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CAREERS AT POQ
Poq Perks. Quarterly team events. Team drinks every Friday. If you work late, we buy you dinner and have it delivered to the office. Organic fruit, coffee, tea and snacks provided throughout the week. Bike to work scheme. Energise yourself with a selection of breakfast options each morning. POQ CLIENTS SUCCESS STORIES & CASE STUDIES Winners. choose Poq. The revenue run-rate of the Missguided shopping app went from zero to £30 million within just four months of the app launch. The partnership with Poq has proven extremely valuable in a very short space of time, and the app now makes up 13% of our onlinerevenue.
POQ PLATFORM RELEASE: PHOBOS IS HERE! Poq clients can now take advantage of integration with a new mobile measurement partner (MMP) announced last month to enhance appcommerce marketing strategies and results. The AppsFlyer SDK is now available as part of the v19 release, including the forwarding of some Poq platform events onto AppsFlyer.. The integration will enable Poq mobile app clients to rapidly scale their appcommerce MISSGUIDED APP CASE STUDY The Missguided app uses native check-out which allows the user to check-out via one single screen, decreasing the chances of basket abandonment. To smooth-line the check-out process further, the app was the first app on the Poq platform to offer Apple Pay. Retailers using Apple Pay see customers completing orders 58% faster when they use it. FAQS: HOW APPLE'S APP TRACKING CHANGES WILL IMPACT YOUR The Identifier for Advertisers (IDFA) is a unique random identifier assigned to a user’s Apple iOS mobile device. Each IDFA contains no personal identifying information, or ‘PII’. The identifier is used by advertisers to track data so they are able to deliver customized advertising, as well as measure the effectiveness of their advertising campaigns across mobile apps and sites.KEYNOTE SPEAKER
Martin is the author of the bestselling book, 100 Practical Ways to Improve Customer Experience. As keynote speaker, he will draw on his 37 years experience in multichannel retail operations from Harrods, Burberry and Ted Baker to give insights about; leveraging technology to become truly customer-centric, evolving the store to deliver the experience customers expect and building customer COTTON TRADERS’ APP SUCCESS STORY Cotton Traders’ App Success Story. Cotton Traders is a leading clothing retailer founded in 1987 by former England rugby captains, Fran Cotton and Steve Smith. The company is based in Altrincham, England and sells casual clothing and footwear collections for men and women, plus a new homeware collection, Cotton Home, in over 25countries
TICKET PRIORITISATION: EXPLANATIONS AND EXAMPLES • POQ Take your retail app to the next level with the Poq platform. Search documentation and get support for your Poq app. 3 VIRTUAL CHANGING ROOM APPS FOR FASHION RETAILERS 3 virtual changing room apps for fashion retailers. We’ve just written an update to this post, looking at 5 retailers who are using this technology online and in-store! Click here to read it. Let’s talk about a touchy subject for fashion retailers – returns. Ever been online to buy a beautiful dress, or the perfect casual t-shirt,only to
APP COMMERCE COMPANY Richard Spencer. Group VP of IT & Ecommerce, Belk. The revenue run-rate of the Missguided shopping app went from zero to $40million within just four months of the app launch. The partnership with Poq has proven extremely valuable in a very short space of time, andCAREERS AT POQ
Poq Perks. Quarterly team events. Team drinks every Friday. If you work late, we buy you dinner and have it delivered to the office. Organic fruit, coffee, tea and snacks provided throughout the week. Bike to work scheme. Energise yourself with a selection of breakfast options each morning. POQ CLIENTS SUCCESS STORIES & CASE STUDIES Winners. choose Poq. The revenue run-rate of the Missguided shopping app went from zero to £30 million within just four months of the app launch. The partnership with Poq has proven extremely valuable in a very short space of time, and the app now makes up 13% of our onlinerevenue.
POQ PLATFORM RELEASE: PHOBOS IS HERE! Poq clients can now take advantage of integration with a new mobile measurement partner (MMP) announced last month to enhance appcommerce marketing strategies and results. The AppsFlyer SDK is now available as part of the v19 release, including the forwarding of some Poq platform events onto AppsFlyer.. The integration will enable Poq mobile app clients to rapidly scale their appcommerce MISSGUIDED APP CASE STUDY The Missguided app uses native check-out which allows the user to check-out via one single screen, decreasing the chances of basket abandonment. To smooth-line the check-out process further, the app was the first app on the Poq platform to offer Apple Pay. Retailers using Apple Pay see customers completing orders 58% faster when they use it. FAQS: HOW APPLE'S APP TRACKING CHANGES WILL IMPACT YOUR The Identifier for Advertisers (IDFA) is a unique random identifier assigned to a user’s Apple iOS mobile device. Each IDFA contains no personal identifying information, or ‘PII’. The identifier is used by advertisers to track data so they are able to deliver customized advertising, as well as measure the effectiveness of their advertising campaigns across mobile apps and sites.KEYNOTE SPEAKER
Martin is the author of the bestselling book, 100 Practical Ways to Improve Customer Experience. As keynote speaker, he will draw on his 37 years experience in multichannel retail operations from Harrods, Burberry and Ted Baker to give insights about; leveraging technology to become truly customer-centric, evolving the store to deliver the experience customers expect and building customer COTTON TRADERS’ APP SUCCESS STORY Cotton Traders’ App Success Story. Cotton Traders is a leading clothing retailer founded in 1987 by former England rugby captains, Fran Cotton and Steve Smith. The company is based in Altrincham, England and sells casual clothing and footwear collections for men and women, plus a new homeware collection, Cotton Home, in over 25countries
TICKET PRIORITISATION: EXPLANATIONS AND EXAMPLES • POQ Take your retail app to the next level with the Poq platform. Search documentation and get support for your Poq app. 3 VIRTUAL CHANGING ROOM APPS FOR FASHION RETAILERS 3 virtual changing room apps for fashion retailers. We’ve just written an update to this post, looking at 5 retailers who are using this technology online and in-store! Click here to read it. Let’s talk about a touchy subject for fashion retailers – returns. Ever been online to buy a beautiful dress, or the perfect casual t-shirt,only to
POQ CLIENTS SUCCESS STORIES & CASE STUDIES Winners. choose Poq. The revenue run-rate of the Missguided shopping app went from zero to £30 million within just four months of the app launch. The partnership with Poq has proven extremely valuable in a very short space of time, and the app now makes up 13% of our onlinerevenue.
APP COMMERCE INSIGHTS App Commerce Sets New Cyber Weekend Records. Poq’s new flash guide to the Black Friday and Cyber Monday sales reveals record-breaking time spent in-app and transaction volumes, confirming mobile as the channel for retail growth into 2021. Read more.EVENTS | POQ
Events. Come and meet the team, and the brands who are making app commerce bigger than ecommerce. APP & MOBILE COMMERCE NEWS App commerce grows alongside mobile commerce – Q3 2018 on the Poq platform. Q3 has seen another successful month for clients on the Poq platform and with mobile commerce (mcommerce) predicted to overtake ecommerce this peak trading we’ve seen app commerce taking a larger slice of both the ecommerce and mcommerce pies. WHY ARE THE RETAILERS WINNING WITH DIGITAL LOSING THEIR HEADS? Galahad Clark, a seventh-generation cobbler of the Clarks shoe dynasty, pointed out that COVID-19 was not to be blamed for his family footwear retailer’s struggles. He argued the most decisive factor was its failure to keep up with the times and build an effectiveonline presence.
HOW TO MEASURE THE SUCCESS OF YOUR APP MARKETING EFFORTS Allocating marketing spend can be difficult without being able to accurately attribute success to marketing activities. And with so many paid promotion options available to drive downloads of your app, it’s important to know which ones are worth the investment and which aren’t cutting it.. In this blog post we’ll take a dive into the analytics features for your app stores and show you APPS FUEL THE BIGGEST BLACK FRIDAY EVER Research has found that nearly 40% of total holiday spend is conducted in the four weeks before Black Friday and as many as 45% of people planned to start shopping before November. Despite sales spreading out across the holiday period, we found that Black Friday app revenue was 5.7x higher than the average day in Q3. DO YOU NEED AN APP WHEN YOU HAVE A MOBILE SITE? 85.7% of mobile time is spent in app and only 14.3% in browser. There are two key reasons for this. One is usability, whereby interactions are quick and responsive and the other one is familiarity, whereby navigation options and interactions are familiar. You can do most of these in web, but they will always feel clunky and perform far worse ANALYTICS IN YOUR POQ APP • POQ DOCUMENTATION Analytics in your Poq app. Your Poq app features an Analytics Events layer which sends information about activity in your app to your preferred analytics platform (like Firebase). Each time an analytics event occurs in a customer's app, the event is communicated to your preferred analytics platform. The events that are sent can be used bymost
3 VIRTUAL CHANGING ROOM APPS FOR FASHION RETAILERS 3 virtual changing room apps for fashion retailers. We’ve just written an update to this post, looking at 5 retailers who are using this technology online and in-store! Click here to read it. Let’s talk about a touchy subject for fashion retailers – returns. Ever been online to buy a beautiful dress, or the perfect casual t-shirt,only to
APP COMMERCE COMPANY Richard Spencer. Group VP of IT & Ecommerce, Belk. The revenue run-rate of the Missguided shopping app went from zero to $40million within just four months of the app launch. The partnership with Poq has proven extremely valuable in a very short space of time, andCAREERS AT POQ
Poq Perks. Quarterly team events. Team drinks every Friday. If you work late, we buy you dinner and have it delivered to the office. Organic fruit, coffee, tea and snacks provided throughout the week. Bike to work scheme. Energise yourself with a selection of breakfast options each morning. POQ CLIENTS SUCCESS STORIES & CASE STUDIES Winners. choose Poq. The revenue run-rate of the Missguided shopping app went from zero to £30 million within just four months of the app launch. The partnership with Poq has proven extremely valuable in a very short space of time, and the app now makes up 13% of our onlinerevenue.
POQ PLATFORM RELEASE: PHOBOS IS HERE! Poq clients can now take advantage of integration with a new mobile measurement partner (MMP) announced last month to enhance appcommerce marketing strategies and results. The AppsFlyer SDK is now available as part of the v19 release, including the forwarding of some Poq platform events onto AppsFlyer.. The integration will enable Poq mobile app clients to rapidly scale their appcommerce MISSGUIDED APP CASE STUDY The Missguided app uses native check-out which allows the user to check-out via one single screen, decreasing the chances of basket abandonment. To smooth-line the check-out process further, the app was the first app on the Poq platform to offer Apple Pay. Retailers using Apple Pay see customers completing orders 58% faster when they use it. FAQS: HOW APPLE'S APP TRACKING CHANGES WILL IMPACT YOUR The Identifier for Advertisers (IDFA) is a unique random identifier assigned to a user’s Apple iOS mobile device. Each IDFA contains no personal identifying information, or ‘PII’. The identifier is used by advertisers to track data so they are able to deliver customized advertising, as well as measure the effectiveness of their advertising campaigns across mobile apps and sites.KEYNOTE SPEAKER
Martin is the author of the bestselling book, 100 Practical Ways to Improve Customer Experience. As keynote speaker, he will draw on his 37 years experience in multichannel retail operations from Harrods, Burberry and Ted Baker to give insights about; leveraging technology to become truly customer-centric, evolving the store to deliver the experience customers expect and building customer ANALYTICS IN YOUR POQ APP • POQ DOCUMENTATION Analytics in your Poq app. Your Poq app features an Analytics Events layer which sends information about activity in your app to your preferred analytics platform (like Firebase). Each time an analytics event occurs in a customer's app, the event is communicated to your preferred analytics platform. The events that are sent can be used bymost
3 VIRTUAL CHANGING ROOM APPS FOR FASHION RETAILERS 3 virtual changing room apps for fashion retailers. We’ve just written an update to this post, looking at 5 retailers who are using this technology online and in-store! Click here to read it. Let’s talk about a touchy subject for fashion retailers – returns. Ever been online to buy a beautiful dress, or the perfect casual t-shirt,only to
TICKET PRIORITISATION: EXPLANATIONS AND EXAMPLES • POQ Take your retail app to the next level with the Poq platform. Search documentation and get support for your Poq app. APP COMMERCE COMPANY Richard Spencer. Group VP of IT & Ecommerce, Belk. The revenue run-rate of the Missguided shopping app went from zero to $40million within just four months of the app launch. The partnership with Poq has proven extremely valuable in a very short space of time, andCAREERS AT POQ
Poq Perks. Quarterly team events. Team drinks every Friday. If you work late, we buy you dinner and have it delivered to the office. Organic fruit, coffee, tea and snacks provided throughout the week. Bike to work scheme. Energise yourself with a selection of breakfast options each morning. POQ CLIENTS SUCCESS STORIES & CASE STUDIES Winners. choose Poq. The revenue run-rate of the Missguided shopping app went from zero to £30 million within just four months of the app launch. The partnership with Poq has proven extremely valuable in a very short space of time, and the app now makes up 13% of our onlinerevenue.
POQ PLATFORM RELEASE: PHOBOS IS HERE! Poq clients can now take advantage of integration with a new mobile measurement partner (MMP) announced last month to enhance appcommerce marketing strategies and results. The AppsFlyer SDK is now available as part of the v19 release, including the forwarding of some Poq platform events onto AppsFlyer.. The integration will enable Poq mobile app clients to rapidly scale their appcommerce MISSGUIDED APP CASE STUDY The Missguided app uses native check-out which allows the user to check-out via one single screen, decreasing the chances of basket abandonment. To smooth-line the check-out process further, the app was the first app on the Poq platform to offer Apple Pay. Retailers using Apple Pay see customers completing orders 58% faster when they use it. FAQS: HOW APPLE'S APP TRACKING CHANGES WILL IMPACT YOUR The Identifier for Advertisers (IDFA) is a unique random identifier assigned to a user’s Apple iOS mobile device. Each IDFA contains no personal identifying information, or ‘PII’. The identifier is used by advertisers to track data so they are able to deliver customized advertising, as well as measure the effectiveness of their advertising campaigns across mobile apps and sites.KEYNOTE SPEAKER
Martin is the author of the bestselling book, 100 Practical Ways to Improve Customer Experience. As keynote speaker, he will draw on his 37 years experience in multichannel retail operations from Harrods, Burberry and Ted Baker to give insights about; leveraging technology to become truly customer-centric, evolving the store to deliver the experience customers expect and building customer ANALYTICS IN YOUR POQ APP • POQ DOCUMENTATION Analytics in your Poq app. Your Poq app features an Analytics Events layer which sends information about activity in your app to your preferred analytics platform (like Firebase). Each time an analytics event occurs in a customer's app, the event is communicated to your preferred analytics platform. The events that are sent can be used bymost
3 VIRTUAL CHANGING ROOM APPS FOR FASHION RETAILERS 3 virtual changing room apps for fashion retailers. We’ve just written an update to this post, looking at 5 retailers who are using this technology online and in-store! Click here to read it. Let’s talk about a touchy subject for fashion retailers – returns. Ever been online to buy a beautiful dress, or the perfect casual t-shirt,only to
TICKET PRIORITISATION: EXPLANATIONS AND EXAMPLES • POQ Take your retail app to the next level with the Poq platform. Search documentation and get support for your Poq app. POQ CLIENTS SUCCESS STORIES & CASE STUDIES Winners. choose Poq. The revenue run-rate of the Missguided shopping app went from zero to £30 million within just four months of the app launch. The partnership with Poq has proven extremely valuable in a very short space of time, and the app now makes up 13% of our onlinerevenue.
APPCOMMERCE VIRTUAL FESTIVAL 2020 600+ Attendees · 40+ Global Speakers · 30+ Sessions. The festival brought together the global retail community for 3 days of insights, learnings and networking as well as connecting leaders and their teams to the very best technology partners and experts in mobile & retail. We explored the latest industry insights, best practices and APP COMMERCE INSIGHTS App Commerce Sets New Cyber Weekend Records. Poq’s new flash guide to the Black Friday and Cyber Monday sales reveals record-breaking time spent in-app and transaction volumes, confirming mobile as the channel for retail growth into 2021. Read more. CARD FACTORY APP LAUNCH SUCCESS STORY Card Factory is the UK’s leading specialist retailer of greeting cards, dressings and gifts. Founded in 1997, its mission is to help customers celebrate their life moments. The retailer operates through its nationwide chain of over 1,000 Card Factory stores and online, via www.cardfactory.co.uk and www.gettingpersonal.co.uk.It recently launched poq-powered native iOS and Android mobile appsPRIVACY - POQ
Scope of this privacy policy. This privacy policy applies only to the actions of Poq Studio Ltd and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to socialmedia websites.
MISSGUIDED APP CASE STUDY The Missguided app uses native check-out which allows the user to check-out via one single screen, decreasing the chances of basket abandonment. To smooth-line the check-out process further, the app was the first app on the Poq platform to offer Apple Pay. Retailers using Apple Pay see customers completing orders 58% faster when they use it. APPS FUEL THE BIGGEST BLACK FRIDAY EVER Research has found that nearly 40% of total holiday spend is conducted in the four weeks before Black Friday and as many as 45% of people planned to start shopping before November. Despite sales spreading out across the holiday period, we found that Black Friday app revenue was 5.7x higher than the average day in Q3. ANALYTICS IN YOUR POQ APP • POQ DOCUMENTATION Analytics in your Poq app. Your Poq app features an Analytics Events layer which sends information about activity in your app to your preferred analytics platform (like Firebase). Each time an analytics event occurs in a customer's app, the event is communicated to your preferred analytics platform. The events that are sent can be used bymost
INTEGRATIONS • POQ DOCUMENTATION Integrations for setting up your Poq app. When you set up your app for the first time, there are some tasks you need to perform that involve integrating some of your existing services with your app: Set up your catalogue feed so your products appear correctly in your app, with all the correct details. Who can do this: Someone with a working CUSTOMER EXPECTATIONS IN ONLINE RETAIL Today, more than half of all digital purchases are made on mobile, and revenue from mobile has doubled in the last two years. In 2017 alone, UK retail ecommerce sales made via smartphones will be worth a predicted £16.42 billion ($22.16 billion), with an anticipated 14.5% increase in overall retail ecommerce sales. APP COMMERCE COMPANY Richard Spencer. Group VP of IT & Ecommerce, Belk. The revenue run-rate of the Missguided shopping app went from zero to $40million within just four months of the app launch. The partnership with Poq has proven extremely valuable in a very short space of time, andCAREERS AT POQ
Poq Perks. Quarterly team events. Team drinks every Friday. If you work late, we buy you dinner and have it delivered to the office. Organic fruit, coffee, tea and snacks provided throughout the week. Bike to work scheme. Energise yourself with a selection of breakfast options each morning. APP COMMERCE & POQ'S APP PLATFORM App commerce (noun) Retail transactions that take place on a native mobile app. Just like ecommerce and mcommerce before it, app commerce has evolved out of an entirely new channel being created by innovations in technology.EVENTS | POQ
Events. Come and meet the team, and the brands who are making app commerce bigger than ecommerce. POQ CLIENTS SUCCESS STORIES & CASE STUDIES Winners. choose Poq. The revenue run-rate of the Missguided shopping app went from zero to £30 million within just four months of the app launch. The partnership with Poq has proven extremely valuable in a very short space of time, and the app now makes up 13% of our onlinerevenue.
FAQS: HOW APPLE'S APP TRACKING CHANGES WILL IMPACT YOUR The Identifier for Advertisers (IDFA) is a unique random identifier assigned to a user’s Apple iOS mobile device. Each IDFA contains no personal identifying information, or ‘PII’. The identifier is used by advertisers to track data so they are able to deliver customized advertising, as well as measure the effectiveness of their advertising campaigns across mobile apps and sites. MISSGUIDED APP CASE STUDY The Missguided app uses native check-out which allows the user to check-out via one single screen, decreasing the chances of basket abandonment. To smooth-line the check-out process further, the app was the first app on the Poq platform to offer Apple Pay. Retailers using Apple Pay see customers completing orders 58% faster when they use it. APPCOMMERCE VIRTUAL FESTIVAL 2020 600+ Attendees · 40+ Global Speakers · 30+ Sessions. The festival brought together the global retail community for 3 days of insights, learnings and networking as well as connecting leaders and their teams to the very best technology partners and experts in mobile & retail. We explored the latest industry insights, best practices andKEYNOTE SPEAKER
Martin is the author of the bestselling book, 100 Practical Ways to Improve Customer Experience. As keynote speaker, he will draw on his 37 years experience in multichannel retail operations from Harrods, Burberry and Ted Baker to give insights about; leveraging technology to become truly customer-centric, evolving the store to deliver the experience customers expect and building customer CONTENT IN YOUR APP • POQ DOCUMENTATION Content in your app. The content context contains all the screens your customer encounters as content. This includes banners, visual stories, look books, images, the onboarding experience and written information about your brand. The content you add into your app is what makes it a rich experience for your customer. APP COMMERCE COMPANY Richard Spencer. Group VP of IT & Ecommerce, Belk. The revenue run-rate of the Missguided shopping app went from zero to $40million within just four months of the app launch. The partnership with Poq has proven extremely valuable in a very short space of time, andCAREERS AT POQ
Poq Perks. Quarterly team events. Team drinks every Friday. If you work late, we buy you dinner and have it delivered to the office. Organic fruit, coffee, tea and snacks provided throughout the week. Bike to work scheme. Energise yourself with a selection of breakfast options each morning. APP COMMERCE & POQ'S APP PLATFORM App commerce (noun) Retail transactions that take place on a native mobile app. Just like ecommerce and mcommerce before it, app commerce has evolved out of an entirely new channel being created by innovations in technology.EVENTS | POQ
Events. Come and meet the team, and the brands who are making app commerce bigger than ecommerce. POQ CLIENTS SUCCESS STORIES & CASE STUDIES Winners. choose Poq. The revenue run-rate of the Missguided shopping app went from zero to £30 million within just four months of the app launch. The partnership with Poq has proven extremely valuable in a very short space of time, and the app now makes up 13% of our onlinerevenue.
FAQS: HOW APPLE'S APP TRACKING CHANGES WILL IMPACT YOUR The Identifier for Advertisers (IDFA) is a unique random identifier assigned to a user’s Apple iOS mobile device. Each IDFA contains no personal identifying information, or ‘PII’. The identifier is used by advertisers to track data so they are able to deliver customized advertising, as well as measure the effectiveness of their advertising campaigns across mobile apps and sites. MISSGUIDED APP CASE STUDY The Missguided app uses native check-out which allows the user to check-out via one single screen, decreasing the chances of basket abandonment. To smooth-line the check-out process further, the app was the first app on the Poq platform to offer Apple Pay. Retailers using Apple Pay see customers completing orders 58% faster when they use it. APPCOMMERCE VIRTUAL FESTIVAL 2020 600+ Attendees · 40+ Global Speakers · 30+ Sessions. The festival brought together the global retail community for 3 days of insights, learnings and networking as well as connecting leaders and their teams to the very best technology partners and experts in mobile & retail. We explored the latest industry insights, best practices andKEYNOTE SPEAKER
Martin is the author of the bestselling book, 100 Practical Ways to Improve Customer Experience. As keynote speaker, he will draw on his 37 years experience in multichannel retail operations from Harrods, Burberry and Ted Baker to give insights about; leveraging technology to become truly customer-centric, evolving the store to deliver the experience customers expect and building customer CONTENT IN YOUR APP • POQ DOCUMENTATION Content in your app. The content context contains all the screens your customer encounters as content. This includes banners, visual stories, look books, images, the onboarding experience and written information about your brand. The content you add into your app is what makes it a rich experience for your customer. POQ CLIENTS SUCCESS STORIES & CASE STUDIES Winners. choose Poq. The revenue run-rate of the Missguided shopping app went from zero to £30 million within just four months of the app launch. The partnership with Poq has proven extremely valuable in a very short space of time, and the app now makes up 13% of our onlinerevenue.
APP COMMERCE PLATFORM DRIVING MOBILE ECOMMERCE Take your app to the next level with the Poq platform – a developer-inspired, atomised version of the front end and back end of the app. Whether through our flexible data structure, Software Developer Kit (SDK), or API extensions, you can take control –customising,
CONTACT POQ
Contact Poq if you've got questions about app commerce, mobile ecommerce apps, or just want to say hi, we'd love to hear from you. Get in touch with us now! APPCOMMERCE VIRTUAL FESTIVAL 2020 600+ Attendees · 40+ Global Speakers · 30+ Sessions. The festival brought together the global retail community for 3 days of insights, learnings and networking as well as connecting leaders and their teams to the very best technology partners and experts in mobile & retail. We explored the latest industry insights, best practices and APP COMMERCE INSIGHTS App Commerce Sets New Cyber Weekend Records. Poq’s new flash guide to the Black Friday and Cyber Monday sales reveals record-breaking time spent in-app and transaction volumes, confirming mobile as the channel for retail growth into 2021. Read more. APP & MOBILE COMMERCE NEWS App commerce grows alongside mobile commerce – Q3 2018 on the Poq platform. Q3 has seen another successful month for clients on the Poq platform and with mobile commerce (mcommerce) predicted to overtake ecommerce this peak trading we’ve seen app commerce taking a larger slice of both the ecommerce and mcommerce pies.PRIVACY - POQ
Scope of this privacy policy. This privacy policy applies only to the actions of Poq Studio Ltd and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to socialmedia websites.
APPS FUEL THE BIGGEST BLACK FRIDAY EVER Research has found that nearly 40% of total holiday spend is conducted in the four weeks before Black Friday and as many as 45% of people planned to start shopping before November. Despite sales spreading out across the holiday period, we found that Black Friday app revenue was 5.7x higher than the average day in Q3. DO YOU NEED AN APP WHEN YOU HAVE A MOBILE SITE? 85.7% of mobile time is spent in app and only 14.3% in browser. There are two key reasons for this. One is usability, whereby interactions are quick and responsive and the other one is familiarity, whereby navigation options and interactions are familiar. You can do most of these in web, but they will always feel clunky and perform far worse 3 BEAUTY COMMUNITY SITES GETTING IT RIGHT ONLINE MakeupAlley. This is one of the oldest beauty communities online, launched in 1999 – practically pre-history in internet years. It’s totally user-generated, built on a base of 2,178,703 user reviews (yes, that’s more than 2 million) of over 130,000 products. That’s a whole lot of information. APP COMMERCE COMPANY Richard Spencer. Group VP of IT & Ecommerce, Belk. The revenue run-rate of the Missguided shopping app went from zero to $40million within just four months of the app launch. The partnership with Poq has proven extremely valuable in a very short space of time, andCAREERS AT POQ
Poq Perks. Quarterly team events. Team drinks every Friday. If you work late, we buy you dinner and have it delivered to the office. Organic fruit, coffee, tea and snacks provided throughout the week. Bike to work scheme. Energise yourself with a selection of breakfast options each morning. APP COMMERCE & POQ'S APP PLATFORM App commerce (noun) Retail transactions that take place on a native mobile app. Just like ecommerce and mcommerce before it, app commerce has evolved out of an entirely new channel being created by innovations in technology.EVENTS | POQ
Events. Come and meet the team, and the brands who are making app commerce bigger than ecommerce. POQ CLIENTS SUCCESS STORIES & CASE STUDIES Winners. choose Poq. The revenue run-rate of the Missguided shopping app went from zero to £30 million within just four months of the app launch. The partnership with Poq has proven extremely valuable in a very short space of time, and the app now makes up 13% of our onlinerevenue.
FAQS: HOW APPLE'S APP TRACKING CHANGES WILL IMPACT YOUR The Identifier for Advertisers (IDFA) is a unique random identifier assigned to a user’s Apple iOS mobile device. Each IDFA contains no personal identifying information, or ‘PII’. The identifier is used by advertisers to track data so they are able to deliver customized advertising, as well as measure the effectiveness of their advertising campaigns across mobile apps and sites. MISSGUIDED APP CASE STUDY The Missguided app uses native check-out which allows the user to check-out via one single screen, decreasing the chances of basket abandonment. To smooth-line the check-out process further, the app was the first app on the Poq platform to offer Apple Pay. Retailers using Apple Pay see customers completing orders 58% faster when they use it. APPCOMMERCE VIRTUAL FESTIVAL 2020 600+ Attendees · 40+ Global Speakers · 30+ Sessions. The festival brought together the global retail community for 3 days of insights, learnings and networking as well as connecting leaders and their teams to the very best technology partners and experts in mobile & retail. We explored the latest industry insights, best practices andKEYNOTE SPEAKER
Martin is the author of the bestselling book, 100 Practical Ways to Improve Customer Experience. As keynote speaker, he will draw on his 37 years experience in multichannel retail operations from Harrods, Burberry and Ted Baker to give insights about; leveraging technology to become truly customer-centric, evolving the store to deliver the experience customers expect and building customer CONTENT IN YOUR APP • POQ DOCUMENTATION Content in your app. The content context contains all the screens your customer encounters as content. This includes banners, visual stories, look books, images, the onboarding experience and written information about your brand. The content you add into your app is what makes it a rich experience for your customer. APP COMMERCE COMPANY Richard Spencer. Group VP of IT & Ecommerce, Belk. The revenue run-rate of the Missguided shopping app went from zero to $40million within just four months of the app launch. The partnership with Poq has proven extremely valuable in a very short space of time, andCAREERS AT POQ
Poq Perks. Quarterly team events. Team drinks every Friday. If you work late, we buy you dinner and have it delivered to the office. Organic fruit, coffee, tea and snacks provided throughout the week. Bike to work scheme. Energise yourself with a selection of breakfast options each morning. APP COMMERCE & POQ'S APP PLATFORM App commerce (noun) Retail transactions that take place on a native mobile app. Just like ecommerce and mcommerce before it, app commerce has evolved out of an entirely new channel being created by innovations in technology.EVENTS | POQ
Events. Come and meet the team, and the brands who are making app commerce bigger than ecommerce. POQ CLIENTS SUCCESS STORIES & CASE STUDIES Winners. choose Poq. The revenue run-rate of the Missguided shopping app went from zero to £30 million within just four months of the app launch. The partnership with Poq has proven extremely valuable in a very short space of time, and the app now makes up 13% of our onlinerevenue.
FAQS: HOW APPLE'S APP TRACKING CHANGES WILL IMPACT YOUR The Identifier for Advertisers (IDFA) is a unique random identifier assigned to a user’s Apple iOS mobile device. Each IDFA contains no personal identifying information, or ‘PII’. The identifier is used by advertisers to track data so they are able to deliver customized advertising, as well as measure the effectiveness of their advertising campaigns across mobile apps and sites. MISSGUIDED APP CASE STUDY The Missguided app uses native check-out which allows the user to check-out via one single screen, decreasing the chances of basket abandonment. To smooth-line the check-out process further, the app was the first app on the Poq platform to offer Apple Pay. Retailers using Apple Pay see customers completing orders 58% faster when they use it. APPCOMMERCE VIRTUAL FESTIVAL 2020 600+ Attendees · 40+ Global Speakers · 30+ Sessions. The festival brought together the global retail community for 3 days of insights, learnings and networking as well as connecting leaders and their teams to the very best technology partners and experts in mobile & retail. We explored the latest industry insights, best practices andKEYNOTE SPEAKER
Martin is the author of the bestselling book, 100 Practical Ways to Improve Customer Experience. As keynote speaker, he will draw on his 37 years experience in multichannel retail operations from Harrods, Burberry and Ted Baker to give insights about; leveraging technology to become truly customer-centric, evolving the store to deliver the experience customers expect and building customer CONTENT IN YOUR APP • POQ DOCUMENTATION Content in your app. The content context contains all the screens your customer encounters as content. This includes banners, visual stories, look books, images, the onboarding experience and written information about your brand. The content you add into your app is what makes it a rich experience for your customer. POQ CLIENTS SUCCESS STORIES & CASE STUDIES Winners. choose Poq. The revenue run-rate of the Missguided shopping app went from zero to £30 million within just four months of the app launch. The partnership with Poq has proven extremely valuable in a very short space of time, and the app now makes up 13% of our onlinerevenue.
APP COMMERCE PLATFORM DRIVING MOBILE ECOMMERCE Take your app to the next level with the Poq platform – a developer-inspired, atomised version of the front end and back end of the app. Whether through our flexible data structure, Software Developer Kit (SDK), or API extensions, you can take control –customising,
CONTACT POQ
Contact Poq if you've got questions about app commerce, mobile ecommerce apps, or just want to say hi, we'd love to hear from you. Get in touch with us now! APPCOMMERCE VIRTUAL FESTIVAL 2020 600+ Attendees · 40+ Global Speakers · 30+ Sessions. The festival brought together the global retail community for 3 days of insights, learnings and networking as well as connecting leaders and their teams to the very best technology partners and experts in mobile & retail. We explored the latest industry insights, best practices and APP COMMERCE INSIGHTS App Commerce Sets New Cyber Weekend Records. Poq’s new flash guide to the Black Friday and Cyber Monday sales reveals record-breaking time spent in-app and transaction volumes, confirming mobile as the channel for retail growth into 2021. Read more. APP & MOBILE COMMERCE NEWS App commerce grows alongside mobile commerce – Q3 2018 on the Poq platform. Q3 has seen another successful month for clients on the Poq platform and with mobile commerce (mcommerce) predicted to overtake ecommerce this peak trading we’ve seen app commerce taking a larger slice of both the ecommerce and mcommerce pies.PRIVACY - POQ
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APPS FUEL THE BIGGEST BLACK FRIDAY EVER Research has found that nearly 40% of total holiday spend is conducted in the four weeks before Black Friday and as many as 45% of people planned to start shopping before November. Despite sales spreading out across the holiday period, we found that Black Friday app revenue was 5.7x higher than the average day in Q3. DO YOU NEED AN APP WHEN YOU HAVE A MOBILE SITE? 85.7% of mobile time is spent in app and only 14.3% in browser. There are two key reasons for this. One is usability, whereby interactions are quick and responsive and the other one is familiarity, whereby navigation options and interactions are familiar. You can do most of these in web, but they will always feel clunky and perform far worse 3 BEAUTY COMMUNITY SITES GETTING IT RIGHT ONLINE MakeupAlley. This is one of the oldest beauty communities online, launched in 1999 – practically pre-history in internet years. It’s totally user-generated, built on a base of 2,178,703 user reviews (yes, that’s more than 2 million) of over 130,000 products. That’s a whole lot of information. Toggle navigation Poq* App Commerce
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THE APP COMMERCE COMPANY PROVIDE THE BEST SHOPPING EXPERIENCE ON MOBILE. Captivate your customers. Provide the best shopping experience on mobile. Welcome to the world of app commerce.Find out more
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We can't be naive enough to think that customers only buy from one brand. So, the app gives us the chance, along with our social and email channels, to really stand out and reinforce the messages that we've got out there._
SIMON LILLY
Head of Digital, Neal's Yard Remedies_
The revenue run-rate of the Missguided shopping app went from zero to 30 million within just four months of the app launch. The partnership with Poq has proven extremely valuable in a very short space of time, and the app now makes up 13% of our online revenue._
NITIN PASSI
Founder and CEO, Missguided_
We identified that having an app was the missing piece in our digital puzzle in our ambition to be the UK’s best known digital value retailer. We decided to partner with Poq, because of their unrivalled experience in retail._
CHRIS CHALMERS
Marketing & Digital Director, Studio Retail Ltd_
We launched our first Poq app in June 2017 and since then our Belk apps have outperformed our planned expectations. Mobile apps are our best channel for growth and improved sales conversion. App penetration of overall revenue has doubled since working with Poq - experiencing a 100% year on year growth._
RICHARD SPENCER
Group VP of IT & Ecommerce, Belk_
We can't be naive enough to think that customers only buy from one brand. So, the app gives us the chance, along with our social and email channels, to really stand out and reinforce the messages that we've got out there._
SIMON LILLY
Head of Digital, Neal's Yard Remedies_
The revenue run-rate of the Missguided shopping app went from zero to 30 million within just four months of the app launch. The partnership with Poq has proven extremely valuable in a very short space of time, and the app now makes up 13% of our online revenue._
NITIN PASSI
Founder and CEO, MissguidedNext* 1
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More success stories MAKING APP COMMERCE BIGGER THAN ECOMMERCE * of time spent on mobile devices is spent in apps * more engagement through shopping apps than mobile web * higher spend in apps per month than mobile web users * growth within the shopping app categoryFind out more
WHY APP COMMERCE
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BUILD BETTER RELATIONSHIPS With an app, customers carry your brand with them wherever they go. Stay connected through push notifications, in-app messaging and realtime offers
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KNOW YOUR CUSTOMERS
See how your customers use and shop on your app. Put that data to work, improving your connections and building joyful shoppingexperiences
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KEEP IT PERSONAL
Let your customers find the shopping experience that suits them. Give them amazing content and features to build love and loyalty*
WELCOME YOUR SUPER USERS Apps create your most loyal customers, Super Users. They share, they recommend and they spend more with your brand. Give your loyal shoppers the best and most personalised experience through app.*
MAKE IT YOURS
Stand out from your competitors with your fully-branded, content-rich, complete shopping experience. Give your customers the best of your brand, and let them access it everywhere*
EXTEND, CUSTOMISE AND TRANSFORM YOUR APP Use our SDK and API extensions to control the look and feel of your app, add components and invent new features POQ IS A STRONG PERFORMER IN THE FORRESTER WAVE™: MOBILE COMMERCE AND ENGAGEMENT PLATFORMS Poq is “a SaaS app commerce platform for large retailers to build retail apps. Poq keeps its clients current by delivering a true SaaSservice”
APP COMMERCE INSIGHTSBlog
Dec 21, 2020
COMMERCE, CROWDS AND THE FUTURE OF THE STORE Following the holiday sales period, retailers and analysts go on to report colossal surges in sales – and these figures are typically accompanied by media footage of mad-dash chaos, as consumers crash like waves through the doors and aisles of stores and malls in search of a bargain.Read moreBlogReports
Dec 10, 2020
APP COMMERCE SETS NEW CYBER WEEKEND RECORDS Poq’s new flash guide to the Black Friday and Cyber Monday sales reveals record-breaking time spent in-app and transaction volumes, confirming mobile as the channel for retail growth into 2021.Read moreBlogReports
Dec 10, 2020
WINNING IN ‘THE NEW NORMAL’ Poq’s recent report examines the impact of last few months on consumer shopping habits and highlights the emerging trends that will be key to understanding app behaviour.Read more Read more on the blogWORK WITH US!
Increase insight, engagement, conversion and revenue. Decrease costs, risks and implementation time. Streamline integration, reporting and performance.UK
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