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MOBILE MARKETER VIDEO NEWS FEED Real estate firm Engel & Völkers North America will be the latest to tap virtual reality for homebuyers to view listings as real as it can get without stepping foot into the location of interest. MOBILE MARKETER FOOD AND BEVERAGE SECTORS FEED Mars Inc.’s M&M’s brand is putting a unique spin on its latest campaign, creating a mobile-optimized Web site where users can make the brand’s popular characters beatbox, and their creations will be eligible to be featured in an upcoming commercial. MOBILE MARKETER MUSIC NEWS FEED Pop music authority Billboard has agreed to allow Pandora to join fellow streaming giants Spotify and Apple Music in factoring its data into the former’s charts, evidence that marketers should pay attention to mobile streaming over outdated industry models. MOBILE MARKETER MESSAGING NEWS FEED French atelier Chanel is the latest fashion brand to create an emoji keyboard in a bid for the attention of the youth segment of the market. Chanel gives aspirational taste of MOBILE MARKETER MEDIA NEWS FEED Editorial giant Time Inc. will treat consumers to food-centric viral content through its new Well Done brand, which will offer videos about the latest food trends, news and recipes via social outlets. MOBILE MARKETER COMMERCE NEWS FEED Mobile Commerce Daily today - Amazon expands Prime Now service in San Francisco, focusing on small businesses; Movietickets.com, AT&T look to entice customers to purchase digital tickets. MOBILE MARKETER ASSOCIATIONS NEWS FEED Telecommunications giant Sprint has acquired a third of music streaming service Tidal, and the first initiative the groundbreaking partnership will look to pursue is to give the former’s 45 million retail customers access to exclusive artist content on the latter’splatform.
MOBILE MARKETER CARRIER NETWORKS NEWS FEED Both T-Mobile and Sprint are promising unlimited data in groundbreaking new rate plans, and while some restrictions are still in place, the moves bring mobile one step closer to delivering the media-rich experiences that publishers, brands and consumers aredemanding.
MOBILE MARKETER ADVERTISING AGENCIES NEWS FEED NEW YORK – Digital executives at the Mobile Marketing Association’s SM2 Innovation Summit 2015 discussed the importance of bringing mobile innovation to each sector to boost the potential for eye-catching creative, naming Volvo’s recent virtual reality testdrive as
MOBILE MARKETER TELEVISION NEWS FEED Netflix series Orange Is the New Black is drumming up excitement for its recently released fourth season by leveraging Facebook ads that employ a dating application-like format, enabling users to toggle through lead characters’ profiles to find a potential love match. MOBILE MARKETER HEALTHCARE SECTORS FEED Walgreens is spotlighting its skincare services through a new platform available on its mobile site and application, enabling visitors to virtually connect with on-call dermatologists, access information about common conditions and receive product recommendations through live chats with pharmacy staff. MOBILE MARKETER GAMING NEWS FEED Seafood purveyor Chicken of the Sea has managed to find a way to align the fractured attention spans of the social media user with a Facebook game that returned huge increases in MOBILE MARKETER CONTENT NEWS FEED Mobile Commerce Daily today - WePay integrates Apple Pay, Android Pay into mobile Web shopping; Advance Auto Parts supports tours with mobile activations, driving rewards signups. MOBILE MARKETER SPORTS SECTORS FEED Active lifestyle brand Tough Mudder, famous for its military-style endurance events, is partnering with media company Sky Sports to bring content to the latter’s outlets, including a behind-the MOBILE MARKETER TELECOMMUNICATIONS SECTORS FEED In anticipation of the large crowds that typically gather at presidential inaugurations, T-Mobile has expanded its 4G LTE coverage in the Washington, D.C. area to accommodate the rise in MOBILE MARKETER TELEVISION NEWS FEED Netflix series Orange Is the New Black is drumming up excitement for its recently released fourth season by leveraging Facebook ads that employ a dating application-like format, enabling users to toggle through lead characters’ profiles to find a potential love match. MOBILE MARKETER HEALTHCARE SECTORS FEED Walgreens is spotlighting its skincare services through a new platform available on its mobile site and application, enabling visitors to virtually connect with on-call dermatologists, access information about common conditions and receive product recommendations through live chats with pharmacy staff. MOBILE MARKETER GAMING NEWS FEED Seafood purveyor Chicken of the Sea has managed to find a way to align the fractured attention spans of the social media user with a Facebook game that returned huge increases in MOBILE MARKETER CONTENT NEWS FEED Mobile Commerce Daily today - WePay integrates Apple Pay, Android Pay into mobile Web shopping; Advance Auto Parts supports tours with mobile activations, driving rewards signups. MOBILE MARKETER SPORTS SECTORS FEED Active lifestyle brand Tough Mudder, famous for its military-style endurance events, is partnering with media company Sky Sports to bring content to the latter’s outlets, including a behind-the MOBILE MARKETER TELECOMMUNICATIONS SECTORS FEED In anticipation of the large crowds that typically gather at presidential inaugurations, T-Mobile has expanded its 4G LTE coverage in the Washington, D.C. area to accommodate the rise in MOBILE MARKETER CONTENT NEWS FEED Today in mobile marketing – Samsung's new S8 to adopt facial recognition for payments; Uber tells judge it will seek to have Waymo case go to arbitration; WhatsApp, Telegram flaws left accounts vulnerable to hackers; Gamer’s death pushes risks of live streaminginto view.
MOBILE MARKETER VIDEO NEWS FEED Real estate firm Engel & Völkers North America will be the latest to tap virtual reality for homebuyers to view listings as real as it can get without stepping foot into the location of interest. MOBILE MARKETER FOOD AND BEVERAGE SECTORS FEED Mars Inc.’s M&M’s brand is putting a unique spin on its latest campaign, creating a mobile-optimized Web site where users can make the brand’s popular characters beatbox, and their creations will be eligible to be featured in an upcoming commercial. MOBILE MARKETER MUSIC NEWS FEED Pop music authority Billboard has agreed to allow Pandora to join fellow streaming giants Spotify and Apple Music in factoring its data into the former’s charts, evidence that marketers should pay attention to mobile streaming over outdated industry models. MOBILE MARKETER MESSAGING NEWS FEED French atelier Chanel is the latest fashion brand to create an emoji keyboard in a bid for the attention of the youth segment of the market. Chanel gives aspirational taste of MOBILE MARKETER MEDIA NEWS FEED Editorial giant Time Inc. will treat consumers to food-centric viral content through its new Well Done brand, which will offer videos about the latest food trends, news and recipes via social outlets. MOBILE MARKETER COMMERCE NEWS FEED Mobile Commerce Daily today - Amazon expands Prime Now service in San Francisco, focusing on small businesses; Movietickets.com, AT&T look to entice customers to purchase digital tickets. MOBILE MARKETER ASSOCIATIONS NEWS FEED Telecommunications giant Sprint has acquired a third of music streaming service Tidal, and the first initiative the groundbreaking partnership will look to pursue is to give the former’s 45 million retail customers access to exclusive artist content on the latter’splatform.
MOBILE MARKETER CARRIER NETWORKS NEWS FEED Both T-Mobile and Sprint are promising unlimited data in groundbreaking new rate plans, and while some restrictions are still in place, the moves bring mobile one step closer to delivering the media-rich experiences that publishers, brands and consumers aredemanding.
MOBILE MARKETER ADVERTISING AGENCIES NEWS FEED NEW YORK – Digital executives at the Mobile Marketing Association’s SM2 Innovation Summit 2015 discussed the importance of bringing mobile innovation to each sector to boost the potential for eye-catching creative, naming Volvo’s recent virtual reality testdrive as
MOBILEMARKETER.COM
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301 Moved Permanently. nginx/1.7.9 MOBILE MARKETER TELEVISION NEWS FEED Netflix series Orange Is the New Black is drumming up excitement for its recently released fourth season by leveraging Facebook ads that employ a dating application-like format, enabling users to toggle through lead characters’ profiles to find a potential love match. MOBILE MARKETER SPORTS SECTORS FEED Active lifestyle brand Tough Mudder, famous for its military-style endurance events, is partnering with media company Sky Sports to bring content to the latter’s outlets, including a behind-the MOBILE MARKETER TELEVISION NEWS FEED Netflix series Orange Is the New Black is drumming up excitement for its recently released fourth season by leveraging Facebook ads that employ a dating application-like format, enabling users to toggle through lead characters’ profiles to find a potential love match. MOBILE MARKETER SPORTS SECTORS FEED Active lifestyle brand Tough Mudder, famous for its military-style endurance events, is partnering with media company Sky Sports to bring content to the latter’s outlets, including a behind-the MOBILE MARKETER VIDEO NEWS FEED Real estate firm Engel & Völkers North America will be the latest to tap virtual reality for homebuyers to view listings as real as it can get without stepping foot into the location of interest. MOBILE MARKETER GAMING NEWS FEED Seafood purveyor Chicken of the Sea has managed to find a way to align the fractured attention spans of the social media user with a Facebook game that returned huge increases in MOBILE MARKETER RESEARCH NEWS FEED Apple's flagship device, the iPhone, was met with an unusually high number of performance issues and setbacks last year, which could lead marketers and application developers to reconsider the ratio of resources they put into iOS campaigns and other devices. MOBILE MARKETER VIDEO NEWS FEED Real estate firm Engel & Völkers North America will be the latest to tap virtual reality for homebuyers to view listings as real as it can get without stepping foot into the location of interest. MOBILE MARKETER GAMING NEWS FEED Seafood purveyor Chicken of the Sea has managed to find a way to align the fractured attention spans of the social media user with a Facebook game that returned huge increases in MOBILE MARKETER RESEARCH NEWS FEED Apple's flagship device, the iPhone, was met with an unusually high number of performance issues and setbacks last year, which could lead marketers and application developers to reconsider the ratio of resources they put into iOS campaigns and other devices. WWW.MOBILEMARKETER.COM www.mobilemarketer.com We use cookies to optimize your experience on our website and for analytics and advertising purposes. By continuing to use our site, you agree to our cookie policy. Learn moreGot it!
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Mobile Marketer is now a part of Marketing Dive. For the latest mobile marketing news, sign up for the Mobile weekly newsletter from Marketing Dive. Courtesy of Oscar Mayer Column CAMPAIGN TRAIL: OSCAR MAYER'S OFF-KILTER ADS ACCENTUATE UNUSUAL USESFOR MEAT
Bite-sized spots from the Kraft Heinz brand depict quirky scenarios with almost no context or narrative, breaking from traditional storytelling. Read more ➔TOP STORIES
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COORS BANQUET NODS TO 'SMOKEY AND THE BANDIT' WITH MOBILE SCAVENGERHUNT
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SNAP PRIORITIZES CREATORS WITH AR-EQUIPPED SMART GLASSES*
OREO TURNS COOKIE PACKS INTO EXTRATERRESTRIAL PEACE OFFERING AHEAD OF CONGRESSIONAL UFO REPORT*
KATE SPADE TESTS TIKTOK WITH CHEERY SUMMER CAMPAIGN*
MCDONALD'S DOUBLES DOWN ON INCLUSIVITY WITH MULTICHANNEL PRIDE PUSHTHE LATEST
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Cara Salpini/Marketing Dive COLE HAAN HIRES CHIEF DIGITAL OFFICER AS IT PLOTS GLOBAL EXPANSION Stephen Henderson, who joins from Caleres, will be a key player in the brand's growth strategy in both digital and DTC channels.Brand Strategy
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Permission granted by FatTail Sponsored by FatTail THE FLIGHT TO DIRECT: WHY PREMIUM PROGRAMMATIC WILL RULE IN THEPOST-COOKIE WORLD
Will premium programmatic deals redefine post-cookie digital advertising? New research reveals some key insights.Marketing Tech
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Stephen Lam via Getty Images SALESFORCE EXPANDS FIRST-PARTY DATA CAPABILITIES WITH NEW SNAPCHAT,GOOGLE TIE-UPS
Several announcements from the CRM platform's Connections event addressed a growing need for customer data that can be applied withprivacy in mind.
Analytics
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Retrieved from Twitteron June 02, 2021
DISNEY+, WENDY'S TEST NEW FLEETS ADS AS TWITTER DIPS TOES INTO FULL-SCREEN VERTICAL FORMAT Features mirror other stories-like offerings, with the option for brands to include "swipe-up" calls to action.Social Media
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Zen Guide to Creative Automation: 5 Mindful Brand Practices Discover how leading brands are streamlining their production of quality digital media to increase ROI.Download now
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Retrieved from Miller Liteon June 02, 2021
MILLER LITE, NEW BALANCE TEAM UP ON 'DAD SHOE' BEER KOOZIE A "shoezie" merchandise giveaway leans into dad fashion and kicks off the Molson Coors brand's marketing around Father's Day.Social Media
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Courtesy of Mars Wrigley MARS WRIGLEY JOINS REALITY COMPETITION SHOW FOR ASPIRING INFLUENCERS In development for ABC, "#Followme" includes challenges featuring M&M's, Skittles and Orbit that contestants must complete as they try to grow their social media following.Creative
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Spencer Platt via Getty Images LOCATION-BASED ADS CAN REBOUND DESPITE APPLE'S PRIVACY CHANGES As marketers seek to reach consumers on their phones, including iPhone users who aren't opting into tracking, contextual targeting has takenprecedence.
Mobile
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Daphne Howland/Marketing Dive GAP SAYS MARKETING INVESTMENTS ARE 'SUPERCHARGING' SALES Purpose-led marketing and creative partnerships have improved the health and relevance of its Gap, Old Navy and Athleta brands, CEOSonia Syngal said.
Brand Strategy
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Digital Transformation: Have Gift Cards Been Left Behind? Discover how leading retailers and restaurants are using digital gift cards to drive growth and brand loyalty.Learn more
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Retrieved from H&M
on June 01, 2021
H&M DEVELOPS RAINBOW-DETECTING SCANNER APP TO ENABLE IMMERSIVE PRIDESTORYTELLING
A tech-focused campaign looks to step beyond surface-level signifiers to instead spotlight the personal experiences of influencers, employees and consumers.Brand Strategy
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Stuart C. Wilson via Getty ImagesOpinion
LOOKING FOR SALES GROWTH IN A POST-PANDEMIC WORLD Significant changes in consumer behavior might make existing trackers and models less accurate, writes Helixa's Florian Kahlert.Analytics
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Spencer Platt via Getty Images ANA: 89% OF MARKETERS PUT HIGHER PREMIUM ON SUPPLIER DIVERSITY With gaps persisting, the trade group recommended marketers be more open to new ways of conducting business, including relaxed paymentterms.
Brand Strategy
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Permission granted by Heineken HEINEKEN DEPLOYS MOBILE ADS ON WAZE TO DISCOURAGE DRUNKEN DRIVING The partnership builds on the brewer's responsible consumption efforts through destination-based messaging and Uber credits.Brand Strategy
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Courtesy of Google
GOOGLE SCALES DATA-DRIVEN ADS, E-COMMERCE PUSH IN PREPARATION FORCOOKIE DEPRECATION
During its Marketing Livestream event, the tech giant detailed expanding opportunities around data and partnerships with WooCommerce,GoDaddy and Square.
Analytics
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Courtesy of Snap, Inc. AR'S ROLE IN SHOPPING POISED TO SWELL IN NEXT 5 YEARS, PUBLICIS ANDSNAP FIND
Two in three people who said they would use branded lens for shopping also agree they're likely to purchase after interacting with an ARexperience.
Mobile
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Courtesy of REI Co-op REI OPENS CONTENT STUDIO TO SUPPORT CLIMATE ACTION, DEI EFFORTS Co-op Studios will produce stories across films, podcasts and editorial programs that seek to shift perceptions of the outdoorexperience.
Brand Strategy
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Courtesy of Sweetgreen SWEETGREEN REFRESHES BRAND IDENTITY TO SPOTLIGHT SUSTAINABILITY, FOCUS ON 'REAL FOOD' The overhaul arrives in tandem with the quick-service marketer's first athlete partnership, a national campaign starring tennis pro NaomiOsaka.
Brand Strategy
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Courtesy of Molson Coors VIZZY HARD SELTZER RECRUITS DRAG QUEEN PRIYANKA TO PROMOTE LGBTQ+ REPRESENTATION IN THE ARTS As it seeks to break into the Canadian market, the Molson Coors brand will spotlight four artists as part of a larger visibility initiative. UPDATED: May 28, 2021 at 11:06 a.m.Brand Strategy
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Courtesy of McDonald's MCDONALD'S HYPES BTS MENU COLLAB WITH IN-APP CONTENT, MERCH DROP Building on prior tie-ups with artists like Travis Scott, the chain is looking to extend engagement with fans of the K-pop group through itsmobile app.
Brand Strategy
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Michael Gray, Flickr DROGA5 EXPANDS GLOBAL REACH WITH NEW JAPAN SITE, OFFICES IN BRAZILAND CHINA TO FOLLOW
The Accenture-owned creative agency is back to growing after significant U.S. layoffs last fall.Agencies
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Courtesy of Pizza Hut YUM TO ACQUIRE AI-BASED COMPANY DRAGONTAIL SYSTEMS FOR $72.3M The company's third tech acquisition this year can be used with third-party food delivery partners and allows diners to track theirorders.
Brand Strategy
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Permission granted by Pepsi PEPSI SAYS IT'S BETTER WITH BURGERS IN SHOT ACROSS COKE'S BOW A Memorial Day weekend blitz plays on the fact that none of the big three burger chains pour Pepsi products, though a significant chunk of surveyed consumers prefer the soda.Brand Strategy
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Deep Dive
CELEB-BACKED AGENCIES ARE READY FOR THEIR CLOSE-UPS Shaq, Ryan Reynolds, Tony Hawk and Dwayne Johnson are putting their star power behind marketing agencies that are more than just vanityprojects.
Creative
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Courtesy of PepsiCo
COKE, PEPSI CAMPAIGNS DIFFER ON REOPENING AS ANTICIPATION GROWS FORSUNNY SUMMER
The iconic beverage brands are tapping into an eagerness to return to normal, but depicting germ-spreading activities might be a step toofar.
Brand Strategy
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Permission granted by ADM STUDY: 71% OF CONSUMERS TIRE OF EMPTY PROMISES, SPURRING 'AGE OFCYNICISM'
Consumers trust brands less, yet still have high expectations for them to deliver on purpose, Havas' latest Meaningful Brands study finds.Brand Strategy
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Courtesy of Barilla
BARILLA PENS RIGATONI-THEMED 'FUNKYTOWN' PARODY FOR TIKTOK The brand's debut on the video-sharing platform follows other music-oriented digital activations, including a Spotify pasta timerplaylist.
Creative
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Courtesy of Diageo
DIAGEO LAUNCHES DEI INITIATIVE TO BOOST BLACK COMMUNITY IN SPIRITSINDUSTRY
A new partnership seeks to generate $2 billion in economic value in the U.S., including by supporting incipient brands and businesses.Brand Strategy
More stories
The Gen Z Shopper: What Brands Need to Know to Be at the Top of Their2021 List
Discover what 3 leading Gen Z market experts have to say on the key to unlocking this surging marketplace.Learn more
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Oreo turns cookie packs into extraterrestrial peace offering ahead of congressional UFO report * Miller Lite, New Balance team up on 'dad shoe' beer koozie * McDonald's doubles down on inclusivity with multichannel Pridepush
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