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Meetrics Benchmark Reports. When it comes to the viewability of branding campaigns, the benchmark reports from Meetrics are used as the reference point in the online sector. Meetrics publishes an overview with the most important key figures and developments quarterly. The budgets for advertising on digital channels areconstantly growing.
BENCHMARK REPORTS
Viewability Benchmark reports from Meetrics are published quarterly. Our reports contain information about which visibility values digital advertisements have and how these values are evolving in many European markets. The values are based on the international recommended minimum standard from IAB and MRC (50% of the ad is in a visible area for MEETRICS BENCHMARK REPORTS Viewability Benchmark reports from Meetrics are published quarterly. Our reports contain information about which visibility values digital advertisements have and how these values are evolving in many European markets. The values are based on the international recommended minimum standard from IAB and MRC (50% of the ad is in a visible area for MEETRICS VIEWABILITY BENCHMARKS Q2/2020: THE VIEWABILITY The viewability rates of display formats rise both in Germany as well as internationally. This is a consequence of altered media consumption patterns during the COVID-19 crisis. VIEWABILITY BENCHMARK REPORT Q2 / 2020 VIEWABILITY BENCHMARKS Viewability 63% (Q1: 60%) Display Viewable Viewtime 19.2 sec (Q1: 18.9 sec) International Q2/2020 The data is based on Ad Impressions that met the definition of Viewability from the Media Rating Council and IAB: VIEWABILITY BENCHMARK REPORT Q1 / 2020 VIEWABILITY BENCHMARKS Viewability 60% (Q4: 58%) Display Viewable Viewtime 18.9 sec (Q4: 19.4 sec) International Q1/2020 The data is based on Ad Impressions that met the definition of Viewability from the Media Rating Council and IAB: ITV PARTNERS WITH VIEWABILITY COMPANY MEETRICS ITV, the UK’s biggest commercial broadcaster, announces that it has partnered with Meetrics, a leading European software company for advertising measurement and analytics, to provide enhanced advertising campaign delivery validation for VOD advertising across ITV Hubplatforms.
IMPRESSUM - MEETRICSTRANSLATE THIS PAGE Angaben gemäß §5 Telemediengesetz Meetrics GmbH Alexanderstraße 7 10178 Berlin. berlin@meetrics.com. Vertretungsberechtigte Geschäftsleitung: Dr. Max von Hilgers WELCHE DISPLAY FORMATE PERFORMEN AM BESTEN UND …TRANSLATE THIS PAGE Andere Anzeigenformate mit guter Leistung. Sitebars und Skyscraper sind allgemein für gute Sichtbarkeitswerte bekannt, zumal diese Formate häufig „sticky“ sind, also mit dem User am Rande der Seite mitscrollen. Interstitials und Fullpage Banner neigen ebenso dazu, eine gute Sichtbarkeit zu haben, da sie die ganze Seiteabdecken.
MEETRICS AD VERIFICATION SOLUTIONS Meetrics Benchmark Reports. When it comes to the viewability of branding campaigns, the benchmark reports from Meetrics are used as the reference point in the online sector. Meetrics publishes an overview with the most important key figures and developments quarterly. The budgets for advertising on digital channels areconstantly growing.
STARTING PAGE
Meetrics Benchmark Reports. When it comes to the viewability of branding campaigns, the benchmark reports from Meetrics are used as the reference point in the online sector. Meetrics publishes an overview with the most important key figures and developments quarterly. The budgets for advertising on digital channels areconstantly growing.
BENCHMARK REPORTS
Viewability Benchmark reports from Meetrics are published quarterly. Our reports contain information about which visibility values digital advertisements have and how these values are evolving in many European markets. The values are based on the international recommended minimum standard from IAB and MRC (50% of the ad is in a visible area for MEETRICS BENCHMARK REPORTS Viewability Benchmark reports from Meetrics are published quarterly. Our reports contain information about which visibility values digital advertisements have and how these values are evolving in many European markets. The values are based on the international recommended minimum standard from IAB and MRC (50% of the ad is in a visible area for MEETRICS VIEWABILITY BENCHMARKS Q2/2020: THE VIEWABILITY The viewability rates of display formats rise both in Germany as well as internationally. This is a consequence of altered media consumption patterns during the COVID-19 crisis. VIEWABILITY BENCHMARK REPORT Q2 / 2020 VIEWABILITY BENCHMARKS Viewability 63% (Q1: 60%) Display Viewable Viewtime 19.2 sec (Q1: 18.9 sec) International Q2/2020 The data is based on Ad Impressions that met the definition of Viewability from the Media Rating Council and IAB: VIEWABILITY BENCHMARK REPORT Q1 / 2020 VIEWABILITY BENCHMARKS Viewability 60% (Q4: 58%) Display Viewable Viewtime 18.9 sec (Q4: 19.4 sec) International Q1/2020 The data is based on Ad Impressions that met the definition of Viewability from the Media Rating Council and IAB: ITV PARTNERS WITH VIEWABILITY COMPANY MEETRICS ITV, the UK’s biggest commercial broadcaster, announces that it has partnered with Meetrics, a leading European software company for advertising measurement and analytics, to provide enhanced advertising campaign delivery validation for VOD advertising across ITV Hubplatforms.
IMPRESSUM - MEETRICSTRANSLATE THIS PAGE Angaben gemäß §5 Telemediengesetz Meetrics GmbH Alexanderstraße 7 10178 Berlin. berlin@meetrics.com. Vertretungsberechtigte Geschäftsleitung: Dr. Max von Hilgers WELCHE DISPLAY FORMATE PERFORMEN AM BESTEN UND …TRANSLATE THIS PAGE Andere Anzeigenformate mit guter Leistung. Sitebars und Skyscraper sind allgemein für gute Sichtbarkeitswerte bekannt, zumal diese Formate häufig „sticky“ sind, also mit dem User am Rande der Seite mitscrollen. Interstitials und Fullpage Banner neigen ebenso dazu, eine gute Sichtbarkeit zu haben, da sie die ganze Seiteabdecken.
LIVE DEMO - MEETRICS In the long run there will be fewer display ads – but with a much better performance than is the case today; quality over quantity. Jan Schütte. Senior Sales Manager. Meetrics Great Britain. Headquarters Berlin · Alexanderstrasse 7 · DE-10178 Berlin. INVESTORS - MEETRICS The IBB Beteiligungsgesellschaft is a wholly-owned subsidiary of the IBB (business development bank of Berlin). It is a key player in the Berlin VC scene. In total, EUR 252 million has been managed by the IBB Bet since it was established. Through co-investments from financing partners, more than EUR 1 billion has been invested in more than 185CONTACT - MEETRICS
In the Meetrics live demo we show you when a video or banner advert can be described as having been seen, using the MRC standards.BLOG - MEETRICS
Blog: The Meetrics experts report on current topics and trends in the industry. Groupe Marie Claire’s success story with Meetrics. – Tony Rajaonarivo, Traffic Manager Groupe Marie Claire, April 2021. In addition to providing us with relevant information on the visibility of all our formats on all our sites, Meetrics constantly supports usFACEBOOK - MEETRICS
Our Viewability Solution provides validated viewability data according to the MRC-standards that are not available in Facebook and Instagram reportings. Meetrics’ data enables Advertisers to evaluate their Facebook campaigns based on much higher and more significant quality criteria as 100% pixels in view and viewtimes up to 10 seconds what leads to a more transparent and wide reporting. THE ADVANTAGES OF NOSQL There are, as always, advantages and disadvantages to every approach, but clearly on the pro site are: “Simple” design: Commonly used data structures are simple key to value mappings or big tables which contain the data in a more-or-less structured way. Horizontal scalability: Just add more hosts to your cluster and you are ready togo.
ABOUT THE DIFFERENCES BETWEEN AD FORMATS AND THEIR PERFORMANCE In the report, that is free for download on the Meetrics’ website, some ad formats stand out in terms of performance. For the international market the sitebar with 81% is having the highest average viewability followed by the skyscraper. The lowest performer is the MPU. When comparing this to the German market we see the samedistribution of
HOME - MEETRICS AUDIENCE VERIFICATION Analysis in real-time. Our Audience Verification tool uses high quality socio-demographic panel data. By using deterministic data, we are able to ascertain highly accurate data, unlike probabilistic methods. We provide you with Excel data reports which allow you to adapt and optimise your campaign by ensuring you target the correctaudience.
INFORM YOURSELVES ABOUT VAST4.X AND HOW IT WILL CHANGE THE The promising current version of the Video Ad Serving template – VAST 4.0 and its VAST4.1 extension, which has been in the public comment phase since July 2018 – is a solution to this problem. It enables AdVerification vendors to write their scripts directly to VAST XML so that the measurement can begin in parallel to the actual videodelivery.
AD VIEWABILITY HITS 18-MONTH HIGH London, 23 October 2017 – For the first time since it started measuring ad viewability, the level in the UK rose for two consecutive quarters – to hit the highest mark for 18 months – according to the latest quarterly benchmark report from ad verification company Meetrics.. First consecutive rise on record. In the third quarter of 2017, the proportion of banner ads served that metSTARTING PAGE
Meetrics Benchmark Reports. When it comes to the viewability of branding campaigns, the benchmark reports from Meetrics are used as the reference point in the online sector. Meetrics publishes an overview with the most important key figures and developments quarterly. The budgets for advertising on digital channels areconstantly growing.
MEETRICS AD VERIFICATION SOLUTIONS Meetrics Benchmark Reports. When it comes to the viewability of branding campaigns, the benchmark reports from Meetrics are used as the reference point in the online sector. Meetrics publishes an overview with the most important key figures and developments quarterly. The budgets for advertising on digital channels areconstantly growing.
BLOG - MEETRICS
Blog: The Meetrics experts report on current topics and trends in the industry. Groupe Marie Claire’s success story with Meetrics. – Tony Rajaonarivo, Traffic Manager Groupe Marie Claire, April 2021. In addition to providing us with relevant information on the visibility of all our formats on all our sites, Meetrics constantly supports us INVESTORS - MEETRICS The IBB Beteiligungsgesellschaft is a wholly-owned subsidiary of the IBB (business development bank of Berlin). It is a key player in the Berlin VC scene. In total, EUR 252 million has been managed by the IBB Bet since it was established. Through co-investments from financing partners, more than EUR 1 billion has been invested in more than 185 MEETRICS BENCHMARK REPORTS Viewability Benchmark reports from Meetrics are published quarterly. Our reports contain information about which visibility values digital advertisements have and how these values are evolving in many European markets. The values are based on the international recommended minimum standard from IAB and MRC (50% of the ad is in a visible area for MEETRICS AD VERIFICATION SOLUTIONS Moved Permanently. The document has moved here. VIEWABILITY BENCHMARK REPORT Q1 / 2020 VIEWABILITY BENCHMARKS Viewability 60% (Q4: 58%) Display Viewable Viewtime 18.9 sec (Q4: 19.4 sec) International Q1/2020 The data is based on Ad Impressions that met the definition of Viewability from the Media Rating Council and IAB: ITV PARTNERS WITH VIEWABILITY COMPANY MEETRICS ITV, the UK’s biggest commercial broadcaster, announces that it has partnered with Meetrics, a leading European software company for advertising measurement and analytics, to provide enhanced advertising campaign delivery validation for VOD advertising across ITV Hubplatforms.
HOME - MEETRICS BRAND SAFETY Use Brand Safety to check if the environments in which your ad appears in conform to your brand. It’s no easy task to find the correct environment for your own advert. The increasing popularity of automated delivery systems means that the risk of an advert being placed in an environment which isn’t suited to the brand is evenhigher, or in
VIEWABILITY CHECK
When the user scrolls, ensure that your advert is displayed in a visible area of the page. Our Viewability Check does just what the name says: provides you with information about the visibility of adverts. To determine this, we use the recommended minimum set by the MRC and IAB – at least 50 % of the ad is visible for at least onesecond.
STARTING PAGE
Meetrics Benchmark Reports. When it comes to the viewability of branding campaigns, the benchmark reports from Meetrics are used as the reference point in the online sector. Meetrics publishes an overview with the most important key figures and developments quarterly. The budgets for advertising on digital channels areconstantly growing.
MEETRICS AD VERIFICATION SOLUTIONS Meetrics Benchmark Reports. When it comes to the viewability of branding campaigns, the benchmark reports from Meetrics are used as the reference point in the online sector. Meetrics publishes an overview with the most important key figures and developments quarterly. The budgets for advertising on digital channels areconstantly growing.
BLOG - MEETRICS
Blog: The Meetrics experts report on current topics and trends in the industry. Groupe Marie Claire’s success story with Meetrics. – Tony Rajaonarivo, Traffic Manager Groupe Marie Claire, April 2021. In addition to providing us with relevant information on the visibility of all our formats on all our sites, Meetrics constantly supports us INVESTORS - MEETRICS The IBB Beteiligungsgesellschaft is a wholly-owned subsidiary of the IBB (business development bank of Berlin). It is a key player in the Berlin VC scene. In total, EUR 252 million has been managed by the IBB Bet since it was established. Through co-investments from financing partners, more than EUR 1 billion has been invested in more than 185 MEETRICS BENCHMARK REPORTS Viewability Benchmark reports from Meetrics are published quarterly. Our reports contain information about which visibility values digital advertisements have and how these values are evolving in many European markets. The values are based on the international recommended minimum standard from IAB and MRC (50% of the ad is in a visible area for MEETRICS AD VERIFICATION SOLUTIONS Moved Permanently. The document has moved here. VIEWABILITY BENCHMARK REPORT Q1 / 2020 VIEWABILITY BENCHMARKS Viewability 60% (Q4: 58%) Display Viewable Viewtime 18.9 sec (Q4: 19.4 sec) International Q1/2020 The data is based on Ad Impressions that met the definition of Viewability from the Media Rating Council and IAB: ITV PARTNERS WITH VIEWABILITY COMPANY MEETRICS ITV, the UK’s biggest commercial broadcaster, announces that it has partnered with Meetrics, a leading European software company for advertising measurement and analytics, to provide enhanced advertising campaign delivery validation for VOD advertising across ITV Hubplatforms.
HOME - MEETRICS BRAND SAFETY Use Brand Safety to check if the environments in which your ad appears in conform to your brand. It’s no easy task to find the correct environment for your own advert. The increasing popularity of automated delivery systems means that the risk of an advert being placed in an environment which isn’t suited to the brand is evenhigher, or in
VIEWABILITY CHECK
When the user scrolls, ensure that your advert is displayed in a visible area of the page. Our Viewability Check does just what the name says: provides you with information about the visibility of adverts. To determine this, we use the recommended minimum set by the MRC and IAB – at least 50 % of the ad is visible for at least onesecond.
NEWS - MEETRICS
Meetrics Report: in Q1, the visibility of display ads in Poland fell below 50%, contrary to European trends. Since the beginning of 2020, the indicator of viewability, i.e. visibility of display ads, has decreased in Poland to 48%. At the same time, the viewability of video ads increased by 4 p.p. and reached 78% in the first quarter. INVESTORS - MEETRICS The IBB Beteiligungsgesellschaft is a wholly-owned subsidiary of the IBB (business development bank of Berlin). It is a key player in the Berlin VC scene. In total, EUR 252 million has been managed by the IBB Bet since it was established. Through co-investments from financing partners, more than EUR 1 billion has been invested in more than 185BLOG - MEETRICS
Blog: The Meetrics experts report on current topics and trends in the industry. Groupe Marie Claire’s success story with Meetrics. – Tony Rajaonarivo, Traffic Manager Groupe Marie Claire, April 2021. In addition to providing us with relevant information on the visibility of all our formats on all our sites, Meetrics constantly supports us HOME - MEETRICS ADAM SUITE Evaluating media is becoming increasingly complex due to the increase in programmatic delivery systems. But Meetrics’ has a solution: the ADAM suite.. Our Ad Attention Manager suite is a combination of our tools for measuring Viewability, Audience Verification, Ad Fraud Prevention and Brand Safety.. The ADAM suite gives you an overview of the quality and effectiveness of your ad placementsGLOSSARY - MEETRICS
MRAID stands for “Mobile Rich Media Ad Interface Definitions” and is a feature that makes it possible to play banner ads in in-app placements. This feature, in return, allows us to track specific processes and operations, so that we can, among other things, determine the viewability of an ad. Native Apps.FACEBOOK - MEETRICS
Our Viewability Solution provides validated viewability data according to the MRC-standards that are not available in Facebook and Instagram reportings. Meetrics’ data enables Advertisers to evaluate their Facebook campaigns based on much higher and more significant quality criteria as 100% pixels in view and viewtimes up to 10 seconds what leads to a more transparent and wide reporting. ABOUT THE DIFFERENCES BETWEEN AD FORMATS AND THEIR PERFORMANCE In the report, that is free for download on the Meetrics’ website, some ad formats stand out in terms of performance. For the international market the sitebar with 81% is having the highest average viewability followed by the skyscraper. The lowest performer is the MPU. When comparing this to the German market we see the samedistribution of
HOME - MEETRICS BRAND SAFETY It’s no easy task to find the correct environment for your own advert. The increasing popularity of automated delivery systems means that the risk of an advert being placed in an environment which isn’t suited to the brand is even higher, or in a worst-case scenario, in an environment that damages the brand and compromises itscredibility.
INTERNATIONAL Q1/2019 Medium Rectangle (300x250) 79% 30.1 sec 51% 20.1 sec meetrics.com/benchmark-reports/ Halfpage Ad/Sitebar (300x600) 62% 22.5sec Interstitial
MEETRICS – AD ATTENTION MONITOR Log-in to your account. Login Forgot Password. 2021, Meetrics GmbHSTARTING PAGE
Meetrics Benchmark Reports. When it comes to the viewability of branding campaigns, the benchmark reports from Meetrics are used as the reference point in the online sector. Meetrics publishes an overview with the most important key figures and developments quarterly. The budgets for advertising on digital channels areconstantly growing.
MEETRICS AD VERIFICATION SOLUTIONS Meetrics Benchmark Reports. When it comes to the viewability of branding campaigns, the benchmark reports from Meetrics are used as the reference point in the online sector. Meetrics publishes an overview with the most important key figures and developments quarterly. The budgets for advertising on digital channels areconstantly growing.
BLOG - MEETRICS
Blog: The Meetrics experts report on current topics and trends in the industry. Groupe Marie Claire’s success story with Meetrics. – Tony Rajaonarivo, Traffic Manager Groupe Marie Claire, April 2021. In addition to providing us with relevant information on the visibility of all our formats on all our sites, Meetrics constantly supports us INVESTORS - MEETRICS The IBB Beteiligungsgesellschaft is a wholly-owned subsidiary of the IBB (business development bank of Berlin). It is a key player in the Berlin VC scene. In total, EUR 252 million has been managed by the IBB Bet since it was established. Through co-investments from financing partners, more than EUR 1 billion has been invested in more than 185 MEETRICS BENCHMARK REPORTS Viewability Benchmark reports from Meetrics are published quarterly. Our reports contain information about which visibility values digital advertisements have and how these values are evolving in many European markets. The values are based on the international recommended minimum standard from IAB and MRC (50% of the ad is in a visible area for MEETRICS AD VERIFICATION SOLUTIONS Moved Permanently. The document has moved here. VIEWABILITY BENCHMARK REPORT Q1 / 2020 VIEWABILITY BENCHMARKS Viewability 60% (Q4: 58%) Display Viewable Viewtime 18.9 sec (Q4: 19.4 sec) International Q1/2020 The data is based on Ad Impressions that met the definition of Viewability from the Media Rating Council and IAB: ITV PARTNERS WITH VIEWABILITY COMPANY MEETRICS ITV, the UK’s biggest commercial broadcaster, announces that it has partnered with Meetrics, a leading European software company for advertising measurement and analytics, to provide enhanced advertising campaign delivery validation for VOD advertising across ITV Hubplatforms.
HOME - MEETRICS BRAND SAFETY Use Brand Safety to check if the environments in which your ad appears in conform to your brand. It’s no easy task to find the correct environment for your own advert. The increasing popularity of automated delivery systems means that the risk of an advert being placed in an environment which isn’t suited to the brand is evenhigher, or in
VIEWABILITY CHECK
When the user scrolls, ensure that your advert is displayed in a visible area of the page. Our Viewability Check does just what the name says: provides you with information about the visibility of adverts. To determine this, we use the recommended minimum set by the MRC and IAB – at least 50 % of the ad is visible for at least onesecond.
STARTING PAGE
Meetrics Benchmark Reports. When it comes to the viewability of branding campaigns, the benchmark reports from Meetrics are used as the reference point in the online sector. Meetrics publishes an overview with the most important key figures and developments quarterly. The budgets for advertising on digital channels areconstantly growing.
MEETRICS AD VERIFICATION SOLUTIONS Meetrics Benchmark Reports. When it comes to the viewability of branding campaigns, the benchmark reports from Meetrics are used as the reference point in the online sector. Meetrics publishes an overview with the most important key figures and developments quarterly. The budgets for advertising on digital channels areconstantly growing.
BLOG - MEETRICS
Blog: The Meetrics experts report on current topics and trends in the industry. Groupe Marie Claire’s success story with Meetrics. – Tony Rajaonarivo, Traffic Manager Groupe Marie Claire, April 2021. In addition to providing us with relevant information on the visibility of all our formats on all our sites, Meetrics constantly supports us INVESTORS - MEETRICS The IBB Beteiligungsgesellschaft is a wholly-owned subsidiary of the IBB (business development bank of Berlin). It is a key player in the Berlin VC scene. In total, EUR 252 million has been managed by the IBB Bet since it was established. Through co-investments from financing partners, more than EUR 1 billion has been invested in more than 185 MEETRICS BENCHMARK REPORTS Viewability Benchmark reports from Meetrics are published quarterly. Our reports contain information about which visibility values digital advertisements have and how these values are evolving in many European markets. The values are based on the international recommended minimum standard from IAB and MRC (50% of the ad is in a visible area for MEETRICS AD VERIFICATION SOLUTIONS Moved Permanently. The document has moved here. VIEWABILITY BENCHMARK REPORT Q1 / 2020 VIEWABILITY BENCHMARKS Viewability 60% (Q4: 58%) Display Viewable Viewtime 18.9 sec (Q4: 19.4 sec) International Q1/2020 The data is based on Ad Impressions that met the definition of Viewability from the Media Rating Council and IAB: ITV PARTNERS WITH VIEWABILITY COMPANY MEETRICS ITV, the UK’s biggest commercial broadcaster, announces that it has partnered with Meetrics, a leading European software company for advertising measurement and analytics, to provide enhanced advertising campaign delivery validation for VOD advertising across ITV Hubplatforms.
HOME - MEETRICS BRAND SAFETY Use Brand Safety to check if the environments in which your ad appears in conform to your brand. It’s no easy task to find the correct environment for your own advert. The increasing popularity of automated delivery systems means that the risk of an advert being placed in an environment which isn’t suited to the brand is evenhigher, or in
VIEWABILITY CHECK
When the user scrolls, ensure that your advert is displayed in a visible area of the page. Our Viewability Check does just what the name says: provides you with information about the visibility of adverts. To determine this, we use the recommended minimum set by the MRC and IAB – at least 50 % of the ad is visible for at least onesecond.
NEWS - MEETRICS
Meetrics Report: in Q1, the visibility of display ads in Poland fell below 50%, contrary to European trends. Since the beginning of 2020, the indicator of viewability, i.e. visibility of display ads, has decreased in Poland to 48%. At the same time, the viewability of video ads increased by 4 p.p. and reached 78% in the first quarter. INVESTORS - MEETRICS The IBB Beteiligungsgesellschaft is a wholly-owned subsidiary of the IBB (business development bank of Berlin). It is a key player in the Berlin VC scene. In total, EUR 252 million has been managed by the IBB Bet since it was established. Through co-investments from financing partners, more than EUR 1 billion has been invested in more than 185BLOG - MEETRICS
Blog: The Meetrics experts report on current topics and trends in the industry. Groupe Marie Claire’s success story with Meetrics. – Tony Rajaonarivo, Traffic Manager Groupe Marie Claire, April 2021. In addition to providing us with relevant information on the visibility of all our formats on all our sites, Meetrics constantly supports us HOME - MEETRICS ADAM SUITE Evaluating media is becoming increasingly complex due to the increase in programmatic delivery systems. But Meetrics’ has a solution: the ADAM suite.. Our Ad Attention Manager suite is a combination of our tools for measuring Viewability, Audience Verification, Ad Fraud Prevention and Brand Safety.. The ADAM suite gives you an overview of the quality and effectiveness of your ad placementsBENCHMARK REPORTS
Viewability Benchmark reports from Meetrics are published quarterly. Our reports contain information about which visibility values digital advertisements have and how these values are evolving in many European markets. The values are based on the international recommended minimum standard from IAB and MRC (50% of the ad is in a visible area forGLOSSARY - MEETRICS
MRAID stands for “Mobile Rich Media Ad Interface Definitions” and is a feature that makes it possible to play banner ads in in-app placements. This feature, in return, allows us to track specific processes and operations, so that we can, among other things, determine the viewability of an ad. Native Apps.FACEBOOK - MEETRICS
Our Viewability Solution provides validated viewability data according to the MRC-standards that are not available in Facebook and Instagram reportings. Meetrics’ data enables Advertisers to evaluate their Facebook campaigns based on much higher and more significant quality criteria as 100% pixels in view and viewtimes up to 10 seconds what leads to a more transparent and wide reporting. HOME - MEETRICS BRAND SAFETY It’s no easy task to find the correct environment for your own advert. The increasing popularity of automated delivery systems means that the risk of an advert being placed in an environment which isn’t suited to the brand is even higher, or in a worst-case scenario, in an environment that damages the brand and compromises itscredibility.
INTERNATIONAL Q1/2019 Medium Rectangle (300x250) 79% 30.1 sec 51% 20.1 sec meetrics.com/benchmark-reports/ Halfpage Ad/Sitebar (300x600) 62% 22.5sec Interstitial
MEETRICS – AD ATTENTION MONITOR Log-in to your account. Login Forgot Password. 2021, Meetrics GmbHSTARTING PAGE
Meetrics Benchmark Reports. When it comes to the viewability of branding campaigns, the benchmark reports from Meetrics are used as the reference point in the online sector. Meetrics publishes an overview with the most important key figures and developments quarterly. The budgets for advertising on digital channels areconstantly growing.
MEETRICS AD VERIFICATION SOLUTIONS Meetrics Benchmark Reports. When it comes to the viewability of branding campaigns, the benchmark reports from Meetrics are used as the reference point in the online sector. Meetrics publishes an overview with the most important key figures and developments quarterly. The budgets for advertising on digital channels areconstantly growing.
MEETRICS BENCHMARK REPORTS Viewability Benchmark reports from Meetrics are published quarterly. Our reports contain information about which visibility values digital advertisements have and how these values are evolving in many European markets. The values are based on the international recommended minimum standard from IAB and MRC (50% of the ad is in a visible area forBENCHMARK REPORTS
Viewability Benchmark reports from Meetrics are published quarterly. Our reports contain information about which visibility values digital advertisements have and how these values are evolving in many European markets. The values are based on the international recommended minimum standard from IAB and MRC (50% of the ad is in a visible area for MEETRICS VIEWABILITY BENCHMARKS Q2/2020: THE VIEWABILITY The viewability rates of display formats rise both in Germany as well as internationally. This is a consequence of altered media consumption patterns during the COVID-19 crisis. VIEWABILITY BENCHMARK REPORT Q1 / 2020 VIEWABILITY BENCHMARKS Viewability 60% (Q4: 58%) Display Viewable Viewtime 18.9 sec (Q4: 19.4 sec) International Q1/2020 The data is based on Ad Impressions that met the definition of Viewability from the Media Rating Council and IAB: ITV PARTNERS WITH VIEWABILITY COMPANY MEETRICS ITV, the UK’s biggest commercial broadcaster, announces that it has partnered with Meetrics, a leading European software company for advertising measurement and analytics, to provide enhanced advertising campaign delivery validation for VOD advertising across ITV Hubplatforms.
INFORM YOURSELVES ABOUT VAST4.X AND HOW IT WILL CHANGE THE The promising current version of the Video Ad Serving template – VAST 4.0 and its VAST4.1 extension, which has been in the public comment phase since July 2018 – is a solution to this problem. It enables AdVerification vendors to write their scripts directly to VAST XML so that the measurement can begin in parallel to the actual videodelivery.
WELCHE DISPLAY FORMATE PERFORMEN AM BESTEN UND …TRANSLATE THIS PAGE Andere Anzeigenformate mit guter Leistung. Sitebars und Skyscraper sind allgemein für gute Sichtbarkeitswerte bekannt, zumal diese Formate häufig „sticky“ sind, also mit dem User am Rande der Seite mitscrollen. Interstitials und Fullpage Banner neigen ebenso dazu, eine gute Sichtbarkeit zu haben, da sie die ganze Seiteabdecken.
CPM ODER VCPM? DEN ECHTEN PREIS FÜR ONLINE …TRANSLATE THIS PAGE Die Qualität der Platzierungen spielt hierfür eine entscheidende Rolle: Günstigeres Inventar ist nicht automatisch effizienteres Inventar. Indem Sie zur Beurteilung der Wertigkeit von Werbeplätzen statt des CPM den vCPM – also die Kosten pro tatsächlich gesehener Impression – ansetzen, erkennen Sie den wahren Wert der angebotenenAd Slots.
STARTING PAGE
Meetrics Benchmark Reports. When it comes to the viewability of branding campaigns, the benchmark reports from Meetrics are used as the reference point in the online sector. Meetrics publishes an overview with the most important key figures and developments quarterly. The budgets for advertising on digital channels areconstantly growing.
MEETRICS AD VERIFICATION SOLUTIONS Meetrics Benchmark Reports. When it comes to the viewability of branding campaigns, the benchmark reports from Meetrics are used as the reference point in the online sector. Meetrics publishes an overview with the most important key figures and developments quarterly. The budgets for advertising on digital channels areconstantly growing.
MEETRICS BENCHMARK REPORTS Viewability Benchmark reports from Meetrics are published quarterly. Our reports contain information about which visibility values digital advertisements have and how these values are evolving in many European markets. The values are based on the international recommended minimum standard from IAB and MRC (50% of the ad is in a visible area forBENCHMARK REPORTS
Viewability Benchmark reports from Meetrics are published quarterly. Our reports contain information about which visibility values digital advertisements have and how these values are evolving in many European markets. The values are based on the international recommended minimum standard from IAB and MRC (50% of the ad is in a visible area for MEETRICS VIEWABILITY BENCHMARKS Q2/2020: THE VIEWABILITY The viewability rates of display formats rise both in Germany as well as internationally. This is a consequence of altered media consumption patterns during the COVID-19 crisis. VIEWABILITY BENCHMARK REPORT Q1 / 2020 VIEWABILITY BENCHMARKS Viewability 60% (Q4: 58%) Display Viewable Viewtime 18.9 sec (Q4: 19.4 sec) International Q1/2020 The data is based on Ad Impressions that met the definition of Viewability from the Media Rating Council and IAB: ITV PARTNERS WITH VIEWABILITY COMPANY MEETRICS ITV, the UK’s biggest commercial broadcaster, announces that it has partnered with Meetrics, a leading European software company for advertising measurement and analytics, to provide enhanced advertising campaign delivery validation for VOD advertising across ITV Hubplatforms.
INFORM YOURSELVES ABOUT VAST4.X AND HOW IT WILL CHANGE THE The promising current version of the Video Ad Serving template – VAST 4.0 and its VAST4.1 extension, which has been in the public comment phase since July 2018 – is a solution to this problem. It enables AdVerification vendors to write their scripts directly to VAST XML so that the measurement can begin in parallel to the actual videodelivery.
WELCHE DISPLAY FORMATE PERFORMEN AM BESTEN UND …TRANSLATE THIS PAGE Andere Anzeigenformate mit guter Leistung. Sitebars und Skyscraper sind allgemein für gute Sichtbarkeitswerte bekannt, zumal diese Formate häufig „sticky“ sind, also mit dem User am Rande der Seite mitscrollen. Interstitials und Fullpage Banner neigen ebenso dazu, eine gute Sichtbarkeit zu haben, da sie die ganze Seiteabdecken.
CPM ODER VCPM? DEN ECHTEN PREIS FÜR ONLINE …TRANSLATE THIS PAGE Die Qualität der Platzierungen spielt hierfür eine entscheidende Rolle: Günstigeres Inventar ist nicht automatisch effizienteres Inventar. Indem Sie zur Beurteilung der Wertigkeit von Werbeplätzen statt des CPM den vCPM – also die Kosten pro tatsächlich gesehener Impression – ansetzen, erkennen Sie den wahren Wert der angebotenenAd Slots.
BENCHMARK REPORTS
Viewability Benchmark reports from Meetrics are published quarterly. Our reports contain information about which visibility values digital advertisements have and how these values are evolving in many European markets. The values are based on the international recommended minimum standard from IAB and MRC (50% of the ad is in a visible area for LIVE DEMO - MEETRICS In the long run there will be fewer display ads – but with a much better performance than is the case today; quality over quantity. Jan Schütte. Senior Sales Manager. Meetrics Great Britain. Headquarters Berlin · Alexanderstrasse 7 · DE-10178 Berlin.FACEBOOK - MEETRICS
Our Viewability Solution provides validated viewability data according to the MRC-standards that are not available in Facebook and Instagram reportings. Meetrics’ data enables Advertisers to evaluate their Facebook campaigns based on much higher and more significant quality criteria as 100% pixels in view and viewtimes up to 10 seconds what leads to a more transparent and wide reporting. MEETRICS: EUROPAS NUMMER EINS FÜR AD VERIFICATIONTRANSLATE THIS PAGE Meetrics is therefore a pioneer in measuring the visibility of display advertising. Meetrics is the first European company to be certified by the Media Rating Council for the measurement of display and video ad viewable impressions on desktop and mobile web. As part of the renewal of the certification in 2017, Meetrics also received VIEWABILITY BENCHMARK REPORT Q2 / 2020 VIEWABILITY BENCHMARKS Viewability 63% (Q1: 60%) Display Viewable Viewtime 19.2 sec (Q1: 18.9 sec) International Q2/2020 The data is based on Ad Impressions that met the definition of Viewability from the Media Rating Council and IAB: ABOUT THE DIFFERENCES BETWEEN AD FORMATS AND THEIR PERFORMANCE In the report, that is free for download on the Meetrics’ website, some ad formats stand out in terms of performance. For the international market the sitebar with 81% is having the highest average viewability followed by the skyscraper. The lowest performer is the MPU. When comparing this to the German market we see the samedistribution of
KARRIERE IM ONLINE MARKETING Welcome to Meetrics! Since 2008, we provide solutions to enhance the quality and transparency of online marketing, contributing to a more transparent and effective digital ecosystem. International brands, publisher and marketing agencies like Beiersdorf, Ferrero,DATENSCHUTZ
Data Protection. We – Meetrics GmbH, Alexanderstr. 7, 10178 Berlin – operate the website www.meetrics.com and are responsible for collecting, processing and utilising your personal data, with respect to the German Data Protection and the German Telemedia Act. The protection and security of your data is an important concern for us. HOME - MEETRICS AUDIENCE VERIFICATION Analysis in real-time. Our Audience Verification tool uses high quality socio-demographic panel data. By using deterministic data, we are able to ascertain highly accurate data, unlike probabilistic methods. We provide you with Excel data reports which allow you to adapt and optimise your campaign by ensuring you target the correctaudience.
VIEWABILITY CHECK
When the user scrolls, ensure that your advert is displayed in a visible area of the page. Our Viewability Check does just what the name says: provides you with information about the visibility of adverts. To determine this, we use the recommended minimum set by the MRC and IAB – at least 50 % of the ad is visible for at least onesecond.
MEETRICS AD VERIFICATION SOLUTIONS Meetrics Benchmark Reports. When it comes to the viewability of branding campaigns, the benchmark reports from Meetrics are used as the reference point in the online sector. Meetrics publishes an overview with the most important key figures and developments quarterly. The budgets for advertising on digital channels areconstantly growing.
STARTING PAGE
Meetrics Benchmark Reports. When it comes to the viewability of branding campaigns, the benchmark reports from Meetrics are used as the reference point in the online sector. Meetrics publishes an overview with the most important key figures and developments quarterly. The budgets for advertising on digital channels areconstantly growing.
BENCHMARK REPORTS
Viewability Benchmark reports from Meetrics are published quarterly. Our reports contain information about which visibility values digital advertisements have and how these values are evolving in many European markets. The values are based on the international recommended minimum standard from IAB and MRC (50% of the ad is in a visible area for MEETRICS VIEWABILITY BENCHMARKS Q2/2020: THE VIEWABILITY The viewability rates of display formats rise both in Germany as well as internationally. This is a consequence of altered media consumption patterns during the COVID-19 crisis. ITV PARTNERS WITH VIEWABILITY COMPANY MEETRICS ITV, the UK’s biggest commercial broadcaster, announces that it has partnered with Meetrics, a leading European software company for advertising measurement and analytics, to provide enhanced advertising campaign delivery validation for VOD advertising across ITV Hubplatforms.
VIEWABILITY BENCHMARK REPORT Q1 / 2020 VIEWABILITY BENCHMARKS Viewability 60% (Q4: 58%) Display Viewable Viewtime 18.9 sec (Q4: 19.4 sec) International Q1/2020 The data is based on Ad Impressions that met the definition of Viewability from the Media Rating Council and IAB: INFORM YOURSELVES ABOUT VAST4.X AND HOW IT WILL CHANGE THE The promising current version of the Video Ad Serving template – VAST 4.0 and its VAST4.1 extension, which has been in the public comment phase since July 2018 – is a solution to this problem. It enables AdVerification vendors to write their scripts directly to VAST XML so that the measurement can begin in parallel to the actual videodelivery.
VIEWABILITY BENCHMARK REPORT Q4 / 2019 VIEWABILITY BENCHMARKS Viewability 58% (Q3: 58%) Display Viewable Viewtime 19.4 sec (Q3: 18.5 sec) International Q4/2019 The data is based on Ad Impressions that met the definition of Viewability from the Media Rating Council and IAB: WELCHE DISPLAY FORMATE PERFORMEN AM BESTEN UND …TRANSLATE THIS PAGE Andere Anzeigenformate mit guter Leistung. Sitebars und Skyscraper sind allgemein für gute Sichtbarkeitswerte bekannt, zumal diese Formate häufig „sticky“ sind, also mit dem User am Rande der Seite mitscrollen. Interstitials und Fullpage Banner neigen ebenso dazu, eine gute Sichtbarkeit zu haben, da sie die ganze Seiteabdecken.
CPM ODER VCPM? DEN ECHTEN PREIS FÜR ONLINE …TRANSLATE THIS PAGE Die Qualität der Platzierungen spielt hierfür eine entscheidende Rolle: Günstigeres Inventar ist nicht automatisch effizienteres Inventar. Indem Sie zur Beurteilung der Wertigkeit von Werbeplätzen statt des CPM den vCPM – also die Kosten pro tatsächlich gesehener Impression – ansetzen, erkennen Sie den wahren Wert der angebotenenAd Slots.
MEETRICS AD VERIFICATION SOLUTIONS Meetrics Benchmark Reports. When it comes to the viewability of branding campaigns, the benchmark reports from Meetrics are used as the reference point in the online sector. Meetrics publishes an overview with the most important key figures and developments quarterly. The budgets for advertising on digital channels areconstantly growing.
STARTING PAGE
Meetrics Benchmark Reports. When it comes to the viewability of branding campaigns, the benchmark reports from Meetrics are used as the reference point in the online sector. Meetrics publishes an overview with the most important key figures and developments quarterly. The budgets for advertising on digital channels areconstantly growing.
BENCHMARK REPORTS
Viewability Benchmark reports from Meetrics are published quarterly. Our reports contain information about which visibility values digital advertisements have and how these values are evolving in many European markets. The values are based on the international recommended minimum standard from IAB and MRC (50% of the ad is in a visible area for MEETRICS VIEWABILITY BENCHMARKS Q2/2020: THE VIEWABILITY The viewability rates of display formats rise both in Germany as well as internationally. This is a consequence of altered media consumption patterns during the COVID-19 crisis. ITV PARTNERS WITH VIEWABILITY COMPANY MEETRICS ITV, the UK’s biggest commercial broadcaster, announces that it has partnered with Meetrics, a leading European software company for advertising measurement and analytics, to provide enhanced advertising campaign delivery validation for VOD advertising across ITV Hubplatforms.
VIEWABILITY BENCHMARK REPORT Q1 / 2020 VIEWABILITY BENCHMARKS Viewability 60% (Q4: 58%) Display Viewable Viewtime 18.9 sec (Q4: 19.4 sec) International Q1/2020 The data is based on Ad Impressions that met the definition of Viewability from the Media Rating Council and IAB: INFORM YOURSELVES ABOUT VAST4.X AND HOW IT WILL CHANGE THE The promising current version of the Video Ad Serving template – VAST 4.0 and its VAST4.1 extension, which has been in the public comment phase since July 2018 – is a solution to this problem. It enables AdVerification vendors to write their scripts directly to VAST XML so that the measurement can begin in parallel to the actual videodelivery.
VIEWABILITY BENCHMARK REPORT Q4 / 2019 VIEWABILITY BENCHMARKS Viewability 58% (Q3: 58%) Display Viewable Viewtime 19.4 sec (Q3: 18.5 sec) International Q4/2019 The data is based on Ad Impressions that met the definition of Viewability from the Media Rating Council and IAB: WELCHE DISPLAY FORMATE PERFORMEN AM BESTEN UND …TRANSLATE THIS PAGE Andere Anzeigenformate mit guter Leistung. Sitebars und Skyscraper sind allgemein für gute Sichtbarkeitswerte bekannt, zumal diese Formate häufig „sticky“ sind, also mit dem User am Rande der Seite mitscrollen. Interstitials und Fullpage Banner neigen ebenso dazu, eine gute Sichtbarkeit zu haben, da sie die ganze Seiteabdecken.
CPM ODER VCPM? DEN ECHTEN PREIS FÜR ONLINE …TRANSLATE THIS PAGE Die Qualität der Platzierungen spielt hierfür eine entscheidende Rolle: Günstigeres Inventar ist nicht automatisch effizienteres Inventar. Indem Sie zur Beurteilung der Wertigkeit von Werbeplätzen statt des CPM den vCPM – also die Kosten pro tatsächlich gesehener Impression – ansetzen, erkennen Sie den wahren Wert der angebotenenAd Slots.
BENCHMARK REPORTS
Viewability Benchmark reports from Meetrics are published quarterly. Our reports contain information about which visibility values digital advertisements have and how these values are evolving in many European markets. The values are based on the international recommended minimum standard from IAB and MRC (50% of the ad is in a visible area for LIVE DEMO - MEETRICS In the long run there will be fewer display ads – but with a much better performance than is the case today; quality over quantity. Jan Schütte. Senior Sales Manager. Meetrics Great Britain. Headquarters Berlin · Alexanderstrasse 7 · DE-10178 Berlin.FACEBOOK - MEETRICS
Our Viewability Solution provides validated viewability data according to the MRC-standards that are not available in Facebook and Instagram reportings. Meetrics’ data enables Advertisers to evaluate their Facebook campaigns based on much higher and more significant quality criteria as 100% pixels in view and viewtimes up to 10 seconds what leads to a more transparent and wide reporting. MEETRICS: EUROPAS NUMMER EINS FÜR AD VERIFICATIONTRANSLATE THIS PAGE Meetrics is therefore a pioneer in measuring the visibility of display advertising. Meetrics is the first European company to be certified by the Media Rating Council for the measurement of display and video ad viewable impressions on desktop and mobile web. As part of the renewal of the certification in 2017, Meetrics also received MEETRICS BENCHMARK REPORTS Viewability Benchmark reports from Meetrics are published quarterly. Our reports contain information about which visibility values digital advertisements have and how these values are evolving in many European markets. The values are based on the international recommended minimum standard from IAB and MRC (50% of the ad is in a visible area for VIEWABILITY BENCHMARK REPORT Q3 / 2020 VIEWABILITY BENCHMARKS Viewability 61% (Q2: 63%) Display Viewable Viewtime 18.6 sec (Q2: 19.2 sec) International Q3/2020 The data is based on Ad Impressions that met the definition of Viewability from the Media Rating Council and IAB: ABOUT THE DIFFERENCES BETWEEN AD FORMATS AND THEIR PERFORMANCE In the report, that is free for download on the Meetrics’ website, some ad formats stand out in terms of performance. For the international market the sitebar with 81% is having the highest average viewability followed by the skyscraper. The lowest performer is the MPU. When comparing this to the German market we see the samedistribution of
DATENSCHUTZ
Data Protection. We – Meetrics GmbH, Alexanderstr. 7, 10178 Berlin – operate the website www.meetrics.com and are responsible for collecting, processing and utilising your personal data, with respect to the German Data Protection and the German Telemedia Act. The protection and security of your data is an important concern for us. HOME - MEETRICS AUDIENCE VERIFICATION Analysis in real-time. Our Audience Verification tool uses high quality socio-demographic panel data. By using deterministic data, we are able to ascertain highly accurate data, unlike probabilistic methods. We provide you with Excel data reports which allow you to adapt and optimise your campaign by ensuring you target the correctaudience.
VIEWABILITY CHECK
When the user scrolls, ensure that your advert is displayed in a visible area of the page. Our Viewability Check does just what the name says: provides you with information about the visibility of adverts. To determine this, we use the recommended minimum set by the MRC and IAB – at least 50 % of the ad is visible for at least onesecond.
MEETRICS AD VERIFICATION SOLUTIONS Meetrics Benchmark Reports. When it comes to the viewability of branding campaigns, the benchmark reports from Meetrics are used as the reference point in the online sector. Meetrics publishes an overview with the most important key figures and developments quarterly. The budgets for advertising on digital channels areconstantly growing.
STARTING PAGE
Meetrics Benchmark Reports. When it comes to the viewability of branding campaigns, the benchmark reports from Meetrics are used as the reference point in the online sector. Meetrics publishes an overview with the most important key figures and developments quarterly. The budgets for advertising on digital channels areconstantly growing.
BLOG - MEETRICS
Blog: The Meetrics experts report on current topics and trends in the industry. Groupe Marie Claire’s success story with Meetrics. – Tony Rajaonarivo, Traffic Manager Groupe Marie Claire, April 2021. In addition to providing us with relevant information on the visibility of all our formats on all our sites, Meetrics constantly supports usBENCHMARK REPORTS
Viewability Benchmark reports from Meetrics are published quarterly. Our reports contain information about which visibility values digital advertisements have and how these values are evolving in many European markets. The values are based on the international recommended minimum standard from IAB and MRC (50% of the ad is in a visible area for MEETRICS AD VERIFICATION SOLUTIONS Moved Permanently. The document has moved here. VIEWABILITY BENCHMARK REPORT Q1 / 2020 VIEWABILITY BENCHMARKS Viewability 60% (Q4: 58%) Display Viewable Viewtime 18.9 sec (Q4: 19.4 sec) International Q1/2020 The data is based on Ad Impressions that met the definition of Viewability from the Media Rating Council and IAB: ITV PARTNERS WITH VIEWABILITY COMPANY MEETRICS ITV, the UK’s biggest commercial broadcaster, announces that it has partnered with Meetrics, a leading European software company for advertising measurement and analytics, to provide enhanced advertising campaign delivery validation for VOD advertising across ITV Hubplatforms.
HOME - MEETRICS BRAND SAFETY It’s no easy task to find the correct environment for your own advert. The increasing popularity of automated delivery systems means that the risk of an advert being placed in an environment which isn’t suited to the brand is even higher, or in a worst-case scenario, in an environment that damages the brand and compromises itscredibility.
VIEWABILITY CHECK
When the user scrolls, ensure that your advert is displayed in a visible area of the page. Our Viewability Check does just what the name says: provides you with information about the visibility of adverts. To determine this, we use the recommended minimum set by the MRC and IAB – at least 50 % of the ad is visible for at least onesecond.
WELCHE DISPLAY FORMATE PERFORMEN AM BESTEN UND …TRANSLATE THIS PAGE Andere Anzeigenformate mit guter Leistung. Sitebars und Skyscraper sind allgemein für gute Sichtbarkeitswerte bekannt, zumal diese Formate häufig „sticky“ sind, also mit dem User am Rande der Seite mitscrollen. Interstitials und Fullpage Banner neigen ebenso dazu, eine gute Sichtbarkeit zu haben, da sie die ganze Seiteabdecken.
MEETRICS AD VERIFICATION SOLUTIONS Meetrics Benchmark Reports. When it comes to the viewability of branding campaigns, the benchmark reports from Meetrics are used as the reference point in the online sector. Meetrics publishes an overview with the most important key figures and developments quarterly. The budgets for advertising on digital channels areconstantly growing.
STARTING PAGE
Meetrics Benchmark Reports. When it comes to the viewability of branding campaigns, the benchmark reports from Meetrics are used as the reference point in the online sector. Meetrics publishes an overview with the most important key figures and developments quarterly. The budgets for advertising on digital channels areconstantly growing.
BLOG - MEETRICS
Blog: The Meetrics experts report on current topics and trends in the industry. Groupe Marie Claire’s success story with Meetrics. – Tony Rajaonarivo, Traffic Manager Groupe Marie Claire, April 2021. In addition to providing us with relevant information on the visibility of all our formats on all our sites, Meetrics constantly supports usBENCHMARK REPORTS
Viewability Benchmark reports from Meetrics are published quarterly. Our reports contain information about which visibility values digital advertisements have and how these values are evolving in many European markets. The values are based on the international recommended minimum standard from IAB and MRC (50% of the ad is in a visible area for MEETRICS AD VERIFICATION SOLUTIONS Moved Permanently. The document has moved here. VIEWABILITY BENCHMARK REPORT Q1 / 2020 VIEWABILITY BENCHMARKS Viewability 60% (Q4: 58%) Display Viewable Viewtime 18.9 sec (Q4: 19.4 sec) International Q1/2020 The data is based on Ad Impressions that met the definition of Viewability from the Media Rating Council and IAB: ITV PARTNERS WITH VIEWABILITY COMPANY MEETRICS ITV, the UK’s biggest commercial broadcaster, announces that it has partnered with Meetrics, a leading European software company for advertising measurement and analytics, to provide enhanced advertising campaign delivery validation for VOD advertising across ITV Hubplatforms.
HOME - MEETRICS BRAND SAFETY It’s no easy task to find the correct environment for your own advert. The increasing popularity of automated delivery systems means that the risk of an advert being placed in an environment which isn’t suited to the brand is even higher, or in a worst-case scenario, in an environment that damages the brand and compromises itscredibility.
VIEWABILITY CHECK
When the user scrolls, ensure that your advert is displayed in a visible area of the page. Our Viewability Check does just what the name says: provides you with information about the visibility of adverts. To determine this, we use the recommended minimum set by the MRC and IAB – at least 50 % of the ad is visible for at least onesecond.
WELCHE DISPLAY FORMATE PERFORMEN AM BESTEN UND …TRANSLATE THIS PAGE Andere Anzeigenformate mit guter Leistung. Sitebars und Skyscraper sind allgemein für gute Sichtbarkeitswerte bekannt, zumal diese Formate häufig „sticky“ sind, also mit dem User am Rande der Seite mitscrollen. Interstitials und Fullpage Banner neigen ebenso dazu, eine gute Sichtbarkeit zu haben, da sie die ganze Seiteabdecken.
NEWS - MEETRICS
Meetrics Report: in Q1, the visibility of display ads in Poland fell below 50%, contrary to European trends. Since the beginning of 2020, the indicator of viewability, i.e. visibility of display ads, has decreased in Poland to 48%. At the same time, the viewability of video ads increased by 4 p.p. and reached 78% in the first quarter. INVESTORS - MEETRICS The IBB Beteiligungsgesellschaft is a wholly-owned subsidiary of the IBB (business development bank of Berlin). It is a key player in the Berlin VC scene. In total, EUR 252 million has been managed by the IBB Bet since it was established. Through co-investments from financing partners, more than EUR 1 billion has been invested in more than 185 HOME - MEETRICS ADAM SUITE Evaluating media is becoming increasingly complex due to the increase in programmatic delivery systems. But Meetrics’ has a solution: the ADAM suite.. Our Ad Attention Manager suite is a combination of our tools for measuring Viewability, Audience Verification, Ad Fraud Prevention and Brand Safety.. The ADAM suite gives you an overview of the quality and effectiveness of your ad placements LIVE DEMO - MEETRICS In the long run there will be fewer display ads – but with a much better performance than is the case today; quality over quantity. Jan Schütte. Senior Sales Manager. Meetrics Great Britain. Headquarters Berlin · Alexanderstrasse 7 · DE-10178 Berlin.GLOSSARY - MEETRICS
MRAID stands for “Mobile Rich Media Ad Interface Definitions” and is a feature that makes it possible to play banner ads in in-app placements. This feature, in return, allows us to track specific processes and operations, so that we can, among other things, determine the viewability of an ad. Native Apps.FACEBOOK - MEETRICS
Our Viewability Solution provides validated viewability data according to the MRC-standards that are not available in Facebook and Instagram reportings. Meetrics’ data enables Advertisers to evaluate their Facebook campaigns based on much higher and more significant quality criteria as 100% pixels in view and viewtimes up to 10 seconds what leads to a more transparent and wide reporting. ABOUT THE DIFFERENCES BETWEEN AD FORMATS AND THEIR PERFORMANCE In the report, that is free for download on the Meetrics’ website, some ad formats stand out in terms of performance. For the international market the sitebar with 81% is having the highest average viewability followed by the skyscraper. The lowest performer is the MPU. When comparing this to the German market we see the samedistribution of
HOME - MEETRICS BRAND SAFETY It’s no easy task to find the correct environment for your own advert. The increasing popularity of automated delivery systems means that the risk of an advert being placed in an environment which isn’t suited to the brand is even higher, or in a worst-case scenario, in an environment that damages the brand and compromises itscredibility.
MEETRICS – AD ATTENTION MONITOR Log-in to your account. Login Forgot Password. 2021, Meetrics GmbH WELCHE DISPLAY FORMATE PERFORMEN AM BESTEN UND …TRANSLATE THIS PAGE Andere Anzeigenformate mit guter Leistung. Sitebars und Skyscraper sind allgemein für gute Sichtbarkeitswerte bekannt, zumal diese Formate häufig „sticky“ sind, also mit dem User am Rande der Seite mitscrollen. Interstitials und Fullpage Banner neigen ebenso dazu, eine gute Sichtbarkeit zu haben, da sie die ganze Seiteabdecken.
MEETRICS AD VERIFICATION SOLUTIONS Meetrics Benchmark Reports. When it comes to the viewability of branding campaigns, the benchmark reports from Meetrics are used as the reference point in the online sector. Meetrics publishes an overview with the most important key figures and developments quarterly. The budgets for advertising on digital channels areconstantly growing.
STARTING PAGE
Meetrics Benchmark Reports. When it comes to the viewability of branding campaigns, the benchmark reports from Meetrics are used as the reference point in the online sector. Meetrics publishes an overview with the most important key figures and developments quarterly. The budgets for advertising on digital channels areconstantly growing.
LIVE DEMO - MEETRICS In the long run there will be fewer display ads – but with a much better performance than is the case today; quality over quantity. Jan Schütte. Senior Sales Manager. Meetrics Great Britain. Headquarters Berlin · Alexanderstrasse 7 · DE-10178 Berlin.BENCHMARK REPORTS
Viewability Benchmark reports from Meetrics are published quarterly. Our reports contain information about which visibility values digital advertisements have and how these values are evolving in many European markets. The values are based on the international recommended minimum standard from IAB and MRC (50% of the ad is in a visible area for MEETRICS BENCHMARK REPORTS Viewability Benchmark reports from Meetrics are published quarterly. Our reports contain information about which visibility values digital advertisements have and how these values are evolving in many European markets. The values are based on the international recommended minimum standard from IAB and MRC (50% of the ad is in a visible area for HOME - MEETRICS ADAM SUITE Evaluating media is becoming increasingly complex due to the increase in programmatic delivery systems. But Meetrics’ has a solution: the ADAM suite.. Our Ad Attention Manager suite is a combination of our tools for measuring Viewability, Audience Verification, Ad Fraud Prevention and Brand Safety.. The ADAM suite gives you an overview of the quality and effectiveness of your ad placements MEETRICS AD VERIFICATION SOLUTIONS Moved Permanently. The document has moved here. ITV PARTNERS WITH VIEWABILITY COMPANY MEETRICS ITV, the UK’s biggest commercial broadcaster, announces that it has partnered with Meetrics, a leading European software company for advertising measurement and analytics, to provide enhanced advertising campaign delivery validation for VOD advertising across ITV Hubplatforms.
HOME - MEETRICS BRAND SAFETY Use Brand Safety to check if the environments in which your ad appears in conform to your brand. It’s no easy task to find the correct environment for your own advert. The increasing popularity of automated delivery systems means that the risk of an advert being placed in an environment which isn’t suited to the brand is evenhigher, or in
WELCHE DISPLAY FORMATE PERFORMEN AM BESTEN UND …TRANSLATE THIS PAGE Andere Anzeigenformate mit guter Leistung. Sitebars und Skyscraper sind allgemein für gute Sichtbarkeitswerte bekannt, zumal diese Formate häufig „sticky“ sind, also mit dem User am Rande der Seite mitscrollen. Interstitials und Fullpage Banner neigen ebenso dazu, eine gute Sichtbarkeit zu haben, da sie die ganze Seiteabdecken.
MEETRICS AD VERIFICATION SOLUTIONS Meetrics Benchmark Reports. When it comes to the viewability of branding campaigns, the benchmark reports from Meetrics are used as the reference point in the online sector. Meetrics publishes an overview with the most important key figures and developments quarterly. The budgets for advertising on digital channels areconstantly growing.
STARTING PAGE
Meetrics Benchmark Reports. When it comes to the viewability of branding campaigns, the benchmark reports from Meetrics are used as the reference point in the online sector. Meetrics publishes an overview with the most important key figures and developments quarterly. The budgets for advertising on digital channels areconstantly growing.
LIVE DEMO - MEETRICS In the long run there will be fewer display ads – but with a much better performance than is the case today; quality over quantity. Jan Schütte. Senior Sales Manager. Meetrics Great Britain. Headquarters Berlin · Alexanderstrasse 7 · DE-10178 Berlin.BENCHMARK REPORTS
Viewability Benchmark reports from Meetrics are published quarterly. Our reports contain information about which visibility values digital advertisements have and how these values are evolving in many European markets. The values are based on the international recommended minimum standard from IAB and MRC (50% of the ad is in a visible area for MEETRICS BENCHMARK REPORTS Viewability Benchmark reports from Meetrics are published quarterly. Our reports contain information about which visibility values digital advertisements have and how these values are evolving in many European markets. The values are based on the international recommended minimum standard from IAB and MRC (50% of the ad is in a visible area for HOME - MEETRICS ADAM SUITE Evaluating media is becoming increasingly complex due to the increase in programmatic delivery systems. But Meetrics’ has a solution: the ADAM suite.. Our Ad Attention Manager suite is a combination of our tools for measuring Viewability, Audience Verification, Ad Fraud Prevention and Brand Safety.. The ADAM suite gives you an overview of the quality and effectiveness of your ad placements MEETRICS AD VERIFICATION SOLUTIONS Moved Permanently. The document has moved here. ITV PARTNERS WITH VIEWABILITY COMPANY MEETRICS ITV, the UK’s biggest commercial broadcaster, announces that it has partnered with Meetrics, a leading European software company for advertising measurement and analytics, to provide enhanced advertising campaign delivery validation for VOD advertising across ITV Hubplatforms.
HOME - MEETRICS BRAND SAFETY Use Brand Safety to check if the environments in which your ad appears in conform to your brand. It’s no easy task to find the correct environment for your own advert. The increasing popularity of automated delivery systems means that the risk of an advert being placed in an environment which isn’t suited to the brand is evenhigher, or in
WELCHE DISPLAY FORMATE PERFORMEN AM BESTEN UND …TRANSLATE THIS PAGE Andere Anzeigenformate mit guter Leistung. Sitebars und Skyscraper sind allgemein für gute Sichtbarkeitswerte bekannt, zumal diese Formate häufig „sticky“ sind, also mit dem User am Rande der Seite mitscrollen. Interstitials und Fullpage Banner neigen ebenso dazu, eine gute Sichtbarkeit zu haben, da sie die ganze Seiteabdecken.
INVESTORS - MEETRICS The IBB Beteiligungsgesellschaft is a wholly-owned subsidiary of the IBB (business development bank of Berlin). It is a key player in the Berlin VC scene. In total, EUR 252 million has been managed by the IBB Bet since it was established. Through co-investments from financing partners, more than EUR 1 billion has been invested in more than 185 LIVE DEMO - MEETRICS In the long run there will be fewer display ads – but with a much better performance than is the case today; quality over quantity. Jan Schütte. Senior Sales Manager. Meetrics Great Britain. Headquarters Berlin · Alexanderstrasse 7 · DE-10178 Berlin. HOME - MEETRICS ADAM SUITE Evaluating media is becoming increasingly complex due to the increase in programmatic delivery systems. But Meetrics’ has a solution: the ADAM suite.. Our Ad Attention Manager suite is a combination of our tools for measuring Viewability, Audience Verification, Ad Fraud Prevention and Brand Safety.. The ADAM suite gives you an overview of the quality and effectiveness of your ad placementsBLOG - MEETRICS
Blog: The Meetrics experts report on current topics and trends in the industry. Groupe Marie Claire’s success story with Meetrics. – Tony Rajaonarivo, Traffic Manager Groupe Marie Claire, April 2021. In addition to providing us with relevant information on the visibility of all our formats on all our sites, Meetrics constantly supports us MEETRICS BENCHMARK REPORTS Viewability Benchmark reports from Meetrics are published quarterly. Our reports contain information about which visibility values digital advertisements have and how these values are evolving in many European markets. The values are based on the international recommended minimum standard from IAB and MRC (50% of the ad is in a visible area forFACEBOOK - MEETRICS
Our Viewability Solution provides validated viewability data according to the MRC-standards that are not available in Facebook and Instagram reportings. Meetrics’ data enables Advertisers to evaluate their Facebook campaigns based on much higher and more significant quality criteria as 100% pixels in view and viewtimes up to 10 seconds what leads to a more transparent and wide reporting. THE ADVANTAGES OF NOSQL There are, as always, advantages and disadvantages to every approach, but clearly on the pro site are: “Simple” design: Commonly used data structures are simple key to value mappings or big tables which contain the data in a more-or-less structured way. Horizontal scalability: Just add more hosts to your cluster and you are ready togo.
HOME - MEETRICS BRAND SAFETY It’s no easy task to find the correct environment for your own advert. The increasing popularity of automated delivery systems means that the risk of an advert being placed in an environment which isn’t suited to the brand is even higher, or in a worst-case scenario, in an environment that damages the brand and compromises itscredibility.
INTERNATIONAL Q1/2019 Medium Rectangle (300x250) 79% 30.1 sec 51% 20.1 sec meetrics.com/benchmark-reports/ Halfpage Ad/Sitebar (300x600) 62% 22.5sec Interstitial
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Meetrics Benchmark Reports When it comes to the viewability of branding campaigns, the benchmark reports from Meetrics are used as the reference point in the online sector. Meetrics publishes an overview with the most important key figures and developments quarterly. NEW Q1/2021 Benchmark Report DOWNLOAD NOW Ad Attention Solutions GENERATE MORE ATTENTIONFOR YOUR ADVERTS
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The budgets for advertising on digital channels are constantlygrowing.
Meetrics can help you find out which AD IMPRESSIONS are the mosteffective.
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Ad Attention Solutions GENERATE MORE ATTENTIONFOR YOUR ADVERTS
Merken
Merken
The budgets for advertising on digital channels are constantlygrowing.
Meetrics can help you find out which AD IMPRESSIONS are the mosteffective.
Learn more
Ad Attention Solutions GENERATE MORE ATTENTIONFOR YOUR ADVERTS
Merken
Merken
The budgets for advertising on digital channels are constantlygrowing.
Meetrics can help you find out which AD IMPRESSIONS are the mosteffective.
Learn more
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FACEBOOK PARTNERSHIP Meetrics’ Ad Verification Solution Now Includes Facebook See Press Release >> AD VERIFICATION: VIEWABILITY MATTERS, ATTENTION COUNTS Meetrics is the leading European provider of ad verification. We calculate the current success rate of your digital branding campaign – and help you to increase it.Learn more
Ad Attention Solutions – Meetrics' TechnologyViewability Check
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Use VIEWABILITY CHECK to see how visible your branding campaign is Audience VerificationLearn more
Use AUDIENCE VERIFICATION to determine if the targeted audience is relevant for your advertAd Fraud
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Use AD FRAUD PREVENTION to identify and prevent suspicious, fraudulentbehaviour
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Use BRAND SAFETY to check if the environments in which your ad appears in conform to your brand QUALITÄT MESSEN, EMPFEHLUNGEN LIEFERN – FÜR EFFIZIENTERENBUDGETEINSATZ
Unternehmen stehen im digitalen Ökosystem vor großenHerausforderungen.
Denn nicht jede gebuchte Platzierung ist auch eine gesehene – was vielerlei Gründe hat. Wir helfen ADVERTISERN, ihre digitalen Werbekampagnen wirkungsvollerzu platzieren.
Wir unterstützten PUBLISHER, die Qualität ihres Inventars zu erkennen und zu steigern. Wir geben AGENTUREN die Möglichkeit, ihren Werbekunden echte Mehrwerte zu bieten. Viewability analysis with Meetrics – how it works: Meetrics measures the visibility of display and video ads and calculates the viewability for each individual impression. All KPIs from the campaign can be viewed in the Meetrics Dashboard and as Excel reports at any time. Only those who know the value of their reserved advertising space canincrease their ROI.
Test now in our live demo Meetrics measures the visibility of display and video ads and calculates the viewability for each individual impression. All KPIs from the campaign can be viewed in the Meetrics Dashboard and as Excel reports at any time. Only those who know the value of their reserved advertising space canincrease their ROI.
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MEETRICS' & THE GENERAL DATA PROTECTION REGULATION (GDPR) All technical solutions and products of Meetrics GmbH are subject to the high requirements of the European GDPR guidelines and are GDPRcompliant.
The Meetrics Ad Viewability Solution completely waives cookies. Also Meetrics does not create any profiles of users. Our Audience Verification processes only data from people who have consented to the use and processing of their data. A transfer of individual personal data takes place at no time.Company
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Live Demo - Viewability Test Measurement Use our live demo to see how we analyse if an advert is visible!Show Live Demo
In the Meetrics live demo we show you when a video or banner advert can be described as having been seen, using the MRC standards. 2019 Meetrics GmbH. All rights reserved. We use cookies in order to improve the functionality of our web site. Through the use of this website, you express your consent to the usageof cookies.
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