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NEWS & PRESS
Get the latest on PlaceIQ news, press, and events. Stay up to date with new partners, product launches, and more.INTELLIGENCE
The Audience Discovery Dashboard is completely free to use for PlaceIQ clients. You’ll be charged a basic CPM by your activation platform. Simply request access to this tool below, or reach out to your account representative to get hands-on access to the data that drives PlaceIQ audiences. The Audience Discovery Dashboard is a self-serviceABOUT PLACEIQ
Each voice at PlaceIQ brings something unique – so if you’re into improv groups, sci-fi book clubs, or racing for the best New York Times mini crossword time – there’s a place (and a Slack channel) for you. Some of our favorite work perks include peer recognition programs, competitive salary and benefits, social events, snacksgalore
HOW BRANDS MUST RETHINK LOCATION DATA FOR A POST-PANDEMIC Most people tend to have at least three separate email addresses and one or two phone numbers, he says, which for ID-based solutions would create five distinct profiles alone. There are some solutions emerging. Some companies, like Neustar and TruOptik, are tapping into their own wealth of location data to define households and reduceambiguity.
LICENSING | PLACEIQ
Licensing. PlaceIQ ingests and processes billions of movement and mapping data points into verified visit data – so you don’t have to. License our best-in-breed location datasets to conduct your own analysis and power decision making.PARTNERS | PLACEIQ
Premier Partners. Being an Oracle Data Cloud Premier Data Provider, we have demonstrated rigorous data collection methodology and show a like-minded approach to data-driven marketing excellence and quality. Experian selected PlaceIQ to provide location intelligence for key initiatives across their marketing division, with a focus on qualityAUDIENCES | PLACEIQ
Ubiquitous access to powerful location-based programmatic audiences. Build innovative, location-intelligent media campaigns with confidence. Easily activate PlaceIQ’s location-based audiences programmatically across major DMPs and DSPs, or reach out to our team of audience experts to learn which segments best support your uniquegoals.
PLACEIQ ACQUIRES SKYHOOK'S GEOSPATIAL INSIGHTS BUSINESS NEW YORK, Feb. 1, 2021 /PRNewswire/ — PlaceIQ Inc., the leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights, today announced it has acquired the Geospatial Insights business line from Skyhook Wireless Inc., the worldwide independent leader in locationtechnology.
PLACEIQ SYNDICATED AUDIENCE HANDBOOK PlaceIQ Audiences Since the places we visit help define who we are, PlaceIQ uses mobile location data to create and segment granular yet scalable audiences for easy activation. LOCATION INTELLIGENCE, YOUR WAY Location Intelligence, expertly delivered. Monitor your business with accurate foot traffic. Integrate location into your data strategy. Leverage real-world audience data. Ten years ago, PlaceIQ invented location intelligence for the marketing and media space. Today, we are the leading data and technology company that helps businesses leverageNEWS & PRESS
Get the latest on PlaceIQ news, press, and events. Stay up to date with new partners, product launches, and more.INTELLIGENCE
The Audience Discovery Dashboard is completely free to use for PlaceIQ clients. You’ll be charged a basic CPM by your activation platform. Simply request access to this tool below, or reach out to your account representative to get hands-on access to the data that drives PlaceIQ audiences. The Audience Discovery Dashboard is a self-serviceABOUT PLACEIQ
Each voice at PlaceIQ brings something unique – so if you’re into improv groups, sci-fi book clubs, or racing for the best New York Times mini crossword time – there’s a place (and a Slack channel) for you. Some of our favorite work perks include peer recognition programs, competitive salary and benefits, social events, snacksgalore
HOW BRANDS MUST RETHINK LOCATION DATA FOR A POST-PANDEMIC Most people tend to have at least three separate email addresses and one or two phone numbers, he says, which for ID-based solutions would create five distinct profiles alone. There are some solutions emerging. Some companies, like Neustar and TruOptik, are tapping into their own wealth of location data to define households and reduceambiguity.
LICENSING | PLACEIQ
Licensing. PlaceIQ ingests and processes billions of movement and mapping data points into verified visit data – so you don’t have to. License our best-in-breed location datasets to conduct your own analysis and power decision making.PARTNERS | PLACEIQ
Premier Partners. Being an Oracle Data Cloud Premier Data Provider, we have demonstrated rigorous data collection methodology and show a like-minded approach to data-driven marketing excellence and quality. Experian selected PlaceIQ to provide location intelligence for key initiatives across their marketing division, with a focus on qualityAUDIENCES | PLACEIQ
Ubiquitous access to powerful location-based programmatic audiences. Build innovative, location-intelligent media campaigns with confidence. Easily activate PlaceIQ’s location-based audiences programmatically across major DMPs and DSPs, or reach out to our team of audience experts to learn which segments best support your uniquegoals.
PLACEIQ ACQUIRES SKYHOOK'S GEOSPATIAL INSIGHTS BUSINESS NEW YORK, Feb. 1, 2021 /PRNewswire/ — PlaceIQ Inc., the leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights, today announced it has acquired the Geospatial Insights business line from Skyhook Wireless Inc., the worldwide independent leader in locationtechnology.
PLACEIQ SYNDICATED AUDIENCE HANDBOOK PlaceIQ Audiences Since the places we visit help define who we are, PlaceIQ uses mobile location data to create and segment granular yet scalable audiences for easy activation.NEWS & PRESS
Get the latest on PlaceIQ news, press, and events. Stay up to date with new partners, product launches, and more.ABOUT PLACEIQ
Each voice at PlaceIQ brings something unique – so if you’re into improv groups, sci-fi book clubs, or racing for the best New York Times mini crossword time – there’s a place (and a Slack channel) for you. Some of our favorite work perks include peer recognition programs, competitive salary and benefits, social events, snacksgalore
BLOG | PLACEIQ
Read our research, insights, and technical deep dives exploring location data and its applications in the market.PARTNERS | PLACEIQ
Premier Partners. Being an Oracle Data Cloud Premier Data Provider, we have demonstrated rigorous data collection methodology and show a like-minded approach to data-driven marketing excellence and quality. Experian selected PlaceIQ to provide location intelligence for key initiatives across their marketing division, with a focus on qualityRESOURCE LIBRARY
The playing field for location intelligence is constantly evolving. Stay ahead of the curve with our library of data-driven content, where we explore the ins-and-outsCASE STUDIES
National CPG Brand. Filippo Berio used PlaceIQ custom audiences to deliver highly targeted ads to visitors of the select Walmart locations that carry Filippo Berio products, minimizing waste and delivering 4.09x lift. View Case Study . LOCATION INTELLIGENCE ENTERS A NEW PHASE Location Intelligence Enters a New Phase. When PlaceIQ was founded over 10 years ago, our initial tagline was “Next Generation Location Intelligence.”. As excited as we were about it, that tagline utterly confused 95% of the people who saw it; they were very much unclear about ‘current gen’ location intelligence, let alone what on earth BIG DATA LEAN ARCHITECTURE Big data has helped us in solving some very sophisticated engineering problems. But in turn, as those who work with complex data know, it also creates architectural challenges. At PlaceIQ, it’s critical that we properly orchestrate the big data technologies that are available in order to maintain, and optimize, the high scale datasetwe
2020 IN HINDSIGHT PT 2: KEY TAKEAWAYS AND 2020 in Hindsight Pt 2: Key takeaways and recommendations. In Part II of our 2020 in Hindsight, we’re sharing the three big themes of success we’ve observed in our data over the last year. As consumers changed their priorities and preferences, brands that followed these rules were set up to win against the competition. CASE STUDY: NATIONAL CPG BRAND SUCCESS. “Filippo Berio began crafting olive oil in 1867, taking care to make products with authenticity, quality, and purity. We are thrilled to see the results of this campaign, using the latest technology, to further our brand awareness and to share our message with consumers that are passionate about food. We are also proud tohave
LOCATION INTELLIGENCE, YOUR WAY Location Intelligence, expertly delivered. Monitor your business with accurate foot traffic. Integrate location into your data strategy. Leverage real-world audience data. Ten years ago, PlaceIQ invented location intelligence for the marketing and media space. Today, we are the leading data and technology company that helps businesses leverageABOUT PLACEIQ
Each voice at PlaceIQ brings something unique – so if you’re into improv groups, sci-fi book clubs, or racing for the best New York Times mini crossword time – there’s a place (and a Slack channel) for you. Some of our favorite work perks include peer recognition programs, competitive salary and benefits, social events, snacksgalore
LICENSING | PLACEIQ
Licensing. PlaceIQ ingests and processes billions of movement and mapping data points into verified visit data – so you don’t have to. License our best-in-breed location datasets to conduct your own analysis and power decision making.RESOURCE LIBRARY
The playing field for location intelligence is constantly evolving. Stay ahead of the curve with our library of data-driven content, where we explore the ins-and-outs ofMEASUREMENT
Join the leading platforms in the industry in selecting the most accurate and actionable measurement data, first brought to market by PlaceIQ. Easily access visitation measurement on your own terms – either through direct data delivery or through existing partnerships, including Google DCM, The Trade Desk, Viant, DataXu, Amobee, andLoopMe.
HOW BRANDS MUST RETHINK LOCATION DATA FOR A POST-PANDEMIC Most people tend to have at least three separate email addresses and one or two phone numbers, he says, which for ID-based solutions would create five distinct profiles alone. There are some solutions emerging. Some companies, like Neustar and TruOptik, are tapping into their own wealth of location data to define households and reduceambiguity.
AUDIENCES | PLACEIQ
Ubiquitous access to powerful location-based programmatic audiences. Build innovative, location-intelligent media campaigns with confidence. Easily activate PlaceIQ’s location-based audiences programmatically across major DMPs and DSPs, or reach out to our team of audience experts to learn which segments best support your uniquegoals.
LOCATION INTELLIGENCE ENTERS A NEW PHASE Location Intelligence Enters a New Phase. When PlaceIQ was founded over 10 years ago, our initial tagline was “Next Generation Location Intelligence.”. As excited as we were about it, that tagline utterly confused 95% of the people who saw it; they were very much unclear about ‘current gen’ location intelligence, let alone what on earth PLACEIQ SYNDICATED AUDIENCE HANDBOOK PlaceIQ Audiences Since the places we visit help define who we are, PlaceIQ uses mobile location data to create and segment granular yet scalable audiences for easy activation.PIQ CARS - PLACEIQ
FUN FACTS DEALERSHIP visitors 4 ISSUE FALL 2014 & DRIVERS CARS OVERVIEW In our latest PIQonomics report, we analyzed the behavior of automobile owners and LOCATION INTELLIGENCE, YOUR WAY Location Intelligence, expertly delivered. Monitor your business with accurate foot traffic. Integrate location into your data strategy. Leverage real-world audience data. Ten years ago, PlaceIQ invented location intelligence for the marketing and media space. Today, we are the leading data and technology company that helps businesses leverageABOUT PLACEIQ
Each voice at PlaceIQ brings something unique – so if you’re into improv groups, sci-fi book clubs, or racing for the best New York Times mini crossword time – there’s a place (and a Slack channel) for you. Some of our favorite work perks include peer recognition programs, competitive salary and benefits, social events, snacksgalore
LICENSING | PLACEIQ
Licensing. PlaceIQ ingests and processes billions of movement and mapping data points into verified visit data – so you don’t have to. License our best-in-breed location datasets to conduct your own analysis and power decision making.RESOURCE LIBRARY
The playing field for location intelligence is constantly evolving. Stay ahead of the curve with our library of data-driven content, where we explore the ins-and-outs ofMEASUREMENT
Join the leading platforms in the industry in selecting the most accurate and actionable measurement data, first brought to market by PlaceIQ. Easily access visitation measurement on your own terms – either through direct data delivery or through existing partnerships, including Google DCM, The Trade Desk, Viant, DataXu, Amobee, andLoopMe.
HOW BRANDS MUST RETHINK LOCATION DATA FOR A POST-PANDEMIC Most people tend to have at least three separate email addresses and one or two phone numbers, he says, which for ID-based solutions would create five distinct profiles alone. There are some solutions emerging. Some companies, like Neustar and TruOptik, are tapping into their own wealth of location data to define households and reduceambiguity.
AUDIENCES | PLACEIQ
Ubiquitous access to powerful location-based programmatic audiences. Build innovative, location-intelligent media campaigns with confidence. Easily activate PlaceIQ’s location-based audiences programmatically across major DMPs and DSPs, or reach out to our team of audience experts to learn which segments best support your uniquegoals.
LOCATION INTELLIGENCE ENTERS A NEW PHASE Location Intelligence Enters a New Phase. When PlaceIQ was founded over 10 years ago, our initial tagline was “Next Generation Location Intelligence.”. As excited as we were about it, that tagline utterly confused 95% of the people who saw it; they were very much unclear about ‘current gen’ location intelligence, let alone what on earth PLACEIQ SYNDICATED AUDIENCE HANDBOOK PlaceIQ Audiences Since the places we visit help define who we are, PlaceIQ uses mobile location data to create and segment granular yet scalable audiences for easy activation.PIQ CARS - PLACEIQ
FUN FACTS DEALERSHIP visitors 4 ISSUE FALL 2014 & DRIVERS CARS OVERVIEW In our latest PIQonomics report, we analyzed the behavior of automobile owners andNEWS & PRESS
Get the latest on PlaceIQ news, press, and events. Stay up to date with new partners, product launches, and more.ABOUT PLACEIQ
Each voice at PlaceIQ brings something unique – so if you’re into improv groups, sci-fi book clubs, or racing for the best New York Times mini crossword time – there’s a place (and a Slack channel) for you. Some of our favorite work perks include peer recognition programs, competitive salary and benefits, social events, snacksgalore
INTELLIGENCE
The Audience Discovery Dashboard is completely free to use for PlaceIQ clients. You’ll be charged a basic CPM by your activation platform. Simply request access to this tool below, or reach out to your account representative to get hands-on access to the data that drives PlaceIQ audiences. The Audience Discovery Dashboard is a self-servicePARTNERS | PLACEIQ
Premier Partners. Being an Oracle Data Cloud Premier Data Provider, we have demonstrated rigorous data collection methodology and show a like-minded approach to data-driven marketing excellence and quality. Experian selected PlaceIQ to provide location intelligence for key initiatives across their marketing division, with a focus on qualityBLOG | PLACEIQ
Read our research, insights, and technical deep dives exploring location data and its applications in the market.CASE STUDIES
National CPG Brand. Filippo Berio used PlaceIQ custom audiences to deliver highly targeted ads to visitors of the select Walmart locations that carry Filippo Berio products, minimizing waste and delivering 4.09x lift. View Case Study . LOCATION INTELLIGENCE ENTERS A NEW PHASE Location Intelligence Enters a New Phase. When PlaceIQ was founded over 10 years ago, our initial tagline was “Next Generation Location Intelligence.”. As excited as we were about it, that tagline utterly confused 95% of the people who saw it; they were very much unclear about ‘current gen’ location intelligence, let alone what on earthPRIVACY | PLACEIQ
Feel free to peruse the rest of the page to understand what kind of data we collect, where it comes from, how it is used, and how we keep it safe. Our goal is to be completely transparent with our processes. If you have any further questions, you can reach out at privacy@placeiq.com. THE LANGUAGE OF LOCATION: THE NUTS AND BOLTS The Language of Location: The Nuts and Bolts. PlaceIQ has built a technology platform that contextualizes a vast amount of location data, in order to draw conclusions about consumer behavior based on physical locations. This process empowers data analysts and marketers to apply location and behavioral-based insights to strategic marketingPIQ CARS - PLACEIQ
FUN FACTS DEALERSHIP visitors 4 ISSUE FALL 2014 & DRIVERS CARS OVERVIEW In our latest PIQonomics report, we analyzed the behavior of automobile owners and LOCATION INTELLIGENCE, YOUR WAY Location Intelligence, expertly delivered. Monitor your business with accurate foot traffic. Integrate location into your data strategy. Leverage real-world audience data. Ten years ago, PlaceIQ invented location intelligence for the marketing and media space. Today, we are the leading data and technology company that helps businesses leverageABOUT PLACEIQ
Each voice at PlaceIQ brings something unique – so if you’re into improv groups, sci-fi book clubs, or racing for the best New York Times mini crossword time – there’s a place (and a Slack channel) for you. Some of our favorite work perks include peer recognition programs, competitive salary and benefits, social events, snacksgalore
NEWS & PRESS
Get the latest on PlaceIQ news, press, and events. Stay up to date with new partners, product launches, and more.INTELLIGENCE
The Audience Discovery Dashboard is completely free to use for PlaceIQ clients. You’ll be charged a basic CPM by your activation platform. Simply request access to this tool below, or reach out to your account representative to get hands-on access to the data that drives PlaceIQ audiences. The Audience Discovery Dashboard is a self-service HOW BRANDS MUST RETHINK LOCATION DATA FOR A POST-PANDEMIC Most people tend to have at least three separate email addresses and one or two phone numbers, he says, which for ID-based solutions would create five distinct profiles alone. There are some solutions emerging. Some companies, like Neustar and TruOptik, are tapping into their own wealth of location data to define households and reduceambiguity.
AUDIENCES | PLACEIQ
Ubiquitous access to powerful location-based programmatic audiences. Build innovative, location-intelligent media campaigns with confidence. Easily activate PlaceIQ’s location-based audiences programmatically across major DMPs and DSPs, or reach out to our team of audience experts to learn which segments best support your uniquegoals.
BLOG | PLACEIQ
Read our research, insights, and technical deep dives exploring location data and its applications in the market.PARTNERS | PLACEIQ
Premier Partners. Being an Oracle Data Cloud Premier Data Provider, we have demonstrated rigorous data collection methodology and show a like-minded approach to data-driven marketing excellence and quality. Experian selected PlaceIQ to provide location intelligence for key initiatives across their marketing division, with a focus on quality PLACEIQ SYNDICATED AUDIENCE HANDBOOK PlaceIQ Audiences Since the places we visit help define who we are, PlaceIQ uses mobile location data to create and segment granular yet scalable audiences for easy activation. HOW TO SOLVE NON-SERIALIZABLE ERRORS WHEN INSTANTIATING This is a one way ticket to non-serializable errors which look like THIS: org.apache.spark.SparkException: Task not serializable. Those instantiated objects just aren’t going to be happy about getting serialized to be sent out to your worker nodes. Looks like we LOCATION INTELLIGENCE, YOUR WAY Location Intelligence, expertly delivered. Monitor your business with accurate foot traffic. Integrate location into your data strategy. Leverage real-world audience data. Ten years ago, PlaceIQ invented location intelligence for the marketing and media space. Today, we are the leading data and technology company that helps businesses leverageABOUT PLACEIQ
Each voice at PlaceIQ brings something unique – so if you’re into improv groups, sci-fi book clubs, or racing for the best New York Times mini crossword time – there’s a place (and a Slack channel) for you. Some of our favorite work perks include peer recognition programs, competitive salary and benefits, social events, snacksgalore
NEWS & PRESS
Get the latest on PlaceIQ news, press, and events. Stay up to date with new partners, product launches, and more.INTELLIGENCE
The Audience Discovery Dashboard is completely free to use for PlaceIQ clients. You’ll be charged a basic CPM by your activation platform. Simply request access to this tool below, or reach out to your account representative to get hands-on access to the data that drives PlaceIQ audiences. The Audience Discovery Dashboard is a self-service HOW BRANDS MUST RETHINK LOCATION DATA FOR A POST-PANDEMIC Most people tend to have at least three separate email addresses and one or two phone numbers, he says, which for ID-based solutions would create five distinct profiles alone. There are some solutions emerging. Some companies, like Neustar and TruOptik, are tapping into their own wealth of location data to define households and reduceambiguity.
AUDIENCES | PLACEIQ
Ubiquitous access to powerful location-based programmatic audiences. Build innovative, location-intelligent media campaigns with confidence. Easily activate PlaceIQ’s location-based audiences programmatically across major DMPs and DSPs, or reach out to our team of audience experts to learn which segments best support your uniquegoals.
BLOG | PLACEIQ
Read our research, insights, and technical deep dives exploring location data and its applications in the market.PARTNERS | PLACEIQ
Premier Partners. Being an Oracle Data Cloud Premier Data Provider, we have demonstrated rigorous data collection methodology and show a like-minded approach to data-driven marketing excellence and quality. Experian selected PlaceIQ to provide location intelligence for key initiatives across their marketing division, with a focus on quality PLACEIQ SYNDICATED AUDIENCE HANDBOOK PlaceIQ Audiences Since the places we visit help define who we are, PlaceIQ uses mobile location data to create and segment granular yet scalable audiences for easy activation. HOW TO SOLVE NON-SERIALIZABLE ERRORS WHEN INSTANTIATING This is a one way ticket to non-serializable errors which look like THIS: org.apache.spark.SparkException: Task not serializable. Those instantiated objects just aren’t going to be happy about getting serialized to be sent out to your worker nodes. Looks like weINTELLIGENCE
The Audience Discovery Dashboard is completely free to use for PlaceIQ clients. You’ll be charged a basic CPM by your activation platform. Simply request access to this tool below, or reach out to your account representative to get hands-on access to the data that drives PlaceIQ audiences. The Audience Discovery Dashboard is a self-serviceNEWS & PRESS
Get the latest on PlaceIQ news, press, and events. Stay up to date with new partners, product launches, and more.LICENSING | PLACEIQ
Licensing. PlaceIQ ingests and processes billions of movement and mapping data points into verified visit data – so you don’t have to. License our best-in-breed location datasets to conduct your own analysis and power decision making.MEASUREMENT
Join the leading platforms in the industry in selecting the most accurate and actionable measurement data, first brought to market by PlaceIQ. Easily access visitation measurement on your own terms – either through direct data delivery or through existing partnerships, including Google DCM, The Trade Desk, Viant, DataXu, Amobee, andLoopMe.
RESOURCE LIBRARY
The playing field for location intelligence is constantly evolving. Stay ahead of the curve with our library of data-driven content, where we explore the ins-and-outsBLOG | PLACEIQ
Read our research, insights, and technical deep dives exploring location data and its applications in the market. BIG DATA LEAN ARCHITECTURE Big data has helped us in solving some very sophisticated engineering problems. But in turn, as those who work with complex data know, it also creates architectural challenges. At PlaceIQ, it’s critical that we properly orchestrate the big data technologies that are available in order to maintain, and optimize, the high scale datasetwe
CASE STUDY: NATIONAL CPG BRAND SUCCESS. “Filippo Berio began crafting olive oil in 1867, taking care to make products with authenticity, quality, and purity. We are thrilled to see the results of this campaign, using the latest technology, to further our brand awareness and to share our message with consumers that are passionate about food. We are also proud tohave
SOCIAL DISTANCE TRACKER The percent change in foot traffic is calculated by comparing the average foot traffic volume over the past 7 days to the 7 days prior. Dining’s decline is partially due to coming off slight spikes on July 3rd, when many opt to eat out rather than wade through another round of dishes prior to the big cookout. Interestingly, that blip didn’t hit the high-water mark set on 6/21. VIEW FROM THE PARK: BRYANT PARK INSIGHTS PIQ partnered with Bryant Park to help location data shine through a normally cloud-covered understanding of park visitors and their real-world behaviors. We use cookies to ensure that we give you the best experience on our website. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy . By closing this banner, scrolling this page, clicking a link or continuing to browse otherwise, you agree to the use of cookies.Allow cookies
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Use Up/Down Arrow keys to increase or decrease volume. LOCATION INTELLIGENCE, EXPERTLY DELIVERED MONITOR YOUR BUSINESS WITH ACCURATE FOOT TRAFFIC INTEGRATE LOCATION INTO YOUR DATA STRATEGY LEVERAGE REAL-WORLD AUDIENCE DATA Ten years ago, PlaceIQ invented location intelligence for the marketing and media space. Today, we are the leading data and technology company that helps businesses leverage location-based insights to connect with and understand audiences.PROUDLY CHOSEN BY:
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INTELLIGENCE DELIVERED Learn how the world’s top brands leverage location intelligence to drive meaningful results.+20%
LIFT IN VISITS
BEAUTY BRAND ZOTOS BRINGS IN THE SALON CLIENTELE. “Working with Media Horizons and PlaceIQ gave us insight to better understand our target audience, how to reach them and grow stronger. Additionally, it increased awareness, in-store foot traffic and sales. The ROI from these campaigns is clear and helps to inform future campaigns to these goals.” READ THE CASE STUDY ➞+4.09X
LIFT IN VISITATION
FILIPPO BERIO BRINGS IN THE FOODIES WITH CUSTOM AUDIENCES. “We are thrilled to see the results of this campaign, using the latest technology, to further our brand awareness and to share our message with consumers that are passionate about food.” READ THE CASE STUDY ➞+23%
FOOT TRAFFIC
OLD NAVY OPTIMIZES HOLIDAY SPEND TO FOOT TRAFFIC. “The PlaceIQ/The Trade Desk integration offered PMG a unique opportunity during the critical Holiday Shopping season that allowed us to gain a real-time understanding of what tactics were drivingcustomers.”
READ THE CASE STUDY ➞+43.1X
OPEN LIFT
SHINOLA AMPLIFIES OOH MESSAGING. “Our approach to increasing store traffic was by marrying data and creative in a unique way in our key markets, by continuing the message beyond OOH, and by surrounding the places our targets frequent. This empowers Shinola to continue to embody our strengths as an innovative brand delivering localized experiences.” READ THE CASE STUDY ➞+146%
IN CAMPAIGN REVENUE
URBAN OUTFITTERS BRINGS THE PARTY (DRESSES) TO THE PARTY PEOPLE WITH BEHAVIORAL TARGETING. “Our goal is to provide better experiences for our audience in this competitive landscape. Our data enriched by PlaceIQ in Braze’s mobile messaging and testing platform has helped with this goal. Effectively communicating with users through this location-specific marketing led to a 146 percent increase in campaign revenue.” READ THE CASE STUDY ➞+20%
LIFT IN VISITS
BEAUTY BRAND ZOTOS BRINGS IN THE SALON CLIENTELE. “Working with Media Horizons and PlaceIQ gave us insight to better understand our target audience, how to reach them and grow stronger. Additionally, it increased awareness, in-store foot traffic and sales. The ROI from these campaigns is clear and helps to inform future campaigns to these goals.” READ THE CASE STUDY ➞+4.09X
LIFT IN VISITATION
FILIPPO BERIO BRINGS IN THE FOODIES WITH CUSTOM AUDIENCES. “We are thrilled to see the results of this campaign, using the latest technology, to further our brand awareness and to share our message with consumers that are passionate about food.” READ THE CASE STUDY ➞VIEW MORE STUDIES
PLACEIQ LEADS THE MARKET IN PRIVACY PlaceIQ’s platform is a privacy-minded solution designed to deliver aggregated insights that enable marketers to make advertising more relevant for consumers, while holding ourselves to the highest standards of consumer respect. PlaceIQ leads the market by offering strong thought leadership on our industry, and driving the evolution of best practices that support consumers’ right of notice, choice and transparency. We have designed our policies and business practices around these important pillars. Read more on our Privacy Policypage.
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