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CLIENTS | PR 20/20
High Growth. You have aggressive growth goals, and need a marketing agency that can keep up. Whether you’re exploring market expansion, partnerships, mergers & acquisitions, or planning to double-down on marketing resources, PR 20/20 differentiates by delivering high-volumes of quality work—on brand, on strategy, and on time. CONSULTANT | PR 20/20 | APPLY TODAY Consultant . Consultant is a mid-level position, typically held by professionals with 3-6 years of experience who have shown their ability to consistently produce and deliver client-ready work. THE COMPREHENSIVE MARKETING AUDIT: 21 QUESTIONS TO GUIDESEE MORE ONPR2020.COM
PR 20/20 | CAREERS
“PR 20/20, to me, is a lot more than a job I really like. It represents an opportunity: to always have challenging work, to change an industry, to do what I love, to HOW MARKETING CAN SUPPORT THE SALES PROCESS Editor's note: This post was originally published in 2011 and has been updated to be more current and comprehensive. The goal of most marketing activities is to drive leads, which will convert to new customers and grow the business. THE MARKETING GAPS: TALENT, TECHNOLOGY AND STRATEGY Following is an excerpt from The Marketing Performance Blueprint (John Wiley & Sons, 2014). Visit performance.pr2020.com for additional information and resources.. The Marketing Talent Gap . Digital marketing has revolutionized the industry, and the job market. Corporate marketing departments, small businesses, and marketing agencies struggle to recruit and retain qualified professionals for 18 POSSIBLE LEAD SOURCES YOUR ORGANIZATION NEEDS TO MEASURE Leads find companies through dozens of channels. The latest digital technologies enable marketers to capture and analyze lead intelligence wherever it originates. This post dives into each of Marketing Score’s 18 potential channels for marketing- and sales-qualifiedleads.
THE CHANGING LANDSCAPE OF JOURNALISM & PRSEE MORE ON PR2020.COM POINT PRICING: THE STORY OF HOW WE (FINALLY) ELIMINATED This post was originally published in November 2016 and has been updated for comprehensiveness. If you’re making the shift to value-based pricing, join us for the live and on-demand series Point Pricing for Agencies.. I spent the first six years of my marketing agency career chasing hourlyPAUL ROETZER
Paul started PR 20/20 in November 2005 after seven years at a traditional PR and marketing firm. He is the author of The Marketing Agency Blueprint (Wiley, 2012) and The Marketing Performance Blueprint (Wiley, 2014); creator of the Marketing Artificial Intelligence Institute and Marketing Score; and a graduate of Ohio University's E.W. Scripps School of Journalism.CLIENTS | PR 20/20
High Growth. You have aggressive growth goals, and need a marketing agency that can keep up. Whether you’re exploring market expansion, partnerships, mergers & acquisitions, or planning to double-down on marketing resources, PR 20/20 differentiates by delivering high-volumes of quality work—on brand, on strategy, and on time. CONSULTANT | PR 20/20 | APPLY TODAY Consultant . Consultant is a mid-level position, typically held by professionals with 3-6 years of experience who have shown their ability to consistently produce and deliver client-ready work. THE COMPREHENSIVE MARKETING AUDIT: 21 QUESTIONS TO GUIDESEE MORE ONPR2020.COM
PR 20/20 | CAREERS
“PR 20/20, to me, is a lot more than a job I really like. It represents an opportunity: to always have challenging work, to change an industry, to do what I love, to HOW MARKETING CAN SUPPORT THE SALES PROCESS Editor's note: This post was originally published in 2011 and has been updated to be more current and comprehensive. The goal of most marketing activities is to drive leads, which will convert to new customers and grow the business. THE MARKETING GAPS: TALENT, TECHNOLOGY AND STRATEGY Following is an excerpt from The Marketing Performance Blueprint (John Wiley & Sons, 2014). Visit performance.pr2020.com for additional information and resources.. The Marketing Talent Gap . Digital marketing has revolutionized the industry, and the job market. Corporate marketing departments, small businesses, and marketing agencies struggle to recruit and retain qualified professionals for 18 POSSIBLE LEAD SOURCES YOUR ORGANIZATION NEEDS TO MEASURE Leads find companies through dozens of channels. The latest digital technologies enable marketers to capture and analyze lead intelligence wherever it originates. This post dives into each of Marketing Score’s 18 potential channels for marketing- and sales-qualifiedleads.
THE CHANGING LANDSCAPE OF JOURNALISM & PRSEE MORE ON PR2020.COM POINT PRICING: THE STORY OF HOW WE (FINALLY) ELIMINATED This post was originally published in November 2016 and has been updated for comprehensiveness. If you’re making the shift to value-based pricing, join us for the live and on-demand series Point Pricing for Agencies.. I spent the first six years of my marketing agency career chasing hourlyPAUL ROETZER
Paul started PR 20/20 in November 2005 after seven years at a traditional PR and marketing firm. He is the author of The Marketing Agency Blueprint (Wiley, 2012) and The Marketing Performance Blueprint (Wiley, 2014); creator of the Marketing Artificial Intelligence Institute and Marketing Score; and a graduate of Ohio University's E.W. Scripps School of Journalism.PR 20/20 | HOME
We do amazing work with HubSpot. PR 20/20 is a marketing consulting and services firm, and the first-ever HubSpot agency partner. We help our clients solve problems and achieve goals with HubSpot.We use it to expand client businesses more efficiently and intelligently, tracking marketing and sales activities to bottom-line business impact.CLIENTS | PR 20/20
High Growth. You have aggressive growth goals, and need a marketing agency that can keep up. Whether you’re exploring market expansion, partnerships, mergers & acquisitions, or planning to double-down on marketing resources, PR 20/20 differentiates by delivering high-volumes of quality work—on brand, on strategy, and on time. PR 20/20 | RESOURCES The Marketing Agency Blueprint . The Marketing Agency Blueprint is a practical and candid guide that presents 10 rules for building a hybrid agency: One that relies on digital services blended with traditional methods to execute integrated campaigns, with deep, versatile, and driven talent at the helm. The new marketing agency redefines the traditional model. POINT PRICING: THE STORY OF HOW WE (FINALLY) ELIMINATED This post was originally published in November 2016 and has been updated for comprehensiveness. If you’re making the shift to value-based pricing, join us for the live and on-demand series Point Pricing for Agencies.. I spent the first six years of my marketing agency career chasing hourly THE CAMPAIGN FLOWCHART: HOW TO CREATE A GRANULAR MARKETING Keith Moehring. Keith Moehring is the vice president of strategic growth at PR 20/20. He joined the agency in July 2006, and is a 2004 graduate of the University of Toledo. THE MARKETING PERFORMANCE BLUEPRINT BY PAUL ROETZER The Marketing Performance Blueprint by Paul Roetzer presents the processes, technologies, and strategies needed to fill marketing gaps and build performance-driven organizations. THE CHANGING LANDSCAPE OF JOURNALISM & PR We recently caught up Derek Singleton (@B2BMktMentor), marketing analyst at Software Advice, to hear his thoughts about content marketing and how it’s changing the traditional roles of PR and journalism.Derek reports on B2B marketing technologies and trends. His work has appeared in The New York Times, CIO and The Huffington Post.. Here’s what he had to say:PAUL ROETZER
Paul started PR 20/20 in November 2005 after seven years at a traditional PR and marketing firm. He is the author of The Marketing Agency Blueprint (Wiley, 2012) and The Marketing Performance Blueprint (Wiley, 2014); creator of the Marketing Artificial Intelligence Institute and Marketing Score; and a graduate of Ohio University's E.W. Scripps School of Journalism. THE TRUTH PREVAILS: TRANSPARENCY IN CRISIS COMMUNICATIONS Angela Masciarelli. Angela Masciarelli is a senior consultant at PR 20/20. She joined the agency in October 2013, after spending two years as an Account Executive at a New York City PR firm. HOW TO DEFINE CRITICAL KPIS ACROSS THE MARKETING FUNNEL Jessica Miller. Jessica Miller is VP and managing director of PR 20/20, where she guides strategy and performance, and champions the ongoing pursuit of building a great marketing firm.PR 20/20 | CAREERS
PR 20/20 accepts and reviews resumes year-round for all positions, from interns to senior executives. We are a forward-looking agency that is constantly searching for talented and motivated marketing professionals. Leading candidates will be analytical and social-media savvy, possess advanced writing skills, and display dynamicpersonalities
CONSULTANT | PR 20/20 | APPLY TODAY Reliable, detailed, focused and proficient in time management and productivity. PR 20/20 is an equal opportunity provider. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran MARKETING GROWTH HACKATHON WORKSHOPS PR 20/20 uses a proprietary planning model to guide clients to formulate goals that ma tter and a strategy to actually achieve them. The Marketing Growth Hackathon brings together marketers, executives and entrepreneurs to solve business growth challenges. The live workshop format helps organizations plan faster, experiment more efficiently and adapt constantly to accelerate success. HOW MARKETING CAN SUPPORT THE SALES PROCESS Below are three steps to ensure that marketing best supports the sales process and vise versa. 1. Get everybody on the same page. In the wise words of HubSpot: " Smart sales and marketing leaders know how important it is to collaborate with cross-functional teams. In a perfect world, the two teams would be working in tandem and completeharmony
THE COMPREHENSIVE MARKETING AUDIT: 21 QUESTIONS TO GUIDESEE MORE ONPR2020.COM
THE MARKETING GAPS: TALENT, TECHNOLOGY AND STRATEGY Following is an excerpt from The Marketing Performance Blueprint (John Wiley & Sons, 2014). Visit performance.pr2020.com for additional information and resources.. The Marketing Talent Gap . Digital marketing has revolutionized the industry, and the job market. Corporate marketing departments, small businesses, and marketing agencies struggle to recruit and retain qualified professionals for 18 POSSIBLE LEAD SOURCES YOUR ORGANIZATION NEEDS TO MEASURE Leads find companies through dozens of channels. The latest digital technologies enable marketers to capture and analyze lead intelligence wherever it originates. This post dives into each of Marketing Score’s 18 potential channels for marketing- and sales-qualifiedleads.
POINT PRICING: THE STORY OF HOW WE (FINALLY) ELIMINATED Let me show you how it works: Service Packages. Our pricing page includes four standard packages. Each package costs $150/point (we recently changed this from a tiered-rate model). However, the more you invest each month, the more points and value-added features you get.PAUL ROETZER
Paul started PR 20/20 in November 2005 after seven years at a traditional PR and marketing firm. He is the author of The Marketing Agency Blueprint (Wiley, 2012) and The Marketing Performance Blueprint (Wiley, 2014); creator of the Marketing Artificial Intelligence Institute and Marketing Score; and a graduate of Ohio University's E.W. Scripps School of Journalism. THE CHANGING LANDSCAPE OF JOURNALISM & PRSEE MORE ON PR2020.COMPR 20/20 | CAREERS
PR 20/20 accepts and reviews resumes year-round for all positions, from interns to senior executives. We are a forward-looking agency that is constantly searching for talented and motivated marketing professionals. Leading candidates will be analytical and social-media savvy, possess advanced writing skills, and display dynamicpersonalities
CONSULTANT | PR 20/20 | APPLY TODAY Reliable, detailed, focused and proficient in time management and productivity. PR 20/20 is an equal opportunity provider. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran MARKETING GROWTH HACKATHON WORKSHOPS PR 20/20 uses a proprietary planning model to guide clients to formulate goals that ma tter and a strategy to actually achieve them. The Marketing Growth Hackathon brings together marketers, executives and entrepreneurs to solve business growth challenges. The live workshop format helps organizations plan faster, experiment more efficiently and adapt constantly to accelerate success. HOW MARKETING CAN SUPPORT THE SALES PROCESS Below are three steps to ensure that marketing best supports the sales process and vise versa. 1. Get everybody on the same page. In the wise words of HubSpot: " Smart sales and marketing leaders know how important it is to collaborate with cross-functional teams. In a perfect world, the two teams would be working in tandem and completeharmony
THE COMPREHENSIVE MARKETING AUDIT: 21 QUESTIONS TO GUIDESEE MORE ONPR2020.COM
THE MARKETING GAPS: TALENT, TECHNOLOGY AND STRATEGY Following is an excerpt from The Marketing Performance Blueprint (John Wiley & Sons, 2014). Visit performance.pr2020.com for additional information and resources.. The Marketing Talent Gap . Digital marketing has revolutionized the industry, and the job market. Corporate marketing departments, small businesses, and marketing agencies struggle to recruit and retain qualified professionals for 18 POSSIBLE LEAD SOURCES YOUR ORGANIZATION NEEDS TO MEASURE Leads find companies through dozens of channels. The latest digital technologies enable marketers to capture and analyze lead intelligence wherever it originates. This post dives into each of Marketing Score’s 18 potential channels for marketing- and sales-qualifiedleads.
POINT PRICING: THE STORY OF HOW WE (FINALLY) ELIMINATED Let me show you how it works: Service Packages. Our pricing page includes four standard packages. Each package costs $150/point (we recently changed this from a tiered-rate model). However, the more you invest each month, the more points and value-added features you get.PAUL ROETZER
Paul started PR 20/20 in November 2005 after seven years at a traditional PR and marketing firm. He is the author of The Marketing Agency Blueprint (Wiley, 2012) and The Marketing Performance Blueprint (Wiley, 2014); creator of the Marketing Artificial Intelligence Institute and Marketing Score; and a graduate of Ohio University's E.W. Scripps School of Journalism. THE CHANGING LANDSCAPE OF JOURNALISM & PRSEE MORE ON PR2020.COMPR 20/20 | HOME
PR 20/20 is a marketing consulting and services firm, and the first-ever HubSpot agency partner. We help our clients solve problems and achieve goals with HubSpot. We use it to expand client businesses more efficiently and intelligently, tracking marketing and sales activities to bottom-line business impact. PR 20/20 | RESOURCES The Marketing Agency Blueprint . The Marketing Agency Blueprint is a practical and candid guide that presents 10 rules for building a hybrid agency: One that relies on digital services blended with traditional methods to execute integrated campaigns, with deep, versatile, and driven talent at the helm. The new marketing agency redefines the traditional model. THE 5PS OF MARKETING ARTIFICIAL INTELLIGENCE 1 = All humans, all the time ( Note, this is where most traditional marketing software is today. Humans write the code that makes the software, and marketers write the rules/algorithms that determine what it does.) 2 = Minimal AI involvement. 3 = About half human, half machine. 4 = Predominantly AI driven. 18 POSSIBLE LEAD SOURCES YOUR ORGANIZATION NEEDS TO MEASURE Leads find companies through dozens of channels. The latest digital technologies enable marketers to capture and analyze lead intelligence wherever it originates. This post dives into each of Marketing Score’s 18 potential channels for marketing- and sales-qualifiedleads.
THE CAMPAIGN FLOWCHART: HOW TO CREATE A GRANULAR MARKETING In addition, when possible, make sure all these tracking technologies feed data into one single source of truth. Jump to Step 6 to uncover a technology that will help you visualize your marekting data in one dashboard. Step 1: List Out Your Campaign Activities. With tracking technologies at the ready, your first step is to define the campaignsPAUL ROETZER
Paul started PR 20/20 in November 2005 after seven years at a traditional PR and marketing firm. He is the author of The Marketing Agency Blueprint (Wiley, 2012) and The Marketing Performance Blueprint (Wiley, 2014); creator of the Marketing Artificial Intelligence Institute and Marketing Score; and a graduate of Ohio University's E.W. Scripps School of Journalism. POINT PRICING: THE STORY OF HOW WE (FINALLY) ELIMINATED This post was originally published in November 2016 and has been updated for comprehensiveness. If you’re making the shift to value-based pricing, join us for the live and on-demand series Point Pricing for Agencies.. I spent the first six years of my marketing agency career chasing hourly THE CHANGING LANDSCAPE OF JOURNALISM & PR The web and the uptake of content marketing are changing how PR professionals and journalists operate in a couple of important ways. First, PR professionals who work for online companies are stepping outside the traditional boundaries of building relationships with reporters, writing press releases and organizing product launches andother events.
12 QUESTIONS YOU SHOULD ASK GOOGLE ANALYTICS EVERY MONTH Analysis of your Google Analytics data may be prompted for a variety of reasons, including strategic planning, benchmarking or campaign evaluation. But most commonly, the need to dive into the data is spurred by something weird you’ve spotted when monitoring your Google Analytics reports. Effective monitoring of your marketingperformance
SHOULD YOU HIDE YOUR CONNECTIONS ON LINKEDIN? On LinkedIn, you have the option of hiding your Connection list or keeping it public.This leads some people to keep their Connections private for a variety of reasons, including a need for confidentiality, an unwillingness to make introductions and more.. However, one common reason — particularly popular among those in sales — is to protect business contact lists that may contain thePR 20/20 | CAREERS
PR 20/20 accepts and reviews resumes year-round for all positions, from interns to senior executives. We are a forward-looking agency that is constantly searching for talented and motivated marketing professionals. Leading candidates will be analytical and social-media savvy, possess advanced writing skills, and display dynamicpersonalities
CONSULTANT | PR 20/20 | APPLY TODAY Reliable, detailed, focused and proficient in time management and productivity. PR 20/20 is an equal opportunity provider. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran MARKETING GROWTH HACKATHON WORKSHOPS PR 20/20 uses a proprietary planning model to guide clients to formulate goals that ma tter and a strategy to actually achieve them. The Marketing Growth Hackathon brings together marketers, executives and entrepreneurs to solve business growth challenges. The live workshop format helps organizations plan faster, experiment more efficiently and adapt constantly to accelerate success. HOW MARKETING CAN SUPPORT THE SALES PROCESS Below are three steps to ensure that marketing best supports the sales process and vise versa. 1. Get everybody on the same page. In the wise words of HubSpot: " Smart sales and marketing leaders know how important it is to collaborate with cross-functional teams. In a perfect world, the two teams would be working in tandem and completeharmony
THE COMPREHENSIVE MARKETING AUDIT: 21 QUESTIONS TO GUIDESEE MORE ONPR2020.COM
THE MARKETING GAPS: TALENT, TECHNOLOGY AND STRATEGY Following is an excerpt from The Marketing Performance Blueprint (John Wiley & Sons, 2014). Visit performance.pr2020.com for additional information and resources.. The Marketing Talent Gap . Digital marketing has revolutionized the industry, and the job market. Corporate marketing departments, small businesses, and marketing agencies struggle to recruit and retain qualified professionals for 18 POSSIBLE LEAD SOURCES YOUR ORGANIZATION NEEDS TO MEASURE Leads find companies through dozens of channels. The latest digital technologies enable marketers to capture and analyze lead intelligence wherever it originates. This post dives into each of Marketing Score’s 18 potential channels for marketing- and sales-qualifiedleads.
POINT PRICING: THE STORY OF HOW WE (FINALLY) ELIMINATED Let me show you how it works: Service Packages. Our pricing page includes four standard packages. Each package costs $150/point (we recently changed this from a tiered-rate model). However, the more you invest each month, the more points and value-added features you get. THE CHANGING LANDSCAPE OF JOURNALISM & PRSEE MORE ON PR2020.COMPAUL ROETZER
Paul started PR 20/20 in November 2005 after seven years at a traditional PR and marketing firm. He is the author of The Marketing Agency Blueprint (Wiley, 2012) and The Marketing Performance Blueprint (Wiley, 2014); creator of the Marketing Artificial Intelligence Institute and Marketing Score; and a graduate of Ohio University's E.W. Scripps School of Journalism.PR 20/20 | CAREERS
PR 20/20 accepts and reviews resumes year-round for all positions, from interns to senior executives. We are a forward-looking agency that is constantly searching for talented and motivated marketing professionals. Leading candidates will be analytical and social-media savvy, possess advanced writing skills, and display dynamicpersonalities
CONSULTANT | PR 20/20 | APPLY TODAY Reliable, detailed, focused and proficient in time management and productivity. PR 20/20 is an equal opportunity provider. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran MARKETING GROWTH HACKATHON WORKSHOPS PR 20/20 uses a proprietary planning model to guide clients to formulate goals that ma tter and a strategy to actually achieve them. The Marketing Growth Hackathon brings together marketers, executives and entrepreneurs to solve business growth challenges. The live workshop format helps organizations plan faster, experiment more efficiently and adapt constantly to accelerate success. HOW MARKETING CAN SUPPORT THE SALES PROCESS Below are three steps to ensure that marketing best supports the sales process and vise versa. 1. Get everybody on the same page. In the wise words of HubSpot: " Smart sales and marketing leaders know how important it is to collaborate with cross-functional teams. In a perfect world, the two teams would be working in tandem and completeharmony
THE COMPREHENSIVE MARKETING AUDIT: 21 QUESTIONS TO GUIDESEE MORE ONPR2020.COM
THE MARKETING GAPS: TALENT, TECHNOLOGY AND STRATEGY Following is an excerpt from The Marketing Performance Blueprint (John Wiley & Sons, 2014). Visit performance.pr2020.com for additional information and resources.. The Marketing Talent Gap . Digital marketing has revolutionized the industry, and the job market. Corporate marketing departments, small businesses, and marketing agencies struggle to recruit and retain qualified professionals for 18 POSSIBLE LEAD SOURCES YOUR ORGANIZATION NEEDS TO MEASURE Leads find companies through dozens of channels. The latest digital technologies enable marketers to capture and analyze lead intelligence wherever it originates. This post dives into each of Marketing Score’s 18 potential channels for marketing- and sales-qualifiedleads.
POINT PRICING: THE STORY OF HOW WE (FINALLY) ELIMINATED Let me show you how it works: Service Packages. Our pricing page includes four standard packages. Each package costs $150/point (we recently changed this from a tiered-rate model). However, the more you invest each month, the more points and value-added features you get. THE CHANGING LANDSCAPE OF JOURNALISM & PRSEE MORE ON PR2020.COMPAUL ROETZER
Paul started PR 20/20 in November 2005 after seven years at a traditional PR and marketing firm. He is the author of The Marketing Agency Blueprint (Wiley, 2012) and The Marketing Performance Blueprint (Wiley, 2014); creator of the Marketing Artificial Intelligence Institute and Marketing Score; and a graduate of Ohio University's E.W. Scripps School of Journalism.PR 20/20 | HOME
PR 20/20 is a marketing consulting and services firm, and the first-ever HubSpot agency partner. We help our clients solve problems and achieve goals with HubSpot. We use it to expand client businesses more efficiently and intelligently, tracking marketing and sales activities to bottom-line business impact. PR 20/20 | RESOURCES The Marketing Agency Blueprint . The Marketing Agency Blueprint is a practical and candid guide that presents 10 rules for building a hybrid agency: One that relies on digital services blended with traditional methods to execute integrated campaigns, with deep, versatile, and driven talent at the helm. The new marketing agency redefines the traditional model. THE 5PS OF MARKETING ARTIFICIAL INTELLIGENCE 1 = All humans, all the time ( Note, this is where most traditional marketing software is today. Humans write the code that makes the software, and marketers write the rules/algorithms that determine what it does.) 2 = Minimal AI involvement. 3 = About half human, half machine. 4 = Predominantly AI driven. 18 POSSIBLE LEAD SOURCES YOUR ORGANIZATION NEEDS TO MEASURE Leads find companies through dozens of channels. The latest digital technologies enable marketers to capture and analyze lead intelligence wherever it originates. This post dives into each of Marketing Score’s 18 potential channels for marketing- and sales-qualifiedleads.
THE CAMPAIGN FLOWCHART: HOW TO CREATE A GRANULAR MARKETING In addition, when possible, make sure all these tracking technologies feed data into one single source of truth. Jump to Step 6 to uncover a technology that will help you visualize your marekting data in one dashboard. Step 1: List Out Your Campaign Activities. With tracking technologies at the ready, your first step is to define the campaignsPAUL ROETZER
Paul started PR 20/20 in November 2005 after seven years at a traditional PR and marketing firm. He is the author of The Marketing Agency Blueprint (Wiley, 2012) and The Marketing Performance Blueprint (Wiley, 2014); creator of the Marketing Artificial Intelligence Institute and Marketing Score; and a graduate of Ohio University's E.W. Scripps School of Journalism. POINT PRICING: THE STORY OF HOW WE (FINALLY) ELIMINATED This post was originally published in November 2016 and has been updated for comprehensiveness. If you’re making the shift to value-based pricing, join us for the live and on-demand series Point Pricing for Agencies.. I spent the first six years of my marketing agency career chasing hourly THE CHANGING LANDSCAPE OF JOURNALISM & PR The web and the uptake of content marketing are changing how PR professionals and journalists operate in a couple of important ways. First, PR professionals who work for online companies are stepping outside the traditional boundaries of building relationships with reporters, writing press releases and organizing product launches andother events.
12 QUESTIONS YOU SHOULD ASK GOOGLE ANALYTICS EVERY MONTH Analysis of your Google Analytics data may be prompted for a variety of reasons, including strategic planning, benchmarking or campaign evaluation. But most commonly, the need to dive into the data is spurred by something weird you’ve spotted when monitoring your Google Analytics reports. Effective monitoring of your marketingperformance
SHOULD YOU HIDE YOUR CONNECTIONS ON LINKEDIN? On LinkedIn, you have the option of hiding your Connection list or keeping it public.This leads some people to keep their Connections private for a variety of reasons, including a need for confidentiality, an unwillingness to make introductions and more.. However, one common reason — particularly popular among those in sales — is to protect business contact lists that may contain the This website stores cookies on your computer. These cookies are used to collect information about how you interact with our website and allow us to remember you. By continuing using or registering on any portion of this site, you consent to our cookies and agree to our updated PRIVACY POLICY , COOKIE POLICY and TERMS OF USE.Accept
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WE DO AMAZING WORK WITH HUBSPOT. PR 20/20 is a marketing consulting and services firm, and thefirst-ever HubSpot
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DRIVEN TO BE INVALUABLE PARTNERS PR 20/20 partners with marketing change agents to STRENGTHEN FOUNDATIONS, DRIVE GROWTH, and TURN DATA INTO INTELLIGENCE. “We engaged with PR 20/20 for their reputation with inbound marketing and lead generation, and have been amazed at the depth of talent and experience they bring in all areas. Not only does everyone on the team seem highly skilled, but they are also very well integrated as a group so everyone knows what is going on, projects are tightly coordinated, and we have had zero delays, surprises orrework.”
REED STITH
Growth Advisor, MAGNET "...Paul became the marketing Renaissance man; he understood that marketing consultants ...that collaborate with companies like ours would lead to excellence. When he joined the HubSpot movement in October 2007, he voraciously consumed all things HubSpot. By 2008, Paul became one of our most adept product users, and PR 20/20 became the first agency to join our VAR program."BRIAN HALLIGAN
CEO & Cofounder, HubSpot “We initially partnered with PR 20/20 to launch a comprehensive digital marketing strategy to build up our lead pipeline and increase our reach to local families. Years later, we've seen the success of these campaigns that use cutting-edge, modern technologies and tactics that have drawn the attention of industry peers. Thanks to the growth we've witnessed with our main brand, we also engaged with PR 20/20 to assist in the launch of our simple cremation sister brand."JIM BUSCH
President, Busch Funeral and Crematory Services “PR 20/20 readily and seamlessly serves as an extension of our marketing team. They have been a reliable, trusted partner of ours for many years. They provide strong, insightful counsel to our team around media relations and comprehensive marketing campaigns. Their knowledge of account-based marketing – from planning to execution – is truly valuable as we increase our focus on demand generation and proving marketing’s role as a revenue-generating partner.”SUZANNE BASISTA
Marketing Communications Strategist, JLL “We’ve come to consider PR 20/20 as more of a trusted partner and extension of our team than an agency. PR 20/20’s monthly scorecards and data-driven approach to campaign strategy leave little doubt as to the impact they are having. They will continue to play a key role in our plans for long-term growth.”ADAM ROTH
Founder & CEO, StreamLink Software “We engaged with PR 20/20 for their reputation with inbound marketing and lead generation, and have been amazed at the depth of talent and experience they bring in all areas. Not only does everyone on the team seem highly skilled, but they are also very well integrated as a group so everyone knows what is going on, projects are tightly coordinated, and we have had zero delays, surprises orrework.”
REED STITH
Growth Advisor, MAGNET "...Paul became the marketing Renaissance man; he understood that marketing consultants ...that collaborate with companies like ours would lead to excellence. When he joined the HubSpot movement in October 2007, he voraciously consumed all things HubSpot. By 2008, Paul became one of our most adept product users, and PR 20/20 became the first agency to join our VAR program."BRIAN HALLIGAN
CEO & Cofounder, HubSpot “We initially partnered with PR 20/20 to launch a comprehensive digital marketing strategy to build up our lead pipeline and increase our reach to local families. Years later, we've seen the success of these campaigns that use cutting-edge, modern technologies and tactics that have drawn the attention of industry peers. Thanks to the growth we've witnessed with our main brand, we also engaged with PR 20/20 to assist in the launch of our simple cremation sister brand."JIM BUSCH
President, Busch Funeral and Crematory Services “PR 20/20 readily and seamlessly serves as an extension of our marketing team. They have been a reliable, trusted partner of ours for many years. They provide strong, insightful counsel to our team around media relations and comprehensive marketing campaigns. Their knowledge of account-based marketing – from planning to execution – is truly valuable as we increase our focus on demand generation and proving marketing’s role as a revenue-generating partner.”SUZANNE BASISTA
Marketing Communications Strategist, JLL* 1
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WHO IS PR 20/20?
Our Cleveland-based marketing agency is made up of strategists, technologists, and storytellers who help clients solve problems and achieve goals. We are HubSpot-certified experts immersed in a culture that is bent on disrupting and redefining an industry.Read More
DRIVING GROWTH TODAY WITH HUBSPOT We partnered with HubSpot in 2007 because we believed in the people and the vision. HubSpot’s software enables organizations of all sizes to run truly integrated marketing programs that connect activities to outcomes, clearly showing the path to purchase from the top of the marketing funnel down. HubSpot believes in its cause and its customers, and for 13 years we've witnessed first-hand the impact of HubSpot and inboundmarketing.
HUBSPOT'S SOFTWARE EMPOWERS COMPANIES TO GROW MORE EFFICIENTLY AND INTELLIGENTLY, to out-think and out-execute, rather than outspend, the competition. Connect with us to see what's possible with HubSpot.Read More
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SEE US IN ACTION.
SEE HOW PR 20/20 BUILT A CONTENT STRATEGY THAT RECEIVES 140,000+ANNUAL VISITORS.
PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. The Institute has grown from a simple blog into a global media brand. The approach isn’t just growing our audience. It’s growing our business.READ THE CASE STUDY
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