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DISCOVER HOW I HELPED A COFFEE SHOP BOOST SALES AND I had an interesting marketing chat with a business owner yesterday. I think you’ll find the core of our conversation really useful, as it’s all about maximizing average sale value and profits. And fast. So here it is. I spoke with a coffee shop owner last Monday, who had recently reopened her shop after lockdown. HOW TO MOTIVATE MORE PEOPLE TO BUY FROM YOU: STYLES MAKE SALES I think you’re really going to love this. In today’s post, I’d like to share how a simple idea can help you develop a massively more effective way to sell your products or services. Okay. Let’s go! Styles make sales When I started out in sales and marketing, one of the first things I learned EXPOSED: THE GREAT BIG LEADERSHIP LIE! Exposed: The great BIG leadership lie! May 20, 2021 by Jim Connolly. Image: Markus Spiske. Leaders lead. That’s what they do. They don’t tell us they are leaders. They don’t self-proclaim to be leaders in their social media profiles or on the about pages of their websites. Instead, they lead. BUSINESS DEVELOPMENT IDEAS Keep your marketing messages as short and useful as possible. Do at least one thing each day, which your future self will thank you for. Remind yourself that the process of giving and receiving starts with giving. Making selfish demands from strangers doesn’t work. It also damages your reputation. 10 REASONS YOUR BUSINESS ISN'T GROWING AND HOW TO FIX IT! They imagine all kinds of unrealistic worst case scenarios. To make things worse, they also tend to under estimate the potential rewards. They seem unaware that just one good idea can improve their business beyond recognition. The fear of failure is the biggest hurdle to yoursuccess. It
YOU'RE ONLY AS GOOD AS YOUR LAST PERFORMANCE Photo: Shutterstock. I want to share maybe the most powerful mindset in business with you. Because when you understand it, it boosts your productivity, increases your confidence and supercharges your results. It’s simply this: “You’re only as good as your last performance”. Here’s how it works. Why this mindset is so powerful By learning from your WHY GETTING THE BASICS RIGHT IS SO IMPORTANT Snazzy product launches and gimmicks are no substitute for a great product or service. Getting the basics right When our customers buy from us, they expect great products and services. At the very least, they expect us to deliver on all the promises we made in our marketing. They will hope for more than that, MARKETING TIPS, MARKETING HELP AND ADVICEABOUTMARKETING TIPSLET’S WORK TOGETHERPICK MY BRAIN Use better alternatives. Instead of relying on ‘new’, offer your marketplace something more compelling. More secure. More attractive. More motivating. And a great deal more appealing. For example, rather than offering your prospects a ‘new’ way to (whatever), look at the core benefit of your product or service. HIGHEST ETHICAL RETURN. SOMETHING TO GET EXCITED ABOUT 1 day ago · You’re going to love this. I tend not to write about the specific work I do with my clients, or how effective / exciting some of the strategies I use are. Today, I’m going to show you behind the scenes. You’re going to discover an amazingly powerful marketing process that I use daily, but haven’t STEVE JOBS, MONEY AND SUCCESS Here’s how they did it! Steve Jobs famously said: “I was worth over $1,000,000 when I was 23, and over $10,000,000 when I was 24, and over $100,000,000 when I was 25, and it wasn’t that important because I never did it for the money ”. If Jobs was focused primarily on the money or success, he’d have been able to cash inwhen he was in
DISCOVER HOW I HELPED A COFFEE SHOP BOOST SALES AND I had an interesting marketing chat with a business owner yesterday. I think you’ll find the core of our conversation really useful, as it’s all about maximizing average sale value and profits. And fast. So here it is. I spoke with a coffee shop owner last Monday, who had recently reopened her shop after lockdown. HOW TO MOTIVATE MORE PEOPLE TO BUY FROM YOU: STYLES MAKE SALES I think you’re really going to love this. In today’s post, I’d like to share how a simple idea can help you develop a massively more effective way to sell your products or services. Okay. Let’s go! Styles make sales When I started out in sales and marketing, one of the first things I learned EXPOSED: THE GREAT BIG LEADERSHIP LIE! Exposed: The great BIG leadership lie! May 20, 2021 by Jim Connolly. Image: Markus Spiske. Leaders lead. That’s what they do. They don’t tell us they are leaders. They don’t self-proclaim to be leaders in their social media profiles or on the about pages of their websites. Instead, they lead. BUSINESS DEVELOPMENT IDEAS Keep your marketing messages as short and useful as possible. Do at least one thing each day, which your future self will thank you for. Remind yourself that the process of giving and receiving starts with giving. Making selfish demands from strangers doesn’t work. It also damages your reputation. 10 REASONS YOUR BUSINESS ISN'T GROWING AND HOW TO FIX IT! They imagine all kinds of unrealistic worst case scenarios. To make things worse, they also tend to under estimate the potential rewards. They seem unaware that just one good idea can improve their business beyond recognition. The fear of failure is the biggest hurdle to yoursuccess. It
YOU'RE ONLY AS GOOD AS YOUR LAST PERFORMANCE Photo: Shutterstock. I want to share maybe the most powerful mindset in business with you. Because when you understand it, it boosts your productivity, increases your confidence and supercharges your results. It’s simply this: “You’re only as good as your last performance”. Here’s how it works. Why this mindset is so powerful By learning from your WHY GETTING THE BASICS RIGHT IS SO IMPORTANT Snazzy product launches and gimmicks are no substitute for a great product or service. Getting the basics right When our customers buy from us, they expect great products and services. At the very least, they expect us to deliver on all the promises we made in our marketing. They will hope for more than that, ACRES OF HIGH PROFIT, LOW HANGING FRUIT. ARE YOU MISSING IT? Acres of high profit, low hanging fruit. Are you missing it? Acres of high profit, low hanging fruit. Are you missing it? June 5, 2021 by Jim Connolly. On a purely commercial level, something has continued to baffle me since the start of the pandemic. It’s simply this: Why have so few small and medium-sized businesses collaborated with one STOP FOCUSING ON MORE SALES LEADS. REALLY. JUST STOP Stop focusing on more sales leads. Really. Just stop. May 17, 2021 by Jim Connolly. What do you think is the most common problem that business owners ask me to help them with? It’s a version of this: “Hi Jim. I need to get more sales leads (or client enquiries)”. However, in over 25 years of working with business owners, I havenever met
UNLOCK THE SECRET TO BREAKTHROUGH RESULTS Unlock the secret to breakthrough results. May 25, 2021 by Jim Connolly. Image: Jametlene Reskp. The breakthrough result you’ve been waiting for is closer than you think. Here’s a trusted and proven way to make it happen. I was prompted to write this, after someone emailed me with a request. 5 WORDS THAT CAN LIFT YOUR BUSINESS ABOVE THE COMPETITION 5 Words that can lift your business above the competition. Think about it. When you’ve delivered a project for a client, you want them to say to themselves, “this is much better than I expected “. When you tell someone about the service you offer, then quote your fee, you want them to say to themselves, “this quote is much better than I LET’S GROW YOUR BUSINESS! Here’s how it works. I’ll show you exactly what you need to do, step-by-step, to boost your sales and build the business you’ve always wanted. I’ll provide you with the clarity, the roadmap, the focus and all the support you need. And everything will be done at the perfect pace for you. It’s the most popular service I have everoffered.
YOU'RE ONLY AS GOOD AS YOUR LAST PERFORMANCE Photo: Shutterstock. I want to share maybe the most powerful mindset in business with you. Because when you understand it, it boosts your productivity, increases your confidence and supercharges your results. It’s simply this: “You’re only as good as your last performance”. Here’s how it works. Why this mindset is so powerful By learning from your MARKETING ADVICE: START WITH GOLD Marketing advice: Start with gold. October 17, 2009 by Jim Connolly. Many businesses offer 3 levels of service and define them based around the words; gold, silver and bronze. The idea is to show prospective clients or customers (herein called clients) that the value/quality of each service improves as they go up the scale from bronze. MARKETING TIP: SELL THEM IDEAS! Marketing Tip: Sell them ideas! The most successful business owners have discovered that you do not sell a product or service: You sell the idea. Today’s post explains why they do it and why YOU should consider doing the same! Before its launch, Steve Jobs famously told his team that the iPhone was not a product, it was a lifestyle. A FEW WORDS OF ENCOURAGEMENT! A few words of encouragement. From time to time, we all need a few words of encouragement. The thing is, people in need of encouragement do not always tell us. On the outside, they may seem fine. Confident and courageous even. However, on the inside, they may really need to hear our words of encouragement. They could be at a crossroads, about HOW TO USE THE LOCK IN EFFECT The Lock In Effect is a term, which is typically used to explain a practice, where a company makes it extremely hard for their customers to leave them, even if the customer wants to. A couple of lock in examples: UK banks are notorious for making it far MARKETING TIPS, MARKETING HELP AND ADVICEABOUTMARKETING TIPSLET’S WORK TOGETHERPICK MY BRAIN Use better alternatives. Instead of relying on ‘new’, offer your marketplace something more compelling. More secure. More attractive. More motivating. And a great deal more appealing. For example, rather than offering your prospects a ‘new’ way to (whatever), look at the core benefit of your product or service. HIGHEST ETHICAL RETURN. SOMETHING TO GET EXCITED ABOUT 1 day ago · You’re going to love this. I tend not to write about the specific work I do with my clients, or how effective / exciting some of the strategies I use are. Today, I’m going to show you behind the scenes. You’re going to discover an amazingly powerful marketing process that I use daily, but haven’t STEVE JOBS, MONEY AND SUCCESS Here’s how they did it! Steve Jobs famously said: “I was worth over $1,000,000 when I was 23, and over $10,000,000 when I was 24, and over $100,000,000 when I was 25, and it wasn’t that important because I never did it for the money ”. If Jobs was focused primarily on the money or success, he’d have been able to cash inwhen he was in
DISCOVER HOW I HELPED A COFFEE SHOP BOOST SALES AND I had an interesting marketing chat with a business owner yesterday. I think you’ll find the core of our conversation really useful, as it’s all about maximizing average sale value and profits. And fast. So here it is. I spoke with a coffee shop owner last Monday, who had recently reopened her shop after lockdown. HOW TO MOTIVATE MORE PEOPLE TO BUY FROM YOU: STYLES MAKE SALES I think you’re really going to love this. In today’s post, I’d like to share how a simple idea can help you develop a massively more effective way to sell your products or services. Okay. Let’s go! Styles make sales When I started out in sales and marketing, one of the first things I learned EXPOSED: THE GREAT BIG LEADERSHIP LIE! Exposed: The great BIG leadership lie! May 20, 2021 by Jim Connolly. Image: Markus Spiske. Leaders lead. That’s what they do. They don’t tell us they are leaders. They don’t self-proclaim to be leaders in their social media profiles or on the about pages of their websites. Instead, they lead. BUSINESS DEVELOPMENT IDEAS Keep your marketing messages as short and useful as possible. Do at least one thing each day, which your future self will thank you for. Remind yourself that the process of giving and receiving starts with giving. Making selfish demands from strangers doesn’t work. It also damages your reputation. 10 REASONS YOUR BUSINESS ISN'T GROWING AND HOW TO FIX IT! They imagine all kinds of unrealistic worst case scenarios. To make things worse, they also tend to under estimate the potential rewards. They seem unaware that just one good idea can improve their business beyond recognition. The fear of failure is the biggest hurdle to yoursuccess. It
YOU'RE ONLY AS GOOD AS YOUR LAST PERFORMANCE Photo: Shutterstock. I want to share maybe the most powerful mindset in business with you. Because when you understand it, it boosts your productivity, increases your confidence and supercharges your results. It’s simply this: “You’re only as good as your last performance”. Here’s how it works. Why this mindset is so powerful By learning from your WHY GETTING THE BASICS RIGHT IS SO IMPORTANT Snazzy product launches and gimmicks are no substitute for a great product or service. Getting the basics right When our customers buy from us, they expect great products and services. At the very least, they expect us to deliver on all the promises we made in our marketing. They will hope for more than that, MARKETING TIPS, MARKETING HELP AND ADVICEABOUTMARKETING TIPSLET’S WORK TOGETHERPICK MY BRAIN Use better alternatives. Instead of relying on ‘new’, offer your marketplace something more compelling. More secure. More attractive. More motivating. And a great deal more appealing. For example, rather than offering your prospects a ‘new’ way to (whatever), look at the core benefit of your product or service. HIGHEST ETHICAL RETURN. SOMETHING TO GET EXCITED ABOUT 1 day ago · You’re going to love this. I tend not to write about the specific work I do with my clients, or how effective / exciting some of the strategies I use are. Today, I’m going to show you behind the scenes. You’re going to discover an amazingly powerful marketing process that I use daily, but haven’t STEVE JOBS, MONEY AND SUCCESS Here’s how they did it! Steve Jobs famously said: “I was worth over $1,000,000 when I was 23, and over $10,000,000 when I was 24, and over $100,000,000 when I was 25, and it wasn’t that important because I never did it for the money ”. If Jobs was focused primarily on the money or success, he’d have been able to cash inwhen he was in
DISCOVER HOW I HELPED A COFFEE SHOP BOOST SALES AND I had an interesting marketing chat with a business owner yesterday. I think you’ll find the core of our conversation really useful, as it’s all about maximizing average sale value and profits. And fast. So here it is. I spoke with a coffee shop owner last Monday, who had recently reopened her shop after lockdown. HOW TO MOTIVATE MORE PEOPLE TO BUY FROM YOU: STYLES MAKE SALES I think you’re really going to love this. In today’s post, I’d like to share how a simple idea can help you develop a massively more effective way to sell your products or services. Okay. Let’s go! Styles make sales When I started out in sales and marketing, one of the first things I learned EXPOSED: THE GREAT BIG LEADERSHIP LIE! Exposed: The great BIG leadership lie! May 20, 2021 by Jim Connolly. Image: Markus Spiske. Leaders lead. That’s what they do. They don’t tell us they are leaders. They don’t self-proclaim to be leaders in their social media profiles or on the about pages of their websites. Instead, they lead. BUSINESS DEVELOPMENT IDEAS Keep your marketing messages as short and useful as possible. Do at least one thing each day, which your future self will thank you for. Remind yourself that the process of giving and receiving starts with giving. Making selfish demands from strangers doesn’t work. It also damages your reputation. 10 REASONS YOUR BUSINESS ISN'T GROWING AND HOW TO FIX IT! They imagine all kinds of unrealistic worst case scenarios. To make things worse, they also tend to under estimate the potential rewards. They seem unaware that just one good idea can improve their business beyond recognition. The fear of failure is the biggest hurdle to yoursuccess. It
YOU'RE ONLY AS GOOD AS YOUR LAST PERFORMANCE Photo: Shutterstock. I want to share maybe the most powerful mindset in business with you. Because when you understand it, it boosts your productivity, increases your confidence and supercharges your results. It’s simply this: “You’re only as good as your last performance”. Here’s how it works. Why this mindset is so powerful By learning from your WHY GETTING THE BASICS RIGHT IS SO IMPORTANT Snazzy product launches and gimmicks are no substitute for a great product or service. Getting the basics right When our customers buy from us, they expect great products and services. At the very least, they expect us to deliver on all the promises we made in our marketing. They will hope for more than that, ACRES OF HIGH PROFIT, LOW HANGING FRUIT. ARE YOU MISSING IT? Acres of high profit, low hanging fruit. Are you missing it? Acres of high profit, low hanging fruit. Are you missing it? June 5, 2021 by Jim Connolly. On a purely commercial level, something has continued to baffle me since the start of the pandemic. It’s simply this: Why have so few small and medium-sized businesses collaborated with one STOP FOCUSING ON MORE SALES LEADS. REALLY. JUST STOP Stop focusing on more sales leads. Really. Just stop. May 17, 2021 by Jim Connolly. What do you think is the most common problem that business owners ask me to help them with? It’s a version of this: “Hi Jim. I need to get more sales leads (or client enquiries)”. However, in over 25 years of working with business owners, I havenever met
UNLOCK THE SECRET TO BREAKTHROUGH RESULTS Unlock the secret to breakthrough results. May 25, 2021 by Jim Connolly. Image: Jametlene Reskp. The breakthrough result you’ve been waiting for is closer than you think. Here’s a trusted and proven way to make it happen. I was prompted to write this, after someone emailed me with a request. 5 WORDS THAT CAN LIFT YOUR BUSINESS ABOVE THE COMPETITION 5 Words that can lift your business above the competition. Think about it. When you’ve delivered a project for a client, you want them to say to themselves, “this is much better than I expected “. When you tell someone about the service you offer, then quote your fee, you want them to say to themselves, “this quote is much better than I LET’S GROW YOUR BUSINESS! Here’s how it works. I’ll show you exactly what you need to do, step-by-step, to boost your sales and build the business you’ve always wanted. I’ll provide you with the clarity, the roadmap, the focus and all the support you need. And everything will be done at the perfect pace for you. It’s the most popular service I have everoffered.
YOU'RE ONLY AS GOOD AS YOUR LAST PERFORMANCE Photo: Shutterstock. I want to share maybe the most powerful mindset in business with you. Because when you understand it, it boosts your productivity, increases your confidence and supercharges your results. It’s simply this: “You’re only as good as your last performance”. Here’s how it works. Why this mindset is so powerful By learning from your MARKETING ADVICE: START WITH GOLD Marketing advice: Start with gold. October 17, 2009 by Jim Connolly. Many businesses offer 3 levels of service and define them based around the words; gold, silver and bronze. The idea is to show prospective clients or customers (herein called clients) that the value/quality of each service improves as they go up the scale from bronze. MARKETING TIP: SELL THEM IDEAS! Marketing Tip: Sell them ideas! The most successful business owners have discovered that you do not sell a product or service: You sell the idea. Today’s post explains why they do it and why YOU should consider doing the same! Before its launch, Steve Jobs famously told his team that the iPhone was not a product, it was a lifestyle. A FEW WORDS OF ENCOURAGEMENT! A few words of encouragement. From time to time, we all need a few words of encouragement. The thing is, people in need of encouragement do not always tell us. On the outside, they may seem fine. Confident and courageous even. However, on the inside, they may really need to hear our words of encouragement. They could be at a crossroads, about HOW TO USE THE LOCK IN EFFECT The Lock In Effect is a term, which is typically used to explain a practice, where a company makes it extremely hard for their customers to leave them, even if the customer wants to. A couple of lock in examples: UK banks are notorious for making it far MARKETING TIPS, MARKETING HELP AND ADVICEABOUTMARKETING TIPSLET’S WORK TOGETHERPICK MY BRAIN Use better alternatives. Instead of relying on ‘new’, offer your marketplace something more compelling. More secure. More attractive. More motivating. And a great deal more appealing. For example, rather than offering your prospects a ‘new’ way to (whatever), look at the core benefit of your product or service. STEVE JOBS, MONEY AND SUCCESS Here’s how they did it! Steve Jobs famously said: “I was worth over $1,000,000 when I was 23, and over $10,000,000 when I was 24, and over $100,000,000 when I was 25, and it wasn’t that important because I never did it for the money ”. If Jobs was focused primarily on the money or success, he’d have been able to cash inwhen he was in
5 WORDS THAT CAN LIFT YOUR BUSINESS ABOVE THE COMPETITION 5 Words that can lift your business above the competition. Think about it. When you’ve delivered a project for a client, you want them to say to themselves, “this is much better than I expected “. When you tell someone about the service you offer, then quote your fee, you want them to say to themselves, “this quote is much better than I HOW TO MOTIVATE MORE PEOPLE TO BUY FROM YOU: STYLES MAKE SALES I think you’re really going to love this. In today’s post, I’d like to share how a simple idea can help you develop a massively more effective way to sell your products or services. Okay. Let’s go! Styles make sales When I started out in sales and marketing, one of the first things I learned 10 REASONS YOUR BUSINESS ISN'T GROWING AND HOW TO FIX IT!GROWING YOUR BUSINESS QUOTESMY BUSINESS IS GROWINGGROWING YOUR COMPANYWAYS TO GROW YOUR BUSINESSWHY AM I NOT GROWING100 FASTEST GROWING SMALL BUSINESS They imagine all kinds of unrealistic worst case scenarios. To make things worse, they also tend to under estimate the potential rewards. They seem unaware that just one good idea can improve their business beyond recognition. The fear of failure is the biggest hurdle to yoursuccess. It
EXPOSED: THE GREAT BIG LEADERSHIP LIE! Exposed: The great BIG leadership lie! May 20, 2021 by Jim Connolly. Image: Markus Spiske. Leaders lead. That’s what they do. They don’t tell us they are leaders. They don’t self-proclaim to be leaders in their social media profiles or on the about pages of their websites. Instead, they lead. MARKETING TIP: SELL THEM IDEAS! Marketing Tip: Sell them ideas! The most successful business owners have discovered that you do not sell a product or service: You sell the idea. Today’s post explains why they do it and why YOU should consider doing the same! Before its launch, Steve Jobs famously told his team that the iPhone was not a product, it was a lifestyle. MARKETING ADVICE: START WITH GOLD Marketing advice: Start with gold. October 17, 2009 by Jim Connolly. Many businesses offer 3 levels of service and define them based around the words; gold, silver and bronze. The idea is to show prospective clients or customers (herein called clients) that the value/quality of each service improves as they go up the scale from bronze. WHY PEOPLE CRITICISE YOU AND HOW TO DEAL WITH IT IN JUST 3WHY DO PEOPLE CRITICIZE YOUWHEN PEOPLE CRITICIZE YOU QUOTEHOW TO CRITICIZE PEOPLEWHEN PEOPLE CRITICIZE YOUPEOPLE WHO CRITICIZE EVERYTHINGWHY DO PEOPLE CRITICIZE OTHERS Here is a simple, powerful 3 step process, to help you totally overcome the impact or fear of negative criticism. It will show you why people criticise you and how to deal with it fast!. Broadly, all of your critics can be divided into 1 of the following 2 groups: 7 WAYS TO GET MORE SALES LEADS AND ENQUIRIES 7 ways to get more sales leads and enquiries. Here are 7 simple things you can do, to increase the number and the quality of your sales leads and enquiries. Take a look through this short list and see how many of them you are already doing. 1. Ask. Think of the contacts you have, who already have access to your ideal profile of customer or client. MARKETING TIPS, MARKETING HELP AND ADVICEABOUTMARKETING TIPSLET’S WORK TOGETHERPICK MY BRAIN Use better alternatives. Instead of relying on ‘new’, offer your marketplace something more compelling. More secure. More attractive. More motivating. And a great deal more appealing. For example, rather than offering your prospects a ‘new’ way to (whatever), look at the core benefit of your product or service. STEVE JOBS, MONEY AND SUCCESS Here’s how they did it! Steve Jobs famously said: “I was worth over $1,000,000 when I was 23, and over $10,000,000 when I was 24, and over $100,000,000 when I was 25, and it wasn’t that important because I never did it for the money ”. If Jobs was focused primarily on the money or success, he’d have been able to cash inwhen he was in
5 WORDS THAT CAN LIFT YOUR BUSINESS ABOVE THE COMPETITION 5 Words that can lift your business above the competition. Think about it. When you’ve delivered a project for a client, you want them to say to themselves, “this is much better than I expected “. When you tell someone about the service you offer, then quote your fee, you want them to say to themselves, “this quote is much better than I HOW TO MOTIVATE MORE PEOPLE TO BUY FROM YOU: STYLES MAKE SALES I think you’re really going to love this. In today’s post, I’d like to share how a simple idea can help you develop a massively more effective way to sell your products or services. Okay. Let’s go! Styles make sales When I started out in sales and marketing, one of the first things I learned 10 REASONS YOUR BUSINESS ISN'T GROWING AND HOW TO FIX IT!GROWING YOUR BUSINESS QUOTESMY BUSINESS IS GROWINGGROWING YOUR COMPANYWAYS TO GROW YOUR BUSINESSWHY AM I NOT GROWING100 FASTEST GROWING SMALL BUSINESS They imagine all kinds of unrealistic worst case scenarios. To make things worse, they also tend to under estimate the potential rewards. They seem unaware that just one good idea can improve their business beyond recognition. The fear of failure is the biggest hurdle to yoursuccess. It
EXPOSED: THE GREAT BIG LEADERSHIP LIE! Exposed: The great BIG leadership lie! May 20, 2021 by Jim Connolly. Image: Markus Spiske. Leaders lead. That’s what they do. They don’t tell us they are leaders. They don’t self-proclaim to be leaders in their social media profiles or on the about pages of their websites. Instead, they lead. MARKETING TIP: SELL THEM IDEAS! Marketing Tip: Sell them ideas! The most successful business owners have discovered that you do not sell a product or service: You sell the idea. Today’s post explains why they do it and why YOU should consider doing the same! Before its launch, Steve Jobs famously told his team that the iPhone was not a product, it was a lifestyle. MARKETING ADVICE: START WITH GOLD Marketing advice: Start with gold. October 17, 2009 by Jim Connolly. Many businesses offer 3 levels of service and define them based around the words; gold, silver and bronze. The idea is to show prospective clients or customers (herein called clients) that the value/quality of each service improves as they go up the scale from bronze. WHY PEOPLE CRITICISE YOU AND HOW TO DEAL WITH IT IN JUST 3WHY DO PEOPLE CRITICIZE YOUWHEN PEOPLE CRITICIZE YOU QUOTEHOW TO CRITICIZE PEOPLEWHEN PEOPLE CRITICIZE YOUPEOPLE WHO CRITICIZE EVERYTHINGWHY DO PEOPLE CRITICIZE OTHERS Here is a simple, powerful 3 step process, to help you totally overcome the impact or fear of negative criticism. It will show you why people criticise you and how to deal with it fast!. Broadly, all of your critics can be divided into 1 of the following 2 groups: 7 WAYS TO GET MORE SALES LEADS AND ENQUIRIES 7 ways to get more sales leads and enquiries. Here are 7 simple things you can do, to increase the number and the quality of your sales leads and enquiries. Take a look through this short list and see how many of them you are already doing. 1. Ask. Think of the contacts you have, who already have access to your ideal profile of customer or client. MARKETING TIPS, MARKETING HELP AND ADVICE Use better alternatives. Instead of relying on ‘new’, offer your marketplace something more compelling. More secure. More attractive. More motivating. And a great deal more appealing. For example, rather than offering your prospects a ‘new’ way to (whatever), look at the core benefit of your product or service. ACRES OF HIGH PROFIT, LOW HANGING FRUIT. ARE YOU MISSING IT? On a purely commercial level, something has continued to baffle me since the start of the pandemic. It’s simply this: Why have so few small and medium-sized businesses collaborated with one another? There has never been a greater need for businesses to collaborate or a greater opportunity for DOES YOUR MARKETING LOOK NEEDY? FIND OUT NOW Image: Alexis Fauvet No one wants their marketing to be seen as pushy or needy. It turns people away and hurts their brand. Why then are we constantly bombarded by that exact kind of marketing? The answer is that it almost always happens by DISCOVER HOW I HELPED A COFFEE SHOP BOOST SALES AND I had an interesting marketing chat with a business owner yesterday. I think you’ll find the core of our conversation really useful, as it’s all about maximizing average sale value and profits. And fast. So here it is. I spoke with a coffee shop owner last Monday, who had recently reopened her shop after lockdown. EXPOSED: THE GREAT BIG LEADERSHIP LIE! Exposed: The great BIG leadership lie! May 20, 2021 by Jim Connolly. Image: Markus Spiske. Leaders lead. That’s what they do. They don’t tell us they are leaders. They don’t self-proclaim to be leaders in their social media profiles or on the about pages of their websites. Instead, they lead. THE BEST SALESPEOPLE NEVER SELL A THING The best salespeople, never sell a thing. It turns out that everybody in your marketplace has at least 2 things in common. They hate being sold to. They hate having problems. The most successful business owners have figured this out. In fact, they’ve taken those pet hates, and used them to develop a powerful, extremely effective growth HOW TO USE THE NARROW AND DEEP STRATEGY, TO HOOK YOUR Today’s post is all about attracting more, high quality enquiries from eager prospective clients. There are 2 important questions, which very few business owners ask of themselves. However, they contain the seeds of a massively valuable marketing insight. And by asking and answering them, you’ll avoid an extremely common and damaging mistake. Here are the BUSINESS DEVELOPMENT IDEAS Keep your marketing messages as short and useful as possible. Do at least one thing each day, which your future self will thank you for. Remind yourself that the process of giving and receiving starts with giving. Making selfish demands from strangers doesn’t work. It also damages your reputation. YOU'RE ONLY AS GOOD AS YOUR LAST PERFORMANCE Photo: Shutterstock. I want to share maybe the most powerful mindset in business with you. Because when you understand it, it boosts your productivity, increases your confidence and supercharges your results. It’s simply this: “You’re only as good as your last performance”. Here’s how it works. Why this mindset is so powerful By learning from your WHY PEOPLE CRITICISE YOU AND HOW TO DEAL WITH IT IN JUST 3 Here is a simple, powerful 3 step process, to help you totally overcome the impact or fear of negative criticism. It will show you why people criticise you and how to deal with it fast!. Broadly, all of your critics can be divided into 1 of the following 2 groups: JIM'S MARKETING BLOG Marketing tips and ideas to help you grow your business* Home
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* Copywriting that attracts clients and customers ACRES OF HIGH PROFIT, LOW HANGING FRUIT. ARE YOU MISSING IT? June 5, 2021 by Jim Connolly On a purely commercial level, something has continued to baffle me since the start of the pandemic.It’s simply this:
> Why have so few small and medium-sized businesses collaborated with> one another?
There has never been a greater need for businesses to collaborate or a greater opportunity for commercial collaboration. Reaching out to another business, which offers a complimentary, non-conflicting service to yours is so easy. Joint ventures, endorsed relationships and many other forms of mutually beneficial opportunities areavailable.
> Yet at a time when so many business owners are really struggling, > they’re ISOLATING THEMSELVES FROM ACRES OF EXCEPTIONALLY > PROFITABLE, LOW HANGING FRUIT. I don’t know all the reasons why this is happening, but I believe it’s partly caused by focusing so much on survival, that business opportunities are not on their radar. If you’re hunkering down until things go back to ‘normal’, your mindset is all about HOW TO SURVIVE, when it should be on HOW TO THRIVE. I’d like you to consider that thriving right now is not only POSSIBLE, it’s HIGHLY PROBABLE, so long as you do the right thingscorrectly.
COMMERCIAL COLLABORATION IN ACTION If you’d like to very quickly start attracting great new clients (or customers), try this. * Consider for a moment who your ideal clientis.
* Now think about non-competing providers who have access to your ideal profile of client AND who offer a service that in some waycompliments yours.
* Do some research and identify those who have a professional reputation. And reach out to them. * The way you reach out will depend on your industry or profession, whether you’re both local businesses, whether you’re members of the same association or group… and a ton of other things. There’s no one size fits all approach. * Find a suitable way to get the ball rolling. And roll with it!
* Now identify the next collaboration partner and repeat theprocess.
If you’re not proactively developing commercial collaborations you really should. The opportunities are there. Just waiting for you. Filed Under: Business Development , Generalmarketing
DOES YOUR MARKETING LOOK NEEDY? FIND OUT NOW June 4, 2021 by Jim Connolly _Image: Alexis Fauvet_ No one wants their marketing to be seen as pushy or needy. It turns people away and hurts their brand. Why then are we constantly bombarded by that exact kind of marketing? > The answer is that it almost always happens by accident! In this > post, I’ll explain why, PLUS I’ll show you how to avoid making > the same mistake. Marketing messages fall into one of the following broad groups. * PUSHY: I want you to buy my stuff. And I want you to buy it now. * HELPFUL: You have a problem, and my product or service can solve it for you. This is how it works. HERE’S THE CHALLENGE Lots of great business owners who are in that second group, accidentally market their services, as if they were in the firstgroup.
> In other words, their marketing looks needy or self-serving, BUT > THAT’S NOT WHAT THEY ARE LIKE! They’re great people. Dedicated, > hard-working professionals and they genuinely want to help you. So, why does this costly confusion happen? Here are the 2 main reasons I have identified, plus how to avoid this from happening to you. MISUNDERSTOOD PASSION When you’re eager to serve your marketplace, your passion can easily be mistaken as needy. You’re ready, willing and extremely capable. However, because you really want to help, because you really want to make a difference, your motivated message can wrongly appear to be self-serving. Maybe even desperate. The irony in this scenario, is that the same passion that prospective clients value so much, is now actively working _against_ you. The way to avoid this from happening, is to be very intentional regarding your marketing messages. > Go through your marketing. But read it from the perspective of your > marketplace. Think about the words you use. Make sure that > everything is “them focussed”. Tip: I give 2 examples here, which explain exactly what I mean.
COPYING THE WRONG APPROACH Many, (perhaps most) small and medium-sized business owners use the wrong marketing strategy and tactics for their industry. This examplefrom one of my
readers gives you a powerful insight into how devastating it can be. It demonstrates why you need to be really careful about the tactics you use. It also shows you the specific, and common, errors that were losing her a fortune. I STRONGLY RECOMMEND YOU READ IT. There’s no shortage of marketing tips and advice out there. As you’d expect, the quality ranges from rock solid, to average, to toxic. And even when the advice is rock solid, it needs to be in harmony with your industry, your reputation and your business development goals. I hope you find those ideas useful. More importantly, I hope you do something with them. Filed Under: Business Development , Copywriting , General marketing , Professional development STEVE JOBS, MONEY AND SUCCESS June 3, 2021 by Jim Connolly It’s an interesting fact that very few of the world’s most successful businesspeople, set out with MONEY or SUCCESS as theirprimary target.
* They aimed to be valuable. * They aimed to make the world or the marketplace a better place. * They aimed to make a difference. However, money or success was not their primary focus. HERE’S HOW THEY DID IT! Steve Jobs famously said: > “I was worth over $1,000,000 when I was 23, and over $10,000,000 > when I was 24, and over $100,000,000 when I was 25, and it wasn’t > that important because I NEVER DID IT FOR THE MONEY”. If Jobs was focused primarily on the money or success, he’d have been able to cash in when he was in his 20’s… super rich and exceptionally successful. When Einstein said, “Strive not to be a success, but rather to be of value”, he showed where his focus was. Again, it was about the value. Einstein carried on working until his death, even though he could have quit decades earlier with his reputation set in historyforever.
To understand how the most successful and wealthy business owners achieved their success, we need to look at why most business ownersstruggle.
IN IT JUST FOR THE MONEY You can usually tell pretty fast, when you encounter someone who is primarily in it for the money. That’s because it’s both obvious and extremely unattractive. And this makes it very hard for them tosucceed.
Here are some examples we see all the time, which you will recogniseinstantly:
* They are the salespeople, whose eyes light up like a wolf when they spot a potential sales victim. * They are the ill-informed marketing gurus, who STILL say THE MONEY IS IN THE LIST, because they haven’t figured out the VALUE IS IN THECOMMUNITY.
* They are the affiliate marketers, who leave spammy links and comments on blogs and Facebook. * They are the pests, who send us unwanted spam email. * They are the pushy business owners, who corner us at events. The ones who pretend they want to know about us, when we know it’s just an old, cringe-worthy networking tactic. * They are the struggling restaurant owners, who use slightly lower quality ingredients and hire slightly lower quality chefs, and end up with a low quality restaurant that no one recommends. They are the kind of business owners you thought of, as you were reading those examples! THE WAY FORWARD FOR SMART BUSINESS OWNERS Focus on value. Create products or services that are meaningfully different from the competition. Solve better problems. Create work you are proud of. Offer remarkable service and outstanding quality. And delight your customers at every opportunity. Persistently create value and use marketing to MAKE IT VISIBLE. People are extremely attracted to value and they pay a premium for it too. _Just ask the owner of any high priced Apple product, the owner of a luxury car or the client of any leading service provider._ Get this right my friend, and the money and success will surelyfollow.
Filed Under: Business Development , General marketing , How to , Professionaldevelopment
I HATE SELLING
June 2, 2021 by Jim Connolly It’s interesting how many small business owners feel awkward, when it comes to proactively selling their services. IF THIS IS SOMETHING YOU STRUGGLE WITH, HERE’S A VERY EFFECTIVE WAY TO OVERCOME IT.THE FACTS
You know for absolute certain that you provide an excellent service. You know that you’re ethical. You know that you always put your clients (or customers) first . You know that you’ll be there when your clients need you. And you know you’ll deliver exactly what you promise.Now consider this.
You have no idea what kind of service your competitors will offer. You don’t know if your competitors are ethical. You don’t know if they put the needs of their clients first. And you don’t know if they’ll deliver on the promisesthey make.
THIS MEANS
The only way you can possibly know for certain that your marketplace will be well looked after, IS IF THEY HIRE YOU! > All it takes for the worst providers in your marketplace to thrive, > is for ethical people like you, to quietly work hard in the > background, unnoticed. Be sure to remember that, the next time you feel awkward or uncomfortable about marketing your services. Filed Under: General marketing , Professionaldevelopment
IMPROVE 10 ESSENTIAL AREAS OF YOUR BUSINESS, WITH ENTHUSIASM June 1, 2021 by Jim Connolly That’s not just a catchy headline. I’m going
to share an idea with you that can help you improve your results, starting pretty-much instantly. > _It starts with a really important question. How enthusiastic are > you about your business?_ Here’s why your answer to that question is so important: People can tell almost immediately, if you’re enthusiastic or not. And that matters! It matters because is has an immediate impact on how they feel about you, your business and the service you provide. Allow me to explain. ENTHUSIASM MAKES THINGS HAPPEN When you speak (or write) with enthusiasm, people feel more positively about you. Enthusiastic business owners exude confidence, which
is essential. Think about it — we only hire people or buy from them, if we have confidence in them. > _Someone once told me that their definition of making a sale, was: > ‘The transfer of enthusiasm’. That’s a great example of just > how essential enthusiasm is to the success of your business._ And when you speak with enthusiasm, people listen more attentively, too. They’re drawn in. You sometimes notice their body language change, as they lean forward because they’re paying attention. And this happens in seconds. All these benefits of enthusiasm, and more, combine to create an immediate, positive impact. In a moment I list 10 areas where this can help you improve your results. A LACK OF ENTHUSIASM MAKES THINGS HAPPEN, TOO When enthusiasm is lacking, people are less motivated by you. They pay less attention to what you say, because your lack of enthusiasm is talking louder than the words you use. I experienced this recently, talking to a business owner. She was saying positive things about what she wanted to achieve with her business, yet she was clearly lacking in enthusiasm. And it sucked all the confidence and impact from her words. I honestly can’t recall much of what she said. Just her total lack of enthusiasm. UNLEASH YOUR ENTHUSIASM Here are 10 ways you can improve your results, by letting your enthusiasm shine through everything you do. * It will generate more sales, as you ‘transfer yourenthusiasm’.
* It will improve perceptions of you, your business and the serviceyou provide.
* It will encourage the people around you. This super-valuable trait is common to every great leader.
* It will inspire confidence in you and what you do. * It will attract opportunities that you wouldn’t have previouslybeen offered.
* It will attract the best clients, too. * It will position you in the marketplace, as ‘one to watch’. * It will energize you and everything you do. * It will motivate people to recommend you to their friends. * And it will make you happier with your business, which further boosts your enthusiasm, and amplifies all those great benefits, (andmore)!
Okay. So, not everyone reading this is brimming with enthusiasm rightnow.
This begs the question… WHAT IF YOU’RE _NOT_ FEELING ENTHUSIASTIC? Think of it like this. You’re the business owner. So, you’re in control. This means you have the freedom, starting right now, to build a business that enthuses you. A business that excites you on everylevel.
> Remember, _you_ choose where you work. _You_ choose who your clients > or customers are. _You_ even choose what you charge. This means you > get to decide where you work, who you work for and how much money> you make.
So, if your current business doesn’t cause you to feel enthusiastic, build it into a business that does. You can do it, my friend. I know, because I see it happening every day with my clients. Filed Under: Business Development , General marketing , Professional development HERE’S 1 WORD THAT CAN RUIN YOUR RESULTS. AND 12 BETTER ALTERNATIVES May 30, 2021 by Jim Connolly When it comes to creating successful marketing, the word ‘new’ is overrated. Moreover, it can critically damage the effectiveness of your marketing, losing you sales or client enquiries in the process. There are 2 main reasons this happens. * A new product or service is always seen as a risky bet. Untested. Less robust. At best, it’s a bigger gamble than the existing solution. At worst, the customer feels like a paying guinea pig. Ouch! * A new product or service is seldom, if ever, the best. It lacks the improvements that come from years of customer feedback. Yes, when you have an announcement to make (like moving to new premises), people expect to see ‘new’ and they understand thecontext.
> The challenge comes when a key part of your marketing message is > that you offer a NEW WAY TO DO SOMETHING. Even some big brands > struggle to sell ‘new’ to people, despite multi-million dollar > marketing campaigns. Thankfully you can totally avoid this problem. USE BETTER ALTERNATIVES Instead of relying on ‘new’, offer your marketplace something more compelling. More secure. More attractive. More motivating. And a great deal more appealing. For example, rather than offering your prospects a ‘new’ way to (whatever), look at the core benefit of your product or service. Then market that benefit to them instead. Here are 12 alternatives that I have used successfully over the years.* A faster way.
* A secure way.
* An enjoyable way.
* A greener way.
* A stylish way.
* A stress-free way.* An original way.
* A premium quality way.* A proven way.
* An ethical way.
* A guaranteed way.
* A cost effective way. The key is to intentionally use words that paint better mental pictures. Pictures that build trust and inspire people to take action. I’ve lost count of how many times I’ve seen this simple adjustment lead to radically better marketing results. Filed Under: Business Development , Copywriting , Email marketing & mail shots, General marketing
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Hi! I'm Jim Connolly and I help business owners to make more sales, boost their profits and build amazing businesses. You can find out more here.
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* Acres of high profit, low hanging fruit. Are you missing it? * Does your marketing look needy? Find out now * Steve Jobs, money and success* I hate selling
* Improve 10 essential areas of your business, with enthusiasm * Here’s 1 word that can ruin your results. And 12 betteralternatives
* How to make your marketing totally, utterly unmissable * Here’s how I helped a coffee shop owner boost sales and profitsin just 7 days
* 10 Proven ways to get free publicity * Unlock the secret to breakthrough results * 10 Important things to ponder as you start your week * Marketing Dollars versus Marketing Creativity * Exposed: The great BIG leadership lie! * The best salespeople, never sell a thing * Stop focusing on more sales leads. Really. Just stop * Making the required effort* Home
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