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OPTIMY: LOGICIEL DE GESTION D'ACTIVITÉS RSE POUR …TRANSLATE THISPAGE
Optimy est un logiciel de gestion RSE qui simplifie la gestion de toutes les activités d'une fondation d'entreprise, sans tâche chronophage. +2200 utilisateurs amplifient déjà leur impact socialavec Optimy!
10 TYPES OF FOUNDATIONS Did you know there are many types of foundations and each of them is set up to support different purposes? Give this article a read to find out ten of the many types of foundations. Arts foundation. Community Foundation. Corporate Foundation. Grantmaking Foundation. Private Family Foundation. Public Foundation. 5 BIGGEST CSR MYTHS DEBUNKED Here they are: 1. There is no ROI on CSR. The social business must generate profit and maintain growth performance. It is essential that the organisation offers equally competitive solutions, pay your bills on time, and keep growing. But such growth can 9 INSPIRING QUOTES ABOUT MAKING AN IMPACT Fame is easy to acquire; impact is much more difficult. ― Hans Rosling. Ego gets you inches but it doesn’t get you impact. ― Cameron Sinclair. It’s amazing what doors can open if you reach out to people with a smile, friendly attitude, and a desire to make a positive impact. ― Richard Branson. There’s no greater gift thanthinking
CELEBRITY ENDORSEMENT: WHAT ARE THE RISKS? Companies, indeed, have to be ready to manage some potential risks: first, endorsers are people and people can make mistakes and unfortunately, the mistakes of endorsers are played out in front of the public. That’s why endorsement contracts came to an end between McDonald’s and Kobe Bryant, Kate Moss and Chanel, and H&M andBurberry, Tiger
CSR, WHAT IS THE IMPACT ON CONSUMERS? CSR remains closely correlated with brand reputation. With 93% of global citizens saying they will have a more positive image of that company, 90% are more likely to trust the company and 88% to be more loyal. When customers have the choice to choose between two similarly priced products, 90% will switch to the brand with the better CSRperception.
OPTIMY: CSR-MANAGEMENT-SOFTWARE FÜR …TRANSLATE THIS PAGE Optimy bietet Unternehmensstiftungen eine einfache Software, um alle CSR-Aktivitäten an einem Ort zu verwalten. Schließen Sie sich über 2200 Nutzern an, die ihre soziale Wirkung mit 7 SPONSORSHIP EPIC FAILS Have you ever seen sponsorship epic fails? If not, here is a list of 7 epic fail sponsorship that will entertain you for a while. Some you may just laugh at and some may make you want to watch out what sort of sponsorship deals you are going to be making – for future reference. OPTIMY: SOFTWARE DI GESTIONE DELLE ATTIVITÀ DI RSI PER …TRANSLATETHIS PAGE
Optimy fornisce alle fondazioni aziendali un software semplice per gestire tutte le operazioni di RSI in un unico posto. Unisciti agli oltre 2200 utenti che amplificano il loro impatto sociale con piùtempo e dati.
OPTIMY: CSR MANAGEMENT SOFTWARE FOR CORPORATE FOUNDATIONSPRICINGCORPORATE GRANTSCORPORATE AWARDSCORPORATE VOLUNTEERINGCORPORATE DONATIONS Strategic and operational alignment. The Optimy platform is flexible and personalized — ensuring that your strategic initiatives, operational workflows, and branding are embedded into all of your corporate giving activities. Trusted by leading organizations across the world. The Optimy Solution really makes our management process somuch easier!
OPTIMY: LOGICIEL DE GESTION D'ACTIVITÉS RSE POUR …TRANSLATE THISPAGE
Optimy est un logiciel de gestion RSE qui simplifie la gestion de toutes les activités d'une fondation d'entreprise, sans tâche chronophage. +2200 utilisateurs amplifient déjà leur impact socialavec Optimy!
10 TYPES OF FOUNDATIONS Did you know there are many types of foundations and each of them is set up to support different purposes? Give this article a read to find out ten of the many types of foundations. Arts foundation. Community Foundation. Corporate Foundation. Grantmaking Foundation. Private Family Foundation. Public Foundation. 5 BIGGEST CSR MYTHS DEBUNKED Here they are: 1. There is no ROI on CSR. The social business must generate profit and maintain growth performance. It is essential that the organisation offers equally competitive solutions, pay your bills on time, and keep growing. But such growth can 9 INSPIRING QUOTES ABOUT MAKING AN IMPACT Fame is easy to acquire; impact is much more difficult. ― Hans Rosling. Ego gets you inches but it doesn’t get you impact. ― Cameron Sinclair. It’s amazing what doors can open if you reach out to people with a smile, friendly attitude, and a desire to make a positive impact. ― Richard Branson. There’s no greater gift thanthinking
CELEBRITY ENDORSEMENT: WHAT ARE THE RISKS? Companies, indeed, have to be ready to manage some potential risks: first, endorsers are people and people can make mistakes and unfortunately, the mistakes of endorsers are played out in front of the public. That’s why endorsement contracts came to an end between McDonald’s and Kobe Bryant, Kate Moss and Chanel, and H&M andBurberry, Tiger
CSR, WHAT IS THE IMPACT ON CONSUMERS? CSR remains closely correlated with brand reputation. With 93% of global citizens saying they will have a more positive image of that company, 90% are more likely to trust the company and 88% to be more loyal. When customers have the choice to choose between two similarly priced products, 90% will switch to the brand with the better CSRperception.
OPTIMY: CSR-MANAGEMENT-SOFTWARE FÜR …TRANSLATE THIS PAGE Optimy bietet Unternehmensstiftungen eine einfache Software, um alle CSR-Aktivitäten an einem Ort zu verwalten. Schließen Sie sich über 2200 Nutzern an, die ihre soziale Wirkung mit 7 SPONSORSHIP EPIC FAILS Have you ever seen sponsorship epic fails? If not, here is a list of 7 epic fail sponsorship that will entertain you for a while. Some you may just laugh at and some may make you want to watch out what sort of sponsorship deals you are going to be making – for future reference. OPTIMY: SOFTWARE DI GESTIONE DELLE ATTIVITÀ DI RSI PER …TRANSLATETHIS PAGE
Optimy fornisce alle fondazioni aziendali un software semplice per gestire tutte le operazioni di RSI in un unico posto. Unisciti agli oltre 2200 utenti che amplificano il loro impatto sociale con piùtempo e dati.
9 INSPIRING QUOTES ABOUT MAKING AN IMPACT Fame is easy to acquire; impact is much more difficult. ― Hans Rosling. Ego gets you inches but it doesn’t get you impact. ― Cameron Sinclair. It’s amazing what doors can open if you reach out to people with a smile, friendly attitude, and a desire to make a positive impact. ― Richard Branson. There’s no greater gift thanthinking
OPTIMY COMMUNITY
A global community & resource hub for modern CSR leaders. This community is an online space for CSR professionals to connect and learn from each other. We aim to produce helpful content, get insights from top experts and build a network of professionals who want to amplify their social impact. CSR DURING THE CORONAVIRUS PANDEMIC CSR during the coronavirus pandemic. In the past few weeks, we have seen the world changing with the impacts of coronavirus. The main one, of course, is related to health: thousands of people have been infected and hospitalised. In this context, the routine of individuals, families, communities and organisations – both publicand private
5 KEY BENEFITS OF CORPORATE VOLUNTEERING PROGRAMS Skill Development. Implementing volunteer programs can be an effective way to help employees develop skills which will, in turn, be beneficial to their job performance. Professionals agree that volunteering is beneficial to developing leadership, communication and problem-solving skills all the while learning to be a team player. THE BENEFITS OF SPONSORSHIP MARKETING The benefits of sponsorship marketing. Sponsorship is a key component to a powerful marketing strategy and it is the fastest growing form of marketing promotions. Unlike marketing your brand in the media, sponsorship is a more affordable option and has less rules and regulations. It will allow you to be more creative about how yourobjectives
7 SPONSORSHIP EPIC FAILS Have you ever seen sponsorship epic fails? If not, here is a list of 7 epic fail sponsorship that will entertain you for a while. Some you may just laugh at and some may make you want to watch out what sort of sponsorship deals you are going to be making – for future reference. 7 ORGANISATIONS WITH INCREDIBLY SUCCESSFUL EVENT Rolex is a long time sponsor of the TED conferences. They have worked together since 2007 in order to boost the reach of the TED conferences alongside the reach of Rolex. Rolex was one of the first to create original branded content for TED conferences through short videos. They were targeted at specific TED Talks on topics related toRolex’s
THE REAL COST OF GRANTS MANAGEMENT SOFTWARE Deciding what kind of grants management software best fits your organization’s needs is no easy task, and it can be an overwhelming and stressful process, especially for first-timers. The hardest part is finding the right balance between what you are spending and the benefits a grants management software can bring to your organization. LIMITS AND RISKS OF SPONSORSHIP Limits and risks of sponsorship – 1st part. August 14, 2013. Sponsorship management. Sponsoring is an excellent way for a brand to increase its visibility on the media. Nevertheless, it can. present some risks and potentially lead to fatal consequences for a company. 1. Sponsor a celebrity. Celebrity sponsorship, for instance asportsman, can
SUSTAINABLE PRACTICES IN THE CLOTHING INDUSTRY Sustainable practices in the clothing industry. July 7, 2015. Social Investment. The increase in the number of global population and changes in the society’s habits excite the need of reasonable and sustainable usage of raw material in production. That’s the reason why more and more clothing companies search for new ways to increase OPTIMY: CSR MANAGEMENT SOFTWARE FOR CORPORATE FOUNDATIONSPRICINGCORPORATE GRANTSCORPORATE AWARDSCORPORATE VOLUNTEERINGCORPORATE DONATIONS Strategic and operational alignment. The Optimy platform is flexible and personalized — ensuring that your strategic initiatives, operational workflows, and branding are embedded into all of your corporate giving activities. Trusted by leading organizations across the world. The Optimy Solution really makes our management process somuch easier!
OPTIMY: LOGICIEL DE GESTION D'ACTIVITÉS RSE POUR …TRANSLATE THISPAGE
Optimy est un logiciel de gestion RSE qui simplifie la gestion de toutes les activités d'une fondation d'entreprise, sans tâche chronophage. +2200 utilisateurs amplifient déjà leur impact socialavec Optimy!
10 TYPES OF FOUNDATIONS Did you know there are many types of foundations and each of them is set up to support different purposes? Give this article a read to find out ten of the many types of foundations. Arts foundation. Community Foundation. Corporate Foundation. Grantmaking Foundation. Private Family Foundation. Public Foundation. 5 BIGGEST CSR MYTHS DEBUNKED Here they are: 1. There is no ROI on CSR. The social business must generate profit and maintain growth performance. It is essential that the organisation offers equally competitive solutions, pay your bills on time, and keep growing. But such growth can 9 INSPIRING QUOTES ABOUT MAKING AN IMPACT Fame is easy to acquire; impact is much more difficult. ― Hans Rosling. Ego gets you inches but it doesn’t get you impact. ― Cameron Sinclair. It’s amazing what doors can open if you reach out to people with a smile, friendly attitude, and a desire to make a positive impact. ― Richard Branson. There’s no greater gift thanthinking
CELEBRITY ENDORSEMENT: WHAT ARE THE RISKS? Companies, indeed, have to be ready to manage some potential risks: first, endorsers are people and people can make mistakes and unfortunately, the mistakes of endorsers are played out in front of the public. That’s why endorsement contracts came to an end between McDonald’s and Kobe Bryant, Kate Moss and Chanel, and H&M andBurberry, Tiger
CSR, WHAT IS THE IMPACT ON CONSUMERS? CSR remains closely correlated with brand reputation. With 93% of global citizens saying they will have a more positive image of that company, 90% are more likely to trust the company and 88% to be more loyal. When customers have the choice to choose between two similarly priced products, 90% will switch to the brand with the better CSRperception.
OPTIMY: CSR-MANAGEMENT-SOFTWARE FÜR …TRANSLATE THIS PAGE Optimy bietet Unternehmensstiftungen eine einfache Software, um alle CSR-Aktivitäten an einem Ort zu verwalten. Schließen Sie sich über 2200 Nutzern an, die ihre soziale Wirkung mit 7 SPONSORSHIP EPIC FAILS Have you ever seen sponsorship epic fails? If not, here is a list of 7 epic fail sponsorship that will entertain you for a while. Some you may just laugh at and some may make you want to watch out what sort of sponsorship deals you are going to be making – for future reference. OPTIMY: SOFTWARE DI GESTIONE DELLE ATTIVITÀ DI RSI PER …TRANSLATETHIS PAGE
Optimy fornisce alle fondazioni aziendali un software semplice per gestire tutte le operazioni di RSI in un unico posto. Unisciti agli oltre 2200 utenti che amplificano il loro impatto sociale con piùtempo e dati.
OPTIMY: CSR MANAGEMENT SOFTWARE FOR CORPORATE FOUNDATIONSPRICINGCORPORATE GRANTSCORPORATE AWARDSCORPORATE VOLUNTEERINGCORPORATE DONATIONS Strategic and operational alignment. The Optimy platform is flexible and personalized — ensuring that your strategic initiatives, operational workflows, and branding are embedded into all of your corporate giving activities. Trusted by leading organizations across the world. The Optimy Solution really makes our management process somuch easier!
OPTIMY: LOGICIEL DE GESTION D'ACTIVITÉS RSE POUR …TRANSLATE THISPAGE
Optimy est un logiciel de gestion RSE qui simplifie la gestion de toutes les activités d'une fondation d'entreprise, sans tâche chronophage. +2200 utilisateurs amplifient déjà leur impact socialavec Optimy!
10 TYPES OF FOUNDATIONS Did you know there are many types of foundations and each of them is set up to support different purposes? Give this article a read to find out ten of the many types of foundations. Arts foundation. Community Foundation. Corporate Foundation. Grantmaking Foundation. Private Family Foundation. Public Foundation. 5 BIGGEST CSR MYTHS DEBUNKED Here they are: 1. There is no ROI on CSR. The social business must generate profit and maintain growth performance. It is essential that the organisation offers equally competitive solutions, pay your bills on time, and keep growing. But such growth can 9 INSPIRING QUOTES ABOUT MAKING AN IMPACT Fame is easy to acquire; impact is much more difficult. ― Hans Rosling. Ego gets you inches but it doesn’t get you impact. ― Cameron Sinclair. It’s amazing what doors can open if you reach out to people with a smile, friendly attitude, and a desire to make a positive impact. ― Richard Branson. There’s no greater gift thanthinking
CELEBRITY ENDORSEMENT: WHAT ARE THE RISKS? Companies, indeed, have to be ready to manage some potential risks: first, endorsers are people and people can make mistakes and unfortunately, the mistakes of endorsers are played out in front of the public. That’s why endorsement contracts came to an end between McDonald’s and Kobe Bryant, Kate Moss and Chanel, and H&M andBurberry, Tiger
CSR, WHAT IS THE IMPACT ON CONSUMERS? CSR remains closely correlated with brand reputation. With 93% of global citizens saying they will have a more positive image of that company, 90% are more likely to trust the company and 88% to be more loyal. When customers have the choice to choose between two similarly priced products, 90% will switch to the brand with the better CSRperception.
OPTIMY: CSR-MANAGEMENT-SOFTWARE FÜR …TRANSLATE THIS PAGE Optimy bietet Unternehmensstiftungen eine einfache Software, um alle CSR-Aktivitäten an einem Ort zu verwalten. Schließen Sie sich über 2200 Nutzern an, die ihre soziale Wirkung mit 7 SPONSORSHIP EPIC FAILS Have you ever seen sponsorship epic fails? If not, here is a list of 7 epic fail sponsorship that will entertain you for a while. Some you may just laugh at and some may make you want to watch out what sort of sponsorship deals you are going to be making – for future reference. OPTIMY: SOFTWARE DI GESTIONE DELLE ATTIVITÀ DI RSI PER …TRANSLATETHIS PAGE
Optimy fornisce alle fondazioni aziendali un software semplice per gestire tutte le operazioni di RSI in un unico posto. Unisciti agli oltre 2200 utenti che amplificano il loro impatto sociale con piùtempo e dati.
9 INSPIRING QUOTES ABOUT MAKING AN IMPACT Fame is easy to acquire; impact is much more difficult. ― Hans Rosling. Ego gets you inches but it doesn’t get you impact. ― Cameron Sinclair. It’s amazing what doors can open if you reach out to people with a smile, friendly attitude, and a desire to make a positive impact. ― Richard Branson. There’s no greater gift thanthinking
OPTIMY COMMUNITY
A global community & resource hub for modern CSR leaders. This community is an online space for CSR professionals to connect and learn from each other. We aim to produce helpful content, get insights from top experts and build a network of professionals who want to amplify their social impact. CSR DURING THE CORONAVIRUS PANDEMIC CSR during the coronavirus pandemic. In the past few weeks, we have seen the world changing with the impacts of coronavirus. The main one, of course, is related to health: thousands of people have been infected and hospitalised. In this context, the routine of individuals, families, communities and organisations – both publicand private
5 KEY BENEFITS OF CORPORATE VOLUNTEERING PROGRAMS Skill Development. Implementing volunteer programs can be an effective way to help employees develop skills which will, in turn, be beneficial to their job performance. Professionals agree that volunteering is beneficial to developing leadership, communication and problem-solving skills all the while learning to be a team player. THE BENEFITS OF SPONSORSHIP MARKETING The benefits of sponsorship marketing. Sponsorship is a key component to a powerful marketing strategy and it is the fastest growing form of marketing promotions. Unlike marketing your brand in the media, sponsorship is a more affordable option and has less rules and regulations. It will allow you to be more creative about how yourobjectives
7 SPONSORSHIP EPIC FAILS Have you ever seen sponsorship epic fails? If not, here is a list of 7 epic fail sponsorship that will entertain you for a while. Some you may just laugh at and some may make you want to watch out what sort of sponsorship deals you are going to be making – for future reference. 7 ORGANISATIONS WITH INCREDIBLY SUCCESSFUL EVENT Rolex is a long time sponsor of the TED conferences. They have worked together since 2007 in order to boost the reach of the TED conferences alongside the reach of Rolex. Rolex was one of the first to create original branded content for TED conferences through short videos. They were targeted at specific TED Talks on topics related toRolex’s
THE REAL COST OF GRANTS MANAGEMENT SOFTWARE Deciding what kind of grants management software best fits your organization’s needs is no easy task, and it can be an overwhelming and stressful process, especially for first-timers. The hardest part is finding the right balance between what you are spending and the benefits a grants management software can bring to your organization. LIMITS AND RISKS OF SPONSORSHIP Limits and risks of sponsorship – 1st part. August 14, 2013. Sponsorship management. Sponsoring is an excellent way for a brand to increase its visibility on the media. Nevertheless, it can. present some risks and potentially lead to fatal consequences for a company. 1. Sponsor a celebrity. Celebrity sponsorship, for instance asportsman, can
SUSTAINABLE PRACTICES IN THE CLOTHING INDUSTRY Sustainable practices in the clothing industry. July 7, 2015. Social Investment. The increase in the number of global population and changes in the society’s habits excite the need of reasonable and sustainable usage of raw material in production. That’s the reason why more and more clothing companies search for new ways to increase OPTIMY: CSR MANAGEMENT SOFTWARE FOR CORPORATE FOUNDATIONSPRICINGCORPORATE GRANTSCORPORATE AWARDSCORPORATE VOLUNTEERINGCORPORATE DONATIONS Strategic and operational alignment. The Optimy platform is flexible and personalized — ensuring that your strategic initiatives, operational workflows, and branding are embedded into all of your corporate giving activities. Trusted by leading organizations across the world. The Optimy Solution really makes our management process somuch easier!
OPTIMY: LOGICIEL DE GESTION D'ACTIVITÉS RSE POUR …TRANSLATE THISPAGE
Optimy est un logiciel de gestion RSE qui simplifie la gestion de toutes les activités d'une fondation d'entreprise, sans tâche chronophage. +2200 utilisateurs amplifient déjà leur impact socialavec Optimy!
10 TYPES OF FOUNDATIONS Did you know there are many types of foundations and each of them is set up to support different purposes? Give this article a read to find out ten of the many types of foundations. Arts foundation. Community Foundation. Corporate Foundation. Grantmaking Foundation. Private Family Foundation. Public Foundation. CSR, WHAT IS THE IMPACT ON CONSUMERS? CSR remains closely correlated with brand reputation. With 93% of global citizens saying they will have a more positive image of that company, 90% are more likely to trust the company and 88% to be more loyal. When customers have the choice to choose between two similarly priced products, 90% will switch to the brand with the better CSRperception.
5 BIGGEST CSR MYTHS DEBUNKED Here they are: 1. There is no ROI on CSR. The social business must generate profit and maintain growth performance. It is essential that the organisation offers equally competitive solutions, pay your bills on time, and keep growing. But such growth can 9 INSPIRING QUOTES ABOUT MAKING AN IMPACT Fame is easy to acquire; impact is much more difficult. ― Hans Rosling. Ego gets you inches but it doesn’t get you impact. ― Cameron Sinclair. It’s amazing what doors can open if you reach out to people with a smile, friendly attitude, and a desire to make a positive impact. ― Richard Branson. There’s no greater gift thanthinking
CELEBRITY ENDORSEMENT: WHAT ARE THE RISKS? Companies, indeed, have to be ready to manage some potential risks: first, endorsers are people and people can make mistakes and unfortunately, the mistakes of endorsers are played out in front of the public. That’s why endorsement contracts came to an end between McDonald’s and Kobe Bryant, Kate Moss and Chanel, and H&M andBurberry, Tiger
OPTIMY: CSR-MANAGEMENT-SOFTWARE FÜR …TRANSLATE THIS PAGE Optimy bietet Unternehmensstiftungen eine einfache Software, um alle CSR-Aktivitäten an einem Ort zu verwalten. Schließen Sie sich über 2200 Nutzern an, die ihre soziale Wirkung mit OPTIMY: SOFTWARE DI GESTIONE DELLE ATTIVITÀ DI RSI PER …TRANSLATETHIS PAGE
Optimy fornisce alle fondazioni aziendali un software semplice per gestire tutte le operazioni di RSI in un unico posto. Unisciti agli oltre 2200 utenti che amplificano il loro impatto sociale con piùtempo e dati.
8 HISTORICAL FACTS ABOUT SPORTS SPONSORSHIP TO AMAZE YOUR Sports make almost $44 billion on sponsorship which is 70% of all sponsorships in total. Result from a research shows that stock price effects caused by sports events’ sponsorship. Even though over $1 billion from the Olympics was made from sponsorship, there are no signs of brands that sponsored the event. OPTIMY: CSR MANAGEMENT SOFTWARE FOR CORPORATE FOUNDATIONSPRICINGCORPORATE GRANTSCORPORATE AWARDSCORPORATE VOLUNTEERINGCORPORATE DONATIONS Strategic and operational alignment. The Optimy platform is flexible and personalized — ensuring that your strategic initiatives, operational workflows, and branding are embedded into all of your corporate giving activities. Trusted by leading organizations across the world. The Optimy Solution really makes our management process somuch easier!
OPTIMY: LOGICIEL DE GESTION D'ACTIVITÉS RSE POUR …TRANSLATE THISPAGE
Optimy est un logiciel de gestion RSE qui simplifie la gestion de toutes les activités d'une fondation d'entreprise, sans tâche chronophage. +2200 utilisateurs amplifient déjà leur impact socialavec Optimy!
10 TYPES OF FOUNDATIONS Did you know there are many types of foundations and each of them is set up to support different purposes? Give this article a read to find out ten of the many types of foundations. Arts foundation. Community Foundation. Corporate Foundation. Grantmaking Foundation. Private Family Foundation. Public Foundation. CSR, WHAT IS THE IMPACT ON CONSUMERS? CSR remains closely correlated with brand reputation. With 93% of global citizens saying they will have a more positive image of that company, 90% are more likely to trust the company and 88% to be more loyal. When customers have the choice to choose between two similarly priced products, 90% will switch to the brand with the better CSRperception.
5 BIGGEST CSR MYTHS DEBUNKED Here they are: 1. There is no ROI on CSR. The social business must generate profit and maintain growth performance. It is essential that the organisation offers equally competitive solutions, pay your bills on time, and keep growing. But such growth can 9 INSPIRING QUOTES ABOUT MAKING AN IMPACT Fame is easy to acquire; impact is much more difficult. ― Hans Rosling. Ego gets you inches but it doesn’t get you impact. ― Cameron Sinclair. It’s amazing what doors can open if you reach out to people with a smile, friendly attitude, and a desire to make a positive impact. ― Richard Branson. There’s no greater gift thanthinking
CELEBRITY ENDORSEMENT: WHAT ARE THE RISKS? Companies, indeed, have to be ready to manage some potential risks: first, endorsers are people and people can make mistakes and unfortunately, the mistakes of endorsers are played out in front of the public. That’s why endorsement contracts came to an end between McDonald’s and Kobe Bryant, Kate Moss and Chanel, and H&M andBurberry, Tiger
OPTIMY: CSR-MANAGEMENT-SOFTWARE FÜR …TRANSLATE THIS PAGE Optimy bietet Unternehmensstiftungen eine einfache Software, um alle CSR-Aktivitäten an einem Ort zu verwalten. Schließen Sie sich über 2200 Nutzern an, die ihre soziale Wirkung mit OPTIMY: SOFTWARE DI GESTIONE DELLE ATTIVITÀ DI RSI PER …TRANSLATETHIS PAGE
Optimy fornisce alle fondazioni aziendali un software semplice per gestire tutte le operazioni di RSI in un unico posto. Unisciti agli oltre 2200 utenti che amplificano il loro impatto sociale con piùtempo e dati.
8 HISTORICAL FACTS ABOUT SPORTS SPONSORSHIP TO AMAZE YOUR Sports make almost $44 billion on sponsorship which is 70% of all sponsorships in total. Result from a research shows that stock price effects caused by sports events’ sponsorship. Even though over $1 billion from the Olympics was made from sponsorship, there are no signs of brands that sponsored the event. HOW TO CREATE A SPONSORSHIP REPORT HAVE ALL INFORMATION READY. Before you can have all the information ready, you have to know who your audience is and what information you want them to know after reading it. Take this as an example, if your organisation requires a report on the result of the sponsorship event/campaign that your organisation was sponsoring, you would wantto
OPTIMY COMMUNITY
A global community & resource hub for modern CSR leaders. This community is an online space for CSR professionals to connect and learn from each other. We aim to produce helpful content, get insights from top experts and build a network of professionals who want to amplify their social impact. THE BENEFITS OF SPONSORSHIP MARKETING The benefits of sponsorship marketing. Sponsorship is a key component to a powerful marketing strategy and it is the fastest growing form of marketing promotions. Unlike marketing your brand in the media, sponsorship is a more affordable option and has less rules and regulations. It will allow you to be more creative about how yourobjectives
CSR DURING THE CORONAVIRUS PANDEMIC CSR during the coronavirus pandemic. In the past few weeks, we have seen the world changing with the impacts of coronavirus. The main one, of course, is related to health: thousands of people have been infected and hospitalised. In this context, the routine of individuals, families, communities and organisations – both publicand private
5 KEY BENEFITS OF CORPORATE VOLUNTEERING PROGRAMS Skill Development. Implementing volunteer programs can be an effective way to help employees develop skills which will, in turn, be beneficial to their job performance. Professionals agree that volunteering is beneficial to developing leadership, communication and problem-solving skills all the while learning to be a team player. 7 SPONSORSHIP EPIC FAILS Have you ever seen sponsorship epic fails? If not, here is a list of 7 epic fail sponsorship that will entertain you for a while. Some you may just laugh at and some may make you want to watch out what sort of sponsorship deals you are going to be making – for future reference. 7 ORGANISATIONS WITH INCREDIBLY SUCCESSFUL EVENT Rolex is a long time sponsor of the TED conferences. They have worked together since 2007 in order to boost the reach of the TED conferences alongside the reach of Rolex. Rolex was one of the first to create original branded content for TED conferences through short videos. They were targeted at specific TED Talks on topics related toRolex’s
LIMITS AND RISKS OF SPONSORSHIP Limits and risks of sponsorship – 1st part. August 14, 2013. Sponsorship management. Sponsoring is an excellent way for a brand to increase its visibility on the media. Nevertheless, it can. present some risks and potentially lead to fatal consequences for a company. 1. Sponsor a celebrity. Celebrity sponsorship, for instance asportsman, can
THE REAL COST OF GRANTS MANAGEMENT SOFTWARE Deciding what kind of grants management software best fits your organization’s needs is no easy task, and it can be an overwhelming and stressful process, especially for first-timers. The hardest part is finding the right balance between what you are spending and the benefits a grants management software can bring to your organization. SUSTAINABLE PRACTICES IN THE CLOTHING INDUSTRY Sustainable practices in the clothing industry. July 7, 2015. Social Investment. The increase in the number of global population and changes in the society’s habits excite the need of reasonable and sustainable usage of raw material in production. That’s the reason why more and more clothing companies search for new ways to increase OPTIMY: CSR MANAGEMENT SOFTWARE FOR CORPORATE FOUNDATIONSPRICINGCORPORATE GRANTSCORPORATE AWARDSCORPORATE VOLUNTEERINGCORPORATE DONATIONS Strategic and operational alignment. The Optimy platform is flexible and personalized — ensuring that your strategic initiatives, operational workflows, and branding are embedded into all of your corporate giving activities. Trusted by leading organizations across the world. The Optimy Solution really makes our management process somuch easier!
OPTIMY: LOGICIEL DE GESTION D'ACTIVITÉS RSE POUR …TRANSLATE THISPAGE
Optimy est un logiciel de gestion RSE qui simplifie la gestion de toutes les activités d'une fondation d'entreprise, sans tâche chronophage. +2200 utilisateurs amplifient déjà leur impact socialavec Optimy!
10 TYPES OF FOUNDATIONS Did you know there are many types of foundations and each of them is set up to support different purposes? Give this article a read to find out ten of the many types of foundations. Arts foundation. Community Foundation. Corporate Foundation. Grantmaking Foundation. Private Family Foundation. Public Foundation. 9 INSPIRING QUOTES ABOUT MAKING AN IMPACT Fame is easy to acquire; impact is much more difficult. ― Hans Rosling. Ego gets you inches but it doesn’t get you impact. ― Cameron Sinclair. It’s amazing what doors can open if you reach out to people with a smile, friendly attitude, and a desire to make a positive impact. ― Richard Branson. There’s no greater gift thanthinking
CSR, WHAT IS THE IMPACT ON CONSUMERS? CSR remains closely correlated with brand reputation. With 93% of global citizens saying they will have a more positive image of that company, 90% are more likely to trust the company and 88% to be more loyal. When customers have the choice to choose between two similarly priced products, 90% will switch to the brand with the better CSRperception.
CELEBRITY ENDORSEMENT: WHAT ARE THE RISKS? Companies, indeed, have to be ready to manage some potential risks: first, endorsers are people and people can make mistakes and unfortunately, the mistakes of endorsers are played out in front of the public. That’s why endorsement contracts came to an end between McDonald’s and Kobe Bryant, Kate Moss and Chanel, and H&M andBurberry, Tiger
OPTIMY: CSR-MANAGEMENT-SOFTWARE FÜR …TRANSLATE THIS PAGE Optimy bietet Unternehmensstiftungen eine einfache Software, um alle CSR-Aktivitäten an einem Ort zu verwalten. Schließen Sie sich über 2200 Nutzern an, die ihre soziale Wirkung mit LIMITS AND RISKS OF SPONSORSHIP Limits and risks of sponsorship – 1st part. August 14, 2013. Sponsorship management. Sponsoring is an excellent way for a brand to increase its visibility on the media. Nevertheless, it can. present some risks and potentially lead to fatal consequences for a company. 1. Sponsor a celebrity. Celebrity sponsorship, for instance asportsman, can
5 BIGGEST CSR MYTHS DEBUNKED Here they are: 1. There is no ROI on CSR. The social business must generate profit and maintain growth performance. It is essential that the organisation offers equally competitive solutions, pay your bills on time, and keep growing. But such growth can SPONSORSHIP ACTIVATION: WHICH ROLE FOR SOCIAL MEDIA Sponsorship activation: which role for social media? Social media are essential in all communication campaigns. They can also be used to activate sponsorship campaigns, to create a relationship and engage an audience during an event. Another case which can be useful is Emirates, the airline of the United Arab Emirates (UAE) that wasfounded in
OPTIMY: CSR MANAGEMENT SOFTWARE FOR CORPORATE FOUNDATIONSPRICINGCORPORATE GRANTSCORPORATE AWARDSCORPORATE VOLUNTEERINGCORPORATE DONATIONS Strategic and operational alignment. The Optimy platform is flexible and personalized — ensuring that your strategic initiatives, operational workflows, and branding are embedded into all of your corporate giving activities. Trusted by leading organizations across the world. The Optimy Solution really makes our management process somuch easier!
OPTIMY: LOGICIEL DE GESTION D'ACTIVITÉS RSE POUR …TRANSLATE THISPAGE
Optimy est un logiciel de gestion RSE qui simplifie la gestion de toutes les activités d'une fondation d'entreprise, sans tâche chronophage. +2200 utilisateurs amplifient déjà leur impact socialavec Optimy!
10 TYPES OF FOUNDATIONS Did you know there are many types of foundations and each of them is set up to support different purposes? Give this article a read to find out ten of the many types of foundations. Arts foundation. Community Foundation. Corporate Foundation. Grantmaking Foundation. Private Family Foundation. Public Foundation. 9 INSPIRING QUOTES ABOUT MAKING AN IMPACT Fame is easy to acquire; impact is much more difficult. ― Hans Rosling. Ego gets you inches but it doesn’t get you impact. ― Cameron Sinclair. It’s amazing what doors can open if you reach out to people with a smile, friendly attitude, and a desire to make a positive impact. ― Richard Branson. There’s no greater gift thanthinking
CSR, WHAT IS THE IMPACT ON CONSUMERS? CSR remains closely correlated with brand reputation. With 93% of global citizens saying they will have a more positive image of that company, 90% are more likely to trust the company and 88% to be more loyal. When customers have the choice to choose between two similarly priced products, 90% will switch to the brand with the better CSRperception.
CELEBRITY ENDORSEMENT: WHAT ARE THE RISKS? Companies, indeed, have to be ready to manage some potential risks: first, endorsers are people and people can make mistakes and unfortunately, the mistakes of endorsers are played out in front of the public. That’s why endorsement contracts came to an end between McDonald’s and Kobe Bryant, Kate Moss and Chanel, and H&M andBurberry, Tiger
OPTIMY: CSR-MANAGEMENT-SOFTWARE FÜR …TRANSLATE THIS PAGE Optimy bietet Unternehmensstiftungen eine einfache Software, um alle CSR-Aktivitäten an einem Ort zu verwalten. Schließen Sie sich über 2200 Nutzern an, die ihre soziale Wirkung mit LIMITS AND RISKS OF SPONSORSHIP Limits and risks of sponsorship – 1st part. August 14, 2013. Sponsorship management. Sponsoring is an excellent way for a brand to increase its visibility on the media. Nevertheless, it can. present some risks and potentially lead to fatal consequences for a company. 1. Sponsor a celebrity. Celebrity sponsorship, for instance asportsman, can
5 BIGGEST CSR MYTHS DEBUNKED Here they are: 1. There is no ROI on CSR. The social business must generate profit and maintain growth performance. It is essential that the organisation offers equally competitive solutions, pay your bills on time, and keep growing. But such growth can SPONSORSHIP ACTIVATION: WHICH ROLE FOR SOCIAL MEDIA Sponsorship activation: which role for social media? Social media are essential in all communication campaigns. They can also be used to activate sponsorship campaigns, to create a relationship and engage an audience during an event. Another case which can be useful is Emirates, the airline of the United Arab Emirates (UAE) that wasfounded in
OPTIMY COMMUNITY
A global community & resource hub for modern CSR leaders. This community is an online space for CSR professionals to connect and learn from each other. We aim to produce helpful content, get insights from top experts and build a network of professionals who want to amplify their social impact. THE BENEFITS OF SPONSORSHIP MARKETING The benefits of sponsorship marketing. Sponsorship is a key component to a powerful marketing strategy and it is the fastest growing form of marketing promotions. Unlike marketing your brand in the media, sponsorship is a more affordable option and has less rules and regulations. It will allow you to be more creative about how yourobjectives
CSR DURING THE CORONAVIRUS PANDEMIC CSR during the coronavirus pandemic. In the past few weeks, we have seen the world changing with the impacts of coronavirus. The main one, of course, is related to health: thousands of people have been infected and hospitalised. In this context, the routine of individuals, families, communities and organisations – both publicand private
5 KEY BENEFITS OF CORPORATE VOLUNTEERING PROGRAMS Skill Development. Implementing volunteer programs can be an effective way to help employees develop skills which will, in turn, be beneficial to their job performance. Professionals agree that volunteering is beneficial to developing leadership, communication and problem-solving skills all the while learning to be a team player. 10 NONPROFITS THAT USE SOCIAL MEDIA IN AN OUTSTANDING WAY Social media represent one of the best opportunities for nonprofits to present themselves, increase their reputation, and, above all, increase community engagement.However, social media is a very wide and competitive landscape, so nonprofits are required to have a strategy to launch and maintain successful online communications. We have found 10 nonprofits that use social media in an ST. PATRICK'S DAY: HOW TO COMBINE CHARITY AND FUN! Charity ball. Yes, dancing under green lights is twice more fun. Add charity and the joy will be endless in St. Patrick’s Day Charity Ball in Glasgow. Last year, just during one evening, they managed to raise £54,000! With this money they supported 3 main charities: The Polar academy, The Eileen McCallum Trust and The Glasgow HolidayScheme.
OPTIMY: SOFTWARE DI GESTIONE DELLE ATTIVITÀ DI RSI PER …TRANSLATETHIS PAGE
Optimy fornisce alle fondazioni aziendali un software semplice per gestire tutte le operazioni di RSI in un unico posto. Unisciti agli oltre 2200 utenti che amplificano il loro impatto sociale con piùtempo e dati.
7 SPONSORSHIP EPIC FAILS Have you ever seen sponsorship epic fails? If not, here is a list of 7 epic fail sponsorship that will entertain you for a while. Some you may just laugh at and some may make you want to watch out what sort of sponsorship deals you are going to be making – for future reference. SUSTAINABLE PRACTICES IN THE CLOTHING INDUSTRY Sustainable practices in the clothing industry. July 7, 2015. Social Investment. The increase in the number of global population and changes in the society’s habits excite the need of reasonable and sustainable usage of raw material in production. That’s the reason why more and more clothing companies search for new ways to increase SOCIALLY RESPONSIBLE BUSINESS PRACTICES Definition Of Socially Responsible Business Practices. Socially responsible business practices refer to those corporate activities whose main purpose is to benefit individuals, a community or the environment. They include sponsorship, grants, product donation, corporate volunteering, community engagement and so on. The goals of having a social business strategy in place are the following: OPTIMY: CSR MANAGEMENT SOFTWARE FOR CORPORATE FOUNDATIONSPRICINGCORPORATE GRANTSCORPORATE AWARDSCORPORATE VOLUNTEERINGCORPORATE DONATIONS Optimy provides corporate foundations with a simple software to manage all CSR operations in one place. Join 2200+ users who amplify their social impact with more time & data. OPTIMY: LOGICIEL DE GESTION D'ACTIVITÉS RSE POUR …TRANSLATE THISPAGE
Optimy est un logiciel de gestion RSE qui simplifie la gestion de toutes les activités d'une fondation d'entreprise, sans tâche chronophage. +2200 utilisateurs amplifient déjà leur impact socialavec Optimy!
10 TYPES OF FOUNDATIONS Did you know there are many types of foundations and each of them is set up to support different purposes? Give this article a read to find out ten of the many types of foundations. Arts foundation. Community Foundation. Corporate Foundation. Grantmaking Foundation. Private Family Foundation. Public Foundation. 9 INSPIRING QUOTES ABOUT MAKING AN IMPACT Fame is easy to acquire; impact is much more difficult. ― Hans Rosling. Ego gets you inches but it doesn’t get you impact. ― Cameron Sinclair. It’s amazing what doors can open if you reach out to people with a smile, friendly attitude, and a desire to make a positive impact. ― Richard Branson. There’s no greater gift thanthinking
OPTIMY COMMUNITY
A global community & resource hub for modern CSR leaders. This community is an online space for CSR professionals to connect and learn from each other. We aim to produce helpful content, get insights from top experts and build a network of professionals who want to amplify their social impact. 5 BIGGEST CSR MYTHS DEBUNKED Here they are: 1. There is no ROI on CSR. The social business must generate profit and maintain growth performance. It is essential that the organisation offers equally competitive solutions, pay your bills on time, and keep growing. But such growth can OPTIMY: CSR-MANAGEMENT-SOFTWARE FÜR …TRANSLATE THIS PAGE Optimy bietet Unternehmensstiftungen eine einfache Software, um alle CSR-Aktivitäten an einem Ort zu verwalten. Schließen Sie sich über 2200 Nutzern an, die ihre soziale Wirkung mit CELEBRITY ENDORSEMENT: WHAT ARE THE RISKS? Companies, indeed, have to be ready to manage some potential risks: first, endorsers are people and people can make mistakes and unfortunately, the mistakes of endorsers are played out in front of the public. That’s why endorsement contracts came to an end between McDonald’s and Kobe Bryant, Kate Moss and Chanel, and H&M andBurberry, Tiger
CELEBRITY ENDORSEMENT Definition of Celebrity Endorsement. Celebrity Endorsement refers to a marketing strategy whose purpose is to use one or multiple celebrities to advertise a specific product or service. The primary goal, in this case, is to reach a greater audience, represented by the celebrity’sfan base.
SPORT SPONSORSHIP
OPTIMY: CSR MANAGEMENT SOFTWARE FOR CORPORATE FOUNDATIONSPRICINGCORPORATE GRANTSCORPORATE AWARDSCORPORATE VOLUNTEERINGCORPORATE DONATIONS Optimy provides corporate foundations with a simple software to manage all CSR operations in one place. Join 2200+ users who amplify their social impact with more time & data. OPTIMY: LOGICIEL DE GESTION D'ACTIVITÉS RSE POUR …TRANSLATE THISPAGE
Optimy est un logiciel de gestion RSE qui simplifie la gestion de toutes les activités d'une fondation d'entreprise, sans tâche chronophage. +2200 utilisateurs amplifient déjà leur impact socialavec Optimy!
10 TYPES OF FOUNDATIONS Did you know there are many types of foundations and each of them is set up to support different purposes? Give this article a read to find out ten of the many types of foundations. Arts foundation. Community Foundation. Corporate Foundation. Grantmaking Foundation. Private Family Foundation. Public Foundation. 9 INSPIRING QUOTES ABOUT MAKING AN IMPACT Fame is easy to acquire; impact is much more difficult. ― Hans Rosling. Ego gets you inches but it doesn’t get you impact. ― Cameron Sinclair. It’s amazing what doors can open if you reach out to people with a smile, friendly attitude, and a desire to make a positive impact. ― Richard Branson. There’s no greater gift thanthinking
OPTIMY COMMUNITY
A global community & resource hub for modern CSR leaders. This community is an online space for CSR professionals to connect and learn from each other. We aim to produce helpful content, get insights from top experts and build a network of professionals who want to amplify their social impact. 5 BIGGEST CSR MYTHS DEBUNKED Here they are: 1. There is no ROI on CSR. The social business must generate profit and maintain growth performance. It is essential that the organisation offers equally competitive solutions, pay your bills on time, and keep growing. But such growth can OPTIMY: CSR-MANAGEMENT-SOFTWARE FÜR …TRANSLATE THIS PAGE Optimy bietet Unternehmensstiftungen eine einfache Software, um alle CSR-Aktivitäten an einem Ort zu verwalten. Schließen Sie sich über 2200 Nutzern an, die ihre soziale Wirkung mit CELEBRITY ENDORSEMENT: WHAT ARE THE RISKS? Companies, indeed, have to be ready to manage some potential risks: first, endorsers are people and people can make mistakes and unfortunately, the mistakes of endorsers are played out in front of the public. That’s why endorsement contracts came to an end between McDonald’s and Kobe Bryant, Kate Moss and Chanel, and H&M andBurberry, Tiger
CELEBRITY ENDORSEMENT Definition of Celebrity Endorsement. Celebrity Endorsement refers to a marketing strategy whose purpose is to use one or multiple celebrities to advertise a specific product or service. The primary goal, in this case, is to reach a greater audience, represented by the celebrity’sfan base.
SPORT SPONSORSHIP
RESOURCES | ABOUT US Resources | About us - Optimy. Optimy People Sneak peek inside Optimy. Our awesome, young and international team is the foundation of our success. With a start-up mindset and a drive for results, we all work towards one common objective: Making an impact on CSR, WHAT IS THE IMPACT ON CONSUMERS? CSR remains closely correlated with brand reputation. With 93% of global citizens saying they will have a more positive image of that company, 90% are more likely to trust the company and 88% to be more loyal. When customers have the choice to choose between two similarly priced products, 90% will switch to the brand with the better CSRperception.
CELEBRITY ENDORSEMENT: WHAT ARE THE RISKS? Companies, indeed, have to be ready to manage some potential risks: first, endorsers are people and people can make mistakes and unfortunately, the mistakes of endorsers are played out in front of the public. That’s why endorsement contracts came to an end between McDonald’s and Kobe Bryant, Kate Moss and Chanel, and H&M andBurberry, Tiger
THE 5 BIGGEST CHALLENGES OF CORPORATE VOLUNTEERING #1 – Matching the right volunteer to the perfect project. According to Andrea Gamson, CEO and Co-Founder of _SocialStarters, an organization that aims to mobilize corporate workforces to share business skills with social entrepreneurs, many employees don’t use them all the volunteering hours their management grants them.“A topic that often comes up is not feeling like they’ve got the 6 ORGANISATIONS THAT HAVE VOLUNTEER PROGRAMS TO MAKE THE Global Volunteering International (GVI) has existed since 1998. This organisation has run multiple award-winning conservation and community development programs worldwide. GVI’s goals range from gender equality to fighting against diseases and sustainable environment. More than 25,000 people have volunteered for GVI in nearly 20 years. OPTIMY: SOFTWARE DI GESTIONE DELLE ATTIVITÀ DI RSI PER …TRANSLATETHIS PAGE
Optimy fornisce alle fondazioni aziendali un software semplice per gestire tutte le operazioni di RSI in un unico posto. Unisciti agli oltre 2200 utenti che amplificano il loro impatto sociale con piùtempo e dati.
SPONSORSHIP ACTIVATION: WHICH ROLE FOR SOCIAL MEDIA Sponsorship activation: which role for social media? Social media are essential in all communication campaigns. They can also be used to activate sponsorship campaigns, to create a relationship and engage an audience during an event. Another case which can be useful is Emirates, the airline of the United Arab Emirates (UAE) that wasfounded in
CORPORATE ENVIRONMENTAL RESPONSIBILITY Corporate Environmental Responsibility. Corporate Environmental Responsibility concerns the environmental aspects of Corporate Social Responsibility (CSR).It is commonly defined as is the way in which organizations can incorporate environmental issues into their operations in order to eliminate waste and emissions, maximize the efficiency and productivity of its resources and minimizeCAUSE PROMOTION
Cause promotion refers to a broad variety of ethical and social activities. Mostly, it describes a scenario where a for-profit company raises awareness on a specific cause or support fundraising, by allocation corporate resources, either cash or in-kind contribution. It can also occur that management urges its employees or customers totake part.
COMMUNITY VOLUNTEERING Community Volunteering is the way in which a group of individuals from a community partake in social, charitable and environmental activities on a voluntary basis. Volunteering clearly doesn’t involve any remuneration. Its nature and essence, in fact, relates to the human need of helping others and advocate social causes. OPTIMY: CSR MANAGEMENT SOFTWARE FOR CORPORATE FOUNDATIONSPRICINGCORPORATE GRANTSCORPORATE AWARDSCORPORATE VOLUNTEERINGCORPORATE DONATIONS Strategic and operational alignment. The Optimy platform is flexible and personalized — ensuring that your strategic initiatives, operational workflows, and branding are embedded into all of your corporate giving activities. Trusted by leading organizations across the world. The Optimy Solution really makes our management process somuch easier!
OPTIMY: LOGICIEL DE GESTION D'ACTIVITÉS RSE POUR …TRANSLATE THISPAGE
Optimy est un logiciel de gestion RSE qui simplifie la gestion de toutes les activités d'une fondation d'entreprise, sans tâche chronophage. +2200 utilisateurs amplifient déjà leur impact socialavec Optimy!
10 TYPES OF FOUNDATIONS Did you know there are many types of foundations and each of them is set up to support different purposes? Give this article a read to find out ten of the many types of foundations. Arts foundation. Community Foundation. Corporate Foundation. Grantmaking Foundation. Private Family Foundation. Public Foundation. 9 INSPIRING QUOTES ABOUT MAKING AN IMPACT Fame is easy to acquire; impact is much more difficult. ― Hans Rosling. Ego gets you inches but it doesn’t get you impact. ― Cameron Sinclair. It’s amazing what doors can open if you reach out to people with a smile, friendly attitude, and a desire to make a positive impact. ― Richard Branson. There’s no greater gift thanthinking
CELEBRITY ENDORSEMENT: WHAT ARE THE RISKS? Companies, indeed, have to be ready to manage some potential risks: first, endorsers are people and people can make mistakes and unfortunately, the mistakes of endorsers are played out in front of the public. That’s why endorsement contracts came to an end between McDonald’s and Kobe Bryant, Kate Moss and Chanel, and H&M andBurberry, Tiger
CSR, WHAT IS THE IMPACT ON CONSUMERS? CSR remains closely correlated with brand reputation. With 93% of global citizens saying they will have a more positive image of that company, 90% are more likely to trust the company and 88% to be more loyal. When customers have the choice to choose between two similarly priced products, 90% will switch to the brand with the better CSRperception.
5 BIGGEST CSR MYTHS DEBUNKED Here they are: 1. There is no ROI on CSR. The social business must generate profit and maintain growth performance. It is essential that the organisation offers equally competitive solutions, pay your bills on time, and keep growing. But such growth can OPTIMY: CSR-MANAGEMENT-SOFTWARE FÜR …TRANSLATE THIS PAGE Optimy bietet Unternehmensstiftungen eine einfache Software, um alle CSR-Aktivitäten an einem Ort zu verwalten. Schließen Sie sich über 2200 Nutzern an, die ihre soziale Wirkung mit LIMITS AND RISKS OF SPONSORSHIP Limits and risks of sponsorship – 1st part. August 14, 2013. Sponsorship management. Sponsoring is an excellent way for a brand to increase its visibility on the media. Nevertheless, it can. present some risks and potentially lead to fatal consequences for a company. 1. Sponsor a celebrity. Celebrity sponsorship, for instance asportsman, can
SPONSORSHIP ACTIVATION: WHICH ROLE FOR SOCIAL MEDIA Sponsorship activation: which role for social media? Social media are essential in all communication campaigns. They can also be used to activate sponsorship campaigns, to create a relationship and engage an audience during an event. Another case which can be useful is Emirates, the airline of the United Arab Emirates (UAE) that wasfounded in
OPTIMY: CSR MANAGEMENT SOFTWARE FOR CORPORATE FOUNDATIONSPRICINGCORPORATE GRANTSCORPORATE AWARDSCORPORATE VOLUNTEERINGCORPORATE DONATIONS Strategic and operational alignment. The Optimy platform is flexible and personalized — ensuring that your strategic initiatives, operational workflows, and branding are embedded into all of your corporate giving activities. Trusted by leading organizations across the world. The Optimy Solution really makes our management process somuch easier!
OPTIMY: LOGICIEL DE GESTION D'ACTIVITÉS RSE POUR …TRANSLATE THISPAGE
Optimy est un logiciel de gestion RSE qui simplifie la gestion de toutes les activités d'une fondation d'entreprise, sans tâche chronophage. +2200 utilisateurs amplifient déjà leur impact socialavec Optimy!
10 TYPES OF FOUNDATIONS Did you know there are many types of foundations and each of them is set up to support different purposes? Give this article a read to find out ten of the many types of foundations. Arts foundation. Community Foundation. Corporate Foundation. Grantmaking Foundation. Private Family Foundation. Public Foundation. 9 INSPIRING QUOTES ABOUT MAKING AN IMPACT Fame is easy to acquire; impact is much more difficult. ― Hans Rosling. Ego gets you inches but it doesn’t get you impact. ― Cameron Sinclair. It’s amazing what doors can open if you reach out to people with a smile, friendly attitude, and a desire to make a positive impact. ― Richard Branson. There’s no greater gift thanthinking
CELEBRITY ENDORSEMENT: WHAT ARE THE RISKS? Companies, indeed, have to be ready to manage some potential risks: first, endorsers are people and people can make mistakes and unfortunately, the mistakes of endorsers are played out in front of the public. That’s why endorsement contracts came to an end between McDonald’s and Kobe Bryant, Kate Moss and Chanel, and H&M andBurberry, Tiger
CSR, WHAT IS THE IMPACT ON CONSUMERS? CSR remains closely correlated with brand reputation. With 93% of global citizens saying they will have a more positive image of that company, 90% are more likely to trust the company and 88% to be more loyal. When customers have the choice to choose between two similarly priced products, 90% will switch to the brand with the better CSRperception.
5 BIGGEST CSR MYTHS DEBUNKED Here they are: 1. There is no ROI on CSR. The social business must generate profit and maintain growth performance. It is essential that the organisation offers equally competitive solutions, pay your bills on time, and keep growing. But such growth can OPTIMY: CSR-MANAGEMENT-SOFTWARE FÜR …TRANSLATE THIS PAGE Optimy bietet Unternehmensstiftungen eine einfache Software, um alle CSR-Aktivitäten an einem Ort zu verwalten. Schließen Sie sich über 2200 Nutzern an, die ihre soziale Wirkung mit LIMITS AND RISKS OF SPONSORSHIP Limits and risks of sponsorship – 1st part. August 14, 2013. Sponsorship management. Sponsoring is an excellent way for a brand to increase its visibility on the media. Nevertheless, it can. present some risks and potentially lead to fatal consequences for a company. 1. Sponsor a celebrity. Celebrity sponsorship, for instance asportsman, can
SPONSORSHIP ACTIVATION: WHICH ROLE FOR SOCIAL MEDIA Sponsorship activation: which role for social media? Social media are essential in all communication campaigns. They can also be used to activate sponsorship campaigns, to create a relationship and engage an audience during an event. Another case which can be useful is Emirates, the airline of the United Arab Emirates (UAE) that wasfounded in
9 INSPIRING QUOTES ABOUT MAKING AN IMPACT Fame is easy to acquire; impact is much more difficult. ― Hans Rosling. Ego gets you inches but it doesn’t get you impact. ― Cameron Sinclair. It’s amazing what doors can open if you reach out to people with a smile, friendly attitude, and a desire to make a positive impact. ― Richard Branson. There’s no greater gift thanthinking
OPTIMY COMMUNITY
A global community & resource hub for modern CSR leaders. This community is an online space for CSR professionals to connect and learn from each other. We aim to produce helpful content, get insights from top experts and build a network of professionals who want to amplify their social impact. THE BENEFITS OF SPONSORSHIP MARKETING The benefits of sponsorship marketing. Sponsorship is a key component to a powerful marketing strategy and it is the fastest growing form of marketing promotions. Unlike marketing your brand in the media, sponsorship is a more affordable option and has less rules and regulations. It will allow you to be more creative about how yourobjectives
CSR DURING THE CORONAVIRUS PANDEMIC CSR during the coronavirus pandemic. In the past few weeks, we have seen the world changing with the impacts of coronavirus. The main one, of course, is related to health: thousands of people have been infected and hospitalised. In this context, the routine of individuals, families, communities and organisations – both publicand private
5 KEY BENEFITS OF CORPORATE VOLUNTEERING PROGRAMS Skill Development. Implementing volunteer programs can be an effective way to help employees develop skills which will, in turn, be beneficial to their job performance. Professionals agree that volunteering is beneficial to developing leadership, communication and problem-solving skills all the while learning to be a team player. 10 NONPROFITS THAT USE SOCIAL MEDIA IN AN OUTSTANDING WAY Social media represent one of the best opportunities for nonprofits to present themselves, increase their reputation, and, above all, increase community engagement.However, social media is a very wide and competitive landscape, so nonprofits are required to have a strategy to launch and maintain successful online communications. We have found 10 nonprofits that use social media in an ST. PATRICK'S DAY: HOW TO COMBINE CHARITY AND FUN! Charity ball. Yes, dancing under green lights is twice more fun. Add charity and the joy will be endless in St. Patrick’s Day Charity Ball in Glasgow. Last year, just during one evening, they managed to raise £54,000! With this money they supported 3 main charities: The Polar academy, The Eileen McCallum Trust and The Glasgow HolidayScheme.
7 SPONSORSHIP EPIC FAILS Have you ever seen sponsorship epic fails? If not, here is a list of 7 epic fail sponsorship that will entertain you for a while. Some you may just laugh at and some may make you want to watch out what sort of sponsorship deals you are going to be making – for future reference. SUSTAINABLE PRACTICES IN THE CLOTHING INDUSTRY Sustainable practices in the clothing industry. July 7, 2015. Social Investment. The increase in the number of global population and changes in the society’s habits excite the need of reasonable and sustainable usage of raw material in production. That’s the reason why more and more clothing companies search for new ways to increase SOCIALLY RESPONSIBLE BUSINESS PRACTICES Definition Of Socially Responsible Business Practices. Socially responsible business practices refer to those corporate activities whose main purpose is to benefit individuals, a community or the environment. They include sponsorship, grants, product donation, corporate volunteering, community engagement and so on. The goals of having a social business strategy in place are the following: OPTIMY: CSR MANAGEMENT SOFTWARE FOR CORPORATE FOUNDATIONSPRICINGCORPORATE GRANTSCORPORATE AWARDSCORPORATE VOLUNTEERINGCORPORATE DONATIONS Strategic and operational alignment. The Optimy platform is flexible and personalized — ensuring that your strategic initiatives, operational workflows, and branding are embedded into all of your corporate giving activities. Trusted by leading organizations across the world. The Optimy Solution really makes our management process somuch easier!
OPTIMY: LOGICIEL DE GESTION D'ACTIVITÉS RSE POUR FONDATION Optimy est un logiciel de gestion RSE qui simplifie la gestion de toutes les activités d'une fondation d'entreprise, sans tâche chronophage. +2200 utilisateurs amplifient déjà leur impact socialavec Optimy!
10 TYPES OF FOUNDATIONS Did you know there are many types of foundations and each of them is set up to support different purposes? Give this article a read to find out ten of the many types of foundations. Arts foundation. Community Foundation. Corporate Foundation. Grantmaking Foundation. Private Family Foundation. Public Foundation.OPTIMY COMMUNITY
A global community & resource hub for modern CSR leaders. This community is an online space for CSR professionals to connect and learn from each other. We aim to produce helpful content, get insights from top experts and build a network of professionals who want to amplify their social impact. 5 BIGGEST CSR MYTHS DEBUNKED Here they are: 1. There is no ROI on CSR. The social business must generate profit and maintain growth performance. It is essential that the organisation offers equally competitive solutions, pay your bills on time, and keep growing. But such growth can OPTIMY: CSR-MANAGEMENT-SOFTWARE FÜR UNTERNEHMENSSTIFTUNGEN Optimy bietet Unternehmensstiftungen eine einfache Software, um alle CSR-Aktivitäten an einem Ort zu verwalten. Schließen Sie sich über 2200 Nutzern an, die ihre soziale Wirkung mit CELEBRITY ENDORSEMENT: WHAT ARE THE RISKS? Companies, indeed, have to be ready to manage some potential risks: first, endorsers are people and people can make mistakes and unfortunately, the mistakes of endorsers are played out in front of the public. That’s why endorsement contracts came to an end between McDonald’s and Kobe Bryant, Kate Moss and Chanel, and H&M andBurberry, Tiger
ST. PATRICK'S DAY: HOW TO COMBINE CHARITY AND FUN! Charity ball. Yes, dancing under green lights is twice more fun. Add charity and the joy will be endless in St. Patrick’s Day Charity Ball in Glasgow. Last year, just during one evening, they managed to raise £54,000! With this money they supported 3 main charities: The Polar academy, The Eileen McCallum Trust and The Glasgow HolidayScheme.
CELEBRITY ENDORSEMENT Celebrity Endorsement refers to a marketing strategy whose purpose is to use one or multiple celebrities to advertise a specific product or service. The primary goal, in this case, is to reach a greater audience, represented by the celebrity’s fan base.SPORT SPONSORSHIP
OPTIMY: CSR MANAGEMENT SOFTWARE FOR CORPORATE FOUNDATIONSPRICINGCORPORATE GRANTSCORPORATE AWARDSCORPORATE VOLUNTEERINGCORPORATE DONATIONS Strategic and operational alignment. The Optimy platform is flexible and personalized — ensuring that your strategic initiatives, operational workflows, and branding are embedded into all of your corporate giving activities. Trusted by leading organizations across the world. The Optimy Solution really makes our management process somuch easier!
OPTIMY: LOGICIEL DE GESTION D'ACTIVITÉS RSE POUR FONDATION Optimy est un logiciel de gestion RSE qui simplifie la gestion de toutes les activités d'une fondation d'entreprise, sans tâche chronophage. +2200 utilisateurs amplifient déjà leur impact socialavec Optimy!
10 TYPES OF FOUNDATIONS Did you know there are many types of foundations and each of them is set up to support different purposes? Give this article a read to find out ten of the many types of foundations. Arts foundation. Community Foundation. Corporate Foundation. Grantmaking Foundation. Private Family Foundation. Public Foundation.OPTIMY COMMUNITY
A global community & resource hub for modern CSR leaders. This community is an online space for CSR professionals to connect and learn from each other. We aim to produce helpful content, get insights from top experts and build a network of professionals who want to amplify their social impact. 5 BIGGEST CSR MYTHS DEBUNKED Here they are: 1. There is no ROI on CSR. The social business must generate profit and maintain growth performance. It is essential that the organisation offers equally competitive solutions, pay your bills on time, and keep growing. But such growth can OPTIMY: CSR-MANAGEMENT-SOFTWARE FÜR UNTERNEHMENSSTIFTUNGEN Optimy bietet Unternehmensstiftungen eine einfache Software, um alle CSR-Aktivitäten an einem Ort zu verwalten. Schließen Sie sich über 2200 Nutzern an, die ihre soziale Wirkung mit CELEBRITY ENDORSEMENT: WHAT ARE THE RISKS? Companies, indeed, have to be ready to manage some potential risks: first, endorsers are people and people can make mistakes and unfortunately, the mistakes of endorsers are played out in front of the public. That’s why endorsement contracts came to an end between McDonald’s and Kobe Bryant, Kate Moss and Chanel, and H&M andBurberry, Tiger
ST. PATRICK'S DAY: HOW TO COMBINE CHARITY AND FUN! Charity ball. Yes, dancing under green lights is twice more fun. Add charity and the joy will be endless in St. Patrick’s Day Charity Ball in Glasgow. Last year, just during one evening, they managed to raise £54,000! With this money they supported 3 main charities: The Polar academy, The Eileen McCallum Trust and The Glasgow HolidayScheme.
CELEBRITY ENDORSEMENT Celebrity Endorsement refers to a marketing strategy whose purpose is to use one or multiple celebrities to advertise a specific product or service. The primary goal, in this case, is to reach a greater audience, represented by the celebrity’s fan base.SPORT SPONSORSHIP
RESOURCES | ABOUT US Resources | About us - Optimy. Optimy People Sneak peek inside Optimy. Our awesome, young and international team is the foundation of our success. With a start-up mindset and a drive for results, we all work towards one common objective: Making an impact on 9 INSPIRING QUOTES ABOUT MAKING AN IMPACT Fame is easy to acquire; impact is much more difficult. ― Hans Rosling. Ego gets you inches but it doesn’t get you impact. ― Cameron Sinclair. It’s amazing what doors can open if you reach out to people with a smile, friendly attitude, and a desire to make a positive impact. ― Richard Branson. There’s no greater gift thanthinking
OPTIMY: SOFTWARE DI GESTIONE DELLE ATTIVITÀ DI RSI PER LE Optimy fornisce alle fondazioni aziendali un software semplice per gestire tutte le operazioni di RSI in un unico posto. Unisciti agli oltre 2200 utenti che amplificano il loro impatto sociale con piùtempo e dati.
CSR, WHAT IS THE IMPACT ON CONSUMERS? CSR remains closely correlated with brand reputation. With 93% of global citizens saying they will have a more positive image of that company, 90% are more likely to trust the company and 88% to be more loyal. When customers have the choice to choose between two similarly priced products, 90% will switch to the brand with the better CSRperception.
CELEBRITY ENDORSEMENT: WHAT ARE THE RISKS? Companies, indeed, have to be ready to manage some potential risks: first, endorsers are people and people can make mistakes and unfortunately, the mistakes of endorsers are played out in front of the public. That’s why endorsement contracts came to an end between McDonald’s and Kobe Bryant, Kate Moss and Chanel, and H&M andBurberry, Tiger
CORPORATE ENVIRONMENTAL RESPONSIBILITY Corporate Environmental Responsibility. Corporate Environmental Responsibility concerns the environmental aspects of Corporate Social Responsibility (CSR).It is commonly defined as is the way in which organizations can incorporate environmental issues into their operations in order to eliminate waste and emissions, maximize the efficiency and productivity of its resources and minimize 6 ORGANISATIONS THAT HAVE VOLUNTEER PROGRAMS TO MAKE THE Global Volunteering International (GVI) has existed since 1998. This organisation has run multiple award-winning conservation and community development programs worldwide. GVI’s goals range from gender equality to fighting against diseases and sustainable environment. More than 25,000 people have volunteered for GVI in nearly 20 years.CAUSE PROMOTION
Cause promotion refers to a broad variety of ethical and social activities. Mostly, it describes a scenario where a for-profit company raises awareness on a specific cause or support fundraising, by allocation corporate resources, either cash or in-kind contribution. It can also occur that management urges its employees or customers totake part.
SPONSORSHIP ACTIVATION: WHICH ROLE FOR SOCIAL MEDIA Sponsorship activation: which role for social media? Social media are essential in all communication campaigns. They can also be used to activate sponsorship campaigns, to create a relationship and engage an audience during an event. Another case which can be useful is Emirates, the airline of the United Arab Emirates (UAE) that wasfounded in
COMMUNITY VOLUNTEERING Community Volunteering is the way in which a group of individuals from a community partake in social, charitable and environmental activities on a voluntary basis. Volunteering clearly doesn’t involve any remuneration. Its nature and essence, in fact, relates to the human need of helping others and advocate social causes. THIS WEBSITE USES COOKIES We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of theirservices.
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STRATEGIC AND OPERATIONAL ALIGNMENT The Optimy platform is flexible and personalized — ensuring that your strategic initiatives, operational workflows, and branding are embedded into all of your corporate giving activities. Trusted by leading organizations across the world. The Optimy Solution really makes our management process so mucheasier!
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CREATE BETTER RELATIONSHIPS Achieve better internal collaboration with board members, your team and other key stakeholders. Plus, cultivate better relationships with new and existing communities — all through the Optimy platform. We can communicate with our network in a very efficient way.RENÉ AERTS
Corporate Communications Manager ENGAGE YOUR EMPLOYEES Mission-driven companies that give back to causes that their employees are passionate about increase loyalty, and drive higher motivation, morale, and earnings. Corporate giving brings greater value to your corporation, its employees, and the community. It’s very easy to create teams, team leaders, delegate tasks. PABLO ANDRES DIAZ VENEGAS Admin & Strategy Officer ENJOY THE OPTIMY EXPERIENCE Our CSR platform is leading the way because we focus on the customer experience. With Optimy, you’ll get an affordable solution that goes the extra mile — friendly account managers, fast implementation times, CSR community, custom support, flexible pricing, and a beautiful user interface. Thanks to the Optimy platform we are able to be as efficient as we are today. Well done to the whole team for their hard work!LILEA BOURAKBA
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