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EVERYTHING YOU NEED TO KNOW ABOUT US Everything you need for app growth. Liftoff is your one stop shop to programmatic user acquisition and re-engagement. We help you find all of the best users for your app, deliver the most engaging ad experience, and optimize towards your user LTV goals. Liftoff is CAREERS AND JOB OPPORTUNITIES Develop your skillset and grow your career. Wellness Stipend. Get fit, stay healthy, and energized. Catered Lunch. Great, healthy food 5 days a week. Commuter Benefits. Monthly ride share credits, Caltrain or parking passes. WFH Thursdays. For those who commute 45+ minutes to aLiftoff office.
ANALYTICS | LIFTOFF
Mobile Campaign Analytics Gain insights into your mobile app marketing performance with the Liftoff analytics dashboard. Track ad spend, impressions, click-through rate, installs, post-install conversions and more. Access all your campaign data In real-time with a dashboard customized for your marketing needs. Track where your ad spend is going And which ad inventory and user LIFTOFF GOOGLE OB AGREEMENT Liftoff Google OB Agreement. This agreement governs Liftoff and Publisher's Google Open Bidding enablement. What is your company name? *. What is your AdMob publisher_ID? *. Please list the Bundle ID (s) / App ID (s) for each of the apps you would like to monetize with Liftoff on AdMob OB: *.APP.LIFTOFF.IO
This dashboard is optimized for Google Chrome.Errors may occur when using other browsers. LIFTOFF REPORTING API MOBILE FINANCE APPS REPORT Report Highlights 3 Finance app installs flourished in 2020, increasing by 15% compared to 2019. Users installed 4.6 billion finance apps globally and spent 16.3 billion hoursSHOPEE | LIFTOFF
Install-to-registration rate increases 31% for Shopee The ChallengeShopee, the leading e-commerce platform in Southeast Asia and Taiwan, contacted Liftoff to run a user acquisition campaign for their e-commerce app on Android in Indonesia. The popular localized app allows users to buy a wide range of categories from Games & Hobbies toWomen’s Apparel.
DIRECT, AD NETWORK, AD EXCHANGE, DSP Direct, Ad Network, Ad Exchange, DSP – What’s The Difference? What’s the difference between direct, ad network, ad exchange and demand side platforms? Lego man breaks it down for us block by block. LIFTOFF - MOBILE APP MARKETING & RETARGETING COMPANY Liftoff specializes in app install campaigns, but it only gets paid for users taking a first action of some kind, not per install. Liftoff is the rare marketing success that has nothing to do with Google or Facebook. A 4.9 rating on Glassdoor is impressive. It’s the rating that mobile app marketing and targeting company Liftoff has earned. 1.2.
EVERYTHING YOU NEED TO KNOW ABOUT US Everything you need for app growth. Liftoff is your one stop shop to programmatic user acquisition and re-engagement. We help you find all of the best users for your app, deliver the most engaging ad experience, and optimize towards your user LTV goals. Liftoff is CAREERS AND JOB OPPORTUNITIES Develop your skillset and grow your career. Wellness Stipend. Get fit, stay healthy, and energized. Catered Lunch. Great, healthy food 5 days a week. Commuter Benefits. Monthly ride share credits, Caltrain or parking passes. WFH Thursdays. For those who commute 45+ minutes to aLiftoff office.
ANALYTICS | LIFTOFF
Mobile Campaign Analytics Gain insights into your mobile app marketing performance with the Liftoff analytics dashboard. Track ad spend, impressions, click-through rate, installs, post-install conversions and more. Access all your campaign data In real-time with a dashboard customized for your marketing needs. Track where your ad spend is going And which ad inventory and user LIFTOFF GOOGLE OB AGREEMENT Liftoff Google OB Agreement. This agreement governs Liftoff and Publisher's Google Open Bidding enablement. What is your company name? *. What is your AdMob publisher_ID? *. Please list the Bundle ID (s) / App ID (s) for each of the apps you would like to monetize with Liftoff on AdMob OB: *.APP.LIFTOFF.IO
This dashboard is optimized for Google Chrome.Errors may occur when using other browsers. LIFTOFF REPORTING API MOBILE FINANCE APPS REPORT Report Highlights 3 Finance app installs flourished in 2020, increasing by 15% compared to 2019. Users installed 4.6 billion finance apps globally and spent 16.3 billion hoursSHOPEE | LIFTOFF
Install-to-registration rate increases 31% for Shopee The ChallengeShopee, the leading e-commerce platform in Southeast Asia and Taiwan, contacted Liftoff to run a user acquisition campaign for their e-commerce app on Android in Indonesia. The popular localized app allows users to buy a wide range of categories from Games & Hobbies toWomen’s Apparel.
DIRECT, AD NETWORK, AD EXCHANGE, DSP Direct, Ad Network, Ad Exchange, DSP – What’s The Difference? What’s the difference between direct, ad network, ad exchange and demand side platforms? Lego man breaks it down for us block by block. EVERYTHING YOU NEED TO KNOW ABOUT US Everything you need for app growth. Liftoff is your one stop shop to programmatic user acquisition and re-engagement. We help you find all of the best users for your app, deliver the most engaging ad experience, and optimize towards your user LTV goals. Liftoff iseverything you need
CAREERS AND JOB OPPORTUNITIES SupportiveWe offer unlimited vacation and encourage our employees to take time off when life throws you a curveball.. FocusedFocus is the key to success.We work hard to create a distraction-free environment so our team can be their best. Our Culture. Friendly & FunFostering a fun and dynamic work environment is important to us.Join us for team activities and exciting offsites held regularly.ANALYTICS | LIFTOFF
Mobile Campaign Analytics Gain insights into your mobile app marketing performance with the Liftoff analytics dashboard. Track ad spend, impressions, click-through rate, installs, post-install conversions and more. Access all your campaign data In real-time with a dashboard customized for your marketing needs. Track where your ad spend is going And which ad inventory and userAPP.LIFTOFF.IO
This dashboard is optimized for Google Chrome.Errors may occur when using other browsers. OUT NOW! 2020 MOBILE APP TRENDS REPORT Out now! 2020 Mobile App Trends Report. The last 12 months we recount in this report will likely be remembered as the most disruptive and demanding in our modern times. But the outcome was an explosion of activity and interaction like no other as people everywhere on the planet relied more than ever on mobile and apps to access essential OUT NOW! MOBILE EATS, OUR FOOD DELIVERY APP INFOGRAPHIC Liftoff has been keeping track of the performance and data points behind the surge in food delivery apps in 2021. Learn more here. SECRETS TO A SUCCESSFUL SOFT LAUNCH From free tools to keywords and refined user acquisition strategy, successful launches are simply due to building a good quality app. A successful soft launch needs a solid marketing strategy too. Marketers will want to work with the production team from the start to identify key elements of the app so that you can put your best foot forwardPRIVACY POLICY
Liftoff Mobile, Inc. (“Company,” “we,” “us,” “our”) is a mobile advertising company that provides customers with an advertising and optimization platform and software (the“Services”).
GAME APP MARKETING: TIPS TO MARKET POPULAR MOBILE HIDDEN In June 2015, MyTona released the mobile game Seekers Notes: Hidden Mystery.Seekers Notes is a hugely popular hidden object game with millions of downloads. It’s famous for its carefully designed levels and beautiful artwork. This was the company’s first experience self publishing a mobile game, as well as promoting the game ourselves. JAMES PENG - LIFTOFF Q&A with James. James Peng was formerly Head of Mobile App Acquisition at the Match Group in San Francisco, CA. His analytical and creative talents have helped James grow the Match Group’s 45+ brands – including Match.com, Tinder, and OKCupid – but his willingness to take risks and be an early adopter of new technologies has made him a true leader in mobile marketing. LIFTOFF - MOBILE APP MARKETING & RETARGETING COMPANY Liftoff is the leading mobile app optimization marketing and retargeting platform for running true CPA optimized mobile app install campaigns to get new, quality users. EVERYTHING YOU NEED TO KNOW ABOUT US Everything you need for app growth. Liftoff is your one stop shop to programmatic user acquisition and re-engagement. We help you find all of the best users for your app, deliver the most engaging ad experience, and optimize towards your user LTV goals.ANALYTICS | LIFTOFF
Mobile Campaign Analytics Gain insights into your mobile app marketing performance with the Liftoff analytics dashboard. Track ad spend, impressions, click-through rate, installs, post-install conversions and more. Access all your campaign data In real-time with a dashboard customized for your marketing needs. Track where your ad spend is going And which ad inventory and user CAREERS AND JOB OPPORTUNITIES SupportiveWe offer unlimited vacation and encourage our employees to take time off when life throws you a curveball.. FocusedFocus is the key to success.We work hard to create a distraction-free environment so our team can be their best. Our Culture. Friendly & FunFostering a fun and dynamic work environment is important to us.Join us for team activities and exciting offsites held regularly. LIFTOFF GOOGLE OB AGREEMENT Learn how Liftoff can help you! Get Started. Trusted by the Best.Solutions
LIFTOFF REPORTING API SECRETS TO A SUCCESSFUL SOFT LAUNCHSHOPEE | LIFTOFF
Install-to-registration rate increases 31% for Shopee The ChallengeShopee, the leading e-commerce platform in Southeast Asia and Taiwan, contacted Liftoff to run a user acquisition campaign for their e-commerce app on Android in Indonesia. The popular localized app allows users to buy a wide range of categories from Games & Hobbies toWomen’s Apparel.
MOBILE FINANCE APPS REPORT Report Highlights 3 Finance app installs flourished in 2020, increasing by 15% compared to 2019. Users installed 4.6 billion finance apps globally and spent 16.3 billion hours DIRECT, AD NETWORK, AD EXCHANGE, DSP What’s the difference between direct, ad network, ad exchange and demand side platforms? Lego man breaks it down for us block by block. LIFTOFF - MOBILE APP MARKETING & RETARGETING COMPANY Liftoff is the leading mobile app optimization marketing and retargeting platform for running true CPA optimized mobile app install campaigns to get new, quality users. EVERYTHING YOU NEED TO KNOW ABOUT US Everything you need for app growth. Liftoff is your one stop shop to programmatic user acquisition and re-engagement. We help you find all of the best users for your app, deliver the most engaging ad experience, and optimize towards your user LTV goals.ANALYTICS | LIFTOFF
Mobile Campaign Analytics Gain insights into your mobile app marketing performance with the Liftoff analytics dashboard. Track ad spend, impressions, click-through rate, installs, post-install conversions and more. Access all your campaign data In real-time with a dashboard customized for your marketing needs. Track where your ad spend is going And which ad inventory and user CAREERS AND JOB OPPORTUNITIES SupportiveWe offer unlimited vacation and encourage our employees to take time off when life throws you a curveball.. FocusedFocus is the key to success.We work hard to create a distraction-free environment so our team can be their best. Our Culture. Friendly & FunFostering a fun and dynamic work environment is important to us.Join us for team activities and exciting offsites held regularly. LIFTOFF GOOGLE OB AGREEMENT Learn how Liftoff can help you! Get Started. Trusted by the Best.Solutions
LIFTOFF REPORTING API SECRETS TO A SUCCESSFUL SOFT LAUNCHSHOPEE | LIFTOFF
Install-to-registration rate increases 31% for Shopee The ChallengeShopee, the leading e-commerce platform in Southeast Asia and Taiwan, contacted Liftoff to run a user acquisition campaign for their e-commerce app on Android in Indonesia. The popular localized app allows users to buy a wide range of categories from Games & Hobbies toWomen’s Apparel.
MOBILE FINANCE APPS REPORT Report Highlights 3 Finance app installs flourished in 2020, increasing by 15% compared to 2019. Users installed 4.6 billion finance apps globally and spent 16.3 billion hours DIRECT, AD NETWORK, AD EXCHANGE, DSP What’s the difference between direct, ad network, ad exchange and demand side platforms? Lego man breaks it down for us block by block. ABOUT LIFTOFF MOBILE MARKETING CAMPAIGNS Liftoff helps app marketers benefit from managed user acquisition, backed by powerful machine learning. Ensure you get the users most likely to engage with your app by visiting Liftoff today. CAREERS AND JOB OPPORTUNITIES SupportiveWe offer unlimited vacation and encourage our employees to take time off when life throws you a curveball.. FocusedFocus is the key to success.We work hard to create a distraction-free environment so our team can be their best. Our Culture. Friendly & FunFostering a fun and dynamic work environment is important to us.Join us for team activities and exciting offsites held regularly. LIFTOFF IS AN INC. BEST WORKPLACE HONOREE 2021 Liftoff has been named one of the 429 companies who make up Inc. Magazine’s Best Workplaces for 2021.. Collecting data from thousands of submissions across the country, Inc. picked 429 honorees this year. Each nominated company took part in an employee survey, conducted by Quantum Workplace, on topics that included management effectiveness, perks, and fostering employee growth.LIFTOFF
This dashboard is optimized for Google Chrome.Errors may occur when using other browsers. OUT NOW! MOBILE EATS, OUR FOOD DELIVERY APP INFOGRAPHIC Liftoff has been keeping track of the performance and data points behind the surge in food delivery apps in 2021. Learn more here. LIFTOFF LAUNCHES IN BRAZIL Today, we are very excited to announce that Liftoff will be expanding into Latin America with our first São Paulo based hire, Antonio Affonseca.With deep industry experience, Antonio will be leading our growth efforts and working with publishers such as Rappi, MercadoPago, and Wildlife (formerly TFG), while expanding Liftoff’s footprint throughout the region. COMMON MISTAKES IN DESIGNING APP INSTALL ADS AND IMPROVING 3. Ad creative is missing a screenshot of the app. Just like movies, consumers want a sneak preview before installing and making a purchase or spending time with your app. Remember, installing an app is different than visiting a website.. Users must first install an app before they can experience it. LIFTOFF IS READY FOR IOS 14.5. ARE YOU? With Apple introducing the App Tracking and Transparency (ATT) framework and SKAdnetwork, Liftoff has been working hard to ensure that marketers are setup for success on iOS. Here we outline what we are doing to prepare. MOBILE FINANCE APPS REPORT Report Highlights 3 Finance app installs flourished in 2020, increasing by 15% compared to 2019. Users installed 4.6 billion finance apps globally and spent 16.3 billion hours WOMEN AT LIFTOFF: NEGIN SAEI, CONTROLLER Meet John Kelly on the Liftoff Recruiting team. When John is not busy recruiting new talent, you can find him exploring local breweries orenjoying a run.
LIFTOFF - MOBILE APP MARKETING & RETARGETING COMPANY Liftoff specializes in app install campaigns, but it only gets paid for users taking a first action of some kind, not per install. Liftoff is the rare marketing success that has nothing to do with Google or Facebook. A 4.9 rating on Glassdoor is impressive. It’s the rating that mobile app marketing and targeting company Liftoff has earned. 1.2.
EVERYTHING YOU NEED TO KNOW ABOUT US Everything you need for app growth. Liftoff is your one stop shop to programmatic user acquisition and re-engagement. We help you find all of the best users for your app, deliver the most engaging ad experience, and optimize towards your user LTV goals. Liftoff isANALYTICS | LIFTOFF
Mobile Campaign Analytics Gain insights into your mobile app marketing performance with the Liftoff analytics dashboard. Track ad spend, impressions, click-through rate, installs, post-install conversions and more. Access all your campaign data In real-time with a dashboard customized for your marketing needs. Track where your ad spend is going And which ad inventory and user CAREERS AND JOB OPPORTUNITIES Develop your skillset and grow your career. Wellness Stipend. Get fit, stay healthy, and energized. Catered Lunch. Great, healthy food 5 days a week. Commuter Benefits. Monthly ride share credits, Caltrain or parking passes. WFH Thursdays. For those who commute 45+ minutes to aLiftoff office.
LIFTOFF REPORTING API LIFTOFF GOOGLE OB AGREEMENT Liftoff Google OB Agreement. This agreement governs Liftoff and Publisher's Google Open Bidding enablement. What is your company name? *. What is your AdMob publisher_ID? *. Please list the Bundle ID (s) / App ID (s) for each of the apps you would like to monetize with Liftoff on AdMob OB: *. SECRETS TO A SUCCESSFUL SOFT LAUNCH DIRECT, AD NETWORK, AD EXCHANGE, DSP Direct, Ad Network, Ad Exchange, DSP – What’s The Difference? What’s the difference between direct, ad network, ad exchange and demand side platforms? Lego man breaks it down for us block by block. MOBILE FINANCE APPS REPORT Report Highlights 3 Finance app installs flourished in 2020, increasing by 15% compared to 2019. Users installed 4.6 billion finance apps globally and spent 16.3 billion hours HOME - MOBILE HEROES Learn from the best in Mobile App Marketing! Meet marketers and find great resources on how to be successful in mobile app marketing! LIFTOFF - MOBILE APP MARKETING & RETARGETING COMPANY Liftoff specializes in app install campaigns, but it only gets paid for users taking a first action of some kind, not per install. Liftoff is the rare marketing success that has nothing to do with Google or Facebook. A 4.9 rating on Glassdoor is impressive. It’s the rating that mobile app marketing and targeting company Liftoff has earned. 1.2.
EVERYTHING YOU NEED TO KNOW ABOUT US Everything you need for app growth. Liftoff is your one stop shop to programmatic user acquisition and re-engagement. We help you find all of the best users for your app, deliver the most engaging ad experience, and optimize towards your user LTV goals. Liftoff isANALYTICS | LIFTOFF
Mobile Campaign Analytics Gain insights into your mobile app marketing performance with the Liftoff analytics dashboard. Track ad spend, impressions, click-through rate, installs, post-install conversions and more. Access all your campaign data In real-time with a dashboard customized for your marketing needs. Track where your ad spend is going And which ad inventory and user CAREERS AND JOB OPPORTUNITIES Develop your skillset and grow your career. Wellness Stipend. Get fit, stay healthy, and energized. Catered Lunch. Great, healthy food 5 days a week. Commuter Benefits. Monthly ride share credits, Caltrain or parking passes. WFH Thursdays. For those who commute 45+ minutes to aLiftoff office.
LIFTOFF REPORTING API LIFTOFF GOOGLE OB AGREEMENT Liftoff Google OB Agreement. This agreement governs Liftoff and Publisher's Google Open Bidding enablement. What is your company name? *. What is your AdMob publisher_ID? *. Please list the Bundle ID (s) / App ID (s) for each of the apps you would like to monetize with Liftoff on AdMob OB: *. SECRETS TO A SUCCESSFUL SOFT LAUNCH DIRECT, AD NETWORK, AD EXCHANGE, DSP Direct, Ad Network, Ad Exchange, DSP – What’s The Difference? What’s the difference between direct, ad network, ad exchange and demand side platforms? Lego man breaks it down for us block by block. MOBILE FINANCE APPS REPORT Report Highlights 3 Finance app installs flourished in 2020, increasing by 15% compared to 2019. Users installed 4.6 billion finance apps globally and spent 16.3 billion hours HOME - MOBILE HEROES Learn from the best in Mobile App Marketing! Meet marketers and find great resources on how to be successful in mobile app marketing! ABOUT LIFTOFF MOBILE MARKETING CAMPAIGNS Liftoff’s unbiased ML learns from comprehensive, clean and accurate data to identify users most likely to engage with your app. No whitelists or blacklists are applied to ensure that ML is learning from the most complete data set. Spend rates and performance will vary as it takes a few hundred unique post install events to collect enoughdata.
LIFTOFF IS AN INC. BEST WORKPLACE HONOREE 2021 Liftoff has been named one of the 429 companies who make up Inc. Magazine’s Best Workplaces for 2021.. Collecting data from thousands of submissions across the country, Inc. picked 429 honorees this year. Each nominated company took part in an employee survey, conducted by Quantum Workplace, on topics that included management effectiveness, perks, and fostering employee growth.LIFTOFF
This dashboard is optimized for Google Chrome. Errors may occur when using other browsers. OUT NOW! MOBILE EATS, OUR FOOD DELIVERY APP INFOGRAPHIC Liftoff has been keeping track of the performance and data points behind the surge in food delivery apps in 2021. Learn more here. LIFTOFF LAUNCHES IN BRAZIL Today, we are very excited to announce that Liftoff will be expanding into Latin America with our first São Paulo based hire, Antonio Affonseca.With deep industry experience, Antonio will be leading our growth efforts and working with publishers such as Rappi, MercadoPago, and Wildlife (formerly TFG), while expanding Liftoff’s footprint throughout the region. COMMON MISTAKES IN DESIGNING APP INSTALL ADS AND IMPROVING 3. Ad creative is missing a screenshot of the app. Just like movies, consumers want a sneak preview before installing and making a purchase or spending time with your app. Remember, installing an app is different than visiting a website.. Users must first install an app before they can experience it.MOBILE HERO COMICS
The most energetic Mobile Hero, Dr. Nuclear has a very special super power. She can clap her hands together giving her control over atomic power. She can use this power to deliver concussive nuclear force or reinforce powerful force fields to fend off evildoers. Based on Margarita Vasilevskaya from Scopely. WOMEN AT LIFTOFF: NEGIN SAEI, CONTROLLER This March we are celebrating Women’s History Month across all the Liftoff offices around the world and highlighting some of the amazing women that work here in a series of blog interviews. In this interview, get to know our Negin Saei, Liftoff’s first Controller. Negin joined Liftoff in 2016 after making the leap from publicaccounting
MOBILE FINANCE APPS REPORT Report Highlights 3 Finance app installs flourished in 2020, increasing by 15% compared to 2019. Users installed 4.6 billion finance apps globally and spent 16.3 billion hoursPRIVACY POLICY
This privacy policy applies to the Site and our Services. This privacy policy describes how Liftoff Mobile, Inc. collects, uses, shares and stores information that identifies you (“personal information”) as well as your choices regarding the use, access and correction of your personal information. Please note that this policy does not apply LIFTOFF - MOBILE APP MARKETING & RETARGETING COMPANY Liftoff specializes in app install campaigns, but it only gets paid for users taking a first action of some kind, not per install. Liftoff is the rare marketing success that has nothing to do with Google or Facebook. A 4.9 rating on Glassdoor is impressive. It’s the rating that mobile app marketing and targeting company Liftoff has earned. 1.2.
EVERYTHING YOU NEED TO KNOW ABOUT US Everything you need for app growth. Liftoff is your one stop shop to programmatic user acquisition and re-engagement. We help you find all of the best users for your app, deliver the most engaging ad experience, and optimize towards your user LTV goals. Liftoff isANALYTICS | LIFTOFF
Mobile Campaign Analytics Gain insights into your mobile app marketing performance with the Liftoff analytics dashboard. Track ad spend, impressions, click-through rate, installs, post-install conversions and more. Access all your campaign data In real-time with a dashboard customized for your marketing needs. Track where your ad spend is going And which ad inventory and user CAREERS AND JOB OPPORTUNITIES Develop your skillset and grow your career. Wellness Stipend. Get fit, stay healthy, and energized. Catered Lunch. Great, healthy food 5 days a week. Commuter Benefits. Monthly ride share credits, Caltrain or parking passes. WFH Thursdays. For those who commute 45+ minutes to aLiftoff office.
LIFTOFF
Ad blocking software detected. Please disable it to ensure that all Liftoff functionality is available. LIFTOFF GOOGLE OB AGREEMENT Liftoff Google OB Agreement. This agreement governs Liftoff and Publisher's Google Open Bidding enablement. What is your company name? *. What is your AdMob publisher_ID? *. Please list the Bundle ID (s) / App ID (s) for each of the apps you would like to monetize with Liftoff on AdMob OB: *. LIFTOFF REPORTING API DIRECT, AD NETWORK, AD EXCHANGE, DSP Direct, Ad Network, Ad Exchange, DSP – What’s The Difference? What’s the difference between direct, ad network, ad exchange and demand side platforms? Lego man breaks it down for us block by block.PRIVACY POLICY
Liftoff Mobile, Inc. (“Company,” “we,” “us,” “our”) is a mobile advertising company that provides customers with an advertising and optimization platform and software (the“Services”).
LIFTOFF MOBILE SUBSCRIPTION APPS REPORT The rise of mobile subscription apps has improved the overall health of the entire App Economy. In fact, it's forecasted this surge will result in revenue for non-game apps to reach $33.8 billion in 2021. Download the 2017 Mobile Subscription Apps Report to help make data-informed decisions and ensure that your subscription app staystop of
LIFTOFF - MOBILE APP MARKETING & RETARGETING COMPANY Liftoff specializes in app install campaigns, but it only gets paid for users taking a first action of some kind, not per install. Liftoff is the rare marketing success that has nothing to do with Google or Facebook. A 4.9 rating on Glassdoor is impressive. It’s the rating that mobile app marketing and targeting company Liftoff has earned. 1.2.
EVERYTHING YOU NEED TO KNOW ABOUT US Everything you need for app growth. Liftoff is your one stop shop to programmatic user acquisition and re-engagement. We help you find all of the best users for your app, deliver the most engaging ad experience, and optimize towards your user LTV goals. Liftoff isANALYTICS | LIFTOFF
Mobile Campaign Analytics Gain insights into your mobile app marketing performance with the Liftoff analytics dashboard. Track ad spend, impressions, click-through rate, installs, post-install conversions and more. Access all your campaign data In real-time with a dashboard customized for your marketing needs. Track where your ad spend is going And which ad inventory and user CAREERS AND JOB OPPORTUNITIES Develop your skillset and grow your career. Wellness Stipend. Get fit, stay healthy, and energized. Catered Lunch. Great, healthy food 5 days a week. Commuter Benefits. Monthly ride share credits, Caltrain or parking passes. WFH Thursdays. For those who commute 45+ minutes to aLiftoff office.
LIFTOFF
Ad blocking software detected. Please disable it to ensure that all Liftoff functionality is available. LIFTOFF GOOGLE OB AGREEMENT Liftoff Google OB Agreement. This agreement governs Liftoff and Publisher's Google Open Bidding enablement. What is your company name? *. What is your AdMob publisher_ID? *. Please list the Bundle ID (s) / App ID (s) for each of the apps you would like to monetize with Liftoff on AdMob OB: *. LIFTOFF REPORTING API DIRECT, AD NETWORK, AD EXCHANGE, DSP Direct, Ad Network, Ad Exchange, DSP – What’s The Difference? What’s the difference between direct, ad network, ad exchange and demand side platforms? Lego man breaks it down for us block by block.PRIVACY POLICY
Liftoff Mobile, Inc. (“Company,” “we,” “us,” “our”) is a mobile advertising company that provides customers with an advertising and optimization platform and software (the“Services”).
LIFTOFF MOBILE SUBSCRIPTION APPS REPORT The rise of mobile subscription apps has improved the overall health of the entire App Economy. In fact, it's forecasted this surge will result in revenue for non-game apps to reach $33.8 billion in 2021. Download the 2017 Mobile Subscription Apps Report to help make data-informed decisions and ensure that your subscription app staystop of
CAREERS AND JOB OPPORTUNITIES SupportiveWe offer unlimited vacation and encourage our employees to take time off when life throws you a curveball.. FocusedFocus is the key to success.We work hard to create a distraction-free environment so our team can be their best. Our Culture. Friendly & FunFostering a fun and dynamic work environment is important to us.Join us for team activities and exciting offsites held regularly. MOBILE ADVERTISING AND APP PROMOTION Take advantage of the precision of real-time bidding across the major RTB exchanges and mobile ad networks. Liftoff is integrated with all major programmatic mobile ad networks and real-time bidding exchanges (RTB), enabling us to place bids on individual ad requests. Combined with our optimization engine, your ad spend goes only toward mobile ABOUT LIFTOFF MOBILE MARKETING CAMPAIGNS Liftoff’s unbiased ML learns from comprehensive, clean and accurate data to identify users most likely to engage with your app. No whitelists or blacklists are applied to ensure that ML is learning from the most complete data set. Spend rates and performance will vary as it takes a few hundred unique post install events to collect enoughdata.
MOBILE AD PERFORMANCE TRACKER The Mobile Ad Performance Tracker records weekly changes across several key mobile ad performance KPIs. Get exclusive data here. LIFTOFF LAUNCHES IN BRAZIL Today, we are very excited to announce that Liftoff will be expanding into Latin America with our first São Paulo based hire, Antonio Affonseca.With deep industry experience, Antonio will be leading our growth efforts and working with publishers such as Rappi, MercadoPago, and Wildlife (formerly TFG), while expanding Liftoff’s footprint throughout the region. LIFTOFF IS READY FOR IOS 14.5. ARE YOU? Liftoff is ready for iOS 14.5. Are you? Last June, Apple announced what is essentially the deprecation of Identifier for Advertisers (IDFA), the release of SKAdNetwork (SKAN) and App Transparency Tracker, Apple’s privacy first attribution framework. These changes affect all parties in the mobile ad tech industry – advertisers,measurement
LIFTOFF FORMS STRATEGIC PARTNERSHIP WITH BLACKSTONE Liftoff Forms Strategic Partnership With Blackstone. I am very excited to share that private equity funds managed by Blackstone will be making a strategic investment in Liftoff to help fuel our next phase of global growth. Blackstone is one of the world’s most preeminent investment firms and a major investor in many leading technology COMMON MISTAKES IN DESIGNING APP INSTALL ADS AND IMPROVING 3. Ad creative is missing a screenshot of the app. Just like movies, consumers want a sneak preview before installing and making a purchase or spending time with your app. Remember, installing an app is different than visiting a website.. Users must first install an app before they can experience it.TERMS OF SERVICE
The term “Services” includes, without limitation, use of the Website, any service Company performs for you and the Content (as defined below) offered by Company on the Website. Company may change, suspend or discontinue the Services at any time, including theavailability of
HOME - MOBILE HEROES Learn from the best in Mobile App Marketing! Meet marketers and find great resources on how to be successful in mobile app marketing! LIFTOFF - MOBILE APP MARKETING & RETARGETING COMPANY Liftoff specializes in app install campaigns, but it only gets paid for users taking a first action of some kind, not per install. Liftoff is the rare marketing success that has nothing to do with Google or Facebook. A 4.9 rating on Glassdoor is impressive. It’s the rating that mobile app marketing and targeting company Liftoff has earned. 1.2.
EVERYTHING YOU NEED TO KNOW ABOUT US Everything you need for app growth. Liftoff is your one stop shop to programmatic user acquisition and re-engagement. We help you find all of the best users for your app, deliver the most engaging ad experience, and optimize towards your user LTV goals. Liftoff isANALYTICS | LIFTOFF
Mobile Campaign Analytics Gain insights into your mobile app marketing performance with the Liftoff analytics dashboard. Track ad spend, impressions, click-through rate, installs, post-install conversions and more. Access all your campaign data In real-time with a dashboard customized for your marketing needs. Track where your ad spend is going And which ad inventory and user CAREERS AND JOB OPPORTUNITIES Develop your skillset and grow your career. Wellness Stipend. Get fit, stay healthy, and energized. Catered Lunch. Great, healthy food 5 days a week. Commuter Benefits. Monthly ride share credits, Caltrain or parking passes. WFH Thursdays. For those who commute 45+ minutes to aLiftoff office.
LIFTOFFLIFTOFF APPLIFTOFF GLASSDOORLIFTOFF DOWNLOADLIFTOFF AGENTHERBALIFE LIFTOFFLIFTOFF TODAY Ad blocking software detected. Please disable it to ensure that all Liftoff functionality is available. LIFTOFF GOOGLE OB AGREEMENT Liftoff Google OB Agreement. This agreement governs Liftoff and Publisher's Google Open Bidding enablement. What is your company name? *. What is your AdMob publisher_ID? *. Please list the Bundle ID (s) / App ID (s) for each of the apps you would like to monetize with Liftoff on AdMob OB: *. LIFTOFF REPORTING API DIRECT, AD NETWORK, AD EXCHANGE, DSP Direct, Ad Network, Ad Exchange, DSP – What’s The Difference? What’s the difference between direct, ad network, ad exchange and demand side platforms? Lego man breaks it down for us block by block.PRIVACY POLICY
Liftoff Mobile, Inc. (“Company,” “we,” “us,” “our”) is a mobile advertising company that provides customers with an advertising and optimization platform and software (the“Services”).
LIFTOFF MOBILE SUBSCRIPTION APPS REPORT The rise of mobile subscription apps has improved the overall health of the entire App Economy. In fact, it's forecasted this surge will result in revenue for non-game apps to reach $33.8 billion in 2021. Download the 2017 Mobile Subscription Apps Report to help make data-informed decisions and ensure that your subscription app staystop of
LIFTOFF - MOBILE APP MARKETING & RETARGETING COMPANY Liftoff specializes in app install campaigns, but it only gets paid for users taking a first action of some kind, not per install. Liftoff is the rare marketing success that has nothing to do with Google or Facebook. A 4.9 rating on Glassdoor is impressive. It’s the rating that mobile app marketing and targeting company Liftoff has earned. 1.2.
EVERYTHING YOU NEED TO KNOW ABOUT US Everything you need for app growth. Liftoff is your one stop shop to programmatic user acquisition and re-engagement. We help you find all of the best users for your app, deliver the most engaging ad experience, and optimize towards your user LTV goals. Liftoff isANALYTICS | LIFTOFF
Mobile Campaign Analytics Gain insights into your mobile app marketing performance with the Liftoff analytics dashboard. Track ad spend, impressions, click-through rate, installs, post-install conversions and more. Access all your campaign data In real-time with a dashboard customized for your marketing needs. Track where your ad spend is going And which ad inventory and user CAREERS AND JOB OPPORTUNITIES Develop your skillset and grow your career. Wellness Stipend. Get fit, stay healthy, and energized. Catered Lunch. Great, healthy food 5 days a week. Commuter Benefits. Monthly ride share credits, Caltrain or parking passes. WFH Thursdays. For those who commute 45+ minutes to aLiftoff office.
LIFTOFFLIFTOFF APPLIFTOFF GLASSDOORLIFTOFF DOWNLOADLIFTOFF AGENTHERBALIFE LIFTOFFLIFTOFF TODAY Ad blocking software detected. Please disable it to ensure that all Liftoff functionality is available. LIFTOFF GOOGLE OB AGREEMENT Liftoff Google OB Agreement. This agreement governs Liftoff and Publisher's Google Open Bidding enablement. What is your company name? *. What is your AdMob publisher_ID? *. Please list the Bundle ID (s) / App ID (s) for each of the apps you would like to monetize with Liftoff on AdMob OB: *. LIFTOFF REPORTING API DIRECT, AD NETWORK, AD EXCHANGE, DSP Direct, Ad Network, Ad Exchange, DSP – What’s The Difference? What’s the difference between direct, ad network, ad exchange and demand side platforms? Lego man breaks it down for us block by block.PRIVACY POLICY
Liftoff Mobile, Inc. (“Company,” “we,” “us,” “our”) is a mobile advertising company that provides customers with an advertising and optimization platform and software (the“Services”).
LIFTOFF MOBILE SUBSCRIPTION APPS REPORT The rise of mobile subscription apps has improved the overall health of the entire App Economy. In fact, it's forecasted this surge will result in revenue for non-game apps to reach $33.8 billion in 2021. Download the 2017 Mobile Subscription Apps Report to help make data-informed decisions and ensure that your subscription app staystop of
MOBILE ADVERTISING AND APP PROMOTION Take advantage of the precision of real-time bidding across the major RTB exchanges and mobile ad networks. Liftoff is integrated with all major programmatic mobile ad networks and real-time bidding exchanges (RTB), enabling us to place bids on individual ad requests. Combined with our optimization engine, your ad spend goes only toward mobile CAREERS AND JOB OPPORTUNITIES SupportiveWe offer unlimited vacation and encourage our employees to take time off when life throws you a curveball.. FocusedFocus is the key to success.We work hard to create a distraction-free environment so our team can be their best. Our Culture. Friendly & FunFostering a fun and dynamic work environment is important to us.Join us for team activities and exciting offsites held regularly. MOBILE AD PERFORMANCE TRACKER The Mobile Ad Performance Tracker records weekly changes across several key mobile ad performance KPIs. Get exclusive data here. LIFTOFF FORMS STRATEGIC PARTNERSHIP WITH BLACKSTONE Liftoff Forms Strategic Partnership With Blackstone. I am very excited to share that private equity funds managed by Blackstone will be making a strategic investment in Liftoff to help fuel our next phase of global growth. Blackstone is one of the world’s most preeminent investment firms and a major investor in many leading technology COST PER REVENUE: OPTIMIZE FOR YOUR USER LTV GOALS Unlike CPA which optimizes for a single event, Cost Per Revenue (CPR) is event agnostic and optimizes for users who generate the most revenue. This can be a purchase, a subscription and/or an ad revenue event. For example, let’s say we have 2 users. User 1 takes 3 actions and makes $1 purchase each. User 2 takes 1 action and makes a$10 purchase.
NEW! 2019 MOBILE GAMING APPS REPORT Mobile gaming apps continue to grow at a fast and furious pace, set to reach 60% market share in consumer gaming spend in 2019. In partnership with AppsFlyer, the 2019 Mobile Gaming Apps Report delivers valuable user acquisition trends and benchmarks by mobile gaming sub-category, including in-app conversion rates and retention data.. VIEW & DOWNLOAD REPORT LIFTOFF IS READY FOR IOS 14.5. ARE YOU? Liftoff is ready for iOS 14.5. Are you? Last June, Apple announced what is essentially the deprecation of Identifier for Advertisers (IDFA), the release of SKAdNetwork (SKAN) and App Transparency Tracker, Apple’s privacy first attribution framework. These changes affect all parties in the mobile ad tech industry – advertisers,measurement
LIFTOFF LAUNCHES IN BRAZIL Today, we are very excited to announce that Liftoff will be expanding into Latin America with our first São Paulo based hire, Antonio Affonseca.With deep industry experience, Antonio will be leading our growth efforts and working with publishers such as Rappi, MercadoPago, and Wildlife (formerly TFG), while expanding Liftoff’s footprint throughout the region. COMMON MISTAKES IN DESIGNING APP INSTALL ADS AND IMPROVING 3. Ad creative is missing a screenshot of the app. Just like movies, consumers want a sneak preview before installing and making a purchase or spending time with your app. Remember, installing an app is different than visiting a website.. Users must first install an app before they can experience it. HOME - MOBILE HEROES Learn from the best in Mobile App Marketing! Meet marketers and find great resources on how to be successful in mobile app marketing! * No IDFA? No Problem* Solutions
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New! Track weekly changes in IDFA vs non-IDFA traffic and SKAN-ready ad inventory. SHOW ME*
Download the 2021 Casual Gaming Apps Report to get the latest insights on the biggest genre in mobile gaming.Download Now
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iOS 14.5 has landed. The POST-IDFA ALLIANCE is here to help. Get the resources you need to successfully market and monetize your apps oniOS.
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$$$ Download the 2021 Mobile Finance Apps Report which identifies the key finance app trends that can help inform your strategy for the yearahead. $$$
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EVERYTHING YOU NEED FOR GLOBAL APP GROWTH Liftoff is your one stop shop for programmatic user acquisition andre-engagement
FIND ALL OF YOUR BEST USERS Machine learning is only as good as the data you feed it. We use unbiased ML to maximize your reach and find new pockets of quality users in the dynamic app ecosystem. DELIVER THE MOST ENGAGING AD EXPERIENCE Click through rates are overrated. We build and test creatives to drive real conversions – subscriptions, purchases, and ad revenueevents.
OPTIMIZE FOR YOUR USER LTV GOALS Not all actions are equal. We use a unique Cost Per Revenue model to find users who generate the most revenue for your app.BY THE NUMBERS
Reach a global audience and start driving the best users to your apptoday.
AD IMPRESSIONS
Served Daily
CREATIVE A/B TESTS
Run Monthly
YEARS OF EXPERIENCE
in the App Industry
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LIFTOFF OFFERS THE ABILITY TO TARGET PEOPLE WHO ARE SIMILAR TO YOURMOST ACTIVE USERS.
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LIFTOFF SPECIALIZES IN APP INSTALL CAMPAIGNS, BUT IT ONLY GETS PAID FOR USERS TAKING A FIRST ACTION OF SOME KIND, NOT PER INSTALL.*
LIFTOFF IS THE RARE MARKETING SUCCESS THAT HAS NOTHING TO DO WITHGOOGLE OR FACEBOOK.
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A 4.9 RATING ON GLASSDOOR IS IMPRESSIVE. IT’S THE RATING THAT MOBILE APP MARKETING AND TARGETING COMPANY LIFTOFF HAS EARNED.1
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HELPING MOBILE MARKETERS ACQUIRE AND RETARGET APP USERS IN 93+COUNTRIES
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LIFTOFF IS FOCUSED ON DELIVERING LONG TERM RESULTS. Get Started Learn MoreSOLUTIONS
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