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PLATFORM - PHRASEE
The Phrasee platform brings together artificial intelligence, computational linguistics, and our trademark customer-centricity as the only tool of its kind to generate, optimize, automate, and analyze language in real time. It gets smarter with every send, seamlessly delivering top-performing copy across your digital marketingcampaigns.
DIGITAL MARKETING BLOG Phrasee enters $8.5 Billion Customer Experience (CX) Market with First Technology to Optimize Brand Language in Real-Time. Phrasee announces the appointment of four new members of the leadership team, as demand for AI-Powered Copywriting continues to rise. 15 Apr 2021. Phraseeteam.
PHRASEE
AI AND ROBOTS: WHAT'S THE DIFFERENCE? If AI is the software then robots are the hardware. A robot is a mechanical device that is capable of movement. It is designed to perform a movement/function (or series of movements/functions) automatically, whether simple or complex. But without guidance, it can do nothing. In many cases, this guidance comes in the form of AI. THE HISTORY OF SOCIAL MEDIA: A TIMELINE 2,800,000 BC: Humans first appear on the earth. Somehow, they manage to learn to express themselves and communicate with each other despite a complete lack of memes and emojis. 550 BC: The world’s first postal service is created in Assyria. The phrase “the cheque’s in the mail” is coined. 6 THINGS AI CAN DO, AND 5 THINGS IT CAN'T (YET) via GIPHY. While AI has proven adept indeed at generating amazing optimized short-form marketing copy, it hasn’t always excelled at writing longform creative.Such was the case when software developer Andy Herd unveiled a recurrent neural network he had designed tasked with generating scripts for new episodes of the hit TV show, Friends. PARRY: THE AI CHATBOT FROM 1972 UNIQUE OPENS VS TOTAL OPENS: WHAT’S THE DIFFERENCE, AND One open. One “total open”. Unique opens, on the other hand, are calculated by counting the first time a single subscriber opens an email. All subsequent opens from that subscriber are ignored. – One email. One recipient. One open. One “unique open”. The difference is a subtle but important one. METRICS FOR MEASURING EMAIL MARKETING CAMPAIGN SUCCESS 4) Click rate. via GIPHY. This metric, also known as click-through Rate (CTR), measures the number of people who have opened our email and then clicked on a URL link in the email to view the website of the product/service it directs to. Click rate is very effective when attempting to evaluate the overall effectiveness of the content in anPLATFORM - PHRASEE
The Phrasee platform brings together artificial intelligence, computational linguistics, and our trademark customer-centricity as the only tool of its kind to generate, optimize, automate, and analyze language in real time. It gets smarter with every send, seamlessly delivering top-performing copy across your digital marketingcampaigns.
DIGITAL MARKETING BLOG Phrasee enters $8.5 Billion Customer Experience (CX) Market with First Technology to Optimize Brand Language in Real-Time. Phrasee announces the appointment of four new members of the leadership team, as demand for AI-Powered Copywriting continues to rise. 15 Apr 2021. Phraseeteam.
PHRASEE
AI AND ROBOTS: WHAT'S THE DIFFERENCE? If AI is the software then robots are the hardware. A robot is a mechanical device that is capable of movement. It is designed to perform a movement/function (or series of movements/functions) automatically, whether simple or complex. But without guidance, it can do nothing. In many cases, this guidance comes in the form of AI. THE HISTORY OF SOCIAL MEDIA: A TIMELINE 2,800,000 BC: Humans first appear on the earth. Somehow, they manage to learn to express themselves and communicate with each other despite a complete lack of memes and emojis. 550 BC: The world’s first postal service is created in Assyria. The phrase “the cheque’s in the mail” is coined. 6 THINGS AI CAN DO, AND 5 THINGS IT CAN'T (YET) via GIPHY. While AI has proven adept indeed at generating amazing optimized short-form marketing copy, it hasn’t always excelled at writing longform creative.Such was the case when software developer Andy Herd unveiled a recurrent neural network he had designed tasked with generating scripts for new episodes of the hit TV show, Friends. PARRY: THE AI CHATBOT FROM 1972 UNIQUE OPENS VS TOTAL OPENS: WHAT’S THE DIFFERENCE, AND One open. One “total open”. Unique opens, on the other hand, are calculated by counting the first time a single subscriber opens an email. All subsequent opens from that subscriber are ignored. – One email. One recipient. One open. One “unique open”. The difference is a subtle but important one. METRICS FOR MEASURING EMAIL MARKETING CAMPAIGN SUCCESS 4) Click rate. via GIPHY. This metric, also known as click-through Rate (CTR), measures the number of people who have opened our email and then clicked on a URL link in the email to view the website of the product/service it directs to. Click rate is very effective when attempting to evaluate the overall effectiveness of the content in anPLATFORM - PHRASEE
The Phrasee platform brings together artificial intelligence, computational linguistics, and our trademark customer-centricity as the only tool of its kind to generate, optimize, automate, and analyze language in real time. It gets smarter with every send, seamlessly delivering top-performing copy across your digital marketingcampaigns.
FEATURES - PHRASEE
Enjoy no-hassle integration. with your existing apps and ESP. Say goodbye to the painful and lengthy integration process. Phrasee automates language optimization within email, push notifications, SMS, web, and social media. We integrate with many of the biggest ESPs, rarely require extra work from your IT team, and hold your hand thewhole way.
CHANNELS - PHRASEE
Be everywhere your customers are and connect across digital channels. The Phrasee platform brings together artificial intelligence, computational linguistics, and a spirit of customer-centricity as the only provider of its kind to generate, optimize, automate, and analyzelanguage in
CUSTOMERS - PHRASEE
Phrasee Platform Platform. Products Products. Engage Engage Build campaigns that keep customers coming back; React React When you move, we move just like that. Attract Attract Become a new-customer magnet; Convert Convert Say it better and seal the deal; Channels Channels. Email Email Optimize language for subject lines, in-body copy, andcalls-to-action
DIGITAL MARKETING BLOG Phrasee enters $8.5 Billion Customer Experience (CX) Market with First Technology to Optimize Brand Language in Real-Time. Phrasee announces the appointment of four new members of the leadership team, as demand for AI-Powered Copywriting continues to rise. 15 Apr 2021. Phraseeteam.
PHRASEE
BOOK A DEMO OF OUR BRAND LANGUAGE OPTIMIZATION TOOL Brand Language Optimization sounds intense, we know. But the interface we provide couldn’t be simpler. (It literally has a magic button.) Email subject lines, push notifications, social media posts, and more – just click to generate. With Phrasee, you can: Generate 10 high-performing subject lines in THE MARKETER OF THE FUTURE’S AI HUB Phrasee Platform Platform. Products Products. Engage Engage Build campaigns that keep customers coming back; React React When you move, we move just like that. Attract Attract Become a new-customer magnet; Convert Convert Say it better and seal the deal; Channels Channels. Email Email Optimize language for subject lines, in-body copy, andcalls-to-action
CONTACT US - PHRASEE Want awesome marketing language that get more opens, clicks and conversions? Of course you do. Give us a buzz to find out more. Call us on +44 (0)20 8870 6968, email us on awesome@phrasee.co or if you prefer, fill out our contact form on this page to find out how we canhelp.
CAREERS - PHRASEE
On February 23rd, 2015, Parry Malm, CEO, Neil Yager, PhD, Chief Scientist, and Victoria Peppiatt, CRO, collectively founded Phrasee: the industry-leading technology that’s being used by some of the world’s most respected brands. It all started with a simple idea: the language you use in your marketing is the crux of all yourmarketing efforts.
PHRASEE - AI-POWERED SAAS PLATFORM FOR ENHANCED CUSTOMERPRODUCTCASE STUDIESABOUTAI HUBBLOGBOOK A DEMO Solve your biggest marketing challenges with Phrasee’s unrivaled AI. Automate brand standards and sound uniquely you, no matter the channel. Create a personal, connected customer journey that drives lifetime customer value. Smash your metrics and score points with thePLATFORM - PHRASEE
The Phrasee platform brings together artificial intelligence, computational linguistics, and our trademark customer-centricity as the only tool of its kind to generate, optimize, automate, and analyze language in real time. It gets smarter with every send, seamlessly delivering top-performing copy across your digital marketingcampaigns.
DIGITAL MARKETING BLOG Phrasee enters $8.5 Billion Customer Experience (CX) Market with First Technology to Optimize Brand Language in Real-Time. Phrasee announces the appointment of four new members of the leadership team, as demand for AI-Powered Copywriting continues to rise. 15 Apr 2021. Phraseeteam.
PHRASEE
THE HISTORY OF SOCIAL MEDIA: A TIMELINE 2,800,000 BC: Humans first appear on the earth. Somehow, they manage to learn to express themselves and communicate with each other despite a complete lack of memes and emojis. 550 BC: The world’s first postal service is created in Assyria. The phrase “the cheque’s in the mail” is coined. AI AND ROBOTS: WHAT'S THE DIFFERENCE? If AI is the software then robots are the hardware. A robot is a mechanical device that is capable of movement. It is designed to perform a movement/function (or series of movements/functions) automatically, whether simple or complex. But without guidance, it can do nothing. In many cases, this guidance comes in the form of AI. 6 THINGS AI CAN DO, AND 5 THINGS IT CAN'T (YET) via GIPHY. While AI has proven adept indeed at generating amazing optimized short-form marketing copy, it hasn’t always excelled at writing longform creative.Such was the case when software developer Andy Herd unveiled a recurrent neural network he had designed tasked with generating scripts for new episodes of the hit TV show, Friends. PARRY: THE AI CHATBOT FROM 1972 UNIQUE OPENS VS TOTAL OPENS: WHAT’S THE DIFFERENCE, AND One open. One “total open”. Unique opens, on the other hand, are calculated by counting the first time a single subscriber opens an email. All subsequent opens from that subscriber are ignored. – One email. One recipient. One open. One “unique open”. The difference is a subtle but important one. METRICS FOR MEASURING EMAIL MARKETING CAMPAIGN SUCCESS 4) Click rate. via GIPHY. This metric, also known as click-through Rate (CTR), measures the number of people who have opened our email and then clicked on a URL link in the email to view the website of the product/service it directs to. Click rate is very effective when attempting to evaluate the overall effectiveness of the content in anPLATFORM - PHRASEE
The Phrasee platform brings together artificial intelligence, computational linguistics, and our trademark customer-centricity as the only tool of its kind to generate, optimize, automate, and analyze language in real time. It gets smarter with every send, seamlessly delivering top-performing copy across your digital marketingcampaigns.
DIGITAL MARKETING BLOG Phrasee enters $8.5 Billion Customer Experience (CX) Market with First Technology to Optimize Brand Language in Real-Time. Phrasee announces the appointment of four new members of the leadership team, as demand for AI-Powered Copywriting continues to rise. 15 Apr 2021. Phraseeteam.
PHRASEE
THE HISTORY OF SOCIAL MEDIA: A TIMELINE 2,800,000 BC: Humans first appear on the earth. Somehow, they manage to learn to express themselves and communicate with each other despite a complete lack of memes and emojis. 550 BC: The world’s first postal service is created in Assyria. The phrase “the cheque’s in the mail” is coined. AI AND ROBOTS: WHAT'S THE DIFFERENCE? If AI is the software then robots are the hardware. A robot is a mechanical device that is capable of movement. It is designed to perform a movement/function (or series of movements/functions) automatically, whether simple or complex. But without guidance, it can do nothing. In many cases, this guidance comes in the form of AI. 6 THINGS AI CAN DO, AND 5 THINGS IT CAN'T (YET) via GIPHY. While AI has proven adept indeed at generating amazing optimized short-form marketing copy, it hasn’t always excelled at writing longform creative.Such was the case when software developer Andy Herd unveiled a recurrent neural network he had designed tasked with generating scripts for new episodes of the hit TV show, Friends. PARRY: THE AI CHATBOT FROM 1972 UNIQUE OPENS VS TOTAL OPENS: WHAT’S THE DIFFERENCE, AND One open. One “total open”. Unique opens, on the other hand, are calculated by counting the first time a single subscriber opens an email. All subsequent opens from that subscriber are ignored. – One email. One recipient. One open. One “unique open”. The difference is a subtle but important one. METRICS FOR MEASURING EMAIL MARKETING CAMPAIGN SUCCESS 4) Click rate. via GIPHY. This metric, also known as click-through Rate (CTR), measures the number of people who have opened our email and then clicked on a URL link in the email to view the website of the product/service it directs to. Click rate is very effective when attempting to evaluate the overall effectiveness of the content in anPLATFORM - PHRASEE
The Phrasee platform brings together artificial intelligence, computational linguistics, and our trademark customer-centricity as the only tool of its kind to generate, optimize, automate, and analyze language in real time. It gets smarter with every send, seamlessly delivering top-performing copy across your digital marketingcampaigns.
FEATURES - PHRASEE
Enjoy no-hassle integration. with your existing apps and ESP. Say goodbye to the painful and lengthy integration process. Phrasee automates language optimization within email, push notifications, SMS, web, and social media. We integrate with many of the biggest ESPs, rarely require extra work from your IT team, and hold your hand thewhole way.
CHANNELS - PHRASEE
Be everywhere your customers are and connect across digital channels. The Phrasee platform brings together artificial intelligence, computational linguistics, and a spirit of customer-centricity as the only provider of its kind to generate, optimize, automate, and analyzelanguage in
CUSTOMERS - PHRASEE
Phrasee Platform Platform. Products Products. Engage Engage Build campaigns that keep customers coming back; React React When you move, we move just like that. Attract Attract Become a new-customer magnet; Convert Convert Say it better and seal the deal; Channels Channels. Email Email Optimize language for subject lines, in-body copy, andcalls-to-action
PHRASEE
DIGITAL MARKETING BLOG Phrasee enters $8.5 Billion Customer Experience (CX) Market with First Technology to Optimize Brand Language in Real-Time. Phrasee announces the appointment of four new members of the leadership team, as demand for AI-Powered Copywriting continues to rise. 15 Apr 2021. Phraseeteam.
BOOK A DEMO OF OUR BRAND LANGUAGE OPTIMIZATION TOOL Brand Language Optimization sounds intense, we know. But the interface we provide couldn’t be simpler. (It literally has a magic button.) Email subject lines, push notifications, social media posts, and more – just click to generate. With Phrasee, you can: Generate 10 high-performing subject lines in THE MARKETER OF THE FUTURE’S AI HUB Phrasee Platform Platform. Products Products. Engage Engage Build campaigns that keep customers coming back; React React When you move, we move just like that. Attract Attract Become a new-customer magnet; Convert Convert Say it better and seal the deal; Channels Channels. Email Email Optimize language for subject lines, in-body copy, andcalls-to-action
CONTACT US - PHRASEE Want awesome marketing language that get more opens, clicks and conversions? Of course you do. Give us a buzz to find out more. Call us on +44 (0)20 8870 6968, email us on awesome@phrasee.co or if you prefer, fill out our contact form on this page to find out how we canhelp.
THE SCIENCE BEHIND SPLIT TESTING The fact that split testing is an effective way to improve a brand’s email subject line performance is indisputable. In fact, it is the only reliable, scientific method ofPHRASEE
* _Platform_ Platform * _Products_ Products* _Engage_ Engage
_Build campaigns that keep customers coming back_* _React_ React
_When you move, we move… just like that. _* _Attract_ Attract
_Become a new-customer magnet_* _Convert_ Convert
_Say it better and seal the deal_ * _Channels_ Channels* _Email_ Email
_Optimize language for subject lines, in-body copy, andcalls-to-action _
* _Push_ Push
_Generate more clicks with optimized language_* _Web_ Web
_Convert more customers and boost revenue _* _SMS_ SMS
_Drive engagement with new and existing customers_* _Social_ Social
_Boost your ad performance and revenue_ * _Enterprise features_ Enterprise features * _Language generation_ Language generation _On brand, on target, on demand._ * _Experimentation_ Experimentation _AI that writes better than you._ * _Language optimization_ Language optimization _Smarter with every send._ * _Automation_ Automation _Do more with less._ * _Integration_ Integration _Enjoy no-hassle integration with your existing apps and ESP._ * _Insights_ Insights _Knowing your customers just got easier._ * _Customers_ Customers * _Partners_ Partners* _About_ About
* _Meet the team_ Meet the team* _Careers_ Careers
* _Resources_ Resources* _Learn_ Learn
* _AI learning hub_ AI learning hub _For the marketer of the future._ * _The Language Effect_ The Language Effect* _Blog_ Blog
* _Attend_ Attend
* _Webinars & events_ Webinars & events* _Tools_ Tools
* _Opportunity cost calculator_ Opportunity cost calculator * _Book a demo_ Book a demoSAY IT BETTER.
PHRASEE BRINGS YOU OPTIMIZED BRAND LANGUAGE THAT TURNS CLICKS INTOLOYAL CUSTOMERS.
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See Phrasee in actionPhrasee Infographic
REVOLUTIONIZE YOUR CUSTOMER EXPERIENCE WITH BRAND LANGUAGEOPTIMIZATION.
It sounds fancy (because it is), but the math is simple. Your brand, plus Phrasee’s real-time language optimization, equals increased engagement across the entire customer journey. It all happens on our effortless – borderline magical – platform that helps you deliver the right message, at the right time, to the right people, in yourunique brand voice.
FEATURES
SOLVE YOUR BIGGEST MARKETING CHALLENGES WITH PHRASEE’S UNRIVALED AI.* megaphone
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Automate brand standards and sound uniquely you, no matter thechannel.
* speech
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Create a personal, connected customer journey that drives lifetimecustomer value.
* graph
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Smash your metrics and score points with the boss.* cash
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Do more with less – without sacrificing ROI. HOW CAN PHRASEE HELP TRANSFORM YOUR MARKETING?*
CUSTOMER ACQUISITION BECOME A NEW-CUSTOMERMAGNET
Reduce customer acquisition costs while increasing brand awareness and social following. With high-performing brand language made personal and relevant to your target audience, new customers can’t help but dive into the top of your marketing funnel.*
Let's fill the funnel*
INCREASE ENGAGEMENT
BUILD CAMPAIGNS THAT KEEP CUSTOMERS COMING BACK Boost love for your brand – along with revenue. You’ll see open rates and click-through rates soar when you amp up your digital marketing with AI-generated language that’s proven to engage your target audience across email, push notifications, and SMS.*
More conversions please*
REAL-TIME OPTIMIZATION THE RIGHT MESSAGE AT THE RIGHT TIME Reach customers in real time with personalized messages triggered by customer activity. Whether your customer has abandoned a shopping cart, racked up rewards, or needs your latest hot trends report, Phrasee helps you nimbly respond to each customer’s journey withyour brand.
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I’m ready to optimize*
IMPROVE PERFORMANCE
SAY IT BETTER AND SEAL THE DEAL Bounce rate begone! Create a conversion-friendly environment with optimized language that makes this critical moment of the customer journey feel more personal, fluid, and connected. (Cha-ching!).*
Boost my metrics
BECOME A NEW-CUSTOMERMAGNET
Reduce customer acquisition costs while increasing brand awareness and social following. With high-performing brand language made personal and relevant to your target audience, new customers can’t help but dive into the top of your marketing funnel.*
Let's fill the funnel GLOBAL BRANDS SAY IT BETTER WITH PHRASEEPrevious
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WE’LL LET OUR CUSTOMERS DO THE TALKING HOW WALGREENS IS USING PHRASEE TO BOOST VACCINATION RATES The COVID-19 vaccine rollout has made customer communication all the more critical. That’s why Walgreens uses brand language optimization to boost customer engagement, driving increased vaccination rates. Sometimes great marketing really can save lives.*
Read the story
HOW EBAY BUILT LONG-TERM CUSTOMER RELATIONSHIPS In 2016, the e-commerce giant had stagnant engagement and a brand voice that wasn’t coming through. With Phrasee’s help, eBay’s seen a 42.3% uplift in click rate and results that go far beyond ROI.*
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HOW DIXONS CARPHONE ACCELERATED ITS DIGITAL STRATEGY Dixons Carphone brought Phrasee in to achieve some quick wins and, boy, did we deliver. Of course, when you’re a multinational retailer operating nearly 1,000 stores in eight countries, even a quick win means a whole lot of new revenue.*
Read the story
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TURN CLICKS INTO LOYAL CUSTOMERS*
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* _Convert_ Convert
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Having trouble coming up with 10 subject lines? It’s tough, isn’t it? Writing 10 diverse subject lines for every campaign that are optimized to maximum ROI based on past data – it’s enough to make your head spin! Would you like us to generate some for you? If so, just click one ofthe choices below.
Or you can go back and try to write a few more.*
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* _Platform_ Platform * _Products_ Products* _Engage_ Engage
_Build campaigns that keep customers coming back_* _React_ React
_When you move, we move… just like that. _* _Attract_ Attract
_Become a new-customer magnet_* _Convert_ Convert
_Say it better and seal the deal_ * _Channels_ Channels* _Email_ Email
_Optimize language for subject lines, in-body copy, andcalls-to-action _
* _Push_ Push
_Generate more clicks with optimized language_* _Web_ Web
_Convert more customers and boost revenue _* _SMS_ SMS
_Drive engagement with new and existing customers_* _Social_ Social
_Boost your ad performance and revenue_ * _Enterprise features_ Enterprise features * _Language generation_ Language generation _On brand, on target, on demand._ * _Experimentation_ Experimentation _AI that writes better than you._ * _Language optimization_ Language optimization _Smarter with every send._ * _Automation_ Automation _Do more with less._ * _Integration_ Integration _Enjoy no-hassle integration with your existing apps and ESP._ * _Insights_ Insights _Knowing your customers just got easier._ * _Customers_ Customers * _Partners_ Partners* _About_ About
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