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MOCKINGBIRD
Law Firms Survive & Thrive During COVID. As a Premier Google Partner, our agency is held to higher standards when it comes to digital advertising. With access to training and resources from Google, our team explores cutting edge strategies while relying on tried and true to deliver results. Mockingbirds Legal Marketing Services.ABOUT MOCKINGBIRD
About Mockingbird Marketing. Mockingbird is a full-service marketing agency focused solely on the legal industry. We combine our high-level expertise with personalized and responsive service that’s impossible to find anywhere else. Using data-driven solutions, we create, measure and refine all aspects of digital marketing for law firms of any HIGH FUNNEL VS LOW FUNNEL MARKETING: KNOWING YOUR JARGON It depends on your goals. If you are trying to increase traffic to your site and broaden your market then high funnel is probably good for you. If you are just trying to get clients, low funnel is preferable. Of course, the best option is a balance of both. You can’t have a business without brand awareness, but you also can’thave a
MIDWEST SUMMER BOOTCAMP SERIES PACKAGE Boost Your BD Coaching, Online Marketing Approach, and Social Media Presence July 14 – July 28, 2021 . As we navigate our way through this “next” normal, the pandemic will undoubtedly have long-lasting effects on how lawyers practice law and approach clientdevelopment.
THE ROLE OF PRIVACY IN DIGITAL MARKETING IN 2020 Let's Talk. Any Size Firm. Any Practice Area. Any Location. 1) Schedule a consult 2) Tell us about your firm 3) Receive your FREE customized marketing planHUBSPOT FOR LAWYERS
Hubspot for Lawyers. There are a slew of Intake Management Software options available to law firms; many of them customized specifically for lawyers, including Lawmatics, LawRuler, Lexicata, LexisNexis InterAction, and Lawlytics which was acquired by Clio and became Clio Grow. To avoid burying the lead, we’re later going to go into whyLAWYER MARKETING
Advertising. Pay-per-click advertising (PPC) is an essential tool that all law firms should consider. When done right, PPC effectively delivers a constant stream of high-quality leads with a low cost-per-conversion. As search result pages evolve, there’s a continued focus on advertising, and while SEO is still important, PPCis where the true
HOW TO HANDLE 1-STAR REVIEWS THE MOST FREQUENTLY MISSED OPPORTUNITY FOR LAW FIRMS One of the most frequent missed opportunities we see is a poorly defined intake process. For all the effort and expense firms put into getting in front of prospects and encouraging potential clients to call, it’s baffling that the first person-to-person interaction with prospects is so often mishandled. A well-defined intake process setsthe tone
6 EASY STEPS TO SETUP A ACCOUNT WITH AN EXISTING Quick Steps to Setup a Google Account with a non-Gmail Email: Step 1: Log out of any Gmail account (s) you’re currently logged in to, then open https://accounts.google.com. Step 2: Click the Create Account link below the gray “sign in with your Google Account” box. Step 3: Below the “Choose your username” field, click I prefer to useMOCKINGBIRD
Law Firms Survive & Thrive During COVID. As a Premier Google Partner, our agency is held to higher standards when it comes to digital advertising. With access to training and resources from Google, our team explores cutting edge strategies while relying on tried and true to deliver results. Mockingbirds Legal Marketing Services.ABOUT MOCKINGBIRD
About Mockingbird Marketing. Mockingbird is a full-service marketing agency focused solely on the legal industry. We combine our high-level expertise with personalized and responsive service that’s impossible to find anywhere else. Using data-driven solutions, we create, measure and refine all aspects of digital marketing for law firms of any HIGH FUNNEL VS LOW FUNNEL MARKETING: KNOWING YOUR JARGON It depends on your goals. If you are trying to increase traffic to your site and broaden your market then high funnel is probably good for you. If you are just trying to get clients, low funnel is preferable. Of course, the best option is a balance of both. You can’t have a business without brand awareness, but you also can’thave a
MIDWEST SUMMER BOOTCAMP SERIES PACKAGE Boost Your BD Coaching, Online Marketing Approach, and Social Media Presence July 14 – July 28, 2021 . As we navigate our way through this “next” normal, the pandemic will undoubtedly have long-lasting effects on how lawyers practice law and approach clientdevelopment.
THE ROLE OF PRIVACY IN DIGITAL MARKETING IN 2020 Let's Talk. Any Size Firm. Any Practice Area. Any Location. 1) Schedule a consult 2) Tell us about your firm 3) Receive your FREE customized marketing planHUBSPOT FOR LAWYERS
Hubspot for Lawyers. There are a slew of Intake Management Software options available to law firms; many of them customized specifically for lawyers, including Lawmatics, LawRuler, Lexicata, LexisNexis InterAction, and Lawlytics which was acquired by Clio and became Clio Grow. To avoid burying the lead, we’re later going to go into whyLAWYER MARKETING
Advertising. Pay-per-click advertising (PPC) is an essential tool that all law firms should consider. When done right, PPC effectively delivers a constant stream of high-quality leads with a low cost-per-conversion. As search result pages evolve, there’s a continued focus on advertising, and while SEO is still important, PPCis where the true
HOW TO HANDLE 1-STAR REVIEWS THE MOST FREQUENTLY MISSED OPPORTUNITY FOR LAW FIRMS One of the most frequent missed opportunities we see is a poorly defined intake process. For all the effort and expense firms put into getting in front of prospects and encouraging potential clients to call, it’s baffling that the first person-to-person interaction with prospects is so often mishandled. A well-defined intake process setsthe tone
6 EASY STEPS TO SETUP A ACCOUNT WITH AN EXISTING Quick Steps to Setup a Google Account with a non-Gmail Email: Step 1: Log out of any Gmail account (s) you’re currently logged in to, then open https://accounts.google.com. Step 2: Click the Create Account link below the gray “sign in with your Google Account” box. Step 3: Below the “Choose your username” field, click I prefer to use MIDWEST SUMMER BOOTCAMP SERIES PACKAGE Boost Your BD Coaching, Online Marketing Approach, and Social Media Presence July 14 – July 28, 2021 . As we navigate our way through this “next” normal, the pandemic will undoubtedly have long-lasting effects on how lawyers practice law and approach clientdevelopment.
WEBINAR WEDNESDAY: ADVANCED CRM Law Firms with a mastery of advanced CRM tactics have a competitive advantage over competitors. Learn how aggressively growing firms leverage CRM to deliver an amazing customer experience to prospects (raising conversion rates) and automate the process of capturing marketing data from across various systems. HOW TO IDENTIFY (AND FIX) ORPHAN PAGES There are plenty of ways to identify orphan pages on your site, but no matter how you get the it, all you need is: A complete list of every page on your site. A complete list of every crawlable page on your site. For (1.) I use the xml sitemap*. If this sitemap is working correctly, it should be updating automatically each time a page isadded
A NOTE FROM MOCKINGBIRD'S FOUNDER Speaking Bio. After leading marketing efforts for Avvo, Conrad Saam founded Mockingbird, an online marketing agency focused exclusively on legal. Called the “Gary V of Legal”, Conrad is the author of Own the Map published by the American Bar Association and The FindLaw Jailbreak Guide, a Google Small Business Advisor and held positionsfor
LAWYER MARKETING
Advertising. Pay-per-click advertising (PPC) is an essential tool that all law firms should consider. When done right, PPC effectively delivers a constant stream of high-quality leads with a low cost-per-conversion. As search result pages evolve, there’s a continued focus on advertising, and while SEO is still important, PPCis where the true
MARKETING PLANS AND SERVICES FOR IMMIGRATION LAWYERS This means that you get: A beautiful (and cost-efficient) Echo website. Local SEO to find clients near you and remove your spam competition. Search Ads for as little as $1k/m. Remarketing with Facebook Ads on Facebook and Instagram. A comprehensive content development plan. A monthly report to tell exactly where your money isgoing and where it
HOW TO EVALUATE THE VALUE OF A BACKLINK Perhaps the most obvious method for assigning value to a backlink, domain rating is a numeric value given to a website’s domain based on the breadth of its backlink profile. Mockingbird’s tool of choice for determining the strength of a domain is Ahrefs Site Explorer, which uses the term “domain rating” for its rating system. LAWS OF UX SERIES: MILLER'S LAW, PEAK-END RULE, AND THE Laws of UX are a collection of design heuristics created by Jon Yablonski to help designers leverage psychology to create more human-centered experiences. You can find explanations for each law on the website lawsofux.com, as well as an in-depth case study regarding his thought process on his website, jonyablonski.com. This will be a series of blog posts briefly covering the many laws and how RICHARD JACOBS & SPEAKEASY MARKETING Phone# 347-329-5146. andrew@speakeasymarketinginc. com. Now, if you know anything about online marketing, you’ll know that this is entirely black hat, is entirely reciprocal (I’m not sure how Andrews misses the irony of saying “its not reciprocal”, and then mentions “tit for tat”) and entirely violative of Google’s terms of HOW TO BUY A TOP 10 ATTORNEY AWARD (AND LINK) FROM THE Got another call from a client . . . a big client with lots of lawyers . . . asking me about one of his brand spanking new attorneys who has just been bestowed an award as a Top 10 Personal Injury Attorney in his state by The American Institute of Personal Injury Attorneys. Myclients
MOCKINGBIRD
Law Firms Survive & Thrive During COVID. As a Premier Google Partner, our agency is held to higher standards when it comes to digital advertising. With access to training and resources from Google, our team explores cutting edge strategies while relying on tried and true to deliver results. Mockingbirds Legal Marketing Services.ABOUT MOCKINGBIRD
About Mockingbird Marketing. Mockingbird is a full-service marketing agency focused solely on the legal industry. We combine our high-level expertise with personalized and responsive service that’s impossible to find anywhere else. Using data-driven solutions, we create, measure and refine all aspects of digital marketing for law firms of any HIGH FUNNEL VS LOW FUNNEL MARKETING: KNOWING YOUR JARGON It depends on your goals. If you are trying to increase traffic to your site and broaden your market then high funnel is probably good for you. If you are just trying to get clients, low funnel is preferable. Of course, the best option is a balance of both. You can’t have a business without brand awareness, but you also can’thave a
MIDWEST SUMMER BOOTCAMP SERIES PACKAGE Boost Your BD Coaching, Online Marketing Approach, and Social Media Presence July 14 – July 28, 2021 . As we navigate our way through this “next” normal, the pandemic will undoubtedly have long-lasting effects on how lawyers practice law and approach clientdevelopment.
THE ROLE OF PRIVACY IN DIGITAL MARKETING IN 2020 Let's Talk. Any Size Firm. Any Practice Area. Any Location. 1) Schedule a consult 2) Tell us about your firm 3) Receive your FREE customized marketing planHUBSPOT FOR LAWYERS
Hubspot for Lawyers. There are a slew of Intake Management Software options available to law firms; many of them customized specifically for lawyers, including Lawmatics, LawRuler, Lexicata, LexisNexis InterAction, and Lawlytics which was acquired by Clio and became Clio Grow. To avoid burying the lead, we’re later going to go into whyMOCKINGBIRD
Law Firms Survive & Thrive During COVID. As a Premier Google Partner, our agency is held to higher standards when it comes to digital advertising. With access to training and resources from Google, our team explores cutting edge strategies while relying on tried and true to deliver results. Mockingbirds Legal Marketing Services.ABOUT MOCKINGBIRD
About Mockingbird Marketing. Mockingbird is a full-service marketing agency focused solely on the legal industry. We combine our high-level expertise with personalized and responsive service that’s impossible to find anywhere else. Using data-driven solutions, we create, measure and refine all aspects of digital marketing for law firms of any HIGH FUNNEL VS LOW FUNNEL MARKETING: KNOWING YOUR JARGON It depends on your goals. If you are trying to increase traffic to your site and broaden your market then high funnel is probably good for you. If you are just trying to get clients, low funnel is preferable. Of course, the best option is a balance of both. You can’t have a business without brand awareness, but you also can’thave a
MIDWEST SUMMER BOOTCAMP SERIES PACKAGE Boost Your BD Coaching, Online Marketing Approach, and Social Media Presence July 14 – July 28, 2021 . As we navigate our way through this “next” normal, the pandemic will undoubtedly have long-lasting effects on how lawyers practice law and approach clientdevelopment.
THE ROLE OF PRIVACY IN DIGITAL MARKETING IN 2020 Let's Talk. Any Size Firm. Any Practice Area. Any Location. 1) Schedule a consult 2) Tell us about your firm 3) Receive your FREE customized marketing planHUBSPOT FOR LAWYERS
Hubspot for Lawyers. There are a slew of Intake Management Software options available to law firms; many of them customized specifically for lawyers, including Lawmatics, LawRuler, Lexicata, LexisNexis InterAction, and Lawlytics which was acquired by Clio and became Clio Grow. To avoid burying the lead, we’re later going to go into whyLAWYER MARKETING
Advertising. Pay-per-click advertising (PPC) is an essential tool that all law firms should consider. When done right, PPC effectively delivers a constant stream of high-quality leads with a low cost-per-conversion. As search result pages evolve, there’s a continued focus on advertising, and while SEO is still important, PPCis where the true
HOW TO HANDLE 1-STAR REVIEWS THE MOST FREQUENTLY MISSED OPPORTUNITY FOR LAW FIRMS One of the most frequent missed opportunities we see is a poorly defined intake process. For all the effort and expense firms put into getting in front of prospects and encouraging potential clients to call, it’s baffling that the first person-to-person interaction with prospects is so often mishandled. A well-defined intake process setsthe tone
6 EASY STEPS TO SETUP A ACCOUNT WITH AN EXISTING Quick Steps to Setup a Google Account with a non-Gmail Email: Step 1: Log out of any Gmail account (s) you’re currently logged in to, then open https://accounts.google.com. Step 2: Click the Create Account link below the gray “sign in with your Google Account” box. Step 3: Below the “Choose your username” field, click I prefer to use MIDWEST SUMMER BOOTCAMP SERIES PACKAGE Boost Your BD Coaching, Online Marketing Approach, and Social Media Presence July 14 – July 28, 2021 . As we navigate our way through this “next” normal, the pandemic will undoubtedly have long-lasting effects on how lawyers practice law and approach clientdevelopment.
WEBINAR WEDNESDAY: ADVANCED CRM Law Firms with a mastery of advanced CRM tactics have a competitive advantage over competitors. Learn how aggressively growing firms leverage CRM to deliver an amazing customer experience to prospects (raising conversion rates) and automate the process of capturing marketing data from across various systems. HOW TO IDENTIFY (AND FIX) ORPHAN PAGES There are plenty of ways to identify orphan pages on your site, but no matter how you get the it, all you need is: A complete list of every page on your site. A complete list of every crawlable page on your site. For (1.) I use the xml sitemap*. If this sitemap is working correctly, it should be updating automatically each time a page isadded
A NOTE FROM MOCKINGBIRD'S FOUNDER Speaking Bio. After leading marketing efforts for Avvo, Conrad Saam founded Mockingbird, an online marketing agency focused exclusively on legal. Called the “Gary V of Legal”, Conrad is the author of Own the Map published by the American Bar Association and The FindLaw Jailbreak Guide, a Google Small Business Advisor and held positionsfor
LAWYER MARKETING
Advertising. Pay-per-click advertising (PPC) is an essential tool that all law firms should consider. When done right, PPC effectively delivers a constant stream of high-quality leads with a low cost-per-conversion. As search result pages evolve, there’s a continued focus on advertising, and while SEO is still important, PPCis where the true
MARKETING PLANS AND SERVICES FOR IMMIGRATION LAWYERS This means that you get: A beautiful (and cost-efficient) Echo website. Local SEO to find clients near you and remove your spam competition. Search Ads for as little as $1k/m. Remarketing with Facebook Ads on Facebook and Instagram. A comprehensive content development plan. A monthly report to tell exactly where your money isgoing and where it
HOW TO EVALUATE THE VALUE OF A BACKLINK Perhaps the most obvious method for assigning value to a backlink, domain rating is a numeric value given to a website’s domain based on the breadth of its backlink profile. Mockingbird’s tool of choice for determining the strength of a domain is Ahrefs Site Explorer, which uses the term “domain rating” for its rating system. LAWS OF UX SERIES: MILLER'S LAW, PEAK-END RULE, AND THE Laws of UX are a collection of design heuristics created by Jon Yablonski to help designers leverage psychology to create more human-centered experiences. You can find explanations for each law on the website lawsofux.com, as well as an in-depth case study regarding his thought process on his website, jonyablonski.com. This will be a series of blog posts briefly covering the many laws and how RICHARD JACOBS & SPEAKEASY MARKETING Phone# 347-329-5146. andrew@speakeasymarketinginc. com. Now, if you know anything about online marketing, you’ll know that this is entirely black hat, is entirely reciprocal (I’m not sure how Andrews misses the irony of saying “its not reciprocal”, and then mentions “tit for tat”) and entirely violative of Google’s terms of HOW TO BUY A TOP 10 ATTORNEY AWARD (AND LINK) FROM THE Got another call from a client . . . a big client with lots of lawyers . . . asking me about one of his brand spanking new attorneys who has just been bestowed an award as a Top 10 Personal Injury Attorney in his state by The American Institute of Personal Injury Attorneys. Myclients
MOCKINGBIRD
Law Firms Survive & Thrive During COVID. As a Premier Google Partner, our agency is held to higher standards when it comes to digital advertising. With access to training and resources from Google, our team explores cutting edge strategies while relying on tried and true to deliver results. Mockingbirds Legal Marketing Services.ABOUT MOCKINGBIRD
About Mockingbird Marketing. Mockingbird is a full-service marketing agency focused solely on the legal industry. We combine our high-level expertise with personalized and responsive service that’s impossible to find anywhere else. Using data-driven solutions, we create, measure and refine all aspects of digital marketing for law firms of any HIGH FUNNEL VS LOW FUNNEL MARKETING: KNOWING YOUR JARGON It depends on your goals. If you are trying to increase traffic to your site and broaden your market then high funnel is probably good for you. If you are just trying to get clients, low funnel is preferable. Of course, the best option is a balance of both. You can’t have a business without brand awareness, but you also can’thave a
HOW TO HANDLE 1-STAR REVIEWSHUBSPOT FOR LAWYERS
Hubspot for Lawyers. There are a slew of Intake Management Software options available to law firms; many of them customized specifically for lawyers, including Lawmatics, LawRuler, Lexicata, LexisNexis InterAction, and Lawlytics which was acquired by Clio and became Clio Grow. To avoid burying the lead, we’re later going to go into why HOW TO HANDLE SPAM LINKS IN GOOGLE SEARCH CONSOLEREPORT GMAIL SPAM TO GOOGLEREPORT SPAM TO GOOGLE MAILWHERE TO SEND GOOGLE SPAMGOOGLE SPAM EMAILLINK SPAM CHECKERLONG LINKS TO SPAM Follow Google’s Disavow Support page. Disavow as many of those bad links as you can and start rebuilding your authority with reputable sites. It takes time and effort and frustration, but your site is probably salvageable. If your law firm has been hit with a negative SEO attack, contact Mockingbird. We have experience helping firms out THE MOST FREQUENTLY MISSED OPPORTUNITY FOR LAW FIRMS One of the most frequent missed opportunities we see is a poorly defined intake process. For all the effort and expense firms put into getting in front of prospects and encouraging potential clients to call, it’s baffling that the first person-to-person interaction with prospects is so often mishandled. A well-defined intake process setsthe tone
6 EASY STEPS TO SETUP A ACCOUNT WITH AN EXISTING Quick Steps to Setup a Google Account with a non-Gmail Email: Step 1: Log out of any Gmail account (s) you’re currently logged in to, then open https://accounts.google.com. Step 2: Click the Create Account link below the gray “sign in with your Google Account” box. Step 3: Below the “Choose your username” field, click I prefer to use RICHARD JACOBS & SPEAKEASY MARKETING Phone# 347-329-5146. andrew@speakeasymarketinginc. com. Now, if you know anything about online marketing, you’ll know that this is entirely black hat, is entirely reciprocal (I’m not sure how Andrews misses the irony of saying “its not reciprocal”, and then mentions “tit for tat”) and entirely violative of Google’s terms of LAWYERS OF DISTINCTION SCAM: CEASE & DESIST THREAT Conrad Saam | January 4, 2018. Back in October of last year, Mockingbird received another Cease and Desist Demand – this time from Jesse Brodsky at Lawyer’s of Distinction. Turns out he was miffed at our post “ When the Top 10% Means Nothing ” which exposed his company, Lawyers of Distinction’s Top 10% Award as acharlatan scam.
MOCKINGBIRD
Law Firms Survive & Thrive During COVID. As a Premier Google Partner, our agency is held to higher standards when it comes to digital advertising. With access to training and resources from Google, our team explores cutting edge strategies while relying on tried and true to deliver results. Mockingbirds Legal Marketing Services.ABOUT MOCKINGBIRD
About Mockingbird Marketing. Mockingbird is a full-service marketing agency focused solely on the legal industry. We combine our high-level expertise with personalized and responsive service that’s impossible to find anywhere else. Using data-driven solutions, we create, measure and refine all aspects of digital marketing for law firms of any HIGH FUNNEL VS LOW FUNNEL MARKETING: KNOWING YOUR JARGON It depends on your goals. If you are trying to increase traffic to your site and broaden your market then high funnel is probably good for you. If you are just trying to get clients, low funnel is preferable. Of course, the best option is a balance of both. You can’t have a business without brand awareness, but you also can’thave a
HOW TO HANDLE 1-STAR REVIEWSHUBSPOT FOR LAWYERS
Hubspot for Lawyers. There are a slew of Intake Management Software options available to law firms; many of them customized specifically for lawyers, including Lawmatics, LawRuler, Lexicata, LexisNexis InterAction, and Lawlytics which was acquired by Clio and became Clio Grow. To avoid burying the lead, we’re later going to go into why HOW TO HANDLE SPAM LINKS IN GOOGLE SEARCH CONSOLEREPORT GMAIL SPAM TO GOOGLEREPORT SPAM TO GOOGLE MAILWHERE TO SEND GOOGLE SPAMGOOGLE SPAM EMAILLINK SPAM CHECKERLONG LINKS TO SPAM Follow Google’s Disavow Support page. Disavow as many of those bad links as you can and start rebuilding your authority with reputable sites. It takes time and effort and frustration, but your site is probably salvageable. If your law firm has been hit with a negative SEO attack, contact Mockingbird. We have experience helping firms out THE MOST FREQUENTLY MISSED OPPORTUNITY FOR LAW FIRMS One of the most frequent missed opportunities we see is a poorly defined intake process. For all the effort and expense firms put into getting in front of prospects and encouraging potential clients to call, it’s baffling that the first person-to-person interaction with prospects is so often mishandled. A well-defined intake process setsthe tone
6 EASY STEPS TO SETUP A ACCOUNT WITH AN EXISTING Quick Steps to Setup a Google Account with a non-Gmail Email: Step 1: Log out of any Gmail account (s) you’re currently logged in to, then open https://accounts.google.com. Step 2: Click the Create Account link below the gray “sign in with your Google Account” box. Step 3: Below the “Choose your username” field, click I prefer to use RICHARD JACOBS & SPEAKEASY MARKETING Phone# 347-329-5146. andrew@speakeasymarketinginc. com. Now, if you know anything about online marketing, you’ll know that this is entirely black hat, is entirely reciprocal (I’m not sure how Andrews misses the irony of saying “its not reciprocal”, and then mentions “tit for tat”) and entirely violative of Google’s terms of LAWYERS OF DISTINCTION SCAM: CEASE & DESIST THREAT Conrad Saam | January 4, 2018. Back in October of last year, Mockingbird received another Cease and Desist Demand – this time from Jesse Brodsky at Lawyer’s of Distinction. Turns out he was miffed at our post “ When the Top 10% Means Nothing ” which exposed his company, Lawyers of Distinction’s Top 10% Award as acharlatan scam.
CONTACT MOCKINGBIRD
Mockingbird Marketing Based in Seattle, working nationwide. 512 2nd Ave #200 Seattle, WA 98104 (206) 209-2125 A NOTE FROM MOCKINGBIRD'S FOUNDER Speaking Bio. After leading marketing efforts for Avvo, Conrad Saam founded Mockingbird, an online marketing agency focused exclusively on legal. Called the “Gary V of Legal”, Conrad is the author of Own the Map published by the American Bar Association and The FindLaw Jailbreak Guide, a Google Small Business Advisor and held positionsfor
THE ROLE OF PRIVACY IN DIGITAL MARKETING IN 2020 Let's Talk. Any Size Firm. Any Practice Area. Any Location. 1) Schedule a consult 2) Tell us about your firm 3) Receive your FREE customized marketing planLAWYER MARKETING
Advertising. Pay-per-click advertising (PPC) is an essential tool that all law firms should consider. When done right, PPC effectively delivers a constant stream of high-quality leads with a low cost-per-conversion. As search result pages evolve, there’s a continued focus on advertising, and while SEO is still important, PPCis where the true
MARKETING PLANS AND SERVICES FOR PERSONAL INJURY LAWYERS Marketing for Personal Injury Lawyers. Personal injury is a high risk, high reward game. Lawyers can spend thousands on advertising in a market that’s so saturated that most advertisements get RICHARD JACOBS & SPEAKEASY MARKETING Phone# 347-329-5146. andrew@speakeasymarketinginc. com. Now, if you know anything about online marketing, you’ll know that this is entirely black hat, is entirely reciprocal (I’m not sure how Andrews misses the irony of saying “its not reciprocal”, and then mentions “tit for tat”) and entirely violative of Google’s terms of STOP GOOGLING YOURSELF The most misleading rationale for Googling your business is the idea that you, “want to know how things are going.”. That’s deceptive at best. You already have a strong sense of how things are going. You have access to your own books, your own analytics, and all your account information. You’re firmly dialed into the daily results and SQUARESPACE VS WORDPRESS FOR LAW FIRM WEBSITES Low cost – Squarespace websites run between $8 and $18 a month. For comparisons sake, using WordPress and hosting on WPEngine (which we recommend ), runs $29/month. Although that extra $10 provides daily automatic backups and increased security measures, it’s still more expensive. Ease of use – For some one with minimal tech experience SHOULD YOU BE ADVERTISING ON DUCKDUCKGO? DuckDuckGo is an affiliate with Microsoft, meaning advertising is distributed through the Bing Ads interface and network. This means that you can set up your Bing Ads to be distributed on DuckDuckGo searches. You can make sure DuckDuckGo is included in your Bings Ads by going to Settings → Ad Distribution → Network → select AllSearch
LAWYERS OF DISTINCTION SCAM: CEASE & DESIST THREAT Conrad Saam | January 4, 2018. Back in October of last year, Mockingbird received another Cease and Desist Demand – this time from Jesse Brodsky at Lawyer’s of Distinction. Turns out he was miffed at our post “ When the Top 10% Means Nothing ” which exposed his company, Lawyers of Distinction’s Top 10% Award as acharlatan scam.
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LAW FIRMS SURVIVE & THRIVE DURING COVID As a Premier Google Partner, our agency is held to higher standards when it comes to digital advertising. With access to training and resources from Google, our team explores cutting edge strategies while relying on tried and true to deliver results. MOCKINGBIRDS LEGAL MARKETING SERVICES SEARCH ENGINE OPTIMIZATION Search Engine Optimization (SEO) is a long term investment in the health and effectiveness of your website. White hat to a fault, we focus on the technology, user experience, content, and inbound links needed to get your site in front of potential clients.Learn More
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Commonly referred to as PPC, paid advertising offers highly targeted methods of getting in front of specific audiences. From AdWords to YouTube to Facebook Ads, each platform provides unique opportunitiesto grow your firm.
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DESIGN & DEVELOPMENT From the front-end design to the back-end development, investing in a well built site can increase your prominence and help turn visitorsinto clients.
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Reporting and infrastructure are what differentiates marketing spends from actual strategies. Accurately measuring results allows you to make intelligent decisions across all your marketing channels.Learn More
ATTEND ONE OF OUR EVENTS We regularly participate in and host events/webinars for the legal community and online marketers. Our staples include Legal Connect with Google, ABA events, and American Association for Justice events. Check out below for our upcoming WEBINARS and EVENTS. Sign up for one below!Jul 26
2021 SOLO AND SMALL FIRM CONFERENCE Hosted by Pennsylvania Bar AssociationSee all events
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FROM OUR EVER-EXPANDING BLOG A blunt, contrarian, practical, hands on and cutting edge insight into the ever changing world of online marketing for the legal industry.April 7, 2021
GOOGLE SEARCH CONSOLE ENABLES REGEX FILTERING IN PERFORMANCE REPORTS This morning, Google announced brand new functionality to allow for Regex filtering in Google Search Console performance reports. This announcement was quickly spotted and reported…Read More
March 23, 2021
SHARPSPRING VS. HUBSPOT Over the past two years, we've had the painful experience of switching CRM systems not once but twice. In this video I talk about the…Read More
March 12, 2021
ADVANCED LINK BUILDING: “WE ARE KILLING BLACK MEN….” This is a short clip from a tragically prescient link building presentation I gave at PILMMA way back in 2016. It touches in a a…Read More
February 15, 2021
BEWARE THE FOMO LEGAL MARKETING AGENCY ADS Your social feeds are probably crammed with ads from legal internet marketing "experts" that use FOMO to sell. They are also full of empty promises. …Read More
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