better address how to evaluate and manage. You’ll also discover what inventory is essential and what is not. THE GROWING PROBLEM OF CUSTOMER RETURNS SEO TIPS WHEN URLS DIFFER FOR MOBILE AND DESKTOP In this way, shoppers using a smartphone would be redirected to the mobile version of the site, even if they type or click a desktop URL. Redirects that work in one direction only, typically from desktop to mobile, are “unidirectional redirects.” “Bidirectional redirects” are better, however, as they ensure that shoppers on adesktop
ONLINE RETAILER'S GUIDE TO PHOTO COPYRIGHTS Using product or lifestyle images on an ecommerce site without permission from the photograph’s creator or copyright holder is a crime that — in the United States — carries up to $150,000 penalty. So the next time you’re tempted to copy an image from Google, Bing, or (worse yet) a competitor’s website, don’t. Theaforementioned
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Text Messages Are an Ecommerce Opportunity. May 31, 2021 • Armando Roggio. Many ecommerce and omnichannel marketers treat text messaging as pared-down email campaigns. But text alone is a powerful way to drive sales. Nearly everyone, after all, grabs their mobile phone 58 LEADING ONLINE MARKETPLACES WORLDWIDE 14 NEW BUSINESS BOOKS FOR 2021 Here is a list of new and upcoming business books for entrepreneurs, managers, and creative professionals. Learn how to sell your business, harness the power of your developers, adopt the principles of success at Amazon, alter your thinking to achieve quick mastery, and more. 16 FREE ONLINE TOOLS FOR SMALL BUSINESSES Whether you’re starting a small business or you’re just thrifty, you can likely benefit from some free online productivity tools. Here is a list of online productivity tools for small businesses. There are apps for collaboration, accounting, scheduling, development, customermanagement, general
THE FIRST STEPS IN ADDING ECOMMERCE TO A BRICK-AND-MORTARSEE MORE ON PRACTICALECOMMERCE.COM 175 FREE RESPONSIVE EMAIL TEMPLATES MailBakery (59 templates) MailBakery. Here is a large collection of free responsive HTML email templates from MailBakery, a template store. There are templates for business, ecommerce, food and restaurant, design and photography, and travel and lifestyle. Use them for email newsletters and marketing campaigns, or adapt for your ownpurposes.
WHAT'S THE TRUE COST OF INVENTORY? Handling Expense: $.90. Warehouse Overhead: $.45. Inventory Control: $.12. Inventory Shrinkage, Damage, Obsolescence: $.10. True Cost: $12.47. Once you determine the true cost of inventory, you can better address how to evaluate and manage. You’ll also discover what inventory is essential and what is not. THE GROWING PROBLEM OF CUSTOMER RETURNS SEO TIPS WHEN URLS DIFFER FOR MOBILE AND DESKTOP In this way, shoppers using a smartphone would be redirected to the mobile version of the site, even if they type or click a desktop URL. Redirects that work in one direction only, typically from desktop to mobile, are “unidirectional redirects.” “Bidirectional redirects” are better, however, as they ensure that shoppers on adesktop
ONLINE RETAILER'S GUIDE TO PHOTO COPYRIGHTS Using product or lifestyle images on an ecommerce site without permission from the photograph’s creator or copyright holder is a crime that — in the United States — carries up to $150,000 penalty. So the next time you’re tempted to copy an image from Google, Bing, or (worse yet) a competitor’s website, don’t. Theaforementioned
THE 3 COMMON MISTAKES OF ECOMMERCE LAUNCHES The effort required by shoppers to locate and purchase goods on your site directly affects conversions. The longer it takes to find and evaluate products, the lower the chance of closing sales. CHARTS: 2020 GLOBAL ECOMMERCE SALES The Asia Pacific region generated roughly 62.6 percent of 2020 global ecommerce sales. North America was second at 19.1 percent, followed by Western Europe (13.0 percent), Central and Eastern Europe (2.4 percent), Latin America (2.1 percent), and the Middle East and Africa(1.1 percent).
12 WORDPRESS PLUGINS TO SELL DIGITAL DOWNLOADS WordPress is a versatile content management system with nearly 60,000 available plugins. If you are interested in selling videos, PDFs, photos, software, or other digital products, there are plenty of plugin tools to help. Here is a list of WordPress plugins to selldigital downloads.
14 NEW BUSINESS BOOKS FOR 2021 Here is a list of new and upcoming business books for entrepreneurs, managers, and creative professionals. Learn how to sell your business, harness the power of your developers, adopt the principles of success at Amazon, alter your thinking to achieve quick mastery, and more. WHAT'S THE TRUE COST OF INVENTORY? Handling Expense: $.90. Warehouse Overhead: $.45. Inventory Control: $.12. Inventory Shrinkage, Damage, Obsolescence: $.10. True Cost: $12.47. Once you determine the true cost of inventory, you can better address how to evaluate and manage. You’ll also discover what inventory is essential and what is not. FORM NUTRITION FINDS OPPORTUNITY IN A CROWDED MARKET Is there a more competitive consumer market than nutritional supplements? I asked that question to Damian Soong, the co-founder of Form Nutrition, a maker and seller of plant-based proteins and food products, which launched in 2017. "Certainly it was a crowded space," he told me. "But the sellers were all doing the same thing." USING AMAZON TO BUILD AN ECOMMERCE BRAND Myth 3: “Amazon is totally different than an ecommerce store.”. No, it isn’t. It is an ecommerce store with its own, built-in search, which is keyword-driven, similar to Google. Yes, there are nuances to it, but it is ecommerce through and through. Selling on Amazon is a decision based around strategy and control. ONLINE RETAILER'S GUIDE TO PHOTO COPYRIGHTS Using product or lifestyle images on an ecommerce site without permission from the photograph’s creator or copyright holder is a crime that — in the United States — carries up to $150,000 penalty. So the next time you’re tempted to copy an image from Google, Bing, or (worse yet) a competitor’s website, don’t. Theaforementioned
WRITING INSTAGRAM CAPTIONS TO DRIVE SALES Instagram is a hotspot for building an audience and selling products. Each image caption allows up to 2,200 characters, or roughly 300 words. In this article, I'll discuss posts and captions that drivesales on Instagram.
5 ON-DEMAND WAREHOUSING, FULFILLMENT PROVIDERS On-demand warehousing and fulfillment providers act as middlemen — a kind of Airbnb for logistics. The concept lets companies with excess warehouse capacity fill their space and provides sellers with temporary or seasonal storage needs to find space without entering into a long-term contract.PRACTICAL ECOMMERCE
Text Messages Are an Ecommerce Opportunity. May 31, 2021 • Armando Roggio. Many ecommerce and omnichannel marketers treat text messaging as pared-down email campaigns. But text alone is a powerful way to drive sales. Nearly everyone, after all, grabs their mobile phone 58 LEADING ONLINE MARKETPLACES WORLDWIDE 14 NEW BUSINESS BOOKS FOR 2021 Here is a list of new and upcoming business books for entrepreneurs, managers, and creative professionals. Learn how to sell your business, harness the power of your developers, adopt the principles of success at Amazon, alter your thinking to achieve quick mastery, and more. 16 FREE ONLINE TOOLS FOR SMALL BUSINESSES Whether you’re starting a small business or you’re just thrifty, you can likely benefit from some free online productivity tools. Here is a list of online productivity tools for small businesses. There are apps for collaboration, accounting, scheduling, development, customermanagement, general
THE FIRST STEPS IN ADDING ECOMMERCE TO A BRICK-AND-MORTARSEE MORE ON PRACTICALECOMMERCE.COM 175 FREE RESPONSIVE EMAIL TEMPLATES MailBakery (59 templates) MailBakery. Here is a large collection of free responsive HTML email templates from MailBakery, a template store. There are templates for business, ecommerce, food and restaurant, design and photography, and travel and lifestyle. Use them for email newsletters and marketing campaigns, or adapt for your ownpurposes.
WHAT'S THE TRUE COST OF INVENTORY? Handling Expense: $.90. Warehouse Overhead: $.45. Inventory Control: $.12. Inventory Shrinkage, Damage, Obsolescence: $.10. True Cost: $12.47. Once you determine the true cost of inventory, you can better address how to evaluate and manage. You’ll also discover what inventory is essential and what is not.PRACTICAL ECOMMERCE
Text Messages Are an Ecommerce Opportunity. May 31, 2021 • Armando Roggio. Many ecommerce and omnichannel marketers treat text messaging as pared-down email campaigns. But text alone is a powerful way to drive sales. Nearly everyone, after all, grabs their mobile phone 58 LEADING ONLINE MARKETPLACES WORLDWIDE 14 NEW BUSINESS BOOKS FOR 2021 Here is a list of new and upcoming business books for entrepreneurs, managers, and creative professionals. Learn how to sell your business, harness the power of your developers, adopt the principles of success at Amazon, alter your thinking to achieve quick mastery, and more. 16 FREE ONLINE TOOLS FOR SMALL BUSINESSES Whether you’re starting a small business or you’re just thrifty, you can likely benefit from some free online productivity tools. Here is a list of online productivity tools for small businesses. There are apps for collaboration, accounting, scheduling, development, customermanagement, general
THE FIRST STEPS IN ADDING ECOMMERCE TO A BRICK-AND-MORTARSEE MORE ON PRACTICALECOMMERCE.COM 175 FREE RESPONSIVE EMAIL TEMPLATES MailBakery (59 templates) MailBakery. Here is a large collection of free responsive HTML email templates from MailBakery, a template store. There are templates for business, ecommerce, food and restaurant, design and photography, and travel and lifestyle. Use them for email newsletters and marketing campaigns, or adapt for your ownpurposes.
WHAT'S THE TRUE COST OF INVENTORY? Handling Expense: $.90. Warehouse Overhead: $.45. Inventory Control: $.12. Inventory Shrinkage, Damage, Obsolescence: $.10. True Cost: $12.47. Once you determine the true cost of inventory, you can better address how to evaluate and manage. You’ll also discover what inventory is essential and what is not. THE GROWING PROBLEM OF CUSTOMER RETURNS SEO TIPS WHEN URLS DIFFER FOR MOBILE AND DESKTOP In this way, shoppers using a smartphone would be redirected to the mobile version of the site, even if they type or click a desktop URL. Redirects that work in one direction only, typically from desktop to mobile, are “unidirectional redirects.” “Bidirectional redirects” are better, however, as they ensure that shoppers on adesktop
ONLINE RETAILER'S GUIDE TO PHOTO COPYRIGHTS Using product or lifestyle images on an ecommerce site without permission from the photograph’s creator or copyright holder is a crime that — in the United States — carries up to $150,000 penalty. So the next time you’re tempted to copy an image from Google, Bing, or (worse yet) a competitor’s website, don’t. Theaforementioned
THE 3 COMMON MISTAKES OF ECOMMERCE LAUNCHES The effort required by shoppers to locate and purchase goods on your site directly affects conversions. The longer it takes to find and evaluate products, the lower the chance of closing sales. CHARTS: 2020 GLOBAL ECOMMERCE SALES The Asia Pacific region generated roughly 62.6 percent of 2020 global ecommerce sales. North America was second at 19.1 percent, followed by Western Europe (13.0 percent), Central and Eastern Europe (2.4 percent), Latin America (2.1 percent), and the Middle East and Africa(1.1 percent).
12 WORDPRESS PLUGINS TO SELL DIGITAL DOWNLOADS WordPress is a versatile content management system with nearly 60,000 available plugins. If you are interested in selling videos, PDFs, photos, software, or other digital products, there are plenty of plugin tools to help. Here is a list of WordPress plugins to selldigital downloads.
14 NEW BUSINESS BOOKS FOR 2021 Here is a list of new and upcoming business books for entrepreneurs, managers, and creative professionals. Learn how to sell your business, harness the power of your developers, adopt the principles of success at Amazon, alter your thinking to achieve quick mastery, and more. WHAT'S THE TRUE COST OF INVENTORY? Handling Expense: $.90. Warehouse Overhead: $.45. Inventory Control: $.12. Inventory Shrinkage, Damage, Obsolescence: $.10. True Cost: $12.47. Once you determine the true cost of inventory, you can better address how to evaluate and manage. You’ll also discover what inventory is essential and what is not. FORM NUTRITION FINDS OPPORTUNITY IN A CROWDED MARKET Is there a more competitive consumer market than nutritional supplements? I asked that question to Damian Soong, the co-founder of Form Nutrition, a maker and seller of plant-based proteins and food products, which launched in 2017. "Certainly it was a crowded space," he told me. "But the sellers were all doing the same thing." USING AMAZON TO BUILD AN ECOMMERCE BRAND Myth 3: “Amazon is totally different than an ecommerce store.”. No, it isn’t. It is an ecommerce store with its own, built-in search, which is keyword-driven, similar to Google. Yes, there are nuances to it, but it is ecommerce through and through. Selling on Amazon is a decision based around strategy and control. ONLINE RETAILER'S GUIDE TO PHOTO COPYRIGHTS Using product or lifestyle images on an ecommerce site without permission from the photograph’s creator or copyright holder is a crime that — in the United States — carries up to $150,000 penalty. So the next time you’re tempted to copy an image from Google, Bing, or (worse yet) a competitor’s website, don’t. Theaforementioned
WRITING INSTAGRAM CAPTIONS TO DRIVE SALES Instagram is a hotspot for building an audience and selling products. Each image caption allows up to 2,200 characters, or roughly 300 words. In this article, I'll discuss posts and captions that drivesales on Instagram.
5 ON-DEMAND WAREHOUSING, FULFILLMENT PROVIDERS On-demand warehousing and fulfillment providers act as middlemen — a kind of Airbnb for logistics. The concept lets companies with excess warehouse capacity fill their space and provides sellers with temporary or seasonal storage needs to find space without entering into a long-term contract.* Home
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Management & Finance FORM NUTRITION FINDS OPPORTUNITY IN A CROWDED MARKET JUNE 4, 2021 • ERIC BANDHOLZ Is there a more competitive consumer market than nutritional supplements? I asked that question to Damian Soong, the co-founder of Form Nutrition, a maker and seller of plant-based proteins and...*
Marketing & Advertising COMMERCECO RECAP: SMS MARKETING FUNDAMENTALS JUNE 3, 2021 • ARMANDO ROGGIO*
Management & Finance WILL CENTRAL BANKS REPLACE CRYPTOCURRENCIES? JUNE 3, 2021 • MIKE ECKLER*
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ARMANDO ROGGIO
‘ASSISTED CONVERSIONS’ IN GOOGLE ANALYTICS ARE ATTRIBUTION GOLD*
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COMMERCECO RECAP: TAILOR-MADE SHOPPING EXPERIENCES*
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COMMERCECO RECAP: 3 R’S ARE CHANGING TARGETED ADVERTISING*
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COMMERCECO RECAP: SEO ENTITIES VS. KEYWORDS*
ARMANDO ROGGIO
COMMERCECO RECAP: IS THE CLOCK TICKING ON TIKTOK MARKETING? -------------------------*
KALEENA STROUD
HOW TO SUPERCHARGE AN INSTAGRAM BIO*
SIG UELAND
14 TOOLS FOR SELLING ON FACEBOOK AND INSTAGRAM*
KALEENA STROUD
9 POINTERS FOR HIGH-CONVERTING INSTAGRAM ADS*
ERIC BANDHOLZ
RIDGE WALLET HITS $50 MILLION WITH INFLUENCER MARKETING*
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USING INSTAGRAM VIDEO FOR ECOMMERCE -------------------------Sustainability
*
ELAINE PORTEOUS
ELECTRIC VEHICLES ARE THE FUTURE OF LAST-MILE DELIVERY*
MARCIA KAPLAN
IS APPAREL SUSTAINABILITY REAL OR A MARKETING PLOY?*
ELAINE PORTEOUS
CONSUMERS WANT FAST DELIVERIES — AND A GREEN ENVIRONMENT*
PAMELA HAZELTON
SUSTAINABLE PACKAGING DRIVES CUSTOMER LOYALTY*
CHARLES NICHOLLS
DO CONSUMERS CARE ABOUT GREEN COMMERCE? -------------------------Privacy
*
ARMANDO ROGGIO
AS COOKIES CRUMBLE, FINGERPRINTING COULD GROW*
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DIGITAL ADVERTISERS NEED TO PIVOT*
ARMANDO ROGGIO
WHAT GOOGLE CHROME FLOC SAYS ABOUT TARGETED ADS*
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PRIVACY CHANGES ON APPLE DEVICES, CHROME WILL IMPACT TARGETEDADVERTISING
*
ARMANDO ROGGIO
COOKIELESS BROWSERS WILL UPEND AD TRACKING -------------------------Text Messaging
*
ARMANDO ROGGIO
TEXT MESSAGES ARE AN ECOMMERCE OPPORTUNITY*
ERIC BANDHOLZ
MANUAL TEXTS RECOVER 21 PERCENT OF ABANDONED CARTS, SAYS LIVERECOVERFOUNDER
*
ARMANDO ROGGIO
ADDING SMS TO AN ECOMMERCE MARKETING MIX*
MARCIA KAPLAN
GENERATION Z IS THE MOST COVETED RETAIL DEMOGRAPHIC*
ERIC BANDHOLZ
‘MY WIFE QUIT’ FOUNDER ON SMS MARKETING, SAAS PLATFORMS,OSCOMMERCE
-------------------------Headless Commerce
*
ARMANDO ROGGIO
7 REASONS TO CONSIDER A HEADLESS CMS*
ERIC BANDHOLZ
CHORD.CO FOUNDERS: FUTURE OF DTC PLATFORMS IS HEADLESS*
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ARE BIG CHANGES COMING TO THE ECOMMERCE STACK?*
ERIC BANDHOLZ
DRUPAL COMMERCE FOUNDER ON COLLABORATIVE CODE, SOFTWARE FREEDOM, MORE*
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EVOLVING TECH STACK ENABLES HIGH PERFORMANCE ECOMMERCEAdvertisement
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Practical Ecommerce is an independent, family-owned, online magazine in Traverse City, Michigan, U.S. We are not affiliated with any e-commerce service, platform, or provider. Our mission is to publish authoritative articles, commentary, webinars, and podcasts to helponline merchants.
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